BharatPe became very popular after its launch in 2018 among businessmen as it solved a unique problem. BharatPe’s boost generally happened during the pandemic when no payment app was charging transaction fees below 1.5%. This was the time when BharatPe cashed in on the opportunity. They made transactions absolutely free.
This is why a lot of business owners who had to do large transactions daily, shifted to BharatPe. Today, it has more than 7.5 million active users in its app. Apart from providing free transactions, it also has solved a number of other problems. There is also a lot more to see about the business model which has grown to such an extent in such a small time. So, without any further ado, let us talk about the BharatPe business model.
BharatPe is a fintech company headquartered in Bangalore. This payment aggregator has enabled transactions without any kind of fees. It has leveraged UPI Â to enable this. It is a QR-based payment aggregator by which you can do any kind of transaction using the app.
BharatPe was founded by Ashneer Grover, Bhavik Koladiya, and Shashvat Nakrani. All of these founders have a great profile. Ashneer Grover and Shashvat Nakrani are alumni of IIT Delhi. Ashneer Grover is a resident of South Delhi and has also graduated from IIT Delhi. He has been working with startups for a pretty long time. Previously he was also the CFO of Grofers, the grocery e-commerce giant. Ashneer has also led the Corp Dev for Amex India.
Bhavik Koladiya has decent knowledge and experience about Fintech in general. He is heading the product and technology of the company.
Shashvat Nakrani is originally from Bhavnagar and is a student of IIT Delhi of 2015-2019. He has done his B-Tech in Textile engineering.
Business Model of BharatPe
BharatPe has a very unique business model and because of this, it has grown exponentially. The major growth of BharatPe happened during the pandemic. In this time, they devised a smart method to expand. They leveraged UPI to enable absolutely free transactions. BharatPe was providing this when its competitors were charging fees less than 1.5 %. This is why a lot of vendors started moving to BharatPe.
Making transactions free encouraged more people to use the platform. It also kind of did indirect marketing of BharatPe. When the vendors came on this platform, they started exploring the platform in a great way. The platform has been designed as a one-stop solution for all kinds of payments. They have devised various kinds of products to cater to the people.
The company has launched the Xtraincome card which is an easy transaction solution, very helpful for business owners. It also gives you a cashback of 1% whenever you do a transaction with it.
BharatPe XtraIncome Card
These applications are actually solving the main pain points of the businessman. Apart from this, they have also introduced BharatSwipe which is an innovative card swapping system. Another product is called BharatPe digital gold.
BharatPe earns its revenue by providing macro to microloans to its business owner. A working professional or businessmen get loans very easily but small business owners face problems while applying for the loan as their CIBIL score is low.
BharatPe tracks the person’s transaction using its various products like Xtremecards and evaluates their capability to return the loan. According to it, they provide microloans to small businessmen without much paperwork. They do not provide loans using the CIBIL score. This solution accurately serves the pain points of small businesses. This is the main source of revenue for the app.
BharatPe Funding
BharatPe has raised a total of $700 million. They have presently gone through 12 rounds of funding. Apart from that, the company has raised a debt of 100 crores. They have secured funding of $370 million from Tiger Global Management. Apart from that they also have acquired funding from Dragoneer group, Ribbit Capital, Coatue Management.
What is Unique about BharatPe
Recently BharatPe has upgraded itself by collaborating with NBFC which are allowed to launch a 12% club by the RBI. This will give them a lot of benefits as compared to its competitor’s who are having the same product. This is because now any customer can go ahead and invest and can get upto 12% interest. They can borrow upto 10 lakhs.
Growth of BharatPe
Since its inception in 2018, this company has shown rapid growth. Today BharatPe ranks 4th after Paytm, Google Pay, and PhonePe in terms of users. Apart from that, it was quick in releasing products which actually solved the problem of merchants and the public at large. Services like 0% fees on any transaction. Products like BharatSwipe and  Xtraincome card are unique innovations to solve customer problems. They have also come up with innovative gold loans schemes.
BharatPe has an impressive business model. The whole business is working around solving various pain points of small businesses. Their products are reliable which has led to their word-of-mouth marketing initially. Today they have more than a million merchants using their platforms. BharatPe’s business model is a unique model and an entrepreneur can learn a lot from them.
FAQs
What does BharatPe do?
BharatPe is designed as a fintech company to empower small merchants and kirana shop owners. The company brings QR codes for UPI payments, Bharat Swipe, and an array of fintech products, including small business financing and more.
How many people use BharatPe?
BharatPe serves 7.5 million+ merchants in more than 140 cities of India, as of January 2022.
How does BharatPe make money?
BharatPe earns revenue by providing loans to small business merchants. A major portion of the BharatPe revenue comes from its merchants and its lending products.
Who created BharatPe?
Ashneer Grover and Shashvat Nakrani founded BharatPe in 2018.
Is BharatPe a government company?
No, BharatPe is a private fintech company founded by Ashneer Grover and Shashvat Nakrani in 2018.
I wonder if there’s any space left to be explored in the tech space in the 21st century, or is it just a bunch of first-world issues. With this thought in mind, I present to you a story of a startup that filled the gap of online shopping and retail store closures.
If you purchase food, clothing, or whatever, you are entitled to receive money back. You spend a fortune on shopping, so why not make some money while you’re there? This isn’t about clipping coupons or looking for refunds. I’m referring to Ibotta.
Bryan Leach, an entrepreneur quit law to create Ibotta, a Denver-based company with over 400 staff, 20 m installs, nearly $100 million in funding, and alliances with Target, Walmart, and 1500 other companies. Ibotta, among the most popular mobile shopping apps in the U. S., was built in Denver in 2012. Ibotta aims to persuade millennials to do online shopping, and at the same time halt the trend of retail outlet closures by helping these stores.
Ibotta is a free app that you may get for your smart device. You register an account and then they generate a set of products that you can get at a retail shop, a supermarket if you’re purchasing a bottle of wine or a six-pack of beer. It’ll come in handy when you’re out pet shopping.
Ibotta Homepage
It works everywhere in the physical retail sector, and you choose which things you want to buy, then snap a pic of your receipt with your mobile or pay with your loyalty card, and they offer you a payback incentive right away. It’s essentially a 21st-century version of coupons or rebates, with a quick cash prize that you can collect and use on a gift voucher or deposit into your bank using PayPal or Venmo.
You can now use it for all of your online orders, such as calling an Uber, ordering online, or booking a flight on booking.com, and it will connect you to other e-shopping experiences and offer you quick cashback as soon as it hits a buy-in another app.
How was Ibotta Founded?
Bryan Leach, founder of Ibotta was a Denver lawyer who was glad to resolve global contract issues in arbitration in cities like London and Singapore across the globe, but the most thrilling part of his job was growing his international arbitration practice. When it came to creating his firm and doing the research work, he didn’t find it as enticing as he had hoped, and he hoped to be a part of a group of people who were looking to create something new.
One time, he was a little antsy when he returned from a conference in Rio de Janeiro saw one taking pics of his business cards so he could keep track of who he had just met at the conference, and Bryan thought about the disruptive power of mobile tech and how you could take pics of your receipt from the store and have quick access to data you need.
It turned into a task for him to discover how to convey promos and vouchers and have a direct link between the brand itself and the final user so these shoppers don’t have to take these Lil chits into the shop, and he found that there was a lot of tension with the current methods and a large expense on poor tactics.
The regret of not giving it a shot outweighed the fear of failing at this venture. Although he lacked the necessary business and technical talent to make this app, he travelled to Silicon Valley in search of investors, and to his surprise, the backers were enthusiastic about the concept and were willing to become angel investors. So one step led to another, and he soon found himself with $3 million in initial funding, at which point he formed a team with the right skillsets and the ability to design this app.
Tagline and logo of Ibotta
Ibotta Logo
“Life Rewarded” is the tagline of the Ibotta app, and it couldn’t be more apt. It is a must-have app if you’re hoping to save at least a few dollars upon each purchase. Every moment in daily life, to be exact.
Business Model of Ibotta
Value propositions
It’s an app that links firms and customers. It assists customers by making their life easier. You get accessibility to unique refunds after performing tasks (reacting to polls, viewing films, etc), and cashback on daily purchases. There are real money benefits instead of credit scores.
Channels
The following are the channels used by them: Mobile app, Google Play store, Blog posts, Social networks, Media (Forbes and TechCrunch).
Customer relationships
They build customer relationships via Buying sprees, Couponing replaced by entertaining activities, Referrals, Cashback, brands exploration.
Customer segments
Their target audience is millennials and Retailers (Marketers, Walmart, Target, etc).
Key partners
Their key partners include – Top companies and merchants (FMCG, dining at diners, etc), PayPal and Venmo are two popular payment options, Investors, LiveRamp Alliance
Key activities
The activities performed by Ibotta are Cold calls, Auditing, Client Support Systems Engineering, Ecommerce, Data Analysis, Conflict Resolution, Promotion, Project Management, Content Creation, Research Strategies, Ads, Sales, PR, Staffing.
Key resources
It’s a framework for smartphone use. The face recognition feature allows you to claim your deals by scanning your receipt. Other key resources include Designers, Salesforce, records of suppliers, Product details from customers, Analytics, and Investment.
Cost structure
Their cost structure comprises Lead generation, Branding, Promotion, IT infrastructure and communications, Software design, Operations, and Client service.
Revenue streams
Ibotta generates revenue by making the app Free for users, by earning modest fees from brands and stores, Answer polls, and paid ads.
Ibotta has used an associate fees business approach to earn revenue since its inception in 2012. Ibotta makes money for each sale made via their application by working with over 1,500 designer labels. Ibotta earns any moment a client buys the product through Ibotta at a partnered label.
Ads
Ibotta also earns money by offering marketers ad spaces and displaying them straight to users. They have a total of 8 different ad formats, like banner ads, instant messages, emails, etc.
Account Upkeep Charges
On profiles that have been idle for at least 6 months, it imposes a fee. It earns by taking funds from idle customers’ Ibotta account “rewards” balances to pay for the cost.
Ibotta’s influencer program
Performance marketing is the most intriguing part of lead generation and the transition to the sale for them and their affiliates. They don’t charge for display ads, views, or hits; instead, they charge per piece sold performance, which is how their influencer program works.
They pay those who recommend a pal or post material that leads to someone utilizing their app. They split the profits based on the value of the user to them. They make it worthwhile for them to convey the narrative of how Ibotta saves folks time/money.
They found that the sector’s general trend is to become apt to draw the distinction that assigns that traffic to the location where you bought that ad and away from inaccessible algorithmic media, which has induced firms like P&G to put a complete halt on display ads unless there’s the best approach, and they portray one of those best methods.
How is Ibotta Helping some of the Biggest Brands?
They deal with over 1500 consumer packaged goods firms, the majority of which are attempting to tell their brand’s narrative. They also collaborate with merchants with distinct goals. When it comes to FMCG firms, they just want to expose you to a unique product type and explain what makes their brand unique, but drawing your focus is difficult.
In a nutshell, they’re a one-of-a-kind space where folks can explore a wider customer base eager to learn about what they’ve built. They understand that once customers test their brand, it’ll become a frequent purchase. So what they’ve done is the brand connection in the form of small bite-sized factoids, recipes, and clips that let brands reach out to clients and target people known who prefer rivals’ products, which is Ibotta’s major value.
Stores are losing a big chunk of their market to e-commerce, but the fact is that mobile-influenced sales account for about $4 trillion in the US economy, which is ten times greater than e-commerce.
So, how can the technology be utilized to encourage consumers to return to their retail outlet?
Ibotta is providing a reminder and a reward to attain desired targets. They’re expanding cart sizes and the number of visits to those shops while also making an effort to have the same chat about what sets their brand apart.
What is the Secret to Ibotta’s Success?
3 most important factors in making an app that’ll be on people’s device’s homepage throughout the globe are:
An explicit benefit offer, in this case getting cash rewards for daily transactions via a free app.
Using an app that works in every case where you’d like to buy something important, hence why, you now can book an uber and place orders on the app.
High rate of usage: they cover aspects where you can return to Ibotta and begin with Ibotta every time if it’s online shopping or binge-watching rather than solely focusing on key value and rare deals, as others do.
Therefore, theyâll escalate the range of situations in which you can use Ibotta. On your dashboard, they’ll make it a lot simpler to find highly relevant data. Their search is one of the greatest, allowing you to browse the catalogues of all places you would wish to buy something at once.
Future Expansions
The app will be expanded beyond the US. They’re one of the top 5 best e-commerce platforms in the US, and there’s still ample space for them to flourish. They’re quite thrilled about launching the app in the UK, Australia, Canada, and the East – Asian nations. They’re actively working on it.
I can’t believe I am now finding Ibotta, although it’s existed since 2012. Just for shopping, you’ll get your money back? Gladly accept my request. Because of Ibotta, our daily regimen has altered, but it is worth giving a shot.
FAQ
Who is the CEO of Ibotta?
Bryan Leach is the current CEO of Ibotta.
How does Ibotta give money?
Ibotta earns money from its commission partners, ads, and influencer program, and shares the profit with the users.
How much do people earn with Ibotta?
An average Ibotta user earns between $10 to $20 a month.
This article is contributed by Mr. Chattanathan Devarajan, Co-founder, Arya.ag
Agriculture sector in India continues to be the backbone of rural economy employing almost 50 percent of the countryâs population with a contribution of 19.9% on the GDP. There has been an increased focus on the growth of agriculture and the Government of India has been talking about doubling farm incomes. It is in this context, that it becomes crucial to understand the potential impact and change agritech could create in the country and how new age agri start-ups are contributing to income improvements in rural households especially within the farming community.
In the last few years, there has been a phenomenal growth in the agritech/agri-fintech space with substantial investments flowing in the sector. The pandemic allowed for a swift change and acceptance to digital technologies, and it is further anticipated that about USD 25 billion dollar investments need to flow into this sector. Also keeping in mind, the challenges of fragmentation, diversity and accessibility in the sector, the only way to bridge gaps is to overlay technology to the Indian agriculture ecosystem. Digital technologies led services that enable presence closer to farm markets can enable large scale irreversible positive change and the investments flowing  into the sector are precisely working towards building these much-required efficiencies, traceability and trust in the agri value chain.
Pricing Factor in AgriTech Industry
Furthermore as is widely known, price is a factor of demand and supply and in India, the price of end produce is not absolutely under control. Â There is always a risk that continues to remain with some mitigation by way of MSP support by the Government. In this context, the ways in which farm incomes can be increased is through better yield and output. A farmer could work towards increasing productivity through high yielding varieties, the adoption of good agronomic practices and relevant inputs.
The problem of low incomes is further aggravated by the number of intermediaries in the value chain. Lower transparency of market prices, non-availability of competitive services closer to the farmgate and inefficiencies keeping with smaller quantities, often reduce the bargaining power of the small and marginal farmers. With limited access and resources, the cost of production increases and so do logistical expenses from farm to market. Each step of the value chain and the reduced efficiency that goes along with small and marginal farmlands, eat into the profit margins of the farmers and often, a farmer receives only 25% of the actual value of the agri-commodity.
Contributions of AgriTech Startups in Rural India
Most agritechs are working to solve these systemic challenges, re-balancing the agri value chain and shifting the power economics back into the hands of the producer. They are primarily trying to address the inefficiencies in the value chain and increase transparency, removing intermediaries as well as enabling easy access to finance.
We can broadly classify the agri startups contributions as follows:
Increasing incomes through cost reduction: Â There have been lot of new agriculture start-ups which have been trying to provide input market linkages through their respective tech interface innovations. They strive to effectively aggregate the needs at the farm level and enable direct supplies of inputs, tools and tech to effectively reduce costs. Â
Increasing productivity and optimisation of resources: By adopting information and technology-based farm management system more specifically called precision farming, and crop canopy management through satellite imagery, the use of better agronomic practices has led to appropriate usage of inputs and thereby increasing productivity and improving income of farmers.
Storage solution and access to finance: Lack of farmgate storage and access to finance, often force farmers into distress sales. New-age agritech startups are looking at creating integrated solutions by enabling famers to store their produce through near farmgate storage solutions, digitising agri-commodities, triggering innovation in storage infrastructure and providing easy access to finance and leveraging the price differentials between off season and on season to improve rural farm incomes.
Provision of higher price due to quality: Agritechs have had success with effective output quality management through AI and traceability due to technological advancements. This has had both reduction in food loss and better revenues.
Providing efficient market linkages: Providing a good platform for increasing the optionality for sellers. Enabling more buyers for the same produce, ensures producers have both choice of whom to sell, when to sell and at what prices to sell at.
While some agritech startups have focused on one specific benefit and improved revenues in that section of the value chain, others have layered multiple services. A few of the agri start-ups are in nascent stage, few have moved to the proof of concept and a few have established business models. With the emergence of integrated platform players, one can witness growth in access for services like never before. Access to competitive services, products and tools are no longer limited to the tertiary markets but have seamlessly shifted to the primary and secondary markets. The key benefit in this growth is to the producers in the rural spectrum. Technology advancements have allowed for the growth of efficient and transparent value chains and these interventions have benefitted farmers and other stakeholders with an increase in revenues anywhere between to 30%. Indeed the agritech sector has immense potential to enhance the overall socio-economic considerations of the countryâs rural ecosystem.
This article is contributed by Mr. Anirudh Kala, Co-founder, Celebal Technologies.
When we talk about modern technology, one of the biggest inventions has to be Artificial Intelligence (AI). With its undeniable effect, AI is actually taking over the world. In an unbelievable way, it has become a part of our daily lives and is continuously on a mission to change our future. A decade ago, the Sci-fi movies that we used to watch are now unfolding in front of our eyes and are turning into a reality.
Just like the whole world, India is also experiencing the same reality, in fact, such as the impact that, the 2021 Deloitte State of AI report found that Indian enterprises intend to increase their investments in Artificial Intelligence, based on the returns they have seen on their existing AI investments. Any kind of business can benefit from using AI and innovation in their organization. Becoming data-driven will level the playing field for such enterprises, therefore, allowing everyone to leverage all their data to build better user experiences and increase business agility. Artificial Intelligence is not just in the realm of buzzwords and hyped-up technologies anymore. It has gone from a good-to-have to a must-have part of every organization â big and small alike. The pandemic spurred on rapid digital transformations, leading every enterprise to establish a culture of continuous innovation to become more resilient. These digitalization journeys have led to a boost in AI adoption with many enterprises setting up data and analytics infrastructure as the foundation to build AI projects.
In this article, we will find out how Artificial Intelligence can bring enterprise innovation. Let’s take a look.
How AI Can Unlock Hidden Opportunities for Businesses?
Artificial Intelligence has a wide range of applications in the business world. From process automation, and tailored customer services to conversational analytics and predictive analytics, the use cases for AI touch upon all the departments of HR, Finance, Operations, Manufacturing, Marketing, and others. Organizations can use AI to grow their business, increase revenues and business agility, and enhance operational efficiency. Â
In the financial sector, machine learning algorithms are being designed to improve fraud detection, supplement the risk assessment process, deliver tailored customer recommendations and services.
Artificial Intelligence is also empowering the manufacturing sector with demand forecasting, inventory optimization, supply chain analytics, production planning, and many more diverse use cases.
With the ability to continuously learn and adapt itself, AI technologies can also help businesses make better decisions that will help predict market changes and help your business be competitive and resilient.
Personalized virtual assistants, recommendation engines, predictive analytics are also some of the ways enterprises are leveraging AI to craft lasting customer experiences and stem customer churn.
Infusing AI will not only fuel a culture of innovation but also cause immense benefits of reduced expenses, automated processes, faster insights, and improved business continuity.
Need of AI-Powered Enterprise Chatbots and Cognitive AI
Artificial Intelligence is showing its mettle in every form, down below some reasons are stated regarding the need for AI-Powered chatbots and Cognitive AI.
AI-Powered Enterprise Chatbots
AI-Powered Chatbots and Conversational Voice Bots are essential tools for all brands that want to deliver hyper-personalized experiences, they provide exceptional customer services. Engineering these experiences using conversational AI can boost customer satisfaction, customer loyalty, and increase customer lifetime value. Â AI-driven Chatbots bring flexibility and versatility to the conversation to understand and even learn from most client queries in multiple languages. AI-enabled Chatbots are important assets for organizations dealing with a massive number of daily customer support queries or having limited customer support staff. One can also leverage chatbots for improving employee collaboration within an enterprise, bringing together business processes and people on a single platform.
Accelerating Automation with Cognitive AI
Cognitive AI applications involve embedding AI into cognitive tasks that traditionally require huge amounts of manual effort like scanning invoices and documents, extracting information from an unstructured pool of data, or analysing thousands of images. Face detection, social media sentiment analysis, speech recognition and analytics, risk assessment, knowledge mining, fraud detection, vehicle damage detection are just some of the many ways that AI can assist in improving manual and routine tasks.
Adding intelligent automation into an enterprise has the benefit of not just replacing manual processes but will help add a dimension of process intelligence. This would involve aiding decision-making with insights into maximizing your process efficiency and predicting organizational changes that could affect your business.
Conclusion
Going into 2022, many organizations are going to increasingly move towards AI and integrate it with their business functions. Numbers of enterprises irrespective of their size and expertise will use the power of AI for cost-savings and productivity boosts of their organization. Low code platforms are also making it easier for enterprises to tap into the potential of AI. A proper AI implementation strategy is a must for anyone who wants to partner up with this technology. Partnering with the right technology and software solutions provider will ensure that you remain in the right direction to achieve excellence and a competitive edge.
FAQ
How AI will Affect Business?
AI will mainly save time, costs and will make all the tasks easier, which are quite hard in an enterprise.
Is AI the Future of Business?
Undoubtedly, AI will be the future, if it’s not already one. 86% of industries state that AI is becoming the ‘mainstream technology’.
What will AI do in the Future?
AI will create 58 million new artificial intelligence jobs by 2022.
Tinder is a dating app available on both iOS and Android. It was founded by Sean Rad, Justin Mateen, Whitney Wolfe and Jonathan Badeen in  2012. It works on a simple mechanism which is if a user likes someone they swipe right to like or swipe left to dislike.
Tinder users must be over 18 years of age and should have a Facebook account. The app now allows Instagram and Spotify integrations; you can use the audio and pictures from your profile on these social media platforms within Tinder.
Research has shown that there are 50 million active users on this dating app who check their accounts 11 times per day while spending an average of 90 minutes daily. The app is now available in 196 countries around the world and is estimated to match hundreds every second.
Tinder is a dating app that allows users to view potential visitors within a pre-defined radius and who are above 18 years old. Daters can swipe right to “like” a profile and left to reject it. Two people who “like” each other’s profiles are considered a match, and they can then start sending messages via the app. The application provides a facility to report people who may be aggressive in any manner.
How to Use Tinder?
Setup your Profile
Tinder Signup Page
When signing up on Tinder, you provide personal information like your name and age. This is the bare minimum. You then need to set up a profile pic.
Add a Bio
Tinder Bio
You have to write a little about yourself or leave it blank. Remember, this is the section where people get creative. After choosing what interests you in your age and distance range, you’re ready to swipe.
Swipe Left or Right to Like or Dislike
Tinder Swipe Page
Clicking on someone’s picture will bring up their entire profile, and Tinder has added new features like ‘Super Likes’. The number of freebies (such as swipes) is limited per day.
Wait for the Match
Tinder Match
If someone likes you, you’ll get a notification, even if you’ve never seen their profile. You can then choose whether to reply or not. You get a match if you like the other person and they are interested to connect with you. Both of you will be informed and then it is up to one of you to make the first move.
Tips For Tinder Users
Tinder Business Model – How Tinder Works?
Tinder has to make a profit to keep it running, so how does it generate revenue?. From Tinder’s statistics, we know that Tinder attracts a lot of users but What is Tinder’s business model?. Tinder follows a premium-based model to earn revenue. There are 2 versions of the Tinder business model:
Tinder Free Version
The free version provides almost every feature of the dating app, and most users use the free model. The free version comes with in-app ads, thus relying on advertising. If you want to get rid of annoying advertisements, you have to buy the premium version of Tinder. If you want to use Tinder without paying, bear with those ads!
Tinder Premium Version
The premium version of Tinder has 2 plans. The first is Tinder Plus, and the other is Tinder Gold.
By purchasing either of the two plans, you get rid of the in-app advertisements. No more annoying advertising, yay! In the paid version of Tinder, you can choose between the Plus and Gold subscriptions.
You can make monthly, half-yearly, or annual payments. Tinder Plus costs $9.99 for users under 30 and $19.99 for users above 30 years. Yes, Tinder will charge you more if you are 30 or above!
Tinder Sponsored Profile
Tinder Sponsored Profile
Various events and corporate entities are now partnering with Tinder to show their sponsored content as profiles. It starts at $9 and may vary depending on the location and user requirements.
Tinder Boost Profile
Tinder Boost
Promoting your profile increases tends to increase views by 10 times as well as 3 times more matches. The price range is $1.99 to $3.99 per promotion.
Annual Revenue of Tinder
Tinder Marketing Campaigns
With more than 5.9 Million subscribers spread over 190 countries, Tinder is the second most used app of these times. Even after the release of so many new dating apps Tinder stands tall holding 50 percent business of Match Group. With all these users spending an average of 90 minutes daily Tinder is a potential marketplace.
Ex Machina Campaign
Tinder Ex-Machina Campaign
Digital marketers uploaded profiles of 25-year-old AVA on Tinder just before SWSX 2015. They later revealed at the festival that she is a character from the movie. Many people swiped right for AVA and had a great conversation just to know that she is a robot, character from the movie Ex-Machina. This campaign was a huge success.
Domino’s
Tinder Dominos Valentine’s Day Campaign
Domino’s launched a campaign for their customers on Valentine’ day. The campaign displayed heart-shaped photos of Pizza to both male and female profiles. If a user swipe right, they’d be matched with Domino’s and would get an opportunity to win Valentine freebie and offers.
Atlanta Hawks
Tinder Atlanta Hawks Campaign
Atlanta Hawks the American professional football team created once in a lifetime experience for football. They hosted the ‘Swipe Right Night’ campaign, where users who right swipe would get a chance to win ‘Love Lounges’ filled with tinder users interested to meet other Singles.
Bud Light
Bud Light is the first brand to experiment with video advertising on tinder. The campaign encouraged users to swipe right for the chance to win free event passes where they can meet the love of their lives.
Amnesty International
Amnesty International Campaign on Tinder
Not only this but Tinder has been used to conduct campaigns for the social cause. Promoting women empowerment by launching a campaign on Woman’s day is one great example. Amnesty International used the platform to increase awareness against forced marriages. They posted images that lead to the Make a Choice website, where users were asked questions like marry for money or marry for love. The one answering marries for money was led to another site explaining why it is wrong and how kids are sold and forced to marry for the sake of money in some countries.
Tinder holds a huge potential to become the best marketplace if you get creative with your campaign. While doing so you get access to an active millennial audience.
The dating app advises never to give personal information such as social security numbers, credit card numbers, bank information, or work or home addresses.
Likewise, users are advised never to respond to any request to send money, especially through foreign or wire transfers.
Maintaining conversations on the platform is encouraged as ‘bad actors’ will try to move the conversation to text, personal email, or phone conversations.
Before meeting anyone in person, it is advised to let users know online when using Tinder.
While meeting, always meets the person in a populated, public place. However, it’s okay to have some meetings in a private or remote place, and sometimes in your home or apartment.
It is important to let friends and family members know when and where you are going.
Organize your transport.
Stay calm during the date as consumption of alcohol and/or other drugs can spoil your decision and possibly put you at risk.
It is important to keep a clear mind and avoid anything that may put you at risk. Keep an eye on beverages that can be mixed with synthetic substances.
If you feel you are in an unsafe area, turn off the “Show on Tinder” function found at the bottom of the settings page.
SWOT Analysis of Tinder
Strengths Of Tinder
Tinder is counted amongst the leading mobile app providers for dating services and communication opportunities for users. The company has developed applications that have become extremely popular among customers, courtesy of the high demand for dating services today.
Tinder strives to diversify its products and services. And this strategy has enhanced the company’s brand value. Diversification helps Tinder to reach a wider customer base and penetrate new areas in the market.
Tinder can track information about social network users to gather information and create the right mails for its users. The information collected by the company is important as it helps to maximize customer satisfaction and enrich the company’s database.
Tinder is inexpensive and easy to use. This user-friendliness is a USP for Tinder.
Weaknesses Of Tinder
The vulnerability of information pertaining to Tinder’s customers is one of its major weaknesses. Even though Tinder attempts to maintain the anonymity of users, the problem of the potential revelation of information still exists.
The problem of users’ prediction and aggressive behaviour is another weak link. Some users tend to go over-board (lewd comments, etc.) and this can harm Tinder’s status and reputation. The consequence is potential lawsuits filed by customers who feel offended while using Tinder.
Users on different social networking sites like Facebook tend to protect their information from access by third parties such as Tinder. This hampers the dating app’s ability to create the right “match” between its users.
Opportunities For Tinder
Tinder can maintain its stronghold in the dating segment by bringing in new features to its app.
The company should increase its position and stand in other services and markets. And it’s leaving no stone unturned for diversification.
Tinder has the opportunity to facilitate communication and interaction between people and help them improve their personal lives. This achievement will improve Tinder’s public image and increase its brand equity.
Threat For Tinder
The main threat to Tinder is the increasing competition in the online dating and match-making segment. The audience is now exploring new apps that challenge Tinder’s market standing.
The rapid advancement in technology increases the emergence of new rivals and alternatives that can potentially remove Tinder from the picture.
Finally, the company is continually exposed to legislative changes that may interfere with its operation. Such amendments can make tracking users’ information difficult and derail Tinder’s strategy, structure, and functioning.
FAQ
What is Tinder’s strategy?
Tinder has created a freemium strategy where the swipes are limited and if you want to swipe more you have to pay for the subscription.
Who is Tinder’s target audience?
Millennials are the target audience of Tinder.
What are the weaknesses of Tinder?
Users are not completely anonymous on the platform, many users go overboard (lewd comments, etc.) and this leads to lawsuits filed by customers who feel offended while using Tinder.
It all started with two computer geeks who were fascinated by the world of computers. Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington.
Microsoft develops, manufactures, licenses, supports, and sells computer software, personal computers, and related services. The best-known software products of Microsoft are the Windows line of Operating Systems, the Microsoft Office suite, and the Internet Explorer.
Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. In 2016, it was the world’s largest software maker by revenue. Microsoft ranked #21 in the Fortune 500 rankings 2020 of the largest United States corporations by total revenue.
In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded company in the world after it was dethroned by Apple in 2010. In April 2019, Microsoft reached the trillion-dollar market cap, becoming the third U.S. public company to be valued at over $1 trillion after Apple and Amazon respectively.
The mammoth American multinational technology corporation has steered past Apple on October 29, 2021, to become the world’s most valuable company, which is publicly traded. The market cap of Microsoft was recorded at $2.45 trillion, while that of Apple was at $2.41 trillion as of November 1, 2021.
Microsoft is among the largest tech giants, which in 2018 made over $110 billion in revenues. While Microsoft Office remains the most successful product. Other parts of the business are related to advertising, Â accessible home and business software solutions, secure online storage, and search services. Microsoft business computers also occupy a central part of the current popularity that Microsoft enjoys today. As a dominant tech company, Microsoft tries to keep innovating and acquiring companies that allow it to enter new markets, quickly. If you are looking for Microsoft company information, then you can take a dive into the Evolution of Microsoft and its Business model that StartupTalky brings here in teh article ahead.
January 20, 2022 – Microsoft seals deal with the Telangana government to set up a data center in Hyderabad. The Microsoft data center is estimated to be built with around Rs 15,000 crore worth of funds in an area spanning over 50 acres of land. The Microsoft building is estimated to be creating 300+ jobs.
January 18, 2022 – Microsoft announced that it is acquiring gaming giant Activision, the world’s 3rd largest gaming company. The deal to acquire Activision Blizzard, as announced by Microsoft CEO and Chairman Satya Nadella, would be an all-cash transaction of $68.7 billion. Cleaning up the culture after the biggest tech acquisition in history now seems to be a mammoth task ahead!
October 29, 2021 – With a market cap of $2.45 trillion, Microsoft becomes the world’s most valued publicly-traded company, passing Apple’s market cap of $2.41 trillion. Â
June 28, 2021 – Microsoft’s code-sharing service GitHub launches GitHub Copilot, which is meant to be an AI-driven pair programming tool that will help coders with invaluable suggestions to complete their codes easily.
June 24, 2021 – Microsoft reveals the much-awaited release of Windows 11 will happen late this year, 2021. The update to this latest version of Windows will be free for the existing Windows 10 users via Windows Update.
History of Microsoft
Before Microsoft was founded, Paul Allen and Bill Gates were just two friends in an age where computers were not a frequent sight. They were avid geeks, which once led them to hack into their schoolâs computer. Instead of being expelled, the school asked them to help in strengthening the schoolâs computer performance. Maybe this kindled the spirit in them to one day serve the world with the most preferred Operating System.
After this, both moved separate ways with Gates going to Harvard to pursue law in 1973 and Allen to Boston as a computer programmer. This is where faith stepped in. In January 1975, Allen read an article in Popular Electronics magazine about the Altair 8800 microcomputer and showed it to Gates. Gates called Micro Instrumentation and Telemetry Systems MITS, makers of the Altair, and offered his and Allen’s services to write a version of the new BASIC programming language for the Altair.
After eight weeks, Allen and Gates demonstrated their program to MITS, which agreed to distribute and market the product under the name Altair BASIC. The deal inspired Gates and Allen to form their own software company. Thus, Microsoft was started on April 4,1975 in Albuquerque, New Mexico with Gates as the first CEO.
On July 29, 1975, Gates used the name “Micro-Soft” – which had been suggested by Allenâin a letter to Allen referring to their partnership. The name, a portmanteau of “microcomputer” and “software,” was registered with the New Mexico secretary of state on Nov 26, 1976.
In August 1977, the company opened its first international office, located in Japan, which was called ASCII Microsoft. In 1979, the company moved to Bellevue, Washington, and two years later it was incorporated under the name Microsoft Inc. Gates was President of the company and the Chairman of the Board, and Allen was the Executive Vice President.
As a newly formed company, Microsoft’s first operating system product to be publicly released was a version of Unix called Xenix, released in 1980. Xenix was later used as the basis for Microsoft’s first word processorâMulti-Tool Wordâa predecessor to Microsoft Word.
Microsoft’s first operating system – XENIX
Microsoft’s first wildly successful operating system was MS-DOS (Microsoft Disk Operating System), which was written for IBM in 1981. In the deal of the century, Gates licensed MS-DOS to IBM but retained rights to the software. As a result, Gates made a fortune for Microsoft, which had become a major software vendor.
Microsoft Windows
Also in 1983, Microsoft’s crowning achievement was released. The Microsoft Windows operating system had a novel graphical user interface and a multitasking environment for IBM computers. Windows is constantly evolving with Windows 11 recently launched on June 24, 2021, which is deemed to be the successor of 2015 released Windows 10.
In 1986, the company went public, with the resulting rise in stock making an estimated four billionaires and 12,000 millionaires from Microsoft employees. The success meant that Gates became a billionaire at 31.
1989 marked the release of Microsoft Office, a software package that is a collection of programs for use in an office. Still used today, it includes a word processor, spreadsheet, mail program, business presentation software, and more.
Internet Explorer
Following Bill Gates’ internal “Internet Tidal Wave memo” on May 26, 1995, Microsoft stepped into the world of the web. Other than Netscape, Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start.
The other companies acted slow, giving Microsoft a market dominance. The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking. Windows 95 Plus was bundled with the online service MSN, and Internet Explorer, a Web browser.
Xbox
In 2001, Microsoft introduced its first gaming unit, the Xbox system. Xbox faced stiff competition from Sony’s PlayStation, and eventually, Microsoft discontinued the original Xbox in favor of later versions. In 2005, Microsoft released the Xbox 360 gaming console, which was a success.
Microsoft Evolution
After this, from 2007-2010, Microsoft launched a variety of services and products like Windows Vista, which focused on features and security. Azure Services Platform, the company’s entry into the cloud computing market for Windows, launched on October 27, 2008.
On February 12, 2009, Microsoft announced opening a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to the public.
Windows 7’s focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows. As the smartphone industry boomed in 2007, Microsoft struggled to keep up with its rivals Apple and Google in providing a modern smartphone operating system.
As a result, in 2010 it came up with Windows Phone OS. The strategy was to work more closely with smartphone manufacturers, such as Nokia. The new user Interface introduced the idea of minimalism.
Microsoft launched Windows 8 on October 26, 2012, an operating system designed to power both personal computers and tablet computers. The Surface was also launched, becoming the first computer in the company’s history to have its hardware made by Microsoft.
In 2015, Microsoft began an advertising campaign centering on Windows 10, “Upgrade Your Worldâ with the tagline “A more human way to do”, emphasizing new features and technologies supported by Windows 10 that sought to provide a more “personal” experience to users.
Other than this products like HoloLens, mixed reality headsets, acquisitions of platforms like LinkedIn, GitHub have made Microsoft a pioneer in the Tech industry.
On Tuesday, June 29, 2021, Microsoft announces the launch of an AI-driven tool that will suggest codes for the world of software developers while they are busy coding. This new system, called GitHub Copilot, is named after GitHub because it draws upon the source code shared on Microsoft’s code-sharing service GitHub. Microsoft and GitHub developed this pair programmer with the help of OpenAi, an AI research startup that was backed up by Microsoft in 2019. Â
Microsoft’s Major Acquisitions
Microsoft’s Acquisitions
With more than 250 companies under its belt of acquisition, Microsoft is nothing more than a giant, when it comes to acquisition. The latest acquisition of Microsoft came in on January 18, 2022, when it acquired Activision Blizzard, the 3rd largest gaming company, in the world’s largest tech acquisition deal that amounted to $68.7 billion. The all-cash deal that the CEO and Chairman of the American software giant, Satya Nadella announced, is expected to close the deal in FY23. However, Microsoft will face a major challenge in cleaning up the culture of Activision, a company that is facing numerous accusations of sexual harassment and misconduct.
Microsoft’s acquisition till now has largely meant that the acquired company will work autonomously. It has been so with the companies like Linkedin, GitHub, Skype, Mojang, and more, but to handle the situation of Activision, which is currently marred by a lawsuit from California regulators that allege that the company “fostered a sexist culture” along with many other investigative stories that detail the allegations of sexual harassment internally, will require a heavier hand. Here’s a list of the last 10 acquisitions by Microsoft:
Acquiree Name
Acquired Date
Price
Activision Bizzard
January 18, 2022
$68.7 bn
Xandr
December 21, 2021
–
Two Hat Security
October 29, 2021
–
Clear Software
October 22, 2021
–
Ally.io
October 7, 2021
$76 mn
TakeLessons
September 10, 2021
–
Clipchamp
September 7, 2021
–
Peer5
August 10, 2021
–
Suplari
July 28, 2021
–
CloudKnox Security
July 21, 2021
–
Revenue of Microsoft
Microsoft has branched its revenue and is routinely ranked among the worldâs top 100 companies organized by revenue. The Companyâs revenue is divided into three principal segments:
Productivity and Business Processes
This includes revenue gathered by the sale and licensing of its various software products and cloud services across a range of devices and platforms. This comprises commercial and consumer licensing of Microsoftâs suite of productivity products and cloud services, including those pertaining to the Office 365 suite, content management tool OneDrive, and call services provider Skype.
Comprises all revenue generated by its server products and cloud storage services, including the sale and licensing of Windows Server, Microsoft SQL Server, Visual Studio, System Center and Microsoft Azure services to commercial clients and general consumers. Revenue from the support and consulting services to develop innovative IT solutions for businesses â are also grouped into this segment.
More personal computing
This relates principally to its products and services that provide cross-platform utilities. This includes licensing of Windows operating systems, Microsoft patents, and Windows phones; the sale of Microsoft devices, including mobile phones and PC accessories, products relating to the Microsoft Xbox gaming platform, including Xbox Live subscriptions, transactions, third-party video game royalties, and advertising.
Microsoft revealed that it has earned $168 bn in revenue in FY21, marking an 18% year-on-year increase. Furthermore, the American software company’s CEO and Chairman, Satya Nadella also mentioned that its operating income grew by 32% to $70 billion. Besides, Nadella also mentioned in the Annual Report 2021 that LinkedIn and the security business of Microsoft both crossed the $10 billion mark in annual revenue for the first time. Â
Microsoft Operating Systems was Microsoft’s first product.
When was Microsoft started?
Microsoft started was started on 4 April 1975, in Albuquerque, New Mexico, United States.
Did Bill Gates start Microsoft in his garage?
In 1975, Bill Gates and Paul Allen founded Microsoft, with just a few resources and an available garage space.
What is the Microsoft company?
Microsoft is a software giant, a multinational technology company founded by Bill Gates and Paul Allen, headquartered in Redmond, Washington, United States.
Who were the original founders of Microsoft?
Paul Allen and Bill Gates are the original founders of Microsoft.
Conclusion
The key takeaway from the above analysis of Microsoft as a company and its revenue models is that it has constantly evolved with the market and user requirements.
It strives to innovate and adapt to market scenarios from time to time. For an instance, when the industry switched to mobiles from PCs, Microsoft didnât take a step back, instead, it brainstormed to set its foot by merging with Nokia.
Another time when we saw its determination to stay in the stocks was when the company knew that Android is dominating the phone industry, it came up with platforms for cloud computing, explored the less traveled road of mixed reality by supplying HoolLens headsets.
Microsoft also stepped into active advertising, which used catchy themes to attract more people to its core home PC values. It held strong to its belief in the requirements of a normal computer user with simple yet varied expectations. This is what made it stand out from its competitors like Apple and Google.
At the rate at which both of its competitors are succeeding, it must be a task for Microsoft to stay in the race, but surely it hasnât let the market or the customers get used to its absence.
With over 1.3 Billion people, India is the second most populated country in the world and when there are so many people, almost everything is larger than life here. So naturally, it is not a surprise that India is the fifth largest automobile market in the world in terms of sales. Brands like Maruti Suzuki, Hyundai, Tata Motors are already a hit in this country and are making heads turns of their customers with their amazing automobiles.
While some brands experience immense success in the country, some of them got exposed to failure as well. In this industry, some automakers failed to make a place in the fifth-largest automobile market in the world. This article will talk about all those automakers that failed to set their foot in India and the reason behind it. So without any further ado, letâs get started.
âCar designers are just going to have to come up with an automobile that outlasts the payments.â
Why Automakers are Struggling to Succeed in India?
Two brands that can set their name on the top automakers’ list with their powerful performance in the country are Honda and Hyundai. It wouldnât be wrong to say that they are ruling the Indian market.
On the other hand, there are some of the automakers who are struggling in our country to lay their foundation. Some of the reasons for this are listed down below:
Increasing fuel price is said to be one reason.
It is also revealed that some concessional GST rate was not allowed by the Government.
One of the reasons is also the higher road taxes.
India is a price-sensitive market and people mostly focus on small cars here, for their needs. A company has to be very precise about this.
Planning of the products by the automakers was poor and naturally, they were not able to adapt to the market.
Another reason is some of the companies are not able to judge the growth of India’s automobile market.
India is a country where a single company dominates more than a quarter of its sales. Maruti Suzuki and Hyundai are the top two companies that dominate the automobile industry. There are some global known brands who failed to set their foot in India and we are here to discuss them.
Harley Davidson
Harley Davidson
The legendary American Cruiser bike was not able to set up its brand in the Indian market. It is said that in 10 years, Harley Davidson was able to sell a little more than 27,000 units in the country. While its competitor Royal Enfield sells double the number of bikes every month. Some of the reason for this is down below:
Not the Right Market
India is a country that is considered one of the biggest two-wheeler markets in the world, but it is not a market for big bikes. In India, over 90% of two-wheelers are small motorcycles and scooters as they are easy to maintain as well.
Expensive Offerings
Another vital reason has to be the price; the most affordable bike from this brand costs somewhat 4.7 Lakh. That kind of pricing is extremely high for the people living in a country like India.
Tough Competitors
Royal Enfield proved to be a better companion for the Indian customers over Harley Davidson, in terms of price, lighter in weight, and easier to maintain.
High Repair Cost
Indiaâs roads are somehow filled with potholes and Harley Davidson bikes are quite expensive to repair if it is damaged by potholes.
General Motors
Chevrolet by General Motors
This American multinational automotive manufacturing company is considered as one of the best and biggest manufacturers in the country but unfortunately, it was not able to establish its power in India. When General Motors first came to India, it was able to sell quite a decent number of cars but with time, the average popularity started declining. So, General Motors 2017 decided to close its operation in India. Some of the reasons that it failed in India are:
Failed Business Strategy
The management of a company is one of the most important factors for its survival. As per reports, decisions regarding the company took a lot of time which resulted in not being able to reach a proper strategy for the business at a time.
Weak Dealership Networks
The dealership networks of General Motors were quite weak. The customersâ main issue was with the dealerships as they were not that confident regarding the products of GM.
Bad Resale Value
GM launched over 20 different models in 20 years and also withdrew 10 of them. Naturally, the change of the model lineup affected the resale value badly, and the customer service was also not up to the mark.
Fierce Competitors
General Motors’ technology was not that modern. Reports said that there are cars that barely pass the emission tests. Other brands focused on updating the technology of their car and were quite fierce competitors for GM.
Failed to Attract the Right Audience
GM never introduced top models that are famous in other countries in India. Naturally, it was not able to attract the attention of people in India.
Ford
Ford
Probably one of the biggest shocks the Indian automobile market got when Ford decided to stop making cars in India. The products were well made and were affordable to buy as well. Still, it failed to crack the Indian market, and the reasons are down below:
Sudden Rise in the Price Factor
The sudden rise in the price factor of Ford is one of the reasons, the company lost its place in the Indian market, the maintenance cost started rising of the new models. This high ownership cost became a problem for the customers; which also resulted in decreased sales.
Not Concentrated on the Right Models
Ford didn’t concentrate on SUV when it started getting momentum. Thus it misses out on a great opportunity to use the model to encourage the brand in the Indian market.
Wrong Investment Decisions
The cost structure is another problem, Ford invested where it was not needed, for example, they invested in world-class factories. It was not able to meet the expectations of its potential customers.
Lack of Proper Marketing
Ford slugged in making its brand big in India, while other brands like Hyundai worked 24/7. This is one of the reasons, plus the aggression that was needed for marketing, was missing in Ford’s startegy.
The Automobile market in India is a huge one, one needs to concentrate on various structures to make their brand a successful one in the country. The automakers that failed in this country are a big lesson for those automakers that wanted to make the 5th largest automobile market a hub for their brand.
FAQs
Which Indian car companies are closing?
Ford, General Motors, Fiat, and Harley had exited the Indian automotive market.
Which car company stopped making cars in India?
Ford India closed its operation in 2021 due to huge mounting losses.
The cryptocurrencies such as Bitcoin and Dogecoin had been surging their value in recent years. The meme-based Dogecoin had reached its all-time high being part of the top 10 cryptocurrencies according to the market capitalization. Other than Bitcoin and Dogecoin there is a new cryptocurrency creating excitement in the crypto market called Shiba Inu Coin. Letâs look at what is Shiba Inu Coin, expert opinions and its price prediction.
There is not much information available about this cryptocurrency. The crypto is considered to have been made in order to provide competition to Dogecoin. The website of Shiba Inu Coin claims that it has an experiment in order to the decentralized voluntary building of community.
Shiba Inu Coin Website
The coin features a hunting dog from Japan, Shiba Inu which rose in popularity due to the Dogecoin as this is also considered to be another meme coin. The website shares the message that this token is their first and the users have the choice to hold billions or even trillions of them.
The nickname of the coin is Dogecoin killer and claims that everyone should own one from the open market.
According to the data received from CoinMarketCap, the Shiba Inu Coin had given a return of 120 % in the time period of 24 hours at one point in time. When compared to a 7 day time period the coin has provided a return of around 1970.57 %.
The meme-based cryptocurrency, Shiba Inu Coin which is positioned to be a rival coin of Dogecoin has a market capitalization of USD 15 billion whereas Dogecoin has a market capitalization of USD 22 billion as of 2021.
Expert Opinions about Shiba Inu Coin
Investorplace.com has recently conducted deep research into the Shiba Inu coin which conveyed that the predictions of the price of currency have been heating up due to the enormous gains of the cryptocurrency. However, it is seen that the investors are not yet rushing to invest their money into the new cryptocurrency.
Investorplace.com had done a dive into the number of predictions about the new coin where they found out WalletInvestor has suggested that Shiba Inu coin is not a good investment for the long term.
They also have an estimated prediction that the value of this cryptocurrency would see a downfall by the end of 2022 to somewhere in between USD 0.000029 to USD 0.000016. But DigitalCoinPrice has predicted that there would be an increase in the price of the cryptocurrency and would see a jump by the end of 2021 to USD 0.000044.
Gov Capital has predicted that Shiba Inu Coin would see a huge drop falling to USD 0.000006.
If you are not sure whether you should invest in this cryptocurrency, then take some steps before getting into the decision and investing your money into it. First of all, try to understand the fundamentals of cryptocurrency before you decide to trade with it.
Understand the project and go through various risk management techniques and adjust it according to your capacity to bear the risk of which one would vary from one individual to another.
The most important point which should be noted before investing your money into cryptocurrency is that you should be satisfied before investing, with your research and studies and never buy or invest your money into the coin because of someone elseâs advice.
Shiba Inu Coin Price Prediction
Shiba Inu Coin Price Prediction
Shiba Inu coin is a highly volatile coin as it is a meme coin and to predict its price is difficult as it is linked to the hype. The meme coin is expected to grow from $0.000014 at the end of 2025 to $0.000028 in 2030. As of 2022, the Shiba Inu Coin price in rupees is âš0.002318.
Shiba Inu Coin Price in INR
Will Shiba Inu Coin Reach $1?
The current price of Shiba Inu is 0.000031 and reaching the $1 mark may sound impossible but we should remember that this is a highly volatile coin, also the price of the coin is linked to the hype of the projects. But can it hit $1? probably not. If Shiba Inu reaches $1, the market cap of the coin would be $550 trillion which would be higher than every combined economy of the world and 650 times the market cap of Bitcoin. So, it is highly unlikely that Shiba Inu will reach $1 in 2025 or 2030.
Conclusion
There can be risks involved with these get-rich-quick coins, even though the percentage returns provided by the cryptocurrency in the past may look attractive, there are a lot of cases where such coins have lost their value and provided negative returns after a few months.
FAQ
What is the use of the Shiba Inu coin?
Shiba Inu tokens are powered by Ethereum. Fungible tokens like Shiba Inu are ERC-20 tokens.
How many Shiba coins are left?
As of 17 May 2021, a total of 394.796 trillion Shiba Tokens were in circulation, with a market cap of $6.52 billion USD.
Where can I buy the Shiba Inu coin?
You can currently buy Shiba Inu coins on platforms like Binance, Huobi Global, OKEx, Hotcoin Global, and MXC.COM.
Digital currency is the new reality at present. We are surrounded by different types of digital currency first came payment cards, and then came UPI, and now the thing that is always on-trend, Cryptocurrency. It wouldnât be long before the big stacks of notes disappear.
Cryptocurrency has started to grasp the market as well as the mind of the youth. The investments in cryptocurrency are rising day by day. The cryptocurrency was first invented in 2008 by an anonymous individual or a group of people Satoshi Nakamoto. It is a type of digital currency that functions on blockchain technology; it is decentralized and cannot be controlled by any Government or mediator.
The exchange of cryptocurrency is possible through various trading sites. Amongst all those, there is CoinDCX, where you can do the said job. Now marketing of any kind of business is necessary for the brand to be visible in front of people. A proper marketing strategy has to be set up carefully for the sales and the survival of the business depends on it. In this article, we will talk about CoinDCX’s marketing strategy and how it is making everyoneâs head turn towards them. So letâs get started.
âIn cryptocurrency investment, long-term thinkers are less stressed.â
CoinDCX was founded in the year 2018 by Neeraj Khandelwal and Sumit Gupta, two graduates from IIT Bombay. The IIT graduates decided to invest in this company after they realize that Bitcoin is creating noise in the market. This is a company that works on providing cryptocurrency-related financial services and deals with cryptocurrency trading networks.
The companyâs main motive is to provide a risk-free, fast, and reliable trading experience to all of its customers. Various types of cryptocurrencies can be exchanged here by traders and it is said to be the largest and safest cryptocurrency exchange platform.
Features of CoinDCX
The main features of CoinDCX that are helping the company to attract customers are:
It is extremely quick, simple, and easy where one can just start investing in it in just 10 minutes.
The safety that it provides to its customers while trading is another significant feature that makes it popular in the world of cryptocurrency exchange platforms. Whatever the investment is, the site ensures to make it safe.
The adding and withdrawing of the fund is not time taking and can be done quickly.
One of the most common mass media is television, through it one can reach a huge number of people, so advertisement here is pretty much a jackpot for any brand. CoinDCX with its shrewd strategy launched its advertisements on TV.
The ad consists of Bollywood actor Ayushmann Khuranna, who is ensuring how it is safe and easy to invest in cryptocurrency through the CoinDCX app and is asking the audience to install it as it is the future.
Social Media Advertisement
Facebook ads are quite common of CoinDCX, in their digital campaign titled #Bitcoinliyakya consists of a woman asking a man who is showing off all his properties, that if he has anyhow invested in Bitcoins, which is an asset that is on-trend right now.
This ad is somehow making people aware of cryptocurrency and how if you are not investing in them, you are going to miss out on a great opportunity. Not only on Facebook, but the campaign has also launched on all social media platforms.
Celebrity And Influencers Endorsement
Apart from Ayushmann Khuranna being its brand ambassador, CoinDCX has roped in various content creators like Ashish Chanchlani who asks people to download CoinDCX and start investing in it.
Apart from many other YouTubers that are promoting CoinDCX in their channels. Cricketers Surya Kumar Yadav and Prithvi Shaw promote CoinDCX as a safe way to begin investing in cryptocurrency. Celebrities like Nora Fatehi and Gauhar Khan have also taken a part in promoting CoinDCX.
When it comes to any kind of business, certain offers can make the audience entice. Just like that, it has offered âš100 worth of Bitcoins to new users the user has to make at least one purchase in a whole month to earn the reward.
With new rules and regulations in the country regarding cryptocurrency plus with the fluctuating nature of it, the future is quite uncertain but trading platforms like CoinDCX with their brilliant marketing strategy are able to attract potential customers to use the trading platform. It assures safety which is one of the most important factors involving digital currency like cryptos. The most interesting part is that in just three years, the company has become the first crypto Unicorn in the country.
FAQ
What are the marketing strategies employed by CoinDCX?
CoinDCX uses television advertisements, social media marketing, and seo to market its brand.
How does CoinDCX make money?
CoinDCX makes money by getting deposit fees, withdrawal fees, and trading commissions from exchanging different types of cryptocurrencies.
Is CoinDCX safe in India?
CoinDCX is the largest and safest cryptocurrency exchange platform.
The world has evolved over time and technology has played a great role in that. Money isn’t just paper anymore, it has taken the form of digital currency as well. The word cryptocurrency is always on-trend now. People are realizing its characteristics slowly but steadily.
A few years ago, the concepts of cryptos were not that popular. The cryptocurrency was invented in 2008 by an unknown individual or group called Satoshi Nakamoto but started gaining momentum in recent years.
To be specific, Cryptocurrency is nothing but a form of digital currency that runs on blockchain technology which means it is decentralized in nature and cannot be controlled by any Government or any mediator.
Cryptocurrency can be exchanged through various trading sites and amongst all those sites, we have CoinDCX. In this article, we will talk about India’s first crypto unicorn, CoinDCX’s business model and how it makes money. So letâs get started.
âCryptocurrency will change market structures, and maybe even the architecture of the Internet itself.â -Abigail Johnson
CoinDCX is a company that focuses on providing cryptocurrency-related financial services and is into cryptocurrency trading networks. It concentrates on giving the customers a quick, risk-free, effortless, and reliable trading experience. It is also considered the safest and largest cryptocurrency legal exchange platform where one can buy and sell various types of cryptocurrencies.
CoinDCX Website
The company has developed a trading platform where traders using CoinDCX have given the facility to trade various industry-first products by using exchange liquidity.
CoinDCX was founded by Neeraj Khandelwal and Sumit Gupta in the month of April 2018, both of the founders have graduated from IIT Bombay.
Neeraj Khandelwal and Sumit Gupta
When Bitcoin started gaining momentum in 2014, the founders realized that it would be great to take the support of blockchain technology to get started with financial inclusion.
Both of them strived hard to make this site the safest place for traders to buy and sell cryptocurrencies. As of over 188 people are working in CoinDCX as their employees.
Features of CoinDCX
CoinDCX is attracting the attention of crypto traders because of its several amazing features. Some of them are down below:
It is quite easy, simple, and fast. One can just start investing in just 10 minutes.
Another significant feature is that is CoinDCX is safe to use. Any kind of trading or investment is safe here on this site.
The adding and withdrawing of the fund can be done very quickly. It is not time taking.
Target Audience of CoinDCX
People who are interested to buy and sell their cryptocurrencies in huge amounts are mainly the target audience of CoinDCX. It is in a mission to entice the people from millennials and Generation Z. It is operated worldwide and is for all types of traders taking into consideration their trading history, risk tolerance, and the number of times they have traded.
CoinDCX provides a number of tokens for exchange to the traders. Some of the popular tokens are:
Bitcoin
Ethereum
Bitcoin Cash
Litecoin
Binance Coin
Chainlink
EOS
Tether
Cardano
Stellar Lumens
Ripple
Tron
Matic Network
Basic Attention Token
Business Model of CoinDCX
The development of the single point access by the CoinDCX helps in trading all kinds of cryptocurrencies that can be found in over 500 markets. Such is their trade machine engine is built that it is able to process 1 million transactions in just a second.
CoinDCX makes money like any other trading platform by charging a transaction fee during every exchange. Apart from that the company also makes money through the withdrawal sum, deposit fees, and the commission received from trading. INR is converted into cryptos by the trader and cryptos are converted into INR on DCXInsta.
How Does CoinDCX Make Money?
CoinDCX basically makes money from deposit fees, withdrawal fees, trading commission, and listing fees. Deposit fees are charged while exchanging currencies. Plus withdrawal fees and trading commission are derived from any normal transaction and exchange.
Revenue Of CoinDCX
CoinDCX’s current value is $1.1 billion and with people taking an interest in cryptocurrencies the amount will increase in the near future. Recently, it has been able to raise funds over $109 Million from five investors, thus leading it to add its name to the list of unicorns and it has also become the first crypto unicorn of India.
Current Scenario Of CoinDCX
With the sudden bump in the journey of cryptos, the companyâs future is also in question. After the ban on cryptocurrency by the Chinese Government, the digital currency market faced a big loss.
CoinDCX at first during the early period of this year roped in Bollywood superstar, Amitabh Bachchan as their Brand Ambassador. Following some tension regarding the cryptocurrencies clarity in its legality, Bachchan withdrew his name as its ambassador.
CoinDCX Amitabh Bachchan
After that CoinDCX again announced Bollywood actor Ayushmann Khurrana as its new brand ambassador for their campaign âFuture Yahi Haiâ. This campaign was set to promote the safety of the platform for trading cryptocurrencies and acknowledge all the concerns related to cryptos.
In the last few weeks, there is a huge ruckus going on regarding the legality of cryptocurrencies in India, the decision regarding the future of Crypto would be taken on the 13th of December 2020 by the Prime Minister of India, Narendra Modi. The fate of CoinDCX and its other competitors will be decided in just a few days.
Cryptocurrency, even after its fluctuating nature was able to hold the attention of the people, naturally trading platforms like CoinDCX were quite a help for the traders that wanted to exchange cryptocurrencies safely. It tried its level best. Although the future of the company is unknown and depends on the Cryptocurrency bill of the country, one cannot deny the successful model and ways of the company that helped them in becoming the first Unicorn that too in the field of cryptos in just a span of three years.
FAQ
How much does CoinDCX charge per trade?
CoinDCX charges takers 0.04%, and makers 0.06%.
What is CoinDCX and how it works?
CoinDCX provides crypto-related finance services. It has a trading platform that traders can use to invest in crypto.
Who is the founder of CoinDCX?
CoinDCX was founded by Sumit Gupta & Neeraj Khandelwal on 7 April 2018.
Shubham Kumar
