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  • How Do Short Video Platforms Make Money? | Business Model of Short Video Platforms

    The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.

    There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.

    Age Group of short video platform users
    Age Group of short video platform users

    Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.

    How Short-Video Platforms make money?

    Promotion Of Brand
    Sponsorship
    Affiliate Marketing
    Collaboration
    Transactional Video on Demand (TVOD)
    Subscription Video on Demand (SVOD)
    Ad-supported Video on Demand (AVOD)
    Hybrid Model

    Promotion Of Brand

    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion

    Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.

    How to use video content for marketing?

    Sponsorship

    Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.

    Affiliate Marketing

    Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.

    Collaboration

    Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.

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    Transactional Video on Demand (TVOD)

    In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.

    TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.

    You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.

    That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.

    Subscription Video on Demand (SVOD)

    In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.

    There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.

    The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.

    This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.

    Ad-supported Video on Demand (AVOD)

    In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.

    The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.

    On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.

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    Hybrid Model

    This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.

    The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.

    Conclusion

    Number of Active Users of Short Video Platforms in India
    Number of Active Users of Short Video Platforms in India

    The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.

    YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.

    FAQs

    What is the Business Model of TikTok?

    TikTok primarily gains its revenue through advertising.

    Which countries have banned TikTok?

    TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.

    Why is TikTok banned in India?

    The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.

    Which is the best platform for short videos?

    The best platform for short videos based on its features are as follows:-

    • Instagram
    • TikTok
    • Moj
    • Josh
    • Likee
    • Taka Tak
    • Snapchat
    • YouTube Shorts
    • Dubsmash

    Which short video app is best to earn money?

    The best short video app to earn money are as follows:-

    • Kwai
    • Instagram
    • Likee
    • TikTok
    • Moj
    • Josh
    • Taka Tak
    • Vigo Video

    Which app is best for short video editing?

    The best video editing apps are:-

    • InShot
    • KineMaster
    • Movavi Video Editor Plus
    • FilmoraGo
    • ActionDirector
    • Adobe Premiere Rush
    • Funimate.

  • VerSe Innovation – Story of the Parent Company of Dailyhunt and Josh

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VerSe Innovation.

    The evolution of technology has given rise to many modern innovations. With the introduction of TVs in 1959 and mobile phones in 1995 in India, there has been an enormous growth happening in the field of communication and entertainment. Particularly, the growth of mobile phones is unbelievable in the country. According to a report by Deloitte, India is expected to have 1 billion smartphone users by 2026.

    With this medium growing, the elements (content and programs) for entertainment and communication have also started to evolve. Earlier, we listened to the news readers reading some selected news in a particular time slot. Today we get to choose what, when and where to read. The news reaches us more quickly in a short and crispy manner. Knowing the pacing world and people’s lack of time, even the entertainment industry has started making changes accordingly.

    VerSe is one of those companies that has adapted itself to the haste of the world. It is the parent company of the popular news application ‘Dailyhunt’ and the short video platform ‘Josh’. This tech platform offers content and videos in many local languages to keep its users updated and entertained. The article below speaks about the growth, funding and success story of VerSe Innovation Pvt Ltd.

    VerSe Innovation – Company Highlights

    Company Name VerSe Innovation Pvt Ltd
    Industry Media and Entertainment
    Headquarters Bengaluru, Karnataka
    Founders Virendra Gupta, Umang Bedi, Shailendra Sharma
    Founded 2007
    Company Valuation $5 billion+
    Website verse.in

    VerSe Innovation – About
    VerSe Innovation – Founders and Team
    VerSe Innovation – Startup Story
    VerSe Innovation – Mission and Vision
    VerSe Innovation – Business and Revenue Model
    VerSe Innovation – Funding and Investors
    VerSe Innovation – Mergers and Acquisitions
    VerSe Innovation – Growth
    VerSe Innovation – Competitors
    VerSe Innovation – Future Plans

    VerSe Innovation Founders discussing fund raising

    VerSe Innovation – About

    VerSe Innovation is a technology platform that offers its users to consume information and socialize with their community and media. Started as a Value Added Service (VAS) platform in 2007, VerSe Innovation started to flourish after the acquisition of Newshunt (Dailyhunt) in 2011. Later, in 2020, the company launched a new short video app called Josh which became an instant and tremendous hit.

    Virendra Gupta, Shailendra Sharma and Umang Bedi are the co-founders of VerSe Innovation. The company’s headquarters is situated in Bengaluru, Karnataka. This platform has over 350 million users as of today. Its services (both Dailyhunt and Josh) are available in 14 Indian Languages.

    VerSe Innovation – Founders and Team

    Virendra Gupta and Umang Bedi - VerSe Innovation Founders
    Virendra Gupta and Umang Bedi – VerSe Innovation Founders

    VerSe Innovation Pvt Ltd. was founded in 2007 and has three co-founders. It was founded by Virendra Gupta, Umang Bedi, and Shailendra Sharma.

    Virendra Gupta

    Virendra Gupta is the founder of VerSe Innovation and Dailyhunt. He also serves as the CEO of Dailyhunt. Before founding VerSe, Virendra Gupta worked in various companies namely, BPL Mobile, On mobile, Bharti Cellular Ltd. and Trilogy. He graduated with a master’s in Management from IIT Bombay – Shailesh J. Mehta School of Management.

    Umang Bedi

    Umang Bedi is the co-founder at VerSe Innovation Pvt Ltd. He graduated in engineering from Pune University and did a Management Program at Harvard Business School. Umang Bedi worked in various big tech companies before joining VerSe Innovation. He earlier worked in Satyam Computer Services, Wipro Corporation, Sun Microsystems Inc. and Symantec Corporation. He also served as the Managing Director of Intuit Inc, Adobe (South Asia) and Facebook (India & South Asia). Bedi currently serves as the Statutory Board Member of Goals 101 in addition to VerSe Innovation.

    Shailendra Sharma

    Shailendra Sharma is another co-founder at VerSe Innovation Pvt Ltd. He also served as the Senior Vice President of Engineering at Dailyhunt. Earlier, he also worked in Tata Research and Development Center, Persistent Systems Pvt Ltd and Trilogy.

    Sandip Basu

    Sandip Basu is the Chief Financial Officer at VerSe Innovation who was recently appointed in January 2022. He is a qualified Chartered Accountant and Cost Accountant from the respective institutes. He worked in Bharti Airtel as its CFO for 5 years until 1997. Sandip Basu served as the CEO of several companies between 1997 and 2015 namely, BPL Mobile communications Ltd, Xcel Telecom Pvt Ltd and Loop Mobile India Pvt Ltd.

    Bapu Kota

    Bapu Kota is currently the Senior Vice President of Engineering at VerSe Innovation. He earlier served as the Chief Technology Officer and Vice President of Dailyhunt. Bapu Kota graduated M.Tech (Production Engineering) from IIT Bombay in 1996. He was once the Senior Director at Yahoo and AOL.

    VerSe Innovation currently has a team of around 501-1000 employees.

    VerSe Innovation – Startup Story

    VerSe Innovation Logo
    VerSe Innovation Logo

    When VerSe Innovation was founded in 2007, it commenced its business operation as a B2B company. It was assisting telecom companies in the process of sending SMS alerts, notifying subscribers for newsletters, matrimonial sites, etc., This business went on for around three years. Later, in 2011, the founders decided to acquire Eterno Infotech, which used to run Dailyhunt (earlier Newshunt) from Umesh Kulkarni and Chandrashekhar Sohoni. Newshunt was later rebranded after 4 years and made Dailyhunt. This marked the company’s foray into the B2C market, the real business and growth of VerSe Innovation began only then.

    VerSe Innovation – Mission and Vision

    “To learn and define the real principles of inclusive and empowering technologies that seek to bridge the divide across class, culture, language and geography” – VerSe Innovation

    It is the guiding principle with which VerSe Innovation functions. The company wants to empower the nation digitally and eliminate the language barriers. It wanted its platform to be accessible by everyone.

    VerSe Innovation’s vision is “To create the world’s largest, most inclusive platform for content creators and audiences.” The company utilizes every inch of technological advancements to enhance and broaden its platform. VerSe’s investments and expansion plans reveal its steady growth towards its vision.

    VerSe Innovation – Business and Revenue Model

    VerSe Innovation offers content to users in their local language. It provides short and authenticated content through its platform to keep the viewer entertained and informed. The company generates revenue from the ads displayed on its apps and sites. VerSe also makes revenue often from tie-ups made with some businesses on its platform.

    VerSe Innovation – Funding and Investors

    VerSe Innovation has received 23 investments from various investors through multiple funding rounds. With the recent funding in April 2022, VerSe Innovation’s total valuation has reached $5 billion. Here is the list of all the funding received by the company:

    Date Round Money Investors
    April 6, 2022 Series J $805 million Sumeru Ventures, Google, Meta, CPP Investments, Sofina, Ontario Teacher’s Pension Plan, Luxor Capital Group, Baillie Gifford
    January 21, 2022 Series I $27 million CPP Investments
    August 12, 2021 Series I $431 million Sofina, Siguler Guff & Company, Qatar Investment Authority, Carlyle Global Partners, B Capital Group, Baillie Gifford
    February 8, 2021 Series H $100 million Sofina, Qatar Investment Authority, Glade Brook Capital Partners, Canaan Valley Capital
    December 22, 2020 Series H $100 million Sofina, Microsoft, Lupa Systems, Google, Alphawave Group, Alpha Wave Global
    November 24, 2020 Series H $10 million B Capital Group
    May 1, 2020 Series G $34.7 million Lupa Systems
    April 24, 2020 Series G $490K Sofina
    April 18, 2020 Series G $23 million Goldman Sachs, Alpha Wave Global, Sofina, ByteDance, Advent Capital Management LLC
    November 1, 2019 Corporate Round – ByteDance
    August 8, 2019 Series F $2.7 million Goldman Sachs
    May 15, 2019 Series F $22 million Sofina
    May 5, 2019 Series F $ 35 million Goldman Sachs
    January 18, 2019 Series E $3.2 million Sequoia Capital India, Omidyar Network, Renu Sehgal Trust, InnoVen Capital
    September 3, 2018 Series E $6 million Alpha Wave Global
    October 15, 2016 Series D $25 million Sequoia Capital India, Omidyar Network, Matrix Partners, Falcon Capital, ByteDance, Arun Sarin
    February 6, 2015 Series C $40 million Sequoia Capital India, Omidyar Network, Matrix Partners, Alpha Wave Global
    September 22, 2014 Series B $13 million Sequoia Capital India, Omidyar Network, Matrix Partners
    February 7, 2011 Unknown Rs 286 million –
    July 31, 2010 Unknown Rs 111 million –
    September 29, 2009 Unknown Rs 30 million –
    January 1, 2009 Unknown Rs 200 million Matrix Partners India
    July 1, 2007 Seed Rs 22 million OnMobile

    Sofina, Bytedance, Matrix Partners, Sequoia, Goldman Sachs, Alpha Wava Global were among some of the lead investors of VerSe, until Bytedance exited the captable at a discount of 56%, as per the news dated June 4, 2022. The regulator fillings of the company revealed that Bytedance sold its stakes to Ontario Teachers’ Pension Plan (OTPP) and Canada Pension Plan Investment Board (CPPIB).

    VerSe Innovation – Mergers and Acquisitions

    Apart from Newshunt and Eterno Infotech Pvt Ltd (both are addressed as Dailyhunt today), VerSe Innovation has acquired three companies for an undisclosed amount.

    Acquisition Date Name of the Company Amount
    October 13, 2021 GolBol –
    March 10, 2021 Vebbler –
    February 23, 2021 Cognirel –

    VerSe Innovation – Growth

    Started as an assistive company for telcos, VerSe’s growth is believed to have kickstarted with the takeover of Newshunt in 2011. With consistent funding and backup from the investors, VerSe started to grow along with Newshunt. In 2015, the company renamed its news platform as Dailyhunt. Today, Verse’s Dailyhunt offers content in 14 languages and has a monthly viewer count of over 350 million.

    In 2020, VerSe Innovation launched a short video app named ‘Josh’, a replacement for ‘TikTok’ right after its ban. This app became an immediate sensational hit among Indians. It took just 45 days for this entertainment platform to reach 23 million active users. Josh today has over 150 million monthly active users with 50 million creators as of April 2022. VerSe Innovation’s uncompromising goal toward technological development paved the way for its venture’s success. There was a 149% increase in its revenue during the previous financial year (March 2021) which is further expected to grow in the current and upcoming years.

    VerSe Innovation’s Expansion to the MENA Region

    VerSe Innovation plans to expand in the market of the Middle East. This will be started with Dailyhunt’s foray into Saudi Arabia, the UAE, Bahrain, Oman, Qatar, and Kuwait and is expected later to expand to other countries too, including Iraq, Iran, Israel, and Egypt. Furthermore, in the MENA region, Dailyhunt would also be launched in 3 other languages – Hebrew, Farsi, and Arabic in the MENA region. Desktop, web, and mobile app version, will be the 3 different versions that Dailyhunt will launch in, which will be available for both iOS and Android platforms.

    As per the news dated June 21, 2022, VerSe’s strategic and business development in the MENA region will be led by Shekhar Iyer, whom the company has appointed as the director and general manager. Iyer has previously worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times for which he has been given this opportunity.

    Dailyhunt’s expansion plans to the MENA region will be fuelled by VerSe’s partnership with 5000+ content partners, which will include numerous news platforms including Al Khaleej, The Brew, MENA Newswire, Brandknew, KKompany, Chalk Media, Mudgal Kreations, Buzzing, and Gulf Today.

    VerSe Innovation – Competitors

    BuzzFeed

    BuzzFeed is an American digital media company that offers entertainment and news to its users. The company’s headquarters is located in New York, USA. The platform’s ‘social sharing’ feature and a lot of interesting content and activities keep the users coming back to them.

    Inshorts

    Inshorts is another digital news platform that gives the latest news in a crispy manner. Every news on its platform does not exceed 60 words. Inshorts contain news from all categories like business, sports, fashion, current events, etc. It is considered to be one of the top competitors of VerSe Innovation’s Dailyhunt.

    Moj

    Moj is a short-video-sharing platform similar to Josh. It proves to be the best competitor of Josh in terms of content, quality, services offered, etc. Moj is available in 16 languages.

    ShareChat

    ShareChat is another social networking service founded in 2015 in Bengaluru. It has both news and entertainment-based content in its application. This platform provides a facility called chatroom, which often organizes some chat sessions with celebrities. ShareChat functions in 15 languages and has 250 million active monthly users.

    VerSe Innovation – Future Plans

    VerSe Innovation plans to induce technological advancements and Artificial Intelligence into its system. The company recently received huge funds from investors. The co-founders said that these funds would be used to set up labs across the globe to solve video encoding problems on its platform.

    VerSe also has plans to expand into the international market, especially in South East Asia. After achieving the targeted growth in India, the company will set its foot outside the country within a year.

    FAQs

    What is VerSe Innovation as a company about?

    VerSe Innovation is a technology platform that helps its users to consume information and socialize with their community and media.

    Who are the founders of VerSe Innovation?

    Virendra Gupta, Umang Bedi, and Shailendra Sharma are the co-founders of the company.

    What is the total valuation of VerSe Innovation?

    With the recent funding worth $805 mn that came in April 2022, the company’s total valuation has reached $5 billion.

    What are the platforms that are functioning under VerSe Innovation?

    Dailyhunt and Josh are the two popular platforms that come under VerSe Innovation.

    Who are the competitors of VerSe Innovation?

    Top competitors of VerSe Innovation are:

  • Top 9 Popular Social Media Apps Made in India

    India-based social media apps have seen a rise in the country and worldwide, after the prohibition of the usage of TikTok and some other Chinese apps in India. The Prime Minister of the country has been asking the citizens to shift their usage to “Made in India” apps to work towards what we envision as an “Atma Nirbhar Bharat”, which is the vision of the PM to make India a self-reliant nation.

    So, here’s a look at some of the best Social media apps made in India that you can use:

    Popular Social Media Apps Made in India

    1. Sharechat
    2. Koo
    3. Chingari
    4. Josh
    5. Flik
    6. Moj
    7. Mitron
    8. Leher
    9. Kutumb

    Indian Social Media Apps

    Here are the 9 best Indian social media apps people can use.

    Sharechat

    ShareChat - Indian social media app
    ShareChat – Indian social media app

    ShareChat is an Indian Social Media app. It is a social networking service that is growing to become one of the best social media apps for chatting with its headquarters in Bangalore, India. Mohalla Tech Pvt. Ltd is the parent company and they were the ones who developed the app. Its initial release was during the month of January 2015. ShareChat is available in GooglePlay and also for iOS users. You can use Share Chat in over 15 different languages.

    The company was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, who were graduates of IIT Kanpur. This Mobile Application has 250+ Million monthly active users.

    ShareChat offers features that include private messaging. You can even tag people in videos using this platform. This platform also allows you to share social content with other unknown users such as videos, jokes, songs, and other language-based content.

    ShareChat’s parent company Mohalla tech has acquired some companies lately including Transversal, a tech-owned short video platform; Elanic, which is a Bengaluru-based online fashion marketplace; Member, which is a meme discovery and sharing platform, and Circle Internet, which is a hyperlocal information platform. All the above platforms were acquired for undisclosed amounts.

    Koo

    Koo - Indian social media app
    Koo – Indian social media app

    The app was earlier known as Ku Koo Ku. It was founded by Aprameya Radhakrishna who is the current CEO of the application, and Mayank Bidawatka. In August 2020, the app won the Government of India’s Atmanirbhar App Innovation Challenge.

    The app won the Aatmanirbhar App Challenge, which was organized by the Indian government to foster local innovation. While Koo has many of the same capabilities as Twitter, it also lets users publish in Indian languages other than Hindi.

    One of Koo’s selling advantages is that it is available in numerous Indian languages. “To connect with Indians in Indian languages,” it says on its website. Koo can be used on a computer (website) or on a mobile device (app). It’s available in the Google Play and Apple App Stores, and users may sign up with their phone number. Currently, English, Kannada, Tamil, Marathi, and Telegu are supported by Koo. Support for Bengali, Gujarati, Oriya, Malayalam, Punjabi, and Assamese is also in the pipeline, according to their website. A user can write up to 400 characters of text, which is higher than Twitter’s limit of 280 characters. All multimedia functions, including audio and video recording, are likewise supported by Koo.

    Chingari

    Chingari - Indian social media app
    Chingari – Indian social media app

    Chingari is an Indian-based short-video platform. It was launched in the year 2018 in the month of November. It is a video-sharing and social networking service where the users can create short videos.

    Chingari lets its users create videos that provide features to lip-sync, dance, voice-over movie dialogues, etc. The ban of TikTok has led this social media video app to gain a lot of popularity in India.

    Josh

    Josh - Indian social media app
    Josh – Indian social media app

    Josh is an Indian-based short video platform It was launched in the year 2020 in September by Dailyhunt. Dailyhunt is an Indian content and daily news application which is located in Bangalore, India. It provides content in 14 Indian languages. It was founded by Umesh Kulkarni and Chandrashekar Sohoni who were ex-Nokia employees. It was released initially in the year 2010.

    The short video platform, Josh has short videos which are trending and viral that you can share with your followers. The app lets you create your unique videos. The App has videos on dance, music, comedy, jokes, and pranks. It also has videos on various challenges, pets, cooking.

    The Mobile application has an easy-to-use Josh beauty camera with real-time filters, face stickers, special effects, makeup camera, emojis. Etc. You can even create Duet videos on Josh. You can share the videos on WhatsApp or Facebook and you can set it as your status.

    Josh is India’s number 1 Short videos app. The launch of this platform is considered to be the next step by Dailyhunt to release more apps in the future.

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    Flik

    Flik - Indian social media app
    Flik – Indian social media app

    Flik is a social media app that is trying to change the experience of chatting by making it much more enjoyable and is gearing to stand one of the top social media platforms made in India. The app provides a feature that is a mixture of a social media app and a dating app. It was founded by Bahadursinh Jadeja and launched on the year 10th of September 2019. The parent company of this mobile application is Loopytime Pvt. Ltd.

    You can connect with new people using Flik. Flik helps you in finding friends and increasing your contact. It has an additional feature which is for dating and you can match with a like-minded person on the app. Flik can be considered a dating app as well.

    Flik is one of the few mobile applications that provide features such as social media and dating in a single platform. The app can be used in Hindi. It provides features such as personal messaging, video calls and voice calls, audio messages, etc. If you would like to add live stories of the content Flik allows you to do that, flik is one of the social media sites that help you to share it with your friends.

    Flik allows you to share files in any format such as pdf, ppt, word, mp3, excel, Apk, zip, and much more. Flik is rated for 18+. It has 10K+ downloads on the Play store. The app is available in the Play store and the size is around 12 MB.

    Moj

    Moj - Indian social media app
    Moj – Indian social media app

    Moj app is a social media platform for video sharing and its parent company is ShareChat, and is owned by Mohalla Tech Private Ltd. Moj was founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. It was founded immediately after TikTok along with other Chinese apps was banned in India after the India-China situation in 2020.

    The social networking platform began its journey on 29 June 2020 and in just two days 50 thousand downloads were made from the Google Play Store. The main features that it offers are special effects, emoticons to use on your videos, and others. Different genres of videos can be made like comedy, education, dancing, and acting. The duration of the videos can be of 15 seconds to 1 minute.

    The app is growing to be one of the most popular social media with a support of over 15 languages and in January 2021, it has crossed 100 million downloads. In 2021, it generated $102 Million in revenue.

    Mitron

    Mitron - Indian social media app
    Mitron – Indian social media app

    Mitron is launched by Shivank Agarwal and Anish Khandelwal on April 11, 2020. It is a video sharing app that provides you with the feature of creating, editing, and sharing your videos. With just a size of 26 Mb, it can easily get fit into your phone space without any problem.

    The features that the offers include a cool range of transitions, special effects. Apart from that, the users can edit their videos as per their requirement and there are various types of audio to choose from and can be used in your video. The app is free. Mitron offers more than 15 different categories for content. This app is very popular in the Indian Short video content ecosystem.

    Leher

    Leher - Indian social media app
    Leher – Indian social media app

    Leher is an India Social networking platform that provides room for audio and video discussion. It was founded in the year 2018 on the month of August by Atul Jaju and Vikas Malpani. It is a live discussing platform and any topic can be discussed here with your community and friends. You can also join the discussion of your favorite topic here.

    It is easier to interact with the audience and one can do live Q&A, polls comments, and one can also send a direct message to the person they want to. The person who is hosting a discussion, and invite other people of their choice in the discussion and can ask them to participate in it. Stickers and Emoji reactions are also offered to the users to make the discussion more fun

    Leher made revenues close to Rs 11 lakhs in FY20, which was a laudable rise from Rs 4 lakhs, which is managed in FY19. It is a competitor of the Clubhouse app.

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    Kutumb

    Kutumb - Indian social media app
    Kutumb – Indian social media app

    Kutumb was founded in the year 2020 by Abhishek Kejriwal and Mohit Sharma and is a social networking platform. Through this app, one can get connected with people through their communication and can share images, videos, news, and other things. All of these can be done in your choice of regional languages.

    During the time of Covid’s second wave, it is through the help of Kutumb app that numerous NGOs managed to collect donations to help the victims of the Covid-19 disease and prevent or overcome its dreadful effects.

    Conclusion

    There are a lot of other famous Indian-based Social Media Apps and we would definitely be able to find a lot more different social media platforms coming up in the future. Some apps like Houseparty, a messaging platform; Trell, which is similar to Pinterest, Helo, and Vero social media platforms, and many more.

    4.7 billion social media app downloads were recorded at the end of the first half of 2021 with Asia leading the charts. India is the leader of social media downloads, as per the same report App Annie. Therefore, every second, someone or the other is registering on one of the popular social media sites including the made in Bharat apps. If you haven’t visited these websites/platforms yet, now is the time to do so!

    FAQ

    What is the first Indian social media app?

    Bharatam is India’s first own Social Networking platform. It is a platform of the Indians, by the Indians, and for the Indians.

    How many Indian apps are there in India?

    There are more than 161,022 apps from Indian publishers on Google Play.

    Which apps are banned in India?

    Some apps that are banned in India are:

    • TikTok
    • Shareit
    • Kwai
    • UC Browser
    • Baidu map
    • Shein
    • Clash of Kings
    • DU battery saver

    What are the Indian Social Media Apps?

    Some popular Indian social media apps are:

    • Sharechat
    • Koo
    • Chingari
    • Josh
    • Flik
    • Moj
    • Mitron
    • Leher
    • Kutumb