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Tag: keyword

  • MarketMuse Review – Features, Pricing, & Everything You Should Know Before Buying

    Are you looking for a powerful SEO and content marketing tool that helps you create quality content in no time?

    MarketMuse is one such application that takes care of SEO, keyword research, topic suggestions, and much more.

    Lets see if MarketMuse fits your needs to create the best content for your site.

    What is MarketMuse?
    MarketMuse – Features
    How to use MarketMuse
    MarketMuse – Pricing
    MarketMuse – FAQ’s

    What is MarketMuse?

    MarketMuse is an AI-powered keyword planner and content marketing tool created by Jeff Coyle and Aki Balogh in 2013. It uses artificial intelligence and machine learning to provide topic suggestions, analyze content and develop briefs for brands and help you create quality content.

    MaketMuse dashboard
    MaketMuse dashboard

    It is a definite recommendation for SEO writers that work for medium to large agencies. MarketMuse will help you build strong content marketing strategies that align with your brand goals.

    Hence, it is no wonder that MarketMuse has collected a variety of industry awards from the Content Marketing Institute, G2 Crowd, Red Herring, and US Search Awards.




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – Features

    MarketMuse has two main features:

    • Inventory – Tracks all the content and reports on the current content on your website.
    • Applications tools – You can use it to research and plan your content

    SEO Forecasting: How To Use Data Forecasting For SEO – StartupTalky
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    Inventory includes:

    • Pages: Stores content on your website and provides insights to improve the content.
    • Topics: Stores the most common topics of your websites, including topics or areas which can be improved.
    • Plans: For content planning strategies.
    • Reports: This allows you to filter and sort data for your content.

    Applications include:

    Research
    Type in a topic and MarketMuse will give you a complete list of words to include in you content and also the number of times these words or phrases must be covered in an article.

    Compete
    What content are you competing against? MarketMuse shows you all the top-ranking content so you can collect important keywords and highlights content gaps that you can bridge.

    MarketMuse's Compete dashboard
    MarketMuse’s Compete dashboard

    Questions
    This application helps when you are looking to rank voice searches and related topics. Questions provide a lot of queries users are searching for in relation to your keyword. These are similar to Google’s “people also ask” questions, but the list is far more dynamic. Not all questions are relevant so the sorting is up to you.

    Connect
    If you are using MarketMuse for your websites, it will suggest internal links to help connect the content you are currently working on to the content you’ve already published.

    Optimize
    One of MarketMuse’s best features, simply to drop your content in the dashboard and MarketMuse ranks it against your competitors, It creates a content score that lets you know how your content fares and also suggests additional topics for you to cover.




    MarketMuse



    Click Here to Buy MarketMuse

    How to use MarketMuse?

    The first thing you’ll notice when you sign into MarketMuse is that it provides a lot of options in the dashboard, which can get a bit overwhelming.

    However, the app is fairly simple to use. Follow these steps to create the best content you can publish-

    Step 1: Before writing anything, head over to the Research application and type in the term you are planning to use as a topic. MarketMuse will return a list of about 50 terms and topics related to the keyword you provided.

    Step 2: Next, head over to the Compete tab and type in your keyword again. This will give you a list of the top 20 articles that your content will be competing against – as well as keywords and topics your competitors aren’t targeting.

    The boxes in red are topics that aren’t being targeted so you can include those to create a more in-depth piece.

    Step 3: Use the Questions tab and look for popular topics and questions. You can add these questions and topics to the list of main keywords once you’ve sorted out the relevant terms. You can then use these keywords in your article for maximum impact.

    Step 4: Once you’ve written the piece, you can use the Optimize application to see how your content does against your competition. If your content is below average then you can add more topics that you’ve been suggested and look for areas that you can make more useful.

    MarketMuse – Pricing

    MarketMuse provides four pricing plans:

    Premium Plan – $1499
    Pro Plan – $499
    Plus Plan – $179
    Optimize Plan – $79

    MarketMuse Pricing
    MarketMuse Pricing




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – FAQ’s

    What is credit in MarketMuse?

    Use credits for AI-powered Content Briefs and First Drafts.

    A Content Brief is an outline that sets the direction of how an article covers a specific topic.

    First Draft is the raw output of MarketMuse AI-generated content, built on the shoulders of a MarketMuse Content Brief. The brief is a competitive deep dive into a specific topic, revealing what’s required to fully optimize a page for that subject.

    MarketMuse builds AI content addressing the subheadings and corresponding subtopics of the associated content brief. Analyzing vast amounts of content on the web for each subheading, it then matches it to our subtopics list. Its plagiarism detection algorithm ensures that the AI content construct is always unique.

    Use credits to jump-start your content creation process, saving you hours and days of comprehensive research on any given topic.

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    What is a query in MarketMuse?

    A query occurs any time you enter a topic in an application (and optionally a URL) and press RUN. For example, if you search for competitive gaps for “what is content intelligence” In Compete, that counts as 1 query.

    What are MarketMuse’s applications?

    • Optimize is a real-time editor that scores your content as you write, helping you to improve the depth and breadth of your article before you publish.
    • Research analyzes the distribution of related topics on your page to ensure the right depth and comprehensiveness. This is also a great way to find new content to create.
    • Compete shows the top-ranking pages on a topic and helps you visualize gaps in a competitive heatmap.
    • Questions help you ensure your content answers the important questions asked by your audience and avoid intent mismatch.
    • Connect provides internal and external linking recommendations.
    • Inventory and dashboards will be available to purchase within the platform (pricing information coming soon). These give you personalized insights, shows you Rockstar pages, where your content is too thin, gaps in titles, and more.

    What’s the best way to get started with MarketMuse?

    You can find their knowledge base with technical information and how to get started, educational blog posts and webinars, and a crash course to jump-start your strategy.

    Conclusion

    MarketMuse lets writers and marketers focus on creativity and business growth rather than wasting time trying out different keyword planner tools.

    When it comes to getting the most out of content marketing, MarketMuse is truly worth it. If you have a fast-growing website or run an agency, MarketMuse is an ideal tool to add to your content marketing kit.

  • Short-Tail Keywords vs Long-Tail Keywords and How To Find Them

    Whether you are a new blogger or may be your blog is getting a lot of traffic. In this post you will get to know everything about Short-Tail and Long-Tail keyword and also how to find them. If you are serious about blogging and want to rank your blog higher on search engines then you must already know the term “keyword” and its importance. There is nothing more important in SEO than the keyword. There are mainly two types of keywords, long-tail and short-tail (narrow-tail) keywords.

    To rank higher on search engines you have to do keyword research and find the best keyword for your blog. It depends on you which one you chose but the debate of their users will never come to an end. So, let’s see which one will suit you better.

    What are Short-Tail Keywords?

    Short tail keywords or narrow keywords are the keywords with 1 or 2 words. They are not specific at all. As they are general keywords, they attract lots of traffic. Narrow keywords grab the traffic from all over the world and they are vast. When someone searches the term “keyword” on Google, they get the links to the blogs with all types of information like “what is keyword”, “how to choose the keyword”, etc. and there is a strong possibility that the user will go to more than one result for multiple information.

    But in the opposite case, when people want to know only about the specific information they use long keywords like “what is short keyword”, they will just click one link from the result and read the required information only and you will not get traffic to other content. It would be hard to rank on narrow keywords, but once you did it, your smart work will pay off immediately.

    Also Read:

    What is the Long-Tail Keyword?

    As it is already cleared form its name, long-tail keywords are long keywords. Keywords with 3 or more words are known as Long tail keywords. These keywords are specified. They are used to target people with a particular niche interest.

    For instance, you can focus on “best north Indian food in Jaipur” instead of “Indian food”. However, you might not able to get as much traffic as you might get with the second keyword on the first rank, but it will be much easier to rank with the long keyword.When you target people with specific interests, you more likely to impress them. “Indian food” might attract people from all around the world, but “best North Indian food in Jaipur” will target people who might want to eat North Indian food in Jaipur.

    And if you are a restaurant, you can grab that lead. Or you can also get sponsorship from any company, dealing in that niche, which in this case, North Indian restaurant in Jaipur. So, in simple words, Long-tail keywords are used to target people with specific needs.

    Also Read:

    Difference Between Short Tail Keywords and Long Tail Keywords

    Short-Tail Vs Long-Tail Keywords
    Short-Tail Vs Long-Tail Keywords
    1. Long-tail keywords generally have very low competition. You can easily come up with a long-tail keyword and get a high ranking. Short tail keywords deal in very high competition. You cannot rank your website unless you have a very popular website.
    2. Long-tail keywords have a much higher conversion rate. A low conversion rate has been observed in narrow keywords.
    3. Long-tail keywords attract only specific people. Narrow keywords are general. Therefore, attract all kinds of people interested in one niche.
    4. Only specific people will search your keyword. Therefore, the search volume is low. Most of the people search for the narrow keyword as they save time. So the volume is very high.
    5. People use the voice search when they have a long keyword. So, long keywords rank well in voice search and the voice search volume is high.
    6. The voice search volume of short-tail keywords is very low. People tend to use their keyboard to type the narrow keyword instead of using voice search.

    Although we think the long-tail keywords are the best kind, we respect your choice and believe that you are more aware of your needs. So, you can choose a much better option for your website.

    How To Find Keywords for Your Blog?

    Even if you know which type of keyword suits you the most, you cannot just, decide the keyword in the air. You need to research and plan. There are many tools available online to research the keywords. However most of them are paid, but the best and free option is Ubersuggest. It gives a detailed analysis of the keyword. Alternatively, you can use the Google keyword planner, which is also good service. Some more tools to find keywords are:

    1. Google Trends – It shows the change in the popularity in the search trends over time.
    2. AdWord and SEO Keyword Permutation Generator –  It combines the list of every possible keyword in permutation.
    3. AnswerThePublic -It finds questions, prepositions, comparisons, alphabetical and related searches to the keyword.
    4. Google Correlate – It is another medium by Google. It finds search patterns that correspond with the real-world trends.

    There are more like Keywords Everywhere, Google, Keyword Tool, IMBforSMB Bulk Keyword Generator etc.

    Also Read:

    Conclusion

    The keyword is the soul of blogging. If you don’t focus on keywords, the search engine will not focus on you. Select the best keyword type, come up with a list of good keywords and research all of them. Analyze their search volume and CPC. And after all, this, start writing great content. If keywords are the soul, then the content is the mind. Then consider Google as the controller, as it can control both of them! Even wipe them out! Ok being back to the topic, this post was just to tell you the difference between Long-tail keywords and short-tail keywords. If you have a small or medium level blog, then go for Long tail keywords. Comment some more keyword tricks we can try out in our next post. Share this post with all your friends. Don’t forget to turn on eyes on more articles from StartupTalky. Thank you for visiting and reading this post on StartupTalky. Hope to see you soon.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.