Are you curious about the paint industry’s top players in India? Look no further!
The paint industry in India has witnessed tremendous growth and transformation, contributing significantly to the nation’s infrastructure development, interior design trends, and overall aesthetic appeal. And there’s no doubt that the country’s top paint brands have played a significant role in this success. With the domestic paint industry valued at Rs. 60,000 crores, decorative paints alone constitute 75% of the market.
As the demand for quality paints continues to soar, it’s essential to recognize the top players who have shaped and defined the industry’s landscape.
From long-standing giants to emerging challengers, these companies have managed to establish themselves as key players in the Indian paint market. In this blog, we delve into the realm of the Indian paint market, unveiling the top paint companies that have emerged as industry leaders.
Top Paint Companies In India
Below table contains the list of all paint companies in India in 2025:
| S.no | Paint Brand | Revenue (2024) | Net Profit (2024) | Brands / Key Lines | Avg. Price Range |
|---|---|---|---|---|---|
| 1 | Asian Paints | INR 35,494.73 Cr | INR 5,424.69 Cr | Royale, Apex, SmartCare | INR 250–600/litre |
| 2 | Berger Paints | INR 10,002.93 Cr | INR 1,128.80 Cr | Silk Breathe Easy, Easy Clean, Bison | INR 200–550/litre |
| 3 | Kansai Nerolac Paints | INR 7,486.41 Cr | INR 1,561.21 Cr | Excel Mica Marble, Beauty Gold, Virus Guard | INR 180–500/litre |
| 4 | Akzo Nobel India | INR 3,997.40 Cr | INR 573.10 Cr | Dulux Velvet Touch, SuperClean, Promise | INR 220–600/litre |
| 5 | Indigo Paints | INR 1,268.29 Cr | INR 198.36 Cr | Enigma Exterior, Floor Coat, Primer | INR 150–450/litre |
| 6 | Nippon Paints | INR 84,115 Cr | – | VirusGuard, Momento, SolaReflect | INR 180–550/litre |
| 7 | Shalimar Paints | INR 543.08 Cr | –INR 73.85 Cr | Superlac, Shaktiman, Signature | INR 120–300/litre |
| 8 | Jotun Paints | INR 17,168 Cr | – | Jotashield, Fenomastic, Hardtop XP | INR 250–700/litre |
| 9 | Jenson & Nicholson Paints | INR 13.78 Cr (2017) | – | JN Classic Interior, Exterior, Primer | INR 100–250/litre |
| 10 | Sheenlac Paints | INR 432 Cr | – | Brolac Enamel, Xperia Insulator, Spray Paint | INR 150–400/litre |
| 11 | British Paints | INR 726 Cr | – | Shingar, Glo Advanced, Emulsion | INR 120–350/litre |
| 12 | Agsar Paints | INR 309 Cr | – | Emulsion, Enamel, Primer | INR 100–300/litre |
| 13 | Sirca Paints | INR 311.72 Cr | INR 142.89 Cr | PU Luxury Interior, NC Sealer, Wood Stain | INR 300–800/litre |
| 14 | Snowcem Paints | INR 0.07 Cr | –INR 0.29 Cr | Snowcem Plus, Primer, Cement Paint | INR 80–200/litre |
| 15 | JSW Paints | INR 2,000 Cr | INR 67 Cr | Halo Aquaglo, Aurus, Wall Putty | INR 180–500/litre |
| 16 | EsDee Paints Limited | INR 36 Cr | – | Synthetic Enamel, Red Oxide, Wood Finish | INR 90–250/litre |
| 17 | JK Maxx Paints | ≈ INR 0.1-10 Cr (FY 2023, filings) Target: INR 250–300 Cr sales in FY 25 |
No confirmed FY 24 data | Interior/Exterior Emulsions, Distemper, Enamel, Primers, Wall Putty | Mid-premium |
Asian Paints
| Website | www.asianpaints.com |
|---|---|
| Founded In | 1942 |
| Founders | Champaklal Choksey; Chimanlal Choksi; Suryakant Dani; Arvind Vakil |
| CEO | Amit Syngle |
| Head Office | Mumbai |
In the realm of India’s paint industry, one name stands tall as the largest paint company in the country and the third-largest in Asia. Asian Paints, established in 1942 by four visionary friends – Chimanlal Choksi, Champaklal Choksi, Suryakant Dani, and Arvind Vakil – embarked on a journey to become the world’s biggest paint company at that time. Today, it proudly holds its headquarters in Mumbai, India.
Asian Paints, an industry titan with revenue of INR 34,488 crores, solidifies its position as the number one paint company in India. Asian Paints specializes in manufacturing a wide range of paints, catering to both decorative and industrial purposes. Notably, it serves as the holding company for Berger International, expanding its global reach. Currently, Asian Paints is the best paint company in India.
Pros of Asian Paints
- India’s largest and Asia’s 3rd largest paint company
- Over 80 years of industry experience
- Wide range of decorative and industrial paints
- Global presence in 19 countries
- Owns Berger International
- Innovative services like ColourNext, Home Solutions
- Runs training programs for painters (Colour Academy)
- Strong customer focus and brand trust
Cons of Asian Paints
- Higher prices compared to smaller brands
- Some services are limited to urban areas
- Faces tough competition in global markets
Pratyusha Srivastava
Berger Paints
| Website | www.bergerpaints.com |
|---|---|
| Founded In | 1923 |
| Founders | Lewis Berger |
| CEO | Abhijit Roy |
| Head Office | Kolkata |
As one of the top paint companies in India, Berger Paints India, recognized among the leading paint brands in India, has made a significant mark in the industry. Headquartered in Kolkata, the company boasts an extensive network of 16 strategically located manufacturing plants (including subsidiaries) across India, as well as two in Nepal, one in Poland, and another in Russia.
Every quarter, it is one of the fastest-growing companies. Exterior Wall Coatings, Interior Wall Coatings, Berger Metal & Wood Paints, Undercoats, Express Painting, and Construction Chemicals are among the company’s offerings. It is one of the top 5 paint companies in India.
Berger Paints India Limited is the country’s second-largest paint firm, with a track record of being one of the country’s fastest expanding and providing the best paints in India. With over 3450 employees (excluding subsidiaries) and a nationwide distribution network of over 25,000 dealers. The company is ranked 2nd in India’s top 10 paint companies by turnover.
Pros of Berger Paints
- India’s 2nd largest paint company
- Fast-growing quarter after quarter
- Wide product range
- Global presence: Plants in Nepal, Poland, and Russia
- Large dealer network: Over 25,000 dealers across India
- Strong workforce: 3,450+ employees
- Known for Express Painting and innovative solutions
- Trusted pan-India brand with high visibility
Cons of Berger Paints
- Faces stiff competition from Asian Paints and global brands
- Premium products may be expensive for price-sensitive customers
- Less global presence compared to bigger multinational companies
Shalini Rath
Kansai Nerolac Paints
| Website | www.nerolac.com |
|---|---|
| Founded In | 1920 |
| Founders | Katsujiro Iwai |
| CEO | Anuj Jain |
| Head Office | Mumbai |
Kansai Nerolac Paint Ltd began operations in 1920. Mumbai, Maharashtra, is the company’s headquarters. Decorative paints, coatings, industrial (re)finishing products, basic and industrial chemicals, and other items are among the company’s offerings. It creates and distributes paint systems for the cycle, material handling, bus bodies, electrical components, containers, and finishing lines of the furniture sector. It was one of the top 10 paint companies in India 2024.
Shah Rukh Khan was named Nerolac’s brand ambassador. In 1986, GNPL inked a TAA in Osaka with Kansai Paints Co., Ltd. of Japan for the production of Cathodic Electrodeposition Primer and other advanced coatings for automotive products. GNPL was the first company in India to implement this technology.
Pros of Kansai Nerolac Paints
- Established legacy: Operating since 1920 with a strong industry presence
- Diverse product portfolio: Decorative, industrial, automotive, and furniture coatings
- Technological edge: First in India to use Cathodic Electrodeposition Primer
- Global collaboration: Ties with Kansai Paints Japan ensure innovation and R&D
- Strong brand ambassador: Shah Rukh Khan boosts brand visibility
- Focus on the automotive industry: Trusted by many OEMs in India
Cons of Kansai Nerolac Paints
- Lower brand recall in the decorative segment compared to Asian Paints or Berger
- Heavily reliant on the industrial and automotive sectors, which may be cyclical
- Limited rural reach compared to larger paint brands with deeper networks
Akzo Nobel India
| Website | Akzonobel.co.in |
|---|---|
| Founded In | 1994 |
| Founders | Mr Rajiv Rajgopal |
| Managing Director | Rajiv Rajgopal |
| Head Office | Gurugram (Haryana) |
AkzoNobel, a renowned paint and coatings firm, has been operating in India for almost 60 years. As one of the top paint companies in the country, the corporation has established a significant presence across India, with offices and depots strategically located in five different locations.
Through a scheme of arrangement under section 425 of the UK Companies Act 1985, AkzoNobel NV acquired Imperial Chemical Industries Ltd., the holding company of ICI India Limited, now recognized for producing the best paints in India. The company’s name was transformed to AkzoNobel India Limited, solidifying its position as a leading provider of high-quality coatings in the country.
In 2012, three additional AkzoNobel Group firms operating in India were united under the AkzoNobel India Limited umbrella, making it India’s sole integrated Paints and Coatings company with a modest Chemicals portfolio.
Beyond paints and coatings, AkzoNobel is actively involved in numerous industries, such as automotive, aerospace, marine, and industrial coatings. Their cutting-edge technologies and expertise have positioned them as a trusted partner for businesses seeking superior protection, performance, and aesthetics.
Pros of AkzoNobel India Limited
- Long-standing presence in India with nearly 60 years of experience
- Strong brand legacy from Imperial Chemical Industries (ICI India)
- Integrated portfolio combining paints, coatings, and chemicals
- Diverse industry focus: automotive, aerospace, marine, and industrial coatings
- Advanced technology and innovation in coatings and protection solutions
- Strategic offices and depots across India for better market reach
Cons of AkzoNobel India Limited
- Smaller market share compared to top players like Asian Paints and Berger
- Limited focus on decorative paints, which dominate the Indian retail market
- Relatively modest scale of operations in India compared to global footprint
- Higher pricing in some product segments due to premium technology
Indigo Paints
| Website | Indigopaints.com |
|---|---|
| Founded In | 2000 |
| Founders | Hemant Jalan |
| CEO | Hemant Jalan |
| Head Office | Pune |
Indigo Paints had a humble beginning when it was founded in 2000. It began by producing low-cost cement paints and gradually expanded its product line to include most types of water-based paints, such as Exterior Emulsions, Interior Emulsions, Distempers, Primers, and so on.
Indigo Paints first opened its doors in March 2000. It is one of India’s top ten paint companies. Pune is the company’s headquarters. Interior emulsions, exterior emulsions, enamels, putties, primers, and other products are available from the major paint firms.
Today, the company is regarded as one of the most formidable competitors in the Indian paint market, with a reputation for being an inventive paint maker that continues to introduce novel products not previously available in the country.
Pros of Indigo Paints
- Started with low-cost cement paints, affordable for many customers
- Wide range of water-based paints, including interior & exterior emulsions, distempers, primers
- Headquartered in Pune, growing rapidly across India
- Known as an innovative paint company, introducing unique products
- Ranked among India’s top 10 paint companies
- Strong focus on quality and affordability for diverse customer needs
Cons of Indigo Paints
- Smaller scale compared to giants like Asian Paints and Berger
- Limited international presence, mainly focused on the Indian market
- Still building brand awareness in rural and remote areas
- Faces tough competition from established market leaders
Nippon Paints
| Website | www.nipponpaint.co.in |
|---|---|
| Founded In | 1881 |
| Founders | Haruta and Jujiro Moteki |
| President | Mahesh Anand |
| Head office | Gurugram |
Nippon Paint India Pvt Ltd is a paint and product manufacturer based in India. It is the world’s seventh-largest paint maker and a top paint company. Jujiro Moteki and Komyosha formed the company in 1881. Established in India in 2006, Nippon Paint has rapidly grown to become a leading player known for its commitment to delivering superior paint products across a diverse range of segments.
The firm makes high-quality paints and coatings for the automotive, industrial, and ornamental industries. Marine coatings, automotive coatings, industrial coatings, and fine chemicals are among the company’s environmentally friendly products.
One notable aspect of Nippon Paint’s approach is its focus on sustainability. The company actively seeks eco-friendly solutions, incorporating sustainable practices in its manufacturing processes and product offerings. Nippon Paint takes pride in developing environmentally responsible paints that minimize environmental impact while delivering exceptional performance.
Pros of Nippon Paint India
- 7th largest paint maker in the world with strong global experience
- Established in India since 2006, it has quickly grown in market share
- Offers a wide range of paints for automotive, industrial, marine, and decorative uses
- Strong focus on eco-friendly and sustainable products
- Uses advanced technology for high-quality and durable paints
- Committed to reducing environmental impact through green manufacturing
Cons of Nippon Paint India
- Newer player in the Indian market compared to older brands like Asian Paints
- Still expanding its distribution network across rural and smaller cities
- Competes with well-established, highly trusted local brands
- Premium pricing on some eco-friendly products might limit affordability
Shalimar Paints
| Website | www.shalimarpaints.com |
|---|---|
| Founded In | 1902 |
| Founders | AN Turner and AC Wright |
| CEO | Sandeep Sarda |
| Head Office | Gurugram |
With over a century of experience in the paint industry, Shalimar Paints Ltd has established itself as one of the top paint companies in India. Founded in 1902 by AC Turner and AC Wright, the company’s headquarters are located in Gurgaon, Haryana. Shalimar Paints specializes in manufacturing and distributing an exceptional range of industrial coatings and decorative paints, catering to a wide range of customers across India.
With its commitment to innovation and quality, the company has managed to remain a trusted name in the industry, earning the well-deserved reputation of being the best paint brand in India. This brand consistently offers customers the best of both worlds: top-notch products and exceptional service.
Shalimar Paints Ltd is responsible for the painting of many of India’s landmark structures, like Rashtrapati Bhavan, Howrah Bridge, Vidyasagar Setu, Salt Lake Stadium, etc.
In 1992, the company opened its second manufacturing site in Nashik, Maharashtra, to serve the Western region as it expanded its influence across India. In 2002, Shalimar Paints opened its third manufacturing plant in Sikandrabad, Uttar Pradesh.
Pros of Shalimar Paints Ltd
- Over 100 years of experience in the paint industry
- Trusted and well-established brand in India
- Specializes in industrial coatings and decorative paints
- Responsible for painting famous Indian landmarks like Rashtrapati Bhavan and Howrah Bridge
- Multiple manufacturing plants strategically located across India (Gurgaon, Nashik, Sikandrabad)
- Known for innovation and quality products
- Strong reputation for customer service
Cons of Shalimar Paints Ltd
- Faces tough competition from bigger brands like Asian Paints and Berger Paints
- Some financial reports show losses or lower profitability in recent years
- Limited presence outside of industrial and decorative paints compared to diversified competitors
- Smaller distribution network compared to market leaders
- Marketing and brand visibility may be lower than those of top-tier competitors
Jotun Paints
| Website | www.jotun.com |
|---|---|
| Founded In | 1926 |
| Founders | Odd Gleditsch Sen. |
| Managing Director | Shashi Kumar |
| Head Office | Mumbai |
Jotun Paints India is a prominent player in the Indian paint industry, known for its dedication to providing high-quality coatings that enhance the beauty and protection of various surfaces. With a global presence spanning over 90 countries, Jotun Paints has earned a reputation for its commitment to innovation, sustainability, and customer satisfaction.
Established in India in 2008, Jotun Paints India has rapidly gained recognition for its wide range of decorative and protective coatings. The company offers a diverse portfolio of products catering to residential, commercial, industrial, and marine applications. From vibrant interior paints to durable exterior coatings, Jotun Paints ensures long-lasting performance and aesthetic appeal.
Pros of Jotun Paints India
- Strong global presence in over 90 countries
- Known for high-quality decorative and protective coatings
- Wide product range for residential, commercial, industrial, and marine uses
- Focus on innovation and sustainability
- Established a good reputation quickly since entering India in 2008
- Products offer long-lasting performance and good aesthetics
Cons of Jotun Paints India
- Relatively new player in India compared to older, more established companies
- Smaller market share in India compared to top paint companies like Asian Paints or Berger
- Limited local manufacturing footprint compared to Indian legacy brands
- Less brand awareness among general consumers, and focused more on niche segments
- Higher price point on some products may limit reach in cost-sensitive markets
Jenson & Nicholson Paints
| Website | www.jnpl.in |
|---|---|
| Founded In | 1922 |
| Founders | Mr. John Jenson and Mr. Wilfred Nicholson |
| President | Anant Sinha |
| Head Office | Chennai |
J&N Paints was founded in India in 1922. It was founded in 1821 in London by John Jenson and Wilfred Nicholson. Its headquarters are in Gurgaon, Haryana, and it is India’s second-oldest paint firm. The firm specializes in architectural, industrial, and protective materials. JNIL is the first Indian firm to join the exclusive Nova Paint Club, ensuring that it has access to cutting-edge technology and cutting-edge manufacturing facilities.
In 1955, the business was the first in India to introduce plastic emulsion paints and, in 1986, powder coating technology. Exterior, Interior, Metal, Wood, Undercoats, Industrial, and Designer finishes are all available from the company.
Pros of Jenson & Nicholson Paints
- One of India’s oldest paint companies (founded in 1922 in India)
- Rich legacy and experience in paint manufacturing
- Specializes in architectural, industrial, and protective coatings
- First Indian company to join the Nova Paint Club for advanced technology access
- Pioneered plastic emulsion paints (1955) and powder coating technology (1986) in India
- Offers a wide variety of paints: exterior, interior, metal, wood, undercoats, industrial, and designer finishes
Cons of Jenson & Nicholson Paints
- Limited market presence and brand awareness compared to the bigger Indian players
- Smaller scale of operations and production compared to the top competitors
- Slower growth in recent years compared to newer, aggressive paint brands
- Limited product innovation compared to some leading companies
- Less visible marketing and distribution reach
Sheenlac Paints
| Website | Sheenlac.com |
|---|---|
| Founded In | 1962 |
| Founders | John Peter |
| Managing Director | Sudhir Peter |
| Head Office | Chennai |
Mr John Peter invented Sheenlac Paints in 1962. Sheenlac Paints is based in the Indian city of Chennai. The company is one of India’s top paint manufacturers. For the first time, the company is credited with producing non-alcoholic wood polish and packaging thinners in recyclable PET (Polyethylene Terephthalate) bottles. Automotive paints, wood treatments, and decorative paints are all popular at Sheenlac Paints.
As Sheenlac Paints continues to make its mark in the Indian paint industry, its dedication to innovation, quality, and customer satisfaction remains unwavering. With Sheenlac Paints, surfaces come to life with a captivating sheen, offering not just aesthetic appeal but also long-lasting protection.
Pros of Sheenlac Paints
- First to produce non-alcoholic wood polish and thinners in recyclable PET bottles
- Offers a good range of automotive paints, wood treatments, and decorative paints
- Focuses on innovation, quality, and customer satisfaction
- Products provide both aesthetic appeal and long-lasting protection
Cons of Sheenlac Paints
- Smaller market share compared to the top Indian paint companies
- Limited presence in international markets
- Less extensive product portfolio than major competitors
- The marketing and distribution network is not as wide-reaching
- Not as widely known as other established brands
Souvik Dey
British Paints
| Website | britishpaints.in |
|---|---|
| Founded In | 1919 |
| Founders | James Wilfred Adamson |
| President | Ranjit Singh |
| Head Office | Delhi |
Founded in London in 1919, British Paints initially focused on marine coatings before expanding into architecture. In 1947, it set sail for India, establishing a strong presence and diversifying its product range. Exiting European operations in 1983, it became an Indian market leader with 12,000+ partners. Today, headquartered in New Delhi, British Paints offers a wide range of coatings, holds a Royal Warrant, and prioritizes sustainability. Despite its name, the company is fully Indian-owned, emphasizing its commitment to quality and community development. British Paints aims to reinforce its position in India, focusing on eco-friendly products and exceptional customer experiences.
Pros of British Paints
- Strong experience, especially in marine coatings
- Large network with over 12,000 partners in India
- Offers a wide range of coatings for various needs
- Holds a prestigious Royal Warrant
- Focuses on sustainability and eco-friendly products
- Committed to quality and community development
- Strong focus on delivering exceptional customer experiences
Cons of British Paints
- Exited European operations, reducing global footprint
- The brand name might confuse ownership (British vs Indian)
- Faces stiff competition from bigger paint companies in India
- May have limited presence in some niche segments compared to larger rivals
Agsar Paints
| Website | agsar.com |
|---|---|
| Founded In | 1964 |
| Founders | Alagappan, Ganeshan, Shenbagam, Arumugasamy, and Rajamanickam |
| Executive Director | Shankar Nrk |
| Head Office | Thoothukudi, Tamil Nadu |
Established over 50 years ago in Tuticorin, Tamil Nadu, Agsar Paints has evolved from a small paint and oxide manufacturer in the 1960s to a prominent player in the South Indian paint market. Incorporating Agsar Paints Private Limited in 1974, the company has expanded its reach nationally, offering a diverse range of high-quality paints for residential, commercial, and industrial applications. Their commitment to innovation, durability, and competitive pricing has earned them accolades such as the “Best Paint Brand” from the Indian Paint Association and the “National Quality Award” from the Government of India.
Agsar Paints stands out in the industry with its comprehensive product range, including emulsions, distempers, enamels, wood finishes, and specialty paints like blackboard and marine paint. Known for excellent customer service, Agsar Paints has garnered recognition not only for its product excellence but also as the “Emerging Brand of the Year”, according to the Federation of Indian Industries. Today, this Tuticorin-based company represents a true Indian success story, transforming from a modest beginning to a household name in the country’s paint market.
Pros of Agsar Paints
- Over 50 years of industry experience
- Strong presence in South India, expanding nationally
- Offers a wide product range: emulsions, enamels, wood finishes, marine paints, etc.
- Recognized with multiple awards: Best Paint Brand, National Quality Award, Emerging Brand of the Year
- Known for affordable pricing and durable products
- Provides excellent customer service
Cons of Agsar Paints
- Still lesser-known in North and West India compared to bigger national brands
- May lack the premium international collaborations that competitors offer
- Smaller market share compared to giants like Asian Paints or Berger
- Brand visibility and retail reach may be limited in some regions
Sirca Paints
| Website | sircapaints.com |
|---|---|
| Founded In | 2006 |
| Founders | Sanjay Agarwal |
| Managing Director | Sanjay Agarwal |
| Head Office | Delhi |
Sirca Paints India Limited is an Indian company specializing in premium paints and coatings for wood and walls. Initially importing wood coatings from Italy and Korea, the company has become a leader in the northern Indian market, expanding its reach to southern and western regions. With high-quality wood coatings, including Polyurethane and Nitrocellulose options, and premium Italian wall paints and textures in collaboration with Oikos, Sirca Paints is renowned for its commitment to quality, research, and customer satisfaction. If you’re seeking premium paints and coatings, Sirca Paints is a compelling choice to create a beautiful, lasting living space.
Pros of Sirca Paints India Limited
- Specializes in premium wood and wall paints
- Strong presence in northern India, expanding in the south and west
- Offers high-quality wood coatings like Polyurethane and Nitrocellulose
- Collaborates with Italian brand Oikos for premium wall paints and textures
- Known for commitment to quality, research, and customer satisfaction
- Great choice for lasting, beautiful finishes in homes and interiors
Cons of Sirca Paints India Limited
- Primarily focused on the premium segment, which might be costly for some customers
- Limited presence compared to mass-market paint companies
- Smaller product range focused mainly on wood and walls, with less variety in industrial paints
- Possibly less accessible in rural or smaller markets due to premium positioning
Snowcem Paints
| Website | snowcempaints.com |
|---|---|
| Founded In | 1959 |
| Founders | Nanji Kalidas Mehta |
| CEO | Murari Kundlas |
| Head Office | Mumbai |
Snowcem Paints is an Indian paint brand that emerged in the 1960s as a part of the Mehta Group. It is one of the oldest and most reliable paint companies in India. The brand is well-known for its innovative and weather-resistant paints, which are eco-friendly and affordable. Snowcem Paints offers a comprehensive range of products, including decorative paints, industrial paints, protective coatings, and essential primers. The company is committed to quality and sustainability, reflected in its state-of-the-art manufacturing facility, stringent quality control processes, and responsible manufacturing practices. Snowcem Paints is a reliable and customer-centric brand that aims to provide superior-quality paints at competitive prices to cater to diverse painting needs.
Pros of Snowcem Paints
- Known for innovative and weather-resistant paints
- Products are eco-friendly and affordable
- Offers a wide range, including decorative, industrial paints, protective coatings, and primers
- Strong focus on quality and sustainability with advanced manufacturing and strict quality control
- Customer-centric approach aiming to provide superior quality at competitive prices
Cons of Snowcem Paints
- Smaller market presence compared to bigger paint companies like Asian Paints and Berger
- Limited international exposure
- May have fewer distribution points compared to industry giants, affecting availability
- Less aggressive marketing compared to the top competitors
JSW Paints
| Website | jswpaints.in |
|---|---|
| Founded In | 2019 |
| Founders | Sajjan Jindal |
| CEO | A. S. Sundaresan |
| Head Office | Mumbai |
JSW Paints, part of the US$23 billion JSW Group, is a new player in India’s paint companies. Launched in May 2019, the company has two factories, one in Maharashtra for industrial coatings and another in Karnataka for decorative paints, with a combined capacity of 150,000 KL annually. JSW Paints produces 100 million liters of decorative paints and 50 million liters of industrial paints. The company leads India in coil coatings and continues expanding, adding 2,000 retailers each year and covering over 60% of Tier I, II, and III towns.
Pros of JSW Paints
- Backed by the strong financial and industrial reputation of the JSW Group (US$23 billion conglomerate)
- Leader in coil coatings in India
- Rapid retail expansion is adding 2,000 retailers every year
- Covers over 60% of Tier I, II, and III towns, showing strong reach in urban and semi-urban markets
Cons of JSW Paints
- Relatively new player compared to well-established paint companies, so brand recognition is still building
- Still expanding operations, so market share and profitability may take time to stabilize
- Heavy dependence on expansion efforts, which can be capital-intensive
- Faces strong competition from established giants like Asian Paints, Berger, and Nerolac
EsDee Paints Limited
| Website | esdeepaints.com |
|---|---|
| Founded In | 1963 |
| Founder | Ganesh Lal Dawra |
| CEO | Mahaveer Davra |
| Head Office | Mumbai |
Esdee Paints Limited, founded in 1963, produces paints for cars, wood, and industries, including heat-resistant and chemical-resistant coatings. The company started with one factory and now has five advanced production units. To meet growing demand, new facilities were set up in Gujarat and Maharashtra between 1988 and 2010. Esdee Paints has a strong position in refinishing and industrial paints, with increasing revenue from decorative paints. It serves well-known clients like Eicher Motors, Tata Motors, and Voltas. The company expects more growth in its B2B segment as demand from auto manufacturers recovers and new clients are added.
Pros of Esdee Paints Limited
- Produces a wide range of paints, including car, wood, industrial, heat-resistant, and chemical-resistant coatings
- Expanded from one factory to five advanced production units
- New facilities in Gujarat and Maharashtra to meet growing demand
- Strong position in refinishing and industrial paints
- Growing revenue from the decorative paints segment
- Serves reputed clients like Eicher Motors, Tata Motors, and Voltas
- Positive outlook with expected growth in the B2B segment, especially from auto manufacturers
Cons of Esdee Paints Limited
- Limited brand visibility compared to larger paint companies
- Mainly focused on industrial and automotive segments; may have a smaller share in consumer decorative paints
- Growth depends heavily on demand recovery in the auto manufacturing sector
- Less presence in the retail market compared to major decorative paint brands
JK Maxx Paints
| Website | jkmaxxpaints.com |
|---|---|
| Founded In | 2023 |
| Founder | Part of JK Cement Group |
| CEO | Yogi Jaiswal (Business Head – JK Maxx Paints) |
| Head Office | Gurugram, Haryana |
JK Maxx Paints, launched in 2023 by JK Cement Ltd., marks the group’s entry into the decorative paints business. Positioned in the mid-premium segment, the brand offers a wide range of interior and exterior emulsions, enamels, distempers, wall putty, and primers. With a strong distribution push and a target of crossing INR 250–300 Cr in sales by FY25, JK Maxx is competing with established players like Asian Paints, Berger, and Nerolac by leveraging JK Cement’s brand equity and pan-India dealer network. JK Maxx is a new paint company in India.
Pros
- Backed by JK Cement’s strong financials & credibility
- Wide product portfolio for interiors & exteriors
- Growing dealer/distribution network in tier-2 & tier-3 cities
- Aggressive pricing in the mid-premium range
Cons
- New entrant; low brand recall vs Asian Paints & Berger
- Limited FY24–25 financial performance data publicly available
- Still scaling up supply chain and retail presence
Conclusion
The Indian paint market has experienced remarkable growth in recent years, fueled by numerous top paint companies vying for dominance. From long-established giants to emerging challengers, these companies have continuously raised the bar regarding quality, innovation, and customer satisfaction. With their diverse product portfolios, robust distribution networks, and unwavering commitment to excellence, the top paint companies in India have become synonymous with reliability and trust.
Whether it’s for residential or commercial purposes, these industry-leading paint companies offer a wide array of paint solutions that cater to every need, making them the preferred choice for customers seeking superior quality and exceptional service. As the Indian paint market thrives, these top paint companies will undoubtedly play a pivotal role in shaping its future trajectory.
FAQs
Which is the best paint company in India?
Asian Paints, the leading paint company in India, proudly holds the top position in the industry. Asian Paints offers an extensive range of paints, including plastic, distemper, oil, and more.
Which are the top paint brands in India?
The top 10 Paint Brands in India are:
- Asian Paints
- Berger Paints
- Kansai Nerloc Paints
- Akzo Nobel India
- Indigo Paints
- Nippon Paints
- Shalimar Paints
- Jotun
- Jenson & Nicholson Paints
- Sheenlac Paints
What types of paints do these top brands offer?
The top paint brands in India offer a wide range of paints, including interior and exterior paints, enamels, wood finishes, primers, and speciality coatings. They cater to various sectors, such as residential, commercial, automotive, and industrial applications.
Which is the oldest paint company in India?
Shalimar Paints Ltd is India’s oldest paint company, established in 1902.
Which paint company has the highest market share in India?
The top paint companies that have the highest market share in India are:
- Asian Paints
- Berger Paints
- Kansai Nerolac Paints
- AkzoNobel India
- Indigo Paints
How can I choose the right paint brand for my project?
Choosing the right paint brand depends on your specific requirements, the surface to be painted, desired finishes, and personal preferences. Consider factors like quality, durability, colour range, and customer reviews to make an informed decision.
Where can I purchase paints from these top brands?
Paints from these top brands are available through authorized dealers, paint stores, and online platforms.
How many paint companies are there in India?
India has over 3,000 paint companies, but the market is dominated by a few major players. These include Asian Paints, Berger Paints, Kansai Nerolac Paints, Akzo Nobel India, and more.
