Entrepreneurship is one of the growing niche in recent times, and the startup ecosystem is evolving as more individuals are gearing up to work on their own startups with unique and actionable ideas. Startups with a vision and a roadmap to make a fortune out of it are often funded by venture capital and investment firms. Such firms offer private equity finances to startups in need of funds, for a fraction of the company itself. Larger corporations including Google and Jio haven’t held back from this either.
Flipkart has made quite some investments in the recent times, and has invested in startups both in India and abroad. As of now, Flipkart has made 24 investments along with 15 acquisitions including Scapic, Walmart India, eBay and others. Flipkart also has a separate program for Indian startup funding called the Flipkart Leap. Here we discuss and compare the top 10 startups funded by Flipkart, their solutions and funding amounts.
Rishabh Rathi
PhonePe
Mech Mocha
Universal Sportsbiz
Liv.ai
Ninjacart
ANS Commerce
Entropik Tech
Shadowfax
Scapic
Fashinza
PhonePe
Purbalee Dutta
PhonePe is an Indian digital payments service founded in the December of 2015, and has raised since $1.4 billion in 12 rounds of funding. Walmart and Flipkart are the most recent investors of PhonePe, and while its latest funding round closed in the December of 2020, PhonePe acquired Zopper back in 2018. PhonePe allows users to recharge their mobile phones, pay bills, find stores that accept digital payments and make digital transactions, and a lot more. PhonePe has recently rolled out a new solution for business called the PhonePe Switch, that furnishes users with access to over 273 million PhonePe users, while being cost effective.
Mech Mocha
Mech Mocha is India’s first real-time multi-player social gaming platform based in Bengaluru. It was founded in 2014 and has since raised about $9.9 million from 5 funding rounds and 8 investors including Blume Ventures and Flipkart. While their latest funding closed in the November of 2018, Shunwei Capital and Neoplux are its most recent investors. While its lead investors were Shunwei Capital and Accel, Mech Mocha was recently acquired by Flipkart, the E-commerce giant of India in November of 2020 for an undisclosed amount.
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Universal Sportsbiz
Universal Sportsbiz is an Indian youth-centric fashion brand house, and has so far raised over $33 million from 3 investors including Flipkart, Accel, and Alteria Capital over 4 funding rounds. Universal Sportsbiz has catered to the Indian Fashion Industry with trending products and celebrity tie-ups. Based in Bangalore, Universal Sportsbiz was quick to be recognized by the youth and fashion enthusiasts, and became a key player in its category with its portfolio including Wrogn and Imara. Moreover, with amenities such as order tracking, shipping, order cancellation, and return and exchange, it has made a firm grip in the Indian market, and is looking to expand further.
Liv.ai
Liv.ai is an AI based speech recognition startup founded in 2015, and was only funded by Astarc Ventures in the May of 2017 until it was acquired by Flipkart in the August of 2018 for an undisclosed amount. Liv.ai comprises of a team of innovative tech and AI enthusiasts who are committed to deploying and integrating Deep Learning with products that can easily manage routine and repetitive tasks with ease. Flipkart’s acquisition of Liv.ai would mean that it is keen to develop a competitor to one of its key rivals in the Indian markets, Amazon and Amazon Alexa.
PV Vyshnavi
Ninjacart
Ninjacart is a B2B produce supply chain for farmers and manufacturers to connect to retailers, and has raised over $192 million in 11 funding rounds from 19 investors including 6 lead investors. While the investors of Ninjacart include some big names such as Walmart and Flipkart, its latest funding round was closed in the October of 2020. Through the use of innovation in technology, Ninjacart strives to offer solutions on supply chain problems, and delivers fresh produce from farmers to businesses within 12 hours. It helps farmers with faster payments along with a revenue hike by about 20%, along with doorstep delivery for retailers.
ANS Commerce
ANS Commerce, founded in 2017, is a complete solution for E-commerce business, connecting brands to their customers and allowing business owners to focus on the products. ANS Commerce has so far raised $25K in the Grant round from Flipkart leap, Flipkart’s accelerator for Indian startups, and offers a Brandstore, performance marketing, marketplace management, along with warehousing and fulfillment, as a complete suite of business and E-commerce solutions. Moreover, with its onboarding support, sales focused approach, along with omnichannel strategies help you enhance revenue growth seamlessly.
Vibhavari Madki
Entropik Tech
Found in 2016, Entropik Tech is an AI powered emotional intelligence platform based in Bengaluru, and has so far raised $9.3 million over 4 funding rounds from 9 investors, including the likes of Flipkart Leap and Bharat innovation fund. With a humongous database of 16 million unique user emotion data, 20K testings, along with 100 million testers on panel, Entropik uses human emotions for displaying ads customized to your specific interests and connections, develops custom UI/UX designs, and offers an amazing shopping experience. A leader in EmotionAI, Entropik helps brands measure customers’ cognitive responses to their content and products.
Shadowfax
Shadowfax, founded in 2015 and based in Bangalore, is an on-demand logistics network and a one stop delivery solution, and has raised over $119 million from 13 investors over 6 funding rounds. With some industry giants as their investors including Flipkart and Qualcomm Ventures, Shadowfax exhibits 4 lead investors, with the most recent fund raised in December of 2019 in Series D funding round. The solutions offered by Shadowfax include Now, a hyperlocal service, Connect, the logistics service, along with E2E and Next, an integrated 3PL service with tracking and system monitored pickup and assisted task management.
Relevant Read:
Scapic
Scapic is an augmented reality startup founded in 2016 and based in Bangalore, and had initially raised $500K from 3 investors until it was acquired by Flipkart in the November of 2020, for an undisclosed amount. Scapic started out as a simple and intuitive tool to build AR, VR, and 3D experiences without the use of code, and has since endeavored to offer immersive commerce to viewers and E-commerce customers with 3 dimensional view of products. With Scapic, customers will be able to virtually try out wearable products, create and view realistic images, and also view and monitor metrics to see growth and performance.
Fashinza
Fashinza, founded in 2020 is a Gurugram based B2B fashion and apparel manufacturing marketplace, and has since raised $2.6 million over 2 funding rounds and 6 investors including Flipkart Leap and Accel. Fashinza connects you to the best manufacturers in the industry, and takes complete ownership of tasks ranging from design to delivery, with users getting to choose the fabrics and the techstack. Moreover, Fashinza sets you up with with the right manufacturer based on your budget and requirements, and strives to offer solutions for global supply chain challenges with technology and sustainability.
Conclusion
Flipkart, a startup founded in 2007 by Binny and Sachin Bansal, has grown immensely since its conception, and has come a long way from raising funds to investing in other startups. This depicts an exemplary growth of a startup with a vision, and speaks volumes, suggesting the Indian startup ecosystem has evolved under percipient entrepreneurship, and the future of the Indian startup ecosystem, although full of room for improvement, is on the right track.
