Tag: instagram marketing

How to Use Meta Business Suite (Formerly Facebook Business Suite) for Seamless Management
Many businesses utilize the large platform of Facebook to advertise their products on a massive scale. According to reports, approximately $115 billion is spent on advertising by many companies, with all of it being spent across Meta (previously known as Facebook) platforms.

Meta Business Suite is a great tool for businesses to make it easy to manage all their business-related activities. This tool makes it effortless to handle all your comments, direct messages (DMs), ads, etc.

In this article, we will cover what Meta Business Suite is and how to use it so that you manage your business account smoothly.

What is the Meta Business Suite? (Formerly known as Facebook Business Suite)
Meta Business Suite vs. Meta Business Manager
How to Use Meta Business Suite?

Global Annual Advertising Revenue of Meta Platforms

What is the Meta Business Suite? (Formerly known as Facebook Business Suite)

Meta is the parent company that oversees various social media platforms and technologies, including Facebook, Instagram, WhatsApp, and Messenger. Facebook Business Suite, now called Meta Business Suite, on the other hand, is a platform designed to help businesses manage their presence on Facebook and Instagram. To be precise, it is a free, comprehensive social media management solution for Facebook and Instagram.

This tool also allows you to write or schedule articles, stories, and advertisements, and you’ll get useful tips to maximize your efforts as you go. Additionally, you may organize materials and create organic campaigns. It unifies the technologies that enable you to communicate with your consumers across all apps and improves business outcomes.

Interestingly, you can perform a lot more of the aforementioned duties in a single tab since Business Suite works more like a standard social media management tool. Besides this, utilizing the platform’s facilities can help you tackle the social media presence of your company more straightforwardly. It also enables you to swap between your Facebook and Instagram accounts without hassle. For this, you need to link your accounts so that you can get instant access to the dashboards of your Facebook and Instagram accounts. Meta Business Suite makes it simple to monitor notifications and reply to communications fast whether you’re using it on a desktop or mobile device.

Meta Business Suite Helps You to:
- Post content on both Facebook and Instagram from one platform without having to switch accounts.
- Manage your inbox from one place across all your Facebook, Instagram, and Messenger accounts.
- Track your performance insights and trends to learn about your Facebook and Instagram audiences.
- Reach a wider audience by creating ads across Facebook and Instagram.
Meta Business Suite vs. Meta Business Manager

Before Meta Business Suite, Meta launched Facebook Business Manager (now Meta Business Manager) in 2014. With the help of the Meta Business Manager, you can manage your assets independently of your personal profile, such as Facebook business pages, Instagram profiles, and ad accounts. It is like a backend tool that lets you communicate or restrict access to your company accounts by designating one of six distinct roles for people who have access to your accounts. You may assign responsibilities, request access to accounts, and work with team members. Furthermore, this aids in keeping all of your corporate assets within the Meta ecosystem under your control and security.

How to Use Meta Business Suite?

If you’re looking forward to starting with Meta Business Suite, we suggest you go through the steps that can help you effectively manage your Facebook and Instagram accounts. Below are the steps for getting started with Meta Business Suite:

Have a Facebook Business Account

Meta Business Suite Log-in Page

The obvious thing to do is to have a Facebook Business Account. If you already have it, then you can skip this step. If not, then go to “create an account” either by logging into your existing one or by creating a new account.

Select Your Accounts

Whatever account, be it Facebook or Instagram, you can decide to add to your Business Suite. However, in the case of adding an Instagram account, it must be changed to a business or creator account. Facebook will prompt you to change before allowing you to finish the creation procedure if you try to choose a personal account.

Add or Invite Team Members to Your Business Suite

Next, you can add or invite your colleagues to your Business Suite. To invite, choose the appropriate Meta business account using the drop-down option in the top-left corner. The account settings will then appear when you click the gear icon in the lower-left corner. You can also assign different roles and responsibilities to your team members either by assigning them as an employee (limited access) or as business admin (full access).

Navigate Through Dashboard

Once you’ve logged in, you’ll be taken to the dashboard where you can control your company’s Facebook, Messenger, and Instagram presence. You should be able to access different functions using the navigation menus and tabs, albeit the arrangement and individual options may differ.

Monitor Notifications and Messages

This is the most interesting part of the Business Suite, and it lets you monitor notifications and messages. Once you’ve set up your account and assigned roles to team members, now you have to start posting content in order to attract your target audience. Thanks to Meta Business Suite’s integrated inbox for your Facebook Pages and Instagram accounts, you can read and reply to comments, messages, and other alerts in one location. The Business Suite even helps create automated replies for commonly asked questions by your audience. This can help you save some time instead of replying to every DM.

Get Access to Insights and Analytics

Analyzing the performance of your social media presence is crucial.

With the help of Business Suite, you can view all your latest insights and trends. To assist in establishing your content strategy, Meta Business Suite helps you analyze data like reach, engagement, and audience demographics.

Create and Schedule Posts

Meta Business Suite offers the ability to create and schedule posts and stories from one place. To write and schedule posts for your Facebook Pages and Instagram profiles, use the “Create Post” or comparable option. Additionally, you may choose a certain day and time for your articles to be published as well as upload images, videos, and text.

How to Create a Facebook Post | Meta for Business

Manage Ad Campaigns

Yes, that’s right, with Meta Business Suite, you can easily manage and create ad campaigns. It also helps you keep track of your ad performance if you’ve run it on Facebook or Instagram. The tool also allows you to have control over your budget, targeting options, and ad effectiveness.

Utilize All Other Additional Features

If you explore the Business Suite, you will come across many additional features. These additional options might include cross-posting material between Facebook and Instagram, managing corporate communications, and having access to sophisticated advertising capabilities, depending on the features and upgrades that are available at the time. It also includes features like an appointment scheduler, which will come in very handy in managing your business appointments, especially for a service-based business. To add to that, Meta Business Suite also has Instant Forms, another outstanding feature to help businesses grow. These Instant Forms are like a mini CRM system that can help create custom forms for your audience to fill out without having to leave the platform.

Conclusion

By far, we have now learned that the Meta Business Suite sets itself up as a perfect tool for businesses to manage their social media presence. It can immensely improve their marketing skills, be on Facebook, Instagram, and even WhatsApp. The platform offers all the tools you want to keep track of your audience’s comments and direct messages, schedule posts, make social media ads, and much more.

21 Best Social Media Management Tools for Startup in 2023

Managing social media presence can be overwhelming. Here are the best social media management tools to help streamline your process and save time.

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FAQs

What is the Meta Business Suite?

Meta Business Suite is a platform designed to help businesses manage their presence on Facebook and Instagram, including marketing, advertising, and other related activities.

Is Meta Business Suite free?

Yes, Meta Business Suite, formerly Meta Business Suite, is a free, comprehensive social media management solution for Facebook and Instagram.

Can I track the performance of my ads with the Meta Business Suite?

Yes, the Meta Business Suite provides tools to monitor the performance of your ads. You can track metrics like engagement, reach, clicks, likes, and more to evaluate the effectiveness of your campaigns.
August 7, 2023
How to Use Instagram for Business?
With the advent of social media and the kind of popularity it holds today, it would be extremely beneficial for a business to create a strong social media presence. Instagram falls among the most widely-used websites and applications that help in creating a strong buyer base, especially if the target audience for the business is millennials or Gen Z buyers.

The Facebook-owned platform, Instagram boasts of having around 1 Billion (2022 reports), active users per month, and 500+ million daily users. While the young adults (between 18-24 years), and the adults (between 25-34 years) are found to be the most active on Instagram, the platform is also used by people below and above the margin.

Instagram Users and their Age Groups

Moreover, recent reports state that the brands have seen a 4% of average engagement from their followers on Instagram, which is much more than the followers’ engagement rate on Facebook or Twitter, which happens to be around 0.1%. In fact, brands get 10x more engagement on Instagram from all around the platform than they get on the other social media platforms. In other words, Instagram is better for the visibility of the brands.

With an Instagram business profile, you can see real-time data on how your stories and promoted posts perform, get insights into how followers are interacting with your content and unlock features only available to businesses that make it easier to get noticed and drive sales. Creating a business profile on Instagram is free and can help you a lot to understand your audience.

So, let’s talk about how you can use Instagram for your business, and all the aspects that you need to keep in mind for working out your plan that way. It will help you understand the features of Instagram for Business as well.

How to use Instagram for Business?
Tools Provided By Instagram To Monitor Outreach
Benefits Of Using Instagram For Business

How to use Instagram for Business?

So, now that we are all aware of how big is Instagram and how important the platform is for businesses, it is obvious that you would also want to leverage the popular social media platform to grow your business. If you are interested, then let’s dive into the primary steps that will help you use Instagram for your business here:

Create an Instagram Business Account

If you already have a personal account. Moreover, if the content of that profile is engaging and appropriate for your brand, then you can simply convert that into a business profile. After that, you will be able to access all the features and tools that are available only for Instagram business accounts.

You can easily convert your personal account into a business account by following the below steps:
- In the Instagram Mobile App, go to your Profile.
- Now go to “Settings“
- Go to “Account“
- Tap on “Switch to Business Account” or “Switch to Creator Account” as you like.
This will convert your profile into an Instagram Page. It is a really helpful feature of Instagram for startups and entrepreneurs, who are looking forward to using Instagram for their businesses.

Make Your Feed Visually Appealing

Example of an Appealing Instagram Profile

The users of Instagram are groups of people from the new generation. As Instagram is mainly an app to share photos, users need to see your product before they even visit your website. Thus, it is important to upload photos of your business and products in a way that is eye-catching and stands out from the plethora of content that is thrown at users today. Besides, it is also essential here, to maintain a proper colour scheme and aestheticism that makes the grid layout visually appealing.

When users find a post or image that is appealing, the key instinct is to open the profile and check out further products. A typical user views an image for about 3-4 seconds and on finding it interesting, takes 6-7 more seconds to skim through your profile. So, it is important to make these moments count.

One should market their products keeping in mind the current trends, i.e., the viral happenings around the globe because they bring viewers easily. People tend to be engaged more with the posts related to the latest trends in the world of marketing and beyond it, which in turn, helps brands get more shares from their followers. This is why it is essential to monitor these trends, which include technology trends, marketing or general trends. Though the videos can provide more information than the photos, they are mostly considered less engaging for the users when compared with the images. Putting up photos, especially of high quality, will increase your engagement. Typically, users view about 10-20 seconds of a video. So when uploading one, businesses should try to put more colourful content at the beginning of their videos, and try to keep the viewers engaged throughout.

Marketing On Instagram

Keep in mind, that your page is not isolated on Instagram. So, keep it up to date with the latest hashtags, trends, and content that may help sell your products/services, and gain mass approval for them. Some of the biggest worldwide trends were “Fidget Spinner” and “Mature Bag” and then the social media trend based on iPhone 11’s design came, and it continues in much the same way. When users come across your page, catch their attention by producing content that is both relevant and contributes to your business.
- Write grabbing captions
  The captions of your Instagram posts, stories and videos are really important because it is the caption that the readers read first to check if it is of any interest to them. So, you should not miss out on this opportunity to score.
- Keep your posts formal and your stories casual
  The stories come and go, so a more formal tone would only bore your potential customers. However, here if you pour some nice and grabbing casual content, then you might still have the opportunity to hit them!
- Use hashtags
  A major way of attracting users is by using hashtags that are widely used, and viewed by many users or those which are relevant to your business. This helps your page be visible to a greater number of viewers. Never forget the caption of your photos or don’t take it lightly, describe your images and videos creatively, use hashtags or ask the viewers questions, and use the caption to keep viewers engaged. An inspirational quote or a pop culture reference helps you score extra points.
- Stories
  Use Instagram stories effectively to display new additions to your product line or promote your business. Be creative, original, and crisp with Instagram stories.
- Story highlights
  Maintain clearly defined important highlights as a part of your profile as they are the first to attract the audience’s attention. Make them seem interesting and use these to especially highlight any offers or competitions that your brand is holding.
- Add relevant CTAs
  If you want the users to click on your website or the products and services that your brand offers, then you need to tweak your content in such a way that it drives the customers’ attention, and leads them to click on the link you want to.
Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags

Hashtags are a kind of metadata tags used on Social media platforms, which let
users apply a user-generated tag to the content. When it comes to social media
marketing, brands heavily rely on Hashtag marketing. To increase their reach
among an increasingly global market, more brands use social media…

StartupTalkyVidhi Punamiya

Write An Interesting Bio

The first thing that users will view in your account when they visit your profile is the bio. Keep the bio crisp and to the point, describing your business, but do so in a creative manner, one that shall intrigue users to further explore your account and your website. Add a link in your bio, it could be the link to your website or one that features your latest or most popular product. This makes your business easily accessible to the community. Use points to give information about yourself and use attractive emojis. You can also go in the extreme opposite direction and give a one-line introduction if you’re daring to be pretentious and if it works with the aesthetics of your product and/or services.

Make the logo of your company your profile photo instead of changing it with each new product to give your brand space to become known and recognized by users. Often seeing the same logo, again and again, may instil a feeling of familiarity amongst the users.

Use Geotagging

Geotagging is a feature on Instagram. With geotagging, you can tag the location of each of your images. You can also tag your work address or the address where your business is headquartered. This further makes it easy for the followers and the customers of your brand to know the location of your business. To use geotagging, you can simply press the “add location” button, and then you can type an address or select one from the selected Instagram list of addresses.

Tools Provided By Instagram To Monitor Outreach

Instagram Business Account Insights
- Actions taken from the story: You can view the number of people who visits your profile through your stories by swiping up and checking insights. This helps you view the nature of content that attracts users, which would help you gain more insight into the factors that will help you gain more popularity. You can also promote the stories as your post so that a larger audience views your content.
- Post insights: You can check the number of people that view your page, know how many among them already follow you, and the number of people you have reached through the explore page or the tags you have used. This will help optimize your business, brand, and Instagram account to produce content that is mass-approved and will help you increase sales.
- People Visited your Page: Instagram also shows how many people have visited your profile in one week on your home page.
Benefits Of Using Instagram For Business
- Your audience is already there: In June 2018, Instagram reached one billion monthly active users, up from 800 million in September 2017. Instagram has become one of the most popular social networks in the world. So, if you have a proper Instagram strategy then there is no limit to success for your business. This is the best platform where any quality service or product can go viral within a short period.
- Build your brand reputation easily: No matter how big or small your business is, if you have confidence in your product or service, then you have the key to success. Instagram has allowed businesses to grow freely, with equal opportunities for every one of them. You just have to take advantage of the built-in features at the right time and you are well on your way to success. Interact with more and more people, try to post quality content regularly and make sure the images you are using are in HD. Instagram prefers quality more than quantity, so make sure your content is visually appealing.
- Generate revenue directly from Instagram: A few years back there was a limited opportunity for businesses to get success on Instagram. But now, Instagram has allowed businesses to earn money directly from the platform itself. There is a new feature Instagram has launched that is the shoppable post where you can add tags to the products in your photos with links and that will include product description, price, and the “shop now” button or link. Your audience can directly buy the products from your online store.
- Show your creativity on Instagram: Instagram is the best place where you can show your creativity and also how attractive your brand is. Show your enthusiasm while posting content, and make it as much appealing as possible. You can also organize some contests, giveaways, special offers, and many more. This will help you to attract more and more visitors to your profile and also to your online store.
- Promote through influencers: Influencers are the people who have a big following on social media and other online platforms. When you start a venture and you want to market it to a large audience, influencers are the people who can help you out with this. Many influencers promote brands and products to take them on the growth path. They have an audience who follows them from the heart and is also loyal to them. So here, you have the opportunity to build the reputation of your brand.
Conclusion

Keeping in mind all these points will help increase outreach and drive sales of the products and services you offer. Instagram is a crucial marketing tool for startups. Using Instagram for business will help gain your brand publicity and a larger market to establish itself. Many businesses are solely based on Instagram at this age, and are reaping all the benefits that the platform has to offer. Using a platform that is this popular will add to the marketing of your startup.

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You have an Instagram profile. Or an Instagram page, based on the fan club,
memes, videos, cars, workouts, motivation, etc. But you must always be thinking
about how to get free Instagram followers? Not everyone has enough money to
spend on the promotion of the page and profile. But we all know that…

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FAQs

What is Instagram for business?

Instagram is a popular social media platform that can serve as a valuable marketing tool for your business. You can create a business account on Instagram by first creating a personal account and converting it.

What are the benefits of Instagram for business?

Some of the Benefits of Using Instagram for Business are:-
- You can learn about your customers
- Presentation of products and services is easier
- Customer engagement can be maximised this way
- Instagram helps in building solid customer relationships
- It helps in driving website traffic
- Reaching new audiences is easier
- You can go for prominent influencers and make them brand ambassadors
What are the advantages of using Instagram?

The Advantages of Instagram are:-
- It is a popular media
- It has a wide scope for everyone
- Instagram offers spaces for each content creator
- Marketing opportunities galore on Instagram
- Instagram optimising, and marketing on Instagram is cost-effective
- Instagram prioritises security
- Instagram helps both celebrities and fans
- Instagram has numerous tools to make effective marketing possible
- Building engagement is easy
How to use Instagram for business?

If you want to use Instagram for business, then first you need to ensure that you have a proper profile, with a decent profile picture as your business logo. If you don’t initially have a business account on Instagram, you need to make your existing account into an Instagram business account. Some more things that you need to follow to successfully start using Instagram for your business are:
- You need to chalk out a foolproof business strategy
- You should optimise your profile to the fullest
- You should keep in mind to share good quality content
- You should focus both on attracting new audiences and engaging the old audiences
How to create an Instagram company page or a company business account on Instagram?

If you are looking to create a company business account on Instagram, there here are a simple set of steps that you can follow:
- Visit your Instagram profile and click on the top-right corner
- Now, click on Settings
- Then, tap on Account
- Now, chose Switch to Professional Account
- Next, tap on the Continue option
- Now, choose the right category for your business, and click on Done
- Tap the OK option
- Click on Business
- Select Next
- Now, add your contact details, and go for Next
- At last, you need to tap on the X option to exit
July 5, 2022
4 Cool Instagram Bio Hacks To Stand Out | Increase Your Instagram Followers

Instagram is one of the most popular social media platforms that is being used by people. Sharing pictures, and stories, and making reels are associated with this platform. Instagram has always been fun and easy to use. There is hardly anyone from the Z generation who doesn’t use Instagram. They can follow their favourite stars, idols, and pages that they like and can update their happy moments on their own profile.

Now you have only 150 characters in your Instagram Bio to make your mark on your potential followers. People read Instagram Bios before they scroll down on your feed. Not only for your feed, but your Instagram bio is extremely important for your profile.

Let’s get real, you need to convert your audience into paying customers or potential followers, and for that, they need a strong motive to stay on your page and actually look at what you’re all about. Your Instagram bio helps you to make your first impression massive. If you’re dating or have aced an interview, you’d definitely know the value of first impressions, and it’s not just limited to how you’re offline but also online and your Instagram bio has a huge role to play in it.

Just like a quality resume, you have to give people the need to follow you. They’re supposed to know if your content fits them and if they benefit from your profile. Having a captivating Instagram bio will help you ace your first impression. In this article, we will provide you with some Instagram bio hacks to stand out.

Instagram Users in India

Add Keywords in Your Name
A Well Descriptive Statement
Establish Authority And Stand Out
Tell People Exactly What to Do

Add Keywords in Your Name

Here, we’re talking about your actual ‘Name’ and not your username. The name section of your Instagram bio is the only thing that is searchable. People will not search for your exact name instead, they will search for keywords that match what you do. The trick is to include your keyword in the name section so that it helps your profile to pop up in potential searches.

A Well Descriptive Statement

Let’s dive into the second hack of a compelling Instagram bio ie. having a well-descriptive niche statement. Having a one-liner statement clearly states what you’re all about. It’s important as it clearly communicates who you help and how you help, basically answering the question of the century ‘Who Are You?’.Through your niche statement, you’re allowing your target audience to know what your business can do for them. This will be a good impression on your potential followers.

Establish Authority And Stand Out

After your niche statement, you still need to give the user a strong reason to stay on your profile. You can do that by establishing authority, and meaning, and telling them an extra fact about you that determines your value above others. Adding this extra detail to your Instagram bio tells people things about you that they wouldn’t know soon.

Instagram Bio

Here you could also try writing your content pillars. This is an extremely common technique used by most creators. Your three content pillars are simply keywords that give people insights into what your Instagram profile is all about.

Example: Fitness | Wellness | Spirituality
This authority establishing technique increases the confidence of your audiences in you and allows them to follow your content for a long time, so do include this special hack in your Instagram bio.

Tell People Exactly What to Do

This hack is for people who want to direct their audience to external links through their Instagram bio. To do the same, add ‘Call to action’ in your Instagram bio. “Call to action” simply means to give your audience a clearly defined roadmap that guides them to do exactly what you wish them to do.

People often include links in their Instagram bio without a call to action. In such cases, the audience knows that you’ve got a link in your bio but they don’t really click it. The best way to avoid this is to direct people towards your link with an emoji that points downward.

Example: “Follow us on Youtube!” or “Call Us Right Now!”
A pro tip is to relate your niche statement with your call to action, this acts as a major incentive for people to actually click your links.

This creates interest for the person who stumbles upon your profile and usually clicks the link you provide. It doesn’t matter if you’re a business, startup, Youtuber, or promoting your personal profile. Having a quality number of followers does give you an edge over others.

Conclusion

Make sure to use all the social media features to their fullest and have a good online presence. Having a good online presence is extremely important in the world today. Recruiters also check your Instagram to know more about you as a person and it’s always beneficial to win their hearts with an amazing Instagram bio.

FAQs

Who founded Instagram?

Instagram was founded by Kevin Systrom.

How many people use Instagram?

Instagram has over 1 billion monthly users.

What is Instagram?

Instagram is a photo and video sharing app.

May 19, 2022
Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

“Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

1. Build a Website
2. Create Blogs
3. Start Email Marketing Campaign and Newsletters
4. Virtual Staging
5. Use Instagram to Market your Property
6. Use a Drone to Photograph your Property
7. Employ Experiential Marketing
8. Seek Social Media Influencers
9. Use Television and Radio
10. Ask for Referrals
11. Build your Brand
12. Create and Upload Videos of your Property
FAQ

1. Build a Website

Build a website for your business

At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

2. Create Blogs

Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

3. Start Email Marketing Campaign and Newsletters

One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

4. Virtual Staging

Virtual Staging

Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

5. Use Instagram to Market your Property

There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

6. Use a Drone to Photograph your Property

Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

7. Employ Experiential Marketing

In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

8. Seek Social Media Influencers

Hire Influencers

As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

9. Use Television and Radio

To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

10. Ask for Referrals

Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.

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11. Build your Brand

Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

12. Create and Upload Videos of your Property

Create Videos of the Property

Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

Conclusion

Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

FAQ

What are some examples of marketing strategies in real estate?

Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

What are the 4 P’s of marketing in real estate?

These four P’s of property marketing are People, Price, Promotion, and Product.

How do you attract customers to buy the property?

Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.

February 2, 2022
Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing. So lets look at how influencer marketing turns against the brand.

Brad Pitt and Pringles
Kendall Jenner and Pepsi
DJ Khaled, Floyd Mayweather and Centra Tech
Kendall, Kylie Jenner and the Vintage Band Tees
Kim Kardashian and Diclegis
Ajay Devgan and Vimal
Shahrukh Khan and Fair and Handsome
Ronaldo and Facial Fitness Pao
FAQ

Brad Pitt and Pringles

Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

Kendall Jenner and Pepsi

In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

DJ Khaled, Floyd Mayweather and Centra Tech

DJ Khaled and Centra Tech

DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

Floyd Mayweather and Centra Tech

A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.

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Kendall, Kylie Jenner and the Vintage Band Tees

Kendall, Kylie Jenner and Vintage Brand Tee

Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

Kim Kardashian and Diclegis

Kim Kardashian and Diclegis

Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

Ajay Devgan and Vimal

Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

Shahrukh Khan and Fair and Handsome

Sharukh Khan and Fair and Handsome

Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

Ronaldo and Facial Fitness Pao

Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.

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So before you work with an influencer, here are a few things to keep in mind

Choose the right influencer for your brand:

Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

Mention the side effects of the product when promoting it:

When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

Check if the product does not hurt any sentiments:

Before releasing any product, you should make sure that it does not hurt any sentiments.

Conclusion

These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing. In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

FAQ

What are the cons of Influencer Marketing?

Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

What are the examples of influencer marketing fails?

Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

Is influencer marketing effective in 2021?

Yes, Influencer marketing is still effective in 2021.

November 13, 2021
Instagram tips to boost your eCommerce sales [By Scarlet Relations Founder – Mehar Gulati]
Want to boost your eCommerce sales via Instagram? This post is just for you!

With the vast number of options and strategies present on an otherwise easy to use an app like Instagram to establish yourself, it sure can become overwhelming. Here are a few tips by Mehar Gulati (Founder of Scarlet Relations) to help you take things easily in reaching your goal of boosting e-commerce sales on Instagram:
Mehar Gulati – Founder, Scarlet Relations

Post Intriguing Images

‘A picture speaks a thousand words’- These words are sure to make you panic-stricken. But don’t worry, you don’t have to be a professional to capture the perfect photos. All you need to do is use a phone with a good camera and keep in mind the following tips:
- Use natural light
- Avoid overexposure while taking photos (to do this, tap the brightest part of your frame on your phone before taking the photo).
- Take photos from different angles.
- Use image editing apps such as VSCO to enhance your images.
Also Read: How to start an e-commerce business in India

Hold Contests

One of the easiest ways of increasing followers is by running contests and having users do the following:
- Like, comment, and follow – Users like your post, add a comment to it and follow you to enter your contest.
- Tag a friend – Users get one entry for every friend they tag in your post.
- User-Generated Contest (UGC) – Your audience creates their own unique posts and tags your business profile or uses a hashtag you created.
Instagram Videos Guide

Instagram videos tend to receive twice the engagement of other posts

Here’s a quick guide to Instagram videos:
- Keep your videos short
- Grab your viewers’ attention with movement in the first few seconds of your clip
- Add captions
- Plan your videos with a specific goal in mind (e.g. drive traffic to your website, have a wider reach, gain new followers, or educate your audience).
- To get you started, check out these 10 Best Video Editing Tools for Your Business
- Capture your products being used by customers
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Give Exclusive Content with Stories

The world is your stage and what you choose to show your followers about your brand is completely up to you. However, don’t be afraid to show them the real you- behind the scenes working of your brand, your team, your inspiration, a post you like, anything personal-just about everything works. At the end of the day, people feel more connected with you and your brand when you show them a more human side.

The Guide Feature

Ecommerce brands can use the guide feature to make catalogs for their viewers, be it a gifting range or different product ranges – this feature can make your customer choose what they want easily and also help them understand your range better and in a systematic way!

#UseHashtags

Using hashtags is a great way to expand your Instagram audience as they make your posts appear in the pages of hashtags you use. Make use of up to 30 hashtags per post offered by Instagram by starting out with the most popular hashtags like #instagram and then building it up to your brand’s own personal hashtag. Here’s a complete Guide to Hashtag Marketing Strategies.

Attach Swipe-up Links

Don’t forget to attach links in your stories or bio to your website for more social traffic.

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Influencer Marketing

Reaching out to influencers that-
- Have followers who will benefit from what you’re selling
- Have real influence in their area
- Do something relevant to your product
Can prove to be an advantageous strategy for your brand.

Here’s The Ultimate Guide to Influencer Marketing In India in 2021

Use Emojis

Make use of emojis because life doesn’t always have to be serious! Rather these will help you to interact and connect with your audience.

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Run Ad Campaigns

Set up Ads Manager in Instagram account settings.

Next, set your goal- it could be to drive traffic to your website, get views for a new product, increase brand awareness or increase sales. Then set your daily ad budget. On the basis of your goal and on the basis of what your target audience likes to see, you can choose the best ad format suited for you. For example, Stories, IGTvs, and Reels Ads are better for driving video views while shopping ads are better for driving eCommerce sales. There are various Social Media Management Tools that can help you get started!

Conclusion

Hope these Instagram-related tips will help you boost your eCommerce sales. Remember Instagram has become a crucial marketing tool for various businesses, so crack the strategy & get it right to your audience!
September 18, 2021
How To Market Your Photography Business- A Guide
Marketing strategy is an important factor when you set up a business. It aims at targeting potential consumers and convert them as our customers for our products/services. The marketing strategy of a business consists of the company’s value, target customers, branding and other essential elements.

Marketing mainly concentrates on selling more products to more and more customers and it is also important to know about our customers’ needs. Marketing a product/service is a continuous process with some innovation in a regular interval.

It is vital to strategise your marketing which aids you to bring in more profit to the company and at the same time attract more customers. According to a study conducted by Coschedule, the company’s having market strategies are 313% more likely to report success in their marketing campaigns.

An effective Marketing plan and profitability are the key factors for a successful company. It is marketing that elevates your business profile.

Stepwise Guide for Marketing Your Photography Business
Step 1. Identifying the target market
Step 2. Create a customer database
Step 3. Engage in social media
Step 4. Go referral spree
Step 5. Collect and add testimonials on your website
Step 6. Get featured in photography blogs
Step 7. Display your photographs on photo-sharing sites
Conclusion
FAQs

How to market your photography business

Stepwise Guide for Marketing Your Photography Business

Step 1. Identifying the target market

As the first step, you should choose a niche that suits your interests. There are varieties in photography like food, wedding, Wildlife, family portrait, celebrity shoot etc. Having a clear picture of your niche makes it easy to target a market. Be passionate about whichever niche you have chosen and concentrate on marketing. Do not go behind too many things as it reduces your efficiency.

After a while, expansion of business is important, for example- if you choose wedding photography as a profession then have connections with other vendors that cater services to the bride. This is one of the marketing strategies to attract more customers.

Step 2. Create a customer database

Once you stick to a specific niche, now you should start creating a customer database. This database may consist of all your past and present customers. This kind of database helps your business to track the customers. These days photography has boomed as people are obsessed with capturing their memories. So get along with the customers, send follow-ups and offers some discounts to your regular customers. This way you can increase the customer database and also expect high returns.

Many Softwares are helping you to create an effective customer database like CRM, Nutshell, Insightly etc. These Software have features like tracking your expenses, creating questionnaires and also can sync with other apps.

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Step 3. Engage in social media

Increase your network through social media platforms. On social media platforms, you can showcase your activities and other projects. Especially for the photography business, creating a website or adding their creative shoots on social media will help in expanding the customer base.

In case of creating a website, add your achievement lists, for making the website even interesting add professional photographs and also give the insights about behind the shoot in a separate section called blog. Inculcate Search engine optimization (SEO) which allows your website to be ranked well on google searches.

Social media marketing also includes Pinterest marketing to serve your photography business with more value.

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Step 4. Go referral spree

Word of mouth helps the best marketing tool for the photography business. Ask your customers to leave feedback after getting the service or write a review on social media about your work. By this referral marketing technique, you can guarantee the customer to offer discounts or some free services in future.

When you kick off your business, it is always your friends, family and close relatives who support you throughout your journey and they act as the biggest source of referrals.

Don’t forget to extend your gratitude to all those who make referrals.

Step 5. Collect and add testimonials on your website

Testimonials act as a trust factor between you and the customers. The testimonials are proof of your achievements and a catalyst to increase the customer base. Maintain originality and don’t hesitate to ask for testimonials from your happy and satisfied customers. This is the best way for a photography business to promote its activities and get more leads.

Step 6. Get featured in photography blogs

Nowadays blogging has become a popular way for promoting your business. All your efforts will be paid off when you get featured on various platforms and blogs. This can be the best marketing strategy for a photography business, as customers can get a glance at your work and skills. In this way, you have a solid presence on social media. Do not limit yourself to few platforms, rather spread your work and expand your business. This will yield high profits.

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Step 7. Display your photographs on photo-sharing sites

This is the best time to expose your photography skills, do not be reluctant to post your work on various channels. Here are some of the photo-sharing sites that can improve your photography business: Photobucket, Pixabay, Behance, Exposure, 500px etc. It is observed that many photographers have increased their customer base by using the Flickr site. Sharing your work on such platforms will increase the number of Customers and get genuine feedback. This also makes an effective marketing strategy for the photography business.

Conclusion

There are always ‘N’ number of ways to make marketing strategies. And it is always recommended to make a lot of experiments to improve your business plans. Above are few tips to inculcate in your business, always make trial and error and see which suits you. There is no one size fits all approach. Few things work for some businesses and some does not work. Marketing for the photography business is a huge component which when implemented properly leads to high profitability.

FAQs

How to market a photography business?

Photography business marketing tips:
- Identifying the target market
- Create a customer database
- Engage in social media
- Go referral spree
- Collect and add testimonials on your website
- Get featured in photography blogs
- Display your photographs on photo-sharing sites
What are the photo sharing platforms for promoting photography business?

Some of the best photo sharing platform to promote a photography business are:
- Flickr
- Pinterest
- Facebook
- Instagram
- 500px
- DeviantArt
- Fotoblur
- Tumblr
- Behance
- Twitter
How to increase the photography website speed?

Compress the image size without altering its quality; if the image’s size is large, it will hinder the website’s loading speed; Inserting YouTube videos and add images in JPEG format.

Is it important to have blogs on photography websites?

Blogging is a kind of content marketing, which is the best way to showcase your photography skills and build a more client base.
September 14, 2021
How much does these Top 10 Sports Celebrities charge for Instagram post

Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms.

We can see a lot of promotions on the social media platforms by the top celebrities and athletes. Let’s look at the article to understand how much these top athletes charge for brand endorsements.

Cristiano Ronaldo
Neymar JR
Lionel Messi
David Beckham
Gareth Bale
Zlatan Ibrahimović
Luis Suarez
Conor McGregor
Virat Kohli
Stephen Curry
FAQ

Cristiano Ronaldo

Cristiano Ronaldo is a Portuguese football player. He plays for the football club Juventus and is the captain of the Portugal National Football team. Ronaldo is often considered to be the best player in the world and is addressed as one of the greatest players of all time.

Cristiano Ronaldo has 276 million followers on Instagram and he receives an amount of USD 750,000 per promotion on Instagram.

Cristiano Ronaldo

Neymar JR

Neymar Da Silva Santos Junior is a Brazilian International footballer. He plays for the football club Paris Saint-Germain (PSG) and also for the National Football team of Brazil. He is one of the best players in the world.

Neymar has around 148 million followers on Instagram and he receives an amount of USD 600,000 per promotion on Instagram.

Neymar JR

Lionel Messi

Lionel Andres Messi is an Argentine International Footballer. He is the captain of the famous football club Barcelona and Argentina national team. He holds the record of most goals ever scored by a single player. He is also considered as the best player in the world and is addressed as one of the greatest players of all time.

Lionel Messi has 195 million followers on Instagram and he receives an amount of USD 500,000 per promotion on Instagram.

Lionel Messi

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David Beckham

David Robert Joseph Beckham is a former Footballer. He has played for various clubs which include Manchester United, Real Madrid, Paris Saint-Germain, etc. He was also part of the national team of England. David Beckham has 65.7 million followers on Instagram and he receives an amount of USD 300,000 per promotion on Instagram.

David Beckham Instagram

Gareth Bale

Gareth Frank Bale is a Welsh International Footballer. He plays for the club Tottenham Hotspur and he plays for the Wales National Football team as well. Gareth Bale has 43.7 million followers on Instagram and he receives an amount of USD 185,000 per promotion on Instagram.

Gareth Bale

Zlatan Ibrahimović

Zlatan Ibrahimović is a Swedish International Footballer. He plays for the football club Milan and for the Sweden National Football team. He is known as the best strikers of all time. Zlatan Ibrahimović has 47 million followers on Instagram and he receives an amount of USD 175,000 per promotion on Instagram.

Zlatan Ibrahimović

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Luis Suarez

Luis Alberto Suarez Diaz is a Uruguayan International Footballer. He plays for the Spanish football club Atletico Madrid. He also plays for the National Football team of Uruguay. He is one of the best players of his generation and one of the most expensive players in the history of football.

Luis Suarez has 40.1 million followers on Instagram and he receives an amount of USD 150,000 per promotion on Instagram.

Luis Suarez

Conor McGregor

Conor Anthony McGregor is an Irish Professional Mixed Martial Artist and a boxer. He is a former Ultimate Fighting Championship (UFC) lightweight and featherweight champion. He has 39.6 million followers on Instagram and he receives an amount of USD 125,000 per promotion on Instagram.

Conor McGregor

Virat Kohli

Virat Kohli is the only Indian Athlete in the top 10 list of the most paid athletes for Instagram posts. Virat Kohli is the Captain of the Indian Cricket Team and is one of the best cricketers in the world. He is considered to be one of the best contemporary batsmen in the world. Virat Kohli has 108 million followers on his Instagram and he receives an amount of USD 120,000 per promotion on Instagram.

Virat Kohli

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Stephen Curry

Stephen Curry is an American professional basketball player. He plays for the Golden State Warriors of the National Basketball Association (NBA). He has been regarded as the greatest shooter in the history of NBA.

Stephen Curry has been named twice as the most Valuable player of NBA. Stephen Curry has 33.3 million followers on Instagram and he receives an amount of USD 110,000 per promotion on Instagram.

Stephen Curry

FAQ

Who is the richest athlete ever?

Michael Jordan, a former 6-time world NBA champion has received unbelievable endorsement deal from prime sportswear companies like NIKE, Chevrolet, among others and is one of the richest athlete.

Who is the richest sportsman 2020?

Roger Federer, is the richest sportsman of 2020 with a net worth of $106.3 million.

What sport gets paid the most?

Basketball is the highest paid sport with an Average Salary of $4.9 million.

Conclusion

The above is the list of top athletes who are earning the most through Instagram.

April 18, 2021
How much does these Top 7 Cricketers Charge per Instagram post

Since the IPL season 14 has been started all the key players in the tournament has started to gain certain popularity. Here are the earnings of some of the key cricketers that they receive through their Instagram posts.

Virat Kohli
Mahendra Singh Dhoni
Rohit Sharma
Hardik Pandya
Suresh Raina
A.B. De. Villiers
David Warner
FAQ

Virat Kohli

Virat Kohli is the captain of the Indian Cricket team. Virat Kohli has a massive number of followers on Instagram which is around 108 million. He is expected to be earning around INR 2 crores per sponsored post on Instagram and INR 3 crore per video promoting a brand. Virat Kohli is also the captain of Royal Challengers Bangalore (RCB).

Virat Kohli Instagram Charge

Virat Kohli is the 66^th richest sportsman in the world according to the Forbes 2020 rich list. It is estimated that the Indian cricket Captain has earned almost INR 172 crore in the past one year. Out of which around INR 17 crore is expected to be earned through Salary and winnings, the rest INR 155 crore is expected to be made through endorsements.

Mahendra Singh Dhoni

Mahendra Singh Dhoni is the former captain of the Indian Cricket team. Mahendra Singh Dhoni has 32 million followers on Instagram. He is expected to be earning around INR 88 Lakhs per sponsored post on Instagram and around 1.3 crores for each video posted to promote the brands. He is currently the captain of Chennai Super Kings (CSK).

MS Dhoni Instagram Charge

Rohit Sharma

Rohit Sharma is the captain of Mumbai Indians and is one of the key players of Indian cricket team. He is expected to be earning around INR 42 Lakhs per sponsored post on Instagram. Rohit Sharma has around 18.2 million followers on Instagram.

Rohit Sharma Instagram Charge

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Hardik Pandya

Hardik Pandya is one of the key players of Mumbai Indians as well as Indian cricket team. He is expected to be earning around INR 36 Lakhs per sponsored post on Instagram. Hardik Pandya has around 17.5 million followers on Instagram.

Hardik Pandya Instagram Charge

Suresh Raina

Suresh Raina was one of the most important players of the Indian cricket team and is also part of the Chennai Super Kings team. He is expected to be earning around INR 34 Lakhs per sponsored post on Instagram and around INR 51 Lakhs for each video posted to promote the brands. Suresh Raina has around 15.3 million followers on Instagram.

Suresh Raina Instagram Charge

A.B. De. Villiers

A.B. De. Villiers is one of the highest paid International cricketers currently playing in the IPL. He is one of the most important player of South African cricket team as well as Royal Challengers Bangalore. A.B. De. Villiers is expected to be earning around INR 32 Lakhs per sponsored post on Instagram. A.B. De Villiers has around 13.6 million followers on Instagram.

A.B. De. Villiers Instagram Charge

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David Warner

David Warner is also one of the highest paid International cricketers who is currently playing in the IPL. He is also one of the most important players of the Australian cricket team as well as the former captain of Sunrisers Hyderabad (SRH). David Warner is expected to be earning around INR 12 Lakhs per sponsored post on Instagram. David Warner has around 6 million followers on Instagram.

David Warner Instagram Charge

FAQ

How much does Virat charge for Instagram?

Virat Kohli currently has over 100m followers on Instagram and he is paid around Rs 1.35 to 2 crore fees for sharing sponsored posts.

Who is the richest influencer?

Sommer Ray is an influencer who has over 24 million Instagram followers, and has a net worth of $3 million. The 23 year old’s niche is fitness, and some of her most popular posts are her workout videos.

Who is the highest paid celebrity on Instagram?

Kim Kardashian is the highest paid celebrity on Instagram with 175.5 million followers.

Conclusion

These are the list of the cricketers and the amount they receive through their Instagram posts and videos.

April 13, 2021
How to Successfully Launch a Product in the Market

In every 10 minutes almost two products, services, or brands have been launched in the year 2020. Even though the pandemic has hit hard to almost all the economies, the businesses have continued their operations and are continuing their path towards growth.

Many businesses have launched their products, services, and brands this year and have got either rewards or have already failed. But what is more important is that every business wants to have sustainability.

Not all products, brands, and services that businesses launch are successful, but you must ensure that your strategies for developing, promoting, and launching the products are strong enough so as to get the attention of the target audience and convert to sales.

Here in this article, you will find tips that will ensure a successful product launch to help in boosting your business.

Build and Work with a Committed Team
Run a Beta Test
Use the Right Marketing Tactics
Go all-in on social media
Make your product launch worth the wait
Choose the right Influencers
Having a Post-launch Strategy
FAQ

Build and Work with a Committed Team

Making a committed team for your product launch is a very crucial task. You would require individuals who take the responsibility for the work and complete the tasks that are needed to be done. Help them in strategizing and executing the work that is desired. When we commit to a product, the commitment doesn’t end with the end of the product launch, but it carries over the course of the product life cycle.

Committed Team

Such commitment is of great importance for the future of the product, considering its successes, downfalls, and competition in the market. Product launch is a challenging and stressful task but having a strong and supportive team can help you to pay attention to the key areas of satisfying the customers for the product they didn’t know they were waiting for.

Run a Beta Test

Even when you have done enough research and have made the perfect plan for your product launch, it is important that you have a beta test for the product. You can ensure this by letting a few people know about your product to get feedback.

Also by doing so, you can work upon the last-minute changes that you need to do for your product launch and also precisely aim for the audience that you have been looking for as this beta test might build a little excitement and buzz in the market.

Use the Right Marketing Tactics

Product launch is one of the biggest marketing strategies that determine your product reception in the market. Therefore it is vital that every marketing plan is detailed and measured. Your marketing strategies for the product launch should have specific and quantifiable goals. Channels, and a message that you want to convey to the masses.

Go all-in on social media

Today social media is one of the greatest tools to interact with the masses and the audience. While you plan to launch your product, do not forget to go all-in on social media platforms like Facebook, Instagram, Snapchat, Twitter, etc. Create contests, polls, or other such activities that can help you in engaging the audience. By conducting such activities the audience may feel like they are a part of the process and this guarantees their presence at your product launch.

Also, social media will help you cater to a large chunk of the audience from where you can get a well established lead base for your business even before the product launch.

Make your product launch worth the wait

Launching a product requires a lot of hard work and effort. It is indeed not a day’s task and after putting in loads of sweats into the product launch your efforts shouldn’t go in vain. You along with your team have to ensure that the launch of your product is worth the wait and worth the hype.

Having confidence in your plan is very important and persistently working towards what needs to be accomplished will mark the success of your product launch. It is necessary that you take care of all the small things that might matter to the success of your launch.

Choose the right Influencers

You need to collaborate with influencers that can impact your target masses. While collaboration can be done in various ways, encourage these influencers to share a review about your product and post it on their social media handles. Over the last few years, the popularity of online influencers have gained the attention of the audience and has helped many businesses to flourish.

Influencer marketing

Having a Post-launch Strategy

Having a feedback mechanism is what will help you in improving the health and growth of your product in the market. One of the best ways to test whether the product vision and customer expectation are in line or not is to take feedback in the best suitable method and channel and then take corrective actions.

Also, positive reviews and recommendations will help you build the trust of customers and potential target audiences on social media platforms like Facebook, Instagram, Google Reviews, and so on.

FAQ

How long does a product launch last?

A product launch should last atleast 4 to 7 days. Try to avoid ending your launch on a weekend.

What is the most important step before a new product launch?

The most important step before a new product launch is Research and testing.

Why is Product launch important?

A product launch is as important as the product. A poor product launch will leave customers confused, whereas a successful product launch will result in more sales.

Conclusion

Preparation is always regarded as the key to success. If you are well prepared for your product launch and you follow these basic tips for your product launch, you will achieve success in what you aimed for. A good product launch will help you break into new markets or gain access to new clients, as well as boost sales with current and potential customers.

March 9, 2021