Tag: 📝Interviews

  • How Flentas is Revolutionizing Cloud Consulting with AI: Insights Straight from the CEO!

    Join StartupTalky on an enlightening journey as we explore the visionary insights of Mr. Mandar Navare, CEO and Co-founder of Flentas. Discover how Flentas is revolutionizing cloud consulting through seamless AI integration, offering end-to-end solutions to empower businesses. Gain insights into their cutting-edge GenAi services and their transformative applications across various industries.

    Discover how Flentas stays ahead of the curve, utilizing AI to optimize business processes and enhance customer experiences. Now, let’s get into the understanding of Mr. Navare’s perspectives on the evolving role of AI within Flentas and the broader IT industry.

    StartupTalky: Could you provide an overview of Flentas, including the primary services or solutions it offers to clients? 

    Mr. Navare: Flentas is a Cloud Consulting Company and an AWS Advanced Consulting partner, offering end-to-end cloud services empowering organizations to reap the benefits of the latest enterprise technology in the shortest amount of time possible.

    Our comprehensive suite of cloud services caters to the diverse needs of businesses, right from infrastructure assessment, cloud readiness assessment, to creating a cloud migration strategy and executing the move to the cloud. We then assist customers with managing the managing cloud resources, optimizing cloud costs, and ensuring the security and compliance of the client’s cloud environment. Other services include GenerativeAi solutions, cloud-native application development, devops implementations, big data consulting & analytics solutions.

    With a team of certified cloud experts, Flentas offers personalized guidance and support throughout a customer’s cloud journey, ensuring a seamless experience from initial strategy development to implementation and ongoing optimization. 

    StartupTalky: How does Flentas integrate AI technologies into its products and services, and what specific benefits does this integration offer to clients? 

    Mr. Navare: Flentas integrates AI technologies into its products and services by leveraging AI algorithms and machine learning models to automate processes, improve efficiency, and enhance user experience. This integration offers several benefits to clients, which includes automating routine tasks and processes, personalized user experiences, increased security by recognizing patterns in user behavior and detect anomalies that may indicate a potential security breach, scale up or down basis user demand, and cost savings as AI algorithms can detect and shut down idle resources. 

    StartupTalky: Could you provide insights into Flentas’ GenAi services and its application across industries like FinTech, EdTech, HealthTech, and Gaming? 

    Mr. Navare: With a focus on customer satisfaction, transparency, Flentas aims to help businesses establish advanced GenerativeAi infrastructure across their environments, integrating GenAI and deep learning capabilities with data analytics to reinvent business operations, service delivery, decision-making, and customer management. By providing advanced GenAI infrastructure, AI-driven tools, and platforms that enable faster, more personalized, and efficient service, we also help curtail costs, ensure compliance, and enhance customer satisfaction.   

    FinTech: Intelligent KYC using IDP (Intelligent Document Processing) techniques, enhanced customer experience with chatbots and virtual assistants 

    EdTech: individual learner’s needs, abilities, and interests, and generate personalized content to enhance their language learning experience, provide feedback in real-time ensuring intelligent tutoring, feedback and error correction etc.  

    HeathTech: Access huge customer data with the help of chatbot, digitalize current patient medical records and clinical notes, transform internal processes 

    Gaming: We help gaming studios to build and operate custom large language models and generative AI models trained with their own data, enabling them to create intelligent chat systems, professional content, and digital simulations that deliver innovative and engaging gaming experiences to players. 

    StartupTalky: How does Flentas see the role of AI evolving within the company and the wider IT industry? 

    Mr. Navare: We believe AI is essential for optimizing business processes, supporting decision-making, and creating personalized services. AI presents significant opportunities in areas such as data analysis, automation of routine tasks, personalized customer interactions, risk management, and trend forecasting.  

    StartupTalky: Can you share examples of AI-powered solutions Flentas has created to tackle tough business problems for clients? 

    • Improve customer experiences with generative ai powered chatbots and virtual assistants  
    • Boost employee productivity through automated report generation, employee assistant interface, accelerate application development through code generation 
    • Accelerate process optimization through document processing, data augmentation, and supply chain optimization  

    Mr. Navare: We offer a wide range of AWS services and generative AI techniques that offer practical use cases for businesses, from Intelligent KYC using IDP (Intelligent Document Processing) techniques to personalizing shopping experiences, enhancing customer support and much more. 

    StartupTalky: Could you discuss your approach to forming alliances and partnerships in the AI field to support business growth strategy? 

    Mr. Navare: We are helping customers to build digital capabilities and we are planning to stitch Gen AI into digital to move things faster for customers. We are working with Global ISVs to make the power of LLM accessible locally. 

    StartupTalky: What are the upcoming AI projects or initiatives that Flentas is planning to pursue in the near future? 

    Mr. Navare: We are working with a prominent FMCG to automate bidding system with the help of GenAi. By automating the bidding system, the customer will be able to improve overall efficiency, reduce costs, and increase competitiveness.  

    In the financial services industry, we are working with a leading FSI to enhance the customer experience and onboarding process with the help of GenAI technologies. By implementing a personalized and intuitive onboarding process, the customer will be able to improve customer satisfaction, reduce drop-off rates, and increase customer loyalty. 

    Furthermore, we are assisting a large fintech company to improve their customer service with the help of GenAI-powered bots. By providing a conversational and intelligent interface for customers to interact with, the client will be able to reduce response times, improve customer satisfaction, and reduce operational costs.


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  • AI Will Not Replace Humans From Workforce in Asia: Debarati Guha

    Since artificial intelligence was first presented to the public, it has quickly become the topic of conversation in the world. The question of whether it will be able to take over jobs previously performed by humans is the primary subject of these discussions. Because of the widespread use of this technology by businesses all over the world, there is now a significant number of people who are without jobs.

    “Generative AI and the Future of Work in America” by McKinsey Global Institute is a new report that provides insight into the potential effects of AI on the US work market. Artificial intelligence (AI) and changing consumer behaviors will force people to seek out new job opportunities in a wide range of areas, according to the report. The study found that by 2030, AI might be responsible for 30% of US labor hours, which would mean economic automation would be happening much faster.

    The Director, Programs for Asia at Deutsche Welle (DW), Debarati Guha, is of the firm belief that artificial intelligence will not displace people anytime soon, and this is especially true in the Asian region. In an exclusive interview with StartupTalky, she discussed not only her extensive research on AI and its inner workings but also other areas of her career and the ways in which young, aspiring journalists can stay motivated to reach their objectives.

    Growing up in a bilingual and multicultural household piqued Debarati’s interest in religion, politics, and culture at a young age. She was born and raised in West Bengal and experienced the trauma of division that followed Bangladesh’s independence war in 1971.

    She began her career as a journalist in 2003 in India and has since covered numerous political events in South Asia and around the world. Some of the notable South Asian figures she has interviewed include Shashi Tharoor (Indian writer and diplomat), Bangladeshi Prime Minister Sheikh Hasina, and eminent economist Prof. Amartya Sen. Since 2005, Debarati has been a resident of Germany.

    She received her MA and MPhil degrees in politics at New Delhi’s Jawaharlal Nehru University. The working title of her dissertation was “Representation of Women in Postcolonial Literature: Exploring the Subaltern Studies Perspective.”

    When Debarati first started working as a journalist in 2003, she was an assistant to the Asia reporter at the Frankfurter Allgemeine Zeitung in New Delhi. As soon as she completed her training in online, radio, and television journalism in 2007, she joined DW as a senior editor and moderator at the Bengali department. After serving as the coordinating editor for the Bengali, Hindi, and Urdu sections from 2009 to 2012, she was appointed head of DW’s Bengali Service in 2013. In 2015, DW entrusted Debarati with its South and Southeast Asian services.

    Is Digitization Going to Devour Magazine and Newspaper Culture?
    Organizations Need Long-Term Success and Sustainability
    There Are No Shortcuts To Success

    Is Digitization Going to Devour Magazine and Newspaper Culture?

    There is a strong debate that the future lies in digitization as print media is fading away these days. This also means that it is going to be the end of the era for these print journals that have dominated the media market over decades. With many strong players in the print domain shutting their businesses and shifting to online modules, there is a big sword hanging on the remaining one.

    Commenting on these developments, Debarati stated, “To some extent, it will, but if we look at the Asian market, we can see that this shift is not going to bring about any significant changes in a short amount of time. Due to the fact that I am an Indian, and because it is true that we are a majority community, I am able to confidently assert that the culture of magazines and newspapers is not going to disappear any time soon. You are currently in India, and you may have noticed that despite the country’s huge modernization efforts, there are still areas that are deprived of fundamental necessities like electricity, clean water, and infrastructure, among other things. I mean, even now, people who live in this nation would like to have a newspaper as soon as they wake up in the morning. It is not until they have finished reading a certain magazine or newspaper that they feel as though their day has been finished. In conclusion, I do not believe that this culture will be unsuccessful in Asia. I mean, sure, AI and all that tech is great, but you gotta look at the big picture to realize that if it gets deployed in some workplace operations, humans can get other jobs. For example, if a journalist’s job gets taken over by AI, he can still write investigative stories or feature articles.”

    The Number of Jobs Created and Eliminated Due to Artificial Intelligence Worldwide in 2022
    The Number of Jobs Created and Eliminated Due to Artificial Intelligence Worldwide in 2022

    Organizations Need Long-Term Success and Sustainability

    Making decisions that are beneficial to the company while also having a positive influence on society and the environment is what we mean when we talk about sustainability in business. An all-encompassing strategy in which businesses conduct their operations in a manner that ensures the long-term ecological balance and social well-being of the community. Historically, sustainability was frequently considered an extraneous component, something that companies may choose to concentrate on in order to improve their public image. With that being said, this viewpoint has undergone a significant transformation.

    In today’s world, including sustainability as an integral part of strategy planning is essential for any forward-thinking company. According to the findings of a recent study, sustainable business practices have the potential to result in a sixteen percent improvement in staff productivity and a nineteen percent rise in organizational efficiency.

    Shedding her thoughts on the topic, Guha opined, “Accessibility is the first and most significant factor to consider in this regard. Only in the event that I be easily accessible will I be able to successfully settle a variety of problems. Given that DW has a presence in every region of the world, it is imperative that we implement strategies that are most appropriate for the organization. Due to the fact that regional media houses have access to a greater depth of particular news and information than we do, we are not in competition with them. Because of this, we are attempting to connect these developments in the Asian domain by giving it a German-Asian angle. Taking the ongoing conflict between Russia and Ukraine as an example, everyone was discussing the various aspects of the conflict and how it would impact the economies of that region. However, when we take a more holistic approach, we must also take into consideration the fact that a significant amount of edible oil that originates from Russia is utilized by countries such as Pakistan, India, and other Asian nations, which means that these nations are also going to be negatively affected.”

    There Are No Shortcuts To Success

    In her remarkable career span, Guha had the privilege of conducting interviews with notable individuals such as Sheikh Hasina of Bangladesh, Shashi Tharoor of India, and Professor Amartya Sen, who is both a writer and a recipient of the Nobel Prize in Economics. This rich experience of interacting with various different thinkers and visionaries has been instrumental in assisting her in establishing a strong career path. And as she progresses further in her job, she continues to put her acquired knowledge to use.

    Emphasizing that there are shortcuts to success she stated, “My message to the young people who are just starting out in the journalism field is that there are no shortcuts to success. People will try to cast you in a negative light by saying things like “AI will take over,” “this trade will die soon,” and “this is not the good career option,” but in the end, it’s up to you to determine which side you want to take. Thus, you must work hard and stay alert. A person must also maintain an openness to learning over the course of their profession. This is because the instant a person believes that they have mastered all of the crafts, that is the day that their career will come to an end.”


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  • Arpita Katyal of Roperro Shares the Journey of Embracing Indian Craftsmanship in Luxury Bags

    In an exclusive interview with StartupTalky, Arpita Katyal, CEO of Roperro, shares insights into the brand’s journey. Roperro, an Indian luxury label specializing in luxury bags, emphasizes Indian craftsmanship on a global scale. Katyal discusses Roperro’s mission to make luxury accessible, its bootstrapped journey, and maintaining international quality standards while being Made in India.

    She also highlights the brand’s strategic product diversification, unique position in e-commerce, and commitment to philanthropy. Additionally, Katyal offers glimpses into her personal journey as a young female entrepreneur in the fashion industry. Through this interview, Katyal provides a multifaceted perspective on Roperro’s vision and impact.

    StartupTalky: Arpita, how has Roperro’s journey shaped its mission and vision, particularly in its efforts to establish a global brand from India?

    Katyal: Roperro’s mission and vision have always been to make luxury not just affordable but accessible as well. We believe that luxury is for every day and not just for special occasions. With that vision, we aim to achieve our mission to make Roperro a global brand from India soon.

    StartupTalky: Could you discuss Roperro’s bootstrapped journey, highlighting the challenges you faced along the way and how you overcame them?

    Katyal: Roperro’s bootstrapped journey has been an exciting journey. Like most bootstrapped businesses, Roperro has seen its fair share of highs and lows. Finding the right team has been one challenge that taught us a few lessons. Due course correction helps us stay ahead and move forward to achieve our targets in this ecosystem.

    StartupTalky: As a CEO leading a business specializing in luxury and contemporary fashion, how do you ensure that Roperro’s products maintain international quality standards while being Made in India and offered at Indian price points?

    Katyal: At Roperro, we do not compromise on quality and design. We have a team solely dedicated to quality assurance. We want our customers to have the best experience once they have made the purchase. We have been OEMs to several international brands in the past, so we understand how important quality is to our customers.

    StartupTalky: How does Roperro utilize supply chain management techniques to optimize operations and enhance customer satisfaction?

    Katyal: Roperro, utilizes supply chain management techniques that ensure a smooth journey of placing an order for the customer. Like I mentioned before also, we do not compromise on quality, lead times are unmatched, and our returns are negligible.

    StartupTalky: Could you share any specific tools or software that Roperro relies on to manage its business operations effectively?

    Katyal: Right now, our website in itself is self-sufficient and is fully backed up with a great inventory management tool. Other than that we do use designing software like CAD, Adobe Illustrator, and Adobe Photoshop.

    StartupTalky: Roperro caters to a diverse range of customers through its various labels. Could you share the strategic thinking behind this diversified product range and how it aligns with the company’s vision?

    Katyal: Understanding customer expectations is crucial. The main reason to have different labels was to give the customers an easy product segmentation to choose from. Monadaa is for customers who want trendy faux leather bags and accessories, while on the other hand, Migear takes care of the audience that is more inclined toward adventure and daily usage. Both segments cater to different needs and offer a variety of products to choose from.

    Roperro Showroom
    Roperro Showroom

    StartupTalky: Being a first-of-its-kind online marketplace for bags, how does Roperro ensure a unique customer experience in an increasingly competitive e-commerce landscape?

    Katyal: Roperro in itself is a unique marketplace because we give a wide range of product offerings. With our prior experience as an OEM, and now being the manufacturer of our Roperro, we ensure that the customer gets the best products delivered to them in no time.


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    StartupTalky: How does Roperro showcase its brand values and ethos during festive occasions? 

    Katyal: Through various collections, we try to fill the gap of what our customers may want during specific times of the year. We also run various campaigns and offers for our customers during festive seasons.

    StartupTalky: How do you perceive Roperro’s role in contributing to the growth and promotion of Indian fashion on the global stage?

    Katyal: At Roperro, we perceive our brand as more than just a maker of handbags; we see ourselves as ambassadors of Indian craftsmanship and creativity on the global stage. Our commitment to the ‘Make in India’ initiative is not just a business strategy; it’s a testament to our belief in the unparalleled talent and expertise that exists within our country.

    In contributing to the growth and promotion of Indian fashion internationally, Roperro strives to blend traditional Indian artistry with contemporary design sensibilities, creating products that resonate with a global audience. Each handbag we produce is infused with the rich heritage of Indian craftsmanship, showcasing intricate workmanship, vibrant colors, and high-quality materials that reflect our culture’s essence.

    We are dedicated to elevating Indian fashion onto the global platform, one handbag at a time, and we are committed to being catalysts for positive change within the industry.

    StartupTalky: How does Roperro balance philanthropy efforts, like supporting the Vidya Devi Charitable Trust to skill women and educate children, with its business objectives, and how does this impact brand perception?

    Katyal: At Roperro, we believe that successful business operations should go hand in hand with making a positive impact on society. Our approach to balancing philanthropy with our business objectives is deeply rooted in our core values and commitment to social responsibility. By empowering women and educating children, we are investing in the future workforce and creating a more inclusive and sustainable society.

    StartupTalky: Lastly, could you share insights into your journey as a young female entrepreneur in the fashion industry, including notable lessons learned and challenges overcome?

    Katyal: As a young female entrepreneur in the fashion industry, I have not just learned new business and fashion skills, but I have also learned how to have faith in myself and not lose hope easily. My love and passion for what I do has helped me become a confident female entrepreneur, challenges will come and go, and I am still yet to face a lot more on this journey.


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  • Sandeep Jain Shares His Journey and Insights Leading Akums in the Pharma Industry

    Embark on an enlightening journey through the vision and philosophies of a leader shaping the pharmaceutical landscape, Mr. Sandeep Jain, the Co-Founder and Joint Managing Director of Akums Drugs and Pharmaceuticals Limited. Gain insights into his leadership, innovative strategies, and the thriving culture at Akums. Read on to explore his perspectives on professional life, industry myths, and more.

    StartupTalky: Sandeep, could you please share with us a brief overview of your journey, starting from your family background to your entry into the pharmaceutical industry?

    Mr. Jain: I was born into a middle-class family, and our father, hailing from Haryana, set out for Delhi with the aspiration of a brighter future. Starting from ground zero, he embarked on his professional journey in the private sector and built a foundation for himself and five other family members in a modest single-rented room. Our father devoted his entire professional life with unparalleled dedication, and witnessing his unwavering commitment has served as a mutual inspiration for both my brother and me.

    Right from the start, on the inspiration of our father we collectively made the decision to enter the business world. My elder brother, Sanjeev Jain, identified a compact 55-square-foot space for a shop, marking the beginning of our pharmaceutical trading business. In pursuit of promising business prospects, I made the decision to forego my MBBS seat and joined with him, a journey that commenced in 1984

    Since I was underage, I couldn’t assume the role of a partner, leading us to seek a business partner and financier to kick-start our enterprise. Fortunately, we found a suitable collaborator, allowing us to launch our business. In this timeframe, I concluded my studies and completed my B.Com from Delhi University while simultaneously being self-employed.

    During a time when quality medicines were scarce, and multinational corporations fell short in meeting the demand, we decided to step in. The era of contract manufacturing prompted us to establish our own unit in Haridwar, an excise-free zone. From day one, we faced challenges – from acquiring barren land to the absence of infrastructure. Establishing a manufacturing unit in such conditions was no small feat.

    We started enjoying with repute in the pharma industry which helped us to access to few major companies for contract manufacturing, capitalizing on our positive reputation for significant collaborations. To align with our production budget, we needed to kick-start production within a specific timeframe. Although we acquired the land in April 2004, construction of the manufacturing unit didn’t commence until July. Despite the delay, we managed to build an 800-meter road, level the land, and handle all tasks using generators. The first phase of construction concluded by the end of November, and production began in December.

    Initially, our operations heavily relied on generators for about a year and a half. Setting a modest turnover target of Rs. 19 crore for the first full financial year, we surpassed expectations, achieving Rs. 190 crore which was around ten times the initial goal. Only in a few years, our reliability in contract manufacturing was established, leading to the incorporation of two more units. Fueled by sustained growth and market demand, we further expanded our operations, adding more manufacturing units in the subsequent year on year.

    In the pharmaceutical domain, we bear a profound responsibility. Our steadfast dedication propels us to pave the way for impact and innovation, ensuring the health and well-being of numerous lives. Presently, we oversee twelve manufacturing units and three dedicated API units. Additionally, we operate four Research and Development units, where a team of approximately 400 scientists spearheads continuous innovation. Proudly, we meet over 10% of India’s medicine requirements. The journey, though appearing straightforward, was far from easy. We pooled our savings and mortgaged our sole house in Delhi to the bank, forming the cornerstone of our business initiation. Furthermore, crucial funds were secured through a bank credit to kick-start our operations.

    We worked tirelessly around the clock to build our manufacturing unit. We constructed a small room within the manufacturing facility where we could take short breaks. The story of our struggle and hard work is an outcome of the collective efforts of dedicated individuals who worked alongside us. We only conduct a sincere assessment of people’s skills, offering them suitable guidance and support according to their capabilities, as it is the responsibility of a conscientious leader.

    In the entrepreneurial journey, the common counsel of regarding employees as assets is frequently encountered. Nevertheless, our hearts have consistently resisted this notion. The term “asset” carries a materialistic undertone, and deeming a human being as a mere possession has consistently struck us as entirely inappropriate. Our core motivation in this business has always been to ensure the availability and accessibility of high-quality medicines for everyone.

    Sandeep Jain at Akums
    Sandeep Jain at Akums

    StartupTalky: Can you walk us through what a typical day looks like for you?

    Mr. Jain: I wake up at 6 in the morning, and after getting ready, I dedicate an hour to a session of yoga and meditation. Occasionally, I opt for treadmill workouts or take a leisurely stroll through the garden, although maintaining a consistent exercise routine proves challenging for me. Afterward, I savor a cup of tea and share quality moments with my family. Following this, I take a bath and follow my regular worship routine. Once breakfast is concluded, I commence my travel to the office.

    Upon reaching the office, my first step is to express gratitude to the omnipotent. Whether I am at home or in the office, both spaces carry the significance of a temple for me. I begin my day by reviewing feedback from the previous day’s meeting and familiarizing myself with today’s schedule. Following this, I collect workflow details from my secretariat team and solidify schedules based on my availability. Concurrently, I consistently document my business ideas and strategies, adhering meticulously to the schedule.

    Throughout the day, I participate in discussions with various officials, exploring different facets of ongoing business and soliciting feedback on the progress of our work. In addition, numerous other meetings take place, involving conversations with industry bodies, government officials, etc. to address policy frameworks. I allocate my time thoughtfully to actively engage in all these meetings. In the interim, I make it a point to address the concerns of employees who seek my attention.

    I typically have lunch around 2 o’clock, and my preference leans towards a salad and my primary focus is on home-cooked food. Dinner is usually around 7 o’clock, and I either bring meals from home to the office or enjoy them with my family at home. More often than not, I find myself having dinner in the office due to my workaholic tendencies.

    Interestingly, I discovered that the more I engage in work, the more energized I feel. While I’m not particularly keen on watching TV, on occasions when I do, my preference is to concentrate on industry-related news. I have a passion for reading in the traditional manner, akin to practices followed for generations. I derive inspiration and knowledge from books, magazines, and research papers. However, with the changing times, the current digital era has inclined me towards becoming someone who prefers technology. I retire to bed at midnight and rise at 6 in the morning, ensuring I get a solid 6 hours of sleep, contributing to the maintenance of my overall health.

    StartupTalky: What are some challenges you’ve faced in your journey, and how have you overcome them?

    Mr. Jain: The concept of failure does not exist in my lexicon. I believe that every setback or challenge is an opportunity for learning. Embracing these experiences allows you to facilitate your own path to success. Terms like “fail” and “hard to achieve” are reserved for those who lack belief in diligent effort and hard work. When I initiated my business, success wasn’t my initial goal; survival was. I didn’t harbor grand aspirations; instead, I dedicated myself to diligent work and remained fully focused on the tasks at hand.

    Failures did not bring me satisfaction, as I chose not to dwell on them. My confidence stems from my dedication to work, faith in religion, and concern for the well-being of those around me. The achievements I have gained are a testament to these principles and the grace of God. Certainly, there has always been room for improvement, and I have consistently worked towards it. Whenever faced with challenges, I try to turn them into opportunities, making the most of what life has offered and savoring the results.

    The love of my parents and elders, the dedication of those who worked hard for us, my steadfast faith in God, and the unity of my family have collectively become my sources of strength. Being surrounded by supportive individuals, particularly my parents who consistently guide me, is a wellspring of profound strength. In their presence, I acquire both unwavering faith and the resilience necessary to confront any difficulties that life may present.


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    StartupTalky: What are the main strengths that have helped Akums Drugs and Pharmaceuticals succeed and build a strong family-like culture?

    Mr. Jain: The decision to enter the business was fueled by two motives: survival and a dedication to manufacturing high-quality medicines for everyone. Since its inception, Akums has steadfastly upheld its commitment to producing medicines of exceptional quality. Guided by positive feelings, I believe a divine power has directed me on this path. Through the grace of God, my true spirit is reflected in my behavior, thought process, and business acumen.

    Our business has consistently been shaped by our conduct, stringent quality standards, and prompt service. The goodwill cultivated by both me and my elder brother at Akums has nurtured this venture and played a pivotal role in building strong connections with our clientele.

    In the saga of Akums Drugs & Pharmaceuticals, I am not the lone hero facing struggles and hardships. The narrative of our perseverance and hard work is the result of collective efforts from dedicated individuals who stood by us. They are the sturdy pillars of our organization.

    Many who joined us as executives or junior officers in the early days have become leaders in their respective fields, such as plant heads, unit heads, or leaders of core teams and departments. We have consistently conducted sincere assessments of people’s skills, offering guidance and tailored support based on their capabilities—a responsibility I consider crucial as a conscientious leader.

    For Akums, it’s more than just a business; it’s a family to us. Every employee, regardless of their position, holds a special place in our affection, emphasizing the unique bond within our work family. Over the past two decades, I’ve been deeply involved in manufacturing, overseeing API, and leading R&D units. Surprisingly, in this time frame, there hasn’t been any union formation – a testament to the strength of our work culture and the genuine care we share for each other.

    Hence, the doors of my office are open to every employee, creating an environment where their concerns are heard, and solutions are provided. Finding joy in even the most challenging work, and taking pride in small accomplishments, my overarching goal is to create job opportunities and provide essential medicines to those in need.

    Witnessing employees achieve significant milestones, such as purchasing homes, and cars, and building families, brings me immense satisfaction. The true measure of success in my life is the progress of those dedicated to their responsibilities, transforming dedication into tangible achievements.

    Akums Drugs & Pharmaceuticals Limited Values
    Akums Drugs & Pharmaceuticals Limited Values

    StartupTalky: What misconceptions about the pharmaceutical industry would you like to address, and what truths should the general audience know?

    Mr. Jain: The pharmaceutical industry stands as a noble profession dedicated to promoting the health and well-being of individuals. Dispelling the misconception that it is solely driven by financial gains, the primary objective of the pharmaceutical industry is to advance and provide essential medications and therapies for the healthcare well-being of society. In contrast to the belief that profit is its main focus, the industry genuinely operates with a higher purpose – the healthcare of the people. While pharmaceuticals do generate revenue, their core mission is to actively contribute to public health and welfare.

    It is essential to recognize that not all medicines are affordable; some can be quite expensive. The high costs are justified by extensive research, innovation, skilled manpower, advanced machinery, high-end technology, and rigorous testing aimed at enhancing quality and evaluating lab results in the manufacturing of medicines. Additionally, obtaining numerous approvals from various authorities adds to the overall complexity of the process. Despite these challenges, prioritizing health ensures that the need for medicines arises less frequently, or perhaps not at all.

    We find great pleasure in consuming a pizza priced at Rs. 200, yet a medicine costing Rs. 50 may feel like a financial burden to our pockets. The reality is that we meticulously manage our expenses on food, drinks, travel, clothing, and lifestyle, often overlooking the importance of prioritizing our health. Interestingly, the cost of many medicines is lower than that of a bottle of cold drink. It’s ironic that while enjoying a cold drink can be a delightful experience, taking medicine might be discomforting.

    Paradoxically, unhealthy eating and drinking habits, such as consuming junk food or regularly opting for outside food, may eventually lead to the usage of medicines. We respect people’s feelings, which is why we are working tirelessly on cost-effective and affordable medicines.

    StartupTalky: Could you share the key tools and technologies you use in your pharmaceutical business to enhance productivity and streamline operations?

    Mr. Jain: Although I’m not very tech-savvy, I recognize its significant role in simplifying daily tasks, especially in the business context. I rely on specific tools and technologies that are essential to me, influencing and streamlining our daily work processes.

    Leveraging Microsoft Office applications and collaboration platforms like Microsoft Teams and Zoom enhances communication. The integration of Google Calendar and Time Sheet aids in effective time management and scheduling. Utilizing a tab and wearing a smartwatch underscores my commitment to staying connected and organized. The indispensable mobile phone remains a fundamental tool for seamless communication. My technological toolkit is thoughtfully crafted to support various facets of my daily work life.

    In our organization, staying ahead of the curve in technology is a priority. We’ve implemented the latest trends, utilizing biometric and face recognition applications for attendance tracking. Our operational workforce benefits from state-of-the-art gadgets and apps, all supported by a world-class data center hosted in the cloud.

    From our inception, we’ve embraced advanced technology, incorporating platforms like SAP right from the outset. Every operational function is technology-driven, with each requiring approval and inclusion in the technology-based list to ensure seamless functionality. Elevating our operational prowess, we have powerfully integrated cutting-edge tools into our framework.

    Envision this: LIMS for Quality Control, Ample Logic for QMS, a game-changing Single-Window System (SWS) for capex and opex, EY’s Planvisage steering product planning, and Harmony dictating carton and packaging designs with artistic precision.

    Beyond these, our commitment to innovation boldly extends—from revolutionizing software solutions for diverse canteens across varied locations to orchestrating seamless movement and facility management and delivering an unparalleled visitor experience through an advanced visitor management system. This isn’t just integration; it’s a powerhouse initiative propelling us into the future of operational excellence.


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    StartupTalky: Please share a couple of hacks/ learnings that make your professional life easy/productive.

    Mr. Jain: You don’t need any hacks to simplify your life. It’s essential to focus on the right things and your goals. I prioritize paying attention to detail, concentrating on the task at hand, and focusing on productive work. I believe in fostering healthy competition, and instead of dwelling on negativity, my focus remains on self-improvement and contributing to the betterment of the organization.

    In the tapestry of life, when asked about our priorities, we often weave responses around home, family, work, or business. Yet, beneath the surface lies an undeniable truth — the most crucial element is our own life. It takes precedence over everything else. Placing a paramount emphasis on well-being, particularly health and safety, is essential. However, beyond these considerations, the linchpin of existence is happiness. The things that bring us joy serve as mirrors to our inner selves. The pursuit of materialistic aspirations for happiness is a fleeting endeavor, unlikely to yield lasting contentment. True fulfillment arises from valuing personal satisfaction and nurturing the happiness of the soul.

    In the grand symphony of existence, the simplest melody is dedicating life to one’s own happiness. To craft a life that resonates with joy, one must strive for what brings genuine happiness. The framework of our existence finds strength when built upon the pillars of joy. Yet, the journey to happiness is marred when we engage in ceaseless comparisons, mindless races, and relentless pursuits of material possessions. These endeavors entangle us in the shroud of sorrow, casting shadows over the true essence of life.

    Life, akin to a challenge, demands our participation, but the competition should be a source of inspiration rather than fueling inferiority or jealousy. A positive and healthy competitive spirit serves as a driving force, propelling us toward progress. This mindset, when harmonized with our endeavors, has the power to unlock the door to success.

    Effective navigation through life involves executing tasks with thoughtful planning, and embodying genuine time management. Discipline becomes the compass that guides us through the complexities. Crucially, placing passion above monetary gains becomes the beacon illuminating our path. Compelled actions rarely yield happiness; it is the alignment of our actions with our innermost desires that paves the way for a fulfilling life.

    In conclusion, the symphony of a well-lived life is composed of the prioritization of self, the pursuit of genuine happiness, the harmonious balance of healthy competition, and the thoughtful execution of tasks driven by passion. In this symphony, success is not just a fleeting note but a sustained melody, echoing the perpetual sense of fulfillment that comes from a life well-lived.

    StartupTalky: What do you look for when choosing partners or hiring people for your pharmaceutical projects?

    Mr. Jain: We anticipate that individuals or groups joining us will be proficient in managing their skill sets, capable of summarizing their tasks, and focused on maximizing every moment to accomplish their work. Whether an individual or a group, whether an employee or a partner, we expect them to demonstrate respect for everyone’s work. We commend employees who care for each other and provide assistance, as it contributes to creating a healthy work atmosphere.


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    StartupTalky: Can you describe what your workspace setup looks like and how it helps you and your team work better?

    Mr. Jain: Our workplace is more than just a corporate office; it holds the essence of a temple. Here, we have all the necessary facilities and amenities one would expect in an office. However, for me, this space transcends its physical attributes. The energy, aura, and atmosphere that permeate this place are imbued with a unique richness.

    To all of us, this office is a sanctuary, a temple of sorts. The collective mindset here is that of reverence— viewing our work as a form of worship. Every individual working here approaches their tasks with a sense of devotion, understanding that the work we do is not merely a job but a sacred endeavor. Our business, centered around providing good health and breathing new life into people, inherently carries a positive and meaningful purpose.

    In the hallowed halls of our workplace, the act of working is elevated to something more profound. It becomes a contribution to the well-being of others, a positive force that ripples beyond the confines of our daily tasks. Our shared commitment transforms this office into a place where the spirit of service and the sanctity of our work converge, making it a temple where each endeavor is a step toward enhancing lives.

    Every corner of Akums is embraced by a pervasive tranquility, akin to the comforting ambiance of home. The echoes of patriotic or devotional tunes, whether in the canteen or across the campus, forge a deep connection. The culture at Akums embodies unity, respect, and a collaborative spirit, reflecting the same warmth and familiarity found within the confines of home.

    StartupTalky: What advice would you give to someone who wants to work in the pharmaceutical industry?

    Mr. Jain: The pharmaceutical industry is undertaking a commendable mission—a service to humanity. If you comprehend the profound significance of this business, embrace the weighty responsibility it carries, and possess the courage to shoulder the well-being of others, then entering this profession becomes not just a career choice but a calling.

    The primary objective of this business extends beyond mere financial gain; it is dedicated to serving human life. If you derive joy from contributing to the well-being of others, then this profession is well-suited for you. It’s crucial to understand that this is not merely a profit center or a conventional business avenue; instead, it represents a significant responsibility—a commitment to the betterment of human life.


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    StartupTalky: Is there anything else you’d like to share, like a personal motto or a lesson you’ve learned in your career?

    Mr. Jain: I’d like to offer a piece of advice to today’s youth—don’t rush ahead chasing fleeting trends, and resist the temptation of quick fixes by comparing yourself to someone else’s progress. Life unfolds over an extended period; take the time to understand and express yourself. Provide yourself with the necessary time and support. Regardless of your pursuits, approach them with passion and dedication. You’ll find that success often accompanies steps taken with genuine enthusiasm.

    Embrace the transformative power of love in every moment. Start loving whatever you’re doing. Whether mundane tasks or grand endeavors, infuse them with passion. Shift your focus from outcome-driven urgency to the joy found in the process. Mundanity becomes extraordinary when approached with a heart full of love. Liberation from external validation follows; success is measured by the love invested in each endeavor. Extend this philosophy to relationships – listen with love, and connect authentically.

    Life, when lived as an art form, transcends tasks, becoming a symphony of joy. In a mere shift of perspective, discover the extraordinary in the ordinary, finding fulfillment in the present.


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  • Belinda Wong of Leader Corporate Services on Professional Journey and Leadership Insights

    In an exclusive interview with StartupTalky, Belinda Wong, the Founder and Director of Leader Corporate Services Limited, shares her inspiring professional story. Starting from her studies in Sociology at the Chinese University of Hong Kong to creating her own company, Belinda talks about the ups and downs she faced along the way. She explains her unique way of leading, focusing on adapting to changes and putting clients first.

    The interview gives a peek into Belinda’s smart strategies and her strong commitment to offering top-notch solutions in today’s fast-changing business world.

    StartupTalky: Could you share insights into your professional journey and experiences? Additionally, what drives and motivates your daily routines?

    I graduated from the Chinese University of Hong Kong majoring in Sociology. This is a theoretical subject with no specific designated job prospect. Therefore, I sat for the examination of the Institute of Chartered Secretaries and Administrators and started my career as a chartered secretary, now changed the designation to Chartered Governance Practitioner. Over the years, I got an MBA and became a member of each of the Hong Kong Institute of Directors and Hong Kong Securities and Investment Institute.

    I had worked in Big 4s and international law firms before setting up my own company, Leader Corporate Services Limited (Leader). Working in big multinational corporations offered me exposure to complicated issues from incorporation to dissolution. Clients are global and their corporate requirements are diversified beyond imagination.

    Corporate laws from different parts of the world as well as that of Hong Kong keep changing. The relevant practice has to be changed to be in line with the relevant laws. The changes are fascinating and challenging. These are the greatest motivation of all.

    StartupTalky: Reflecting on your extensive industry background, what standout lessons have you gained, and can you elaborate on your distinctive leadership style?

    Love the work! This is the impetus to continue working in the industry, deal with all the changes not only in laws but also the working environment including changes in personnel as well as clients. Professional firms have a timesheet system. Staff have to insert the time spent on each client every work day. The entire team has to immerse themselves in work in order to fill up the time sheets. As a leader, I can only lead by example – deliver service in a timely manner with the highest professional standards possible. Due care has to be given to the client’s best interests.


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    StartupTalky: Dive into the core offerings of Leader Corporate Services. Furthermore, shed light on the unique value propositions that individuals or businesses can anticipate from your services.

    Leader grows with clients. Since 2011, I have been writing technical reference books on company secretarial practice for a publisher. Two titles with a total of seven books – Hong Kong Company Secretary’s Practice Manual (5th edition) and Hong Kong Company Secretary Checklist (2nd edition) have been produced. These books help me build up market credibility. Overseas potential clients can have confidence in the Company’s service delivery.

    The company is also a corporate member of each of the Hong Kong General Chamber of Commerce and The Chinese Manufacturers Association of Hong Kong. These two Chambers organise regular talks by different industry leaders to share their insights on the current economic and commercial situations. Visits to different industries shed light on the difficulties faced by senior management and how they handle the difficulties. These memberships give the Company capability to provide the most up-to-date government policies information to clients.

    StartupTalky: In navigating your role as a leader, what significant business challenges have you confronted, and what strategies did you employ to successfully overcome them?

    At the end of 2019, the virus started spreading in Hong Kong. This was the beginning of COVID-19. The borders of Hong Kong were closed for about 3 years. In-person meetings with overseas visitors came to almost a complete halt. In February 2020, I accepted the invitation of the Startup Club to manage the Startup China Club platform in Hong Kong with an objective of maintaining overseas communication. One thing led to another. The Private Wealth and Family Office Association, registered in Switzerland, appointed me as a Thought Leader (Hong Kong). Every two months, I write an article on Hong Kong and entrepreneurship to link up overseas businessmen with Hong Kong. 

    As an Advisory Board Member of Uniplat Platform AG and one of the judges (business category) of the Uniplat Pitch Deck 2023, I had the opportunity to review the pitch decks from the Philippines startups. Quite a number of them focused on improving the productivity of and prevention of disease agricultural products. In Hong Kong, startups focus mostly on technology, life sciences, etc. This explains why some investors choose one jurisdiction over the others. They have different investment appetites.

    With all the network expansion and internet exposure, Leader is well-positioned to move forward. The sky is the limit!


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  • The Biomass Supply Chain Is in Its Infancy: Suhas Baxi

    The figures provided by the Ministry of New and Renewable Energy (MNRE) reveal that every year, India generates approximately 500 million metric tonnes of agricultural and agro-industrial byproducts. As a waste management method, burning agricultural waste is widely used, although it has far-reaching and negative impacts on the environment. Because it’s the most efficient and cost-effective method, most farmers nowadays just burn the gathered straw to prepare their fields for the following planting season. This practice of stubble burning is prevalent in many parts of northern India, including Punjab, Haryana, and Uttar Pradesh, and even in certain portions of Pakistan. It adds to the heavy fog that blankets Delhi every winter. Around one-fifth of New Delhi’s yearly pollution is attributed to crop burning, according to the Indian government. Inefficiency in the food chain results in the annual loss of 16–17 million metric tonnes of grains, according to a recent media article. Grain storage and harvesting practices that lack scientific rigor are mostly at fault for this issue. The same is true for the enormous quantities of perishable food items that annually go to waste as a result of improper handling during storage, transportation, and distribution, including fresh produce, milk, and dairy products. More and more, though, people are making an effort to reduce and reuse this agricultural waste in a variety of ways. While interacting with StartupTalky Suhas Baxi, Co-founder & CEO, of BiofuelCircle, revealed the potential of agri-waste in the allied industry sector.

    What is the annual amount of agri-waste generated in India, and how much of that amount has been utilized by allied industries?

    Mr. Baxi: In an agrarian country like India, every year, there is a minimum of 235 million MT of surplus agri residue available in the farms. This is equivalent to 125 million MT of coal or 600 million barrels of crude oil, which is nearly 25% of India’s oil imports. 100% utilization of this surplus crop residue can potentially lead to providing 17% of the country’s energy needs, creating additional sources of income for farmers and creating jobs in rural and industrial sectors. The biomass opportunity in our country is big enough to potentially power a 40-billion-dollar economy. However, more than 70% get burnt or wasted due to a combination of reasons.

    To realize the full potential of this opportunity, we are required to establish an end-to-end farm-to-fuel ecosystem. Given the tenuous nature of the rural-industrial connection, this would require enormous efforts to organize and enable all stakeholders in the biomass supply chain

    What are the major challenges involved in utilizing agri-waste for a quality product or service?

    Mr. Baxi: A deep dive into the agricultural biomass segment in India indicates that supply chain inefficiency has created a twin problem of wastage and pollution. The problems are:

    • Fragmented Rural Sources: Small and spread-out land holding makes aggregation difficult
    • Seasonality: Biomass is available for only a limited time in a year at the time of harvests, while supply is required all year round.
    • High Cost of Logistics and Storage
    • Low Farmer Incentives
    • Market Access: Inability of rural suppliers to have direct access to industrial buyers

    Are businesses that specialize in turning agri-waste into a marketable commodity getting any kind of government backing?

    Mr. Baxi: The Government of India has classified this sector as a priority sector for lending. Several initiatives under the Ministry of New and Renewable Energy and the Ministry of Oil and Natural Gas have been put in place. Biomass supply chain, biomass aggregation, processing, and bioenergy refineries are seen as businesses that need startup support. The approach is not limited to just providing tools. This is one sector where the public sector and private sector along with the government are taking active steps to achieve near-term targets and a long-term vision.

    We are working with MNRE to set up rural biomass enterprises as a part of our Local Markets mechanism for the biomass supply chain.

    How technology can be the game changer in this drive to convert agri-waste into a formidable product?

    Mr. Baxi: A few million farmers, seasonal supplies, small rural businesses, round-the-year industrial demand, and service providers for transport, quality, finance, etc make for an interesting used case for digitalization. To top it, the traceability of biomass from its origin to its end use will create a reliable framework for carbon neutrality. Along the way, one also needs to address issues associated with incentivization, price discovery, standardization, and supply reliability.

    While applications such as food delivery, transport services, etc which have a consumer end-use have become popular, for biomass one needs a platform that makes it easy for millions of farmers to participate while providing a robust framework for industries too. All this requires a strong technological connection which has to be coupled with a skilled and hardworking team.

    The biomass supply chain is still at a very early stage. We currently use about 20% of the available Agri-residue biomass. At its maturity, the biomass product supply chain has the potential to be > 40 billion US$ in annual turnover. The opportunity is for us to put a strong digital technology framework that creates, ease, efficiency, reliability, and choice.

    Tell us about the cutting-edge technology you are employing to turn agri-waste into a competitive offering.

    Mr. Baxi: BiofuelCircle has set up an e-marketplace for Biomass and Biofuels. The company has three main offerings that are available through Web/Mobile-App:
    My BiofuelCircle: A community portal for the bioenergy community. BiofuelCircle Marketplace: Digital platform for buying and selling biomass, biofuels, and biofertilizers.
    BiofuelCircle Network: A network of service providers for quality assurance and logistics services for biomass and biofuels.

    Buyers and sellers of biomass and biofuels can subscribe to the BiofuelCircle marketplace through either pre-paid or post-paid subscription plans. They also have access to a bouquet of value-added services such as Verified Supplier Services, Smart Buyer Services, Delivery Services, Warehousing Services, and Trade Finance.

    How having an advanced storage system can aid this sector?

    Mr. Baxi: By BiofuelCircle’s digital platform, buyers & sellers of biomass and biofuels can discover prices commodity-wise, and region-wise, and trade online at market-driven prices. With price transparency & predictability, investments in the form of storage get a boost and financing opens up in the bio-energy sector. The BiofuelCircle model is based on such inter-connected local markets. One such market is depicted in the graph below.

    BiofuelCircle Model of Inter-connected local markets
    BiofuelCircle Model of Inter-connected Local Markets

    Under the guidance of MNRE, along with GIZ and BAIF, BiofuelCircle is developing an entrepreneurial model for FPOs and farmers to build capacity in the Bioenergy sector.

    It has introduced a digitally enabled rural business concept – a Biomass Bank that facilitates biomass collection, aggregation, transport, and processing for green energy using BiofuelCircle’s digital platform.


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  • NESSO MD Anirudh Ranga Talks About Floriculture India’s ‘Sun Rise Industry’

    The floriculture industry has witnessed exponential growth in the last few years and is crowned with the title of sunrise industry. Taking the world view, about 140 countries have contributed to commercial floriculture where India has the title of 100 percent export-oriented status. According to reports, the floriculture market is expected to reach the value of INR 661 billion by the end of 2026, with a CAGR of 19.2 percent for the period 2021-2026. There has been a spike in demand and supply of flowers used for floral perfumes across the globe. Flower scents are obtained from most flowering plant species including roses, orange blossoms, gardenias, jasmine, carnations, frangipani, lotus, and daisies.

    To further elaborate on the aforementioned subject, StartupTalky spoke exclusively with Anirudh Ranga, Managing Director of Natural And Essential Oils Private Limited. During this interesting conversation, Mr. Ranga revealed the ups and lows of this trade.

    How do you envisage the future of the Indian floral perfumery production sector?

    Mr. Ranga: The application of pure flower extracts in perfumery is mainly in fine fragrance and aromatherapy markets. COVID has reiterated and increased awareness to maintain a healthy mood and reduce stress. People are finding various ways to reduce stress and Aromatherapy is a big help. Perfumes also exhibit a sense of hygiene and build confidence in oneself, and today’s youth is exceedingly aware of this thought.

    The rising disposable income and increased consumer awareness in India are pushing the growth of natural fragrances. Apart from regular product research and marketing, Indian companies need to adopt an Artificial Intelligence (AI) based approach. The trend is moving towards individualistic olfactory preferences. The industry is developing algorithms to screen thousands of fragrance molecules and connect them to the olfactory preferences of customers. This futuristic and advanced approach will give a technological edge to the Indian perfume market.

    What is the current market size of the Indian perfume industry and where does it stand in the international domain?

    Mr. Ranga: The global flavors and fragrance market was valued at $24 billion in 2020 and India stood at $500 million (around ₹3,600 crores).

    On the technological front, how equipped this sector is, and what are the latest technological developments happening in the production line?

    Mr. Ranga: The traditional process of fine fragrance manufacturing was more based on subjective parameters, olfactory, consistency and color being the main elements. To understand the future of fine fragrances, NESSO has built up its technological capability with best-in-class equipment. The use of sophisticated analytical test equipment like GC and GC-MS along with a full-fledged application lab provided us with more insight into the isolation and consumer preference of fragrance molecules. Now we can develop several fragrance notes from the same flower through various molecule profiles by changing the process.

    We have transformed the way we source floral raw materials. With the use of technology like DNA fingerprinting and the Internet of Things (IoT) in agriculture and blockchain, we can procure better quality flowers which is fully traceable at a fair price while ensuring sustainability. The raw material for all our strategic products is now obtained through contract farming and in-house cultivation. Due to this structure, we can maintain exceedingly stringent pesticide, phthalates, and heavy metal limits in our products.

    Our vertically integrated supply chain is audited and certified by ECOCERT FOR LIFE standards. NESSO continues to apply its learnings to evolve the already established system of traceable, sustainable, transparent & responsible sourcing.

    What are the major challenges of the industry and what steps are being taken by the associations and government to overcome these hurdles?

    Mr. Ranga: COVID-19 has negatively impacted the fragrances and perfumes market across the world. There have been muted perfume sales with reduced social interactions and less flight travel. On the other side, from the availability of farm labor to puck flowers at the right time, transportation of flowers to production units, and logistics issues to reach product to customers, all have been a challenge the last two years due to COVID. We are happy to see the market opening and we are moving towards pre-COVID demands.

    Most countries now expect fine fragrance suppliers to adhere to regulatory limits for contaminants like pesticides, allergens, etc. At NESSO, we realized this long back and continually invested in advanced R&D and QC facilities. We have worked on improving the product quality to meet international regulations. Perfume companies need to research and upgrade existing processes to stay relevant in the market.

    Another hurdle is the unpredictable quality, yield, and price fluctuation. To overcome this problem, NESSO entered into contract farming and handhold its farmers to achieve high yield, and consistent quality flowers. Transforming the supply chain was paramount to ensure NESSO procures the highest quality flowers in an ethical, sustainable, and traceable way. We have ensured our farmers’ growth through continuous training on improved organic cultivation practices along with fair wage principles.

    How much dependency do you have on the country’s floriculture industry and is the raw material easily available to keep the production line running?

    Mr. Ranga: Flowers play an important role in Indian culture. Flowers are extensively used in day-to-day life and weddings, prayer, celebrations decorations, etc. The industry faces a serious crunch during the festival season, which has forced the industry to look at innovation in the supply chain. This presents an inherent problem – No traceability, several layers in the supply chain, and poor quality of flowers.

    Many companies are struggling to survive the challenges of desired quality raw materials, seamless supply, limitations of traditional methods, and ever-evolving regulatory demands in export markets.

    NESSO, since its inception, imbibed an open learning and innovation approach. The agronomy team of NESSO successfully transformed the entire supply chain of Tuberose. To overcome the challenges of the traditional supply chain, the NESSO agronomy team worked on an experimental farm and optimized Tuberose farming to deliver higher flower yield, and lower cost to farmers with cleaner agricultural practices.

    We continue to engage farmers in constructive dialogue around sustainable agriculture practices and support long-term training programs encouraging the implementation of more efficient soil and land management techniques. Our sourcing approach has helped farmers and farm workers to improve their economic stability making contract farming more attractive and sustainable.


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  • AI Has the Potential to Revolutionize the Agricultural Sector: Pankajakshan

    Ten percent of India’s total exports are agricultural products, making it the fourth most exported significant sector for the country. Despite agriculture’s importance, India’s low output-to-input ratio reveals serious structural flaws that are making life difficult for those who work in the industry. Increased input costs, decreased output, unpredictable weather, dwindling resources, restricted market access, stagnant innovation, and so on are all instances of such difficulties. When it comes to encouraging innovation and entrepreneurship, the agricultural sector is actively looking for methods to use technology to increase crop yields. The agriculture sector of India’s economy is feeling the effects of artificial intelligence and other types of disruptive technology. StartupTalky spoke exclusively with Praveen Pankajakshan, Head, of Cropin AI Labs to elaborate further on the subject “AI enhancing country’s agriculture sector”.

    How do you envisage the future of AI in the agriculture sector?

    Mr. Praveen: The applications of AI in Agriculture can be profoundly transformative, and we have just begun to scratch the surface in exploring the potential of it. Based on some indicators, at Cropin, we started investing resources early on and developed over 50 different models for different customers, which are at different Technology Readiness Levels (TRL). Crop health and phenological stage monitoring, generating cloud-free data, risk mapping for biotic and abiotic stresses, sowing progression and harvest prediction, and irrigation management models that farmers and organizations across the globe are already using. Although we had been working in this space for long, last year, we felt the need to formally launch the Cropin AI Lab in anticipation of its potential for Agriculture.

    There is a rapid change in the pace at which the landscape of AI is evolving, and its implications for agriculture are limitless, impacting every stage, from land preparation to cultivation to the consumption process. One of the emerging trends we see is the democratization of AI, and we see many scientifically peer-reviewed methodologies coming into the public domain, even for commercial applications. The world is moving from task-specific models to generic models that can access a wide variety of data modalities. While this will only evolve further, one primary concern that many have (and rightfully so) is the right use of the data and the models. Data privacy, Trust and explainability in AI, ethical use of AI, and lack of data diversity leading to bias are genuine concerns and trending conversations in the market where organizations respond with the right strategies and solutions in their respective industries and domains.

    While many are working on AI for Agriculture, the applicability of diverse types of farmers, including small-land-holding farmers (less than 2 hectares) in the Global South, is limited. Most of these solutions are suitable for large farmers who are cultivating mono-crops. While it is important to address the needs of those farmers as well, we cannot neglect the 600 million small-landholding farmers (based on FAO data) who need our assistance in helping them grow food for us in a sustainable and climate-smart way. Currently, there is no lack of data but the available data is noisy or biased, and hence, models that were trained on them carry with them the colors of the data.

    Farmers may better grasp data insights such as temperature, precipitation, wind speed, and solar radiation by using artificial intelligence in agriculture. How precise is this data and how it can enhance the output?

    Mr. Praveen: The challenge is not in the precision but in the availability of the data. From our own analysis, we have found that the gridded weather data is reasonably accurate compared to weather station data, especially for estimating the temperature and relative humidity. These methodologies use ground station data along with Satellites and Radar data to forecast using a combination of statistical, AI, and numerical techniques. However, reliably forecasting rainfall, even for a few days, is always a challenge and is a fundamentally complex problem to solve as the amount of data available for training these models from weather stations is sparse. As the climate changes, there is an even more need to set up more automatic weather stations or rain gauge stations (ARG). There are many recent initiatives by the Government of India to address this. So, very soon, we will see many stations coming up, densely in the different parts of the country, which can help the models become more accurate.

    Looking at this from a farmer’s lens, the existing weather data is very useful for estimating the possibility of a disease or stress onset. Communication of this reliable secondary derived data in a timely manner to the farmers is much more critical. Depending on the monsoon onset, the farmers choose the sowing time and any management practices that can be followed. Due to climate change, we have recently observed delays or early onset of monsoon and false onsets. In many smallholder markets like India, the majority do not have access to this data, at least not on a widespread scale.

    Farmers typically base their cultivation processes on traditional wisdom, historical data, and years or decades of experience in the field. In the face of evolving agricultural market dynamics, increasing weather threats, and concerns about pests and diseases, there is also a need to share the data to update their knowledge. However, one must be careful not to overload them with too much information that freezes their decision-making capacity.

    Through some of our ground-level surveys, we have found that many farmers have increased yield quantity and quality by a minimum of 25% by adopting some of our solutions. So, the potential and aspiration is to extend this to all the farmers to benefit. The data must be homogenized and brought down to a scale where it is easily ingestable and trustworthy. One key element is to increase the trust of the farmers with whom we work.

    Since most of the farmers in India are not tech-savvy and properly educated, how these new technological enhancements can reach them, and how they can be implemented in the best possible ways?

    Mr. Praveen: In my interactions with farmers across the globe, they are very curious and ready to learn and implement ideas. The adoption has been limited because there are too many tools, and not all address their essential needs. If trust is established, farmers are keen to adopt some of these technological advancements, not only in India but across smallholder farmer markets worldwide. Tech adoption is actively changing and we are seeing an increase in momentum.

    To date, we have digitized about 30 million acres of farmland and impacted the lives of about 7 million farmers globally through some of our solutions. We acknowledge that it is an upward journey to reach out to many more and earn their trust.

    Large-scale adoption is challenging but is on the horizon, and all the private and public sector stakeholders are aligning to usher in a major agricultural revolution. Today, farmers grapple with climate change, pest and disease challenges, crop losses, and more. They are actively seeking new ways to transform their cultivation processes, and it’s a natural progression in the lifecycle.

    For instance, we can predict the potential risk of pest and disease infestation at the plot and the regional level days and sometimes weeks in advance. It allows farmers to address issues proactively, minimizing yield loss. We also provide advisories to farmers based on geo-location, crop, and environmental suitability from sowing to harvest. For Governments and organizations that work with farmers, we provide sowing progression insights, harvest detection, and extreme weather conditions that can affect yield at harvest.

    The critical aspect is to make these solutions more accessible and easier for farmers to adopt. They should be affordable and address their daily challenges while raising awareness of how technology can enhance productivity, profitability, and living conditions. Bridging the digital divide in agriculture and addressing financial inclusion at the rural level are also pressing concerns. One player alone cannot tackle the magnitude of issues plaguing the sector and farmers. At Cropin, we understand that it requires the collaboration of all stakeholders, including governments, agribusinesses, NGOs, development agencies, international organizations, financial service providers, and more. In the process, we make our solutions accessible and affordable. They also get the full backing of the entire ecosystem to support them so that farmers feel empowered and, most importantly, supported. We firmly believe we’re on the right path, and you can expect transformations very soon.

    Indian Government, during 2020-21 and 2021-22, has allocated funds to the tune of INR 1756.3 cores and INR 2422.7 crores to the States for introducing new technologies including drones, artificial intelligence, blockchain, remote sensing, GIS, etc in agriculture. Can this be considered as a major boost and is it reaping the right fruit for the sector?

    Mr. Praveen: While we cannot provide a commentary on government policies, it is worth noting that the government is undeniably moving in the right direction. These progressive policies and roadmaps have the potential to not only uplift our agriculture sector but also set an example for other countries to follow. What’s crucial now is to focus on the most effective way to implement these progressive policies, ensuring they translate into action on the ground seamlessly.

    Since India is a country where dialects change with every mile, how the service providers are coping with this challenge?

    Mr. Praveen: This doesn’t currently pose a significant challenge because there have been recent advancements in text-to-speech algorithms that are specifically trained for the Indian languages and context. But, the critical element is customizing the solutions to the localized needs. With such crop diversity and growing conditions, this is one of the most critical challenges to address. Our platform is made available to the preferred language of choice for the farmers, and we customized/scaled these solutions to many countries. Additionally, we have established an ecosystem of customers, partners, and field agents who understand the specific requirements of farmers in every nook and corner, which is an invaluable support to farmers and those working for them.


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  • Drone Technology, the Real Game Changer for Agri Sector: Dhanashree Mandhani

    For many years, agriculture has been the lifeblood of India’s economy, and the country has reaped substantial rewards from this sector. Various creative solutions have embedded themselves in this area, which is currently undergoing technological advancement. The ever-increasing population and the steady loss of farmable land make these sorts of improvements vital. An exclusive interview with Dhanashree Mandhani, Founder & CEO of Salam Kisan, was conducted by StartupTalky to provide a comprehensive overview of the technological advancements taking place in the country’s agricultural industry.

    What are the future developments in technology that will drive the Indian agriculture sector?

    Ms. Dhanashree: The agricultural sector is currently experiencing a transformative shift, driven by the integration of advanced technologies aimed at enhancing sustainability and revolutionizing traditional farming methods. This encompasses a broad spectrum of digitalization and automation processes, including artificial intelligence (AI), robotics, big data, the Internet of Things (IoT), and virtual and augmented reality.

    At the forefront of this digital revolution is agritech, which is rapidly gaining prominence and catalyzing significant advancements across various facets of agriculture. Technological innovations are elevating agricultural activities, leading to substantial improvements in efficiency and productivity. Notably, mechanization has streamlined crucial processes like tilling and harvesting, resulting in a significant reduction in manual labor.

    Furthermore, the adoption of technology is reshaping irrigation methods and revolutionizing transportation systems within the agricultural landscape. From the implementation of precision irrigation techniques to the enhancement of transportation logistics, these advancements are collectively contributing to increased productivity, improved resource efficiency, and overall sustainability in the agricultural sector.

    Looking specifically at the Indian context, these transformative developments hold the potential to revolutionize the country’s agriculture, making it more sustainable, productive, and resilient in the face of existing challenges. However, the successful implementation of these technologies necessitates collaborative efforts among government bodies, private enterprises, and farmers. Additionally, addressing infrastructure and connectivity challenges in rural areas is crucial for ensuring the widespread adoption and effectiveness of these advancements. Through concerted efforts and strategic partnerships, the agricultural industry in India can undergo a comprehensive and positive transformation, aligning with global trends in smart and sustainable farming practices.

    Will the agribusiness sector also be impacted by the rising popularity of robotics?

    Ms. Dhanashree: As robotics gains traction, the Indian agribusiness industry is positioned for a technological revolution. Robotics has the potential to completely transform the agricultural industry by providing accuracy and efficiency to a wide range of activities. Robotics adoption offers the potential to significantly improve productivity, reduce labor costs, and ensure operational precision for agribusinesses in a nation where agriculture is the backbone of the economy.

    However, an elaborate plan is needed for the effective integration of robotics in agribusiness. It is necessary to take into account factors like the initial investment cost, the requirement for specialized training, and the smooth integration with current systems. To match these technological developments with the unique requirements and difficulties faced by the Indian agribusiness community, cooperation between technology providers and the agricultural sector stakeholders is essential.

    What are the major challenges while embedding tech into agri sector?

    Ms. Dhanashree: While using technology in farming has many advantages, it also comes with challenges. Some farmers, especially those who follow traditional methods, may be hesitant to use new technologies. This resistance can be due to cultural and generational factors, as some farmers might not be familiar with or unsure about the benefits that technology can bring to their farming.

    To overcome these challenges, we need a comprehensive approach. This includes building better infrastructure, like internet access and electricity so that farmers can use technology more easily. Educational programs can help farmers understand how to use these new tools effectively. Ensuring the security of their data is also important to gain their trust. Financial support can assist farmers in affording the initial costs of adopting technology. Lastly, clear and effective communication is key to building trust and encouraging more farmers to embrace technology in their farming practices.

     a. Accessibility and Affordability: One of the primary challenges is ensuring that small and marginal farmers, who constitute a significant portion of India’s farming community, have access to these technologies. Affordability and user-friendly interfaces are crucial factors to consider.

     b. Infrastructure: The digital divide and inadequate rural infrastructure, including power supply and internet connectivity, pose significant challenges. Bridging this gap is essential to enable the seamless integration of technology into farming practices.

     c. Education and Awareness: Familiarity with and understanding of modern technologies are not uniform across all segments of the farming community. Educational programs and awareness campaigns are vital to facilitate the adoption of these technologies.

     d. Data Security and Privacy: With the increasing reliance on data-driven technologies, ensuring the security and privacy of farmer data is paramount. Clear policies and robust cybersecurity measures need to be in place.

     e. Regulatory Frameworks: Developing supportive and adaptive regulatory frameworks is essential. This includes policies that encourage innovation, address concerns related to genetically modified organisms (GMOs), and streamline the approval process for new technologies.

    Considering the Indian agricultural landscape, characterized by its diversity in crops, climates, and farming practices, any technological solution must be versatile and customizable to suit the varied needs of farmers across different regions. Collaborative efforts between the government, private sector, and research institutions are instrumental in overcoming these challenges and driving a technology-led agricultural transformation in India.

    Govt is strongly pushing tech into agri sector to increase productivity and quality. How is this step being taken by the key players and how this will change the face of agri industry?

    A revolution in the agricultural sector has been driven by the government’s push for technology integration in agriculture. To increase productivity and assure the quality of agricultural produce, significant companies are responding by making advances in cutting-edge technology like artificial intelligence (AI), the Internet of Things (IoT), and robotics. An innovative ecosystem is being built by a rising number of collaborations with technology-related businesses and educational institutions.

    This deliberate push to adopt technology in the Indian setting is likely to bring about a significant change in the agriculture sector. It could improve supply chain management, reduce waste, make agricultural practices more sustainable, and enhance farmers’ quality of living. The agri industry in India is evolving into a tech-enabled landscape, where data-driven decision-making and precision agriculture are becoming integral to the farming ecosystem.

    What is your take on drone technology and what further upgrades are required in this?

    Drone technology has been a game-changer in Indian agriculture, providing farmers with real-time data that helps them make educated decisions. Drones have become crucial for precision agriculture, pest management, and crop monitoring; this is especially true in India, where there is a wide variety of methods used in agriculture.

    Ongoing improvements are necessary to maximize the impact of drone technology in Indian agriculture. Technological developments in sensors are essential for more precise data collection, longer battery life for longer operation, and better automation features. Ensuring accessibility and addressing regulations would be crucial to strengthening the advantages of drone technology in the Indian agriculture industry, especially for small and marginal farmers.


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  • Alex Sweets Satisfying India’s Sweet Tooth With Russian Confectioneries

    In 2022, the Indian confectionery market was worth INR 338.2 billion. By 2028, the IMARC Group projects, the market will have grown to a value of INR 485.9 billion, a compound annual growth rate (CAGR) of 6.3%.

    Candies, chocolates, chewing gum, and other sugary foods are all included in the broad category of confectionery. They are widely consumed as treats or snacks throughout the world. Products in the confectionery industry range from the hands of independent candy makers to those of multinational conglomerates. They can be bought in most grocery stores, corner shops, department stores, and even online.

    Increasing consumer preference for sugary snacks and treats as a form of indulgence and comfort food is the primary factor propelling the market in India. Consistent with this trend, the gifting of confectionary items for holidays and other special occasions is becoming increasingly common. In addition, conventional and unusual flavors alike are contributing to the market’s growth thanks to the abundance of options available to consumers. Sales are being boosted throughout the country by the growing confectionery industry and the fact that sweets may be a very inexpensive and easily accessible luxury item. In addition, the proliferation of eCommerce and online stores offering confectionery products is driving growth.

    In addition, the introduction of numerous novel confectionery goods is anticipated to contribute to the expansion of the market. High-profit margins in the confectionery business are expected to encourage product innovation and the development of new product lines, which in turn is expected to fuel market growth. In addition to rising consumer disposable incomes, innovations such as sugar-free and reduced-sugar confectionery products, the availability of kosher and halal-certified confectionery products, the development of premium and high-end confectionery products, and the widespread availability of seasonal and limited-edition confectionery products are also contributing to the market’s expansion.

    To explore this ever-growing market and give Indians a real taste of the Russian confectionary world, Alex Sweets is all geared up to enter the country with its wide range of products. The company claims that it is one of the leading exporters of confectionery in the South of Russia. With a focus on producing sweets from natural ingredients such as cereals, nuts, seeds, fruits, and berries, its top range brands are multigrain candies RendiTM, glazed peanuts AlexMikaTM, and a number of fruit bars. To give a broader view of the company’s expansion plans to India, Mikhail Rakhim, Head of Sales, Alex Sweets had an exclusive interaction with StartupTalky.

    How do you envisage your future business operations in India?

    Mr. Mikhail: The Alex Group Ltd. confectionery factory is among the largest in southern Russia. The majority of our revenue also comes from overseas. More than 20 nations receive regular shipments of our wares. Our confections have long enjoyed widespread acclaim in the CIS republics. We also exported to Southeast Asian countries like China, South Korea, and Vietnam, as well as to the Middle Eastern markets of Iran and Iraq. We see great potential for mutually beneficial cooperation and increasing confectionery markets as Russia has just this year entered the top three of India’s trade partners.

    What made you turn to India to expand your business nexus?

    Mr. Mikhail: The multipolar nature of the world and the contemporary political agenda have no bearing on us. We’ve been increasing production every year. And maintain an optimistic outlook on expanding business ties with the East. The commercial potential in India’s market is enormous. It is one of the world’s fastest-growing economies and represents a sizable sales market that Russian vendors have yet to fully tap. After penetrating the nearby markets of Iran, Afghanistan, and China, we thought it would be a good idea to broaden our distribution to include India. We think it’s likely due to rising demand for imported items, as well as an expanding middle class with more disposable income. Therefore, we want to gradually penetrate its market, initially focusing on large cities, shops, and supermarkets in India. We also have the support of our primary exclusive distributors.

    Being able to capture the Russian palate, do you think the same response you will receive in India too?

    Mr. Mikhail: The people of the Middle East and Central Asia share a lot of similarities with Westerners in terms of their taste preferences, and both regions have long-standing customs of enjoying hot beverages like tea or coffee with sweets. We believe there would be a market for our products in India due to the country’s long history of enjoying flour confectionary items.

    Please elaborate on your business plan in India and how you are looking to scale up the operations after setting the tone.

    Mr. Mikhail: Our goals are lofty and determined. Our long-term goal is to have a strong wholesale and retail presence in the five major cities of India (Mumbai, Delhi, Bangalore, Chennai, and Hyderabad). Naturally, we wish for AlexSweets and our flagship brand Rendi to become household names in India.

    Since you are dealing with confectionary products that normally have less shelf life, how you are going to manage your inventory in India while maintaining high product quality?

    Mr. Mikhail: We keep the health of our customers in mind at all times during the confectionary production process. That’s why we take care to source only the finest materials for our goods.  Maintaining the efficacy of the products we utilize is crucial to the success of our business. That’s why all of our goods have a one-year shelf life. We’re attempting to get on board with the current trend towards healthier lifestyles. We are confident that our items will be successfully and opportunely implemented thanks to our well-established competent plan, solid logistics, and effective marketing.

    What are the major challenges that you need to overcome before venturing into this vast and diverse market?

    Mr. Mikhail: Of course, expanding into new markets presents its own set of difficulties. To obtain our items on store shelves, we must first go through the registration and certification process. The high prices in India are a problem because of the high import taxes. And we need to do the proper maths so that the final pricing is reasonable, competitive, and within the people’s price range. Logistics and banking provide a significant obstacle as well. Because of the difficulties, constraints, and sanctions that the global economy has imposed on our country recently, we are also looking into how to conduct business with Indian rupees. We are also keeping an eye on the progress of an Indian equivalent to SWIFT. Fixing the issue of inconsistent brand recognition is also crucial. To win the favor of Indian consumers, we must develop the best plan of action for marketing to them.

    What are your bestsellers, and do you think that these will remain bestsellers in India as well?

    Mr. Mikhail: “RENDI” TM multigrain candy is our most popular product. We anticipate its success in India as well. Wheat and grain-based candies are extremely popular. After traveling over India, we came to this conclusion. The combination of our multigrain flakes (oats, wheat, corn) and premium confectionery icing has the potential to be a delicious and nutritious replacement for other types of desserts. Natural fruit bars “PastiLove” TM, “PastiLife” TM, and “Pasti-Slasti” TM are also big sellers for us. This delicious and healthy energy, vitamin, and trace element supply does wonders for the immune system and the mood.

    Are you planning to tweak some of your products as per the Indian taste or do you want to market them in their original form?

    Mr. Mikhail: Very positive feedback was received from Indian consumers who participated in the “Made in Russia” International Business Mission’s sampling and degustation events.  The candy we made was well received by consumers. That’s why we’re working to perfect the flavor of our products. We anticipate its success in India because Russia is already recognized internationally as a leading provider of both agricultural exports and organic pure products. Our company’s mission is to share the authentic flavor of Russian pastries made with only the finest all-natural ingredients with the local community.

    Logistics is going to be a major concern how are you planning to tackle this issue?

    Mr. Mikhail: We have a major problem on our hands right now, and it has to do with logistics. The lack of a shared border with India is by far the biggest drawback. Therefore, the logistics are time-consuming and expensive in contrast to, say, Russian-Chinese trade. New International North-South Transport Corridor through Iran and more conventional cargoes via the Novorossiysk port on the Black Sea are both being investigated, however. This will facilitate more efficient and profitable business between our countries and save time and money in the process.

    Are you planning to partner with some Indian company to simplify your business operations?

    Mr. Mikhail: We understand that India is a very big country and its regions differ greatly from each other in cultural and business ways. That’s why we are interested in cooperation with several distributors. Yes, we need a strong reliable partner with importing and exporting experience in India who knows the local market features and who will provide us with the first steps in India. We are searching for a successful experienced confectionery importer who has access to wholesale and retail distribution channels in India.


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