StartupTalky

Tag: 📝Interviews

  • Nayan Shelke, AKA Assassins ARMY, Shares YouTube Strategies and Valuable Insights

    YouTube is one of the most popular social media platforms, with over 2.7 billion active users. Among the platform’s diverse content range, gaming channels have been gaining great popularity due to the captivating gameplay and charismatic personalities of the gamers.

    Nayan Shelke, aka Assasins ARMY, is among the most popular gaming YouTubers in India, with over 9.8 million subscribers. He’s a gamer, entertainer, and content creator who loves what he does, and his subscribers appreciate it.

    We at StartupTalky recently had an interview with Nayan, and in this article, we’ll explore his YouTube journey, his insights around YouTube metrics, content strategy, and more.

    Now, let’s delve into his responses and learn from his valuable insights.

    StartupTalky: Nayan, could you share a bit about your journey as a YouTuber and what your channel is all about?

    Nayan: My YouTube journey began in 2019, and honestly, I didn’t envision becoming a YouTuber back then. However, I often saw others entertaining people and thought, “Why not give it a shot?” My motive wasn’t just about making money; I wanted to create videos that entertained and gained recognition. Success on YouTube isn’t easy, especially at the start. While support was limited initially, my video ‘Prank on My Friend’ went viral, marking the turning point. Since then, I’ve steadily garnered millions of views and subscribers.

    My channel, “Assassins Army,” primarily features entertaining gaming content focusing on Free Fire. I’ve expanded into esports, gameplays (PUBG, Clash of Clans), vlogs, and pranks. My aim is to connect with viewers through captivating content that keeps them engaged and entertained.

    StartupTalky: What equipment and software do you use for filming and editing your videos?

    Nayan: For filming, I rely on the Sony M1 DSLR, priced at Rs 2.50 lakh, along with a 60mm lens that costs Rs 70,000. When it comes to editing, I use Adobe Premiere Pro. For thumbnails, I utilize Photoshop to create eye-catching visuals that draw viewers’ attention.

    StartupTalky: Nayan, what techniques do you use for optimizing your video titles, descriptions, and tags for search visibility?

    Nayan: When it comes to optimizing my video elements for better search visibility, I take a thoughtful approach. Rather than resorting to clickbait, I focus on crafting video titles that honestly portray the content and capture the viewer’s interest. I believe in the power of creativity and authenticity.

    Trending topics and relevant keywords related to Free Fire hold a special place in my strategy. They’re like breadcrumbs that lead interested viewers right to my content. By incorporating these keywords naturally, I ensure that my videos appear in searches that matter to my audience. This strategy not only enhances search visibility but also attracts viewers who are genuinely eager to engage with the content. It’s a win-win approach that prioritizes authenticity and meaningful engagement over fleeting clickbait tactics.

    StartupTalky: Which YouTube analytics metrics do you focus on, and how do they guide your content strategy?

    Nayan: I closely monitor specific YouTube analytics metrics that provide valuable insights into viewer preferences. Metrics like watch time likes, and comments offer a window into how well my content is resonating. They show me which videos are hitting the mark with my audience.

    Additionally, I pay special attention to audience retention. This metric helps me understand precisely which parts of my videos are holding viewers’ attention the longest. Armed with this knowledge, I can tailor my content strategy to create more of what truly engages my audience. It’s a strategy grounded in understanding and responding to viewer behavior, ultimately guiding me toward crafting content that consistently strikes a chord with my viewers.

    Nayan: I prefer collaborating with smaller creators, fostering community and mutual benefit. Collaborations have broadened my reach and introduced me to new audiences. I’ve participated in a couple of META events and joined YouTube communities to network, learn, and grow alongside fellow creators.

    StartupTalky: When did you start monetizing your channel, and what monetization methods have you found effective?

    Nayan: I officially began monetizing my channel in 2020, a significant step in my YouTube journey. While ad revenue certainly plays a crucial role in generating income, I’ve also explored other avenues that have proven quite effective. One such avenue is collaborating with brands and sponsors whose values align with my content and community. These partnerships not only provide financial support but also bring credibility to my channel. One proud achievement has been becoming a brand ambassador for respected companies like Monster and AMD. This diversification of income sources has not only added stability but has also enhanced my channel’s reputation and influence in the gaming and content creation realms.

    StartupTalky: Nayan, can you share your observations on CPC’s evolution for your channel and any tactics you’ve used to improve it?

    Nayan: Certainly! Over time, I’ve noticed a positive evolution in the Cost Per Click (CPC) on my channel. This growth can be attributed to a couple of key strategies. Firstly, I focus on using targeted keywords that align with my content. This helps my videos show up in searches where viewers are genuinely interested. Additionally, I place emphasis on creating engaging thumbnails that catch the viewer’s eye, and I craft titles that reflect the content accurately. These efforts contribute to higher click-through rates, which in turn have a positive impact on CPC. The combination of these tactics has led to a favorable trend in CPC for my channel, enhancing its overall performance and revenue potential.

    StartupTalky: Apart from YouTube earnings, have you explored other income streams that align with your content?

    Nayan: I’ve gone beyond relying solely on YouTube earnings. I’ve delved into exciting opportunities such as brand endorsements and ambassadorships that perfectly resonate with my gaming and content creation niche. These collaborations complement my content and open up an additional avenue for generating income. By extending my reach beyond the platform, I’ve established diverse and sustainable revenue streams that contribute to my channel’s growth and financial stability.

    StartupTalky: How do you approach sponsorships and partnerships, ensuring they align with your channel’s ethos? Could you share a significant partnership experience?

    Nayan: Of course! When it comes to sponsorships and partnerships, I’m dedicated to maintaining the authenticity of my content and aligning it with my audience’s interests. Each collaboration is carefully evaluated to ensure it resonates with my channel’s values and doesn’t compromise the trust I’ve built with my viewers.

    One remarkable partnership experience was when I became a brand ambassador for Monster and AMD. This wasn’t just about financial gains; it was a testament to the trust these reputable companies had in my content. The collaboration not only boosted my income but also established me as a credible gaming influencer. It’s an example of how partnerships can be both lucrative and aligned with my channel’s ethos, benefiting both me and my audience.

    StartupTalky: From your perspective, is becoming a full-time YouTuber a viable career choice? What influenced your decision?

    Nayan: Pursuing a full-time career as a YouTuber is viable, but it requires dedication, persistence, and a solid grasp of the platform’s algorithms. My decision to tread this path was influenced by a combination of factors. Firstly, it’s driven by my passion for what I do – creating entertaining and engaging content that resonates with viewers.

    Secondly, the prospect of connecting with a community that shares my interests and appreciates my content is incredibly rewarding. So, while the journey may have its challenges, the ability to turn my passion into a meaningful career and impact lives has been the driving force behind my choice to become a full-time YouTuber.

    StartupTalky: Nayan, what concise advice would you offer individuals starting their YouTube journey, including potential pitfalls to avoid?

    Nayan: Starting a YouTube journey requires patience. Don’t be discouraged by initial challenges or limited support. Consistency is key—create content that resonates with you and your audience. Avoid shortcuts like clickbait. And remember, success takes time, so stay committed.

    StartupTalky: Finally, how do you see your YouTube channel evolving in the next few years? Do you have specific goals or milestones in mind?

    Nayan: I see my YouTube channel embarking on a path of continuous growth and evolution. My immediate goal is to hit the 10 million subscriber mark, a milestone I’m eagerly working towards. Looking further ahead, my sights are set on reaching an impressive 25 million subscribers by the conclusion of 2024.

    To achieve these ambitions, I’m committed to staying at the forefront of innovation in content creation. I’ll be diving into new gaming trends, experimenting with engaging formats, and, most importantly, nurturing a vibrant community of passionate and dedicated viewers. The journey ahead is promising, and I can’t wait to witness my channel’s evolution unfold.

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  • Varija Bajaj on Fashion & Govt’s Support for Startups

    In an exclusive interaction with Ms. Varija Bajaj, Founder of Office & You, Lela, and Varija Design Studio, StartupTalky delves into various aspects of the fashion industry, government initiatives facilitating the growth of Indian startups and data protection for online users.

    Ms. Bajaj has made an incredible mark on the Indian fashion landscape, celebrated for her exquisite designs tailored to women’s workwear and fusion wear. As the creative force behind three distinct apparel brands, she holds a coveted position within the Fashion Design Council of India and has graced numerous editions of the Indian Fashion Week, solidifying her influence beyond the boundaries of conventional fashion.

    Ms. Bajaj’s remarkable contributions to the industry have garnered a wealth of accolades. From the prestigious Delhi Gaurav Award to the esteemed Economic Times Labels Award, the DLA Women of the Year Award, and the highly sought-after Build India Award, her journey has been adorned with well-deserved recognition. However, her impact extends far beyond the confines of the fashion world; she is a dedicated advocate for women’s empowerment, harnessing her platform to shed light on crucial social issues.

    Welcome to StartupTalky Ms. Bajaj. How are you today?

    Ms. Bajaj: Thank you so much for having me. I’m extremely honored to be here at this platform and the efforts that you’re putting in to bring the community together.

    StartupTalky: It’s a pleasure to have you here today, and I’m eager to hear your insights. Let’s dive right in. How do you balance the demands of running three different brands altogether?

    We have three distinct brands, each catering to different occasions and needs. Varija Design Studio, established in 2004, specializes in bridal and custom clothing for both men and women. In 2019, we ventured into the startup culture, allowing for greater scalability and affordability, catering to customers who seek quality beyond just wedding attire.

    But in 2019, we also identified a need gap in the space for working women because a lot of brands that existed in the country were focusing on Western wear. When it came to workwear for Indian women, there was not a single brand in the country that was looking at the culturally sensitive environment that Indian women are exposed to. They are working in labor-intensive environments. So, recognizing a need for workwear among Indian women, we launched Office and You. It’s designed with cultural sensitivity in mind, considering factors like labor-intensive environments, sizes, and color preferences unique to India. We offer both Western and Indianized workwear, including office sarees, to help women feel confident and comfortable in professional settings.

    Another brand, Lela, focuses on party and resort wear for both genders. Lela blends Western and Eastern elements, aiming to provide affordable designer wear while staying innovative and trendy. Unlike Office and You, Lela’s collections are seasonal and fashion-forward, catering to changing trends.

    These three brands serve distinct niches, allowing us to meet diverse customer demands across various occasions and fashion preferences.

    StartupTalky: As you mentioned, in the West, we’ve seen brands signify class and status. In Indian corporate culture, especially for women’s wear, your brand holds a similar status. Now, looking ahead, what do you see as the industry’s top challenges and opportunities?

    Ms. Bajaj: Recently at a conference, I noticed a shift in how businesses approach tech. Before COVID, they prioritized service and product, but post-COVID startups focused on tech first, then the product. This means new brands like Zepto and Blinkit emphasize tech over products. In contrast, older brands are now trying to incorporate tech, like apps or website plugins. Tech is now fundamental for business success.

    This transition presents challenges and learning opportunities. Even with 20 years in the industry, the post-COVID landscape has reset our knowledge. One significant challenge is the shortage of skilled personnel due to outdated educational systems. Many colleges still teach traditional skills, while the industry needs digital expertise, like Photoshop and Corel Draw proficiency. This disconnect leads to joblessness and a skills gap.

    Additionally, the mental health challenges are growing. Graduates, skilled but unwanted by the industry, face depression. Some are adapting through online courses like Udemy, but not everyone embraces change. This presents challenges for both human resources and employers. It may take a year or two to address these issues effectively.

    StartupTalky: Do you believe that the pandemic accelerated digitalization so rapidly that academic institutions were unprepared to adapt to these changes and advancements quickly enough?

    Ms. Bajaj: Changing university programs is challenging. It involves multiple approvals and can take a year. Additionally, teachers need training, and they must continually upskill due to the dynamic information flow. Today’s students scrutinize their educators, making it a demanding environment for teachers. Unlike in the past, when textbooks were limited, now information flows globally. This presents a significant challenge across the education industry.

    StartupTalky: So, I’m moving on to my next question. Since you’re an active advocate of women’s empowerment, what role do you think fashion can play in combating social challenges?

    Ms. Bajaj: In the workplace, gender should not matter; it’s performance that counts. Fashion reflects society; it’s not about imposing trends. For instance, during the Nirbhaya case, fashion was influenced by people’s preferences. Designers must decode the unspoken language of consumers and be sensitive to societal changes.

    Understanding what’s happening, like COVID, attrition, or Gen Z preferences, is crucial. Gen Z, for instance, may spend their parents’ money on expensive streetwear. Brands must adapt and prioritize the consumer’s needs over personal preferences. A designer’s role is to selflessly translate these insights into creative designs and brand strategies.

    StartupTalky: There was a time once when India was the world’s BPO. Right now, it’s the center of innovation. So, pertaining to that, how do you see the G20’s Startup 20 initiative benefiting Indian startups in their global development?

    Ms. Bajaj: I believe that the journey had already commenced a couple of years ago, around 2016 and 2017. During this time, there was a surge of enthusiasm for startups, which ignited the young generation’s passion for innovation.

    The support provided by organizations like Startup India and Invest India has been truly remarkable. They have gone above and beyond in their efforts. The incentives for startups, the invaluable mentorship, and guidance on investments have been nothing short of brilliant. These initiatives have led to the establishment of numerous incubation centers and have transformed the mindset of individuals who previously may not have considered investing in startups.

    In the past, it was uncommon for people to think about investing in businesses. Today, everyone seems to have some inclination towards investment, whether it’s in mutual funds, LIC, or long-term investments. Even those who may not have the capacity to innovate themselves want to explore startup investments.

    This trend is highly promising and dynamic, not only for startups but also for individuals like us. It’s fascinating to see the daily influx of calls and emails from potential investors. Becoming co-investors or co-owners and witnessing the journey together brings a sense of pride and fulfillment.

    The recent G20 Summit organized by the government has expanded the horizons for startups significantly. We are no longer confined to the Indian market; we are now exploring opportunities in other nations. However, it comes with its fair share of challenges, such as intercountry trade agreements, duties, and registrations. Nonetheless, it presents a whole new perspective, even for our brand.

    For instance, after the G20 Summit, we are contemplating the idea of expanding internationally. We have been performing well in India, especially in the e-commerce space, which has been further boosted by the digital age. Considering our cost advantage here, we are eager to explore international markets. Of course, we are curious about how the G20 will address import duties, but if it supports startups in this regard, I believe we are on the verge of something monumental. We are sitting on a time bomb, and I predict that it will explode in a positive way in the coming years.

    StartupTalky: Certainly, the government needs to ensure these initiatives effectively reach the intended businesses to bring them tangible benefits. Now, considering your role in the fashion industry involves handling substantial customer data regarding preferences and behaviors, especially with the new Digital Personal Data Protection Act of 2023 in mind, how are you ensuring the stringent protection of this data?

    Ms. Bajaj: We have implemented various measures on our end to manage data effectively. I would say that, in terms of data utilization, we are still in the initial stages, and we continue to explore its full potential, provided there are no unforeseen issues. However, it’s crucial to emphasize that we are fully aware of the confidential nature of the data we collect. Consequently, we take rigorous steps to ensure its security and confidentiality.

    Access to this data is restricted to a select group of team members, and we closely monitor and control who can access it. Unlike some other organizations, we do not freely share this data. Instead, we maintain a stringent policy to safeguard the utmost confidentiality of our data within our organization.

    StartupTalky: I would just move on to my last question. What advice would you give to the aspiring fashion designers and the entrepreneurs?

    Ms. Bajaj: Entering the fashion industry is an exciting journey with a myriad of opportunities beyond design and technology. From styling to journalism and more, the industry offers diverse career paths. To thrive here, passion and a hunger for continuous learning are vital. It’s not about holding a degree and settling; it’s about remaining dynamic, innovative, creative, and setting trends rather than following them.

    In a crowded space like fashion, setting yourself apart is crucial. Even if others do something similar, you must find that unique edge. Today’s consumers are discerning, seeking products with stories, appeal, and solutions to their needs. In the tech space, innovation extends beyond virtual trial rooms. It encompasses everything from sizes and cuts to data sourcing.

    Many companies worldwide are transitioning from unsold stock to customized offerings by harnessing data. However, data’s power depends on how it’s used. Having vast data is meaningless if you can’t extract valuable insights to make informed decisions and create the right products.

    StartupTalky: It was really nice interacting with you, Ms. Bajaj. It was a pleasure having you with us today and thank you for your valuable insights.

    Ms. Bajaj: Same here, and I look forward to having more such interactions. Thank you for having me.

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  • ProcessIT Global’s Rajarshi Bhattacharyya on Cyber Resilience, Government Policy, and Data Security

    In a thought-provoking session with StartupTalky, Mr. Rajarshi Bhattacharyya, Chairman and Managing Director of ProcessIT Global, engaged in an in-depth discussion covering a wide range of topics. Throughout the conversation, he provided valuable insights into the competitive tech industry and what sets ProcessIT Global apart from its peers. He emphasized the company’s focus on cyber resilience, which involves building strategies, processes, and technology solutions to help organizations become resilient in the face of cyber threats.

    StartupTalky: Good morning, everyone. My name is Sayantan, and today we have with us Mr. Rajarshi Bhattacharyya, the Chairman and Managing Director of ProcessIT Global. So, Mr. Bhattacharyya, how are you?

    Mr. Bhattacharyya: Great, good to see you, Sayantan. And it is very nice to be at your show.

    StartupTalky: Thank you so much, Mr. Bhattacharyya. It has been a pleasure for us to host you today. I am sure that this will be a very thought-provoking session. And definitely, your insights will enlighten our audience. So, Mr Bhattacharyya, can you share some insights into ProcessIT Global’s unique strategy in the competitive tech industry and what sets it apart from other players in the market?

    Mr. Bhattacharyya: It is a deep tech services and solutions startup. We operate in the field of Enterprise. Specifically, I use the word “resilience” because “security” is widely misused. Resilience is where organizations start building up strategies and processes, implement product technology solutions, and make them work as one to become a resilient organization.

    Resilience is a key factor term, where we enable organizations to become cyber resilient. In the ever-changing landscape, the paradigm of business is also changing these days. So, what we do is we also help organizations to secure themselves. Our tagline at Process It Global is “Securing the Modern Enterprise.” This encompasses the advisory piece, implementation, operations, and maintenance, functioning as a managed cybersecurity service provider.

    That is in a nutshell what we are involved in. We operate in a very niche technology space, focusing on identity and access management, which forms the fundamental pillar of the zero-trust security policies that you keep hearing about. We also work on SIM, Soar, and UBR, which are essential for managing cybersecurity. Application security is another area where we work on securing applications. Additionally, we provide data security, which covers data at rest as well as data in motion.

    Furthermore, we are partners with different organizations, particularly large global UEMS (Unified Endpoint Management Systems), and we build on top of their products to create a unique customer experience. Every organization’s demand is different because every industry vertical is unique, and their challenges vary.

    For example, consider small-scale exporters who manufacture products for larger manufacturers globally. They may sign GDPR contracts without fully understanding the implications. We assist them in developing a strategy to become compliant and confidently sign GDPR contracts. That is what we bring to the table.

    StartupTalky: Thank you Mr. Bhattacharyya for sharing your views. Since you mentioned the GDPR policy in Europe, with the new Digital Personal and Data Protection Act of 2023, I would like to know how your company, ProcessIT Global, is ensuring data security for your clients.

    Mr. Bhattacharyya: So, we have an air gap environment when it comes to customer data, so it is never exposed to the internet. Whatever is there remains within our system. Additionally, we have implemented various security policy measures. We are also an ISO 27001-certified organization. This speaks volumes about how well our processes are defined. This ensures that we are compliant. Furthermore, if you look at the current policy of the government of India, it is a fantastic one. It is on par or even better than many others. It is more advanced because GDPR came out some time ago. This policy is more advanced and comprehensive, which will further India’s progress.

    StartupTalky: All right. Since you mentioned government policies, I would like to continue with the next question on the same note. How do government policies support the growth of Indian startups, including yours?

    Mr. Bhattacharyya: To encourage a startup ecosystem, the government must be open to ideas and entrepreneurship. The government has indeed taken steps in this direction. They initially launched the Skill India program, followed by the Startup India program. It is a process. If you examine the flow, it begins with skill development, followed by idea generation, and then the Startup India program comes into play. Startups, whether they offer services, products, or commodities, often require substantial funding. The government has introduced schemes that offer funding without requiring collateral, such as the Mudra scheme.

    There is a significant emphasis on supporting women-led startups. India is now one of the world’s largest startup hubs. If you look at the top 15 cities globally for startups, three of them are Indian: Bangalore, Mumbai, and Delhi NCR. This is a testament to the encouragement the government provides for individuals to become entrepreneurs, break free from mundane jobs, and pursue innovative ideas. Access to funding is available, and Indians are known for their brilliant minds. Additionally, policies have been established to enable startup companies to participate in large government tenders without needing to provide Earnest Money Deposits (EMDs). Membership in the Startup India scheme takes care of your credentials, eliminating the need for Pre-Qualification (PQ) criteria.

    Moreover, an essential aspect is that if your startup is performing well for three years, you become eligible for tax exemptions. It can hardly get better than this. The ecosystem is designed to support your growth. The government, in collaboration with organizations like NASSCOM, organizes various mentorship programs under the Startup India initiative, providing people with invaluable guidance and support.

    StartupTalky: How do you see the G20’s Startup20 initiative helping Indian startups go global? Are there concerns about foreign players posing competition to Indian sectors?

    Mr. Bhattacharyya: In terms of the Indian startup sector, we do not fear anybody these days. We have become a fearless India. So that is the spirit. Only the exchange of ideas and collaboration can make things better. If you are collaborating with somebody in California, they can learn a lot from us.

    Most of the large-scale successful startups are founded by Indians. If you look at large-scale global companies, many of them are run by Indians. So, it is India’s time to shine. All these developments are happening for the better. Collaboration will only improve our situation. There will be an influx of money, an exchange of ideas, and technology exchanges. It is going to be great, and there is nothing to fear.

    StartupTalky: India has transitioned from being a BPO hub to a center of innovation. Given this shift and your mention of data, here is a hypothetical question: Is it possible for startups to use their data as collateral for securing loans? If so, how can the security and assurance of this data be ensured?

    Mr. Bhattacharyya: I think the government of India is working on data insurance. The moment you have insurance against data, as well as hybrid insurance, once that is formalized, it will lead to a massive explosion in having data that is bankable. So, it all depends upon the financial policies as well.

    The government of India is working towards it, and hopefully, we will find a solution soon. Right at this moment, it does not seem like data could be mortgaged, and that is not the right approach.

    If you look at it, you are getting financial benefits out of the data that you have. The data you are collecting is for servicing individuals better. It is for compliance requirements. Your data cannot be used for generating money. Data is a very secure thing. It cannot be bankable.

    StartupTalky: I will get to my final question without taking much of your time. What are Process IT Global’s future plans and industry outlook?

    Mr. Bhattacharyya: See, we would love to become the largest cybersecurity player in India when it comes to services and solutions. And that is what we intend to become in the next five to six years. We are currently experiencing triple-digit growth every year, a trend that can likely be sustained for another couple of years. However, there will come a stage where the growth may slow down a bit but eventually stabilize. Startups typically experience rapid hockey stick growth initially and then reach a stabilization phase. So that is the trajectory.

    When I look at this industry, it will always experience double-digit growth. The reason is that hacking and cyber threats will always be present. If you look at the World Economic Forum 2021 Report, it identified cyber risk as the third most significant risk factor that can harm a nation. Today, the focus is on defending against an army of hackers who are becoming increasingly organized. In the realm of cybersecurity, it is a continuous process of improving weaknesses against threat actors.

    Considering the pace of digital transformation happening right now, there are numerous applications getting modernized, adopting microservices, and becoming cloud native. There’s also significant usage of containers. However, the usage of containers introduces additional attack surfaces, opening opportunities for threat vectors. This trend is only going to increase.

    As of now, the cybersecurity market stands at close to around $180 billion, and approximately 50% of this revenue comes from services. What is noteworthy about this market is that there is not a single product that can fulfill all your cybersecurity requirements. It requires a collection of tightly integrated products to provide a cyber resilience platform. Therefore, this market is poised for continued growth and will likely maintain double-digit growth rates.

    StrartupTalky: Definitely, as rightly said, Mr. Bhattacharya. It was really an insightful conversation, and I also gained a lot of knowledge. Definitely, I can assure you that our audience will gain more knowledge from our interaction. It has been a pleasure hosting you Mr Bhattaharyya, and I wish all the success for you and your company.

    Mr. Bhattacharyya: It was a pleasure to be here.

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  • Digitap’s Nageen Kommu Discusses Fintech Innovation, Data Protection, and Government Policies

    In the ever-evolving landscape of fintech innovation, one name has been making significant waves—Digitap. As a B2B SaaS provider in the FinTech market segment, Digitap specializes in API-based solutions for the financial sector.

    In a recent interaction, we had the privilege of speaking with Mr. Nageen Kommu, CEO, Digitap, who provided valuable insights into their unique approach to financial risk management and customer onboarding.

    Mr. Kommu shed light on their unwavering commitment to data protection, and the benefits of Indian startups following G20’s Startup20 initiative. He highlighted the significant role that government policies have played in fostering the growth of startups like Digitap in the dynamic Indian fintech market.

    StartupTalky: Good morning, everyone. I am Sayantan, delighted to introduce our guest today, Mr. Nageen Kommu, the CEO of the tech startup Digitap. Digitap specializes in developing API-based solutions for fintechs and banks, harnessing the power of AI and machine learning. Welcome to StartupTalky Mr. Kommu. How are you today?

    Mr. Kommu: Good morning, Sayantan. I’m doing well, thank you for having me on your show. It’s a pleasure.

    StartupTalky: It’s an absolute pleasure to have you here. Thank you for your time. I’m confident that our conversation will be enlightening for our viewers. Let’s dive right into the questions.

    Mr. Kommu: Certainly.

    StartupTalky: What makes Digitap’s AI and ML algorithms unique in financial risk management and customer onboarding, and how do you achieve top success rates in the market?

    Mr Kommu: That’s a great question, Sayantan. Our approach at Digitap revolves around providing alternative data solutions, which differ from traditional credit bureau scores. Traditionally, banks and financial institutions relied heavily on bureau scores to assess customers’ creditworthiness. If a customer’s score exceeded a certain threshold, they were approved for a loan, and if not, they were often disregarded. However, this approach only caters to the top 100 million Indian users, and it doesn’t account for those with scores below 730, who may still be reliable customers. Additionally, approximately 40% of the Indian population lacks any credit score because they’ve never taken a loan or credit card.

    Our challenge is to distinguish good customers from bad ones within this vast customer base of the next 400 million. We achieve this by focusing on alternative data sources that enable our clients, including NBFCs and banks, to underwrite these customers. The key is to identify unique data sources that set us apart from competitors. Having exclusive access to such data sources can provide a significant initial advantage, even if competitors eventually catch up.

    The next challenge is to convert unstructured data from these sources into structured formats, a step that most AI and ML companies can accomplish. The real differentiation comes in constructing meaningful models from this structured data. This is where we excel and distinguish ourselves from competitors. The process involves data structuring and the creation of scoring models tailored to specific use cases or outcomes, ensuring that our results stand out.

    Regarding success rates, the availability of data plays a pivotal role. The more data we have, the more refined our models become. We strive to strike a balance between identifying unique data sources and finding customers willing to allow us to use their data to train models effectively. It often involves partnering with a champion client, offering incentives, and leveraging their data to fine-tune our models before introducing them to the market.

    StartupTalky: Thank you, Mr. Kommu, for sharing your insights into Digitap’s unique approach and success factors. With the Digital Personal Data Protection Act, of 2023, now in place, how is Digitap planning to secure customer data effectively?

    Mr. Kommu: Certainly, Sayantan. The Digital Personal Data Protection Act, of 2023, brings several facets related to data protection into focus. Even before its implementation, the concept of account aggregators gained prominence in the BFSI segment. Adhering to this concept, the Data Protection Act mirrors many principles outlined in the account aggregator ecosystem. It provides guidelines on how to obtain customer consent, the duration of consent, the purposes for which consent is granted, and mechanisms for customers to revoke consent.

    At Digitap, we consider ourselves data processors. We don’t store data; we process it on behalf of our clients, who are the data fiduciaries. While there may not be specific guidelines for data processors, we voluntarily adopt the same policies and procedures that data fiduciaries follow. If a customer wishes to revoke consent, we ensure that the data is deleted, complying with the Act’s requirements.

    The Act also addresses data security during storage and transmission. We already have robust security mechanisms in place, as we deal with RBI’s outsourcing norms, which mandate data localization within India. We undergo regular audits for data localization and application penetration testing to assure our clients, especially those regulated by RBI, of the security and integrity of their data.

    Since we don’t store data, our role is primarily processing, and we strictly adhere to this distinction. West are paramount to us, given the sensitive nature of financial data.

    StartupTalky: Thank you, Mr. Kommu, for outlining your approach to data protection and compliance with the Digital Personal Data Protection Act. It’s crucial in today’s digital landscape. How will Indian fintech startups benefit from the G20 Startup 20 initiative, and do you anticipate increased competition from foreign players as a potential challenge?

    Mr. Kommu: Definitely it is an opportunity to unfold ourselves in the international market. However, in my opinion, the Indian fintech ecosystem is well ahead of a lot of countries in terms of innovations, especially from the West. You are now seeing a lot of startups mushrooming around the account aggregator ecosystem which is one of the flagship initiatives of the Indian government.

    Now we are seeing countries like UAE and France adopting our UPI ecosystem. So, we have that edge in terms of some of the technology and some of the innovations that we have gotten about, especially around the digital infrastructure like Aadhaar, UPI, and account aggregators. It will actually help us, the Indian startups, to take these initiatives outside our country and then start internationalizing them.

    Another place where definitely the Indian ecosystem or Indian startups will flourish is in our domestic market, where we have proven ourselves to be very effective in catering to a huge volume of the market. India’s market dynamics, marked by substantial volumes, allow us to fine-tune our models, especially those related to AI and ML.

    While these volumes might not be as readily available in regions like the UAE, Paris, or even the US, the experience gained from catering to India’s diverse and high-volume market equips us to address large-scale use cases and refine models accordingly.

    Also, I believe that there is a huge potential around the lendingtech as well. We ourselves find a lot of traction in the international market in this sector. This includes the development of LOS (Loan Origination System) solutions, LMS (Loan Management System) solutions, and underwriting solutions.

    While Western markets possess the digital infrastructure to support underwriting, there remains a substantial need for LOS and LMS solutions of the kind that Indian companies have developed at scale to serve a vast customer base within India.

    StartupTalky: So, who do you think has the upper hand? Indian or foreign companies?

    Mr. Kommu: When comparing the potential for Indian companies venturing abroad versus Western companies entering India, the advantage clearly favors Indian companies. It is completely because of the complexity and diversity of the Indian market, which can be challenging for Western companies to navigate.

    Western companies specializing in insuretech, lending tech, or payment solutions often find it difficult to adapt to India’s diverse payment landscape. In India, there’s a wide spectrum of payment preferences, ranging from traditional methods like checks to digital-first users who rely solely on UPI. Western companies may struggle to cater to the diverse needs of the Indian market, including IMPS, NEFT, RTGS, and more.

    Even in lending tech, Western companies are accustomed to underwriting based on digitized data, while India presents a different set of challenges. Many Indian customers, especially in Tier 3 and Tier 4 areas, lack digitized KYC documents or mobile number linkage, necessitating unique solutions. Indian companies, including ours, have already innovated in response to these challenges.

    Western companies entering India often face difficulties due to the market’s complexity and the pace of fintech innovations. For instance, a Chinese company, Advanced AI, found it challenging to adapt to the Indian market’s intricacies and competition.

    Indian companies, on the other hand, have had almost a 20-to-25-year history in terms of catering to the Western market. We know what works in the Western markets and that advantage will definitely play for us. The 1990s and early 2000s, it was an era of outsourcing where Infosys, Wipro, and TCS thrived. I believe this to be an era of outsourcing your complex data science and AI ML solutions. I think there is a huge scope for us to play in terms of looking for outsourcing of these solutions in the US or European market.

    StartupTalky: Thank you, Mr. Kommu, for your insights into how the Startup 20 initiative could impact Indian fintech startups and the potential challenges foreign players might face. Now, as we near the end of our discussion, could you share your perspective on the government policies and support that have facilitated the growth of startups in India?

    Mr. Kommu: Historically, in the fintech space, government support has been crucial due to the regulatory nature of this sector. From the perspective of lending tech, for instance, every user’s digital journey today is closely linked to various government policies developed over the years.

    Consider the impact of the Aadhaar Act, which revolutionized digital customer onboarding. It eliminated the need to visit a bank branch or produce physical documents for insurance, bank account openings, or loans. Instead, users can securely provide their entire Aadhaar details via OTP, thanks to the government’s efforts.

    Furthermore, government actions like the introduction of credit bureaus in 2006 dramatically expedited the underwriting process, allowing banks to assess customers in minutes or even seconds. Recent RBI regulations, particularly those related to UPI and payments, have spurred remarkable growth in companies like Paytm and a surge in startups in the UPI ecosystem. Looking ahead, the government’s Account Aggregator initiative is poised to revolutionize data sharing and address data availability challenges.

    These government-led initiatives have significantly reduced the time required to access financial services. Just a few years ago, it was unimaginable to open a bank account in under ten minutes or secure a loan in less than 15 minutes. Today, even in the home finance sector, some clients are achieving a 15-minute turnaround time for home loan approvals, all made possible by government digitization policies.

    Moreover, these policies have propelled financial inclusion. Previously, without digital access, financial products were limited to the top 10 or 50 million customers. Now, apps like Groww or Zerodha enable individuals in tier 3 and tier 4 cities to invest in stocks within 15 minutes, using only a mobile phone from their homes. This increased financial inclusion is a direct result of government initiatives.

    StartupTalky: What are your future plans with Digitap?

    Mr. Kommu: So, with the advent of account aggregator, we definitely feel that there is a huge opportunity for us, at least in India, to create differentiating data models that will help on several use cases pertaining to lending, marketing, and collections. Whether it be onboarding, underwriting, or collections payments, we see a huge potential, at least in the near term, for data-driven solutions across the value chain in the lending space itself.

    We still feel that there is a gap that needs to be addressed, which can be addressed with the usage of data coming out from the account aggregate ecosystem itself. And we also see a huge potential for international expansion, especially in data-driven models. When it comes to the usage of data, western countries have solved the problem of data availability in terms of digitizing every aspect of their data transaction, but I still believe that there are still gaps in their ability to use the data. We can utilize this, and that will be our expansion plans in the foreign market.

    StartupTalky: Thank you, Mr. Kommu, for sharing your insights and future plans. It’s evident that Digitap is at the forefront of fintech innovation, and your contributions to the industry are noteworthy. We wish you continued success in your endeavors.

    Mr. Kommu: Thank you, Sayantan. It was a pleasure being here, and I appreciate the opportunity to share our vision and insights.

    About Digitap

    Digitap empowers financial institutions through its extensive, alternate data-based risk management stack and high-tech advanced AI/ML solutions to new age internet has driven businesses for reliable, fast, and 100% compliant Customer Onboarding, Automated Risk Management along with Big Data enabled services like Risk Analytics and Customized Scorecards. The company’s proprietary Machine Learning Algorithms and Modules provide one of the best success rates in the market. Working with the largest digital lenders in India, the team brings together deep and vibrant experience in Fintech Product and Risk Management, Management Consulting, and Consumer Retail/E-commerce Business.

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  • GetVantage’s Bhavik Vasa Unveils $500 Billion Opportunity to Tackle SME Credit Deficit

    StartupTalky is thrilled to have Mr. Bhavik Vasa, Founder and CEO, of GetVantage as our guest, for a captivating discussion on critical topics. Given the growth potential of the economy, today’s discussion focuses on how GetVantage plays a crucial role in addressing the credit deficit in the SME market. A recent industry report published by GetVantage, in collaboration with Redseer, sheds light on a $500 billion credit opportunity in the SME sector.

    Bhavik Vasa’s expert insights along with GetVantage’s mission to simplify venture finance will undoubtedly enhance our understanding of this ever-changing landscape. Additionally, we will explore government policies, the crucial aspect of data protection, and the hypothetical possibility of data as collateral during our conversation.

    StartupTalky: Today, we have with us the Founder and CEO of GetVantage, Mr. Bhavik Vasa. Good evening Bhavik. Welcome to StartupTalky. It is a pleasure for us to have you with us today.

    Bhavik Vasa: Yes, thank you. A pleasure to be here and talking and sharing insights from what vantage point we have on the growth that the Indian economy is going to be seeing.

    StartupTalky: Sure, let us jump right in with my first question for you. How do you envision GetVantage’s role in addressing the credit deficit? According to a recent report, there is a potential credit deficit of 220 billion in the digitized MSME sector, with an opportunity of about 500 billion in the sector. How do you foresee GetVantage capitalizing on this market?

    Bhavik Vasa: I believe the industry report we recently published further underscores an opportunity that we all recognize within the Indian economy. As of now, India boasts a $3 trillion economy. To realize the ambition of reaching a $5 trillion economy in the next five to seven years, a substantial infusion of capital is essential to fuel this growth.

    India has traditionally thrived on its small businesses, and to attain the targeted GDP growth, we must foster the growth of these enterprises by facilitating access to capital. And I think that is what truly our passion and mission at GetVantage is – How do we make sure that this sector, which has always been a priority sector, gets access to capital that is more frictionless, simpler for every small business and startup out there that is growing month on month, quarter on quarter.

    The only way to really do this right is by using the power of technology and data. If we can use the power of the fintech platform that we have built and the amount of real-time data we can pull on a business, we can quickly evaluate the business and create a complete journey to onboard a business, evaluate them, and get money to them as quickly as possible. That is where tech and data, along with AI and Machine Learning-driven analysis, will come into play to get access to capital that is more democratized.

    StartupTalky: That is a very insightful perspective, Bhavik. Since you talked about what needs to be done, I would like to ask what GetVantage is doing to address this issue.

    Bhavik Vasa: The way we put it is that a lot of fintech companies say that they’re disrupting something. We actually say we are not disrupting anything; we are simplifying venture finance. That is the simplest way I can put it. We are probably the country’s first truly digital platform, where right from the onboarding journey, to the application journey, we have simplified the process.

    For years, small businesses have struggled to provide so much data and paperwork to qualify for a small business loan or financing. With our proprietary technology platform, driven by APIs and AI and ML-driven credit engines, we have created a frictionless and simple journey. Small business owners and startup founders can come online to our portal, GetVantage.co, and quickly start their process by connecting a few data points like their PAN, GST numbers, bank accounts, and real-time online platforms. From that application journey to quick evaluation, we can evaluate and disburse money to a business in 48 to 72 hours.

    Our goal is to make finance paperless and funding performance-driven, making it accessible to businesses from metro cities to small Tier 2 towns. We want to ensure businesses can quickly access financing ranging from Rs 5 lakh to Rs 5 crore in just a few days by connecting their data and completing an online application with GetVantage.

    StaryupTalky: Maybe that is one of the main reasons why the concept of digital lending came into effect. Earlier, there was a lot of bureaucracy and longer processing times for traditional lending institutions to disburse loans and credit. So, definitely, the development of this sector has streamlined the process for businesses.

    Bhavik Vasa: Absolutely, Sayantan. The digital lending space has transformed access to capital for businesses and made the process significantly more efficient and accessible.

    StartupTalky: So, moving on to government policies, what is the government doing to facilitate the growth of lending institutions and the MSME market so that there is a smooth flow of capital?

    Bhavik Vasa: The government is currently at an inflection point in terms of fostering the growth of small businesses and MSMEs. These sectors have always been a priority for lending, and the government recognizes their importance for the overall economy.

    In recent budget sessions, the government has allocated substantial capital for priority sector lending and introduced corporate guarantee schemes to fuel the growth of small businesses. There is a strong awareness of the need to support these sectors to achieve the goal of becoming a $5 trillion economy. This involves identifying the importance of these sectors at the government and Finance Ministry levels, along with the active participation of industry players. The government’s efforts are aligning well with the growing importance of small businesses and startups in India, and there is a significant amount of capital earmarked for these sectors.

    Now the challenge is to ensure that this capital reaches small businesses efficiently, which is the role of industry players like GetVantage. We need to innovate and leverage technology to make the entire process more seamless and provide quick access to various forms of capital.

    StartupTalky: Indeed, it is a pivotal time for the government, regulatory bodies, and industry players to collaborate and ensure the smooth flow of capital to small businesses and startups.
    Now, moving on to startups, they play a crucial role in the economy. How do you see the startup initiative, especially the G20 Summit, helping the growth of Indian MSMEs? Will they be endangered by foreign competition or be able to prosper more in the global market?

    Bhavik Vasa: There could not be a better time to launch a new brand, business, or startup than in India right now. The market dynamics are playing out favorably for startups and small businesses.

    Startups are essentially emerging brands across various sectors, and GetVantage has backed over 500 emerging brands and startups in 18 different sectors. These startups are representing the local consumption trend, and “local for local” is becoming increasingly popular. Indian consumers are opting for Indian brands, and this trend is being further boosted by equity capital and foreign investments pouring into local startups and brands.

    The game is just getting started, and as we get more forms of capital into the hands of small businesses and brands, there is no stopping them from achieving their growth potential and competing effectively, whether it is against other local players or international ones.

    StartupTalky: Absolutely, the support for startups and the growth of Indian brands is a promising sign for the economy. Now, let us dive into the importance of data.
    Given the recent Digital Personal Data Protection Act of 2023, what measures is your company taking to ensure data protection for customers and businesses that are engaged with GetVantage?

    Bhavik Vasa: Data is indeed crucial, and it is not only about data protection but also about secure access and utilization of data. Accessing data is the first step, and we start by making sure that accessing this data is seamless and secure. We aim to create a paperless and digital journey for small businesses, reducing the risk of data leaks and misuse. We follow strict security measures, including ISO standards and Infosec certifications, to ensure that data is accessed and handled securely.

    Additionally, our technology platform allows us to monitor a business’s health in real-time through live connectors and APIs, adding another layer of security. This monitoring ensures that data remains secure and provides early warning signals if something goes awry. Data security and compliance are integral to our operations.

    StartupTalky: It is reassuring to hear that data security is a top priority for GetVantage.
    Now, let us explore the hypothetical concept of data as collateral. There already exists the practice of putting commodities in a warehouse as collateral. Now, do you see a future where businesses use their data as collateral to access credit? Also, how can such data be secured if it is used as collateral?

    Bhavik Vasa: It is not a hypothetical scenario; it is happening in real time. Data is becoming a valuable collateral asset for businesses. Using technology and APIs, we access data directly from the source, ensuring there is no misrepresentation. This access to real-time data not only allows us to evaluate a business but also provides a live monitoring system throughout the financing tenure. It acts like an ECG for the business, giving us insights into its health and performance. This new form of collateral, live data monitoring, de-risks the lending model significantly and represents the real-time health of the business. It is a secure way to provide financing while continuously monitoring the business’s performance.

    StartupTalky: That is indeed an innovative approach to collateral, utilizing real-time data to assess and monitor a business’s health. Bhavik, it has been really a highly informative and insightful conversation. Our audience will certainly gain a better understanding of the market and the role of GetVantage in it.

    Bhavik Vasa: Thank you, Sayantan. It has been a pleasure discussing these important topics with you.

  • Ishita Khanna on Thriving in Digital Content Creation: From UPSC Aspirant to Digital Sensation

    Content creation is buzzing today like never before. Just a decade ago, we couldn’t have imagined the impact that content would have on our lives. As per a report by EY, the Indian content industry stood at a whopping $19 billion valuation in 2020 and is expected to reach an impressive $30.6 billion this year, highlighting the growth potential in content creation.

    This growth has led to a massive rise in digital content creators. Among them shines a rising star, Ishita Khanna, whose journey from UPSC exam preparation to the world of fashion and lifestyle content has been inspiring.

    We at StartupTalky recently had the pleasure of interviewing Ishita, and in this article, we’ll explore her journey, her insights, and her invaluable experiences in the world of digital content.

    Now, let’s dive into her inspiring journey and gain wisdom from her valuable insights.

    StartupTalky: Ishita, can you share your journey from UPSC aspirant to successful fashion and lifestyle content creator? What prompted your career pivot?

    Ishita: When I was in my school and university years, I was extremely drawn to creative direction, filmmaking, editing, and digital media. My mother is an artist, and that definitely had an influence on my tastes and what I liked creatively as an adult. However, I was also very academic-oriented, I am a postgraduate in financial economics and even prepared full-time for the UPSC examinations for over 2 years. It was sometime in 2018 when I began freelancing across social media managerial and content writing roles and started working for a food blog.

    While creating videos for the blog, I revisited my interest in creative direction and decided to start my own YouTube channel. Fashion, lifestyle, and styling have always been close to my heart, so it was a no-brainer for me when it came to the focus areas of my channel. Within three months of taking this up full-time, I gained an audience of over 100K YouTube subscribers, and that’s when I knew I had to continue to do this.

    StartupTalky: Could you kindly share the strategies that helped you achieve the impressive growth of 100K YouTube subscribers in just three months?

    Ishita: I was laser-like focused on creating content around fashion, lifestyle, and styling, however, what formed the backbone of the content was relatability and relevance. Which is why I think the content I was creating touched a chord with audiences and it really grew. There were a few things I stayed true to in the early months; identifying the target audience, building long-term relationships and trust as well as measuring impact. Three years on, and I still make sure these principles form the bedrock of my strategies.

    StartupTalky: Collaborations are key in the content creation industry. Could you share some strategies you employ to ensure successful and mutually beneficial collaborations with diverse brands, each with distinct goals and expectations?

    Ishita: Definitely, collaborations are key to the content creation industry. It has become imperative for brands to incorporate influencer marketing as an integral part of their marketing strategies, right from Adidas to Fenty Beauty to boAt — everybody is doing it. I believe collaboration is a two-way street; it’s important to bring in content creators at the ideation stage so as to leverage their creativity and align with brand objectives. I believe in getting to know the brand and researching well to be able to communicate their objectives and goals clearly. Furthermore, I don’t believe in adopting a one-size-fits-all approach, there must always be room for customization and a touch of personalization to truly strike a chord with audiences.

    StartupTalky: Ishita, what tools and technologies do you rely on for creating high-quality and engaging content for your audience?

    Ishita: I believe in the power of leveraging the latest developments in technology to create content. For instance, I use immersive shopping to create more engaging and interactive shopping experiences for audiences. I use content creation tools in order to move away from manual/ mundane tasks so I can spend more time on the creative aspects. Some of these tools include Notion for writing scripts and managing my content calendar, Canva for everything visual, Final Cut Pro for video editing, and ChatGPT to help with ideas and brainstorming — this AI is still at a nascent stage but if used correctly it has huge potential to help creators in improving their content.

    Ishita: I think we’re going to continue to see influencer marketing behaviors take center stage when it comes to marketing and it will continue to shape the future of relationships between brands and consumers. Additionally, social validation and trust form an integral part of a consumer’s experience in our digital worlds. Those influencer marketing strategies that will prove to be trustworthy, relatable, and personalized will thrive. 

    StartupTalky: Could you provide your perspective on how de-influencing might impact the content creation landscape and potentially influence consumer behaviors in the future?

    Ishita: De-influencing is the antidote to throw-away culture — and quite simply, about becoming a bit more mindful about consumerism, and our spending habits. Our consumption habits are all too much, and we are all complicit. I think at a time when we all collectively agree that we consume too much and that we ought to be paring back, de-influencing has come about at the right time. This is hopefully going to change the way we consume stuff, right from re-wearing clothes, to re-reading, and for content creators, about actually focusing on what they need to do to resonate with their followers: be authentic. 

    StartupTalky: How do you ensure your fashion and lifestyle content speaks directly to your audience’s interests and offers valuable solutions to their needs?

    Ishita: I have always been interested in fashion and styling, but more importantly it’s about being relatable and honest about what I know I can deliver. I try to stay tuned into the pulse of what my viewers are thinking or feeling, and then deliver content around that. Having said that, I am constantly open to change and able to adapt to the changing environment around me, which is also something that helps me stay on top of things.

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    StartupTalky: Could you provide insights into the various income streams available for content creators and how you see content creation as a lucrative and sustainable career choice in today’s digital landscape?

    Ishita: There’s a host of ways content creators can build a financially sustainable career — be it through advertisements, brand sponsorships, brand partnerships, selling merchandise, product placements, affiliates, consulting, workshops, courses, etc. The creator economy is evolving each day, and that means there are more innovative ways for creators to generate income streams. When it comes to brand engagements, I believe it’s important to find the right alignment with brand values and objectives and find ways to be more deeply involved when it comes to content creation.

    StartupTalky: Managing a creative career can be challenging. What key lessons have you learned as a content creator, and how have you tackled the demands of your profession?

    Ishita: The one thing I have always believed in is constantly creating things, and putting it out there. You have to stay persistent and resilient and not be afraid to showcase your true self and make content that resonates with you. Further, content creation is a lot about deadlines and sticking to timelines — I believe in being self-disciplined.

    StartupTalky: Could you share some insights into your experience with the Myntra Fashion Superstar show and how it impacted your content creation journey?

    Ishita: The Myntra Fashion Superstar opportunity came to me at the perfect time. It gave me a national platform to showcase my creative talents and capabilities which ultimately garnered a lot of love and appreciation, just what I needed to kickstart my content creation journey. Even though I did not win the show, I was in the top 5 and got the opportunity to work directly with one of the biggest e-commerce brands.

    StartupTalky: Lastly, Ishita, could you share some tips for aspiring content creators on how to start their journey in this field to grow and make a positive impact?

    Ishita: As a content creator, you have to start your journey by being multi-hyphenated; you have to be your own editor-director-account manager. Don’t be afraid to get your hands dirty. So be prepared to do that, at least in the early years until you build a great team around you, with a similar vision.

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  • Saurabh Awasthi, Meet7 Co-Founder, Shares Insights on the App’s Strategies, Rapid Growth, and Special Features

    In the modern landscape, the quest for meaningful relationships has found a new avenue in the form of online dating. With technology shaping our interactions, innovative dating apps are emerging to facilitate connections. Among these apps, Meet7 has emerged as a rising star, drawing attention for its distinctive approach to online dating.

    In a recent interview with Saurabh Awasthi, co-founder of Meet7, we took a comprehensive look into the platform’s functioning. We gained valuable insights into the company’s strategies, rapid growth, and innovative features that have captured the attention of users.

    Let’s explore Saurabh’s insights to understand how Meet7 is making a difference in the world of online dating.

    StartupTalky: When was the Meet7 app launched, and how many people use it now?

    Saurabh: We introduced the app to the world in December 2022, and it has taken off like wildfire since then. Right now, more than 100,000 people are using the app and enjoying the unique dating experience it offers. It’s been an exciting journey, connecting people and making meaningful connections in the world of online dating.

    StartupTalky: What are the key factors that brought growth to Meet7 in such a short span of time?

    Saurabh: The bulk of it can be attributed to its finely tuned features that align with today’s safe dating dynamics.

    At the heart of our success lies a dedicated emphasis on user security and privacy, a paramount concern in the current landscape. By incorporating advanced security measures, we instill confidence in our users, empowering them to forge meaningful connections without hesitation. Moreover, recognizing the contemporary need for swift yet substantial matches, our app strategically employs the “KnowQ” and “CompQ” features, facilitating efficient and compatible matches that resonate authentically with users’ preferences.

    This innovative approach has not only garnered attention but has also propelled the app’s popularity, driving impressive growth in a relatively brief timeframe. In essence, our app has adeptly harnessed evolving dating trends by offering a secure, privacy-conscious, and intelligently efficient platform that deeply resonates with the desires of modern daters.

    Also, several innovative features are designed to address common issues in the dating scene. One standout feature is our departure from the tiresome swiping culture. Unlike other apps where you endlessly swipe left and right, we present users with 7 carefully selected matches that suit their preferences. This not only saves time but also increases the chances of finding meaningful connections faster.

    Another crucial aspect is user safety. We’ve taken strong measures to ensure that our app is a secure environment. We have a thorough verification process that confirms the authenticity of every user. Also, male users can either join by invitation from an existing female Meet7 user or by connecting their LinkedIn profiles to their Meet7 profiles, which ensures the authenticity of the people coming on board.

    For male users, we have a behavior scoring system, creating a respectful and safe space for everyone. There are so many other features that Meet7 has that are industry-first, not only domestically but globally too. These improvements have played a pivotal role in driving the rapid growth of our dating app.

    StartupTalky: Any insights around the target audience of your sites? What did the demographic of the newest registered user profile look like?

    Saurabh: Our primary focus lies on targeting users from metropolitan areas, recognizing their prominence in the dating app landscape. However, our reach has effectively broadened and reached beyond initial expectations, capturing a diverse range of users from various backgrounds and locations. This strategic approach allows us to serve a more extensive and varied audience, enriching the experiences and connections facilitated by our platform.

    StartupTalky: Many dating apps introduce video call features, do you have the features, and if you do, what significant numbers, like user adoption, have you generated through those features?

    Saurabh: Absolutely, we are amongst the first few, who introduced video calling within the app. We kickstart your journey with 7 tailored matches. When you’ve found someone intriguing, you can engage them in conversation by posing questions and getting to know them better. Now, when it comes to video calls, we’ve got you covered with a unique feature. You can schedule a call once both parties agree, beginning with a 2-minute audio chat before seamlessly transitioning into a video call.

    It’s important to note that while the male user’s video is always on, the female user has the autonomy to turn off her video if she wishes. This thoughtful setup not only lets you put a face to the voice but also prioritizes your comfort and safety, ensuring a secure and pleasant experience. We’re thrilled to share that this feature has garnered an overwhelmingly positive response, reflecting our commitment to enhancing connections while respecting privacy.

    We’ve received a flood of positive feedback, underscoring the value our video call feature brings to the table. By offering transparency, security, and comfort, we’ve cultivated a good online dating environment.

    StartupTalky: What new strategies and campaigns are being implemented to cater to the growing number of users?

    Saurabh: To meet the needs of our growing user community, Meet7 is taking creative steps and running impactful campaigns that set us apart from other dating apps. Our core belief, “meeting people not profiles,” is at the heart of everything we do. We recently launched the #NoCompromise campaign, featuring popular actors Sayani Gupta and Amol Parashar. This campaign highlighted our strong commitment to providing a top-notch dating experience without any compromise.

    We’ve designed Meet7 with a range of outstanding features that aim to make dating easy, safe, and enjoyable. Our main focus is on ensuring that users find their perfect match without having to settle for anything less. The #NoCompromise campaign captures this essence, encouraging users to pursue real connections without giving up on any important aspect.

    StartupTalky: What measures did Meet7 take to counter the rise of fake profiles with the increase in its user base?

    Saurabh: As our app gains more users, we’re taking strong steps to prevent fake profiles and create a secure environment. We’re using smart technology to double-check profiles by comparing the information with real selfies, so we know they’re real. For guys who want to join, we’ve added an extra layer of security. They need an invitation from a girl who’s already using the app, or they can connect through LinkedIn. This makes sure everyone is genuine.

    We’re also focused on making sure every part of the process is safe and comfortable. There are many features that work together to ensure this. And importantly, we want everyone to find a great match without having to compromise. We show a behavior score on guys’ profiles to help users see who they’re talking to and encourage friendly conversations. By putting all these steps together, we’ve created an app where real connections can happen without any worries.

    StartupTalky: How have users been responding to the Meet7 app?

    Saurabh: The user response has been incredibly positive, which is truly encouraging and motivating for our team. We’re delighted to see how well our platform has been received and how it’s making a difference in the online dating experience.

    StartupTalky: Is Meet7 funded?

    Saurabh: Yes, we have raised an angel round and are heading towards series one in the days to come.

  • Pawan Gupta, Co-founder and CEO, Shares Betterhalf’s Matrimony Journey: Growth, Strategies, and User Insights

    The pandemic brought about big changes in how people approach relationships online. Matrimonial websites witnessed notable changes as individuals sought connections in an altered digital landscape. Betterhalf, a prominent player in the Indian matrimony scene known for its AI-powered matchmaking, emerged as a notable example.

    In a recent interview with Pawan Gupta, co-founder and CEO of Betterhalf, we gained valuable insights into the platform’s journey. From navigating the pandemic-induced challenges to implementing unique strategies, Pawan’s words shed light on Betterhalf’s strong commitment to creating real and meaningful connections.

    Now, let’s take a closer look at Pawan’s responses, which offer insights into Betterhalf’s journey and the strategies that have driven its growth in this transformed matrimony landscape.

    StartupTalky: What were the key reasons behind the growth of matrimonial sites during the pandemic?

    Pawan: The impact of the lockdown on COVID-19 had been noticed greatly on matrimonial websites with their huge growth. Several matrimonial sites have witnessed huge growth in their customer bases. During the pandemic, most people were limited to their houses and spent more time browsing online matrimonial sites to find the right match.

    1. Special offers provided by the Matrimony apps during lockdown
    2. Launch of new services to make matrimony apps more attractive and informative, like horoscope matching, wedding planning, pre-bridal dieticians, and lots more.
    3. We realized the value of love and companionship.

    StartupTalky: What new strategies and campaigns are implemented by Betterhalf to cater to the growing number of users?

    Pawan: The new strategies and campaigns implemented to cater to the growing number of users are:

    1. Viral tweet campaign
    2. Celebrity Sheeba Chadha as Asha Ji campaign
    3. Wedding planning as a service

    StartupTalky: What did the growth numbers look like for the key metrics (DAU, MAU, conversion rates, and revenue growth) during the lockdown?

    Pawan: Our growth metrics include:

    • Revenue: Grew from $75,000 to $200,000 per month in 12 months.
    • Userbase: Monthly 3L MAU to 1M in 12 months
    • Paid user retention: 12 months to over 26 months
    • Renewal Rate: Grew from 30% to over 50% in 12 months.
    • Total Marriages Till Date: 15,000+

    StartupTalky: Which new features contributed to the growth of the Betterhalf matrimonial website?

    Pawan: The new features contributing to the growth of Betterhalf are:

    1. Asha Jii: WhatsApp Chatbot: To humanize its AI-backed matchmaking process for urban Indians, the company has introduced Asha Ji to deliver a personalized experience in helping users choose their perfect match. The Whatsapp interaction is portrayed by the face and voice of Sheeba Chadha to deliver a relatable conversational tone to help users feel connected.
    2. Wedding planning services in Bengaluru: The Betterhalf app now offers complete wedding planning services to its customers, including venue booking, wedding photography, decoration, catering, makeup artist, wedding loans, etc.
    3. Tech-enabled matchmaking ring: Perfect PaiRing works by gauging the wearer’s body’s responses to estimate if they’re an ideal match for them. Betterhalf’s algorithm makes an assessment, and the wearer gets a detailed compatibility chart on their phones with a compatibility percentage telling them if they’re their ideal match.

    StartupTalky: Any insights around the target audience of Betterhalf during the pandemic? What was the demographic of the newest registered user profile?

    Pawan:

    • Women: 25%
    • Men: 75%
    • Tier-1 and Tier-2 cities majorly, followed by others.

    StartupTalky: What measures did Betterhalf take to counter the rise of fake profiles during the pandemic?

    Pawan: At Betterhalf, we make privacy our top priority. It is the core of the way we have built the product so that anyone who chooses Betterhalf can fully trust us and render their focus on building meaningful connections in search of a life partner. We promise not to compromise our subscriber’s privacy. We have designed our product keeping their privacy in mind.

    With the amalgamation of various experts in the fields of legal, security, engineering, and product design, we make sure that no decision related to your privacy is taken without your consent. We strive to be transparent while processing your data. We understand that insufficient information and overly complicated language are common issues in companies’ privacy policies.

    So, as a result, we have taken a different approach: we have formulated our Privacy Policy and other documentation in much simpler language, just to give you a better and clearer picture of our practices. We make sure your personal information is secure. We have allotted different teams to keep your data safe and secure. We constantly update our security to enhance the safety of your personal information.

  • Manasa Rajan, CEO, Jupiter Meta, on Building the Future of Business with Metaverse and Web3.0 Solutions

    The Web3 industry is rapidly evolving, bringing new opportunities and challenges to businesses. The global market size of Web3 is expected to grow to $82.72 billion by 2030 from $3.3 billion in 2021. In India, the Web3 market is expected to grow from $0.0049 billion in 2022 to $1.1 billion by 2032, growing at a CAGR of 57%.

    With increasing growth opportunities, many companies are working to make a contribution to this industry. A Web3 company that has emerged recently is Jupiter Meta. Jupiter Meta is a Metaverse, XR, and Web3 company. The company helps businesses achieve their goals quickly and effectively with the use of tokenomics, blockchain, and XR applications.

    Recently, we at StartupTalky had the opportunity to interview Manasa Rajan, CEO and Co-founder of Jupiter Meta. In this interview, she discussed and shared insights into the company’s approach to the Web3 industry and its innovative solutions for businesses.

    Now, let’s take a closer look at Manasa’s responses and see what we can learn from them.

    StartupTalky: What does your company do? What was the motivation/vision with which you started?

    Manasa: Jupiter Meta is a Metaverse XR and Web3.0 company. We create focussed solutions for businesses, across improving product experience, customer engagement, brand marketing, and L&D.

    We are a team of people who feel passionate about the potential of the blockchain and metaverse tech – around creating value for creators, value for brands & their superfans, through adding a realm of experiential storytelling in marketing and making concepts easy to understand & learning fun!

    Web3 is constantly evolving and the landscape is becoming niche to some extent. This means that there are not many who can offer an integrated solution that comes from the convergence of these technologies. That’s an opportunity we have realized and have moved towards, in the last 12 months, since our inception.

    1. We created the World’s first NFT wall art project to impact social change! An NFT art collection by an Indian artist collective, based on Indian pop culture whilst capturing the ethos of the city – the ‘Icons of Chennai’ collection was a success for us on many fronts.
    2. Launched the first music NFTs in India within a metaverse concert, with the singer-composer Karthik. The music NFTs were sold out in 3 days and created a new token-led revenue model for the artist and opened up commercial use cases for the NFT holders as a secondary market.
    3. We are building token-led user-community mobilizing projects for brands to help them create more value for their loyal customers and new monetization opportunities.
    4. We are building an ESG innovation-led marketplace for creating access and scalability for sustainable solutions across the board.
    5. Building customer experience focussed AR solutions for the retail sector across categories. This is a large part of our portfolio today.
    6. Launching functional metaverses for SMEs to impact better product storytelling and lead generation!

    StartupTalky: What is/are the USP/s of your products/services?

    Manasa: While being technology agnostic is a key driver for us, the core of our solutioning lies in the fact that we are better problem solvers, storytellers, and strategic thinkers. The Web3.0 industry is fragmented though in a very nascent stage. We are positioned to bring about adoption from across industry verticals and products/services by being cognizant of the fact that what this technology allows is to solve real-world business problems and bring about economic value and is not destined to be purely for speculative or entertainment value.

    StartupTalky: How has the Web3 industry changed in recent years and how has your company adapted to these changes?

    Manasa: Technology development has been faster than deployment. However, the industry has been hit specifically with the crypto winter and the loss of sentiment around NFTs to some extent. The challenges of the metaverse still continue.

    But what has helped in this organized chaos is that we have focused on utility-based solutions and creating an impact for businesses that is measurable and goal focussed, thus enabling adoption.

    Manasa: The industry is constantly learning and evolving. You will see a Web3.0 or blockchain conclave every week, pan India. There are tech forums that allow our resources to be updated on trends and innovations. We also practice a very collaborative approach, partnering with many tech entities and thought leaders to create ease in information sharing.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Manasa: Our mission is to impact 10,000 businesses through our solutions. We have a start and are finding our way through to achieve that illustrious goal. This can come from being ahead of the curve in terms of understanding technological development and platforms, and market learnings from across the globe as some countries like the UAE are agile in adoption.

    However, our goal is to positively impact our client’s businesses and help them achieve predetermined, tangible success metrics in each and every project implementation. We actively track metrics like engagement, dwell time, views, revenue, etc across AR, metaverse, and token-led initiatives.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Manasa: Since the technology is at a very nascent stage one of the significant challenges we faced and continue to overcome is adoption. The cost of such adoption in relation to the ROI is not something we can refer back to as there are very few established use cases. However, we have taken a path of accelerating adoption by helping businesses adapt and leverage solutions that will make a huge impact. Our AR solutioning has found significant appeal and adoption because of that very fact. We believe this could trigger more interest and thereby help us achieve economies of scale.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Manasa: A combination of communication and solutions-led approaches that include collaborations with tech partners, industry experts, and marketing/advertising agencies to drive awareness and the use of digital platforms to show the successes and possibilities through innovative solutions in this space has worked positively for us.

    Our decision to partner with advertising agencies, we believe will yield a better impact. As brand custodians, agencies want to thrive on helping brands gain salience and by partnering with us they are able to take this new breed of technology solutions to brands. This makes the process faster, transparent, and mutually beneficial.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Manasa: As a multi-city technology company we constantly explore and use tools and solutions to create greater efficiencies and better communication for the team.

    StartupTalky: What opportunities do you see for future growth in the Web3 industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Manasa: Web3.0 is here to stay. It will redefine economies as already evident. As more and more businesses look forward to engaging with customers and businesses (B2C and B2B) in more innovative and effective ways, the adoption of Web3 will trigger better opportunities for entities like ours. Web2 took more than a decade to fully mature and will continue to improve and will integrate with Web 3.0 offerings to create traction. Across industries from fashion to logistics, food to healthcare, aviation to technology services, what will drive opportunities whether in India or on a global scale is the solution architecture that can make a positive impact.

    In India, many states have adopted Web3.0 and have set a benchmark already. A top-to-bottom approach will benefit not just from an adoption perspective but also build legitimacy through a regulatory framework. While states like Telangana, Tamil Nadu, Karnataka, and Maharashtra are seen as leaders primarily because of opportunities for businesses, the other states will witness participation.

    StartupTalky: How do you plan to expand the customer, product, and team base in the future?

    Manasa: We have a targeted approach to focus on certain niche solutions for specific industries and going deep within that category. This helps us build leadership and reach within those categories and create adoption at scale. Retail, L&D, and Technology companies to name a few.

    Our core team comes with a varied skill set and experience across industry, this gives us an edge and makes us relevant partners to businesses. We will continue to hire creative and tech resources to help us scale.

    Partnerships with industry and technology experts help us scale and also helps strengthen our customer base and implementations.

    StartupTalky: One tip that you would like to share with people reading this article who want to get into entrepreneurship?

    Manasa: If you have a vision that you want to build towards, this path (of being an entrepreneur) can be meaningful and full of accelerated learning and growth! Never easy, but always interesting and not a dull moment. But, the larger vision must be the motivator!

  • Amit Kushwaha, Head of Brand Strategy, Discusses RummyCulture’s Commitment to Enhancing User Experiences

    In recent years, the gaming industry has seen an amazing rise in popularity, with online games becoming more and more popular among users of all ages. Making a contribution to the gaming industry, RummyCulture is a popular online platform that offers rummy games and tournaments to players in India. With a focus on providing a safe and enjoyable gaming experience, RummyCulture has now become one of the most loved online gaming platforms in the country.

    We at StartupTalky interviewed Amit Kushwaha, Head of Brand Strategy, RummyCulture (from the house of Gameskraft), to learn more about the company’s journey, challenges, and strategies. In our interview, Amit shared his insights into the rapidly-evolving gaming industry in India, how RummyCulture has contributed to industry firsts and the company’s commitment to enhancing customer experiences.

    Let us now look at Amit’s responses to see what we can learn from our conversation.

    StartupTalky: What does RummyCulture do? What was the motivation/vision with which you started?

    Amit: RummyCulture is one of India’s leading skill-based online Rummy platforms. Since its launch in 2017, our aim has been to give every player a premium and hassle-free rummy-playing experience across our website, android, and iOS app. Our games are designed in a manner that anybody can play without facing any difficulties. We operate Rummy in multiple variants like Pool, Points, Deals, and multiple tournaments.

    The key motivation with which we started, was to provide the best user experience to Rummy players. While there were several other platforms offering the chance to play rummy, we saw a unique opportunity to enhance user experiences in myriad ways such as introducing instant cash withdrawal, multiple variants, and a lot of features to boost user trust including the likes of round-the-clock customer support. We provide 24×7 support to not only VIP or high-value players but to all users. With such meaningful enhancements, we wanted to change the gaming landscape for online Rummy players in India.

    StartupTalky: What is/are the USP/s of your products?

    Amit: Our biggest focus area has been to provide the best user experience to our players whether it’s in the form of game play, adding cash, its withdrawal, or being one of the most trusted platforms in this space.

    A few features which really help us stand apart are:

    • 24×7 customer support in 6 languages to all users.
    • A ‘History’ feature where users can view the details of their previous 5 games to learn from them.
    • 3P (Player Protection Protocol) – This ensures that each game played on the platform is safe and secure.
    • RNG & No Bots certification from iTech labs.
    • We are one of India’s only ISO-certified platforms.
    • We have the Guinness World Record for organizing the World’s biggest online Rummy tournament. This is a testament to our technological prowess and capabilities in delivering unique customer experiences.

    StartupTalky: How has the online gaming industry changed in recent years, and how has RummyCulture adapted to these changes?

    Amit: Online gaming has been a rapidly evolving industry in the last few years and we are immensely proud of being at the forefront of that change. Low internet costs combined with affordable high-specification phones with increasing technological capabilities have really helped gaming players penetrate the Indian market. This has also allowed Indian gamers to be exposed to global games which have accordingly shaped their thoughts, references, and outlook on gaming.

    RummyCulture has had a front-row seat in this journey and contributed significantly to several industry firsts. We are amongst the first platforms to offer the instant withdrawal of winnings, providing customer support to players across the board, and hosting game play which also works on lower network bandwidth.

    As an organization, we keep our ears very close to customer feedback and continue working towards enhancing their experiences on the platform.

    Amit: As we said, we keep our ears very close to our customers. Regular customer interactions help us to consistently evolve in line with customer requirements. Features like ‘History’, where players get to study their last 5 games, and ‘Know Your Competitor’ where players can see the profile details of their competitors on the table, were developed post discussions with our players. We also keep a close tab on how the industry is shaping up, not just in India, but at a global level.

    As a mantra, we truly believe that we need to be a step ahead of the user need curve to successfully provide them with best-in-class experiences.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Amit: We are a highly numbers-oriented organization. A few key matrices which are sacrosanct for us include the Traffic on our website, Daily Active users, the Cost at which we acquire users, the Retention Rate of users, and Game play per user, to name a few. There are several other metrics that we thoroughly study, but the ones listed above are non-negotiable for us.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Amit: The biggest challenge that the entire industry faced at large, is that of the trust deficit amongst the general public. In order to combat misconceptions and tackle this challenge, we have focused on our trust-building features such as the ISO certification, RNG, and No bot certification across our communication efforts.

    Along with this, we have also focused on several brand-building measures such as partnering with some of the biggest sporting names like Suresh Raina, Abhinav Bindra, and Harbhajan Singh, as our ambassadors. These partnerships have come as part of our larger “Culture of Champions” campaign. This year, we also collaborated with the Vijay Deverekonda starrer movie Liger as part of our brand-building exercise.

    We have seen tremendous positive rub-offs from these activities on our UnAided awareness and our ranking on trust features in the brand track. A look at these results boosts our confidence that we’re on the right track when it comes to choosing and investing in our trust-building measures.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Amit: Given the segment that we operate in, growth is significantly dependent on how much trust players have in one’s platform. We firmly believe that the biggest trust factor comes from the product itself, and not just marketing campaigns. That being said, with our strong product, we use various kinds of marketing channels like Facebook, YouTube, and Google ads alongside other tactics such as influencer marketing, movie tie-ups, celeb tie-ups, and playable ads, to name a few.

    We don’t really believe in hacks and instead rely entirely on the power of numbers. Our experience shows that referrals have produced very good results not just in terms of the number of users, but also in the quality of users. Good word-of-mouth from players who have played with us is the best form of marketing that we can ask for. We have thus done a lot of work like personalized messaging and personalized offers for players in order to enhance referrals. As a segment, this has seen a lot of traction and growth.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Amit: Today’s business is indeed dependent on a lot of tools and software and we are not immune to those. In addition to in-house technology, we also use a lot of third-party tools for data enhancement, insights, as well as for player communication.

    StartupTalky: What opportunities do you see for future growth in the gaming industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Amit: As per the ‘India Gaming Report FY 2022’ released by Lumikai, India’s gaming market, which stood at $2.6 billion in 2022, is expected to grow at a
    Compound Annual Growth Rate (CAGR) of 27 percent to reach $8.6 billion by 2027. Additionally, for RMG (real money games), future growth is projected to be at a 34% CAGR.

    So looking at broad numbers, the gaming industry is really poised to continue being one of India’s sunshine sectors. We are optimistic about the industry’s growth and believe that the Indian gaming sector has the potential to surpass these numbers as well.

    In terms of state-level variations, one key trend is that consumers in some of the southern states are more receptive to skilled online card-based games like Rummy as compared to the rest of India, and Fantasy sports have penetrated across the nation.

    With the increasing penetration of mobile internet and high-end smartphones, this will increase at a faster growth rate.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Amit: A key learning which we’ve had in previous years and will continue to be relevant for us, is that of paramount focus on player experience. This may sound very cliche but the fact remains that the better our focus is on game play and enhancing overall user experiences, the more we get back in terms of not just higher player retention, but also positive word-of-mouth which in turn helps us acquire new users as well.

    Another key learning for us has been to keep a very keen eye on customer acquisition costs. We try to ensure that we do not go beyond a certain value for customer acquisition, which really helps us remain financially sound.