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Tag: katrina kaif

  • Nykaa Marketing Strategy: How It Managed to Target Audience in Beauty Market

    Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.

    Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.

    Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:

    Nykaa – The Beginning
    Nykaa Marketing Mix
    Nykaa – Marketing Strategy

    Nykaa Business Model and Nykaa Marketing Strategy 

    Nykaa – The Beginning

    Falguni Nyar, the founder and CEO of Nykaa
    Falguni Nyar, the founder and CEO of Nykaa

    Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.

    The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.

    Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.

    Nykaa Marketing Mix

    Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.

    Product

    Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.

    Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.

    Pricing

    • Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
    • Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.

    Offers and Discounts

    Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.

    Promotion

    Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.

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    Nykaa – Marketing Strategy

    With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.

    Marketing Through YouTube Channel

    Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.

    Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.

    Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!

    Influencer Marketing

    This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.

    Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.

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    Nykaa Offers and Discounts

    Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.

    Content Marketing Strategy

    Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.

    Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.

    Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.

    Social Media Marketing Strategy

    Social media platforms used by Nykaa for marketing
    Social media platforms used by Nykaa for marketing

    Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.

    It has a very strong social presence and is hence able to have a personal touch with the customers.

    Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.

    On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.

    Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.

    For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.

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    Nykaa Beauty Book

    The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.

    Nykaa Routine Finder

    Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.

    Conclusion

    Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.

    FAQs

    Who is the owner of Nykaa company?

    Falguni Nayar founded Nykaa in 2012.

    How does Nykaa make money?

    They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.

    What is Nykaa’s marketing strategy?

    The marketing strategy of Nykaa is mainly dependent on influencers. They market through

    • Marketing Through YouTube Channel
    • Influencer Marketing
    • Nykaa Offers and Discounts
    • Content Marketing Strategy
    • Social Media Marketing Strategy
    • Nykaa Beauty Book
    • Nykaa Routine Finder

    What is Nykaa Target audience?

    The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.

  • List of Brands Endorsed By Katrina Kaif

    Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.

    One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.

    Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.

    Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.

    Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.

    Brands Endorsed by Katrina Kaif

    1. Kay Beauty
    2. Nykaa
    3. Xiaomi India
    4. Kalyan Jewelers
    5. Lenskart
    6. Titan Watches
    7. Tropicana Slice
    8. Reebok
    9. Berger Paints
    10. Metro Shoes
    11. Lux
    12. Educate Girls
    13. FBB
    14. Splash

    Kay Beauty

    Katrina Kaif Endorsed brand – Kay Beauty

    Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.

    The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.

    She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.

    Nykaa

    Katrina Kaif Endorsed brand – Nykaa

    Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.

    Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.

    The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.

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    Xiaomi India

    Katrina Kaif Endorsed brand – Xiaomi

    Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.

    In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.

    Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”

    Kalyan Jewelers

    Katrina Kaif Endorsed brand – Kalyan Jewellers

    Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.

    Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.

    Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

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    Lenskart

    Lenskart – Brand endorsed by Katrina Kai

    Lenskart is a well-known Indian optical prescription eyewear retail chain that has its headquarters in New Delhi. Lenskart was founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010. The company  has over 900 showrooms in 80 cities in India as of 2022. Lenskart valuation stands at $5 billion in 2022.

    Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.

    Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.

    Katrina Kaif Endorsed brand – Lenskart

    Titan Watches

    Katrina Kaif Endorsed brand – Titan Raga

    Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.

    The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.

    The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.

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    Tropicana Slice

    Katrina Kaif Endorsed brand – Slice

    Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.

    This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.

    The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.

    Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”

    Reebok

    Katrina Kaif Endorsed brand – Reebok

    Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.

    The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.

    Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”

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    Berger Paints

    Katrina Kaif Endorsed brand – Berger Paints

    Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.

    Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.

    Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

    Metro Shoes

    Katrina Kaif Endorsed brand – Metro Shoes

    Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.

    Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.

    Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”

    Lux

    Katrina Kaif Endorsed brand - Lux
    Katrina Kaif Endorsed brand – Lux

    Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”

    Katrina Kaif Endorsed brand – Lux

    Educate Girls

    Katrina Kaif Endorsed brand – Educate Girls

    Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.

    Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.

    Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”

    FBB

    Katrina Kaif Endorsed brand – FBB

    FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.

    Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.

    Splash

    Katrina Kaif Endorsed brand – Splash

    Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.

    The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.

    Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”

    Conclusion

    Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.

    According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.

    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.

    What are the brands endorsed by Katrina Kaif?

    Some of the top brands endorsed by Katrina Kaif are:

    • Kay Beauty
    • Nykaa
    • Xiaomi India
    • Kalyan Jewelers
    • Lenskart
    • Titan Watches
    • Tropicana Slice
    • Reebok
    • Berger Paints
    • Metro Shoes
    • Lux
    • Educate Girls
    • FBB
    • Splash

    How much does Katrina Kaif charge for brand endorsement?

    Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.

    Does Katrina Kaif invest in startups?

    Katrina kaif has invested in startups:

    • Nykaa
    • Kay Beauty

    Is Katrina Kaif a brand ambassador?

    Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:

    • Slice
    • Lino Perros
    • Reebok India
    • FBB Fashion
    • Metro Shoes

  • Startups That Are Funded By Deepika Padukone

    India is known to have the third-largest startup ecosystem in the world. According to the Nasscom report, the country will have more than 50 unicorns by the end of 2021 and more the 100 by 2025. This growth has only been made possible because of the venture capitalists, angel investors, businessmen and high net worth individuals that have been funding startups that have potential.

    Bollywood celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have also been investing for the past few years to give their career another direction.

    Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world, according to 2018 Time Magazine. She is the daughter of Prakash Padukone who is a well-known badminton player in India.

    Deepika Padukone is known for her work in movies like Om Shanti Om, Yeh Jawaani Hai Deewani, Piku, Bajirao Mastani, Padmaavat, Cocktail, Chhapaak, etc. The actress has spoken up for issues such as Feminism and Depression, designed her own line of clothing called All About You and has been a celebrity endorser for brands and their products.

    Besides that, she is also the chairperson of the Mumbai Academy of the Moving Image and also the founder of the Live Love Laugh Foundation bringing awareness about mental health.

    Deepika Padukone is now not only an investor but is also involved with the brand strategic decisions. The actress investments are made through the KA Enterprises which is her family office, in which she is a co-director along with her father Prakash Padukone. Through KA Enterprises the actress has invested in many startups such as Epigamia which is an FMCG brand of yoghurt products, FrontRow a hobby based EdTech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

    List of Startups funded by Deepika Padukone

    BellatrixAerospace
    Blu Smart
    FrontRow
    Epigamia
    Supertails
    Frequently Asked Questions

    Bellatrix Aerospace

    Bellatrix Aerospace is an Indian private aerospace manufacturer and a small satellite company that was established in 2015. The Spacetech startup was founded by Rohan M Ganapathy and Yashas Karanam and is based out of the Indian Institute of Science in Bengaluru, Karnataka.

    The company is known to be evolving and growing in order to develop key technologies in electric propulsion, new generation propellants and launch vehicles. The company plans to launch its own rocket named Chetak in 2023, the speciality of this particular rocket is that it is powered by Aeon engines and that it uses liquid methane as fuel.

    The Space tech startup has so far raised over $3 million in a Pre-Series A round from venture capitalists like IDFC Parampara, Karsemven Fund, StartupXseed, Survam Partners, and actress Deepika Padukone through KA enterprise, etc.

    The funds generated will be used to expand its team and will help them demonstrate its thruster technology in space. The company has also partnered with Skyroot Aerospace in February 2021.  The Bengaluru based startup is now reviewing NASA and European Space Agency standards in order to make their tech reach the global standards. The company aims to build its own launch vehicle and make water-based propulsion systems.

    The startup is currently working on building an electric-based propulsion system which is the Microwave Plasma Thrusters (MPT). This supposedly will help their clients to take bigger payloads into space at a lower cost. The MPT propulsion system is also more eco-friendly, lightweight and costs less than compared to the chemical propulsion system. ISRO (Indian Space Research Organization) is now on board to help develop this technology. According to the founder Rohan Ganapathy, Bellatrix will soon be setting up its offices in the US and Europe.

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    Blu Smart

    Blu Smart is an electric taxi startup founded in October 2018 by Puneet Singh Jaggi, Anmol Singh Jaggi and Punit K Goyal. The startup claims to so far have more than 20,000 customers in the Delhi NCR in just 3 months from its launch, scaling its ridesharing fleet to more than 200 electric cars. By 2019, the company has scaled to over 500 cars in Delhi and Mumbai making it the largest all-electric B2C ridesharing company in India and top 3 in Asia.

    An example of the Blusmart car
    An example of the BluSmart car

    The company is headquartered in Gurugram, Haryana; while it’s creating many job opportunities for drivers with a monthly revenue stream. Blu Smart is slowly transforming metropolitan cities in India by providing 100% electric, sustainable and most reliable mobility solutions.

    Blu Smart is aiming to make an all-electric ecosystem with funding from venture capitalists and partnerships across automotive, infrastructure and energy companies. It also is planning to board more than 15,000 electric cars and 2500 chargers on the platform by the end of 2021.

    The company generated $3 million funds from Deepika Padukone who invested through her family office KA enterprises, along with other investors like JITO Angel Network, Sanjiv Bajaj and Rajat Gupta from Bajaj Capital, Survam Partners and Rajesh Agarwal from Micromax.

    According to Punit Goyal the co-founder of BluSmart,

    “Blusmart is focused on providing superior mobility experience for its customers, cost savings, passenger safety and security. Our innovative mobility allows customers to travel whenever they want without the hassles of car ownership and stress of finding parking spots in densely populated urban areas.”

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    FrontRow

    FrontRow is an ed-tech startup that is based in Bengaluru and Mumbai with a 20 member multi-disciplinary team. The company was founded by Shubhadit Sharma, Mikhil Raj and Ishaan Preet Singh who were executives from the startup ecosystem before coming together and starting FrontRow.

    The Bengaluru based startup wants to make non-academic learning accessible and affordable for Indians in rural areas by getting funds from high profile investors. The company enables everyone to pursue their passion and learn from the best professional experts and celebrities.

    FrontRow claims to be Building ecosystems around passions like comedy, cricket, dance, music, cricket and fitness among others. There is a huge demand for learning non-academic subjects in India. This is why each course it provides contains 15 to 25 video lessons available at affordable prices like Rs. 500.

    These courses are taught by experts in that field like for example Singing is taught by Neha Kakkar, Standup Comedy taught by Biswa Kalyan Rath, Batting by Suresh Raina, Bowling Bhuvneshwar Kumar, Rap by Divine, Music composition by Amit Trivedi, etc.

    Frontrow Website
    Frontrow Website

    Ishaan Preet Singh the founder of the startup says that they will be many more courses coming in 2021, and will also be doubling down on the categories. The company is bridging the gap between urban and rural cities by providing offline and online video lessons.

    It is also allowing its users to participate in daily challenges, peer to peer interactions, collaboration opportunities and activities featuring celebrity’s judges also receive feedback and tips from their mentors. FrontRow is also planning to expand to other channels like B2B partnerships besides the D2C one.

    The company is targeting hobby learning which is the Ed-tech sector’s next big thing. This is why the company managed to raise a seed funding of $3.2 million from Investors like Lightspeed India, Elevation Capital and Deepika Padukone through KA Enterprise.

    In an interview, Deepika mentioned her reason behind funding this startup saying that,

    “If there’s one thing I wish I had access to while growing up, it would be a platform like FrontRow, because its gives access to abundant knowledge in non-academic fields and connects them to a community of peers and professional of the fields of interest”

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    Epigamia

    Epigamia is an FMCG startup that was launched by Rohan Mirchandani, Uday Thakker, Chef Ganesh Krishnamoorthy and Rahul Jain in 2015. The company first started out being a Greek Yogurt brand and then went on to expand its products to artisanal curd, snack pack, Misti Doi and even smoothies.

    Epigamia markets its products through 21 different stock keeping units and 7000 retail stores which include Big Bazaar, Godrej Nature Basket, Big Basket, Amazon, Reliance Fresh in metropolitan cities like Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad and Kolkata.

    The journey of Ghee spreads with Deepika Padukone

    The company has so far created more than 21 different products and plans to scale all over India and enter 50,000 stores in the coming years. The FMCG market is currently over $1.2 billion dollars, over 6% of the orders come from metro cities ordering through online channels of the FMCG total sales.

    The FMCG market in India is estimated over $104 billion in the year 2020 and is said to be growing at the rate of 28%. This is why Deepika Padukone decided to invest in the company in May 2019.

    The company has so far raised $51 million from investors like Verlinvest, Danone Manifesto Ventures, DSG Consumer Partners and Deepika Padukone from KA Enterprise in the 3rd round of funding.

    According to Rahul Jain the co-founder of Epigamia, the company aims to increase its consumer base and added that, “We believe that our association with Deepika Padukone will go a long way in making people aware of our brand and product. Deepika is a perfect fit to bring to life the brand ideology.”

    In a recent interview, the actress also stated that “not only do I love the products that the company makes but also connect very strongly with the brand philosophy, the team has big plans for future expansions and I am excited to be closely involved as we make new products and enter new cities.”

    The most recent product the company made was the Chocolate ghee spreads, which was marketed by Deepika Padukone as it was her idea to mix ghee and chocolate together. Deepika along with Epigamia also made an Instagram challenge called #DigSwirlSpread which took Instagram by storm, advertising the company and its products instantly.

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    Supertails

    Deepika Padukone, a global Indian icon, and other investors led a $2.6 million USD pre-series A investment for Supertails.com.

    Supertails.com, a Bangalore-based digital pet care start-up founded by Mr Varun Sadana, took an entry into India’s fast-developing pet care sector. Supertails.com is a one-of-a-kind platform that serves the growing pet parent community by offering dependable veterinarian services and a one-stop-shop for pet food and supplies.

    Supertails.com is distinguished by its one-of-a-kind offering of a fully digital telehealth consultation service provided by a team of highly skilled in-house veterinarians. The brand strives to bring pet parents closer to the widest choice of pet supplies from India and around the world, with doorstep delivery services available across the country.

    Supertails.com seeks to enrich this new adventure for them with items and services that they need the most as more people join pets to their families. The founders of Supertails.com and their team of pet care specialists and enthusiasts are united by a tireless love for the pet care ecosystem and a mission to make India a pet-friendly nation.

    Frequently Asked Questions

    Who is Deepika Padukone?

    Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world according to 2018 Time Magazine.

    What are the startups funded by Deepika Padukone?

    Deepika Padukone has invested in many startups such as Epigamia which FMCG brand of yoghurt products, FrontRow a hobby based ed-tech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

    What is the clothing line of Deepika Padukone called?

    The clothing line of Deepika Padukone is called All About You.

    What is the net worth of Deepika Padukone?

    The net worth of Deepika Padukone is Rs. 103 Crore.

    What is the KA Enterprise?

    KA Enterprises is the family office, in which she is a co-director along with her father Prakash Padukone. The actress funds startups through this office.

  • Startups That Are Funded By Katrina Kaif

    From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.

    Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.

    This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.

    Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.

    Nykaa
    Kay Beauty
    Frequently Asked Questions

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    Nykaa

    Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.

    The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.

    Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.

    The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.

    Katrina Kaif with Falguni Nayar, the founder of Nykaa
    Katrina Kaif with Falguni Nayar, the founder of Nykaa

    Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.

    Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.

    She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.

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    The Venture started by Katrina Kaif

    Kay Beauty

    Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.

    Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.

    #ItsKayToBeYou Campaign

    These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.

    The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.

    The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.

    The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.

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    Nykaa’s partnership with Kay Beauty

    Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.

    Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.

    During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,

    “The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”

    Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.

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    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in Hindi Cinema and is one of the highest paid actress in India.

    Which startup did Katrina Kaif fund?

    Katrina Kaif has invested an undisclosed amount in omnichannel lifestyle retailer Nykaa in October 2020.

    What is Nykaa?

    Nykaa is an Indian online shopping site that sells cosmetics and skincare/beauty products.

    What is the makeup brand of Katrina Kaif?

    Katrina Kaif has launched her own cosmetic brand Kay beauty in partnership with Nykaa.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be around $6 million.

  • Startups That Are Funded By Madhuri Dixit

    In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Katrina Kaif and Sonu Sood have helped the startup ecosystem rise during the hard times of global pandemic by investing or endorsing the products of startups. This also includes Madhuri Dixit Nene, as the iconic actress has also funded in a startup GOQii known for its fitness technology.

    The Padma Shri awarded actress, Madhuri Dixit has also launched her own online dance academy known as Dance with Madhuri which has increase 5 times because of the ongoing pandemic, she is also the co-founder of  the production company called RNM Moving Pictures with her husband Dr. Shriram Nene.

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality. She is known for her work in movies like Devdas, Hum Aapke Hain Koun, Khalnayak, Dil to Pagal Hain, etc.

    Madhuri has so far worked in over 70 Bollywood movies and is also one among the highest paid actresses of India, featured in the Forbes India’s Celebrity 100 list for more than 7 times.

    Besides that Madhuri Dixit Nene is also known for her Philanthropic work as she is a part of UNICEF and has been vocal about the rights of children and child labor. She is a prominent name in India and uses her platform to endorse brands or even products from many small startups.

    GOQII
    The ventures started by Madhuri Dixit Nene
    The Growth and Future of Dance with Madhuri
    Upcoming Ventures of Madhuri Dixit
    FAQ

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    GOQII

    GOQii which is pronounced as Go-key, is a fitness technology company that is known for their range of wearable fitness bands with a mobile app and a personalized remote coaching.

    The company is founded by Vishal Gondal who was also the CEO and founder of Indiagames and is headquartered in Menlo Park, California with offices in Mumbai, Maharashtra and Shenzhen, China.

    An undisclosed amount was funded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in 2014, as they liked that the company provided an end to end healthcare and wellness experience for users.

    GOQii products
    GOQii products

    The smart-tech enabled and integrated preventive healthcare platform has a long list of investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Ratan Tata, Akshay Kumar, etc.

    The wearable fitness brand that GOQii makes collects the activity and sleep data of the user. The data is then reviewed by personal coach through the mobile app, after which the assigned coach guides the user towards a fitness or health goal for them. The app also has premium services which can be accessed after paying a subscription fee.

    The app allows its users earn karma points by meeting their target, these points are then donated to a charity of the user’s choice. It also allows users to share their stats on other social media sites.

    The mobile app of GOQii also includes health e-commerce store, scheduling health checkups, a health locker and exiting discounts. The company has also launched the personal health locker and a lifestyle doctor known as the GOQii Doctor for medical consultation in 2016.

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    The ventures started by Madhuri Dixit Nene

    RNM Moving Pictures Private Limited

    RNM Moving Pictures Private Limited is a non-government company which was founded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in June of 2012. This company is an embodiment of Madhuri and Dr Nene as it is made with the 30 year old expertise in the Hindi cinema and technology & medical experience.

    It has a revenue of $5 million with its headquarters based in Mumbai, Maharashtra. The company is known for producing media and content across all platform by leveraging their individual and combined brand identities.

    The company is divided into the sections entertainment, lifestyle, interactive gaming and healthcare. RNM moving pictures combines the individual strengths, brand identities and unique strengths of the power couple Madhuri Dixit Nene and Dr. Shriram Nene in order to produce world class content and media across different platforms.

    The company produces digital products which are viewed on MadhuriDixit.com, the Madhuri Dixit app, Tophealthguru.com and DrNene.com across all Apple and Android devices.

    The motive of creating these websites is that the fans can connect with Madhuri Dixit, and get the latest information on Madhuri’s film, dance, art, music as well as he actress’s thoughts and recommendation on fashion, health and beauty.

    The DancewithMaduri.com which comes under this company is a dance initiative started by her for bringing her passion for dance to the world. The 10 year old company started with an idea of merging different sectors into one platform and giving the user a wide range to choose from.

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    Dance with Madhuri

    Dance with Madhuri is a well-established online gamified dance academy that allows its users to learn various dance styles. The Dance With Madhuri platform is the first ever celebrity backed online dance academy in the world and allows people to learn different forms of dancing.

    Madhuri says that she started this online dance academy because, “Dancing has been my passion since I was 3 years old, and it only grew stronger with time. Dance with Madhuri is an expression of my gratitude to my ever loving fans who have contributed to what I am today.”

    About Dance with Madhuri

    These dance forms are taught by renowned dancers/choreographers and the videos are designed to teach all levels of dancers from beginner to advance and are planned in a systematic, authentic and conveniently.

    DWM allows its users to exhibit their talents by uploading their videos of the same dance or even their progress videos and much more. DWM teaches dance forms like Bollywood, Bharatnatyam, Kathak, Folk, Club Dance Forms, Latin and Ballroom, Bollyhop, Street dance, Contemporary, Jazz, Ballet, Tap dance and Flamenco among others.

    Dance with Madhuri allows its users to learn various dance styles from the best teachers from their online dance courses and workshops. The website also promotes wellness and offers videos on exercise ranging from Core strengthening, stretching, functional training, Pilates, step burn, dancercise etc.

    The user can also apply for a certified courses and also connect with other dancers, participate in contest and events and showcase their talent to the world through this platform.

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    The Growth and Future of Dance with Madhuri

    The company started in February 2013, and was created in just three months with the help of online infrastructure and just three in house employees. When the website was launched it crashed after a while because of the overwhelming response that it received.

    According to Dr. Nene, they had over 6 million page views and 200,000 users just within a year. The couple and the team reworked upon it and then relaunched it in 2015.

    Earlier the DWM generated its revenue solely from sponsorship and advertisement model, but later changed to DTH subscribers in order to create a liner video channel. The company then got over 100,000 paid subscribers and turned profitable with over 50% of its users coming from India and rest the world. Currently in 2020, the business has grown over five times because of the covid 19 pandemic. The team is now planning to explore more avenues and introduce acting, scriptwriting, gourmet cooking, music and much more.

    With the global lockdowns in 2020, many dancers and choreographers had lost their daily living which is why DWM gave them an opportunity to have their classes on its platform.

    In an interview Dr. Nene added that, “Dance With Madhuri has been self- sustaining and could grow organically but looking at the potential it has, we are looking for strategic partners and funding so that we can expand it further.”

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    Upcoming Ventures of Madhuri Dixit

    The couple is now working on starting a new venture which will be dedicated for holistic healthcare. Dr Shriram Nene who is a cardiovascular surgeon in America, has been working on starting this healthcare startup from a long time and is said to launch it soon.

    In an interview Dr. Nene shares that, “We are trying to build is a holistic, personalized healthcare which can be used across different media platforms. What people really need is a trusted source which is aligned to their health needs from cradle to grave.”

    FAQ

    Who is Madhuri Dixit Nene?

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality.

    Which is the startup funded by Madhuri Dixit Nene?

    The startup funded by Madhuri Dixit Nene is GOQii is a fitness technology company.

    What are the ventures started by Madhuri Dixit Nene?

    The ventures started by Madhuri Dixit Nene in RNM Moving Pictures Private Limited and Dance with Madhuri.

    How much is Madhuri Dixit worth?

    Madhuri Dixit approximately has a net worth of $35 million which roughly translates to Rs. 264 Crores.

    What is the first movie of Madhuri Dixit?

    Madhuri Dixit made her debut with the 1984 film Abodh.

  • Startups That Are Funded By Aishwarya Rai Bachchan

    Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.

    In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.

    While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.

    Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.

    She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.

    Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.

    Possible
    Ambee
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    Lets look at the Startups Funded By Aishwarya Rai Bachchan

    Possible

    Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.

    The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.

    founders of Possible, Vishnu Saraf and Megha More
    Founders of Possible, Vishnu Saraf and Megha More

    The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.

    The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.

    The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.

    Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.

    Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.

    With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.

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    Ambee

    Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.

    The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.

    Aishwarya Rai Bachchan funding Ambee

    The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.

    The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.

    The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.

    India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.

    They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.

    Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.

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    Frequently Asked Questions

    Who is Aishwarya Rai Bachchan?

    Aishwarya Rai Bachchan is an Indian actress, model, a former Miss World and one of the most influential celebrities in India.

    What are the startups funded by Aishwarya Rai Bachchan?

    The startups funded by Aishwarya Rai Bachchan are Ambee and Possible.

    What is the net worth of Aishwarya Rai Bachchan?

    The net worth of Aishwarya Rai Bachchan is 100 million

    The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others.

  • Startups That Are Funded By Shilpa Shetty Kundra

    From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt, Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of startups during the Covid 19 Pandemic in order to help maintain the startup ecosystem.

    This also includes Shilpa Shetty Kundra who has launched her own fitness and health app called Simple Soulful and also invested in a Gurugram based startup known as Mamaearth.

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author. The actress is popular for her roles in movies like Baazigar, Main Khiladi Tu Anari, Life in a Metro, etc.

    Shilpa Shetty Kundra has been a part of various fitness campaign such as the Fit India movement which was lauched by the Government of India.

    She has also been a part owner of the Indian Premium League (IPL) team Rajasthan Royals from 2009 to 2015. Besides that she is also known to be a devote fitness enthusiast and celebrity endorser for brands and products and has been vocal about issues like feminism and animal rights.

    Which is why the Shilpa started her own fitness and health app (Simple Soulful) and has also funded a startup Mamaearth that sells mother and childcare products. The startups funded by Shilpa Shetty Kundra are:

    Mamaearth
    Simple Soulful
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    Mamaearth

    Mamaearth was founded in 2016 by a couple Varun and Ghazal Alagh, the company is owned and operated by Honasa Consumer Pvt. Ltd. The company is known for its product line that includes toxin free body lotions, rash creams, shampoos, body wash, massage oils and even bug sprays which are curated for the children up to the age of five years.

    The company concentrates on making products that are for stress relief, postpartum weight loss for new mothers and non-preservative products for lactation.

    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth
    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth

    The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since.  

    In an interview Shilpa disclosed that she decided to fund the startup because it offered natural and chemical free nature of products. Over 90% of company’s sales are done online but are also available in more than 300 stores across cities like Mumbai, Bengaluru, Delhi and are planning to expand to ten other cities in the country.

    The company has its headquarters in Gurugram and has raised over Rs 6.5 crore in just the second round of funding by Fireside Ventures and other investors. It also managed to raise Rs 130 crore from the Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

    It has so far acquired over 5 million new customers and aims on making the company over Rs 500 crore brand by 2023. The company also plans on launching more products and expanding operation to parts of Southeast Asia.

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    Why fund Mamaearth?

    According to the founders Mamaearth, it is a pioneer in selling safer products curated specially for mothers and kids of India. The company is aiming to build a brand that is friendly to parents and intends to make lives of the mothers and pregnant woman better and beautiful. Mamaearth is also Asia 1st brand which sells the Made Safe Certified Products. Most the products are made by mothers as nobody else understands a baby’s needs like a mother does.

    Which is why the company has a working panel of mothers who give genuine reviews to all the products. For the past 15 years the GDP per capita has become 4 times more especially in the urban cities, while the childcare has increased eight fold.

    There has also been a rise in new mothers looking for customized products for themselves and their children. Mamaearth is helpful in reducing parental stress amongst young parents. In an interview, Varun Alagh disclosed how he got Shilpa Shetty Kundra to invest in the startup.

    “The process started over a year back with finding ways to get a window with her which took nearly 3 months after sending many pitches. But after the meeting we gave her all our products to try it herself and on her son.” He also added that the actress did her own in-depth research on Mamaearth after which she went on to backing the startup as an equity investor.

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    App launched by Shilpa Shetty Kundra

    Simple Soulful

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

    The 45 year old Bollywood actress made this app because she is a fitness enthusiast, has active lifestyle and lives by the philosophy of “Swasth Raho, Mast Raho” which translates to “Stay Healthy, Stay Happy.” The app encourages a healthy lifestyle and offers a customized goal based yoga and fitness programs.

    An example of the Simple Soulful video by Shilpa Shetty

    These programs are specifically designed to help its customers lose weight, improve flexibility, strengthen core muscles, tone arms and legs. They also have programs that will help customers with special ailments like focusing of diabetes, low and high blood pressure, immunity, sleep and stress management.

    Simple Soulful has free and has easy to do yoga asanas with step by step instructions, other exercise, diet plans, recommendations and delicious yet nutritious recipes to maintain a healthy balance in life. The target audience of the app is working women and men but it also caters to young mothers and youngsters.

    The features and pricing of the app

    The cost of Simple Soulful is Rs. 499 for a month, Rs 999 Quarterly and Rs 2499 annually. The app/website also allows its customers to purchase single videos for a minimum cost of Rs 99.

    These subscriptions give its customers an access to 60 plus yoga and meditation programs by experts, daily diet plans, recommendations, asanas, exercises and healthy recipes. The app is available for iOS 11.0 and Android 5.0 with a lifetime of access. The special features of simple soulful are:

    • The users of the app can work out with Shilpa Shetty Kundra as she is the one that performs them while being mentored by experts.
    • The workouts are designed in a way that it is easy, quick and home based that can be performed anywhere and anytime.
    • The programs help people in boosting their immunity especially during the Covid 19 pandemic.
    • The recipes require simple and less ingredients which are also highly nutritional.
    • Their special program made only for women, like exercising videos for pregnancy, post pregnancy weight loss and menstrual pain.
    • The app allows you to download programs and workout without Internet along with tracking and displaying their fitness journey.

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    Benefits of Simple Soulful

    Shilpa Shetty Kundra is a well-known yoga practitioner which is why the app has a whole section of yoga programs which made specifically for different levels like the beginners.

    They also have an Office yoga section where working men and women can practice simple workouts around their office chair. Like the yoga videos the exercising videos also come with many difficulty levels and have an apt description of the benefits of each workout. Another main benefit is that once the videos are downloaded, you can keep up with your training with without data or Wifi.

    Shilpa Shetty in an interview mentioned that she not tech savvy but made sure to work with the apple accelerator team to make sure that the interface of Simple Soulful is simple to navigate and easy to use.

    The app is also on iPad and Apple watch integration and plans to integrate siri for voice commands. Shilpa loves the app and has put a lot of effort into making it, she has also shot for videos eight hours in one go.

    According to Shilpa, “I started learning advanced yoga and have achieved my own fitness goals while working on the app”. Her point is that, If she can do it, so can you.

    Frequently Asked Questions

    Who is Shilpa Shetty Kundra?

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author.

    What is the startup that is funded by Shilpa Shetty Kundra?

    The startup that is funded by Shilpa Shetty Kundra is Mamaearth.

    What is the fitness app of Shilpa Shetty Kundra?

    The fitness app of Shilpa Shetty Kundra is Simple Soulful

    What is Mamaearth?

    Mamaearth is a startup that is known to sell mother and childcare products that are safe to use.

    What is Simple Soulful?

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.