Tag: International Women’s Day

  • Women Entrepreneurs Driving Innovation in Business Models for Positive Social Impact

    It is the perfect time to highlight the incredible progress women entrepreneurs are making in the business world, as we mark the celebrations of International Women’s Day. Through innovation and original thinking, women are pouring meaning into their business models with unique approaches, contributing to a positive societal impact.

    Women entrepreneurs don’t just stick to the usual business stuff; they’re going the extra mile to make a positive social impact. In tune with this, we have had the privilege of connecting with some amazing women entrepreneurs and gaining an understanding of how they integrate social impact into their business model, and what positive changes they observed as a result.

    Now, let’s explore what these remarkable women have to say and gain some valuable learning from them.

    Yukta Raghu, CEO and C0-founder, AFFOREST Green Beauty
    Devidutta Dash, Founder and CEO, Lemme Be
    Dr. Malini Saba, Founder and Ex-Chairman, Saba Group; Founder and Chairman, Anannke Foundation
    Sapna Shahani, Co-Founder, Neokul
    Riena Shettyy, Founder and CEO of Divaaglam
    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Pallavi Shantam, Founder & Creative Director of Buna
    Anjali Kalachand, Nutritionist and Co-Founder, A Petter Life

    Yukta Raghu, CEO and C0-founder, AFFOREST Green Beauty

    Yukta Raghu, CEO and C0-founder, AFFOREST Green Beauty
    Yukta Raghu, CEO and C0-founder, AFFOREST Green Beauty

    AFFOREST has built its business model around ESG Values. We are mindful of our earth’s resources; Our Core Value is being able to support the depleting forest coverage in the country through Afforestation which in turn protects our wildlife by keeping their natural habitat from vanishing.

    Our core focus is Ethical Sourcing, Environmental sustainability, Diversity & Inclusion, Transparency & Accountability. These practices have impacted and resulted in Increased Brand Loyalty, Enhanced Reputation, Long-term Sustainability, and Competitive advantage. These are some of the key reasons AFFOREST Is 100% Vegan, Cruelty-Free, 94% Clean Beauty & Crafted with care for our forests.

    Devidutta Dash, Founder and CEO, Lemme Be

    Devidutta Dash, Founder and CEO, Lemme Be
    Devidutta Dash, Founder and CEO, Lemme Be

    We at Lemme Be are dedicated to providing organic, sustainable, and body-safe period products and intimate massagers for all menstruators while believing in the importance of sexual health for individuals, couples, and communities. Our business model integrates social impact by offering diverse products such as menstrual cups, tampons, and heat patches, all FDA-approved, certified organic, and cruelty-free. We educate customers on sex and sexuality support causes promoting reproductive health. We support various causes and initiatives by collaborating with Corporates and NGOs that provide menstrual hygiene products and services to underprivileged communities.

    Throughout this period, we have witnessed positive changes that include increased customer satisfaction, reduced stigma around sexual health, improved well-being, and enhanced opportunities for menstruators, particularly those facing socio-economic challenges. The reviews and testimonials from the customers who appreciate the quality, affordability, and convenience of our products, as well as the values and vision of the brand, are the witnesses of the change we are trying to make.


    Top 45 Successful Women Entrepreneurs In India 2024
    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Dr. Malini Saba, Founder and Ex-Chairman, Saba Group; Founder and Chairman, Anannke Foundation

    Dr. Malini Saba, Founder and Ex-Chairman, Saba Group; Founder and Chairman, Anannke Foundation
    Dr. Malini Saba, Founder and Ex-Chairman, Saba Group; Founder and Chairman, Anannke Foundation

    As an entrepreneur who charted a course of business with a heart, I firmly believe that the true essence of success in entrepreneurship extends far beyond financial gains. It’s about the impact we create, the doors we open, and the empowerment we ignite. For me, being a woman in business means wielding our ventures as instruments of change, weaving together commerce and compassion to shape a more equitable world.

    The transformations we witness aren’t just numbers on a report; they are the stories of resilient women breaking barriers, of communities flourishing from our enterprises, and of generations inspired by our journey. This isn’t just about business; it’s about building legacies of empowerment, marking our presence in boardrooms and hearts alike. On this International Women Entrepreneurs Day, let us celebrate not just our achievements, but the ripple effects of our courage, determination, and unwavering commitment to a future where every woman’s potential knows no bounds.

    Sapna Shahani, Co-Founder, Neokul

    Sapna Shahani, Co-Founder, Neokul
    Sapna Shahani, Co-Founder, Neokul

    We are launching an innovative pilot training programme for Computer Science college students in Goa to learn tech and entrepreneurship skills, increasing their chances for employment after graduation.

    This will address the staggering unemployment rate of 80% of engineering graduates across India. We also want to encourage more young women in tech as it’s a great way to become financially independent.

    International models such as ours have churned out brilliant minds, making the world a better place. We are passionate about giving the same opportunities to young Indians in smaller towns and cities.

    Riena Shettyy, Founder and CEO of Divaaglam

    Riena Shettyy, Founder and CEO of Divaaglam
    Riena Shettyy, Founder and CEO of Divaaglam

    We at Divaaglam believe it is not just the responsibility of corporates to contribute to society but it is the very reason for its existence.

    The beauty industry, which we belong to empowers women and also gives us the chance to support women immensely. Every employment policy we have in place keeps in mind the diversity, gender ratio, flexibility in work hours and location, in-house counselling, respect for individuals, education support, and more which helps empower our team members. Our policies are crafted carefully to see how we can be an ongoing growth enabler for women who come from different walks of life.

    We have a high retention rate in the organization, and we pride ourselves on our exceptional work environment. Our resources are the very reason for our fast growth to date. We are aware of the immense potential in women and plan to offer training, education, and employment opportunities to as many of them as possible in the times to come.

    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    Unlock Impact’s work is built on three pillars of gender equity, climate action and social entrepreneurship. We look at social impact at multiple ways: 

    • The 500+ startups we support through our entrepreneurship programs (implemented by Nüshu Network and Villgro Philippines) all strive to meet the UN Sustainable Development Goals.
    • The clients we work with through Comms Ninja, of which 70% have diverse teams, and 21% work in climate action.
    • Through our own values and policies by creating a gender-smart organisation and women-led team. Since 2018, over 30 women have worked with us out of which 30% have come from small towns in India. Over 2.5 years, these women have seen a 40% growth in their service fees.

    Pallavi Shantam, Founder & Creative Director of Buna

    Pallavi Shantam, Founder & Creative Director of Buna

    Social impact is central to Buna’s business model. We prioritise ethical sourcing, fair trade practices, and environmental sustainability. By partnering with local artisans and communities, we create meaningful employment opportunities and support traditional craftsmanship. These efforts not only contribute to positive social change but also enhance brand ethos and resonate with conscious consumers.

    Anjali Kalachand, Nutritionist and Co-Founder, A Petter Life

    Anjali Kalachand, Nutritionist and Co-Founder, A Petter Life
    Anjali Kalachand, Nutritionist and Co-Founder, A Petter Life

    Being a Certified Pet Nutritionist, I have had the opportunity to impart my knowledge on species-appropriate diets and holistic living for dogs and cats to pet parents. This knowledge empowers them to make better choices for their pets. We all know that pet parents don’t only look after their house pets, but also their free-roaming ones thus benefiting dogs and cats at large.


    Forecasting the Evolution: Women Entrepreneurs’ Vision for the Future of Business
    Explore the inspiring quotes from women entrepreneurs, highlighting their visions and commitments towards empowering women in entrepreneurship.


  • Women Entrepreneurs’ Vision for the Future of Business and Their Strategic Role in Driving Change

    With International Women’s Day fast approaching, it’s a great time to pause and consider the ever-changing role of women in business. Female entrepreneurs are doing more than leaving a mark; they’re also defining the face of entrepreneurship that lies ahead.  In tune with this, we have had the privilege of connecting with some amazing women entrepreneurs who come from different backgrounds and asking them about how they see entrepreneurship changing in the future for women and what role they plan to play in that change.

    Being able to overcome hurdles as well as make everybody feel like part of a team is what these women do best; they are transforming lives in ways that really matter. So now, without much delay, let us learn from their advice and take lessons from their experience.

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Dr.Chytra V Anand, Founder, SkinQ
    Divya Yachamaneni, CEO, Naandiwater

    Ms. Aanchal Saini, CEO , Flyrobe

    Ms. Aanchal Saini, CEO , Flyrobe
    Ms. Aanchal Saini, CEO , Flyrobe

    As we mark International Women’s Day, I envision a future where women’s
    entrepreneurial dreams soar higher than ever before. At Flyrobe, we’re on a mission to be more than just a business; we’re a community that uplifts and supports women on their journey to success. From providing mentorship to creating opportunities, we’re dedicated to ensuring every woman feels empowered to turn her ideas into reality. Together, let’s rewrite the narrative and build a world where every woman’s entrepreneurial spirit shines bright.

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group
    Ms Monica Malhotra Kandhari, Managing Director, AASOKA & MBD Group

    As the landscape of entrepreneurship evolves, the future holds immense promise for women, offering abundant opportunities for empowerment and innovation. With their distinct viewpoints and unrealized potential, women are positioned to reinvent the business environment as cultural standards change and diversity becomes more important. I see a world at the vanguard of this revolution, one in which obstacles are removed and opportunity abounds for all would-be female
    entrepreneurs
    .

    In my view, it is essential to cultivate an environment where women are not just participants but leaders, driving forward progress and innovation, particularly as we celebrate Women’s Day. I commit to promoting diversity in entrepreneurship, elevating voices, shattering stereotypes, and clearing the path for a day when every woman’s entrepreneurial ambitions may come true, unhindered by constraints. MBD Group has trained around 1 million people with the majority being
    females. Today’s skilled girls are the entrepreneurs of tomorrow. We are working on skilling women in various states of the country and helping them acquire jobs and earn their livelihood. We actively promote the education of the girl child and have interacted with parents both at the block level and the district level (Punjab, HR, HP, RJ and Odisha) and encouraged them to send their daughters to
    schools as well as to skill training centres.


    Top 45 Successful Women Entrepreneurs In India 2024
    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    Ms. Dishi Somani, founder of DishiS Designer Jewellery
    Ms. Dishi Somani, founder of DishiS Designer Jewellery

    In today’s chaotic world, women stand as the pillar of building a business that not only solves real-world problems but also serves as engines for empowerment and innovation.

    According to a Forbes survey, 13.76% of Indian entrepreneurs are women. We at Dishi, strategically position ourselves as key contributors by crafting magnificent jewellery and narratives that challenge old beliefs. Our mission extends beyond jewellery by fostering a collaborative community and providing opportunities for women like us. In an era where women-led businesses transcend boundaries, we are committed to redefining success and leaving an indelible mark on this transformative journey.

    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Nikky Gupta, Founder & CEO, Teamwork Communications Group
    Nikky Gupta, Founder & CEO, Teamwork Communications Group

    Despite the prevailing societal preference in small towns for more traditional and financially rewarding professions such as medicine, law, and engineering, contemporary women opt to follow their passions and abilities, embarking on entrepreneurial journeys. The positive repercussions of women’s achievements directly bolster their local economies and have a far-reaching impact on their communities. When women entrepreneurs prosper, they are more inclined to reinvest in their families and neighbourhoods, prioritizing areas such as education, nutrition, well-being, and children’s health. Therefore, the role of entrepreneurship in empowering women is poised to significantly influence economic development by generating more employment opportunities for women, advancing gender equality, and unleashing substantial potential for growth, innovation, and positive societal change.

    Recognizing the importance of nurturing young talent within our organization as a fundamental responsibility, I am dedicated to cultivating promising individuals into valuable professionals. With a steadfast commitment to diversity and inclusion, I am deeply passionate about mentoring young women in the industry, drawing from my own experiences of starting from scratch as a woman in the field. This endeavor underscores my dedication to fostering the advancement of women in the industry. We actively challenge conventional industry standards by championing diversity and gender inclusivity within our organization.

    As a woman, I am devoted to dismantling barriers for fellow women, assisting them in overcoming marginalization and breaking through the glass ceiling. I ensure that women are provided with the opportunities essential for their success and professional growth. We endorse flexible work arrangements as needed and encourage individuals, particularly women with career gaps, to join our team. Thus, I ensure that women are equipped with the necessary opportunities to thrive while aiding them in evolving into fully-fledged professionals.

    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    Ms. Avneet Bhatia, CEO and Founder, NatureFit
    Ms. Avneet Bhatia, CEO and Founder, NatureFit

    In the evolving landscape of entrepreneurship for women, a promising shift is underway. The ecosystem is becoming increasingly conducive to women entrepreneurs, and notable female leaders are making significant strides across diverse industries. Particularly in traditionally male-dominated domains like Auto, Solar, or EV, we are witnessing a remarkable transformation, with more women
    emerging as leaders. This shift signals a more inclusive future. For instance, in my role focused on creating AYUSH alternatives for healthcare, I aim to pave the way for others to embrace unconventional paths. By navigating uncharted territories, my goal is to inspire women to boldly pursue entrepreneurship and contribute to reshaping the narrative of success.

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings
    Aanandita Vaghani, Founder and Mental Health Counsellor, UnFix your Feelings

    Today, over 20% of Micro, Small & Medium Enterprises (MSMEs) in India are owned by women, accounting for 23.3% of the total labor force. As a mental health counsellor, I do take one woman pro-bono client every six months to help foster self-esteem to achieve career growth. I believe in helping women alleviate their anxiety, and deal with tough gender roles in the workplace. I hope to participate in the way that women are empowered enough to continue changing this landscape.

    Dr.Chytra V Anand, Founder, SkinQ

    Dr.Chytra V Anand, Founder, SkinQ
    Dr.Chytra V Anand, Founder, SkinQ

    The landscape of entrepreneurship is evolving rapidly, with women playing a pivotal role in this transformation. The future for women entrepreneurs is bright, with endless possibilities for innovation and leadership. However, there is still much to be done to ensure that women have equal opportunities to succeed in the entrepreneurial world.

    As a woman entrepreneur, I am committed to contributing to this change by advocating for policies that support women in business, creating mentorship programs, and fostering a culture of inclusivity. It is essential to address the unique challenges faced by women entrepreneurs, such as access to funding, networking opportunities, and balancing work-life commitments.

    Divya Yachamaneni, CEO, Naandiwater

    Divya yachamaneni, CEO, Naandiwater
    Divya yachamaneni, CEO, Naandiwater

    Indian women have always been exceptionally resourceful, be it through self help groups, microfinance, etc., despite facing so many barriers. Now that the education levels of women are rising, social norms are shifting slowly, and government initiatives are providing a much-needed boost for women entrepreneurs in India, the prospects are better than ever. Enough research is out that shows how women founded businesses tend to yield higher revenue, yet not enough is being done to address the obstacles. Starting with better access to funding. Though there is a growing crop of investors focusing on women entrepreneurs, that’s nearly not enough. Secondly, we need to work towards strengthening the ecosystem. There’s still way too much resting on a woman’s shoulder to manage – be it caregiving duties or home. Promoting women’s entrepreneurship and employment is in our collective interest, and one way of doing it for me is to mentor women looking to start their businesses and invest in women- owned businesses. It includes showing them how to navigate the market and sharing a lesson or two from my own journey along the way.


    Utilizing Digital Marketing: Insights from Woman Entrepreneurs
    Explore practical tips and experiences from inspiring women entrepreneurs on how they leverage digital marketing to grow their businesses and establish their brand presence.


  • Utilising Digital Marketing: Insights from Women Entrepreneurs

    Digital marketing has now become very important for business growth—it’s not just an option anymore, but a necessity for success. For women entrepreneurs, it’s an empowering avenue to make their mark in competitive markets. In celebration of International Women’s Day, we reached out to some inspiring women entrepreneurs to learn how they utilize the power of digital marketing.

    Now, let’s explore their insights. Join us as we uncover their practical tips and experiences, offering heartfelt guidance to fellow women entrepreneurs on their journey to online success.

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Avani Jaiswal Marla, Co-Founder, RMT
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Saloni Anand, Co-Founder, Traya
    Priyanka Salot, Co-founder, The Sleep Company
    Ayushi G, Founder of Provoqe Media LLP
    Rinku Suchanti, Co-founder, FIKAA
    Nidhi Singh, Co-Founder Samosa Singh
    Shambhavi Singh, Director at Royal Heritage Haveli
    Arpita Katyal, CEO, Roperro

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Utilizing the power of digital marketing can be a powerful tool for women entrepreneurs to grow their businesses and establish their brand presence. Like, you can Leverage Social Media Platforms, Build a Community or host live Q&A sessions, Offer Value-Driven Content, Network, and Collaborate. And most importantly whatever you do, be consistent and stay authentic with your content.

    Avani Jaiswal Marla, Co-Founder, RMT

    Avani Jaiswal Marla, Co-Founder, RMT
    Avani Jaiswal Marla, Co-Founder, RMT

    With the advent of the digital age, where consumers are continuously connected through mobile, internet, and social media, it’s important to engage with them where they are. Women innately have strong communication skills, making us proficient at navigating digital platforms for effective brand interaction. Global Entrepreneurship Monitor report says, women now constitute 41% of the global entrepreneurial workforce, a noteworthy increase largely attributed to the digital revolution. By strategically employing social media and other digital channels, we can not only reach our target audience but also create significant connections that propel business growth.


    Top 45 Successful Women Entrepreneurs In India 2024
    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Usage of digital marketing effectively involves more than just pushing goods and services—it also involves developing an engaging story for your target audience. Accept your individual viewpoint and life experiences to build genuine relationships. Use social media channels to interact with your community and spread the word about your message. To efficiently contact potential customers, use tailored advertising. Don’t be scared to try out various tactics and be flexible to adjust to evolving trends. As a female entrepreneur in the digital era, you may increase the volume of your voice, broaden your audience, and have a big influence by utilizing digital marketing.

    Saloni Anand, Co-Founder, Traya

    Saloni Anand, Co-Founder, Traya
    Saloni Anand, Co-Founder, Traya

    In today’s world, being online isn’t just an option—it’s a necessity for any business to thrive. Digital marketing is the key, using platforms like social media, emails, and SEO to connect with your audience. But for women entrepreneurs, it’s more than just marketing—it’s about being authentic and building a brand that people trust and relate to. Crafting content that speaks to your audience’s needs is crucial, and using data-driven insights to guide your strategies ensures you’re hitting the mark. Videos are powerful tools for telling your story and engaging your audience. And don’t forget about building a community online—loyalty is built through connection. Collaborating with influencers and staying on top of trends keeps your brand visible and relevant. Continuous adaptation to digital trends and technologies is vital, to keep a brand competitive and relevant in the fast-evolving digital arena.

    Priyanka Salot, Co-founder, The Sleep Company

    Priyanka Salot, Co-founder, The Sleep Company
    Priyanka Salot, Co-founder, The Sleep Company

    Digital marketing is the most effective tool for every entrepreneur, whether they are just starting out or already have a successful business. The potential of digital marketing can be maximised by communicating the brand vision to the audience, providing captivating content, and effectively harnessing social media to engage with the audience. Digital marketing is a powerful tool for women entrepreneurs to talk about their journey and create visibility for their brand. It helps in creating a community and helping each other grow thereby solving the challenges of the society.

    Ayushi G, Founder of Provoqe Media LLP

    Ayushi G, Founder of Provoqe Media LLP
    Ayushi G, Founder of Provoqe Media LLP

    In the vast landscape of possibilities, digital marketing can be a powerful ally, rather than just a tool. You can use it to amplify your voice, transcend boundaries, and shape your narrative. The digital space is one where innovation knows no gender, so you can break free from constraints and carve your niche. By harnessing the boundless power of digital marketing, you can transcend boundaries and shape your success. Your online presence is not just a showcase; it’s a dynamic force that can shape your future. You can embrace the digital realm with resilience and creativity, breaking the chains of traditional norms.

    Social media, content strategies, and data analytics are your tools of empowerment in the virtual world. Your voice knows no limits, and your brand can resonate globally. By navigating the algorithms, you can grab the moment and let your story unfold online. Digital marketing is not just a strategy; it’s your weapon to revolutionize and lead.

    Rinku Suchanti, Co-founder, FIKAA

    Rinku Suchanti, Co-founder, FIKAA
    Rinku Suchanti, Co-founder, FIKAA

    Our target audience is primarily women between the ages of 20 and 45. This group is greatly influenced by social media and is probably the savviest consumer of digital marketing. Most of their shopping, entertainment, and social contact is on digital platforms. Therefore, while marketing our women-centric investment app – FIKAA, we were logically drawn to claim the digital space. As a woman entrepreneur, albeit not from the same age bracket, I understood the appeal of digital marketing as its consumption is literally in your hand – your mobile device.

    FIKAA—the app—is geared to empower women to be financially literate and financially independent. We are spreading awareness exclusively through Digital Marketing.

    Nidhi Singh, Co-Founder Samosa Singh

    Nidhi Singh, Co-Founder Samosa Singh
    Nidhi Singh, Co-Founder Samosa Singh

    As a woman entrepreneur, leveraging the possibilities of digital marketing means more than just reaching a broader audience; it also entails gathering meaningful insights to influence strategic decisions. We can efficiently change our marketing strategy, optimize investments, and maximize revenues by delving into analytics tools and evaluating various variables. Digital platforms offer unparalleled visibility and interaction across several channels, allowing us to expand our brand presence and influence. With few resources, digital marketing becomes a powerful tool for growth and success.

    Shambhavi Singh, Director at Royal Heritage Haveli

    Shambhavi Singh, Director at Royal Heritage Haveli
    Shambhavi Singh, Director at Royal Heritage Haveli

    Digital Marketing empowers us to spread our message and purpose to an audience as wide as can be, spread to the world in places you would have never dreamed of! Maintaining active profiles on social media, for your brand, and yourself, if you can juggle both, helps cultivate a following that is not just a number but a community of people across the globe, who resonate with your brand philosophy. 

    As a chef, I could share recipes and food experiments online, and even conduct interactive cooking classes, I have taken a few myself.`

    It also always helps to have feedback posted online, this goes a long way in building legitimacy for your brand, which brings potential clients to approach you. A regularly updated website keeps you on trend and clients have easy access to information, which helps convert orders faster.

    Arpita Katyal, CEO, Roperro

    Arpita Katyal, CEO, Roperro
    Arpita Katyal, CEO, Roperro

    Digital marketing is like a magic wand for entrepreneurs. It’s a way to make your business shine brighter and reach more people. By using social media, emails, and creating fun content, you can tell your story and connect with more people. Digital marketing allowed us to reach out to the world beyond boundaries and helped us to explore unchartered territories. You can directly interact with your customers and understand their aspirations from your product- all on a real-time basis. This helps us as new businesses to make course corrections whenever needed.


    Why Women-Led Startups are the Next Big Investment Opportunity
    The Indian startup ecosystem has witnessed remarkable growth and transformation in recent years. Among these exciting developments, the rise of women-led startups has been a particularly inspiring trend, challenging traditional gender roles and driving innovation across various sectors.


  • The Power of Networking and Collaboration: Women Entrepreneurs’ Perspectives

    Networking and collaboration are super important for women entrepreneurs. These are certain methods that go a long way in anyone’s entrepreneurial journey. So, in the spirit of this International Women’s Day, we asked some awesome women entrepreneurs a simple but profound question about how important networking and collaboration are in their journey as entrepreneurs.

    Their responses give great advice for anyone starting their own business journey. Let’s explore these amazing women’s responses and see how networking and teaming up have made a real difference for them.

    Geeta Singh, Director and Founder, The Yellow Coin Communication
    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia
    Arpita Katyal, CEO, Roperro
    Sindoor Mittal, Vice Chairperson, Avaada Group
    Mugdha Pradhan, CEO and Founder,  iThrive
    Nirupama VG, Founder and Managing Director, AdAstra Consultants
    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Pallavi Shantam, Founder & Creative Director of Buna
    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    Geeta Singh, Director and Founder, The Yellow Coin Communication

    Geeta Singh, Director and Founder, The Yellow Coin Communication
    Geeta Singh, Director and Founder, The Yellow Coin Communication

    Business is a social activity that thrives on communication, networking, and relationships. In the PR and Digital Marketing industry, where we connect brands with their target audiences via multiple channels and platforms, networking works like an enduring catalyst for a variety of communication hacks. Being a woman and professional from a media background, I was fortunate to be blessed with many entrepreneurial and managerial skills where women usually have an edge over men. From a receptive mindset to an adaptable nature and willingness to learn to a motto to give back something worthwhile to society, many female-oriented attributes have helped me to shape my entrepreneurial journey with high confidence. By exploiting and honing these skills, I could create a team of competent professionals whose valuable presence has further helped me expand my network and the business at large.

    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia

    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia
    Ramneek Singh Ghotra, Chief Growth Officer, Finvasia

    Networking and collaboration are indispensable for success, particularly as a woman in my industry. Through networking, I establish connections with like-minded individuals and potential partners, gaining valuable insights and accessing new opportunities. Collaboration amplifies my efforts, enabling me to tackle challenges and expand into new markets. As a woman, networking fosters solidarity and empowers mutual success by connecting me with supportive peers. The collaboration showcases diverse perspectives and talents, fostering inclusivity and innovation. Together, networking and collaboration serve as catalysts for growth, breaking barriers, and shaping a vibrant business landscape.

    Arpita Katyal, CEO, Roperro

    Arpita Katyal, CEO, Roperro
    Arpita Katyal, CEO, Roperro

    As a Make in India brand, networking and collaboration are the backbone of my entrepreneurial journey. As a woman in the handbags and accessories industry, building a strong network of like-minded individuals and collaborating with diverse talents has not only expanded my reach but also enriched my ideas and perspectives. It’s through these connections that I’ve secured vital partnerships and gained access to resources that have propelled my business forward. In an industry where creativity and innovation are paramount, networking and collaboration are not just helpful—they are essential to shape your vision.

    Sindoor Mittal, Vice Chairperson, Avaada Group

    Sindoor Mittal, Vice Chairperson, Avaada Group
    Sindoor Mittal, Vice Chairperson, Avaada Group

    Navigating the dynamic landscape of the energy sector, being part of Avaada Group, networking has been instrumental in connecting with fellow women entrepreneurs, industry leaders, and advocates for sustainable practices. These connections have not only enriched my professional life but contributed to breaking down gender barriers and fostering an environment that recognizes and celebrates the achievements of women in the business world.

    Collaboration, particularly within the renewable energy sector, has been a cornerstone of innovation and growth. Partnering with like-minded individuals has not only amplified our collective impact but has also driven initiatives that promote sustainable practices and contribute to a greener future. As a woman in a male-dominated industry, collaboration has provided a platform to share experiences and collectively address the unique challenges faced by women leaders in the energy sector.

    Networking has proven to be a powerful resource for accessing opportunities crucial for expanding the Avaada Group. From forging strategic alliances to accessing mentorship programs and sustainable funding sources, these connections have been vital in ensuring the success and growth of our initiatives.

    This International Women’s Day, I express my gratitude for the progress we’ve made towards gender equality and remain dedicated to actively participating in initiatives that empower and uplift women in the business realm.

    Mugdha Pradhan, CEO and Founder,  iThrive

    Mugdha Pradhan, CEO and Founder,  iThrive
    Mugdha Pradhan, CEO and Founder, iThrive

    Networking and collaboration are essential for entrepreneurs, especially women, navigating their industries. While personal networks are haphazard, professional networks provide growth opportunities. Interacting with growth-oriented individuals keeps you updated on industry trends and fosters continuous learning. Forging connections based on integrity and offering value organically expands your network. Leveraging this network isn’t about self-promotion but about mutual growth. Authenticity and sincerity are key; genuine connections lead to collaborations and partnerships. Avoid transactional approaches; instead, prioritize respect and value exchange. Networking isn’t about ego-boosting; it’s about meaningful relationships driving professional advancement and personal growth.


    Top 45 Successful Women Entrepreneurs In India 2024
    Women entrepreneurship is growing at a fast pace in Idnia. so we have listed some of the most successful women entrepreneurs in India.


    Nirupama VG, Founder and Managing Director, AdAstra Consultants

    Nirupama VG, Founder and Managing Director, AdAstra Consultants
    Nirupama VG, Founder and Managing Director, AdAstra Consultants

    As an entrepreneur, especially a woman in the industry, I’ve found networking and collaboration to be cornerstones of not just surviving but thriving in business. The power of word-of-mouth, the impact of in-person interactions, and the recall value they bring cannot be overstated. For me, building relationships has been about more than just expanding my circle; it’s about creating a support system that encourages mutual growth and learning. It’s in these collaborations where innovation sparks and businesses find new avenues to scale. This journey has underscored the importance of building connections that go beyond transactions to create a community that uplifts and sustains.

    For young women embarking on their careers, remember, your unique perspectives and skills are invaluable. The road may have challenges, especially in industries still breaking free from traditional gender roles. Balancing professional aspirations with societal expectations often places pressure on women. However, these challenges also present opportunities to find resilience, innovation, and leadership. Embrace networking and collaboration; they’re not just strategies but lifelines that connect you to mentors, allies, and opportunities.

    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    Aditi Seshadri, Cofounder and Partner at Unlock Impact
    Aditi Seshadri, Cofounder and Partner at Unlock Impact

    One of the core values we work and stand by at Unlock Impact is collaboration. And this is because I have seen, personally, that collective solutions can be the most effective. Women, especially, work well in communities and networks and that reflects in our work – we have set up thriving teams and communities that work together well. I find that building strong networks not only strengthens the support you receive but also opens up doors to new pathways and ideas. Entrepreneurship can often be a lonely journey so we are only helping ourselves by building the right networks around us.

    Pallavi Shantam, Founder & Creative Director of Buna

    Pallavi Shantam, Founder & Creative Director of Buna
    Pallavi Shantam, Founder & Creative Director of Buna

    Networking and collaboration are fundamental in my entrepreneurial journey, especially as a woman in the industry. Building strong relationships has been crucial for accessing resources, mentorship, and support. Collaborations have expanded our reach and facilitated strategic partnerships, enhancing our ability to innovate and grow in a competitive market.

    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films
    Aarti Neharsh, Founding Member & Film Director, Green Chutney Films

    I’ve always been told that networking is important for a professional in any industry. While I don’t doubt the relevance of that, in my experience, I’ve found equal importance in collaborating with the right individuals and steadfastly maintaining honesty in my thoughts. Sometimes, in the pursuit of networking, we might say or do things that don’t truly reflect who we are. In my humble opinion, authenticity earns respect, and people value sincerity above all else. Moreover, identifying individuals who support your growth and share your values for collaboration is another crucial lesson I’ve learned.


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  • How Mentorship Empowers Women Entrepreneurs: Strategies for Success and Growth

    This article has been contributed by Lakshmi Prasanna, Co-Founder, of Leadership Mavericks.

    After having worked in a corporate environment for some of the biggest names in executive hiring, there was so much that I was uncertain about when I decided to start off on my own. I was confident of my tradecraft and my network but I was fairly unsure about how to run a business. My partner and I were in complete agreement that we needed to be mentored but we struggled to find opportunities for formal mentorship.

    Entrepreneurship more than any other profession really benefits from mentorship because there’s no formula for success. An entrepreneur succeeds after taking several calculated risks, making mistakes, failing and innovating to move forward. Their success rate can really improve if they have the guidance of a mentor.

    For women entrepreneurs, this search is even harder. Why does gender matter, one may wonder? It comes down to a number of factors, our social conditioning, the power equations at play in any working environment, the circles we move in or we don’t belong to, the opportunities we hear of and our access to resources. It also comes down to how we, as entrepreneurs, perceive mentorship and how mentors perceive their own role in this entire equation. Are we scared of being told that our ideas are terrible? On the flipside, Is it fair for a mentor to brutally criticize someone’s hard work in the hope that it will motivate them to try harder?

    The challenges faced by a woman entrepreneur are different. They aren’t bigger or lesser than the challenges before all entrepreneurs but understanding how they are different can help make mentoring women more contextual and impactful. Here are some of the ways that women can take charge of their own entrepreneurship journey.

    The Different Paths to Mentorship
    Reaching Out for Help
    The Journey Never Ends

    The Different Paths to Mentorship

    Not every entrepreneur is going to take the same approach to mentorship. While some may opt for a more structured mentorship, comprising a formal mentoring and self-learning relationship, others seek their mentors from industries outside their ambit of work. Even a friend or a relative with a successful sales career could be a potential mentor. Every entrepreneur has different needs and a one-size-fits-all approach will not work. The mentor you need may not be the mentor you have set your heart on. If the search for a perfect mentor is holding you back then maybe you should look closer to home and you may find what you are looking for.

    After we struggled to find the perfect mentor (with a fair amount of disappointment and heartbreak), we realised that each of us has strengths that we can share with the team. We took our first steps by mentoring each other. The most important aspect of this equation is that we were receptive to the knowledge being shared. We wanted to learn from each other. This is where women entrepreneurs can really thrive and it is something that is happening organically in a lot of organizations we know. Instead of looking outside for a formal mentor, we come together to form a collective of sorts where we are all equal partners and we share and receive our knowledge with a lot of respect for where each of us is coming from.

    That said, we made mistakes. We picked ourselves up and kept going. Today we have a formal mentor and the difference they have made to the way we work is exceptional. The bottom line is that when a mentor is hard to find, don’t let it stop your work.

    Reaching Out for Help

    As women, we find it hard to admit that we cannot make something work. We try twice as hard to find solutions because we have something to prove. This is ingrained into us from when we start our careers. As an entrepreneur, reaching out for help is very important and this may be where we differ from the men, we do not ask for mentorship enough. We don’t reach out to mentors out of fear. A report published by MicroSave Consulting for the Women Entrepreneurship Platform (WEP) found that 18 % of the women they surveyed were afraid of how they would be perceived when they reached out to a mentor. We are worried about how we will be judged. We worry if we will be able to communicate what we want to do so we are taken seriously. We worry if we will lose ownership of our own ideas and if we will be coerced into doing something we don’t want to. While these fears are valid, they need to be thought of as a right of passage. Overcoming them is important if you really want to succeed. You may really like the person you become at the end of all this.


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    The Journey Never Ends

    When Monika and I started Leadership Mavericks we decided that we would be the support we needed. We keep asking ourselves if we were giving our team what we would have wanted and more importantly, what they needed? We want to create a supportive environment. Of course, none of this would have been possible if we did not know what we wanted in the first place. As a woman entrepreneur, I don’t hesitate to admit that I don’t know what I don’t know. Figuring out what I don’t know is important to me. It makes me think about what I should do to make myself more aware. And we may have started a successful Executive Search firm but our journey hasn’t ended. Each of us has achieved varying degrees of success in all the things we are talking about in this article. We haven’t done it all. We always need to ask ourselves, “Where am I on my journey?” I don’t need an outsider to tell me what I am doing but I do need to invest in me. When we get caught in the flow of our day-to-day work we sometimes forget to pause and ask ourselves this question.


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