StartupTalky

Tag: IPL 2020

  • List of Brands Endorsed By Shreyas Iyer

    Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.

    Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.

    Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.

    He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.

    Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.

    In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. Some of the brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, and CEAT. Lets know more about these.

    List of Brands Endorsed by Shreyas Iyer

    InCred
    MyFitness
    Britannia
    Ramraj
    WhatsApp
    NBA Style India
    FanCraze
    Oppo
    Ultrahuman
    Gillette 
     Red Bull
    Mutual Funds Sahi Hai
    BoAt
    Google Pixel
    Manyavar
    Fresca Juices
    Myprotein
    CEAT
    Dream11
    Conclusion
    FAQs

    InCred

    InCred - Shreyas Iyer Brand Endorsements
    InCred – Shreyas Iyer Brand Endorsements

    In February 2025, InCred, a diversified financial services group, announced its collaboration with Shreyas Iyer, announced him as its new brand ambassador, succeeding the legendary Rahul Dravid. 

    This partnership underscores InCred’s commitment to aligning with the core values of cricket—discipline, perseverance, and performance—which resonate with their vision of empowering individuals to achieve their financial goals. The collaboration features a series of marketing campaigns focused on making financial services more accessible and transparent & enhancing financial awareness across India.

    MyFitness

    MyFitness - Shreyas Iyer Brand Endorsements
    MyFitness – Shreyas Iyer Brand Endorsements

    Iyer’s partnership with MyFitness is a perfect example of how sports personalities can influence lifestyle and dietary choices. With his disciplined fitness routine and strong fan following, he continues to inspire many to opt for healthier food options, making this endorsement a successful and strategic move for both MyFitness and Iyer’s brand.

    Britannia

    Britannia - Shreyas Iyer Brand Endorsements
    Britannia – Shreyas Iyer Brand Endorsements

    Britannia Bourbon launched its “Original Friendship” campaign, featuring Indian cricketers Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The television commercial depicted the trio’s camaraderie, highlighting the mischievous aspects of friendship. In the ad, Pandya playfully deceives Iyer and Chahar by pretending to share the last Bourbon biscuit while secretly hiding additional pieces, leading to a lighthearted chase among the friends. 

    This campaign aimed to celebrate the playful bonds among friends, positioning Britannia Bourbon as a treat that complements such fun moments. The cricketers’ real-life friendship added authenticity to the narrative, resonating with audiences who cherish similar experiences with their friends. 

    Ramraj

    Ramraj – Shreyas Iyer Brand Endorsements

    Indian cricketer Shreyas Iyer was featured in a television commercial for Ramraj, a brand renowned for its traditional men’s attire, including vests (baniyans). The advertisement aimed to highlight the comfort and convenience of Ramraj vests. 

    However, the commercial garnered significant attention on social media platforms, particularly Twitter, where users critiqued its content and execution, labeling it “cringe-worthy.” The ad’s narrative and presentation sparked widespread discussions and humorous reactions among netizens. 

    WhatsApp

    https://www.instagram.com/reel/Cv_jWj5pbhC/?igsh=YnZhdGdxbjQzdjE1

    WhatsApp partnered with Star Sports to launch the “Privacy Unplugged” series, a five-part short-form content initiative highlighting the significance of privacy in the digital age. This series featured prominent athletes, including Shreyas Iyer, who shared personal narratives emphasizing how WhatsApp’s privacy features support their professional and personal lives.

    In his segment, Iyer discussed leveraging WhatsApp’s ‘View Once’ feature to share his magic tricks with younger teammates, fostering a comfortable environment for them to discuss challenges. This approach underscores the importance of private communication in building confidence and camaraderie within a team.

    NBA Style India

    NBA Style India – Shreyas Iyer Brand Endorsements

    Shreyas Iyer’s association with NBA Style India is a testament to his growing influence beyond cricket, positioning him as a style icon who effortlessly blends sports with fashion. This collaboration allows him to showcase his love for sneakers, streetwear, and athleisure, stuff that have become a crucial part of modern-day sports culture.

    Through his partnership with NBA Style India, Iyer has successfully expanded his brand beyond cricket. His ability to carry bold fashion statements while maintaining an athletic edge has made him a trendsetter among young sports enthusiasts.

    FanCraze

    https://www.instagram.com/reel/Crsn-3PoRSe/?igsh=cWozbWVqb3R3OGd4

     Indian cricketer Shreyas Iyer was featured in a FanCraze advertisement that garnered significant attention and sparked controversy. The ad campaign depicted a scenario where a female fan approaches Iyer for an autograph but realizes she doesn’t have suitable material for him to sign. In a seemingly awkward moment, she begins to lift her top, prompting Iyer to intervene by offering his hoodie for the autograph.

    This incident highlights the fine line that advertising campaigns must navigate to engage audiences without crossing into controversial or offensive territory. It also underscores the importance of sensitivity and awareness in content creation, especially when featuring high-profile personalities like Shreyas Iyer.

    Oppo

    OPPO – Shreyas Iyer Brand Endorsements

    In June 2024, OPPO India unveiled its #DareToFlaunt campaign to promote the OPPO F27 Pro+ 5G smartphone, featuring actress Shraddha Kapoor and cricketer Shreyas Iyer. The campaign highlighted the phone’s status as India’s first IP69-rated waterproof smartphone, emphasizing its durability and sleek design.

    The accompanying television commercial showcased the F27 Pro+ enduring various rigorous scenarios, such as being subjected to a washing machine cycle, submerged in a swimming pool, used to hammer a cricket wicket, and even run over by a car.

     In each instance, the phone emerged unscathed, underscoring its resilience. This portrayal aimed to resonate with extremely bold and adventurous spirit of Gen Z, encouraging users to flaunt their devices without fear of damage.

    The #DareToFlaunt campaign successfully garnered significant attention, accumulating over 150 million views across various platforms.

    This widespread engagement reflects the campaign’s effectiveness in connecting with the target audience and highlighting the unique features of the OPPO F27 Pro+ 5G.

    Ultrahuman

    Ultrahuman - Shreyas Iyer Brand Endorsements
    Ultrahuman – Shreyas Iyer Brand Endorsements

    Indian cricketer Shreyas Iyer collaborated with Ultrahuman, a leading metabolic fitness platform, to enhance his athletic performance through advanced health monitoring technology.

    Using the Ultrahuman M1, a continuous glucose monitoring device, Iyer gained valuable insights into his metabolic health, enabling him to optimize his diet, training, and overall performance. This partnership underscores Iyer’s commitment to leveraging technology for health and fitness optimization, reflecting an active and health-conscious lifestyle.

    Gillette 

    Gillette – Shreyas Iyer Brand Endorsements

    Gillette India launched the ‘Play With The Stars’ campaign, featuring Shreyas Iyer and fellow cricketer Shubman Gill. This initiative introduced special Cricket Edition packs of Gillette’s Mach3 and Fusion5 razors, offering consumers a chance to meet and play cricket with their idols. The campaign emphasized precision and excellence, aligning with Gillette’s brand values. 

     Red Bull

    Shreyas Iyer, the dynamic Indian cricketer, has established a notable partnership with Red Bull, a brand renowned for its association with high-energy sports and events. 

    This collaboration aligns seamlessly with Iyer’s vibrant and active persona, reflecting his commitment to excellence on and off the cricket field. This association places Iyer among an elite group of sports personalities who embody the brand’s ethos of pushing boundaries and striving for greatness. 

    The $13 Million Story Behind Red Bull’s Tagline | Red Bull Gives You Wings
    You must have wondered why Red Bull has 3 i’es in its tagline. It is a mistake that costed Red Bull $13 million. Find out the complete story.
    StartupTalkyKinnary Nensee

    Mutual Funds Sahi Hai

    Mutual Funds Sahi Hai - Shreyas Iyer Brand Endorsements
    Mutual Funds Sahi Hai – Shreyas Iyer Brand Endorsements

    The Association of Mutual Funds in India (AMFI) expanded its “Mutual Funds Sahi Hai” campaign by collaborating with prominent cricketers, including Shreyas Iyer, to enhance financial literacy among India’s youth and first-time investors.

    By aligning with popular cricketers, AMFI successfully bridged the gap between complex financial concepts and the general public, fostering a culture of informed investment decisions among India’s youth.

    BoAt

    BoAt – Shreyas Iyer Brand Endorsements

    BoAt is one of the top consumer electronics company in India. It founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.

    In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt’s brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.

    Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.

    Google Pixel

    Google Pixel – Shreyas Iyer Brand Endorsements

    Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.

    In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.

    How much these Top Indian Cricketers Charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.
    This popularity has given them an opportunity to earn through brand
    endorsements. You can read the article to know how much these top cricketers
    charge for brand endorsements. In this article, we have tried to give our bes…
    StartupTalkyAlan Joseph

    Manyavar

    Manyavar – Shreyas Iyer Brand Endorsements

    Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.

    It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyer as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.

    Fresca Juices

    Fresca juices – Shreyas Iyer Brand Endorsements

    Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.

    Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.

    The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.

    Myprotein

    Shreyas Iyer endorsed brand - Myprotein
    Myprotein – Shreyas Iyer Brand Endorsements

    Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.

    Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.

    According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.

    List of Brands Endorsed by Saif Ali Khan
    Endorsement is a stream of brand communication where a celebrity acts as a face
    of the Brand, or as the spokesperson for the brand. They certify the Brand’s
    claim by lending his personality, popularity, and status in the field of the
    Brand or any other established field that is given worth to by the…
    StartupTalkyIpsita Acharya

    CEAT

    Shreyas Iyer Endorsed Brand - CEAT
    CEAT – Shreyas Iyer Brand Endorsements

    CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.

    The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.

    In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.

    Dream11

    Dream11 – Shreyas Iyer Brand Endorsements

    Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.

    In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.

    The tagline of the ads is ‘Team Hai Toh Mazaa Hai’, and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.

    Conclusion

    Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.

    FAQs

    Who is Shreyas Iyer?

    Shreyas Iyer is a prominent Indian international cricketer known for his batting prowess.

    Why are brands interested in endorsing Shreyas Iyer?

    His consistent performance, youth appeal, stylish image, and growing popularity make him attractive to brands.

    What types of brands does Shreyas Iyer typically endorse?

    He endorses a variety of brands across categories like sports apparel, electronics, financial services, and consumer goods.

  • Impact of IPL on Indian Economy

    There are over a billion cricket fans in the world and 90% are Indians. Whoa!

    With that kind of following, one can’t complain that cricket is called a religion by millions in India. But guess what, there’s a bigger religion with the biggest fan following in the world – money, moolah or currency!

    Apparently, BCCI (the richest cricket body in the world) fancied this in time, founded the commercial format of the game in the form of Indian Premier League (IPL) in 2007 and IPL became cricket’s most glitzy, glamorous festival. Add to that, its association with the entertainment business and corporates is something that added more fuel to the cricketing carnival. Today, this sporting event moves and shakes the economy beyond words.

    IPL – Finest avatar of cricket?
    The real game
    Lets get back to serious business
    BCCI, franchises or players – the bigger beneficiary?
    What does the government get?
    Okay, but how does IPL affect your and my economy
    An uncomfortable fact
    Lets team up this season – on and off the field

    IPL – Finest avatar of cricket?

    We are a religious nation but also a secular one. So, while some of you will devote yourselves to your favorite deity (player/team), the not-so-religious ones can keep up their excitement by following IPL’s money trail, or in other words, the direct/indirect impact IPL has on our economy. It is no less interesting than the matches themselves. Follow through the end to know-how.

    A little flashback first – The Indian Premier League aka IPL cricket championship began in 2008. It has a ’20-over’ format, hence called Twenty20 (T20) tournament. Currently, it has already passed the 14th season in 2021, which concluded with Chennai Super Kings, who took the 14th IPL winner award, as the 4th title home. The IPL tournament constitutes eight teams, where each team is set to play two games with each of the other competing teams, totaling 60 matches over a month and a half.

    Basically, this professional sports league has been conceptualised on the lines of the famous UK/American leagues such as the English Premier League, NBA, MLB, NFL et al. The frenzy behind is no less.

    Now let’s talk numbers because what is cricket without it. Hang on, we are not going to discuss cricket scores or static stats like run rates, most centuries, or ducks that are overdone anyhow, but instead lay out some dynamic economic data.

    ●   IPL brand value: $4.7 billion, which has noted a 7% rise, as per the February 2022 reports.

    ●   The highest source of income: Media rights, which make up for 60% of its revenues.

    ●   Team with the highest brand value: Mumbai Indians (MI), the value of which has increased by 13% to become $79.5 million.

    The real game

    Can you guess how many Pani-puris or Pizzas are sold during a match? No idea? Okay, what kind of creative lies do men invent to skip how many productive work hours to watch a match? Can’t say? Fine, at least how many memes, jokes and posts are created during IPL? Duh! Are you even serious?

    Alright, the cricket craze hasn’t stumped us that bad. We were only checking your entertainment quotient. After all, it’s the fun persona of cricket branded as IPL, that we will talk about.

    Yeah, so let’s show you some real economic figures. From 100s of crores poured in annual auction of players or million and billion dollar deals signed amongst BCCI, sponsors, global media houses, advertisers, etc., not to mention the heavy business activities that take place during and around an IPL championship. Money just flows across various sectors for this Kumbh of cricket. This results in a solid boost in the finances of not only the players, the BCCI, the mammoth size corporations, but also of the government as well as the nation.

    (Well, we won’t disappoint you in any way, so check out the best few memes/ jokes/ tweets on IPL towards the end)

    Indian Cricket Legends with their Investment in Startups | StartupTalky
    Startups are a hard cookie to bite in. But for these Indian cricket players, itis just another pitch to show their talent. With the kind of dedication,practice, passion, and talent they have achieved the best in both the fieldsnamely sports and business [/tag/business-2/]. Indian cricket team pla…
    StartupTalkyAshwini

    Lets get back to serious business

    We like the American yardstick a bit too much. So, here’s a comparison of the salaries of our players with top US league players.

    Average annual player salary in the sports industry
    Average annual player salary in the sports industry

    Wow! IPL is second on the list, right under NBA (National Basketball Association). However, we already knew that our cricket/IPL players are awarded pretty handsomely.

    Although cricket falls too low in popularity among other global sports like football, basketball, baseball, hockey, etc, but hey, as promised we are only talking about the economics of the game and there we don’t fall too behind.

    BCCI, franchises or players – the bigger beneficiary?

    BCCI earned INR 4,000 crores from IPL 2020, according to its treasurer. This means every cricket fan contributed 40 rupees. Actually! So, be proud, because you’re not just a passive viewer but an active participant in the economy. Need further proof? Well, the TV and media rights of IPL has been sold for a massive 2.3 billion dollars approximately (INR 16k+ crores) to Star Network.

    Here are a few more fantastic figures vis-a-vis IPLs that you can use to tickle your imagination or just revel in delight while you enjoy a match.

    ● Title sponsorship – Tata Group has replaced the Chinese phone maker Vivo as title sponsors for the 2022 and 2023 seasons of the cricketing phenomenon. Vivo was reportedly booked earlier as title sponsors for the period of 2021-2023, which is why Tata will remain the main sponsor with Vivo next in line, with 2 remaining years of contract with them still.

    ●  Media rights – While we have seen BCCI selling the media rights to Star Sports for INR 16,347.5 crore for the global broadcasting rights i.e. TV & digital for 5 yrs (2018-2022), the cricketing body is now mulling over the expansion of broadcasters where the others will also share the rights in 2022. The deal value for the media rights in the previous installment of IPL is 1.5X from that of the year before. Well, this leap of faith is backed by guaranteed advertising revenues these media giants get. By the way, IPL 2021 ad revenue was calculated at INR 2,950 crores, only in TV advertising.

    ●  Ticket sales – Nil for 2020 as well as 2021 as both seasons were held behind closed doors due to COVID19. Nonetheless, on-air sponsors have multiplied every year and thus the money came pouring from them. Over 10 sponsors, big and small, strike multi-crore deals with each franchise. The rising digital viewership is certainly set to more than offset that loss. However, the IPL 2022 matches are estimated to have a seating capacity of 25%, and the ticket sales have already started going live from 12 pm on March 23, 2022.  

    ●  Sports/cricket tourism – 100% loss again! This is one sector that has suffered immensely and globally since the onset of the coronavirus pandemic. So, one can’t really factor it in here. However, with growing relaxation of the pandemic-induced rules, we might see some tourism in 2022.

    How much these Top Indian Cricketers charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. Sachin TendulkarMahendra Singh DhoniVirat Ko…
    StartupTalkyAlan Joseph

    What does the government get?

    No one said that religion was just about finding God? It is also about deity worship, rituals, festivals, and much more. Take a hint from it and admit that cricket too isn’t just about fitness and health anymore. It is also about entertainment, business & fun. The government of the day realised it and brought IPL’s income under the tax net.

    Income means taxes and taxes mean revenue for the govt. Did you know BCCI was considered a charitable organisation under the IT act, thus, paid zero taxes? Govt took away that privilege in 2012 from BCCI & declared IPL as a commercial activity hence taxable. Although BCCI hasn’t accepted it to date.

    Whilst fist-fighting with the Govt on this issue in the background, BCCI has paid little over INR 460 cr to settle tax dues (of an earlier assessment year) in September 2019. However, with 400 million viewers and 400 billion viewing minutes recorded last season, perhaps it’ll have to pay up the balance dues which is close to INR 1300 cr. After all, taxes are a necessary evil.

    Okay, but how does IPL affect your and my economy

    Good question but a little premature. Happy to explain because that’ll affect my bank balance or say the economy positively. See! That’s how the economy in essence works. There are no free lunches. Likewise, when those big brands like Royal Stag, Flipkart, Vivo, Jio appear on your screen in the middle of an exciting match, you may not like it much but the brands have knowingly or unknowingly made an impression on your mind. With repeated such displays, you tend to remember the brand name for a long. That’s how they increase their customer base. Boom! The brand sales might hit the roof and you may think that you just bought one beer to cheer.

    What about the sponsors whose names show on your fav player’s (deity) jersey/cap/bat or placed on the field and other conspicuous places? They get the desired visibility and attention for their brand.

    It is not just these purchases and just the sponsor companies that benefit from the IPL excitement. Other businesses and sectors also gain from the festive mood revolving around the religious sport of India, cricket, and cheer too. This is because economic activities always have a ripple effect. For instance, if you are a YouTuber, create content around cricket/IPL & cash it on. If you are an SM marketer, an influencer creates that perfect meme that goes viral faster than any known virus to mankind.

    7 Ways the Indian Premium League (IPL) Franchises Makes Money
    The 13th edition of the Indian Premium League (IPL) has commenced and so has thecricket frenzy and the trilling action-drama on the field. The Twenty20 Cricketleague allows the best cricket players around the world are gives a chance torepresent their talent. The major business plan of the IPL is…
    StartupTalkyPV Vyshnavi

    That reminds us of the promise to present the best/funniest memes, jokes on IPL. Here –

    Because RCB (Royal Challengers Bangalore) hasn’t won a single tournament in 13 yrs. Cruel world!

    Yeah, I know my teams! This one is for hardcore cricket fans.

    Maxwell was picked up by RCB for a magnificent INR 14.25 cr in spite of average performance in 2020. Cool eh?

    Chris Morris went under the hammer for INR 16.25 cr which is the highest IPL buy so far. Cricket is all about breaking records, right!

    How much does these Top 10 Sports Celebrities charge for Instagram post
    Instagram has become to most used Social Media platform in the recent years.Influencer marketing has been increasing and this has been a provided a platformfor celebrities and athletes to earn through Instagram and other Social Mediaplatforms. We can see a lot of promotions on the social media p…
    StartupTalkyAlan Joseph

    An uncomfortable fact

    Religion isn’t just about finding God; it is about deity worship, rituals, festivals and so much more. Take a hint from it and admit that cricket too isn’t just about fitness and health. It is also about entertainment, business, and fun.

    Let’s dig a little deeper. Sometimes religion pushes its followers into fanaticism and fascism. Cricket too has its dark side. Nah, not talking about betting rackets here. Check out this tweet.

    This is just to leave you with an afterthought.

    Lets team up this season – on and off the field

    Cricket is inherently a sport. And a sport is packed with emotions. So without the energy of a live audience cheering for the teams…emotions run dry. We can’t be emotionally stuck in the pre-COVID era either or reject changing realities of our times. So how do we keep up the enthusiasm? By consuming some great content, like this one? Let us know what you think! Because we passionately & constantly work to score more & more points from our readers.

    Conclusion

    To end on a lighter note – ‘Stay home, stay safe’ was and is the mantra of the pandemic age, and if you choose otherwise, then take adequate precautions while going out and remaining outdoors. ‘You could cheer for Dhoni or AB de Villiers, so long as you stay fit until next year!’ may be your mantra for IPL 2022, which is starting on March 26, 2022. So, let’s have a field day!

    FAQs

    Is IPL good for Indian economy?

    The IPL teams earn revenue through their sponsors and the sale of merchandise of their kits and garbs. To sum it all up, IPL has an impact on the Indian economy as it produces numerous employment opportunities.

    How much does IPL contribute to Indian economy?

    The brand value of the IPL in 2019 was $6.7 billion, as per the Duff & Phelps report. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.

    How much is IPL worth?

    The brand value of the IPL, as per the reports dated February 2022, is $4.7 billion, which witnessed a 7% increase lately.

    When is the IPL 2022 starting?

    IPL 2022 is starting from March 26, 2022, as per the reports.

    When will IPL 2022 end?

    IPL 2022 will be ending on May 29, 2022, as per the reports.

  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

    How much these Top Indian Cricketers Charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. In this article, we have tried to give our bes…
    StartupTalkyAlan Joseph

    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

    Top 5 Highest-paid Athletes in the World for Twitter Posts
    Today Athletes are not limited to their fields only, in fact, they are widelymoving towards the business. And it’s no doubt to say, they are billionaires byhand! Athletes are taking a major interest in their business ventures. And thiscould easily be explained by their number of endorsements and …
    StartupTalkyPratyusha Srivastava

    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

    How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story
    A recent video was viral on most of the social media platforms where thePortuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles andasked for drinking water instead. The action of the Portugal star had costCoca-Cola a lot of money which led them to lose their market share as well.…
    StartupTalkyAlan Joseph

    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

    List of Brands Endorsed By MS Dhoni
    Over the years celebrity endorsements have become an essential part of marketingfor all the big companies in India. Celebrity endorsements is a form ofadvertising campaign or a marketing strategy that uses a celebrities fame orsocial status to promote their products, brand and services to their t…
    StartupTalkyPV Vyshnavi

    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

    List of Brands Endorsed By The Great Khali
    The current years many brands are appointing many sportsman and athletes astheir brand ambassador. This is because many athletes are not just popular butalso have the skills and characteristics that are admired by consumers from allwalks of life. One such unique wrestler that is self-made, and …
    StartupTalkyPV Vyshnavi

    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

  • List Of Brands Endorsed By Harbhajan Singh

    Cricket is one of the most popular games played and watched sport in India.  The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan Singh.

    Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India. Because of his outstanding performances and contribution towards Indian cricket the cricketer is fondly called with many names like Bhajji, The Turbanator, Bhajju Pa, etc. Harbhajan is known to have the second highest number of test wickets of by an off spinner in the world.

    The ace spin bowler was also the caption of Indian Premier League (IPL) teams Mumbai Indian and Punjab cricket team for the 2012 to 2013 Ranji Trophy season. Under his captaincy the Mumbai Indians team went on to win the Champions League Twenty20 in 2011.

    The cricketer became popular after he became a part of the Border Gavaskar trophy team, and helped the team win the series against Australia by taking over 32 wickets. He was a part of the Indian cricket team when they won the world cup in 2011. Some of his records are 8/84 in test match (best bowling records), 411 wickets in 100 matches (total test matches wickets).

    When it comes to total one day international wickets, he has scored over 259 wickets in 229 matches. Harbhajan Singh was awarded the country fourth highest civilian honour, the Padma Shri in 2009. Singh was also offered the rank of superintendent of police in Punjab by the Government of Punjab.

    The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021, while the cricketer is also known to charge over Rs 20 to 30 lakhs per brand endorsements. Some of the brands endorsed by Harbhajan are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.

    Royal Stag
    Colgate
    Lays
    Muthoot Finance
    Movado
    Fan2Play
    eBikeGo
    Brune and Bareskin
    Frequently Asked Questions

    Top 5 Highest-paid Athletes in the World for Twitter Posts
    Today Athletes are not limited to their fields only, in fact, they are widelymoving towards the business. And it’s no doubt to say, they are billionaires byhand! Athletes are taking a major interest in their business ventures. And thiscould easily be explained by their number of endorsements and …
    StartupTalkyPratyusha Srivastava

    Here are the brands endorsed by Harbhajan Singh

    Royal Stag

    Seagrams Royal stag is a popular Indian brand of whisky which was originally launched in 1995. This whisky is a blend of grain spirits and imported Scotch malts and produced by first Indian whisky to not use any artificial flavouring. Seagrams was acquired by Pernod Ricard and Diageo in 2000.

    In 2011, the brand sold more than 12.3 million cases, making it Pernod Ricard’s biggest selling brands in its global portfolio of alcoholic beverages. Harbhajan Singh has been endorsing the brand since 2003 and has been featured in many multimedia ads. In 2011, Harbhajan was a part of an ad that showed choosing cricket over working in his father’s factory.

    The ad ends with him asking the people on whether his achievements, “Have I made it large?”, mocking its rival McDowell’s by using its tagline. For this McDowell also made a jab at Harbhajan by featuring Mahendra Singh Dhoni in their commercial. Harbhajan filed case against McDowell’s parent company in 2011 because the commercial mocked him.

    Colgate

    Colgate is an American company that is known for production, distribution and provision of its oral hygiene products such as toothpaste, toothbrushes, mouthwashes, dental floss, etc. Colgate has its headquarters in Manhattan, New York and was initially founded by William Colgate in 1873.

    According to a research done 2015, Colgate is the only brand in the world that was purchased by more than half of all households. The brand has a global market share of 45% and a global market penetration of 67.7%. Harbhajan Singh was signed as its brand ambassador in 2014, the cricketer was the face of the brand for a few years.

    In the ad, Harbhajan can be seen having a toothache and then using Colgate Super Flexi toothbrush which helps him get better because of its flexibility. The company added that Harbhajan was chosen as the brand ambassador because of his flexible bowling wrists, epitomizes flexibility and adaptability in the field of cricket.

    How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story
    A recent video was viral on most of the social media platforms where thePortuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles andasked for drinking water instead. The action of the Portugal star had costCoca-Cola a lot of money which led them to lose their market share as well.…
    StartupTalkyAlan Joseph

    Lays

    Lays is the leading potato chip brand in many countries including India. Lays sometimes also called as Frito-lay is owned by PepsiCo through Frito Lay since 1965. The company is known to have over 120 potato farms across the world.

    It is called by different names in different countries like Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Sabritas in Mexico, Hostess in Canada, etc. A fun fact about Lays is that it is the first snack brand to come out with an ad commercial in 1944.

    In 2014, Lays signed cricketers like Virender Sehwag, Shikhar, Dhawan, Yuzvendra Chahal, Brett lee, Harbhajan Singh and Rahul Tewatia for their Lays Khol campaign. As part of the campaign, 18 special limited-edition Lay’s Kholo packs featuring an intriguing question on each pack with a quirky answer given inside the pack. The ad showcases the cricketers having fun with quirky dialogues that engaged the cricket fans.

    Muthoot Finance

    Muthoot Finance is one the most trusted financial corporation and the largest gold loan NBFC in India. The company was first founded by M George Muthoot in 1939 and currently has it headquarters based in Kochi, Kerala. The company offers products such as financing gold transactions, foreign exchange services, money transfers, wealth management services, travel and tourism services, etc.

    It has more than 4,400 branches throughout India, and is available in international countries like UK, USA and UAE. In 2014, Muthoot Finance signed players such Harbhajan Singh, MS Dhoni, Suresh Raina, etc from Chennai super kings and Amitabh Bachchan as endorser for its ad campaign known as #Lifemeinaageybhadiye.

    The ad is a fun song-dance-music video aimed to deliver our brand’s message of transforming lives by moving ahead in life. By getting both cricketers and Amitabh on board the brand tried to engage with Bollywood and Cricketing fans across the country.

    How much these Top Indian Cricketers Charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. In this article, we have tried to give our bes…
    StartupTalkyAlan Joseph

    Movado

    Movado is an American watchmaker known for its collection of museum watches. The brand is popular because of its signature metallic dot at 12 o’clock and minimalist style. The company originates to Switzerland in the 1880s but was purchased by North American Watch Corp, founded by Gedalio Grinderg. Movado also makes luxury and affordable fashion watches.

    It watches have aesthetic features and their high precision level making the brand stand out among other luxurious watch companies. Movado signed Harbhajan Singh as its Indian brand ambassador in 2009. In an interview the cricketer added that, he was honoured to be associated with a brand like Movado, as he believes in the brands art of design and is known for its perfection worldwide.

    Fan2Play

    Fan2play is an upcoming online fantasy game built with an aim of redefining the world of fantasy sports. It introduces people to a unique way of playing and enjoying fantasy sports as it is a game of skill. The game allows its users to choose their own teams and challenge each other.

    Every user has to make a team of 2/3 or 4 players and create or accept challenge in the fantasy game. Players have a 50% chance of winning and gives them a transparent, entertaining and the most credible gaming experience. Fan2play signed Harbhajan Singh as its brand ambassador in 2021 for their new campaign known as #letspanga.

    Commenting on the association Shashi Kumar co-founder and vice president- operations of Fan2Play said that, “the main goal of the company is to revolutionise the fantasy gaming industry in our country and The cricketer was convinced of our vision from start. The company believes that Harbhajan is the right face for our #LetsPanga campaign because of his approach on tackling opponents on the field or navigating resentment on social media.”

    List of Brands Endorsed by Virat Kohli
    The Indian cricket team captain Virat Kohli is one of the most sought-aftercricketers in terms of brand endorsements. He has been part of a lot ofadvertisements and is the only cricketer to be part of the top 100 highest-paidathletes according to Forbes magazine 2020. Let’s look at the brand whic…
    StartupTalkyAlan Joseph

    eBikeGo

    ebikego is logistics and micro-mobility platform that facilitates last-mile delivery for various companies in the fields of e-commerce, food delivery, groceries, and urban mobility. The company started in 2017 by T Irfan has its headquarters in Mumbai, Maharashtra and aims at providing environment-friendly means of mobility.

    The company is available in cities like Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad and is also used by big companies such as Zomato, Uber Eats, Swiggy, Flipkart, Delhivery, Big Basket, Rapido, etc. The mission of the company is to make a on stop solution for problems such as Increasing Pollution, Road Traffic, Time, Cost of Travel, Heath concerns, etc.

    The company is planning to scale up to 30 cities, touch 20 million deliveries by 2022 and this is why they signed Harbhajan as a brand ambassador in 2020. The company’s campaign will be uploaded across all digital marketing platforms, offline TV channels, targeted especially to the consumer segment where association with Harbhajan will add significant value.

    Brune and Bareskin

    Brune and Bareskin is one the leading online fashion brand that specializes in premium quality leather products such as jackets, footwear, accessories and bags. The founder of the brand is Tabby Bhatia and is under the parent company Voganow, most vibrant online store for leather apparel and accessories. The company recently entered the offline market by launching its first-ever store in Jalandhar, Punjab.

    The brand also sells its leather jackets, footwear, bags and accesories for men on ecommerce platforms like Myntra, Jabong and Snapdeal. The online leather accessory brand signed Harbhajan Singh as its brand ambassador in 2019, the cricketer since then endorsed the brand in its ad campaign and has also inaugurated their first store. Brune and Bareskin says that both, the brand and its new face, have complementing synergies, as they are both tough, and reliable.

    List of Brands Endorsed By MS Dhoni
    Over the years celebrity endorsements have become an essential part of marketingfor all the big companies in India. Celebrity endorsements is a form ofadvertising campaign or a marketing strategy that uses a celebrities fame orsocial status to promote their products, brand and services to their t…
    StartupTalkyPV Vyshnavi

    Conclusion

    Harbhajan was and is one of the most iconic spin bowlers of our country. The ace cricketer is also one of the important people behind big victories Indian cricket has achieved in recent times. He is a veteran cricketer and even though he is not the part of the current Indian cricket team, he will always have a high brand value in the advertising world.

    Frequently Asked Questions

    Who is Harbhajan Singh?

    Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India.

    What is the net worth of Harbhajan Singh?

    The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021.

    How much does Harbhajan Singh charge for endorsements?

    The cricketer is known to charge over Rs 20 to 30 lakhs per brand endorsements.

    What are the brands endorsed by Harbhajan Singh?

    The brands endorsed by Harbhajan Singh are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.

  • How to Advertise on Hotstar: A Complete Guide

    Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed.

    Since it is the season of Ipl, that is counted as one of the biggest cricket league of the world, which is Currently being broadcasted on Hotstar. What could be a better opportunity to promote your brand when millions of fans are watching a nail-biting match of Ipl. You can not only promote your brand or product between matches but also between various shows, As Hotstar has a wide variety of audience from 120 countries worldwide.

    As Hotstar offers a premium range of audience, Many Brands that are looking to scale up their performance i.e. Lead Generation and Click campaigns can promote their brands or product on Hotstar.

    Now Lets look at How to Advertise on Hotstar

    How to Advertise on Hotstar

    To begin Advertising on Hotstar, First you need to visit Hotstar Ad serve. Advertising on hotstar is divided in three parts.

    Part 1: Campaign details

    part 2: Ad Set

    Part 3: Upload Ads

    Part 1: Campaign details

    Once you visit the home page, click on the button ‘Advertise on Hotstar’. Now you need to create an account and sign up or if you already have an account, you need to just login using your credentials.

    Once you are done with creating an advertiser account click on create campaign and choose choose your category for your ad to make its introduction, Whether it is sports, entertainment, etc.

    Once you advertiser account is created, Choose an objective that suits your brand. There are different Ad formats in every objective.

    7 Ways the Indian Premium League (IPL) Franchises Makes Money
    The thirteenth edition of the Indian Premium League has commenced and so has thecricket frenzy and the trilling action-drama on the field. The Twenty20 Cricketleague allows the best cricket players around the world are gives a chance torepresent their talent. The major business plan of the IPL is…
    StartupTalkyPV Vyshnavi

    Objective

    Brand Awareness

    You can choose brand awareness if you want to promote your brand or if you are launching new products and services. You can select brand awareness to promote your product or brand.

    Ad format- Pre-Roll, Mid-Roll, In-Stream display, and Native frames

    Traffic

    You can select traffic as an objective, if you want your customers to land on your website or your landing page.

    Ad format- In-Stream display, Spotlight Stubs and Native frames

    Impact

    You can choose impact if you want to use a large user base in short time. Impact ads are displayed on Ipl 2020 matches or World cup.

    Ad format- Branded feed cards, Mid- Roll, and Pre-Roll

    Ad Formats

    Pre-Roll

    Pre-Roll Ads are rolled before the video starts.

    Hotstar Advertising
    Hotstar Pre-Roll Ad
    • Promote offers or your product launch with a 6-10 second, the non-skippable ad played before the video starts.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for teasers, specific offers, product launches, or segmented messages.

    Mid-Roll

    Mid-Roll Ads are rolled in the middle of a  video or Match.

    Hotstar advertise
     Hotstar Mid-Roll Ad
    • Tell your brand story through a 10-60 second, non-skippable ad played during the video content.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Companion ad formats such as lead-gen form, carousel, and web-view available to suit your marketing objectives.
    • Ideal for branding, sequential story-telling, or consideration.

    Know how to start pandemic-era business and flourish it in the future
    There is never a perfect timing for starting a business, sometimes, there arebut it only stops you from taking the risk. Organizations like General Motors,IBM, and Disney were all founded right before the Great Depression. Facebook,Twitter, and many others also made it through the economic crisis…
    StartupTalkyVibhavari Madki

    In-Stream display

    In-stream display ads are presented during the streaming of a video.

    How to advertise hotstar
    Hotstar In Stream Display Ad
    • Drive brand recall through a video-like display ad placed on high-quality video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Native frames

    Native Frames Ad are displayed on the home page as users browse for content on Disney+Hotstar.

    hotstar advertising
    Hotstar Native Frames Ad
    • Capture your customers’ attention as they browse for content on the Disney+ Hotstar home page with native display ads.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.
    • In-stream display ads are presented during the streaming of a video.

    Spotlight stubs

    Spotlight stubs ad are placed alongside video content.

    Hotstar advertising
    Spotlight Stubs Ad
    • Drive salience through native display ads placed alongside video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Once you have selected your brand objective, Add campaign details. Choose a name for your Campaign and Brand. After completing click on next to proceed further.

    How to Advertise on Quora in 5 Simple steps
    Advertising is a crucial part of marketing. Advertising is a purpose to informthe consumers about your product. There are many Advertising platforms, GoogleAd, LinkedIn and Facebook. Lately Quora has also entered this market. Quora nowoffers cheap Ads at Cost per click basis. You can employ Quora…
    StartupTalkyArbaaz sayed

    Part 2: Ad Set

    Now you have to select an ad set name. (Choose a creative name for your Ad set)

    Select an Ad placement for your Ad. There are two types of Ad placements.

    1. Display Ad

    2. Video Ad

    Display Ad

    Billboard
    Hotstar Billboard Ad
    Native Image
    hotstar advertisement
    Native Ad

    Video Ads

    Bumper
    how to advertise hotstar
    Hotstar Bumper Ad
    Mid Rolls
    hotstar advertising
    Hotstar Mid Rolls Ad
    hotstar ad
    Hotstar Carousel Ad
    Lead gen
    hotstar advertising
     Hotstar Lead Gen Video Ads

    List Of Best Storytelling Ads | Mercedes,Travelers Tops ’Best Storytelling Ads”
    We have been telling stories forever and our brains have evolved to love themeventually because a story tends to make information way more memorable. Now, wehave harnessed the power of storytelling power for marketing. These beststorytelling ads tell not only real-life stories but, historical tal…
    StartupTalkyAvantika Bhardwaj

    Once you have selected your ad placement, now you have to select demographics(Gender and Age) and your geographic location. Once your done with this, select device price range of your device and the mobile carrier. Hotstar also provides you with the option of selecting your custom audience.

    Schedule and Goal

    Select the start and end date of your Ad. Frequency is the number of times your ad will be displayed in a day. After you are done with this, set your budget and click next to proceed further.

    CPM- CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears

    hotstar advertising
    Schedule and Goal

    Why COVID-19 is Game Changer for Online Businesses
    The world is currently facing the largest health crisis since the Spanish Fluepidemic of 1918 and unfortunately, there seems to be no clear end in sight.Countless lives have been disrupted and businesses are likewise suffering as adirect result. While even some of the largest companies have alrea…
    StartupTalkyParnas Ghosh

    Part 3: Upload Ads

    Now you have to upload your ads, that are going to be displayed on hotstar. you can choose to display your ads on Android , iOS or both the platforms.

    1. Add the campaign title
    2. Select the CTA Text
    3. Add the Headline of your campaign
    4. Upload your Ad image
    5. Add a Landing page URL
    hotstar advertising
    Ad Preview

    You can also add a Ad tracker, to track your Ad by impressions or either clicks.

    When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis. After the completion of campaign,  a Video Plaza Report will be shared with you.

    hotstar advertising
    Dashboard

    Low-Cost Marketing Strategies For Startups| Low Budget Marketing Ideas
    Though it’s a fact that you have to spend money to make money, especially inmarketing. However, the rise of social media and digital marketing has made iteasier and quite inexpensive to market a business. However, today, even a smallbusiness startup entrepreneur can be creative with their marketi…
    StartupTalkyNiku Mandal

    Demographics

    Top Cities Monthly Active User reach

    Top Cities Monthly Active User reach
    Top Cities Monthly Active User reach

    Traffic Distribution – App Operating System

    Traffic Distribution - App Operating System
    Traffic Distribution – App Operating System

    Whether it’s an in app promotion, display marketing, or branded challenges Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar you can achieve your business goals quickly and easily.

  • IPL 2020 Viewership: Record-breaking

    The franchise Indian Premiere League cricket competition, it is being held with inside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians.
    The IPL viewership worldwide numbers had been initially placed out via Board of Control for Cricket (BBCI) secretary Jay Shah, who cited figures from television monitoring employer Broadcast Audience Research Council. The purpose marketplace has become later confirmed via the IPL because the first-class with inside the competition’s history. The beginning healthy of the 2020 Indian Premier League (IPL) season observed a record ipl total viewership 100 million traffic in on television and digital platforms.

    The Disney-owned media corporation has sold on the rights ineffective territories in which the in shape is popular, which encompass Australia and the UK.
    In the UK, pay-TV broadcaster Sky Sports has a three-year cope with the competition, signed in February this year. The IPL final is due to the reality of being held on the 10th of November.
    269 million ipl average viewership and web page traffic was observed during IPL 2020 with inside the primary week . Moreover, The starting week of the 13th model of the Indian Premier League (IPL) being playing withinside the United Arab Emirates (UAE) turn out to be watched via way of technique of 269 million site visitors, 11 million extra according to in form as in evaluation to the like length of very last year’s model.

    How Indian Startups are Backing IPL this Season
    Cricket is like a Religion in India and is worshiped here. IPL is one of themost most successful franchise cricket league in the world, for which everycricket fan awaits. Even the people who are not a fan of this sport watch IPLbecause of the entertainment it provides. IPL is enjoyed by many Indi…
    StartupTalkyArbaaz sayed

    Mumbai Indians VS Chennai Super Kings

    According to a BARC-Nielsen report titled ‘Television Viewership and Advertising Consumption of IPL-13 2020’, the entire week of the persevering with IPL model .The establishing week of IPL 2020 witnessed an increase in ipl viewership demographics with common impressions in accordance with shape compared to the 2019 version of the cash-wealthy league, notwithstanding protecting one in shape a great deal less and less channels displaying the league than in 2019. The match, with inside the primary week, registered 60.6 billion ipl viewership 2020 at some point of seven fits and 21 channels.

    IPL Title sponsorship fee per year
    IPL Title sponsorship fee per year

    As in accordance to the report, the match opener among protecting champions Mumbai Indians and Chennai Super Kings on September 19 attracted a viewership of fifty-two million impressions (that is 29 % better than in 2019) and become watched with the resource of using 158 million visitors (21 % better than in 2019).
    BCCI Secretary Jay Shah had on September 22 stated that the CSK-MI in shape performed on the Sheikh Zayed Stadium in Abu Dhabi become watched with the resource of using 20 crore human beings. As in accordance with BARC, a remarkable 20 crore human beings tuned in to appearance at the in shape. Highest ever establishing day ipl viewership for any carrying league in any country- shah also tweeted that no ipl ever has been as large as this

    Dream11 Success Story – India’s Best Fantasy Gaming App
    Fantasy sport is what most young sports lovers today are crazy about. Withfantasy sport, sports lovers need not just enjoy a game by being a spectator,but can also create an imaginary team (of real players) of his own choice andearn rewards when his imaginary team performs well. All thanks to the…
    StartupTalkyVidhi Punamiya

    Indian Premiere League 13

    According to the report, suits 2 to 7 garnered greater than 34 million impressions and have been watched with the resource of using over one hundred million visitors in shape on in shape (the best being the only among CSK and MI, which become watched with the resource of using 158 million visitors). It moreover said that one out of 3 television site visitors watched IPL 13 live with inside the setting up week, with a cumulative achievement of 60.6 billion ipl viewership. The advertising and marketing and its quantity additionally noticed a spike all through the whole week of IPL 13. As in accordance with the data, the overall advertising and marketing and its quantity for the whole was better than the 2019 establishing week.

    The increase in the ipl viewership numbers witnessed in advertising and marketing volumes throughout all of the suits, besides in shape No. 7, which noticed a decline  compared to the remaining year’s 7th IPL in shape.OTT structures all through the whole week of this season witnessed growth in person base over the preceding week, often pushed with the resource of using the large profits visible in Disney+Hotstar.
    Smartphone usage moreover witnessed a sharp increase to some degree withinside the hollow week of IPL 2020 .Massive income have been seen withinside the purpose marketplace base for Hotstar, Sports Apps, and Fantasy Sports, stated the report.

    Advertisement revenues in IPL
    Advertisement revenues in IPL

    COVID-19 impact on IPL 2020

    After months of prolonged lull due to the truth of the COVID-19 pandemic, sports activities sports channels fashion has been given some cheer with IPL fits with inside the UAE as each ipl viewership and advertisers grew, the Broadcast Audience Research Council (BARC) said on Thursday thus adding 269 million site visitors watched IPL 2020’s starting week and there was a growth in ipl viewership as closer to the 2019 model of the cricket fixtures to 60.6 billion viewing minutes.The TV company’s standard weekly viewing minutes had been given right here on September 25 for 1,037 billion minutes. over the 1,266 billion minutes in the pre-COVID-19 period but lower than the quarantine pinnacle of 1,266 billion ipl viewership.

    5 Indian Cricketers in the Startup World
    Startups are a hard cookie to bite in. But for these Indian cricket players, itis just another pitch to show their talent. With the kind of dedication,practice, passion, and talent they have achieved the best in both the fieldsnamely sports and business [/tag/business-2/]. Indian cricket team pla…
    StartupTalkyAshwini

    It also can moreover additionally be stated that social distancing issues had precipitated no sporting fixtures being held at some degree withinside the lockdown, forcing broadcasters to air. The company has become eagerly looking beforehand to the IPL for the equal.
    The first IPL wholesome the various Mumbai Indians team and Chennai Super Kings on September 19 have become into watched by 158 million site visitors and garnered a growth in viewing minutes at 11.2 billion minutes and the equal have become sustained withinside the second wholesome as well, BARC said. The business enterprise said a third of the TV site visitors watched IPL live an 44% of the TV households watched the fits.

    Growth in woman site ipl viewrship has become into higher the guys by 30%.Advertising volumes extended 15 % at some degree withinside the number one week of the cutting-edge year’s.It said massive income have been seen in purpose marketplace base for Disney Hotstar, the app broadcasting the IPL viewership fits, and moreover delusion sports activities.