Justdial has developed into a one-stop shop for many consumers looking for information about different goods and services in the technologically advanced world of today. Justdial connects millions of people with nearby companies through its huge database, which serves a wide range of industries. Justdial business plan focuses on expanding local search services, increasing user engagement, and growing revenue through premium listings and advertising.
About Justdial
Justdial Business Model
How Justdial Makes Money | Justdial Revenue Model
USP of Justdial
Just Dial SWOT Analysis
About Justdial
V.S.S. Mani created the Indian search services company Justdial in 1996. After earning a Bachelor of Commerce degree, Mani’s business adventure started with the goal of giving customers thorough information about goods and services. Despite having few resources, Mani persisted and established the groundwork for Justdial, which is today a vital aspect of many Indians’ lives.
Initially, Justdial was a phone-based local search engine that let users call and ask questions about different local companies. Justdial moved to an online platform with the introduction of the internet, opening up its services to a wider audience. Currently serving a diversified customer base, Justdial provides a wide range of services via its website, mobile app, and phone services, from e-commerce to local search.
Purbalee Dutta
Justdial Business Model
Let’s say someone owns a repair shop and offers auto repair services in a specific location in order to comprehend Justdial’s business strategy. A person who offers auto repair services wants the people in the neighbourhood where he operates to be aware of his business. He will therefore pay Justdial a certain fee, and they will list his company on their site. By doing this, the concerned party will be able to obtain more leads from Justdial subscribers.
Simply said, Justdial charges a certain amount of money to companies that want to list on its site. Businesses that offer a certain amount are listed on Justdial, and prospective clients can contact them by visiting Justdial.
Because of the listings on their platform, Justdial, which has been in the listing business for years, has a large database of businesses. Businesses realise the benefit of being included; thus, the company has successfully turned the database entries into paid advertisements. Justdial has increased its search users by putting a lot of effort into its marketing and brand image. Businesses received leads as more people began using the listing services.
How Justdial Makes Money | Justdial Revenue Model
The core of Justdial’s business strategy is giving its users thorough, trustworthy, and simply available information about its goods and services. The business makes money in a number of ways.
- Generating Revenue Through Listing and Advertisement: Justdial makes money by connecting companies with consumers who are interested in their goods or services and supplying them with qualified leads.
- Generating Revenue Through Lead Generation: To improve their visibility and draw in new clients, nearby companies can purchase premium listings and ads on Justdial’s platform.
- Generating Revenue Through E-commerce: Users can buy goods and services directly through Justdial’s platform, thanks to its e-commerce offerings. Every transaction generates a commission for the business.
Justdial Financials
Reliance Retail-owned Justdial had a strong Q3 FY25, with net profit jumping 42.7% year-on-year to INR 131.5 crore, up from INR 92.1 crore in the same period last year. However, compared to the previous quarter, profit dipped 14.3% to INR 153.52 crore.
Justdial posted its highest-ever quarterly revenue, with net operational revenue at INR 287.33 crore, up 8.4% YoY and 0.9% QoQ.
Including other income of INR 77.41 crore, the company’s total income for the quarter stood at INR 364.74 crore.
EBITDA also showed strong growth, up 43.4% YoY to INR 86.6 crore, with the EBITDA margin improving to 30.1%, compared to 22.8% a year ago.
USP of Justdial
Just Dial’s extensive database, easy-to-use design, multi-platform accessibility, and trustworthy information are among its distinctive selling points.
Just Dial SWOT Analysis
Strengths
- It offers details and a prompt, dependable response.
- It has a large customer base and was one of the first to enter the market.
- The platform gains credibility and trust by including user-generated reviews and ratings. It assists users in selecting a business with greater knowledge.
Weakness
- Global online giants like Google and niche service platforms like Zomato and Practo are fierce rivals to Justdial. These businesses are well-established in the market and possess significant resources.
- A sizable amount of Justdial’s income is generated by companies purchasing premium listings and advertising. Because of this, the business may be more susceptible to shifts in the economy and in advertising trends.
Opportunity
- There is a chance for Justdial to expand its offerings beyond local search. This can entail adding more e-commerce functionality, growing into new areas, or offering value-added services like scheduling appointments.
- Adopting cutting-edge technology like artificial intelligence (AI), machine learning, and data analytics can improve search results’ accuracy and user experience.
Threats
- Technology is advancing so quickly that it may create new rivals or upend established business strategies. Remaining competitive requires staying ahead of technology advancements.
- Justdial’s activities may be impacted by modifications to laws or policies pertaining to internet companies, data privacy, or advertising practices.
Conclusion
The success of Justdial is proof of the value of tenacity and creativity. V.S.S. Mani, the company’s creator, had an idea for a platform that would give consumers immediate access to thorough information about a range of goods and services. Despite many obstacles, Mani’s perseverance resulted in the creation of Justdial, which is now a vital tool for millions of Indian users.
All things considered, Justdial’s large database and powerful brand recognition are important advantages; yet, in order to be competitive, it must keep an eye on changing industry trends and technology developments. Long-term success will also depend on service diversification and ongoing innovation.
Sakshi Jadhav
FAQs
What is Justdial?
Justdial is a local search engine platform that provides information about businesses, products, and services across India. It connects consumers with businesses.
How does Justdial make money?
Justdial primarily generates revenue through advertising and business listings. They offer various advertising packages to businesses.
How does Justdial benefit consumers?
Justdial provides consumers with a convenient way to find information about local businesses, compare prices, read reviews, and connect with businesses directly.
How Justdial works?
Justdial works as a local search engine where users can find businesses and services near them. You search for something, and it shows contact details, reviews, and options to call or book directly.
Is Justdial profitable?
Yes, Justdial is profitable. In Q3 FY25, the company reported a net profit of INR 131.5 crore, which was a 42.7% increase year-on-year.
Why do people call Justdial?
People call Justdial to quickly find local businesses and services, such as restaurants, doctors, plumbers, or salons. It provides instant access to contact details, addresses, user ratings, and reviews. Many also use it to compare service providers, book appointments, or get recommendations, making it a handy helpline for everyday needs.