Tag: JioCinema

Over the years celebrity endorsements have become an essential part of marketing for all the big companies in India. Celebrity endorsements are a form of an advertising campaign or a marketing strategy that uses the celebrities’ fame or social status to promote their products, brand, and services and bring them to their target audience.

One of the most popular celebrity endorsers is Mahendra Singh Dhoni, who is also known as the Captain Cool and the second-highest-grossing Indian Sportsman. MS Dhoni is a former Indian international cricketer who was the captain of the Indian national team in limited-overs formats from 2007 to 2017 and in test cricket from 2008 to 2014. Under his guidance as a captain, India went on to win the 2007 ICC World Twenty20, the 2010 and 2016 Asia Cups, the 2011 ICC Cricket World Cup, and the 2013 ICC Champions Trophy. The right-handed middle-order batsman and wicketkeeper has won many awards and accords such as the ICC ODI player of the year award, Rajiv Gandhi Khel Ratna, Padma Shri, and Padma Bhushan.

MS Dhoni was also the second Indian cricketer to be conferred the honorary rank of Lieutenant Colonel from the Indian Territorial Army. Under his captaincy, the Chennai Super Kings won in 2010, 2011, and 2018 in the Indian Premier League. He is considered to be one of the greatest wicket-keeper batsmen and captains in the history of cricket.

Due to his achievements in cricket MS Dhoni was listed in Times’s 100 Most Influential People in the World in 2011 and ranked 23^rd in the Forbes 2015 list of highest-paid athletes in the world. In 2016, a biopic film was made based on his life, cricket career and the team win at the 2011 Cricket World Cup known as M.S Dhoni: The Untold Story.

Some of the popular MS Dhoni’s brand endorsements would include his contributions to Cars24, Indian Terrain, the State of Jharkhand, RedBus, Pepsico, Colgate, Panerai, LivFast, Indigo Paints, GoDaddy, Bharat Matrimony, Mastercard India, Sumadhura, Snickers India, and more.

Here’s diving into some of the most iconic MS Dhoni brand endorsements:

LifeWear India 
Lay’s
Garena Free Fire India 
Asian Footwear 
Swaraj Tractors 
Skipper Pipes
JioCinema
Cure and Beyond
WinZO 
State Bank of India (SBI)
Association of Mutual Funds in India (AMFI) 
Emotorad 
Citroën India
Gulf Oil 
Orient Electric 
Eurogrip Tyres 
Election Commission of Jharkhand 
Zed Black Agarbatti
Kopiko
Tagda Raho
Maxivision Super Specialty Eye Hospital
JioMart
Rigi
Kinley
MYK LATICRETE
Navi
Turtlemint
G Square Housing
Elicit
Reebok
ITC
Neuberg Diagnostics
Unacademy
HomeLane
Oreo
Kauvery Group of Hospitals
SRMB Steel
Cleartrip 
Cars24
redBus
Colgate
Boost
GoDaddy
Dream11
Bharat Matrimony
Snickers
Oppo
Wardwiz
Mastercard India
Garuda Aerospace
LivFast
Indigo Paints
Netmeds

Let’s look at a list of brands endorsed by MS Dhoni:

 LifeWear India 

Dhoni has always been a face for fitness, endurance, and overall well-being. Recognizing his passion for an active lifestyle, LifeWear India, a leading orthopedic and sports support brand, brought him on board as their brand ambassador.

With years of rigorous training and match experience, Dhoni understands the importance of maintaining peak physical health. In his association with LifeWear India, he aims to help millions take better care of their joints, muscles, and overall body strength. 

Whether you are an athlete, fitness enthusiast, or regular user, you will find the brand offers a wide range of orthopedic and sports support products that can help with recovery, pain relief, and enhanced mobility.

This endorsement hopes to motivate people to prioritize their health, embrace an active lifestyle, and incorporate fitness into their daily lives.

 Lay’s

MS Dhoni teamed up with Lay’s, one of the world’s most popular snack brands, to add an extra crunch to the cricketing excitement. The campaign featured Dhoni in a fun and engaging avatar, celebrating the joy of snacking while enjoying thrilling cricket moments. His association with Lay’s resonated strongly with fans, as it tapped into the nostalgia of watching matches with friends and family over a pack of chips.

With Dhoni’s effortless charm and deep connection with cricket lovers, Lay’s successfully reinforced its position as the go-to snack for every cricket-watching experience. The campaign blended humor, passion, and Dhoni’s legendary status to make game-time even more enjoyable for fans across India.

Garena Free Fire India 

Dhoni’s growing influence in the gaming world reached new heights with Garena Free Fire India, a popular battle royale game. Not only did he become the official brand ambassador, but he was also introduced as a playable in-game character, a first for any Indian cricketer.

For millions of fans, this was a groundbreaking moment. Players could now embody their favorite cricketer in virtual battlefields, adding a unique level of engagement to the game. His in-game character, named “Thala,” paid homage to his legendary status in Indian cricket.

This endorsement cemented Dhoni’s status in the gaming community, appealing to younger audiences and esports enthusiasts across the country.

Asian Footwear 

Dhoni’s impeccable style and personality have always set him apart, making him a natural fit for Asian Footwear, a well-known Indian brand specializing in stylish and durable shoes.

Through this collaboration, he promoted the brand’s high-quality sports shoes, casual wear, and athleisure footwear, catering to the needs of modern consumers. His association not only reinforced Asian Footwear’s credibility but also positioned it as a leading player in the competitive footwear market.

As someone who values comfort and durability, Dhoni’s endorsement ensured that Asian Footwear gained recognition among fitness enthusiasts, young professionals, and sports lovers alike.

Swaraj Tractors 

A passionate advocate for Indian agriculture, Dhoni took his love for farming to the next level by partnering with Swaraj Tractors, a leading manufacturer of agricultural machinery.

As the brand ambassador, he promoted modern mechanized farming solutions, emphasizing how innovation can enhance productivity for Indian farmers. Given his own experience with organic farming, Dhoni’s association with Swaraj Tractors felt genuine and inspiring to rural communities.

His campaign focused on educating farmers about efficient techniques, modern tractors, and sustainable farming methods, reinforcing his commitment to India’s agricultural progress.

Skipper Pipes

During the IPL 2023 season, Dhoni partnered with Skipper Limited, a company specializing in polymer pipes and fittings. Sharing the screen with fellow cricket legend Chris Gayle, he featured in a high-energy advertisement campaign promoting the brand’s strong and reliable piping solutions.

Skipper Pipes, known for their quality and innovation in infrastructure, benefitted immensely from Dhoni’s credibility. His endorsement helped the brand connect with a wider audience in the construction, real estate, and industrial sectors.

JioCinema

As the Indian audience shifted toward digital platforms for sports viewing, JioCinema roped in Dhoni as a brand ambassador for their IPL 2023 streaming campaign.

Through engaging commercials and promotional content, Dhoni played a vital role in attracting users to the platform. His endorsement helped JioCinema establish itself as the go-to digital streaming destination for live cricket matches.

With millions of IPL fans watching games online, Dhoni’s presence made a significant impact in driving viewership and brand loyalty for JioCinema.

Cure and Beyond

MS Dhoni, known for his resilience, leadership, and ability to inspire millions, has joined hands with Emcure Pharmaceuticals to champion the “Cure and Beyond” initiative. This collaboration goes beyond mere brand endorsement—it represents a shared commitment to healthcare, innovation, and making a lasting impact on people’s lives.

Together, they symbolize strength, trust, and a relentless pursuit of excellence. With Dhoni’s credibility and Emcure’s expertise in healthcare solutions, “Cure and Beyond” aims to raise awareness, promote better healthcare access, and empower individuals to take charge of their well-being.

WinZO 

Dhoni’s influence in the gaming world expanded further when he became the face of WinZO, a social skill-gaming platform.

His role in WinZO’s marketing campaigns promoted exciting online competitions, fantasy sports, and skill-based games, attracting young gamers to the platform.

As an individual known for his strategic thinking and tactical approach in cricket, Dhoni’s endorsement encouraged gamers to test their skills and enjoy competitive gaming in a safe and engaging environment.

State Bank of India (SBI)

In October 2023, MS Dhoni was officially announced as the brand ambassador of the State Bank of India (SBI)—one of the country’s most trusted financial institutions. This partnership is a natural fit, as both Dhoni and SBI symbolize dependability, integrity, and unwavering commitment.

Through this collaboration, Dhoni was featured in a series of advertisements that emphasized the bank’s customer-centric approach, digital banking solutions, and legacy of trust. His association with SBI was also strategically timed with the ICC Men’s Cricket World Cup 2023, further strengthening the brand’s visibility and recall.

Association of Mutual Funds in India (AMFI) 

In a bid to make Indians more financially aware and encourage investment habits, Dhoni joined hands with the Association of Mutual Funds in India (AMFI). As the face of their “Mutual Funds Sahi Hai” campaign, Dhoni lent his credibility to promote the importance of long-term financial planning.

His involvement was instrumental in building trust among middle-class investors and first-time mutual fund buyers, as he represented qualities of patience, strategy, and smart decision-making—values that align with the essence of investing.

Emotorad 

In a fun and quirky collaboration, Dhoni teamed up with Emotorad, a brand that manufactures electric bicycles (e-bikes). The brand’s campaign featured Dhoni riding the T-Rex Air e-cycle while humorously singing the nostalgic Bollywood song “Bole Jo Koyal”.

This partnership not only showcased Dhoni’s lighter and more playful side but also aligned with the growing movement towards eco-friendly transportation in India. His endorsement brought a significant boost in awareness for e-bikes, encouraging fitness enthusiasts and daily commuters to choose greener and more sustainable travel options.

Citroën India

In 2024, Dhoni joined hands with Citroën India, a French automobile manufacturer, as their brand ambassador. His association with Citroën aims to enhance the brand’s visibility and trust factors among Indian consumers. 

Given Dhoni’s passion for automobiles and his extensive car and bike collection, this collaboration feels like a natural fit. The campaign featuring him focuses on Citroën’s innovative designs, comfort, and high-performance vehicles, appealing to young and mature audiences.

Gulf Oil 

Dhoni has been the long-term face of Gulf Oil, and in 2024, the partnership continued to evolve. The campaign showcases Gulf Oil’s high-performance lubricants for automobiles, reinforcing their commitment to engine efficiency and durability. Given Dhoni’s reputation for consistency, reliability, and peak performance, this endorsement further strengthens the brand’s credibility in the automotive sector.

Orient Electric 

Dhoni’s association with Orient Electric aimed to promote smart, energy-efficient home appliances, including fans, lighting, and air-cooling solutions. His reputation for making cool-headed, calculated decisions aligns with Orient Electric’s promise of innovation and reliability. The campaign appeals to homeowners and businesses looking for high-quality electrical solutions.

Eurogrip Tyres 

Dhoni extended his endorsement portfolio in the automobile industry by joining hands with Eurogrip Tyres, a leading brand in two-wheeler tyres. The campaign focuses on safety, control, and performance, mirroring Dhoni’s disciplined and calculated approach on the cricket field. With India being a major market for motorcycles and scooters, Dhoni’s endorsement adds credibility and trust to the brand.

Election Commission of Jharkhand 

Beyond commercial endorsements, Dhoni took on a social role by collaborating with the Election Commission of Jharkhand to encourage voter participation in the state elections. 

Given his deep roots in Jharkhand, where he hails from, this partnership aims to increase voter awareness and turnout. His credibility and mass appeal make him an effective advocate for democratic participation, reinforcing the importance of voting among citizens.

Zed Black Agarbatti

MS Dhoni joined hands with Zed Black Agarbatti, one of India’s leading incense stick brands, as their brand ambassador. This partnership goes beyond mere product promotion—it reflects Dhoni’s deep connection with discipline, focus, and inner peace, qualities he is known for both on and off the field.

As part of the campaign, Dhoni promotes the message “Prarthna Hogi Sweekar” (Every Prayer Will Be Heard), reinforcing the power of prayers, positivity, and spiritual well-being. His association with Zed Black Agarbatti aligns with the brand’s commitment to spreading calmness and devotion in every household. 

Kopiko

In a delightful partnership, MS Dhoni joined forces with Kopiko, a globally recognized brand known for its coffee-flavored candies and beverages. This collaboration highlights the shared values of energy, endurance, and refreshment—traits that define both Kopiko’s products and Dhoni’s legendary cricketing career.

As a player who has consistently displayed unwavering focus and stamina, Dhoni’s association with Kopiko aims to inspire consumers to stay energized and refreshed throughout their day. 

Whether it’s an intense cricket match or a long workday, Kopiko’s coffee-infused treats provide the perfect boost of alertness and motivation—just like Dhoni’s presence on the field does for his fans.

Tagda Raho

MS Dhoni’s collaboration with Tagda Raho, a fitness brand promoting traditional Indian fitness training, is a perfect blend of heritage and modern athleticism. Known for his exceptional fitness and discipline throughout his cricketing career, Dhoni embodies the essence of endurance, strength, and agility—values that Tagda Raho stands for.

This partnership highlights age-old Indian fitness practices, such as akharas, wrestling workouts, yoga, and functional training, which have been followed by generations of Indian warriors and athletes.

Maxivision Super Specialty Eye Hospital

In 2024, MS Dhoni partnered with Maxivision Super Specialty Eye Hospital, a leading healthcare chain specializing in advanced eye treatments. As a sports legend known for his sharp vision and quick reflexes, Dhoni’s association with Maxivision reinforces the importance of eye health for overall well-being. The campaign focuses on spreading awareness about regular eye check-ups, early diagnosis of vision problems, and the latest advancements in eye care.

With his influence, Maxivision aims to encourage people to prioritize their eye health, ensuring they have clear vision for a brighter future—whether on the field, at work, or in everyday life.

JioMart

In his continuous journey of endorsing brands that impact everyday lives, MS Dhoni partnered with JioMart, Reliance’s e-commerce platform, to promote seamless and affordable online grocery shopping. His association with JioMart aligns with the brand’s mission of providing high-quality products at competitive prices, making daily essentials accessible to millions of Indians.

Through engaging ad campaigns, Dhoni emphasizes JioMart’s convenience, vast product range, and doorstep delivery services. His trusted persona makes him the perfect ambassador to reinforce JioMart’s commitment to affordability and efficiency, encouraging Indian households to embrace the ease of digital shopping.

Rigi

In 2023, MS Dhoni partnered with Rigi, a content monetization platform designed to help influencers and creators maximize their earnings. As the brand ambassador, Dhoni supports Rigi’s vision of enabling digital content creators, educators, and influencers to build sustainable income streams through memberships, courses, and exclusive communities.

Given Dhoni’s disciplined approach and ability to inspire millions, his association with Rigi adds credibility to the platform. The collaboration aims to encourage budding creators to leverage digital tools for growth, much like how Dhoni himself adapted and evolved throughout his cricketing career. This partnership highlights the increasing importance of content monetization in India’s digital landscape.

Kinley

MS Dhoni’s association with Kinley, Coca-Cola’s packaged drinking water brand, reinforces the importance of staying hydrated with safe and pure water. Known for his disciplined fitness regime and active lifestyle, Dhoni’s endorsement aligns perfectly with Kinley’s promise of trust and purity. 

His presence in the campaign highlights the significance of clean drinking water for maintaining good health, especially for athletes and fitness enthusiasts. With his credibility and strong influence across all age groups, Dhoni’s collaboration with Kinley enhances the brand’s connection with consumers looking for reliable hydration solutions.

MYK LATICRETE

​In November 2022, MYK LATICRETE, a leader in the tile and stone installation industry, announced MS Dhoni as its national brand ambassador. This collaboration aims to educate both influencers and consumers about innovative tile and stone installation solutions, emphasizing the importance of using superior quality and durable products. 

Building on this partnership, in December 2023, MYK LATICRETE launched a campaign featuring MS Dhoni to deepen consumer engagement in the tile installation process. The campaign addresses a common oversight where consumers focus on tile selection but often neglect crucial installation steps, such as choosing appropriate tile adhesives and grouts. By highlighting these aspects, the campaign aims to ensure the longevity, stability, and aesthetics of tiled surfaces.

Navi

MS Dhoni, known for his sharp decision-making and reliability, partnered with Navi, a leading fintech company, to promote hassle-free financial solutions. Navi offers instant personal loans, affordable mutual funds, and easy-to-use financial products, making wealth management accessible to a broader audience.

Through this collaboration, Dhoni’s image as a calm, strategic leader aligns with Navi’s vision of simplifying finance with seamless digital experiences. 

Fire-Boltt

MS Dhoni joined hands with Fire-Boltt, one of India’s leading affordable smartwatch brands, to promote fitness and smart living. As someone who has always emphasized the importance of health, discipline, and peak performance, Dhoni’s collaboration with Fire-Boltt perfectly aligns with the brand’s mission of making smartwatches accessible to everyone.

Through this partnership, Dhoni endorses Fire-Boltt’s feature-packed wearables, encouraging users to track their health, monitor fitness goals, and stay active. The campaign highlights how smartwatches are not just for tech enthusiasts but also for athletes and everyday fitness-conscious individuals. 

Turtlemint

MS Dhoni partnered with Turtlemint, a leading insurance marketplace, to promote awareness about the importance of choosing the right insurance. Known for his strategic thinking on the cricket field, Dhoni’s collaboration with Turtlemint emphasizes the need for well-informed financial decisions, just like a well-planned cricket strategy. 

The platform enables users to compare and buy insurance policies with ease, ensuring they make the best choices for their financial security. His association with Turtlemint adds trust and credibility, encouraging more people to take charge of their insurance needs with confidence.

G Square Housing

​In February 2022, G Square Housing, South India’s largest land aggregator and plot promoter, announced MS Dhoni as their brand ambassador. This collaboration aligns with G Square’s growth strategy in Chennai, Coimbatore, and Bengaluru, and their plans for pan-India expansion. 

Dhoni expressed his delight in associating with a trusted Chennai-based plot promoter, highlighting his affection for the city and its people. The partnership aims to strengthen G Square’s brand presence and reach across multiple geographies.

Reebok

MS Dhoni teamed up with Reebok India, marking a significant collaboration between the global sportswear giant and one of India’s most celebrated athletes. Known for his disciplined fitness regime and unwavering commitment to peak performance, Dhoni perfectly embodies Reebok’s philosophy of pushing boundaries and embracing an active lifestyle.

This partnership highlights Reebok’s focus on high-performance sports gear, fitness apparel, and footwear tailored for athletes and fitness enthusiasts alike. 

ITC

​In 2022, MS Dhoni collaborated with ITC’s Sunfeast YiPPee! noodles, featuring in a television commercial that highlighted the brand’s unique non-sticky noodles. The advertisement showcased Dhoni enjoying a bowl of YiPPee! noodles with children, emphasizing the product’s appeal among all age groups.

 This partnership underscored Dhoni’s enduring popularity and his ability to connect with consumers, reinforcing Sunfeast YiPPee!’s position in the instant noodles market.​

Neuberg Diagnostics

In his continued effort to support health and wellness, MS Dhoni partnered with Neuberg Diagnostics, a leading diagnostic lab known for providing high-quality medical testing services. As the brand ambassador, Dhoni features in promotional videos and images, reinforcing the lab’s credibility and commitment to accurate, reliable diagnostics. 

Given his reputation for discipline, trustworthiness, and precision—both on and off the field—his association reassures patients about the lab’s expertise. This collaboration aims to encourage people to prioritize regular health checkups, making advanced diagnostics more approachable for the masses.

Unacademy

MS Dhoni partnered with Unacademy, one of India’s leading EdTech platforms, to inspire students and lifelong learners. Through promotional videos and campaigns, Dhoni’s journey from a small-town cricketer to one of the world’s most successful captains serves as a powerful motivational story. 

His disciplined, self-made image resonates deeply with students striving to overcome challenges and achieve their dreams.

The collaboration focuses on qualities like perseverance, strategic thinking, and continuous learning—values that are crucial for both sports and academics. By associating with Unacademy, Dhoni encourages learners to stay committed, work hard, and believe in themselves, making education more engaging and aspirational.

HomeLane

MS Dhoni partnered with HomeLane, a leading home interior brand, bringing his trusted image to the world of personalized home solutions. As a cricketer known for precision and planning, his association with HomeLane emphasizes the brand’s commitment to customized, hassle-free, and time-bound home interiors. 

This collaboration aims to connect with homeowners who seek stylish yet functional living spaces, ensuring quality craftsmanship and seamless execution—just like Dhoni’s game strategy on the field. His endorsement reinforces the idea that designing one’s dream home should be as smooth and efficient as Dhoni’s leadership on the pitch.

Oreo

In 2022, Oreo, the globally loved cookie brand, partnered with MS Dhoni for a special campaign that aimed to bring a fun and nostalgic twist to its branding. Dhoni’s involvement added a touch of nostalgia and excitement, making it one of the most talked-about marketing campaigns in the snacking category.

The collaboration successfully blended cricket fever with Oreo’s playful brand messaging, creating a buzz among both cricket fans and Oreo lovers.

Kauvery Group of Hospitals

In his ongoing commitment to social impact, MS Dhoni partnered with Kauvery Group of Hospitals, a leading healthcare provider in India. This collaboration focuses on promoting advanced medical services, preventive healthcare, and the importance of timely medical intervention. 

Given Dhoni’s reputation for discipline, fitness, and a healthy lifestyle, his association with Kauvery Group encourages people to prioritize their well-being.

The campaign highlights the hospital’s state-of-the-art facilities, patient-centric approach, and expertise in specialized medical treatments. 

Through his endorsement, Dhoni aims to spread awareness about quality healthcare, urging individuals to take proactive steps in managing their health. His trusted presence makes this initiative more impactful, reaching a wide audience across India.

SRMB Steel

MS Dhoni, known for his resilience and strong leadership, became the brand ambassador for SRMB Steel, a leading manufacturer of TMT bars and steel products. Just like Dhoni’s rock-solid presence on the cricket field, SRMB Steel represents durability, strength, and reliability in the construction industry.

Cleartrip 

Dhoni’s collaboration with Cleartrip, one of India’s leading online travel booking platforms, aligns perfectly with his image as a planner and strategist. The campaign highlights how Cleartrip makes travel seamless, efficient, and hassle-free—qualities that resonate with Dhoni’s approach to leadership. This association reinforces the brand’s commitment to providing smooth and easy travel experiences for Indian customers.

Cars24

Cars24 is a Gurgoan-headquartered, online platform for buying and selling used cars in India. The company is known to have revolutionized the way pre-owned cars are sold in the country. It currently sells more than 150,000 cars annually. The company was founded by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal in 2015.

The company recently announced that it going to get into a franchise model in order to scale up its presence in 300 plus tier two, three, and four markets in 2021. The company made a strategic partnership with MS Dhoni, where the cricketer will own equity in CARS24 and will act as the company’s brand ambassador to elevate and strengthen the brand as it continues to expand across markets.

In an Interview Vikram Chopra, the Co-founder of and CEO of CARS24 said that, “Dhoni is a role model to most Indians because of his ability to constantly evolve, innovate and find solution to every problems thrown at him over the years making him one of the most celebrated captain in the Indian history. These are the same values that CARS24 live by, which is why this partnership is perfect.”

redBus

redBus is an Indian online platform that provides ticket booking facilities for buses through its website, iOS, and Android mobile apps. The company is headquartered in Bengaluru and is known to have a network of over 2,500 bus operators in countries like India, Singapore, Malaysia, Peru, Indonesia, and Colombia.

The company was acquired by Ibibo Group and claims to have registered more than 180 million trips with a customer base of over 20 million so far. The company made MS Dhoni its brand ambassador in 2019 after the cricketer’s strong performance as a player and a captain in the 2019 IPL. The IPL or the Indian Premier League is not only a fantastic cricketing event, the IPL also has a huge effect on the Indian economy. People around the world make an unbelievable amount of money via IPL.

The company is looking towards reaching a larger customer base with Dhoni as its brand ambassador. In the ad, the cricketer appears as a hockey player avatar for his first cameo for the brand. The company with the help of Dhoni also reached its audience across the country through social media platforms.

Colgate

Colgate Palmolive Limited is an American company that is a leader in India for scientifically proven oral care products. The company is known for its products like toothbrushes, dental floss, tooth powder, mouthwash, and other specialized range of dental therapies. Colgate Palmolive India Ltd was originally incorporated in 1937.

In March 2019, Colgate went on to publish a couple of television commercials that featured not only MS Dhoni but also his wife Sakshi Dhoni. The campaigns are based on keeping our teeth strong from within with the tagline “Andar Se Strong.”

Boost

Boost is one of the leading malt-based or cereal-based beverages that was originally launched in 1975. The brand is known to be clinically proven and it increases stamina by three times more.

The drink is available in chocolate flavor and continues to be a leader in the health food drinks market. The ‘Ready to Sip’ pack of Boost is also available for on-the-go consumption. Boost has over 17 essential vitamins and minerals that help in increasing stamina and energy.

The company has a history of having iconic Indian Cricketers to be its brand ambassadors such as Kapil Dev, Sachin Tendulkar, Virender Sehwag, to Mahendra Singh Dhoni, and Virat Kohli, Rishabh Pant, and Shreyas Iyer in the recent times. It is due to the Boost commercials done by these esteemed sportsmen with the tagline of ‘Boost is the secret of my energy, the brand has become a household name.

GoDaddy

GoDaddy Inc is an American company that is one of the most trusted domain registrar and web hosting companies that is headquartered in Scottsdale, Arizona. GoDaddy has more than 20 million customers and more than 7,000 employees worldwide. The company is known for its advertising on TV, in newspapers, and for the fact that it empowers people with creative ideas to succeed online.

MS Dhoni is its current brand ambassador, with his help the company launched a successful ad campaign in order to get deeper into smaller markets where there is a rapid digital acceleration. In the commercial Dhoni is seen in the role of a business advisor, who is encouraging small business owners and entrepreneurs to get a domain name in order to complete their online business setup.

Dream11

Dream11 is an online platform for Indian fantasy sports, the company allows its users to play fantasy cricket, hockey, football, kabaddi, and basketball. Dream11 became a unicorn Indian company in April 2019.

The company made MS Dhoni its brand ambassador, who so far has appeared in many multichannel marketing campaigns and brand engagement activities. The company aims to grow and strengthen its leadership position in the online sports gaming market.

Speaking about MS Dhoni’s association with Dream11 in an interview, the cricketer said that he is delighted to be associated with the company that gives millions of sports fans an opportunity to be the decision-maker, create their own team, and experience the game first-hand. Dream11’s platform perfectly portrays the importance of choosing the right players and building a team as per the playing conditions.

Bharat Matrimony

Bharat Matrimony is a popular and leading online matrimony service in India, which is also a part of Matrimony.com. Bharat Matrimony was founded by Murugavel Janakira, who also met his wife through his own matrimony site.

BharatMatrimony has more than 130 offices in the country and international offices in countries like Dubai, Sri Lanka, the United States, and Malaysia in order to cater to its customer needs beyond India. The iconic cricketer MS Dhoni was made the brand ambassador of BharatMatrimony in 2018.

In an Interview, Murugavel Janakiraman, the CEO of Matrimony.com said that they were proud to be associated with an iconic cricketer. He also added that it is a good fit because Dhoni is an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires people through his happy marriage, his caring dad, and his loving husband’s image.

Snickers

Snickers is an extremely popular chocolate brand that is made by the American company Mars, Incorporated. The famous chocolate is made of three layers which are Nougat, caramel and Peanuts enrobed with milk chocolate. Snickers chocolate was considered a leader in 2004 in that segment, when the annual global sales of Snickers was $2 million.

Dhoni became the company’s brand ambassador in 2018 and has also been featured in many of its television commercials to promote chocolate in India.

The company mentioned in a statement that the brand is loved across the world for its cool quotient and there is no one who personifies that better than our very own captain cool. Dhoni also mentioned that this association for him was a natural fit as nothing can satiate the angry hunger as well as snickers.

Oppo

Oppo is a well-known Chinese consumer electronics and mobile communications company whose parent company is BBK Electronics. The company’s headquarters is based in Dongguan, Guangdong. Its portfolio of products are smartphones, audio devices, power banks, blu ray players, and other electronic products.

Oppo was first launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores.

Dhoni became the company brand ambassador in 2020 continuing the trend of sponsorship deals before the IPL season. The campaign #BeTheInfinite has featured Dhoni promoting Oppo’s upcoming smartphones as well as the IPL. This Oppo campaign has been designed to motivate people to keep their passion alive even amidst a world full of hurdles. The popular phone manufacturing company had also launched a new variant of Reno 4 Pro, which came in Galactic Blue colour and was signed by the former captain of the Indian cricket team.

Wardwiz

Wardwiz is a German company that provides IT security solutions firm. The company is now one of the top IT security brands in India as it provides a system essential package for personal and professional use of computer systems. Wardwiz is known for its antivirus packages that are sold at affordable prices.

In 2019, the company signed MS Dhoni as its brand ambassador, the cricketer was reportedly paid over Rs 15 crore on the multi-year advertisement contract. The cricketer was featured in many multimedia ad commercials and showcases the uses of the antivirus.

Mastercard India

Mastercard Inc. is a multinational financial service corporation that has its headquarters in New York City. Mastercard Worldwide is a cooperative that is owned by more than 25,000 financial institutions that issue its branded debit, credit, and prepaid cards. In 2018, the company signed MS Dhoni as the brand ambassador for India.

The company launched a nationwide initiative called Team Cashless India with the cricketer in order to accelerate the acceptance and adoption of digital payments. This campaign also aims in encouraging merchants who currently do not accept digital payments to start using them.

Garuda Aerospace

MS Dhoni has invested an undisclosed amount and became the brand ambassador of Garuda Aerospace on July 6, 2022. Garuda is a Chennai-based drone startup that was founded in 2015 by Jayaprakash, and operates as a drone-as-a-service (DaaS) startup. Garuda designs, customises, and manufactures drones for a range of use cases including deliveries, agriculture, disaster management, and other services. With an undisclosed investment in the drone startup, Dhoni became a part of the company’s captable along with being the brand ambassador of Garuda.

“Mahi Bhai is the epitome of Dedication & I firmly believe that having Captain Cool on our Cap table adds tremendous value which will motivate our team to perform better”, said Agnishwar Jayaprakash, the Founder and CEO of Garuda. Drones are quite in demand now and have turned into one of the latest gadgets and technology to fuel growth for startups. The Indian government has already been empowering drones and drone startups via numerous Indian government schemes for startups in India, including “kisan drones” and “Drone Shakti”.

LivFast

LivFast is an upcoming power specialist in India and the subsidiary of SAR Group which is a conglomerate. The company is also known for its products such as Automotive Batteries, Inverters, Inverter Batteries, and Solar Applications. The company is a power specialist as it provides many power backup solutions.

Livfast signed MS Dhoni as its brand ambassador in 2018. MS Dhoni was a part of the multimedia ad campaign called “Faster hai to hai”. With the help of the campaign, the company aims to establish the company as the fastest inverter in the market.

Indigo Paints

Indigo Paints is one of the top paint companies in India. The company has its headquarters in Pune, Maharashtra, with manufacturing facilities in Jodhpur, Pudukkottai, and Kochi. The company is also known for its wide range of decorative paints, emulsions, enamels, wood coatings, primers, putties, cement paint, etc.

MS Dhoni was signed as the brand ambassador of the company in 2018 for three years. The ace cricketer was featured in all the marketing and promotional campaigns of Indigo Paints. The company has kept a budget of Rs 200 crore on advertising for the three-year period.

Netmeds

Netmeds is an online pharmacy and a subsidiary of Dadha & Company which is one of India’s most trusted pharmacies, with over 100 years plus experience in manufacturing medicines. Netmeds currently has a huge inventory of over 35,000 stock-keeping units of prescription drugs and 5,000 OTC products.

The cricketer was signed as the brand ambassador of Netmeds in 2018. Commenting on the association MS Dhoni said that, Netmeds is making important medicine more available and affordable, which is a great thing for India. MS Dhoni has appeared in many Netmed ads and has spoken about the benefits of buying medicine from Netmeds.

Conclusion

The former Indian captain MS Dhoni is the Second highest-grossing Indian cricketer and sportsman in the country. The captain cool have retired but in terms of brand endorsements are before Virat Kohli and after Sachin Tendulkar, both who whom are iconic cricket players.

This shows that MS Dhoni continues to be most loved cricketer of our generation as his fans adore and worship him. Dhoni’s insight, humbleness, positive energy, and dependability alongside his engaged leadership attributes are what makes him a favorite of the advertising world too. All in all, Dhoni is known to have all the ideal properties that coordinate with many brands’ images.

Frequently Asked Questions

Who is Mahendra Singh Dhoni?

MS Dhoni is a former Indian International cricketer who was the captain for the Indian national team in limited-overs formats from 2007 to 2017 and in test cricket from 2008 to 2014.

Which financial services brand did Dhoni endorse?

Dhoni endorsed brands like Mastercard India.

What is the fee of Dhoni advertising?

Dhoni’s endorsement prowess is undeniable, commanding fees ranging from INR 1 to 2 crore for social media endorsements alone.