Tag: Jupiter

  • Best Money Saving Apps in India: Daily Digital Piggy Bank Apps to Grow Your Savings

    How many times have you broken your pot to withdraw your savings from the piggy bank? If you’ve also done this, then you know the temptation to break the pot and take the money out. But this was a traditional method of saving. In this era, you can save whenever you spend. Want to know how? Then stay tuned with this article.‌‌

    So many tactics we adopt in order to save our money for our future needs. Traditionally, we used to save our money in piggy banks. Whenever we have some extra pennies, we put that money in a piggy bank and wait until it is full. This way, we accumulate a handsome amount of money through small savings.

    As mentioned, this is a traditional method, but today we have the privilege to use digital technology for saving as well. Now we can automate our savings without any extra hustle by leveraging the benefits of digital savings apps. These apps are designed to boost savings by contributing a small chunk of daily spending into gold or investing it into different portfolios, which, with large returns, yields a handsome profit.

    What Are Digital Saving Apps?

    Digital saving apps facilitate saving by leveraging AI and technology. These apps help you to save every single penny, and in addition to that, provide interest on it. You can create your goal for future spending and start saving for that goal now. Each day, when you see yourself going toward your goal will create a habit of saving in you and motivate you to continue further.

    Top 12 Digital Saving Apps

    There are many digital savings apps in the market, but the following are the best digital apps that you must try to make a profit.

    S.No. App Key Benefit for Users Best For
    1 Gullak Automates small savings from daily expenses Users who want micro-savings without effort
    2 Spenny Invests spare change into digital gold Beginners looking to save + invest
    3 Fello Gamified savings with rewards Gen Z/Millennials who like gamification
    4 Wizely Goal-based savings with rewards People who like setting & tracking goals
    5 Fi money Smart savings, spending insights, and rewards Salaried professionals managing money
    6 Jar Saves spare change in digital gold First-time investors & savers
    7 Jupiter Smart banking with budgeting & tracking tools Tech-savvy users wanting a neobank
    8 Deciml Invests spare change in mutual funds Young adults wanting passive investing
    9 Cred Rewards for paying credit card bills on time Credit card users seeking rewards
    10 YNAB Powerful budgeting tool based on zero-based method Serious budgeters seeking control
    11 Digit Automatically saves based on spending patterns Busy individuals who want hands-off saving
    12 Cash Karo Earns cashback and coupons on online shopping Shoppers who want to save while spending

    Gullak

    Rating 4.3/5
    Best For Micro-saving and auto-investing
    Daily Savings App - Gullak
    Daily Savings App – Gullak

    Many of you are very much familiar with the word “Gullak”, as it is widely used by us for saving pennies and small amounts. Gullak is a goal-based saving app that helps to maintain consistency in saving and also to move towards your goal of saving. The amount we save in Gullak is invested in digital gold, which is 24k pure gold. This way, you can earn some interest on your savings through appreciation in the gold price.

    Set your goal with as low as Rs 10 per day and automate the whole process of saving via the autopay facility. Currently, this app supports autopay from three UPI platforms like PhonePe, BHIM, and PayTM. You can adjust the contribution, pause, or revoke the autopay anytime.

    The most influential feature of this app is saving on your spending. Whenever you spend your money digitally, it automatically rounds off the amount spent and invests in digital gold. For example, if you make a payment of Rs194, it rounds off the figure to the nearest 10 and invests the remaining amount of Rs6. This way, it accumulates a handsome amount of money by aggregating these small savings.

    Features of Gullak

    • It invests in digital Gold provided by Augmont, where the buying and selling price is based on the wholesale market price.
    • Flexibility to change the duration of your goal, the amount of autopay, and the multiplier.
    • No KYC is needed for Gold investment below 30gm.

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    Spenny

    Rating 4.5/5
    Best For Newbie Investors
    Daily Savings App - Spenny
    Daily Savings App – Spenny

    Automate your saving habit with Spenny, which is a spare change investment platform. The working of this app is similar to Gullak, but it has certain advantages. Whenever you spend money digitally, it accumulates your transaction data, and based on your transaction, it rounds up the figure to the nearest 10.

    It holds all your rounded-up money in a cart and invests the whole amount into your desired investment option. There is a minimum threshold limit in the cart set by you, which means it invests your money when this threshold is met.

    Let me clear one most common doubts, it doesn’t deduct the money to round up whenever you make any transaction. It accumulates the spare change in the cart and only deducts the money via autopay when it reaches the threshold limit decided by you.

    Features of Spenny

    • There is no lock-in period, which means you can withdraw your money whenever you want.
    • It provides multiple investment options like Pennywise, mutual funds, and digital gold.

    Fello

    Rating 3.7/5
    Best For Gaming Enthusiast
    Daily Savings App - Fello
    Daily Savings App – Fello

    Fello is a game-based digital saving app that enriches the saving experience with the fun and joy of built-in games. It offers two investment options to save money: fellow flo and digital gold. Users can opt for any of these two options to grow their savings and earn some interest. Digital gold of Fello is provided by Augmont, which is a government, BIS, and NABL-accredited Gold provider.

    Apart from saving and investing in Gold and Fello Flo, Users can play exciting games and win rewards. This app provides a token for every single rupee you save, and you can use those tokens to play games. Also, every Rs500 of weekly savings makes you eligible to win a tombola ticket.
    A Tambola ticket is like a lucky draw coupon where you win a reward if your ticket number matches the leaderboard number. Every Friday at 6 PM, they announce the draw number.

    Features of Fello

    • 10% fixed return if you choose Fello Flo, which is a decent return compared to other fixed investment options available. This return may change anytime.
    • Along with the Fello Flo, the Digital Gold investment option is also available from a trusted provider, Augmont.
    • Win a Fello token every time you save some bucks, and use these tokens to play games.

    Money Saving Apps

    Wizely

    Rating 4.2/5
    Best For Saving and future Plans
    Digital Piggy Bank App - Wizely
    Digital Piggy Bank App – Wizely

    Wizely is a savings app to improve your financial discipline and make sure you never run out of money at the end of the month. This app comes with many exciting features and gives a reward whenever you take one step forward toward your goal. There are some saving plans already created, like an emergency plan, safety plan, and growth plan, or you can create your custom plan and start saving.

    The funds are automatically saved in the form of digital gold to earn some interest. Whenever you save some money and fulfil the challenges, it will provide you with a wellness score and a scratch card. The reward earned through scratch cards can easily be transferred directly to the bank account through UPI. Wizely Wednesday is another exciting reward contest to win rewards up to Rs 25 lakh.
    Your savings are in autopilot mode with Wizely, and it will also track your spending and all the transactions in one place.

    Features of wisely

    • Budget creation and monitoring of the expenditure to build financial discipline.
    • Save more and take on challenges to win scratch cards and earn monetary rewards.
    • Expense categorization to prevent you from overspending.

    Fi money

    Rating 4.5/5
    Best For Working professionals
    Best Money Saving Apps India - Fi Money
    Best Money Saving Apps India – Fi Money

    Fi Money is a one-stop solution for accounts, savings, investment, UPI, and lending. It is a neobank with a partnership with a federal bank that provides an enhanced banking experience to its customers. It is loaded with all the basic facilities of a traditional bank, with no minimum balance requirements and zero forex charges. RBI-approved Fi money insures your money up to Rs 5 lakh. Smart deposit is the piggy bank of this app to save money for your goals.

    It allows you to save money for your vacations, a new house, a car, and many more. With the benefit of saving, it gives an interest of 5.45% on the amount you save. If you want to earn some extra interest of 5.95%, then you can simply switch to fixed deposits with the convenience of your smartphone.
    For better convenience and transparency, it connects all your bank accounts to its platform so that you can view all your transactions and bank balances in one place.

    Features of Fi money

    • Multiple saving and investment options are available to choose from, based on your saving goal.
    • The Fi jump feature to earn a fixed interest of 9% every year and see your investment grow every day. Also, withdraw your investment anytime to your account.
    • Have a collection of direct and commission-free mutual funds to invest in.

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    Jar

    Rating 4.3/5
    Best For Micro saving and gold investment
    Best Daily Saving App - Jar
    Best Daily Saving App – Jar

    Jar is a digital Gullak to save your hard-earned money into 24K digital gold. Just like you put pennies into your traditional Gullak, you can put spare change into a jar. This spare change is automatically debited from your account via UPI mandate. Jar is the best app for saving money in India digitally.

    Whenever you make any digital transaction, Jar rounds up the value to the nearest 10 and invests the remaining spare change into your digital goal. SafeGold is the digital gold provider of Jar, which enables investing in digital gold to be feasible. One can easily withdraw the investment at any time with a single click.
    Jar also provides real-time updates on Gold prices through the chart. Also, there is a spin reward awarded to you whenever you save some money in it.

    Features of Jar

    • You can choose to withdraw your savings either into a bank account or in the form of physical gold, which will be directly delivered to your home.
    • There is no lock-in period and minimum amount for withdrawal.
    • Seamlessly automate your savings via autopay and pause or revoke it anytime.

    Jupiter

    Rating 4.4/5
    Best For Expense tracking and management
    Best Saving App in India - Jupiter
    Best Saving App in India – Jupiter

    Jupiter is a federal bank-backed digital asset management platform that is loaded with banking facilities, investments, debit and credit card management, savings, and transaction tracking. Jupiter offers savings pots to save for future purchases. This pot lets you be aware of your savings for your goal and keeps you disciplined.
    Apart from saving, you can also make investments in direct mutual funds with no commission. These are no-penalty mutual funds, which means you don’t need to pay any penalty for SIP default.

    A zero balance account with no forex charge is another notable feature of this app. Just like Fi money, you can configure your bank accounts and see all your transactions and bank balances at one single interface. It provides a Jupiter debit card with no annual maintenance charge. Earn a reward of 1% whenever you make a purchase using this card, also freeze and sleep the card with a single tap.

    Features of Jupiter

    • Categorized insight into all the expenditures made through any of your bank accounts.
    • Intuitive interface to manage everything at a glance.
    • Get a 1% reward not only on debit card transactions but also on purchases through UPI.

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    Jupiter is a neobank, a digital banking startup founded in 2019 by Jitendra Gupta. Know more about the funding, investors, growth, revenues, etc.


    Deciml

    Rating 4/5
    Best For Daily basis investment into different portfolios
    Best Saving App in India - Deciml
    Best Saving App in India – Deciml

    Deciml is the next app on our list of digital portfolios. Like other saving apps we discussed so far, this also has the functionality to save your spare change and invest in a fixed return instrument. This supports all debit cards, credit cards, UPI, net banking, and ATM transactions to accumulate spare change.

    While other apps invest your spare change in digital gold or mutual funds, this app invests your money into Lendbox. Lendbox is a P2P investment platform certified by the RBI. It invests your money into a diversified portfolio to earn interest on your savings. Deciml is currently working on implementing mutual funds and crypto in its investment portfolio. It’s a piggy bank app in India that supports all credit cards and helps you save money.

    Features of Deciml

    • The main feature of Deciml, which differentiates it from Jar and Gulllak, is that it invests your spare change on a daily basis. It doesn’t wait to reach a certain amount to invest.
    • Offers return up to 10%, which is approximately 3X the savings account return, and 2.5X the FD return.

    Cred

    Rating 4.7/5
    Best For Credit card users
    Best Money Saving Apps in India Digitally - Cred
    Best Money Saving Apps in India Digitally – Cred

    Cred is a credit card management app that delivers amazing credit card-related services that eventually help you save a lot of money. The use of Credit cards is now very common among people, also most people tend to hold more than one credit card at a time. Credit cards come with a lot of benefits, only if you use them in a disciplined manner, and here Cred plays an exceptional role.

    It helps in the timely payment of your credit card dues by reminding you of the due date. You can monitor all your credit cards in one place, their spending, EMIs, outstanding amount, and many more things. Apart from making you disciplined in credit card use, it also showcases the hidden charges associated with these cards.

    It offers free credit scores to you from top credit rating agencies like Experian and CRIF. Cred allows you to become a member if you fulfil certain eligibility criteria. It checks your credit score when you apply for membership and approves you as a member if your credit score falls above the eligible score.

    Features of Cred

    • Whenever you make a credit card bill payment through this app, it will reward you the Cred coins by which you can use to unlock exclusive rewards.
    • Since your Credit score depends on your credit behaviour, this app uses AI to provide you with the statistics of your spending patterns and usage.
    • Multiple credit card management facilities in one app, now there is no need to download separate apps for all your cards.

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    YNAB

    Rating 3.7/5
    Best For Creating and Tracking Budget
    Best Money Saving Apps in India Digitally - YNAB
    Best Money Saving Apps in India Digitally – YNAB

    YNAB (You Need a Budget) is an app that acts as your personal finance manager that taking care of all your finances. It helps to manage all your finances in one place and also to make smart financial decisions. Integrate all your bank accounts in one place and see all your finances.

    The goal-tracking feature will help you to track your progress at a glance. This app doesn’t allow you to save money on it, but it helps in different aspects of saving. Smart categorization of your expenses will help you monitor your expenses at the top.

    Features of YNAB

    • Target setting for your goal to achieve it even faster.
    • Adjust your spending and move the money from one category to another seamlessly.
    • Easy monitoring of spending, goal progress, and budget.

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    Digit

    Rating 4.4/5
    Best For Automated, Hands-Off Savings
    Daily Money Saving App - Digit
    Daily Money Saving App – Digit

    Digit is an AI-powered savings app that automatically analyzes your spending habits and moves small amounts of money into savings without you noticing. It helps you save for multiple goals like emergency funds, vacations, or debt repayment. The app removes the need for manual budgeting or transfers, making it ideal for people who want a hands-off approach to saving. Digit also offers features like overdraft prevention and investment options. It’s especially useful for users who struggle with consistent saving habits.

    Features of Digit

    • Digit analyzes your income and spending habits to save small, safe amounts daily without manual input.
    • You can create multiple savings goals like travel, emergency funds, or debt repayment, and Digit allocates funds accordingly.
    • Digit monitors your bank balance and transfers money back if needed to help you avoid overdraft fees.

    Cash Karo

    Rating 4.2/5
    Best For Cashback and Coupons on Shopping
    Best Digital Money Saving App - CashKaro
    Best Digital Money Saving App – CashKaro

    CashKaro is a cashback and coupons platform that helps users save money on online shopping. When you shop through CashKaro’s partner links, you earn real cashback on purchases from sites like Amazon, Flipkart, Myntra, and more. The cashback can be transferred to your bank account or redeemed as gift cards. It also offers exclusive deals and coupons to boost your savings. Ideal for regular online shoppers who want extra value on every purchase.

    Features of CashKaro

    • You earn cashback when you shop on popular sites like Amazon and Flipkart through CashKaro.
    • It gives you exclusive coupon codes to save more money.
    • You can refer friends and earn extra cashback from their purchases.

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    Conclusion

    Saving and investing for a future goal is the best thing you can start today, and these digital savings apps will help you in your journey. Today, we have a plethora of investment and saving options to choose from. You need to choose the right option that best suits your goals and requirements.‌‌ Don’t think too much, just create your goal and start saving by choosing the best-saving App from the list we have provided.

    FAQs

    What are the benefits of Digital savings apps?

    Digital savings apps can make the process of saving money easier over time. You can fill your piggy bank automatically so that savings goals can be met without stress, and it also helps you on tough days by automatically saving for you as you are spending. Some apps are programmed to make payments rounded off to the nearest whole number and save away the “change” you would receive if the transaction were done in cash.

    Why is saving important?

    Saving provides a financial “backstop” and provides financial security and freedom, and it also secures you in case any financial emergency arises. One can avoid debt, pay off loans, live their dream life, and avoid further debt if they have saved a sufficient amount.

    Which are the apps like Jar?

    Some of the apps like Jar

    • Gullak
    • Cred
    • Spenny
    • Fello
    • Wizely
    • Fi Money
    • Jupiter
    • YNAB
    • Deciml

    Which is better in Gullak vs Jar?

    Gullak and Jar are both digital savings apps that help you save money easily, but they work a bit differently. Gullak focuses on automating small savings by rounding off your daily expenses and putting the extra change aside, making saving effortless. Jar, on the other hand, also saves your spare change but invests it directly into digital gold, helping your savings grow with potential returns. So, if you want simple, automatic saving, Gullak is great. But if you want to invest your small savings in gold, Jar is a better choice.

  • Jupiter – How it Extends the Banking that Keeps Pace with You?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Money transactions are a part of our daily life now! Nowadays, Rs 100 to Rs 200 are even transferred online. In today’s world, nobody needs to carry cash along with themselves anymore whenever outdoors. Life has become quite easy now because no one has to really be afraid of thefts and other impending risks involving money. This is all because of the emergence of digital banking. This digital banking, which sprouted under the umbrella of physical banks or financial institutions is now rapidly growing to be a new entity, where all the retail banking services are offered to the customers independently.

    Jupiter is one of the promising digital banking startups that is modeled on the neobanking concept. Headquartered in Mumbai, Maharashtra, Jupiter promises a wide range of banking and account-related services, unique savings pots, real-time spend breakdowns and insights, real-time monitoring of your net worth, and more, all of which might also present you excellent rewards. Therefore, with Jupiter, you can master your own money without any hassles. There’s no scene of hidden fees at Jupiter. This banking company also provides its users with instant rewards like no one else.

    Hooked? Read the Jupiter success story below along with knowing about the industry, Founders and team, Startup story, Business model, Revenue model, Funding and Investors, Competitors, and more!

    Jupiter – Company Highlights

    Startup Name Jupiter
    Headquarters Mumbai, Maharashtra, India
    Sector Banking, Fintech
    Founder Jitendra Gupta
    Founded 2019
    Valuation $710 million
    Website jupiter.money

    Jupiter – About
    Jupiter – Industry
    Jupiter – Founder and Team
    Jupiter – Startup Story
    Jupiter – Mission and Vision
    Jupiter – Business Model
    Jupiter – Employees
    Jupiter – Funding & Investors
    Jupiter – Investments
    Jupiter – Shareholdings
    Jupiter – Acquisitions
    Jupiter – Growth and Revenue
    Jupiter – Partnerships
    Jupiter – Advertisements and Social Media Campaigns
    Jupiter – Competitors
    Jupiter – Future Plans

    Jupiter – About

    Jupiter is a banking app which delivers a banking experience that fluidly changes with the speed of the user. Jupiter guarantees transparency in financial transactions by demystifying technical banking jargon. With a wide range of modern features, the app provides insightful analysis based on spending habits. Jupiter makes financial management simple and confident, enabling users to move confidently and easily across the banking environment.

    Besides this it also integrates unique facilities to the customers of monitoring their wealth, offers real-time spend breakdowns with insights, and helps them with convenient savings pots for the customers to save for their purchase. Furthermore, all of these can be managed on a real-time basis. The amount on your Jupiter account can easily be withdrawn from any of the nearest ATMs in your locality. Jupiter is also considered among one of the fastest payment apps based on UPI.

    Jupiter – Industry

    The Indian banking sector is forever booming. According to the RBI, the banking sector of India is sufficiently capitalized and well-regulated. Besides, the credit, market, and liquidity risk studies have also indicated that the banking sector in India is resilient and can also withstand global downturns.

    The finance and banking space was further backed up by the ‘Pradhan Mantri Jan Dhan Yojana, which was launched by Prime Minister Narendra Modi in 2014. This has been done primarily to ensure the spread of the banking sector to the rural parts of the country. Anyways, the banking sector, as of 2021, has already been almost digitized, where most people prefer their transactions to be online rather than being offline. Besides, with the rise of the various FinTech companies, availing efficient digital banking services has now been faster and easier than it was ever before.

    In 2023, the global neobank market is projected to grow from $143.29 billion in 2024 to $3,406.47 billion by 2032, a remarkable compound annual growth rate (CAGR) of around 48.6%. Due to their meteoric rise and widespread adoption of digital banking technologies, neobanks are positioned as major players reshaping the global financial environment.


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    Jupiter – Founder and Team

    Jitendra Gupta

    Jitendra Gupta, Founder and CEO at Jupiter
    Jitendra Gupta, Founder and CEO at Jupiter

    Jitendra Gupta is the founder and CEO of the company, Jupiter. He was the Managing Director of PayU for more than two years before founding Jupiter. Prior to that, Jitendra Gupta founded a company as well, named Citrus Payment Solutions Pvt. Ltd. Besides, he was also the Chief Manager and the Regional Sales Manager of ICICI Bank where he worked for a total period of seven years. Jitendra Gupta began his career as an Article Trainee at Lodha & Co. and then had a brief stint as a Staff Accountant at RSM & Co. Jitendra Gupta pursued his BCom degree from the Sydenham College of Commerce & Economics and then went on to obtain a degree as a Chartered Accountant. He is also a founder at Digifin.

    Jupiter – Startup Story

    Jitendra Gupta then had served Naspers-owned PayU for 3 years when he began his second phase of entrepreneurship in August 2019 and planned to found “something large and impactful”, which he missed out on even after staying in the startup ecosystem for over 10 years. Gupta eventually decided to leverage his finance and banking experience in the form of a disruptive idea of revolutionizing the traditional banking system. He aimed towards building a mobile-first experience for all of the Indians. His plan of building a cost-effective and bright digital banking space for the Indians eventually was materialized in the form of Jupiter, with the help of which the younger generations would be able to manage their money well.


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    Jupiter – Mission and Vision

    Jupiter was built with a vision of disrupting the Indian banking system, thereby standing as a business that would transcend the mere transactional relationship with customers.

    Jupiter founder, Jitendra Gupta said,

    “We wanted to deliver a personalised banking experience with the mindset of an internet company. Our customer service is not differentiated based on a customer’s balance, and we give them an instant resolution to their needs”.

    Jupiter Logo
    Jupiter Logo

    The neobanking company is named Jupiter because they dream to becoming the biggest financial services company in India.

    “We called our product Jupiter, which is the biggest planet, because we have aspirations to become the largest financial services company in India,” said Jupiter Founder Jitendra.

    Jupiter – Business Model

    Jupiter serves as a digital banking company, which offers a wide range of exciting facilities to help and satisfy the growing demands of young and old in India.

    The business model of this company is loosely based on UK’s digital mobile-only bank, Monzo, and Brazil’s Nubank.

    Jupiter offers four products to save money, as per expert insights, monitor their savings effectively, and earn rewards as per news report of 2021. The largest banking partner of the company is Federal Bank, followed by NPCI and VISA.


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    Jupiter – Employees

    Jupiter announced Employee Stock Ownership Plan (ESOPs) worth $4.9 million in liquidity transactions for both its past and present employees, as per news dated Aug 5th, 2024.

    “The Founder and CEO of neobank Jupiter, Jitendra Gupta said “ESOPs instil a true feeling of ownership amongst individuals and are the key to creating long-lasting, generational wealth.”

    Jupiter – Funding and Investors

    Jupiter has raised a total of $169.5 million over the six funding rounds it has seen so far.

    Here are the funding details:

    Date Transaction Name Money Raised Lead Investors
    Jun 21, 2024 Venture Round $2.4 million Peak XV Partners
    Dec 30, 2022 Debt Financing $1 billion Alteria Capital
    Dec 27, 2021 Series C $86 million Peak XV Partners, QED Investors, Tiger Global Management
    Aug 5, 2021 Series B $45 million Global Founders Capital, Matrix Partners India, Nubank, Peak XV Partners
    Apr 8, 2020 Series A $2 million Hummingbird Ventures
    Nov 5, 2019 Seed Round $24 million Peak XV Partners

    Some leading investors of Jupiter are Global Founders Capital, Sequoia Capital, Matrix Partners, and more.

    Jupiter – Investments

    Jupiter has made a total of 2 investments to date.

    Here’s the list of the Jupiter’s investments:

    Date Company Name Funding Round Amount
    September 6, 2022 Dust Labs seed round funding $7 million
    July 27, 2021 Pencilton pre-seed investment $330K

    Jupiter – Shareholdings

    Here are the prominent shareholders of Jupiter as of May 2024 (source Tracxn):

    Jupiter Shareholdings (As of May 2024)
    Jupiter Shareholdings (As of May 2024)
    Shareholder Percentage
    Jitendra Gupta 36.5%
    Sequoia Capital 11.4%
    Matrix Partners India 9.4%
    QED Investors 4.4%
    Beenext 4.2%
    Invopps 3.4%
    3one4 Capital 3.3%
    Tiger Global Management 2.8%
    Rocket Internet 2.5%
    ESOP Pool 8.2%
    Others 13.9%

    Jupiter – Acquisitions

    Jupiter has acquired two companies till date, which goes by the name sumHR acquired on September 17, 2023, and EasyPlan, an AI-powered financial savings app acquired on June 28, 2021.

    Jupiter – Growth and Revenue

    The beta app of Jupiter serves 100,000+ users who had signed up to the waitlist and eventually was about to be rolled out to the general public as well as per the news report of June 2022. Jupiter released the Bullet Money app in 2020, a micro-lending (‘Buy Now Pay Later’) app that to extend small-ticket loans up to INR 10,000 for the customers to use for UPI-led purchases. The Bullet Money app has been renamed Jupiter Edge, where the credit limit is calculated based on your credit score.

    Revenue

    Jupiter Financials FY21 FY22 FY23 FY24
    Operating revenue INR 18,000 INR 42 lakhs INR 7.1 cr INR 51.2 cr
    Total expenses INR 26 cr INR 183 cr INR 359.9 cr INR 330.1 cr
    Profit/Loss Loss of INR 14.18 cr Loss of INR 156.3 cr Loss of INR 303.97 cr Loss of INR 233.63 cr
    EBITDA Margin -115% -810.57% -202.4%
    Jupiter Financials FY24
    Jupiter Financials FY24

    The fintech company Jupiter recorded a seven-fold increase in its operating revenue, reaching INR 51.2 crore in FY24, up from INR 7.1 crore in FY23.

    Despite the spike in revenue from operations, the company managed to reduce its consolidated net loss, lowering it from INR 303.97 crore in FY23 to INR 233.63 crore in FY24, a 23.1% drop. Jupiter’s financial dynamics highlight the impressive techniques and strategies utilised while operating in the competitive fintech space throughout the given fiscal year.

    Notably, Jupiter also reduced its total expenses such as software and technology, digital infrastructure investments, legal, advertising, and other operational expenses. These efforts led to a reduction of expenses to INR 330.1 crore in FY24 from what used to be INR 359.9 crore in FY23. An 8.3% decrease in overall expenses.

    Jupiter Expenses Breakdown

    Jupiter Expenses Verticals FY20 FY21 FY22
    Employee benefit expenses INR 2.77 cr INR 17.94 cr INR 68.6 cr
    Marketing and advertising INR 0.5 cr INR 1.37 cr INR 50.14 cr
    Rent INR 0.86 cr INR 1.74 cr
    IT and Communication Costs INR 0.13 cr INR 1.88 cr INR 20.31 cr
    Professional and legal fees INR 0.26 cr INR 1.3 cr INR 16.94 cr
    Others INR 1.78 cr INR 1.6 cr INR 27 cr

    Jupiter – Partnerships

    Jupiter has previously partnered with Federal Bank and Visa, which powers the neobank that allows users to issue zero-balance savings bank accounts and debit cards. It also has an association with Axis Bank along with the Federal Bank to offer savings bank account features.

    In 2022, Jupiter partnered with Razorpay, choosing it as their primary payment platform, particularly for lending operations. Later in 2024, Jupiter found themselves partnered with Bold Care to address finances and intimacy.

    Jupiter – Advertisements and Social Media Campaigns

    Make Any Day Salary Day, #MonthEndKaTheEnd

    Make Any Day Salary Day – End of shady loan apps

    This advertisement video emphasizes the risks associated with taking out month-end loans from questionable apps. In the movie, a Pehelwaan, a goon employed by these rapid loan applications to retrieve any money they have loaned to defaulters, is shown.

    It exposes the unsavory truths of obtaining quick loans from these kinds of apps, particularly month-end loans. The endearing account of one such Pehelwaan serves as a warning about the dubious nature of these lending apps, their exorbitant interest rates, and their concealed terms and conditions.

    Jupiter – Competitors

    The top competitors of the company Jupiter are as follows –

    Fi

    Fi is the topmost competitor of Jupiter. It is headquartered in Bengaluru, Karnataka, India, and was founded in 2019. Fi competes in the Fintech field.

    NiYO

    NiYO is perceived as one of the top competitors of Jupiter like mentioned above. This is also a Bengaluru-based company that was founded in 2015.

    Jupiter – Future Plans

    Jupiter is set against the challenge of maintaining the “fine balance between compliance and agility.”

    As per January 2023 news report, the company is seeking to differentiate itself from competitors by offering users customized and agile credit products.

    FAQs

    Is Jupiter neobank safe?

    Jupiter neobank is a fair and transparent digital bank, which ensures that its charges structure is fair. The digital bank doesn’t rely on any hidden fees.

    What is a Jupiter zero balance account?

    Jupiter is designed as a digital bank for the convenience of the uses across the country. The bank promises to be a 100% digital bank, built in partnership with Federal Bank, which extends the zero-balance advantages for the customers where the users shall not have to pay any fees against the saving bank that they will open with Jupiter.

    Is Jupiter a banking app?

    Jupiter is a digital banking app, established with a simple aim, which is to deliver a banking experience that keeps pace with the users.

  • Marketing Strategy of TVS Motor| TVS Marketing Mix

    The two-wheeler vehicles market in India is quite competitive. They share 75% of the total vehicles across India. Statistics show that the sale of Two-wheeler vehicles in India decreased in 2021. The previous year’s sales were recorded to be 15.12 million units. TVS Motor sold around 2 lakhs 51 thousand units in December 2021. It is among the largest two-wheeler manufacturing vehicles with its popular models – Raider 125, Apache RTR 160 4V, and Ntorq 125. Through its innovation in products, the company has reached new heights. The company recently entered the two-wheeler electric space and launched its electric scooter. Let us get insights into the marketing mix of TVS Motors that makes it count among the top manufacturers of two-wheeled vehicles in the country.

    Foundation
    Interesting Facts about TVS
    Primary Products
    Marketing in Asia
    Marketing Strategy

    Foundation

    Mr Thirukkurungudi Vengaram Sundram Iyengar is the founder of India’s third-largest two-wheeler manufacturing unit, a flourishing industrial company. He dared to have the vision of starting the first rural bus services in Madurai back in the 1930s. A man of principles, he was passionate about starting a business and assisting the commoners. Also, a follower of the Gandhian philosophies, he led the foundation of the TV Sundram Iyengar and Sons Group of Companies with his innovative and visionary ideas, hard work, and determination.

    Interesting Facts about TVS

    • TVS has the Third most significant share in India’s two-wheeler market.
    • The company is the second-largest manufacturer of scooters.
    • TVS is the manufacturer of many well-known two-wheelers such as Victor, Jupiter, Apache, Star City, and Ntorq.
    • The TVS group holds over 90 companies under its umbrella.
    • The company has four manufacturing plants. One is located in Indonesia at Karawang, and the other three are located in India, Hosur in Tamil Nadu, Mysore in Karnataka, and Nalagarh in Himachal Pradesh.
    • The parent company of TVS is Sundaram Taylor Limited.
    • TVS Jupiter is the second largest selling scooter in the country in June 2021. It recorded a total sale of 31,848 units in June 2021 and 6,153 units in May 2021.
    • The new chairperson of the company in 2023 will be Ralf Speth, former CEO of Jaguar Land Rover.

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    Primary Products

    The primary products of TVS Motor include Scooters, Motorcycles, Mopeds, and Three-wheelers with their respective variants.

    The brand is over 100 years old and has been serving since 1999. It has a global presence on six continents, with a revenue of over $2.9 billion. It provides vehicles for everyone and boasts about having more than 35 million vehicles on the road.

    The company, which is now the second-largest manufacturer of scooters, later extended its services to the motor industry, motor services, and other variations over the following years.

    The main product range of TVS two/three wheelers includes:

    1. Motorcycles
    2. Scooters
    3. Mopeds
    4. Autorickshaws
    5. Ultra-light trucks

    Marketing in Asia

    Aiming toward the Asian markets, TVS is a well-known brand for its innovations and quality. It has an image of being reliable with innovative technology. Being eco-friendly and a step ahead of advancements in technology is their leveraging point in the market.

    Thirukkurungudi Vengaram Sundram (TVS) was born in 1911, with its headquarters in Chennai. The company stands for trust, value, and service. The brand is of Indian origin and is listed in NSE and BSE.

    Venu Srinivasan announced that he would be stepping down as the company’s head after providing twenty-one years of service. He was a very big name in the whole Asian market.

    Achievements of Venu Srinivasan

    • He took over the company in 1979.
    • He is an engineer and completed his MBA from Purdue University in the United States of America.
    • Received Padma Shri in 2010.
    • Honoured with Padma Bhushan for Trade & Industry
    • Under his chairmanship, the company achieved the title of being the third-largest two-wheeler manufacturing unit in India.

    Achievements of the Organization

    TVS has been awarded with the following:

    • Most Appealing Premium Motorcycle.
    • Highest Ranked Economy Motorcycle in Initial Quality.
    • TVS is India’s Most Trusted Brand in the Two-Wheeler Category.
    • Highest In Customer Satisfaction.
    • The NDTV Car and Bike Awards 2015 named TVS Motor Company the Two-Wheeler Manufacturer of the Year.
    • TVS Scooty Zest 110 won the Most Appealing Executive Scooter by J.D. Power Asia Pacific Awards for 2016.
    • Indian Motorcycle of The Year – 2017.
    • J.D. Power Asia Pacific Awards has awarded TVS Motor Highest in Customer Satisfaction for 2018.
    • Bike Awards – 2019, Two-wheeler manufacturer of the year.

    Marketing Strategy

    Understanding your customers’ needs can help the company conduct business, thrive, and benefit it while serving the consumers.

    The TVS company uses the marketing mix strategy to accomplish its position and compete in the market.

    The marketing mix comprises of the following questions:

    1. What do you sell?
    2. Where do you sell it?
    3. And how do you sell it?

    Price

    They based the price of the products offered by TVS Motor on the category of the product and the consumer segment. Price is such that the people can afford the products; they have economic pricing (assigning a low cost to a product by reducing the production cost of it), which suits the financial status of middle-and upper-middle-class people—also upgrading products to meet the changing needs of the consumers and attracting more. The price represents good value for money.

    Place

    The company has four power plants, with over 2000 showrooms and service stations attached to it. They also have sub-dealers who can sell their products in the showrooms in agreement with the contracts. They have customers predominantly in Asian markets.

    Promotion

    Using promotional items in marketing campaigns targets the customers effectively. TVS Motor holds many promotional events; it has a good understanding of the brand’s positioning and segment. They create ad campaigns aiming toward a specific T.G. (Target Group). The company also has good relations with the media.


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    Product

    The categories of products manufactured by the company cater to different segments of the audience. For instance:

    • Apache for those who are into Sports.
    • TVS Super XL, people in the rural areas
    • Scooty Pep, youth, and women.
    • Flame and Star city, for professionals

    They smartly cater to both urban and rural lifestyles. They also develop their new products and designs through innovation.

    Conclusion

    With the use of affordable pricing, promotional events, and making its products available to every corner of the country, TVS is leading the two-wheeler vehicle industry. India’s first two-seater moped, the company has sustained to stay in the market. Their innovation in the industry has not stopped yet as they entered the electric vehicle market with TVS iQube.

    Every entrepreneur starts with an innovative idea and a little push of hard work and a proportionate marketing mix can help them achieve a good position in the market.