Tag: Jockey

  • Top Clothing Franchises in India: Low-Cost, High-Profit Brands

    If you’re considering venturing into the fashion industry and want to explore the world of clothing brand franchises, you’re in the right place. India’s retail sector is thriving, and clothing franchises offer a lucrative opportunity to tap into this booming market.

    Clothing franchises have the potential to yield significant profits when strategically positioned. Successful marketing also plays a crucial role in their prosperity. Opting for a reputable brand ensures these aspects are well-managed. Requirements for a clothing franchise may vary depending on the brand. Luxurious brands may demand a larger land area and more intricate architectural designs. Conversely, urban brands prioritize locality and sales over aesthetics. With a diverse array of clothing franchises available, you have numerous options to choose from.

    In the global market, clothing companies have always been extremely popular. Because of the quality and positioning of their products, these businesses have established a standard in their industry. Through franchising, these brands have grown their global footprint over the years. These foreign apparel franchises have made India one of their top business destinations since it’s one of the most lucrative marketplaces with lots of business opportunities. However, as numerous local businesses have entered this market and are currently expanding, the rivalry in this space has been fiercer.

    A clothes franchise offers a great opportunity to start a business by selling popular clothing brands with established customer bases and support from the franchisor. In this blog, we will showcase some of the top clothing brand franchises in India that have established a strong presence and have a proven track record of success. Whether you’re interested in high-end luxury fashion, trendy urban wear, ethnic clothing, or sportswear, we’ve got you covered.

    Apparel or Clothing Market Size 2025

    The global apparel market is growing fast. It is expected to increase from $708.81 billion in 2024 to $766.62 billion in 2025, at a CAGR of 8.2%, driven by strong economies, rising investments, and better technology.

    By 2029, the market is projected to reach $1012.31 billion with a CAGR of 7.2%, supported by e-commerce growth, social media, and demand for sportswear. Key trends include the use of AI, blockchain, IoT, and VR/AR to improve fashion, supply chains, and shopping experiences.

    Apparel Global Market Report 2025
    Apparel Global Market Report 2025

    Top Clothing Franchise in India

    S. No. Brand Brand Origin ROI Period
    1 Biba Indian 18–24 months
    2 Allen Solly Indian (Aditya Birla) 24 months
    3 Peter England Indian (Aditya Birla) 24 months
    4 Aurelia Indian 18–24 months
    5 H&M International (Sweden) 3–4 years
    6 Jockey India International (USA) 24 months
    7 Snitch Indian 18–24 months
    8 Raymond Indian 2–3 years
    9 Rupa Garments Indian 18 months
    10 Trylo Intimates Indian 18–24 months
    11 Arvind Limited Indian 2–3 years
    12 Siyaram Indian 2–3 years
    13 V.F. Corporation International (USA) 3 years
    14 Gravity Creation Indian 12–18 months
    15 Pratibha Syntex Limited Indian 18–24 months
    16 Canary London Indian 18–24 months
    17 K-Lounge Indian 2 years
    18 Numero Uno Indian 2 years
    19 Duke India Fashion Ltd. Indian 18–24 months
    20 Wrangler International (USA) 2–3 years
    21 Levi Strauss Co. International (USA) 3–4 years
    22 Fabindia Indian 2–3 years
    23 Being Human Indian 2–3 years
    24 Vero Moda International (Denmark) 2–3 years
    25 Rare Rabbit Indian 18–24 months

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    Biba

    Name Biba
    Investment INR 2-5 crore
    Franchise Units 285
    Area Required 800-1000 sq. ft.
    Franchise Fee INR 10 Lac
    Royalty Fee 5%
    Profit Margin 25% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Biba
    Top Clothing Franchise in India – Biba

    Meena Bindra launched her homegrown fashion label BIBA in Delhi in 1988. The name BIBA means beautiful woman in Punjabi. BIBA is a well-known name in Indian ethnic apparel among Indian customers. BIBA has a wide variety of products, including sarees, salwar, Kurtis, lehenga sets, palazzo pants, dupatta, Anarkali, and more. Its lush and vibrant clothes attract both youngsters and elderly fellows. It has a strong presence in the international market too. Biba also deals in unstitched clothing material for both kids and adults and is one of the most profitable clothing franchise in India.

    An initial investment of 2-5 crore and a retail space ranging from 1000 sqft to 2000 sqft are necessary to launch this garments franchise. Investors must also have a Shop and Establishment Act Licence, GST registration, and company registration as a Private Limited or Limited Liability Partnership. BIBA is one of the best clothing franchises in India. They will provide training and marketing support to the franchise.


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    Allen Solly

    Name Allen Solly
    Investment INR 40-70 Lac
    Franchise Units 250
    Area Required 800-1000 sq. ft.
    Royalty Fee 0
    Apply for Franchise https://bit.ly/3BxoFnd
    Dress Shop Franchise in India - Allen Solly
    Top Clothing Franchise in India – Allen Solly

    Allen Solly, a renowned clothing brand, offers trendy and stylish apparel for men and women. Established in 1993, the brand is known for its contemporary designs and high-quality fashion offerings. Allen Solly has emerged as one of the top retail fashion franchises in India. With its fresh and trendy range of clothing, the brand has played a significant role in shaping the style of the contemporary Indian generation. Offering an incomparable and classy fashion experience, Allen Solly has become a go-to choice for those seeking a unique and stylish wardrobe.


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    Peter England

    Name Peter England
    Investment INR 20-30 Lac
    Franchise Units Around 1000
    Area Required 800-1000 sq. ft.
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Peter England
    Top Clothing Franchise in India – Peter England

    Peter England, a well-established clothing brand, has gained prominence as a leading name in men’s fashion in India. It was bought out by Kumar Mangalam Birla’s Aditya Birla Fashion label in the year 2000 after it had been founded in Ireland in 1889. If you want to start a successful business, investing in a mens wear franchise can be a great option with strong demand and popular brands. Tops, pants, denim, suits, jackets, and t-shirts are just some of the items available at this men’s wear franchise. With its wide range of stylish apparel and accessories, Peter England has become a go-to brand for men seeking quality, comfort, and modern designs.

    Peter England provides its investors with several services, including consignment stock supply, branding and marketing, store setup assistance, efficient operations, and administration of human resources.

    To embark on a Peter England franchise journey, a minimum initial investment ranging from ₹25 lakhs to ₹35 lakhs is required. Additionally, aspiring franchisees should have access to a dedicated floor area of over 1200 square feet to accommodate the brand’s offerings. As a Peter England franchise owner, you can benefit from the brand’s established reputation, extensive product range, and loyal customer base.

    Aurelia

    Name Aurelia
    Investment INR 60-80 Lac
    Franchise Units Around 500
    Area Required 1200-1500 sq. ft.
    Franchise Fee INR 2-3 Lac
    Royalty Fee NA
    Profit Margin 94% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    In 2009, Aurelia was established by OS and AS Pasricha, two brothers. Staying true to traditions while incorporating some modern ideas, this clothing franchise redefines Indian ethnicity. Aurelia has gained popularity among young females and boasts Disha Patani as its brand ambassador. Known for its fancier offerings, Aurelia requires its franchise stores to reflect the brand’s aesthetic. As a franchisee, you can expect training and marketing support from the brand, backed by a 9-year agreement. To succeed as an Aurelia franchise owner, it is essential to possess strong business acumen and a thorough understanding of the industry.

    Investors are helped to elevate their new businesses by Aurelia’s outstanding franchise business plan, which makes it one of the top clothing franchises in India. Aurelia assists its investors with staff training, inventory maintenance, and the seamless operation of their outlets.

    H&M

    Name H&M
    Investment INR 50lakh-1Cr
    Franchise Units 63+
    Area Required 1000-2000 sq. ft.
    Franchise Fee
    Royalty Fee 12%
    Profit Margin
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    H&M is a popular clothing brand from Sweden with over 63 stores in India. For current investors, opening a Vero Moda franchise could be a good choice, as it is well-loved by many people. Its popularity makes it one of the best clothing franchises in India. The franchisor takes only 4% of the revenue from the franchisees. An H&M store should have trial rooms, billing counters, and areas to display products. The franchise also needs to hire 6 to 15 staff members and set up ACs, CCTV, and computers with internet access.


    List of All the Brands Under Aditya Birla Fashion | Aditya Birla Clothing Brands
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    Jockey India

    Name Jockey India
    Investment INR 45-50 Lac
    Area Required 1200-1400 sq. ft.
    Franchise Units Around 900
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee NA
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Jockey
    Top Clothing Franchise in India – Jockey

    Jockey, a well-known innerwear brand catering to both men and women, has established a strong reputation in the country. With its brand reliability and quality products, Jockey items are in high demand and sell easily. Jockey has been producing and advertising superior wool socks to unisex undergarments ever since. Jockey India is one of the best clothing franchises in India, and it’s a favorite with both adults and children.

    The brand stands firmly behind its franchise partners, offering comprehensive support for training, store design, and ensuring a high-profit margin. For a Jockey franchise, a land area ranging from 1000 to 1400 sq. ft. is required to set up the store.

    Franchisees receive first-rate advertising and promotion assistance from Jockey India. Boosting recognition of the brand at the national and regional levels is the objective of these campaigns. Promotional events, sales, and the grand opening of the new store will all be announced through digital channels by the marketing team.

    Snitch

    Name Snitch
    Investment INR 20-30 Lac
    Area Required 2000-2500 sq. ft.
    Franchise Units
    Franchise Fee
    Royalty Fee
    Profit Margin 30-40% of retail sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Snitch
    Top Clothing Franchise in India – SNITCH

    SNITCH is a menswear brand aiming to offer affordable fashion for young men in India, with products like formal, casual, sportswear, innerwear, accessories, and perfumes.

    The franchise cost ranges from INR 20 Lakhs to INR 30 Lakhs, depending on location, and requires a store size of 2000 to 2500 sqft in high-traffic areas. Details like franchise fees, royalty, and profit margins are not fully disclosed, so consulting a franchise advisor is recommended.

    SNITCH provides full support and training for business setup, staff, and marketing. The brand plans to open 8-10 franchise stores in South Indian cities like Hyderabad and Chennai.

    Raymond

    Name Raymond
    Investment INR 30-50 Lac
    Area Required 600-1200 sq. ft.
    Franchise Units Around 1000
    Franchise Fee No Fee
    Royalty Fee 30%
    Profit Margin 50% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Raymond
    Top Clothing Franchise in India – Raymond

    Raymond, a prestigious men’s clothing brand in India, is widely recognized for its quality and style. It was in Mumbai that Vijaypat Singhania established Raymond in 1925. This clothing franchise has been around for a long time and is well-respected in India. Raymond offers comprehensive fabric solutions, including the production of wool, linen, and coated fabrics as well as the design and production of suits, trousers, and other garments.

    Raymond is currently focusing on expanding to cities with populations below 5 lakhs. The goal of Raymond’s expansion into tier 4 and tier 5 towns is to further strengthen its leadership position in the fashion and lifestyle industry and to increase its existing franchise footprint.

    When you partner with Raymond as a franchise, you can expect comprehensive support in various aspects. This includes assistance with in-shop design, construction, and business development. To maintain the brand’s standards, a minimum footage requirement of 15 feet is necessary to open a Raymond franchise. With over 90 years of experience, Raymond has earned the trust of customers, ensuring a strong customer base for franchisees. Additionally, the franchisees can benefit from expert guidance provided by the head office, along with the installation of current IT systems to streamline operations and enhance efficiency.


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    Rupa Garments

    Name Rupa Garments
    Investment INR 50,000-1 Lac
    Area Required 350-500 sq. ft.
    Franchise Units More than 1,50,000
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 45-47% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rupa Garments
    Top Clothing Franchise in India – Rupa Garments

    Established in Kolkata in 1968 by Prahlad Rai Agarwala, Rupa & Company is a prominent name in Indian knitwear, producing an impressive 7 lakh pieces of finished goods daily. Introducing new variants within each sub-brand is something Rupa does regularly to keep up with changing consumer tastes and market demands.

    With a commitment to profitability, Rupa guarantees a 52% return on investment within 1.6 years. When it comes to location, Rupa prefers franchise stores to be situated in high-traffic areas such as malls or bustling high streets. An ideal land area requirement for a Rupa franchise is around 500 sq. ft. These factors contribute to Rupa’s strong presence and success in the innerwear market.

    Even though this clothing franchise is well-established in India, Rupa & Company Ltd. is planning to further increase its footprint by opening additional franchises. Investors are assured of Rupa and Company’s complete backing to establish a successful franchise outlet. Rupa & Company Ltd. has devised a strategy to keep franchise stores from competing with one another and this helps the company’s business to grow further. Rupa & Company Ltd. is one of the low-cost franchises in India.

    Trylo Intimates

    Name Trylo Intimates
    Investment INR 20-30 Lac
    Area Required 400-600 sq. ft.
    Franchise Units Less than 10
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Trylo Intimates
    Top Clothing Franchise in India – Trylo Intimates

    Trylo, a well-known name in the lingerie manufacturing business, boasts nearly 25 years of industry experience and has garnered the trust of the masses. As a franchise partner, you can expect strong support from Trylo, including comprehensive training and assistance with store design. They prioritize the success of their franchise owners, considering it integral to their success. Trylo is dedicated to ensuring that franchise owners do not incur any financial loss while conducting business, reflecting their commitment to fostering mutually beneficial partnerships.


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    Arvind Limited

    Name Arvind Limited
    Investment INR 30-50 Lac
    Area Required 800-1200 sq. ft.
    Franchise Units Around 200
    Franchise Fee INR 5 Lac
    Royalty Fee No Fee
    Profit Margin 45% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Arvind Limited
    Top Clothing Franchise in India – Arvind Limited

    Kasturbhai, Narottambhai, and Chimanbhai were three brothers from Ahmedabad who formed Arvind Ltd in 1931 under the name Arvind Mills Ltd. It is a men’s clothing and suiting fabric dealer. On a global and national scale, Arvind’s fabric market has remained unrivaled. Worldwide clothing brands like Arrow, US Polo Assn, Tommy Hilfiger, Gant, GAP, and private labels like Flying Machine, Newport, Excalibur, and Cherokee are exclusively licensed and marketed by Arvind Ltd. The brand reflects India’s youth fashion.

    The franchise land area is required to be 800-1200 sq. ft. The brand caters to upscale customers and offers Italian fabrics for those who prefer them. The brand will support the franchise with advertising and marketing to increase visibility and guide them to launch festive season campaigns and end-of-season sale promotions.

    With the construction of state-of-the-art garment facilities and the introduction of garment packages to both domestic and foreign clients, the Arvind Ltd franchise has devised a bold plan to consolidate its present operations which makes Arvind Ltd. one of the best clothing franchises in India.  


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    Siyaram

    Name Siyaram
    Investment INR 25-30 Lac
    Area Required Minimum 700 sq. ft.
    Franchise Units Over 1 Lac
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin Around 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Siyaram's
    Top Clothing Franchise in India – Siyaram’s

    Dharaprasad Poddar established Siyaram’s Silk Mills Ltd. in Mumbai in 1978. Some of its well-known brands are Oxemberg, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Mistair, Cadini, Royale Linen, and Miniature. Siyaram boasts an extensive network of 1 lakh retail stores, indicating its popularity among the masses. As a franchise owner, Siyaram expects you to possess a comprehensive understanding of fashion trends and a relentless pursuit of perfection. In return, the company promises a substantial 30% return on investment within a span of 3 to 4 years. This commitment to profitability reflects Siyaram’s dedication to fostering successful and mutually beneficial partnerships with their franchise owners.

    In addition to offering an attractive franchise opportunity to potential investors, Siyaram’s provides a range of services, including assistance with site evaluation, and selection as well as design and layout assistance for each shop. To make management easy and deliver the finest client experience, this clothing franchise also offers IT and continuous operational assistance, as well as audits. To help franchises succeed, the company offers unmatched advertising and marketing resources which helps in making it one of the best clothing franchises in India.


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    V.F. Corporation

    Name VF Corporation
    Investment INR 10-15 Lac
    Franchise Units
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - VF Corporation
    Top Clothing Franchise in India – VF Corporation

    VF Corporation offers a unique proposition by bringing together multiple popular fashion brands under one roof. With a diverse portfolio of fashion labels, VF Corporation provides a promising opportunity for franchisees to capitalize on the wide variety of offerings and generate profits. The company takes responsibility for training and development, ensuring franchisees receive the necessary support to thrive. For additional details and inquiries, interested franchise owners are encouraged to contact the corporation directly for further information. It is one of the low-cost clothing franchise in India.

    Gravity Creation

    Name Gravity Creation
    Investment INR 10-20 Lac
    Area Required 400-900 sq. ft.
    Franchise Units 20-50
    Royalty Fee No Royalty
    Profit Margin 35% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Gravity Creation
    Top Clothing Franchise in India – Gravity Creation

    Gravity Creation is a prominent brand specializing in men’s ready-made garments. They offer franchise opportunities that can be established anywhere in India, as they have no specific location preferences. When partnering with Gravity Creation, franchisees can benefit from various support services. This includes assistance with interior setup, site selection, comprehensive training programs, inventory management, digital marketing support, administrative guidance, brand promotion initiatives, and assistance with staff recruitment. To become a franchise owner, it is necessary to have your property and apply through Franchise India. The minimum required land area for a Gravity Creation franchise is 300 square feet.

    Pratibha Syntex Limited

    Name Pratibha Syntex Limited
    Investment INR 10-20 Lac
    Area Required 100-1500 sq. ft
    Franchise Units Around 200
    Franchise Fee No Fee
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 30% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Pratibha Syntex Ltd.
    Top Clothing Franchise in India – Pratibha Syntex Ltd.

    Starting with spinning mills in the Pithampur district, Shiv Kumar Chaudhary embarked on a path that would become Pratibha Syntex Ltd. in 1997. Pratibha Syntex has made a name for itself by curating a diverse collection of popular brands, including renowned names like Zara and Nike, under one roof. Pratibha Syntex Ltd. not only contracts manufactures and exports for Zara and Nike, but also for leading US and European brands such as H&M, Patagonia, G-Star, Columbia, and more.

    Their strategic approach of creating a one-stop shop for all these popular brands has contributed significantly to their substantial growth in recent years. Moreover, Pratibha Syntex is deeply committed to creating opportunities not only for its employees but also for farmers and individuals from across the globe. Their dedication to fostering a global network of opportunities reflects their vision of inclusivity and sustainable growth.

    With a focus on building relationships across the value chain, Pratibha Syntex Ltd. brings together revered global fashion companies from more than 20 countries with more than 35,000 farmers and 10,000 employees. Pratibha Syntex Ltd. is the best clothing brand franchise under 10 Lakh.


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    Canary London

    Name Canary London
    Investment INR 5-10 Lac
    Area Required 400-500 sq. ft.
    Franchise Units 90+
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Canary London
    Top Clothing Franchise in India – Canary London

    Canary London is a leading purveyor of fine fashion, delivering exquisite clothing to its customers. It has rapidly emerged as one of the fastest-growing clothing chains in India. True to its name, Canary London brings an international flair to its clothing, captivating the discerning shoppers. Franchise owners partnering with Canary London can expect comprehensive guidance in marketing and designing, alleviating the hassle associated with these aspects of the business. Additionally, franchisees will receive valuable training and ongoing support to ensure their success within the brand.


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    K-Lounge

    Name K-Lounge
    Investment INR 30-50 Lac
    Area Required 400-122 sq. ft.
    Franchise Units 180
    Franchise Fee Included in Infrastructure Investment
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - K-Lounge
    Top Clothing Franchise in India – K-Lounge

    K-Lounge entices a large number of young buyers with its fashionable clothing offerings. Over the years, the brand has significantly expanded its presence in the Indian market. With a focus on young girls and boys, K-Lounge caters to the preferences of its target shoppers. To become a franchise owner, a genuine passion for fashion is essential, as is a dedicated commitment to gradually increasing sales. By aligning with K-Lounge, franchise owners can tap into the growing demand for trendy clothing among the youth demographic.


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    Numero Uno

    Name Numero Uno
    Investment INR 10-20 Lac
    Area Required 500-1000 sq. ft.
    Franchise Units Around 500
    Franchise Fee No Fee
    Royalty Fee Included in the Infrastructure Investment
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Numero Uno
    Top Clothing Franchise in India – Numero Uno

    Under the leadership of CMD Narinder Singh Dhingra, Hi Fashion Clothing Co. founded Numero Uno in 1987, making it one of the first denim labels in India to be made indigenously. The company’s name was changed to Numero Uno Clothing Ltd. on April 1, 2007, to reflect its expanding presence in both domestic and international markets. A new and modern experience is offered to customers by reflecting the new identity across all Numero Uno products, retail, and digital channels.

    Providing investors with several services, including staff training, marketing assistance, store support, and assistance with inventory management, this apparel franchise is further expanding its wings through its franchise company. To establish a franchise, a minimum land area of 500-1000 sq. ft. is required, and franchise locations can be chosen anywhere across India. The brand offers a lifetime tenure, allowing franchise owners to have a long-term association. Numero Uno has gained popularity, particularly among young individuals, with its trendy denim offerings and stylish t-shirts. By partnering with Numero Uno, franchise owners can tap into the brand’s appeal among the youth demographic and capitalize on the demand for cool and fashionable clothing.


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    Duke India Fashion Ltd.

    Name Duke India Fashion Ltd.
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 4000
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Duke India Fashion Ltd.
    Top Clothing Franchise in India – Duke India Fashion Ltd.

    In 1966, Komal Kumar Jain founded Duke Fashions in Ludhiana, which is now one of the most prominent footwear and clothing brands in India. Duke Fashions offers a customized selection of inexpensive, high-quality fashion and fashion basics at over 400 Exclusive Brand Outlets (EBOs) and over 4000 Multi-Brand Outlets (MBOs) around the country. Duke Fashions is a multi brand clothing store franchise.

    More than 250 towns and cities in India are home to Duke Fashions stores. Duke’s goal is to cater to the Premium and Mid-Premium market by offering reasonably priced, high-quality apparel with modern designs. Duke Clothing is one of the best clothing franchise businesses in India.

    Wrangler

    Name Wrangler
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 60+
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 80% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Wrangler
    Top Clothing Franchise in India – Wrangler

    Wrangler is one of the pioneers in the apparel business. In 1947, CC Hudson and Homer Hudson started the clothing franchise in Greensboro, USA. As soon as Wrangler achieved popularity in the US market, it began to spread its wings to other nations. To strengthen its position in the global market, Wrangler launched its franchise business in the year 2000. Investors receive training and marketing assistance as the Wrangler expands across India. With more than 60 units across the country, Wrangler operates with a standard agreement of 5 years.

    Levi Strauss Co.

    Name Levi Strauss Co.
    Investment INR 30-50 Lac
    Area Required 800-1000 sq. ft.
    Franchise Units Around 50
    Franchise Fee INR 5-10 Lac
    Royalty Fee 10-15%
    Profit Margin 15-24% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Levi Strauss Co.
    Top Clothing Franchise in India – Levi Strauss Co.

    Levi Strauss established the Levi Strauss Co. in San Francisco in 1853. As of May 2024, this apparel franchise has over 500 locations worldwide, and it is steadily expanding its franchise company footprints in the international market.  Investors receive a wealth of services from this clothing franchise including free consultations, assistance in finding a store’s location, a retail layout design, staff training, and much more. Levi Strauss Co. is one of the famous clothing brand franchises in India.

    Fabindia

    Name Fabindia
    Investment INR 10-15 Lac
    Area Required 1500-2000 sq. ft.
    Franchise Units 355
    Franchise Fee Around INR 5 Lac
    Royalty Fee 0
    Profit Margin 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Fabindia
    Top Clothing Franchise in India – Fabindia

    John Bissell established Fabindia in New Delhi in the year
    1960. The diverse and vibrant craft traditions of India are celebrated by this
    clothing franchise. Fabindia is a prominent player in the Indian market and the
    largest private marketplace for products crafted using traditional arts and
    expertise.

    Because of its emphasis on handicrafts and handmade goods, Fabindia acts as a perfect connector between urban and rural regions. Because of this link, Fabindia generates money and jobs in both regions.

    One unique selling point of the Fabindia brand is the business’s franchising cost flexibility. Opening a small store can cost anywhere from 10 to 15 lakhs rupees, with a contract charge of around 5 lakhs rupees and a waived royalty fee added on top.

    Being Human

    Name Being Human
    Investment INR 50 lac- 1 crore
    Area Required 1200-1500 sq. ft.
    Franchise Units Around 600
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Being Human
    Top Clothing Franchise in India – Being Human

    In 2012, the Being Human – The Salman Khan Foundation established the Being Human Clothing franchise to advance their mission. Being Human is one of the most prominent apparel franchises in India. Being Human is a well-known brand of Mandhana Industries Ltd, a diverse and multi-locational textile and clothing manufacturing company. Fast return on investment (ROI), assistance with outlet promotion planning and implementation, and hassle-free advertising and marketing programs are all benefits of investing in this clothing franchise. Among Indian franchises, Being Human is by far the most well-liked and quickly expanding.

    Vero Moda

    Name Vero Moda
    Investment INR 35-55 lakhs
    Area Required 1200-1500 sq. ft.
    Franchise Units 200+
    Profit Margin 20%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Vero Moda
    Top Clothing Franchise in India – Vero Moda

    Vero Moda is a well-known European clothing brand and has ranked 10th among the best clothing franchises in India.

    To open a Vero Moda store, you need to have air conditioning, CCTV cameras, an internet connection, a trial room, a billing counter, and space to display clothes.

    The brand is popular for its stylish and trendy women’s fashion. It is a great option for people who want to invest in a well-known clothing business.

    Rare Rabbit

    Name Rare Rabbit
    Investment INR 20 and 30 lakhs
    Area Required
    Franchise Units
    Profit Margin 20-30%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rare Rabbit
    Top Clothing Franchise in India – Rare Rabbit

    Starting a Rare Rabbit franchise is a step-by-step process. First, do some research about the brand, its market, and competitors. Then, make a simple business plan and contact Rare Rabbit to apply for the franchise.

    Next, arrange money through savings, loans, or investors. Choose a good location for your store and set it up as per Rare Rabbit’s brand style. You’ll also need to hire staff and attend training sessions given by the company.

    Once everything is ready, use the company’s marketing help to promote your store. A grand opening event can help attract customers and build interest.

    Conclusion

    Investing in a clothing brand franchise in India can be a rewarding and exciting venture, leveraging the country’s thriving retail industry. Each brand mentioned in this blog offers unique opportunities for aspiring franchisees to enter the fashion market with established and reputable labels. Carefully evaluate factors such as brand positioning, investment requirements, growth potential, and ongoing support before making a decision. Remember, partnering with a renowned clothing brand can provide a solid foundation for success in the competitive Indian fashion landscape. Choose wisely, embrace the possibilities, and embark on your journey to becoming a part of the thriving clothing franchise industry in India.

    FAQ

    What is a clothing brand franchise?

    A clothing brand franchise is a business opportunity where individuals can partner with an established clothing brand to open and operate a retail store or outlet. Franchisees benefit from the brand’s reputation, marketing support, training, and operational assistance.

    Biba, Aurelia, Jockey, Raymond, Rupa Garments, Zara, Siyaram, K-Lounge, and more are some of the most popular clothing franchise in India.

    Is clothing franchise profitable in India?

    Yes, Clothing franchise business is a lucrative business if established properly.

    How do I choose the best clothing brand franchise in India?

    Choosing the best clothing brand franchise involves considering factors such as brand reputation, target market, investment requirements, growth potential, ongoing support, and personal interests. It’s important to conduct thorough research, evaluate different options, and match them with your business goals and capabilities.

    How to open fashion franchise?

    To open a fashion franchise, start by researching and selecting a reputable fashion brand that aligns with your interests and target market. Contact the brand’s franchise department to inquire about their requirements, investment details, and support provided. Once you meet the criteria, sign the franchise agreement, secure a suitable location, and follow the brand’s guidelines to set up your fashion franchise store.

    What kind of support can I expect from a clothing brand franchise?

    Clothing brand franchises generally provide support in areas such as store setup, site selection, training programs, marketing and advertising, inventory management, and ongoing operational guidance.

    Are financing options available for clothing brand franchises?

    Some clothing brand franchises may have partnerships or tie-ups with financial institutions that offer financing options to potential franchisees. It’s recommended to inquire about such options and explore financing opportunities during the franchise evaluation process.

    Which are the clothing brand franchise under 10 lakhs?

    Manyavar, FabIndia, W for WOmen, Biba, Zudio, Peter England are a few clothing franchise under 10 lakhs.

    Which is the best clothing franchise in India?

    The best clothing franchises in India include brands like Biba, Allen Solly, Peter England, Raymond, and Vero Moda. They are popular for quality products, strong brand presence, and good business opportunities.

    What is the clothing franchise cost in India?

    Clothing franchise costs in India usually range from INR 20 lakhs to INR 2 crores, depending on the brand and store size.

    Which is the clothing franchise under 5 lakhs?

    Some clothing franchises in India are available for under ₹5 lakhs, making them perfect for small investors or first-time business owners. Brands like Snitch, Gravity Creation, K-Lounge, and Canary London offer affordable franchise options with good growth potential in the market.

    What is Rare Rabbit franchise cost?

    Rare Rabbit franchise costs lie between INR 20 lakhs to INR 30 lakhs.

    What is Snitch franchise profit margin?

    The Snitch franchise profit margin is 30% or 40% of retail sales and Snitch franchise cost is INR 20-30 lakhs.

  • Jockey Marketing Strategy | How Did They “Jockeyed” Their Way to Success

    Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism and flexibility.

    In 1934, they introduced their most famous brand in the V-Shaped briefs and this spread all over America like a rage. By the 1950s, they gradually started to make underwear for women by the name of “Jockette”. In 1972, they changed their name from “Cooper & Sons” to Jockey International Inc.

    In the years to come, they would expand their presence worldwide to every nook and corner of the world. They entered the Indian market briefly in the 1970s, but they soon quickly left and returned to post-liberalization India in 1994.

    They came to India through an agreement with Page Industries Ltd, founded by Sunder Genomal and brothers, and Page Industries soon became the single largest licensee for Jockey International in the years to come. Jockey established its first store in India on Commercial Street, Bengaluru.

    Let’s take a look at the different marketing strategies of Jockey International, their pricing strategy, product strategy, advertising strategy, and more in detail:

    Jockey Marketing Strategy
    Jockey Pricing Strategy
    Jockey Product Strategy
    Jockey Advertising Strategy
    Jockey Major Marketing Campaigns
    Jockey Social media Marketing Strategy
    Jockey Covid-19 Marketing Strategy

    Jockey Marketing Strategy

    Jockey’s marketing strategies can be roughly divided into two eras, before the 1980s, and after the 1980s. Before the 1980s, they were promoting how wearing Jockey is a symbol of athleticism, machismo.

    They wanted to show that wearing a Jockey meant you were someone tough as nails. But after that period, they realized that they alienated a huge potential market in the common man who wants to wear innerwear for more of a basic utility purpose, and thus from then onwards, their marketing strategies focused on promoting Jockey as something open to anyone, which is fashionable to wear for everyone.

    Jockey also started focusing more on women’s innerwear when they started their iconic “Jockey for Her” campaign in 1982 in which they showed that they even care about the comfort for women and thus they also want women to say proudly to the world they wear Jockey.

    This can be seen by the fact that how before the 1980s, Jockey aggressively promoted themselves with athletic personalities(especially baseball players) in Babe Ruth, Yogi Berra, Jim Palmer. But after that period, their advertisements have focussed more on the common man, the average school-going kid, the woman who while being a mother to her two kids, is also the executive president to a firm, and so on.

    This strategy is one of their main reasons for the success of the Jockey brand amongst Indian women when they re-entered the market in 1994 as unlike other brands, who kept it to the confines of the store’s basement as something to be shameful, Jockey spoke to retailers all over India to keep them in their store’s forefront. This helped a lot in breaking the stereotype that innerwear is something to be shameful for amongst Indian women in all age groups.

    Jockey Pricing Strategy

    Jockey has always focused on the middle-class sections of the society all over the world as their main market and has hence kept prices at a rate that is affordable once someone climbs up in the social-economic ladder.

    This worked wonders in countries like India where, with the liberalization reforms in 1991, a lot of people reached middle-class status or even beyond that with the new jobs added due to it. Jockey is thus seen as a symbol of the middle-class populace as a whole. The price of their product ranges from Rs 499 to Rs 999.

    Jockey Product Strategy

    Jockey’s most famous product is its V-Shaped brief underwear which they first launched in Chicago in 1935 and it became a huge success there. Since then it has been their trademark product and they have sold variations of that depending on the time they were in worldwide.

    They have also been loyal to their roots in the various shorts and socks they manufacture and have also started making a lot of T-shirts with simple designs for household purposes in multiple colours.

    For women, they have specifically designed and manufactured bras and lingerie so they feel comfortable in wearing them. They have also launched a separate product line for kids in innerwear, shorts, skirts, and so on.


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    Jockey Advertising Strategy

    Jockey has always been one of the strongest proponents of extracting the power of advertisements, could be through billboards located on the major roads of a city or through television advertisements.

    Jockey Billboard
    Jockey Billboard

    They realized the power of visual advertisements as early as 1911 when they published an advertisement in the Saturday Evening Post.

    In various television advertisements, they have taken the help of public relations firms like L&K Saatchi & Saatchi, DDB Mudra Group, etc.

    They also have a strong presence in the digital marketing space where they promote their campaigns using catchy hashtags to attract public attention. These hashtags can mainly be seen on social media platforms like Facebook and Instagram.

    Jockey Instagram
    Jockey Instagram

    Jockey Major Marketing Campaigns

    Just Jockeying

    Jockey's Just Jockeying campaign
    Jockey’s Just Jockeying campaign

    In 2009, Jockey made eleven advertisements across various newspapers with the message “Just Jockeying”. Here, they wanted to show that Jockey just isn’t underwear but a way of life. This struck a chord with the younger populace worldwide.

    Jockey Or Nothing

    Launched in 2012, these advertisements were sent out to make people talk about the product without making it the center of attention. In these advertisements, the main protagonist of the advertisement is in which they have to choose between two alternatives with no compromise.

    For this campaign, they launched a series of advertisements. Here, a woman goes on a long-distance trip with her dog and thus demonstrates her “unconditional love”, while she could have never shown her love and thus “nothing” in the first place.

    They have launched various advertisements as part of this campaign throughout the 2010s.

    Redefining Comfort

    Jockey Redefining Comfort Campaign with Rachel Zoe
    Jockey Redefining Comfort Campaign with Rachel Zoe

    In 2013, they launched their marketing campaign by the name “Redefining Comfort” in collaboration with famous stylist and fashion icon Rachel Zoe to show their more glamorous side and thus evoke the spirit of the modern woman who is not afraid of anything in life. They also used headlines such as “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” etc.

    Show Em What’s Underneath

    As part of their new brand campaign in “Show Em” in 2016, Jockey launched a series of TV advertisements by the name of “Show Em What’s Underneath”. In these advertisements, they promoted the idea that they should be proud of wearing Jockey underwear and show that with pride no matter what problems you have in life. This is “a reflection of the values they are associated with and illustrate who they are” according to Mark Fedyk, their Chief Operating Officer.

    In these advertisements, Jockey celebrates the contributions of unsung heroes such as Chris Van Etten, the army veteran who lost his leg in a war, or Lisa Cumiaso, a female firefighter who has to risk her own life to save others, and so on.

    KnowsMe

    This campaign was launched in 2018 to strengthen Jockey’s dominant position in the women’s innerwear category with their new range of lingerie. #KnowsMe aims to show how Jockey can help the self-assured, modern woman to break the various stereotypes associated with a woman.

    They wanted to promote the idea that, in the end, Jockey is just one of their friends who wants to see them succeed in all aspects of life.

    To promote this, they have collaborated with social media influencers. They picked Instagram influencers, Ankita Kumar & Sharanya Iyer, to pack their bags and travel in a caravan through the seven Northeast states based in India.

    Jockey Knows Me Campaign
    Jockey Knows Me Campaign

    Here, Jockey Woman was acting as a friend, checking in and commenting on pictures, just like how their friend would be.

    Feels Like Jockey

    In 2019 they launched a campaign with the name “Feels Like Jockey” in which they launched a series of advertisements where a young woman or a young man dancing in their imagination, to the cult Nina Simone song of Feelin Good and showed how comfortable they were in that innerwear. To promote this on other social media platforms, they used the hashtag #FitsLikeASong.

    Not Just for Pros

    In August 2020, Jockey Move is built on the idea that fitness is not just for persons with a strong athletic build, but also for the everyday fitness enthusiast, who indulges in small routine exercises to improve his fitness and get a break from his monotonous work life.

    Jockey said. “The campaign line ‘Not Just for Pros’ articulates this essence and the films feature everyday fitness enthusiasts going about their routine workout.”


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    Jockey Social media Marketing Strategy

    Their recent social media campaign in November 2021 by the hashtag #BraAsVersatileAsIAm helps to associate with the various moods of modern women and they have bras to support all of those.

    Jockey wanted to break the perception that Jockey only offers bras for sportswear and they offer bras for everyday purposes first and foremost.

    For this, they collaborated with creative tech studio AliveNow to launch a game to promote its range of multiple bras for household purposes and where women can test the fit of the bra virtually by giving their entry sizes.

    Jockey Game
    Jockey Game

    Jockey Covid-19 Marketing Strategy

    One of the marketing campaigns Jockey has taken initiative with the onset of the pandemic is by targeting the kids who have been affected by schools being shut and thus staying home in the summer.

    They have launched a campaign named #JockeyJuniorsSummerLabs, where they launched virtual summer camps in the art and craft domain for kids to showcase their talents and thus also promote their products.

    JockeyJuniorsSummerLabs Campaign
    JockeyJuniorsSummerLabs Campaign

    Conclusion

    Here is a brief story of how Jockey has managed to market its brand through various strategies. This has paid rich dividends for Jockey International, as Jockey has one of the biggest worldwide media presence in the innerwear market.

    It has also paid from an Indian Perspective as Page Industries, the sole licensee of Jockey on the Indian subcontinent crossed the 100 crore rupees sales mark in 2005 and had a successful Initial Public Offering (IPO) in 2007.

    FAQs

    What are some of the marketing strategies employed by Jockey?

    Social media marketing, Billboard advertising, and Television commercials are some of the marketing strategies employed by Jockey.

    Who is the founder of Jockey?

    Samuel T. Cooper founded Jockey in 1876.

    Who is manufacturing Jockey in India?

    Page Industries Ltd has the license to manufacture, distribute and market Jockey.