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  • List of All the Brands that are Sponsoring IPL 2021

    Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.

    With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.

    Title Sponsor of IPL 2021
    Media Rights of Vivo IPL 2021
    Co-presenting Sponsors of IPL 2021
    Co-powered Sponsors of IPL 2021
    Associate Sponsors of IPL 2021
    Other Sponsors of IPL 2021
    FAQ

    IPL Impact on Indian Economy

    List of All the Brands that are Sponsoring IPL 2021

    Title Sponsor of IPL 2021

    Vivo

    Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.

    Vivo is the Title sponsor of IPL 2021
    Vivo is the Title sponsor of IPL 2021

    Tata Safari

    Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.

    Media Rights of Vivo IPL 2021

    Star Sports

    Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.

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    Co-presenting Sponsors of IPL 2021

    Dream 11

    Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.

    Byju’s

    Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.

    PhonePe

    PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.

    Justdial

    Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.

    Co-powered Sponsors of IPL 2021

    Upstox

    Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.

    Vimal Elaichi

    Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.

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    Associate Sponsors of IPL 2021

    Bingo

    Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.

    Cred

    Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.

    Havells Fans

    Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.

    Garnier Men

    Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.

    Kamla Pasand

    Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.

    Association of Mutual Funds in India (AMFI)

    Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.

    Frooti

    Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.

    Pharmeasy

    Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.

    Livspace

    Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.

    Swiggy

    Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.

    Parle Agro

    Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.

    Unacademy

    Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.

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    Other Sponsors of IPL 2021

    Asian Paints

    Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.

    Thumps Up

    Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.

    Vodafone-idea

    Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.

    Mondelez

    Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.

    Amazon Prime

    Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.

    Groww

    Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.

    Disney + Hotstar

    Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.

    The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.

    Mumbai Indians Sponsors

    DHL Express

    DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.

    Samsung

    Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians

    Jio

    Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Astral Pipes

    Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,

    Marriot Bonvoy

    Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.

    Official Partners of Mumbai Indians

    USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.

    BKT tyres

    BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season.  They are also the associate sponsors of Chennai Super Kings

    PhonePe

    PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.

    Royal Challengers Bangalore Sponsors

    Muthoot Fincorp

    Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season

    Puma

    Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.

    Myntra

    Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.

    Exide

    Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.

    Nuvoco DP World

    Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.

    MPL

    Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.

    MAX Life Insurance

    Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.

    Lifebuoy

    Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.

    Official Partners of Royal Challengers Bangalore

    MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.

    Chennai Super Kings Sponsors

    India Cements

    Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.

    The Muthoot Group

    The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.

    Clear Shampoo

    Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.

    Nippon Paint

    Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.

    Dream11

    Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.

    EUME

    EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.

    Equitas

    Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.

    Boost

    Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.

    Mai Dubai.

    Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.

    Official Partners

    Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.

    Delhi Capitals Sponsors

    EbixCash

    EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.

    JSW Group,

    JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.

    APL Apollo Steel Pipes.

    Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.

    Official Partners

    Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.

    Rajasthan Royals Sponsors

    Expo 2020 Dubai

    Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.

    Nine Sanitary Napkins

    Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.

    TV9 Bharatvarsh

    TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.

    KEI Wires & Cables

    KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables

    Colgate

    Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.

    BigBasket

    BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.

    Official Partners

    Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.

    Kings Punjab Sponsors

    Royal Stag Music CDs

    Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.

    Fena Detergent

    Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.

    Boat

    Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.

    Official Partners

    Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.

    Kolkata Knight Riders Sponsors

    Official Partners

    Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.

    Sunrisers Hyderabad Sponsors

    JK Lakshmi Cement

    JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.

    TCL

    TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.

    Ralco Tyres

    Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.

    Valvoline

    Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.

    Nerolac paints

    Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.

    Official Partners

    Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.

    FAQ

    Who sponsored first IPL?

    DLF sponsored first IPL  500 million Indian rupees between 2008 and 2012.

    Who is the title sponsor of IPL 2021?

    The title sponsor of IPL 2021 is Vivo.

    Is IPL 2021 Cancelled?

    No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.

    Conclusion

    These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.

  • Startups That Are Funded By Shilpa Shetty Kundra

    From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt, Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of startups during the Covid 19 Pandemic in order to help maintain the startup ecosystem.

    This also includes Shilpa Shetty Kundra who has launched her own fitness and health app called Simple Soulful and also invested in a Gurugram based startup known as Mamaearth.

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author. The actress is popular for her roles in movies like Baazigar, Main Khiladi Tu Anari, Life in a Metro, etc.

    Shilpa Shetty Kundra has been a part of various fitness campaign such as the Fit India movement which was lauched by the Government of India.

    She has also been a part owner of the Indian Premium League (IPL) team Rajasthan Royals from 2009 to 2015. Besides that she is also known to be a devote fitness enthusiast and celebrity endorser for brands and products and has been vocal about issues like feminism and animal rights.

    Which is why the Shilpa started her own fitness and health app (Simple Soulful) and has also funded a startup Mamaearth that sells mother and childcare products. The startups funded by Shilpa Shetty Kundra are:

    Mamaearth
    Simple Soulful
    Frequently Asked Questions

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    Mamaearth

    Mamaearth was founded in 2016 by a couple Varun and Ghazal Alagh, the company is owned and operated by Honasa Consumer Pvt. Ltd. The company is known for its product line that includes toxin free body lotions, rash creams, shampoos, body wash, massage oils and even bug sprays which are curated for the children up to the age of five years.

    The company concentrates on making products that are for stress relief, postpartum weight loss for new mothers and non-preservative products for lactation.

    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth
    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth

    The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since.  

    In an interview Shilpa disclosed that she decided to fund the startup because it offered natural and chemical free nature of products. Over 90% of company’s sales are done online but are also available in more than 300 stores across cities like Mumbai, Bengaluru, Delhi and are planning to expand to ten other cities in the country.

    The company has its headquarters in Gurugram and has raised over Rs 6.5 crore in just the second round of funding by Fireside Ventures and other investors. It also managed to raise Rs 130 crore from the Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

    It has so far acquired over 5 million new customers and aims on making the company over Rs 500 crore brand by 2023. The company also plans on launching more products and expanding operation to parts of Southeast Asia.

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    Why fund Mamaearth?

    According to the founders Mamaearth, it is a pioneer in selling safer products curated specially for mothers and kids of India. The company is aiming to build a brand that is friendly to parents and intends to make lives of the mothers and pregnant woman better and beautiful. Mamaearth is also Asia 1st brand which sells the Made Safe Certified Products. Most the products are made by mothers as nobody else understands a baby’s needs like a mother does.

    Which is why the company has a working panel of mothers who give genuine reviews to all the products. For the past 15 years the GDP per capita has become 4 times more especially in the urban cities, while the childcare has increased eight fold.

    There has also been a rise in new mothers looking for customized products for themselves and their children. Mamaearth is helpful in reducing parental stress amongst young parents. In an interview, Varun Alagh disclosed how he got Shilpa Shetty Kundra to invest in the startup.

    “The process started over a year back with finding ways to get a window with her which took nearly 3 months after sending many pitches. But after the meeting we gave her all our products to try it herself and on her son.” He also added that the actress did her own in-depth research on Mamaearth after which she went on to backing the startup as an equity investor.

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    App launched by Shilpa Shetty Kundra

    Simple Soulful

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

    The 45 year old Bollywood actress made this app because she is a fitness enthusiast, has active lifestyle and lives by the philosophy of “Swasth Raho, Mast Raho” which translates to “Stay Healthy, Stay Happy.” The app encourages a healthy lifestyle and offers a customized goal based yoga and fitness programs.

    An example of the Simple Soulful video by Shilpa Shetty

    These programs are specifically designed to help its customers lose weight, improve flexibility, strengthen core muscles, tone arms and legs. They also have programs that will help customers with special ailments like focusing of diabetes, low and high blood pressure, immunity, sleep and stress management.

    Simple Soulful has free and has easy to do yoga asanas with step by step instructions, other exercise, diet plans, recommendations and delicious yet nutritious recipes to maintain a healthy balance in life. The target audience of the app is working women and men but it also caters to young mothers and youngsters.

    The features and pricing of the app

    The cost of Simple Soulful is Rs. 499 for a month, Rs 999 Quarterly and Rs 2499 annually. The app/website also allows its customers to purchase single videos for a minimum cost of Rs 99.

    These subscriptions give its customers an access to 60 plus yoga and meditation programs by experts, daily diet plans, recommendations, asanas, exercises and healthy recipes. The app is available for iOS 11.0 and Android 5.0 with a lifetime of access. The special features of simple soulful are:

    • The users of the app can work out with Shilpa Shetty Kundra as she is the one that performs them while being mentored by experts.
    • The workouts are designed in a way that it is easy, quick and home based that can be performed anywhere and anytime.
    • The programs help people in boosting their immunity especially during the Covid 19 pandemic.
    • The recipes require simple and less ingredients which are also highly nutritional.
    • Their special program made only for women, like exercising videos for pregnancy, post pregnancy weight loss and menstrual pain.
    • The app allows you to download programs and workout without Internet along with tracking and displaying their fitness journey.

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    Benefits of Simple Soulful

    Shilpa Shetty Kundra is a well-known yoga practitioner which is why the app has a whole section of yoga programs which made specifically for different levels like the beginners.

    They also have an Office yoga section where working men and women can practice simple workouts around their office chair. Like the yoga videos the exercising videos also come with many difficulty levels and have an apt description of the benefits of each workout. Another main benefit is that once the videos are downloaded, you can keep up with your training with without data or Wifi.

    Shilpa Shetty in an interview mentioned that she not tech savvy but made sure to work with the apple accelerator team to make sure that the interface of Simple Soulful is simple to navigate and easy to use.

    The app is also on iPad and Apple watch integration and plans to integrate siri for voice commands. Shilpa loves the app and has put a lot of effort into making it, she has also shot for videos eight hours in one go.

    According to Shilpa, “I started learning advanced yoga and have achieved my own fitness goals while working on the app”. Her point is that, If she can do it, so can you.

    Frequently Asked Questions

    Who is Shilpa Shetty Kundra?

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author.

    What is the startup that is funded by Shilpa Shetty Kundra?

    The startup that is funded by Shilpa Shetty Kundra is Mamaearth.

    What is the fitness app of Shilpa Shetty Kundra?

    The fitness app of Shilpa Shetty Kundra is Simple Soulful

    What is Mamaearth?

    Mamaearth is a startup that is known to sell mother and childcare products that are safe to use.

    What is Simple Soulful?

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

  • IPL 2020 Viewership: Record-breaking

    The franchise Indian Premiere League cricket competition, it is being held with inside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians.
    The IPL viewership worldwide numbers had been initially placed out via Board of Control for Cricket (BBCI) secretary Jay Shah, who cited figures from television monitoring employer Broadcast Audience Research Council. The purpose marketplace has become later confirmed via the IPL because the first-class with inside the competition’s history. The beginning healthy of the 2020 Indian Premier League (IPL) season observed a record ipl total viewership 100 million traffic in on television and digital platforms.

    The Disney-owned media corporation has sold on the rights ineffective territories in which the in shape is popular, which encompass Australia and the UK.
    In the UK, pay-TV broadcaster Sky Sports has a three-year cope with the competition, signed in February this year. The IPL final is due to the reality of being held on the 10th of November.
    269 million ipl average viewership and web page traffic was observed during IPL 2020 with inside the primary week . Moreover, The starting week of the 13th model of the Indian Premier League (IPL) being playing withinside the United Arab Emirates (UAE) turn out to be watched via way of technique of 269 million site visitors, 11 million extra according to in form as in evaluation to the like length of very last year’s model.

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    Cricket is like a Religion in India and is worshiped here. IPL is one of themost most successful franchise cricket league in the world, for which everycricket fan awaits. Even the people who are not a fan of this sport watch IPLbecause of the entertainment it provides. IPL is enjoyed by many Indi…
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    Mumbai Indians VS Chennai Super Kings

    According to a BARC-Nielsen report titled ‘Television Viewership and Advertising Consumption of IPL-13 2020’, the entire week of the persevering with IPL model .The establishing week of IPL 2020 witnessed an increase in ipl viewership demographics with common impressions in accordance with shape compared to the 2019 version of the cash-wealthy league, notwithstanding protecting one in shape a great deal less and less channels displaying the league than in 2019. The match, with inside the primary week, registered 60.6 billion ipl viewership 2020 at some point of seven fits and 21 channels.

    IPL Title sponsorship fee per year
    IPL Title sponsorship fee per year

    As in accordance to the report, the match opener among protecting champions Mumbai Indians and Chennai Super Kings on September 19 attracted a viewership of fifty-two million impressions (that is 29 % better than in 2019) and become watched with the resource of using 158 million visitors (21 % better than in 2019).
    BCCI Secretary Jay Shah had on September 22 stated that the CSK-MI in shape performed on the Sheikh Zayed Stadium in Abu Dhabi become watched with the resource of using 20 crore human beings. As in accordance with BARC, a remarkable 20 crore human beings tuned in to appearance at the in shape. Highest ever establishing day ipl viewership for any carrying league in any country- shah also tweeted that no ipl ever has been as large as this

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    Indian Premiere League 13

    According to the report, suits 2 to 7 garnered greater than 34 million impressions and have been watched with the resource of using over one hundred million visitors in shape on in shape (the best being the only among CSK and MI, which become watched with the resource of using 158 million visitors). It moreover said that one out of 3 television site visitors watched IPL 13 live with inside the setting up week, with a cumulative achievement of 60.6 billion ipl viewership. The advertising and marketing and its quantity additionally noticed a spike all through the whole week of IPL 13. As in accordance with the data, the overall advertising and marketing and its quantity for the whole was better than the 2019 establishing week.

    The increase in the ipl viewership numbers witnessed in advertising and marketing volumes throughout all of the suits, besides in shape No. 7, which noticed a decline  compared to the remaining year’s 7th IPL in shape.OTT structures all through the whole week of this season witnessed growth in person base over the preceding week, often pushed with the resource of using the large profits visible in Disney+Hotstar.
    Smartphone usage moreover witnessed a sharp increase to some degree withinside the hollow week of IPL 2020 .Massive income have been seen withinside the purpose marketplace base for Hotstar, Sports Apps, and Fantasy Sports, stated the report.

    Advertisement revenues in IPL
    Advertisement revenues in IPL

    COVID-19 impact on IPL 2020

    After months of prolonged lull due to the truth of the COVID-19 pandemic, sports activities sports channels fashion has been given some cheer with IPL fits with inside the UAE as each ipl viewership and advertisers grew, the Broadcast Audience Research Council (BARC) said on Thursday thus adding 269 million site visitors watched IPL 2020’s starting week and there was a growth in ipl viewership as closer to the 2019 model of the cricket fixtures to 60.6 billion viewing minutes.The TV company’s standard weekly viewing minutes had been given right here on September 25 for 1,037 billion minutes. over the 1,266 billion minutes in the pre-COVID-19 period but lower than the quarantine pinnacle of 1,266 billion ipl viewership.

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    It also can moreover additionally be stated that social distancing issues had precipitated no sporting fixtures being held at some degree withinside the lockdown, forcing broadcasters to air. The company has become eagerly looking beforehand to the IPL for the equal.
    The first IPL wholesome the various Mumbai Indians team and Chennai Super Kings on September 19 have become into watched by 158 million site visitors and garnered a growth in viewing minutes at 11.2 billion minutes and the equal have become sustained withinside the second wholesome as well, BARC said. The business enterprise said a third of the TV site visitors watched IPL live an 44% of the TV households watched the fits.

    Growth in woman site ipl viewrship has become into higher the guys by 30%.Advertising volumes extended 15 % at some degree withinside the number one week of the cutting-edge year’s.It said massive income have been seen in purpose marketplace base for Disney Hotstar, the app broadcasting the IPL viewership fits, and moreover delusion sports activities.