Tag: Keap

Top Sales Management Tools & Software to Boost Team Performance in 2025

In today’s competitive business landscape, effective sales management plays a pivotal role in driving success. The ability to influence how sales transactions occur greatly influences a venture’s success. This is where a sales management tool assumes paramount importance, guiding managers in steering their business trajectory. In the present landscape, a diverse range of sales management tools exists, offering comprehensive integrations and effective automation services that enhance sales and yield remarkable outcomes.

To equip sales teams with the best resources, we’ve curated a list of the top sales management tools that every sales manager can consider employing to enhance their team’s productivity. From streamlining processes to enhancing productivity and boosting revenue, these tools have proven their worth in the world of sales. Join us as we delve into the features, benefits, and insights behind each tool, uncovering how they can elevate your sales strategies to new heights.

Best Sales Management Software Tools

With the growing technology and competition, every business activity needs certain tools for achieving the best possible performance. The following are the top sales management software tools that every sales manager needs:

S. No.	Tool	Key Features	Rating
1	Pipedrive	Sales pipeline management, customizable workflows, activity reminders	⭐⭐⭐⭐
2	Clari	Revenue forecasting, AI-driven insights, pipeline visibility	⭐⭐⭐⭐½
3	Zendesk Sell	Lead management, sales email tracking, mobile CRM	⭐⭐⭐⭐
4	Freshsales	AI-based lead scoring, 360° customer view, workflow automation	⭐⭐⭐⭐½
5	HubSpot Sales	Email tracking, meeting scheduler, CRM integration	⭐⭐⭐⭐⭐
6	Keap	CRM + marketing automation, lead capture, payments integration	⭐⭐⭐⭐
7	Oracle NetSuite	Enterprise CRM, sales forecasting, order & pipeline management	⭐⭐⭐⭐½
8	Nextiva	VoIP + CRM integration, team collaboration, customer engagement	⭐⭐⭐⭐
9	Salesloft	Sales engagement, call/email automation, analytics dashboards	⭐⭐⭐⭐½
10	Workbooks	Mid-market CRM, marketing automation, reporting & dashboards	⭐⭐⭐⭐
11	Salesforce	Market-leading CRM, advanced customization, AI-powered insights	⭐⭐⭐⭐⭐

Pipedrive

Website	www.pipedrive.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Small to medium-sized businesses looking for a user-friendly sales CRM with pipeline management and automation capabilities.

Pipedrive is a sales management tool that gives in-depth analytics that will guide businesses to have better control over their sales. Their simple dashboards are extremely user-friendly and let users prioritize deals. They have unique features like pipeline management, sales reporting, email integration, and sales forecasting among many others, which will help in aiding sales procedures.

With the help of customizable pipelines, this tool helps to add more details to every different deal. By creating reliable records, relevant data charts, and tracking deals and activities, Pipedrive improves the productivity of businesses. They are also integrated with Zapier, MailChimp, and Google Maps.

Ultimate Guide: Getting started with Pipedrive CRM

Pipedrive Pricing Plans

Plan	Yearly Price	Monthly Price
Essential	US$9.90/month	US$11.90/month
Advanced	US$19.190/month	US$24.90/month
Professional	US$39.90/month	US$49.90/month
Power	US$49.90/month	US$59.90/month
Enterprise	US$59.90/month	US$74.90/month

Clari

Website	www.clari.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Sales teams and leaders seeking AI-driven forecasting, opportunity management, and real-time visibility into sales data to optimize revenue growth.

Clari’s sales management tool aids the sales team by pointing out the areas of the business that need better focus. Clari identifies and eliminates any blind spots that can adversely affect the business and thereby improves the accuracy of sales pipeline inspection and forecasting. Clari, in that way, saves the team from giving unnecessary attention to irrelevant details while directing the entire team towards immediate areas of concern.

The tool has integrated itself with Salesforce CRM, Oracle CRM, SAP CRM, and Microsoft Dynamics CRM, among several others. They also track the progress of individual deals and predict their closing. By prioritising these details on the dashboard, Clari facilitates the prioritisation of services for the sales team. They provide a free trial option for the users, after which they can consult the team for a service that best suits their business requirements.

Clari Pricing Plans

Clari offers custom pricing plans. Please contact vendors for pricing details.

Zendesk Sell

Website	www.zendesk.com/in/sell
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a sales CRM with automation features, real-time insights, and customizable pipelines to manage and optimize sales processes.

Zendesk Sell is a sales CRM (Customer Relationship Management) platform designed to help businesses effectively manage their sales processes and relationships with customers. Zendesk Sell offers a range of features aimed at streamlining sales operations, enhancing collaboration among sales teams, and providing insights to drive revenue growth.

Zendesk Sell supplies the necessary tools for sales management and customer engagement. Zendesk Sell also acts as a storage space for all the synced calls, call records, and emails. These stored data can be accessed from any device. Their functionality has been efficiently automated, and the tool even assigns the leads to the appropriate sales personnel based on the information it has. The extensive integration it has with other platforms makes this tool even more attractive to prospective users. Their suite of tools is known for enhancing the sales team’s productivity.

It’s suitable for businesses of different sizes and industries, helping them to enhance their sales efficiency, improve customer relationships, and achieve their revenue targets.

Zendesk Sell Pricing Plans

Plan	Yearly Price	Monthly Price
Sell Team	US $19/agent/month	US $25/agent/month
Sell Growth	US $55/agent/month	US $69/agent/month
Sell Professional	US $115/agent/month	US $149/agent/month

Freshsales

Website	www.freshworks.com/crm/sales
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Sales teams and businesses looking for a user-friendly CRM solution with lead management, email tracking, and AI-based insights to improve sales efficiency and customer relationships.

Freshsales is a customer relationship management (CRM) software designed to help businesses effectively manage their sales processes and interactions with customers. Developed by Freshworks, Freshsales offers a range of tools and features aimed at enhancing sales productivity, optimizing lead management, and improving customer relationships.

Key features of Freshsales include lead scoring, contact management, deal tracking, email tracking, and sales analytics. The platform allows sales teams to track leads, manage contacts, and monitor the progress of deals through customizable pipelines. It also provides automation capabilities to streamline repetitive tasks and workflows, helping sales professionals save time and focus on high-priority activities.

It integrates with various communication tools and offers omnichannel communication options to facilitate seamless interactions with leads and customers.

FreshSales CRM Tutorial in 2023

Freshsales Pricing Plans

Plan	Yearly Price	Monthly Price
Free	₹0	₹0
Growth	₹999/user/month	₹1,199/user/month
Pro	₹2799/user/month	₹3399/user/month
Enterprise	₹4999/user/month	₹5,999/user/month

HubSpot Sales

Website	www.hubspot.com/products/sales
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes looking for an integrated CRM and sales platform offering email tracking, automation, analytics, and lead management to enhance sales performance.

Another popular sales management tool for sales managers on the list is HubSpot Sales Hub. It is designed to help businesses manage and optimize their sales processes, streamline interactions with leads and customers, and ultimately drive revenue growth. It is a great platform that allows sales managers to attract new clients as well as retain the existing ones. This sales management software allows you to attract the best leads by giving you insight into visitors visiting your company’s website. It offers features like contact management, email scheduling, deal pipeline, meeting scheduling, live chat, etc.

HubSpot Sales Hub is suitable for businesses of all sizes, from startups to enterprises, looking to improve their sales processes, enhance customer relationships, and achieve their revenue goals.

HubSpot Sales Hub Pricing Plans

Plan	Price
Free	$0
Starter	Starting at $45/month
Professional	Starting at $450/month
Enterprise	Starting at $1200/month

Keap

Website	Keap.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Small businesses and solopreneurs seeking an all-in-one CRM and marketing automation solution to manage contacts, automate tasks, and nurture leads.

Keap, is a customer relationship management (CRM) and marketing automation software designed to assist businesses, particularly small and medium-sized enterprises, in managing their sales and marketing efforts. Keap offers a suite of tools that help streamline processes, enhance communication, and nurture leads throughout the sales cycle.

Key features of Keap include contact management, lead scoring, email marketing, automation workflows, sales pipeline management, and mobile access. The platform is focused on helping businesses organize their contacts, automate tasks, and engage with leads and customers effectively.

Get started with Keap – advanced campaign builder

Keap Pricing Plans

Plan	Price
Pro	$159/month
Max	$229/month
Max Classic	Custom Pricing

Oracle NetSuite

Website	www.netsuite.com
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses looking for a comprehensive cloud-based ERP and CRM solution to manage financials, operations, customer relationships, and sales processes.

Oracle NetSuite offers comprehensive assistance to prospects from the initial stages of lead management. Operating solely in the cloud, its core emphasis lies in providing a real-time view of customers. This involves closely monitoring buyer activity to provide timely updates on potential purchase timings and prospect dynamics, following predefined criteria. Its automated services enable efficient campaign creation, with the tool suggesting campaigns to focus on, enhancing campaign optimization. Furthermore, it supports joint-market campaigns and aids in sales forecasting, adding to its array of features.

Oracle NetSuite Pricing Plans

Oracle NetSuite offers custom pricing plans. Please contact vendors for pricing details.

Nextiva

Website	www.nextiva.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a comprehensive communication platform with VoIP phone systems, collaboration tools, CRM integration, and analytics for enhancing customer interactions and team productivity.

Focusing on communication, Nextiva enables the user to manage the whole sales team through CRM, cloud phone service, and live chat. Through their well-laid-out interface, it empowers the user to handle a sales team containing a large number of people in a single platform. Since communication is a key part of making sales, Nextiva has continued to be one of the top tools used by most of the sales team for its efficient features. This provides all details of the caller and manages the pipeline immediately after every call starts. Nextiva is also popular because of its extensive integration and cost-effectiveness.

Nextiva Pricing Plans

Plan	Yearly Price	Monthly Price
Essential	$18.95/user/month	$25.95/user/month
Professional	$22.95/user/month	$30.95/user/month
Enterprise	$32.95/user/month	$40.95/user/month

Salesloft

Website	Salesloft.com
Free Trial	Not Available
Platforms Supported	Web
Best For	Sales teams looking for a sales engagement platform with email tracking, call automation, analytics, and personalized cadences to streamline outreach and improve sales effectiveness.

Saleloft - sales management software — Top Sales Manager Software – Saleloft

SalesLoft is a dynamic sales engagement platform designed to empower sales teams with advanced tools for effective outreach and communication. The platform offers a comprehensive range of features such as email tracking and automation, call automation, cadence management, and more to enhance sales processes, optimize customer interactions, and drive better results.

The state-of-the-art Modern Revenue Workspace offered by SalesLoft serves as a centralized hub for sellers to efficiently execute digital selling tasks, engage with buyers, gain clarity on their next steps, and access valuable coaching and insights for achieving success. SalesLoft is trusted by numerous high-performing sales teams globally, including renowned names like IBM, Shopify, Square, and Cisco, all of whom leverage its capabilities to drive increased revenue.

Saleloft Pricing Plans

Saleloft offers custom pricing plans. Please get in touch with vendors for pricing details.

Workbooks

Website	www.workbooks.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a comprehensive CRM and business management solution to streamline sales, marketing, and customer service processes, with tools for automation, analytics, and collaboration.

Workbooks’ sales management tool helps in improving the efficiency of sales representatives in a significant manner. Through this tool, managing the sales team becomes a lot more simple as it offers features like real-time reporting, activity tracking, opportunity identification, and so on. Features like activity training will ensure that each lead is paid close attention to and no lead is missed or overlooked at any cost.

This also stores information about each prospect to later use for their targeted campaigning programs. Through its feature called Workbooks Enrich, it provides users with information regarding relevant prospects. This has a double-sided benefit as it helps both the user and the customer to have an exhaustive view of the nature of the business they are dealing with.

Workbooks Pricing Plans

Plan	Price
CRM	$39 per user per month billed annually
Business	$79 per user per month billed annually

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes looking for a highly customizable and scalable CRM platform with advanced sales, marketing, customer service, and AI-powered analytics to drive growth and customer engagement.

Salesforce is one of the biggest names in CRM, giving businesses everything they need to manage customers, sales, and marketing in one place. What makes it special are its powerful tools like advanced analytics, sales forecasting, and endless customization options, which are perfect for big and complex organizations. It’s highly scalable, so it grows with your business. With Salesforce, companies get a full 360-degree view of their customers, helping them track, capture, and nurture leads to close more deals successfully.

Salesforce Pricing Plans:

Plan	Price (per user/month, billed annually)
Starter	$25
Professional	$80
Enterprise	$165
Unlimited	$330
Unlimited+	$500

Conclusion

The above-mentioned sale management tools have been in the market for a while now, leading businesses through paths of success. They have all helped in breaking the traditional walls of sales management by bringing automation and customization into the picture. The choice of the right tool is always the key factor in making the best out of these available services and making a positive impact on the business. It will depend on various factors like size, budget, and requirements of the company.

FAQs

What is sales management software?

Sales management software is a solutions designed to assist sales teams in organizing, automating, and optimizing their sales processes to enhance efficiency and effectiveness.

What are the best tools for sales managers?

The following are some of the popular tools for sales managers:

Pipedrive
Clari
Zendesk Sell
Freshsales
HubSpot Sales
Keap
Oracle NetSuite
Nextiva
Salesloft
Workbooks

What is a sale strategy?

It refers to a strategy used by the sales team to position and sell products or
A sales strategy is a well-defined plan outlining the approach, tactics, and actions a business takes to achieve its sales goals and objectives.

Why should businesses use sales management software?

Sales management software streamline sales activities, improve customer interactions, and provide valuable insights, leading to increased productivity, better sales outcomes, and enhanced customer relationships.

What is the role of sales management?

Sales management refers to the planning, implementing, and controlling of sales of a company’s products or services. It also involves recruiting and training the sales team members.

How do these tools help in managing leads?

Sales management tools help in lead management by centralizing lead information, tracking interactions, assigning tasks, and nurturing leads through personalized communication and automated follow-ups.

How do I choose the right sales management tool for my business?

Consider factors like your business size, sales process complexity, integration needs, budget, and user-friendly interface when selecting a sales management tool.

September 10, 2025

Top Consulting Tools & Software Every Business Consultant Needs in 2025

The role of business consultants has evolved significantly in recent years, with increasing responsibilities and tasks that require them to juggle multiple priorities every single day. From prospecting for new clients to managing the needs of existing ones, the sheer volume of work can be overwhelming. Whether you are analyzing data, creating presentations, managing projects, or communicating with clients, having the right set of tools can help you work more efficiently and effectively.

With so many tools available, it is essential to make prudent choices that not only simplify work but also enhance client relationships and provide a competitive edge in a crowded industry. This article will explore some of the best tools that business consultants can use to streamline their work and deliver results for their clients. By the end of this post, you will have a better understanding of the tools you need to succeed as a business consultant in today’s competitive market.

Sr. No.	Tool	Key Features	Rating
1	Capsule	Contact & Lead Management, Task & Sales Tracking	4.3/5
2	Keap	Automated Marketing, CRM & Sales Pipeline	4.1/5
3	Ring Central	VoIP & Phone System, Team Messaging & Meetings	4.2/5
4	Slack	Team Messaging & Channels, Integrations with Apps & Tools	4.5/5
5	Accelo	Project Management, Client Billing & Automation	4.0/5
6	Trello	Kanban Boards & Task Management, Team Collaboration & Workflow	4.4/5
7	Xero	Accounting & Invoicing, Bank Reconciliation	4.3/5
8	QuickBooks	Accounting & Tax Management, Expense & Payroll Tracking	4.2/5
9	Hootsuite	Social Media Scheduling, Analytics & Reporting	4.4/5
10	Sprout Social	Social Media Publishing, Engagement & Analytics	4.2/5

Tools for Client Relationship Management

As a business consultant, maintaining strong relationships with your clients is crucial for success. To do so, you need to have effective Client Relationship Management (CRM) tools that can help you stay organized, track communication, and build stronger connections with your clients.

Here are some of the best CRM tools for business consultants:

Capsule

Website	Capsulecrm.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Client Relationship Management CRM is one of the most important aspects of business consulting. Keeping track of the client information, vendors, contacts, etc. Capsule is an excellent application used by both individuals and businesses. It is an all-in-one stop to maintain a record of deals, bids, proposals, and all other relevant information about the client.

It is designed specifically for growing businesses and thereby gives different levels of access to different kinds of clients. This feature becomes extremely useful when it comes to situations wherein different team members work on different phases of the respective project. The app is also mobile-friendly.

Pricing:

Plan	Monthly Price
Enterprise	$54 USD / Per user, per month
Teams	$36 USD / Per user, per month
Professional	$18 USD / Per user, per month

Try Capsule For Free

Keap

Website	Keap.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Keap provides a centralized system that is integrated to collect, assemble, and manage customer data. Along with the CRM facilities that it provides, Keap goes the extra mile by providing a platform for sales and marketing automation.

Additionally, email automation, appointment scheduling, sales pipelining, invoicing etc. are some other features that Keap offers. Thus, Keap becomes a single stop for a number of activities that would have otherwise required more than twenty apps.

Management Consultant Tools

Pricing:

Plan	Yearly Price
Pro	$149 /month (Billed at $1788/year)
Max	$199 /month (Billed at $2388/year)
Max Classic	Custom Pricing

Start Using Keap Now

By using these CRM tools, you can streamline your work and build stronger relationships with your clients. Whether you are a solo consultant or part of a team, these tools can help you stay organized, improve communication, and ultimately deliver better results for your clients.

Tools for Communication

As a business consultant, effective communication is key to building strong relationships with your clients and achieving your goals. Fortunately, there are many communication tools available that can help you streamline your communication and collaborate more effectively.

Here are some of the best communication tools for business consultants:

Ring Central

Website	www.ringcentral.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Communication with clients in a professional setup goes beyond emails. Today, with the hyper-integration of technology into our daily lives, instantaneous responses have become a basic norm that the client expects the business consultancy to follow.

RingCentral is a multifunctional collaboration tool that helps the client gain access to the respective consultancy in any manner. The best part is that you don’t have to ask the client to download any app since it can be accessed via browser as well. It helps you share your screen, shift from different forms of calls and so on. They have designed their services to be compatible with both iOS and Android so that the team members can work from their personal devices.

Pricing:

Plan	Yearly Price
Essentials	$19.99/user/month
Standard	$27.99/user/month
Premium	$34.99/user/month
Ultimate	$49.99/user/month

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Slack is a communication platform that helps you send instant messages to your team through a messenger. It helps you create specific groups for different purposes of communication between the group members.

They have specially curated archives that keep an eye on every detail of the discussion that has ever been made through the platform. With more than a thousand app integrations, Slack is an excellent platform that helps you streamline your business communications and progress.

Pricing:

Plan	Monthly Price
Free	₹0/month
Pro	₹218/month*
Business+	₹375.20/month*
Enterprise Grid	Custom Price

By using these communication tools, you can stay connected with your team and clients, collaborate more effectively, and ultimately achieve better results. Whether you are working remotely or in an office, these tools can help you communicate more efficiently and build stronger relationships with your clients.

Tools for Project Management

As a business consultant, managing multiple projects can be challenging, but having the right project management tools can make a big difference. These tools can help you stay organized, track progress, and collaborate with your team and clients.

Here are some of the best project management tools for business consultants:

Accelo

Website	www.accelo.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Managing a project and delivering it to the client at the right time without exceeding the budget is what sustains and attracts more clients to the business. Accelo adds value to this vision by helping the consultancies to manage time through automation of various tasks that would otherwise need manual inputs.

It has the additional facility to integrate the functionalities of already existing apps like Gmail, Microsoft Office, etc. into its domain. They also generate automatic invoices by making use of projects and timesheets. Based on the client’s requirements, the app lets you collaborate with their respective products and thereby keep track of the progress of the same.

Pricing:

Plan	Monthly Price
Plus	$30/product/user/month
Premium	$49/product/user/month

Trello

Website	Trello.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Project Management, being a cumbersome task, demands an efficient app to keep track of the progress of the project. Trello is an excellent project management tool in that regard. It has a very user-friendly interface that provides a number of options for customization.

It helps in managing, organizing, and capturing details of the project to completion. To further increase the efficiency of the work done through the app, Trello has also integrated itself with many other apps.

Pricing:

Plan	Yearly Price
Free	$0
Standard	$5/user/month
Premium	$10/user/month
Enterprise	$17.50/user/month

By using these project management tools, you can stay organized, track progress, and collaborate more effectively with your team and clients. Whether you are working on multiple projects at once or managing a large team, these tools can help you stay on top of your work and deliver results for your clients.

Tools for Finance

As a business consultant, having a good understanding of finance is essential to providing valuable insights to your clients. Fortunately, there are many finance tools available that can help you analyze data, create financial models, and make informed decisions.

Here are some of the best finance tools for business consultants:

Xero

Website	www.xero.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Tracking account details, reviewing bills that are to be received and payable, payroll management, etc., are important activities that should be managed properly for all your efforts to bear fruit.

Xero is an excellent accounting software that is made for business consultants. It gives you an exemplary dashboard view of all your finances that comes along with various features for expense management.

They have designed the app in such a way that it is capable of handling international businesses at a multi-currency level. By automatically tracking payments and backing up relevant data, Xero has gained the attention and interest of business consultants over a short span of time.

Pricing:

Plan	Monthly Price
Starter	$25 USD per month
Standard	$40 USD per month
Premium	$54 USD per month

QuickBooks

Website	Quickbooks.intuit.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

QuickBooks is a popular accounting software developed and marketed by Intuit. It is designed to help small and medium-sized businesses manage their financial operations, including invoicing, payments, payroll, inventory, and reporting. QuickBooks is available in both online and desktop versions, and offers a range of features and integrations to help businesses automate and streamline their accounting processes.

It is a single space where you can manage money and expenses. Very similar to Xero, it allows you to track your expenses, create invoices, and keep track of the inflow and outflow of money.

Pricing:

Plan	Monthly Price
Simple Start	$15 per month
Essentials	$27.50 per month
Plus	$42.50 per month
Advanced	$100 per month

Try QuickBooks Now

By using these finance tools, you can gain a better understanding of your clients’ financial data, create accurate financial models, and provide valuable insights that can help them make informed decisions. Whether you are managing finances for your own business or providing consulting services to clients, these tools can help you achieve better results.

Tools for Social Media Scheduling

Social media is an essential aspect of any modern business, and as a business consultant, it is crucial to help your clients manage their social media presence. One of the most effective ways to do this is by using social media scheduling tools. These tools allow you to plan, create, and schedule posts in advance, so you can ensure a consistent and engaging presence on social media.

Here are some of the best social media scheduling tools for business consultants:

Hootsuite

Website	www.hootsuite.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Social media marketing has evolved as one of the primary factors for brand building and publicity. An app like Hootsuite steps in to understand and adapt to the nuances of the industry.

It helps you maintain all your social media marketing in a single place. The users can create content and share it across whichever social media platform they choose. Considering the fact that a firm will need multiple accounts on various platforms, an app like Hootsuite will be handy.

By using these social media scheduling tools, you can help your clients stay organized, consistent, and engaging on social media. Whether you are managing social media for your own business or providing consulting services to clients, these tools can help you achieve better results and make the most of your social media efforts.

Pricing:

Plan	Monthly Price
Professional	$49 per month
Team	$129 per month
Business	$599/month per month
Enterprise	Custom Pricing

Sprout Social

Website	www.sproutsocial.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Sprout Social is a powerful platform that streamlines social media management for businesses and individuals. It offers robust features like content publishing across multiple networks, AI-assisted post ideas, and scheduling, as well as engagement tools such as a unified inbox and real-time brand monitoring. Its analytics help track performance, identify the best times to post, and benchmark against industry standards, while social listening tools monitor trends, mentions, and hashtags with AI-powered summaries. The employee advocacy feature boosts brand awareness by enabling team members to share authentic content. Though it requires investment in cost and learning, Sprout Social delivers significant value, especially for agencies or larger organisations managing complex social media needs.

Pricing:

Plan	Monthly Price
Professional	$249 per month
Advanced	$399 per month
Premium	$499 per month
Enterprise	Custom Pricing

Conclusion

As a business consultant, you need to be vigilant and mindful of the details to ensure the quality of work remains high and technical mistakes are avoided. While the right tools can undoubtedly make your work easier, it’s vital to understand that they should be viewed as supplements to your skills, rather than replacements.

In essence, being a business consultant is no easy feat. It requires a combination of skills, experience, and tools to be successful. By leveraging the right tools at the right time and maintaining a hands-on approach to your work, you can provide value to your clients and establish yourself as a reliable and trustworthy consultant. However, by exploring some of the best tools available in each category, you can gain a better understanding of what’s available and make an informed decision. Ultimately, it’s the perfect balance of technology and human intervention that will enable you to thrive in the business consulting industry.

FAQs

What are some popular tools that business consultants can use?

Trello, Slack, Keap, Capsule, and Hootsuite are some of the best consultant tools to provide valuable insights and deliver results for your clients.

What work does a business consultant do?

A business consultant works with clients to help them improve their business operations and achieve their goals. They analyze the client’s current business practices, identify areas for improvement, and provide recommendations for change. Business consultants may also assist with project management, financial analysis, marketing strategies, and other aspects of the client’s business.

What Types of Tools Does a Business Consultant Need?

A business consultant needs a variety of tools to effectively manage their work, including communication tools, project management software, financial analysis tools, CRM software, time tracking tools, survey tools, social media scheduling tools, and more.

How do I select the best tools for my business consulting needs?

Selecting the best tools for your business consulting needs requires careful consideration of your specific requirements, budget, and preferred features. It’s important to research and compare multiple tools before making a final decision and to take advantage of free trials and demos whenever possible.

Why client relationship management (CRM) is important for business consultants?

For business consultants, CRM is critical for maintaining strong relationships with clients, keeping track of client communications and data, and identifying opportunities to provide additional value to clients.

Why project management is important for business consultants?

For business consultants, project management is essential for managing multiple clients, keeping track of project timelines and deliverables, and ensuring that all tasks are completed efficiently and effectively.

September 9, 2025

Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

Email Marketing- An Overview

Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

Certain points should be kept in mind while indulging in this strategy. For example-

Always keep your content clear, concise, and interesting.
Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
Include all the details that you think are relevant for the audience to know about.
Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

Best Email Marketing Tools

S.No	Company	Key Features	Email Marketing Focus
1	Mailchimp	Automation, Templates, A/B Testing	All types of businesses
2	HubSpot	CRM Integration, Workflows, Analytics	Inbound marketing & sales
3	SendinBlue	SMS + Email, Marketing Automation, Segmentation	Small to medium businesses
4	EngageBay	CRM + Email Marketing, Sales Automation	Small businesses & startups
5	Keap	CRM, Marketing Automation, Lead Management	Small businesses & service-based
6	Drip	E-commerce Focus, Automation, Personalization	E-commerce businesses
7	Moosend	Automation, Analytics, Templates	SMBs and eCommerce
8	MailJet	Transactional + Marketing Emails, API Access	Developers and marketers
9	iContact	Easy Email Creation, Autoresponders	Small and mid-sized businesses
10	Campaign Monitor	Drag & Drop Editor, Analytics, Segmentation	Agencies and SMBs
11	SendPulse	Multi-channel: Email, SMS, Web Push	Multi-channel marketers
12	Omnisend	SMS + Push + Email, Pre-built eCommerce Flows	E-commerce businesses
13	Zoho Campaigns	Templates, Segmentation, CRM Integration	Small businesses & Zoho users
14	Klaviyo	Advanced Segmentation, SMS, Native Integrations	E-commerce businesses
15	Email Octopus	Amazon SES Powered, Simple Interface	Budget-friendly email marketing

Number of Emails Sent and Received Per Day Worldwide

Mailchimp

Foundation Year	2001
Rating	8.1 out of 10
Starting Plan	Free

It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

Mailchimp Tutorial for Beginners

Mailchimp’s Major Features Include:

Email creation tools, like templates and layouts.
Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
Audience Management options.
Tools for automating emails.

Mailchimp Pricing Plans

Essential	770 INR/month
Standard	1,150 INR/month
Premium	23,000 INR/month

Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

SendinBlue

Foundation Year	2007
Rating	7.1 out of 10
Starting Plan	Free

SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

SendinBlue Email Marketing Tool’s Major Features Include:

Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
Advanced Email personalization options.
Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
Accurate Statistics that help you improve your email marketing campaigns.

SendinBlue Pricing Plans

Lite	1,510 INR/month
Premium	3,895.5 INR/month
Enterprise	Custom Plan

SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

SendinBlue Pricing Plans and the features under these pricing plans

HubSpot

Foundation Year	2005
Rating	8.5 out of 10
Starting Plan	Free

It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

How to Master Email Marketing

Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

Features of Hubspot Email Marketing Tool:

Goal-based email templates and free templates to choose from.
Drag and drop editors that help you customize your emails.
Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

Hubspot Pricing Plans

Starter	$ 45/month
Professional	$800/month
Enterprise	$3,200/month

Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

EngageBay

Foundation Year	2017
Rating	7.5 out of 10
Starting Plan	Free

Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

Features of Engagebay Email Marketing Tool:

Choose from a wide array of email marketing templates or create your own personalized template.
Drag and drop email builder with text editors and design elements to help you create engaging emails.
Easily track the performance of your email marketing campaigns.
Email automation options.

Engagebay Pricing Plans

It offers a free plan. Other email marketing packages include:

Basic	$10.39 per user/month
Growth	$27.99 per user/month
Enterprise	$55.99 per user/month

Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

Engagebay Marketing Tools - Pricing Plans — Engagebay Email Marketing Tool – Pricing Plans

Keap

Foundation Year	2001
Rating	8.3 out of 10
Starting Plan	$59 per month

Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

Features of Keap – Best Email Marketing Tools Include:

Contact segmentation options.
Options for sending Automated and personalized emails.
Beautiful Templates.
A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

Keap Pricing Plans

Pro	$129/month
Max	$199/month
Classic	Custom Plans

It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

Keap Pricing Plans | Best Email Marketing Service

Drip

Foundation Year	2012
Rating	7.9 out of 10
Starting Plan	$19 per month

Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

Major features of Drip email marketing tools are:

Tools to create interesting branded emails.
Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
Powerful email segmentation and personalization options.
Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

Drip Pricing Plans

Free	14 Days
Monthly	$39 per month

One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

Moosend

Foundation Year	2011
Rating	8.7 out of 10
Starting Plan	$9 per month

Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

Moosend email marketing tool features-

An advanced personalization option that lets users personalize the emails based on customer behavior.
Tools to create marketing automation emails that reach customers at the right time.
Easy and advanced customer segmentation options.
Testing options that let users master the craft of email marketing.

Moosend Pricing Plans

Free	13 Days
Pro	$9 (per month)
Enterprise	Custom Plans

One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

Below is a screenshot showing the Pricing plans of Moosend when paid annually –

MailJet

Foundation Year	2010
Rating	6.2 out of 10
Starting Plan	Free

Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

Mailjet – Best Email Marketing Tool Features:

A user-friendly Email editor to let users create engaging emails.
Build beautiful emails with the team through real-time collaboration.
Design responsive emails that can be easily viewed across all screens.
Email Automation workflows are designed for customers at various stages in the customer journey.
70+ third-party integrations.

Mailjet Pricing Plans

Free	$0/Month
Pro	$15/Month
Premium	$25/Month

It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

iContact

Foundation Year	2003
Rating	8.4 out of 10
Starting Plan	Free

iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

iContact email marketing software Features:

Easily import contacts from other platforms.
Email Scheduling options.
Automation based on conditions and customer engagement behavior.
Easy process of designing re-engagement campaigns for disengaged customers,

iContact Pricing Plans

Free	$0/Month
Advanced Plan	$23/month

It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

Campaign Monitor

Foundation Year	2004
Rating	8.1 out of 10
Starting Plan	Free

Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

Campaign Monitor Features:

Drag and drop email builder that lets users customize the emails as per their needs.
Create responsive emails that look great across devices.
Manage the templates in teams. Your teammates can edit only those parts for which he has
Option to connect email marketing with SMS marketing.

Campaign Monitor Pricing Plan

Free	$0/Month
Basic	$9/Month
Unlimited	$29/Month
Premier	$149/Month

It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.

SendPulse

Foundation Year	2015
Rating	8.1 out of 10
Starting Plan	Free

It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

Important Features of SendPulse Are:

An email editor that lets users design email templates without any technical knowledge.
Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

SendPulse Pricing

Free	$0/month
Standard	$6.40/month
Pro	$7.68/month
Enterprise	$10.75/month

SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

Omnisend

Foundation Year	2014
Rating	8.5 out of 10
Starting Plan	Free

Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

Key Features:

Email, SMS, and push notifications
Facebook custom audience integration
Marketing automation
Pre-built eCommerce workflows

Omnisend Pricing

Free	$0/month
Standard	$11.20/month
Pro	$41.30/month

Zoho Campaigns

Foundation Year	2008
Rating	8.0 out of 10
Starting Plan	Free

Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

Easy-to-use email editor
Wide range of email and form templates
Image uploads directly from Unsplash
Integration with other Zoho apps

Zoho Campaigns Pricing

Free	$0/month
Standard	$5/month
Pro	$8/month

Klaviyo

Foundation Year	2012
Rating	8.6 out of 10
Starting Plan	Free

If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

Key Features:

Easy integration with Shopify, WooCommerce, Magento, and more
Advanced email automation for eCommerce
Powerful segmentation to target the right customers
Detailed analytics and reporting

Klaviyo Pricing

Free	$0/month
Email + SMS	$60/month
Email	$45/month

Email Octopus

Foundation Year	2014
Rating	8.2 out of 10
Starting Plan	Free

After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

Key Features:

Built on Amazon SES for reliable delivery
Option to use Amazon’s free email quota
Simple and easy-to-use interface
Basic automation and segmentation features

EmailOctopus Pricing

Free	$0/month
Pro	$9/month

Conclusion

Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

FAQs

What is Email Marketing Software?

Email marketing software enables users to create, send, and track emails to their list of subscribers.

Which are the best email marketing tools?

HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue

Which is the best affordable option for email marketing?

Moosend, is the best affordable option for email marketing for startups.

Which email marketing software is best for small businesses?

SendinBlue, is the most suitable email marketing software for startups and small businesses.

What are the 4 types of marketing emails?

Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

Is email marketing the same as CRM?

CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
An email marketing tool feeds data to the CRM.

July 30, 2025