The article is contributed by Anupama Soni-Founder of Open Door Communications.
Face-to-face networking is on pause, relationship building is not. My love for stories makes me a natural net worker. I thrive on people’s energy and this is one thing that keeps me going. I love my daily interactions with my colleagues, clients and peers and you can imagine how difficult it is to go through my day in its absence. Do you find yourself struggling in this prolonged isolation like I did? Luckily, I found that it doesn’t have to be difficult at all. If you’re a people’s person or in a people-facing business/profession, here are a few things I’ve discovered that may hopefully help you too.
Make goodwill calls not sales calls
The collective pain has also raised the empathy bar, every communication you do today will have an impact. Let me use a personal example here to show you what I mean. I have a taken a Home Loan and I pay monthly EMIs towards it. A while ago I got a call from one of the company executive who thanked me for making payments on time and also mentioned that the interest rate I pay to their company is on the higher side compared to some other banks. She suggested, I should consider enquiring in the market for a better rate for myself at my convenience. Pleasantly surprised, I asked her if her company and superiors are aware of this call and suggestion, to which she said it was their management’s idea to educate their clients. Now it is a different matter if I transfer my loan to another bank at a later stage or not, but I do not think I will forget this gesture.
Use LinkedIn well
I can’t stress this enough. We must all update it thoroughly. I recently saw a very nicely formatted ad by a client that said “We are building enviable LinkedIn for our clients”. I thought it was a smart idea and since I am a communication expert and I found I had some spare time on hand these days, I decided to do it for myself. I can’t really put down in figures but I have seen a spike in new contacts, and I even managed to get a new project for the company solely by networking here.
Jump onto the Webinar bandwagon
I know the whole world is tired of hearing about webinars, FB and Insta Lives but there is no right or wrong in this time. It will help you connect with your customers and lots of relevant people. Some you will continue to stay in touch with long after! Trust me on this and thank me later. I have a buzzing new entrepreneur group and some are slowly becoming a part of my social group too. Not only that, I’m learning new things as well. For example, we partnered with a company in the NFT space, learning how it works and educating the media and people through various activities have been fun and the Metaverse world is really the future.
Approach new contacts
We often find our comfort in people we know even if we have brilliant bunch of contacts waiting to be approached, that in my opinion is the biggest networking mistake people make. We wouldn’t be exposed to new, will not have out of the box ideas and continue to get validation of our own thoughts if we sit in our comfort circle, drastically limiting our leanings. If you genuinely admire someones work, reach-out to them with a thoughtful note and ask for the advice if you are seeking one, most people are receptive! Let the silent not dampen the spirit.
There is nothing wrong or right here, we all are learning and people are more open to new ways of communication, so use it.
Go beyond business and build a close network
There is no right or wrong way to build a close network. Start with a large group, pay attention and proceed with care, and like they say – you will find your niche. I was a member of over eight WhatsApp social groups (people took permission before adding me) and I observed long enough to see the ones that made sense to me. I continued with only two. One has to be clear of the purpose a group will serve. My friend introduced me to a women’s networking group when I initially started my business. I joined hesitantly because I was wary of catfights and silent wars. This group however has changed my perception; women in this group are extremely helpful, laud you on your success, lift your spirit up and are forever ready for celebration.
My Instagram was strictly for my pictures and my thoughts. I have a slightly wry sense of humor and I am very mindful of that especially in the workplace but, since Instagram is my space, I experimented and to my surprise I have people coming and appreciating my stories and saying how they wait for new posts from me. It has become my happy place. I have observed how my personality has evolved and I no longer feel that I need validation.
So, while you do some of these don’t get lost in the virtual world. Divide your time sensibly. Get that sunshine and exercise. Use free platforms, be responsible, pay attention and proceed with care. Happy Networking!
"Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." —Diana Vreeland
Fashion is a form of self-expression, through apparel, shoes, and accessories. Your style and fashion make you stand out and highlight your individuality. It expresses your personality to the world, everyone has their own style and based on that they create their own fashion statement. Generation Z is very conscious about their Fashion game; there is hardly anyone who is not interested to make their own fashion statement and stand out.
Fashion startups are taking this matter into their hand and trying to turn it in their favor. Especially during the festive season, it is a great time to market their brand. What can be better than digital media platforms to do that, when almost everyone is in the grasp of the internet! Marketing especially at the time of the festive season can be an advantage for your brands and for startups, it is even more huge. So getting noticed by the consumers in the digital platform is a big benefit for them.
Therefore, running ads is a very significant part of marketing businesses. In this article we will talk about the best platforms to market fashion startups especially in this Diwali.
Facebook ads – Platforms To Market Fashion Startup
This is one of the biggest and most popular social media platforms in the whole world. There is hardly anyone, who is not on Facebook. So it will definitely benefit a fashion startup to run ads on this platform. Its market share for digital advertising is 20% making it one of the largest options for advertising, just behind Google.
Benefits Of Running Ads In Facebook
There are so many advantages of running ads on one of the biggest social media platforms. Some of them are:
Facebook gives you an option to micro-target your audience, who are actually interested and are best for the business. Market segmentation can be done in a detailed way and separated into different groups for gender, age, location, interest, income, job title, recent purchases, and others.
Reports claimed that Facebook ads are best for E-commerce and give out the best ROAs also known as Return On Assets.
You can choose from multiple types of advertisement and are not only limited to simple text ads. There are options of photos, videos, stories, messenger, slideshow, collection, and games.
Results are quick to visible and it is good for short term digital marketing strategies as well as long term
Facebook is used by over 2.7 billion people, so this platform has one of the largest audience bases in the world. Therefore, conversion is higher than any other platform here.
Facebook Ads are much more cheaper than other platforms.
The company got an option to filter the ads that mean you get to choose the audience to whom you want to showcase your products.
Advertisement Cost
With just a minimum of Rs. 40 one can run advertisements for their startup.
“Facebook ads help us target audience more than any other platform. We run ads around three to four days a week and this platform provides us with great conversion.” – Abhinav Ojha, The Founder and CEO of StyleOFF
Facebook Ads Campaign to market your Fashion Startup
The biggest search engine in the world with an 86% market share gives you an option to create an online advertisements. When we want to search about anything, we turn to google for our answers, if you use this platform to market your fashion startup, this is definitely will be a good decision.
This search engine is used by over 4 billion people, so undoubtedly it has a huge reach. It doesn’t matter what question one has in their mind, they immediately google it. So if your startup is related to something they have searched, with the help of Google ads your products will be visible to them.
Google ads don’t interrupt people like ads on any other social media platform. Here, they get to see your ads, when they search for something related to that. Therefore, people don’t get irritated and think seriously about the ads shown on Google.
The analytics of your ads are given in a simple and easy language, so, it gives out every information about clicks, budget, keywords, and the behavior of visitors that are available there.
Google Ads builds brand awareness, through the ad display; people become aware of the existence of your brand and the products that you offer.
Advertisement Cost
Google’s charge is Rs. 20 per click for the advertisement.
Create Google ads to market your fashion brand
Instagram
Instagram – Platforms To Market Fashion Startup
It is one of the most entertaining platforms for generation Z to connect with friends, celebrities and show their talents on Reels and all. Instagram as a platform for marketing your business is a great option as it is used by over 1 billion people in just a month.
Benefits Of Running Ads In Instagram
This hot favorite platform provides lots of advantages to startups who are interested to market their business here. Some of the advantages are:
One of the best benefits is that you get to create a great number of followers for your brand. Reports also claim that over 81% of users use the platform Instagram to search for products and services. This helps in building followers of the said brand and it’ll help them to increase their sales.
It is very easy to create ads for Instagram. The features like stories, post,s and the explore tab can be used for the placement of the ads.
Stories are used by brands to showcase their product to the users of Instagram. More than 500 million people watch Instagram Stories every day and the shop now button is a cherry on top of the cake.
Engagement rates are much higher than any other social media, and photo posts bring more engagement.
Advertisement Cost
An average Instagram Ad cost Rs. 36 to Rs. 146 per click.
“Instagram is currently the best platform to reach the audience at the cheapest cost.” – Rakesh Raushan, The senior digital marketing executive of Hats Off Accessories, a Fashion startup
The online video sharing platform is one of the popular platforms in the world. Through YouTube people can learn new things, food recipes, create blogs, and keep themselves entertained. Another thing that can be done through YouTube is advertising.
Benefits Of Running Ads In YouTube
There are some benefits of using the largest video sharing platform for running ads and they are:
It is extremely cost-effective as it follows the Pay-per-click thing, here you get to pay and also choose the amount only if someone clicks on your ad.
YouTube ads target the audience very precisely based on their location, interests, online and offline data, and their life events.
Advertising through videos helps in connecting with the audience faster and if the ad is interesting enough, then conversion is almost guaranteed.
YouTube analytics are easy to measure so you can understand if the ad is performing well.
Your ad is viewed by billions of people so they provide fast conversions as well.
Advertisement Cost
The marketing packages for YouTube are Rs. 8000 to Rs. 25000.
Youtube ads campaign to market your fashion startup
With Diwali around the corner, several fashion startups have a got great opportunity to market their brand in the top digital media platform. Marketing can turn a business into a huge success and especially in the digital world doing that on a platform that is visited by billions of people daily is one of the best ideas.
FAQs
Which platform is best for fashion industry to use?
Instagram is an obvious choice for fashion brands to promote their work.
How to make my fashion startup famous?
Using social media platforms for marketing will help you reach a large audience and will also give you an option of connecting with them.
You have an Instagram profile. Or an Instagram page, based on the fan club, memes, videos, cars, workouts, motivation, etc. But you must always be thinking about how to get free Instagram followers? Not everyone has enough money to spend on the promotion of the page and profile. But we all know that Instagram pages are a great source of pocket money with very less work time.
According to a report, Instagram has over 1 billion monthly active users. Once you have a big audience, you will have pages come to you and give you money for just one story. Some people even make enough amount of money to make it a full-time business. So, in this post, we will tell you some tips on how to get more Instagram followers for free.
Top 12 Tips On How To Get More Instagram Followers?
Deciding The Niche
You can’t expect tons of followers if you are starting a page based on your liking. Research before deciding which type of page you want to start. There are hundreds of thousands of pages based on fan clubs, memes, facts, photography, etc. So, check the competition before starting the page. But also don’t choose a topic which no one wants. Try to keep it as positive as possible.
Use Relevant Hashtags
Relevant Hashtags to get more followers on Instagram free
Even though People know it, but this is really important. You have to use relevant hashtags. Have you ever wonder why some strangers who are not following you, liked or comment on your photo? This is the reason. Use some relevant hashtags and also some trendy ones. Just don’t overdo it.
Playing The Mind Game
You have to take care of some things like:
Use the word “comment” in the caption
Use the word “like” in the caption
Ask a question in the caption
Use faces in the picture if possible
Post photos of blue things, colour matters
Make the photo contain more light, try to have 65-85% light in the photo
Use emojis in the caption
Use the Mayfair
These tricks might have a great impact on the subconscious mind of your followers.
Get featured on explorer tab to get more followers on Instagram free
Instagram’s search and explore tab is like life saviour for me when the news feeds get over. Many people like to surf through the search tab. But to get featured in the explorer tab of people, you have to be popular, hence it is also known as “popular tab”. You have to gain many followers, be old enough (old profile or page) and engage with people.
Follow people who you think will like your content. Following them will attract their attention to you. There are very many chances that they will follow you back. Try going to pages that are similar to you, open their follower list, and start doing your work.
Tag Location
Tag location to get more followers on Instagram free
Tag your location in the post. You can also tag the location you want followers from. This will help you to reach people’s popular tab. You can also use some social media panels for the same.
Run Contests
If you are really serious about your Instagram page, then you may have to spend some bucks. Running contests will help you win people’s trust, and a chance to engage with them. Create contests in which followers have to comment, like and share your content so that you get more followers. You can also use small prices like Rs. 50 Paytm cash or something like that. Cheap prizes make it easy to believe in your contest.
Post Content From Your Followers
You can post content which is generated by your followers. And tag them. This will really have a great impact. People love to get attention. This will make them feel special, which indeed they are.
Ask People To Promote Your Page
It really works. You can ask for free promotions from people. There are many people who are ready to help you. Direct Message people who love your content and like them all. If they love your content, they will definitely promote your page in their story. Just don’t ask for it if you have way too many followers. It is a really great strategy for the initial stage of the page.
This was a really great strategy I found when I first started using Instagram. I used to like photos of random people, and end up making them my followers. If you want an initial boost, then this may really help you out. Just go to random profiles, like their photos, comment about the photo and move on to another one. Just don’t make it look spammy. There are many comments on my photos which only says “great pic, check out my page”. It looks so desperate. Just comment something about the photo, and don’t ask for a follow back.
Post More On Holidays
Yeah, obviously. People will spend a lot of time on holiday. So, try to post more on holidays. You can increase your frequency for those days. And don’t forget Sundays, the best day of the week.
Post More Often
You may think that posting too much may irritate the user. However, it can, and it should and it does to me, at least. But according to the research of Union Metrics, the frequency of posts does not really matter. I don’t know why, but it doesn’t. So, don’t hesitate to post more often.
Use “Instagram Tools”
There are many tools available to help you out in managing, creating content, scheduling, editing and many other activities of Instagram. You can really use them to save time and increase productivity. However, there are many free tools available, but you can also go for paid ones as they will offer amazing features. You may also get some tips on how to get more Instagram followers, from these tools.
You may somehow get so many followers, but if you deliver low-quality content, then everyone’s gonna step back from you. So, try to give amazing content. Try to make it original. You can then put your watermark on it. You cannot expect success on the internet and know how to get more Instagram followers without great content.
So, this was our post to answer the most asked Instagram question which is, how to get more Instagram followers. It is not very hard to get more followers. Even it has become easier with the massive reach of the internet. You can even beat the kings of Instagram. All you need is consistency and some tips which are mentioned above. The Instagram pages can really be a good source of extra income. So, if your heart is saying you to do it, then do it now. Don’t think much. Thinking dilutes the willpower.
Share this post with all your Facebook and Instagram friends. Comment down below how you use your Instagram to show your talent and to earn money for yourself.
FAQs
What is Instagram?
Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger.
What are the benefits of Instagram?
Benefits of Instagram:-
More Businesses & Consumers Are Joining Every Day
Easy to Target (and Retarget) Your Audience
Use All the Visual Marketing Features on Instagram
Engage With Customers Where They Spend Their Time
Build Up User-Generated Content
Can a normal person get verified on Instagram?
You have to be who you say you are. That is a real person, registered business, or brand. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
How can we gain Instagram followers?
Optimize your Instagram account
Keep a consistentcontent calendar
Schedule Instagram posts in advance
Avoid fake Instagramfollowers
Showcase your Instagram everywhere
Post content followers want
Get the conversation started
Find hashtags that convert
Do hashtags help you get followers?
Use relevant hashtags to reach new users – Hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ScoopWhoop.
Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when it comes to platforms for content creation and sharing. Over the past decade, the creative content curation and creation mechanisms have transformed the digital media and audiences seem to be enjoying the quick accessibility and easy sharing format that contemporary technology offers us today. It is difficult to create content that can go viral, keeping in mind the number of subjects that are put up on social media by various websites. And then came on a website called ScoopWhoop which became an overnight sensation today is one of the largest internet media and News companies in India. Read About ScoopWhoop Company Profile, Founders, Competitors, ScoopWhoop Revenue, Business Model, Funding, Growth, Logo etc.,
ScoopWhoop started in August 2013 by six colleagues who are also Indian Institute of Mass Communication alumni namely, Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey. ScoopWhoop is one of the most popular internet media companies in the country that enables its users to discover, create and share specific stories as per their interests. It mainly focuses on sections and areas like life, news, humor, travel, sports, food, foreigners, and more. The company has been acquired by The Good Glamm Group, the parent company of the Mumbai-based D2C beauty brand, MyGlamm, on October 20, 2021, Wednesday.
ScoopWhoop is a company that provides social news and entertainment. They have a channel that provides remedies on social concerns while also having listicles on current affairs, politics, sports, etc. ScoopWhoop got its inspiration from the global trending website Buzzfeed, but ScoopWhoop came with the vision to provide the local Indian audience content which is relatable and based on Indian themes.
Scoopwhoop logo
ScoopWhoop is for the people who are bored at work and just desire to pass their time with some entertaining posts, which is easy to comprehend. Their main target audience is 15-35 age groups of people, who are constantly using social media for entertainment, and ScoopWhoop provides news with witty and funny listicles for people, which draws them regularly to their pages and channels.
Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee are the Founders of Scoop Whoop.
ScoopWhoop Founders
Sattvik Mishra, who completed Bachelor’s in Computer Application from Symbiosis International University in 2008. Later, Mishra did Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He then started working at Webchutney as a Trainee Writer and later got promoted as Associate Creative Director. He worked at Webchutney for 4 and a half years before becoming the CEO of ScoopWhoop.
Sriparna Tikekar is the Chief Content Officer at ScoopWhoop is also the co-founder of ScoopWhoop.
Rishi Pratim Mukherjee, who did Masters in English from the University of Calcutta, also did Post Graduation Diploma in Advertising, Applied Communication and Public Relation from IIMC, New Delhi, and securing the second position with 71%. He worked as a Client Services Director at Webchutney for one year and eight months before becoming the Co-founder & COO at ScoopWhoop in December 2013.
Debarshi Banerjee is the Co-founder and Chief Product Officer at ScoopWhoop. He did B.A in History from Presidency College, Kolkata. After this, he did M.A from the University of Kolkata in 2010. He worked as a Web Developer at Conrad Green, Grasshoppers and Digivaasi and then as Technology Lead at Digivaasi. He joined ScoopWhoop in August 2014.
Saransh Singh did Bachelor’s in Mass Media from St.Xavier’s College, Mumbai and then went on to study Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He worked at Webchutney for 9 years and 10 months; he started there as a Visualizer, then as Art Director and got promoted to Senior Art Director. He is now the co-founder and CEO of ScoopWhoop.
Suparn Pandey did BBA Jagannath International Management School, New Delhi before studying Post Graduation Diploma in Advertising and Public Relation from IIMC. He started working at ScoopWhoop as managing editor and co-founder in December 2013.
Buzzfeed became one of the most trending online platforms globally. The founders saw that online media was gaining popularity and to utilize their creative minds, they started the website ScoopWhoop as a side project.
Sattvik and Rishi planned while drinking to write an article on “If Game of Thrones is made in India, who would play what?” They wrote listicles at night for ScoopWhoop and continued their regular jobs in the day. Three months to ScoopWhoop, it already had 4 million users. Soon after this, large media companies came with big offers to ScoopWhoop; this encouraged the co-founders to make ScoopWhoop a full-time project.
The company that has channels and pages on Youtube, Instagram, and Facebook, gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh and a half for each story they do for a brand. But, they usually have a 3 post deal with the brands. So one can imagine the money this venture earns just with their social reach which can make a story/video viral just with a click of a button and without even putting a single advertisement on their website.
ScoopWhoop – Competitors
As sharing online is becoming easier, it is becoming more difficult to maintain pages and channels in digital platforms by having trending and original content for the audience. Buzzfeed India, MensXp, The Logical Indian, The Quint, etc are some of the popular pages that are competing for neck-to-neck with ScoopWhoop because all of these are behind the same target audience- the new-age millennials.
To date, ScoopWhoop is believed to have a funding amount of $5.6 million. ScoopWhoop received funding of INR 10 crores from Bharti Softbank in October 2014. In November 2015, Kalaari Capital invested $4 million in ScoopWhoop. In February 2016, ScoopWhoop raised $1.5 million from Ignite World.
“We don’t care where people consume our content, as long as they do! We are completely platform-agnostic.” Says Sattvik, Founder, ScoopWhoop
Sattvik also rightly pointed out that with the advent of Reliance Jio and the deeper penetration of smartphones in the society and the country at large, network connectivity is going to be the next game-changer in the content creation industry. This effectively points to the fact that in the coming years’ video content is going to be the most popular form of taking in content by the users. The users here are mainly the millennials because they account for most of the target audience who would like to take in creative video content that possibly passes their time in the most interesting manner.
ScoopWhoop was founded by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.
What is Scoop Whoops’ Revenue?
Scoop Whoop generates around $2.4 million in Revenue. It usually charges around 0.5 lakh for each story they do for a brand.
How much funding ScoopWhoop has raised?
ScoopWhoop is believed to have a funding amount of $5.6 million till date. Its investors include Bharti Softbank, Kalaari Capital, Ignite World.
How does ScoopWhoop Make Money?
ScoopWhoop usually charges around half lakhfor each story they do for a brand. But, they usually have a 3 post deal with the brands. So, the money this venture earns just with their social reach. Scoop Whoop generates around $2.4 million in Revenue.
Who are ScoopWhoop’s Competitors?
ScoopWhoop’s competitors are Storypick Media, BuzzFeed, Dainik Bhaskar Group, MensXp, The Logical Indian, The Quint.
Who is ScoopWhoop’s CEO?
ScoopWhoop’s CEO is Sattvik Mishra.
Is OK Tested part of ScoopWhoop?
ScoopWhoop Media is an Internet media company. It runs three different publications, ScoopWhoop, ScoopwhoopHindi, Ok Tested, ScoopwhoopUnscripted and Vagabomb.
Want to boost your eCommerce sales via Instagram? This post is just for you!
With the vast number of options and strategies present on an otherwise easy to use an app like Instagram to establish yourself, it sure can become overwhelming. Here are a few tips by Mehar Gulati (Founder of Scarlet Relations) to help you take things easily in reaching your goal of boosting e-commerce sales on Instagram:
‘A picture speaks a thousand words’- These words are sure to make you panic-stricken. But don’t worry, you don’t have to be a professional to capture the perfect photos. All you need to do is use a phone with a good camera and keep in mind the following tips:
Use natural light
Avoid overexposure while taking photos (to do this, tap the brightest part of your frame on your phone before taking the photo).
The world is your stage and what you choose to show your followers about your brand is completely up to you. However, don’t be afraid to show them the real you- behind the scenes working of your brand, your team, your inspiration, a post you like, anything personal-just about everything works. At the end of the day, people feel more connected with you and your brand when you show them a more human side.
The Guide Feature
Ecommerce brands can use the guide feature to make catalogs for their viewers, be it a gifting range or different product ranges – this feature can make your customer choose what they want easily and also help them understand your range better and in a systematic way!
#UseHashtags
Using hashtags is a great way to expand your Instagram audience as they make your posts appear in the pages of hashtags you use. Make use of up to 30 hashtags per post offered by Instagram by starting out with the most popular hashtags like #instagram and then building it up to your brand’s own personal hashtag. Here’s a complete Guide to Hashtag Marketing Strategies.
Attach Swipe-up Links
Don’t forget to attach links in your stories or bio to your website for more social traffic.
Next, set your goal- it could be to drive traffic to your website, get views for a new product, increase brand awareness or increase sales. Then set your daily ad budget. On the basis of your goal and on the basis of what your target audience likes to see, you can choose the best ad format suited for you. For example, Stories, IGTvs, and Reels Ads are better for driving video views while shopping ads are better for driving eCommerce sales. There are various Social Media Management Tools that can help you get started!
Conclusion
Hope these Instagram-related tips will help you boost your eCommerce sales. Remember Instagram has become a crucial marketing tool for various businesses, so crack the strategy & get it right to your audience!
As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.
The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.
Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.
Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the LGBTQIA+ community.
In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!
As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.
Nike
Nike Pride Month Celebration
Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It’d raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.
This campaign by Nike will be featuring the company’s equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.
Marks & Spencer
The celebration of Pride Month will be incomplete without the delicious Marks & Spencer’s sandwich, especially for the encouragement of the LGBTQIA+ community.
It’s quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.
Ralph Lauren
With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.
It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.
Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.
This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.
Calvin Klein
Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein’s Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.
Savage x Fenty
To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.
This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.
Kenneth Cole
Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.
To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.
Conclusion
As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.
They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.
He mentioned that it’s more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.
FAQ
What is pride month?
LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.
What do companies do for pride month?
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the LGBTQIA+ community.
What does LGBTQIA stand for?
LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.
Over the past few months, the second wave of Covid has been increasing in India and most of us have lost our dear ones. The pandemic has increased the death rate and the second wave has become very fatal. But, have you ever wondered what would happen to the social media accounts of the ones who lose their life during the Covid battle or any other cause? In this article let’s look at what happens to the social media accounts of the users who lost their life due to Covid or any other cause.
Study by University of Oxford on Social Media accounts
According to a study by the Oxford Internet Institute of the University of Oxford based on the social media user levels as of 2018, it was found that around 1.4 billion users will die before 2100 which would be more than the social media users living on Facebook during 2070.
This is a serious issue that nobody has thought about and like any other account such as a bank account, the social media companies will have to find a nominee who would be able to close the account or take care of the account after the death of the individual. Currently, there are three different procedures towards the social media account of a person who lost his life.
Procedures that can be followed to the social media account after death of an individual
There are 3 different procedures that can be followed to the social media account after the death of an individual. The first step would be to just leave the account untouched. There won’t be any changes made to the account and it would remain intact after the death of an individual.
The second step would be informing the related company and closing down of the account. It would be any social media company such as Twitter, Facebook or Instagram which can be done by submitting the death certificate of the individual and the last step would be to give access to a nominee and make it a memorial account.
Steps taken by Facebook and Instagram to the account after death of an individual
Facebook Memorial Page
Facebook provides this feature to hand over the account and to make it a memorial one. The legacy contacts will not get the same features towards the account, he will only be able to change the profile picture, respond to friend requests or write a tribute post on the account.
The account can be identified as a word Remembering will be shown next to the account. These accounts will not be visible on the friend’s suggestions or won’t show any birthday alerts towards other users. Instagram also provides the same option regarding the social media account.
Steps taken by Twitter to the account after death of an individual
Twitter does not provide access to the legacy account holder towards the account. The individual’s account will have to be deactivated. The immediate family member will have to request on deactivating the account by providing their id, death certificate and other documents required by the company.
However, if an immediate family member or a closed one has access to the deceased individual’s account then the account can be kept active and the user can update the posts according to their choice.
Steps taken by Google and WhatsApp to the account after death of an individual
Google has not provided any information regarding the account after the death of an individual. However, a close family member or a person can apply by providing the required documents and close the google account of the individual.
Google also asks an individual while creating an account on the closure of account during inactivity and if the individual select an option of 3 months, then an inactivity of the account for 3 months would automatically delete the google account.
In the case of WhatsApp, there is no such procedure for closure or deleting the account. Whoever has access to the deceased person’s mobile phone will have access towards WhatsApp and the account will have to be manually deleted from the phone.
Conclusion
However, except for a few social media companies, there is no much procedure to close down or to bring changes to a deceased person’s account. There are arguments that the government should mandate a certain procedure for the social media accounts of the individuals who lose their life.
FAQ
What happens to your WhatsApp when you die?
WhatsApp has no way of knowing if users are dead or not. If an individual does die, their account will most likely continue to exist, and people will still be able to send them messages.
Can you delete a dead person Facebook?
Facebook has two options: You can request to either memorialize a Facebook page or delete it all together.
What happens to your Instagram when you die?
According to Instagram’s policy, the account of a deceased person can either be reported, or an immediate family member can request that the account be deleted.
In the past few days, the headlines and the major posts on various social media handles were about the ban of the social media applications in India. Let’s look at why the social media giants such as Facebook, Twitter, Instagram might get banned in India.
Why The Government of India might ban Facebook, Twitter, Instagram
During the month of February, the Government of India had provided a new norm that is supposed to be followed by all the social media companies in the country. The Government of India had provided a time period of 3 months where the deadline for accepting the new norms was on 25 May 2021.
The social media giants such as Facebook, Twitter, Instagram and WhatsApp have not accepted the norms and have not made any provision to follow the norms.
The new Social media norms by The Government of India
As per the new norm, the large social media platforms defined as those who have more than 50 lakh registered users will have to appoint a resident grievance officer as part of a larger grievance redressal mechanism, they will also have to actively monitor the content on their platform and also provide a monthly compliance report for Indian users and self-regulation mechanism.
Social media platforms that have not accepted the new norm
As of now only the Indian based social media application Koo has accepted the norms and the guidelines put forward by the government. The other social media giants have not accepted the norms and WhatsApp has also filed a complaint against the government in the High Court of Delhi.
The social media giants such as Facebook, WhatsApp and Twitter have conveyed that accepting the new norm would end the privacy of the users and messaging platforms such as WhatsApp will no longer be end-to-end encrypted.
Number of social network users in India
Will the Social media Apps really get banned?
It is to be noted that if the social media platforms do not comply with the new norms and don’t follow the guidelines, they will not be banned by the Government but they will lose their status as a social media platform and various protections they receive as intermediaries.
The Government of India can also file a case against the social media companies for not following the rules as per the law of land.
The main consequence if the social media platforms accept the ban would be faced by the users and the citizens of the country is that they would lose the right to speech and they would not be able to freely express their view points on the social media platforms.
If the social media platforms are banned in the country it would largely affect the economy of the country adding to a lot of people becoming unemployed as a large number of people run their online businesses through Instagram, Facebook and Twitter.
The ban on the social media giants will also largely affect the other companies in India as they rely on these platforms for advertising their products and services. The social media platforms even provide an option where the companies can target their customers.
It would even affect the Indian based employees working in the various social media companies as the ban would lead to unemployment to a lot of them working in the Indian subsidiaries of the social media companies.
This is estimated to largely affect the economy as the businesses which have build a profile on the social media platforms would run under loss and also taking the critical situation of the Covid pandemic and increase of unemployment in the country would have a large effect on the economy of the country.
FAQ
Why is social media getting banned?
Social media apps might get banned if they fail to comply with the new intermediary guidelines for social media platforms.
What is the new IT rules for social media?
The new IT Rules 2021 for digital media platforms includes the requirement to appoint a resident grievance officer as part of a larger grievance redressal mechanism, active monitoring of content on the platform, and monthly compliance reports for Indian users.
Has WhatsApp sued Indian government?
Yes, WhatsApp has filed a case in the Delhi High Court against the Indian government, seeking to block the new IT rules.
Conclusion
India has around 53 crore WhatsApp users, 41 crore Facebook users, 21 crore Instagram users and around 1.75 crore Twitter account holders. These are the major social media companies operating in India and the Indian based application Koo has around 60 lakh users.
Mark Zuckerberg is famous for Facebook. He was one of the youngest self-made billionaires just at the age of 23. In 2020, in the month of August, he came under the centibillionaire list. He’s an American media magnate, internet businessman, and philanthropist. He serves as Facebook’s president, chief executive and controlling shareholder. He is also co-founder of the Groundbreaking Starshot Solar Sail Spacecraft Production Project and serves as one of its board members.
Mark Zuckerberg
Mark Zuckerberg – Biography
Name
Mark Elliot Zuckerberg
DOB
14 May, 1984
Nationality
American
Occupation
Internet Entrepreneur
Title
Founder & CEO of Facebook, Inc and Co-founder of Chan Zuckerberg Initiative
Zuckerberg was born on May 14, 1984, in White Plains, New York. His parents are Karen, a psychiatrist, and Edward Zuckerberg, a dentist. He along with his three sisters, Randi, Donna, and Arielle, were brought up in Dobbs Ferry, New York, a small Westchester County village about 21 miles north of Midtown Manhattan. His ancestors hailed from Germany, Austria and Poland and Zuckerberg was raised in a Reform Jewish household. At the age of 13 he had a Star Wars-themed bar mitzvah.
Mark Zuckerberg – Education
Zuckerberg excelled in classes at Ardsley High School. He transferred to the private school Phillips Exeter Academy after 2 years. He won prizes in mathematics, astronomy, physics, and classical studies. In his youth, he has also attended the Johns Hopkins Center for Talented Youth summer camp. Zuckerberg stated that he could read and write French, Hebrew, Latin, and ancient Greek on his college application. He is not just a nerd and was the captain of the fencing team.
Mark Zuckerberg – Beginning of Facebook
Zuckerberg had already gained a “reputation as a programming prodigy” by the time he started classes at Harvard, and he studied psychology and computer science. He was a member of Alpha Epsilon Pi and of Kirkland House. He wrote a software he called CourseMatch, which enabled users to make class selection decisions based on other students’ choices. After a short time, he created a new software that he originally called Facemash, allowing students to pick the best-looking individual from a collection of images. According to Zuckerberg’s roommate, Arie Hasit, at that time, “he built the site for fun.” Hasit explains:
We had books called Face Books, which included the names and pictures of everyone who lived in the student dorms. At first, he built a site and placed two pictures or pictures of two males and two females. Visitors to the site had to choose who was “hotter” and according to the votes there would be a ranking.
The site went up over a weekend. But the college turned it off by Monday morning, because its popularity overwhelmed one of Harvard’s network switches and stopped students from accessing the Internet. A lot of students complained at that time that their photos were being used without permission. But Zuckerberg publicly apologized, and articles were run in the student paper saying his platform was “absolutely unacceptable.”
Zuckerberg began writing code for a new website the following semester, in January 2004. On February 4, 2004, Zuckerberg launched “TheFacebook,” which was originally located at thefacebook.com. When he launched Facebook, three of his seniors (Cľ Winklevoss, Tyler Winklevoss and Divya Narendra) in Harvard after 6 days accused him of purposely misleading them into thinking that he would help them create a social network called HarvardConnection.com, while instead using their ideas to develop a rival product.
The three protested to The Harvard Crimson, and in response, the newspaper launched an investigation. Those three filed a lawsuit against Zuckerberg after Facebook was launched officially. It resulted in a settlement. They agreed a settlement for 1.2 million Facebook shares.
In his sophomore year, Zuckerberg had dropped out of Harvard to complete his thesis. In January 2014, he recalled:
I remember really vividly, you know, having pizza with my friends a day or two after—I opened up the first version of Facebook at the time I thought, “You know, someone needs to build a service like this for the world.” But I just never thought that we’d be the ones to help do it. And I think a lot of what it comes down to is we just cared more.
Zuckerberg received an honorary degree from Harvard on May 25, 2017. He gave a commencement speech on the same day at Harvard’s 366th commencement Day.
A month after Zuckerberg launched Facebook in February 2004, there was launch of i2hub, another campus-only service created by Wayne Chang. The i2hub focused on sharing files peer-to-peer. At the time, both i2hub and Facebook gained media attention and were rising exponentially in users and advertising. In August 2004, Zuckerberg, Andrew McCollum, Adam D’Angelo and Sean Parker founded a rival peer-to-peer file sharing service called Wirehog.
Platform, Beacon, and Connect
Zuckerberg unveiled on May 24, 2007 the Facebook Forum, a forum for programmers to create social applications within Facebook. A lot of applications were developed within weeks and some already had millions of users. It has expanded to more than 800,000 developers around the globe developing Facebook Platform applications.
Zuckerberg revealed on November 6, 2007 Beacon, a social advertisement system that allowed people to exchange information with their Facebook friends based on their surfing habits on other pages. For instance, eBay sellers might automatically let friends know what they’ve got for sale via Facebook news feed as they list items for sale. The software was under investigation due to concerns regarding the privacy of groups and individual users. Zuckerberg and Facebook failed to respond quickly to the complaints and Zuckerberg published a blog post on Facebook on December 5, 2007, accepting responsibility for Beacon ‘s issues and offering users a simpler way to opt out of the service.
In 2007, Zuckerberg was named to the TR35 list by MIT Technology Review as one of the world’s top 35 innovators under 35. Zuckerberg revealed on 23 July 2008 Facebook Link, a user-friendly version of the Facebook Site.
Critics say that, Facebook bought Instagram because it was scared of Twitter and Google+. Facebook bought Instagram for $1 billion in 2012. Today Instagram has over 1 billion users. Instagram contributes $20 billion to Facebook annual revenue. Facebook purchased Whatsapp– the messaging sevice, for $19 billion in February, 2014.
The 3 main social networking sites owned by Mark Zuckerberg
Mark Zuckerberg – Controversies
Saverin lawsuit
A complaint brought against Facebook and Zuckerberg by Eduardo Saverin was settled outside court. While settlement terms were sealed, the firm confirmed Saverin ‘s role as Facebook’s co-founder. After the settlement Saverin signed a non-disclosure agreement.
Pakistan criminal investigation
Pakistani Deputy Attorney General Muhammad Azhar Sidiqque initiated a criminal investigation into Zuckerberg and Facebook co-founders Dustin Moskovitz and Chris Hughes in June 2010, following a Facebook hosting of a “Draw Muhammad” contest. The investigation identified the German woman who produced the contest as anonymous. Sidiqque requested police from the country to contact Interpol to have Zuckerberg and the other three arrested for blasphemy. Facebook’s website was briefly blocked in Pakistan on May 19, 2010, before Facebook removed the contest from its website in late May. Sidiqque also demanded that its UN representative discuss the issue with the UN General Assembly.
Cambridge Analytica Data Breach
Zuckerberg appeared before Congress in April 2018, after it was reported that the company had exchanged consumer data with Cambridge Analytica, a political consulting firm.
Forbes has attributed the dramatic decline in the stock price of Facebook following the company’s July warning investors of slowing growth and profit margins to the increasing effect of the battle between profit and privacy, citing the story of Cambridge Analytica and the rising inability of Facebook to protect users from harmful misuse and misinformation.
Palestinian terror attacks
Israeli cabinet minister Gilad Erdan accused Zuckerberg of having some responsibility for Palestinians’ deadly attacks on Israelis on 2 July 2016.[93] According to him, the social network was not doing enough to ban posts on its site that encourage violence against Israelis. “Sure of the blood of the victims is on the hands of Zuckerberg,” Erdan said.
Hawaiian land ownership
Zuckerberg filed eight “quiet title and division” lawsuits against hundreds of Hawaiian natives in January 2017 to buy small tracts of land which they own. This land is located within the 700 acres of land which Zuckerberg had purchased in 2014 on the Hawaiian island of Kauai. After learning that Hawaiian land ownership law differs from that of the other 49 states, he dropped the lawsuits.
Paul Ceglia
Paul Ceglia, owner of a wood pellet fuel business in Allegany County, upstate New York, filed a lawsuit against Zuckerberg in June 2010, alleging 84 percent Facebook possession and demanding monetary damages. According to Ceglia, on April 28, 2003, he and Zuckerberg signed a contract for an initial fee of $1,000 entitled Ceglia to 50 percent of the website ‘s sales, as well as an additional 1 percent stake in the company every day after January 1, 2004, until completion of the website. At the time, Zuckerberg was creating other ventures, including Facemash, Facebook’s precursor, but the domain name thefacebook.com was not licenced until 1 January 2004. Facebook spokesperson Barry Schnitt told a reporter that Ceglia ‘s lawyers had unsuccessfully pursued a settlement outside court.
On 26 October 2012, federal prosecutors arrested Ceglia, charging him with mail and wire fraud and “tampering, damaging and manipulating evidence in a conspiracy to defraud the Facebook founder of billions of dollars.” Ceglia is accused of creating emails in order to make it appear that he and Zuckerberg exchanged specifics of an early version of Facebook. Before it was launched, some law firms withdrew from the case, and others after Ceglia ‘s arrest.
Zuckerberg contributed an undisclosed sum to Diaspora- a personal open-source Web server that operates a distributed social networking programme.
Zuckerberg founded the Start-up: Education foundation.
Zuckerberg had donated $100 million to Newark Public Schools, the public school system of Newark, New Jersey on September 22,2010.
Zuckerberg, along with Bill Gates, and investor Warren Buffett signed “The Giving Pledge” on December 9, that year, in which they vowed to devote at least half of their wealth over time to charity. They also invited others among the wealthy to donate 50 percent or more of their wealth to charity.
2012
In December, Zuckerberg and his wife Priscilla Chan announced that over the course of their lives they would give the majority of their wealth to “advancing human potential and promoting equality” in the spirit of The Giving Pledge.
Priscilla Chan and Mark Zuckerberg
2013
On December 19, Zuckerberg announced a donation to the Silicon Valley Community Foundation of 18 million Facebook shares, to be completed by the end of the month. Based on the valuation of Facebook as of then, the value of the stock was $990 million.
On December 31, the donation was recognized as the largest charitable gift on public record for 2013.
The Chronicle of Philanthropy put Zuckerberg and his wife at the top of the 2013 annual list of the magazine’s 50 most generous Americans.
2014
Zuckerberg and his wife Priscilla Chan donated US$25 million to fight the Ebola virus disease, specifically the West African Ebola virus epidemic on October.
2015
On December, Zuckerberg and Chan pledged to transfer 99% of their Facebook shares, (then at US$45 billion) to the Chan Zuckerberg Initiative, the organization that focuses on health and education. Instead of the funds transferring immediately, it transfers over the course of their lives.
Instead of creating a charitable organisation to donate the value of the stock to, as did Bill Gates, Warren Buffett, Larry Page, Sergey Brin, and other billionaires, Zuckerberg and Chan opted to use a limited liability company ( LLC) structure. Some journalists and academics have even come to say that, the Chan Zuckerberg Initiative conducts philanthrocapitalism.
2016
The Chan Zuckerberg Initiative gave $600 million in 2016 to establish the tax-exempt charity Chan Zuckerberg Biohub, a collaborative research facility near the university in San Francisco’s Mission Bay District from California, San Francisco, with the goal of promoting cooperation and collaboration between UCSF, University of California, Berkeley and Stanford University scientists. The developed intellectual property would be jointly owned by Biohub and the house institution of the discoverer. Unlike foundations such as the Bill and Melinda Gates Foundation that give up all research that is funded to free public access and reuse, Biohub maintains the freedom to sell any research that it supports. Inventors will have the option of making their findings open-source, with permission from Biohub.
2020
Amidst the COVID-19 pandemic, Zuckerberg donated $25 million to Bill and Melinda Gates Foundation. It is a foundation that is searching for treatments for the disease. He announced $25 million in grants to support local journalism that was impacted by the pandemic. And $75 million in advertisement purchases in local newspapers by Facebook, Inc., where Facebook will market itself.
Mark Zuckerberg – Awards and Achievements
A film entitled ‘A Social Network’ was released in 2010, focused on the life of Mark Zuckerberg and his Facebook founding years. The film has received eight academy award nominations.
In 2010 he won ‘Person of the Year’ by ‘Times’ Magazine.
‘CEO of the Year’ at 6th Annual Crunchies in 2013.
He was also named on Time 100 list four consecutive times between 2009 and 2012. Time 100 is a list of around the world’s 100 most influential individuals.
He was also the youngest self-made billionaire just at the age of 23.
August, 2020 he was able to come under the “centi-billionaire” list.
Mark Zuckerberg – FAQs
Who Mark Zuckerberg?
Mark Zuckerberg is an American media magnate, internet businessman, and philanthropist. He is the founder of Facebook and serves as Facebook’s president, chief executive and controlling shareholder.
What is Mark Zuckerberg age?
As of 2021, his age is 37.
What is Mark Zuckerberg net worth?
As of May 2021, according to Forbes, the net worth of Mark Zuckerberg is $115 Billion.
How old was Mark Zuckerberg when he became a billionaire?
Mark Zuckerberg was just 23 years old when he became a billionaire.
Facebook Inc on 30 April 2021 had announced that it is planning to roll out a new feature in its digital platform in India. The vaccination drive for the people above the age of 18 has been said to be started from the month of May.
The second wave of Covid-19 has been increasing significantly in the country with vaccination being given the most important priority at this moment. The new feature is a finder tool that will help India in the process of Covid-19 vaccination. Let’s look at how the new finder tool of Facebook will help India to vaccinate the people.
Facebook is an American based social media platform and social networking service. The company was launched in the year 2004. The digital platform is available in around 111 languages and available worldwide except in the countries where it is blocked.
As of December 2020, the company has around 2.8 billion monthly active users and during the 2010s Facebook was the most downloaded mobile app globally.
As of April 2021, there were around 406,100,000 users in India. It accounted for 28.9 % of the entire population of the country. The largest user group in the country was people aged in between 25 to 34 years. The majority of the users were men with around 74.5% of the users.
On 30 April 2021, Facebook Inc had announced that the company has partnered with the Government of India to introduce a new feature which will be a vaccine finder tool. The finder tool will be available on the mobile application of Facebook in India from this week.
The vaccine finder tool will be available in 17 different languages in India. The finder tool will help the people locate the nearest vaccine center and the operation time period of the vaccine centers according to the health ministry.
Additional features of the Tool
Facebook said in a statement that the new tool will help people in identifying the walk-in options as well for the people above the age of 45. It will also provide a link to register on the CoWin website in order to register and schedule the appointment for the vaccination.
The tool can be accessed in the Covid-19 information center. The Social media company also communicated that it is supporting the NGOs and UN agencies in India with ad credits. They are also providing insights and trying to help them reach the majority of the country through their digital platform with Covid vaccines and health information to prevent covid-19 infections.
Facebook has also committed with UNICEF India to provide health resources about when to seek emergency care and how to manage covid-19 with mild symptoms at home. The above information is available on the Covid -19 information center and the feed of Facebook’s platform.
The company said that on Instagram they are promoting this feature in the explore feature in the form of guides.
Instagram Covid Guide
In the last week of April 2021, the Chief of Facebook Mark Zuckerberg had announced a USD 10 million grant for covid-19 emergency response efforts in India. To deploy these funds the social media giant is partnering with the organizations such as US-India Strategic Partnership Forum (USISPF) and United Way, Swasth, Hemkunt Foundation.
The funds will mainly be used to access the critical medical supplies which include ventilators, increasing hospital bed capacity, BiPAP machines and 5000+ oxygen concentrators.
FAQ
What is Facebook’s net worth?
$279.95 billion is the net worth of Facebook as of 2021.
Who owns Facebook now?
Mark Zuckerberg is the founder and owner of Facebook.
What percent of Facebook does Zuckerberg own?
Mark Zuckerberg owns 29.3 percent of Facebook.
Conclusion
The covid-19 second wave has increased the number of cases in the country and this step from Facebook will be a great help for the Indian government and the citizens in the country. The vaccination drive is expected to be done in a smoother way.
