As a name synonymous with glamour, fitness, and style, Malaika Arora has established herself as a leading figure in the Indian entertainment industry. Over the past two decades, she has seamlessly transitioned from a Bollywood diva to a fitness guru, fashion trendsetter, and one of India’s most trusted brand ambassadors.
What sets Malaika apart in the endorsement arena is her authenticity. She doesn’t just sell products; she embodies lifestyles. Whether she’s flaunting ethnic wear, advocating for clean eating, or promoting eco-friendly cars, her campaigns resonate because they mirror her real-life passions.
Her social media presence represents a mix of glamour shots, workout reels, and candid moments fostering a connection with millions, making her the perfect bridge between brands and consumers.
In this blog, we unravel Malaika Arora’s prolific portfolio of brand endorsements, categorized for clarity, and answer the most frequently asked questions about her collaborations. Let’s dive in!
List of Brands Endorsed by Malaika Arora
Malaika Arora, a Bollywood icon and fashion trailblazer, has long been a trusted face for brands seeking to blend glamour with mass appeal. With her magnetic presence, trendsetting style, and pan-Indian popularity, she has become a go-to ambassador for industries spanning fashion, beauty, fitness, and lifestyle. Her endorsements reflect her versatility, resonating with audiences across generations.
Gulab Oils
Lotus Herbals YouthRx
Get-A-Way
Skinnovation’s ‘Wonder’ Device
CHIQUE
Dromen & Co
Reebok
POND’s
Sunsilk
Toni & Guy’s Hair Meet Wardrobe
Anastasia Beverly Hills India
Kapiva
Shubh Tristar – The Gold Standard of Life
Gulmohar Blankets
Sugar-Free
Streax
Trend Laminates
The Label Life
Dabur Thirty Plus
Caprese
Swipe 3D Tablet
Diataal D
Raksha Pipes
RichFeel
Page3 Salon
Orika Spices
Gulab Oils
Malaika Arora became the brand ambassador for Gulab Oils in 2021. She endorses their range of cold-pressed oils, emphasizing the importance of consuming natural and healthy cooking ingredients.
As a fitness enthusiast, Malaika firmly believes in the benefits of a well-balanced diet. Her association with Gulab Oils helps promote the idea that healthy eating starts with the right cooking oil, ensuring better heart health and overall wellness.
Lotus Herbals YouthRx
Lotus Herbals YouthRx – Malaika Arora Brand Endorsement
In December 2021, she was announced as the face of Lotus Herbals’ YouthRx skincare line. This anti-aging range is infused with potent botanical extracts and clinically tested natural ingredients.
Malaika, known for her glowing skin and age-defying beauty, perfectly embodies the essence of this brand. She actively promotes the brand’s message that skincare should be effective, safe, and free from harsh chemicals, inspiring women to embrace a natural beauty regimen.
Muskaan Kapoor
Get-A-Way
Get-A-Way – Malaika Arora Brand Endorsement
Besides being a brand ambassador, Malaika Arora is also a strategic investor in Get-A-Way, a brand that sells guilt-free, protein-rich desserts. This collaboration reflects her dedication to maintaining a healthy lifestyle without compromising on indulgence.
She believes that fitness is about balance, and Get-A-Way offers a way for health-conscious individuals to enjoy sweet treats without feeling guilty. Her endorsement highlights how making small, mindful choices in eating habits can lead to a sustainable and enjoyable fitness journey.
Skinnovation’s ‘Wonder’ Device
Malaika endorses ‘Wonder,’ a non-invasive body sculpting device developed in Spain. This advanced technology is designed to build muscle and burn fat, making it an ideal solution for individuals who want to tone their bodies without undergoing invasive procedures.
With Malaika’s commitment to fitness and self-care, this endorsement lends credibility to the brand. She actively shares her experiences with the product, demonstrating its effectiveness in achieving a well-toned physique.
CHIQUE
Malaika has been named the official brand ambassador of CHIQUE, a contemporary fashion brand. Given her reputation as a fashion icon, this partnership highlights her sense of style and sophistication.
She showcases the brand’s elegant and modern designs, making it a go-to destination for women who want to look chic effortlessly. Her association with CHIQUE reflects her deep understanding of fashion and her ability to set trends that resonate with modern, confident women.
Dromen & Co
Malaika promotes Dromen & Co’s Organic Honey Hair Oil, a product that emphasizes the benefits of organic and chemical-free hair care solutions. She has always advocated natural beauty, making this endorsement an ideal match.
By sharing her personal hair care routine and the benefits of using honey-based oil, she encourages her followers to switch to healthier alternatives that nourish and strengthen the hair from the roots.
Reebok
Reebok – Malaika Arora Brand Endorsement
Malaika Arora has worked with Reebok, a globally renowned fitness and sportswear brand. She promotes their activewear, footwear, and workout accessories, inspiring people to embrace a more active lifestyle.
As a fitness buff, she regularly shares workout routines, styling tips, and fitness advice, making her an influential ambassador for a brand that encourages people to stay active and push their physical limits.
POND’s
Malaika has been associated with POND’s, endorsing its range of skincare products designed to give radiant and youthful skin. Known for her flawless complexion, she embodies the brand’s promise of nourishing and hydrating the skin.
She actively engages with the brand’s campaigns, emphasizing the importance of a good skincare routine for maintaining youthful and glowing skin.
Sunsilk
She has endorsed Sunsilk’s Keratinology, a popular hair care brand that offers a range of shampoos and conditioners for different hair types and concerns. Given her luscious locks and deep understanding of hair care, her association with Sunsilk helps strengthen the brand’s credibility.
She promotes the importance of choosing the right hair care products to maintain healthy, shiny, and frizz-free hair.
Toni & Guy’s Hair Meet Wardrobe
Toni & Guy’s Hair Meet Wardrobe – Malaika Arora Brand Endorsement
As a brand ambassador for Toni & Guy’s Hair Meet Wardrobe, she helped popularize the brand’s salon-quality hair styling products. Malaika has always been known for her perfectly styled hair, making this endorsement a natural fit. She showcases different hair styling techniques using Toni & Guy products, encouraging women to experiment with their looks and embrace their individuality.
Prayag
Prayag – Malaika Arora Brand Endorsement
Malaika Arora has also been the face of Prayag, a leading manufacturer of modern bath fittings and sanitaryware. Her association with the brand highlights elegance, luxury, and contemporary design in home aesthetics.
By endorsing Prayag’s range of stylish and durable bathroom fittings, she helps position the brand as a premium choice for homeowners looking to elevate their living spaces.
Anastasia Beverly Hills India
Malaika Arora collaborated with Anastasia Beverly Hills India, a globally renowned beauty brand famous for its premium makeup products, particularly eyebrow and contouring kits. As a beauty and fashion icon, her association with the brand highlights elegance and high-end glamour. She actively promotes the brand’s luxurious makeup products, sharing beauty tips, tutorials, and insights on achieving a flawless look.
Kapiva
Malaika Arora has collaborated with Kapiva, a brand that focuses on Ayurveda-based health and wellness products. As a strong advocate of holistic wellness, her association with Kapiva reinforces the importance of natural remedies and traditional healing practices.
She promotes products like herbal juices, superfoods, and detox solutions, educating her audience on their benefits for digestion, immunity, and overall well-being. Her endorsement aligns with her personal belief in maintaining a balanced and sustainable lifestyle.
Shubh Tristar – The Gold Standard of Life
Malaika Arora collaborated with Shubh Tristar, a luxury real estate project known for its high-end residential developments. With her presence at the event, ‘The Gold Standard of Life,’ she helped highlight the brand’s commitment to offering premium living experiences.
With Malaika’s association with Shubh Tristar, the brand reiterates its vision of elegance, modernity, and luxury. Her presence at the event contributed to the project’s exclusivity and appeal, making it a top choice among elite homebuyers.
Gulmohar Blankets
Malaika Arora has collaborated with Gulmohar Blankets, a brand known for its premium-quality blankets and home furnishings. A hallmark of her endorsement is the emphasis on comfort, luxury, and warmth, aligned with her image of elegance and sophistication.
By promoting Gulmohar Blankets, she shows how the right home essentials can enhance a person’s lifestyle. Her association with the brand reinforces the importance of premium home textiles for a cozy and stylish lifestyle.
Sugar-Free
Malaika Arora has collaborated with Sugar-Free, India’s leading low-calorie sweetener brand, promoting healthier alternatives to sugar. As a fitness icon and advocate of mindful eating, her endorsement aligns perfectly with the brand’s mission to encourage a balanced diet without compromising taste.
As part of her various campaigns, she has been emphasizing the benefits of Sugar Free products for individuals in managing their calorie intake while still enjoying their favorite foods.
Streax
Malaika Arora collaborated with Streax, a popular hair colour and care brand, to promote its range of professional and DIY hair color products. Her endorsement highlights the brand’s commitment to vibrant, long-lasting, and salon-quality hair coloring solutions.
As a style icon, her association with Streax reinforces the idea that bold and beautiful hair can elevate one’s overall look, making it easier for consumers to experiment with trendy and fashionable hair colours.
Trend Laminates
Trend Laminates – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Trend Laminates, a brand known for its premium-quality laminates that enhance interiors with style and durability. Her association with the brand reinforces its image as a top choice for modern home and office décor.
Through this partnership, Malaika showcases how laminates can bring elegance, sophistication, and a contemporary touch to interiors, making Trend Laminates a preferred brand among designers and homeowners.
The Label Life
The Label Life – Malaika Arora Brand Endorsement
Malaika Arora’s collaboration with The Label Life in April 2023 was a celebration of fashion’s transformative magic. As the brand’s Style Editor, she brought her signature elegance to a stunning campaign directed by the renowned Joseph Radhik.
With a vision of escaping the mundane through fashion, the brand film showcased how the right outfit can transport you to dreamier landscapes, even in the middle of routine activities. Malaika, a true style icon, reinforced this idea, emphasizing fashion.
Dabur Thirty Plus
Malaika Arora collaborated with Dabur Thirty Plus, a health supplement designed to help individuals maintain energy and vitality as they age. Her reputation as a fitness and wellness expert made her the perfect face for the brand.
Her endorsement focused on encouraging people to prioritize their well-being and adopt a proactive approach to aging with strength and confidence. She highlighted the importance of essential nutrients in daily life, reinforcing the brand’s message of staying active and energetic beyond thirty.
Caprese
Caprese – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Caprese, a premium handbag brand known for its stylish and contemporary designs. As the face of Caprese, she brings elegance and sophistication to the brand’s collection, making it the perfect accessory for modern women. Her endorsement highlights Caprese’s commitment to quality, craftsmanship, and high-fashion appeal.
Swipe 3D Tablet
Malaika Arora collaborated with Swipe Technologies to endorse the Swipe 3D Tablet, an innovative gadget designed for an immersive visual experience. With a sleek design and advanced features, the tablet was positioned as a smart choice for tech-savvy users. Her association with the brand aimed to highlight its modern aesthetics, functionality and appeal to young professionals and entertainment enthusiasts.
Diataal D
Malaika Arora took center stage in the Diataal D campaign #DilChaheSirfDiataalD in December 2023, delivering a powerful message on the importance of Vitamin D for a healthy heart and overall well-being.
As a well-known fitness and wellness icon, she perfectly embodied the brand’s philosophy by seamlessly integrating Diataal D, a multivitamin enriched with Vitamin D, into her daily routine.
The campaign, infused with humor and a fresh, engaging approach, aimed to make people more aware of the crucial role of Vitamin D in maintaining strong immunity and heart health.
Behind this impactful campaign was USV Consumer, the force behind Diataal D, strategically partnering with Malaika to strengthen its foothold in the nutrition market. Her influence and credibility helped the brand connect with health-conscious millennials, inspiring them to prioritize their well-being with Diataal D.
Raksha Pipes
In November 2023, Raksha Pipes, a flagship brand of The Shand Group of Industries, appointed Malaika Arora as its first-ever brand ambassador. The campaign featured Malaika stressing the importance of quality piping solutions in building a safe and durable home.
She highlighted a common mistake homeowners make—investing in interiors but neglecting plumbing quality, which can lead to seepage and structural issues. She emphasized Raksha Pipes’ key benefits, including durability, leakage resistance, and reliability, reinforcing the brand’s tagline, ‘Raksha – Jeevan Bhar Ki Suraksha.’
RichFeel
Malaika Arora has collaborated with RichFeel, a leading brand specializing in hair and scalp care solutions. As a brand ambassador, she promotes their range of advanced trichology treatments, including hair regrowth therapies and scalp care solutions.
Given her reputation for having luscious, healthy hair, her association with RichFeel strengthens the brand’s credibility in offering scientifically-backed hair care treatments. She highlights the importance of professional hair care, encouraging her followers to seek expert advice for maintaining strong and beautiful hair.
Page3 Salon
Malaika Arora collaborated with Page3 Salon, a luxury chain known for high-end beauty and grooming services. As a beauty and wellness advocate, her association with the brand emphasizes premium self-care experiences.
She endorses their cutting-edge hair styling, skincare, and spa treatments, encouraging individuals to invest in professional beauty services to enhance their overall appearance and confidence. Her collaboration strengthens Page3 Salon’s position as a go-to destination for modern grooming solutions.
Orika Spices
Malaika’s collaboration with Orika Spices aligns with her philosophy of mindful eating, ensuring that even everyday ingredients contribute to overall well-being. Her influence helps the brand connect with consumers who seek premium and authentic flavors in their culinary experiences.
She actively promotes Orika’s range of gourmet spices, emphasizing their purity, rich aroma, and ability to enhance the flavors of home-cooked meals. Through her endorsement, she educates her audience about the benefits of choosing natural, chemical-free, and sustainably sourced spices for a healthier lifestyle.
Conclusion
Malaika Arora has successfully cemented her status as a trendsetter in fashion, fitness, and wellness. Her association with renowned brands across diverse industries showcases her credibility, influence, and commitment to a holistic lifestyle.
With her magnetic screen presence, entrepreneurial ventures, and relatable persona, Malaika has carved a niche that transcends traditional celebrity boundaries.
Whether it’s skincare, fitness, fashion, or health-conscious food, she remains a trusted voice for millions. Her endorsements go beyond just promotional campaigns—they reflect her personal beliefs and values, making them more impactful.
With her continued presence in the industry, Malaika Arora will undoubtedly remain a powerful force in brand marketing, influencing consumer choices and inspiring a healthier and more stylish way of living.
FAQs
What type of brands does Malaika Arora typically endorse?
She endorses a mix of fashion, fitness, beauty, and lifestyle brands.
Is Malaika Arora a fitness brand ambassador?
Yes, she is known for her fitness and endorses fitness-related products and technologies.
Does Malaika Arora endorse any clothing brands?
Yes, she is the brand ambassador for Chique Clothing.
Does Malaika Arora endorse any beauty or cosmetic brands?
Yes, she has endorsements with brands like Anastasia Beverly Hills.
