According to reports, Apple is urging the Centre to loosen income tax regulations pertaining to the ownership of “high-end” iPhone equipment that the massive tech company supplies to its contract manufacturers. According to sources who spoke to Reuters, Apple executives have been in discussions with Indian officials in recent months to change the law to exempt the corporation from paying taxes for owning the equipment.
According to the article, the business is concerned that the taxes will impede its ability to expand in the nation in the future. For example, Foxconn and Tata, Apple’s contract manufacturers in India, have invested billions of dollars to establish facilities there.
However, the acquisition of these expensive tools for iPhone production accounts for millions of those costs. The report also asserted that contract manufacturers are limited in their ability to provide funds. Changes to the legacy law will make it easier for Apple to grow. India can raise its level of international competitiveness.
Apple Finds Income Tax Act, 1961 is the Biggest Issue
The Income Tax Act of 1961, which views foreign ownership of industrial equipment as a “business connection”, is at the heart of the controversy. As a result, Apple’s iPhone profits are allegedly subject to national taxes.
The article further stated that if Apple changes its “business practices” in the nation without persuading the central government to amend the tax regulations governing foreign ownership of equipment used in India, the corporation may be subject to billions of dollars in additional taxes.
According to reports, a top Indian official stated that talks were still going on and that it is a “tough call” because Apple’s expanded investments are “equally important. “Investments are needed in India. We must come up with a solution,” the official continued. The government apparently seems wary, though, because any modifications to the income tax regulations may make it less sovereign to tax a foreign corporation.
Apple on an Expansion Spree in India
This development coincides with the Cupertino-based titan’s aggressive expansion of its domestic production capability. As part of this, it started manufacturing the most recent iPhone 17 series in India as soon as it was released.
According to reports earlier this month, Apple exported a record $10 billion worth of iPhones from India between April and September, a 75% increase over the $5.71 billion it exported during the same period last year. As trade tensions between Washington, DC, and Beijing flare, the business intends to move all of its iPhone assembly from the US to India by early next year. The corporation is increasing iPhone manufacture in India at the same time as the export.
Foxconn’s new Bengaluru facility and Tata Electronics’ Hosur plant both started production in April of this year, bringing the big tech giant’s Indian manufacturing network to five locations. Foxconn has invested INR 15,000 Cr to strengthen its operations in the state and support internal R&D activities, according to a statement made a few days ago by Tamil Nadu’s industries minister, TRB Rajaa.
Quick
Shots
•Apple urges India to amend tax laws
affecting ownership of high-end iPhone production equipment.
•Current Income Tax Act, 1961 treats
foreign-owned industrial equipment as a “business connection,” subjecting
Apple to national taxes.
•Apple claims these taxes hinder
expansion and increase operational costs for contract manufacturers like
Foxconn and Tata.
•Talks with Indian officials ongoing,
but government cautious about modifying tax rules for foreign companies.
The massive Taiwanese electronics manufacturer Pegatron is constructing a new plant in Chennai with the goal of manufacturing 5G small cells for the expanding private networks industry in India. The plant will also be able to meet demand from other parts of the world, including Europe, Southeast Asia, and possibly North America, in a Moneycontrol interview.
The new plant represents Pegatron India’s next stage of investment in the country’s telecom manufacturing ecosystem, according to Jayant Moghe, AVP and Country Manager. According to him, the company is building its second Pegatron plant in Chennai to produce 5G tiny cells for the private 5G industry, which it anticipates will be a developing sector in the years to come, he told Moneycontrol.
Over the past four and a half years, Pegatron, one of the biggest electronics manufacturing services (EMS) companies in the world with $35–40 billion in global revenues, has been gradually expanding its telecom manufacturing footprint. According to Moghe, the Chennai facility would take advantage of India’s growing status as a hub for production and design to service both domestic and international clients.
Pegatron and Apple Bond in India
One of Apple’s main manufacturing partners, Pegatron, had been putting together iPhones at its plant in Chennai. Tata Electronics, however, has already taken over that factory and will keep making iPhones there. With Tata being the first Indian business to produce iPhones and taking over Pegatron’s operations, the decision represents a significant change in Apple’s India strategy. The forthcoming Chennai unit will first concentrate on 5G tiny cells, which are essential facilitators of private 5G networks utilised by businesses in automation, transportation, mining, and manufacturing.
Moghe did point out that Pegatron offers more than just radios as part of its telecom business. According to him, the company manufactures full 5G devices, including cameras, CPEs, Wi-Fi and GPON end-user devices, and AI modules. He also mentioned that the company is creating automation systems and cutting-edge AI hardware for use in smart factories.
He explained that Pegatron’s manufacturing vision combines hardware, networking, and artificial intelligence (AI), all of which the business is concurrently investing in internationally. In Batam, Indonesia, Pegatron already operates a fully connected private 5G-enabled factory that produces automation systems and AI-powered gadgets. The business intends to duplicate this model in India.
Pegatron Going Vocal for the Local
Prior to moving production to India, Moghe acknowledged that Pegatron currently designs its gadgets in Taiwan and handles new product introduction (NPI) procedures there. However, as India’s component ecosystem develops, the company anticipates increasing local sourcing and value addition over time. According to Moghe, the business would give local sourcing careful consideration in the future. The company will make the best localisation choices as the telecom component ecosystem grows.
Quick Shots
•Pegatron to set up a new plant in Chennai to
manufacture 5G small cells for private networks in India.
•Plant will also serve export markets including
Europe, Southeast Asia, and potentially North America.
•Second Pegatron facility in Chennai, focusing on
the growing private 5G sector.
•Pegatron is one of the largest EMS companies
globally with $35–40 billion in revenue.
Apple announced on 26 August that it will establish its fourth location in India next week, this time in Pune. The tech company that makes iPhones has significantly expanded its retail presence in India with the opening of the new Apple shop in Pune.
According to the firm, the new Apple store will give customers in Pune more options for exploring and buying Apple products. The services can also be experienced in person. According to Apple’s website, the Pune Apple store will open at 1 pm on September 4 in Koregaon Park.
Pune Store Launch Follows Mumbai, Delhi, and Bengaluru Openings
Days have passed since Apple’s third Bengaluru location opened. In 2023, the iPhone manufacturer made its debut in the Indian retail market, opening its first location in Mumbai and then in Delhi.
Apple said that through free events hosted by Apple Creatives, Today at Apple helps customers get started with their devices or advance their talents, whether in photography, music, painting, or coding. The event is intended to inspire and educate.
Apple’s Record Revenue Growth in India and Emerging Markets
While CEO Tim Cook had criticised the “evolving” tariff situation and estimated September-quarter tariff costs at roughly $1.1 billion, the Cupertino, US-based company recently reported revenue records in over two dozen markets, including India, in the June quarter earnings that exceeded street expectations.
Cook has also mentioned building new stores in India and the United Arab Emirates later this year during Q3 FY2025 earnings.
According to Tim Cook, the business witnessed double-digit growth in growing markets like India, the Middle East, South Asia, and Brazil, as well as growth in every geographic area of the iPhone.
Tim Cook on Tariffs and India’s Expanding Role
Cook added that the company saw an acceleration of growth in the vast majority of markets we track, including China and many emerging markets, and that double-digit growth across iPhone, Mac, and services was the driving force behind these results.
Apple set revenue records for the June quarter in more than two dozen countries and regions, including the US, Canada, Latin America, Western Europe, the Middle East, India, and South Asia. He said that the situation regarding tariffs is “evolving” and that the corporation had to pay roughly $800 million in tariff-related expenses for the June quarter.
“We project that the September quarter will result in an increase in our expenses of roughly $1.1 billion, assuming that the present global tariff rates, policies, and applications remain unchanged for the remainder of the period and that no new tariffs are imposed. Since a lot of things, including tariff rates, can change, this forecast shouldn’t be used to project future quarters,” he said.
The computer giant reported $94.04 billion in revenue for the June quarter, above Wall Street’s estimates by 10% year-over-year. Net profit was $23.42 billion, up 9.2% year-over-year.
Quick
Shots
•Store to offer hands-on Apple product
demos and “Today at Apple” free creative sessions.
•Part of Apple’s push to strengthen
brand presence in India.
•Double-digit sales growth across
iPhone, Mac, and services in Q3 FY2025.
•India, Middle East, South Asia, and
Brazil among fastest-growing markets for Apple.
Hundreds of Chinese engineers and technicians employed at Foxconn’s facilities, Apple’s primary supplier, were urged to leave as the company prepared to increase manufacturing of its next flagship iPhone in India.
According to various media reports, more than 300 highly qualified employees have left Foxconn’s iPhone factories in southern India. Although neither Apple nor Foxconn have made a formal statement, the timing and lack of response say a lot.
This advancement goes beyond a simple reorganisation of personnel. It coincides with rising tensions between Beijing and Western tech companies that are moving their manufacturing out of China, as well as the India-China border issue.
The loss of skilled Chinese technical employees is a blow to Apple, which has made significant investments to increase its manufacturing presence in India. In addition to putting devices together, these experts trained Indian workers and imparted decades of process knowledge developed inside Chinese mega-factories.
Chinese Government Clamping Down on Various Elements to Hamper the Production
In recent months, China’s crackdown on the exodus of talent, equipment, and technology has intensified.
A media source claims that the Chinese government has gently persuaded businesses and authorities to limit the flow of talented workers to countries like India and Southeast Asia and to cease exporting vital equipment.
It appears that the goal is to slow down the “China plus one” method that global corporations are using to protect themselves from geopolitical risk.
China has tightened control over APIs for the global pharmaceutical supply chain, limited exports of rare earth magnets used in electric vehicles, and, now, through its hold on Foxconn, has started to repress talented mobile manufacturing workers. Trade friction is no longer the only issue. Supply chain resistance is the cause.
Foxconn Swaps Chinese Engineers for U.S., Taiwan Specialists Amid Strategic Shift
The multinational electronics powerhouse has devised a different strategy to save its iPhone 17 production in India by bringing in specialists primarily from Taiwan and the US.
This development comes a day after it was revealed that Beijing had “forced” Foxconn Technology Group to return its Chinese engineers and technicians from its Tamil Nadu plant. Recalling workers is perceived as a tactic to thwart Western IT companies’ attempts to move their manufacturing out of China.
Additionally, it is perceived as an extension of the diplomatic dispute between China and India. The export of essential machinery needed to upgrade assembly lines to produce the iPhone 17, which is anticipated to be released by September of this year, was already being restricted by Chinese officials.
As anticipated, a media article stated that Foxconn already had a strategy to hire engineers primarily from the US and Taiwan. Furthermore, the problem only relates to the upcoming debut of the new iPhone 17 series.
For earlier versions, Indian technicians are already in charge. The replacement of the Chinese experts might take up to two months. The Ministry of Electronics and Information Technology (Meity), according to the report, stated that Foxconn and Apple have been aware of the potential loss of Chinese engineers for the past four to five months.
The import of essential equipment can still be an issue even if technicians are replaced. The iPhone 17’s price may rise as a result. However, according to industry experts, the average compensation for a US expert is approximately six times that of a Taiwanese expert.
Further, the average compensation for a Taiwanese expert is approximately 50–60% higher than that of a Chinese engineer. This could result in an increase in the production costs for the company.
India Benefiting from US-China Trade Tension
Trade conflicts between the US and China, which started under former President Donald Trump, are the direct cause of Apple’s entry into India.
These tensions have now developed into strategic actions on both sides, with China retaliating with limits on technology, talent, and raw materials and the United States providing tax incentives and trade agreements to nations like Vietnam and India.
Though it might not seem as dramatic, China’s most recent action might be just as destructive as a trade battle. The risk is growing on both sides for Apple, which intends to manufacture the majority of iPhones for the US in India by 2026.
Trump has once again called on Apple to “make in America” in his most recent campaign speech. However, Apple has so far steered clear of that route due to the high cost of US labour and a lack of experience with large-scale manufacturing.
Now that China is exerting pressure behind the scenes, even Apple’s backup plan in India can encounter difficulties.
In the months preceding the release of the iPhone 17, it will become evident if China has successfully halted the changing axis of tech manufacturing or whether Apple can withstand the transition without compromising its production targets.
Hours after revealing its new software at the Worldwide Developers Conference (WWDC) 2025 in California, Apple has made the iOS 26 developer beta update available.
‘Liquid Glass’ is a new UI design language that Apple has included in its developer beta to allow app developers to improve their apps before the software’s final release. This is the largest change. Given that it is beta software, there may be glitches, and the program itself may feel shaky, particularly in the early iterations.
Therefore, installing beta software is not recommended for users that use the device on a daily basis, as per various tech experts. To utilise it on Apple devices, wait for the official launch.
How Liquid Glass Works?
Apple’s latest design interface language, Liquid Glass, is translucent and acts like glass in real life. It cleverly adjusts its hue to light and dark conditions based on the material around it.
Buttons, switches, sliders, text, tab bars, and sidebars for app navigation are just a few of the tiny elements that users interact with, according to Apple’s statement on 10 June.
Notably, the updated design is compatible with iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and tvOS 26 for the first time.
Refining iPhone Experience Through Apple Intelligence
The iPhone experience is improved by Apple Intelligence, which also makes it easier for consumers to complete tasks and opens up new ways to interact with the screen.
Messages, FaceTime, and Phone all have live translation built in to facilitate multilingual communication by instantly translating text and audio. Apple-built models that operate fully on the device enable live translation, ensuring that customers’ private chats remain private.
Visual intelligence expands on Apple Intelligence by enabling users to search and interact with everything they see across apps on their iPhone screen.
Users can search Google, Etsy, or other compatible apps to find related images and products, or they can ask ChatGPT questions about what they’re seeing onscreen to find out more.
Additionally, visual intelligence may identify when a user is viewing an event and recommend that they add it to their calendar, updating important information such as the date, time, and location.
Users may express themselves in even more ways with Genmoji and Image Playground, such as by combining their favourite emoji, Genmoji, and descriptions to create original content. These days, shortcuts are smarter and more potent than before.
In addition to seeing specific actions for features like Writing Tools and Image Playground, users may access intelligent actions, a whole new set of shortcuts made possible by Apple Intelligence.
Users can now view their complete order details and progress notifications in one location, even for transactions made outside of Apple Pay, thanks to Apple Intelligence’s ability to automatically recognise and compile order tracking information from emails received by delivery carriers and merchants.
Furthermore, any app can now directly access the on-device foundation model at the heart of Apple Intelligence thanks to a new Foundation Models framework. This gives developers access to powerful intelligence that is quick, built with privacy at its core, and accessible offline through free AI inference.
Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines its success in the consumer realm. This is why Apple has always taken steps to keep its marketing process free of new market challenges in its attempt to penetrate deeper into the market.
Apple Inc. is one of the world’s most valuable brands; this is no surprise to many, as according to Brand Finance, Apple’s brand is valued at USD 574.5 billion in 2025, making it the world’s most valuable brand. It stays ahead of its nearest competitor, Microsoft, which is valued at USD 461 billion. The brand has been voted the winner of the CMO Survey Award for Marketing Excellence for ten consecutive years. This is because Apple has had consistent marketing excellence built into its core principles, which other companies will benefit from learning from and applying.
Apple’s marketing strategy is so effective that it has become a benchmark for other companies that want to achieve the same global popularity, revenue growth, and staying power.
Marketing is not just limited to advertising the products and services to the end customers. It also entails the determination of complete channels through which a product or service is going to be introduced in the niche market, as well as its promotion throughout the potential customer base in order to encourage them to buy the product. This is exactly what Apple is good at doing; it creates an awareness of the product, has an effective marketing strategy, and also focuses on developing a need for the product among other market sectors.
The iPhone, iPad, Apple Watch, Mac, and Apple TV are all products that have revolutionized their respective market space, and their success is a direct result of their marketing strategies.
Apple goes way beyond what other brands do; they focus on creating products for their target audience and loyal customers who truly believe the company’s products improve their lives. So why has Apple remained a consistently excellent marketer for over a decade? Let’s look at its marketing strategy to find out.
Product: Apple is a company that offers a wide variety of products. These include the MacBook, iPad, iPhone, Apple TV, iPod, Apple Watch, digital content, software, accessories, and cloud services. This diversification demonstrates the brand’s commitment to innovation and customer satisfaction. Furthermore, with recent developments like VR boxes and Apple glasses, Apple is constantly pushing the boundaries of technology.
Pricing: Apple uses two main pricing strategies for its products: Premium pricing and Freemium pricing. The premium pricing strategy involves setting prices higher than competitors’ due to Apple’s unique products, which result from their innovative designs. Customers are willing to pay for the brand’s premium quality, despite it being more expensive. On the other hand, the Freemium pricing strategy provides customers free access to basic products or services while charging extra for advanced features.
Place: Apple employs a multi-channel marketing mix strategy that utilizes online and offline distribution channels. The company offers its products through its own Apple Store locations, official company websites, and online stores. Additionally, Apple has partnered with telecom companies such as Verizon and AT&T to sell iPhones. Authorized resellers also offer Apple products through online stores like Amazon and eBay.
Promotion: The company uses various promotional techniques to market its products. These include advertising, sales promotions, personal selling, and public relations. Apple products are advertised on prominent websites, and sales promotions are run in stores or by authorized sellers. Personal selling involves informing customers about the product to persuade them to purchase. Finally, public relations helps the company to build its brand image. The marketing of Apple focuses on simplicity, innovation, and creating a strong emotional connection with customers. Apple promotion strategy focuses on simplicity, innovation, and emotional connection to attract and retain customers.
Apple is known for making stylish, easy-to-use, and advanced tech products. It carefully chooses its audience to create a premium and exclusive feel. Here are the key groups Apple targets:
1. Tech Lovers & Early Buyers: People who love new technology and want the latest devices. They often work in creative fields like design, video, and music, where they need powerful tools.
2. Creative Professionals: Photographers, designers, musicians, and filmmakers who need strong hardware and great software like MacBook Pro, iPad Pro, Final Cut Pro, etc., to do their work well.
3. Students & Teachers: Apple helps in schools and colleges with tools like iPads, Apple Pencil, and learning apps. It also offers student discounts and special teacher programs to build loyalty early.
4. Rich & Premium Buyers: Apple is a luxury brand. Wealthy customers choose Apple for its elegant design, high quality, and status symbol. They love the brand’s image and style.
5. Health & Fitness Users: With Apple Watch, Apple targets people who care about fitness and health. It tracks workouts, heart rate, and gives health tips, making it popular with fitness lovers.
6. Loyal Apple Fans: Some people just love Apple. They always buy the latest iPhones, Macs, and updates. Apple rewards this loyalty with great design, smooth experiences, and constant innovation.
Top Reasons Apple Marketing Strategy Has Been Successful
1. Apple Keeps Its Product Presentation and Marketing Simple
Apple iPhone 16 Product Presentation – iPhone Marketing Strategy
Apple follows the philosophy that simplicity is better in its products. They don’t overwhelm their targeted customers with too many choices, options, or even parameters.
Apple lets its products speak for themselves and keeps its messaging and visuals simple. They know that their products will sell without relying on expensive advertisements.
This strategy is also seen in their logo, a simple apple with a missing corner. Even their retail stores are designed for testing and checking out the products rather than just buying the boxes.
The products have short names that are easy to remember, and along with that, it has well-appreciated sleek and minimal designs with simple color schemes. The company also reduces confusion by simplifying its web and sales copy by using simple and direct words, and it continually stresses the benefits that consumers need.
This is part of their brilliance in content marketing, where they produce high-tech products without high-tech terms. Apple’s advertisements and marketing strategies don’t just convey specifications and features but rather how the product can change your life and make it better.
2. Apple Knows Its Target Audience and How to Reach Them
Apple’s Target Market Age Distribution
Apple has worked hard to find its target audience, it understands its audience’s likes, dislikes, habits, and language they want to use. By simplifying the marketing process in a language that the audience understands, an amazing bond is formed between a prospective customer and the brand, and a lasting connection is formed for an existing customer. Apple does mention all its specifications and technical details, which are usually below the fold rather than on the front.
When a customer visits the website, they have to scroll past the beautiful and aesthetically designed product images and large font, simple copy telling them about the benefits of the product.
Apple advertisements show happy people having a great time with the simplicity of their iPads.This consistent display of positive emotion in Apple’s marketing strategy is one of the driving forces behind its sales. They’re not selling more storage or battery life, but way more than that.
For example, the iMac product advertisements portray iMac as not just “a computer,” it helps make your computing experience exciting and pleasurable orthe iPhone isn’t just “a smartphone,” it lets you put the power of an Apple computer in your phone.
3. Apple Provides A well-Appreciated Customer Experience
Apple Retail Store Experience – Marketing Strategy of Apple
Apple holds the customer’s experience in high regard. The experience can include every element, including comparing different product versions to each other, trying out new products in the retail store, buying the item, receiving it, unboxing it, and setting up the device. All the devices are carefully crafted according to the company’s specifications to appeal to the consumer’s requirements.
For example, when it comes to installation, one of the things Apple fans truly appreciate about Apple computers is that it is very easy to set them up. This is why Apple spends a lot of money and thousands of hours testing and replicating to refine its designs.
The retail store is also carefully designed with warm lighting and monochromatic color schemes, and the layout of the store features all that appeals to the shopper’s requirements.
Apple Watch Series 9 – Marketing Strategy of Apple
Another prominent reason that makes Apple successful in its marketing strategy is its commitment to carbon neutrality. In 2020, Apple achieved carbon neutrality for its corporate emissions worldwide and introduced its “Apple 2030” climate goal, committing to be 100% carbon neutral for its products and supply chain by 2030.
In September 2023, Apple launched its first carbon-neutral product with the Apple Watch Series 9. These watches meet strict criteria: they use 100% clean electricity for manufacturing and product use, incorporate 30% recycled materials, and cut air transportation for shipping by 50%, resulting in a 75% reduction in product emissions.
Apple’s green efforts extend to its packaging, targeting 100% fiber-based packaging for the Apple Watch and over 99% for the iPhone 15. These environmentally conscious initiatives are seamlessly woven into the marketing strategies of Apple company, further enhancing its eco-conscious and forward-looking brand image. Their long-term goal is a 90% emissions cut by 2050, a commitment that not only resonates with consumers but also reinforces Apple’s dedication to sustainability and innovation.
5. Apple Creates Mystery and Hype Around the Product
Usually, when a company launches a new product in the market, the marketing team will reveal details and information about the new product. The reason behind this is to tell customers everything about a product to get them excited and build anticipation. However, when it comes to Apple, it takes a new and unique approach, creating excitement by withholding information around new products as it teases them out. Apple marketing objectives focus on building brand loyalty, highlighting innovation, and reaching a global audience through simplicity and user-focused strategies.
This is why the marketing strategy of the Apple company involves creating mystery around product launches, which is considered one of their best tactics. It is a clever approach as it turns the target audience into loyal fans, as this will make them curious, encouraging them to search for more information and share everything they find about the product.
For more than ten years, Apple has worked hard to build a community of loyal users, customers, and fans around the world. Apple’s marketing strategies include making customers want to belong to that community as it is deemed to be “cool”. Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understood them and was likethem.
Even small brands, taking inspiration from Apple marketing strategies, can build a community of devoted users and customers by fostering a strong and engaged user community. It’s crucial to get clear on your company’s brand values and personality, as exemplified by the marketing strategies of Apple, to establish a connection with your audience.
Another important step is to make sure that the marketing copies and content express and resemble those values and personalities. The website must be consistent with the words you chose to describe your brand, from graphics to fonts to color schemes.
What makes perceived value so important from a company perspective is that customers may be willing to pay a higher price because they deem the brand high quality or a higher status symbol. This is at the heart of Apple’s continued success over its competitors. The Apple marketing strategy strategically capitalizes on creating a perception of innovation, design excellence, and exclusivity, which enhances the perceived value of their products, leading consumers to willingly invest in the brand at premium prices.
In the last months of 2017, Apple captured 87% of total smartphone profits despite Samsung selling more phones. This demonstrates Apple’s strong market dominance in the smartphone industry. Apple advertising strategy focuses on simplicity, emotional appeal, and highlighting product innovation without overwhelming details.
This is also an integral part of Apple inc marketing strategy. The company has its relationship in Hollywood. In a federal court, Apple revealed that it relies heavily on product placement.
Apple Product Placement in Legally Blonde Movie – Marketing Strategy of Apple
According to Phil Schiller, an Apple Fellow (earlier Apple SVP of global marketing), “Apple’s employees work closely with Hollywood on so-called product placement so its gadgets are used in movies and television shows.”
It’s intelligent for the company, as the cost is less than the hardware itself, and offering it up for free can reduce a lot of money that is put into advertising television and film budgets while putting the products, following an effective Apple advertising strategy, in the spotlight in front of millions of people.
9. Less is More
Apple uses a simple marketing and design approach. Did Steve Jobs start this idea? by saying, “Let’s make it simple. Really simple.” Apple’s ads avoid prices, long texts, slogans, or tech complexity. Instead, they use their bitten apple logo, which is instantly recognized.
Apple’s products, like iPhones and MacBooks, are sleek, user-friendly, and have simple names. They focus on being easy to use, with high-tech details in the background online. This minimalist strategy helps Apple attract customers without overwhelming them. Apple marketing strategy analysis shows a focus on simplicity, premium positioning, emotional appeal, and strong brand loyalty through innovation and seamless customer experiences.
Apple cares about sustainability because it helps its image and builds customer trust. They aim to be 100% carbon neutral for all products and their supply chain by 2030. Their Apple Watch series is already carbon neutral, and they use eco-friendly packaging.
By going green, Apple improves its brand image, makes customers happier, and stays ahead of less sustainable competitors. It also strengthens ties with stakeholders.
Conclusion
Apple is one of the leading trillion-dollar companies in the world. What is the secret behind its success – Apple’s marketing strategy? Apple marketing plan emphasizes minimalist design, customer-centric messaging, and promoting sustainability to enhance brand loyalty and market leadership. It has always placed itself in the premium market and markets its products to high-end customers. Many brands still can’t figure out how Apple has such loyal customers, and the reason is its ingenious marketing strategies.
FAQs
How does Apple promote their products?
Apple promotes products through simple ads, its iconic logo, launch events, and a focus on innovation and user benefits.
Why is Apple so successful at marketing?
Apple knows its audience, so instead of bombarding them with specs, it keeps its keynote simple with aesthetically designed product images and a large font.
What is Apple’s marketing strategy objective?
The target audience of Apple is high-end product users so it focuses on premium branding and ensures to provide unmatched customer service.
How does Apple market their products?
Apple markets its products with sleek designs, minimalistic ads, emotional storytelling, launch events, and a focus on user experience.
What is Apple company marketing strategy?
Marketing Strategy of Apple company centers on creating a premium brand through innovative design and user experience, while also emphasizing sustainability initiatives to enhance its eco-conscious image. The company builds customer loyalty through storytelling and ecosystem integration.
When Apple thinks about making a new product, what are some of the customer needs, they consider?
Apple considers customer needs for innovation, usability, and design, prioritizing features that enhance user experience and align with evolving technological trends. The company focuses on creating products that seamlessly integrate into users’ lives, offering both functionality and aesthetic appeal
How does Apple get their products to their customers?
Apple delivers its products through Apple Stores, online platforms, authorized resellers, and direct shipping.
What is Apple target audience?
Apple target market includes tech-savvy individuals, creative professionals, and premium customers who value quality, innovation, and user-friendly designs.
How does Apple advertise their products?
Apple advertises its products through simple, minimalist ads, emotional storytelling, high-profile product launches, and its iconic logo, often avoiding detailed explanations or complex terminology.
After years of waiting, WhatsApp is finally releasing a dedicated iPad app. A dedicated iPad app has now been hinted at by the well-known instant messaging software.
In response to a user’s request for an iPad app, the official WhatsApp account on X (previously Twitter) recently used the “eyes” emoji, suggesting that users of Apple iPads would soon be able to utilise the eagerly anticipated iPad version for WhatsApp.
A native WhatsApp app for iPadOS has been in beta testing through Apple’s TestFlight program for almost two years. Those who have had access to the beta program describe a generally stable experience, despite the fact that it is now full and cannot accept more testers.
This prolonged testing period indicates that before a larger distribution, WhatsApp’s parent company, Meta, is carefully ensuring a stable and seamless user experience.
Features of the New App
It is anticipated that users will be able to view their WhatsApp discussions on their own while their iPhone is not online thanks to the upcoming iPad app.
This “companion mode” feature, which keeps calls and messages end-to-end encrypted across connected devices, replicates the experience now offered by WhatsApp on desktop and online. Compared to merely using the iPhone app or the web version, the interface is expected to be more user-friendly and aesthetically pleasing due to its optimisation for the iPad’s larger size.
The official date of the WhatsApp iPad app’s public release has not yet been disclosed. The wait for a native WhatsApp experience for the iPad, however, might not be long given the recent social media tease and the continued beta activity.
WhatsApp to Gain More Popularity in the US
Meta has been working to greatly enhance the WhatsApp messaging experience on all devices over the past few years. In 2023, it redesigned the Mac app with improved performance and new capabilities like video calling and group audio.
Higher-Quality voice and video calls, voice message transcription, multi-account support, and other helpful features were added to the messaging platform itself. Last year, WhatsApp’s iPhone app was also updated, giving it a more contemporary appearance and feel.
WhatsApp reached the milestone of 100 million monthly active users in the United States in July 2024. Quick updates, such as a specialised iPad software, will only hasten the platform’s expansion and uptake across the nation.
Why Now?
Although there has long been a drive for a tablet-friendly version of WhatsApp, Meta’s recent emphasis on multi-device compatibility set the stage.
WhatsApp’s multi-device beta was finally released in 2021, allowing users to use the service across numerous devices without requiring a phone connection.
This made it possible to build the technological framework for an independent iPad app.
Furthermore, the lack of WhatsApp—a crucial communication tool—became more apparent as Apple’s iPad, with its M-series CPUs and productivity features, increasingly presents itself as a laptop substitute.
To satisfy American demand, Apple is dramatically increasing production of the Pro variants of its upcoming iPhone 17 series in India this year.
Despite U.S. President Donald Trump’s concerns about Apple’s growing manufacturing presence in India, the move underscores the nation’s growing role in the tech giant’s global supply chain strategy and indicates that the company’s expansion plans remain unchanged.
According to a media report, Apple intends to source the majority of the US iPhone demand from India, and the US has one of the largest demand for iPhone Pro models, so the scale-up of the Pro models of the forthcoming iPhone 17 series will take place this year. The scale-up is also a result of India’s growing demand for Pro models.
Foxconn, Apple’s biggest contract manufacturing partner in India, will increase production of the iPhone 17 Pro model, the source claimed. While Tata Electronics is also engaged in the trial manufacture of components like casings for the new lineup, Foxconn has begun producing the iPhone 17 series in India.
Last year, Apple started producing high-end iPhone Pro models at its Foxconn facility in Sriperumbudur. In contrast to the mid-twenties in India, where 50–60% of all iPhone demand is for Pro versions, another source stated that this percentage is also anticipated to increase in 2025.
Apple Standing Firm on its Decision
According to a media report, Apple’s plans for development in India also state that the company’s policy has not changed in spite of comments made by US President Donald Trump that criticised it.
Additionally, the business maintains constant communication with the Indian government, assuring it of its ongoing dedication to India as a significant manufacturing hub. The expansion is expected to continue this year, according to the study.
Since India is one of the key markets, Apple’s investment ambitions there have not changed. Speaking to Tim Cook, the CEO of Apple Inc., on May 15 in Doha, Qatar, U.S. President Donald Trump stated that unless it is expressly for that market, there is no reason to establish plants in India.
Trump’s Advice to Tim Cook
After speaking with Apple CEO Tim Cook in Doha, Trump informed him that his administration has no interest in Apple constructing in India and that they can handle themselves. Trump went on to say that he and Tim Cook had a minor disagreement yesterday. “I am treating you very well,” he added to his friend Cook.
Trump further stated, “I’ve heard that you’re building all over India with the $500 billion you’re coming up with. You shouldn’t construct in India, in my opinion. Since India has some of the highest tariffs in the world, it is very difficult to sell there, but if you want to take care of the country, you may build there.”
Trump added that India has made the United States an offer in which they essentially agree to charge America no tariffs at all.
Apple is being treated quite well by the US government, which has tolerated all of its Chinese plants for many years. The US government currently opposes Apple’s decision to produce in India. India is capable of taking care of itself.
At its Hosur facility, Tata Electronics is dramatically increasing the volume of enclosures it produces for Apple’s iPhones. According to a media report, Tata Electronics wants to triple its current capacity of about 50,000 enclosures.
The ramp-up will probably occur before Apple’s annual product introductions, which happen in September. This is the second phase of the Hosur facility’s build-out. Before the fire that occurred at the facility in September of last year, Tata Electronics had reached a capacity of roughly 50,000 enclosures, according to the article.
This setback prompted the company to halt its rapid expansion. After the fire, it took them a while to get back on track. However, the capacity has returned to its pre-fire levels.
India to Become iPhone’s Manufacturing Hub
The expansion drive by Tata Electronics follows recent remarks by Apple CEO Tim Cook that India will take over as the main location for iPhone production for US-sold devices. During Apple’s Q1 earnings call on May 1, Cook stated that the company anticipates that the majority of iPhones sold in the US will be made in India during the June quarter.
He went on to say that practically all iPad, Mac, Apple Watch, and AirPods items sold in the US would be made in Vietnam. With his statement regarding India, Cook signalled a dramatic change in the Cupertino-based company’s production approach and solidified the notion that Apple was, in fact, seeking to diversify its supply chain away from China.
Apple’s Indian vendors are doing all in their power to seize this chance.
Apple Moving Away for China
Tata Electronics announced earlier this year that it has purchased a 60% controlling interest in Pegatron Technology India (PTI). Less than a year ago, in March 2024, the company acquired Wistron’s India operations, which were situated in Narsapura, Karnataka.
This was interpreted as an attempt by the business to solidify its position inside the Apple global value chain (GVC). Additionally, a media outlet revealed last week that Jabil, another Apple supplier, was also considering expanding the production of its AirPods casings in India. All of this is indicative of Apple’s larger effort to diversify its Chinese supply base in the face of persistent trade tensions between the US and China and uncertainty surrounding global tariffs.
For example, Foxconn’s India division, another Apple supplier, has benefitted greatly. It is anticipated that the Tainwanese contract manufacturer will continue to increase its investments in mobile assembly in India.
The company is expanding into new production locations in India and diversifying its portfolio, as evidenced by the construction of a massive factory in Bengaluru and a brand-new facility in Hyderabad that is focused on AirPods.
A second Foxconn facility in Bengaluru is preparing to begin shipments as early as next month, while Apple has begun production at a brand-new Tata Electronics plant in Tamil Nadu.
Given the growing trade tensions between Washington and Beijing, these events represent a significant step in Apple’s strategy to diversify its supply chain and lessen its dependency on China.
Apple is acting quickly to protect itself from the threat of new US tariffs on Chinese imports, some of which are reportedly above 100%.
Although the US administration has indicated that this could change in the upcoming weeks, the corporation has so far been exempt from the worst of the trade war tariffs on electronics. India is now a vital component of Apple’s worldwide jigsaw because of this uncertainty.
iPhone’s Production in India is Scaling Up
Older iPhone models are now being produced on a single line at the new Tata plant in Hosur, southern India.
According to media reports, Foxconn’s impending $2.6 billion factory in the capital of Karnataka is anticipated to begin trial production of the iPhone 16 series soon. When fully operational by the end of 2027, the plant is expected to create about 50,000 jobs and be able to produce between 300 and 500 iPhones per hour at full capacity.
Apple Moving Away from China
There is more to Apple’s intention to increase its manufacturing presence in India than merely reacting to trade constraints. It’s a calculated restart. India now produces around 18% of the world’s iPhones, compared to China’s more than three-quarters, according to Counterpoint Research. And Apple wants a big increase in that share.
By the end of 2026, the tech giant plans to move the majority of iPhones headed for the US to Indian factories. That urgency is supported by the numbers. Apple delivered a record 600 tonnes of iPhones to the US from India in March alone, totalling an incredible $2 billion. More than half of that volume came from Foxconn.
Despite being a relatively new supplier to Apple, Tata has become a significant player. With these additional facilities, Apple now has five significant plants in India that are jointly operated by Tata and Foxconn.
A media report claims that the factory where the iPhone 16 and 16e models will be constructed can generate between 300 and 500 iPhones per hour.
China has lost around $150 billion in electronics exports to the US, giving nations like Mexico, Vietnam, and India the chance to profit from the redirected investment and production.
Another benefit for Apple is that the minimum wage in China is significantly lower than that in the US, at about $2.10 per hour. However, as businesses look for alternatives to China, India is becoming more and more appealing due to its even lower labour costs.
