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Tag: IPL

  • Impact of IPL on Indian Economy

    There are over a billion cricket fans in the world and 90% are Indians. Whoa!

    With that kind of following, one can’t complain that cricket is called a religion by millions in India. But guess what, there’s a bigger religion with the biggest fan following in the world – money, moolah or currency!

    Apparently, BCCI (the richest cricket body in the world) fancied this in time, founded the commercial format of the game in the form of Indian Premier League (IPL) in 2007 and IPL became cricket’s most glitzy, glamorous festival. Add to that, its association with the entertainment business and corporates is something that added more fuel to the cricketing carnival. Today, this sporting event moves and shakes the economy beyond words.

    IPL – Finest avatar of cricket?
    The real game
    Lets get back to serious business
    BCCI, franchises or players – the bigger beneficiary?
    What does the government get?
    Okay, but how does IPL affect your and my economy
    An uncomfortable fact
    Lets team up this season – on and off the field

    IPL – Finest avatar of cricket?

    We are a religious nation but also a secular one. So, while some of you will devote yourselves to your favorite deity (player/team), the not-so-religious ones can keep up their excitement by following IPL’s money trail, or in other words, the direct/indirect impact IPL has on our economy. It is no less interesting than the matches themselves. Follow through the end to know-how.

    A little flashback first – The Indian Premier League aka IPL cricket championship began in 2008. It has a ’20-over’ format, hence called Twenty20 (T20) tournament. Currently, it has already passed the 14th season in 2021, which concluded with Chennai Super Kings, who took the 14th IPL winner award, as the 4th title home. The IPL tournament constitutes eight teams, where each team is set to play two games with each of the other competing teams, totaling 60 matches over a month and a half.

    Basically, this professional sports league has been conceptualised on the lines of the famous UK/American leagues such as the English Premier League, NBA, MLB, NFL et al. The frenzy behind is no less.

    Now let’s talk numbers because what is cricket without it. Hang on, we are not going to discuss cricket scores or static stats like run rates, most centuries, or ducks that are overdone anyhow, but instead lay out some dynamic economic data.

    ●   IPL brand value: $4.7 billion, which has noted a 7% rise, as per the February 2022 reports.

    ●   The highest source of income: Media rights, which make up for 60% of its revenues.

    ●   Team with the highest brand value: Mumbai Indians (MI), the value of which has increased by 13% to become $79.5 million.

    The real game

    Can you guess how many Pani-puris or Pizzas are sold during a match? No idea? Okay, what kind of creative lies do men invent to skip how many productive work hours to watch a match? Can’t say? Fine, at least how many memes, jokes and posts are created during IPL? Duh! Are you even serious?

    Alright, the cricket craze hasn’t stumped us that bad. We were only checking your entertainment quotient. After all, it’s the fun persona of cricket branded as IPL, that we will talk about.

    Yeah, so let’s show you some real economic figures. From 100s of crores poured in annual auction of players or million and billion dollar deals signed amongst BCCI, sponsors, global media houses, advertisers, etc., not to mention the heavy business activities that take place during and around an IPL championship. Money just flows across various sectors for this Kumbh of cricket. This results in a solid boost in the finances of not only the players, the BCCI, the mammoth size corporations, but also of the government as well as the nation.

    (Well, we won’t disappoint you in any way, so check out the best few memes/ jokes/ tweets on IPL towards the end)

    Indian Cricket Legends with their Investment in Startups | StartupTalky
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    Lets get back to serious business

    We like the American yardstick a bit too much. So, here’s a comparison of the salaries of our players with top US league players.

    Average annual player salary in the sports industry
    Average annual player salary in the sports industry

    Wow! IPL is second on the list, right under NBA (National Basketball Association). However, we already knew that our cricket/IPL players are awarded pretty handsomely.

    Although cricket falls too low in popularity among other global sports like football, basketball, baseball, hockey, etc, but hey, as promised we are only talking about the economics of the game and there we don’t fall too behind.

    BCCI, franchises or players – the bigger beneficiary?

    BCCI earned INR 4,000 crores from IPL 2020, according to its treasurer. This means every cricket fan contributed 40 rupees. Actually! So, be proud, because you’re not just a passive viewer but an active participant in the economy. Need further proof? Well, the TV and media rights of IPL has been sold for a massive 2.3 billion dollars approximately (INR 16k+ crores) to Star Network.

    Here are a few more fantastic figures vis-a-vis IPLs that you can use to tickle your imagination or just revel in delight while you enjoy a match.

    ● Title sponsorship – Tata Group has replaced the Chinese phone maker Vivo as title sponsors for the 2022 and 2023 seasons of the cricketing phenomenon. Vivo was reportedly booked earlier as title sponsors for the period of 2021-2023, which is why Tata will remain the main sponsor with Vivo next in line, with 2 remaining years of contract with them still.

    ●  Media rights – While we have seen BCCI selling the media rights to Star Sports for INR 16,347.5 crore for the global broadcasting rights i.e. TV & digital for 5 yrs (2018-2022), the cricketing body is now mulling over the expansion of broadcasters where the others will also share the rights in 2022. The deal value for the media rights in the previous installment of IPL is 1.5X from that of the year before. Well, this leap of faith is backed by guaranteed advertising revenues these media giants get. By the way, IPL 2021 ad revenue was calculated at INR 2,950 crores, only in TV advertising.

    ●  Ticket sales – Nil for 2020 as well as 2021 as both seasons were held behind closed doors due to COVID19. Nonetheless, on-air sponsors have multiplied every year and thus the money came pouring from them. Over 10 sponsors, big and small, strike multi-crore deals with each franchise. The rising digital viewership is certainly set to more than offset that loss. However, the IPL 2022 matches are estimated to have a seating capacity of 25%, and the ticket sales have already started going live from 12 pm on March 23, 2022.  

    ●  Sports/cricket tourism – 100% loss again! This is one sector that has suffered immensely and globally since the onset of the coronavirus pandemic. So, one can’t really factor it in here. However, with growing relaxation of the pandemic-induced rules, we might see some tourism in 2022.

    How much these Top Indian Cricketers charge for Brand Endorsements
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    What does the government get?

    No one said that religion was just about finding God? It is also about deity worship, rituals, festivals, and much more. Take a hint from it and admit that cricket too isn’t just about fitness and health anymore. It is also about entertainment, business & fun. The government of the day realised it and brought IPL’s income under the tax net.

    Income means taxes and taxes mean revenue for the govt. Did you know BCCI was considered a charitable organisation under the IT act, thus, paid zero taxes? Govt took away that privilege in 2012 from BCCI & declared IPL as a commercial activity hence taxable. Although BCCI hasn’t accepted it to date.

    Whilst fist-fighting with the Govt on this issue in the background, BCCI has paid little over INR 460 cr to settle tax dues (of an earlier assessment year) in September 2019. However, with 400 million viewers and 400 billion viewing minutes recorded last season, perhaps it’ll have to pay up the balance dues which is close to INR 1300 cr. After all, taxes are a necessary evil.

    Okay, but how does IPL affect your and my economy

    Good question but a little premature. Happy to explain because that’ll affect my bank balance or say the economy positively. See! That’s how the economy in essence works. There are no free lunches. Likewise, when those big brands like Royal Stag, Flipkart, Vivo, Jio appear on your screen in the middle of an exciting match, you may not like it much but the brands have knowingly or unknowingly made an impression on your mind. With repeated such displays, you tend to remember the brand name for a long. That’s how they increase their customer base. Boom! The brand sales might hit the roof and you may think that you just bought one beer to cheer.

    What about the sponsors whose names show on your fav player’s (deity) jersey/cap/bat or placed on the field and other conspicuous places? They get the desired visibility and attention for their brand.

    It is not just these purchases and just the sponsor companies that benefit from the IPL excitement. Other businesses and sectors also gain from the festive mood revolving around the religious sport of India, cricket, and cheer too. This is because economic activities always have a ripple effect. For instance, if you are a YouTuber, create content around cricket/IPL & cash it on. If you are an SM marketer, an influencer creates that perfect meme that goes viral faster than any known virus to mankind.

    7 Ways the Indian Premium League (IPL) Franchises Makes Money
    The 13th edition of the Indian Premium League (IPL) has commenced and so has thecricket frenzy and the trilling action-drama on the field. The Twenty20 Cricketleague allows the best cricket players around the world are gives a chance torepresent their talent. The major business plan of the IPL is…
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    That reminds us of the promise to present the best/funniest memes, jokes on IPL. Here –

    Because RCB (Royal Challengers Bangalore) hasn’t won a single tournament in 13 yrs. Cruel world!

    Yeah, I know my teams! This one is for hardcore cricket fans.

    Maxwell was picked up by RCB for a magnificent INR 14.25 cr in spite of average performance in 2020. Cool eh?

    Chris Morris went under the hammer for INR 16.25 cr which is the highest IPL buy so far. Cricket is all about breaking records, right!

    How much does these Top 10 Sports Celebrities charge for Instagram post
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    An uncomfortable fact

    Religion isn’t just about finding God; it is about deity worship, rituals, festivals and so much more. Take a hint from it and admit that cricket too isn’t just about fitness and health. It is also about entertainment, business, and fun.

    Let’s dig a little deeper. Sometimes religion pushes its followers into fanaticism and fascism. Cricket too has its dark side. Nah, not talking about betting rackets here. Check out this tweet.

    This is just to leave you with an afterthought.

    Lets team up this season – on and off the field

    Cricket is inherently a sport. And a sport is packed with emotions. So without the energy of a live audience cheering for the teams…emotions run dry. We can’t be emotionally stuck in the pre-COVID era either or reject changing realities of our times. So how do we keep up the enthusiasm? By consuming some great content, like this one? Let us know what you think! Because we passionately & constantly work to score more & more points from our readers.

    Conclusion

    To end on a lighter note – ‘Stay home, stay safe’ was and is the mantra of the pandemic age, and if you choose otherwise, then take adequate precautions while going out and remaining outdoors. ‘You could cheer for Dhoni or AB de Villiers, so long as you stay fit until next year!’ may be your mantra for IPL 2022, which is starting on March 26, 2022. So, let’s have a field day!

    FAQs

    Is IPL good for Indian economy?

    The IPL teams earn revenue through their sponsors and the sale of merchandise of their kits and garbs. To sum it all up, IPL has an impact on the Indian economy as it produces numerous employment opportunities.

    How much does IPL contribute to Indian economy?

    The brand value of the IPL in 2019 was $6.7 billion, as per the Duff & Phelps report. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.

    How much is IPL worth?

    The brand value of the IPL, as per the reports dated February 2022, is $4.7 billion, which witnessed a 7% increase lately.

    When is the IPL 2022 starting?

    IPL 2022 is starting from March 26, 2022, as per the reports.

    When will IPL 2022 end?

    IPL 2022 will be ending on May 29, 2022, as per the reports.

  • List of Brands Endorsed By Shah Rukh Khan | SRK’s Brand Ambassador List

    Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.

    The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.

    Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.

    The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.

    The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.

    Here is a List of Brands endorsed by Shah Rukh Khan:

    1. Byju’s
    2. Dubai Tourism
    3. BigBasket
    4. Hyundai
    5. Frooti
    6. D’decor
    7. Fair and Handsome
    8. FoodPanda
    9. Reliance Jio
    10. ICICI Bank
    11. Denver
    12. Kent
    13. Dish TV

    Byju’s

    BYJU’ S AD – Shah Rukh Khan Brand Endorsements

    Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.

    By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.

    The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.

    However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.

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    Dubai Tourism

    Dubai Tourism AD – Shah Rukh Khan Brand Endorsements

    Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.

    The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.

    Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.

    BigBasket

    BigBasket AD – Shah Rukh Khan Brand Endorsements

    BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.

    So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.

    In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.

    Hyundai

    Hyundai AD – Shah Rukh Khan Brand Endorsements

    Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.

    The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.

    According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.

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    Frooti

    Frooti AD – Shah Rukh Khan Brand Endorsements

    Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.

    Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.

    One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.‌

    D’decor

    D’Decor AD – Shah Rukh Khan Brand Endorsements

    D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.

    D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.

    Ajay Arora, the managing director of  D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.

    He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.

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    Fair and Handsome

    Fair and Handsome AD – Shah Rukh Khan Brand Endorsements

    Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.

    Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.

    Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.‌

    FoodPanda

    FoodPanda AD – Shah Rukh Khan Brand Endorsements

    Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.

    The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.

    The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.

    List of Brands Endorsed by Anushka Sharma
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    Reliance Jio

    Reliance Jio AD – Shah Rukh Khan Brand Endorsements

    Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.

    Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.

    Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.

    In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”

    ICICI Bank

    ICICI Bank AD – Shah Rukh Khan Brand Endorsements

    ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.

    It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.

    Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”

    Denver

    Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.

    Kent

    Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.

    Dish TV

    Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.

    Conclusion

    Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.

    According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.

    In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.

    Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.

    FAQs

    Who is Shah Rukh Khan?

    Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.

    What is the brand value of Shah Rukh Khan?

    The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.

    What are the main brands endorsed by Shah Rukh Khan?

    The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.

    What are the other brands endorsed by Shah Rukh Khan?

    The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.

    How much does Shah Rukh Khan charge for a brand endorsement?

    Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.

    What is the net worth of Shah Rukh Khan?

    The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.

  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

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    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

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    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

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    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

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    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

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    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

  • List of Brands Endorsed By Ravichandran Ashwin

    Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.

    Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.

    The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.

    It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.

    After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.

    Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra

    Moov
    Myntra
    Manna Health Mix
    Bombay Shaving Company
    Specsmakers
    Ramraj Linen Shirts
    Oppo
    Aristocrat’s bags
    Frequently Asked Questions

    Here are the list of brands endorsed by Ravichandran Ashwin

    Moov

    Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.

    The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.

    Myntra

    Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.

    By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.

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    Manna Health Mix

    Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.

    The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.

    Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.

    Bombay Shaving Company

    Bombay Shaving Company is a consumer good brand that provides men’s and women’s grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.

    Bombay Shaving Company focuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.

    The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company’s products like shaving foams and metal razors have successfully helped him shine like a star.

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    Specsmakers

    Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.

    The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker’s store.

    Ramraj Linen Shirts

    Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.

    The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.

    The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.

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    Oppo

    Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.

    As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.

    Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.

    Aristocrat’s bags

    Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.

    Aristocrat is a subsidiary of VIP industries which is the world’s third largest and Asia’s largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’

    It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.

    Conclusion

    Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.

    Frequently Asked Questions

    Who is Ravichandran Ashwin?

    Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.

    What is the net worth of Ravichandran Ashwin?

    The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.

    What are the brands endorsed by Ravichandran Ashwin?

    Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.

    How much does Ravichandran Ashwin charge for brand endorsements?

    Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.

  • Top 7 Interesting Facts about Cred you should know about

    The timeline of the credit users has been burgeoned in recent times with this ongoing evolving digital India, as people rely more on credit cards that play a beneficiary role towards them. Credit cards bestow much assistance to encounter the financial facilities or requirements of the holder such as rent, taxes or any other credit purchases.

    India has flourished in the field of credit facility that developed an India-based company CRED which authorizes users to pay off their expenses via an app. CRED is member-only credit management that allows the members who are eligible for credit accessing up to 750. CRED has been expanding its financial services in the past two years and becoming credible credit management in India.

    Therefore, CRED is an Indian FinTech startup that is fabricated to progress credit facilities by building a digital club of credit scores for its only-users.

    About CRED

    CRED was founded by Kunal Shah in 2018, a Bangalore-based financial market, which is designed to provide digital financial services to the people. Furthermore, the company has realised the need for digital demand, especially when the entire world is struggling during this ongoing pandemic.

    Consequently, Kunal Shah built a credit service to people through an app, which processes their remittance. The company has become a renowned financial service that partnered with over 38 brands and sponsored PL for three consecutive years.

    Let’s look at Top 7 unknown facts about CRED.

    CRED was Created by the former founder of FreeCharge
    CRED has Two prominent objectives
    CRED is a member-only Community
    CRED is one of its kind app in India
    CRED Struck a Three-year deal with IPL
    CRED offered Five Products
    CRED bolstered the people in the ongoing pandemic
    FAQ

    CRED was Created by the former founder of FreeCharge

    Kunal Shah is a serial entrepreneur who has formed CRED and is also the former founder of FreeCharge which was later sold to Snapdeal. The story of CRED commenced, when Kunal sold off his first venture in 2015, and began to spend that money like a dilettante and underscoring utilised some on the study of developing his new idea, and that is ‘Cred’.

    Prominently, people don’t situate their trust in financial institutions, so Kunal Shah created a frictional environment that engenders financial progress for the people which is considered to be reliable and trustworthy. In 2018, he inaugurated CRED along with key investors DST Global, Sequoia Capital, Ribbit Capital and Tiger Global.

    At the time of launching the CRED App over 1000 downloads were done with 4.6 ratings on the Google Play Store and App Store.

    CRED has Two prominent objectives

    CRED was formed with two primary objectives- to enhance life for creditworthy individuals and to actuate credit services to people to dilate the financial behaviour in the country.

    As of now,  CRED has boarded nearly 5.9 million users and functions around 20 per cent of credit payments in India. CRED is a community, where its member-only can avail themselves of the rewards for paying off their credit bills in full settlement.

    The company holds charges if the holder pays extra rupees on the full-settled credit payments. Up until now, CRED has raised funds overall around 227 million.

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    CRED is a member-only Community

    Every financial institution provides credit service, only if the holder goes with the eligibility criteria. The credit score should be more than 750, so you can be a member of the CRED community and redeem the rewards.

    CRED is one of its kind app in India

    This is the only app in India, which allows you to redeem for paying off your credit card bills. CRED has given various options to redeem your rewards- making a 1000 rupees transaction, you can ‘burn CRED coins’ to win Rupees worth 5 to 10 rupees that add to your credit card.

    On the other hand, ‘Kill the Bill’ you can just swipe the card to access offers from Swiggy, Yatra, BookMyShow, Freshmenu, Uber Eats and other fashion portals.

    CRED Struck a Three-year deal with IPL

    Every person watching an IPL match would understand the angst of having to go through the entire match watching multiple ads or having to watch the same ad multiple times. But the IPL seasons of 2020 and 2021 had some ads that caught the attention of the public.

    Yes, I am talking about the Indira Nagar Ka Gunda ad and the Madhuri Dixit and 90s stars ads from CRED.

    CRED Sponsor during a Ipl match
    CRED Sponsor during an Ipl match

    CRED has struck a three-year deal from 2020 – 2022 as a sponsor for the IPL. And the IPL Campaign has increased the daily sign-ups for CRED Membership by 6-7x in 2020. Payment of credit card bills during the powerplay offers a chance to win 100% cashback and was also well received.

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    CRED offered Five Products

    CRED offers five distinct products to its members. The services include:

    CRED RentPay

    A feature that allows tenants to pay the monthly rent to the landlord’s bank account directly using a credit card.

    CRED Cash

    A system that gives credit for interest that is one-third of the credit and it is fast and fully digitalised;

    CRED Pay

    A safe payment option and can be used as a single-click alternative in selected merchant platforms and offers discounts on brands like Bombay Shaving Co., Dine out etc.

    CRED Store

    The CRED app houses 1500+ brands in their in-app e-commerce and travel destinations domestic and international from which its members can purchase at a member-exclusive price.

    CRED Travel Store

    The travel store gives the members an option to buy now and travel later to exclusive places and CRED’s association with Mastercard provides premium packages at top hotels like The Taj.

    CRED bolstered the people in the ongoing pandemic

    During the second wave of the ongoing Corona pandemic, the need for oxygen supply was a major concern in India. CRED came out to help with the situation by partnering with NGOs like Milaap, Hemkunt Foundation and Give India.

    It gave its members an option to donate their CRED coins towards oxygen concentrators for COVID patients. In a later post, CRED revealed that more than 7.5 lakh members contributed their CRED coins and the donation to the cause was Rs. 10 Crore.

    Conclusion:

    CRED’s growth and popularity can be attributed to two facts. Firstly, the startup founder Kunal Shah who has seen success in his other startups and investors trust his ability in making a success of any venture he starts.

    Secondly, the astonishing fact that CRED’s revenue in FY20 was not more than INR 50 lakh but the estimated revenue projection for FY21 is INR 108 Crores which is 208 times the growth. Thus making another fact clear that CRED is another successful startup of Kunal Shah.

    FAQs

    What is CRED?

    CRED is a members-only credit card bill payment app founded by Kunal Shah in 2018 and is headquartered in Bangalore, Karnataka.

    How does CRED work?

    CRED allows its members to make payments using the app. The app’s focus is to make use of credit card payments easier, automated, and making payments early. Payments made using the CRED app allow the members to earn CRED coins.

    What is the eligibility to join the CRED community?

    CRED accepts only those credit card holders who maintain a credit score above 750. The credit score is checked using the number connected to the bank account and those who do not pass the criteria are shortlisted.

  • List of Brands Endorsed By Juhi Chawla

    Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled decades in the film industry and is still relevant in the marketing world.

    Juhi Chawla is an Indian actress, film producer, and recently an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984. This catapulted her to become one of the top leading actresses in Bollywood during the 1980s to early 2000s. Juhi Chawla is used to be a critically acclaimed actress as she has won awards like the Filmfare multiple times.

    Juhi Chawla is known for her work in movies such as Qayamat Se Qayamat Tak, Darr, Ishq, Hum Hain Rahi Pyare Ke, Deewana Mastana, Lootere, My Brother Nikhil, Gulaab Gang, Shaheed Udham Singh, Sukhmani, etc. She is also the co-owner of the Indian Premier League (IPL) Team known as Kolkata Knight Riders with her husband and Shah Rukh Khan.

    Along with Shah Rukh Khan, Juhi is the co-founder of the production company called Dreamz Unlimited, which has so far produced over three films including the blockbuster Phir Bhi Dil Hain Hindustani. The actress has been a judge of many reality shows including Jhalak Dikhhla Jaa.

    Juhi Chawla is also a part of many charity events and awareness programs. Recently in June 2021, the actress had filed a case against the rolling out of 5G network in India, alleging that the 5G technology would lead to health hazards. The case was later dismissed with The Delhi Court saying that it was unnecessary, scandalous, and frivolous averments with an Rs. 20 lakh fine.

    Nevertheless, Juhi remains popular among brands and charges over 40 to 60 lakhs per endorsement deal. The net worth of the actress is estimated to be Rs. 40 crores in 2020. The brands endorsed by Juhi Chawla are Maggi, Pepsi, Kurkure, Rooh Afza, Kelloggs Chocos, Keshking Ayurvedic Oil, Gai Banaspati, Ashoka Pickles, Emami Boroplus, etc.

    Maggi
    Kurkure
    Rooh Afza
    Kelloggs Chocos
    Emami Boroplus
    Kesh King
    Ashoka Pickles
    Kissan Ketchup
    Frequently Asked Questions

    Here are the brands endorsed by Juhi Chawla

    Maggi

    Maggi is one of the most popular instant noodles brands in India. It is a Swiss brand that is known for its Instant noodles, instant soups, seasonings, bouillon cubes, etc. Maggi was initially founded Julius Maggi from Switzerland in 1884 but was acquired by Nestle S.A. in 1947.

    The instant noodles of Maggi are sold in countries like Bangladesh, South Africa, Singapore, Australia, Pakistan, New Zealand, Nepal, Malaysia, and India. Maggi has the most customers for Maggi in India as it earlier had over 90% market share reducing to about 53% following the nationwide ban. Maggi also has 39% market share in Malaysia and is known as Maggi 2-minute noodles in Australia, South Africa, New Zealand and India.

    Juhi Chawla became the brand ambassador for the ‘Masala-ae-Magic’ range of Maggi seasonings in 2019. The actress has appeared in many ads for various Maggi products over the years. In the most recent ad Juhi is seen playing the role of a mother teaching her teen son an important message on cooking, which is “it is in your hands how you transform the ordinary to extraordinary” using the Masala-ae-Magic.

    In an interview, Juhi mentioned that being a mother, she understands how tough it is to keep children happy with everyday food, made at home. This is why adding Masala-Ae-Magic would go a long way in making ordinary food, extraordinary tasting.

    Kurkure

    Kurkure is a well-known brand of snacks (corn puffs) that is manufactured and marketed by PepsiCo. Kurkure is manufactured in both India and Pakistan and is often compared to Cheetos which are sold in western countries. Kurkure comes in a wide variety of flavors, out of which the most popular are masala munch, green chutney, chili chataka, tamata hyderabadi, masala twists, etc.

    In 2006, Frito Lay planned to start selling kurkure to the American markets, as many Americans had started to show interest in Indian spices. In 2013, the brand also started selling in Canada and is also available in UK. Juhi Chawla was initially made the brand ambassador for Kurkure in 2004. The actress has been the face of the brand for over a decade and has appeared in many ads for the brands.

    The ‘Tedha Hai Par Mera Hai’ campaign is so far the most successful campaign for Kurkure and it featured the actress which helped it gain a massive number of views on television and social media. The Kurkure ads with Juhi became so popular because she represented the core values of the brand through her presence, the actress can be seen in many funny and unique Kurkure ads with her cheerful charm.

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    Rooh Afza

    Rooh Afza is a concentrated squash drink that is popular in countries like India, Pakistan, Bangladesh, and Middle Eastern Countries. The company was founded by Hafiz Abdul Majeed in 1906 in Ghaziabad. Currently, the drink is manufactured by Hafiz Abdul Majeed and his sons through Hamdard Laboratories (a Delhi-based healthcare major) in India, Pakistan and Bangladesh.

    The drink was originally created as a herbal mix that would help counter heat strokes and prevent water loss in people especially during the summer. Nowadays, the drink is popularly consumed during the month of Ramadan and is also used cold milk drinks, and cold desserts like Falooda. In 2009, the actress Juhi Chawla was made the brand ambassador for Rooh Afza by the Hamdard laboratories.

    The company choose the actress because they wanted to re-energize the appeal of Rooh Afza among the younger target group, and saw Juhi be the perfect fit to convey the brand’s message. The advertisement features Juhi Chawla showcases its tagline Freshness ka Naya Sur, through a skit where Juhi plays the role of mother cheering her family on a hot Sunday afternoon by giving them the drink.

    Kelloggs Chocos

    Chocos is a leader of breakfast cereal in India, the company is manufactured by Kellogg’s and also sold in European and Middle Eastern countries. The cereal comes in multiple flavors but the most popular one is chocolate. Kellogg is an American multinational food company that has it headquarters based in Battle Creek, Michigan.

    The company is known for brands such as Corn flakes, Frosted flakes, Pop Tart, Rice Krispies, Cheeze-It, Pringles, etc that are sold in more than 180 countries around the world. By 2016, Kelloggs became the world’s largest cereal company and the second-largest producer of snacks with sales of $13 billion. The conglomerate made Juhi Chawla the brand ambassador of Chocos in India in 2013.

    The actress has appeared in many Kellogg’s Commercials with tagline of “Paushtik khilao, don’t chhupao”. In an interview, the actress mentioned that the Kellogg’s chocos have been a favorite with my children for a number of years now and that is why it feels great to be associated with a brand that they have been consuming for so long. The brand is said to have chosen Juhi because she personifies the mothers that like the brand and her connection with them.

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    Emami Boroplus

    Boroplus is the No 1 skincare cream that belongs to the multinational conglomerate known as the Emami group. Boroplus is an antiseptic cream that is used worldwide, as it can be used for multiple purposes such as winter cream, night cream, moisturizer, dry lips, and cracked heels.

    Boroplus all-purpose skin cream that is specially formulated with the breakthrough Nature Shield Complex that is natural, safe, and effective for modern-day skincare needs. Its parent company Emami, is also known for other brands such as Navratna, Zandu, Menthol Plus, Kesh King, Fast Relief, Fair and Handsome.

    It has a portfolio of over 250 products that are sold in more than 60 countries. Juhi Chawal was signed as the brand ambassador for Boroplus in 2020 and Kesh King ayurvedic hair oil in the past, both the companies are said to be under Emami. The actress was recently a part of the ad campaign for Boroplus hygiene range of products.  

    Boroplus recently entered the hygiene space with products like sanitizer, soap bars, and hand washes after the first wave of Covid 19 pandemic. Commenting on the association, Priti Sureka, Emami’s Director, said that they choose Juhi because the actress enjoys an all-pervasive acceptance all over India across age, gender, and geographies.

    Kesh King

    Kesh King is one of the most trusted and leading ayurvedic hair oil in India that is owned by the FMCG conglomerate Emami Group. Its parent company, Emami Group is an India conglomerate that has a wide variety of 250 products, manufactured in seven firms, and sold in over 5 million retail outlets across the country. The company is known to generate over Rs. 2655 crores in the financial year 2019-20.

    Kesh King has built up its brand in the last six years with the help of Juhi as its brand ambassador and her cute smile that has captured the audience’s attention and created a strong brand position in the consumer’s minds. The has appeared in some of its unique ad campaigns but was later replaced with Sania Mirza and Shruti Hassan.

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    Ashoka Pickles

    Ashoka is a popular flagship food brand owned by ADF Foods. The brand initially started in the mid-80s and is known for its wide variety of Indian food products such as Frozen Entrees, Rolls and Frozen Vegetables, Ready-to-Eat meals, Chutneys, Pickles, etc. Ashoka targets not only the Indian people but the entire Indian diaspora worldwide.

    It is a subsidiary of ADF Foods which is known to have a strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world. ADF also sells products from the cuisines of Mexican, Italian, and the even Mediterranean.

    Its products are well known in countries of Asia, the Middle East, Australia, America, UK, Canada, Germany, etc. Juhi Chawla was signed as the brand ambassador for the Ashoka Pickles by ADF foods. The actress has also appeared in an ad commercial where she talks about the health benefits of Ashoka Pickles as it is made with Olive oil.

    Kissan Ketchup

    Kissan is another leading food brand in India known for its sauces, spreads and peanut butter, squash, jam, canned fruits, etc. Kissan is a flagship brand of Hindustan Unilever (HUL) from the late 90s.  The company initially began during the British era where farmers in Punjab would sell freshly picked fruits and vegetables.

    Now the brand has transformed with a wide portfolio of products, not only that kissan has so far kept farmer’s interests in mind every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. Juhi Chawla was signed as the brand ambassador for the Kissan Ketchup in 2011 and recently for its creamy spreads.

    In the Kissan ketchup ad the actress is seen talking about the Kissan Ketchup which is made up of 100% real tomatoes for kids who are wary of eating raw tomatoes and different vegetables. Not only that the actress has also endorsed the Kissan Creamy spreads through its commercials, which showcased moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.

    Conclusion

    Juhi was one of the top leading Bollywood actresses in the 90s and early 2000s, this is why the actress still holds a specials place in the hearts of many Indians. The actress has over 1.8 million followers on Instagram and 5.2 million followers on Twitter and uses the platform to endorse brands and even speak out against the problems of society.

    Despite not acting in movies anymore the actress is still chosen by many brands to be their brand ambassador and is relevant in the advertising world.

    Frequently Asked Questions

    Who is Juhi Chawla?

    Juhi Chawla is an Indian actress, film producer and an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984.

    What are the brands endorsed by Juhi Chawla?

    The brands endorsed by Juhi Chawla are Maggie, Pepsi, Kurkure, Roof Afza, Kellogg’s Chocos, Keshking Ayurvedic Oil, Ashoka Pickles, Kissan Creamy spread and ketchup, Emami Bororplus, etc.

    What is the net worth of Juhi Chawla?

    The net worth of Juhi Chawla is estimated to be Rs. 40 crores in 2020.

    How much does Juhi Chawla charge for endorsements?

    Juhi Chawla charges over 40 to 60 lakhs per endorsement deal.

  • List Of Brands Endorsed By Harbhajan Singh

    Cricket is one of the most popular games played and watched sport in India.  The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan Singh.

    Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India. Because of his outstanding performances and contribution towards Indian cricket the cricketer is fondly called with many names like Bhajji, The Turbanator, Bhajju Pa, etc. Harbhajan is known to have the second highest number of test wickets of by an off spinner in the world.

    The ace spin bowler was also the caption of Indian Premier League (IPL) teams Mumbai Indian and Punjab cricket team for the 2012 to 2013 Ranji Trophy season. Under his captaincy the Mumbai Indians team went on to win the Champions League Twenty20 in 2011.

    The cricketer became popular after he became a part of the Border Gavaskar trophy team, and helped the team win the series against Australia by taking over 32 wickets. He was a part of the Indian cricket team when they won the world cup in 2011. Some of his records are 8/84 in test match (best bowling records), 411 wickets in 100 matches (total test matches wickets).

    When it comes to total one day international wickets, he has scored over 259 wickets in 229 matches. Harbhajan Singh was awarded the country fourth highest civilian honour, the Padma Shri in 2009. Singh was also offered the rank of superintendent of police in Punjab by the Government of Punjab.

    The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021, while the cricketer is also known to charge over Rs 20 to 30 lakhs per brand endorsements. Some of the brands endorsed by Harbhajan are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.

    Royal Stag
    Colgate
    Lays
    Muthoot Finance
    Movado
    Fan2Play
    eBikeGo
    Brune and Bareskin
    Frequently Asked Questions

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    Here are the brands endorsed by Harbhajan Singh

    Royal Stag

    Seagrams Royal stag is a popular Indian brand of whisky which was originally launched in 1995. This whisky is a blend of grain spirits and imported Scotch malts and produced by first Indian whisky to not use any artificial flavouring. Seagrams was acquired by Pernod Ricard and Diageo in 2000.

    In 2011, the brand sold more than 12.3 million cases, making it Pernod Ricard’s biggest selling brands in its global portfolio of alcoholic beverages. Harbhajan Singh has been endorsing the brand since 2003 and has been featured in many multimedia ads. In 2011, Harbhajan was a part of an ad that showed choosing cricket over working in his father’s factory.

    The ad ends with him asking the people on whether his achievements, “Have I made it large?”, mocking its rival McDowell’s by using its tagline. For this McDowell also made a jab at Harbhajan by featuring Mahendra Singh Dhoni in their commercial. Harbhajan filed case against McDowell’s parent company in 2011 because the commercial mocked him.

    Colgate

    Colgate is an American company that is known for production, distribution and provision of its oral hygiene products such as toothpaste, toothbrushes, mouthwashes, dental floss, etc. Colgate has its headquarters in Manhattan, New York and was initially founded by William Colgate in 1873.

    According to a research done 2015, Colgate is the only brand in the world that was purchased by more than half of all households. The brand has a global market share of 45% and a global market penetration of 67.7%. Harbhajan Singh was signed as its brand ambassador in 2014, the cricketer was the face of the brand for a few years.

    In the ad, Harbhajan can be seen having a toothache and then using Colgate Super Flexi toothbrush which helps him get better because of its flexibility. The company added that Harbhajan was chosen as the brand ambassador because of his flexible bowling wrists, epitomizes flexibility and adaptability in the field of cricket.

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    Lays

    Lays is the leading potato chip brand in many countries including India. Lays sometimes also called as Frito-lay is owned by PepsiCo through Frito Lay since 1965. The company is known to have over 120 potato farms across the world.

    It is called by different names in different countries like Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Sabritas in Mexico, Hostess in Canada, etc. A fun fact about Lays is that it is the first snack brand to come out with an ad commercial in 1944.

    In 2014, Lays signed cricketers like Virender Sehwag, Shikhar, Dhawan, Yuzvendra Chahal, Brett lee, Harbhajan Singh and Rahul Tewatia for their Lays Khol campaign. As part of the campaign, 18 special limited-edition Lay’s Kholo packs featuring an intriguing question on each pack with a quirky answer given inside the pack. The ad showcases the cricketers having fun with quirky dialogues that engaged the cricket fans.

    Muthoot Finance

    Muthoot Finance is one the most trusted financial corporation and the largest gold loan NBFC in India. The company was first founded by M George Muthoot in 1939 and currently has it headquarters based in Kochi, Kerala. The company offers products such as financing gold transactions, foreign exchange services, money transfers, wealth management services, travel and tourism services, etc.

    It has more than 4,400 branches throughout India, and is available in international countries like UK, USA and UAE. In 2014, Muthoot Finance signed players such Harbhajan Singh, MS Dhoni, Suresh Raina, etc from Chennai super kings and Amitabh Bachchan as endorser for its ad campaign known as #Lifemeinaageybhadiye.

    The ad is a fun song-dance-music video aimed to deliver our brand’s message of transforming lives by moving ahead in life. By getting both cricketers and Amitabh on board the brand tried to engage with Bollywood and Cricketing fans across the country.

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    Movado

    Movado is an American watchmaker known for its collection of museum watches. The brand is popular because of its signature metallic dot at 12 o’clock and minimalist style. The company originates to Switzerland in the 1880s but was purchased by North American Watch Corp, founded by Gedalio Grinderg. Movado also makes luxury and affordable fashion watches.

    It watches have aesthetic features and their high precision level making the brand stand out among other luxurious watch companies. Movado signed Harbhajan Singh as its Indian brand ambassador in 2009. In an interview the cricketer added that, he was honoured to be associated with a brand like Movado, as he believes in the brands art of design and is known for its perfection worldwide.

    Fan2Play

    Fan2play is an upcoming online fantasy game built with an aim of redefining the world of fantasy sports. It introduces people to a unique way of playing and enjoying fantasy sports as it is a game of skill. The game allows its users to choose their own teams and challenge each other.

    Every user has to make a team of 2/3 or 4 players and create or accept challenge in the fantasy game. Players have a 50% chance of winning and gives them a transparent, entertaining and the most credible gaming experience. Fan2play signed Harbhajan Singh as its brand ambassador in 2021 for their new campaign known as #letspanga.

    Commenting on the association Shashi Kumar co-founder and vice president- operations of Fan2Play said that, “the main goal of the company is to revolutionise the fantasy gaming industry in our country and The cricketer was convinced of our vision from start. The company believes that Harbhajan is the right face for our #LetsPanga campaign because of his approach on tackling opponents on the field or navigating resentment on social media.”

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    eBikeGo

    ebikego is logistics and micro-mobility platform that facilitates last-mile delivery for various companies in the fields of e-commerce, food delivery, groceries, and urban mobility. The company started in 2017 by T Irfan has its headquarters in Mumbai, Maharashtra and aims at providing environment-friendly means of mobility.

    The company is available in cities like Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad and is also used by big companies such as Zomato, Uber Eats, Swiggy, Flipkart, Delhivery, Big Basket, Rapido, etc. The mission of the company is to make a on stop solution for problems such as Increasing Pollution, Road Traffic, Time, Cost of Travel, Heath concerns, etc.

    The company is planning to scale up to 30 cities, touch 20 million deliveries by 2022 and this is why they signed Harbhajan as a brand ambassador in 2020. The company’s campaign will be uploaded across all digital marketing platforms, offline TV channels, targeted especially to the consumer segment where association with Harbhajan will add significant value.

    Brune and Bareskin

    Brune and Bareskin is one the leading online fashion brand that specializes in premium quality leather products such as jackets, footwear, accessories and bags. The founder of the brand is Tabby Bhatia and is under the parent company Voganow, most vibrant online store for leather apparel and accessories. The company recently entered the offline market by launching its first-ever store in Jalandhar, Punjab.

    The brand also sells its leather jackets, footwear, bags and accesories for men on ecommerce platforms like Myntra, Jabong and Snapdeal. The online leather accessory brand signed Harbhajan Singh as its brand ambassador in 2019, the cricketer since then endorsed the brand in its ad campaign and has also inaugurated their first store. Brune and Bareskin says that both, the brand and its new face, have complementing synergies, as they are both tough, and reliable.

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    Conclusion

    Harbhajan was and is one of the most iconic spin bowlers of our country. The ace cricketer is also one of the important people behind big victories Indian cricket has achieved in recent times. He is a veteran cricketer and even though he is not the part of the current Indian cricket team, he will always have a high brand value in the advertising world.

    Frequently Asked Questions

    Who is Harbhajan Singh?

    Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India.

    What is the net worth of Harbhajan Singh?

    The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021.

    How much does Harbhajan Singh charge for endorsements?

    The cricketer is known to charge over Rs 20 to 30 lakhs per brand endorsements.

    What are the brands endorsed by Harbhajan Singh?

    The brands endorsed by Harbhajan Singh are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.

  • How Indian Startups are Backing IPL this Season

    Cricket is like a Religion in India and is worshiped here. IPL is one of the most most successful franchise cricket league in the world, for which every cricket fan awaits. Even the people who are not a fan of this sport watch IPL because of the entertainment it provides. IPL is enjoyed by many Indians, where the whole family gathers together and relishes it. In 2019 a whopping 462 million viewers watched the 12th edition of the league on Star network channel between March 23 and May 12th.

    Many big corporations have been sponsoring IPL for quite some time. After being on the driver seat of cricket sponsorship’s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. This season of the IPL is sponsored by Indian Startups, Dream 11 and Cred.

    Timeline of Title Sponsors in IPL

    IPL title sponsors
    Title Sponsors in IPL

    DLF

    Real estate developer DLF won the deal with a bid of $50.3 million in 2008. DLF Ltd ended its five-year long association as the title sponsor with cricket tournament Indian Premier League (IPL) in 2012.

    Pepsi

    After DLF’s term expired in 2012, Pepsi Co got the title rights from 2013-2015 for Rs 79.2 crore per year. Pepsi Co had a five-year deal that was to end in 2017 but was ended in 2015 due to the 2013 spot-fixing scandal.

    Vivo

    In 2016, mobile company Vivo replaced Pepsi Co as the title sponsor of the Indian Premier League (IPL). Again In 2018 Vivo raised the title sponsorship revenue of the IPL by 454%. Vivo has pulled out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following backlash on social media. Vivo had paid Rs 2,199 crore for a five-year contract in 2018.

    Dream11

    After the recent clashes between India and China alongside the Line of Actual Control (LAC), ‘boycott Chinese products’ slogan became stronger all across the Indian markets. Amid the rising tensions between the two nations, Chinese smartphone maker, Vivo, decided to exit IPL for a year as of now.

    BCCI held a bidding process with an expectation of lower bids because of the COVID-19 effect on the markets. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind.

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    Indian Startups Sponsoring IPL this Season

    After being on the driver seat of cricket sponsorship‘s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. Indian startups are sponsoring IPL to improve their brand popularity and market share in the country. IPL title sponsorship is the perfect opportunity to expand global presence of your brand.

    Many Indian startups involved in the race to bag the title sponsorship of the Indian Premier League (IPL) but Mumbai based fantasy gaming startup Dream 11 bagged the deal leaving Byjus and unacademy behind.

    Dream11

    Dream11 is the title sponsor of the 2020 IPL and the sponsorship amount is Rs 222 crore. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind. The duration of the sponsorship is until December 31.

    Mr Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11) said:

    “ The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL.”

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    Cred

    Fintech startup CRED bagged the deal to be the official partner of IPL 2020. It has a three-season partnership which will see the association run through till the 2022 season. At the end of every game, Cred will reward the Payer of the Match where the 100th or the highest bill-payer during each match will win ₹100,000 in prize money, awarded in a special video conference ceremony and showcased on a ‘virtual fan box’ at the stadium.

    Kunal Shah, Founder and CEO, CRED, said:

    “We are extremely pleased to be associated with IPL, without a question among the most high-profile events on the world’s sporting calendar. CRED is aimed at giving millions of people access to the good life through improved credit standing, trusted community, and special experiences.”

    Unacademy

    Unacademy is a Bengaluru-based ed tech firm that has roped in as the official partner for the Indian Premier League (IPL) for three seasons. The sponsorship for three years will cost Unacademy INR 120-130 crore, reports suggest.

    “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.

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    Marketing is not just about making money, it’s also about making your presence felt in the market and IPL title sponsorship is the perfect opportunity to expand global presence of the brand. It is is one of the most successful franchises cricket league in the world. More than 70 matches over a period of 50 days are played. International and Indian cricketers turn out to play every day thus producing content that keeps the viewers tuning in the day in and day out is just what brands need. IPL has a sheer range of investment opportunities that makes it relevant to brands across various categories.

  • Untold Truth about Chinese Investments in IPL you must know

    IPL is the most loved cricket league in India. Brands pay a hefty amount to get that title sponsor. Vivo was the title sponsor of IPL from 2016 to 2019 but due to rising tension in the galwan valley Indian government banned 59 apps. This led to a huge uproar against BCCI for having Chinese smartphone maker Vivo as an IPL title sponsor.

    In 2016 Vivo replaced Pepsi as the title sponsor in 2016, had signed a five-season deal from 2018 to 2022 worth a whopping ₹440 crore per edition. Which has been now replaced by Dream 11, but The question is  Are there still any Chinese Investments in IPL?

    List of All the Brands that are sponsoring IPL 2021
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    Are there still any Chinese Investments in IPL?

    For IPL 2020 Dream11 has been replaced as the title sponsor Vivo over the dispute with Chinese, the fantasy gaming start-up has bagged the title sponsorship rights for the Indian Premier League 2020 for Rs 222 crore.

    Traders’ body Confederation of All India Traders on 19th August wrote to BCCI objecting Dream 11 winning the title sponsor, as a Chinese company has invested heavily in Indian company Dream11. The value is as high as $100million.

    The company which has invested in many popular Indian companies and Dream11 is none other than ‘Tencent‘. Tencent is one of the Top Chinese Investors Of The Startup Ecosystem In India .It has invested in Dream11 in Series D funding in 2018.

    Dream11 raises funds from Tencent Holdings
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    What did CAIT have to say about it?

    dream11 chinese investmnet
    CAIT

    CAIT (Confederation of All India Traders) is leading a campaign for the boycott of Chinese goods and they have expressed,

    “We are deeply pained to note that now Dream 11 has been chosen as sponsor of IPL 2020 which has Chinese company Tencent Global as one of the major stakeholders. We are of the considered opinion that awarding sponsorship to Dream 11 is nothing but a bye pass route to neglect the sentiments and feelings prevailing among the people of India against China for its regular attempts to invade the interests of India,” the CAIT letter said.

    Is it possible to Remove all of the Chinese Investments From Indian Sports?

    The real question is Is it possible to remove all of the Chinese Investments from Indian sports, it is possible but its not practical.

    Almost every company that is linked with is lPL or any other Indian sports or team for that matter is Chinese or at least have a considerable investment from them. OPPO which is a chinese company had a 5 year partnership with BCCI to be the official sports sponsor of  under-19 cricket team, Men’s A team and woman’s team.

    OPPO transferred the official team sponsorship to Byjus, which has a huge investment from Tencent, which is a Chinese company that has invested in many popular Indian companies.

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    The thing is that almost all startups in India have some Chinese investment or are backed by Chinese investors. Chinese investors have found Indian startups valuable and invested in the top startups, the investors have funded over 18 out of 30 unicorns in India which is roughly around $3.9 billion of investments in 2019. It is not practically possible to remove every Chinese investment from all Indian Sports.

  • How Increase In Fantasy Gaming Startups Are Changing The Gaming Industry

    In the year of 2020, online fantasy gaming has gained a strong foothold within the Indian entertainment Industry. Our country now has a projector user base of 628 million gamer’s which gives boost to the gaming ecosystem within the Indian economy. This ecosystem contains of a variety of gamers of all ages, game designers, developers, investors and marketers all working together to come up with the latest cutting edge games. All this has made India to be the top contender among the top gaming markets amongst the emerging global economies. At present there 400 gaming startups in India with whooping number of 500 million smartphone users.

    Statistics of Online Gaming in India
    Online Fantasy Sports Gaming
    Fantasy Gaming Startups During a Global Pandemic

    Statistics of Online Gaming in India

    • According to a report released by boutique investment bank Maple Capital Advisors the online gaming industry in India is growing at a rate of CAGR of 22%.
    • The reports also claim that the Industry is expected to grow 41% yearly due to the growth of digital infrastructure and rise in the quality of gaming content.
    • The gaming Industry is set to be valued at $3, 750 million by the end of 2024.
    • India’s online gaming industry has already attracted $350 million in investments from venture capital firms between the years 2014 to 2020.
    • The report highlights that the three key segments of online gaming are Real Money Games (RMG), Mobile centric or casual games and E- sports such as Counter strike, DOTA 2.
    • The E-sports federation of India reports that 264 million Indian gamers and the competition prize money is increasing annually.

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    Online Fantasy Sports Gaming

    When it comes to online fantasy sports gaming it gained a lot of popularity in India as another genre of online gaming, where sports fans can create their own team out of the real life players from the upcoming matches with specific conditions and environments. The fantasy sports gaming in the Indian market is expected to reach over $5 billion in the Equity Investors. Cricket by far is the most popular as 85% of users engage in this sport, while the other sports that Indians venture into are football, basketball and kabbadi. Online game companies have risen up to 275 in 2019 which is a huge increase considering there were only 25 startup companies in 2010.

    facts on online sports gaming
    Facts on Online Sports Gaming

    Because of this new booming industry many job opportunities have opened up in a non-conventional sectors such as tech oriented careers and game development which king of new in India. From just a handful of companies until few years ago, there are an estimated 60 fantasy sports platforms in India at present. India also recently got its first Gaming Unicorn called Dream11 is known to be changing ways in the gaming Industry. Let us learn on how exactly the company is doing that.

    Dream11

    Dream11 is a Mumbai based fantasy game startup which was founded in 2012 by Harsh Jain and Bhavit Sheth is now backed by Tencent making its value $1.1 billion after its successful fundraiser from Steadview Capital. According to a report by the Indian federation of Sports gaming, Dream11 is currently occupies 90 percent of the domestic fantasy sports market. Dream11 has an overall user base of 51 million with about 15% of them being the paid players.

    The CEO of the company, Harsh Jain says that the times are changing in the fantasy gaming industry as the competition is increasing and so is the higher cash rewards at stake. The company became a trend because of cricket game which coincided with the India Premium League in 2008 and became its sports partner until 2022. Now the company offers an array of sports such as Football, Carom, Pool, Kabbadi, Basketball, Badminton and Hockey for the gamer’s to pick from. With the advent of 4G mobile services provided by Reliance Jio, fantasy gaming has become popular along with services in India.

    IFSG says that two out of three sports fans in India are aware of fantasy gaming today and an estimated 100 million more will join by downloading any of these platforms or their fantasy apps by 2020.The reason to the success of Dream11 is because it allows its users to create its own imaginary teams and earn cash based on selected players actual match performance. Every move made by the gamers gets them cash rewards, while the company also pockets 15 to 20 percent of the winnings. This Mumbai based startup is looking to double its user base to 100 million by 2020.

    The logos of Dream11 and Mobile Premium League (MPL)
    The logos of Dream11 and Mobile Premium League (MPL)

    Mobile Premium League (MPL)

    Mobile Premium League is a Bengaluru based startup and is the fastest growing fantasy sports platform which has also achieved #1 app in the casual section of the Google Play store India. MPL was founded in 2018 by Srinivas Kiran Garimella and Shubham Malhotra who are also the founders of Creo which was brought over by Hike in 2017. Mobile Premium League is funded by Sequoia making it the latest startup in India fantasy sports market.

    The company is growing at the speed of light as it now has 10 million users in 7 to 8 months. The app based platform allows fans to compete in skill based sports and win the real rewards. Indian team captain Virat Kohli is its brand ambassador with a deal reportedly at Rs 12 crore. It is rumored that Indonesia Go-jek is looking to invest $30 million in MPL.

    Fantasy Gaming Startups During a Global Pandemic

    Due to the nationwide lock down, people who are staying at home are turning to gaming platforms to kill their boredom. These platforms are provided by these startup gaming companies in order to attract hundreds and thousands of new visitors in online traffic. Many land-based casinos have switched to online platforms and discounts and bundle offers are being promoted online by gaming companies and online gaming stores to encourage people to play video games.

    According to Ranjana Adhikari the co-head of media, entertainment & gaming at Nishith Desai Associates, “We also saw a 24% increase in traffic for online gaming between February and March. India is a developing nation, but during lock down it has seen an acceleration of people moving to online in general and getting used to it. While wider regulation might still be a way off, the pandemic might have accelerated this process.’’

    In view of these new trends the importance for self-regulation within this Industry cannot be emphasized enough especially when it comes to responsible gaming which is still a new concept in India than compared to other countries like US. Further regulation would help with pushing gaming companies to talk about gaming responsibly via information on identifying gaming addiction and how to manage it, implementing self-checks, timeouts and even limits upon their accounts.

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    FAQs

    What are fantasy games?

    A fantasy sport is a type of game, often played using the Internet, where participants assemble imaginary or virtual teams composed of proxies of real players of a professional sport.

    How much does it cost to start a gaming company?

    From initial incorporation ($500, excluding lawyer costs) to equipment ($3,120 per person, including $800 per PC) and salaries (roughly $3,250 per person), running a relatively small studio is a cash-drain, even before you throw in legal and accounting fees, advertising, and the cost of attending conferences.

    Is MPL safe?

    Yes

    What are the top gaming companies in India?

    • Hyperlink InfoSystem
    • Zensar Technologies
    • Infosys
    • TCS
    • Fgfactory
    • Orangesoft
    • Unanimous Studios

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