Tag: instamojo

Top 12 Best Online Payment Gateways in India 2025

At present, the world has experienced huge growth in online payments, and with the Covid-19 presence, people preferred to use online payment methods for almost everything as it is safe and secure. More and more people are opting for a cashless way to transfer money. Here, comes the work of the payment gateway. A payment gateway is basically a merchant service that connects the users’ bank accounts with the platform where the users need to transfer their money. A bank may provide a payment gateway to its customers, there is also a specialized financial service provider such as a payment service provider which provides it as a separate service.

Whether you are a small business or you have an established E-commerce business, good payment service is an essential factor for it. An online payment gateway is a secure and convenient way for a website or online business to accept payments from customers. When a customer makes a purchase on an e-commerce website, they enter their payment information, which is then processed by the payment gateway. The payment gateway verifies the information, checks to see if the customer has the funds available, and then transfers the funds from the customer’s account to the business’s account.

A payment gateway platform gives authority to the users to conduct an online transaction through various payment modes such as net banking, credit card, debit card, UPI, and other online payment apps. It is a third-party platform that provides the ability for the user to securely transfer their money to the merchant’s payment portal. In this era of the digital world, E-commerce is leading the market. As times are changing fast online businesses are also moving. So, it is important to know about the payment gateways in India.

In order to use an online payment gateway, you will need to sign up for an account and integrate the payment gateway into your website or online store. This typically involves adding a few lines of code to your website and may also require you to obtain a merchant account.

There are many different online payment gateways available, each with its own set of features and fees. In this article, we will talk about the top payment gateways in India that allow customers to make payments online. So, let’s take a look at them.

S.No.	Payment Gateway	Key Features	Transaction Fees
1	Razorpay	Easy integration, supports multiple payment modes, instant settlements	2% per transaction
2	Instamojo	No setup fee, user-friendly dashboard, quick payouts	2% + ₹3 per transaction
3	Paytm	Large user base, supports UPI/wallet/cards, instant refunds	1.99% + taxes
4	CCAvenue	Multiple currency support, advanced fraud detection, recurring billing	2% per transaction
5	Payflow	Easy integration for businesses, seamless checkout experience	Varies by plan
6	Cashfree	Instant settlements, API friendly, supports international payments	1.75% onwards
7	BillDesk	Reliable for utility and recurring payments, strong security	1.5% onwards
8	Atom	Supports 100+ payment options, secure and scalable	1.99% onwards
9	HDFC	Bank-backed, secure transactions, easy reconciliation	2% per transaction
10	PayKun	No setup or maintenance fee, multiple payment modes	1.75% per transaction
11	PayU	Easy checkout, supports international cards, fast settlements	2% per transaction
12	MobiKwik	Popular wallet-based gateway, supports UPI, cards, EMI, and Buy Now Pay Later options	1.75% onwards

Razorpay

Mobile Applications	Google Play Store
Accepted Payment Methods	Domestic and International Credit & Debit cards, EMIs ( Credit/Debit Cards & Cardless), PayLater, Netbanking from 58 banks, UPI and 8 mobile wallets

Razorpay is one of the best payment gateways in India for your business. It was started in 2014. Many entrepreneurs who use Razorpay for their business, have seen some increase in their conversion rate. Razorpay has helped businesses to solve the problem of digital payments. It is due to their smooth user experience. Also, the refund process is easy and automated. If your customer applies for a refund, Razorpay will automatically get the refund, if you set it to, without any extra widget or code. You can use Razorpay Subscriptions to execute the automated recurring transactions on various payment modes, through a platform that’s built for automation.

Razorpay Features

You can improve your business sales as Razorpay provides cashback and discounts to your customers
Payment modes include credit cards, debit cards, net banking, payments through UPI, and popular wallets.
Razorpay allows you to accept international payments from over 100 countries.
Manage your marketplace, automate bank transfers, collect recurring payments, share invoices, and avail working capital loans.

Instamojo

Mobile Applications	Google Play
Accepted Payment Methods	170+ payment methods including RTGS/Bank Transfer/NEFT/EMI

Instamojo is one of the top-rated payment gateways in India. It allows businesses to create a business account instantly and the account can also be activated within a few minutes to collect online payments. This is a Bangalore-based company and the target of Instamojo is selling digital goods and collecting payments online. You can enroll yourself at Instamojo with a bank account and start your online selling business. You can also collect payments for physical goods and workshops or events.

Instamojo Features

To set up the payment gateway, no extra payment is needed.
Different types of payment methods are available.
Special care is being taken for the security of the server.
Businesses can create discount codes for their products.

Paytm

Mobile Applications	Google Play and App Store
Accepted Payment Methods	UPI, Debit Card, Credit Card, NetBanking, AMEX/International

Paytm has emerged as a leading payment gateway in India due to its online customer base with the very popular Paytm wallet. It supports domestic credit cards like Visa, MasterCard, Maestro, Amex, Discover, and Diners. With Paytm online transactions can be made anytime and from anywhere. It is the best payment gateway solution provider in India which has served some biggest eCommerce companies.

Some of the most popular companies which use Paytm are Jabong, OLA, Cleartrips, Redbus, GoIbibo, Zomato, etc.

How to Create Payment Links from the Paytm Business Dashboard

Paytm Features

The latest technologies are used for secure online transactions.
It has the feature of saved cards, where a customer doesn’t have to put their card details again and again.
Paytm is not only available as a desktop application but also supports smartphones and tablets.

CCAvenue

Mobile Applications	Not Available
Accepted Payment Methods	200+ payment methods including EMI options

CCAvenue is an authorized payment gateway provider by Indian Financial Institutions and is known as the most secure and best payment gateway to transact money for online shopping. Customers can make online transactions via Credit Cards, Debit Cards, Net Banking, Digital and Mobile Wallets, Mobile Payment, and Cash Card modes. It offers smooth, fast, and secure transactions to its customers. Currently, CCAvenue powers more than 85% of businesses in India.

CCAvenue Features

CCAvenue provides “Smart Analytics” by which you can see a real-time comprehensive statistical online report and a transparent history of all your transactions.
It has a ‘Mobile Checkout Page’ which supports all mobile operating systems.
CCAvenue also has CCAvenue In-built Advanced Shopping Cart’, CCAvenue S.N.I.P. ( Social Network In-stream Payments), it is one of India’s first genuine Social Commerce facilities.

Payflow

Mobile Applications	App Store and Google Play
Accepted Payment Methods	Accept all major debit and credit cards supported by their processor, including Visa, Mastercard®, American Express, Discover, JCB, and Diners Club. Payflow Gateway also supports L2/L3 purchase cards, prepaid cards, foreign currencies, TeleCheck, and ACH.

Payflow is offered by PayPal. It is known for being a secure and open gateway for payments. Payflow accepts all major credit and debit cards. It adds over 173 million customers regularly and supports more than 100 currencies. In India, it is used by Merchants for receiving international payments.

Payflow Features

It accepts and offers different payment methods.
The checkout process is customized with the help of APIs.
It supports fraud protection services and allows you to install it for an additional fee.

Cashfree

Mobile Applications	Google Play Store
Accepted Payment Methods	UPI, EMI, digital wallets, Debit/Credit cards, and 100+ other payment options

Cashfree is a low-cost and popular payment gateway in India. Cashfree helps businesses in India to accept payments online from various payment channels. The best thing about Cashfree is that it has direct integration with multiple banks which makes Cashfree a fast and reliable payment gateway. It is the only payment gateway in India that provides a wide range of payment options such as Visa, MasterCard, Maestro, Rupay, and Amex, including 70+ more net banking options. Cashfree also supports UPI, NEFT, IMPS, and PayPal. TDR is the transaction discount rate that every payment gateway charges from the merchants for processing the transactions to their bank account.

Cashfree Features

The setup cost is not needed.
Cashfree also supports online wallets like Paytm, PhonePe, and GooglePay.
Cashfree is the fastest settlement cycle of 24 hours to 48 hours and also offers popup, iframe and seamless checkout modes

BillDesk

Mobile Applications	Google Play Store
Accepted Payment Methods	120+ Credit cards, Debit cards, Banks, Net Banking, Wallets

BillDesk is an Indian online payment gateway company based in Mumbai, India. BillDesk provides bill payment and settlement services to large billers like electricity, water, insurance, and other service providers. BillDesk also provides the ability to customers to decide how and when to make payments. BillDesk is a one-stop solution for customers through which customers can make all their payments at any time and from anywhere.

BillDesk Features

The integration is developer friendly and is quite easy and flexible..
BillDesk offers various payment methods.
Customers can also receive payment reminders or alerts.

Atom

Mobile Applications	Google Play Store
Accepted Payment Methods	Visa, Mastercard, Discover and American Express plus Amazon Pay, Apple Pay, Google Pay, PayPal, and Venmo

Atom consists of various payment options which accept payment through all major debit cards and credit cards. Atom has completed over 15 million transactions and is used by thousands of merchants across the country. Atom is completely secured as it is backed with PCI DSS version 3.2 and 256-bit encryption which ensures a safe and secure transaction.

Atom Features

Atom provides multiple payment methods.
The integration is quite simple and easy.
Atom provides invoices after every payment.

HDFC

Mobile Applications	App Store and Google Play Store
Accepted Payment Methods	All major credit, debit cards and net banking in India, including Visa, MasterCard, Visa Electron, Diners, Rupay, Discover or Maestro

HDFC is one of the largest banks in India that offers a payment gateway service for merchants and businesses to accept online payments from their customers. Many organizations like VSNL, Sify, and IRCTC use HDFC. If you want to use HDFC on your website or mobile app, you need to use their EPI payment gateway services. The HDFC Payment Gateway allows merchants to securely accept a wide range of payment options, including credit and debit cards, net banking, and UPI payments. The advantages of the HDFC payment gateway are instant settlement, a 100% chargeback facility, the facility to accept payment in 15 international currencies, easy integration with existing applications, and support for various shopping cart applications.

HDFC Features

The HDFC Payment Gateway supports a wide range of payment options, including Visa, Mastercard, American Express, and Rupay credit and debit cards, as well as net banking and UPI payments.
The HDFC Payment Gateway uses 128-bit SSL encryption to secure your transactions and protect your financial information.
The HDFC Payment Gateway can be easily integrated with your website or mobile app, allowing you to customize the payment experience for your customers.
The HDFC Payment Gateway provides detailed transaction reports and reconciliation tools to help you manage and track your payments.
It accepts 15 types of international currencies.
It provides 24×7 customer service.

PayKun

Mobile Applications	Not Available
Accepted Payment Methods	UPI wallet payments, subscription payments, Debit/Credit cards, Master Card, diners club card, net banking, wallets, UPI/BHIM

PayKun is an easy solution for online payments for all types of businesses including small businesses, and medium to large. Any kind of merchant including a freelancer, a YouTuber, a blogger, from an eCommerce website or mobile app, an offline and online seller at the shop or showroom, or an individual, every type needs to have an easy hand on the modern technology for the collection of digital payments. It provides free plugins and SDKs readily available on the internet to integrate with all the major platforms of websites and mobile applications.

PayKun Features

Paykun has zero setup fees and zero maintenance fees.
It provides different types of payment methods.
The server is safe enough to use.

PayU

Mobile Applications	Google Play and App Store
Accepted Payment Methods	100 different payment methods are supported, including EMI, UPI, net banking, cards, wallets, Buy Now Pay Later, etc.

PayU (formerly known as PayU Money) is one of the best multi-currency payment gateways to accept online payments. The PayU payment gateway is designed to be secure, reliable, and easy to use for both merchants and customers.

To use the PayU payment gateway, merchants need to sign up for an account and integrate the payment gateway into their online store or website. This can typically be done through the use of a software development kit (SDK) or by integrating with a payment processor or shopping cart platform. Once the integration is complete, merchants can start accepting payments from customers through the PayU payment gateway.

You can start accepting payments securely and seamlessly within your iOS, Android, or Windows app, within minutes, with its 100% online hassle-free onboarding process.

PayU Payment Gateway: What is a payment gateway and how does it work?

PayU Features

PayUMoney supports multi-currency transactions and international credit cards.
PayU provides over 100+ payment methods
The transaction history is available through PayU.

Mobikwik

Mobile Applications	Google Play and App Store
Accepted Payment Methods	Supports UPI, MobiKwik wallet, credit/debit cards, net banking, EMI, and Buy Now Pay Later options.

MobiKwik (earlier called Zaakpay) is one of the fastest-growing eCommerce payment gateways, helping businesses run smoothly. It focuses on giving users an easy experience by automatically detecting OTP (One Time Password) during payments.

Some well-known clients include Business World, BlueDart, Uber, and Zomato. Businesses can also integrate this gateway into their website or app with the help of eCommerce development companies.

Mobikwik Features:

Strong PCI DSS security to keep transaction data safe
Website analytics to track payment data
Supports credit/debit cards, wallets, international cards, UPI, and EMI options

Conclusion

The payment gateway has become the most important part of the world of increasing eCommerce businesses. If a business provides a good payment service, it automatically creates a good impression in front of its customers. With the increase of E-commerce businesses in the world, the need for proper payment gateways is also increasing.

FAQs

What is a Payment Gateway?

Where payment gateways are used?

Payment Gateways are used mostly used by E-commerce businesses.

What are some top 5 Payment Gateways?

The top 5 payments gateways are:

Razorpay
Instamojo
BillDesk
Paytm
Payflow

Which is better, Paytm or PayPal?

The choice between Paytm and PayPal will depend on your specific needs and preferences. It may be helpful to consider factors such as geographical availability, payment methods, fees, and security when deciding which platform is right for you.

Who regulates payment gateways in India?

In India, payment gateways are regulated by the Reserve Bank of India (RBI), which is the central bank of the country.

Which is the cheapest payment gateway in India?

Cashfree Payment gateway is as of now, one of the cheapest payment gateways in India.

Is UPI available only in India?

UPI is not limited to India and has been adopted by some financial institutions and payment service providers in other countries as well such as Bhutan, Nepal, UAE, and the UK.

Which is better, Razorpay vs Billdesk?

Razorpay is better for startups and online businesses because it offers easy integration, many payment options, and instant settlements. BillDesk is more suited for large enterprises and utility bill payments due to its reliability and strong security.

Which is better, HDFC Payment Gateway vs Razorpay?

Razorpay is better for startups and developers due to its easy setup, modern features, and instant settlements, while HDFC Payment Gateway is ideal for established businesses needing a bank-backed, secure solution.

Which is the best payment gateway for startups in India?

The best payment gateway for startups in India is Razorpay because it offers easy integration, multiple payment options, fast settlements, and low setup hassle.

Which are the payment gateway for website in India?

Razorpay, PayU, and Cashfree are top payment gateways for websites in India, offering easy integration and fast payments.

Which is the best payment gateway for online business?

The best payment gateway for online business in India is Razorpay due to its seamless integration, wide payment options, and quick settlements.

August 4, 2025

11 Best Shopify Alternatives in India to Consider in 2023

As the e-commerce market in India continues to grow, more and more entrepreneurs are looking for ways to establish an online presence for their businesses. One popular platform for creating an online store is Shopify. Shopify is a well-known and widely used platform, but it may not be the best fit for every business. Factors such as pricing, customization options, and local payment methods can play a crucial role in choosing the right platform for an Indian business. In this blog, we’ll discuss the best Shopify alternatives in India.

Many businesses are looking to go online in India at present, and due to a lack of knowledge about options, they choose Shopify. Although the catch is that Shopify has not been created to suit the Indian market or Indian sellers for that matter- everything from pricing to plans, seller support, and even the underlying tech is more suitable for US-based businesses.

This obviously proves to be a problem for Indian sellers. But, now there are several eCommerce platforms available that have been developed keeping in mind Indian entrepreneurs. These alternatives offer a range of features and pricing options, making it possible for businesses of all sizes to find a solution that fits their needs. In this article, we will explore some of the top Shopify alternatives in India and compare their features and pricing over the Shopify platform.

Why Should You Try Shopify Alternatives?
How to Choose the Best Shopify Alternative
Best Shopify Alternatives in India

Dukaan
BigCommerce
WooCommerce
Wix eCommerce
Typof
SquareSpace
InstaMojo
Shoopy
Shoppiko
BuilderFly
Ohoshop

Why Should You Try Shopify Alternatives?

Even though it is a legacy platform, and immensely popular, Shopify still cannot be the perfect eCommerce platform for all businesses. In fact, Shopify falls short of many basic needs when it comes to Indian entrepreneurs. There are several reasons why a business in India may want to consider trying a Shopify alternative:

Cost: Shopify’s pricing plans may not be suitable for businesses on a tight budget. Alternatives like WooCommerce and BigCommerce offer lower monthly fees and the ability to use your own hosting, which can save a significant amount of money in the long run.
Customization: Some alternatives offer more advanced customization options and the ability to add custom functionality through plugins and extensions. This gives businesses more control over the design and functionality of their online store.
Local Payment Options: Shopify does not offer all Indian payment gateways like UPI and net banking. Alternatives like Instamojo offer Indian payment gateways, which can be a crucial factor for businesses looking to sell products to a local market.
Scalability: Some alternatives are more scalable and can better handle a large number of products and high traffic volume. This makes them a better option for businesses that anticipate significant growth in the future.
Control: Some alternatives are open-source, which means they can be customized according to the business’s specific needs and you have full control of the platform.

How to Choose the Best Shopify Alternative

Choosing the best Shopify alternative for your business can be a complex process, but there are several key factors to consider when making your decision:

Ease of Use.
Value for Money.
Seller Support.
Features and Benefits.
User reviews.
Local Payment Options
Third-Party Integration.

Ultimately, the best Shopify alternative for your business will depend on your unique needs, budget, and goals. By carefully considering each of these factors, you’ll be able to make an informed decision and choose the platform that best suits your business.

Tip: Try out a few options yourself before choosing one alternative.

Best Shopify Alternatives in India

Here are the best Shopify alternatives in India that you should consider:

Dukaan

Website	Mydukaan.io
Rating	4.4/5
Free Trial	7 Days
Best suited for	Small business owners in India
Customer Support	Available in chat, email, and phone

Dukaan is an easy-to-use & convenient eCommerce platform, built keeping in mind the needs of small business owners in India. It enables sellers to create an online storefront in less than 1 minute!

Dukaan is the best Shopify alternative in India, with powerful eCommerce capabilities, easy to use, and scalable. Selling online with Dukaan is as easy as creating a WhatsApp group. Sellers can simply download the app on their phones and manage their stores on the go!

It offers sellers a wide range of marketing features and tools to manage their online stores, and with the benefits of zero commissions on sales and complete control over their stores, sellers can start and manage their online business in the easiest way possible.

How to Start an Online Store in Under 5 Minutes | Dukaan

Features of Dukaan

Stores are optimized for mobile devices, ensuring that they look and function great on smartphones and tablets.
Integration with a range of other apps and tools, including payment gateways, shipping providers, and accounting software.
Provides real-time analytics and reporting on store performance, including sales, traffic, and customer engagement.
Offers a range of tools for promoting and marketing the store, including social media integration, email marketing, and SEO optimization.
You can customize the look and feel of your store, including the layout, colors, and branding elements.
Provides robust mobile app for managing products, including adding new items, editing existing ones, and setting prices.

Why Choose Dukaan Over Shopify?

Dukaan has its own delivery network known as “Dukaan delivery”, this provides affordable rates and helps sellers not to rely on other third-party delivery services. While with Shopify, you need to integrate with other third-party delivery services.
The mobile app of Dukaan is more robust compared to Shopify. Using the app you can manage almost everything from customizing your store to third-party integration. It has a simple and user-friendly interface for creating and managing an online store, whereas Shopify can be more complex and require more technical knowledge.
Dukaan offers built-in social media integrations that make it easy for small businesses to sell on WhatsApp, Instagram, and Facebook. Shopify also offers social media integration but the process is complicated compared to Dukaan.
Dukaan is specifically designed for small businesses and independent sellers, whereas Shopify caters to a wider range of businesses and industries. So if you are a small business then Dukaan is the best choice for you.

Pricing Plan

Plans	Quarterly Price	Yearly Price
Silver	₹533/month, billed quarterly ₹1,599	₹375/month, billed yearly ₹4,499
Gold	₹1,066/month, billed quarterly ₹3,199	₹750/month, billed yearly ₹8,999
Platinum	₹3,333/month, billed quarterly ₹9,999	₹2,500/month, billed yearly ₹29,999

BigCommerce

Website	www.bigcommerce.com
Rating	4.4/5
Free Trial	15 Days
Best suited for	Retail businesses of all sizes
Customer Support	Available in chat, email, and phone

BigCommerce is a powerful and versatile e-commerce platform that offers a wide range of features and tools to help businesses create and manage online stores with ease. It is a solid Shopify alternative for businesses in India that need more advanced features and more control over their online store.

This provides a range of third-party apps and integrations to help businesses expand their capabilities and reach. This includes popular apps such as Google Analytics, Salesforce, and MailChimp, as well as integrations with popular shipping and logistics providers. Whether you’re a small business just starting out or a large enterprise looking to expand your online presence, BigCommerce has the tools and capabilities to help you succeed.

Features of BigCommerce

It helps to easily create a professional-looking website without any coding or design experience.
Provides tools for managing products, inventory, shipping, payments, and integration with popular payment gateways.
Stencil CLI tool that helps to test the tool before publishing on the website.
It allows you to sell your product on different social media platforms.
In-built global CDN that helps to load your site quickly anywhere in the world.
Built-in SEO optimization, email marketing, and social media integration to help businesses increase visibility and drive traffic to their online stores.
Detailed reports and analytics on sales, traffic, and customer behavior, helping store owners make data-driven decisions.

Why Choose BigCommerce Over Shopify?

There are multiple reasons to choose BigCommerce over Shopify and the most prominent reason is the saving on each transaction. BigCommerce charges a 0% transaction charge on every online transaction that happens. This will increase your revenue by not sharing any fees on the transaction. While on the other hand, Shopify charges transaction fees on every transaction based on the plan.
Another reason is the WordPress integration. BigCommerce for WordPress is a plugin that you can use to power your e-commerce site built on WordPress. Everything that happens on the backend is handled by Bigcommerce. It also doesn’t put any cap on the number of staff that can access the site, while Shopify applies a cap on the number of Staff that can access the site.

Pricing Plan

Plans	Monthly Price	Yearly Price
Standard	$29.95/month	$29.95/month
Plus	$79.95/month	$71.95/month
Pro	$299.95/month	$269.96/month
Enterprise	Custom Plans	Custom Plans

Try BigCommerce Now

WooCommerce

Website	Woocommerce.com
Rating	4.6/5
Free Trial	Not Available
Best suited for	Small to large-sized retail outlets
Customer Support	Available in chat, email, phone, and knowledge base

WooCommerce is an open-source eCommerce plugin for WordPress that allows you to easily create and manage an online store on your WordPress website. It is a widely used plugin and emerged as the best and cheapest alternative of Shopify. Since it is built on WordPress you’ll get more customization options compared to Shopify.

It is designed to seamlessly integrate with a WordPress website, making it easy to set up and manage an online store. It also offers a wide range of customization options, including themes and templates, to help users create a unique and professional-looking online store.

Features of WooCommerce

Using WooCommerce product management features you can easily create and manage products, including setting prices, adding images, and creating product categories.
Inventory management features to help users track stock levels and set up automatic notifications when products are low.
It can easily integrate with Google Analytics to provide detailed reports and analytics to help users track sales, customer behavior, and other key metrics.
You can manage customer information, including order history and contact details.
Built-in support for taxes and shipping rates that help you to calculate tax and shipping rates automatically.

Why Choose WooCommerce Over Shopify?

Since WooCommerce is a free open-source plugin you can start selling your products online without investing hefty money in a Shopify subscription. It includes all the basic features that an e-commerce website needs. On top of that features you can extend the functionality of your website using a variety of WooCommerce extensions available.
Because the site is built on WordPress, you can also configure other WordPress plugins Such as Yoast SEO, and OptinMonster to increase your organic reach. There are varieties of paid and free templates available that are easy to customize. Overall, WooCommerce is an affordable alternative to Shopify for new and small-size businesses.

Pricing Plan

WooCommerce offers custom plans, you can contact the vendor to get a quote.

Wix eCommerce

Website	www.wix.com
Rating	4.4/5
Free Trial	Unlimited
Best suited for	Anyone searching for a simple platform to run their online store
Customer Support	Available in chat, email, forums, and phone

Wix - A Shopify Alternative — Wix – Best Shopify Alternatives in India

Wix eCommerce is another great alternative to Shopify that allows users to create an online store using the Wix website builder. It helps businesses to sell products and services online, manage inventory, process payments, and track orders. Using Wix you can fully customize the design of your online store, including the layout, colors, fonts, and more.

The e-commerce feature is integrated with the Wix platform which allows you to easily add an online store to your existing website. It also offers various integrations with popular payment gateways and shipping providers. Some users find that Wix’s website builder is more intuitive and easier to use than Shopify’s, making it a better option for those who are new to e-commerce.

Features of Wix eCommerce

It allows you to customize the design and layout of the store using its drag-and-drop website builder.
Businesses can set up shipping options, such as the flat rate or weight-based shipping, and configure tax settings for their store.
It helps you to manage the inventory, including tracking stock levels, setting up product variations, and creating discounts and promotions.
Provide tools for optimizing an online store for search engines and for running marketing campaigns.
It has an app market where one can find apps to add functionality to the store.
You can customize the checkout process, including fields and design, to match your branding and enhance the customer experience.

Why Choose Wix eCommerce Over Shopify?

Wix eCommerce is the most affordable option available in the market. Its plan starts from as low as Rupees 225 per month which is almost six times cheaper than what Shopify charges on its basic plan. It provides 500+ pre-built templates to choose from. You can customize these templates according to your need and give them a unique look and feel.
It is an affordable and fully featured alternative to Shopify. Additionally, it also offers a 14-day money-back guarantee with no questions asked. This means you can try this platform for 14 days and if you’re not satisfied, then you can easily cancel it, and you’ll get a full refund. It is a better deal compared to Shopify which just gives a 3-day free trial.

Pricing Plan

Plans	Yearly Price
VIP	₹325/month, billed annually
Unlimited	₹185/month, billed annually
Combo	₹125/month, billed annually
Connect Domain	₹80/month, billed annually

Start Using Wix Now

Typof

Website	www.typof.com
Rating	4.0/5
Free Trial	14 days
Best suited for	Small Businesses and Startups
Customer Support	Available in chat, email, phone, and knowledge base

Typof is an innovative e-commerce solution provider committed to enabling businesses, notably D2C brands. Its AI-powered platform simplifies the establishment and operation of online businesses, making it accessible to anybody, regardless of technical ability. The platform provides a full spectrum of services, including AI-driven website development, seamless connections with key marketplaces, and performance optimization. The no-code methodology of Typof offers cost-effectiveness and ease for small business owners.

With an emphasis on innovation, usability, and personalized assistance, Typof helps companies realize the full potential of the digital marketplace by providing them with the tools they need to thrive and develop.

Features of Typof

Typof’s easy-to-use layout editor helps you create a beautiful and user-friendly website.
Its SEO optimization features help you get your website found by potential customers.
Its fast loading speeds help keep your customers happy and engaged.
Typof’s logic-based coupons help you sell more products by targeting specific customers.
Its one-click checkout makes it easy for customers to purchase from your website.
Typof’s advanced reports provide insights into your sales, traffic, and product information, so you can make informed decisions about your business.

Why Choose Typof Over Shopify?

Typof prioritizes website performance and SEO for successful ads, potentially leading to more sales.
It comes equipped with essential tools that e-commerce brands need, such as review collection, rewards, advanced coupons, and more, reducing the dependency on external apps. Unlike Shopify, where depending on multiple third-party apps can slow down your store and increase expenses.
Typof offers a faster and more efficient checkout process, which can boost your online store’s conversion rate.

Pricing Plans

Plans	Monthly Price	Yearly Price
Build	₹599/month	₹499/month
Grow	₹1,699/month	₹1,499/month
Scale	₹2,199/month	₹1,799/month
Typof X	Starting from ₹4,999/month	Starting from ₹4,999/month

Typof also offers a free-forever plan where you only pay when you make a sale—just 10% per transaction.

SquareSpace

Website	www.squarespace.com
Rating	4.6/5
Free Trial	14 Days
Best suited for	Businesses with an emphasis on creativity and visual appeal
Customer Support	Available in chat, email, forums, and phone

SquareSpace is a great option and alternative to Shopify for building an eCommerce site. It offers a wide range of features and tools to help users create a professional and functional online store. It is considered to be more user-friendly and easy to navigate for those who are not familiar with coding, as it is intuitive and easy to use. Shopify can be a little more complex to navigate, especially for beginners.

It provides a variety of templates, design tools, and features to help users create professional-looking websites. E-commerce functionality, analytics, and other tools to help users manage and grow their online presence are also available. Squarespace also offers hosting and domain name registration services.

Squarespace Tutorial – 2023 (for Beginners) – Create A Professional Website

Features of SquareSpace

Built-in SEO tools and analytics are available to help users track their website’s performance and improve its visibility on search engines.
It automatically optimizes websites for viewing on mobile devices and ensures that they look great and are easy to navigate on smartphones.
It offers Email layouts to create professional email campaigns.
Real-time analytics on the performance of marketing campaigns.
Social media integration is available so that your audience can purchase your product directly from social media sites.

Why Choose SquareSpace Over Shopify?

The pricing of both SquareSpace and Shopify is pretty much similar, so it is not the differentiating factor. But when it comes to customization, Squarespace beats Shopify. It offers varieties of pre-built customizable templates that it further customizable using custom CSS and JavaScript.
It means if you have some knowledge of CSS you can enhance the look of your website according to your need. With Shopify, you are required to pay transaction fees, no matter which plans you choose, but in the case of SquareSpace, you’ll charge a 0% transaction fee in a higher plan.
So high customization options and no transaction charge makes Squarespace stands out from Shopify.

Pricing Plan

Plans	Monthly Price	Yearly Price
Personal	$23/month	$16/month
Business	$33/month	$23/month
Commerce Basic	$36/month	$27/month
Commerce Advanced	$65/month	$49/month

Start Using SquareSpace Now

Instamojo

Website	www.instamojo.com
Rating	4.2/5
Free Trial	Not Available, but a Free Version is available
Best suited for	Indian independent businesses, MSMEs & startups
Customer Support	Available in Forum and Knowledge Base

Instamojo provides an easy way to get your eCommerce business off the ground and run an online store. You can have access to an eCommerce website with payment, shipping, marketing functionalities and more for free.

It is better suited for Indian independent businesses, MSMEs, startups, and D2C (Direct to customer) brands, Instamojo is an easy-to-use Shopify alternative in India that provides sellers with integrated easy payments, shipping, etc. A 14-day money-back guarantee is also available.

Instamojo enables sellers to create powerful stores with eCommerce features like marketing tools to grow their businesses.

Features of Instamojo

It has a built-in payment gateway that allows businesses to accept payments from customers through various methods such as credit/debit cards, net banking, UPI, and more.
You can connect your store to social media platforms such as Facebook, Twitter, and Instagram to increase visibility and reach.
Instamojo’s online store is optimized for mobile devices which makes it easy for customers to access and purchase products on their smartphones.
Provides businesses with detailed analytics and reports on their sales, traffic, and customer behavior to help them make informed decisions.
Helps to optimize your store for search engines by providing features such as meta tags, keywords, and descriptions for products.
It allows businesses to create their own unique store by customizing the layout, colors, fonts, and images.

Why Choose InstaMojo Over Shopify?

InstaMojo provides a free plan, which is great for new businesses who have just started online selling, whereas Shopify doesn’t offer any free plan, it offers a 3-day free trial.
Instamojo offers an e-commerce CRM feature that helps to build a healthy relationship with customers, while for Shopify you need to integrate with other CRM.
Instamojo is itself a payment gateway provider, it has a built-in payment gateway that can be used for online transactions. This eliminates the need for a separate payment gateway integration like in Shopify.
Instamojo allows you to automate the shipping process when you sign up with its shipping partners like Shiprocket and Shipyaari. When any order is placed on your online store, it automatically shows on your delivery dashboard.

Pricing Plan

Plans	Yearly Price
Lite	₹0
Starter	₹3,999 per year
Growth	₹9,999 per year
Do It For Me	Custom Plans

Try Instamojo for Free

Shoopy

Website	www.shoopy.in
Rating	3.4/5
Free Trial	Not Available, but a Free Version is available
Best Suited for	Small Business, Startups, Medium Business, SMBs, SMEs
Customer Support	Available by Phone and Email

Shoopy is an online store provider that provides sellers with a free customized app. Shoopy is designed with advanced technology to meet the needs of both small and large businesses. Whether you need an online store for Groceries, Restaurants, beauty items, or hardware items, you can create a fully tailored solution for your business. One unique feature of Shoopy is that with it, sellers can send invoices directly to their customers through SMS or WhatsApp. It also provides invoicing, barcode inventory management, accounting, and many more capabilities.

All of the features necessary for running an online business are available. It also provides delivery and pickup services.

Features of Shoopy

Shoopy has a clean, easy-to-navigate layout that makes it simple for customers to find the products they’re looking for.
It provides their mobile app to manage the orders and look into the analytics anywhere, anytime.
It provides a point of sale that can easily be accessed through their mobile app.
Allows you to establish contact with various mediums like WhatsApp, Messenger, and call.
Customization option to customize the available theme and give a unique look and feel to your brand.

Why Choose Shoopy over Shopify?

Shoopy offers a free plan in which you’ll get all the basic features to start an online store. This is great for new businesses that are exploring the potential of online selling. While on the other hand, Shopify doesn’t provide any free plan to get started.
Management of Shoopy is much easier compared to Shopify because it provides only the features that a new business owner needs. So without any technical knowledge, you can start your online store and manage it efficiently.
Since everything in Shoopy is mobile-based, you can start your online store using your smartphone and manage orders, customize themes, and deliver orders. While for Shopify you can’t start your online store just by using the mobile app. Hence for the convenience of starting an online store without any complications, Shoopy is the best choice to consider.

Pricing Plan

Plans	Yearly Price
Free Plan	₹0
Basic Plan	₹1,799 per year
Professional Plan	₹3,999 per year
Business Plan	₹13,999 per year

Shoppiko

Website	Shoppiko.com
Rating	4.5/5
Free Trial	14 Days
Best Suited for	Small businesses & startups in India
Customer Support	Available in chat, email, and phone

Shoppiko is one of the top Shopify alternatives in India. Utilizing Shoppiko, you can quickly and easily build an impressive eCommerce platform with a few simple clicks. This online store builder has custom designs, responsive pages, an integrated blogging platform, and many other features to create an online store. With this service, you have complete control over the appearance and user experience.

It enables sellers to grow their business internationally. Sellers have full control over their business and also get marketing and conversion tools to drive traffic and convert more visitors to their stores.

Features of Shoppiko

Provides advanced SEO optimization features that help to increase the reach of products to customers, organically.
In-built blogging to write and spread awareness about your product and services through the blog. You don’t need to rely on other blogging platforms.
Easy to create and update different pages based on the requirement such as landing pages, promo pages, and customer engagement forms.
Drag-and-drop homepage builder to customize the appearance of your online store and give it a unique look.
Device-based themes provide a different look to store on different devices.
Customer segmentation separates the customer into different lists for better targeting the marketing campaigns.

Why Choose Shoppiko Over Shopify?

Just like Shopify, Shoppiko doesn’t offer any free plan, but there is something where Shoppiko is a better choice over Shopify. The first advantage of choosing Shoppiko is its free transaction. Whenever any online transaction happens on your online store, payment providers used to charge some transaction fee over it. This transaction fee is 2%, 1%, and 0.5% on Shopify, based on which plan you choose, but when you choose Shoppiko it will cost no transaction fees.
Shoppiko offers unlimited staff accounts but Shopify limits the number of staff who can access the store. On top of that, premium themes and the premium module come free in Shoppiko whereas you need to pay extra to get the premium themes on Shopify.
Both platforms offer a free trial for their products, but Shoppiko provides a 14-day free trial whereas Shopify only provides a 3-day free trial to test its product. 3 days is not a sufficient time to test a product. Hence, you should go for Shoppiko over Shopify if you want no transaction fees and unlimited staff to get access.

Pricing Plan

Plans	Monthly Price	Yearly Price
Premium eCommerce Solution	Rs 2,499/month	Rs 1,999/ Month
Premium With Mobile Apps	Rs 5,999/ Month	Rs 4,999/ Month

BuilderFly

Website	www.builderfly.com
Rating	4.6/5
Free Trial	7 Days
Best Suited for	Small and medium-sized businesses
Customer Support	Available in chat and email

BuilderFly is a comprehensive e-commerce system that enables users to build, manage, and publish their business through its online store builder and mobile app builder features. BuilderFly is one of the top Shopify alternatives that allows entrepreneurs to sell their products under their own brand name.

Sellers can also manage all store operations through a central dashboard and use features like WhatsApp sharing, SMS marketing and live selling to improve their sales.

Features of BuilderFly

Live selling feature to sell a product to your audience in real-time while demonstrating the product.
Built-in marketing tools such as email marketing, SMS marketing, and abandoned cart recovery.
You can add functionalities to your website by installing apps from the app marketplace.
It enables you to connect your website to your social media accounts and share products on social media platforms.
A built-in analytics tool that allows users to track website traffic, sales, and other metrics.
It includes e-commerce functionality such as product management, inventory management, and shopping cart integration.
Drag-and-drop website builder to easily create and customize the website without the need to code.

Why Choose BuilderFly Over Shopify?

Today more than 50% of orders are placed using mobile devices, hence your own mobile app is also as necessary as your e-commerce site. Builderfly offers an AI-assisted mobile app builder at no additional cost. This will help you build a full-fledged robust mobile application that helps your customers place orders on your e-commerce site.
Unlike Shopify, you don’t need to rely on third-party payment providers to accept payment because BuilderFly offers an in-built payment gateway. So as soon as you make your online store, you can start accepting payments. This will provide convenience to start an online store.

Pricing Plan

Plans	Yearly Price
Starter	₹15,000 per year
Growth	₹27,500 per year
Enterprise	₹40,000 per year
Lifetime	₹1,25,000 per year

Ohoshop

Website	www.ohoshop.in
Rating	3.0/5
Free Trial	14 Days
Best Suited for	Local Retailers, Wholesalers, B2C and B2B businesses
Customer Support	Available in chat, phone, and email

Ohoshop is an eCommerce website and mobile app builder for online storefronts. Ohoshop is an eCommerce platform that can help your business reach more customers on mobile devices. Ohoshop is created specifically for mobile use and offers users access to Android and iOS applications for their stores. It provides custom app & website development and is one of the top alternatives for Shopify in India.

It enables sellers to integrate catalogue, marketing, and content management in one place, and also SEO, SSL, and Facebook, for seamless management of their online stores.

Features of Ohoshop

The ability to set up programs like refer and earn makes your customer your brand ambassador, who markets your product to other consumers.
It allows you to sell your products on different social media channels like Facebook, Instagram, and WhatsApp.
Advanced reports and analytics that give a quick overview of reports like sales reports, customer reports, and product reports.
Oho mobile app is available that helps to manage orders, products, and categories.
Pre-designed templates are available to build app banners and other designs.
It includes built-in SEO optimization features, such as meta tags and sitemaps, to help improve website visibility in search engines.
It allows users to easily create and customize their e-commerce website using a simple drag-and-drop interface.

Why Choose Ohoshop Over Shopify?

Logistic management is the strong point of Ohoshop, it automatically assigns the delivery partner to every order based on the rates and delivery date. It means whenever anyone places an order on your site you don’t need to manually search for the best and most affordable courier partner to assign the orders.
Another reason to choose Ohoshop over Shopify is its robust app builder. You can build a powerful app along with the website to give your customers more options. Also, whenever any users search for your website using a mobile device, it will load the web app in the format of your native mobile app, just like Flipkart and Amazon.
Pricing is more or less the same for both platforms, hence you can choose Ohoshop if you want flexibility in logistics and a powerful mobile app.

Pricing Plan

Plans	Monthly Price
Starter	₹1,990 per month
Professional	₹2,990 per month
Advance	₹5,990 per month

Final Words

Being one of the early players in the market, Shopify garnered a lot of brand recognition and is now a common household name, but it has fallen short of some of the very basic features and benefits needed by Indian entrepreneurs. Some of the top issues that sellers in India face with Shopify are high setup costs, difficult coding & designing requirements, and overall incompatibility for small businesses. Even if you’ve already chosen Shopify, don’t be inflexible with your choice, explore these top alternatives, and choose the one that fits your needs best. Instead of going with a legacy platform just for the brand identity, try out other options for yourself and see which one can help your business grow the most!

Ultimately, the key is to find the right balance between features, cost, and the needs of your business, to establish a successful online store.

FAQs

What are some of the top Shopify alternatives in India?

Some of the top Shopify alternatives in India include Dukaan, Shoopy, WooCommerce, BigCommerce, Shoppiko, OpenCart, Builderfly, Ohoshop, and Instamojo.

What are the benefits of using a Shopify alternative?

The benefits of using a Shopify alternative can include lower costs, more advanced customization options, support for Indian payment gateways, scalability, control, and the ability to integrate with other tools and apps.

Will I be able to customize my online store with a Shopify alternative?

The level of customization offered by a Shopify alternative can vary depending on the platform you choose.

Do Shopify alternatives offer Indian payment gateways?

Not all Shopify alternatives offer Indian payment gateways like UPI, net banking, and cash on delivery. Alternatives like Paytm and Instamojo offer Indian payment gateways, which can be a crucial factor for businesses looking to sell products to a local market.

What is the biggest problem with Shopify?

One of the biggest problems with Shopify is its pricing structure.

September 26, 2023

List of Startups Funded by Rajan Anandan
Rajan Anandan is an Angel Investor and businessman who currently serves as the Managing Director of Sequoia Capital India. He was born in 1966 in Sri Lanka. After schooling, Anandan went abroad for his bachelor’s and master’s degrees in engineering and completed them at the Massachusetts Institute of Technology and Stanford University.

Rajan Anandan served as the top executive in big tech companies. Before Sequoia Capital Anandan was the Vice President at Google India and the SEA region, Managing Director at Microsoft India and Vice President at Dell India. He was also a partner at McKinsey for 11 years from 1992. His passion for technology and hard work have taken him to a higher position in globally acclaimed companies.

Besides being an executive and a businessman, Rajan Anandan is an active Angel Investor. In the last 13 years, he has made around 80 personal investments in multiple startups. This article covers the entire investment portfolio of Rajan Anandan over the years.

List of Startups Funded by Rajan Anandan
1. Smytten
2. InnovAccer
3. Indifi Technologies
4. WebEngage
5. Instamojo
6. Dunzo
7. Omnify
8. NAYAN
9. AskSid
10. PlusPin Healthcare
11. Freshtohome
12. StyleDotMe
13. simsim
14. Codejudge
15. Signzy
16. Trell
17. GamingMonk
18. PregBuddy
19. Buttercups
20. Bombay Hemp Company
21. Safe Security
22. myUpchar
23. Inclov
24. EasyGov
25. Crofarm
26. Monsoon Credit Tech
27. Karza Technologies
28. Innov8 Coworking
29. Wishberry
30. Tinychef
31. Rapido
32. Maya
33. Fulfil.IO
34. Leflair
35. Unacademy
36. HashLearn
37. Smartcooky
38. AppVirality
39. Zenatix
40. Little Black Book
41. Mypoolin
42. Dazo
43. Mapmygenome
44. InstaLively
45. ZipGo
46. Appknox
47. GiftCardsIndia
48. POPxo
49. Socialblood Inc
50. SocialCops
51. LetsVenture
52. Ciafo
53. Avaz
54. Frrole
55. Threadsol
56. TravelKhana
57. Airwoot
58. Dataweave
59. Lumos Design Technology
60. Mobilewalla
61. Myshaadi.in
62. Aurality
63. Reach Accountant
64. MissMalini Entertainment
65. authorSTREAM.com
Rajan Anandan Startup Investment

List of Startups Funded by Rajan Anandan

The following are the companies that have received funds from Rajan Anandan as an Angel Investor:

Smytten

Industry: Wellness and Beauty Care
Investment Amount: $1.3 million (With Other Investors)
Funding Round: Seed

Smytten – Rajan Anandan Funded Startups

Smytten is an online wellness and beauty care startup that offers some new and exhilarating shopping experiences for its customers. The company also offers a free trial of over 500 Indian and International brands along with some exciting benefits and discounts.

Smytten raised a funding of $15 million through a Series A round in May 2022. Earlier, Smytten received a Seed Fund of $1.3 million on April 11, 2016. Rajan Anandan along with a few other investors was a part of it.

InnovAccer

Industry: Healthcare
Investment Amount: $2.5 million (With Other Investors)
Funding Round: Seed

InnoAccer – Rajan Anandan Funded Startups

InnoAccer is a healthcare enterprise software company based in San Francisco. This platform curates and brings in all the information on healthcare and innovations in the industry and makes it accessible to everyone in need.

Through a Series E round held in December 2021, InnovAccer raised funding of $150 million from various investors. Rajan Anandan has also been one of the investors in InnovAccer during its Seed Round where it raised $2.5 million.

Indifi Technologies

Industry: Finance Lending
Investment Amount: $18.8 million (With Other Investors)
Funding Round: Venture Capital

Indifi Technologies – Rajan Anandan Funded Startups

Indifi Technologies provides financial solutions to small businesses that have no access to banks and other lenders. Indifi analyzes the data of such businesses and arrives at their creditworthiness. The company then finds a suitable lender and helps them secure loans.

A sum of $18.8 million was invested by the investors, including Rajan Anandan, in November 2021 through the Venture Capital round. Also, an undisclosed sum was invested by him in Indifi Technologies during the Seed Round.

WebEngage

Industry: Customer data and marketing automation
Investment Amount: $100K (With Other Investors)
Funding Round: Angel

WebEngage – Rajan Anandan Funded Startups

WebEngage is a B2C customer data and marketing automation platform that helps companies to boost their revenues. WebEngage assists companies to personalize their website & application and launching targeted campaigns.

This startup received debt funding of $930k from investors in October 2021. WebEngage also received an Angel Investment of $100k from Rajan Anandan in October 2011

Instamojo

Industry: Financial Services
Investment Amount: $500K (With Other Investors)
Funding Round: Angel

Instamojo – Rajan Anandan Funded Startups

It is an online platform that offers store space for sellers to sell their products online. Instamojo integrates all the services like payments, marketing and shipping into its platform and offers simplified solutions. This company also offers online payment services for businesses.

Instamojo received an undisclosed amount through the Venture Capital round of funding held in June 2021. In May 2013 Instamojo managed to procure $500K as a Seed fund and an undisclosed amount during the Angel Round in July 2012. Anandan was a part of all the above investments.

Dunzo

Industry: E-Commerce
Investment Amount: $3.7 million in 2020 and $650K in 2016 (With Other Investors)
Funding Round: Series E and Seed

Dunzo – Rajan Anandan Funded Startups

Dunzo is an e-commerce platform that delivers groceries, food, meat, medicines, fruits and vegetables in big cities. It also offers pick-up and delivery services within cities.

Ranjan Anandan invested in Dunzo during its Series E funding in December 2020 and Seed funding in March 2016. The company received funding of $3.7 million and $650K in the respective rounds.

Omnify

Industry: SaaS
Investment Amount: $150K (With Other Investors)
Funding Round: Seed

Omnify – Rajan Anandan Funded Startups

Omnify is an online platform that helps businesses with booking and scheduling solutions in their day-to-day operation. This cloud-based platform also supports businesses with CRM, billing, staff and payment management.

Omnify went through two rounds of Seed Funding in which Anandan has invested. The first round of funding took place in April 2017 and the amount secured was $150K. In October 2020 Omnify went through the second round of funding and the amount remains undisclosed.

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The co-founder of BharatPe, Ashneer Grover has funded several startups in Shark Tank India. Here is a list of startups funded by Ashneer Grover.

StartupTalkyMuskaan Kapoor

NAYAN

Industry: Software Development and AI
Investment Amount: $2 million (With Other Investors)
Funding Round: Seed

NAYAN – Rajan Anandan Funded Startups

NAYAN is a visual search engine that uses AI-powered software to find details on visuals and images. This platform offers a real-time search facility that can be used to find anything in the public domain. This company received a Seed Funding of $2 million in January 2020.

AskSid

Industry: E-Commerce
Investment Amount: Undisclosed
Funding Round: Angel

AskSid – Rajan Anandan Funded Startups

AskSid is an e-commerce site that uses AI to offer conversational solutions to customers and deliver a seamless shopping experience for them. This company was acquired by GupShup in April 2022. Rajan Anandan along with Krishnakumar Natarajan invested an undisclosed amount in AskSid during its Angel Round in October 2020.

PlusPin Healthcare

Industry: Healthcare
Investment Amount: $675K (With Other Investors)
Funding Round: Seed

PlusPin – Rajan Anandan Funded Startups

PlusPin Healthcare partners with pharmacists, clinics, diagnostic centres and doctors to provide affordable healthcare services to people. It guides people with authentic and appropriate medical support in times of need.

Rajan Anandan invested $675K in PlusPin Healthcare along with a few other investors. The company raised this fund through Seed Round.

Freshtohome

Industry: E-Commerce
Investment Amount: $11 million (With Other Investors)
Funding Round: Series A

Freshtohome – Rajan Anandan Funded Startups

Freshtohome is an online platform that sells fresh fish, meat and chicken online and delivers it to customers’ doorstep at their convenient time. Freshtohome services are available in major cities. The company claims to sell only chemical-free and antibiotic-free fish and meat through its online store.

Freshtohome managed to procure $11 million in its Series A round of funding. Rajan Anandan has participated in Freshtohome’s Venture and Series A funding rounds.

StyleDotMe

Industry: SaaS
Investment Amount: Undisclosed
Funding Round: Seed

StyleDotMe – Rajan Anandan Funded Startups

StyleDotMe is an Augmented Reality fashion platform that enhances the jewellery shopping experience of users. This SaaS platform uses MirrAR software that helps users to view themselves in different jewellery and share them on social media.

On May 5, 2019, StyleDotMe received an undisclosed amount as Seed Fund from Rajan Anandan and other investors.

simsim

Industry: E-Commerce
Investment Amount: $1.3 million (With Other Investors)
Funding Round: Seed

simsim – Rajan Anandan Funded Startups

It is a platform that connects customers with local suppliers and sellers. simsim posts expert review videos on products and sellers. This helps the customers to know their quality. This startup also offers product recommendations in fashion, beauty, kitchen appliances and many more areas.

Rajan Anandan participated in the Seed Funding round of simsim where the startup raised $1.3 million. He later made an exit from the company.

Codejudge

Industry: Software Development
Investment Amount: Undisclosed
Funding Round: Pre-Seed

Codejudge – Rajan Anandan Funded Startups

Codejudge makes the process of hiring easy and valuable in the tech industry. It uses real-world projects to determine the skills of the developer. This platform simulates and automates the hiring process and helps identify the right person for the team.

Codejudge received an undisclosed amount from the Pre-Seed round of funding in January 2019.

Signzy

Industry: Software
Investment Amount: $3.6 million (With Other Investors)
Funding Round: Series A

Signzy – Rajan Anandan Funded Startups

Signzy is a software platform that provides AI-powered solutions to banks and other financial institutions. It helps the banks improve their speed and accuracy in dealing with customers and day-to-day operations.

Signzy obtained a $3.6 million fund on November 20, 2018, through a Series A funding round.

Trell

Industry: E-commerce
Investment Amount: $1.3 Million (With Other Investors)
Funding Round: Pre-Seed

Trell – Rajan Anandan Funded Startups

Trell is a social platform where users can create video reviews on various products and services in categories like fashion, technology, gadgets, movies, etc., This startup allows users to create reviews in 10 Indian languages.

In a Pre-Seed round conducted on July 26, 2018, Trell managed to procure $1.3 million from Rajan Anandan and other investors.

GamingMonk

Industry: eSports
Investment Amount: $514K (With Other Investors)
Funding Round: Seed

GamingMonk – Rajan Anandan Funded Startups

GamingMonk is an eSports gaming platform that conducts online competitive games and events among the gaming community. The company offers its games both online and offline and they can be played either on mobile phones, PC or consoles.

GamingMonk collected $514K through Seed Round. After investing in a seed round, Rajan Anandan exited the company.

PregBuddy

Industry: SaaS
Investment Amount: Undisclosed
Funding Round: Seed

PregBuddy – Rajan Anandan Funded Startups

PregBuddy is a SaaS platform that serves as a connecting element between hospitals or doctors and expecting mothers. This AI-based software keeps track of mothers’ medical needs and assists them with required healthcare tips.

PregBuddy has been recognized by companies like Google and Apple. Anandan invested an undisclosed amount in the Seed Funding of PregBuddy in April 2018.

Buttercups

Industry: E-Commerce
Investment Amount: Undisclosed
Funding Round: Venture

Buttercups – Rajan Anandan Funded Startups

Buttercups was an online lingerie platform that used to sell its products exclusively on its online platforms. Unfortunately in 2019, its founder announced that she is closing her company for unsaid reasons.

Rajan Anandan funded Buttercups early in 2018 during its Venture Round. The amount of the investment remains undisclosed.

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StartupTalkyAshwini

Bombay Hemp Company

Industry: Agritech
Investment Amount: $804K (With Other Investors)
Funding Round: Seed

Bombay Hemp Company – Rajan Anandan Funded Startups

Bombay Hemp Company, popularly known as BOHECO, is a startup that deals with hemp for industrial and medicinal purposes. The company’s main aim is to produce hemp for textile and healthcare products. Bombay Hemp Company received $804K during its Seed Round in 2017.

Safe Security

Industry: Cyber Security
Investment Amount: $2.2 million (With Other Investors)
Funding Round: Seed

Safe Security – Rajan Anandan Funded Startups

Safe Security is a cyber risk management company that offers assistance and evaluation on cybersecurity and digital business risks. The company claims it as the global leader in its field of operation and a pioneer in cyber risk quantification.

Rajan Anandan along with a few other investors offered $2.2 million to Safe Security during its Seed Round.

myUpchar

Industry: Healthcare
Investment Amount: $257K (With Other Investors)
Funding Round: Seed

myUpchar – Rajan Anandan Funded Startups

myUpchar is a wellness and healthcare platform that offers online medical support from experienced healthcare experts for a small fee. It offers expert solutions for all problems and doubts related to health.

myUpchar received $257K as a Seed Fund from various investors in September 2017.

Inclov

Industry: SaaS
Investment Amount: $257K (With Other Investors)
Funding Round: Seed

Inclov – Rajan Anandan Funded Startups

Inclov is a SaaS platform that is involved in the business of match-making for differently-abled people. It is the world’s first online platform to offer such a service. The company was established in January 2016 in Mumbai.

Funding for the Seed Round took place in September 2017 when Inclov managed to secure $257K from investors.

EasyGov

Industry: Government
Investment Amount: Undisclosed
Funding Round: Angel

EasyGov – Rajan Anandan Funded Startups

EasyGov is an AI-powered startup that was established to develop an interface between the government and the citizens. The main goal of EasyGov is to take government plans and schemes more accessible and understandable to the people of our country.

The company received an undisclosed amount as an Angel Investment from various investors including Rajan Anandan. He later revoked his investment and exited from EasyGov.

Crofarm

Industry: Agritech
Investment Amount: $748K (With Other Investors)
Funding Round: Seed

Crofarm – Rajan Anandan Funded Startups

With an aim of supporting farmers, Crofarm functions as a supply chain platform that procures fresh farm products at the right price from producers. These products are then sold to both online and offline retailers. Crofarm received $748K as Seed Fund on August 15, 2017, from various investors.

Monsoon Credit Tech

Industry: Fintech
Investment Amount: Undisclosed
Funding Round: Angel

Monsoon Credit Tech – Rajan Anandan Funded Startups

Monsoon Credit Tech is a fintech startup that works with various banks and financial institutions to help them with money lending. This SaaS platform uses AI-powered software to analyze client data and approve lending options. This company through its Angel Investment round received an undisclosed amount in July 2017.

Karza Technologies

Industry: SaaS
Investment Amount: $388K (With Other Investors)
Funding Round: Seed

Karza Technologies – Rajan Anandan Funded Startups

Karza Technologies is another SaaS platform that works with banks to secure loans for its customers. It also helps to avoid loan fraud and data theft from such financial institutions.

Karza Technologies received a Seed Funding of $388K from investors. Later, Rajan Anadanan exited the company for some reasons.

Innov8 Coworking

Industry: Co-working Space
Investment Amount: Undisclosed
Funding Round: Pre-Seed

Innov8 – Rajan Anandan Funded Startups

Innov8 provides workspaces for business and professional people that enable them to work together with their community. The company’s beautiful workspaces are now available in around five cities.

Innov8 went through a Pre-Seed round of funding where it received an undisclosed amount from investors. Rajan Anandan exited the company after a few years.

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Find the List of Angel Investors in Mumbai with contact details. Top Angel Investors in Mumbai with their Major Investments, Market interests and contact.

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Wishberry

Industry: Finance
Investment Amount: $652.7K (With Other Investors)
Funding Round: Seed

Wishberry – Rajan Anandan Funded Startups

Wishberry is a crowdfunding platform that was designed to help creators and artists in securing funds to empower their work. Its main aim is to inspire and encourage creative ideas and activities.

Rajan Anandan invested in Wishberry during its Seed Round in January 2017. The amount of this investment remains undisclosed. Whereas, the amount received through another Seed Round in October 2014 was $652.7K.

Tinychef

Industry: AI and Cooking
Investment Amount: $352.6K (With Other Investors)
Funding Round: Angel

Tinychef – Rajan Anandan Funded Startups

Tinychef is a culinary platform that offers curated recipes and content based on one’s taste and preference. It is an AI-powered voice recognition software that helps its users turn a home cook with some amazing and delicious food recipes.

Rajan Anandan made both personal and partnered investments in Tinychef. The personal investment was during its Angel Round when the company raised $352.6K. later in 2018, Anandan partnered with Swamy Kotagiri to invest $540.8K in the company.

Rapido

Industry: Logistics
Investment Amount: Undisclosed
Funding Round: Seed

Rapido – Rajan Anandan Funded Startups

Rapido started with an innovative idea of bike taxis in India. With their unique concept and adverse marketing strategy, Rapido became quite popular among people. Rapido operates in over 100 cities in the country.

Rapido on October 19, 2016, received an undisclosed amount as a fund from investors through a Seed Round.

Maya

Industry: Women Healthcare
Investment Amount: Undisclosed
Funding Round: Angel

Maya – Rajan Anandan Funded Startups

Maya is a health tracker app that keeps track of women’s menstrual cycles through a mobile app. This company was earlier known as Plackal Love Cycles.

Maya went through the Angel Round of funding and procured an undisclosed amount from Rajan Anandan and other investors. He later made an exit from the company.

Fulfil.IO

Industry: SaaS, Retail
Investment Amount: Undisclosed
Funding Round: Seed

Fulfil.IO – Rajan Anandan Funded Startups

Fulfil.IO helps online retailers with managing and automating their operations and focusing on customer experience and marketing. It helps the businesses in managing orders, finance, inventory, warehouse and many more

Fulfil.IO is another startup that has kept information on its Seed Round undisclosed hence, the amount of investment remains unknown. Anandan was a part of that particular round.

Leflair

Industry: E-commerce
Investment Amount: $750K (With Other Investors)
Funding Round: Seed

Leflair – Rajan Anandan Funded Startups

Leflair is an e-commerce platform that sells products on fashion, beauty and furnishings. This Vietnam-based company also sells products from over 2300 luxury brands. Leflair made $750K in its Seed Round held on May 31, 2016. Anandan later revoked his investment and left the company.

Unacademy

Industry: EdTech
Investment Amount: $500K (With Other Investors)
Funding Round: Seed

Unacademy – Rajan Anandan Funded Startups

Unacademy has become a household name in India. It is an e-learning platform that offers numerous learning aids and lectures on diverse areas of education. It was started with the motto of giving a better learning experience for the students in the country.

Rajan Anandan showed interest during the early days of Unacademy. He was a part of an investment that summed up to $500K during the Seed Round of Unacademy.

HashLearn

Industry: EdTech
Investment Amount: Undisclosed
Funding Round: Venture

HashLearn – Rajan Anandan Funded Startups

HashLearn is another e-learning app that tutors students with content based on actions. It makes learning fun and interesting. This company was acquired by Byju’s in 2021.

HashLearn went through a Venture Round of funding and secured an undisclosed amount in March 2016. Anandan exited the company in its later stage.

Smartcooky

Industry: Media & Entertainment
Investment Amount: Undisclosed
Funding Round: Angel

Smartcooky – Rajan Anandan Funded Startups

Smartcooky is a venture of NDTV that was established to sell healthy foods and personal care products. It also publishes articles and information on food and health regularly. But NDTV shut the company in 2017 without giving any formal reasons for its closure.

During its Angel Round, Rajan Anandan invested an undisclosed amount in Smartcooky.

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StartupTalkyLakshya Singh

AppVirality

Industry: SaaS
Investment Amount: $465K (With Other Investors)
Funding Round: Seed

AppVirality – Rajan Anandan Funded Startups

AppVirality is a referral marketing SaaS company that customizes, analyzes and automates customer referral activities. This helps the businesses to pitch their growth plan on the right path.

AppVirality received $500K as a Seed Fund from investors. This funding happened during the third quarter of 2015. This startup went through another round of Seed Funding in early 2015 when it collected $465K from Anandan and a few others.

Zenatix

Industry: IoT
Investment Amount: $200K (With Other Investors)
Funding Round: Seed

Zenatix – Rajan Anandan Funded Startups

Zenatix is a venture of Hero Electronix that was established in 2013. It is an asset management company based on IoT. Zenatix provides infrastructural solutions for construction that helps to minimize energy consumption and increase and maintain the structure’s life.

A Seed Fund of $200K was received by Zenatix from investors in 2015. However, Rajan Anandan exited the startup later.

Little Black Book

Industry: Events and Lifestyle
Investment Amount: $150K (With Other Investors)
Funding Round: Seed

Little Black Book – Rajan Anandan Funded Startups

Little Black Book is a site that helps to identify the best and most recommended products, places, local experiences, destinations and many more.

Little Black Book procured $150K from investors during its Seed Round of funding.

Mypoolin

Industry: FinTech
Investment Amount: Undisclosed
Funding Round: Seed

Mypoolin – Rajan Anandan Funded Startups

Mypoolin is an online payment application that helps users to send and receive money using UPI. The company was started with the main goal to provide simple and convenient solutions for payment-related activities.

Anandan left the company and took back his support for unsaid reasons. Before exiting Mypoolin he invested in the company’s Seed Round.

Dazo

Industry: Food Delivery
Investment Amount: $236.6K (With Other Investors)
Funding Round: Seed

Dazo – Rajan Anandan Funded Startups

Dazo is a food startup that enables its customers to look for and order their food from the restaurants of their interest within seconds of opening its app. The company partnered with a few hotels to provide this service. But within a year of its inception, Dazo was forced to shut down due to a lack of funds.

Rajan Anandan invested in this startup during its Seed Round. Dazo managed to procure $236.6K from investors during its initial days.

Mapmygenome

Industry: Healthcare
Investment Amount: $1.5 million (With Other Investors)
Funding Round: Angel

Mapmygenome – Rajan Anandan Funded Startups

Mapmygenome is a diagnostic company that offers solutions to health issues based on genetic tests. It combines the genetic test results with the health history of the patient to arrive at a better solution for the problem.

Mapmygenome collected $1.5 million from our Angel Investor and others during its Seed Round.

InstaLively

Industry: Video Streaming
Investment Amount: $120K (With Other Investors)
Funding Round: Seed

InstaLively – Rajan Anandan Funded Startups

InstaLively is a platform to broadcast LIVE events with easy and simple procedures. This software also links the live stream to your Youtube channel directly. InstaLively was later acquired by Hike Messenger in 2017.

InstaLively made an amount of $120K in its Seed Round which was held on March 2, 2015.

ZipGo

Industry: Transportation
Investment Amount: $3 Million (With Other Investors)
Funding Round: Seed

ZipGo – Rajan Anandan Funded Startups

ZipGo is a commute service that is available only for members and reservors. Regular commuters can book a seat in this on-demand AC bus service using the ZipGo app. It offers its services between many cities and states.

The company attracted investors with its innovative ideas and received a sum of $3 million in the Seed Round itself.

Appknox

Industry: Cyber Security
Investment Amount: Undisclosed
Funding Round: Venture

Appknox – Rajan Anandan Funded Startups

Appknox is a mobile security testing platform that uses robust tools and software to detect threats in mobiles and provides solutions to them. Appknox is the most powerful plug-and-play mobile security solution available in the world.

The startup went through Venture Round and received an undisclosed amount as funds from investors.

GiftCardsIndia

Industry: E-Commerce, Retail
Investment Amount: Undisclosed
Funding Round: Venture

GiftCardsIndia – Rajan Anandan Funded Startups

GiftCardsIndia carries numerous ideas for gifts for all the occasions. It also offers gift cards and gift vouchers with fantastic designs and exciting prices. This startup is a one-stop shop for our gifting needs.

In the Venture Round of funding that was held on November 11, 2014, this startup received an undisclosed amount as an investment.

POPxo

Industry: Health & Lifestyle
Investment Amount: $500K (With Other Investors)
Funding Round: Angel

POPxo – Rajan Anandan Funded Startups

POPxo is a hangout space exclusively for women where they talk and share anything of their choice. It operates in a wide variety of categories like fashion, food, travel, lifestyle, fitness, etc., POPxo is now available in 6 languages. POPxo procured $500K from investors during the Angel Round.

Socialblood Inc

Industry: Healthcare, Social Media
Investment Amount: $96.5K (With Other Investors)
Funding Round: Seed

Socialblood – Rajan Anandan Funded Startups

Socialblood is an online platform that was designed to bring together blood donors and the people in need of blood. Facebook serves as its major operation base which makes it easier for the startup to bring in more donors.

Sociablood went through two rounds of Seed Funding and received $36.5K and $60K in them. Rajan Anandan invested in both rounds.

SocialCops

Industry: Information Technology
Investment Amount: $320K (With Other Investors)
Funding Round: Seed

SocialCops – Rajan Anandan Funded Startups

SocialCops is a data intelligence company that has partnered with various organizations and governments to collect and publish data. These data, in turn, are used to make crucial decisions and future assessments.

In the Seed Round held in July 2014, SocialCops managed to receive a fund of $320K from investors.

LetsVenture

Industry: Fintech
Investment Amount: $650K (With Other Investors)
Funding Round: Seed

LetsVenture – Rajan Anandan Funded Startups

LetsVenture is a company that acts as a support system for startups. It helps the new ventures raise investors’ money by finding the right source with possible means. LetsVenture has grown to become a trusted source among investors.

Rajan Anandan participated in the Seed Round of LetsVenture and became a part of the total investment of $650K.

Ciafo

Industry: Software
Investment Amount: $245K (With Other Investors)
Funding Round: Angel

Ciafo – Rajan Anandan Funded Startups

Ciafo is a software company that is involved in the creation of software based on customer needs. In simple terms, this startup is involved in the business of web-based consumer products. Ciafo was funded with $245K during its Angel Round.

Avaz

Industry: Software, Language Learning
Investment Amount: $550K (With Other Investors)
Funding Round: Seed

Avaz – Rajan Anandan Funded Startups

Avaz is a company that develops software named ‘Awaz’ to help people with speech disabilities. This tool gives voice to people with autism and helps them communicate their thoughts. A sum of $550K was invested in Avaz as a part of its Seed Round held in April 2014.

Frrole

Industry: AI, Software
Investment Amount: $245K (With Other Investors)
Funding Round: Angel

Frrole – Rajan Anandan Funded Startups

Frrole is a consumer intelligence platform that gathers and analyzes customer data to give business owners, sales persons, or hirers market insights. Similar to Ciafo, Frrole was given $245K from Anandan and other investors during the Angel Round.

Threadsol

Industry: Business Intelligence, Fashion
Investment Amount: $200K (With Other Investors)
Funding Round: Seed

Threadsol – Rajan Anandan Funded Startups

Threadsol is software that helps manufacturers in planning and buying fabrics for their production. It reduces time and makes the process seamless using its innovative technology. The company Coats acquired Threadsol in December 2018.

In the Seed Round that happened in 2014, Threadsol received an investment of $200K from investors. Rajan Anandan made no further investment in the company and also revoked his initial investment made during the Seed Round.

TravelKhana

Industry: Food Delivery
Investment Amount: $2 million (With Other Investors)
Funding Round: Seed

TravelKhana – Rajan Anandan Funded Startups

TravelKhana is a food delivery app but on a train. The food gets delivered to your seat on time when ordered. This app can track trains in real-time to make on-time food deliveries. A whopping sum of $2 million was pumped into TravelKhana by Rajana Anandan and other investors as a part of its Seed Round.

Airwoot

Industry: SaaS
Investment Amount: Undisclosed
Funding Round: Angel

Airwoot – Rajan Anandan Funded Startups

Airwoot is a customer support platform that offers real-time support to customers in need of assistance. Its intelligent customer experience software automatically identifies the customers in need and helps businesses conserve time. Airwoot received an undisclosed amount from investors during its Angel Round in August 2013. Anandan later left the company and took back his investment. The reason for his exit remains unknown.

Dataweave

Industry: Software
Investment Amount: $270K (With Other Investors)
Funding Round: Seed

Dataweave – Rajan Anandan Funded Startups

Designed as the functional programming language, transforming data is the major purpose of Dataweave. It also helps to analyze public data in a uniform format on the web. On April 25, 2013, Dataweave received a Seed Fund of $270K from multiple investors for developing its business.

Lumos Design Technology

Industry: Wearables
Investment Amount: $32K
Funding Round: Angel Round

Lumos Design Technology – Rajan Anandan Funded Startups

Lumos Design Technology was established with a motto to make cycling and cyclists safer with the use of modern technologies. It manufactures backpacks, solar chargers and other consumer electronics that are used for traveling. A sum of $32K was offered to Lumos Design Technology by Anandan and others during the Angel Round.

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Here is a list of angel investors in Delhi and their contacts. Go through Delhi investor’s list to find out details for investment in startups.

StartupTalkyJeenal Jain

Mobilewalla

Industry: Digital Marketing
Investment Amount: $4 million (With Other Investors)
Funding Round: Series A

Mobilewalla – Rajan Anandan Funded Startups

Mobilewalla is a consumer intelligence platform that provides solutions for companies, brands and agencies. It is a Singapore-based company founded in March 2011. It analyzes consumer data with AI to arrive at a perfect result.

Mobilewalla received a huge sum of $4 million from a Series A funding round that was held in February 2013.

Myshaadi.in

Industry: Wedding
Investment Amount: Undisclosed
Funding Round: Angel

Myshaadi.in – Rajan Anandan Funded Startups

Myshaadi.in is an online startup that offers wedding-related services. It helps people with profile personalization and finds the best wedding partner for their life. Myshaadi.in received an undisclosed amount from angel investors like Rajan Anandan and others during the Angel Round held in April 2012.

Aurality

Industry: Software
Investment Amount: $300K (With Other Investors)
Funding Round: Seed

Aurality – Rajan Anandan Funded Startups

Aurality is a software developed by Aurality Technologies Pvt Ltd. This platform helps people convert texts from blogs, articles, and news sites into audio format quickly and easily. Aurality received $300K from investors as a Seed Fund.

Reach Accountant

Industry: Finance
Investment Amount: Undisclosed
Funding Round: Angel

Reach Accountant – Rajan Anandan Funded Startups

Reach Accountant offers the best service that can replace the accountant in one’s office. It performs the daily and monthly accounting services that an office requires. The data are stored online, hence it becomes accessible anywhere anytime. The fund received by Reach Accountant from investors during its Angel Round was not revealed by the company.

MissMalini Entertainment

Industry: Media and Entertainment
Investment Amount: Undisclosed
Funding Round: Angel

MissMalini Entertainment – Rajan Anandan Funded Startups

A media network, MissMalini Entertainment offers content to empower, entertain and connect people. Its main aim is to encourage the younger generation to creativity and media through their blogs on lifestyle, entertainment and fashion.

Rajan Anandan exited the company after investing an undisclosed amount during its Angel Round of funding.

authorSTREAM.com

Industry: Software
Investment Amount: $5 million (With Other Investors)
Funding Round: Series A

authorSTREAM – Rajan Anandan Funded Startups

authorSTREAM is a web platform that allows users to upload and share PowerPoint presentations. The presentations can be shared through Youtube, blogs websites, etc., authorSTREAM received a whopping sum of $5 million from its Series A round held in December 2010.

Conclusion

The above are the startups that received funds from Rajan Anandan. Instead of focusing on the startup’s sector, Anandan gave importance to the founder’s vision, passion and clarity towards their business. He never failed to support a team with the said qualities. The number of investments he made shows his passion and love for startups and budding entrepreneurs.

FAQs

Who is Rajan Anandan?

Rajan Anandan is an Angel Investor and businessman who is the MD of Sequoia Capital India.

Which are the top startups funded by Rajan Anandan?

Some successful startups funded by Rajan Anandan are:
- POPxo
- Dunzo
- Unacademy
- GamingMonk
- Trell
- Rapido
- Appknox
- MissMalini Entertainment
- LetsVenture
- Smytten
- InnovAccer
- Indifi Technologies
What is the net worth of Rajan Anandan?

Rajan Anandan’s net worth is expected to be over $1 million.

Who is Rajan Anandan’s wife?

Radhika Chopra is the wife of Rajan Anandan.
June 9, 2022

Instamojo or Razorpay – The better Online Payment Gateway

As of today, 160 million unique digital payments users are found just in India, which accounts for about 13% of the population. In European countries, the percentage is as high as 68%. The pandemic has further boosted the use of digital payments. This triggers a question, that being, “Which is the best suited platform for digital transactions?”

Here, we are going to discuss and compare two digital payments platforms, namely Instamojo and Razorpay, both of which were founded in India, with a difference of 1 year. Although the primary difference in the interface one would notice, is that while Instamojo is more of a payment processor and uses payment gateway in the back-end, Razorpay is in itself a proficient payment gateway with a plethora of other options such as payment links and webhooks, there are many other factors which draw the line.

Instamojo

Pros of using Instamojo
Cons of using Instamojo
Features offered by Instamojo

Razorpay

Pros of using Razorpay
Cons of using Razorpay
Features offered by Razorpay

Instamojo vs Razorpay
Conclusion
Frequently Asked Questions

Instamojo

Founded in 2012 and based in Bengaluru, Instamojo is a convenient and adaptable payment gateway solution, which seamlessly integrates with websites through the use of feasible APIs. When it comes to online payments, the user usually looks for security, transaction speed, and transparency. Instamojo has all of these to offer and more.

Pros of using Instamojo:

Instamojo has an excellent pricing model compared to its counterparts. With a freemium approach, the its basic services come free of cost, while the more advanced features are priced.
It also offers management of gift cards for a positive customer experience.
Instamojo also has an efficient fraud protection algorithm to prevent unnecessary revenue losses.

Cons of using Instamojo:

Instamojo doesn’t work for you if you are a freelancer. It is specifically built to cater to the needs of small to large enterprises.
There is no subscription based plan like Razorpay.
Instamojo has a relatively limited availability, and is not available on WinPhone, IOS or Macintosh.

The interface is designed in such a way that the user has the convenience to provide payment links on their website, add pay buttons with integrated payment gateways. Instamojo is a multi-channel payments collection, encompassing some great amenities such as effortless checkout and payment links. Through the use of payment APIs, platform plugins and webhooks, Instamojo integrations with a website or a stack has never been easier. Along with that, its Android SDK enables payment through applications through Android integrations.

Features offered by Instamojo:

Instamojo free version	Instamojo premium version
Payment gateway available	Payment gateway available
Transaction fee is 5% + 3	Transaction fee is 2% +3
Allows 1 picture for each product	Allows 10 pictures for each product
No offers or discounts	Offers, coupons, discounts and gift cards

All the mentioned payment methods come with payment analytics and a post payment customizable experience, which makes the experience of both, the user and the customer, an inordinate one.

The analytics feature that Instamojo has to offer is no less than the payment aspect. It offers analysis and overall rundown of the sales performance which not only helps manage payments, but also offers insights as to where and in what domain the strong suite lies. It also allows you to Geo-navigate your customer base and engagement with real time performance comparison as well as gives a detailed look on the payments through an organized and user-friendly dashboard. Also, even if the payment fails, Instamojo adds it as a lead as well as allows you to communicate with your potential customers to make their experience a bit more personalized.

Instamojo is more than just a payment gateway. Instamojo provides complete business solutions right from business capital requirements shipping & logistics.

Instamojo offers a suite of products to help businesses grow. The business solutions are as follows :

mojoCommerce: mojoCommerce is a free online store, you can sell your physical and digital goods through the platform.
Smart Links: Smart payment links can be created with the help of Instamojo smart links. These smart links help to make payments faster and collect customer data.
Instamojo App Store: As a business, you can connect your favorite apps with Instamojo through the Instamojo app store.
mojoCapital: mojoCapitals allows people to simplify and resolve their business cash flow requirements and capital requirements.
mojoXpress: mojoXpress provides delivery services for businesses. It delivers to more than 12000 pin codes in India.Instamojo for Developers: Simple Payment APIs and Plugins to integrate into websites or mobile apps.

Razorpay

Razorpay was founded in 2013 and is based in Bengaluru as well, with the current serving CEO, Harshil Mathur since 2014. One of the first few things that crosses your mind when it comes to a successful payment application is its user base, because that is what reflects its reputation and usage. That is exactly where Razorpay excels; with a market of more than 8,00,000 users, Razorpay flaunts an interactive interface with features such a automated receipts and custom payment pages.

Pros of using Razorpay:

There are a plethora of Razorpay integrations which you can embed, including OpenCart, WordPress, and Wix.
It offers a standard and enterprise edition for user specific needs. Both the models are completely customizable with branding features.
Razorpay offers its users 24/7 live customer support.
It also offers a fixed processing charge, which is usually less than Instamojo, although by a small margin.

Cons of using Razorpay:

There is no standard or free version of Razorpay, which although does not make it any less efficient, the users do not really have a trial option.
Offers no customer friendly amenities such as gift cards.
Razorpay does not use Secure Sockets Layer(SSL) support, and hence, is less secured.

With a payment gateway that supports Credit/Debit cards, Netbanking with over 50 banks, UPI and various mobile wallets, Razorpay has a plethora of payment modes which make it customer friendly and accounts for a greater transaction number due to the availability and variety of payment methods. Its powerful and interactive dashboard offers in-depth analysis and statistics on payments, invoices, and refunds making it easy to use. Also the real-time stats help user in strategic and performance based decisions and generate custom reports.

Features offered by Razorpay:

Razorpay Standard features	Razorpay Enterprise features
Designed for small and medium business	Designed for big enterprises
Transaction charges 2-3%	Custom pricing for business needs
Support via email and call	Offers 24/7 priority support
Complete online activation	Online activation within 24 hours

Many a times, a customer is retained by the ease of interface and transaction if you have an online marketplace. Razorpay offers seamless and android integrable SDKs(one of the lightest there is, with about just over 200KB) with features such as auto update and auto fill OTP, which helps provide customers, the best experience. Thirdwatch, a subsidiary of Razorpay, helps you track fraud customers and recognize non deliverable addresses, saving users from unnecessary revenue loss. It is an AI based engine which recognizes and flags the high risk addresses with a red and low risk ones with green color, which is quite convenient, to say the least.

Comparison between Razorpay and Instamojo

Razorpay	Instamojo
24/7 tech support and live rep	Does not offer live rep
Built for all MSMEs and caters to individuals as well	Does not support individuals and/or freelancers; only enterprise support
Does not offer SSL support making it less sequre	Secured through Secured Sockets Layer(SSL)
Razorpay Pricing for MasterCard, Debit Card, Visa and net banking is 2%	Pricing for MasterCard, Debit Card, Visa and net banking is 2% + INR 3 and 5% for digital goods
Offers mobile optimization on standard and enterprise version	Does not permit mobile optimization
Permits recurring payments	Does not allow recurring payments
Auto-update feature updates the application with every new mobile wallet update to hit the market	No auto-updating available for mobile wallets
Failed payments are not handled as well	Failed payments are altered into leads and are organised
Does not allow personalised customer interaction	Allows a more personal interaction with customer

Conclusion

To say, one works better than the other would be quite unjust, since both of these applications excel at user specific areas. While Instamojo charges a little more than Razorpay, it also offers SSL security. Moreover, while Razorpay offers mobile optimization for both of its versions, Instamojo gives away gift cards for better customer service. An apt comparison would be that Razorpay can be used for even individual business and freelancing purposes, on the contrary, Instamojo could be slightly more suited to bigger enterprises which demand security.

April 22, 2021