Facebook Inc is a social media giant which is based in the United States of America. The social media platform is available in around 111 languages and has a presence in almost every country around the globe. It was launched in the year 2004 and has around 2.8 billion monthly active users.
Facebook acquired Instagram in the year 2012. Instagram was founded in the year 2010 as a photo and video sharing platform. As of 2021, Instagram has around 1.074 billion users worldwide. The 71% of the users of Instagram is expected to be below the age of 35.
Instagram had introduced a new feature called Reels videos which is a short video sharing feature in the platform. Reels videos had gained a lot of popularity in India as it was introduced at the right time when the most popular short video platform in the country TikTok was banned by the government.
The growth of the short video feature Reels videos has let Facebook to take the next step in monetizing Instagram Reels. From Ads in Instagram Reels to introduction of new features like Sticker Ads, Let’s look at how Facebook is planning to monetize its Instagram Reels Videos platform.
On 22 April 2021, Facebook Inc had announced that it is planning to start testing the ads in its Instagram platform in the reels section. In the first stage, Facebook said it will concentrate on the countries such as Australia, Germany, Brazil and India.
It will be a step taken by Facebook to generate revenue from its short video platform. India is considered to be one of their fast-growing social media platforms and this is a step taken by Facebook to try to capitalize on its popularity in India.
Instagram Reels
Carolyn Everson, the Vice President of Facebook’s global business group said in an interview that the introduction of ads is an indication of how strong momentum Facebook has for its Reels platform in the country. However, Carolyn Everson did not share any usage metrics of the Reels.
Facebook had said that compared to other contents, The Ads on Reels are planned to be as long as up to 30 seconds and the users will have an additional feature that will let them skip the Ads according to their choice.
On 22 April 2021, Facebook had also announced that it will let the advertisers to select video content based on certain categories on which they would want to place their ads on. Some of the categories would include fitness and health, videos for children, animals and pets, workouts, etc.
Carolyn Everson says that this step from Facebook is a big deal for the marketers.
In India, Facebook has plans to test various other features and one among them would be to provide a feature for the content creators to share their Reels videos on their Facebook accounts as well.
Facebook also has plans to introduce a new feature and begin the testing of it. The new feature of Facebook is Sticker Ads for the stories posted on Facebook. The social media giant has plans to introduce and test this feature in the coming weeks.
Sticker Ads will let the brands to create a sticker that will be based on their product or anything related to the brand. The influencers or social media promoters will be able to place those stickers on their story. Any sales which are made through these sticker Ads placed by the influencers can be claimed by them to get a percentage of the sales.
This new feature will be a strategy by Facebook to provide a platform for the influencers and social media content creators to earn money directly from their fans and followers. It is similar to the way the influencers and social media creators are making money through the platforms such as Clubhouse which is an audio chat app and Patreon which is a membership site.
Advertisers commonly use Facebook to help them target their market based on their interests. The platform helps them find their target market. This new feature will be a great effort from Facebook’s side to let the brands advertise their contents along with creating them. This will be considered as one of the biggest moves by the social media giant.
We will be able to see a lot more newer features that will be introduced by Facebook in a short period of time. This is one of the first steps taken by Facebook to help and improve the brands and the influencers in their platform.
Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms.
We can see a lot of promotions on the social media platforms by the top celebrities and athletes. Let’s look at the article to understand how much these top athletes charge for brand endorsements.
Cristiano Ronaldo is a Portuguese football player. He plays for the football club Juventus and is the captain of the Portugal National Football team. Ronaldo is often considered to be the best player in the world and is addressed as one of the greatest players of all time.
Cristiano Ronaldo has 276 million followers on Instagram and he receives an amount of USD 750,000 per promotion on Instagram.
Cristiano Ronaldo
Neymar JR
Neymar Da Silva Santos Junior is a Brazilian International footballer. He plays for the football club Paris Saint-Germain (PSG) and also for the National Football team of Brazil. He is one of the best players in the world.
Neymar has around 148 million followers on Instagram and he receives an amount of USD 600,000 per promotion on Instagram.
Neymar JR
Lionel Messi
Lionel Andres Messi is an Argentine International Footballer. He is the captain of the famous football club Barcelona and Argentina national team. He holds the record of most goals ever scored by a single player. He is also considered as the best player in the world and is addressed as one of the greatest players of all time.
Lionel Messi has 195 million followers on Instagram and he receives an amount of USD 500,000 per promotion on Instagram.
David Robert Joseph Beckham is a former Footballer. He has played for various clubs which include Manchester United, Real Madrid, Paris Saint-Germain, etc. He was also part of the national team of England. David Beckham has 65.7 million followers on Instagram and he receives an amount of USD 300,000 per promotion on Instagram.
David Beckham Instagram
Gareth Bale
Gareth Frank Bale is a Welsh International Footballer. He plays for the club Tottenham Hotspur and he plays for the Wales National Football team as well. Gareth Bale has 43.7 million followers on Instagram and he receives an amount of USD 185,000 per promotion on Instagram.
Gareth Bale
Zlatan Ibrahimović
Zlatan Ibrahimović is a Swedish International Footballer. He plays for the football club Milan and for the Sweden National Football team. He is known as the best strikers of all time. Zlatan Ibrahimović has 47 million followers on Instagram and he receives an amount of USD 175,000 per promotion on Instagram.
Luis Alberto Suarez Diaz is a Uruguayan International Footballer. He plays for the Spanish football club Atletico Madrid. He also plays for the National Football team of Uruguay. He is one of the best players of his generation and one of the most expensive players in the history of football.
Luis Suarez has 40.1 million followers on Instagram and he receives an amount of USD 150,000 per promotion on Instagram.
Luis Suarez
Conor McGregor
Conor Anthony McGregor is an Irish Professional Mixed Martial Artist and a boxer. He is a former Ultimate Fighting Championship (UFC) lightweight and featherweight champion. He has 39.6 million followers on Instagram and he receives an amount of USD 125,000 per promotion on Instagram.
Conor McGregor
Virat Kohli
Virat Kohli is the only Indian Athlete in the top 10 list of the most paid athletes for Instagram posts. Virat Kohli is the Captain of the Indian Cricket Team and is one of the best cricketers in the world. He is considered to be one of the best contemporary batsmen in the world. Virat Kohli has 108 million followers on his Instagram and he receives an amount of USD 120,000 per promotion on Instagram.
Stephen Curry is an American professional basketball player. He plays for the Golden State Warriors of the National Basketball Association (NBA). He has been regarded as the greatest shooter in the history of NBA.
Stephen Curry has been named twice as the most Valuable player of NBA. Stephen Curry has 33.3 million followers on Instagram and he receives an amount of USD 110,000 per promotion on Instagram.
Stephen Curry
FAQ
Who is the richest athlete ever?
Michael Jordan, a former 6-time world NBA champion has received unbelievable endorsement deal from prime sportswear companies like NIKE, Chevrolet, among others and is one of the richest athlete.
Who is the richest sportsman 2020?
Roger Federer, is the richest sportsman of 2020 with a net worth of $106.3 million.
What sport gets paid the most?
Basketball is the highest paid sport with an Average Salary of $4.9 million.
Conclusion
The above is the list of top athletes who are earning the most through Instagram.
Since the IPL season 14 has been started all the key players in the tournament has started to gain certain popularity. Here are the earnings of some of the key cricketers that they receive through their Instagram posts.
Virat Kohli is the captain of the Indian Cricket team. Virat Kohli has a massive number of followers on Instagram which is around 108 million. He is expected to be earning around INR 2 crores per sponsored post on Instagram and INR 3 crore per video promoting a brand. Virat Kohli is also the captain of Royal Challengers Bangalore (RCB).
Virat Kohli Instagram Charge
Virat Kohli is the 66th richest sportsman in the world according to the Forbes 2020 rich list. It is estimated that the Indian cricket Captain has earned almost INR 172 crore in the past one year. Out of which around INR 17 crore is expected to be earned through Salary and winnings, the rest INR 155 crore is expected to be made through endorsements.
Mahendra Singh Dhoni
Mahendra Singh Dhoni is the former captain of the Indian Cricket team. Mahendra Singh Dhoni has 32 million followers on Instagram. He is expected to be earning around INR 88 Lakhs per sponsored post on Instagram and around 1.3 crores for each video posted to promote the brands. He is currently the captain of Chennai Super Kings (CSK).
MS Dhoni Instagram Charge
Rohit Sharma
Rohit Sharma is the captain of Mumbai Indians and is one of the key players of Indian cricket team. He is expected to be earning around INR 42 Lakhs per sponsored post on Instagram. Rohit Sharma has around 18.2 million followers on Instagram.
Hardik Pandya is one of the key players of Mumbai Indians as well as Indian cricket team. He is expected to be earning around INR 36 Lakhs per sponsored post on Instagram. Hardik Pandya has around 17.5 million followers on Instagram.
Hardik Pandya Instagram Charge
Suresh Raina
Suresh Raina was one of the most important players of the Indian cricket team and is also part of the Chennai Super Kings team. He is expected to be earning around INR 34 Lakhs per sponsored post on Instagram and around INR 51 Lakhs for each video posted to promote the brands. Suresh Raina has around 15.3 million followers on Instagram.
Suresh Raina Instagram Charge
A.B. De. Villiers
A.B. De. Villiers is one of the highest paid International cricketers currently playing in the IPL. He is one of the most important player of South African cricket team as well as Royal Challengers Bangalore. A.B. De. Villiers is expected to be earning around INR 32 Lakhs per sponsored post on Instagram. A.B. De Villiers has around 13.6 million followers on Instagram.
David Warner is also one of the highest paid International cricketers who is currently playing in the IPL. He is also one of the most important players of the Australian cricket team as well as the former captain of Sunrisers Hyderabad (SRH). David Warner is expected to be earning around INR 12 Lakhs per sponsored post on Instagram. David Warner has around 6 million followers on Instagram.
David Warner Instagram Charge
FAQ
How much does Virat charge for Instagram?
Virat Kohli currently has over 100m followers on Instagram and he is paid around Rs 1.35 to 2 crore fees for sharing sponsored posts.
Who is the richest influencer?
Sommer Ray is an influencer who has over 24 million Instagram followers, and has a net worth of $3 million. The 23 year old’s niche is fitness, and some of her most popular posts are her workout videos.
Who is the highest paid celebrity on Instagram?
Kim Kardashian is the highest paid celebrity on Instagram with 175.5 million followers.
Conclusion
These are the list of the cricketers and the amount they receive through their Instagram posts and videos.
Hashtags are a kind of metadata tags used on Social media platforms, which let users apply a user-generated tag to the content. When it comes to social media marketing, brands heavily rely on Hashtag marketing. To increase their reach among an increasingly global market, more brands use social media analytics tools to use Hashtag marketing strategy. Here we have listed a few effective Hashtag strategies.
From the social media trends to reality TVs, hashtags are everywhere these days. The main purpose of a hashtag is to make it easier for others to find the content on a particular topic on social networks. People always use them on their Instagram, Twitter, Facebook, etc. Some people even use it on WhatsApp too, where it has zero value. But why startuphashtags are important? Let’s see what they are, why hashtags for business growth are important for your business and some strategies to use them.
So, here is a complete guide on hashtag marketing and how trending hashtags can be used for marketing purposes.
Very popular on almost all the social media nowadays, hashtags are used to provide the keyword of interest and facilitate to search for it easily. You can directly search for any hashtag just by clicking on it on almost all the social media platforms. The pound sign (#) creates any keyword into a searchable link. Technically, the hashtag is a type of metadata used on social media networks that convert any keyword into a searchable link making it easy for others to search other data or post having the same tag. It also makes it easy for others to find your post.
Importance of Hashtags
Using hashtags improve your social media presence as when you use a trending hashtag, people will see your post too. Moreover, it increases your online viewability as social media marketing hashtags make it easy for the bots to categorize you.
Promotion
Hashtags promote your content for free. If you use a good hashtag, people will find you with no efforts. Instagram’s algorithm even shows new content to the users in their explorers’ feed. However, it is not necessary that they do it just based on hashtags only, but using a good and relevant hashtag might increase your chances.
Searchable
As already mentioned, hashtags make it easier for the algorithm to categorize your post. So, when people search for a particular hashtag, they will see your content too.
Run Campaign
With hashtags, you can start some campaign related to your product. Not just promotional campaigns, they are helpful in starting nonprofit campaigns too. For instance, #DoUsAFlavor (Lays’) and #ShareACoke (Coca-Cola) were promotional campaigns whereas #MeToo and #IceBucketChallenge are great examples of nonprofit campaigns.
Bill doing the #icebucketchallenge
Target Potential User
When you use hashtags, only the interested people will come searching for your post. It will help you in identifying and connecting with your potential customers.
How To Do Effective Hashtag Marketing
Find or Create Attractive Hashtags
Online tools You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post. You can also use tools like Instagram hashtags generator to generate hashtags that save the time you will have to spend thinking about them.
Analyze the hashtags of the competitors Analyze the hashtag your competitors use. However, just by seeing them having great results because of their hashtag, you should not copy them. Get inspiration and create one that’s your own.
b. Use Seasonal Hashtags:
You can create and use seasonal hashtags like #monsoonsales, #summertech etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals are much more important as everyone becomes excited about every upcoming festival.
Seasonal Hashtags
c. Keep Looking For Latest Trends:
Keep a close look at the trending topics and news. Try creating the related posts and using the trending hashtags on social media. For example, if you want to promote something on Facebook you will have to know that what are the trending hashtags on Facebook so that you can choose the best hashtags.
d. Make Your Own Branded Hashtags:
Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.
Branded Hashtags
e. Promote
After creating your own hashtag and using them in your post, you need to know how to promote them, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead. Hashtags can be used for promotions on various social media.
Using Hashtags on Facebook On Facebook you can promote your posts by adding relevant, trendy and attractive hashtags at the end of your post.
Using Hashtags on Instagram The hashtags have great importance on Instagram. Instagram gives you an option to follow hashtags, so if you do research then you can find the best hashtag that is relevant to your post and is popular too. Using proper hashtags you can reach to any number of people on Instagram. Don’t forget, the quality of the content is the first priority.
Hashtag Chats on Twitter Hashtag chat is a feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand. Twitter is the best platform for hashtags, all the trends that are created on twitter are just because of hashtags. On Twitter good hashtags spread like fire, Twitter hashtag analytics will teach you how to create and promote good and creative hashtags.
f. Content Hashtags
Last and most obvious, do not forget the hashtags related to the content of your post. However, you should use unique hashtags, but using the normal and ordinary hashtag let others easily find you if you are not a big entity.
If someone uses a hashtag that is very popular but not relevant to the content it may increase the reach but at first but after a time because of google algorithm’s new updates the ranking and the reach or ranking of your website or specifically that page will decrease for not using genuine keywords.
Relevant Hashtags
These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.
Hashtags Strategies to Improve Visibility
Some strategies which you should use to see good results by using hashtags in your post are:
Hashtag Keyword Analysis
You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post.
Analyze the Competitors
Analyze the hashtags your competitor uses. Check the performance of the content on that hashtag if they are relevant. You can use those hashtags unless it’s their own brand hashtag.
Brand Hashtags
Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.
Promote Brand Hashtags
After creating your own hashtag and using them in your post, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead.
Use Seasonal Hashtags
You can create and use seasonal hashtags like #monsoon sales, #summertech, etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals provide much more visibility as everyone becomes excited about every upcoming festival.
Trends
Keep a close look at the trending topics and news. Try creating some related posts and using the trending hashtags on it.
Hashtag Chats on Twitter
Hashtag chat is a great feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.
Content Hashtags
Last and most obvious, do not forget the hashtags related to the content of your post. Using normal and ordinary hashtag let others easily find you if you are not a big entity.
These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.
For SEO title we go search keywords to make our article on top likewise do the same research in terms of hashtags, before using the hashtags in the campaign. This will let you know which words are trending and help you create hashtags based on it.
Holidays are everyone’s favourite and social media celebrate it more uniquely using hashtags. Hence, create such hashtags for holidays and special days. This will be very effective during the holiday season.
Promotion of hashtags using giveaways:- Giveaways are chances to win free gifts for people and they follow and post for such giveaways. Hence, use it to promote the specialized hashtags which you have solely created for your brand.
Ask people to use the hashtags with their pictures or tweets or posts. This engages people and your hashtags are actually being promoted.
Partner with influencers of which are related to your industry. Influencers actually rule social media and getting to promote their brand by such influencers surely will generate some buzz.
People don’t even know the real power of hashtags. They use it in their normal post. However, as an entrepreneur, after reading this post, you know the value of entrepreneur hashtags or entrepreneurship hashtags. Try using the same hashtags when you post something on multiple platforms. However, do not just copy and paste your old posts’ hashtag in your new post. The algorithm of that platform will block you from doing it, anyway. Make it look original. It will take a lot of efforts to do it but it will definitely pay off. Try using #StartupTalky in your Facebook post and join our group too.
p.s. If you are new to social media, and want to learn how to monetize your social media accounts, watch Hashtag Mastery Summit.
Frequently Asked Questions
What is a hashtag and how does it work?
A hashtag is written with a # symbol. It is used to index keywords or topics on Twitter. This function was created on Twitter and allows people to easily follow topics they are interested in.
What is the purpose of a hashtag?
A hashtag is the way of tagging brands, people and businesses in online social communities. Hashtags work in a great way with Social Media sites like Twitter, Facebook, Google+ and Instagram.
How do hashtags help businesses?
Businesses use hashtags to attract new customers and grow their online presence. Hashtags help facilitate filtering and discovery of related content. Users searching a hashtag you’ve used can come across your account and engage, becoming new followers and potential customers.
How do you market hashtags?
Ways for social mediamarketing hashtags:
Keep it simple and relevant
Utilize trending hashtags
Use the hashtag on multiple social media marketing channels
Taplink on Instagram is a modern application offering to put a link to a site or selling a landing page on your profile. Allowed to make one direct link instead of account addresses. The program allows you to put a redirect address in the profile header. If you have your own website, landing page, a channel with video clips, or pages on social networks, you should use the application’s functionality.
Read this article to know more about Taplink, how it works, services, features, founder, business model, revenue, wiki, and challenges.
Taplink allows you to create an extended profile description on social media. Currently, Taplink is highly-demanded on Instagram because there you can only write 150 characters and add 1 link to your bio. It is not user-friendly for small business owners and famous people whose followers are not just their family members/friends. They need to share some information about themselves, their business, and products/services.
Like other multilink services for Instagram, Taplink is easy-to-use, but it has many more features. You can create a micro landing page for 20 minutes and increase Instagram sales (there are cases where the users were able to generate twice as many leads). You can add links to your goods/services and social networks; answer frequently asked questions; distribute content to your audience, collect leads, and email addresses.
You can also add a link to your messenger and make it easy for your clients to contact you. We believe that Taplink will be popular in a lot of countries because its market does not have any boundaries.
Taplink-Founder
Konstantin Melentev is founder and CEO of Taplink. The company is not large. It has small development, promotion and customer support departments. All in all, it is no more than 10 people.
Taplink-Name, Logo & Tagline
Taplink Logo
“I started thinking, and for half an hour I didn’t come up with good ideas, so I decided to take the simple name Taplink. I thought if Apple succeeds with the simple name, I will succeed too”, recalls Konstantin about choosing the company name.
Regarding the logo, he didn’t think about it for too long, although marketers and designers keep telling him that it is not the best logo that could be. It is possible that the startup will change it in the future.
Taplink – Target Market Size
Taplink solves the problems that many Instagram (and other social media) users face sooner or later. They (social media users) lack functions to describe/show their products or themselves. Potential Taplink users are any social media users, and these are millions of people across the globe.
In the next 5 years, I suppose social media engagement will increase, and with it demand for tools that help you to introduce your business in social media.
Here are coupon codes that you can use to get discounts on taplink:
After years of running a marketing agency and a thousand hours spent on promoting different businesses on Instagram, Founder Konstantin Melentev realized that almost all entrepreneurs face the challenge of limited Instagram BIO. A few lines and one link is not enough to tell the world about your business. He got an idea to create a functional and simple tool that will help entrepreneurs to create a full-fledged landing page for their business on Instagram.
Initially, Konstantin, CEO of Taplink, created this kind of landing page for his agency and it turned out to be extremely convenient! He realized that it may be useful for other entrepreneurs around the world struggling to increase sales on Instagram and he wanted to make their lives easier. In the beginning, some multilink services provided users with only one 1 option – to put all of your links in one place, and that is it.
Obviously, it will never increase the conversion and engagement rate since it doesn’t provide full information about your business, let alone it doesn’t have any CTA elements to attract customers. That’s why the founder decided to create something that really works for business and that’s how Taplink came into the world.
Taplink – Product/Services
Taplink solves the problem of limited Instagram bio (150 characters and 1 link). It also helps you to save a lot of time and effort and create a high-converting landing page.
Taplink is essentially a website builder for mobile devices. But website building is very difficult: hosting, domain, prototyping, content, design, page making, database, content management system, etc. To create a good website, you will need to hire a team of experts, spend a lot of time and resources. But Taplink allows you to create a small website in 20 minutes. This time is enough to plan a page structure, create content, add all necessary links, and even change the design without any experts.
Taplink Cover page
“We strive to make our service more user-friendly. We want people to spend no more than 20 minutes creating a page and 1-2 minutes adding relevant information. Taplink has more than 1,000,000 users, and only several hundreds of them ask how to add or create something. It’s really easy”, says Konstantin Melentev, founder of Taplink.
Taplink is a shareware tool. The BASIC rate plan is free, and it includes the most popular features. The PRO and BUSINESS rate plans are paid. They are not so expensive – $24 and $54 per year. We call these rate plans ‘a website at the price of a coffee cup’ :).
Acquiring the first 100 users was not difficult. The team has many acquaintances who use Instagram, and many of them took advantage of using the BUSINESS rate plan for free. Besides, they offered to several famous people the same opportunity, and they have agreed to try Taplink. Then the company had more and more clients because they liked its first users’ pages, and they wanted to create something similar.
Taplink – User Acquisition & Growth
Konstantin says that the startup’s main promotion strategy is to create a high-quality and in-demand product. They are constantly working on improving it, and a lot of improvements are expected in the near future. If there is a good product, there are good reviews, recommendations, and, consequently, users.
The team wants as many people as possible from all over the world to take advantage of Taplink capabilities. I believe many social media users need this tool, and many of them would like to use it. There are so many countries and languages, and Taplink will strive to localize and promote Taplink in different parts of the world.
Taplink – Startup Challenges
“I think the major challenge is that 3 years ago we broke into only one local market. If we had come to the global market, we would have been more popular now. It will take some time for the world to know more about Taplink and start to use it”, says the founder about challenges faced.
Taplink – FAQ’s
What is Taplink?
Taplink is a multi-link tool that allows you to do more! It basically allows you to build a brand or business with just one link. It has way more features than LinkTree or Campsite that I tested out and the features are so cool!
How do you tap links in your Instagram bio?
To get to someone’s profile, tap their username, displayed above their post. Then you’ll see their “bio” where they describe themselves and their account, and the blue URL. That’s the link in the bio.
Is it a paid service?
We have free and paid subscriptions. You can obtain additional information about the rates and functionality here: https://taplink.at/en/tariffs/
Why am I supposed to pay for a minimum of three months?
We have very reasonable prices. Most services charge more per month than we do for three.
I’ve changed my Instagram username, so how do I also change it in the link?
If you’ve changed your Instagram username, then you should press the “Install” button in your account again and after that, you’ll see the “Update information” button. If you press it, the system will get updated information from Instagram and ask you if you’d like to change the link.
How many profiles can I connect to a single rate plan?
One Instagram profile — one rate plan.
Taplink – Conclusion
Taplink is a convenient way to manage your links and drive your sales directly on Instagram. Instagram allows users to place only one clickable link in the profile description, but this is often not enough. Using Taplink, you can place any number of links to pages of your products and services, special offers, instant messengers for communication in one click, accounts in social networks and more.
The links created in Taplink will open the application of the required social network, where your page will be displayed. People will be able to contact you, subscribe and like without any further actions.
The government had issued new rules and guidelines for the social media intermediaries and social media platforms in the country. On 25 February 2021, the Ministry of Electronics and Information Technology has announced its draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, for social media platforms.
Ravi Shankar Prasad announced during a press conference that these rules are not a newly framed one but were already the existing ones under the IT act. He also said that he is trusting the platforms to follow these rules. Self-regulation will be the focus of these guidelines.
The rules have provided a difference between significant social media intermediaries and regular social media intermediaries. The new guidelines for the social media platforms are:
Social Media Platforms with a minimum of 50 Lakh registered users in India are under the group of significant social media intermediaries. They are subject to maximum compliance.
However, the government wants other Social Media platforms to comply with the rules and regulations applicable to these significant social media intermediaries. That is only if the services of these platforms create a risk in the integrity and sovereignty of the country.
The government wants social media platforms to come up with a mechanism where users can express their complaints. It wants Social Media intermediaries to have the following:
Chief Compliance Officer– The Chief Compliant Officer will be responsible to maintain compliance with the rules and Acts.
Nodal Contact Person – The Nodal Contact person will be responsible for maintaining contact with the law enforcement agencies (the government) 24/7.
Resident Grievance Officer– The Resident Grievance Officer will be responsible for managing the grievances from the users and is expected to perform the functions that are mentioned under the mechanism of Grievance Redressal.
All the above mentioned officers have to be a resident of India. Even the significant social media companies are supposed to have a physical contact address in India. This will create an impact for the foreign players because they will have to set up an infrastructure and extend resources and taxation.
The government says it is a step to strengthen social media users and other intermediaries. The government wants a Chief Compliant Officer even for significant social media companies. According to the new guidelines the companies will need to publish a monthly compliance report as well.
Ravi Shankar Prasad, the Union Minister said that “If there are complaints against the dignity of the users, particularly nudity, women that exploit their private parts or of any other individual, sexual acts, impersonation, etc. should be removed within 24 hours.”
The significant Social Media intermediaries are expected to come up with technology-based measures, automated tools to identify abusive contents and information, child sexual abuse, rape, or any other information which was previously removed.
The rules also require significant social media to track the origin of a message. They are supposed to track the “first originator”. This means that your messages wouldn’t be end-to-end encrypted anymore. The Social Media apps like WhatsApp, Telegram, etc. will be forced to break their end-to-end encryption.
The government has said that they are interested in the content of the message but they would want to know who created it. This will be mainly concentrated on messages which are passed on related to the security and sovereignty of India, public order, or concerning rape or any other sexual content.
The government wants the social media intermediaries to disclose the “First originator” of such messages.
The significant Social Media intermediaries are supposed to provide a system for the verification of users. For example, through mobile numbers. It is on a voluntary basis.
According to the rules, “users who wish to verify their accounts voluntarily shall be provided with an appropriate procedure to do it. They will be provided with a demonstrable or a visible mark of verification with a tick or a dot.
It can be a setback on the user’s privacy even though the verification is on a voluntary basis. The user’s information that is collected can become a part of the privacy policy which the social media platforms have the right to use. The users wouldn’t have an option. They will have to consent to the platform’s privacy policy.
FAQ
Who regulates social media in India?
Ministry of Information and Broadcasting regulates social media in India.
What is the most used social media platform in India?
Facebook is the most used social media platform in India.
Which social media company Facebook owns?
Facebook currently owns Instagram and WhatsApp.
Conclusion
Even though after the implementation of the new guidelines, foreign players would still be interested in setting up their business in India because there is an absence of a registration or a mandatory licensing framework for the digital media business. The rules will be put in effect once it is published in the gazette. The additional due diligence which is meant for the significant social media intermediaries will come into effect 3 months after the publication of these rules.
For a business to set up a social media presence it needs to market on famous websites. Facebook is the best choice to start marketing on social media. It helps businesses to generate leads and boost sales in any niche. On average more than 2.8 Billion people use Facebook every single day. Some may use it once and some multiple times.
With the help of Facebook ads manager advertising on Facebook has become easier and more efficient. This makes Facebook a platform where one can find a potential customer and convert them. The positive point is that the user might be connected to his friends and family all over Facebook. The user may be looking for a company for business. Hence, Facebook is a platform that helps people meet.
This growth of Facebook name in the business world is in return a marketing example by the company itself.
Strategies for Facebook Marketing
With Facebook providing easy to manage and highly targeted advertising you will need a solid marketing strategy. It will connect your business with a specific customer group and increase ROI. Following trends and engaging an audience will help you in achieving a target.
Facebook ads strategy
Growing brand audience and loyalty is a long process. One needs to be very consistent and up to date to earn this. But with Facebook this can be achieved with fewer efforts. Facebook ads manager and Facebook ads manager support make it simpler. Facebook makes it simpler but not easier. To grow audience and loyalty towards your brand you would have to effectively build your brand and advertise correctly.
Social media integration
Use all your social media handles for sharing. After rising of digital marketing social media has emerged to be the mightiest marketing tool. Facebook dominates social media and shares your social profile everywhere. A business is likely to get more leads from Facebook.
Facebook community engagement
It is the best way to get attention on social media. The more you engage your community, the more are the chances of converting them to your customers. Posting images, videos and hosting interactive sessions will gain you good Facebook community engagement. Videos have proven to be best means to attract and keep people’s attention. Interacting with users and continuing conversation is also a good means of getting engagement.
Understand your Niche
Understand intent and behavior of people following your page. Understanding current user breakdown will help you to plan Facebook marketing strategies. Try to address their problem and provide a solution.
Study the demographics and plan accordingly
Facebook is the biggest social media platform and also the difficult one to use for organic content. Posting content at the right time increases reach and engagement. One needs to schedule posts and post right time and date as content creation and curation are very important components of social media marketing strategy.
Marketing By Facebook
Reshuffling of content
Facebook is a platform that uses online services to orient its content. A specific feature of Facebook reshuffles its content. Due to this a user gets to see a new page and gets in touch with a different content every time they use the services offered by the company. Facebook takes a lot of care of the overall experience of the user.
Facebook has a popularity far more than companies competing with it. Facebook is known and always the first option. This is due to the positive awareness towards the company. According to a brand evaluation Facebook stood with a value of $147 billion but had a 7% decline in value in the year 2020
Reason behind the Brand Name
The market in which the company operates is a highly competitive one. This sector is not new to everyday changes. The only mantra to sustain here is to innovate or else perish. Many companies fight daily on an average to emerge as an innovator. Facebook has already achieved this status which gives it its Brand Name.
BCG Matrix is used by companies to analyze the growth and performance of their products. Every method is a question to some answer. The question that the BCG Matrix answers is “Which product to put in the money and which to withdraw from”. Basic points to understand are:
Cash Cows–most profitable
Stars– high competition
Question marks– uncertainty
Dogs– can be less profitable or may even be negative profitability
Facebook and BCG Matrix
Every product that is offered by Facebook is a star in the BCG Matrix. This is something very noticeable. All these products have brought a lot of popularity since their beginning. Facebook is a major Market Share itself. But it has competition from companies like LinkedIn and Twitter. Instagram faces competition from Snapchat. But Whatsapp is a clear winner due to its worldwide deep reach.
Facebook’s main competitor
Instagram the photo sharing application is the biggest competition of Facebook. It is very odd to say this as Facebook bought Instagram. The deal was confirmed in 2010 for just $1 Billion. Instagram has a net worth of more than $100 Billion. So, Facebook is at a huge profit.
Mark Zuckerberg
LinkedIn is another website that is aimed mostly at Professionals. Microsoft bought it in 2016 for $126 per share. LinkedIn had an annual revenue of about $6.8 billion at the end of 2019.
Twitter was started in 2006 by Jack Dorsey, Noah Glass, Blitz Stone, and Evan Williams. Twitter relies mostly on advertisements for revenue. The company had an annual revenue of about $3.45 Billion at the end of 2019.
Facebook made $17.44 billion through ad revenues. This makes up the lion’s share of its revenue growth. The Company’s hardware business Portal and Oculus, grew 80% year-over-year to $297 million.
Facebook Revenue growth rate
Marketing on Facebook
Facebook Marketing also can be taken as individuals marketing their products on the social media platform. A user can create a Facebook page to advertise a product. Facebook provides these services to the users for free. Users can create individual profiles or business pages for companies. One can also create a page for any group trying to develop a fan base for a product, service, or brand.
Sectors which benefit the most
Brands. Food, electronics, home goods, restaurants — nearly any kind of item or company can be promoted through Facebook. This can turn passive customers into active fans. People then would follow news of promotions and developments. They would then share it with their own friends.
Local businesses. A business family-owned, or a franchise both can benefit from this. A Facebook page basically helps to turn a customer base from local to a fan base.
Personalities. Musicians, celebrities, authors, syndicated columnists are mostly people who want to be known. They make money by interacting with more and more people.
Non-profit organizations.NGOs such as Charities, political groups, and public service campaigns come under this. These can use all the people connecting abilities of the social media platform for their use.
One of the most important mediums for content creation across social media platforms is video. There are countless types of videos, audios, text, and effects you can use to create content. However, it is quite a daunting task to start everything from scratch.
Creating high-quality videos requires a lot of time, effort, and other resources. Even then you can’t be sure of how your audience will react to the content.
Imagine how easy life would be if you include an AI-assisted video maker in your creation toolkit to get your videos done within a matter of minutes! You will save both time and money that you can re-invest into your business.
Presenting Recreate…
Recreate dashboard for video creation
An AI-assisted video creation platform that lets you create high-quality videos for your social media accounts in less than 4 minutes. You can make it an integral part of your marketing strategy that will fulfill all your social media needs.
Keep reading to learn more about Recreate.
Recreate – Features
Pre-made templates
Recreate offers users more than 300+ custom made, professionally designed templates to get started with video content creation.
Recreate has a collection of more than 300+ professionally designed templates
Turn content/links into videos
One of its best features is that Recreate helps you directly convert your articles into compelling social media videos. It helps you choose the right music, pick the best pictures and dynamically change the text so it’s not covering any part of your video.
Change the theme of your videos with a single click to match your branding goals. You can change color, text, images, and fonts.
Integrate high-quality media into your videos
With Recreate, you get access to over 2 million+ royalty-free stock images, audio files, and videos. It aggregates content from multiple stock providers so you can get the most out of a single platform
LinkedIn videos – Create professional LinkedIn videos within minutes. You can create various types of videos depending on your marketing strategies like brand awareness videos, product descriptions, shout outs, and testimonials.
You can also customize your videos with your own branding and logo. Increase the number of likes and shares by sharing your brand’s journey with your audience
Instagram and Facebook videos – Videos on Instagram and Facebook generate the highest ROI. From creating stories to engaging ads that will hook your users, Recreate is the ultimate video creation platform
YouTube videos – Create YouTube videos like reviews, instructional videos, as well as business and influencer videos in minutes. Recreate lets you create memorable intros and outros that will definitely increase your audience’s engagement.
Blogs– Make your blog stand out by creating content both in the text as well video formats. Your viewers will get to enjoy content in both formats which will result in more engagement.
Slideshows and presentations – Create slideshows and presentations with Recreate’s easy to use drag and drop interface. Add animations and text to your presentations to make t more effective.
Promotional videos – Create stunning videos that your customers love. Stand out from your competitors by creating videos with graphics, animations, colorful text, and a strong call to action to sell your products effortlessly.
Business and marketing videos – Create videos to boost your business, increase sales and drive more traffic to your websites based on your marketing strategy. You can incorporate your own brand and logo to increase your sales. The best part is that you don’t need any technical knowledge or video-making experience to use Recreate.
Recreate is an online SaaS tool. After completing your purchase, you will receive instructions in a document. Follow the instructions to activate your subscription
Is lifetime access available for this product?
No, lifetime access is not available. You will get a ‘3-year’ subscription to the Basic and Premium plans for this product. You will have to renew your subscriptions after your plans expire.
How to receive updates and are these updates free?
You will be able to receive updates for the software online free of cost.
How many users can use the license ley/coupon code?
Only 1 code per user is available.
Can this product be accessed on all devices?
No, this product only works with Windows and Mac desktops.
Is support available for this product?
Yes, Recreate has free support available at support@recreate.ai
There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’s social platform. The future of social media will probably be bifurcation with performing sites such as TikTok on one side to fulfill our insatiable need for social capital and interstitial media and message platforms like WhatsApp on the other to manage interpersonal contact and improve our social ties. The social media future would probably be one of bifurcation. This dual set of social roles, which today in most social media are conventionally under one roof, can no longer tolerate a shifting user’s desire and must therefore be unbundled.
The evolution and future of short video platforms
Users from all over the world are using these platforms to promote their brand, blogs, creating challenges and getting viral. TikTok and reels have completely taken over today’s short video platforms. Nowadays, live streaming video is fast becoming king in the world of social media, as innovators like Snapchat pave the way and push rivals to innovate quickly and adjust to remain important. Facebook released its feature Stories, an almost accurate copy of the model from Instagram. The rivalry is strong and consumers have plenty of choices, with live video streaming and disappearing content on social media. We must first understand how social video has begun, struggled, and succeeded to predict how it will evolve.
Interacting using Social Media Stories:
It can be hard to stand out on Instagram stories, especially if you are a brand. As a brand, you have to compete with influencers and friends and a follower’s family for publicity. What makes it even harder is that brands on Instagram Stories are supposed to deliver consistently high-quality, entertaining content. If the content of your brand is not the same as a user’s friend or power, you can expect to swipe next. Social Media helps influencers and bloggers interact with users on a day-to-day basis. Help them grow their fan base and grow their business too.
Instagram Stories as a platform for users to reach their fans
It is really easy to concentration on what you can do and not what others can do for you when you find out how to use your Instagram to promote your blog! In fact, you can expose your content to new audiences who could benefit from your latest blog post to create a powerful community with others in your niche! Instagram Stories provide your fans with a true, direct relationship and help to build a clearer image of what people really are like. The stories provide more precise insight into life behind the scenes and more possibilities for manipulating the viewer, instead of just a carefully edited and a formulated snapshot of your Instagram feed.
Creating Social Media Stars:
It’s definitely nice to blog from Instagram. There is no need to think about website maintenance or the development of more than 1.000 words! Also, it is simple these days to take good images of yourself and yourself, so you can ride without the need: a photographer
Short videos changing how creators use their platform
With the debut of YouTube, video became a popular choice of content. The video-sharing site has allowed the user to experiment with content created by themselves, resulting in a new age. YouTube reveals that only about anyone or something can be ‘viral’ on the site, from beauty tutorials to viral dance crazes. The channel currently has over a billion views per day and more than one billion users all over the world.
Bloggers have established themselves through these platforms. Where they can put out their content for their fanbase. These platforms help the users to create something out of themselves and to put out content every day.
Content that Vanishes:
The first to launch picture and video material disappears was Snapchat in 2011. While the app initially had a scandalous stigma, it soon became the favoured communication tool among millennials. This addictive method for sharing content gained popularity, with companies realizing the opportunity to reach their younger target audiences and starting ads on the app.
Though Snapchat has 158 million active users per day, Facebook dominates the social media industry with 1,23 billion active users per day. Instagram has 400 million active users daily, with 150 million using Posts. As Snapchat slowly started to incorporate advertisements and paid content, Instagram monetized the history feature easily and sold ads at a cost per 1,000 impressions. The inspection button on their profiles also allowed advertisers to track the review of their stories.
Conclusion
You have to take chances to succeed in social media. Most importantly, the audiences must generate useful material. Content development itself is not the problem—it creates content that is really connected to markets that are of greatest importance in building commitment. If you are making a video on Snapchat or Facebook Live, if you cannot respond, then it probably doesn’t make you and your audience any difference. People don’t just look at videos any more–they connect. The video is the last storyteller if the camera is like a keyboard and the image is worth a thousand words.
Spare yourself a minute or two and make a note of the mobile applications you consistently use. There’s a high chance of WhatsApp being one of them. Want to text someone? WhatsApp. Want to do a video call? WhatsApp. Eager to share the latest joke? WhatsApp. The one stop solution for messaging, voice calls, video calls, and whatnot, WhatsApp is now an indispensable part of our life. WhatsApp is in a league of its own, racing past competition. By 2011, approximately one billion messages were being sent per day on the app.
Indians are the most active users in WhatsApp according to country wise survey; they are 10% of the total users worldwide. By 2013, WhatsApp had 200 million active users and according to a recently concluded survey, WhatsApp has over 1.5 billion monthly active users. WhatsApp was co-founded by Brian Acton and Jan Koum. It was then acquired by Facebook in 2014 for a whopping $19 billion. Presently, Acton is associated with the Signal Foundation. According to Forbes (2020), BrianActon is the 836th-richest person in the world, with a net worth of $2.5billion.
Brian Acton – Biography
Name
Brian Acton
Born
February 17, 1972 – Michigan
Age
48 (2020)
Nationality
American
Education
Stanford University (BS), Lake Howell High School
Known for
Co-founded WhatsApp with Jan Koum in 2009, Co-founded Signal Foundation with Moxie Marlinspike in 2018, Founder Sunlight Giving
Brian Acton is the co-founder of WhatsApp, a freeware platform to send messages and files. He is a computer programmer and an internet entrepreneur. Brian is currently is the executive chairman of the Signal Foundation, a company wants to secure global communication across the world. Brian is a former employee of Yahoo! and was rejected by Facebook for employment.
Brian Acton – Journey
Brian Acton – Journey
Brian Acton – Education
A child prodigy, Brian was brought up in Central Florida and studied at Lake Howell High School. Even after receiving a full scholarship to pursue studies at the University of Pennsylvania, he chose Stanford University. He has a degree in Computer Science from Stanford University, 1994.
Brian was a system administrator at Rockwell International, before switching to the tech giant, Apple Inc. and Adobe where he was a product tester. He was also associated with Yahoo! as its 44th employee. He worked for over nine years at Yahoo! and unfortunately, lost millions when he had invested in the dotcom boom. The dotcom bubble was a period of excessive speculation in the United States where there was a massive growth of the internet world; it lasted over a decade. After a loss in investments, Brain and Jan took a year off and went to the neighboring continent of South America. Post this vacation, Brian and Jan applied at Facebook, but both were rejected.
Brian Acton as Founder of WhatsApp
The Facebook rejection was disappointing but not enough to deter Brian. When Jan Koum brought an iPhone in the year 2009, Brian recognized the endless opportunities the App Store had. The duo along with Alex Fishman pondered over an app of theirs. Brian Acton along with Jan Koum announced the coming of WhatsApp by setting up its headquarters in California on the 24thof February, 2009.
Brian sold WhatsApp to the social media giant Facebook in 2014 at a valuation of $22 billion. Life’s a full circle in the end, the company that rejected Brian ended up buying his own venture!
Whatsapp Logo
Brian Acton – Net Worth and Influence
Brian’s net worth is $2.5 billion (As per Forbes 2020). He is ranked 551st by Forbes. By owning a 20% stake in WhatsApp, he was one of the most influential people in the company. He was later offered jobs at companies like Twitter and Facebook, which he turned down. He even left WhatsApp due to a dispute with Facebook regarding the monetization of WhatsApp, voluntarily parting away with $850 million in unvested options.
With success comes great power, and with great power comes great responsibility. A venerated entrepreneur ought to serve the society. This attribute is deeply entrenched in all the successful entrepreneurs we’ve seen till date. Brian lays great emphasis on philanthropy.
In 2014, Brian and his wife Tegan Acton started the Sunlight Giving. This organization provides basic services to the children in the range of 0-4 years who belong to families with low income. After leaving WhatsApp in 2017, he started another foundation named the Signal Foundation in 2018.
Even after multiple setbacks, Brain didn’t back down. He learned from his mistakes, not repeating them again.
“You never know what’s coming up, just don’t forget to try harder the next day”, advocates Brian.
The fact that Facebook rejected Brian but ended up buying his startup is inspiring. Brian and Koum focused on user satisfaction, denying advertisements on WhatsApp. The Facebook-WhatsApp partnership wasn’t one Brian wished for due to conflict in opinions (Facebook is known for advertisements and the duo of Brian and Koum never supported ads on WhatsApp). A man true to his words, Brian has always placed his consumers over publicity and money. A luminary, Brian Acton has left an indelible mark on the digital space.
Alan Joseph
