Harsh Jain is the Chief Executive Officer (CEO) and Co-founder of India’s biggest Fantasy Sports platform, Dream11. Harsh co-founded Dream11 with Bhavit Sheth in 2008, which has 60 million plus users today. Dream11 became the first Indian gaming company to enter the Unicorn Club in April 2019. Under his leadership, the company became a leading name in fantasy sports in India.
Let’s look at the biography of Harsh Jain, the Founder and CEO of Dream11. We will discuss his early life, personal life, education, investments, and more.
Harsh Jain Biography
Name
Harsh Jain
Born
1986
Birthplace
Mumbai, Maharashtra
Nationality
Indian
Education
University of Pennsylvania; Columbia Business School
Harsh was born in Mumbai, Maharashtra,India. He has an immense passion for gaming, sports, and technology. He is an ardent Fantasy Cricket and Soccer player.
Harsh Jain married Rachana Shah, a dentist, in 2013. They have a son named Krish. In 2021, Harsh and Rachana became very famous after they bought a luxury apartment worth Rs. 72 crore. The apartment is spread across two floors, the 29th and 30th, in one of the most expensive areas in India. It is located near Mukesh Ambani’s Antilia, which is worth Rs. 15,000 crore. This news was widely covered in the media.
Harsh Jain – Education
Harsh has completed his primary education at Greenlaws High School. He studied IB from Sevenoaks High School for three years (2001-2003). He went to the University of Pennsylvania for five years (2003-2007) in Philadelphia to study Bachelor of Science in Engineering, Electric Engineering, Mathematics, and Economics.
He was a sports freak and took part in the Upenn Cricket Club and Intramural Football (Soccer) while studying at the university. In 2012, he pursued a Master of Business Administration (MBA) from Columbia Business School in New York.
He has worked as a Summer intern for Microsoft. As a part of this role, he worked on the feasibility and commercial benefits for Microsoft to enter the Push-To-Talk (PTT) marketplace. He cordially worked there for three months i.e., from June 2006 to August 2006.
He worked as the Manager of Marketing at Jai Corp Limited for one year i.e., from June 2007 to June 2008. He was employed at the Navi Mumbai Special Economic Zone division as a liaison for investors.
He co-founded a Social Media agency focusing on building strategy for digital marketing, Red Digital in 2010. However, the company was acquired in 2013.
He then served as the President of the Federation of Indian Fantasy Sports since 2017. He is currently positioned as the CEO and Co-founder at Dream11, which was founded in June 2008.
Harsh Jain – Co-founder of Red Digital
Harsh was the co-founder of Red Digital, which was acquired within three years of the company’s establishment. Red Digital is a specialized Social Media firm that focuses on social media management, digital marketing, app development, and online reputation management.
Red Digital was launched in July2010. Within two years, thecompany signed up marquee brands in India and Internationally, such as Dell, PepsiCo, Mumbai Indians, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC, and the Discovery Channel.
The company thus expanded nationally with offices in Mumbai, Delhi, Bangalore, Chennai, and Kolkata. Red Digital was later acquired by Gozoop in 2013.
Dream11 is India’s biggest Fantasy Sports platform with 220 million users playing Fantasy Cricket, Football, Kabaddi, Hockey, Basketball, Volleyball, Handball & Baseball. The company has cordially partnered with national and international sports leagues & bodies with reputed Indian and International cricketers as well.
The convenient mobile app of Dream11 allows its users to virtually make their own team of real-life players from the forthcoming matches, score points based on their on-field live performance, and compete with other virtual players. Thus, sports enthusiasts and fans actively engage and display their knowledge of sports.
Harsh, with his friend Bhavit Sheth, launched the freemium Fantasy game in India for cricket fans. Dream11 ranked 9th in India’s Great Mid-Size Workplace-2018. It has been also declared as one of the top 10 startup innovative companies in India by Fast Company in 2019.
Indian Cricketer, Mahendra Singh Dhoni is the brand ambassador of Dream11 and launched the “Dimag Se Dhoni” media campaign during the 2018 Indian Premier League. Kartik Aaryan and Samantha Prabhu joined the company as brand endorsers in 2022.
The company first decided and brought in commentator Harsha Bhogle in 2017 as its brand ambassador. In the 2019 IPL, the company signed seven cricketers and partnered with the IPL franchiseas part of its marketing.
Dream11 has become very popular in India. It had 100 million users in 2020, 140 million in 2021, and over 200 million users by 2024. This is amazing growth from just 2 million users in 2016. In April 2019, Dream11 became the first Indian gaming startup to join the Unicorn Club. It has reached many big milestones, including sponsoring the 2020 Indian Premier League. Right now, it is also the main sponsor of the Indian cricket team.
Dream11 won the sponsorship of the 2020 IPL for INR 2.22 billion after which Vivo withdrew in the year 2020. The BCCI officially declared Dream11 as the official partner of the IPL in March 2019. Along with that, Dream11 also conducted theOfficial Fantasy Game of the IPL.
In 2018, Dream11 declared its partnership with the ICC, Pro Kabaddi League, International Hockey Federation, WBBL, and BBL. In 2017, it also partnered with three leagues namely, the Hero Caribbean Premier League, the Hero Indian Super League, and the National Basketball Association (NBA).
Dream11 is the flagship brand of Dream Sports, which also has brands like FanCode, a multi-sport aggregator platform, Dream X, a sports accelerator, and DreamSetGo, a sports experiences platform. These brands were founded in 2008 by Harsh Jain and Bhavit Sheth.
Young Entrepreneur Award by the All India Management Association (AIMA) – April 2022.
Fortune India 40 under 40 – June 2021.
Indian Express Newsmaker of the Year – December 2019.
The Economic Times 40 under Forty – 2019.
Red Herring Global 100 Award – January 2013.
Conclusion
Harsh Jain, a fan of Manchester United Football Club, Mumbai Indians, and the Indian Cricket Team brought together his love for sports, gaming, and technology. Harsh founded online fantasy sports in India, Dream11, and is completely focused on making sports better for sports fans all over the world. He is planning to make Dream11 go public in the near future after building a large user base for the sports technology company.
FAQs
Who is Dream11 owner?
Harsh Jain and Bhavit Sheth are the co-founders, and CEO & COO respectively of Dream11 parent Dream Sports.
What is Harsh Jain education?
Harsh Jain studied IB from Sevenoaks High School for three years (2001-2003). He went to the University of Pennsylvania for five years (2003-2007) in Philadelphia to study Bachelor of Science in Engineering, Electric Engineering, Mathematics, and Economics.
What is Harsh Jain date of birth?
Harsh Jain was born in 1986. He is 34 years old.
What is Dream11 net worth?
Dream11 is valued at INR 65,000 crore as of 2024.
What is Dream11 owner, Harsh Jain net worth?
Harsh Jain’s net worth is $8 million approximately.
Does Dream11 give real money?
Dream11 gives you real money by playing fantasy games online. The site offers free and paid contests. You need to pay a certain fee to join a contest that lets you win real cash.
What is the minimum amount to withdraw from Dream11?
You can withdraw a minimum of INR 100 and a maximum of INR 2,00,000 in one go. IMPS withdrawals can take up to 3 workings days to get credited.
Since the beginning of the Indian Premier League in 2008, its value has grown by leaps and bounds over the 15 years. The ecosystem of Men’s IPL has registered a 75% growth since 2020, which stood at USD 10.9 billion in 2022, thus joining India’s Decacorn club.
After the auction for the 16th season of IPL, Jay Shah, Secretary of BCCI, said that IPL is the 2nd most valued sporting league in the world in terms of per-match value, with a brand worth USD 1.3 billion.
For the IPL 2023, below is the detailed list of the brands that are sponsoring IPL 2023—
Since DLF’s conclusion as the title sponsor in 2012, the Indian Premier League has seen a change in title sponsors. Until 2021 VIVO was IPL’s title sponsor, but in 2022, the Tata Group replaced Chinese mobile manufacturer Vivo as the title sponsor of the Indian Premier League (IPL) for the 2022 and 2023 seasons. Tata has had a Title Sponsorship agreement with the Board of Control for Cricket in India (BCCI) for two years, which was worth INR 670 crore.
The India-based fantasy sports website, Dream11, is the leading online fantasy gaming platform. It entered into an agreement with the IPL as its official sponsor in March 2019– for four years.
Saudi Tourism Authority
In February 2023, the Saudi Tourism Authority (STA) and IPL agreed to a partnership to be the official partner, causing the STA to make its first sponsorship deal with the government of a foreign country.
CRED
On a three-year deal, CRED was signed as one of the IPL’s Official Partners in September 2020. CRED is a Bangalore-headquartered credit card payment company, and as per the contract, they offer special discounts and access to premium experiences to IPL viewers and encourage them to clear their debts and improve their credit scores.
Upstox
Upstox— a trading service for commodities and stocks— is one of India’s fastest-growing online brokerage firms that was announced as an Official Partner of the IPL in March 2021, which will continue till the 2023 season.
Herbalife
Premier global nutrition company Herbalife has more than 40 years of expertise in nurturing potential in everyone and is a reputable leader in the nutrition industry. The company has inked a partnership deal with the BCCI for the 2023 IPL season.
RuPay
RuPay, a global financial services and payment system, is the flagship product of the National Payments Corporation of India (NPCI). In March 2022, RuPay was announced as an official partner of the IPL. It was reported that RuPayhad paid approximately ₹140 crore over two years and has entered the last year of its contract with the 2023 IPL season.
Swiggy Instamart
Swiggy Instamart, India’s leading quick commerce grocery service, became the official partner for the 2022 season of the TATA IPL tournament. The online food ordering and delivery platform became the IPL’s sixth official on-ground sponsor.
Official Broadcast Partner— Star Sports
Disney Star retained and renewed their TV rights for the 2023 to 2027 season, which were sold for USD 6.2 billion by the BCCI. The deal made IPL the second most valuable tournament in the world, after the NFL.
Official Digital Streaming Partner—JioCinema
JioCinema is owned by Viacom18 and is the digital media rights holder of the Tata IPL 2023. After Viacom18 outbid Disney Star and won the exclusive five-year digital rights of the league for the 2023–27 cycle by paying a whopping US$2.7 billion, it was announced that the IPL 2023 matches would be streamed for free on the company’s JioCinema and has broken records in viewership and app downloads— the concurrent viewership is touching a peak of 2.4 crore viewers.
Official Umpire Partner (INR 28 crores) — Paytm
The Noida-based, Indian fintech company specializing in digital payments and financial services has been the IPL’s Official Umpire Partner since March 2018.
Orange Cap and Purple Cap Partner—Aramco
The Saudi Arabian oil firm, Aramco, is one of the largest integrated energy and chemical corporations. And recently, the company has announced its return as the Official Orange and Purple Caps Partner for IPL 2023. With a reported deal worth ₹65 crores, it is the Official Orange and Purple Caps Partner for the 2023 IPL season.
Strategic Timeout Partner (INR 30 crores) —CEAT
India’s top tire company and the main business of the RPG GROUP, CEAT, has been the Official Strategic Timeout Partner of the IPL since April 2018.
Assistant Sponsors—
Vodafone, Yes Bank, Freecharge, Maruti Suzuki, CEAT Tyres, Tata Sky, Coca-Cola, Vimal Pan Masala, Amazon, OPPO, Park Avenue, Moov
Chennai Super Kings Sponsors List
Chennai Super Kings Sponsors List
Principal Partners
TVS Eurogrip, India Cements, Gulf, British Empire, SNJ 10000, Reliance Jio, Nippon Paint, Astral Pipes
Digital Partners
Aqilliz
Official Partners
Garuda Aerospace, Vision11, ICICI Bank, Coca-Cola, Sunfeast Supermilk
Merchandise Partners
FanCraze, FanPlay IoT, PlayR
Mumbai Indians Sponsors List
Mumbai Indians Sponsors List
Principal Partners
Slice, DHL Express
Associate Partners
Marriott Bonvoy, Reliance Jio, Astral Pipes, IDFC FIRST Bank
Official Partners
USHA International, Dream11, BKT, Performax, TeamViewer, Bira9, Bisleri, JioCinema, ACKO, DNA Network, Radio City 91.1 FM, Fever 104 FM, and My FM
Official Suv Partner
Mahindra & Mahindra
Merchandise Partners
Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, PlayR, Shop The Arena
Kolkata Knight Riders Sponsors List
Kolkata Knight Riders Sponsors List
Principal Sponsors
BKT, MyFab11
Official Sponsors
Reliance Jio, Joy Personal Care, Lux Cozi, Acko, Royal Green, Money9, SRMB Steel, 1 Finance, and Wrogn
FanCraze, Bira 91, Dream11, BKT, FanCode Shop, Fever 104 FM, JioCinema, FanCraze, EUME, Bisleri, Medulance, Big Ant Studios, Punjabi Fever 107.2 FM, HRX, Karan & Moin, Asian, Amul Organic
Exclusive Ticketing Partner
PayTM
Lucknow SuperGiants Sponsors List
Lucknow SuperGiants Sponsors List
Title sponsor
My11 Circle
Principal Sponsors
Reliance Jio, Too Yumm, Greenply, Hero Vida, Shyam Steel
Associate Sponsors
Prayag, Somany Ceramics
Official Partners
FanCraze, Alcis Sports, Royal Challenge, Kingfisher Premium, Dr. Vaidya’s, Campa Cola, Macmerise, Astral Adhesive
Exclusive Radio Partner
Radio City 91.1 FM
Official Ticketing Partner
Paytm Insider
Other Sponsors
The Souled Store, Spencer’s Retail
Kit Sponsor
T10
Conclusion
Indian Premier League is one of the most popular T20 cricket leagues in the world captivating millions of viewers. This widespread appeal has made famous brands from all over the world want to work with the IPL and be associated with it.
In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in the country.
Here, Cricket is literally a religion and almost everyone follows that religion earnestly. Several cricket events are hosted in the country but the most popular one is The Indian Premier League (IPL).
If Cricket is a religion in India, then IPL has to be one of the biggest festivals in the country. Almost everyone is a fan of IPL, the less 2 months event is a big source of entertainment for the cricket-loving audience in the country.
IPL is the biggest T20 event all across the world, started in 2008; it has been serving as a source of entertainment for over 14 years. Such is the popularity of IPL that several billion-dollar companies want the sponsorship right of the event. In this article, we will talk about all the IPL sponsors of 2022. So, let’s get started.
Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it’s one of the most powerful cultural tools any organization has. -Lynne Doughtie
Tata is an Indian multinational conglomerate; it is considered one of the oldest and largest industrial groups in the country. It was founded in the year 1868 by Jamshedji Tata. There is hardly anyone who is not aware of Tata as it is everywhere, from automobiles to consumer’s products, you name it and they have it.
Tata bagged the title sponsorship rights of IPL this year. The company replaces the Chinese smartphone brand Vivo and has grabbed the spot for two seasons as of now, 2022 and 2023 as their title sponsor. For this season, TATA will pay over INR 300 Crores for the sponsorship rights.
Official Partners of IPL
RuPay
RuPay is the first Indian multinational financial service and payment service system. It was started by the National Payments Corporation of India in 2012. As announced by BCCI, RuPay is an official sponsor of the Indian Premier League of 2022, although the sponsorship is going to be for multiple years. RuPay is going to pay INR 140 Crores for the sponsorship and is one of IPL’s official partners.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. The company was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has become an official partner and has grabbed the sponsorship rights of IPL 2022. It is the first Indian gaming company that has become a Unicorn.
Unacademy
Unacademy is one of India’s largest Ed-Tech companies whose headquarters is situated in Bangalore, India. It is an online platform where one gets to learn from educational videos and lectures. The Ed-tech firm became an official partner of IPL in 2020; this year as well it is sponsoring IPL 2022. As it was a three-year deal, as per reports Unacademy will pay INR 120 to 130 Crores for the sponsorship rights.
Tata Safari
Tata Safari is the SUV that is produced by the subsidiary of TATA Group, automobile manufacturer Tata Motors. TATA Safari becomes an official partner of IPL in 2021, this year is not any different, they are sponsoring IPL.
Cred
CRED is an Indian Fintech company, whose headquarters is situated in Bangalore, India. It was founded in the year 2018 by Kunal Shah. The company is popular for offering rewards to their customers, who uses CRED as a platform to pay their credit card bills. CRED enter into a three-season partnership with IPL in 2020, so this year as well they are sponsoring IPL and is an official partner of the event. As per reports, BCCI roped CRED at INR 120 Crore deal.
Upstox
Upstox is an Indian fintech company that provides interesting investment options to its customers. It was founded in the year 2010 by Raghu Kumar, Ravi Kumar, and Shrinivas Viswanath and the headquarters is situated in Mumbai, India. Upstox joins the list of sponsors of IPL in 2021 and this year as well it is an official partner of the event. The deal is for two seasons and the cost is INR 45 Crore per season.
On-ground sponsor of IPL
Swiggy
One of India’s most popular food delivery apps, Swiggy was founded in the year 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. It has partnered with a wide range of restaurants all over the country and serves its customers with various range of cuisines.
Swiggy is now going to be a part of one of the biggest events in the country, as BCCI has signed the online food delivery platform as one of IPL 2022 sponsors. As per sources, it is a deal for 1 year and Swiggy is paying INR 35 Crores for the sponsorship and has become the on-ground sponsor of IPL.
Official Broadcaster of IPL
Star Sports
Star Sports is an Indian television sports channel that is under Star India, a subsidiary of Walt Disney Company. The channel first launched in the year 1991 and Star Sports is an official partner and is on the list of sponsors of IPL 2022 and is the official broadcaster of the event.
Official Digital Streaming Partner of IPL
Disney+Hotstar
Disney+Hotstar is an online streaming platform and is a subsidiary of Walt Disney. The OTT platform was launched in 2015. The streaming platform is an official sponsoring partner of IPL 2022. It is the Official Digital Streaming Partner of IPL.
Official Umpire Partner of IPL
Paytm
Paytm is an Indian multinational fintech company that provides digital payments system services and other financial services. The company was founded in the year 2010 by Vijay Shekhar Sharma and the headquarters is situated in Noida, India. Paytm became the official umpire partner in 2019 of IPL. It was a 5-year deal and so in 2022, it is still on the list of sponsors of IPL as well. It has signed a deal for INR 326.80 Crore.
Official Strategic Timeout Partner of IPL
Ceat
CEAT is an Indian multinational tyre manufacturing company, it was founded in the year 1958. CEAT is an official sponsor of IPL 2022 and is the Official Strategic Timeout Partner.
Chennai Super Kings Sponsors List
The four-time Champion is one of the most valuable teams of the T20 Cricket League with a brand value of ₹2,500 Crores, there are many brands that have grabbed the chance of sponsoring them.
Principal Partners of CSK
Principal Partners of IPL
TVS Eurogrip
TVS Eurogrip is the tyres for bikes that are developed by the company TVS Shrichakra which is an Indian Motorcycle tyre manufacturing company. TVS Motors was founded in the year 1982. The brand TVS Eurogrip was launched in 2019 by TVS Shrichakra. It is the Principal Partner of Chennai Super Kings in IPL 2022.
India Cements
This company founded in the year 1946 is one of India’s prominent cement manufacturing companies. It has included its name as the Principal Partners of CSK in IPL 2022
Gulf Oil
One of the major global oil companies is Gulf Oil. It was founded in the year 1901. Gulf Oil is one of the Principal Partners of CSK for the IPL 2022.
British Empire
The brand of SNJ Distilleries signed the sponsorship deal with CSK and has become one of the Principal Partners of the team.
SNJ 10000
SNJ 10000 is an alcohol beverage company and it is one of the Principal Partners of the team CSK.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of CSK.
Nippon Paint
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Principal partners of CSK.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Principal Partners of CSK.
Equitas
Equitas works as a microfinance lender, it is a finance bank founded in the year 2016 and its headquarters is situated in Chennai, India. It is a Principal partner of CSK.
Official Partner of CSK
Official Partner of CSK
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of CSK.
Digital Partners of CSK
Digital Partner of CSK
Amazon Pay
Amazon Pay is an Online Payments service of Amazon launched in 2007. It is the digital partner of CSK for the IPL 2022.
Aqilliz
Aqilliz helps marketers to create campaigns properly which helps them in connecting with the consumers, it is a blockchain solutions provider. Aqilliz is the digital partner of CSK.
Pouring Partner of CSK
Pouring Partner of CSK
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Radio Partners of CSK
Radio Partner of CSK
Fever FM
Fever FM is one of the most popular radio stations in India. It is one of the Radio partners of CSK.
Hello FM
Hello FM is a private radio station that operates in Tamil Nadu, it is the Radio Partner of CSK for IPL 2022.
Merchandise Partner of CSK
Merchandise Partners of Chennai Super Kings
ICICI Bank
ICICI is a multinational bank that provides financial services, it is one of the Merchandise Partner of CSK,
Fan Craze
Fan Craze is a platform where one can get NFTS related to Cricket, they are in a partnership with International Cricket Council, they are the Merchandise Partner of CSK.
Christy Textiles
Christy Textiles is a textile company established in 2004, it is mainly popular for manufacturing soft cotton towels, they are the Merchandise Partner of CSK for 2022.
Fan Play
It is a gaming platform where one can get real money while playing games. It is one of the Merchandise Partners of CSK.
Fully Filmy
Fully Filmy is founded in the year 2015, it is a lifestyle brand that makes cool and trendy merchandise and T-Shirts for its customers. It is one of the Merchandise Partners of CSK in IPL 2022.
Atlas Ware
Atlas Ware is an Indian company that focuses on making flasks and water bottles. It has added its name to the Merchandise Partner’s list of CSK.
Levista Instant Coffee
Levista is an Indian brand that produces instant coffee and is sold in the areas of Tamil Nadu. It is also the Merchandise Partner of CSK.
NAC Jewellers
NAC Jewellers is a jewellery store famous for carving South Indian style accessories. It is the Merchandise Partner of CSK.
Nasher Miles
Nasher Miles is a brand that develops trolley bags, it is the Merchandise Partner of CSK for IPL 2022.
The Souled Store
It is an online retail shop that sells various fashion items such as apparel and accessories. It is the Merchandise Partner of CSK.
Mumbai Indians Sponsors List
Considered as the most successful team of IPL with 5 trophies Mumbai Indians with their brand value of ₹2,700 Crores. The team owner of Mumbai Indians is one of India’s biggest companies, Reliance Industries. The sponsors of Mumbai Indians are:
Official Partners of Mumbai Indians
Mumbai Indians Official Partners
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of MI.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Official Partner of MI in IPL 2022.
USHA
USHA is an Indian company famous for manufacturing consumer durables, it is one of the Official Partners of MI.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Partners of MI.
Cadbury Dairy Milk
Cadbury Dairy Milk is a brand of milk chocolate made by the company Cadbury. It is the Official Partner of MI.
Colgate
Colgate is one of the most popular toothpaste brands used in India. It is one of the Official Partners of MI in IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of MI in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of MI.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of MI.
Men of Platinum
It is one of the premium brands of wristwear and bracelets for men. It is also one of the Official Partners of MI
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the OfficialPartner of MI.
boAt
boAt is an Indian consumer electronics brand famous for its earwear. It has included its name in the list of Official Partners of MI.
Performax
Performax is an Indian brand known for sportswear, it is the Official Partner of MI.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of MI.
Radio City 91.1 FM
Radio City 91.1 is India’s first private FM. It has become one of the Official Partners of MI.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of MI in the IPL 2022.
Principal Partners of Mumbai Indians
Principal Partners of Mumbai Indians
Slice
Slice is an Indian fintech company based in Bangalore. It is a credit card challenger company and it is the Principal Partner of MI.
DHL
DHL is a logistics company based in Germany. It provides courier, package delivery and express mail service. It is a Principal Partner of Mumbai Indians
Associate Partners of Mumbai Indians
Associate Partners of Mumbai Indians
Marriott Bonvoy
Marriott Bonvoy is a program where when you stay in Marriott hotels, it earns you rewards and points. It is one of the Associate Partners of MI.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of MI.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users, Reliance Jio is the Associate Partner of MI.
Royal Challengers Bangalore Sponsors List
RCB with a brand value of ₹536 Crores is another popular franchise team of IPL. Some of the sponsors of this team are:
Title Sponsor of Royal Challengers Bangalore
Royal Challengers Bangalore Title Sponsor
Muthoot Fincorp
Muthoot Fincorp is a company that provides loans in exchange for gold to those customers who are in urgent need of funds. It is the Title sponsor of RCB.
Principal Partners of Royal Challengers Bangalore
Principal Partners of Royal Challengers Bangalore
DP World
DP World is a Dubai-based multinational logistic company, it has become the Principal Partner of RCB.
Exide
Exide is the country’s biggest battery selling company, it has collaborated with RCB and became one of its Principal Partners.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of RCB.
Associate Partners of Royal Challengers Bangalore
Associate Partners of Royal Challengers Bangalore
PUMA
Puma is the multinational German sportswear brand, it has become of the Associate Partners of RCB.
MPL
MPL is the biggest e-sports and gaming platform in India. MPL has listed itself as the Associate Partner of RCB.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Associate Partner of RCB in IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Associate Partners of RCB.
MAX Life Insurance
MAX Life Insurance company is a life insurance company in India. It is also an Associate Partner of RCB in IPL 2022.
Nippon Paints
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Associate Partners of RCB.
Official Partners of Royal Challengers Bangalore
Official Partners of Royal Challengers Bangalore
Myntra
Myntra is one of the most popular e-commerce websites providing some cool and trendy fashion items. It is one of RCB’s of Official Partner.
Socios.com
Socios.com is one of a kind app that helps you get connected to your favourite team. It is one of the Official Partners of RCB.
JAIN Deemed-to-be University
It is one of Bangalore’s private universities and is the Official Partner of RCB for IPL 2022.
Nestle MILO
It is chocolate flavoured beverage drink that is produced by Nestle. It is the Official Partner of RCB.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of RCB.
Herbalife Nutrition
Herbalife Nutrition is a global organisation that focuses on selling dietary supplements. It is the Official Partner of RCB.
Kotak
Kotak is one of India’s major financial service providing companies. It is also the Official Partner of RCB in IPL 2022.
Sosyo
Sosyo is an Indian soft-drink manufacturing company in India. It has added its name to the list of Official Partners of RCB.
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of RCB.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of RCB.
iB cricket
It is a virtual reality cricket sport. It is also the Official Partner of RCB.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of RCB in the IPL 2022.
SunRisers Hyderabad Sponsors List
Sunrisers Hyderabad also known as SRH won the IPL 2016 and its brand value is ₹442 crore, it is also quite a big franchise and the sponsors of this team are:
Title Sponsors of SunRisers Hyderabad
Title Sponsor of SunRisers Hyderabad
Cars 24
Cars 24 is an online platform where one can sell their cars and also buy preowned vehicles. It is the Title Sponsor of SRH.
Principal Sponsors of Sunrisers Hyderabad
Principal Sponsors of SunRisers Hyderabad
Kent Mineral RO
Kent Mineral RO is a water purifier which is a product of KENT a company of home appliances specialised in Water purifiers. It is one of the Principal Sponsors of SRH.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of SRH.
TCL
TCL is a consumer electronics company. It is one of the Official Sponsors of SRH in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Sponsor of SRH.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of SRH.
Partners of Sunrisers Hyderabad
SunRisers Hyderabad Partners
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of SunRisers Hyderabad.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of SunRisers Hyderabad.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of SunRisers Hyderabad in IPL 2022.
Munch
Munch is a chocolate bar sold in India made by Nestlé. Nestlé is an official crunch partner of SunRisers Hyderabad.
Red FM 93.5
Red FM is one of the most popular radio stations in India. It is the official Radio partner of SunRisers Hyderabad.
McDowell’s
McDowell’s is a whisky brand manufactured by United Spirits Limited (USL). McDowell is the celebration partner of SunRisers Hyderabad.
Electrorush
Electrorush is a brand that sells read to drink energy drinks. It has partnered with SunRisers Hyderabad and is an ORS partner of SRH.
Delhi Capitals Sponsors List
One of the strongest teams of IPL, Delhi Capitals or DC is also considered as the dark horse. With a brand value of ₹370 crores some of the sponsors of the brand are:
Principal Sponsors of Delhi Capitals
Principal Sponsors of Delhi Capitals
APL Apollo Steel Pipes
APL Apollo Steel Pipes is the steel manufacturing company that is the largest producer of steel tubes. It is the Principal Sponsor of DC
Octa FX
Octa FX is a trading platform where one can trade forex, cryptocurrencies. It is one of the Principal Sponsors of DC.
BOLT
BOLT deals with EV infrastructure, it is the Principal Sponsor of DC in IPL 2022.
Associate Sponsors of Delhi Capitals
Associate Sponsors of Delhi Capitals
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of DC.
Royal Stag
Royal Stag is the brand of Indian Whiskey, it is the Associate Sponsors of DC.
Rapi Pay
RapiPay is a payment service through which online money transfer, mobile recharge, online booking can happen. It is one of the Associate Sponsors of DC.
Evolut
Evolut is a wellness centre where it focuses on yoga, exercise and healthy eating to keep one healthy. It is one of the Associate Sponsors of DC.
Cup Noodles
Cup Noodles is a brand of instant noodles. It has become an Associate Sponsor of DC.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Sponsor of DC.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Associate Sponsor of DC.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of DC.
Partners of Delhi Capitals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Partner of DC in the IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Partners of DC.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of DC.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become a Partner of DC in the IPL 2022.
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of DC in IPL 2022.
My Fitness
MyFitness is a Peanut Butter Brand that sells different flavoured peanut butter. It is a partner of CSK.
Optimum Nutrition
Optimum Nutrition is one of the popular brands that sell protein powders. It is a partner of CSK.
Bira
Bira is an Indian beer brand founded in 2015. It is also a partner of CSK in IPL 2022.
Kolkata Knight Riders Sponsors List
One of the most popular franchises of IPL KKR has won the trophy two times. With a brand value of ₹543 Crores, the sponsors of the team are:
Principal Sponsors of Kolkata Knight Riders
Principal Sponsors of KKR
Winzo sports
Winzo sports is a fantasy gaming app where you can win real cash. It is the Principal Sponsor of KKR.
Unacademy
UnAcademy is one of India’s largest Ed-Tech companies, it is an online platform where one gets to learn from educational videos and lectures. It has become one of the Principal Sponsors of KKR.
Official Sponsors of Kolkata Knight Riders
Official Sponsors of Kolkata Knight Riders
Lux Cozi
Lux Cozi is an Indian Men’s Innerwear brand. It is one of the Official Sponsors of KKR.
TV9 Bharatvarsh
It is an Indian Hindi language news channel that was launched in 2019. It is the Official Sponsor of KKR.
Joy
Joy is an Indian cosmetic brand especially known for its skin-care products. It is one of the Official Sponsors of KKR.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Official Sponsor of KKR.
One Finance
One Finance is a financial institution, that provides banking services through community banking. It is one of the Official Sponsors of KKR.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of KKR.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Official Sponsor of DC.
Official Partners of Kolata Knight Riders
Official Partners of KKR
McDowell’s No.1 soda
It is an Indian alcoholic beverage brand and also supplies water and soda. It is the Official Partner of KKR.
Nestle Munch
Nestle Munch is a brand of a chocolate bar, the product is made under Nestle. It is the Official Partner of KKR.
LG
LG is a South Korean multinational consumer electronics brand. It is ONE OF the Official Partners of KKR.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Official Partner of KKR in the IPL 2022.
Thumbs UP
It is one of the most popular brands of cola in India. It is one of the Official Partners of KKR in the IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of KKR in IPL 2022.
Mio Amore
Mio Amore is one of the largest bakery shops in India. It offers various cakes and snacks to its, customers. It has become an Official Partner of KKR in Ipl 2022.
Rollick
Rollick is a Kolkata based icecream brand. It is the Official Partner of KKR for the IPL 2022.
Punjab Kings also known as PBKS has a brand value of ₹318 crores. Some of the franchise’s sponsors are:
Title Sponsor of Punjab Kings
Title Sponsor of Punjab Kings
EBIX Cash
EBIX Cash is one of the major platforms where the travel-related financial transaction is possible. It is the Title Sponsor of PBKS.
Principal Sponsors of Punjab Kings
Principal Sponsors of Punjab Kings
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Partner of PBKS in the IPL 2022.
Lotus Herbals
Lotus Herbals is one of the prominent brands of cosmetics in India, known for its skincare products. It is the Principal Sponsor of PBKS.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of PBKS.
Oasis All Seasons
Oasis All Seasons is a premium Whiskey brand. It is a Principal Sponsor of PBKS.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Principal Sponsor of PBKS.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Principal Sponsors of PBKS.
Official Partners of Punjab Kings
Official Partner of Punjab Kings
Bodycare
Bodycare is an Indian apparel brand known for innerwear and underwear. It is the Official Partner of PBKS.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of PBKS in IPL 2022.
Official Kit and Merchandise Partner of Punjab Kings
Official Kit and Merchandise Partner of Kings Punjab
T10 Sports
T10 Sports is a sportswear brand. It is the Official Kit and Merchandise Partner of PBKS in IPL 2022.
Fan Merchandise PArtner of Kings Punjab
Fan Merchandise Partner of Kings Punjab
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It is the MerchandisePartners of PBKS in IPL 2022.
Rajasthan Royals Sponsors List
Rajasthan Royals (RR) brand value stand at ₹249 crores now. The sponsors of the team are:
Title Sponsor of Rajasthan Royals
Title Sponsor of Rajasthan Royals
Happilo
Happiolo is a popular Indian dry fruits brand. It is the Title Sponsor of RR.
Principal Sponsor of Rajasthan Royals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Sponsor of RR in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of RR.
Dollar
Dollar is the brand of innerwear for men and women in India. It is the Principal Sponsor of RR.
Associate Sponsors of Rajasthan Royals
Studds
Studds is a brand of helmets and motorcycle accessories. It is the Associate Sponsors of RR.
One Moto
One Moto is a brand of electric scooters and bikes. It is the Associate Sponsor of RR.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of RR.
Barbados
It is an online fashion brand. It is one of the Official Partners of RR in IPL 2022.
Gujarat Titans Sponsors List
Gujarat Titans are one of the new franchises that have been included in IPL 2022. The sponsors for this team are:
Principal Partner of Gujrat Titans
Principal Partner of Gujarat Titans
Ather Energy
Ather Energy is an Indian electric vehicle company founded in the year 2013. It is the Principal Partner of Gujarat Titans.
Associate Partners of Gujarat Titans
Associate Partners of Gujarat Titans
Capri Global
Capri Global is a global company that provides financial services. It is one of the Associate Partners of Gujarat Titans.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Associate partner of Gujarat Titans in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Partner of Gujarat Titans.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of Gujarat Titans.
Simpolo Ceramics
Simpolo Ceramics is an Indian sanitaryware and Tiles manufacturer. It is the Associate Partner of Gujarat Titans
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Gujarat Titans.
Toothsi
Toothsi is a brand known for oral hygiene and braces treatment. It is an Associate Sponsor of Gujarat Titans.
Meesho
Meesho is an online shop known for selling affordable apparel, cosmetics and other items. It is the Associate Sponsor of Gujarat Titans.
Official Partners of Gujarat Titans
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of Gujarat Titans.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list ofOfficial Partners of Gujarat Titans.
Kotak Cards
Kotak Cards is one of India’s major financial service providing companies that give credit and debit cards. It is also the Official Partner of Gujarat Titans in IPL 2022.
Amul
Amul is an Indian dairy company that provides every kind of dairy product. It is the Official Partner of Gujarat Titans.
Radio Mirchi
Radio Mirchi is one of the most popular FM stations in India. It is one of the Official Partners of Gujarat Titans.
Lucknow Super Giants is the other new franchise that was included in the IPL 2022, the sponsors of this team are:
Title Sponsor of Lucknow Super Giants
Lucknow Super Giants Title Sponsor
My11Circle
My11Circle is a fantasy gaming platform founded in the year 2019. It is the Title Sponsor of Lucknow Super Giants.
Associate Sponsors of Lucknow Super Giants
Lucknow Super Giants Associate Sponsors
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Lucknow Super Giants.
Aorus
Aorus is a brand famous for providing high-quality motherboards. It is the Associate Partner of Lucknow Super Giants.
Gigabyte
Gigabyte is a leading global tech company that provides computer hardware. It is the Associate Partner of Lucknow Super Giants.
Conclusion
This completes the IPL sponsor’s list for 2022. It wouldn’t be wrong to say that IPL itself has become a brand right now. This T20 league is one of the most popular cricket leagues in the world and it has reached the mark of 380 million viewership count. So, it is natural that the world-known brands want to collaborate with IPL.
FAQs
What is IPL?
IPL is the men’s T20 cricket league. It stands for the Indian Premier League.
There are over a billion cricket fans in the world and 90% are Indians. Whoa!
With that kind of following, one can’t complain that cricket is called a religion by millions in India. But guess what, there’s a bigger religion with the biggest fan following in the world – money, moolah or currency!
Apparently, BCCI (the richest cricket body in the world) fancied this in time, founded the commercial format of the game in the form of Indian Premier League (IPL) in 2007 and IPL became cricket’s most glitzy, glamorous festival. Add to that, its association with the entertainment business and corporates is something that added more fuel to the cricketing carnival. Today, this sporting event moves and shakes the economy beyond words.
We are a religious nation but also a secular one. So, while some of you will devote yourselves to your favorite deity (player/team), the not-so-religious ones can keep up their excitement by following IPL’s money trail, or in other words, the direct/indirect impact IPL has on our economy. It is no less interesting than the matches themselves. Follow through the end to know-how.
A little flashback first – The Indian Premier League aka IPL cricket championship began in 2008. It has a ’20-over’ format, hence called Twenty20 (T20) tournament. Currently, it has already passed the 14th season in 2021, which concluded with Chennai Super Kings, who took the 14th IPL winner award, as the 4th title home. The IPL tournament constitutes eight teams, where each team is set to play two games with each of the other competing teams, totaling 60 matches over a month and a half.
Basically, this professional sports league has been conceptualised on the lines of the famous UK/American leagues such as the English Premier League, NBA, MLB, NFL et al. The frenzy behind is no less.
Now let’s talk numbers because what is cricket without it. Hang on, we are not going to discuss cricket scores or static stats like run rates, most centuries, or ducks that are overdone anyhow, but instead lay out some dynamic economic data.
● IPL brand value: $4.7 billion, which has noted a 7% rise, as per the February 2022 reports.
● The highest source of income: Media rights, which make up for 60% of its revenues.
● Team with the highest brand value: Mumbai Indians (MI), the value of which has increased by 13% to become $79.5 million.
The real game
Can you guess how many Pani-puris or Pizzas are sold during a match? No idea? Okay, what kind of creative lies do men invent to skip how many productive work hours to watch a match? Can’t say? Fine, at least how many memes, jokes and posts are created during IPL? Duh! Are you even serious?
Alright, the cricket craze hasn’t stumped us that bad. We were only checking your entertainment quotient. After all, it’s the fun persona of cricket branded as IPL, that we will talk about.
Yeah, so let’s show you some real economic figures. From 100s of crores poured in annual auction of players or million and billion dollar deals signed amongst BCCI, sponsors, global media houses, advertisers, etc., not to mention the heavy business activities that take place during and around an IPL championship. Money just flows across various sectors for this Kumbh of cricket. This results in a solid boost in the finances of not only the players, the BCCI, the mammoth size corporations, but also of the government as well as the nation.
(Well, we won’t disappoint you in any way, so check out the best few memes/ jokes/ tweets on IPL towards the end)
We like the American yardstick a bit too much. So, here’s a comparison of the salaries of our players with top US league players.
Average annual player salary in the sports industry
Wow! IPL is second on the list, right under NBA (National Basketball Association). However, we already knew that our cricket/IPL players are awarded pretty handsomely.
Although cricket falls too low in popularity among other global sports like football, basketball, baseball, hockey, etc, but hey, as promised we are only talking about the economics of the game and there we don’t fall too behind.
BCCI, franchises or players – the bigger beneficiary?
BCCI earned INR 4,000 crores from IPL 2020, according to its treasurer. This means every cricket fan contributed 40 rupees. Actually! So, be proud, because you’re not just a passive viewer but an active participant in the economy. Need further proof? Well, the TV and media rights of IPL has been sold for a massive 2.3 billion dollars approximately (INR 16k+ crores) to Star Network.
Here are a few more fantastic figures vis-a-vis IPLs that you can use to tickle your imagination or just revel in delight while you enjoy a match.
● Title sponsorship – Tata Group has replaced the Chinese phone maker Vivo as title sponsors for the 2022 and 2023 seasons of the cricketing phenomenon. Vivo was reportedly booked earlier as title sponsors for the period of 2021-2023, which is why Tata will remain the main sponsor with Vivo next in line, with 2 remaining years of contract with them still.
● Media rights – While we have seen BCCI selling the media rights to Star Sports for INR 16,347.5 crore for the global broadcasting rights i.e. TV & digital for 5 yrs (2018-2022), the cricketing body is now mulling over the expansion of broadcasters where the others will also share the rights in 2022. The deal value for the media rights in the previous installment of IPL is 1.5X from that of the year before. Well, this leap of faith is backed by guaranteed advertising revenues these media giants get. By the way, IPL 2021 ad revenue was calculated at INR 2,950 crores, only in TV advertising.
● Ticket sales – Nil for 2020 as well as 2021 as both seasons were held behind closed doors due to COVID19. Nonetheless, on-air sponsors have multiplied every year and thus the money came pouring from them. Over 10 sponsors, big and small, strike multi-crore deals with each franchise. The rising digital viewership is certainly set to more than offset that loss. However, the IPL 2022 matches are estimated to have a seating capacity of 25%, and the ticket sales have already started going live from 12 pm on March 23, 2022.
● Sports/cricket tourism – 100% loss again! This is one sector that has suffered immensely and globally since the onset of the coronavirus pandemic. So, one can’t really factor it in here. However, with growing relaxation of the pandemic-induced rules, we might see some tourism in 2022.
No one said that religion was just about finding God? It is also about deity worship, rituals, festivals, and much more. Take a hint from it and admit that cricket too isn’t just about fitness and health anymore. It is also about entertainment, business & fun. The government of the day realised it and brought IPL’s income under the tax net.
Income means taxes and taxes mean revenue for the govt. Did you know BCCI was considered a charitable organisation under the IT act, thus, paid zero taxes? Govt took away that privilege in 2012 from BCCI & declared IPL as a commercial activity hence taxable. Although BCCI hasn’t accepted it to date.
Whilst fist-fighting with the Govt on this issue in the background, BCCI has paid little over INR 460 cr to settle tax dues (of an earlier assessment year) in September 2019. However, with 400 million viewers and 400 billion viewing minutes recorded last season, perhaps it’ll have to pay up the balance dues which is close to INR 1300 cr. After all, taxes are a necessary evil.
Okay, but how does IPL affect your and my economy
Good question but a little premature. Happy to explain because that’ll affect my bank balance or say the economy positively. See! That’s how the economy in essence works. There are no free lunches. Likewise, when those big brands like Royal Stag, Flipkart, Vivo, Jio appear on your screen in the middle of an exciting match, you may not like it much but the brands have knowingly or unknowingly made an impression on your mind. With repeated such displays, you tend to remember the brand name for a long. That’s how they increase their customer base. Boom! The brand sales might hit the roof and you may think that you just bought one beer to cheer.
What about the sponsors whose names show on your fav player’s (deity) jersey/cap/bat or placed on the field and other conspicuous places? They get the desired visibility and attention for their brand.
It is not just these purchases and just the sponsor companies that benefit from the IPL excitement. Other businesses and sectors also gain from the festive mood revolving around the religious sport of India, cricket, and cheer too. This is because economic activities always have a ripple effect. For instance, if you are a YouTuber, create content around cricket/IPL & cash it on. If you are an SM marketer, an influencer creates that perfect meme that goes viral faster than any known virus to mankind.
Religion isn’t just about finding God; it is about deity worship, rituals, festivals and so much more. Take a hint from it and admit that cricket too isn’t just about fitness and health. It is also about entertainment, business, and fun.
Let’s dig a little deeper. Sometimes religion pushes its followers into fanaticism and fascism. Cricket too has its dark side. Nah, not talking about betting rackets here. Check out this tweet.
This is just to leave you with an afterthought.
Lets team up this season – on and off the field
Cricket is inherently a sport. And a sport is packed with emotions. So without the energy of a live audience cheering for the teams…emotions run dry. We can’t be emotionally stuck in the pre-COVID era either or reject changing realities of our times. So how do we keep up the enthusiasm? By consuming some great content, like this one? Let us know what you think! Because we passionately & constantly work to score more & more points from our readers.
Conclusion
To end on a lighter note – ‘Stay home, stay safe’ was and is the mantra of the pandemic age, and if you choose otherwise, then take adequate precautions while going out and remaining outdoors. ‘You could cheer for Dhoni or AB de Villiers, so long as you stay fit until next year!’ may be your mantra for IPL 2022, which is starting on March 26, 2022. So, let’s have a field day!
FAQs
Is IPL good for Indian economy?
The IPL teams earn revenue through their sponsors and the sale of merchandise of their kits and garbs. To sum it all up, IPL has an impact on the Indian economy as it produces numerous employment opportunities.
How much does IPL contribute to Indian economy?
The brand value of the IPL in 2019 was $6.7 billion, as per the Duff & Phelps report. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.
How much is IPL worth?
The brand value of the IPL, as per the reports dated February 2022, is $4.7 billion, which witnessed a 7% increase lately.
When is the IPL 2022 starting?
IPL 2022 is starting from March 26, 2022, as per the reports.
When will IPL 2022 end?
IPL 2022 will be ending on May 29, 2022, as per the reports.
Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.
With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.
List of All the Brands that are Sponsoring IPL 2021
Title Sponsor of IPL 2021
Vivo
Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.
Vivo is the Title sponsor of IPL 2021
Tata Safari
Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.
Media Rights of Vivo IPL 2021
Star Sports
Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.
Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.
Byju’s
Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.
PhonePe
PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.
Justdial
Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.
Co-powered Sponsors of IPL 2021
Upstox
Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.
Vimal Elaichi
Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.
Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.
Cred
Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.
Havells Fans
Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.
Garnier Men
Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.
Kamla Pasand
Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.
Association of Mutual Funds in India (AMFI)
Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.
Frooti
Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.
Pharmeasy
Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.
Livspace
Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.
Swiggy
Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.
Parle Agro
Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.
Unacademy
Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.
Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.
Thumps Up
Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.
Vodafone-idea
Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.
Mondelez
Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.
Amazon Prime
Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.
Groww
Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.
Disney + Hotstar
Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.
The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.
Mumbai Indians Sponsors
DHL Express
DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.
Samsung
Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians
Jio
Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Astral Pipes
Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Marriot Bonvoy
Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.
Official Partners of Mumbai Indians
USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.
BKT tyres
BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season. They are also the associate sponsors of Chennai Super Kings
PhonePe
PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.
Royal Challengers Bangalore Sponsors
Muthoot Fincorp
Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season
Puma
Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.
Myntra
Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.
Exide
Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.
Nuvoco DP World
Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.
MPL
Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.
MAX Life Insurance
Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.
Lifebuoy
Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.
Official Partners of Royal Challengers Bangalore
MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.
Chennai Super Kings Sponsors
India Cements
Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.
The Muthoot Group
The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.
Clear Shampoo
Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.
Nippon Paint
Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.
Dream11
Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.
EUME
EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.
Equitas
Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.
Boost
Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.
Mai Dubai.
Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.
Official Partners
Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.
Delhi Capitals Sponsors
EbixCash
EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.
JSW Group,
JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.
APL Apollo Steel Pipes.
Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.
Official Partners
Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.
Rajasthan Royals Sponsors
Expo 2020 Dubai
Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.
Nine Sanitary Napkins
Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.
TV9 Bharatvarsh
TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.
KEI Wires & Cables
KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables
Colgate
Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.
BigBasket
BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.
Official Partners
Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.
Kings Punjab Sponsors
Royal Stag Music CDs
Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.
Fena Detergent
Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.
Boat
Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.
Official Partners
Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.
Kolkata Knight Riders Sponsors
Official Partners
Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.
Sunrisers Hyderabad Sponsors
JK Lakshmi Cement
JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.
TCL
TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.
Ralco Tyres
Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.
Valvoline
Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.
Nerolac paints
Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.
Official Partners
Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.
FAQ
Who sponsored first IPL?
DLF sponsored first IPL 500 million Indian rupees between 2008 and 2012.
Who is the title sponsor of IPL 2021?
The title sponsor of IPL 2021 is Vivo.
Is IPL 2021 Cancelled?
No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.
Conclusion
These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.
Vidhi Punamiya
