StartupTalky

Tag: International Men’s Day

  • Sajja Praveen Chowdary of Policybazaar for Business on Shaping the Future of Business Insurance with Technology

    On this International Men’s Day, StartupTalky connects with Sajja Praveen Chowdary, Director of Policybazaar for Business. In this exclusive interaction, Chowdary sheds light on how technology is transforming business insurance, making it more accessible and affordable. He discusses the role of digital tools and data in changing the industry, while also offering insights into the future of insurance, including the shift towards preventive measures and tailored solutions. Chowdary also shares his perspectives on mental health and work-life balance, providing valuable advice for men in demanding roles.

    StartupTalky: How has your experience in product and technology management influenced the development of business insurance solutions?

    Mr. Chowdary: Coming from a tech-driven background, I’ve always approached problems with a solution-first mindset. I remember working on one of our earliest business insurance projects—it was eye-opening to see how fragmented the process was for business owners. It wasn’t about selling a product; it was about making their journey simpler. This experience reinforced the idea that technology isn’t just an enabler—it’s a bridge between businesses and the solutions they didn’t know they needed.

    StartupTalky: How do digital tools and data analytics help you tailor products for businesses at Policybazaar for Business?

    Mr. Chowdary: I’ll give you an example. A while back, we noticed a pattern: smaller firms were hesitant to buy employee health coverage because they assumed it was costly. Using data, we crafted scalable policies that addressed their affordability concerns while offering value. Digital tools help us listen to what our customers aren’t saying. They give us the power to fine-tune our offerings—making them practical, affordable, and relevant for each business type.

    Mr. Chowdary: The next five years will see a fundamental shift from “reactive insurance” to “preventive insurance.” Businesses will lean on technology and insurance providers for predictive risk management. Cyber insurance, for example, will evolve from being optional to essential. Another key trend will be a rise in bundled offerings—tailored packages for specific industries like retail or logistics, where risk profiles vary significantly. Insurance will stop being a “purchase” and become a “partnership.”

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    StartupTalky: How does Policybazaar for Business simplify complex insurance products for business owners?

    Mr. Chowdary: Simplification is about empathy. Imagine explaining a complex insurance term to someone who’s hearing it for the first time—that’s the challenge we solve every day. At Policybazaar for Business, we’ve built tools that make comparisons clear, language relatable, and the process frictionless. But the real differentiator is the human touch. I believe no technology can replace the comfort of talking to someone who genuinely wants to help you make the right decision.

    StartupTalky: What sets Policybazaar for Business apart in providing a seamless insurance buying experience?

    Mr. Chowdary: It’s the ecosystem we’ve built—a combination of cutting-edge technology and a team that understands the nuances of Indian businesses. From personalized consultations to real-time claim support, we’ve made it our mission to remove the usual headaches associated with insurance. Businesses trust us not just for what we offer, but for how we deliver it—with transparency, speed, and care.

    StartupTalky: What are the most pressing risks that businesses face, and how do your products address them?

    Mr. Chowdary: The risks businesses face are evolving faster than ever. Take cyber threats—just a decade ago, they were hardly a concern. Today, a single breach can paralyze an entire operation. Then there’s employee well-being, which directly impacts productivity and retention. At Policybazaar for Business, we constantly ask ourselves: “Are we building solutions that can keep up with these changes?” Our products, like Cyber Insurance and Group Health Insurance, are designed to provide security, so businesses can focus on their growth story.

    StartupTalky: What marketing strategies have been most successful in reaching business clients with insurance solutions?

    Mr. Chowdary: We’ve realized that education is the best marketing strategy. Businesses don’t wake up thinking, “I need insurance today.” What they do think about is protecting their people, their assets, and their reputation. Our campaigns focus on showing them how insurance solves real-life challenges—whether it’s through stories of claims we’ve processed or data-driven insights into their industries. The key is to build trust before trying to sell anything.

    StartupTalky: On International Men’s Day, the focus is on mental health. How do you maintain work-life balance, and what advice would you give to men in demanding roles to protect their mental well-being?

    Mr. Chowdary: At Policybazaar for Business, we often emphasize the importance of holistic well-being, and mental health is a crucial part of that equation. Balancing work and life in a leadership role can indeed feel like a tightrope walk. Personally, I try to prioritize non-negotiable family time every day and make room for short breaks to recharge—whether it’s a quick walk or stepping away from my screen.

    To men in demanding roles, my advice would be: recognize that your mental health is as critical as any professional target you aim for. Just as you would strategize for business growth, plan for your mental well-being. Remember, you don’t always have to carry the ‘provider’ mantle; sometimes, simply being present for yourself is the greatest act of leadership.

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  • Davinder Bhasin on Creating One Health Assist, Revolutionising Healthcare, and Prioritising Mental Health in Leadership

    On this International Men’s Day, StartupTalky connected with Davinder Bhasin, Founder of One Health Assist, a platform transforming health management through digital solutions. Bhasin explains how his personal challenges with the healthcare system led him to create One Health Assist. He talks about how technologies like AI and machine learning help offer personalised health insights and makes healthcare more accessible. Bhasin also shares advice on maintaining work-life balance and why men in leadership should prioritise their mental health. His journey shows how One Health Assist is shaping the future of healthcare.

    StartupTalky: What inspired the creation of One Health Assist, and how did your experience across different industries shape this vision? 

    Mr. Bhasin: One Health Assist was born out of the challenges faced by us when dealing with the healthcare system. When my mother was diagnosed with a serious condition, I had to travel between cities for her treatment. Being mindful of every document was difficult amidst the rush. The constant worry is a heavy burden because misplacing a document can have consequences. One Health Assist’s journey began when Karan (co-founder of One Health Assist) and I discussed our ordeals. Given that he has also faced similar circumstances, realizing the commonality of this problem was quick.

    We set out with a vision to build a holistic health and wellness care ecosystem. Our professional and personal experiences highlighted to us, not only how big the challenge was, but also how big the opportunity was. My diverse experience across industries highlighted a consistent gap: the need for integrated, user-centric solutions. In every sector, data serves as the backbone for informed decisions, but in healthcare, it’s even more critical – as my personal experience exhibited. Thus, keeping data central, we designed the interface with a vision that eventually the platform will evolve into the go-to support system for individuals to follow a wellness-oriented lifestyle.

    StartupTalky: One Health Assist is aiming to become the largest health data repository. What key strategies are you using to scale and expand this platform? 

    Mr. Bhasin: To scale and expand One Health Assist, we’re focusing on strengthening our health repository. It is a free & user-friendly feature, that serves as the backbone of our ecosystem, that can be a transformative support system across the wellness journey. This platform is designed to digitize and centralize medical records, addressing the challenges of managing physical documents—especially for those traveling for treatment, whether within a city or internationally.

    Handling physical health records can be cumbersome and time-consuming, and the risk of damage to the documents or outright misplacement is ever-present. By offering a digital solution such as storage, viewing and sharing all health records like angiography, X Ray etc. we eliminate these risks, ensuring critical information is secure, easily accessible, and protected from damage. 

    However, our health repository is more than just a digital storage solution—it’s about changing the way individuals engage with their healthcare. We are moving beyond basic record-keeping to include advanced features like health scoring and personalized treatment plans, which provide actionable insights tailored to individual needs. Our commitment is to make healthcare management not only more convenient but also genuinely transformative, empowering users with timely and accurate insights to improve their wellness journey.

    StartupTalky: How does One Health Assist differentiate itself from other digital health platforms in terms of technology and user experience? 

    Mr. Bhasin: One Health Assist stands out by offering a comprehensive health-tech ecosystem, with our health repository serving as the platform’s dynamic core. We leverage advanced algorithms to transform stored data into personalized insights, including the One Health Score, which gives users a comprehensive view of their well-being. This score is a proactive tool, that helps individuals manage health risks with expert-driven recommendations.

    Privacy and data security are our top priorities. Our platform is HIPAA-compliant, featuring end-to-end encryption to safeguard user information. Partnerships with AWS and TTML further enhance our data security, ensuring a reliable and private environment for accessing health records and diagnostics.

    Additionally, we are one of the few platforms to integrate pet care, offering telemedicine services that connect users to licensed veterinarians. This holistic approach makes healthcare not only accessible but also secure, personalized, and family-inclusive.

    StartupTalky: What role do emerging technologies like AI and machine learning play in the development of One Health Assist’s services? 

    Mr. Bhasin: Emerging technologies like AI and machine learning are the cornerstone of our vision at One Health Assist. These technologies allow us to offer a seamless and personalized wellness journey by analyzing vast amounts of data to generate predictive insights.

    For example, AI helps us provide tailored lifestyle recommendations based on individual health records, enabling proactive management of chronic conditions. Machine learning also drives our predictive models, which can anticipate potential health risks, providing users and their healthcare providers with critical early warnings. 

    This is why AI is embedded across our ecosystem to ensure that health insights are not only accurate but also easy to understand and act upon. By harnessing these technologies, we aim to enhance the accessibility and quality of care, transforming health management into a continuous, data-driven experience.

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    StartupTalky: How does One Health Assist simplify health management and make critical health data more accessible for users?  

    Mr. Bhasin: One Health Assist simplifies health management by offering a single, centralized platform for all medical information. By digitizing health records, we address the common issues associated with physical documents—storage space, degradation over time, and accessibility during travel. Our platform ensures that vital information is always within reach, whether you’re consulting a local doctor or seeking specialized treatment abroad.

    Additionally, our technology includes features like personalized health scoring and tailored recommendations, which transform static data into actionable insights, guiding users toward better health outcomes. 

    These digital storage solutions is free for everyone and we hope that we are able to serve the masses and hopefully ease the pain.

    StartupTalky: What corporate wellness solutions does One Health Assist offer to enhance employee health and productivity? 

    Mr. Bhasin: At One Health Assist, we believe that healthy employees are the foundation of a thriving business.

    Our corporate wellness packages are crafted to prioritize proactive employee well-being, going beyond traditional mediclaim policies.

    Our Preventive Health Care Package focuses on sustaining good health rather than merely addressing illness.

    Through comprehensive health screenings, lifestyle assessments, mental health support, fitness programs, and personalized wellness workshops, we empower employees to lead healthier, happier, and more productive lives.

    By investing in prevention, an organization can reduce absenteeism, enhance employee engagement, and cultivate a culture of wellness.

    StartupTalky: On International Men’s Day, how do you manage work-life balance and what advice would you give to men in leadership roles to protect their mental health? 

    Mr. Bhasin: People are often subjected to some unique challenges, especially in leadership roles, where societal expectations often place undue pressure on their mental and physical health. The perception that men should be stoic and unaffected by stress can lead to a reluctance in seeking help, contributing to higher rates of mental health issues like anxiety and depression, which are often underreported.

    This is why balancing work and personal life is a continuous effort, and it requires conscious prioritization. For me, managing work-life balance involves setting boundaries, making time for family, and dedicating moments to recharge. My advice to men in leadership roles is to make mental health a priority—just as we prioritize strategic decisions in business, we should also plan for self-care and mindfulness. It’s important to normalize conversations around mental well-being and seek professional guidance if needed. 

    Effective leaders understand that taking care of their mental health not only improves their decision-making but also sets a positive example for their teams. Encourage open dialogue, be transparent about the challenges, and ensure you’re taking steps to stay well-rounded and resilient in every aspect of life.

    Dr. Harshit Jain of Doceree on Healthcare Marketing, Data Privacy, and Work-Life Balance
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  • Dr. Harshit Jain of Doceree Discusses Healthcare Marketing Innovation, Data Privacy Challenges, and Work-Life Balance

    In an insightful interaction for International Men’s Day, Dr. Harshit Jain, Founder and Global CEO of Doceree, speaks with StartupTalky about his inspiring journey from physician to healthcare entrepreneur. Dr. Jain shares how his medical background inspired the creation of Doceree and influenced his approach to healthcare marketing, focusing on the importance of relevant, data-driven solutions for healthcare professionals.

    He discusses the challenges of scaling the business, such as addressing data privacy issues and improving ad relevance. Dr. Jain also touched on the importance of work-life balance and mental health, urging men in demanding roles to prioritise self-care and open discussions about their well-being.

    StartupTalky: What inspired you to transition from being a physician to a healthcare entrepreneur?

    Dr. Jain: Growing up, I vaguely remember my parents talking about my curiosity and knack for coming up with ideas to collaborate with others and help them. As I matured, I thought, what better way to channel that passion than by becoming a doctor? After earning my medical degree from Northwestern University in Chicago in 2006, I practiced medicine for over eight years as a physician.

    During this time, I began noticing unaddressed gaps in the healthcare industry—issues that required creative problem-solving. This inspired me to step beyond the traditional boundaries of a physician’s role and explore the ‘creative’ side of the healthcare industry.

    Despite scepticism from some industry peers, I trusted my instincts and pursued my transition into healthcare advertising, eventually giving me opportunities to hold leadership roles at McCann Health across Asia, Europe, and the United States. Along the way, I thankfully earned some of the industry’s most prestigious awards, including the Cannes Lions Grand Prix for Good, for my marketing campaigns.

    However, my journey didn’t end there. My instincts pushed me further, inspiring me to combine my expertise in medicine and marketing through entrepreneurship, leading to the launch of Doceree in 2020. This transition to entrepreneurship was driven by my aspiration to reduce the rising healthcare costs and improve HCP-patient engagement.

    StartupTalky: How did your medical background influence the creation of Doceree’s ‘smart nudges’ in healthcare marketing?

    Dr. Jain: As a practicing physician for over eight years, I witnessed firsthand the frustration caused by irrelevant advertisements, which disrupt care delivery and doctor-patient engagement, ultimately impacting overall health outcomes. However, my subsequent transition into marketing and entrepreneurship inspired me to turn this challenge into an opportunity to ‘smartly nudge’ the concept of ‘purposeful ads’ in global healthcare advertising.

    By delivering only relevant ads tailored to doctors’ medical backgrounds and patient data—within strict regulatory compliance— we are able to minimize distractions for HCPs and parallelly also help marketers achieve higher returns on advertising spend (ROAS). This move ultimately helped us address two critical issues of the industry: reducing rising healthcare costs and alleviating the mental clutter in a field where life-altering decisions are made daily.

    StartupTalky: What were your biggest challenges in scaling Doceree, and how did you overcome them?

    Dr. Jain: Given that the global healthcare industry is the world’s third-largest producer of data, there were not many solutions capable of systematically harnessing these datasets to make them more marketing and healthcare business-friendly. This is the gap where Doceree sought to differentiate itself by developing data solutions that are not only optimized for marketing but also capable of tracking business outcomes for pharmaceutical marketers.

    As a result, we became the world’s first and only programmatic marketing network exclusively for HCP-only platforms, enabling marketers to directly target the key decision-makers impacting their business outcomes, eliminating unnecessary marketing expenses.

    Once we overcame this challenge, the next hurdle was addressing data privacy concerns. With the rise in data breaches and cases of data misuse, the industry grew increasingly sceptical about digital solutions. To address this, we leveraged our extensive HCP and patient data responsibly, utilizing only the datasets that were relevant and precise for specific moments of care for HCPs. This approach enabled our technology to achieve certification under the Health Insurance Portability and Accountability Act (HIPAA) and secure a patent from the United States Patent and Trademark Office (USPTO), earning the trust of key stakeholders in the process.

    After addressing privacy concerns, the next and perhaps the most significant challenge was tackling inefficient messaging to HCPs. With many solution providers capitalizing on the limited awareness of programmatic marketing in healthcare and claiming to be ‘experts’ in delivering the right ads at the right time, HCPs started to receive a flood of ineffective advertisements, further burdening HCPs and complicating their already demanding work schedules.

    To solve this concern, Doceree introduced its ‘AI-powered smart nudges’ which allowed only relevant ads to be delivered to HCPs in real-time during critical points of care, allowing them to make informed decisions within the limited time available. This allowed HCPs’ engagement to become more targeted and quality-driven, empowering both – HCPs in their care delivery and pharma marketers in achieving better script lift outcomes beyond campaign impressions.

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    StartupTalky: How does Doceree’s data-driven approach to healthcare marketing differentiate it from traditional marketing methods?

    Dr. Jain: While programmatic advertising isn’t new to healthcare and has been leveraged by brands across sectors for many years, the healthcare industry needed to realize how the lack of relevance and effective messaging led to only half of its true potential, contributing to no tangible healthcare outcomes.

    Understanding the cause behind this gap, I attempted to reshape it into an extraordinary framework by integrating real-time context relevance to improve patient outcomes—a solution that went unnoticed at the time. By making the best use of HCP data and clinical data with our HIPAA-certified and patented technology, our data-driven approach to healthcare marketing clearly suggests how technology can create the biggest healthcare impact – if employed wisely.

    Doceree takes a responsible approach by utilizing patient data only at critical moments of care, eliminating the risk of misuse. This precise and conscientious use of HCP and patient data enables us to nudge HCPs toward informed decision-making and enhance HCP-patient engagement.

    What sets us apart is our commitment to delivering meaningful context for impactful outcomes, all while maintaining strict data compliance. Furthermore, as the world’s first and only ‘HCP-only data’ marketplace, we have a reputation for the extensive focus on data safety and integrity.

    StartupTalky: What role does collaboration with pharmaceutical brands play in Doceree’s growth, and how do you maintain strong relationships with them?

    Dr. Jain: We currently collaborate with over 600 pharmaceutical brands worldwide, including the top eight global players, who have been pivotal to Doceree’s growth. What began in 2020 as a modest three-member team has now grown into a thriving organization with over 200 talented professionals spanning Asia, America, and Europe.

    As an entrepreneur and marketer, my vision is straightforward: focus on adding value to your customers’ growth with purpose, and profits will naturally follow. Through our highly precise and real-time context-relevant messaging, our clients save significantly, leveraging solutions like Doceree Insights to optimize campaign performance. This allows them to reinvest those savings into more strategic campaigns. This approach not only enhances value for our clients but also plays a critical role in retaining and renewing partnerships with brands across the globe.

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    StartupTalky: With Doceree expanding globally, what future innovations or products are you most excited about?

    Dr. Jain: There’s much more in store for the global healthcare advertising industry and the broader healthcare business ecosystem from Doceree. As we recently entered Australia in association with WARD 6 and are looking to secure more global partnerships and mergers to offer our clients solutions that are high on innovation with safer and smarter integration of AI. Overall, we plan to add 5 cutting-edge solutions to our offerings in 2025, that will give new heights to an efficient healthcare marketing ecosystem.

    Further, with the core purpose of elevating HCP-patient conversations Doceree will continue to deliver innovative pharmaceutical marketing solutions, while also exploring opportunities for broader business collaboration and growth. Perhaps something transformative is on the horizon– stay tuned! 

    StartupTalky: On International Men’s Day, how do you maintain work-life balance, and what advice would you give to men in demanding roles to protect their mental health?

    Dr. Jain: Working across three time zones, I’ve come to realize that maintaining work-life balance in today’s fast-paced world is no easy feat. Yet, setting boundaries and prioritizing time for yourself and your loved ones is vital for recharging and staying productive. Whether it’s regular exercise, mindful breaks, or occasionally unplugging from work, find what helps you feel your best.

    This International Men’s Day, I urge everyone to challenge the stereotype that men must always appear strong, embrace open conversations about mental health, seek support when needed, and remember that self-care is as crucial as professional success.

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