StartupTalky

Tag: Interior designing

  • Career Options In Design Industry

    In today’s time before starting any work, a proper roadmap is required, which increases the chances of the work being perfect. Like before building a house, a complete map is required, or before clothes are sewn it is designed on paper. A designer is simply the one who creates the best final product using his imagination and creativity. Design can help in transforming the way we look at things and can also result in new economic benefits and a better quality of life. The design industry in India is growing at a rate of 23 to 25% annually.

    India currently needs more than 62,000 designers for the country’s industrial, graphic, communication, packaging, and other such industries, out of which only 7000 are qualified designers. This shows the opportunities and potential that the design industry in India has.
    Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer, Animation designer, Product Designer, and Graphic Designer are now a must-have in upcoming fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail, Media/publishing companies, education, real estate, and even government.

    The number of design companies and educational courses is now increasing simultaneously with the growth of the designing sector. The main job of a Designer in any profession is to provide good products and services, improve business efficiencies, productivity, and margins, and increase revenues. So, if you are thinking of taking up design as your career you can check out these professions as they can help you decide your future. The design Industry in India will increase significantly in the next ten years.

    Here’s How Technology Can Ease Your Design Work. Read On To Know More
    Regardless of whether you are a designer or aspiring to be one, it is crucial toknow that technology’s correct use will assume a significant role in yoursuccess. Innovation moves at the speed of light in this day and age. Hence designers needto be on the same track to take the leverage of the de…
    StartupTalkyShubham Kumar

    Here are the top 10 design professions that have a successful future in India

    1. Graphic Designers
    2. Animation Designer
    3. Interior Designer
    4. Fashion Designer
    5. UI/UX Designer
    6. Jewellery Designer
    7. Textile Designer
    8. Industry Designer
    9. Communication Designer
    10. Exhibition Designer

    1. Graphic Designers

    One of the most well-known designers in the design industry is a Graphic designer. The role of a graphic designer is to understand and analyze what the client wants and to interpret it into visuals, images, text, videos, etc to convey their message. Graphic designers often make attractive logos, brochures, business cards, invitations, packaging, pamphlets, and more for different reasons such as marketing, game development, product illustration, and website to optimize the user experience.

    The graphic design industry is on a constant rise. According to the study done by the department of Labour Statistics Graphic designing is one of the growing fields in India. As per the Bureau of Labour statistics report, this field is expected to grow by 5% by 2026.

    Tips for becoming a graphic designer in India

    Graphic designers are now a must-have in advertising agencies, print industry, web designing firms, educational institutes, manufacturers, marketing firms, different publishers, game development, design studios, and social media-related fields. Graphic designers can now choose to work under different profiles such as Logo designers, artists, newspaper or magazine layout editors, creative directors, design consultants, design professionals, and many more. The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

    Skills needed to be a Graphic Designer

    11 Things Will Change The Way You Choose Right Graphic Design Agency
    A strong and concise message is what you need to connect with your customers. Toincrease your sales and connect with your consumers, it is of great importancethat you portray your brand and its graphic designer services most effectivelyan at era of creative circle. If you wish to make a big impa…
    StartupTalkyDeesha Bakshi

    2. Animation Designer

    We all know what an animator is, because of animated movies such as Ratatouille, Tangled, Wall E, etc. Animators are the ones that are responsible for bringing life into characters that we grew up watching through the medium of special effects and technology. Animation is an art that merges text, images, and graphics along with audio and video components in order to create virtual art. These professionals create two- or three-dimensional animation and special effects for various forms of media such as videos, television, Cinema, animated movies, games, etc.

    Nowadays with the growth of the film, entertainment, and gaming industries in India, there has been an instant increase in the demand for animators. For movies, animators and artists both works with the team on computer software to bring ideas and characters to life. Animators also have a huge role to play in the gaming and advertising industries as requires a lot of animators to design games and create special effects for ads.

    Animation Skills
    Animation Skills

    The Indian animation industry has grown rapidly in the last 5 years. According to a recent FICCI report, the Indian animation & VFX industry is growing in excess of 20%. About 6,700 openings for special effects artists and animators are projected each year, on average. Animators now have a vast array of job roles other than an animator such as layout artist, character animator, storyboard artist, special effects artist, 2D or 3D animator, background artist etc. The basic salary for an animator can range from Rs. 375000 per annum to , even all the way up to Rs 8L per annum depending on the animator’s portfolio and work experience.

    Top 10 Professional Skills For 2021
    The development and introduction of new methods for keeping the wheels turnedbecame the natural outcome of a global pandemic. Many businesses have introducedand will retain the remote job model full time, while others expect to get backto work onsite in 2021. If you want to differentiate yourse…
    StartupTalkyMichelle D’souza

    3. Interior Designer

    Interior designing is also one of the most popular designing profession, as it deals with designing, and improving the safety and functionality of a house or an office. Interior design is a multifaceted profession that is known for mixing both creative and technical solutions while designing the interior of a house, office or building. They usually start with sketching their ideas in design software after which they discuss their plans for the space with the engineer and builders who are responsible to bring the design to life.

    Interior designers are also responsible to select the colour scheme, furniture, flooring, lighting which are must-have elements of a room. A designer must be able to analyze and understand what their client wants and create suitable designs on that. In India, interior designing is getting popular with a lot of people opting for the services of a professional for their spaces. The interior design market in India is said to rise 8.5% by 2025, as according to MarketWatch interior design was valued at $130,100 million in 2018.

    Interior Designing Skills
    Interior Designing Skills

    According to a study made by Brandonville, interior designing jobs are expected to grow 13% in the next ten years. The top designers do work for construction firms and also choose to work as freelancer. The starting salary for an interior designer is around Rs. 4,00,000 per annum, while if you are experienced and have well-known client lists than the they can get paid up to Rs.30,00,000. The other factors for higher salaries are the location and size of the company.

    De Space Interior Design – Founders | Challenges | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Great home decor and furnishings is now a style statement. And with modulardesigns entering the …
    StartupTalkyVidhi Punamiya

    4. Fashion Designer

    The fashion industry is one of the most successful and popular industries not only in India but around the world. The role of a fashion designer is to design new clothing and accessories, but not only that they are also the ones who take the existing fashion trends and materials and create new designs and products using their creativity. Fashion designers usually start their work by sketching their designs on paper or even digital devices and then go on to testing what colour, material, the texture will go according to the design.

    Fashion designers need to combine creativity along with managerial skills such as marketing, design production, understanding the fashion media, promotion and quality control in order to become successful. Aspiring fashion designers can choose from different roles such as fashion illustrator, stylist, fashion coordinator, fashion consultant, merchandiser etc. India has one the youngest population in the world hence why the current generation are more fashion-conscious which in return is creating a demand for fashion designers and brands. The fashion retail market in India is expected to grow at a rate of 9.7% CAGR.

    Fashion Designing as a career in India

    The fashion industry in India is also aiming to grow Rs 1,000 crores from the current Rs 180 crore in the next ten years. Consumers are expected to spend $1 trillion cross border E-Commerce by 2020, while 900 million people already have international connections providing an opportunity for Indian fashion brands and designers to expand their user base. The starting salary of a fashion designer in India can start at Rs. 15,000 per month to Rs 40,000 per month depending on the work experience, the client profile and brand you are working for. However, if you become a reputed designer you could demand more.

    Skills required to be a Fashion Designer are:

    • Should have the basic knowledge of a few Adobe software
    • Must know about sales, promotion and marketing
    • Must know how to product design and development
    • Study other brands and designers
    • Must know of the current trend in the market
    • Must know how to draw and sketch
    • Have an apprentice for a well know designer or freelance at fashion houses and boutiques to gain experience.
    • Be creative, unique and innovative

    H&M Becomes India’s Largest Clothing Brand, Surpasses Zara
    Hennes and Mauritz, a Sweden based fashion retailer brand has recently overtakenits prime rival Zara [/zara-loss-case-study/#]to become India’s largest clothingbrand by revenue in the FY19-20, helped by aggressive store expansion anddecrease in prices. Swedish brand H&M expanded its gross sales …
    StartupTalkyTanusha Verma

    5.UI/UX Designer

    UI/UX is one of the most competitive design professions, they are also usually mistaken for graphic design but are two different things. A UI/UX designer is responsible to design the software program and interface of any mobile application that we use today. The main job of a UI/UX designer is to create a user experience by improving the design and usability of the given application. They design the interface of websites, mobile apps, software and video games so it is easier for the users to navigate and interact in the app.

    These designers focus on creating designs and making them easier, more attractive and enjoyable for the user to use the app or website. Designers take into consideration what the user’s needs while designing and then analyse components such as usefulness, value, credibility and accessibility. They solve issues such as long and complicating form, hard to find buttons and visual clutter which can prevent users from buying what they want from the website or page.

    Along with the growth of the startups in India the UI/UX industry is also on the increase as many start-ups are now in need of a UI/UX designer. According to some recent studies UI/UX designers are one the most demanded professionals in the current day and age. India has a digital economy of 1.3 billion which goes to show how important the UI/UX will be in the coming years. The average salary of a UI/UX designer is Rs 6,95,863 per annum and can increase all the way up to 10 lakhs per annum depending on the years of experience the designer has.

    The skills required to become a UI/UX Designer are:

    • Must know Adobe software
    • Should also know UX wireframes and prototyping
    • Must know how to visual design
    • Creative visualization
    • Must have good analytical skills
    • Can do user research
    • Must be familiar with coding

    Flipkart’s 2GUD: An Ecommerce Marketplace For Refurbished Products
    2GUD is a hypervalue platform that focuses on bringing us brand new, affordableand refurbished products across different categories. 2GUD allows you to exploreproducts ranging from fashion, accessories, footwear, home décor, stationery andelectronics in addition to the certified products. This ec…
    StartupTalkyPV Vyshnavi

    6. Jewellery Designer

    Jewellery Market across India

    Jewellery has great economic significance in the Indian Industry. Jewellery design is the art of designing and creating jewellery. This art has taken many forms throughout the centuries, from simple beadwork to sophisticated metalworking and gem cutting. Jewellery designers work with precious metals, diamonds, beads and gemstones to create wearable pieces of art. A jewellery designer may create one-of-a-kind pieces for high-end jewellers or an entire line for a mass-market fashion designer. An entry level jewellery designer (1-3 years of experience) earns an average salary of Rs 314,698. On the other end, a senior level jewellery designer (8+ years of experience) earns an average salary of Rs 523,044.

    In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes, BSc, BA in and BVoc.

    The skills required to become a Jewellery Designer are:

    • Should be creative, imaginative, technically sound with the fashion industry, and committed to work.
    • Should have a sense of design and a passion for the profession.
    • Should have skills to understand the latest trends and practical skills with tools and materials.
    • Must understand the various metals and gemstones and must have numerical skills for measuring, and calculating costs of materials and pricing items.

    7. Textile Designer

    A textile designer is a person who designs colorful fabrics and decides whether cloth will be made of cotton, wool or knitted, etc. Textile design is a highly creative field that involves the process of creating designs that are printed on woven, knitted, or other types of fabrics. They keep an eye on changing fashion trends, understand textile techniques, are good communicators, possess problem-solving skills, and enjoy a challenge, all while staying on budget and deadline.

    The skills required to become a Textile Designer are:

    • Technical knowledge
    • Creativity
    • Commercial awareness of the textile industry
    • Research and data handling capacity
    • Critical analysis and interpretation of materials

    8. Industry Designer

    Industrial designers develop designs for a range of practical products that are used in commercial, domestic, and industrial situations. Industrial designers imagine how consumers might use a product and test different designs with consumers to see how each design looks and works. An industrial designer can work in different fields i.e. Industrial Designing, Industrial Research, furniture designing, package designing, automotive designing, etc.

    The skills required to become an Industry Designer are:

    • Mechanical skills.
    • Interpersonal skills.
    • Experience with manufacturing.
    • Strong Computer skills.
    • Should be Artistic.
    • Must have proficiency in design software.
    • Must have knowledge of business practices.

    9. Communication Designer

    A communication designer is a professional who uses visual elements to deliver information and attract consumers by spreading awareness about a topic. They oversee promotional campaigns by designing and producing the entire scope of a messaging campaign, from start to finish. Communication designers may work in advertising, book marketing, web or app design, branding, product design among many other fields.

    10. Exhibition Designer

    An exhibit designer is specially trained in the art of layout and design to create displays and fixtures for large exhibitions, shows, corporate exhibitions, museums display, library display and galleries.

    The skills required to become an Exhibit Designer are:

    • Excellent communication and listening skills
    • Must be able to handle criticism.
    • Have a positive attitude towards making changes.
    • Must have good negotiation skills.

    Frequently asked questions – FAQs

    What are the top five design professions in India?

    The top five design professions in India are UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer.

    What is the role of a UI/UX designer?

    A UI/UX designer’s role is to design the software program and interface of any mobile application that we use today.

    What do interior designers do?

    Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are must-have elements of a room.

    What is the salary of a Graphic designer?

    The average salary of a graphic designer in India can range from Rs 3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

  • De Space Interior Design- For Opulent Design and Decor Solutions

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by De Space Interior Design.

    Great home decor and furnishings is now a style statement. And with modular designs entering the scene, comfort and classy are now going hand in hand. To create some top-notch home decor and designs, Dev Vig and Akshata Menon Vig founded their startup De Space interiors Bangalore in 2010.

    De Space interiors offer highly customized turnkey residential interiors solutions to end-users.

    As per the founders – “De Space interiors is an attempt to organize a highly disorganized residential interiors market.

    De space wants to be known as an initiative that focuses heavily on client satisfaction, space planning, and high-quality execution. This has been their vision since day zero and all our expansion plans revolve around these three parameters. Since De Space interior design is headquartered in Bengaluru, they only cater to the Bangalore market currently but are working on plans to enter other cities shortly.

    De Space – Company Highlights

    Startup Name De Space
    Headquarter Bengaluru, Karnataka
    Founder Dev Vig & Akshata Menon Vig
    Sector Interior Designing
    Founded 2010
    Parent Organization De Space

    De Space – About & How It Works
    De Space – Target Market
    De Space – Founders & Team
    De Space – How It All Started?
    De Space – Name, Tagline & Logo
    De Space – User Acquisition
    De Space – Business Model & Revenue Model
    De Space – Startup Challenges
    De Space – Competitors
    De Space – Future Plans
    De Space – FAQ’s

    How Technology Can Ease Your Design Work.
    Regardless of whether you are a designer or aspiring to be one, it is crucial to know that technology’s correct use will assume a significant role in your success.
    StartupTalkyShubham Kumar

    De Space – About & How It Works

    De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners. The De Space interior design was based on treating every home as unique and never offer standard designs at all.

    The space interior designs are prepared after a thorough understanding of the space available, as well as understanding the client’s requirements at length. Apart from this, there is a strong focus on client experience. D Space interiors have invested a lot in building a strong team at the backend, comprising of skilled labourers, contractors, carpenters, supervisors, that help the founder duo in delivering quality service to their clients.

    De Space – Target Market

    According to Economic Times, Bangalore witnessed a sale of 34546 residential units in 2017 and the launch of 22410 units in the same year. This boils down to roughly 2900 units sold every month. Considering 10% of buyers want their interiors to be executed by a professional firm as per their taste and requirements, the market size is approx. 3500 units per annum.

    This is the pie De Space interior is eyeing. While the industry is currently under consolidation, the founders believe the introduction of RERA will attract serious buyers who are looking forward to buying residential units for their own stay purpose. The space interior design industry outlook in the coming five years looks effectively positive.

    Kitchen D’Lite – Zero Preservative Dehydrated Vegetable Powder
    India is the world’s largest producer of fruits and vegetables, with barely 10%penetration into the food processing industry. Thus, resulting in a lot ofwastage of the fresh produce every single year. Besides, the farmers alsostruggle to get reasonable prices for their produce. Many times, due to…
    StartupTalkyChayanika Goswami

    De Space – Founders & Team

    De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

    Dev Vig and Akshata Vig | Founders, De Space Designs

    Akshata Vig (Founder) – An architect by profession, leads the design process at De Space. She has an overall experience of more than 16 years and has a strong eye for details and interior designs. This has particularly helped De Space interior design as it was highly customized interior solutions for its clients. Before starting De Space, she has worked in firms like DWP Intetics and Space Matrix.

    Dev Vig (Founder) –  With a dazzling MBA degree Dev is an engineer by profession. He has spent more than 15 years in dynamic areas of sales, marketing, and consumer insights. His ability to understand the consumer psyche has helped in getting highly relevant projects and also a highly satisfied clientele. Before starting De Space, he has worked in firms like Bharti Telesoft, Rediff.com, AOL, BabyBerry as a cofounder.

    De Space Interiors holds a giant team of 70 members. A strong backend team of contractors, carpenters, painters, and electricians for the clients so that they can be relieved of the stress of finding some good ones on their own. It is now one of the top space interiors India.

    De Space – How It All Started?

    De Space story started when the founders completed their home interiors. It so happened that people praised their designs and that’s when they realized it has a huge potential. On doing some further research, they understood the Bangalore interior design market is highly unorganized with local contractors ruling it and consumers who are unaware of the details often end up spending money on what they were not even aware of.

    As a result, they spoke to a lot of homeowners and figured that the consumers faced issues such as non-transparency, delays, unskilled labour and would love to hire someone who would give them a turnkey solution without them being involved in the operational aspects. This indicated a clear gap in the interior designing market in terms of professionalism and the duo decided to do their bit in filling up this gap.

    Lo! Foods: Don’t Compromise On Taste For Health
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Taste and health never seem to go hand in hand. The Indian diet, especiallysnacks, are full of c…
    StartupTalkyChayanika Goswami

    De Space Designs Logo

    The name “De Space” means “Of space”. Since the whole focus of the organization is on space interiors planning and effective utilization of the space available, the founder duo felt this is an appropriate title for the company.

    De Space – User Acquisition

    When De Space interiors Bangalore, got its first project the co-founders never had a concrete plan for reaching the 100th client. “It was an idea that we had tried and decided to stay open for learning and ensure we make necessary changes with every project that we execute. This approach of ours enabled us to climb the ladder slowly and build on our clientele” Says the founder duo.

    The company doesn’t advertise its interior offerings. They believe that their clients are the strongest assets and brand evangelists. Also with their core focus being on client satisfaction and transparency, it has helped them to create a strong word of mouth, which has resulted in a substantial increase in their clientele. In the year 2018-19, Despace has done five new projects that came from the existing clients which are surely a testament to the kind of service that de-space offers.

    De Space – Business Model & Revenue Model

    De Space interior works on only design and turnkey modes. Design only costs are calculated as per the number of man-hours that they need to dedicate to designing the interiors. The turnkey model covers the labour, material and designing of the project and is charged accordingly with due considerations to the margins.

    MotionGility – Success Story. MotionGility is an Animated Explainer Video Production Company
    Video marketing is the new trend. An explainer video can do wonders incommunicating about any product to the target audience clearly and in aninteresting way. According to a study conducted by ‘Video Rascal’ (a New Yorkbased company for creating animated marketing videos), 85% people are morelik…
    StartupTalkyChayanika Goswami

    De Space – Startup Challenges

    It’s a known fact that any organization cannot be huge with the sole efforts of its founding team. It requires an extremely strong team of people who believe in the vision of the founders and walk on the same path as theirs. Like any other company,  De Space interior designs also faced the challenge of having the right set of people supporting them.

    The founders also noticed a gap in the high-quality interiors market which was finding skilled labour in the industry. They spent a lot of time finding the right resources and getting people on board in order to ensure client satisfaction.

    Hence, in the early years of inception, they decided not to grow exponentially and rather focused on creating a team that would help the founders to scale while not diluting the principles of high-quality space interiors services.

    While it might have made our journey slower, it helped us to ensure we built a strong foundation, and it’s that foundation today, that has helped us to reach where we are today. We strongly feel one is known for the quality of work she has done, not the quantity of work – said the founders proudly.

    With residential units size reducing regularly, the real challenge lies in doing justice to the space available, something that d space interiors intend to capitalize on.

    De Space – Competitors

    There are quite a few major competitors in the market who have spread out their operations pan India eventually. The company does not compete with the providers that give the customers standard factory-made products as part of their interior solutions. The De Space competitors are FHD Group India, Dreamspace India, Asense Interiors.

    De Space – Future Plans

    De Space was founded in 2005 which is a full service and Interior Architecture studio. De Space Designs are change-makers who are committed to connecting Visions, Ideas, Culture and People, to improve the world we live in, and the quality of life for all, through a sustainable, human and earth-centred approach to design. They aspire to create sensory journeys that inform, inspire, comfort and heal humanity in every project they take.

    De Space interiors Bangalore completed its 400th project in 2019, and the team has been scaling up to accommodate upcoming projects. The founders are positive about the future and are confident that their high-quality, innovative solutions will help them to become a strong player in the market for the long term. They currently only cater to the Bangalore market and is planning to expand to other cities further on.

    Zomato Success Story – Latest News | History | Founders | Funding
    Zomato is an Indian food delivery startup founded by Deepinder Goyal and Pankaj Chaddah. Zomato hits $3.9 Billion valuation. Read about Zomato Success story, history, tagline, founders, startup challenges, funding, wiki and acquisitions.
    StartupTalkyRishabh Rathi

    De Space – FAQ’s

    What is De Space Interior Designs?

    De Space offers a turnkey interior designing solution to resident owners. There is a lot of focus on space planning, something that is a challenge for the majority of homeowners.

    Who is the Founder of De Space?

    De Space is founded by a husband-wife duo Dev Vig and Akshata Menon Vig. While Akshata takes care of the designing part, Dev handles processes like sales, marketing, and operations.

    Where is De Space interior design Located?

    De Space Design is located in Bangalore, India.

    Who are the competitors of De Space Design?

    There are quite a few major competitors in the market who have spread out their operations pan India eventually. FHD Group India, Dreamspace India, Asense Interiors can pose major competition to De Space.

  • Bonito Designs – India’s Most Promising Interior Designing Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bonito Designs.

    Decorating a home is no more done by looking through numerous catalogs. It is about making one’s unique personality speak through the space they live in. Good interior designing involves a creative balance of aesthetics vs functionality, storage vs space, grandeur vs minimalism, luxury vs budget and many such infinite combinations of aspects that go on to define the space that people would live in.

    Established in 2012, Bonito Designs has been working towards its goal of making great designs accessible to Indian customers at affordable prices.

    Know about Bonito Designs, founder, funding, services, revenue model, growth, awards, and future plans.

    Bonito Designs – Company Highlights

    Startup Name Bonito Designs
    Headquarter Bangalore, India
    Sector Interior Designing
    Founder Sameer AM
    Founded 2012
    Total Funding $6.3 million (Pre-Series A)
    Competitors HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry
    Parent Organization Bonito Designs Pvt Ltd
    Website bonito.in

    Discover more about Bonito Designs:

    About Bonito Designs and How it Works
    Bonito Designs – Target Market Size
    Bonito Designs – Founders/Owners and Team
    Bonito Designs – Products/Services
    Bonito Designs – How it Started?
    Bonito Designs – Name, Tagline and Logo
    Bonito Designs – Business Model and Revenue Model
    Bonito Designs – Startup Launch
    Bonito Designs – User Acqusition and Growth
    Bonito Designs – Startup Challenges
    Bonito Designs – Competitors
    Bonito Designs – Funding and Investors
    Bonito Designs – Awards

    Exhaustive List of Top Startups in Bangalore [2020 List]
    Bangalore, aka Bengaluru, is the center of India’s tech industry. It is famouslyreferred to as the Silicon Valley of India and IT capital of India because ofits position as the nation’s leading information technology (IT) hub. Be it alarge MNC or an emerging startup, Google Maps will show you one…
    StartupTalkyAshwini

    About Bonito Designs and How it Works

    Bonito Designs, a bangalore based startup, focus on bringing to life a bespoke area that tells a story about you, and where you and your family do not just live; but are able to thrive, rejuvenate and eventually get in touch with their blissful self for a much more meaningful life.

    Great interiors involves placing customers and their personality’s needs at the center. It’s about how each of these can be played in order to define their space around them; for them. Bonito Design’s motivation is to figure out their customer as a person, and then go on to create the interiors of their home that makes sense every waking day to them.

    “We wake up every day to find a newer, better way of marrying the aesthetics of design with the wonderful things that represent our consumers and their lives. As design thinkers and evangelists, we go the extra mile to innovate, do whatever is necessary to deliver more at every step involved in making their dream a reality.”, said Sameer AM, founder of Bonito Designs.

    They listen carefully, respect, empathize and are sensitive to the vision, ambition, truth of their consumers. The team try to articulate them into words, materials, shapes, design and reality. And collaborate with consumers to co-design, co-curate and co-create the home of their dreams.

    Bonito Designs is a professional design firm started by young entrepreneurs building on design obsession and a vision that every home deserves to be a designer home and every person deserves designer living.

    Bonito Designs – Target Market Size

    Interior Designing, as a super set of decor, home furnishing is a $670+ billion market worldwide and clocks a 6-7$ billion for the Indian market. A lot of broad markets ranging from furnishing to furniture are included in this space. Design-led market size varies from country to country.

    Bonito Designs – Founders/Owners and Team

    Sameer AM, Rickson D’souza and Vathsala CR are the founders of Bonito Designs.

    Sameer AM - Founder and CEO, Bonito Designs
    Sameer AM – Founder and CEO, Bonito Designs

    Three more promoters along with Sameer and Rickson are currently heading the company on different fronts. The team of Bonito Designs consists of:

    • Sameer AM – Chief Executive Officer
    • Rickson Dsouza – Chief Operating Officer
    • Arun Kumar Gonal – Chief Human Resource Officer
    • Bharath S – Chief Design Officer
    • Pradeep Bhat – Chief Technology Officer

    The startup has a team of 200+ passionate individuals.

    Success Story of Hidecor – Workspace Designing Startup
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. As the new generation, there’s a lot more than money and incentives thatmotivate us to go to wor…
    StartupTalkyVidhi Punamiya

    Bonito Designs – Products/Services

    Bonito Designs is a professional design firm started by young entrepreneurs building on design obsession and a vision that every home deserves to be a designer home and every person deserves designer living. It is a design talent powerhouse with high caliber design experts from across Indian and International design schools.

    The startup has a team of 200+ passionate individuals. They have a cumulative experience of 400 man-years of design & delivery. They have delivered 1500 homes in the last 7 years across the city of Bengaluru while garnering praises, awards, and experience across various typologies, sizes and themes.

    The company offers a full-service from conceptualization to design, planning, visualization, and project management with utmost care of personalization and quality delivery.

    Bonito Designs – How it Started?

    The inspiration for starting Bonito came from the will to bring stories into empty spaces that you will call your home. Many stories were heard at that time back in 2012 where customers looking to get their home done had lost the money they had invested or received designs that were totally different from what they were promised. This had brought about a sense of responsibility to help out in streamlining the process for a better outcome and authenticity in the industry.

    The full spectrum service going from idea to execution is a series of services stitched together to bring in a finished product to the customer – that is a loving home. It requires immense passion and willingness on part of all the partaking vendors and contractors to bring in the enthusiasm to walk the mile and dive into the details that are needed to make justice to the appetite the customer demands.

    The identity of Bonito Designs has always gone through a shape-shift at a crucial juncture in the journey of the company.

    Bonito Designs Logo

    The most recent change in the identity marks the lift-off of the company where it starts taking off from being just another startup to marking its territory in broader markets.

    Success Story of De Space – Founders, Challenges and more
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Great home decor and furnishings is now a style statement. And with modulardesigns entering the…
    StartupTalkyVidhi Punamiya

    Bonito Designs – Business Model and Revenue Model

    The company is in the business of realizing dream homes for consumers. Every home begins with a dream and they exist to give life to it. They build aesthetically beautiful homes that our consumers aspire to live in.

    Bonito Designs revenue model is generated by a fee-for-service revenue for providing end to end interior design services to their consumers for their residential homes. It is divided into three phases – design, production and execution.

    Bonito Designs – Startup Launch

    In 2012, when the founding team finally got around to establishing the company, they had a small start where everyone on the team was required to be hands-on with every project received. They launched Bonito in Bangalore – based out of a small office space where most of the team worked out of day in and out.

    It was a factory cum a small makeshift office that didn’t even have a bathroom. The love of their customers and the word of mouth advocated by their customer family drove them to jump for larger avenues. Later on, the startup wanted to reach new audiences and started their YouTube channel which is to date most referred to by any new customer.

    Bonito Designs – User Acqusition and Growth

    “Our values and guiding principles such as honesty and transparency have been key to gain initial traction. In an industry that is plagued by opaque operations and accountability, we were able to garner great confidence by simply being direct with what could be done and what couldn’t.”, said Sameer AM.

    Customers appreciated the directness with which the company did business. They took these values above the business itself and at times it meant rejecting business in certain cases. The word of mouth publicity along with the popularity of Youtube channel has been an immense push to take their business to the next level.

    The recent couple of quarters have demanded a totally different approach to increase their customer base. It required a combination of building up of various verticals such as partnering with realty networks and agents to convert them into evangelists of the brand and that too has added to the business’s intake capacity of the customers.

    As of date, the company continue to experiment and explore various ways in which they can increase the engagement with their customer base and they believe it is only going to get stronger than before. In the last one year, the company has grown tremendously in terms of size of revenues, no of homes delivered, and employees (from 65 to 220+).

    Success Story of DesignerPeople- Branding and Designing Agency for Startups
    DesignerPeople Startup Success StoryStartup NameDesignerPeopleHeadquarterFaridabadFounderMegha Malik[https://startuptalky.com/successful-women-entrepreneurs-india/]SectorMarketingand DesigningFounded2003Parent OrganizationDPPL Works Pvt. LtdAboutDesignerPeopleFounders of DesignerPeople and team…
    StartupTalkyChayanika Goswami

    Bonito Designs – Startup Challenges

    Every design is a new challenge to us as nothing is pre-set for us in the backend. Sometimes, our designers tend to truly push the boundaries of their creativity making it all the more challenging for our backend systems to bring these designs to life. One way or the other, we always find a way to overcome these and that’s what makes our job all the more exciting.

    Bonito Designs – Competitors

    HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry, Flipspaces Design Labs are some of the competitors of Bonito Designs.

    Competition is constantly growing. However, Bonito Designs look for inspiration from around the globe and try to learn and imbibe the best from everyone, locally and globally. They try to set higher benchmarks to improve themselves instead of focusing their energies on competition.

    “Our core philosophy revolves around design and it is our passion to live and breathe design into everything we do that differentiates us from the rest. Everyone says they do customizable or personalized designs. Our core differentiation is the extent to which we customize designs. We also spend a lot of time understanding our customers – their passions, hobbies, interests, lifestyle etc. to bring out spaces that truly reflect their personality.”, said the founder of Bonito Designs.

    Bonito Designs – Funding and Investors

    The Bonito Designs funding stands at $6.3 Million till date. In March 2019, Bonito Designs announced a pre-Series A fund raise of $6.3 million led by early-stage strategic investment venture Tomorrow Capital. The aim was to use the fresh capital in R&D, expand the product base, and improve the digital infrastructure.

    Date Stage Amount Investors
    March 2019 Pre-series A $6.3 million Tomorrow Capital

    Housejoy – Get Home Services On-Demand
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Where will you go if your wife calls from home complaining that the switchboardhas stopped worki…
    StartupTalkyRishabh Rathi

    Bonito Designs – Awards

    • Bonito was awarded the “Best and Most Innovative Interior Design Firm of the Year 2020”
    • It received India Award under “Residential Projects”
    • The company was titled 40 under 40 Best Interior Designers of India 2020 by National Architecture and Interior Design Excellence Awards 2020
    • The startup was awarded the ‘Best Interior Design Company of the Year 2019’ by CommonFloor
    • Bonito was awarded the ‘Best of Houzz 2014’ by Houzz

    Bonito Designs – Future Plans

    Having delivered over 1500+ homes in 7 years in Bangalore, Bonito Designs is rightly placed to expand their services to other markets in the near future. Also, in terms of capacity, their production and execution capabilities have expanded multifolds in the last 6 months.  

    Their Youtube channel is the most subscribed interior design channel in Asia and third most subscribed in the world. The startup also have a very strong presence across all social media channels. Their mantra of “Live Breathe Design” trickles through everything they do today and in the future as well.

    Frequently Asked Questions – FAQs

    What is Bonito Designs?

    Bonito Designs, is an interior designing startup based in Bangalore that offers end-to-end home interior decorations for the kitchen, living room, bedroom and more.

    Who are the Bonito Designs founders?

    Sameer AM, Rickson D’souza and Vathsala CR are the founders of Bonito Designs.

    Who are the Bonito competitors?

    HomeLane, Livspace, Foyr, Creative Axis Interiors, Design Cafe, Urban Ladder, Pepperfry, Flipspaces Design Labs are some of the competitors of Bonito Designs.

  • Brains On Walls – Adds Life to Your Walls with Smart Designs and Customized Wall Decors

    “Have you ever noticed how some rooms exude a certain energy, warmth, and a harmony of spirit? If you have, then you have experienced the language of the home. A language softly spoken, and universally understood” . These lines said by award-winning interior designer, speaker, author and philanthropist Charlotte Moss are indeed very true. There are many studies that have shown that the interiors of our homes and workplaces have much more to do with our mood, energy levels and productivity than we realize.

    Colors, designs and writings around your surroundings leave an impression on you. It gets
    reflected in your behavior, mood and attitude. As we stay surrounded by the walls, the
    patterns, decoration, accessories around them knowingly or unknowingly affect the way we feel in a space. ‘Brains on Walls‘, a Delhi based startup is one such initiative that curates those smart walls for that friendly environment where one can be mindful.

    Brains On Walls Highlights

    Startup Name Brains on Walls
    Headquarter Delhi
    Founder Nitin Wadhwa
    Sector Wall Decor
    Founded 2019
    Parent Organization Brains on Brands
    Website www.brainsonwalls.com

    About Brains On Walls
    Brains On Walls – Founder & Team
    The Idea Behind Starting Brains On Walls
    Brains On Walls – Name, Tagline & Logo
    Brains On Walls – Marketing Strategies
    Brains On Walls – Challenges
    Brains On Walls – Growth

    About Brains On Walls

    Brains on Walls (BOW) is a lifestyle decor brand, providing customized solutions for your
    surroundings. The start-up specializes in wall decor, and offers beautiful and customized
    wall decor and 3D installations that adds life to your space be it your home, cafe, your
    favourite corner, an office cabin or to the recreational space.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor
    Brains On Walls offers many beautiful designs to choose from, or get a customized wall decor

    Brains on Walls’ USP is that it not only provides the customers value for money, but their
    expert team of designers ensure that the  clients’ needs and aspirations are taken care of
    while designing the walls. They focus on offering mindful essentials for your walls, and thus create a positive and healthy surrounding.

    To get your wall designed through Brains On Walls, you just need to share the pictures and
    the size of the wall you want to get decorated with the Brains On Walls team. Their team of designers calls you to understand you and your requirements.The mood board is shared
    with you as per your need and once the design is made per your choice, their team installs
    the wall design for you.

    We at Brains On Walls believe that our surroundings play an important role in our mental wellbeing. We firmly believe- What you see, you become. The BOW team aspires to spread the concept of Mindful living. An ambient place to feel good and be excited.

    Brains On Walls' Wall Decor adds life to your interiors.

    Brains On Walls parent company is Brains on Brands. Brains On Brands operates in a
    number of niche ranging from event management, content creation, AV Production and
    sports management apart from the wall decor business.

    Brains On Wall's 3D Installations

    Brains On Walls – Founder & Team

    Nitin Wadhwa is the founder of Brains on Walls. The other key members of the team includes Neetu Kakkar, Deepak Kukreja, Atul Singh, Arun Aggarwal and Prakash Mishra.

    The startup also has an array of artists on board to provide the best of solutions to its clients.

    The Idea Behind Starting Brains On Walls

    Coming from the experiential background which means tough and busy routine (having
    understood that People spend 3/4th of their day within walls, be it their home, Place of work, Gym, Cafeterias, Shops, Clubs, Schools etc;… So it’s imperative that the walls are inviting, engrossing, motivating, inspiring and uplifting always…), we felt the need to bridge this gap of feeling good and living a life. We started talking about and did some initial industry research. We felt the need to step in and provide the customized solutions for every wall which surrounds us. Well, what you see you become.

    Brains On Walls offers many beautiful designs to choose from, or get a customized wall

    “BOW is a sister association of our experiential source, Brains On Brands. The name has been inspired from the same. We bring mind, soul and brain together” – quotes the Brains On Walls team explaining the idea behind the name.

    Brains On Walls’ logo highlights ‘on’ which reflects that the team is always on for creativity, new thoughts etc.

    Brains On Wall’s tagline reads, ‘ what you see, you become‘

    Brains On Walls – Marketing Strategies

    Apart from word of mouth publicity, digital marketing and social media marketing has helped the startup to attract new customers.

    Brains On Walls – Challenges

    Most people in India are aware of only wall paints and wallpapers when it comes to wall decoration. In this situation, making people attracted towards customized wall decoration is a challenge for the team.

    As a consumer, people are stuck on the cliché wall paints and wallpapers. We believe these are bygones- elements of the past. It took us time to break this thought process (we still are in process!). Letting people know that the walls can be customized and walls play an important role in the mindful and healthy living is quite a journey.

    Brains On Walls – Growth

    Within a year of its inception, Brains On Walls has created a strong network and is currently functional pan India. The startup has successfully created a good customer base, serving both B2B and B2C clients and has received great customer feedback. With its team of experienced designers, Brains On Walls is all set to add that magic touch to your boring walls!

  • Hidecor- Crafting the New-age Workspaces

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    As the new generation, there’s a lot more than money and incentives that motivate us to go to work.  Well crafted workspaces and decor are one of them. Companies are actively investing in creating interesting and creative work stations for their employees. Exploiting this insight to the core cofounders Anantha VR, Sujith Gopalakrishnan, and Bhavesh Godhania founded Hidecor in 2015.

    Hidecor was established with the sole idea of creating office spaces that reflect the vision and ideas that the organization represents. Hidecor helps companies design and create young, lively and vibrant office spaces that make the employees proud of where they work and push them to be more productive each day.

    Hidecor Highlights

    Startup Name Hidecor
    Headquarter Bangalore
    Founder Anantha VR, Sujith Gopalakrishnan & Bhavesh Godhania
    Sector Interior Designing
    Founded 2015
    Parent Organization HIDECOR PVT. LTD.
    Website hidecor.in

    About Hidecor and How it Works
    Hidecor – USP
    Hidecor – Target Market
    Hidecor – Founders and Team
    How was Hidecor Started
    Hidecor – User Acquisition
    Hidecor – Startup Challenges
    Hidecor – Competitors
    Hidecor – Growth
    Hidecor – Awards & Recognitions
    Hidecor – Future Plans

    About Hidecor and How it Works

    HIDECOR offers three distinct services. These are:

    • Architecture Workplace Strategy Consulting
    • Bespoke Interior Design
    • Creative Space Building

    Hidecor strives to be a one-stop solution for any brand who is looking to design and build their new office or simply renovate their existing one to optimize space and improve workforce productivity. .They focus on the real-time problems of clients right from the inception and more often than not, start with finding the right space which fits the client specifications and turns it around to build an agile and futuristic office for its team.

    Hidecor – USP

    Hidecor’s unique selling proposition is that they build a fully functional and optimized workplace in less than 90 days. The use of technology like BIM, Revit, and VR helps Hidecor to reach the accuracy in everything that they do be it design or operations.

    Hidecor – Target Market

    According to Statista, in 2016, the global interior design market was valued at approximately 121.1 billion U.S. dollars. The latest data suggests the global interior design services market size will grow by USD 23.15 billion during 2019-2023, with 35% of the growth coming from APAC. In the next 5 years, the market is expected to accelerate growth at a CAGR of over 4%.

    Factors that are driving the market growth are:

    • Increase in worldwide construction activities.
    • Growth in demand from the commercial infrastructure sector.
    • Improvement in standard of living and introduction of premium interior designing services.
    • There is a rise in the demand for smart planning and technology-integrated design services resulting from the development of smart cities, smart government institutes, airports, healthcare, and infrastructure for the public sector, driving the commercial design space.

    Also read: Success Story of De Space

    Hidecor – Founders and Team

    Anantha VR is the CEO of Hidecor. He is an aggressive entrepreneur with a track record of delivering winning results. He has a hardcore experience in turning around businesses, developing new business units and conceptualizing and launching new products as well as effectively managing international and domestic clients. With a successful sales journey of 13+ years in versatile sectors including Technology, Enterprise Mobility, IT advisory and Research, software products & ICT services, this entrepreneur has done it all.

    Sujith Gopalakrishnan is the COO of Hidecor. Sujith, too has a wide array of experience in the field. Before co-founding Hidecor, he was the head of operations at Pearson Education for three years. He has graduated from Symbiosis Institute of Management Studies with an MBA and did his B.COM from Bangalore University.

    Bhavesh Godhania is the Principal Architect at Hidecor. Graduated from St Francis school of design with a master diploma in interior designing, Bhavesh has had a lot on his plate before co-founding Hidecor. He was a partner at BG design, senior project interior designer at DSP Design Associates, interior design consultant at Exquisite interiors to only name a few.

    At Hidecor, Bhavesh handles the design part while Sujith makes the design come to life at the site by handling the whole operation. Anantha is the face of Hidecor and handles the whole organization keeping it balanced and healthy.

    Team Hidecor

    Currently, they are a team of 17 people at Hidecor.

    Also read: How to effectively divide Work in Team

    How was Hidecor Started

    Hidecor was founded in 2015 with a vision to become a one-stop solution for workspaces designs. With intense research on workspaces around the globe,  the Hidecor team realized that the Indian workspace market was not so organized due to a multi-channel approach. So they decided to solve the issue of time v/s cost to enterprises with their transparent operations model, where the team works with manufacturers directly for all the materials thereby cutting corners of dealers or multiple contractors involved which saves huge costs to the client. With the use of technology like BIM, VR, and Revit, they successfully address the challenge of time taken for the delivery of the project.

    With a focused approach to making agile and futuristic workspaces, the company wants to be a partner for all enterprises right from the inception of them finding the space.  They also help their clients to do a preliminary analysis of multiple parameters of any workspaces as an added value factor to them.

    Hidecor – User Acquisition

    When Hidecor started, they focussed more on networking, leveraging Ex-Corporate Contacts and ensuring that their initial projects are exceptional to create a contagious effect of word of mouth marketing. Also, referrals were cashed upon heavily and continue to be their biggest source of leads to date.

    We invest in our team and believe in working with dedicated partners and growing together. Such partnerships have worked quite well for us. Also, the brand-building can’t be done in a day, so we try to keep things as organic as possible. – says Hidecor founder and CEO, Anantha V R.

    Hidecor – Startup Challenges

    One of the main roadblocks in the way for Hidecor was that the industry, contractors, laborers, manufacturers, and dealers are very unorganized with an imbalance in pricing and timelines. With the help of deep knowledge on 10000+ products across various segments, they bring in the standardization of pricing which helps the client to save a huge cost.

    Also, the idea of Hidecor is to design the space with maximum utility. A vibrant office isn’t necessarily optimized, especially in terms of space utilization, which in turn can translate into recurring expenditure from the client’s pocket. Hence Hidecor focuses on creating more meaningful spaces with at par industry standards of space utility with world-class designs.

    Hidecor – Competitors

    This a fairly competitive market. Well, anyone who thinks can design an office space without taking subject matter opinion like Hidecor is competition.

    Hidecor – Growth

    • Current locations- Bangalore & Hyderabad.
    • Year on Year growth – over 100%
    • Revenue – INR 30 Crores
    • Clients – TITAN, Decathlon, Bigbasket, Fluke, Novotech, Mitra Biotech, Ashirvad Aliaxis, Furlenco, OneCoWork, Grabhouse, ShopX, etc.

    Also read: Best Growth Hacking Techniques for Startups

    Hidecor – Awards & Recognitions

    Being trusted by brands like Bigbasket, Decathlon, Titan, Mitra Biotech has been an overwhelming experience for the Hidecor team. Also, most of their business comes through referrals, which is a huge vote of confidence for them showered by their clients.

    Also, they won the “Autodesk Entrepreneur Impact Program” in 2019 and use its digital prototyping software for all the projects.

    Hidecor – Future Plans

    The future initiatives of Hidecor will be focussed on penetrating the international markets mainly Singapore and Dubai.