Tag: jio

Reliance Jio – The Success Story of the 1st Network to Provide 4G VoLTE Services in India!

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Jio.

When do you think a revolution came in the telecommunication industry? Well, the most common answer is after the launch of Mukesh Ambani’s Jio. This company made an incredible entry into the Indian mobile telecom sector with the most exclusive cost leadership strategy that revolutionized the whole market of telecommunication. But how do you think did that happen?

Was it the investments in the company or the business model or Mukesh Ambani’s strategic plans?

To know more about How Jio Started, information about Jio company, the Success Story of Reliance Jio, and how Jio changed India, you go through this StartupTalky article.

Reliance Jio – Company Highlights

Company Name	Jio (Joint Implementation Opportunities)
Headquarter	Mumbai, India
Sector	Telecommunications
Founder	Mukesh Ambani
Founded	15th February 2007
Revenue	Rs 18,952 crore (FY21,Q1)
Profit	Rs 3,651 crore (FY21, Q1)
Average Revenue per user (ARPU)	INR 138.4 (FY21, Q1)
Reliance Jio Slogan	‘Digital Life’
Reliance Jio Tagline	‘Jio jee bharke’ (Live life to the fullest)
Parent Organization	Reliance Industries
Website	jio.com

About Jio
Founders of Jio and team
Jio – Startup Story | How was Jio Started?
Jio – Name, Tagline, and Logo
Jio – Business Model and How it Works?
Jio – Growth
Jio – Competitors
Jio – Future Plans

Reliance Jio — Who Dominates Mobile Subscriptions?

About Jio

When Anil Ambani and Mukesh Ambani had a split in the year 2005, it was one of the biggest de-merger in the industry. The dream project of Mukesh Ambani that was Reliance Infocom, became a part of the Anil Ambani Group. Furthermore, Mukesh Ambani went on to acquire the company Infotel Broadband Services Limited, which was the only successful bidder across India for the 4G network.

This is when Mukesh Ambani’s Reliance Limited started working on establishing a base for a high-speed optical fiber 4G network which is much more capable than 4G. The company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the first network to provide 4G LTE services and VoLTE services.

Jio launched these services on 5th September 2016 for all the users and also launched its smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-speed data instead of voice and SMS. On its launch, the company announced data plans with 1GB 4G data per day in the market where mostly all popular telecom providers offered 1GB data per month.

This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs 250-300 for 1 GB 4G data, which went down to Rs 5 per GB during the initial days. Along with these amazing plans, Jio also started offering free voice calling and free 100 SMS per day for all its Prime members.

JioPhone Next

The all-new ‘JioPhone Next’, is being jointly developed by Mukesh Ambani-led Reliance and tech giant, Google was scheduled for a Ganesh Chaturthi release, on September 10, 2021. However, Reliance Telecommunication’s revolutionary product hit a roadblock due to an acute global shortage of semiconductors and had been postponed till Diwali at least, as per the reports dated September 10, 2021. The company then remarked that it had already started testing the device among a limited set of users to identify further scopes of refinement and make them easily available foolproof in November, during the festive season of Diwali. With this, Reliance Jio had also bought some more time to figure out efficient ways to mitigate the global shortage of semiconductors. This Reliance JioPhone Next was finally launched on November 4, 2021. These phones now comes at Rs 6,499, and is powered with the Android-powered Pragati OS, and a Qualcomm Snapdragon QM215 processor. The JioPhone Next can also be bought by paying Rs 1,999 only by the users who lack the options of paying for the phone upfront. However, they also need to pay the company for the full price of the phone later on by monthly installments.

The JioPhone Next can be summed up as a good option if you are looking for an entry-level budget phone, and if you don’t have Rs 6000-7000 or more to buy new phones. However, these phones also have numerous drawbacks like:

JioPhone Next is sluggish being deficient of adequate RAM
You need to only use a Jio sim as the primary SIM to use it
The phone can also be turned of by the financer if it is not properly paid for
It comes in with an Android OS, but has its own JIO customisations

Founders of Jio and team

Mukesh Dhirubhai Ambani is one of the richest men in the world. He is the Founder of Jio.

Mukesh Ambani - Founder of Jio — Mukesh Ambani – Founder of Jio

Mukesh is reportedly the richest man in India and his family is popularly known as the richest family in Asia, according to Forbes. Mukesh Dhirubhai Ambani was the Chief Managing Director (CMD) of Reliance Industries Ltd, which is one of the biggest conglomerates in India.

Mukesh was born in Aden but he grew up in Mumbai. Being one of the most influential and powerful personalities of the country he has provided his business acumens to the whole world. Mukesh Ambani is the owner of the world’s largest refinery. He has achieved tons of notable accomplishments and is a part of many renowned institutes as well. Ambani was the Director and Chairman of Reliance JIO Infocomm Ltd. too before he stepped down with effect from June 27, 2022, and his son, Akash Ambani, who was a Non-Executive Director, has been appointed as the Chairman of the company, as per reports dated June 29, 2022. The Jio board has also revealed the appointments of Raminder Singh Gujral and K.V. Chowdary as additional directors of the company, who will serve as independent directors for the next 5 years, commencing from June 27, 2022. Furthermore, Pankaj Mohan Pawar has been appointed as the Managing Director of the Jio business also for 5 years.

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Jio – Startup Story | How was Jio Started?

Some time back, Mukesh Ambani the founder of Jio was asked about how he thought of coming up with such an amazing idea to which he said that this idea was seeded by his daughter Isha Ambani. In 2011, Isha Ambani was a student at Yale in the US and was home for the holidays.

She told her dad how bad the internet connectivity was at their house because she couldn’t submit her coursework. At that time, Mukesh Ambani realized that how India is suffering from bad and poor connectivity of the internet.

The data was severely scarce and overpriced, which was unaffordable to a majority of Indians. Since then, Mukesh Ambani started working on Jio to make the data services abundant and affordable in every part of the country, which gave birth to Reliance Telecommunication’s Jio business line.

Jio – Name, Tagline, and Logo

JIO stands for Joint Implementation Opportunities and the full name of the company is Reliance Jio Infocom Ltd.

The logo of Reliance Jio has a hidden meaning. When we flip the logo and look at its mirror image it is read as ‘oil’ which represents the past and future of Reliance. The company Reliance appeared as a business giant in the 20th century because of its Oil business and in the 21st century probably the flipped version, Jio has successfully ushered in another revolution.

The slogan of Reliance Jio is ‘Digital Life’ while a popular tagline of Jio has been ‘Jio jee bharke’ which means live life to the fullest.

Jio – Business Model and How it Works?

Reliance Jio had really smart strategies and most of them belonged to the founder Mukesh Ambani. For its initial year, Jio gave unlimited data services and high-quality Volte calling services at surprisingly low charges. The complete change in the market made other telecom operators change their business models.

These offers created a lot of radical and unexpected changes in the consumer’s behavior as well. Also, it led to many mergers and acquisitions in Indian mobile network providers. Jio, in turn, made people use more and more services so that they spend more.

Jio eventually started charging 6 paise per minute on its calling services. The company has now launched numerous value packs consisting of both internet and calling benefits along with other on-demand subscriptions at competitive rates, which are even lower for Jio phone users.

Well, in the initial phase Reliance took a big risk to enter into the telecom industry but it has proved to be one of the best companies in the current market.

Jio – Growth

Jio has already proven to be a rising force being a revolutionary company and the torchbearer of the Indian 4G VoLTE services. The Mukesh Ambani-led company is currently the leading telecommunication service provider in India. The Jio company is now working to empower the Indian users with the 5G and 6G services as well. Jio is the 3rd largest mobile network operator in the world with over 179.93 million users.

Jio has added 1.6 mn+ wireless subscribers to its network in April 2022. In the broadband segment, Jio leads the path, which currently boasts of 52.15% of the total Indian userbase, followed by Bharti Airtel, which now enjoys 31.61% of the market share. Reliance Industries’ shares reportedly closed 1.5% higher at Rs 2,529 on the BSE on June 28, 2022.

Jio launched the fiber to the home service in 2019, which now offers home broadband, telephone, and television services. When the coronavirus made things scary for businesses and professionals, Mukesh Ambani made his company Reliance Jio net debt-free 9 months before the deadline. The conglomerate has raised Rs 53,124.0 crore by offering shares to its existing shareholders and another Rs 118,318.45 crore by selling stakes in the Jio platform through 12 deals.

Reliance Jio has become the country’s largest-ever right issue and series of stake sales deals in its arm Jio Platforms, delivering on a promise given to its shareholders in last year’s August.

“I have fulfilled my promise to the shareholders by making Reliance net debt-free much before our original schedule of 31st March 2021,” Mukesh Ambani said in a statement released early on Friday.

Reliance Industries is in its ‘Golden Decade’ and Mr. Mukesh Ambani has assured his shareholders that in this decade RIL will set even more ambitious growth goals and achieve them. Back in 2017, Mr. Ambani said that the energy-to-telecom conglomerate was on the verge of a golden decade where it would yield the returns of its largest-ever capacity expansion in its petrochemical business and its investment in Jio. With these investments, the company’s net debt was Rs 161,035 crore, as of March 31, 2020, and the funds raised in the last 8 weeks exceeded it. Along with the stake sale to BP in the petro-retail joint venture, the total fundraising is in excess of Rs 1.75 lakh crore.

In twelve weeks thirteen different companies have invested in Jio platform, from leading Global investors which included Facebook, Silver Lake(Twice), Vista Equity Partner, General Atlantic, KKR. & Co.Inc., Mubadala Investment Company, Abu Dhabi Investment Authority, TPG Capital, L Catterton, Saudi Arabia PIF, and Qualcomm.

Companies Investing In Jio In A Nutshell

Name of the Company	Stakes	Total Investments
Facebook	9.99%	INR 43,574 cr
Vista Equity Partner	2.32%	INR 11, 367 cr
Silver Lake Partner	1.15%	INR 5,655.75 cr
General Atlantic	1.34%	INR 6,598.38 cr
KKR & Co. Inc.	2.32%	INR 11,367 cr
Mubadala Investment Company	1.85%	INR 9,093.60 cr
Silver Lake Partner	0.93%	INR 4,546.80 cr
Abu Dhabi Investment Authority	1.16%	INR 5,683.5 cr
TPG Capital	0.93%	INR 4.546.80 cr
L Catterton	0.39%	INR 1,894.50 cr
Saudi Arabia’s Wealth Fund PIF	2.32%	INR 11,367 cr
Qualcomm	0.15%	INR 730 cr

Jio Platforms has diluted 25.24% of its equity. That’s the maximum they have in view to dilute to financial investors, which includes Mark Zukerberg’s Facebook. Any new investors coming on board in the future will have to be “strategic investors, a tech giant, for instance,” said a source who was part of the deal-making process. The RIL-FB partnership could emerge as the core platform for India’s digital economy and as more consumers and small businesses shift online, it could unlock a digital market worth $2 trillion.

The secret behind Jio’s success is that it is customer-centric and has a webscale mentality. Reliance Jio made it look easy when it successfully swooped into the jam-packed and super competitive mobile market with free 4G voice and data service. So, in a nutshell, Reliance Jio, aims at harnessing the full potential of the internet to create a digital revolution through their technologies. Innovative services and long-term planning will radically bring the world at one’s fingertips much faster and also transform the way Indians think, work, live, and are entertained.

Reliance Jio announced plans for integrated fibre connectivity and digital solutions to transform over 50 Million small and medium businesses in India on March 9, 2021. A statement released by Reliance Jio said – “Under this plan, Indian MSMEs will get Jio connectivity at one-tenth (1/10th) of the existing price in the market. They will also be able to collaborate with Jio partners to get easy-to-use solutions”

Reliance Jio also announced to launch of its new product JioBook, as per the reports dated March 8, 2021. After years of speculation, it is believed that the product is in the Engineering Validation test stage. JioBook is a laptop, that is said to be affordable and would attract a lot of customers. As per the speculations, the price of the laptop would start from INR 10,000 onwards.

Reliance Jio emerged as the top bidder in India’s $11 billion airwaves auction, said the reports on March 2, 2021. Reliance Jio bought airwaves worth Rs 571.23 billion ($7.8 billion) of the total Rs 778.2 billion raised in the latest spectrum auction. Jio’s competitors – Bharti Airtel Ltd., spent $2.6 billion and Vodafone Plc’s India unit bought spectrum worth Rs 19.9 billion.

Some of the popular Jio Apps that the customers can now find are:

Jio Pages – A Jio launched web browser for Android mobiles
Jio Chat – JioChat is an instant messaging and video calling app for Jio users.
Jio Cinema – An online HD video library by Jio, designed to provide the users with movies, tv shows, and music videos online
Jio Cloud – A safe and secure cloud storage service from Jio
Jio Health – A health services app from Jio
JioNews – A news app or e-reader for news by Jio
JioMeet – A video-conferencing platform from Jio
JioMoney – A mobile wallet for the Jio customers
JioSaavn – Provides online and offline music streaming in English and Indian languages
JioSecurity – A mobile security and antivirus app
JioTV – A streaming service brought by Jio
JioCall (Jio4GVoice) – A videocalling feature for the fixed-line number customers
MyJio – A Jio account using which the Jio users can manage their Jio account and digital services

Jio also has a list of other products and services. Here are some important ones to know about:

Mobile broadband service
JioFiber
JioBusiness
JioNet Wi-fi
JioPhone Next

Jio – Competitors

There are many telecommunication brands that have thrived for long years in the telecommunication space of India. Popular brands like Airtel, Idea, Vodafone, etc. had achieved the customer’s trust for years and are still among the Reliance Jio competitors. However, with the disruptive entry of Jio, they had to hurry things up and make significant changes in their business models, strategies, and workings to match up with Jio’s radical approach.

Small network operators like Aircel, Tata Teleservices, and Telenor had to shut down their functions in India because of the revolution brought by Jio into the market. The profits of other Telecom operators have also drastically decreased since Jio’s inception. Idea also had to merge with Vodafone eventually to make the company Vodafone Idea or Vi.

Jio – Future Plans

Mukesh Ambani, recently in an interview, stated that Reliance Jio is now focusing on growing the teledensity in the rural and remote areas. The company is continuing to grow in demand for telecom services and provides digital services with greater services.

Reliance Jio planned to build a data center in UP with approximately $950 million as an investment on February 23, 2021. This center will be powered by its own renewable energy plant.

The company may also expand from being a digital telecom service provider to a digital services player which also offers services related to agriculture, healthcare, and education. Jio also aims to be an influencer and initiator in bringing and developing 5G services in India. The future Reliance Jio projects also include the launching of the 5G and 6G services, and the launch of the JioPhone Next, which was done in November 2021.

FAQs

What is Reliance Jio Tagline/Slogan?

The slogan of Reliance Jio is ‘Digital Life’ while a popular tagline of Jio has been ‘Jio jee bharke’, which means live life to the fullest.

Who is Reliance Jio Founder?

Mukesh Dhirubhai Ambani is the founder of Reliance Jio.

How much is Reliance Jio Revenue?

In the second quarter of FY2021, it reported a revenue of INR 17,481 Cr with a profit of INR 2,844 Cr. In Q1, the company reported INR 16,557 Cr in revenue. Reliance Jio’s average revenue per user (ARPU) has gone up to INR 140, during Q1 of FY2021.

Who are Reliance Jio’s top competitors?

Airtel, and Vi are the prominent competitors of Reliance Jio.

How much is Mukesh Ambani’s net worth?

Mukesh Ambani’s net worth is $90.7 bn, as of April 2022.

Does Reliance Jio have any subsidiaries?

Yes. Reliance Jio’s subsidiaries are LYF and Reliance Jio Infocomm Pte. Ltd.

How much is Reliance Jio’s customer base?

As of April 2022, Reliance Jio recorded 179.93 million users.

June 29, 2022

Difference between Red Ocean Strategy and Blue Ocean Strategy

Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy.

What is the Red Ocean Strategy?
Strategies to Enter Red Ocean Market
Red Ocean Strategy Examples
Red Ocean Strategy Examples in India
What is the Blue Ocean Strategy?
Strategies to Enter the Blue Ocean Market
Blue Ocean Strategy Examples
Blue Ocean Strategy Examples in India
FAQ

Red Ocean vs. Blue Ocean Strategy

What is the Red Ocean Strategy?

In a red ocean market or a red ocean strategy, there is a concentrated market and will be highly competitive. These are normally found by the small but unpopular market. In a red ocean market, the competition would normally be high and the existing companies compete with each other using competitive methods.

One of the examples of a red ocean company can be different automobile companies. All the various companies are competing with each other to solve the same problem or the demand faced by the consumers. A red ocean market is highly competitive and would be riskier for a new company especially a startup.

Strategies to Enter Red Ocean Market

If you are planning to enter into a market that is mostly aligned towards a red ocean market then you will have to create a disturbance in the market. You will have to create a specific demand for your own product by creating a new product or an innovative product or service.

While creating a disturbance in the market, you will be able to gain most of your customer’s attention, and later on, it depends on your consumers to stick to your brand.

In a red ocean market, the main focus of your brand should be on beating the competition to gain the most value and the financial gain from overcoming the competition and attracting consumers towards your brand.

One of the most important ways to win over in such a market is by providing a lot of value for your consumers. The consumers should get the most out of their money this will help in winning over more than 60 % of the market consumer base.

Red Ocean Strategy Examples

Apple

Apple launched its iPhone in 2007 when the market was dominated by companies like Nokia, Sony and Motorola. Apple had to create a user base where users were willing to spend $600 on a phone. How did apple disrupt the market? they created a much better smartphone than its competitors which we all know today as iPhone 2g.

Steve Jobs with First iPhone

Five Guys

Five Guys is an American fast restaurant chain founded in 1986. Five Guys was planning to enter the fast-food market where its competitors, Mcdonalds and KFC were already dominating the market. How did it make it big in a highly competitive market? one of the reasons was it didn’t spend millions on advertising and presented good burgers with superior quality. It is now one of the top fast-food chains in America.

Red Ocean Strategy Examples in India

Spice Jet

SpiceJet is a great example of a Red Ocean company in India, SpiceJet is a low-cost airline that has acquired customers by offering services much lower than its competitors but it is always in direct competition with other companies.

Jio

Jio Logo

As Jio entered the market it created a disturbance by providing free services that disrupted the whole telecom industry.

What is the Blue Ocean Strategy?

A blue ocean strategy is focused more on the new trends and demands of the consumers in creating a new market based on it. Blue oceans are a more unoccupied market and not much known. The blue ocean market is mostly concentrated on providing value and is created based on that.

In the blue ocean strategy, a new product or service is created which is not available in the market which would solve a problem that is already there in the market. The blue ocean market pays a lot of attention to value and innovation aspects.

Strategies to Enter the Blue Ocean Market

The first and most important strategy is to identify a new demand or a new trend for a product or service. Before entering the market, you will have to conduct thorough research and analyze whether there is a new trend or a new demand in the market. You will have to analyze whether that demand is being met or whether the current products or service does not meet the demand.

In this market, it is not important to concentrate on the competitors as they are involved in providing the products or services that may or may not satisfy the demands of the consumers but what more important is to concentrate on the consumers and their needs and satisfaction.

The most important aspect of this market is that it is much more flexible which means if a new demand arises in the market, you can just create a new version of the product or come up with a new product that solves the requirement of the consumers.

The next step is to focus on a smaller niche and by doing so you will be able to design your product or service into a wider market targeting a specific group of people and will be able to build your own loyal consumers.

Blue Ocean Strategy Examples

Uber

Uber Logo

Uber is a great example of the Blue Ocean strategy. It solved one of the major problems of the consumers while booking cabs which was, denial of services, meter issues, and unwanted arguments.

Airbnb

Airbnb Logo

Airbnb is an online marketplace that acts as a mediator who wants to rent out their homes to people who are looking for places for accommodation. Airbnb eliminated the problems of travellers in finding a hotel with quality service. Airbnb is one of the most successful companies in the lodging industry with a revenue of $3.4 billion in 2020.

Blue Ocean Strategy Examples in India

Oyo Rooms

Oyo Rooms Logo

Oyo Rooms is a hotel chain founded by Ritesh Agarwal. Oyo Rooms entered an unexplored market, budget hospitality. It solved the problems of consumers who were looking for a decent hotel at an affordable price.

Conclusion

For a startup, both Blue Ocean and Red Ocean strategies aren’t a lot of worries as it absolutely relies on the possibility that you have and how well you execute it. In any case, the shots at filling in Red Ocean is more on the off chance that you have the option to make your image more accessible to the client and how great you promote your product, assuming your product, say, for instance, is of FMCG classification Red Ocean Strategy will be applied.

What’s more, on the off chance that it is of a few, for instance, gadgets or tech-based that give something which was not accessible before then Blue Ocean Strategy will be applied.

FAQ

Which companies use the blue ocean strategy?

iTunes, Bloomberg, and Ralph Lauren are some of the top companies that used the blue ocean strategy.

Does Netflix use the blue ocean strategy?

Yes, Netflix used the blue ocean strategy, It is a popular subscription-based streaming service.

What is an example of the red ocean strategy?

Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.

January 8, 2022
Reliance Jio Business Model | How does Jio Makes Money?
Reliance Jio, we all have been hearing a lot about this company for the past few years. Reliance Jio is a well-structured company whose business model is considered ‘the sweetest data bait.’

Jio has proven itself the icon of international tech and private capital investors. According to estimated data, Jio has raised Rs. 67,194.75 crore from the forthcoming technology investors including Silver Lake, General Atlantic, Facebook, and Vista Equity.

With the vibrant interest of the foreign investors in the Indian market have signed several deals for Reliance Jio. When it comes to the business model of Jio, the company has opted for very cleverish strategies which have resulted in remarkable profits for the company.

Reliance Jio holds a very strong position in the market with an immense customer base. Through this article, we will be discussing the business model of Reliance Jio briefly along with its tremendous marketing strategies. Let’s begin!

About Reliance Jio
Key Product and Services of Reliance Jio
Target Audience of Reliance Jio
Business Model of Reliance Jio
What is unique about the business model of Reliance Jio?
How does Reliance Jio make money?
Conclusion
FAQs

About Reliance Jio

Reliance Jio Logo

Jio is officially termed as Reliance Jio Infocomm Limited which functions as the Indian telecommunications company. Jio was founded by Mukesh Ambani in 2007 as the subsidiary of Reliance Industries.

Reliance Jio, which functions as a subsidiary of Jio platforms and telecommunications services providers has its well-established headquarter in Mumbai, Maharashtra, India. Alongside the company operates all 22 telecom circles through the National LTE network. Through this, Jio provides the voice service on its 4G network, that too only from the LTE network.

Today, Jio is known as the largest mobile network operator across India and the third-largest in the world. The company has over 42.62 crore subscribers. Recently in 2019, Jio launched its service of fiber to the home, where it offers television, telephone, and home broadband services. As of 2020, Reliance Jio raised its funds by selling around 33% equity stake in Jio Partner, worth Rs. 1.65 lakh crore that is, US$23 billion.

Jio Business Model and the success story

Key Product and Services of Reliance Jio

Reliance Jio Services

Reliance Jio offers tons of amazing services through its fiber-to-the-home services. Its key services include telephone services, television, and home broadband services.

While its key products are Mobile Phones, top-notch internet speed and services, fixed-line telephone, OTT services, and Wireless broadband.

Target Audience of Reliance Jio

Reliance Jio majorly concentrates on the audience who are smartphone users. It provides the service of high-speed internet and great android mobile services. Jio targets the urban and two-tier middle and upper-class people. Jio works towards transforming India into a digital nation.

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Business Model of Reliance Jio

Jio, being the highest in the market strategizes its business model in a very significant and unique way. It has opted for the formula of ‘Unique Selling Point.’ This basically means Jio offering such unique and advantageous services to their customers that can not be resisted.‌‌ This can be elaborate as when Jio launched the unlimited offer with a 4G server, people of India weren’t encountered 4G at all. And with such a unique offer, how can someone turn it down? And that’s what benefits the company of Reliance Jio.

Jio offers a broad range of customer-based features and services like high-speed Internet, free voice calls, unlimited texting, and many other. All these are developed to charge money from the customers. Its tariff plans are exclusively built to catch consumers’ eyes.

Jio has offered some very exclusive services to its customers with a fully served 4G network. Jio was the first to bring on the popularity and use of 4G network while other telecom companies were still working with 3G networks. And with this significant approach, Jio builds the biggest loyal customers base.‌‌ People wanted more things in less price, Jio took the opportunity and provided them that. This unique strategy is what brought Jio where it is now!

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What is unique about the business model of Reliance Jio?

Jio has opted for the most powerful and promising business strategies, which has surely brought great benefits and profit to it. Its business model is very simple, yet unique. The most unique thing about Jio is it offers free voice calls to its customers. According to statistics, only 10-15% of the Jio 4G network is used for calling while the other 85-90% is used for data. And when you have this amount of popularity and usage, paying a little price is always worth it. That’s what Jio does!

In this way, it attracts more and more customers to its services and creates a significant marketing buzz with free offerings. In all manner, it’s beneficial for the company.

How does Reliance Jio make money?

Reliance Jio generates its money from two major options- Charging extra per unit and selling more units. And as compared to other telecom companies, Jio sells way more of its units to generate more money.

For those who refer to Jio as a cheap telecom service provider, they are talking about its per-unit cost. But apart from this, the company charges its customers INR 154 for ARPU. And this amount is higher than any other telecom operator company.

So, the Jio customers are actually paying more for the cheap products. Jio does not provide the facility of paying just INR 10 per month as compared to other telecom companies. Jio majorly focuses on generating more money through all its plans.

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Conclusion

‌‌With its incredible marketing strategy of generating money through Jio tariff plans that come in 4G network brings great profit for the company. Jio follows different pricing options and makes enormous customer deals.

They offer various applications, devices, and fiber services to multiply their revenue. This helps Jio to win numerous business verticals. And with such marketing strategies and development, Jio’s market value and position are unbeatable.

FAQs

What is the revenue of Reliance?

Reliance has a revenue of 7.27 lakh crores INR (US$100 billion, 2021).

Who is the CEO of Reliance Jio?

Atul Kansal is the CEO of Reliance Jio.

When was Relinace Jio founded?

Mukesh Ambani founded Reliance Jio in 2007.

Who are the top competitors of Reliance Jio?

Some of the top competitors of Reliance Jio are:
- Airtel
- Vi (Vodafone Idea)
- AT&T
December 20, 2021

List of Top 20 Richest People of Asia in 2021

Even during the pandemic, the net worth of many billionaires have been growing consistently. According to Forbes, the number of billionaires in the Forbes 35th list of the world wealthiest people, the number of billionaires have increased to 2,755, which was 660 more than a year ago.

Everyone knows that the richest person on the planet is Elon Musk with a net worth of $203.4 billion, followed by Jeff Bezos with $192.2 billion and Bernard Arnault & family with $185.8 billion, as of October 16, 2021. But do you know the top twenty richest people in Asia? According to Bloomberg Billionaire Index and the Forbes Billionaires List, the top 15 richest people in Asia, collectively account to over $500 billion.

The people in this list are self-made, big tech tycoons and real estate giants. The person who takes the top spot in the list of Asia is none other than India’s richest person, Mukesh Ambani who is the Chairman of the conglomerate, Reliance Industries Ltd. The other high profile billionaires from the continent are Jack Ma, Gautam Adani, Zhong Shanshan, Ma Huateng, Li Ka-Shing, etc. To find out who else made the top 20 according to Forbes.

1. Mukesh Ambani
2. Zhong Shanchan
3. Gautam Adani
4. Robin Zeng
5. Ma Huateng
6. Zhang Yiming
7. Jack Ma
8. Li Ka Shing
9. He Xiangjian
10. Lee Shau Kee
11. Colin Huang
12. Tadashi Yanai
13. Ding Lei
14. Wang Wei
15. Takemitsu Takizaki
16. Masayoshi Son
17. Yang Huiyan
18. Qin Yinglin
19. Pang Kang
20. Li Xiting
Frequently Asked Questions

Here is the list of the Top 20 Richest People in Asia.

1. Mukesh Ambani

Chairman/MD	Reliance Industries Ltd
Net Worth	US$100.6 billion (as of October 2021)
Industry	Energy, Telecom, Retail, Petrochemicals, Textiles and Natural Resources
Country	India
Age	64 (2021)

Mukesh Dhirubhai Ambani is an Indian Billionaire Businessman, the Chairman, Managing Director and the largest shareholder of the Reliance Industries Ltd., which is an energy and telecom multinational conglomerate.

Reliance Industries owns business across India and has its foothold in the industries such as energy, petrochemicals, textiles, natural resources, retail and even telecommunications. The company is also in the list of the Fortune Global 500 Company and is the country most valuable company as per its market value.

Ambani is credited for creating Jio, an affordable 4G phone service in India. The billionaire also owns an Indian Premier League team known as the Mumbai Indians and also has a property worth more than $400 million. As of 16^th October 2021, Mukesh Ambani is the richest person not only in India but also Asia with a net worth of US $100.6 billion and is also the 11^th richest person in the world. The head honcho of Reliance India Limited has joined the coveted club of billionaires with a fortune of at least $100 billion on 8th October 2021, Friday, following the rapid rise of the stocks of the conglomerate.

2. Zhong Shanchan

Founder/ CEO	Nongfu Spring
Majority stake holder	Beijing Wantai Biological Pharmacy Enterprise
Net Worth	US$71.6 billion (as of 28th May 2021)
Industry	Beverage and Pharmacy
Country	China
Age	67

Zhong Shanshan is a Chinese billionaire businessman, the founder and chairman of Nongfu Spring which is a popular beverage company in China and a majority stake holder of Beijing Wantai Biological Pharmacy Enterprise.

Nongfu Spring is a bottled water and beverage company that went public in September 2020, the company recently tripled its value to $85 billion. As of 16th October 2021, the net worth of Shangshan is $71.6 billion, making him the richest person in China, the 2nd richest person in Asia after Gautam Adani.

He became the second richest person in Asia due to the recent stock listing of Nongfu and also because Wantai Biological managed to tap into the high demand of Covid 19 kits. Zhong Shanshan is also known to have accumulated his wealth the fastest in history, according to Bloomberg.

3. Gautam Adani

Founder/ CEO	Adani Group
Net Worth	US $75.20 billion (as of October 2021)
Industry	Resources, Logistics, Energy, Energy, Defence, Aerospace, Real Estate, Financial, etc.
Country	India
Age	59 (2021)

Gautam Shantilal Adani is an Indian Billionaire Industrialist, the Founder and Chairman of the Adani Group. Adani Group is an Indian multinational conglomerate that has diverse businesses across the industries of resources, logistics, energy, energy, defense, aerospace, real estate, financial, etc.

Adani Group has an annual revenue of more than US $13 billion with operations in more than 50 countries. Adani is especially known for being a port developer and operator and is known for having the largest port in the country known as the Mundra port.

As of 2018, Gautam Adani has over 66% stake in Adani Ports & SEZ, 75% stake in Adani Enterprises, 73% stake in Adani Power, and a 75% stake in Adani Transmission. As of 16th October 2021, Gautam Adani has a net worth of US $75.20 Billion, making him the second richest person in Asia. He had recently overtaken Chinese bottled water producer, Zhong Shanshan in September 2021.

4. Robin Zeng

Founder/ Chairman	Contemporary Amperex Technology
Net Worth	US $50.70 billion (as of October 2021)
Industry	Automotive Li-ion Batteries, Energy Storage Systems, Battery Recycling
Country	China
Age	53 (2021)

Robin Zeng also known as Zeng Yuqun is a Chinese billionaire entrepreneur, the Founder and Chairman of Contemporary Amperex Technology (CATL).

The CATL is well known Chinese’s battery manufacturer and Technology Company that specializes in making lithium-ion battery for electric vehicles, battery management systems. Zeng is among the richest people in China and in Asia. With a net worth of $50.70 billion, he recently overtook Jack Ma, as per the reports dated October 16, 2021.

5. Ma Huateng

Chairman/MD	Tencent Holdings
Net Worth	US$49.10 billion (as of October 2021)
Industry	Technology
Country	China
Age	49 (2021)

Ma Huateng, also known as Pony Ma is a Chinese Billionaire Businessman, the Founder, Chairman and CEO of Tencent. Tencent is the continent’s most valuable company and one of the largest internet and Technology Company.

Besides , Tencent is also one of the biggest investment, gaming and entertainment conglomerate in the world known for developing China’s instant messaging app called WeChat. According to Time magazine Ma Huateng is one of the most influencial people in 2018, while Fortune also ranked him as among the top businessmen of the year in 2017.

The businessman wealth comes from the 9.7% stake in Tencent holdings. He is known to own properties in Hong Kong and art pieces that are worth over US $150 million. As of 16th October 2021, the net worth of Ma Huateng is US $49.10 billion, making him one of the richest people in China and the 5^th richest person in Asia.

6. Zhang Yiming

Founder/ Former CEO	ByteDance
Net Worth	US $44 billion (as of October 2021)
Industry	Internet Technology
Country	China
Age	38 (2021)

Zhang Yiming is a Chinese Billionaire Businessman and the Founder of ByteDance and developer for the news aggregator Toutiao and the world renowned video sharing platform TikTok. ByteDance is a Chinese multinational internet tech company known for developing video sharing and social networking sites like TikTok and Douyin.

ByteDance also developed an app known as Toutiao, which is a platform that delivers news content in various forms. As of 2018, ByteDance has over 800 million daily users across all its content platforms and has been valued at $250 billion as of 2021. According to Bloomberg billionaires index Zhang’s personal wealth is estimated to be around $44 billion.

Zhang Yiming stepped down from the position of CEO of Bytedance to embrace a new role within the company on 20^th May 2021.

7. Jack Ma

Founder/ CEO	Alibaba Group
Net Worth	US$42.30 billion (as of October 2021)
Industry	Technology, E-commerce, Retail
Country	China
Age	56 (2021)

Jack Ma is a Chinese billionaire businessman, the Founder and former Executive Chairman of Alibaba Group. Alibaba is a Multinational Technology Conglomerate that specializes in E-commerce, retail, technology and offers C2C, B2C and B2B sales, electronic payments, shopping search engines and cloud computing services.

Alibaba is the world largest retailers and e-commerce companies and has the 6^th highest global brand valuation in 2018. Jack Ma was ranked 2^nd in the Forbes list of the World 50 greatest leaders and is also a popular philanthropist as he has supported many underprivileged communities in China, Africa, Australia, and the Middle East.

As of 16th October 2021, the net worth of Jack Ma is US$42.3 billion making him a distinguished billionaire in China and the 7^th richest person in Asia.

8. Li Ka Shing

Chairman	Li Ka Shing Foundation
Net Worth	US $31.80 Billion (As of October 2021)
Industry	Real Estate
Country	Hong Kong
Age	92 (2021)

Li Ka Shing is a Hong Kong businessman, an investor and well known philanthropist. He is the senior advisor and former chairman of the board for CK Hutchison Holdings and CK Asset Holdings. Li Ka Shing is 92 years old and is known to be the world leading port investor, developer and operator of the largest health and beauty and retailer in Asia and Europe.

According to Forbes Hong Kong Fortune league chart, Li Ka Shing became the richest person in Hong Kong in February 2021. Li is often regarded as “Superman li” by the Hong Kong media because of his business prowess, he also is the most influential entrepreneurs in the continent.

Li presides over a huge business empire that has its foothold in the industries such as transportation, real estate, financial services, retail, and energy and utilities. The billionaire is also a philanthropist that leads a simple life and has donated billions of dollars to charity and causes making him Asia most generous philanthropists.

As of 16th October 2021, Li Ka Shing net worth is over US $31.80 Billion making him one of the richest person in Hong Kong and among the richest in Asia.

9. He Xiangjian

Founder	Midea Group
Net Worth	US$31.70 billion (as of October 2021)
Industry	Consumer appliances
Country	China
Age	79 (2021)

He Xiangjian is the Co-founder of Midea Group, which is known to be one of the world’s largest appliance makers. Midea Group is electrical appliances manufacturer that has more than 200 subsidiaries.

The company is known for its products like lighting, water appliance, floor care, small kitchen appliance, laundry, cooking appliance and refrigeration appliances. According to Bloomberg Billionaire Index, Xiangjian was ranked the 44^th place as his net worth was $32.7 billion in April 2021.

Media is also the world largest producers of robots and appliances which is why the company was also listed in the Fortune Global 500 since 2016. He Xiangjian stepped down from the company operation in 2012, but is still one among the richest in China and Asia with a wealth of $32.70 billion.

10. Lee Shau Kee

Founder/Chairman	Henderson Land Development
Net Worth	US $31.10 billion (as of October 2021)
Industry	Real Estate
Country	Hong Kong
Age	93 (2021)

Le Shau Kee is a billionaire businessman from Hong Kong, real estate tycoon, founder and former chairman of Henderson Land Development. Henderson Land Development is a well known property conglomerate with stakes in property, hotels, restaurants and internet services.

The company’s main activities are property development, investment, project management, construction, hotel operation, finance, investment holding and infrastructure. The billionaire controlled over 70.17% of the share capital of the company as of 2015.

Kee stepped down from the position of chairman in 2019 at the age of 91 and passed the mantel to his sons. Le Shau Kee is one of the richest people in Hong Kong and in Asia. His net worth is estimated to be $31.10 billion, as of 16th October 2021.

11. Colin Huang

Founder/ CEO	Pinduoduo
Net Worth	US$31.10 billion (as of October 2021)
Industry	E-commerce, Agriculture
Country	China
Age	41 (2021)

Colin Huang also known as Huang Zheng is a Chinese billionaire businessman, the Founder and CEO of Pinduoduo. Pinduoduo is a leading E-commerce and the largest agriculture-focused technology platform in China. Pinduoduo’s main objective is to connect farmers and distributors directly with the consumers and provide an interactive shopping experience.

Over 600,000 merchants have sold their produce through the platform with more than 12 million farmers supplying their fruits and vegetable to the merchants. According to Bloomberg, the platform has over 628 million customers and made $4.2 billion in 2019. Huang has also founded two other popular internet based companies known as Xinyoudi (a gaming business) and Ouku.com (an e-commerce platform).

The businessman has grown his wealth steadily in the recent years, climbing the global ranks from number 94 in 2019, to number 57 in 2020, and then 21. As of 16th October 2021, Colin Huang net worth is US$31.10 billion, which makes him the one of the richest people in China and the 11st richest person in Asia.

12. Tadashi Yanai

Founder/ Chairman	Fast Retailing
Net Worth	US$32.5 billion (as of October 2021)
Industry	Retail
Country	Japan
Age	72 (2021)

Tadashi Yanai is a Japanese Billionaire businessman, the Founder and President of Fast Retailing. Fast Retailing is public Japanese retail holding company that owns more than a 1000 stores. The company owns popular Japanese subsidiaries like Uniqlo, J brand, Comptoir des Cotonniers, GU, Princesse Tam Tam and Theory.

He is also the biggest shareholder of Asia’s largest clothing retailer known as Uniqlo. According to Bloomberg Billionaire Index, Tadashi Yanai became the richest person in Japan and the 34^th richest person in the world, as his net worth was estimated to be $42.billion as of April 2021.

However, as of 16th October 2021, the billionaire’s net worth is US $32.5 billion, making him the richest person in Japan and among the richest in Asia.

13. Ding Lei

Founder/CEO	NetEase
Net Worth	US $29.8 billion (as of October 2021)
Industry	Technology
Country	China
Age	49 (2021)

Ding Lei is also known as William ding is a Chinese Billionaire businessman, the Founder and CEO of NetEase. NetEase is Internet Tech Company known for its services like content, community, communications and commerce. The company also develops online PC and mobile games, advertising services and e-commerce platforms in China.

NetEase is one of the largest internet and video game companies in the world. Besides gaming, NetEase works with other online media entertainment like movies and music. Ding Lei is known to have made many contributions to the development of computer networks in China, while his company work with Blizzard Entertainment and Microsoft subsidiary Mojang.

According to Bloomberg, the net worth of Ding Lei as of 16th October 2021 is $29.8 billion, making him one of the richest people in China and in Asia.

14. Wang Wei

Founder/Chairman	SF Express
Net Worth	US $28.8 billion (16th October 2021)
Industry	International express delivery and logistics services
Country	China
Age	50 (2021)

Wang Wei is a Chinese billionaire businessman, the Founder and Chairman of SF Express. SF Express is a multinational express delivery services and logistics company. The company is the 2^nd largest courier in China as it provides domestic and international express delivery.

It is also known for the SF Airlines which has a fleet of 50 cargo aircrafts. SF Express began in 2009 and has transported more than two million tonnes of cargo till 2018. This is why the SF Express is known as the “Fedex of China.”

As of 16^th October 2021, the net worth of Wang Wei is US $28.8 billion, making him one among the richest people in China as well as in Asia.

15. Takemitsu Takizaki

Founder/Chairman	Keyence
Net Worth	$28.5 billion (as of October 2021)
Industry	Technology
Country	Japan
Age	75 (2021)

Takemitsu Takizaki is a Japanese bilionaire businessman, founder and chairman of Keyence. Keyence is a well-known manufacturer of automation sensors, vision systems, barcode readers, laser markers, measuring instruments, and digital microscopes.

The company has many big brands as its clients Toyota, Toshiba, and Volkswagen. Takizaki stepped down as the company chairman but still has a net worth of $28.5 billion, as of 16th October 2021, making him one of the richest people in Japan and Asia.

16. Masayoshi Son

Founder/ CEO	Softbank
Net Worth	US$28.20 billion (as of October 2021)
Industry	Investment
Country	Japan
Age	63 (2021)

Masayoshi Son is a Japanese billionaire entrepreneur, the Founder and CEO of SoftBank and also the chairman of the UK based Arm Holdings. Softbank is a well-known Japanese multinational holding company that operates in the areas of broadband, fixed-line telecommunications, e-commerce, internet, technology services, finance, media and marketing, semiconductor design, etc.

The company was also ranked 36^th in the list of Forbes Global 2000. Masayoshi Son’s net worth is estimated to be $28.2 billion as of 16th October 2021, making him the one of the richest people in Japan and the 16th richest person in Asia. Masayoshi was also ranked as the 45^th in the list of Most Powerful People, according to Forbes.

17. Yang Huiyan

Chairman and Majority stake holder	Country Garden Holdings and Bright Scholar Education Holdings
Net Worth	US $27.3 billion (as of August 2021)
Industry	Real Estate
Country	China
Age	40 (2021)

Yang Huiyan is a Chinese billionaire businesswoman, Property developer and a majority stakeholder of Country Garden Holdings, 70% of shares of the company were transferred to her by her father Yang Guoqiang in 2007.

The Country Garden is a property development company that constructs buildings and manages hotels in China, owned by Yang’s family. The company was ranked 147thin the Fortunes Global 500 list. Country Garden has more than 200 high-end township developments in countries like China, Malaysia, and Australia.

As of August 2021, Yang Huiyan’s net worth is estimated to be $27.3 billion, making her not only the richest woman in China but also the richest woman in Asia.

18. Qin Yinglin

Founder/Chairman	Muyuan Foodstuff
Net Worth	US $25 billion (as of October 2021)
Industry	Food and beverage
Country	China
Age	56 (2021)

Qin Yinglin is a Chinese billionaire, founder and chairman of Muyuan Foodstuff. Muyuan is a popular pig breeding and distribution company that breeds and sells pigs and pork products. Qin is known to have started the company with his wife in 1992, and by 2019 the company made $3 billion.

The agriculture billionaire is known to be the “the country’s largest pig breeder in the world’s biggest pork market”, according to Forbes. Qin is famous as the world’s richest farmer. His net worth is estimated to be $25 billion, as of 16^th October 2021. This makes him one of the richest people in China and in Asia.

19. Pang Kang

Chairman	Foshan Haitian Flavouring and Food Co.
Net Worth	US $23.80 billion (as of October 2021)
Industry	Food and beverage
Country	China
Age	65 (2021)

Pang Kang is a Chinese billionaire businessman and the chairman of a popular food and beverage company known as Foshan Haitian Flavoring and Food Co. The company manufactures a wide variety of sauces and flavoring, it is also the largest manufacturer of Soy Sauce in the world.

Based in China’s Guangdong providence, the food company made $2.9 billion in 2019, within five years of its launch. Foshan also makes over 200 different condiments such as oyster sauce, hoisin, shrimp, vinegar, and chicken stock.

As of 16^th October 2021, the net worth of Pang Kang is over $23.80 billion, making him one of the richest people in China and in Asia as well.

20. Li Xiting

Founder/Chairman	Shenzhen Mindray Bio-Medical Electronics
Net Worth	US $21.30 billion (as of October 2021)
Industry	Medical Electronics
Country	Singapore
Age	70 (2021)

Li Xiting is a Singaporean billionaire, Founder and former Chairman of Shenzhen Mindray Bio-Medical Electronics. Over the year the billionaire has been one of the pioneers in the world of healthcare. While his company is known to operate in 30 countries and have over 17 subsidiaries.

Mindray is known for its healthcare devices such as health monitoring systems, ventilators, defibrillators, anesthesia machines and infusion systems. According to Forbes, Li Xiting is the richest person in Singapore in 2020. As of 16th October 2021, the net worth of Li Xiting is $21.30 billion, making him the richest Singaporean and among the richest people in Asia.

Frequently Asked Questions

Who are the top three richest people of the world?

The top three billionaires of the world are Elon Musk, with a net worth of $203.4 billion, followed by Jeff Bezos with $197.7 billion and Bernard Arnault with $193.2 billion, as of 16th October 2021.

Who are the top ten richest people of Asia?

The top ten richest billionaires of Asia are Mukesh Ambani, Zhong Shanchan, Gautam Adani, Robin Zeng, Ma Huateng, Zhang Yiming, Jack Ma, Li Ka Shing, He Xiangjian, Le Shau Kee.

Who are the other top people of Asia?

The other top billionaires of Asia are He Xiangjian, Ding Lei, Li Ka Shing, Yang Huiyan, Wang Wei, Pang Kang, Li Xiting, Qin Yinglin and Takemitsu Takizaki.

October 16, 2021

The Business Model of Airtel – Diving deep into How exactly Airtel makes money
The success of a company is just the tip of the iceberg below which lies the business model of the company.

Hard work and dedication to the services, funds from other companies, and robust marketing strategies are some prominent factors that drive a company towards success, but the business model can be deemed as the base of the company, on which the business is built. The business model is nothing but a company’s plan to make a profit which is why it plays a major role in new and well-established companies as well.

With the world today that is encouraging more and more businesses to grow, only some manage to evolve to their full potential. One of such businesses that have stood up with their robust business model and have become a key player in the telecommunication industry is Airtel. Here, we will walk through their business model and how it helped the company carve a niche for itself.

Bharti Airtel: An Introduction
Business Model of Airtel
How does Airtel make money through its business model?
Airtel’s competition with other companies
FAQ

Bharti Airtel: An Introduction

Founder: Sunil Bharti Mittal

Year of inception: 1995

Bharti Airtel, also known as Airtel, is one of the leading multinational telecommunication service providers of India based out of New Delhi, India. It boasts of over 457 million subscribers, holds second place in India’s mobile networks and third place in the world’s mobile networks. Millward Brown and WPP plc have named Airtel as India’s second most valuable brand in their Brandz ranking. In addition to these, Airtel is the first-ever multinational telecommunication service to launch 4G in India.

Areas of Operation

Initially starting from India, Airtel has witnessed significant growth and is now successfully operating in around 18 countries, which includes South Asia, Africa, and the Channel Islands.

Key Products and Services

Over time Airtel has expanded as a company and has begun to offer a wide range of services that include 2G, 4G, 4G+ networks, fixed-line broadband, and voice services.

Here’s a quick rundown along with the main service belts that Airtel offers:
- Telemedia – Under the Telemedia segment Airtel offers broadband internet via DSL, leased internet lines, MPLS solutions, IPTV, and fixed-line telephone services. Their control over the Telemedia segment allows them to offer differentiated and converged solutions to customers.
- Television – Airtel is also associated with the provision of the direct television network or DTH (Direct-to-home) TV services across the nation with their Airtel digital TV.
- Mobile data – Airtel also provides BlackBerry services that work on push-on technology, USB modems, Airtel data cards, easy mail, and its own mobile application that helps its customers monitor all their services and packages bundled in on the app.
- Airtel business – Airtel Business comprises of six main products, which are, Cloud and managed services, digital signage, NLD/ILD connectivity, dongles for Wi-Fi, voice solutions, and conferencing solutions that serve a range of industry verticals including BFSI, IT/ITeS, manufacturing, hospitality, and government.
- Android Tablets – With a view to capitalize on the growing demands for cost-effective, portable devices, Airtel has launched its first 7-inch tablet running on the Android operating system in 2011 via Beetel Teletech Ltd.
- Mobile wallet service – Airtel offers the mobile wallet service which allows Airtel users to make payments for utility bills, goods, and services in addition to money transfers across networks. It is done using the airtel money app that runs on Android, iOS, and windows.
Target Audiences of Airtel

Being a telecommunication service provider the target audience of Airtel is really wide and is not influenced by age, gender, place of residence, income, social distinction, and any such factors. Airtel has an array of different services that attract both individuals and companies across varied industries.

Revenue of Airtel

How Tata is helping Airtel to bring Made-in-India 5G Technology in India?

The 5G network has been said to come into India in a few years. Jio has beenworking on it for the last year and had also announced about the 5G network inone of their Annual General Meeting. But now Airtel and Tata group have joinedtogether to provide 5G network solutions in the country. In this …

StartupTalkyAlan Joseph

Business Model of Airtel

Airtel showcases an exemplary business model for others to follow irrespective of the industry that each belongs to. Airtel focuses mainly on two things: customer acquisition and servicing (retention) and business development or expansion. Their vision and mission clearly state that their ultimate goal is to be a globally admired telecom service and to mainly focus on customer satisfaction and provide them innovative services that tend to be cost-efficient products.

The other functions that include hardware, network management, backend applications (billing, etc.), and other services are outsourced. This business model has been pioneered by Airtel and inspires many newcomers in the game.

What is unique in the business model of Airtel?

As we have already mentioned, Airtel believes in outsourcing everything else apart from their marketing, sales, and finance operations and the ‘minutes factory’ model of low cost and high volumes.

Airtel is widely recognized as the pioneer of such a strategy, inspiring tens of thousands of other brands and entrepreneurs. The equipment of Airtel is also provided and maintained by other companies namely Ericsson, Huawei, and Nokia Networks; and US-based Amdocs provides Airtel with the IT support that the brand requires.

In its business model, Airtel has underlined some key points that they term as strategic business pillars for their businesses. These are:
1. Focus on Quality customers – Airtel aims to provide value for their customers along with the differentiated services that they provide.
2. Opening doors for new revenues – The brand is now helping its non-mobile wings like Airtel Business, Digital TV, and Broadband services to grow along with an eye to bring in new verticals.
3. Providing Top-of-the-line services – Airtel aims to bring in the best possible network quality to their customers with the help of cutting-edge infrastructure and advanced automation tools and technology.
4. Employee-centric culture – Along with investing huge on the digital talent, Airtel makes sure that it hands over significant roles to each of its employees and ensures they grow along with the firm.
5. Eco-friendly approach – Airtel advocates the reduction of overuse of resources and cutting down its operational expenses to the minimum with an eye on the environment.
Along with its basic strategies as Airtel business plan, it is working on future strategies, to retain its top position, such as bringing more innovation in its services, exploring new plans and products, providing valuable and quality services to its customers.

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StartupTalkyAlan Joseph

How does Airtel make money through its business model?

Airtel makes money through all the products and services mentioned above. It uses a B2C model to derive income from its customers and a B2B model, registered under Airtel Business that helps startups and SMEs. Airtel stands out with its unique business model that aims to provide the customers with the best services at competitive prices.

It is to be remembered that Airtel is not one of the companies that have achieved fast growth but one that stands as a market leader purely because it has innovated things and earned its place. Furthermore, it is also one of the few telecommunications services providers that have realized the importance of value-added services (VAS) right away in the start, which further eased its way.

Airtel’s competition with other companies

Airtel snatched the market from Essar by providing services before them and holding the position until them with the help of high usage premium clients.

Telecommunication services mainly have two important characteristics which are quality and price of the service, with that said, Airtel makes sure that they establish service by giving high importance to the characteristics and being a high-quality service provider with a premium image.

Conclusion

Airtel has witnessed gradual growth and has emerged as a promising brand in the telecommunications sector with the help of a foolproof business model, a meticulous understanding of its key concepts, years of hard work, tireless efforts, and absolute dedication. Airtel success story surely is a huge inspiration to legions of other businesses across different domains.

FAQs

What is the revenue of Airtel?

The revenue of Airtel was ₹89,473 crore (US$13 billion) in 2020.

Who is the CEO of Airtel?

Gopal Vittal is the current CEO of Airtel.

What is the debt of Airtel?

In the financial year 2020, Bharti Airtel Limited reported a net debt of about 1188 billion Indian rupees.
June 26, 2021
How Tata is helping Airtel to bring Made-in-India 5G Technology in India?

The 5G network has been said to come into India in a few years. Jio has been working on it for the last year and had also announced about the 5G network in one of their Annual General Meeting. But now Airtel and Tata group have joined together to provide 5G network solutions in the country. In this article let’s look at how Tata group is helping Airtel to bring 5G in India.

Airtel 5G – Latest News
How Tata Group is helping Airtel bring 5G in India
Bharti Airtel on bringing 5G in India
FAQ

Airtel 5G – Latest News

The telecom major Airtel has announced that it has got into a strategic partnership with Tata group in order to implement its 5G network solution in the country. Airtel has conveyed that the company would be the pioneer for testing and launching the native solution as part of its plans for India in rolling out 5G solutions.

The company has announced in a statement that the pilot is expected to start by January 2022 as per the guidelines that are formulated by the Government of India.

How Tata Group is helping Airtel bring 5G in India

The Tata group has developed a telecom stack which is a state-of-the-art O-RAN (Open Radio Access Network) based radio and NSA/SA core. The company has been successful in order to integrate a completely native based telecom stack through leveraging the capabilities of its group as well as its partners. The company conveyed in a statement that the tech would be available for commercial development from the start of January 2022.

The Tata Consultancy Solutions is expected to contribute its expertise in the global system integration and is expected in aligning both the 3GPP and O-RAN standards in providing end-to-end solutions. TCS is a pioneer in software development and these networks and equipment are increasingly embedded in the software segment.

N Ganapathy Subramaniam representing the Tata group and TCS has stated that, As a group the company is excited about the opportunity that is presented by 5G and the adjacent possibilities and added that they are working towards developing networking equipment and solutions that is world-class in the networking space in order to address the business opportunities. They also added that they are pleased to have Airtel as their customer in this initiative.

Countries with most number of 5G installed in Cities

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Bharti Airtel on bringing 5G in India

The MD and CEO of Bharti Airtel, Gopal Vittal had conveyed that they are really happy to join forces with the Tata group in order to make India a global hub for 5G and technologies related to it.

He added that, India is well-positioned with its talent pool and world-class technology ecosystem in order to build cutting-edge applications and cutting-edge technological solutions for the world. He also added that this step is expected to provide a massive boost to India in order to become an innovation and manufacturing destination.

These 5G products and solutions are Made in India and are aligned to the global standards and are expected to interoperate with other products based on certain standards that are defined by the O-RAN alliances and open interfaces.

Once the 5G solutions are commercially proven the diversified and brownfield network of Airtel would open export opportunities for the country which is now the second most market for the telecom services in the world.

Airtel is a Board member of the O-RAN Alliance and is committed towards implementing and exploring the O-RAN based networks in India. In early 2021, Airtel had become the first telecom company in order to provide a practical 5G service over its LIVE network in Hyderabad city. Using the spectrum that is allocated by the Department of telecom Airtel has started 5G trials in the major cities.

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Conclusion

The media enterprises and the telecom of TATA group provide the requirements regarding communication from SMEs to global business houses and from home networks to wholesale networks. TATA consultancy services and Airtel both are a member of the O-RAN alliance.

FAQ

Will 5G be available in India?

Yes, Many telecom companies are preparing for 5G and India will be ready for 5G till 2022.

Which country are using 5G?

The top three countries that have the most cities with 5G are China at 341, the United States at 279, and South Korea with 85.

Is Airtel 5G ready?

Bharti Airtel become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

June 22, 2021
How Jio is Leading the 5G Race in India [Case Study]

The 5G era is proving to be a game-changer for the Indian telecom industry. The second most populous country in the world is India with a total of 1.2 billion internet users. Indian telecom companies are constantly on the lookout for new innovative ways to boost the growth of digital medium and the market is ripe with abundant startups that seek to disrupt the Industry with smarter supply chains and manufacturing models.

Let’s have a look on the Case Study of Jio in the light of how Jio is Leading the 5G Race in India.

Why Reliance Jio is the Market Leader in 5G
Uses of 5G and How it Drives Innovation
How 5G will Revolutionize the Indian Telecom Industry
Need for a Smarter and Affordable Platform-Reliance JioGenNext Platform
How Jio is Ahead of it’s Competitors
FAQ

Reliance Jio dominates mobile subscriptions

Why Reliance Jio is the Market Leader in 5G

Reliance Industries owned Reliance Jio is the first of the few Indian companies to launch into the 5G technology space with the likes of global competitors such as Samsung Electronics, MediaTek, Huawei, Ericson, Nokia, Qualcomm who have been implementing rollouts of 5G networks. ‌
‌
With the rise of ‘Made in India’ initiatives proposed by the Government of India, In December 2020, the chairman of Reliance Industries, Mukesh Ambani had revealed that his telecom company, Jio, would launch 5G networks in the second half of 2021.

Jio is building the 5G infrastructure by using native developed technology for its hardware, network, and technology components, said Mukesh Ambani the chairperson of Reliance Industries. Reliance has achieved this without any help from Chinese telecom companies such as Huawei and ZTE, being a testament to the AtmaNirbhar campaign led by the Indian government to keep Chinese products out of the marketplace.

The latest news from Reliance Industries said that they had achieved high speeds of 1Gbps in the initial testing phase. The rollouts will officially begin after the spectrum is auctioned.

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Uses of 5G and How it Drives Innovation

According to the telecom major Jio, 5G would be integrated with autonomous vehicles, connected drones and remote healthcare services, ultra-high-speed mobile internet speeds and mixed reality which can help in creating more employment.

How 5G will Revolutionize the Indian Telecom Industry

India is one of the most digitally connected countries in the world and to keep this up, we need to maintain a lead and bring the rollout of 5G networks across the nation. There is also a need for affordable smartphones as almost 300 million mobile users in India are caught in the 2G era.

With 5G plans, we need a smartphone that can adapt to this network, and with this comes the need to produce an affordable smartphone. Reliance led Jio, Bharti owned Airtel had successfully demonstrated its capability to rollout 5G wireless service in Hyderabad, beating Jio in the race to be the first Indian telecom provider to run 5G services on its existing commercial network.

Market Share of Wireless Carriers in India

Jio’s Journey Towards Dominating The Data Market

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Need for a Smarter and Affordable Platform-Reliance JioGenNext Platform

To boost growth in the fields of agriculture, education, healthcare, Infrastructure, Financial Services, Jio platforms have connected with over 20 startups to build world-class solutions for Artificial Intelligence, Cloud computing, Machine learning, IoT, Blockchain etc.

Reliance has partnered with Samsung in a trial to test the 5G network capabilities. Jio also said it is ready with the 5G service and extensive fiber assets which will play a crucial role in the rollout of the 5G infrastructure.

Jio has also partnered with Google and Facebook who cover a vast majority of the internet landscape also hold shares in the company, are also global investors in the 5G tech space. Reliance Jio vision to build a 5G ready network in India before deploying its technology to other countries.

JioGenNext

How Jio is Ahead of it’s Competitors

Airtel and Vodafone have been serving in the Indian markets since the era of 2G technology and most of its existing consumer base is still on 2G networks which they have to maintain for the users as long as they remain. However, Jio began their service in 2016, in the 4G era, Where 4G is based on computers and thus to upgrade to 5G will not be a hassle for Jio as switching from the 2G.

How will 5G Revolutionize the Indian Startup Industry

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FAQ

Is Jio 5G Ready?

Mukesh Ambani announced Jio 5G service will rollout in India in the second half of 2021.

What will be the speed of Jio 5G?

Jio stated that its 5G Technology has already achieved the mark speed of 1 Gbps.

Is Airtel 5G Ready?

Airtel became country’s first telco to successfully demonstrate live 5G service over a commercial network in Hyderabad city.

Conclusion

Aside from the rollout of 5G technology, Reliance Jio is also focused on bringing affordable 5G ready phones into the Indian market. Reliance Jio has partnered with Google to make India free from 2G phones. As Jio does not have a 2G infrastructure, the promotion of affordable 4G/5G phones can help Jio add more users on its network.

May 1, 2021
Mastercard to invest $100 million in Airtel Africa’s Mobile Money

The global payments giant Mastercard has announced that it will invest $100 million in Airtel Africa’s mobile money business which runs under Airtel Mobile Commerce BV (AMC BV). Let’s look at the information regarding the deal and the future plans of the company.

What is Airtel Mobile Commerce BV
Recent Investments to Airtel Africa’s mobile money
Future Plans of Mastercard in Africa
FAQ

What is Airtel Mobile Commerce BV

Airtel Mobile Commerce BV is currently the company that undertakes and controls the major mobile money operations of Airtel Africa. The company also intends to operate and own all the mobile money business in 14 other countries of Africa which are operating under Airtel Africa.

Airtel Mobile Commerce BV’s services are mainly focused on the unbanked market of the 14 countries of Airtel Africa. Their services include mobile wallet deposits, mobile wallet withdrawals, commercial payments, merchant payments, provision of loans, the opportunity for savings, benefit transfers, virtual credit cards, and international money transfers.

Currently, the company has around 21 million users for its set of mobile payment services. The company had generated a revenue of $110 million in the recent quarter. They have an underlying EBITDA (Earnings before income, tax, depreciation, and amortization) of $54 million.

Airtel Mobile Commerce BV operates one of the largest financial services in the continent. It has a valuation of around $2.65 billion.

Number of customers of Bharti Airtel Limited

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Recent Investments to Airtel Africa’s mobile money

Airtel Mobile Commerce BV received a recent investment of $200 million from TPG’s Rise Fund. The company will own a 7.55% stake in the Airtel Africa’s mobile money service company AMC BV.

After closing the deal with TPG’s Rise Fund the company had plans to have a discussion on selling additional minority stakes of the company which will be around 25% of the issued share capital. They had plans to sell it to potential investors.

Airtel Mobile Commerce BV had announced its most recent investor which is the global payments giant Mastercard. Mastercard has announced that it would invest an amount of $100 million in the company. The company will own a 3.775% stake in Airtel Africa’s mobile money business after the completion of the deal.

The transaction of Mastercard is expected to close in two different portions. The first portion is expected to be closed at $75 million which will be finalized by the next 4 months and an amount of $50 million to be invested in the second phase.

In addition to the investments, they received from TPG’s Rise Fund and the global payments giant Mastercard, Airtel’s Africa is raising funds by selling off some assets. It is reported that recently the company has sold around 1,400 telecommunication towers to Helios in Madagascar and Malawi. The transaction is expected to be $119 million.

Both the companies Airtel Africa and Helios to trade tower assets in Chad and Gabon. The details regarding this transaction are not yet disclosed.

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Future Plans of Mastercard in Africa

Airtel Africa and Mastercard are two individual firms that are stronger to one another. Both the companies had already got into a deal in 2019. The deal provided an opportunity for Airtel Africa’s 100 million subscribers to receive access to the global network of Mastercard.

There 2019 partnership did not have any money exchange. In the most recent deal of Airtel Africa and Mastercard has extended their commercial agreements and have signed a new commercial structure that is focused on improving their partnership in different countries around the globe.

They are planning to concentrate on areas such as issuing of cards, payment processing, payment gateway, merchant acceptance, remittance solutions, etc. amongst the other services provided by the companies.

The CEO of Airtel Africa Raghunath Mandava said, that they were pleased to welcome Mastercard as an investor in their mobile money business. He also added that, this partnership is a continuation of their strategy to increase the minority shareholding of the company’s mobile money business. He said that they have a further intention of listing the business in the next four years.

The CEO also added that they are working towards strengthening their existing relationship with Mastercard which will help them realize the full potential of their considerable opportunity. This is to improve their financial inclusion in all the countries they are currently operating.

Airtel Mobile Commerce BV’s plan of selling the minority stake of the company to Ride Fund, Mastercard, and other potential investors is based on the telecom operator Airtel Africa’s belief to raise enough funds to monetize its mobile money business.

FAQ

What is Airtel Mastercard?

The Mastercard virtual card allows Airtel Money customers, to make payments to local and global online merchants that accept Mastercard cards.

Is Airtel Money wallet safe?

Airtel Money Wallet is an RBI approved payments wallet.

Where is the headquarters of Airtel?

The headquarters of Airtel is located in New Delhi, India.

Conclusion

The company’s efforts are to work towards the pursuit of investment opportunities, asset monetization, and ultimately reduction of debt in the company.

April 3, 2021
How did Vodafone Idea lost 2.3 million Subscribers

A report published by TRAI in January 2021, earlier said that the Telecom company Vi had added more subscribers to their user base but the most recent news suggests that the company has lost around 2.3 million users in their user base. Let’s look at the reasons for the changes in data.

Vodafone Idea
Reason for Subscriber Loss
Corrected Figures by TRAI
Speed Reported by TRAI
FAQ

Vodafone Idea

Vodafone Idea Limited is a merged entity. It is an Indian telecommunication company with its headquarters in Mumbai and Gandhinagar. The company is the third largest mobile telecommunication network in India and is the sixth largest mobile telecommunications network in the world.

In the year 2018 Vodafone India and Idea cellular underwent a merger and the company was called as Vodafone Idea Limited. Currently, Vodafone holds a 45.1% stake in the company and Ravinder Takkar is the current CEO of the company.

In September 2020 the company had formed a new brand called as Vi. This is a combined brand of the two entities Vodafone India and Idea Cellular. The aim was to build a unified brand from two different companies.

After the merger in August 2020 Vi had lost a significant number of gross and active subscribers. Vodafone and Idea operated as two different entities until September 2020.

Vi also provides services such as IoT, Mobile payments, entertainment, and enterprise offerings. The services are accessible through both digital mediums and retail outlets across the country. Vi has a distribution reach of 1.7 million retail outlets and a broadband network of 340,000 sites.

In the mobile network services, Vi offers 2G, 4G, 4G+, VoLTE, and VoWiFi services across Pan India. Vi provides Wi-Fi and hotspot services in major cities across the country which include Bangalore, Mumbai, and Pune with more than 200 locations.

Telecom Market Share India

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Reason for Subscriber Loss

According to reports in January, Vi had added a user base of around 1.7 million in January 2021 and this was the first time in the last 15 months the company has added subscribers to its user base. Also its competitors, Bharti Airtel added a user base of 5.9 million subscribers and Jio which added about 1.95 million subscribers during January 2021.

According to the report of the Telecom Authority of India (TRAI) in January 2021, Vi had an active user base of 256.3 million which is 89.63 percent of their total users.

Revised Data by TRAI

Recently the Telecom Authority of India (TRAI) released a revised telecom subscription data for January 2021. The revised Telecom subscription data showed that the company Vi had actually lost 2.3 million subscribers than gaining 1.7 million in January 2021.

The company Vodafone Idea has acknowledged earlier about its error in the numbers provided to Telecom Authority of India (TRAI) that the company had added 1.7 million subscribers in the month of January 2021.

TRAI had examined through the numbers and identified that it was a non-intentional error that was not done through a deliberate planning. TRAI confirmed that the error had taken place by mistake.

Vi had told the TRAI that it had added a user base of around 3.7 million from Uttar Pradesh west telecom circle alone. There is a total of 22 telecom circles in India and the company has reported that it lost subscribers in 18 telecom circles and gained subscribers in the rest of 4 telecom circles.

Vi had sent the correct numbers to TRAI. Vi had noted on its website saying that they had found an unintentional error on their subscriber data for January 2021 which was submitted to TRAI. They also said that they had corrected the error and had reported the revised data to the Telecom Regulatory Authority of India (TRAI).

Corrected Figures by TRAI

As per the corrected figures of the Telecom Regulatory Authority of India Vi had lost 2.3 million wireless users in the month of January 2021. Whereas its competitors Airtel gained 5.9 million subscribers and Reliance Jio had gained 2 million subscribers.

Reliance Jio had the highest wireless subscriber numbers with a base of 410.7 million and Airtel in the second position with a subscriber number base of 344.6 million. Vi had taken the third position with a total subscriber number of 281.9 million.

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Speed Reported by TRAI

The Telecom Regulatory Authority of India had reported that Vi had the highest upload speed in the month of February 2021. Vodafone India’s upload speed for the month of February 2021 was 7.2 Mbps which was 6.7 in January 2021.

Idea Cellular upload speed for the month of February 2021 was 6.4 Mbps which was around 6 Mpbs in January 2021. Vodafone India and Idea Cellular was also ranked as the best in the TRAI’s report for voice call quality charts of February 2021.

The Telecom Regulatory Authority of India (TRAI) considers the company as two separate entities in its portals for My Calls and MySpeed even after the merger of both Vodafone India and Idea Cellular.

FAQ

Will Idea Vodafone survive?

Rohan Oza, an american businessman and investor believes that Vodafone will survive. “It is unlikely that the company will go bust, as it is in the interest of the government to continue with three players in the market.

What is the future of Vodafone idea?

As reporyed by Goldman sachs, Vodafone Idea could potentially save ₹58 billion (5,800 crore) in cash flows annually if the AGR liability were lowered to its self-assessed value.

Is Vodafone shutting down in India?

Vodafone Idea, India’s third-largest service provider, plans to shut down its 3G network later in 2021.

Conclusion

Vi has been rolling out various strategies and campaigns to capture the market to increase its subscriber base. We will have to wait and see what is going to happen in the future regarding the increase or decrease of Vi’s subscriber base.

April 3, 2021
JioSaavn- The Revenue Model And Business Model
Jio is one of the topmost companies in India and it has a lot of potential customers. It is headquartered in Mumbai, India. In March 2018, JioMusic and Saavn merged in a deal worth $1 billion. After this, Saavn and JioMusic rebranded as JioSaavn.

The merger was a huge advantage for both Jio and Saavn. The main reason for the merger was to attract an extensive user base. Also, with this, Saavn could strengthen the leadership in India and also get the connectivity and digital ecosystem of Jio. JioSaavn’s business model has been one of the most successful business models since the merger.

JioSaavn – Customer Value Proposition
JioSaavn – Key Partners
JioSaavn – Revenue Model
JioSaavn – Effect of Covis19
What New Features Are The Main Reasons For A Wider User Base?
An Endnote
Frequently Asked Questions

JioSaavn – Customer Value Proposition

Advantage Of JioSaavn

JioSaavn is a platform that has songs from 14 different languages. Also, people who come up with new podcasts and independent music can post their song on JioSaavn. This has helped them establish their talent and has hence been used a lot by them. Users can make a proper playlist and they can also choose from the curated charts and playlists that JioSaavn makes according to the needs of the user. Also, the search filter is a very interesting feature. Using this, one can filter the search with artist, songs, album, radio and so on. This has a lot of songs from various genres and languages.

The next facility that is available to the users of Jio is JioTunes. Using the JioSaavn app, users can very easily set caller tunes. There are a lot of choices available for this. If the song is not available, the user can request for the song to be added to the list of caller tunes.

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JioSaavn – Key Partners

JioSaavn has partnered with many different various companies in different domains to achieve better revenue and reach. Here are a few of JioSaavn’s key partners.
- Amazon: JioSaavn was the first music service in India that came out on Alexa and other voice assistants that were linked to Amazon.
- Shazam: As a part of this partnership, Saavn’s music library was incorporated in Shazam. Shazam had a lot of customer engagement tools that gave a better music listening experience to the customers. This helped Saavn get a wider range of audience. With additional tools and better experience, customer rating also got better. This partnership helped them get better.
- Android and iOS apps: JioSaavn has made apps to run in almost all the platforms. It first came out on Android and then on iOS. Now, it can also be found on the Chrome Web store.
Other partners of JioSaavn are Sony Music, T-series, Eros, Warner Music and so on. Every key partner has added value to the revenue of JioSaavn and has helped them grow bigger. The partners also include Nokia, Samsung, Lays, general motors and so on.

The Competitors of JioSaavn

JioSaavn – Revenue Model

Revenue From Subscription

JioSaavn is not a fully free app. It allows users to subscribe and hence get ad-free music experience. This is called JioSaavn pro. If the user is new to the application, then they get 3 months free access to JioSaavn pro and then you get back to the normal platform. If the user wishes to extend the pro service, he or she has to pay and renew the subscription. JioSaavn gets some of the revenue from this subscription fees. Though this is entirely not their revenue source, this contributes a good per cent of the revenue.

Revenue From Advertisement

Apart from the revenue from the subscription, JioSaavn gets revenue by displaying ads relevant to the user. Advertisements from this digital platform generate higher revenues. A lot of different brands display ads on JioSaavn. This is only for the users who haven’t taken the subscription for JioSaavn Pro.

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JioSaavn – Effect of Covid19

Listeners usually listen to music in the morning. The only free time they get is during work travel. But with the spread of coronavirus, the first half listenership has gone flat. The reason for the reduction in the work from culture. Meanwhile, the listenership hasn’t gone down in the least.

The second half of the day has seen a huge increase in usage. This is mostly due to people doing their chores enjoying music. There is also a huge change in the type of music people listen to. Before the pandemic, people start their day with music. Thus they listen to energetic songs to get themselves ready for work.

Now, people have opted to listen to nostalgic and sweet melodies trying to relax their way to sleep. With lazy home working, people also changed the device to TV or speaker against smart phones.

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What New Features Are The Main Reasons For A Wider User Base?

The monthly growth rate preceding the pandemic was as high as 10 per cent. While post-pandemic, the growth rate got closer to 6 per cent. This did not mean a decrease in the usage of the app. The growth rate decreased due to the rapid increase in unpaid users.

The increase is due to the updated features that the app provides for its pro users. It provides combined music with added lifestyle rewards. Many other offers have also been launched in partnership with companies like SkullCandy, SarvaYoga, etc.

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An Endnote

With data on the type of music that users listen to, artists are encouraged to create original music. By understanding the users, new artists are discovered and their work is promoted. The same is done for music in a variety of languages to promote region-specific content. This increases the listenership of local artist originals while also increasing user base.

The marketing of the app has also seen various changes between the pre and post COVID pandemic. The pre-COVID marketing was a stream first approach which leveraged the huge database. While there might not be a complete changeover, there is a significant change since the pandemic began. Marketing has become more offer oriented and based on partnership promotions.

Frequently Asked Questions

How does JioSaavn make money?

jioSaavn makes money through advertisement and subscription model. If you are new to the app you will get three month free trial. Later you would have to pay being able to download songs and advertisement free experience.

Is JioSaavn only available to Jio users?

No, JioSaavn is available for all and it is free for all. You can listen to all your music, create playlists, set JioTunes, manage your music library, get music recommendations and much more. A Jio user can launch app on cellular data experience pro features free for 3 a months.

Does JioSaavn pay Artists?

Yes. JioSaavn, one of the most popular streaming service in India, pays just $0.00126 per stream. So, if the local instalments of Spotify, Apple Music and YouTube Music have to match the price of JioSaavn’s offer — well, you can expect that the regional per-stream payout will be comparable.
March 12, 2021