Swiggy, a meal delivery and fast grocery platform, announced that its board has authorised the process of selling and transferring its rapid commerce (q-commerce) business, Instamart, through a slump sale to Swiggy Instamart Pvt Ltd, an indirect, step-down, fully owned subsidiary.
According to the stock filing, on September 23, 2025, the Board of the Company approved the slump sale of the company’s Instamart undertaking. The approval also gave the directors and officers of the company the authority to sign a business transfer agreement (BTA) and other relevant documents to carry out the transaction.
The Slump Sale to be Completed by FY2026
It is anticipated that the slump sale will be finished after the third quarter of FY26. According to the corporation, the sale includes all pertinent assets, liabilities, documents, intellectual property, permits and licences, employees, and contracts. According to a Swiggy representative, Instamart has grown significantly in the last three years.
The brand’s quick-commerce business continued to develop in Q1 of FY 2025–2026, with a 108% year-over-year increase in gross order value. With its gross order value and user base expected to surpass that of Swiggy’s food delivery business in the near future, Instamart has likewise risen from the shadow of the latter to become a stand-alone brand.
While guaranteeing that the listed parent company retains full ownership, the subsidiary structure is intended to assist this growth pace by offering more transparency, operational flexibility, and a tighter strategic focus.
Financial Dynamics of Instamart
Instamart now makes up a considerable portion of Swiggy’s revenue. In FY25, the company’s revenue was INR 2,129.6 crore, or 24.2% of Swiggy’s total revenue. With a negative net value of INR 297.7 crore as of March 31, 2025, it is still bleeding, nonetheless.
On the effective date, the transaction will be carried out at Instamart’s book value of its assets and liabilities. The transfer price will ring-fence Instamart’s operations within a distinct corporate structure rather than reflecting the company’s market potential because its book value was negative at the end of FY25. After the transfer is finished, the subsidiary will give Swiggy a lump-sum cash payment. The reorganisation occurs as listed food-tech companies are increasingly establishing rapid commerce as a stand-alone growth engine.
Since acquiring Blinkit in 2022, rival Zomato has been releasing Blinkit’s financial results on a quarterly basis. In Q1 FY26, Blinkit accounted for about 32% of Zomato’s total revenue, and the company’s losses decreased when measured by contribution margin.
Swiggy may be attempting to offer comparable visibility on its rapid commerce company while maintaining flexibility for future capital raising by establishing a special subsidiary for Instamart. With Zomato, Swiggy, Flipkart, and Amazon expanding their dark store networks and delivery fleets, quick commerce has emerged as the new arena of competition for food tech giants. Despite the category’s explosive expansion, listed businesses are increasingly using corporate structuring as a tool to reassure public market investors due to its high cash burn.
Quick
Shots
•Board approved the move on September
23, 2025, authorising a Business Transfer Agreement (BTA).
•Transaction to be completed by Q3
FY2026, including assets, liabilities, IP, contracts, and staff.
•Instamart’s gross order value grew
108% YoY in Q1 FY26 and may soon surpass Swiggy’s food delivery business.
•Subsidiary model aims to boost
transparency, flexibility, and strategic focus while retaining 100% ownership.
In a block deal on 26 August, BNP Paribas Financial Markets purchased 10.12 Cr shares of Zomato parent company Eternal and sold 2.69 Cr shares of rival Swiggy. According to NSE records, BNP Paribas paid INR 318.1 per share for Eternal shares, making the acquisition worth approximately INR 3,200 Cr.
Block Deal Details: Eternal and Swiggy Share Transactions
The investor also sold 16,083 shares for INR 51.11 lakh in a different bulk transaction. Eternal’s stock ended yesterday’s trading session on the BSE 0.5% down, at INR 317.80. At the end of the session, the market capitalisation of the company was INR 3.06 Lakh Cr.
Due to Ganesh Chaturthi, the stock exchanges are closed today. In the meantime, BNP Paribas sold 2.69 Cr Swiggy shares for INR 430.38 each, resulting in an INR 1,158 Cr block deal. It bought INR 18.54 Cr worth of Swiggy shares in a different bulk transaction.
BNP Paribas’ Recent Moves in Swiggy Stake
Last month, BNP Paribas purchased 3.2 lakh Swiggy shares at INR 381 a share. In the bulk transaction at the time, Citigroup Global Markets sold its shares. It is important to note that Swiggy is down more than 20% this year, whereas Eternal’s shares have increased more than 14%.
Eternal vs Swiggy: Quick Commerce Rivalry Heats Up
The two businesses are currently involved in a fierce fight in the rapid commerce space, which coincides with the bulk deals. In addition to having a duopoly in the foodtech sector, Swiggy and Zomato are investing heavily to gain control of the nation’s quickly expanding fast commerce market.
Blinkit Leading Ahead of Instamart
Blinkit from Eternal now leads Swiggy’s Instamart, but companies like Zepto, Flipkart Minutes, BigBasket, and others are all vying for market share in the majors’ rapid commerce sectors. Eternal and Swiggy are rapidly growing their network of dark stores in order to keep the competition at bay.
As a result, the corporations’ bottom lines have suffered. In the first quarter of FY26, Blinkit lost INR 42 Cr, compared to INR 43 Cr in the same period the previous year. Due to its ongoing investments in Blinkit, even Eternal’s consolidated net profit fell more than 90% to INR 25 Cr from INR 253 Cr in Q1 FY25.
In a similar vein, Swiggy’s net loss increased 96% from INR 611 Cr in the previous quarter to INR 1,197 Cr in the June quarter. In the first quarter of FY26, Instamart’s loss was INR 797 Cr, nearly three times the INR 280 Cr loss from the same quarter the previous year.
Due to fierce competition in the market, BigBasket, a fast commerce platform supported by Tata Digital, witnessed a decline in yearly income in the fiscal year that ended in March 2025. BigBasket’s B2C division, Innovative Retail Concepts, had a 3% decline in turnover from INR 7,885 Cr in FY24 to INR 7,673 Cr in FY25, according to Tata Sons’ annual report.
Revenue and Losses: BigBasket’s FY25 Financial Snapshot
Additionally, their net loss rose 46% from INR 1,267 Cr to INR 1,851 Cr the year before. Supermarket Grocery Supplies, BigBasket’s B2B division, had a more dramatic 7% decline in revenue from INR 2,391.8 Cr in FY24 to INR 2,227 Cr in the year under review. Its net loss, however, decreased by 20.2% from INR 128.1 Cr in the prior fiscal year to INR 102.2 Cr in FY25.
BigBasket was first established in 2011 as an Indian online grocery delivery service. Through its digital division, Tata Digital, the Tata Group purchased the majority of BigBasket in 2021. In order to meet the growing demand for quicker deliveries, BigBasket later changed its focus to quick commerce by developing BBNow, which aims to deliver groceries in urban areas in a matter of minutes.
BB Now Faces Off Against Blinkit, Zepto, and Instamart
In the rapid commerce market, it is currently up against severe competition from companies like Blinkit, Zepto, and Swiggy Instamart. The network of dark stores is being rapidly expanded by the three fast commerce majors.
Anish Srivastava, SVP of Blinkit, stated last week that he anticipates the number of rapid commerce dark establishments in the nation to increase to between 15,000 and 20,000 within the next two years. Older businesses, though, are vying for market share in this expanding industry.
Even though Reliance hasn’t had much success in the market thus far, it still uses Reliance Retail locations and opens dark stores. Amazon and Flipkart, two of the biggest online retailers, are also testing their fast commerce services across the nation.
Bigbasket’s wide range of private label products may provide it a competitive advantage over the rapid commerce heavyweights. With over 40% of sales coming from private label products like Fresho, BB Royal, and Tasties, BigBasket has made these brands the cornerstone of its business.
Essentials including staples, produce, meats, snacks, and even seasonal gifts are included in this line of in-house goods. Even with slotted delivery models, the platform has maintained a high client retention rate of over 50% thanks to this focus.
With the belief that quality and brand recognition may outperform speed alone in India’s changing grocery battles, the company is also extending private labels into occasion-based and impulse-led items in an effort to open up new revenue streams.
The popular food and grocery delivery service Swiggy is closing Minis, an online shopfront for creators and small businesses, in order to concentrate more on its key pillars of rapid commerce and food delivery while closing non-core enterprises.
According to information obtained by a media outlet, the corporation has informed vendors that the service will be ended by August 10. Before the deadline, sellers are urged to finish any outstanding orders, take payouts, and shut down their stores.
In late 2022, Minis was launched to allow retailers to create basic internet shopfronts without having to pay commissions or create a website. Merchants might use social media to advertise their shopfronts, handle payments and delivery, and display goods and services.
To facilitate discovery, Swiggy also briefly included Minis stores in its main app. Minis was a component of Swiggy’s larger goal to develop software-as-a-service (SaaS)-style solutions for independent sellers and small enterprises.
Over the years, the company has experimented with a number of merchant-facing services, like Swiggy Genie, to facilitate hyperlocal trade. One of the rare attempts to give retailers complete control over their shopfronts and branding was Minis.
Reasons for the Closure
Similar to solutions like Linktree, Swiggy redesigned the offering in 2024 to serve as a “link in bio” landing page for businesses that prioritise Instagram or WhatsApp. Minis soon lost its presence in the Swiggy ecosystem.
The change put Minis in direct conflict with native shopfront capabilities on platforms like Linktree, Dukaan, and Meta. Minis remained a free solution designed for sellers that mostly relied on social media for reach and discovery, in contrast to Shopify or Dukaan, which provide more extensive integrations for inventory, customer data, and marketing.
Regarding the withdrawal, Swiggy has not made a public statement. Minis’ closure coincides with Swiggy’s intention to concentrate on its core services, which include meal delivery and fast commerce (through Instamart), during a period when industry-wide attention is still firmly focused on operational scalability and profitability.
Swiggy has been methodically closing its non-core operations as part of this transition. It has closed its meat marketplace, InsanelyGood (its premium grocery platform, which merged with Instamart), Swiggy Genie (its pick-up and drop service), and Handpicked (an experimental gourmet grocery vertical) throughout the last two years.
Focusing More on its Core Domain by Adding New Services
Using its Eco Saver mode, Swiggy’s new INR 99 Store on the main app offers single-serve items for a fixed INR 99 with free delivery. The new category, which is active in more than 175 cities, is aimed at frequent, cost-conscious users, particularly students and Gen-Z consumers.
Additionally, Swiggy has been rapidly growing its food and basics delivery vertical, Instamart. Instamart increased the number of its locations from 705 to 1,021 in the January–March quarter (Q4 FY25) by adding 316 dark stores.
Previously, the company was only adding 50 to 100 outlets a quarter, so this represents a significant boost in the pace of expansion. Swiggy’s decision to leave Minis highlights its larger plan to focus operations on high-volume, high-frequency categories in an effort to create a more streamlined and lucrative company.
People’s eating habits have changed significantly, specifically because of the lockdown. People become more familiar with ordering food online from the convenience of their homes. Two players, Zomato and Swiggy, dominate the Indian food delivery industry.
Food delivery businesses got paced during the lockdown period. According to the research report of the ETC group, Swiggy is the ninth biggest food delivery company in the world, and Zomato is the tenth biggest.
Both these companies are adopting and experimenting with new things to dominate the market. So here we are with the full analysis to let you know who will win the food delivery race.
The Indian food delivery industry was valued at $156.75 billion in 2024, which is growing at a 10.7% CAGR every year and is expected to reach around $173.57 billion by 2025. Since the growth is not steady and it fluctuates depending on various factors, it is still one of the fastest-growing industries in India.
The industry has shown tremendous growth over the past couple of years. The main reasons behind the growth are as follows.
Annual Revenue of Swiggy and Zomato (FY2022 – FY2024)
Swiggy Vs Zomato: The Ultimate Comparison
Feature
Swiggy
Zomato
1. App Interface
Simple, fast, user-friendly
Fun, witty, review-rich
2. Delivery Speed
Fast & reliable
Varies, often slower
3. Pricing
More discounts, value deals
Premium rates, Pro needed
4. Market Reach
Strong in smaller cities
Dominates big metros
5. Food Options
Wide range + groceries (Instamart)
Fine dining + Blinkit partnership
6. Customer Support
Fast, helpful chat support
Slower, slightly delayed responses
7. Subscription Plans
Super: Free delivery, no surge
Pro: Dine-in perks, fewer offers
8. Marketing Style
Aggressive, influencer-driven
Witty, meme-based, community-first
Swiggy Vs Zomato: The Ultimate Comparison
Innovations of Zomato
Zomato always strives for different innovative stuff to improve customer experience. Some innovations are the next level try, which has the capabilities to disrupt the market. Let’s have a closer look at what Zomato has done so far to stay ahead in the food delivery race.
Zomato Hyperpure
Swiggy vs Zomato – Hyperpure by Zomato
Hyperpure is one of Zomato’s initiatives to provide fresh and high-quality ingredients to restaurants. Restaurants can choose from 1200+ ingredients and kitchen products, which will be directly delivered to the restaurant’s address. Now, there is no headache for restaurant owners buying kitchen commodities for daily use.
For product outsourcing, Zomato has a network of professionals that includes farmers, mills, producers, and processors. Sellers on Hyperpure are verified and only those sellers are appointed who are looking for a long-term partnership.
10-min Delivery by Zomato Instant
Swiggy vs Zomato – 10 min Delivery by Zomato Instant
According to Zomato, sorting restaurants by delivery time is the most used feature in the app. This shows that customers want quicker delivery; they don’t want to wait. Zomato recognized this and launched Zomato Instant, which is a 10-minute food delivery service for restaurants.
After listening to Allforthis, you might think that Zomato is putting extra pressure on its delivery partners and restaurant partners, but it’s not like that. According to Zomato, their delivery partners are not informed about the promised delivery time, nor are they penalized for late delivery.
All this delivery works on a demand prediction algorithm. There is a network of finishing stations located near the high-demand area for the fulfillment of each order.
Ordering legendary and famous foods from any state to your home is the concept introduced by Zomato. Now you can order biryani from Hyderabad and rasgullas from Kolkata, and they will be delivered to you the next day. ‘Intercity Legends’ is a way to enjoy iconic dishes from different cities and states.
‘Intercity Legends’ is still in the pilot stage, but the response is extremely good. It is available for selected customers in Gurgaon and some parts of South Delhi. But the innovative step taken by Zomato to bring iconic of different states to our doorstep is appreciable.
Your order reaches you via a flight with proper packaging; there is a proper logistics system designed to deliver the order to you within the given time.
Voice Instructions for Delivery Location
Mapping in India is not that precise, and sometimes, it is hard to find locations based on written delivery addresses. Zomato, which always tries to enhance user experience, brings a new feature in its app that allows users to provide voice instructions for directions to their homes.
To use this feature, you need to click on the delivery direction tab and then hold the record button to give the information related to your delivery location. This feature is helpful because sometimes delivery partners face issues in finding the delivery location, and they need to call the customer, which ultimately delays the delivery and leaves a bad taste in customer satisfaction.
Street food is the best, cheapest, and most tasty alternative we prefer over restaurants. Sometimes we are used to eating food from any street vendor and often say, ‘Chal kallu ke chhole bhature khane Chalte hai.’ These street vendors suffered a lot during the lockdown period.
Zomato, in collaboration with the Government of India, started an initiative to bring this street vendors onto its platform. The government launched the Prime Minister Street Vendor’s AtmaNirbhar Nidhi scheme (PM SVAnidhi scheme) to provide working capital loans and increase digital payments for these vendors.
So far, Zomato has onboarded approximately 965 street vendors on its platform across different cities like Vadodara, Bhopal, Nagpur, Jabalpur, and Ludhiana.
Zomato AI
Swiggy vs Zomato – Zomato AI
Zomato, a top food delivery company, has launched an AI-based customer support tool called Nugget. This new step is part of the company’s plan to use more technology and reduce manual work. Zomato, a top food delivery company, has launched an AI-based customer support tool called Nugget. This new step is part of the company’s plan to use more technology and reduce manual work. As a result, Zomato has let go of 600 customer support employees.
The goal of Nugget is to make customer service faster and more efficient. With AI growing quickly, more companies like Zomato are now choosing smart bots to handle customer queries instead of relying only on human staff.
This move shows Zomato’s focus on using advanced technology to improve how they work and help customers. It also points to a big change in the food tech industry, where automation and AI are becoming the new normal for better service.
The goal of Nugget is to make customer service faster and more efficient. With AI growing quickly, more companies like Zomato are now choosing smart bots to handle customer queries instead of relying only on human staff.
This move shows Zomato’s focus on using advanced technology to improve how they work and help customers. It also points to a big change in the food tech industry, where automation and AI are becoming the new normal for better service.
Earlier, Zomato launched something super cool called Zomato AI, and it’s like having a foodie friend in your pocket! The best part? It can do many things simultaneously, making it a multitasking food guru.
Let’s say you’re craving a specific dish. Well, Zomato AI can show you a list of all the places around you that serve exactly what you’re hankering for. And if you’re feeling indecisive about what to order, no worries! Zomato AI can suggest popular dishes or great restaurants to make your decision a breeze.
But what makes it even cooler is how you can chat with it just like you would with a friend. You can send multiple messages, and Zomato AI responds almost instantly, making the whole experience smooth and natural, unlike other AI things that only handle one message at a time. Zomato AI is like your foodie BFF, ready to help you out with any food-related question you throw at it.
Swiggy is also not behind in the race for innovation; Swiggy has taken various steps to improve its delivery services and user experience.
AI to Improve Delivery Services
Swiggy is using AI to enhance user experience across its platform. Its AI-powered neural search allows users to find food and groceries in a conversational way, offering personalized recommendations. For dining out, Swiggy is developing a generative AI-based Dineout bot that helps users discover restaurants based on their preferences. Additionally, the company is building AI-driven tools to support its network of restaurant and delivery partners, streamlining operations and improving service quality.
Swiggy is using AI technology to fill the loopholes present in the different stages of delivery. Swiggy has improved its AI to the extent that delivery executives can’t change their status to ‘Arrived’ before they reach the restaurant. Everything is connected with GPS for location tracking to ensure transparency.
Data is the fuel for today’s world, and this company is leveraging it very efficiently. AI is used for the future prediction of orders, customer behavior, and interaction with the help of previously available data.
With the help of AI, Swiggy provides a personalized list of restaurants based on your previous order, reviews, search, and interaction. It also recommends different dishes that you are most likely to order.
The first membership program launched by Swiggy was Swiggy Super in 2018, which provides free delivery on restaurant orders. Since then, Swiggy has launched different services, like Instamart and Swiggy Genie, to boost its quick commerce.
So, despite installing the different apps and using these services separately, Swiggy has integrated all these services under one roof called Swiggy One. Now, users have to install only one app, which is Swiggy, create only one account, and buy only one membership plan offered by Swiggy.
Just by using one app, users can order food from the restaurant, buy groceries using Instamart services, and deliver anything with Swiggy Genie. Benefits like discounts and free delivery can be availed by membership users.
Swiggy One
Delivery by Drone
Zomato vs Swiggy – Swiggy Delivery by Drone
The food-tech space in India is going through a revolution phase. Swiggy is working on providing delivery using drones, and multiple pilots are conducting tests to make this concept operational. The whole concept revolves around transferring the goods from the dark stores to the nearest seller location of the customer.
Garuda Aerospace commenced the first trial in Delhi-NCR and Bengaluru to use drones for grocery delivery. Based on the performance of the first trial in Bengaluru and Delhi-NCR, Swiggy will conduct a second trial with ANRA technology, Techeagle, and Marut drone tech.
Multimedia Card Insights: Enhanced User Experience
Providing a better Customer Experience is the way to build long-term trust among customers. Today, companies are doing so many things to enrich the user experience on their platforms. They know very well that a bad user experience will directly lead to a decrease in customer base.
Swiggy has launched a new innovative multimedia card insights, which is a new way to showcase the product overview. Images and Lottie animations are old; things have changed in this new era. In this new multimedia card, informative videos are used to show the product’s features.
Swiggy, the food and grocery delivery service, has introduced a new feature called Pocket Hero. It’s like a money-saving sidekick for users who want to spend smart. It’s being tested in Delhi, giving you extra cashback and discounts of up to 60% on food orders from specific restaurants. You can enjoy these benefits at five places: Pink Box, 34 Chowringhee Lane, Cold Love Ice Cream, The Chai Story, and Chai Chapter.
“Pockethero aims to make food delivery accessible to a set of users who today may find online food delivery less value for money … Pockethero delivers the best of discounts from our partner restaurants and gives free delivery on top of it to give our customers a taste of convenience without having to think much about their pockets,” said Sidharth Bhakoo, VP, National Business Head at Swiggy.
Figure Overview: Zomato vs Swiggy
Zomato Vs Swiggy
Facts
Zomato (Eternal Ltd)
Swiggy
Number of Restaurants
~3.14 lakh partners
2.5 lakh+ partners
Cities Covered
800+ cities
700+ cities
App Downloads
100 million+
100 million+
Number of Employees
7,331 employees
5,401 employees
Revenue (FY24)
INR 7792 crore
INR 6082 crore
Total Funding Raised
$3.4 billion
$3.8 billion
Google App Rating
4.7 / 5
4.4 / 5
Marketing of Zomato
Zomato’s top-notch marketing strategy always supports its presence in the market. The food delivery industry has never been so interesting, but things have changed now. Let’s have a look at some of the popular marketing of Zomato.
Zomaland
Swiggy vs Zomato – Zomaland by Zomato
Zomaland is a carnival consisting of the best restaurants, powerful performances, amazing attractions, and a plethora of other events, making this a food festival.
Started in 2019, this food carnival of Zomato became successful by hosting 1.5 lakh+ visitors, 300+ restaurants, and serving more than 3.5 lakh dishes. Many famous artists like Badshah, Hardy Sandhu, Divine, and many more were reported to perform in order to entertain the visitors.
Now, Zomaland season 2 has arrived with full energy in cities like Pune, Ahmedabad, Mumbai, New Delhi, Kolkata, Bengaluru, and Hyderabad. This marketing event by Zomato is one of the most popular and successful.
Meme and Creative Marketing
Swiggy vs Zomato – Zomato Creative Marketing
Meme and creative marketing of Zomato are the best in the industry. If you look at the social media handle, you will find so many creative marketing memes that connect with the audience and, interestingly, convey the message.
Paid Advertising Campaigns
While paid advertising is typically a short-term marketing approach, its impact on maintaining engagement cannot be overlooked. Zomato strategically utilizes paid advertising, complementing its organic optimization efforts to enhance brand visibility in search results. The key to Zomato’s advertising lies in audience retention.
Employing Google Ads, Zomato precisely targets specific customer segments. These paid ads, seamlessly integrated with organic results, enable the brand to reach a broad spectrum of keywords that might be challenging through organic efforts alone. Zomato’s marketing campaigns predominantly involve paid advertisements, serving as a proactive means to connect and sustain engagement with their audience.
Marketing of Swiggy
Zomato vs Swiggy – Why is This a Swiggy Ad?
The marketing campaign is an integral part of Swiggy; it gives neck-to-neck competition to its biggest rival, Zomato. Swiggy’s recently launched marketing campaign is the best example of it.
Why is this a Swiggy ad? It is a marketing campaign introduced by Swiggy in which you have to answer, ‘Why is this a Swiggy ad?’ After looking at the picture published by Swiggy.
This marketing move grabbed the attention of many customers because of the challenge they had given. Swiggy also announced Rupees 1 lakh worth of Swiggy money to the person who gave the right answer.
Approximately 800,000 people participated online with their theories behind the campaign, making it one of the most successful Swiggy user-generated campaigns. The question “Why is this a Swiggy ad?” was one of the most searched topics on Google that week.
Email and Social Media Marketing
Zomato vs Swiggy – Email and Social Media Marketing
Regularly engaging with its customer base, Swiggy employs dynamic email campaigns featuring captivating graphics, catchy slogans, and irresistible deals. The brand strategically enhances its email content, especially during major events like the Indian Premier League, the World Cup, and the Olympics, entertaining and ensuring relevance and heightened consumer interest during these periods.
Across various social media platforms, Swiggy maintains a robust presence. Their innovative use of hashtags, such as #EarnYourCheatMeal, #NoOrderTooSmall, and #EatYourVeggies, exemplifies the brand’s creativity in connecting with its audience. Swiggy leverages humor in posts, cleverly weaving current trends into content that entertains and aligns with the company’s services and vision. This multi-faceted approach reflects Swiggy’s commitment to staying dynamic, entertaining, and closely connected to its customers.
PPC Advertising Strategy
Swiggy, the big food delivery company, is good at using online ads. They choose specific words (like “food delivery near me”) that people often type when looking for food. They also use catchy phrases for specific cravings, like “midnight chicken delivery.” Swiggy shows its ads to the right people by avoiding words that don’t match, like “homemade food.”
Their short and clear ads talk about quick delivery and good deals. They create a feeling of urgency, like saying, “Order now!” Swiggy makes ordering easy by designing its website and app to be simple and quick, especially on phones. They even suggest dishes based on what you might like. Swiggy doesn’t use the same ads everywhere; they change them for Google, Facebook, and others, depending on where people are looking. They also test different ads to see what works best and keep improving. Swiggy also does things like reminding people about their orders or making special holiday ads. They work with popular restaurants and influencers to reach more people and make their brand trustworthy.
Conclusion
In the competitive landscape of food delivery services, the Swiggy vs Zomato comparison reveals interesting dynamics. Both companies excel in delivering quality food, but Zomato currently holds a stronger position in terms of market share, marketing strategies, innovation, and successful acquisitions. On the flip side, Swiggy takes the lead in prioritizing the well-being of its delivery executives, a crucial factor contributing to heightened consumer satisfaction. Zomato or Swiggy which is better, depends on what you prefer—faster delivery and groceries with Swiggy, or detailed reviews and a fun app with Zomato. The Swiggy vs Zomato debate showcases the nuanced strengths of each, with Zomato dominating certain business aspects while Swiggy takes a commendable lead in ensuring the welfare of its delivery workforce.
FAQs
What are the top 3 food delivery apps?
The top 3 food delivery apps in India are Zomato, Swiggy, and Domino’s.
Is Swiggy successful in India?
Yes, Swiggy is considered a successful startup in India. Regardless of its rough path, it has successfully created a great example in the market for other startups to learn from.
Swiggy or Zomato which is best?
Choosing between Zomato and Swiggy depends on your priorities. Zomato shines in restaurant discovery and reviews, while Swiggy excels in delivery speed and interface. Ultimately, the “best” depends on what matters most to you: food research or swift delivery.
Is Swiggy losing to Zomato?
As for the insights shared by Jefferies, the gross value of Swiggy’s food delivery operation in the first half of 2022 was $1.3 billion, whereas Zomato recorded $1.6 billion of the order value for its food delivery operations. From this, it can be estimated that Swiggy has lagged at several points to Zomato. However, the real winner is still a debatable topic.
Is Swiggy ahead of Zomato?
Both companies are fierce in their competition. When we talk about gross value, Swiggy lagged behind Zomato. However, with the acquisition of a quick commerce platform, Blinkit, Swiggy crossed Zomato in the quick commerce space to capture all e-commerce markets and move ahead of Zomato.
According to reports, the Confederation of All India Traders (CAIT) has demanded that a “luxury tax” be applied to all transactions made through online marketplaces. The traders’ organisation suggested enforcing the levy under the goods and services tax (GST) regime, according to a media report.
The remarks were made in New Delhi at CAIT’s national colloquium on the subject of “the cruel face of quick commerce and e-commerce”. In order to safeguard the interests of small firms, CAIT’s secretary general emeritus Praveen Khandelwal allegedly advocated for the establishment of new policy mandates to “immediately enforce” FDI laws for the e-commerce sector, especially rapid commerce.
After careful consideration, the Indian government has nearly finished draughting the e-commerce policy, according to Khandelwal. CAIT believes that in order to protect the nation’s retail democracy, the time has come to enact the e-commerce policy and e-commerce regulations under the Consumer Protection Act.
Traders Body to Submit Recommendations to Ministries
The traders’ group declared that it will make suggestions to the ministries of consumer affairs and commerce. These recommendations will highlight the difficulties faced by retail dealers as a result of the fast commerce platforms’ explosive growth.
CAIT members claimed at the conclave that wealthy rapid commerce platforms are expanding in major cities and using aggressive discounting strategies to corrupt the retail industry. They said that small mom-and-pop store owners are being forced to close as a result of this.
Khandelwal went on to say that although rapid commerce is a brand-new industry, there is currently no regulatory framework in place. The body asks the government to establish a separate regulatory agency for digital commerce that will oversee both rapid commerce and e-commerce platforms.
Additionally, CAIT recommended the government outlaw inventory-led online marketplace models. The Centre should also create regulations that guarantee online platforms can only offer products to final consumers through third-party vendors.
In addition, the trade association stated that its affiliate groups, including the All India Mobile Retailers Association (AIMRA) and the All India Consumer Products Distributors’ Federation (AICPDF), will approach the human rights commission to guarantee the “well-being” of gig workers.
In order to establish accountability and supervise e-commerce and quick-commerce platforms, CAIT has recommended the establishment of an independent regulatory authority.
Quick Commerce Changing the Dynamics of Online Shopping
The development occurs at a time when rapid commerce platforms have revolutionised online shopping in India by establishing new standards for convenience and speed.
In fiscal year 2023-24 (FY24), the three fast commerce majors—Zomato-owned Blinkit, Swiggy Instamart, and Zepto—recorded a combined top line of $1 billion. While Amazon, Nykaa, and Myntra are also testing similar products, e-commerce powerhouse Flipkart also entered the rapid commerce space last year with Minutes.
Group CEO and co-founder Sriharsha Majety told a media outlet that Swiggy, a food and grocery delivery service, plans to release its rapid commerce offering, Instamart, as a stand-alone app as part of its multi-app strategy in response to changing consumer preferences.
Instamart will undoubtedly be available on the main Swiggy app. The business is aiming to target clients who are solely interested in a specific offering by releasing a different app. This strategy is similar to that of Chinese internet giants like Meituan and Alibaba, who combine a single app with a number of stand-alone apps designed for particular use cases.
Swiggy is taking a zero-based approach to the market and is operating in an unknown area. Cross-pollination continues to have a significant impact on the Swiggy app thanks to its integrated membership program, card, etc. However, Swiggy co-founder and group CEO Sriharsha Majety told a media outlet on January 9 that Instamart has the ability to surpass food delivery in terms of user base.
Swiggy developing several applications isn’t necessarily a novel tactic, Majety continued. The business has never referred to itself as a superapp. According to him, it is expanding on its strategy of having Supr Daily, Insanely Good, and Dineout as distinct apps.
App to go Live in Few Weeks
In a few weeks, a different Instamart app will launch. Majety added further, “In the early years, we did not see a world with more than 150 million users. Thanks to rapid commerce, we’re now looking at 300–500 million users.”
75 cities now have Instamart, along with new categories. Items are selling more and more when more categories are added. However, even for the rapid commerce category, the organisation has only completed 5–10%. Majety further stated that if fast commerce is to surpass the food delivery industry in terms of user base, the brand wants to gain an early understanding at the 5-10% stage.
According to Majety, the company’s plans for separate apps won’t have a big impact on its efforts to improve consumer recall. With this choice, the corporation is rarely making any new ground. There are numerous templates and businesses, and launching a distinct app is not a particularly novel experience. It is the same tool that customers are familiar with in a certain industry.
Continue to Roll More Apps
Snacc, Instamart, and Dineout will remain separate apps, according to Swiggy, but they will also coexist with the main app. According to media reports, Swiggy plans to release Pyng and another app for Rare in addition to these four.
It makes sense for Rare to be a stand-alone app given its extremely specialised user base, which, according to a media report, will only make up a small portion of Swiggy‘s total user population. With its most recent launch, Pyng, Swiggy will provide carefully chosen professional services like yoga instructors, certified public accountants, and more. Yello was the original name of Pyng, but Swiggy has chosen to change the product’s name. Justdial and Pyng are comparable, but Pyng takes a more targeted approach.
