Tag: Keyword Research

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

Types of Keywords

There are several types of keywords that you can target with your SEO efforts, including:

Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

What are Keywords and Its Types in Seo

These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

Top Keyword Research Tools For SEO

The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

S. No.	Tool	Key Features	Best For
1	Semrush	All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights	Agencies, enterprises, and professional digital marketers
2	Ahrefs	Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker	SEO professionals and link-building experts
3	Long Tail Pro	Long-tail keyword research, keyword competitiveness score, SERP analysis	Bloggers, affiliate marketers, niche website owners
4	KWFinder by Mangools	User-friendly interface, long-tail keyword suggestions, local keyword research	Beginners and small businesses
5	AnswerThePublic	Visual keyword research, content idea generation, question-based keyword insights	Content creators and bloggers
6	Moz Pro	Keyword explorer, site crawl, rank tracking, link building tools	Small to medium-sized businesses and SEO beginners
7	Google Keyword Planner	Free keyword research, search volume data, PPC ad integration	PPC advertisers and startups with limited budgets
8	SpyFu	Competitor keyword analysis, PPC insights, SEO reports	Competitor research and PPC marketers
9	GrowthBar	AI-powered keyword suggestions, SEO audits, blog topic generation	Startups and content marketers
10	Serpstat	All-in-one SEO platform, rank tracking, keyword clustering, site audit	Growth hackers and marketing teams
11	Jaaxy	Keyword brainstorming, competition analysis, site rank tracking	Affiliate marketers and niche bloggers
12	SECockpit	Advanced keyword research, competitor insights, detailed filtering	Professional SEOs handling data-heavy projects
13	Keywords Everywhere	Browser extension, search volume, CPC, competition metrics	Freelancers and quick keyword checks
14	Ubersuggest	Keyword suggestions, SEO audit, backlink data, site analysis	Small businesses and bloggers
15	Soovle	Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon)	Brainstorming cross-platform keywords

Semrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

Features of Semrush:

Organic research
A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
Keyword manager
On-page SEO keyword research software
Keyword organic traffic insights
Competitor analysis
Rank tracking
Content marketing
Link Building
PPC Keyword research
Content optimization

Pricing Plan:

SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Start Using SEMrush Now

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms supported	Web

Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

Features:

Dashboard
Site explorer
Rank tracker
Content explorer
Site explorer

Ahrefs Keyword Research Tutorial: From Start to Finish

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Long Tail Pro

Website	Longtailpro.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

Features:

Powerful, detailed keyword metrics
Easily find long-tail keywords
Provides recommendations
Organic keyword tool
2,500+ SERP lookups every 24 hours

Pricing:

Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Starter	$37 per month	$297 per year
Pro	$67 per month	$537 per month
Agency	$147 per month	$1177 per month

KWFinder by Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

KWfinder - Keyword Research Tool — KWfinder – Keyword Management Tool

It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

Features:

Organic keyword research tool
Discover long-tail keywords easily
Domain Look-up
SERP Analysis
List creation
Integration with other management tools

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Start Using KWfinder Now

AnswerThePublic

Website	Answerthepublic.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

Features:

Competitor Analysis
Content Management
Data Visualization
Keyword Rank Tracking
Performance metrics and management
ROI Tracking
Reporting & Statistics
SEO Management
Visual Analytics

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

Plans	Lifetime Price	Monthly Price
Individual	$99/Lifetime	$9/month
Pro	$70/Lifetime	$99/month
Expert	$149/Lifetime	$199/month

Start Using AnswerThePublic Now

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Moz - Best Keyword Research Tools — Moz – Best Keyword Analysis Software

Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

Features:

Analyze keywords by search volume
Generate and save keyword lists
Export the data
Review search engine result pages
Check keyword reliability

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Google Keyword Planner

Website	Ads.google.com/intl/en_in/home/tools/keyword-planner
Rating	4.3/5
Free Trial	Not Available
Platforms supported	Web, Android

It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

Features:

Aids in finding commercial keywords
Real-time and accurate search volume from Google’s search engine

How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

Pricing Plan:

Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

SpyFu

Website	www.spyfu.com
Rating	4.5/5
Free Trial	Not Available
Platforms supported	Web

SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

Features:

SERP analysis
Additional modules for domain analysis
Competitor analysis

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$16/month	$39/month
Professional	$36/month	$39/1st month, $79/month thereafter
Team	$149/month	$299/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

Features:

Generate content outlines with AI
Keyword rank tracking
Accurate ranking difficulty
Long-tail keyword suggestions
Exportable keyword data
On-page word count

Pricing Plan:

GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

Features:

Using the competitor graph tool, you may learn more about your competition.
Find out about keyword difficulty and trends.
Insights on search questions.
Adaptable filters

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

Try Serpstat Now

Jaaxy

Website	www.jaaxy.com
Rating	4.2/5
Free Trial	Available
Platforms Supported	Web

Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

Features of Jaaxy:

Keywords identification
Site ranking
Analyze search engine results pages
Explore and discover your niche’s opportunities

Pricing Plan:

Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price
Pro	$49/month
Enterprise	$99/month

SECockpit

Website	Secockpit.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

Features:

Discover impactful keywords
Access comprehensive keyword analysis data
rank tracker
Keyword analysis
Organize thousands of keyword ideas through Amazon and YouTube suggestions
Provide Competitor analysis

Pricing Plan:

SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 35%)	Monthly Price
Personal	$25/month	$39/month
Pro	$42/month	$59/month
Agency	$75/month	$99/month

Keywords Everywhere

Website	Keywordseverywhere.com
Rating	4.6/5
Free Trial	Competely Free Tool
Platforms Supported	Web

Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

Features of Keywords Everywhere:

Search volume
Cost per click
Competition analysis
Presentation of trend data

Pricing Plan:

Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

Plan	Price
100,000 credits	$10
500,000 credits	$50
1,000,000 credits	$100

Ubersuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web

UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

Features:

Competitive Analysis
Dashboard
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
SEO Management
Trend Analysis
Website Analytics

Ubersuggest Keyword Research Tutoria

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/ Agency	$400/Lifetime	$40/month

Soovle

Website	Soovle.com
Rating	4.1/5
Free Trial	Free to use
Platforms Supported	Web

Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

Features:

Autosuggestion Keyword Research
Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
Saved Suggestions List
CSV Export of Keywords
Quick SERP Preview
Customizable Search Engines (add/remove engines)
Simple & Free to Use

Pricing Plan:

Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

Conclusion

There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

FAQs

What is keyword research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

What are the top keyword research tools for SEO?

Some of the top keyword research tools for SEO are:

Semrush
Google keyword planner
Serpstat
Keywords Everywhere
Ubersuggest
Ahrefs

What do keyword research tools do?

Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

Is Google Keyword Planner free to use?

Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

Why is keyword research important?

Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

Can I use keyword research tools for free?

Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

How do I use a keyword research tool?

The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

Is it possible to do keyword research without using a tool?

Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

September 4, 2025

Best AI Tools For Keyword Research in 2024
So, you are here, finally.

Well, how does it feel like to sift through a never-ending list of keywords to finalise on the ones that actually work? It can be tough, very tough. We exist in a timeline where everything is digital-first, and in this arena – finding the right keywords can make or break your search engine optimisation efforts. That’s where AI tools come into play, completely changing the way we approach keyword research and content creation. In this cute but exhaustive piece of content, we’ll put some lights on how these tools can help you uncover hidden gem keywords, analyse search trends, and craft content that resonates with your audience. Whether you’re a seasoned SEO pro or an aspiring article writer, these AI-powered tools are sure to give your keyword strategy a serious boost. Let’s get started!

ChatGPT
Semrush
Ahrefs
Google Keyword Planner
KWFinder
AnswerThePublic

ChatGPT

Website www.openai.com

Rating 4.6

Free Trial Yes

Platforms Supported Web, IOS/Android

ChatGPT – Best AI Tools For Keyword Research

We’re kicking off our list with a game-changer in the world of AI tools – ChatGPT. Launched by OpenAI in November 2022, this large language model-based chatbot has taken the digital world by storm, amassing over 180 million users in record time. But what makes it so special for keyword research? Let’s dive in!

ChatGPT Features

ChatGPT stands out as a user-friendly, cost-effective solution for keyword research. Unlike complex paid SEO tools, it’s accessible to everyone, even those with limited SEO knowledge. All you need to do is enter your prompts, and voila! You’re on your way to generating keyword suggestions.

One of the best things about ChatGPT? It’s unrestricted. There are no limitations on the number of keyword queries you can make, so you can generate as many keywords as your heart desires. Plus, it’s particularly adept at uncovering those valuable long-tail keywords that often lead to higher conversion rates.

We love how ChatGPT allows for real-time interaction. You can experiment with different prompts, get immediate feedback, and adjust your queries on the fly. It’s like having a brainstorming session with an AI expert. Not hyping it up. Okay?

ChatGPT Pricing

Now, here’s the kicker – ChatGPT offers a free version that’s perfect for budget-conscious users. You can access AI-powered keyword insights without breaking the bank. For those looking for more advanced features, there’s also a paid option available at a fraction of the cost compared to many other SEO tools.

ChatGPT for Keyword Research

So, how can we use ChatGPT to supercharge our keyword research? Here are some nifty tricks:
1. Generate long-tail keywords: Just enter your prompt and watch as ChatGPT churns out hundreds of keyword ideas in seconds.
2. Competitor keyword analysis: Use it to get an idea of your competitors’ keywords in their content.
3. Keyword clustering: Categorize interconnected keywords to refine your strategy when you’re overwhelmed with ideas.
4. Alphabet Soup method: Generate heaps of keyword ideas using this SEO pro-endorsed technique.
5. Pattern-based keyword generation: Add words like “best” or “cheapest” to your keyword lists.
6. Question-based keywords: Generate keywords that include who, what, where, why, and how.
7. Comparison keywords: Create lists with words like “better”, “faster”, “cheaper”, “alternatives”, etc.
While ChatGPT is a powerful tool, it’s important to remember that it has its limitations. It relies on prompts, so the quality of your keywords depends on the accuracy of your input. It may struggle with complex queries and doesn’t provide insights into keyword difficulty or competition levels. Also, its knowledge cutoff is April 2023, which although is a major upgrade from the previous cutoff of September 2021, is still fairly outdated – so it might not have the most up-to-date information.

Despite these drawbacks, we find ChatGPT to be an invaluable addition to our keyword research toolkit. It’s a great starting point for topic ideation and inspiration. Just remember to verify the data with traditional keyword research tools for the most comprehensive strategy. Happy keyword hunting!

Plans Pricing

ChatGPT Plus $20/Month

Top 14 Keyword Research Tools For SEO in 2024 (Free & Paid)

Keyword research is essential to find the right keywords to optimize your website and content. Here are the top keyword research tools for your business.

StartupTalkyAbinaya Arangarajan

Semrush

Website www.semrush.com

Rating 4.5

Free Trial Yes

Platforms Supported Web, IOS/Android

Semrush – Best AI Tools For Keyword Research

When it comes to keyword research powerhouses, Semrush is a name that often tops the list. We’ve found it to be an invaluable tool in our SEO arsenal, offering a comprehensive suite of features that go beyond just keyword analysis.

Semrush Features

Semrush boasts an impressive array of tools designed to supercharge your digital marketing efforts. With over 55 tools and reports at your fingertips, you’re well-equipped to tackle any marketing challenge head-on. Here’s what we love about it:
1. Keyword Magic Tool: This is where the magic happens! It’s powered by the largest keyword database on the market, with over 25.7 billion keywords. Talk about comprehensive!
2. Competitor Analysis: Want to know what your rivals are up to? Semrush lets you peek behind the curtain of your competitors’ strategies, from their organic keywords to their paid ads.
3. Site Audit: Keep your website in tip-top shape with Semrush’s site health checker. It’s like a doctor for your website!
4. Content Marketing Platform: From topic research to content optimization, Semrush has got you covered.
5. Local SEO: For businesses targeting local customers, Semrush offers tools to optimize your site for local searches.
Semrush Pricing

Each tier offers increasing limits and advanced features. The good news? You can save up to 17% by opting for annual billing. Plus, there’s an Enterprise solution for those needing custom limits and features.

Semrush for Keyword Research

We’ve found Semrush to be a goldmine for keyword research. Here’s how we use it:
1. Keyword Overview: It’s our go-to for quick keyword analysis, providing all the key metrics in one place.
2. Keyword Magic Tool: This is where we dive deep, exploring niche-specific long-tail keywords and grouping them into topic-specific clusters.
3. Keyword Difficulty: It helps us gauge how hard it’ll be to outrank competitors for specific keywords.
4. Search Intent Filter: This nifty feature helps us categorize keywords based on user intent – informational, navigational, commercial, or transactional.
5. SERP Analysis: We can check out the top-ranking pages for any keyword, giving us insights into what’s working in our niche.
Look, look. We don’t do promotions – but SEMRUSH is actually good, no kidding! Try it yourself and then decide. If you don’t like it or didn’t find the right fit – read along. We have more of ’em.

Plans Pricing

Pro $139.95/Month

Guru $249.95/Month

Enterprise Starts at $5000/Month

Ahrefs

Website ahrefs.com

Rating 4.5

Free Trial Yes

Platforms Supported Web

Ahrefs – Best AI Tools For Keyword Research

We’re diving into another heavyweight in the SEO world – Ahrefs. This powerful tool has been making waves in the industry, and for good reason. Let’s explore what makes Ahrefs a go-to choice for SEO professionals and content creators alike.

Ahrefs Features

Ahrefs is like a Swiss Army knife for SEO. It’s packed with features that can help boost your website’s visibility in search engines. Here’s what we love about it:
1. Keyword Explorer: This tool is a goldmine for keyword research, offering data on search volume, keyword difficulty, and related keywords.
2. Site Explorer: Want to peek behind the curtain of your competitors’ strategies? This feature’s got you covered.
3. Content Explorer: Find top-performing content in your niche and get inspired for your next piece.
4. Site Audit: Keep your website in tip-top shape with this handy health checker.
5. Rank Tracker: Monitor your rankings and track your progress over time.
Ahrefs Pricing

The good news? You can save some cash by opting for annual billing. Plus, there’s a Starter plan at $29 per month for those just dipping their toes into the SEO waters.

Ahrefs for Keyword Research

We’ve found Ahrefs to be a powerhouse when it comes to keyword research. Here’s how we use it to uncover those golden keyword opportunities:
1. Keyword Ideas: Ahrefs generates thousands of keyword ideas in seconds. It’s like having a brainstorming session with an AI. Cool, very cool!
2. Search Volume and Difficulty: Get detailed data on monthly search volumes and keyword difficulty scores. This helps us identify high-potential keywords that are worth targeting.
3. Parent Topics: Ahrefs groups keywords into parent topics, making it easy to find long-tail variations and subtopics. It’s a great way to structure your content strategy.
4. SERP Analysis: Check out the top-ranking pages for any keyword. It gives us insights into what’s working in our niche and what we’re up against.
5. Filters and Metrics: We love using Ahrefs’ filters to find untapped keywords with high traffic potential and low difficulty scores. It’s like finding hidden treasures!
6. Multi-Platform Research: Ahrefs doesn’t just stop at Google. We can research keywords across eight other search engines, including YouTube, Bing, and Amazon.
In a nutshell, Ahrefs is a robust tool that’s become an essential part of our SEO toolkit. Its comprehensive features and user-friendly interface make it a top choice for businesses of all sizes. Whether you’re just starting out or you’re a seasoned pro, Ahrefs has something to offer in your quest for SEO success.

Plans Pricing

Lite $129/Month

Standard $249/Month

Advanced $449/Month

Enterprise $14,990/Year

How to Make Your Keyword Research More Effective?

Keyword research is the first step in your SEO strategy. Before you write content, Find out how you can make your keyword research effective.

StartupTalkySweta

Google Keyword Planner

Website ads.google.com

Rating 4.2

Free Trial Yes

Platforms Supported Web

Google Keyword Planner – Best AI Tools For Keyword Research

We’ve all heard of Google, right? Well, they’ve got a nifty little tool tucked away in their Google Ads platform that’s a real gem for keyword research. It’s called Google Keyword Planner, and it’s a free tool that’s been helping marketers and SEO enthusiasts for years. Let’s dive in and see what makes this tool so special.

Google Keyword Planner Features

Google Keyword Planner is like the bible for keyword research. Here’s what we love about it:
1. Keyword Discovery: It’s like having a brainstorming session with Google itself! You can discover new keywords related to your products, services, or website.
2. Search Volume Insights: Want to know how popular a keyword is? This tool gives you estimates on the number of searches a keyword gets each month.
3. Cost Estimation: If you’re thinking about running ads, it’ll show you the average cost for your ad to show up for a specific keyword.
4. Keyword Organization: It helps you see how your keywords fit into different categories related to your brand. It’s like having a personal keyword librarian!
5. Campaign Creation: You can use your keyword plan to create new campaigns centred around in-depth keyword research.
Google Keyword Planner Pricing

Now, here’s the best part – it’s free! Yes, you heard that right. Google Keyword Planner is a free tool that comes as part of the Google Ads platform. However, there are a few things to keep in mind:
1. You need a Google Ads account to use it, but you don’t necessarily need to be running active ad campaigns.
2. There are some limitations. For example, you’ll only see search volume data in broad ranges rather than exact numbers unless you’re spending enough on Google Ads.
3. To access Keyword Planner, your account must be using Expert Mode. If you’re in Smart Mode, you won’t be able to access it.
4. You’ll need to complete your account setup by entering your billing information and creating a campaign. Don’t worry though – if you’re not ready to spend money, you can always pause your campaigns.
Google Keyword Planner for Keyword Research

So, how can we use this tool to supercharge our keyword research? Here’s our approach:
1. Create a Keyword Plan: When you open Keyword Planner, you have two options. You can either search for new keywords by clicking “Discover new keywords” or upload existing keywords by clicking “Get search volume and forecasts”.
2. Analyse the Forecast: Once you’ve got your keywords, the tool provides a forecast showing you how many conversions, clicks, or impressions you’re likely to get based on your spending.
3. Organize Keywords: For our English-speaking friends, you can organize keywords into ad groups. This feature is super helpful for structuring your content strategy.
4. Historical Data: We love that Keyword Planner provides historical search volumes from as far back as 2014. It’s like having a time machine for keyword trends!
5. Mobile Insights: In this mobile-first world, it’s crucial to know how your keywords perform on mobile devices. Keyword Planner’s got you covered with mobile search volumes.
Remember, while Google Keyword Planner is primarily a PPC tool, we often use it for SEO purposes too. It’s a great starting point for any keyword research project. Just keep in mind that some of the data, like the “Competition” metric, refers to PPC competition, not organic search competition.

Plans Pricing

Free $0/Month

KWFinder

Website mangools.com

Rating 4.8

Free Trial Yes

Platforms Supported Web

KWFinder – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research tools – KWFinder. This nifty tool, developed by Mangools, has caught our eye with its simplicity and powerful features. Let’s dive in and see what makes KWFinder stand out from the crowd.

KWFinder Features

KWFinder boasts an array of features that make keyword research a breeze:
1. Long-tail keyword discovery: We love how it uncovers hidden long-tail keywords, perfect for targeting niche audiences.
2. Competitor keyword analysis: It’s like having an X-ray vision of your competitors’ strategies!
3. Google Suggest integration: This feature taps into Google’s own suggestions, giving us fresh keyword ideas.
4. Keyword organisation: We can easily keep our research tidy with keyword lists.
5. Bulk keyword import: Time-saver alert! Import keywords in bulk and get cracking.
6. Local keyword research: For our friends targeting specific locations, KWFinder offers precise local search results across 50,000+ locations.
What really sets KWFinder apart is its user-friendly interface. It’s probably the most intuitive UI we’ve seen in a keyword research tool. Even if you’re just starting out, you’ll find it a breeze to use.

KWFinder Pricing

Each plan comes with increasing limits on keyword suggestions, competitor keywords, and SERP lookups. The best part? Even their most expensive plan is considerably cheaper than some other popular tools on the market.

KWFinder for Keyword Research

Here’s how we use KWFinder to supercharge our keyword research:
1. Start with a seed keyword: We plug in our initial idea and let KWFinder work its magic.
2. Analyse metrics: We look at search volume, keyword difficulty, and even SERP analysis to gauge our ranking potential.
3. Filter results: KWFinder lets us narrow down our search to find the most profitable keywords.
4. Create keyword lists: We organize our findings into lists for easy reference.
5. Import and export: We can bring in our own keyword lists and export our findings for further analysis.
What we love most about KWFinder is its balance of simplicity and depth. It’s perfect for beginners, but even experienced users will find value in its straightforward approach and accurate data.

Plans Pricing

Basic $14.95/Month

Premium $22.45/Month

Agency $44.95/Month

Short-Tail Keywords vs Long-Tail Keywords and How To Find Them

Do you want to know where you should use Long-Tail or Short-Tail Keywords? In this post we’ve discussed everything you need to know about keywords.

StartupTalkyNiku Mandal

AnswerThePublic

Website www.answerthepublic.com

Rating 4.6

Free Trial Yes

Platforms Supported Web

AnswerThePublic – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research – AnswerThePublic. This nifty tool is a search listening software that’s got us excited about its potential to supercharge our content strategy. Let’s dive in and see what makes it stand out from the crowd!

AnswerThePublic Features

AnswerThePublic is like having a crystal ball for consumer insights. Here’s what we love about it:
1. Search Engine Autocomplete Analysis: It taps into the power of search engine data to give us raw insights about market trends and customer behaviour.
2. Visual Data Presentation: The tool presents data in a visually appealing way, making it a breeze to understand and interpret.
3. Comprehensive Question Lists: It generates a list of questions people are searching for on a particular topic. No more guesswork!
4. Multiple Search Options: We can input keywords, select search engines, and choose a country to tailor our research.
5. Content Idea Generator: It’s a goldmine for content creators, helping us come up with fresh and unique ideas based on real search data.
AnswerThePublic Pricing

Now, here’s the kicker – AnswerThePublic offers both free and paid options. The free version is perfect for dipping your toes in the water, while the paid version unlocks more advanced features. It’s like having a budget-friendly and a premium option all rolled into one!

AnswerThePublic for Keyword Research

We’ve found AnswerThePublic to be a game-changer for our keyword research. Here’s how we use it:
1. Start with a broad topic: We input one or two words related to our niche.
2. Explore the data: We scroll through the questions, prepositions, comparisons, alphabeticals, and related terms.
3. Switch to data view: For easier analysis, we switch from the visual ‘tree’ to the data view.
4. Export results: We can quickly export or screen grab the results for presentations.
5. Try similar keywords: We experiment with related terms to broaden our research.
6. Use the ‘for’ hack: By adding ‘for’ after our main keyword, we unlock even more ideas.
What we love most about AnswerThePublic is its simplicity and depth. It’s perfect for beginners, but even seasoned pros will find value in its straightforward approach and accurate data. Whether we’re looking to create relevant content, make data-driven decisions, or keep up with emerging trends, AnswerThePublic has become our go-to tool for tapping into the minds of our audience.

Plans Pricing

Individual $5/Month

Pro $49/Month

Expert $99/Month

Custom Plan Custom

Final Remarks

We’ve taken a deep dive into the world of AI-powered keyword research tools, and what an exciting journey it’s been! From industry giants like Semrush and Ahrefs to innovative ones like AnswerThePublic, we’ve covered a range of tools that can boost your SEO game. These tools have a massive impact on how we uncover hidden gem keywords, analyse search trends, and craft content that resonates with our audience.

As we wrap up, it’s clear that the right keyword research tool can make all the difference in your digital marketing strategy. No matter who you are – a seasoned pro or just starting out, there’s a tool out there to suit your needs and budget. So why not give some of these a try and see how they can transform your approach to keyword research? And hey, if you’re hungry for more incredible content presented in a fun way, head on over to StartupTalky’s Instagram page! We are doing some crazy stuff with our socials. Do visit us!

FAQ

Can AI do keyword research?

Yes, AI can assist with keyword research by analyzing search trends, suggesting relevant keywords, and identifying gaps in content.

Which AI tools are the best for keyword research?

Here are the best AI tools for keyword research:
- Semrush
- ChatGPT
- Ahrefs
- Google Keyword Planner
- KWFinder
- AnswerThePublic
Is AI text bad for SEO?

AI-generated text is not inherently bad for SEO, but it must be high-quality, relevant, and optimized to avoid penalties from search engines.
November 17, 2024
How to Improve Google Ranking Without Getting Penalized?
Whenever we search for a keyword in Google’s search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business.

One of the most important facts about having your webpage rank at the top of the search results is that it receives the most visibility and exposure to users searching for relevant keywords. Most people tend to click on the top search results, and being in that prime position increases your chances of attracting organic traffic to your website. It also goes without saying, achieving a top position on Google’s search results page gives you a competitive advantage over other websites in your industry. It allows you to stand out from the competition, attract more attention, and capture a larger share of the search traffic.

But here comes the question, how do you improve your Google ranking without getting penalized? To clear this doubt, this article summarises the key points to enhance your Google ranking.

Understanding the Importance of Google Ranking
Stay Up-To-Date on Google Algorithm
Conduct Keyword Research and Optimization
Create High-Quality and Relevant Content
On-Page Optimization
Create or Earn High-Quality Links
Have a Solid Social Media Presence
Strengthen User Experience and Site Usability

Understanding the Importance of Google Ranking

Google’s algorithms consider numerous factors when ranking web pages, if you do not follow these factors, there is a chance for you to get penalized. Therefore, it’s essential to focus on providing valuable, user-friendly content to improve your chances of ranking at the top.

Ranking at the top of the search results typically leads to higher click-through rates. Users often perceive the top results as more credible and trustworthy, making them more likely to click on those links. A higher CTR means more visitors to your website, potentially leading to increased conversions, sales, or engagement.

Take a look at the following measures to improve your webpage ranking on Google:

Stay Up-To-Date on Google Algorithm

According to Moz, Google updates its algorithm 500 to 600 times a year. To make sure you are on track, always check out for updates on Google algorithm. You can use the following methods to stay informed about algorithm changes:

Official Google Announcements

Google occasionally announces major algorithm updates through its official channels, such as the Google Webmaster Central Blog. Tracking these announcements might provide you with information on important updates and adjustments.

Google Search Console

You can regularly keep an eye on your website’s performance and search statistics on Google Search Console. It can offer details about Google’s probable difficulties, indexation status, and search visibility. Algorithmic changes can be detected by changes in the functionality or visibility of your website.

Google Search Central Blog

Search engine optimization, algorithm improvements, and best practices are covered in depth in the Google Search Central Blog. For the most recent information and analysis from Google, you can follow this blog.

SEO News Websites and Forums

Engaging in reputable SEO forums like WebmasterWorld and Search Engine Journal can help you stay informed about algorithm changes through discussions and shared experiences.

5 Quick Ways to Improve Your SEO Rankings

Conduct Keyword Research and Optimization

The next step is to have keyword research. Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services. If you use these keywords wisely in your titles, headers, meta descriptions, and body text to optimize your content, there is a higher probability that your webpage won’t be penalized. However, be careful of keyword stuffing or using too many keywords because that might result in penalties.

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Create High-Quality and Relevant Content

“Content is King”, may sound old, but, it is still relevant even today. Concentrate on creating insightful, unique, and interesting material that speaks to your target market. Additionally, make sure your web content is useful, impactful, well-structured, and answers all of the consumers’ questions.

On-Page Optimization

Without on-page optimization, your webpage can never get its credibility. On-page optimization plays a crucial role in improving your website’s visibility and Google ranking. It involves optimizing various elements on your web pages to make them more search engine-friendly and attracts potential customers. By optimizing elements such as meta tags, headings, URL structure, and keyword usage, you can increase the chances of search engines ranking your pages higher in relevant search results.

You can also organize your content with proper headings (H1, H2, etc.) and subheadings, using bullet points or numbered lists, and incorporating relevant images or multimedia elements. This structured approach makes your content easier to read and digest for users and search engines.

On-Page SEO Techniques To Rank On The First Page Of Search Engines

Do you want to rank your article higher on the search engines? Here we’ve shared some tips and techniques for On-Page SEO to get your website ranked.

StartupTalkyNiku Mandal

Create or Earn High-Quality Links

The next step is to get links from trustworthy and pertinent websites to develop a solid backlink profile. You need to focus on acquiring natural and organic links through techniques like guest blogging, influencer outreach, and creating shareable content. Additionally, you may employ links like editorial links, internal links, or scale link building. But stay away from link schemes and link purchases since they might get you in trouble or penalized.

Have a Solid Social Media Presence

That’s right, you need to maintain a strong presence on most social media platforms. You might ask what it has to do with Google page ranking. By 2027, it is anticipated that there will be approximately six billion social media users worldwide. This is why, you need to be active when it comes to social media. Through the help of social media platforms, you can amplify your content, engage with your audience, and build brand visibility. However, social media marketing doesn’t have a direct impact on ranking, it can indirectly influence your search visibility through increased traffic and brand mentions. For instance, creating a Google Business profile can increase web traffic and give you the desired results. Of course, there are other social media platforms you can use like Facebook, Instagram, and Twitter, which are highly widespread and used by billions.

Strengthen User Experience and Site Usability

By user experience, we mean to say that users should have a positive experience when they visit your website. How is that possible? By making sure, the website is easy to navigate and contains an appealing design. No user will like a website if it is slow and takes a longer time to load. Therefore, prioritize the speed and load time of your website, as it can trigger frustration among users. Maintaining good speed and performance can impact your website’s bounce rate, which is necessary for Google ranking. Besides this, optimize your site for various devices and screen sizes for mobile-friendliness.

Conclusion

By implementing the above-mentioned factors, it is possible for your website to not get penalized. But it is also critical to remember, that improving your ranking is a long-term process that requires consistent effort, quality content, and adherence to ethical SEO practices. So, take time to fully understand what exactly your business and target audiences’ needs and research accordingly without having to burn your pockets for penalties.

FAQs

What are the methods to stay informed about Google algorithm changes?

Following are the methods to stay informed about algorithm changes:
- Official Google Announcements
- Google Search Console
- Google Search Central Blog
- SEO news websites and forums
How does keyword research help in improving Google ranking?

Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services.

How can organic links be acquired?

Natural and organic links can be acquired through techniques like guest blogging, influencer outreach, and creating shareable content.
July 14, 2023
Marketing Miner Review – The All-In-One Tool for All Your SEO Needs
Marketing Miner is an SEO tool for data-driven marketers or simply a data mining tool. It was founded by Filip Podstavec in 2015. The main focus of the tool is to gather marketing data insights.

Marketing Miner has been given a near 5-star rating on g2, Software suggest, and many other similar tool reviewing websites.

The target audience of this app includes marketers and entrepreneurs. As per the company, they offer 40 different features useful for search engine optimization.

In this blog, we will discuss the features as well as pros and cons of Marketing Miner to see if they could deliver what they promised.

So let’s begin…

Features of Marketing Miner
Pros of Marketing Miner
Cons of Marketing Miner

Features of Marketing Miner

Marketing Miner is loaded with the following features:

Keyword Research

Keyword Research Feature of Marketing Miner

Based on your search query this feature analyzes the important SEO metrics such as search volume, keyword difficulty, trends, CPC, SERP, etc.

The trending keyword feature lets discover popular keywords similar to your search. Moreover, it also suggests the new keywords that have gained popularity recently.

You can also analyze the content gap to see the keywords your competitors are using to gain popularity. The search visibility feature gives you the traffic insights for your domain.

SEO Audit

SEO Audit Feature of Marketing Miner

This feature is meant to detect the technical issues on your site that may be hindering your rankings. You can analyze the indexing status to understand which page of your website is unable to attract traffic.

Another feature lets you check response codes for a webpage so you can find errors and resolve them. This app also identifies which of the external or internal link/s given on your website is broken so you can fix it.

Marketing Miner is also said to reduce keyword cannibalization in your text and help you improve your online visibility.

The search visibility feature estimates the traffic for a page and analyzes ranking keywords for both paid and organic traffic.

The alert notifies you of the technical SEO changes and keeps you updated.

Rank Tracking

Rank Tracking Feature of Marketing Miner

This helps you get detailed information on the performance of your website. The position tracking helps you see the progress of your keyword ranking on regular basis.

A bulk keyword rank checker helps you check ranking for multiple keywords.

Competitor Analysis

Competitor Analysis Feature of Marketing Miner

They offer the competitors insights like which keyword they are using to rank higher. The estimated traffic on the website together with an analysis of their performance based on organic and paid traffic.

This also reveals to you the top-ranking pages of your competitors and helps you make data-driven decisions. Overall, you can obtain the list of sites that always appear as your competitors in Google search.

This tool also makes brand monitoring possible by checking what other people have to say about your competitors. This also keeps a keen eye on the competitors and notifies any changes in their website immediately.

Brand Monitoring

Brand Monitoring Feature of Marketing Miner

This tool detects the online mentions of your brand and how others reacted to it. Thus, helping you build new partnerships.

You can also set an alert for your mentions, so you can immediately respond to them. Also, it tracks the mentions of keywords and phrases related to your niche to keep you updated with the latest trends.

Link Building

Link Building Feature of Marketing Miner

Telling you about the mentions in this app gives you an opportunity to build new links and strengthen your backlink profile. It also notifies if and when the links are removed.

It gives an insight into the websites that rank for the same organic keywords as yours. It also provides the contact details such as email addresses and social media handles that may be interested in working with you.

API

API Feature of Marketing Miner

The Application Programming Interface (API) helps you to extract data without manually logging into the tool. The app provides over 10 endpoints such as search volume, keyword suggestions, etc. to extract data.

The accurate and fresh insights are quite useful in enhancing your SEO strategy while dealing with bulk data.

The REST/POST APIs are flexible and support working on your own dashboards or applications. Project APIs are meant to extract worthy data from your projects.

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Pros of Marketing Miner
- It is an all-in-one program that reduces the need of using any other SEO tool.
- It has quality click-stream data for SEO specialists.
- It is relatively inexpensive in comparison to other similar tools.
- The data provided is authentic and reliable.
- The keyword analysis feature gives you an insight into the customer demand and needs.
- It gives real-time alerts of the mentions. Thus, helping you respond quickly.
- It has the ability to work with a large amount of data.
- It offers simple and intuitive reports.
- It is time-saving.
- Provides Bulk Data analysis. You can analyse up to 100,000 keywords, domains and URLs
- Marketing Miner provides a free version and their paid plan, which starts from $13, is affordable for small businesses and freelancers, in comparison to all the biggest players in the SEO tools market.
Cons of Marketing Miner
- The interface can appear crowded owing to a large number of features.
- It may be difficult to use in the first instance. So it may take time to accustom to the interface.
- The final reports may sometimes appear technical for a layman and may need a little description.
Conclusion

The best part about Marketing Miner is the authentic and reliable information provided by the app. The ability of the app to work on a large amount of data simultaneously gives it an edge over other similar apps. The reports are mostly simple and easy to read.

Still, we cannot deny certain drawbacks to the app. But, the best part about it is that the team is regularly working on updating and improving the features. Our suggestion to them is to first improve their customer care services to hear and help people.

Overall, the app appears good. Most features work efficiently while a few may cause trouble at certain points in time. Comparing the promised and delivered features, the customers are able to take advantage of 95% of the features promised by the Marketing Miner easily which is a really big achievement. Therefore, our suggestion is to give this app a try.

FAQs

What is Marketing Miner?

Marketing Miner is an all-in-one SEO tool for all the marketers and SEO professionals to rank higher on google and grow their business.

What are the features provided by Marketing Miner?

Marketing Miner provides SEO Audit, Keyword research, Link building, Rank tracking, Competitor analysis and more.

What is the pricing of Marketing Miner?

Marketing Miner has 3 plans Miner, Digger, and Machine each cost around $29, $59, and $99 respectively. It also has a free plan that offers 1000 queries for one month.
June 10, 2022
How to Make Your Keyword Research More Effective?
The digital world is more competitive than we could ever imagine, nowadays every business is fighting tooth and nail to be on the top and get visible to their customers and potential customers. SEO, also known as Search Engine Optimization helps you in getting visible, proper SEO strategies can take your business to the top.

Among your SEO strategy, Keyword research should be the very first thing. Before you write content, you need to get a high volume of relevant search terms. This is time-consuming work and also takes a lot of effort. However, it is very important to do it right. Keyword research would work as the foundation of your content development. In this article, we will reveal some secrets to make your keyword research more effective. So, let’s take a look at them.

What Is Keyword Research?
Why Is Keyword Research Important?
Steps to Perform Effective Keyword Research

What Is Keyword Research?

Keyword research is the method of searching for keywords which will rank in the search engines. It is about knowing and finding what the customers are searching for and how. This also includes comparing other keywords to find out the best one that makes you more visible in front of customers than others. The more the keyword research is done properly, the more your chances to get visible increase.

Let’s take an example, if you type “gift ideas” into google, the word “gift ideas” is an example of a keyword.

Why Is Keyword Research Important?

The main purpose of keywords in SEO is to come up in search engines. When people search for keywords that should be relevant to your services. To stand at top of the results, you will need to add these keywords to your website. Keyword searching is a blueprint for online marketing. It drives various decisions you make. It will make everything more efficient and also if you don’t know the relevant keywords that should be on your site. Then it’s not possible to drive traffic, sales, and ROI at your site.

Keyword Research Performed for SEO

Steps to Perform Effective Keyword Research

There are many methods to do this. That can be done either manually or by using a keyword research tool. Besides of methods you choose, there are certain steps to follow and they are:

Know More About Your Topic

Before doing anything for keyword research. This will be the best that you start by learning deeply about your topic. This can give you great ideas and discover different angles to SEO strategy. something might you have not thought of before.
- You should talk with your existing customers. Try to know them. Get out of the terms that your customers use to describe your service.
- You need to think from your customer’s perspective. Try this way what if you want to share something about the service with your friend. Share it and treat your customer’s the same way.
- Try to get include your topic in online communities such as forums and social media networks. Try to read the discussions and note down the important points regarding your topic.
Fill These Topics Buckets With Keywords

Now you got the topic buckets you want to focus on. This is the time for you to identify keywords that fall into these buckets. This is the keyword that you decide that it’s important to rank in the SERPs. The point of the step is not to finalize the list of keywords. It just needs to end up choosing the keywords that you think customers might use to search for content.

However, more keywords are getting encrypted daily by Google. And also if you are getting problems with relevant search terms. You can always go to your customer-facing employees and just ask them what type of terms customers use.

Prepare a List of Seed Keywords

Now you have the main category of different buckets of different keywords. You need to start preparing a list of seed keywords. These keywords should be relevant to your various topics. And the things that your target customers might be researching on google. Seed keywords are also called focus keywords. These are as important as they are the foundation of keyword research. If you thinking about how to find the seed or focus keyword. Then you need to do is describe your service or product simple and clear. And also how other people might search for that on google.

Use Keywords Research Tools to Find Keywords

You might have thought that keyword research should have begun with searching a keyword research tool. There are an advantage and great perspectives to doing so. This will help you to get more clearance about the keywords. It helps you gain a deep idea about your content and SEO strategy.

Once you got your goals, topic, and list of seed keywords. This is the time to use them as research tools to further refine the search terms.

For this, you can use google keyword planner. Sadly, google only gives approx search volumes. you can use other keyword tools. This will give you a lot more detailed ideas on your search terms.

Understand and Analyze the Search Intent

Plugging into high-volume keywords to level up your rankings is used to work easily. However, this is not easy these days. Google’s algorithms compare search terms with the user’s query to know the search intent. Search intent is the reason why people search for a specific term. There are various factors in users’ searches.

They are:
- The reason for their search?
- The reason is a question or an answer?
- The search is for a specific website?
- Do they want to buy something?
Put yourself in your target customer’s shoes. Once you own a good idea about the intent of your potential customers, you will get used to fine-tuning your keyword research. Getting the list for high volume keywords relevant to your service.

Recognize Long Tail Keywords

Seed keywords frequently search terms that are closely relevant to your topic or category. Long-tail keywords are more descriptive keywords and relevant to your brand. Matching the customer’s search intent to long-tail keywords is easy as compared to the seed keywords. As compared to the seed keyword “Indian app reviews”. Long-tail keywords get very few clicks. However, as they are focused on a specific topic, so they get a higher conversion rate.

Know Your Competitors

Doing only keyword research on google about your product is not enough. You need to know what steps your competitors are taking because your competitors are some of your best teachers. Take a look at their strategy and understand their analysis. The better you get to know the main idea of your competitor’s organization, the better it will be for you to understand your own SEO strategy and implement them to rank high.

You need to know the competitiveness of keywords. This will offer you the identifying searching terms that would be tough to rank. But you will get the keyword opportunity gaps. These occur when you get relevant keywords that are relevant to your brand. To know these keywords, you should perform a keyword search on the competitors.

Conclusion

A list of keywords is always going to help you focus on the right topic. Plus it will give you some short term and long term gains. Re-evaluate those keywords in a month. Once a quarter is said to be good. Some organizations do it more often. The strategy of Keyword research will get your page to rank high and drag more traffic. With time, you’ll get to know that you can add more keywords to your list and keep growing in new areas on top.

FAQs

What is keyword research in Digital Marketing?

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

What is the best keyword tool?

Some of the best keyword research tools are:
- SEMrush.
- Ahrefs Keyword Explorer.
- Google Keyword Planner
- KWFinder.
- GrowthBar.
- Long Tail Pro.
- Majestic.
- Keyword Tool
Why is keyword research important?

Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.
June 1, 2022
Master the Art of How to Do Amazon’s SEO With Its New A10 Algorithm
As a customer, whenever you land on the Amazon platform, your motive is to buy a particular product. Ever since Amazon launched its marketplace in the year 2000, it has successfully turned many people into robust e-commerce entrepreneurs.

The product that is required by the customer must be available to that person. Now the whole question revolves around who he/she will buy the product from. If you want your Amazon store to sell that particular commodity to that customer, then it is vital to anticipate the usefulness of Amazon SEO (Search Engine Optimization). With over 2.5 million sellers, Amazon SEO has proven to be a successful advertising search engine to locate buyers.

Amazon SEO strategies are needed at this hour as the level of competition is now off the charts. Although Amazon has generated a handsome profit for digital entrepreneurs, the service may be withdrawn if the essential products are not available to potential buyers.

Search Algorithm- An Overview
Amazon’s A10 Search Algorithm
Factors Affecting Amazon’s A10 Algorithm
Amazon SEO Strategy – Product Listing Optimization
Leading online sources where consumers search for products worldwide (as of April 2021)

Search Algorithm- An Overview

Let us first understand the meaning of the search algorithm to understand better how it works in Amazon. Search algorithm refers to the process of locating a particular data amidst a collection of data. It is a fundamental procedural algorithm that involves the usage of computer science to derive the goal state. Artificial intelligence has tightened its roots and laid an impact on the working of these algorithms.

Amazon, like Google, assesses search results using an algorithm that takes into account a variety of parameters. Currently, A10 is the name of the underlying search engine. Unlike Google, Amazon is laser-focused on the shopping experience of the shoppers. The sole priority of Amazon is conversion and growing sales metrics. The algorithm searches for relevant data using the keywords, historic data also matters a lot. The A10 algorithm determines the pertinence of millions of products stored in the Amazon database to search queries entered by customers.

You have to serve a double purpose – maintain your customer loyalty as well as optimize your respective product listing under Amazon’s search algorithm for ranking higher on the search results page.

Amazon’s A10 Search Algorithm

The main change that Amazon bought was an update in the Amazon A9 algorithm. The A9 focused on getting a better ranking by using pay-per-click (PPC), keyword consistency, and paid advertisements on Amazon. But A10 algorithm has shifted Amazon’s focus to revenue-per-click from PPC. Now, more focus is laid on consumer behavior in the current phase to fight competition.

The Amazon SEO process is based on Amazon’s A10 search engine. A10, an Amazon subsidiary situated in Palo Alto, California, developed its search engine technology to help buyers find the most relevant products on the Amazon platform. A10 algorithm lays a strong emphasis on searches of buyers and gives them more accurate results to their findings. Amazon A9 dragged the profitable products to the users, whereas A10 delivers the most relevant data to the shoppers even if it is not profitable.

A10 does not pay much heed to sponsored links due to which PPC has lost its importance. But it still holds certain great value and is not declared completely irrelevant. You just have to add a more polished and strategic approach while using PPC.

The Authority of the seller plays a vital role as it involves hustling after positive feedback is received from the customer. It also highlights the fact that A10 supports vendors with a longer tenure on Amazon in comparison with the newer ones along with better returns handling capacity.

Amazon A10 Algorithm

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Factors Affecting Amazon’s A10 Algorithm

Search Engine Optimization (SEO) is the prime concern of the sellers as they want their products to rank higher on the Amazon platform. Here are some factors that the A10 Amazon algorithm suggests, will improve the SEO of the products:
- Seller Authority- Amazon and seller’s activity run simultaneously to each other. Amazon gives great weightage to seller’s activity in the market platform, enclosing performance metrics, inventory levels, feedback on the customer’s rating, and method of fulfillment. All these concerns are related to consumer experience and Amazon’s A10 algorithm works after that thoroughly. The seller has to maintain the quality and quantity of products in its catalog, good enough for the buyers to be attracted to the seller’s products. The refund rate, cancellation of orders, and efficient order tracking must be handled with care. All these endeavors will result in the creation of excellent value for customers. This will enhance your chances of appearing on Amazon organically.
- Handle Your Keyword Game- Buyer persona is a very crucial aspect of selling on Amazon. The A10 algorithm proposes that the customer intended keywords that engage the customer’s attention are important. The customer should be able to relate to the product they are looking for. Overstuffing the product titles and descriptions with long-tail keywords is not necessary but the customer must find relevance while reading them both.
- Maintain Your Impression Rate- Your product must be visible on the Amazon website. Sellers must ensure that their products have the highest views on Amazon, affiliate sites, and partner sites. The higher the views on your products, the higher will be the rank.
- Conversion Rate to be Monitored- There is no point in having views on your products or having a substantial amount of leads if you can’t convert them into potential sales. Conversion rate involves a huge contribution to the ranking of products.
- Obtain Positive Reviews- The most decisive ranking factor after Amazon’s A10 algorithm is obtaining a good review for your product. Whenever you buy a product, you always land on the reviews section to gather information about the likeliness of the products. You look for other people’s reviews as they have already bought that particular product and are familiar with its exact features and benefits of it. Social proof is a must to convince the buyers about the usability of the product. Positive reviews make the A10 algorithm place your product inventory higher in the search results. For attaining a higher review rate, you have to inculcate a feeling of belongingness among the customers and build a continuous healthy relationship.
How to Start Amazon FBA Business in 2022? (Beginners Guide)

If you’re a seller planning to sell on Amazon but are confused about how to get started with Amazon FBA, here’s a beginner’s guide on it.

StartupTalkyArbaz Sayed

Amazon SEO Strategy – Product Listing Optimization

The product listing optimization can be done with the following:

Conducting A Keyword Research

You must realize that without keywords your products will be portrayed as meaningless and they won’t be able to reach the desired customers. One most efficient way to conduct keyword research is the amazon search bar. Whenever you type a product name, many related product categories show up. That is where you should initiate your keyword research. The Amazon search bar will automatically complete your search and also provide you with the necessary keywords for your products.

Many tools will guide you through the process of keyword research, like Semrush, Keyword planner, and Ahrefs. These tools will yield a list of keywords that will help you to understand the search volumes and rating of the particular keywords. With these keywords, you can now optimize your product listings.

Optimizing The Product Content

Amazon – Product content optimization

In the Amazon marketplace, shoppers understand the language of a well-written sales copy, so, for product optimization, you need to take the following into consideration:
- Plan an engaging product title- The product title is the first text that customers will see on your product listing. It should be simple and provide the most important information about your item. Amazon SEO is greatly influenced by the product-title ranking factor.
1. Include a brand name that becomes a household name for people easily.
2. Specify all the product details and their usability.
3. Mention the key features of the product.
4. Give information about the quantity and dimensions of the product.
5. Mention the product size and color.
You can rapidly attract your customers’ attention and increase your company’s sales potential by optimizing your product title. But don’t stuff your product title with a lot of keywords, as the Amazon A10 algorithm might not read it naturally which will send it to the spam folder automatically.
- Write a good product description- A detailed product description is the most useful in pitching to customers for effective sales as Amazon is a pure online marketplace. Make maximum use of this avenue for sales maximization. This section is usually located at the bottom of the page and a shopper who is contemplating buying will search for information in this area. Writing a good product description is very important as it emphasizes conversion rate. It will assist the shopper to understand the benefits and uses of the products. A shopper might get the necessary product feature that he or she is searching for in the product description.
- Optimize the bullet points- The target audience can be persuaded when your sales copy is written in bullet points. Because bullet points are readable and understandable, so your buyers will pay special attention to this section. Tell your buyers about the benefits of your product (rather than just the characteristics), and provide important details like features and dimensions.
Concentrate on Creating High-Quality Photos

If you want your sales volume to be high, then incur the greatest expenditure by buying a high-resolution camera for the best image quality. The best possible light must fall on each product. This is the most important purpose of product photography.

High-resolution images improve the click-through and conversion rates. This will automatically persuade the buyers as they will be able to see the exact product they are searching for. It becomes more convenient for the shoppers to search when the main image is engaging. This will contribute to a great click-through rate. Good images will leave a positive impact on the minds of users and will assist them in their buying decision. Sales are highly affected by this.

Construct a Convenient Pricing Strategy

Everything you do on Amazon related to the product lays a direct impact on the Amazon conversion rate. Product pricing on Amazon significantly affects the conversion rates if you put up a competitive pricing strategy. The product you sell must be priced at par with your competitors, and if your product price is optimized effectively, then your conversion rate will be positively impacted. But remember, if your pricing is above others on the search page then your product is likely to be overlooked. Make sure there is a proper price comparison done before you launch your products as you don’t want to be overlooked. Sellers Automatic Pricing Rule is a tool that will assist you in matching the prices quickly and will tell you whether your product is priced at a higher-end or a lower-end.

Psychological tricks applied by Amazon on Its Pricing

Pricing strategies are used to finalize a cost of a product by considering market conditions, demand, etc. Amazon also has many strategies in use

StartupTalkyBhoraniya Huda Hifzur Rehman

Conclusion

An ideal Amazon SEO plan cannot be built with a magic formula. Instead, it requires constant toil and research, along with constant monitoring. Learning the fundamentals of the SEO process is already a huge step toward your e-commerce success. To stay at the top of the search results, you must keep up with the latest trends, algorithm updates, and ongoing optimization. You must track your performance metrics on Amazon Seller Central using the given parameters.

FAQs

What is Amazon Product SEO?

Amazon Product SEO (Search Engine Optimization) is the process of ranking your products higher in the search results by optimizing your product listing as per the related keywords.

How is Amazon’s A10 algorithm different from A9?

Amazon’s A9 algorithm focused on leading the customers towards more profitable products whereas its A10 algorithm focuses more on providing the customers with more accurate results for their searches.

What is Amazon Best Seller?

Amazon Best Seller is a badge that appears on certain products listed on Amazon. It means that the product has the highest number of sales in a particular category. Amazon’s algorithm updates this status hourly, however, it may take 24-48 hours to appear.

How to do SEO for Amazon products?

SEO for Amazon products can be done with product listing optimization. This includes:
- Conducting keyword research
- Optimizing product content
- Construct a convenient price strategy
- Concentrate on high-quality pictures
- Utilize backend search terms
May 23, 2022
How to Check for Backlinks of a Website?
Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

Competitor Backlink Analysis

Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

How to Perform a Competitor Backlink Analysis?
- Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
- Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
- Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
- Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
- Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.
Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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Moz Pro
SEMRush
Ahrefs Backlink Checker
LinkMiner
BuzzSumo

Moz Pro

Moz Pro Backlink

Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

Features Offered by Moz Pro
- Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
- Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
- Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
- Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
- For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
Searching for Backlinks
- Create a Moz account to access and utilize SEO tools and verify your email.
- Enter the URL of the website or the page that you wish to search for backlinks.
- Get complete URL analysis with not just the backlinks, but also other SEO data.
SEMRush

SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

Features Offered by SEMRush
- The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
- Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
- SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
- SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
- Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
Ahrefs Backlink Checker

Ahrefs Backlink Checker

Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

Features Offered by Ahrefs Backlink Checker
- Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
- Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
- Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
- You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
- It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.
To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

LinkMiner

LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

Features Offered by LinkMiner
- LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
- It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
- You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
- It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
- LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.
BuzzSumo

BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

Features Offered by BuzzSumo
- Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
- With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
- Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
- With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
- With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.
Conclusion

A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.
March 28, 2022

Website	www.openai.com
Rating	4.6
Free Trial	Yes
Platforms Supported	Web, IOS/Android

Plans	Pricing
ChatGPT Plus	$20/Month

Website	www.semrush.com
Rating	4.5
Free Trial	Yes
Platforms Supported	Web, IOS/Android

Plans	Pricing
Pro	$139.95/Month
Guru	$249.95/Month
Enterprise	Starts at $5000/Month

Website	ahrefs.com
Rating	4.5
Free Trial	Yes
Platforms Supported	Web

Plans	Pricing
Lite	$129/Month
Standard	$249/Month
Advanced	$449/Month
Enterprise	$14,990/Year

Website	ads.google.com
Rating	4.2
Free Trial	Yes
Platforms Supported	Web

Plans	Pricing
Free	$0/Month

Website	mangools.com
Rating	4.8
Free Trial	Yes
Platforms Supported	Web

Plans	Pricing
Basic	$14.95/Month
Premium	$22.45/Month
Agency	$44.95/Month

Website	www.answerthepublic.com
Rating	4.6
Free Trial	Yes
Platforms Supported	Web

Plans	Pricing
Individual	$5/Month
Pro	$49/Month
Expert	$99/Month
Custom Plan	Custom

Success Story of Semrush – Online Visibility Management SaaS Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Semrush.

In the era where everything has become online, locating their product or site on top of the Search Engine Results Page (SERP) would always be a priority for any webmaster. However, in order to improve online visibility, one has to enhance their site for SEO, backlinks, and many other improvements.

The demand for SEO, keywords and competitor analysis was almost nil before Google’s arrival. Only after the mid-1990s, these concepts were born along with Google, the demand of which skyrocketed in a very short time. Today, the SEO industry has a whopping $80 Billion market valuation. Furthermore, it is expected to show a compound annual growth rate (CAGR) of 19.6% by 2025. Similarly, keyword research, competitor analysis, SMM, and various other marketing tools have also gained huge market demand in the past two decades.

This increase in demand has increased the number of SaaS tools to provide the relevant services that today’s market demands. Of all those available options, Semrush stands to be the crown of Search Engine Marketing (SEM). Established in 2008, Semrush helps its users to improve their website’s ranking by offering support in SEO, PPC, Keyword & Competitive research, SMM, and content marketing services.

Semrush – Company Highlights

Company Name	Semrush
Headquarters	Boston, Massachusetts, USA
Industry	Search Engine Marketing (SEM)
Founders	Oleg Shchegolev, Dmitri Melnikov
Founded	2008
Funding Raised	$40 Million
Revenue	$124.88 Million (FY20)
Website	Semrush.com

About Semrush

Semrush – About
Semrush – Latest News
Semrush – Industry
Semrush – Founders and Team
Semrush – Startup Story
Semrush – Mission and Vision
Semrush – Name and Logo
Semrush – Business Model
Semrush – Revenue Model
Semrush – Challenges Faced
Semrush – Funding and Investors
Semrush – Acquisitions
Semrush – Online and Social Media Presence
Semrush – Awards and Achievements
Semrush – Competitors
Semrush – Growth
Semrush – FAQs

Semrush – About

Semrush is a Software as a Service (SaaS) platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management. It is an all-in-one tool that helps the user to improve their website’s online visibility. Semrush also provides marketing insights on paid advertising and competitor analysis, as well as, extends its support to content management and marketing.

Oleg Shchegolev and Dmitry Melnikov established Semrush in 2008. This SaaS platform commenced its operations with 2 tools and a few friends as their initial customers. Today, Semrush has more than 50 tools that had served over 7 Million users in around 143 countries so far. The company went public on March 24, 2021, through Initial Public Offering (IPO). Semrush IPOs were listed and traded on New York Stock Exchange (NYSE).

Semrush – Latest News

January 20, 2021 – Semrush acquires popular marketing and SEO training platform Backlinko. This acquisition would not just add 500K in monthly traffic but a wide array of trusted resources for training the world of digital marketers today in SEO and content marketing. The co-founder of Semrush is thrilled with this deal. Here’s what he shares through his Linkedin handle:

November 17, 2021 – Semrush filed a registration with the US Securities Exchange Commission, for Proposed Public Offering. It is said that the proceeds from the shares will be invested in the development of marketing and sales activities.

November 9, 2021 – Semrush announced its 3rd Quarter results as of September 30, 2021. It has reported a revenue of $49.3 Million and it has gone up 53% year on year.

Semrush – Industry

Semrush belongs to the industry of Search Engine Marketing (SEM), a subset of the broader industry of Digital Marketing. Search Engine Marketing is a kind of marketing that promotes the website’s online visibility on a Search Engine Results Page. It can be done through paid advertisements or by incorporating SEO. Search Engine Optimization is done by rewriting or fine-tuning the website’s content to promote them in SERP.

The SEM industry has been growing day by day since Google’s entry into the market in the mid-1990s. As of September 2021, the SEM market is mostly occupied by Google with a share of 86.64%. Other search engines like Bing and Yahoo have a market share of 7% and 2.75% respectively, as stated by Statista.

Semrush – Founders and Team

Oleg Shchegolev

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush, who share a friendship of over 30 years. They started building SEO tools together in 2006. Later, Semrush revolutionized the market and are now on their way to conquering the industry.

Oleg Shchegolev

An alumnus of Peter the Great St. Petersburg Polytechnic University, from where he completed his Bachelor’s degree in Computer and Information Systems Security/Information Assurance, Oleg started his career as an SEO Manager at Strider. He then served as the COCEO of tirnet.ru before co-founding efind.ru. After being aligned with the previous company for over 3 and a half years, Oleg joined SEOQuake, where he served as the Co-founder and CEO. He is presently serving as the Co-founder and CEO of SEOQuake and SEMRush.

Dmitry Melnikov

Dmitry Melnikov is another Co-founder of Semrush, who also serves as the COO of the company. After completing his Bachelor’s from SPBETU, LEEI, Dmitry started serving as a Board Member of efind.ru. He then served as a CEO at tirnet.ru. After leaving the job at tirnet, Melnikov joined as a co-founder of the SEOQuake Team and took the role of COO. He is currently serving the role at SEOQuake along with being a COO of SEMRush.

The key people of Semrush are:

Oleg Shchegolev – Chief Executive Officer (CEO)
Dmitry Melnikov – Chief Operating Officer (COO)
Evgeny E Fetisov – Chief Financial Officer (CFO)
Eugene Levin – Chief Strategy Officer (CSO)

The employee strength of SEMRush was last reported to be 979 in April 2021.

Semrush- Startup Story

Oleg Shchegolev and Dmitry Melnikov, in 2006, developed a tool for personal use, to look out for SEOs and other online strategies. The tool was initially named Seodigger. Later, in 2007, it was renamed to SEOquake. Shchegolev and Melnikov shared their tool with friends, friends of friends and this went on to build a good network for SEOquake. Meanwhile, they kept adding new features and tools to their platform, which further increased their popularity.

Owing to the reception, both the co-founders decided to take the business further to the market. With a brand image already built, they founded the company in 2008, with a new name Semrush. They further focussed on product development and expansion. Today Semrush has grown to serve users with more than 50 tools and leads the SEM market around the world.

Semrush – Mission and Vision

Semrush’s mission is to give a better and transparent online competition for users. They wanted to help their users in developing and improving their website in every possible way.

Their vision is to create time for professionals and creators to concentrate on their business and creativity. The work of improving the user’s online visibility will be taken care of by Semrush is what the company aims at. Semrush operates with such a mission and vision that helps them grow along with its users.

Semrush – Name and Logo

Semrush Logo

Semrush revealed its new logo on December 11, 2020, along with a new visual identity. The company stuck to its core fireball element in the new logo, like their old one. But they have made it look simple and more attractive. Semrush reasoned their logo as “the creative spark that ignites the engine of marketing”.

Semrush has always used hot orange and dark indigo as its primary color. Now it has included a few more vibrant colors to improve the visual experience for users. The name of the company was also changed from SEMrush to Semrush in December 2020.

Semrush – Business Model

Semrush contains a business model that offers its services for advertising, social media, SEO, content marketing, and market research, all integrated into one tool. Here are the in-depth activities provided under each category of services:

Advertising – Semrush offers the best keyword choices, manages the cost of advertising, and analyses the ad copies of competitors.

Social Media – It helps the users in scheduling and automatically posting content, analyzing one’s performance and that of competitors, and managing social ads.

SEO – Potential keyword research can be done along with SEO audits, analyzing backlinks, and tracking SERP.

Content Marketing – You can find the best topics for your content that might attract your audience. Semrush audits your content and helps it improve for SEO.

Market Research – Analysis and give ideas to increase traffic for your website and provides reports regarding competitors’ promotion strategy.

Semrush – Revenue Model

Semrush has reported overall revenue of $124.88 Million in the year 2020. Their 3rd quarter revenue for 2021 has increased 53% year on year. Semrush raises its revenue by offering its tools and services for a price that is charged from users. Semrush has a free plan available that comes with limited functionality.

Semrush revenue model consists of three plans out of which, the first two plans come with a free trial for 7 days. With an annual commitment, a discount of up to 17% is offered on the monthly plans listed below:

Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Semrush – Challenges Faced

Though Semrush provides a better service than their competitors, they have faced a few challenges in the past and are expecting more in the future.

Semrush has been facing continuous net losses since 2016. They have incurred a net loss of $10.2 Million in 2019 and $7 Million in 2020. The company accumulated a deficit of $ 35.8 Million. Semrush is further uncertain about its profitability in the future.
The Covid-19 pandemic has pushed the company into a new challenge. It has increased the growth of Semrush rapidly and this pushed them to increase the employee count to manage the growth. But the travel restrictions have made it difficult for them to provide training and other facilities for the new employees. Thus Semrush faces a challenge in managing its growth effectively.

Semrush – Funding and Investors

Semrush has raised a fund of $40 Million through a Venture round on April 24, 2018. It was the only fundraising activity, other than its IPO, carried out by Semrush. This round was led by 3 investors namely, Headline, Greycroft, and Siguler Guff & Company.

Semrush – Acquisitions

Semrush acquired two companies to date. It acquired the famous Marketing and Search Engine Optimization (SEO) training app Backlinko on January 20, 2022. The popular training platform boasts of pulling in 500K visits a month, as per the reports of December 2021, which it will be adding to the leading online visibility management Saas platform along with its prized resources that are elementary for training purposes for the world of digital marketers of today. This acquisition would be a great help towards building the marketing education that Semrush is currently focussing on. The Co-founder of Semrush and CEO at Exploding Topics, Brian Dean is thrilled with this acquisition and stated that he would continue to be associated with Backlinko on a part-time basis, as part of the agreement with Semrush.

Semrush previously acquired Prowly PR Software, a public and media relations SaaS company on September 16, 2020. The price of this acquisition remains undisclosed by both companies. Semrush has made no acquisitions other than Prowly PR Software, over the years so far.

Acquiree Name	Acquired Date	Price
Backlinko	January 20, 2022	–
Prowly PR Software	September 16, 2020	–

Semrush – Online and Social Media Presence

Semrush has an active profile on all social platforms. Particularly, their Twitter handle is extremely active. The team responds to every query and grievance raised on Semrush, by people on social media. Their tweets and posts are quite interactive and interesting. In addition to responding to users, they make posts on their achievements, new products and updates, and simplified guidelines. Semrush’s followers count:

Twitter : 170K Followers
LinkedIn : 192K Followers
Instagram : 78.9K Followers
Pinterest : 11.3K Followers
Youtube : 91.2K Subscribers

Semrush – Awards and Achievements

Semrush has been awarded as the Best SEO Software by various continents. The following are the international awards that recognized Semrush over the years:

European Search Awards, 2017 &2020
Global Search Awards, 2021
MENA Search Awards, 2019
US Search Awards, 2019
UK Search Awards, 2019, 2021
Interactive Marketing Awards, 2019
Dutch Marketing Awards, 2018
SEMY, 2018

Semrush – Competitors

Though Semrush is a supreme tool, it has few notable competitors along the track to race with. Moz and Ahrefs prove to be worthy competitors in terms of SEO, Keyword Research, Backlinks, and Competitor Analysis. Here are some of the top competitors of Semrush:

Moz
Ahrefs
Serpstat
SpyFu
SE Ranking
KWFinder

Semrush – Growth

Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018. This exhibits the level of hard work, achievements, and quality, their products and services have for the customers.

With 79,000 paid customers across 143 countries in the world, Semrush had hit a revenue of $49.3 Million in 2021 (quarterly results up to the third quarter in September). The Semrush revenue tops the table when compared to its competitors. The rapid growth in recent years has encouraged Semrush to go public. The company listed its IPO in NYSE on 24th March 2021 and managed to raise $140 Million on the first day.

In addition to its financial growth, Semrush has developed and upgraded its tools and services. They’ve grown to be the fastest Backlink Crawler, crawling 25 Billion URLs per day. Furthermore, Semrush also enlarged its data warehouse with 808 Million Domains, 43 Trillion Backlinks, and 20 Billion Keywords so far.

Semrush had more than 20% growth in both free and paid users using the platform, between 2019 and 2020. Their revenue for the 3rd quarter of 2021 was $49.3 million which is up by 53% year on year. This growing customer base results in increased revenue, which further implies the growth of the company.

Semrush – FAQs

What is Semrush?

Semrush is a SaaS platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management.

How many employees does Semrush have?

Semrush has more than 980 employees working in their 7 offices across the world.

Who are the founders of Semrush?

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush.

What is the Market Valuation of Semrush?

The market value of Semrush is approximately $3.3 Billion.

What is Semrush widely used for?

Semrush is an all-in-one SaaS tool widely used for improving online visibility. Semrush services include:

SEO
Keyword Research
PPC
SMM
Competitive Research
Content Marketing
Marketing Insights

January 20, 2022

Best Alternatives to Moz for SEO in 2022
SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

About Moz
Need for an Alternative for Moz
Best Alternatives for Moz – Free Tools
Best Alternatives for Moz – Paid Tools
1. SEMrush
2. Ahrefs
3. Majestic
4. SpyFu
5. Screaming Frog
6. SE Ranking
7. SEOquake
8. Mangools
9. Raven Tool
10. Serpstat
Conclusion
FAQs

About Moz

Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

Here are some of Moz’s best features:
- Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
- Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
- It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.
Pricing

Free Trial – 30 days
Standard – $99/month
Medium – $179/month
Large – $249/month
Premium – $599/month
You can save 20% on yearly plans.

Need for an Alternative for Moz
- The navigation structure of Moz is poor and you can’t find the required tools easily.
- Though the services are worthy of their prices, they seem to be costly compared to their competitors.
- There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
- Users need to possess some technical knowledge for the efficient utilization of their services.
Best Alternatives for Moz – Free Tools

SEOquake

SEOquake – Best Alternatives to Moz

SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

Pricing

SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

Google Keyword Planner

Google Keyword Planner – Best Alternatives to Moz

Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

Pricing

Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

SEO Book

SEOBook – Best Alternatives to Moz

SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

Pricing

SEO Book Keyword Tools comes at Free of cost.

Best Alternatives for Moz – Paid Tools

SEMrush

SEMrush – Best Alternatives to Moz

SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

Pricing

SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Moz Vs Semrush

Ahrefs

ahreFs – Best Alternatives to Moz

Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

Pricing

Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
Lite – $99/month
Standard – $179/month
Advanced – $399/month
Agency – $999/month (customizable plan)

Majestic

Majestic – Best Alternatives to Moz

Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

Pricing

There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
Lite – $49.99/month
Pro – $99.99/month
API – $399.99/month

SpyFu

SpyFu – Best Alternatives to Moz

SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

Pricing

No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
Basic – $39/month
Professional – $69/month
Unlimited – $129/month

List of Best SEO Competitor Analysis Tools to use

Digital marketers know the importance of keyword for ranking on Google. Here are the Best SEO Competitor Analysis Tools to help you rank better.

StartupTalkyIpsita Acharya

Screaming Frog

Screaming Frog – Best Alternatives to Moz

Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

Pricing

There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

SE Ranking

SE Ranking – Best Alternatives to Moz

SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

Pricing

There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
Essential – $31/month (250 keywords)
Pro – $71/month (1000 keywords)
Business – $151/month (2500 keywords)

Mangools

Mangools – Best Alternatives to Moz

Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

Pricing

Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
Mangools Basic – $49/month
Mangools Premium – $69/month
Mangools Agency – $129/month

Raven Tool

Raven Tools – Best Alternatives to Moz

Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

Pricing

There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
Small Biz – $49/month
Start – $109/month
Grow – $199/month
Thrive – $299/month
Lead – $479/month

Serpstat

Serpstat – Best Alternatives to Moz

Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

Pricing

Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
Lite – $69/month
Standard – $149/month
Advanced – $299/month
Enterprise – $499/month

Conclusion

Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

FAQs

Which SEO tools are best alternatives to Moz?

Some of the best Moz alternative SEO Tools are:
- SEMrush
- Ahrefs
- Majestic
- SpyFu
- Screaming Frog
- SE Ranking
- SEOquake
- Mangools
- Raven Tool
- Serpstat
Who are the top competitors of Moz?

Some of the top competitors of Moz are:
- Semrush
- SpyFu
- Serpstat
- Ahrefs
- SE Ranking
January 10, 2022

BuzzSumo – Story of the Popular Bootstrapped Content Marketing Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BuzzSumo.

There is always a thirst for content. An obligation and a desire exist in every creator to deliver the best for their audience. Even though you have a niche, you often get confused about what to write. This is because the success of a site/blog relies on how well the content manages to pull viewers towards it. For this success to happen, choosing the right ideas for content and analyzing its performance becomes necessary. Now, how to do it?

Here comes BuzzSumo to assist you with all the content-related activities. It helps you find the right and trending topics for your content and keeps track of its performance. This platform also identifies influencers to boost up your success. BuzzSumo was established in 2014, as a content marketing tool. Today, the company has gained the trust of thousands of marketers like Expedia, HubSpot, The Telegraph, etc.,

Read this article to know about BuzzSumo, its startup story, growth, features, competitors, and more.

BuzzSumo – Company Highlights

Company Name	BuzzSumo Ltd.
Headquarters	Brighton, United Kingdom
Industry	Content Marketing, Search Engine Marketing
Founder	Henley Wing, James Blackwell
Founded	2014
Parent Organisation	Brandwatch
Website	buzzsumo.com

BuzzSumo – Latest News
BuzzSumo – About the Company
BuzzSumo – Founders and Teams
BuzzSumo – Startup Story
BuzzSumo – Parent Company
BuzzSumo – Mission and Vision
BuzzSumo – Features and Services
BuzzSumo – Business Model
BuzzSumo – Revenue Model
BuzzSumo – Funding and Investors
BuzzSumo – Growth
BuzzSumo – Competitors
BuzzSumo – Future Plans
BuzzSumo – FAQs

BuzzSumo – Latest News

November 15, 2021 – BuzzSumo has announced Black Friday Deal with exciting benefits and services for the users. The company claims that the users can save $1920, which is a 67% offer on the original price, with its Black Friday Deals.

July 5, 2021 – BuzzSumo conducted an analysis and research of over 3.6 Billion posts to find the reason for a content’s success or failure. The company then published its findings and also provided insights on creating an Evergreen Content.

BuzzSumo – About the Company

BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends. It helps users in developing content marketing strategies for their websites. Analyzing and tracking the performance of the content and collaborating with influencers are the other best services provided by BuzzSumo.

BuzzSumo was founded by Henley Wing and James Blackwell in 2014. The company has its only office situated in Brighton, United Kingdom. Since its inception, the company has always retained its standard among its users worldwide. BuzzSumo’s platform carries 8 Billion archived articles and 5 years of historical data, that help their customers to discover and deliver quality content to readers.

About Buzzsumo

BuzzSumo – Founders and Teams

**Henley Wing and James Blackwell | Buzzsumo Founders**

James Blackwell and Henley Wing were the creators and founders of BuzzSumo. But the company was established also with the help of two other people, Steve Rayson and Stephen Walsh. Steve Rayson held the position of Non-Executive Director in BuzzSumo. Later in 2018, Rayson and Walsh exited the company and founded Anders Pink, a content curation platform, independently of BuzzSumo.

BuzzSumo – Startup Story

Henley Wing and James Blackwell, the two friends, had been developing the codes for BuzzSumo since early 2013. They did this during their spare time with the idea of turning it into a business in the future. Later in December 2013, the two developers happened to meet Steve Rayson (then Director of BuzzSumo 2014-18). Steve Rayson previously worked as a Consultant and Director in various corporates. Wing, Blackwell and Rayson, all agreed to take BuzzSumo to the market. As a result, BuzzSumo Ltd. was established in March 2014 with its early version. They invested their own money as seed capital and launched the business full-fledged with their BuzzSumo Pro Product in September 2014.

BuzzSumo – Mission and Vision

BuzzSumo aims to support writers in creating brilliant content. This can be done through proper analysis of the market and data-driven research. A world with better content is what they believe in. BuzzSumo’s vision is to inspire writers of all categories. The company wanted to help content writers create engaging content on the best ideas, that can be discovered quickly through their platform.

BuzzSumo – Features and Services

This platform operates with four key components. They are:

Keyword Tool

BuzzSumo’s Keyword Tool brings about thousands of related keywords and phrases for you to find the best topic. It also analyses the search trends to find out the effectiveness of your keyword.

Content Research

This platform crawls billion of posts and articles, and provides valuable insights to the users. It identifies the most popular ideas and formats for your niche by going through 5 years of content performance data. You can also benchmark your performance by comparing it with the competitors.

Find Influencers

This tool helps you find popular authors and creators who can drive in more audiences to you. These influencers help in engaging the audiences with your content. With the millions of options available, you can choose the apt influencer for your niche or brand.

Monitoring

BuzzSumo doesn’t stop with just finding topics and helping you publish them. It also keeps track of your performance and monitors the competitor’s and industry’s updates. Any mentions about your brand on social platforms will be alerted to you by this tool. This ensures that you don’t miss anything related to your content or brand.

BuzzSumo – Business Model

BuzzSumo’s business model is to provide insights on trending topics in society or on websites, from which you can figure out an idea of your requirement. BuzzSumo throws light on what type of content works and what does not. This platform brings out the popular trending topics related to your industry. Once gathered, BuzzSumo engulfs you with suggestions of the best ideas for successful content. It also keeps track of the performance of content and alerts you during key moments.

Along with widening their products and services, BuzzSumo primarily focuses on deepening the existing ones. The company wanted to improve the existing services that help users to find their needs quickly and easily. Turning into a Unicorn has never been the aim of BuzzSumo. The founders wanted a profitable business that helps them to reinvest for further development.

BuzzSumo – Revenue Model

BuzzSumo generates revenue through its subscription plans. Also, a free plan, limited to 10 searches per month, is offered to users. In addition to it, this cloud platform has 3 subscription plans which come with a 30-day free trial. The users can also get a discount of 20% when opting for yearly bills. Here is the list of BuzzSumo’s pricing and plans:

Pro – $99/month
Plus – $179/month
Large – $299/month

BuzzSumo – Funding and Investors

BuzzSumo, until today, remains bootstrapped without even a round of funding raised. The founders (James Blackwell, Henley Wing) along with the other two team members (Steve Rayson, Stephen Walsh) invested their money as seed capital. This helped the company grow in its initial stage. The amount invested by them remains undisclosed to this date.

BuzzSumo – Growth

Besides being bootstrapped since its inception in 2014, BuzzSumo has managed to run the business successfully in a competitive market. The word of mouth from users turned out to be a great promotion for the company initially. As a result, BuzzSumo gained a whopping 600% growth in its user base within a year of commencing operations. This brought the numbers to over 1,60,000 free subscribers and 2000 paid customers by the end of 2015. The annual revenue run rate of the same was $2.5 Million and it carried some profits!

After BuzzSumo was acquired by Brandwatch in 2017, this cloud platform started introducing new tools such as Question Analyzer, Youtube Analyzer, and Keyword Tools. The company managed to serve more than 3400 customers and 3,00,000 users around the world by 2017. Even during the Covid-19 pandemic, BuzzSumo managed its operations seamlessly with its limited number of employees.

BuzzSumo had grown, but it was at its own pace. It didn’t compare or compete itself with other players to attain a market position. It has shown stability and is being consistent in its growth.

BuzzSumo – Competitors

BuzzSumo has multiple competitors in its field of operation. Here are some of them:

Scoop.it – Scoop.it is a content curation tool that enables users to research and publish content on social media and websites.

Meltwater – Meltwater monitors the social media platforms, schedules content and helps users connect with their community.

UpContent – This is a tool used to discover and collaborate with third-party content that offers a wider and better experience for users.

Sprout Social – Sprout Social is a SaaS platform that provides social media management, content publishing and analytics service.

Other platforms like Semrush and Ahrefs are good competitors for BuzzSumo, in areas of Keyword Research and Analytics.

BuzzSumo – Parent Company

Brandwatch, a consumer intelligence and a listening platform for social media acquired BuzzSumo in October 2017. The price of this acquisition was undisclosed by the company. Brandwatch was interested in acquiring BuzzSumo since the company kicked off in 2014.

A media intelligence company named Cision acquired Brandwatch along with BuzzSumo in 2021 for $450 Million. Cision is itself a subsidiary of Platinum Equity LLC, an equity investment firm and remains a privately held company.

BuzzSumo – Future Plans

BuzzSumo wanted to make content research easy, quick and more accessible to its users. It is striving hard to improve and enhance its products and services. This platform is aiming to improve the core products such as content research and performance analytic services.

BuzzSumo – FAQs

What is BuzzSumo?

BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends.

Does BuzzSumo offer Free Trial?

Yes, BuzzSumo’s subscription plans come with a Free Trial for 30 days.

Who founded BuzzSumo?

Henley Wing and James Blackwell are the founders of BuzzSumo.

When was BuzzSumo founded?

The company was established in 2014 in Brighton, UK.

Who are the top competitors of Buzzsumo?

Some of the top Buzzsumo competitors are:

Scoop.it
Meltwater
UpContent
Sprout Social

December 2, 2021

Tag: Keyword Research

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

Types of Keywords

Top Keyword Research Tools For SEO

Semrush

Features of Semrush:

Pricing Plan:

Ahrefs

Features:

Pricing Plan:

Long Tail Pro

Features:

Pricing:

KWFinder by Mangools

Features:

Pricing Plan:

AnswerThePublic

Features:

Pricing Plan:

Moz Pro

Features:

Pricing Plan:

Google Keyword Planner

Features:

Pricing Plan:

SpyFu

Features:

Pricing Plan:

GrowthBar

Features:

Pricing Plan:

Serpstat

Features:

Pricing Plan:

Jaaxy

Features of Jaaxy:

Pricing Plan:

SECockpit

Features:

Pricing Plan:

Keywords Everywhere

Features of Keywords Everywhere:

Pricing Plan:

Ubersuggest

Features:

Pricing Plan:

Soovle

Features:

Pricing Plan:

Conclusion

FAQs

What is keyword research?

What are the top keyword research tools for SEO?

What do keyword research tools do?

Is Google Keyword Planner free to use?

Why is keyword research important?

Can I use keyword research tools for free?

How do I use a keyword research tool?

Is it possible to do keyword research without using a tool?

Best AI Tools For Keyword Research in 2024

ChatGPT

ChatGPT Features

ChatGPT Pricing

ChatGPT for Keyword Research

Semrush

Semrush Features

Semrush Pricing

Semrush for Keyword Research

Ahrefs

Ahrefs Features

Ahrefs Pricing

Ahrefs for Keyword Research

Google Keyword Planner

Google Keyword Planner Features

Google Keyword Planner Pricing

Google Keyword Planner for Keyword Research

KWFinder

KWFinder Features

KWFinder Pricing

KWFinder for Keyword Research