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Tag: Jewellery Industry

  • Maya Varma of Teejh on Blending Tradition and Modernity in Jewellery and Fashion for the Modern Indian Woman

    StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.

    The Indian fashion market in India is expected to grow by 10.65% from 2024 to 2029, reaching a market volume of USD 24.35 billion by 2029. This growth is the result of changing consumer preferences, with an increasing demand for versatile and accessible ethnic fashion that blends tradition with contemporary styles.

    In this edition of Recap’24, we highlight a brand that is making its mark in the ethnic jewellery and saree industry, Teejh. Teejh offers high-quality, everyday wear that celebrates both heritage and modernity. StartupTalky had the privilege to connect with Ms. Maya Varma, Co-founder and Chief Brand and Product Officer of Teejh, who shared how the brand started with oxidised jewellery and has since expanded into a complete lifestyle brand. Varma discussed Teejh’s focus on creating products that reflect the modern Indian woman’s style while staying rooted in tradition. She also shared the brand’s expansion into new categories and its plans for continued growth in the years ahead.

    StartupTalky: Teejh started with a focus on oxidised jewellery. Can you tell us what inspired this decision and how it reflects your vision of blending traditional Indian aesthetics with modern wear?

    Ms. Maya Varma: Teejh is an ethnic jewellery and saree brand that celebrates the spirit of the modern Indian woman who effortlessly fuses tradition with contemporary style. Teejh was born from a deep-rooted connection to heritage and self-expression. Today’s progressive Indian woman confidently embraces both her roots and modernity.

    Teejh began its journey specializing in oxidized jewellery, addressing a gap in the market where most Indian brands primarily focused on occasion-specific pieces. Recognizing the need for jewellery that blends traditional aesthetics with everyday wear, we set out to create pieces that carry the essence of Indian heritage into daily life. Most brands focus on providing heavy, blingy pieces that work well for festive occasions. We, on the other hand, wanted to create a brand where Indian elements in jewellery and sarees could be seamlessly incorporated into our customer’s everyday life. Our focus was to create products that are subtle, lightweight, easy to wear even with Western outfits, or can be worn regularly without any hassle.

    StartupTalky: What new products have you added to your collection in 2024, and how do they align with your brand’s philosophy?

    Ms. Maya Varma: We have added 2000+ products to our collections in 2024. From being an oxidized jewellery brand, we have evolved into Indian jewellery and saree brand that has simplicity and everyday wearability at the core of our design philosophy. This year we launched 10-12 jewellery collections across oxidised and gold plated jewellery, 12-15 saree collections across different materials, expanded our clutches and dupatta range, and introduced saree belts as a new category. We added multiple pitaara styles (jewellery sets) to our collections which do very well for gifting.

    This year one of our main focuses was to build our saree category as we strongly believe sarees should not only be an occasion wear attire, it has to be seamlessly integrated into our everyday wardrobes. Easy-to-wear block prints, soft comfortable mulmul sarees, flowy georgettes, and ready-to-wear sarees have become particularly popular in our range. This year we also forayed into light festive jewellery and sarees as well and received a very good response from our customers.

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    StartupTalky: What sets Teejh’s oxidised jewellery apart, and how has your unique selling point evolved with the addition of new categories?

    Ms. Maya Varma: We do a very curated selection of the styles we launch in every category. Every style is personally checked and selected by me keeping in mind the brand language and philosophy. Teejh’s oxidised jewellery stands apart because of our aesthetic designs, focus on details, indo-western appeal, and exceptional quality.

    Every year we launch 5-6 in-house designed oxidised jewellery collections that are inspired by Indian history, culture, and craft but can easily fit into an indo-western wardrobe. Simple, wearable, versatile India-inspired traditional yet contemporary styles are what we believe our USP is. With the addition of new categories and varied collections, we have evolved into a more comprehensive lifestyle brand that completes the ethnic wear needs of any modern Indian woman.

    Ms. Maya Varma: Fashion is an ever-evolving industry and being a fashion brand we’ve always had to constantly evolve with the trends, customer demands, and market opportunities. We started with oxidised jewellery as we realized there was a gap in the market for simple everyday designs that blur the lines between traditional and contemporary. Stacking and layering have been globally popular jewellery trends in recent years and we implemented the same in our collections too through layered oxidised necklaces, stacked bracelet sets, stacked rings, etc.

    In the past 5 years, we have seen customer spending patterns change and willingness to pay more for the right quality, leading us to explore different price segments of products. In the last few years thanks to Instagram and social media influencers, Indian women have been openly embracing sarees and Indianwear, which lead us to explore the opportunity and foray into the saree category.

    Ms. Maya Varma: Indian jewellery is generally very trend-agnostic from a design perspective so instead of trying to build the brand based on trends, we usually focus on customer demands and creating the right product range for a modern Indian woman’s ethnic sensibilities. Having said that in terms of products, our stacked bracelets and pre-curated Pitaara sets are one-of-a-kind offerings that evolved from the layering trend. We also offer Tjori sets which are stylized saree, jewellery and clutch sets that define a complete look.

    In terms of marketing strategy, in 2020 we started a series on our Instagram page & website called #IAmTeejh, which is an attempt to celebrate and talk about the Untold Success Stories of Modern Indian Women following their passion and chasing their dreams.

    It’s about their will and determination, their struggles, their achievements, and experiences that made them who they are. It’s an attempt to understand their inspiring journey and how they are blurring the lines between their modern lifestyles and traditional roots. We have shared stories of 25 inspiring women, worked with numerous Indian influencers, and built a very strong close-knit community of people who identify as #womenofteejh.


    StartupTalky: What key metrics do you track to measure Teejh’s growth and performance?

    Ms. Maya Varma: We focus on the below metrics to gauge and measure growth:

    • Revenue & Gross Margin Growth QoQ – Overall & Category-wise
    • Basket Size, Average Order Value, Average Selling Price
    • Repeat Buying Rate
    • Customer LTV (Lifetime Value)
    • Category-wise Contribution Margin
    • Active Customers Growth Rate YoY
    • Instagram follower Growth rate YoY

    StartupTalky: What were the biggest challenges Teejh faced in 2024, and how did you overcome them?

    Ms. Maya Varma: One of the biggest challenges we faced this year was longer supplier lead times owing to increased order volumes in both jewellery and saree categories. Some of our suppliers had to double their workforce to meet the growing volumes. Though a good problem to have, this led to untimely product stockouts and sales impact. We were quick to realize this and onboarded new manufacturers to split the load and kept introducing new styles so that customers have more options and sales don’t drop.

    StartupTalky: How do you ensure repeat purchases and customer loyalty? Are there any retention strategies that have worked well for your brand?

    Ms. Maya Varma: Our Retention strategy is broken down into 3 parts:

    1. Study and analyze customer profiles through internal data points and 3rd party tech tools such as Quickpass, Hotjar, etc, and build focused customer segments.
    2. Targeting customer segments with personalized communication and proposition via retargeted Google and Meta Ads as well as through Whatsapp API bots and promotions.
    3. Automated email and WhatsApp campaigns built around customer activity and engagements.

    We will be launching Teejh’s Mobile app in Jan 2025, post which we will aggressively use the App as a focal source to drive stronger engagements and stickier retention.

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    StartupTalky: What marketing strategies have been most effective for Teejh, and did you implement any growth hacks that worked well for you?

    Ms. Maya Varma: Our performance marketing strategy is quite effective in terms of lucid communication, pleasing creatives, focused targeting, and high-yielding advertising placements. We strongly focus on the following key areas:

    • Acquisition strategy that focuses on Bottom-of-the-funnel with above-par industry ROAS.
    • Strong bias towards Instagram placements.
    • Dynamicity of creatives and ad copies through Meta’s AI and Advantage+ engines.
    • Usage of Influencer and creator fraternity collaterals to drive brand awareness and digital campaigns.

    StartupTalky: How has Instagram, contributed to Teejh’s growth?

    Ms. Maya Varma: Instagram has contributed immensely to Teejh’s growth as we have been able to create a very strong community of Indian fashion lovers and enthusiasts who have been loving and constantly supporting us over the past years. For any fashion brand, visual representation of products and the brand’s identity is very important and Instagram has made this possible and accessible to a wide audience.  Instagram ads also helped us reach millions of people and lead them to our website.

    StartupTalky: What growth opportunities do you see in the jewellery and fashion industry, both in India and globally?

    Ms. Maya Varma: The fashion accessories market in India is estimated to reach about US$ 10.6 billion by 2025 and to hit about US$ 20 billion by 2030 on account of the growing young population and rapid urbanization. We believe there is a huge demand for Indian jewellery and sarees globally as well thanks to a huge NRI population.

    We aspire to become an Indian Fashion & Lifestyle brand emerging out of India with a global presence in the next 5 years. Tapping into adjacent product categories, adjacent customer segments, and adjacent markets is something we intend to do. We plan to go omni channel and strengthen our online marketplace presence, explore the offline retail space, and initiate International shipping in the next 1 year.

    StartupTalky: As a founder, what advice would you give to other entrepreneurs starting a D2C brand based on your experiences with Teejh?

    Ms. Maya Varma: As a founder, my advice to new entrepreneurs would be to trust your passion, be on top of your numbers, and be resilient and perseverant as true success takes time and a lot of hard work.

    Explore more Recap’24 Interviews here.

  • India’s Massive Millennial and Gen Z Audience Is Highly Fashion-Conscious and Aspirational Says Aditya Modak, Co-founder of Gargi

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    Fashion jewelry, also known as costume jewelry, is jewelry that is made to mimic the style and design of fine jewelry but is typically made with less expensive materials. This includes items such as necklaces, bracelets, earrings, and brooches that are often made with synthetic stones, plastic, glass, and metal alloys.

    The purpose of fashion jewelry is to provide a way for people to accessorize and add a personal touch to their outfits without the expense of fine jewelry. It also allows for a more dynamic and frequent rotation of jewelry pieces. Many brands, designers, and retailers offer a wide variety of fashion jewelry options to choose from, which allows for a lot of variety and flexibility in how people accessorize.

    According to a research report, the global fashion jewelry market was valued at USD 71.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.3% from 2021 to 2028. The increasing popularity of online sales channels and e-commerce platforms, rising disposable income, and changing consumer preferences are the major drivers of market growth.

    For this Interview, we invited Aditya Modak, Co-founder of Gargi Fashion Jewellery, and we talked about the growth, challenges, insights, and future opportunities in the Fashion Jewelry industry.

    StartupTalky: What products does your company sell? What was the motivation/vision with which you started?

    Aditya Modak: Gargi is a brand that is an offshoot of the iconic PNG & Sons, a 100-year-old jewelry company. The brand manufactures high-quality fashion jewelry made of sterling silver and brass. I treat Gargi as a brainchild of mine. I had the vision to transform the fashion jewelry space in India and I realized that there was a rapidly growing yet mostly unserved demand for fashionable and high-quality daily wear jewelry. The available products in the market were overpriced and of sub-standard quality. That’s why I decided to transform the space and create pieces that customers could wear with pride. My team and I envisioned Gargi and named after an ancient Indian scholar from Ramayana, to fulfill my vision.

    StartupTalky: What other products/features have been added in the past year? What is/are the USP/s of your products?

    Aditya Modak: Gargi offers a wide range of products, such as Rings, Bracelets, Mangalsutras, Necklaces, Chains, Pendants, Earrings, Anklets, etc. In 2022, the company launched the Signature Collection of silver designer jewelry with over 170 products. The USPs of Gargi by PNGS are the high-quality and fashion quotient that the customers can’t get from other vendors. The brand has rapidly built a
    reputation for creating the right price products that customers can repeatedly wear for a long- time. Gargi’s jewelry is made of 92.5% sterling silver and brass.

    StartupTalky: How has the fashion jewelry industry changed in recent years, and how has your company adapted to these changes?

    Aditya Modak:  Rising economic empowerment and purchase power have made modern consumers more aspirational, and the audience has become more receptive to fashion jewelry. A major change that is being noticed is that millennial and Gen Z customers have become more mindful of their everyday appearance. The demand for unique, high-quality, affordable fashion jewelry is growing in the social media-inspired and remote/hybrid work culture.

    Gargi has built an extensive range of jewelry products with a style and design for everyone. Gargi provides quality and style-befitting designer labels. The combination of 92.5% Sterling silver and brass ensures that the customers get great value for money. This is how Gargi has brought about a change in the market in the last year.

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    Aditya Modak:  I have worked across various profiles while working with PNGS in his career span of 12 years. While in sales, I would interact with consumers directly, and that is when I realized what the market wanted. With this rich understanding of jewelry trends and patterns, I successfully tried to bridge the market gap. Further, I follow all global fashion trends and have a great penchant for creating innovative combinations of Indian sensibilities and global trends.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Aditya Modak:  We look at customer sales and which items have picked well during the quarter. This we do across all product categories. Like we offer a huge variety of earrings, here we will evaluate what kind of earrings are a hit, is plain or with stones, etc. Also, we assess the basis of geographical liking, bracelets are a hit in Maharashtra, but in the northern part of the country, it is chunky neckpieces. We also measure performance basis customer acquisition and sales of products.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Aditya Modak:  As a newly launched brand in the fashion jewelry segment, Gargi had to find the right manufacturers willing to focus more on quality and craftsmanship instead of volumes. That was the biggest challenge of the year, and the brand overcame it. Today, Gargi has a reliable chain of high-quality fashion jewelry makers and an excellent brand reputation for building upon.

    StartupTalky: Repeat purchase is one of the most essential parameters on which most eCommerce brands are betting. How do you keep your customer engaged to stop churn?

    Aditya Modak:  Gargi constantly focuses on ensuring the buyers’ unmatched quality of products and style. The brand has retained many early customers but is proliferating due to positive word-of-mouth engagement. Using 92.5% sterling silver with brass makes the products look great and superior in quality. Further, Gargi has been strategically expanding the product range by introducing new SKUs and design elements that ensure that the customers remain engaged and keep making repeat purchases.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Aditya Modak: Gargi is a digital brand that leverages various aspects of digital marketing, such as SEO, search engine marketing through Google Ads, and social media campaigns on Facebook and Instagram to showcase the products. The brand’s 100-year-old legacy, courtesy of the parent company, PN Gadgil & Sons, has given it a great launchpad to benefit from.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Aditya Modak: Gargi is an online retail brand that uses advanced e-commerce tools for retail and marketing. The design process is software-driven, and the latest technologies are used to craft unique pieces, each of which has a story.

    StartupTalky: What opportunities do you see for future growth in the fashion jewelry industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Aditya Modak: India’s massive millennial and Gen Z audience is highly fashion-conscious and aspirational. With internet access, even the Tier-II, Tier-III, and Tier-IV cities are now teeming with youth with clear expectations and demands regarding style. Thus, the market potential for a brand like Gargi and the overall fashion jewelry is incredible. High-quality, contemporary Indian fashion jewelry from reputed brands is bound to increase demand overseas. India has a rich cultural diversity, and the local culture often influences jewelry design choices. For instance, the jewelry that will be popular in a northeastern state will likely differ from that in Rajasthan or Tamil Nadu. The growing urban population is becoming more cosmopolitan, and good-quality jewelry has takers everywhere.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Aditya Modak: While data provides insight into the movement of products, styles, etc., it can’t be considered sacrosanct. It is a very dynamic and ever-changing domain. So, while we watch movements, we also go by our overall understanding and experience.

    StartupTalky: How do you plan to expand the Customers, SKUS, and team base in the future?

    Aditya Modak: We are a designer jewelry brand like all other fashion labels; we aim to launch new collections and designs every quarter in India. The number of SKUs keeps growing for a fashion brand, and we will also be hiring talent as per the growth needs. We might be the only player in the segment with SKUs as high as 15,000 units. In the future, we will only be adding more to the offerings.

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    StartupTalky: With so much hype around D2C brands spending on ads, what will be your growth strategy, organic or inorganic? How to plan to work around SEO and content marketing?

    Aditya Modak: We are an online brand relying predominantly on social media, search engines, and content marketing channels. However, shortly, we will expand our presence to branded kiosks in shopping malls and that’s when we will adopt an omnichannel marketing approach integrating digital and conventional mediums.

    StartupTalky: So finally Aditya, One tip that you would like to share with another D2C founder?

    Aditya Modak: For any business to thrive, you need to understand your customers. Don’t get affected by what the competition does. Try maintaining your unique identity. Also, never compromise on your brand values and ethos.

    We thank Aditya Modak for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • Moha by Geetanjali – Designer Silver Jewelry Brand Keeping up the Traditional Aesthetics

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MOHA.

    Silver is renowned for its spiritual properties. The scientific facts also prove that there are incredible health benefits of wearing silver jewelry. Silver metal is quite malleable, lustrous, and soft. Its properties of being high lustrous and reflective make it perfect for jewelry. It can be molded into beautiful designs and are can be carried with elegance. Silver Jewelry is no less than a style quotient. It can be seen in the statistics for the demand for silver jewelry. The demand for silver amounted to 1.8 thousand metric tons in 2021.

    MOHA is a designer silver jewelry brand founded by Geetanjali Gondhale. Read the startup story of MOHA by Geetanjali, its vision, business model, and more.

    MOHA – Company Highlights

    Startup Name MOHA
    Headquarters Thane, Mumbai
    Industry Fashion Jewelry
    Founder Geetanjali Gondhale
    Founded 2014
    Website mohabygeetanjali.com

    MOHA – About
    MOHA – Vision and Mission
    MOHA – Industry
    MOHA – Founder and Team
    MOHA – The Idea and Startup Story
    MOHA – Name and Logo
    MOHA – Products
    MOHA – Business Model
    MOHA – Customer Acquisition
    MOHA – Promotions
    MOHA – Challenges Faced
    MOHA – Achievements
    MOHA – Work Culture
    MOHA – Competitors
    MOHA – Future Plans

    MOHA – About

    Moha is an 8-year-old designer silver jewelry brand with the vision of making ethical jewelry using natural materials. At Moha, they sync with the ever-changing market demands and abreast with every woman’s changing lifestyles along with modern sensibilities and traditional aesthetics. We blend tradition with research and innovation with a promise to create and deliver unique designs.

    Moha is a trendsetters in its journey. We have revived a few product segments like Silver Bugadis, Ear Cuffs, and Trendy Nath’s for everyday use. These were instant hit which was then followed by a lot of other brands.

    At Moha, they believe in telling stories with our designs. They choose topics and motifs which tell stories and stir nostalgia. Their constant effort to reach their ideal consumer has led to a lot of modification and adaptation in jewelry forms.

    There are some practical aspects to the silver jewelry market. The market is mostly under a very unorganized sector with very few trusted brands that can be hand-counted. Moreover, very few designer brands sell customized unique silver jewelry against the readymade traditional pieces available in the market.

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    MOHA – Vision and Mission

    Moha’s vision is to enable women to be confident and beautiful and connect emotionally. They aim to craft environmentally sustainable luxury designer jewelry.

    MOHA – Industry

    Silver jewelry consumption in India has increased to INR 5 billion and is expected to grow over INR 6.1 billion by 2021. Silver in India comes next to gold in the jewelry buying preferences of Indians. With the current downward spiral of the gold jewelry market due to high prices, silver is the newfound love of Indians. The shiny metal has been able to hold its price and even seen appreciation at a time when gold has been continuously losing shine for the past 2-3 years.

    Silver jewelry exports have witnessed a sharp increase in the last few years due to rising overseas demand. This has helped the Indian industry to cater to bulk export orders from overseas markets. With an uptick in the jewelry designing skills in the country, orders have been flowing in from overseas buyers. These were earlier going to manufacturers in Italy and other countries. The Indian market is also very competitive as the manufacturing cost is 40% lower here.

    MOHA – Founder and Team

    Geetanjali Gondhale is the founder of MOHA. She is the Chief Designer and CEO of the Silver jewelry startup.

    She has completed her BCom. She has attended IIMB Goldman Sachs 10K fellow, ISB 10k Ambassador program. She is a passionate designer. She has earlier worked for Tata Communications and Newtons Apple.

    For the first 2 years, she was doing it all alone but now there is a team of around 13 people in and out of the office and 6 people who are a part of the workshops they hold. Moha team consists of people who are well dedicated and help to bring the startup vision into the real world.

    MOHA – The Idea and Startup Story

    The brand Moha was conceptualized and initiated in Goa. Whenever Geetanjali wanted to buy silver jewelry, she would tirelessly roam around to find that perfect piece and then think about how she would have made a more beautiful design out of it. She was always passionate about craft and wanted to do something like that. Thus, the idea of crafting designer silver jewelry took shape. However, she wasn’t aware of what exactly needed to be done in this direction. At that point, she had no answers to even simple questions such as how to make the jewelry, procure raw materials or find buyers. It took 2 years of research and hard work to learn the nitty-gritty. Her determination and perseverance led her to several people who helped her answer her queries and achieve design and manufacturing consistency in Moha.

    She wanted the name and logo to stand out and have a story behind them. “Moha” comes from the name of the tree mostly worshipped by various tribes in India like the Kalpavriksh. It caught her attention because of its aesthetic. The jewelry they possess is also unique from what we wear. It speaks about their tradition and ethnicity. The word Moha means desire and who wouldn’t want to look desirable or indulge in some Moha-Maya?

    MOHA – Products

    Moha Silver Jewellery
    Moha Silver Jewelry

    MOHA is a brand that creates silver jewelry and design various ornaments right from scratch. The process is simple but definitely nerve-racking. Initially, they pick up on a theme that could be based on inspiration or motives. This includes a lot of research and studying various intricacies. They draw up designs and once finalized, these are rendered and made into master files. Once that is done, a step-by-step routine of molding and amending is followed. This is the process they follow to make a variety of jewelry.

    Moha is different from its competitors due to various factors. First, they love designing patterns and drawing up sketches for jewelry. Second, no one feels complete without jewelry since it’s an essential accessory. What makes Moha products unlike any other is that you blend with its uniqueness.

    MOHA – Business Model

    It’s a very basic and to-the-point business model. They make aesthetic and beautiful jewelry and sell it directly to the customers and make sure they love it!

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    MOHA – Customer Acquisition

    Getting the first 50 customers for your startup is a bliss! The hacks we used to acquire their first user and then customers were mostly from Facebook. Social media really helps your business to take off. The first 50 customers were mostly friends and well-wishers who were happy to support what the founder was doing. During the initial month, Geetanjali got the opportunity to participate in the Saturday night market in Goa where her designs were appreciated by many people. It gave her confidence and made her realize that people like what she is doing and so, why not continue with what makes her happy!

    MOHA – Promotions

    MOHA started participating in Group Exhibitions in different cities, but the crowd was too distracted by other brands. Their attention span towards Moha was diluted. Then they decided to do solo exhibitions and promote it through Facebook and local newspapers which helped us to create curiosity around the brand and its recognition. They always wanted people to take the brand seriously, so they put in all their efforts on that. Right from professional shoots to maintaining the quality of each piece coming out of the furnace, everything was thought through and serious efforts were taken to execute it.

    MOHA – Challenges Faced

    Learning the process of making jewelry was a difficult task since the founder doesn’t come from this background. It was a bit of a struggle to understand the basics. Another hurdle that she faced was getting the designs from paper to metal, it took a lot of effort to learn the process and find the right people to do it. It was difficult but not impossible. Mistakes were made; problems took place but that’s how you grow. In her Moha startup journey, she came across a few nice people who liked her ideas and designs and shared their knowledge of “How to”. This is how she was able to learn the process from start to finish.

    MOHA – Achievements

    They do a lot of theme-based design collections. They started with a collection; a series dedicated to the love of Goa. The designs were based on the pre-Portuguese aesthetics of Goa. People loved it and this gave them the confidence to do more including designs inspired by Harappa, Gunjan, Kosh, Ashtamangal, Maheshwar, Sanchi, etc. More concepts are currently in the pipeline.

    MOHA is a bootstrapped company and would like to remain so. The growth of startup is an achievement as well. She started this jewelry business alone and have a good team now. They love designing as much as she does. Above anything, the most important achievement is that we are making beautiful, appealing, and decorative jewelry.

    MOHA – Work Culture

    Since it’s a small company, they have focused on creating a very homely environment. The work culture is such that nobody takes it as a tedious job. They have the passion and the thrill to design jewelry and understand exactly what is being looking for. Majority of the workforce is women, which gives a sense of empowerment. They share a common love for many things such as food. To build motivation for the team, they arrange outdoor activities and the amount of fun therein truly makes it feel that the team is the perfect fit for Moha.

    MOHA – Competitors

    Competition is always healthy since it keeps us on our toes and pushes us to come up with original ideas. There are a few players that have helped MOHA to go beyond limits such as CaratLane, Amrapali, and Quirksmith who create and design beautiful silver jewelry. Their competitors motivate them to bring the A-game.

    MOHA – Future Plans

    As of now, they expect the team and the business to gradually grow.  The future plan is to see the sales and inventory on an upward trajectory. They are learning as they grow.

    FAQs

    Who is the founder of MOHA?

    Geetanjali Gondhale is the founder of MOHA.

    Some of the Popular MOHA silver jewelry are:

    • Earings
    • Necklace
    • Nose Pin
    • Toe Ring

    Who are the competitors of MOHA?

    Some of the top competitors of MOHA are:

    • CaratLane
    • Amrapali
    • Quirksmith

    When was MOHA founded?

    MOHA was founded in 2014 in Thane, Mumbai.

  • List of Brands Endorsed by Swara Bhasker

    Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.

    Brands Endorsed by Swara Bhasker

    1. Tanishq
    2. Fortune Kachi Gani Mustard Oil
    3. Sprite
    4. Iodex
    5. Namyaa Skin Care
    6. Harpic
    7. Reliance Health Insurance
    8. Tinder India

    Tanishq

    Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.

    Fortune Kachi Gani Mustard Oil

    Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining.  Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.

    Sprite

    Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.

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    Iodex

    Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.

    Namyaa Skin Care

    Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.

    Harpic

    Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic  Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.

    Reliance Health Insurance

    Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.

    Tinder India

    Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.

    Conclusion

    Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.

    FAQs

    How old is Swara Bhaskar?

    Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).

    What is net worth of Swara Bhasker?

    Swara Bhasker’s net worth is estimated to be around $5 million in 2021.

    Which was the first movie of Swara Bhasker?

    Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.

    What are the brands endorsed by Swara Bhasker?

    Some of the brands endorsed by Swara Bhasker are:

    • Tanishq
    • Fortune Kachi Gani Mustard Oil
    • Sprite
    • Iodex
    • Namyaa Skin Care
    • Reliance Health Insurance
    • Tinder India

  • How to Start Online Jewellery Business? A Guide with Marketing Tips

    Knowing how to establish a jewellery business online can undoubtedly multiply your sales and earnings in the jewellery sector. This is going to be one of the most effective strategies to expand your company’s reach, generate more leads, and increase conversions.

    To get the most out of selling your handmade jewellery online, make sure you have a solid marketing strategy in place to promote and protect your company so it may reach its maximum potential.

    Don’t be concerned if you don’t know where to begin. Many people are unaware of the procedures required to establish an internet company. As a result, we’ll go over the steps to starting a jewellery company today.

    Why should you establish an online jewellery business?
    Steps to start your online jewellery business
    Step 1. Develop your brand
    Step 2. Price your jewellery appropriately
    Step 3. Create a website or Choose an online platform to sell jewellery
    Step 4. Make the product descriptions
    Step 5. Promote your company’s name
    Online Marketing Tips
    FAQs

    How to start an online jewellery Business in 2021

    Why should you establish an online jewellery business?

    • Setting up an e-commerce website is less expensive than starting an actual store. Your company’s wholesales system will be automated online. As a result, you won’t have to spend your money on team member salary, rent, and electricity. You may then use the money you’ve saved toward expanding your e-commerce website and product line. E-commerce websites can also help you increase your product range faster than you might in a traditional physical store. E-commerce websites eliminate any geographical limitations that a traditional office-based firm might have.
    • After you’ve set up your e-commerce website, you won’t have to put much work and time to maintain it. This is because the whole ordering and payment procedure for consumers will be conducted entirely online. This will allow you more time to think about new goods to sell, special deals to launch, and how to measure your sales performance.
    • The online market is exploding. The majority of services are now being digitised. The jewellery business isn’t far behind. For its products, the sector has been able to harness the potential of internet commerce. Individuals purchase jewellery from all around the world, and merchants ensure that their products reach them promptly.
    • You don’t limit your prospective consumers with e-commerce websites because they can access them at any time of day. This implies you’re maximising your sales and earnings as a company.

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    Steps to start your online jewellery business

    Step 1. Develop your brand

    To begin, choose a brand name. Any company’s face is its brand name, so make sure it’s one that accurately portrays your business. There are a few things to consider when choosing a name for a jewellery business. To help people remember your brand, make sure it is distinct from rivals, easy to say, short in length, devoid of digits, and has exact spelling.

    Before deciding on a name for your jewellery business, double-check that it is not already in use by another firm and is available for a domain name if you intend to create a website.

    In terms of a logo, a free internet service makes it simple to create a professional logo. You can hire an artist to design a logo if you don’t want to do it yourself and save time. Sometimes, less is more when it comes to logos, so there’s no need to go overboard with a cluttered, intricate design.

    After you’ve finished the challenging task of choosing a brand name, be sure to check with your local government about registering your jewellery business and obtaining any licences, permits, or tax IDs you’ll need to operate.

    Step 2. Price your jewellery appropriately

    Correctly Pricing your jewellery is crucial for establishing a successful company, but determining the perfect amount may be challenging. You must understand your target demographic and how much each type of jewellery is worth to them. Many jewellery businesses underprice or overprice their items, leaving buyers doubting the product’s quality and seeking other businesses for more affordable alternatives. Underpricing might make it difficult for your company to earn a profit.

    Step 3. Create a website or Choose an online platform to sell jewellery

    One can create a website to sell jewellery online or Individual can sell their items on well-known online marketplaces like Shopify, Amazon, and Etsy.

    You may create a shop with a catalogue of your jewellery items. One of the most significant advantages is that these well-known websites attract millions of visitors each year, making it simpler to drive traffic to your store. Each platform has its regulations, but these sites generally take a portion of sales and charge listing costs.

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    Step 4. Make the product descriptions

    An essential thing to remember when writing engaging product listings is to be detailed. Customers can’t see, touch, or try on the items you’re offering, so keep that in mind. Make a list of the precise dimensions, colours, and textures. Write your listings as if you don’t have any product images.

    Make careful to utilise vivid adjectives since your word selections can make or break a transaction.

    Step 5. Promote your company’s name

    To achieve your final aim of earning sales, you must market and promote your new brand. You educate your audience, increase the exposure of your business, and engage with them through marketing. Making social media accounts for your jewellery business will allow you to post material about your brand and engage with your target audience more simply. Because your consumers are likely to be active on these platforms, it’s a beautiful way to contact them for little or no expense. You may increase brand loyalty by having a solid social media presence.

    Online Marketing Tips

    • Provide useful information: Make sure you give all relevant information, such as the dimensions and materials used to create the jewellery, to assist buyers in making an informed decision. Please provide a little background on the piece’s inspiration, as well as a tale about the techniques you utilised to produce it to cement the deal.
    • Use social media to promote your business: Using social media platforms to promote a new business may be pretty effective. To attract followers and raise business recognition, use social media platforms like Twitter, Facebook, Instagram, and Pinterest. You may immediately answer inquiries about your goods, converse with followers, and create polls and questions for any business ideas you may have.
    • Post regularly: Consistency is required while posting on Facebook or Pinterest. Please spend some time at the start of the week collecting photographs, quotations, and product shots and getting them ready to utilise that week. This does not imply that you must be online at all times. Batch-schedule your posts.
    • Provide excellent client service: Respond immediately and attempt to resolve any issues that arise, and make sure your consumers know exactly what they are getting ahead of time so there are no surprises or headaches.

    FAQs

    Is online jewellery business profitable in India?

    Online jewellery business yields profit margins of around 25 to 75%.

    What are the platforms to sell jewellery online?

    There are multiple platforms to sell jewellery online:

    • Etsy
    • Shopify
    • Amazon
    • SquareSpace

    Why Your Jewellery Business Should Sell Online?

    Online shopping is the new trend for every products be it clothing, shoes cosmetics, or jewellery. Online Jewellery business lets your customers shop from anywhere at any time.

    What are some profitable Jewellery Niches?

    Some profitable jewellery niche for your online jewellery business are:

    • Handmade Jewellery
    • Silver-plated Jewellery
    • Fashion Jewellery