Royal Enfield is easily one of the biggest brands from India founded by and has broken records in selling its motorcycle in India and abroad. But this wasnât the case 20 or so years back, as Royal Enfield then was sitting on brink of bankruptcy. The automotive company has achieved its best-ever sales with over a million bikes that are sold worldwide. The companyâs sales have also increased to about 27%.
Imagine if you brought a Royal Enfield motorcycle in 2001 you would now only have an old rugged bike. But if you would have invested the same amount in shares of Eicher Motors, the company that makes Enfield bikes your investment will be worth Rs 3.53 crore now. Despite operating in a niche segment, Royal Enfield remains one of the most admired motorcycle brands in India.
Royal Enfield is one of the flagship companies of the US 1.1 Billion Eicher Motors. It is an Indian motorcycle company with factories in Chennai, India. The company makes the Royal Enfield Bullet and other single-cylinder motorcycles. The company was established in 1955 and is one of the oldest motorcycles companies.
It first started out as a brand of the Enfield Cycle Company, a British manufacturing firm, then went out to produce the 500 cc bullets. It is a leading manufacturing company that manufactures bullets across the globe, was looking to upgrade its IT infrastructure using industry-leading solutions.
It has manufacturing plants in Thiruvottiyur, Chennai, Oragadam Chennai, Sipcot Industrial plant, Chennai and Campana, Argentina. The tagline of Royal Enfield is “Jab Bullet Chale Toh Duniya Raasta De” which sums it all quite beautiful as it is definitely a motorcycle that enjoys an overpowering presence as people have had to make way for it.
History of Royal Enfield
The Enfield Manufacturing Company Ltd was set up in England to manufacture bicycles. The company manufactured its products under the Royal Enfield Brand.
Not being satisfied with a limited product line of just bicycles, Enfield Manufacturing soon decided to focus on building other types of vehicles. In the year 1899, it started manufacturing a quadricycle called the Royal Enfield Quadricycle which was powered by a rear-mounted engine.
Royal Enfield Quadricycle
In 1901 Enfield manufacturing launched its first motorcycle fitted with a 239 cc engine. As a part of the global expansion strategy, Enfield started selling motorcycles in the Indian market in the year 1949.
In 1955, the Indian government placed an order for eight hundred 350cc Royal Enfield motorcycles for use by its police and armed forces. The Royal Enfield motorcycles were considered an ideal choice for the Indian army for patrolling the country border.
In 1990 Royal Enfield collaborated with the Eicher group an automotive company in India and merged with it in 1994.
In 2000 the companyâs sales hit a low of 2000 units per month because it was suffering from problems like poor quality of its products, outdated design, change in taste and preference of customers and the entry of Japanese two-wheeler manufacturers in the Indian market.
Despite having a cult following among its fans many prospective customers saw Royal Enfield Brand as a relic from the past.
The man who is responsible for the tables to turn for Royal Enfield is none other than Siddhartha Lal is the man who is singularly responsible for Royal Enfield. Mr Lal has been credited with being able to make Royal Enfield a bike that is sold worldwide because of his dedication to the company. It was 2004 when Lal had taken over as COO of the Eicher group.
Siddhartha Lal – Former CEO of Royal Enfield
The group had a diverse spread of about 15 businesses including tractors, trucks, motorcycles, components, footwear and garments but none among them were a market leader. Lal decided to divest 13 businesses and put all money and focus behind Royal Enfield and trucks, two businesses where he believed the group had a genuine shot at leadership.
Lal decided to put his full force behind Royal Enfield and the trucks business. Immediately after taking over as CEO, Siddhartha analyzed the strengths and weaknesses of Royal Enfield and started to come up with a strategy to put the brand on its path to revival.
Buying Out Royal Enfield
The brand was surviving well in India until Japanese motorcycles began to enter the Indian market. This is when Mr Lalâs father who owned a tractor manufacturing company and was familiar with the way parts from Royal Enfield worked, swooped in to save the brand. Enfield was one of the biggest companies in South India, especially in the 60s and 70s.
Mr. Lal describes that âIt was a bit of a tricky moment, and the firm was going bankrupt thatâs when we bought it. My father got to know the people who were running the business because he was buying auto parts from Enfield for his tractor company. But we kept only one tiny portion which was the bullet factory and did not change the design because we liked the shape and the classic looks. We kept the character of the motorcycle, we kept the looks of the motorcycle, but we upgraded it to be relevant to people today.â
In order to pull the brand back from the edge of bankruptcy, the team decided to return to the brandâs roots to look for solutions that could help it soar once again. It is the only automobile Indian company that dint have a Japanese collaboration.
Speaking about this time, Mr Lal said, âThey consulted many countries like US, Germany, Italy Austria and the UK to develop an engine or motorcycle, and felt that the UK understood us better.â
We found that engineering support that we could get in the Midlands was second to nowhere else in the world. In the Midlands, the team created the signature Royal Enfield Twin inceptor, which is what gave the bikes an additional boost of power that made them ideal for riding on the highway. This was a huge deal for the brand.
They had tapped into a huge consumer need that was not very vocalized. This allowed the brand to reinvent itself and become a lifestyle product that completely fit into the vibe of travelling and getting out in the world. This has made Royal Enfield quite popular with bike enthusiasts, making it the go-to bike for people who love to travel.
Increase in Sales
In 2005, the company was selling only about 25,000 bikes every year and needed a manufacturing scale and a fixed cost had to be spread around 100,000 bikes. Siddhartha Lal engineered and improved Enfield bikes by riding hundreds of kilometres himself and also initiated a motorcycling culture in the team. Under Lal, as quality improved, sales grew too.
By 2010, the company was selling 50,000 bikes, but on three platforms. That was when Lal decided to build all Enfield bikes on a single platform to maximize economies of scale. The Enfield Classic, launched from this single platform, caught the fancy of customers. Sales shot up six times in half a decade from 50,000 units in CY10 to 589,293 in CY14.
At this point, the sales were just enough to help the company break even. But soon, the tech economy in India began to boom in 2010, which brought about a turning point for the brand. Now, Eicher Motors earns over Rs 8,738 crore in revenues and makes a net profit of Rs 702 crore (FY14). Royal Enfield brings in about 80% of these profits.
Royal Enfield Bikes Sales Volume
Future of Royal Enfield
The prices of Royal Enfield were higher than that of the low powered Japanese motorcycle brands sold in India, but they were cheaper than the major global brands. And in order to keep the motorcycles affordable in the price-conscious Indian market, the company did not revise its prices even after the prospects of the brand started to improve in terms of sales.
Royal Enfield Model
Ex-Showroom Price
Royal Enfield Classic 350
âš1.52 lakhs – âš2.18 lakhs
Royal Enfield Bullet 350
âš1.24 lakhs – âš1.6 lakhs
Royal Enfield Thunderbird 350X
âš1.55 lakhs – âš1.58 lakhs
Royal Enfield Himalayan
âš1.66 lakhs – âš2.23 lakhs
Royal Enfield Interceptor 650
âš2.77 lakhs – âš3.1 lakhs
The strong pricing power of the Royal Enfield brand and the improved operating margins rapidly increased the valuation of the company. In 2014, Royal Enfield recorded sales of 302,592 units.
The sales for the year were higher than even the worldwide sales of Harley Davidson for the first time in the brand history. By the year 2015, Eicher Motors had become one of the most expensive automobile stocks in India.
Eicher Motors Stock Price
As of Feb 2022, the stock price of Eicher Motors is âš2,615.10.
Royal Enfield is an Indian motorcycle manufacturing company headquartered in Chennai, Tamil Nadu, India.
Who is the founder of Royal Enfield?
Robert Walker Smith and Albert Eadie founded Royal Enfield in 1955.
Who makes Royal Enfield motorcycles?
Eicher Motors Limited is the parent company of Royal Enfield that makes Royal Enfield motorcycles.
What is so special about Royal Enfield?
It provides a sense of strength and also a rustic charm. The brand has built itself from being an army bike to a cult classic. These bikes have a huge fan following and also there are several biking clubs exclusive to Royal Enfield motorcycles.
Paytm is India’s one of the biggest fintech startups founded in August 2010 by Vijay Shekhar Sharma. The startup offers versatile instalments, e-wallet, and business stages. Even though it began as an energizing stage in 2010, Paytm has changed its plan of action to become a commercial centre and a virtual bank model. It is likewise one of the pioneers of the cashback plan of action.
Paytm has changed itself into an Indian mammoth managing versatile instalments, banking administrations, commercial centre, Paytm gold, energize and charge installments, Paytm wallet and many other provisions which serve around 100 million enlisted clients.
The areas served by Paytm are India, Canada, and Japan, it is also accessible in 11 Indian dialects. It offers online use-cases as versatile energizes, service charge installments, travel, motion pictures, and occasions appointments. In-store instalments at markets, leafy foods shops, cafĂŠs, stopping, tolls, drug stores and instructive establishments can be accessed through the Paytm QR code.
One 97 Communications, the parent company of Paytm, is all set to raise its capital target of over âš16,600 crores ($2.2 billion) through an IPO that it had filed earlier in July 2021. Paytm is seeking to raise $25 billion to $30 billion valuation post this IPO.
According to the organization, more than 7 million traders crosswise over India utilize its QR code to acknowledge instalments straightforwardly into their bank account. The organization uses commercials and pays a special substance to produce income. Let’s look at this detailed case study on Paytm to know more about its growth and future plans.
1st November 2021 – The much-awaited Paytm IPO was launched with a price band of âš âš2,080-2,150 per share.
13th October 2021 – Paytm users can now store Aadhaar, driving license, vehicle RC, insurance via Digilocker. Digilocker Mini App on Paytm offers access to these documents to users even when they’re offline or in a low connectivity zone.
8th October 2021 – Paytm is looking forward to bringing in sovereign wealth funds as anchor investors in the company’s pre-IPO placement.
5th October 2021 – Switzerland-based insurance giant, Swiss RE might join Paytm’s insurance business’ board.
3rd October 2021 – Paytm has acquired 100% stakes in CreditMate, a Mumbai-based digital lending startup.
Origin of Paytm
The saga and the emergence of Paytm are discussed in this section of the case study of Paytm. It was established in August 2010 with underlying speculation of $2 million by its originator Vijay Shekhar Sharma in Noida, an area nearby India’s capital New Delhi.
2013
It began as a prepaid portable and DTH energize stage, and later included information card, postpaid versatile and landline charge installments in 2013. By January 2014, the organization propelled the Paytm pocketbook, and the Indian Railways and Uber included it as an installment option.
The official launch of Paytm Payments Bank Operations in India
It propelled into web-based business with online arrangements and transport ticketing.
2015
In 2015, it disclosed more use-cases like instruction expenses, metro energizes power, gas, and water charge installments. Paytm likewise began driving the installment passage for the Indian Railways.
2016
In 2016, Paytm propelled motion pictures, occasions, and entertainment meccas ticketing just as flight ticket appointments and Paytm QR. Later that year, it propelled rail bookings and gift vouchers. Paytm’s enrolled client base developed from 11.8 million in August 2014 to 104 million in August 2015. Its movement business crossed $500 million in annualized GMV run rate, booking two million tickets for each month.
2017
In 2017, Paytm became India’s first installment application to traverse 100 million application downloads. That year, it propelled Paytm Gold, an item that enables clients to purchase as meagre as âš1 of unadulterated gold on the web. It additionally propelled the Paytm Payments Bank and ‘Inbox’, and informing stage with in-talk installments among other products.
2018
By 2018, it began enabling dealers to acknowledge Paytm UPI and card installments straightforwardly into their financial balances at 0% charge. It likewise propelled the ‘Paytm for Business’ application, enabling traders to follow their installments and everyday settlements instantly. This drove Paytm’s shopper base to more than 7 million by March 2018.
The organization propelled two new richesâPaytm Gold Savings Plan and Gold Giftingâto rearrange long haul savings. It propelled into diversion and speculations, and stripe alongside AGTech to dispatch the stage of a transportable game Gamepind, and putting in Paytm cash with a venture of âš9 large integers to bring venture and riches as board items for Indians. In May 2019, Paytm joined forces with Citibank to dispatch credit cards.
Paytm or “Payment Through Mobile” is India’s biggest installment, trade, and e-wallet undertaking. It began in 2010 and is a brand of the parent organization One97 Communications, established by Vijay Shekhar Sharma. It was propelled as an online portable energize site and proceeded to change its plan of action to a virtual and commercial centre bank model.
The organization stands today as one of India’s biggest online portable administrations that incorporates banking administrations, commercial centres, versatile installments, charge installments, and energize. It has so far given administrations to more than 100 million clients.
Paytm’s enhancement has built a solid reputation and has turned out to be praiseworthy for some in the online installment industry. One of its increasingly vital accomplishments is in its joint effort with the Chinese web-based business Goliath, Alibaba for immense measures of subsidizing.
Aside from being a pioneer of the cashback plan of action, the organization has been commended for its introduction as a new business able to build huge partnerships in a limited time period.
Clients of Paytm Business
Paytm’s core focus is on serving its Indian client base, especially the cell phone clients. Numerous Indian clients saw the computerized world as an opportunity to open a financial balance. Accessing simple online installments missed the mark, and clients wound up with only poor experience. Paytm presented itself as a superior option to deal with such situations.
Paytm Offers
A portion of Paytm’s increasingly conspicuous suggestions was reviving the business which was the organization’s underlying administration recommendation.
At that point, it proceeded to differentiate and progressed to creating more current administrations from any semblance of Paytm Wallet, E-business vertical to Digital Gold.
These improvements were appreciated in the form of the Chinese mammoth Alibaba’s favours. Immense totals of cash were pumped into Paytm by Alibaba, expanding Paytm’s speculation potential. Paytm used cricket and TV promotion to capture more clients.
Relationship with Clients
Paytm Customers
Paytm has a 24*7 client care focus to interface with its clients. Simultaneously, the vast majority of Paytm administrations are self-served in nature and are open through their foundation straightforward.
Paytm’s Channel for Business
Paytm utilizes numerous channels to draw in clients. Aside from its very own site which drives clicks, Paytm has shaped associations with numerous customers and seller destinations that support its endeavour. Demonetization in India enabled the organization to succeed altogether and arrive at new clients too. Disconnected advertising is likewise a piece of their client procurement process.
Distinct Advantages
The RBI (Reserve Bank of India) permit fills in as Paytm’s fundamental asset. It should be explicit to Paytm. Different assets like the plan/programming society make it simpler for lower-pay Indians to use Paytm.
Key Roles
Paytm, being an innovation stage, dangers perils, for example, security and misrepresentation which is the reason it needs to take viable measures in ensuring its buyer’s cash by improving its security. It is likewise rolling out new improvements inside its foundation to draw in new clients and access their computerized wallets.
Partners of Paytm
Paytm accomplices with the banks that give it installment excursions into the financial framework just as escrow administrations. It works together with a heap of associations that accumulate bills and installments from its customers for its administration.
Structure of Costing
Paytm serves numerous clients which is the motivation behind why it is so cost-driven. The vast majority of its costs are identified with its foundation and client obtaining. It’s a typical cost-shared by numerous organizations over the reality where client securing cost is significant.
The cash utilized in this procedure is higher than the income it makes in its underlying buys. Most of its financial limit is to put resources into sloping up of its security and stay away from the danger of misrepresentation, particularly when it needs to deal with more than 65 million clients in its foundation. It incorporates a framework that empowers clients to avoid any tax evasion hazard.
Revenue Model of Paytm
The Paytm revenue models come in two structures. Paytm makes commissions from the client exchanges through their utilization of its foundation. Escrow Accounts are the accounts from where it creates their income. Inferable from the non-appearance of its hidden capital, it offers clients no intrigue. Starting in 2018 Paytm has aggregated 3314.8 crore INR in income.
Paytm Wallet
Paytm Wallet
Paytm wallet is one of Paytm’s best benefits that structures a connection between the bank and the retailers. This semi-shut wallet empowers you to take care of your tabs, pay for your tickets, or pay anyone concerned.
Paytm wallet separated from its profit, as approved by the RBI, has the advantage of accepting enthusiasm for a purchaser store, much the same as some other Payment Gateways.
When you store a specific measure of cash in your Paytm wallet, it will at that point set aside that cash in another bank from which it will win enthusiasm eventually.
It is the Paytm wallet’s fundamental capacity. For instance, suppose you make an installment of Rs. 1000 Â to a merchant and the vendor makes 10 exchanges to increase Rs. 10,000. If the installment of that sum is made through the Paytm wallet, the Paytm wallet will take a portion of about 1% of the aggregate sum. So the merchant will get around Rs. 9715.
Mobile Recharge Business
Paytm Mobile Recharge
Since its origin in 2010, Paytm’s underlying intention was to give online portable energizing administrations. Its capacity to create income was constantly shortsighted. Paytm’s administration guidelines are as praiseworthy and proficient as those of other telecom specialist co-ops running from Vodafone to Telecom.
The administrations are without shortcomings and give solace to their clients. As of now, Paytm increases a commission of 2-3% per energize. It is because Paytm, attributable to its support to its client to keep reviving through its foundation, has more grounded power in dealing than different merchants. That is the reason the commission it obtains is so high. This commission from its revive administration fills in as its income.
These administrations have supported the organization essentially in extending its base and thus, developing exponentially. When the client is fulfilled by the administration or item, he makes an arrival to a similar undertaking in this manner. This way Paytm does client maintenance and produces more traffic. Paytm has used this methodology to further its potential benefit and keeps on reaping positive results.
Paytm Digital GoldPaytm Digital Gold
Paytm Gold
Inferable from its organization with MMTC-PAMP, the outstanding gold purifier, Paytm has propelled “Computerized Gold”. This model enables clients to sell, purchase, or store gold in an advanced stage. Presently, clients need to pay at a rate just to get their gold conveyed to their families.
Paytm is very much aware of how much gold is put as a resource in India and is completely arranged to develop from this chance. The organization has made eminent arrangements to urge its clients to get their own Gold Bank Accounts individually. This record separated from empowering clients to purchase their gold will likewise furnish clients with simple access to other Paytm administrations.
Paytm Mall
Paytm Mall Website
In February 2017, Paytm propelled its Paytm Mall application which enables purchasers to shop from 1.4 lakh enrolled sellers. Paytm Mall is a B2C model enlivened by the model of China’s biggest B2C retail stage, TMall. For 1.4 lakh merchants enlisted, items need to go through Paytm-guaranteed stockrooms and channels to guarantee buyer trust.
Paytm Mall has set up 17 satisfaction focuses crosswise over India and joined forces with 40+ messengers. Paytm Mall raised $200 million from Alibaba Cluster and SAIF Partners in March 2018. In May 2018, it posted losses of roughly Rs 1,800 crore with an income of Rs 774 crore for money related to the year 2018. Moreover, the piece of the pie in Paytm Mall dropped to 3% in 2018 from 5.6% in 2017.
Advanced installments organization Paytm has professed to arrive at gross exchange esteem (GTV) of over $50 billion, while checking 5.5 billion exchanges in FY19. The Delhi NCR-based organization credited this development to the rising appropriation of Paytm over numerous utilization cases, for example, retail installments, expenses, utility installments, travel booking, excitement, games among others. It has as of late propelled membership-based prizes program (Paytm First) to aid development alongside expanding the client maintenance.
Discussing the feasible arrangements, senior VP of Paytm, Deepak Abbot stated, “We are centred around creating tech-driven arrangements, incorporated client lifecycle the board, upgrading the client experience and growing to Tier 4-5 urban communities. We are certain to accomplish 12 Bn exchanges before the part of the bargain year.” Before a month ago, the Ministry Of Electronics and Information Technology (MeitY) had solicited Paytm to help its objective of encouraging 40 Bn advanced exchanges in FY20.
The organization shared designs to incorporate man-made brainpower in its model and achieve 2x development this year. Paytm professed to possess half piece of the installment entryway industry in India, with 400 Mn month to month exchanges on the stage.
Established by Vijay Shekhar Sharma in 2010, Paytm furnishes various new companies and huge organizations with arrangements running from a shareable PaytmQR code to profound coordination.
It empowers clients to process computerized installments through any favoured installment mode including credit and check cards, net banking, Paytm wallet, and UPI (bound together installment interface). Paytm had likewise propelled its very own installments bank in 2017.
Paytm Payments Bank is versatile first keep money with zero charges on every online exchange, (for example, IMPS, NEFT, RTGS) and no base equalization prerequisite. For investment accounts, the bank right now offers a loan cost of 4% per annum.
Expected Future Growth of Paytm
Computerized installments organization Paytm said it is looking to dramatically increase its exchange volume to 12 billion by part of the arrangement, from 5.5 billion out of 2018-19.
Paytm checked 2.5 billion exchanges in 2017-18. Paytm said it accomplished gross exchange esteem (GTV) of $50 billion out of 2018-19, as contrasted and $25 billion every year prior. GTV is the estimation of all-out exchanges done on the stage.
“This expansion is a consequence of the fast development in the reception of Paytm’s computerized installments arrangements crosswise over on the web and disconnected for different use cases including retail installments, charges, utility installments, travel booking, amusement, games and that’s only the tip of the iceberg,”
The organization said in an announcement. Its membership-based program Paytm First was propelled in March has pulled into equal parts a million supporters, the organization added.
Paytm has 350 million enrolled clients starting on 5 June, an organization authority said. Paytm offers a variety of installment alternatives that incorporate installment through portable wallets, just like ongoing installment framework Unified Payments Interface (UPI) and web banking.
The organization has been centred around structure instruments for dealers to streamline their everyday business needs. This has brought about enormous dealers obtaining who are very much furnished with innovation to acknowledge all installment modes (cards, wallet, and UPI). Paytm now intends to concentrate on embracing computerized reasoning and improving the UI.
Why was Paytm Removed from Google Play Store?
Paytm India app was removed from Google Play Store because it violated Google guidelines. While other apps like Paytm for Business, Paytm mall, Paytm Money, and a few more were still available. But after a few hours of being taken down, the Paytm app was back on Google Play Store.
#Paytm out of Google Play Store. Google: We donât allow online casinos/support any unregulated gambling apps that facilitate sports betting. It includes if app leads consumers to an external website that allows them to participate in paid tournaments to win real money/cash prizes pic.twitter.com/poeZzXw5nA
âWe have these policies to protect users from potential harm. When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,â Google Added.
Paytm’s IPL 2021 Ad taking jibe over the slow payment of Google Pay.
FAQ
Is Paytm a fintech company?
Yes, Paytm is India’s leading and one of the most valued fintech startups founded by Vijay Shekar Sharma in 2010.
What are the areas served by Paytm?
Paytm is a leading fintech startup that not only operates in India but it also serves Canada and Japan.
When was Paytm established?
Paytm was founded in 2010 by Vijay Shekar Sharma.
What is Paytm and how does it work?
Paytm is a leading financial service and bill payments app that offers financial solutions to its customers, offline merchants and online platforms. All you need to do is open the Paytm app on your phone, click on ‘Pay’, and select ‘QR code’. Scan the QR code of the receiver and enter the amount to be paid. The money will be transferred in a few seconds.
How much does Vijay Shekhar Sharma own in Paytm?
Vijay Shekhar Sharma currently owns 14.61% of the company.
The concept of crowdfunding has just started to gain momentum in India. ‘Funding’ is the first problem new people, entering the world of business for the first time, find it difficult.
Startups have to turn to institutions and angel investors because there is a lack of funds for bootstrapping or a lack of help from friends or family. But banks tend to refuse business loans for first-time entrepreneurs and often ask for huge collateral. Sometimes, it’s difficult to convince investors also. That crowdfunding platforms can play a key role in helping entrepreneurs make the most of their ideas.
Crowdfunding is defined as a pooling of resources by a group of people for a common goal. In this concept, common mass is approached to raise funds for your idea execution, project, startup, or cause.
According to a survey conducted, less than 2% of the companies end up raising funds from professional investors. This is large because of reasons ranging from non-scalable businesses to the lack of exits. The rest 98% still need to raise funds to take their startup to the next level.
Some of the popular crowdfunding sites in India are Kickstarter, Wishberry, Indiegogo, FuelADream, Fundable, Ketto, Catapooolt, and Milaap which not only help Startups or individuals to launch a product but also test the acceptance of the product in the market.
If we compare the crowdfunding market in India to that of the United States, we are still considerably smaller. However, if estimates are to be believed, this can soon change.
Let’s see how does crowdfunding works in India for businesses and startups and its benefits.
In the donation model, individuals make a financial contribution to a project without any expectations of financial benefits.
Lending Model
In this model, individuals will lend money to the project with the expectation of being repaid under the terms and conditions agreed.
Reward-Based Crowdfunding
In reward-based crowdfunding, people contribute to your campaign and you give them a reward in return. The reward could be a DVD of the Film, The Gadget, etc. Equity cannot be given as a Reward.
Investment Model
In the Investment model of crowdfunding, the investor receives an equity stake in the project. Equity-based crowdfunding is not so common in India. Crowdfunding is becoming a lifeline for new entrepreneurs and small businesses as it helps them in many ways without losing much equity. Let’s see how crowdfunding helps startups and businesses in India.
How to Build a Crowdfunding Website or Platform in India?
Easy Steps to Create a Crowdfunding website or platform:
Find a Crowdfunding Niche
Choosing a niche helps to classify your site from others, and can also provide value to your campaign creators and sponsors. Every new crowdfunding website or platform is dedicated to a niche. That means that the website will host crowdfunding campaigns for one particular matter or kind of product.
This is due to the big platforms that are available to crowdfunding creators. There is no use in trying to compete with the bigger crowdfunding platforms on the internet because you will likely lose.
Use Crowdfunding Technology
Search for the right technology that you want to use for your Crowdfunding website. Not all technology is paid, but when it comes to running a successful Crowdfunding platform, you want to be sure that there are no faults so users have a great experience on your website.
You get what you pay for, if you use free Crowdfunding software, do not be surprised when something goes wrong with your website. Choosing a SaaS (Software as a Service) product can provide you with real-time support. This way you can get your site up and running fast, with as few issues as possible. And if there is a problem on the site, you are not left to your own to fix the issue.
Connect The Payment Gateway
It is usually best to open up a new bank account for the Crowdfunding platform if you are serious about taking a transaction fee on the donations to the website. If you were not already known, most Crowdfunding websites are taking a transaction fee on each donation to the campaigns on the site.
This is a great way to generate an income on the side, by utilizing Crowdfunding. Depending on the usage of the platform, a bank account can be set up and connected to the payment gateway to receive a transaction fee.
Add The Content
Once you are finished choosing the niche, platform, and connecting your payment solution to your bank account, next, is the most time-consuming step, adding the content to your platform. You should have access to the front-end source code, to manipulate the User Interface (UI) to your standards.
You will be restricted by the default UI and features from the product if you do not have access to the front-end source code. It is best practice to create all of the content, and have all of the images/videos ready before adding the content to the site. This can save a lot of time by simply copying and pasting the content onto the site.
Launch The Platform
Once the platform is all set up, the next step is to launch the platform. Before launching the platform, however, it is recommended to have Crowdfunding campaigns ready to host their campaign on your platform before launching.
The first handful of campaigns on your new platform is likely going to be from friends and family. If those campaigns are not available, you need to start searching for campaigns by joining online communities in your niche, and in the Crowdfunding industry.
Market The Platform
The website is finally created and launched on the internet. The last step is to market the platform. The whole idea is to market the Crowdfunding platform successfully so that many campaign creators are approaching you to create a campaign on your platform. This way, you do not have to do any work to make money. This can be a great solution for those that want to generate monthly revenue by simply approving or disapproving Crowdfunding campaigns.
Starting up a company is a very risky and challenging journey. Launching a crowdfunding campaign hedges these risks and serves as a valuable learning experience. Crowdfunding as it is today allows an entrepreneur to gain market validation and avoid giving up equity before going all out and taking a product concept to market.
Crowdfunding Saves Equity
Crowdfunding is a great alternative way to fund a venture and it can be done without giving up equity or accumulating debt.
Crowdfunding As Marketing Tool
An active crowdfunding campaign is a good way to introduce a ventureâs overall mission and vision to the market, as it is a free and easy way to reach numerous channels.
Crowdfunding Proves The Concept
Showing investors and convincing yourself that your venture has received sufficient market validation at an early stage is hard. Crowdfunding makes this possible as people get to know about your product and show their response.
Crowdfunding Helps to Brainstorm Ideas
One of the biggest challenges for small businesses and entrepreneurs is to be able to cover all the holes that a venture might have at an early stage. By having a crowdfunding campaign, the entrepreneur has the ability to engage the crowd and receive comments, feedback, and ideas.
People who view the entrepreneurâs campaign and decide to contribute are ones that believe in the success of the company in the long run. In essence, these people are early adopters. Early adopters are very important to every business, as they will help spread the initial word without asking for anything in return. Such people care about the ventureâs brand and message and are likely to be loyal customers throughout their life.
Crowdfunding is Easier Than Traditional Applications
Applying for a loan or pursuing other capital investments are two of the most painful processes that every entrepreneur has to go through, especially during the early stages of the company.
Crowdfunding is Free PR
The momentum created by successful crowdfunding campaigns attracts potential investment from traditional channels and attention from media outlets. Success stories make for interesting reading, and reporters are always hungry for them.
Crowdfunding Provides The Opportunity of Pre-selling
Launching a crowdfunding campaign gives an entrepreneur the ability to pre-sell a product or concept that they havenât yet taken to market. This is a good way to gauge user reaction and analyze the market in order to decide whether to pursue or pivot on a given concept.
Crowdfunding is Free to Launch
Launching a crowdfunding campaign on some of the platforms is absolutely free. You will be charged a minimal fee when you raise funds.
This is the major step where most of the crowdfunding projects fail in India and the project creator never realizes it. As crowdfunding is a very niche stage in India, it is very important for crowdfunding platforms to help project creators in creating projects and help them to shape their projects for an Indian audience. Choose your crowdfunding portal wisely.
Every crowdfunding platform in India takes a different approach to projects. Do little research on all the portals. Talk with some platforms, regarding your project and find out which crowdfunding platform fits perfectly for you.
Create the Perfect Pitch Video for your Crowdfunding Project
This is the most important factor which most of the people in India forget. Most people see Kickstarter and create crowdfunding projects, thinking that they’ll get millions overnight, which is never true.
Entrepreneurs need to understand the mentality and psychology of Indians, compared to other nations. Indians love giving. We give millions and billions of rupees every year in temples and charity but when it comes to lending a hundred rupees to some person we think thousand times. That is where your crowdfunding video and description play a vital role in raising funds from them.
Most people judge a crowdfunding project by just looking at the video. Make your crowdfunding video short and simple. Don’t add fancy 3D imaging graphics or VFX in the video. Nor add too much animation to it. Keep it to the point, make it clear.
Remember, your end result from this video is money, not entertainment. Show your product, show yourself, your team, your workspace, your past work, and tell why someone should fund you or what change your project is going to make in society. This helps to build trust for the contributor.
Project Description
Write a detailed description but add attractive graphics along with it. In observation, it was found that most of the people in India write 2-3 lines or 1-2 paragraphs without graphics in their description. Writing only 2-3 lines shows that you are not serious about your product.
A dedicated investor would never be investing in your project without knowing in detail about it. It is suggested to keep long description, as the one who is going to give a large amount of money to a stranger will surely want to read everything.
Create a graphic picture that shows your product, your rewards, your timeline when you’ll deliver me rewards, and most importantly, your product specification.
Rewards
You need to understand that in India, most of the target audience is the middle class. Nobody will be willing to give more than 5% of their monthly salary unless you’re giving them something cool in return.
Only rich people will give your project above Rs 5-10K and that if you’re giving them a customized product or something special in return. You need to consider giving a special reward gift in return which provides them emotional value. For example, you can give them your product with a celebrity’s signature or better, help them meet the celebrity.
PR (Public Relation)
Most of the people in India are unaware of crowdfunding. So, it is very important for the project creator to get the right reach of the right audience. Once your crowdfunding project is ready, you need to decide your communication strategy before making the project live.
Create a mailer list, from your school friends to current enemies. Tell them all about your project and ask them to fund it once the project is live. Don’t be ashamed, be straightforward in asking to fund your project. If they don’t fund it, at least ask them to share a word of mouth or a small post on their social media. It will help you to raise a little fund. Then, itâs time for PR.
Get in touch with all your press contacts and tell them about your crowdfunding project. If you don’t have any contacts, hire a PR agency. If you can’t hire a PR agency, ask your crowdfunding portal to do PR on your behalf.
Some of the crowdfunding platforms in India help with that too. PR or Public relations are a crucial factor in any business. You need to have credibility in writing to prove your genuineness and potential in your PR.
News articles will help you to achieve this and act as a backbone. It’ll also help you to get strangers to know about your project and in some cases, raise funds from them.
Get in touch with bloggers who write articles regarding your project field. Let them know about your project and ask them to write an article on your project. Choose a blog with good reach and engagement.
Social Media and Follow-up
Build a social media strategy and create some unique campaigns surrounding your project. Social Media will help you to get that boost for making your project a success. A creative campaign will help your project go viral and even to reach the audience who’ll fund it.
Do Facebook posts thrice a day.
Interact with strangers on Twitter by tweeting, hourly.
Tell every possible person on the internet about your project.
Send emails to all your contacts regarding your project, weekly.
Take a follow-up via email or phone with the people who said they’ll fund your project or showed their interest. Â
Connect with writers who wrote about your project in news articles or blogs. Ask them to update their articles about your new achievement.
Put yourself in the investor’s shoes and see what you will want to see if someone asks for money from you.
Crowdfunding is a good option for new startups with people and investors getting aware of it. It is a platform to show your product to investors if you do not have many contacts in the business world. The main advantage of crowdfunding is that you do not necessarily have to lose equity while raising funds. However, the Indian crowdfunding system does work in that way a lot.
There might be some people who will fund you without equity but you will get the majority of the funds from professional investors who will demand equity in your company. It’s your job to choose the right crowdfunding option.
FAQs
What is crowdfunding and how does it work?
In its simplest form, crowdfunding is getting others to finance the creation of a product, project, business, or work of art. Itâs extremely advantageous for entrepreneurs and eliminates the overbearing upfront costs that stop most startups before they begin. It uses a web-based platform or social networking sites to solicit funds for the fundraiser by showcasing the story to potential donors or investors.
What are some of the benefits of crowdfunding?
Crowdfunding can be a fast way to raise finance with no upfront fees in businesses. Pitching a project or business through the online platform can be a valuable form of marketing and result in media attention. By sharing your idea, you can often get feedback and expert guidance on how to improve it, etc.
What are some of the popular crowdfunding platforms in India?
Kickstarter, Wishberry, Indiegogo, FuelADream, Fundable, Ketto, Catapooolt, and Milaap are some of the popular crowdfunding sites in India.
What is an example of crowdfunding?
An example of a successful crowdfunding project is The Veronica Mars Movie Project. Fundraiser Rob Thomas used crowdfunding to fund the movie. The project was a great success surpassing their $2 million goals by an additional $3 million. The crowdfunding project also gained international reach.
The impact of lockdown during the COVID-19 pandemic can be seen in almost all business sectors, but matrimonial sites were an exception, as they had witnessed a huge growth in the number of new customers. With most people being confined to their houses amid the lockdown, they were spending more time browsing online matrimonial websites in order to find the right match.
The pandemic had helped various matrimonial sites like Shaadi.com, Jeevansathi.com, BharatMatrimony, etc. garner more customers. From offering special schemes to helping couples get married virtually amid lockdown, these websites were not leaving any stone unturned to attract more customers.
Murugavel Janakiraman, Founder and CEO of Matrimony.com, whose flagship brand is BharatMatrimony, said that their site receives an average of 14,000 to 15,000 registrations in a day, but after the lockdown, there had been a rise of 30% in the number of registrations.
Similarly, Shaadi.com had also seen a 20% rise in new customer registrations during the lockdown period.
Now, as we dive into the fascinating world of matrimonial sites and their extraordinary growth during the pandemic, we’ll explore the reasons and exciting developments that brought in a surge of new customers, fostering meaningful connections in such challenging times.
The growth of matrimonial sites during the pandemic can be attributed to several key factors that uniquely catered to the changing circumstances brought on by lockdown restrictions. One of the primary reasons behind this surge was the widespread adoption of remote work. With the majority of professionals working from home due to lockdown restrictions, they found themselves with ample free time as daily commutes and other social engagements were restricted. This newfound time presented an opportune moment for many to explore and engage with online matrimonial platforms, dedicating more attention to browsing potential partners’ profiles and shortlisting suitable matches.
In the pre-pandemic era, the demanding nature of work and busy schedules often hindered youngsters from fully engaging in the search for life partners. However, the lockdown period allowed them to prioritize their quest for companionship, leading to increased interest and participation in online matrimonial sites.
Moreover, the pandemic’s emotional toll and the desire for stability and connection further motivated individuals to seek meaningful relationships. With uncertainties surrounding the world outside, many turned to these platforms as a way to forge lasting bonds and find solace in the prospect of a committed relationship.
“The engagement level of customers and profile acquisitions on our site is growing. To meet the rising demand, we have leveraged our services also” said Murugavel Janakiraman,founder and CEO of Matrimony.com.
Matrimonial sites also adapted to the changing demands by offering unique incentives to their customers. The companies were providing special offers wherein customers didn’t have to pay for the lockdown days, and their memberships would be extended automatically.
Shaadi.com is one of the best matrimonial sites in India, and it utilized the opportunity to enhance its reach among customers by focusing more on social media campaigns. Besides, in order to help couples who were not able to tie knots due to the lockdown, Shaadi.com launched an innovative initiative called âWeddings from Homeâ. This online wedding service aimed to facilitate smooth virtual weddings for couples wanting to tie the knot during the restrictive period.
Through the “Weddings from Home” initiative, Shaadi.com provided comprehensive end-to-end services to honor couples’ big days virtually. From arranging priests to officiate the wedding and offering bridal makeup tutorials to organizing sangeet singers, all ceremonies were seamlessly conducted through online video calls. The platform’s efforts received widespread acceptance, with even tech-challenged relatives and friends wholeheartedly embracing the idea, offering unwavering support to the couples during those extraordinary times.
Weddings From Home by Shaadi.com
Increasing Revenues of the Matrimonial Sites
The growth in traffic and registration had led to positive growth in revenue as well; it was not linear but still positive. In the arranged marriage set-up, most users consult their families before making decisions, hence, in pre-Covid times, most of the traction came on weekends. But during the pandemic, traffic was almost evenly distributed on weekdays as well.
The matrimonial site, Jeevansathi, experienced significant growth throughout the lockdown, as its billings grew by 13% in Q1â21, and in the months of July and August, the billing growth has been even better. In August, the billing grew by 23%. The surge in registrations and user activity on the platform during the lockdown contributed to this growth. Additionally, its strategic marketing efforts resulted in attracting more new users.
During the pandemic, BharatMatrimony, one of the first matrimonial sites, led the countryâs organized online matchmaking sector with a 60% market share, followed by Shaadi.com with a 30% share and Jeevansathi with a 10% share. Beyond these well-known platforms, there are also numerous regional and language- or community-based websites and portals catering to specific preferences. The top three players in the matrimony businessâBharatMatrimony, Jeevansaathi.com, and Shaadi.comâcontribute to a substantial share of the country’s online matchmaking sector, with combined revenue exceeding Rs 1,000 crore.
The remarkable increase in traffic, registrations, and user engagement not only expanded the user base but also contributed to the positive growth in revenue for matrimonial sites during the pandemic.
Jeevansathi generated a revenue of Rs 96.9 crore, whereas Matrimony.com generated a revenue of Rs 377.8 crore in FY21.
Revenue Growth of Top Indian Matrimonial Sites (Jeevansathi.com, Matrimony.com)
The Impact of Video Features on Matrimonial Sites
Matrimonial sites are embracing new ways of matchmaking, and video features have played a pivotal role in their growth, even during the lockdown days.
Shaadi.com, which is one of the most popular matrimonial websites in India, launched Shaadi Meet, a video/voice calling feature exclusively for premium members. With in-person meetings restricted due to the pandemic, this feature enabled potential brides and grooms to interact safely through virtual means.
The response was overwhelming, with nearly 75,000 users utilizing the service on the first day, escalating to 105,000 users on the following day. In less than a month, the number of video calls exceeded 500,000, indicating the growing acceptance of this innovation in matrimonial match-ups.
The introduction of video calling features addressed the need for safe communication among users who were hesitant to share personal contact details like WhatsApp numbers with strangers. In this aspect, Bharat Matrimony’s “Secure Connect”feature further empowers women, allowing them to receive calls from premium members without disclosing their contact numbers. Women have full control over responding to the other party, ensuring privacy and safety in their search for a life partner.
Experts say this added feature will help empower women. âIt might address the phenomenon of men stalking women. Restricting menâs ownership of communication is very welcome,â said Madhavi Menon, Director of the Center for Studies in Gender and Sexuality at Ashoka University.
Overall, the incorporation of video features into matrimonial sites has not only deepened user engagement but also enhanced the safety and convenience of the matchmaking process, making it an invaluable tool in such challenging times.
Pandemic’s Growing User Base for Matrimonial Sites
The pandemic has brought about a shift in the target audience of matrimonial sites, with specific groups showing increased interest in finding a life partner through these platforms.
One significant segment includes Indians who are divorced or have lost their partner and are now considering another partner.
Rohan Mathur, the Chief Business Officer at Jeevansathi said, âIn the last two months, we have also seen an increase in second marriage profiles, and the year-on-year growth has doubled. Additionally, the growth seen in second marriage profiles during COVID-19 has outdone the overall platform growth.â
Another group contributing to the surge in users on matrimonial websites consists of working individuals who are single. Adhish Zaveri, the Marketing Director of Shaadi.com, highlights that singles were already active on the platform before the pandemic, accounting for 70% of the profiles. However, the COVID-19 period has further accentuated this trend. Engagement on Shaadi.com in small cities witnessed a rise of 30â35%. The easing of restrictions, or “unlocks,” has also played a role as people consider organizing weddings in a small, intimate setting.
As the pandemic continues to impact lifestyles and relationships, matrimonial sites are witnessing an increased influx of users, catering to the diverse needs and preferences of these specific target groups.
One of the negative aspects of matrimonial sites that comes with an increased number of users is fake profiles. The number of signups has gone up by an average of 400% week-on-week from what it was before COVID-19, which unfortunately includes an increase in the number of fake profiles. To counter them, the websites are introducing more advanced profile filtering and privacy control technology.
The trend of increasing signups is also visible on EliteMatrimony, which caters to people with high net worth and celebrities. In India, about 60 million people are looking for life partners at any given time, out of which 10 to 12 million get married a year, which constitutes 24 million couples. When it comes to online matchmaking, only 6 to 7 million people register, out of which only 20% find a match, said Mr. Janakiraman.
Conclusion
Despite the constraints posed by the pandemic and lockdown, the wedding industry witnessed a significant surge in the number of customers registering on matrimonial sites. In India, the wedding market, valued at a staggering $50 billion, has been experiencing rapid annual growth rates. The digital shift has prompted the wedding marketplace to enhance its product features, offering an enhanced mobile app experience to cater to the evolving preferences of its customers.
With more people turning to online platforms to find their life partners and organize weddings in the face of lockdown restrictions, matrimonial sites became a vital lifeline, fostering meaningful connections and paving the way for the celebration of love amid the unprecedented circumstances. As the industry continues to adapt to the changing landscape, the growth and innovations witnessed during the past pandemic are likely to have a lasting impact on the future of weddings and matrimonial services in India.
FAQs
What is a matrimonial site?
A matrimonial site is a platform that helps brides and grooms find their perfect match.
How many matrimonial sites are there in India?
There are over 1500 matrimonial sites in India. Some of the leading matrimonial sites are Shaadi.com, BharatMatrimony, Jeevansathi.com, and more.
How do matrimonial sites make money?
Matrimonial sites make money through various methods, including annual subscription services, premium features, and advertising.
Which is the best matrimonial service in India?
Some of the best matrimonial sites areBharatMatrimony.com, Shaadi.com, Jeevansaathi.com, Vivaah.com, and SecondShaadi.com.
What is the market share of matrimony sites in India?
In India, BharatMatrimony holds the dominant position in the organized online matchmaking sector, capturing 60% of the market share. Shaadi.com follows closely with a 30% share, while Jeevansathi holds 10% of the market share.
How do you find yourself a perfect partner in matrimony?
Tips to Find Your Perfect Partner on a Matrimonial Site:
Establish a strong connection with someone you resonate with.
Conduct background research to ensure compatibility and trustworthiness.
Seek a partner who shares common interests and values.
Mutual respect is crucial in any relationship.
Invest time in getting to know each other better.
Spend quality time together to strengthen your bond.
Assess their loyalty and trustworthiness in the relationship.
There’s a reason why the term “dark web” sounds ominous. The dark web is a part of the internet you can’t find with your regular browser. To access it, you need one designed for uncovering these hidden sites. The dark web is a hidden area of the internet where people and businesses can go anonymously to buy illegal drugs, guns or other criminal activity.
Do you know what businesses happen on the dark web?, You’re probably thinking of things like stolen company data, pirated software, and password lists when you think of what sells on Dark Web markets. But that’s not even close to the complete picture of what’s going on in the Dark Web â and what you don’t know could be the catalyst for the next onslaught. Let’s see what all “actually” happens on the Dark Web.
The dark web is a dangerous place where you can buy or sell almost anything. Drugs, Guns, counterfeit money, other people’s Netflix accounts, credit card details, and other items can be purchased and sold on the dark web.
You can also get software that allows you to log into other people’s computers. Data, passwords, and hacking services aren’t the only things sold on the Dark Web. Weapons, narcotics, stolen items, plundered artefacts, illegal commodities, endangered animals, slave labour, and child pornography are among the dangerous, unlawful, and nasty entities that can’t sell openly, as well as innocent but weird things that you wouldn’t anticipate.
The dark web, though, isn’t just for criminals. You’ll also find online editions of long-out-of-print books, a collection of political reporting from mainstream news sites, sometimes journalists use it so their sources can remain unknown and several whistleblower websites dedicated to exposing corporate and government misconduct.
The dark web is the most notable place for buying drugs. A good example is ‘Silk Road’, the go-to destination when looking up illegal substances on Tor. Still, it wasn’t always this wayâthe original version of Silk Road was shut down back in 2013. The FBI took action after the only one-year operation due to too many reports about shady deals being made under its name, which further investigated several alleged crimes committed against both users/buyers.
Firearms
A study by Rand Corporation in 2019 found that it’s relatively easy to find firearms for sale on the dark web, and almost 60 percent of all listings are advertising products originating within the US. Europe represents a more significant market compared with America as they generate revenues five times greater than those in the US. This means there is an ample supply both domestically and internationally.
Password and Usernames for Streaming sites
You may be able to find the passwords for some of the most popular streaming services on dark websites. Cybercriminals sell these login details so that people who want a subscription without paying can use them instead. Passwords and usernames for platforms such as Netflix, Hulu, HBO, Amazon Prime, and others are commonly available.
Credit And Debit Card Details
Criminals sell Credit and Debit card information for others to commit crimes. They’ll use these numbers and charge them on something without permission, like online shopping platforms or make an unauthorised withdrawal or payments. According to a report by Gemini Advisory, in 2020, posted 115 million stolen debit and credit card details were to the dark web.
Bank Account Details
A cyber security firm Digital Shadows conducted a survey, and according to it, online marketplaces currently sell over 15 billion pieces of financial account information. According to the research, banking and financial accounts made up about a quarter of the internet ads.
After purchasing your bank account information, fraudsters may do a lot of damage. They can make purchases with your account and quickly deplete your savings or checking accounts.
Legitimacy
Cybercriminals aren’t the only ones who want to remain anonymous online. Consumers increasingly use Tor and other anonymous web browsers to conduct simple online searches. As more consumers begin to get tailored adverts based on their web searches, the importance of keeping their search habits private will become evident.
Threat Intelligence
Collaboration and sharing of information are also facilitated via Dark Web exchanges. Cybersecurity professionals watch chat rooms where sophisticated opponents frequently debate hacking concepts. Security analysts can learn about new and emerging risks by listening to these chats.
To monitor and analyse assaults, several firms deploy threat intelligence and mitigation platforms. They can protect against attacks on their assets and applications using information obtained on the Dark Web and keep up with new vulnerabilities being marketed in underground marketplaces.
Dark Analytics
While organisations aiming to obtain unindexed data from the Dark Web face risks, the benefits of anonymity enable them to gain hitherto untapped business, consumer, and operational insights by studying unstructured, concealed, or unprocessed data.
Companies utilise new search tools designed to assist users in targeting scientific research, activist data, or even hobbyist forums in the same way that security organisations watch exchanges for dangerous intelligence.
Dark data can be found in various places, including on the Dark Web. Enterprises are figuring out how to harness this trove of untapped information from many sources to inform business decisions.
Security leaders must understand who uses the Dark Web, why they use it, and how the data they acquire can affect the security posture of their firm. But there’s also plenty of legal material on this corner that you might find fascinating too. The dark web is an excellent place to get medical advice that you want anonymous.
FAQ
What kind of services are on the dark web?
One can find drugs, firearms, credit and debit card details, and passwords.
Is the dark web illegal?
Surfing on the dark web is not illegal but purchasing illegal items from the dark web can land you in trouble.
Why canât we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched it in April 2015.
Medicines are available at a discount if ordered from the website or the mobile app. This makes healthcare a hassle-free experience. Every health-related product and medicine such as allopathic, homeopathic, and vitamin supplements are available.
They also provide lab tests, and online doctor consultations that too 24/7 and collaborate with insurance companies to offer easy and affordable care to its customers, provide diagnostics, and a lot more.
1Mg provides a wide range of healthcare services and allows you to do lab tests at home. 1mg currently has over 2000 tests and over 120 verified labs on its platform, and users can consult with specialists n 0ver 20 specialists.
If people can buy clothes, shoes, food, groceries, and other products online. Why couldn’t they buy medicines?
People are increasingly turning to the internet for information. The plan was to make all of the drugs available while also dealing with the expense of the medicines. Investors quickly became interested in their concept, and the company raised $6 million to put it into action and improve the technology. In June 2021, Tata Digital Ltd acquired a 55% stake in 1mg to form Tata 1mg.
Marketing Strategy of 1mg
The corporation used its app to disseminate drug information. They use push alerts and emails to spread the word about their presence in their community. Depending on the city, the company also uses offline advertisements. They disseminate information through newspaper advertisements and health camps. However, digital marketing accounts for the majority of their efforts.
1mg, a Gurgaon-based e-commerce healthcare start-up, has launched its first campaign, Grandmaster Series, to honor unsung champions in the field of medicine.
Tanmay Saksena, 1mg’s COO, spoke with exchange4media about the company’s marketing approach, ambitions, and upcoming obstacles – “We believe in ‘word of mouth,’ and want our services to be the focus of our marketing campaign. We do not invest in television commercials like the others, preferring instead to use online means. Because consumers respect our services, the majority of our growth has come from ‘word of mouth,’ and we plan to keep doing so. The Grandmaster Series outlines why we’re moving towards campaigns now. We want the entire world to know what we believe in and what our vision is”.
1mg Grandmaster Series Campaign
1mg came up with their first campaign called âGrandmaster Seriesâ, which strives to recognize unsung champions in the field of medicine.
The initiative, planned and managed by Humour me, emphasizes the Grandmasters or veteran medical practitioners from various specialties of medicine who are still practicing medicine and sincerely serving the community.
The first video in this series featured Dr. Anand, a pediatrician who is still practicing in Mumbai at the age of 83. He is well renowned for his book on infant and toddler care, as well as his untiring advocacy for the benefits of breastfeeding. He is a firm believer in a more natural approach to childbirth.
Dr. Anand is a firm believer in giving back to society and voluntarily donates his services to the underprivileged, the armed forces, personnel of the fire department and other emergency services, and teachers.
âWhile dealing with healthcare, a consumer nowadays often feels helpless and is losing faith in the healthcare system â the trust deficit has become enormous and is a very unpleasant factâ, stated Mr. Prashant Tandon, founder, HealthKart and 1mg.
1mg seeks to regain peopleâs trust in medicine and restore faith in the institution. It emphasizes transparency and makes people feel safe and secure when engaging with the healthcare system.
By tying the brand 1mg to the idea that all it takes is 1 milligram of a step in the right direction to start the healing process, 1mg hopes to advance from economic to emotional leadership, and what better way to do so than to pay tribute to the professionâs grandmasters.
Franchise Opportunities
1mg Franchise Opportunities
1mg introduced a franchise business opportunity as part of its strategy to make healthcare more accessible and economical. The âSehat ke Sathiâ scheme is a franchising opportunity to get a medicine franchise at low costs in which each âSathiâ is a 1mg lead generation partner and is responsible for empowering people in their communities to have quick and easy access to their best-in-class healthcare services.
This has enabled over a hundred registered lead generation partners across the country to launch a medicine business, as well as incentivizing hundreds of other authorized lead generation partners to aid 1mg to reach advanced care in new territories. As a âSehat ke Sathiâ, you can work for a rapidly developing Indian healthcare startup.
The vision of 1Mg is to tap into a market, where the public is unaware of the brandâs health benefits. VURoll met its requirement of generating ROI by implementing influencer marketing on well-known social media networks such as Facebook and Instagram.
Facebook and Instagram were used as communication channels since they are the most effective platforms for product reviews and feedback.
Influencers highlighted the health benefits of items by using the 1mg product. VuRoll selected the most suitable influencers for the company from its extensive database, and the influencers were then divided into groups based on the number of specialty audiences and channel preferences.
1mg Influencer Marketing
As soon as the influencers were on board, the 1mg team of specialists devised a campaign flow that would include a subtle mention of the brand and product, triggering interest on social media networks. The chosen influencers wrote thought-provoking posts and stories promoting the product while also sharing their personal experiences with the audience in a relevant way.
Approach to Online Medicine
1mg website offers
On its mobile app and website, the company offers a discount on all kinds of medicines. The website, which was previously known as HealthkartPlus, was launched to provide consumers with all of the information they need regarding medicines and their prescriptions.
The platform drew a lot of attention from the public and grew in popularity. Users asked the firm to begin delivering the medications, therefore 1mg was launched.
During COVID-19, the publicâs desire for trustworthy, up-to-date information necessitated a content management system capable of both generation and dissemination.
For 1mg, this entails a 24-hour effort from a team of medical specialists, doctors, designers, and brand and marketing professionals. Expert-driven, research-based, and non-manipulative information was delivered. 1mg then appointed a group of medical professionals, including doctors, and they were told that they would have to delve into COVID-19 for two months or more and report back with all pertinent and authentic material.
1mg Capsules
To establish their own knowledge in areas such as diagnostics, treatment, and trials, the 1mg team collaborated with healthcare specialists working in the field of COVID-19.
All research was gathered with input from trusted medical bodies such as the World Health Organization and the Centers for Disease Control and Prevention, as well as apex government organizations such as the Ministry of Health and Family Welfare and the Indian Council of Medical Research, to ensure the content’s credibility and authenticity.
The contentâs reliability was praised by a large number of people, and in a few cases, it was widely disseminated. 1Mgâs first piece was read over a million times, and others have been shared by Cabinet ministers, journalists, and even Bollywood stars. Swiggy, an online food delivery service, teamed up with 1mg to generate content about the dos and donâts of online food ordering.
Successive Factors of 1mg
Since its establishment, 1mg has provided outstanding service at the most affordable price to its consumers. They’ve also received a number of well-deserved awards over the years. 1mg got the mBillionth Award for m-health in South Asia in 2014, just one year after its launch.
In the Smart CEO-Startup 50 India 2017 program, 1Mg was named one of the top top 50 businesses. In terms of app success and user engagement, it has increased by 600 percent by the year 2017. They expanded their product line to include Ayurvedic and homeopathic remedies.
The startup raised 37 million dollars in five rounds of fundraising between 2016 and 2017.
The BML Award for ‘Business Excellence through Learning and Development’ was also given to 1mg in 2018.
They were named ‘Best Content in a Healthcare/ FitnessApp’ at the 2018 content leadership awards. At the India Mobile Congress, 1Mg was also named the “Best Mobile Innovation for Health Award.”
Pharmaceuticals are extremely delicate and must be carefully handled and tracked, and there must be a system in place to assure the quality of the drugs on an online marketplace like this. Because the market is so large, there is a lot of rivalries. \
1mg has a system in place that allows them to onboard vendors if they match certain criteria, such as computerized inventory and invoking, making end-to-end tracking easy for clients.
The brand is also able to generate business even after the strict government complications which banned online pharmacies by making a prescription mandatory to make a purchase.
1mg is Indiaâs leading digital healthcare system and has grown 600% in the terms of app downloads and user engagement.
FAQ
What are the marketing strategies employed by 1mg?
Influencer marketing, Video campaigns, and website offers are some of the strategies employed by 1mg.
What is the business model of 1mg?
1mg generates revenue by selling its online diagnostics and lab testing services, delivering medicines, and subscription-based care plans.
Who is the owner of 1mg?
Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan founded 1mg in 2015.
Indian Startup Ecosystem is growing hugely with 60,000 startups creating opportunities of employment as well as investment opportunities for investors. StartupTalky got an opportunity to get an opinion of Milan Ganatra, founder of 1SilverBullet as an investor.
1SilverBullet is a fully digitalized, cutting-edge investment and insurance B2B gateway that serves three financial services verticals: investments, insurance, and lending. Leveraging the power of technology such as Blockchain, the platform acts as a single point of contact for investors and financial institutions, linking them in one place via a secure API.
Here is excerpt of the interview with Mr. Milan Ganatra, Founder & CEO of 1SilverBullet about Indian startup ecosystem.
How was the year 2021 for you as an investor?
As an investor, 2021 was highly promising, with massive investment opportunities in IT and technology-driven businesses, as a result of the COVID-19 pandemic. With new models developing in the market, firms and young entrepreneurs can address problems in a timely and cost-effective manner.
What is a warning sign for you when investing in a startup?
Startups are young businesses, and it is critical that the vision be clear from the beginning, as this is the foundation of a successful enterprise. One of the red flags I would look for is a loss of visionâkey employees or workers who have lost confidence in the company’s vision. The second sign would be a lack of messaging – nothing, or very little to talk about new product segments/ services, which leads to lower consumer satisfaction.
We are seeing many startups exiting with IPO, whatâs your opinion on that? How is it going to change the ecosystem?
The IPO market had an outstanding year in the face of uncertainty, with government stimulus programs/regulations playing a big part in its amplification. Regulators and IPOs have played a critical role in attracting private investors and piqueing the attention of retail investors in the funding ecosystem. Previously, IPOs were only possible for companies that had made a profit in the previous three years, but when the regulations were altered to allow even loss-making companies to participate in the IPO pool, it completely changed the game for startups. So, where there were previously no exit options for some of the larger investors, this new move has fueled greater investment because a timely exit is now possible.
High valuations and market liquidity will keep the IPO window open in 2022. Internet-based startups who have served their shareholder base well over the years, have shown growth in scale, and rewarded their investors, will continue to do well as a result of robust market demand.
More than 42 unicorns in 2021. What do you think caused this wave? Is the valuation justified according to you?
Unicorns are defined as disruptive, technology-driven, and innovative firms with the potential to be listed among the next Fortune 500 companies. In this tech-focused era, new-age company models are upending traditional ways of doing business, leveraging digital modes. So far, their valuation has been reasonably justified, and given the amount of areas they have covered thus far, most of them would expect to rise rapidly.
The investor community has played a vital part in supporting compatible growth in the startup ecosystem and the company’s success in a relatively short period of time. New age entrepreneurs are planning for the future and embracing the post-pandemic digital wave. It is reasonable to expect a systemic shift in entrepreneur and consumer behaviour as a result of the rapid thinking that these unicorns have embraced.
How can we support/ enable entrepreneurs in tier 2 and tier 3 cities?
What do you look forward to as an investor in the year 2022?
For the year 2022, I hope to see a 50 percent increase in the ecosystem with 60+ unicorns. More worldwide inventions and solutions are projected as a result of the rise of new-age entrepreneurs and the emergence of unicorns. Investors are seeking business concepts that can demonstrate both long-term promise and dependable business procedures.
What are a few sectors you think would be hot in the upcoming year?
India presently has the world’s third-largest startup ecosystem. We should expect a lot of M&As in the fintech area this year alone, with major players performing fantastic work and complementing larger companies on multiple fronts. Fintech companies that have already covered the market are expected to develop further. They have the capacity to overcome obstacles and become tomorrow’s unicorns.
Attributed to Ms. Jesintha Louis, Director, Cloud Solutions, G7CR Technologies India Pvt Ltd.
G7 CR Technologies, a niche technology service provider currently providing disruptive technology solutions for over 900+ business across India and MEA region. The company adopted Cloud earlier on and today is a leading Cloud partner for various businesses. The Company has special focus on SMEs, SMBs and Startups, it has in the past launched program like BEAP that provide technology funding mechanism for development & automation of business processes.
G7 CR has two programs that are exclusive for SMEs, SMBs and Startups.
Cloud Adoption Funding
One of them is CAF,Cloud adoption funding, the program provides funding against Cloud spend for qualifying Startups who are in growth phase. For Growing tech enabled Startup, Cloud spend is generally one the of top 3 spends and CAF allows them to reinvest the Cloud spend on business growth while the Cloud is funded by G7 CR. The maximum funding available is up to $5 million, interested startups can apply for program at G7Cr.in ( g7cr.in > G7CR CAF > Apply Now). Currently the funding is available only to Startups who are running on Microsoft Azure. The company may open up funding options for other Hyperscaler in the future.
Qualifying criteria for CAF program
a) The business should be less than 10 years old b) Cloud spend must account for one of the top 5 expense or the minimum Cloud consumption must be $15,000/- per month.
Technology Services Investment
The second program is Technology Services investment. Finding & retaining technical talent is most common challenge and the economics of it does not work out if SMEs, SMBs and Startups try to do it in on their own. Given we live in a competitive world, competing on price & also providing great customer experience requires a lot of invest and the per transaction cost automatically increase if you try to focus on the experience. This is a challenge faced by SMEs, SMBs & Startups in the initial stage and they often end up losing the order because of the cost or will have to compromise on quality of service. With the Technology Services investment from G7 CR, SMEs, SMBs & Startups can bank on the migration, modernization & support expertise of G7 CR and the Company will fund the services and offer it to the Startups at no cost along with other benefits on the Sales & Business-like Sponsoring events, marketing campaigns to promote the products and services offered by the SMEs, SMBs & Startups or helping them achieve industry standard certification like ISO & PCI DSS. The company has already invested over $1 million in the last quarter in 100+ Startups and looks forward to double the investments based on the overwhelming response. The Company is also building strategic alliances with other OEMs to bring more volumetric benefits for the Startups under the program.
Conclusion
âWe intend to take the growth journey with Startups, SMEs & SMBs from Start to Scale and our two-investment model are built with the same focus and intent. CAF to support Growth Startups and Technology Investments for Startups in Series A level of funding. But of course the technology funding is open to any Startup, SME or SMB and does not require them to be funded. We will continue to build new partnership and alliances to bring in the power of volumetric benefits for the Startups, SMEs & SMBs who are a part of the program. Collaboration & Trust is the new currency for business and continuing build it will be our aim for the new year 2022.â
The word âintrovertâ brings multiple thoughts to our minds. The most common perception that everyone has is that extroverts are amazing public speakers and make for good leaders. However, you will be surprised to know that even introverts make for great leaders.
It is true that extroverts make for a great company owing to their vibrant nature, outspoken attitude, and socialite features. It is why they become quick decision-makers, make connections, and become great public leaders.
With such extraordinary traits possesses by extroverts, people often think that introverts lack the chance to excel as leaders. However, that assumption is completely wrong. In fact, studies have shown that introverts make great leaders.
To be honest, almost a lot of leaders around the world are introverts. According to almostleader.com, about 40% of leaders are introverted people. Strange, isn’t it? Are you still looking for examples? We have them here – Bill Gates, Marissa Mayer, and Steve Wozniak.
All these biggies are successful in the business world despite being introverts. Some people may think that such people are stubborn, shy, or quiet. The scenario may be true, but that does not affect their productivity. It is the quality possessed by people that make them great leaders. The same case applies to introverts. Do you want to know why? Let us have a look into it.
These people are collected and calm by nature. If someone is stressed or anxious all the time, they can’t fix things. When it comes to leaders, people always want them to be calm and composed even if the situation gets worse at times. For the unversed, extroverts get easily upset or tensed in such situations.
Introverts, on the other hand, are known to maintain their composure during this time. Calm people make great leaders and that is what makes introverts fit for the role. So, if you are an introvert still thinking about how to face the world, then now is the time to rethink your decision.
These people are mostly thoughtful and observant. This is why they make for great listeners. Not only do they talk but they also listen intently to everything said by the employees, and other related people. Moreover, introverts are also vocal about their ideas and opinions.
Apart from that, they are open to change and feedback. Such people consider the ideas of the employees and try to execute them. Everyone loves to give opinions and expects others to hear them. So, having an introvert as a leader is a plus point for all the employees.
Moreover, such leaders are patient and listen to all woes with utmost dedication. This is totally the opposite of what extroverts do. These people love to talk and like being the centre of attention. However, it is the ability to pay attention that makes one a good leader. And once again, introverts prove their worth in this field.
Introverts Do Not Like to Remain in the Limelight
These people are humble people who do not like to remain in the limelight. Most of the time, introverts want their employees to take charge of tasks. It is an important quality of the leaders who give freedom to their employees to take charge of situations and exercise opinions.
Introverts believe in one important thing â their task is to guide and not to micromanage people. For the unversed, micromanagement is known for lowering morale, making employees feel suffocated, banning creativity, and creating resentment. So, good leaders need to balance this scale and that is exactly what introverts do in their professional life. Perfect leaders never like micromanaging things – be it at home or be it at the office.
Introverts Resist Self-Defeating Impulses
Great leaders set examples for their employees. Introverts follow this rule in their real lives. For instance, if a person wants his or her employees to arrive on time, he/she follows the same rules. This focus helps them deliver better results in every aspect of professional life.
Moreover, they also set a positive example for everyone working around them. The desire to do something better always stays inside the mind of introverts. This is why most of them love doing things perfectly. So, most people prefer connecting with introverts for the same reason. No one says no to good company and introverts definitely make for a good one. Besides, who wouldn’t want to adopt some good habits, isn’t it?
Introverts Crave Meaningful Conversations
For the unversed, introverts are those people who love in-depth and meaningful conversations. They do not want to waste their time on small talk. As mentioned earlier, they are great listeners and thus, gain deep knowledge about any matter that is discussed.
Introvert leaders take a step back and listen to what their employees have to say to help them understand the situation better. However, people around them must make sure that they convey only meaningful information.
Remember, introverts love short talk and that is what makes them unique from others. It is also their mantra for being great leaders. The best part is that people listen to introverts when they speak. They try to create a positive perception of things that makes others feel attracted towards them. Do you want to know why? It is because their contributions are always thought through and well developed. That makes them a valuable asset to the group.
And hereâs how we have busted the myth about introverts being less effective leaders. These people might be difficult to talk to, but once they open up, you will find an amazing companion in them.
They not only make for great leaders but also successful human beings who inspire others with their motivational work. So, if you are thinking that your introverted friend has a long way to go, itâs time to think again! Introverts not only make good leaders but they also make for great companions. It is what makes them great personalities!
FAQ
Why might an introverted person make a good leader?
Introverts are good listeners they crave in-depth and meaningful conversations, introverts avoid being in limelight, and introverts are calm people which makes them better leaders.
What leadership qualities do introverts have?
They are calm people, are great listeners, avoid the limelight, and they think first and talk later.
Why introverts are better leaders than extroverts?
Introverts avoid being in limelight they let their employees take the spotlight, introverts are calm during a crisis, and introverts are deep thinkers which makes them better leaders.
The sun is the source of all sorts of energy in the world. You might have not thought about this but it is a fact. Sun is the source of every possible energy in the world today and it always has been. Tomorrow if it doesnât rise, every living person will die. There are infinite reasons why energy is considered important. The Sun is one of the primary sources of energy, which moves the star to a point where people worship it.
Energy is very important to humans. If we donât have energy in the first place, there can not be anything else. There are two types of energy, renewable and non-renewable.
Every effort has been made in the direction to reduce the use of non-renewable sources of energy and search for more and more renewable sources of energy. India, the seventh-largest country in the world is also moving in good amounts towards an energy-efficient future. This article talks about India and its goal of carbon neutrality. We will read about the governmentâs initiatives to have more and more carbon-neutral steps and we will also discuss how businesses are welcoming the change. If businesses are welcoming the change or they are repelling the future. Let us read about the future.
As we mentioned, the Sun is important to live. It has been mentioned in our scriptures throughout our history. In every sense, the biggest star in the universe is a life-giver. Every technology, everything that human beings have achieved today is a gift of energy and it continues to be like that. It is the fuel that makes us better and more efficient as a species.
In the past up till the very present, it is taken care that the energy we produce and the energy we consume is balanced. We use non-renewable energy on the least possible scale and renewable energy sources should be used fully.
It is a very recent change that countries all over the world are talking about the climate issue. They are not just mentioning it, but are also willing to do some things that are right for the planet. One of the steps to a sustainable future is carbon neutrality. Developed and developing countries, both are pledging to be carbon neutral in the future. In this article, we will talk about carbon neutrality in detail and see how it is a step toward a sustainable future.
What is Carbon Neutrality?
The word âCarbon Neutralâ was added to the Oxford Dictionary in the year 2006. It was the word of the year, that year. Since that time, the phrase carbon-neutral became quite famous and was catapulted to a pedestal by leaders and famous brands of the world.
Carbon Neutral is the balance between emitting carbon and absorbing carbon emissions from carbon sinks. Carbon neutrality can also mean neutralising all the emissions or just simply absorbing all the emissions of carbon in our environment. Carbon sinks are those systems that absorb carbons rather than emit carbons. So they are carbon negative and promote the same to the environment.
According to data by the European Union Commission, natural sinks remove anywhere between 9.5 to 11Gt of carbon dioxide each year. Today, the amount of carbon in the world has exceeded so much and humans are now afraid about their future. It is said that today, there are no carbon sinks in the world that can help suck the carbon out of the environment to reduce global warming.
This is the amount of carbon present in the world today. We cannot even fight it out with carbon sinks. Hence, if we want safety for the future, it is important that people become carbon neutral and reduce carbon emissions by large numbers.
In response to this, the world has seen many debates and the topic continues to ruffle the feathers of all the countries in the world. But, now something different is happening and we see a ray of hope.
Many developed, as well as developing countries, are trying to put every step towards the direction of carbon neutrality. Not only this, companies and corporations are also doing the same and supporting the change for the better. Let us see how countries and companies are relying on the idea of zero carbon emissions. The major country is India and the case that follows.
India is the second-most populous country in the world and has a great population size. To cater for this much population, it is necessary to have energy in the trajectory.
Whenever energy is created and utilised, it leaves its traces on the environment. Most of the traces are in the form of carbon and supplements of carbons. Thus, it becomes supremely important to notice and manage and regulate the carbon trends in India.
India has been in its development phase for a long time now. With the pandemic on the sidelines, the time that we need to establish ourselves as a developed country has increased for sure. The situation was not this bad in the past. The industrial age gave India solid foundations that can be used to build the future of technology and make India a developed country.
India’s Renewable Energy Sources
In the course of time, it is also noticed that India has amazing potential in many domains. For example, India is bestowed upon with the responsibility of one of the best solar energy potentials in the whole world. It is reported that India can produce some 5000 trillion kWh per year of energy with the help of solar technology. With each area receiving about 4 to 7 kWh per Square metre per day.
This is just a glimpse of the immense potential that India holds in the form of solar power. Solar photovoltaic technology can be utilised in a much more efficient and effective manner in our country.
Solar also provides the energy to generate power in a distributed manner, which enables capacity addition with short loading times. There has been immense use of the visible impact of solar energy in Indian energy generation over the past few years.
One of the reasons that solar energy is such a hot topic of discussion is that it is renewable and can be used again and again. That is something we have mentioned before, the Sun will rise every day for the foreseeable future. For this primary reason, solar is always in good demand. Especially in India where we get a lot of heat from that big star. The National Institute of Solar Energy has reported that the Countryâs solar potential is about 748 GW (gigawatts) of energy. Out of the mentioned Gigawatts, 3% is even assumed of the wasteland that will be covered by solar photovoltaic modules.
There have been several initiatives by the government to promote this trend in solar power. There are many missions that the government promoted. One of the missions that were launched had a goal to make India not only self-reliant but also a surplus in solar energy production. The objective was to establish India as a leader in solar power. It was important that the mission makes the diffusion of solar energy evenly in India.
The primary and the biggest motive of the mission was to launch and install 100 Gigawatts of solar plants. Each of which was to be grid-connected by the year 2022. This is in line with Indiaâs Intended Nationally Determined Contributions(INDCs) target to achieve about 40 per cent cumulative electric power installed capacity. They took the cumulative electric power and took the load from non-fossil fuel-based energy. It was expected to reduce the bad emissions and take the intensity from 35 per cent to 33 per cent at the 2005 scale by 2030.
Recently, India scored a position of fifth in solar power development. The country even surpassed many developed nations like Italy. Solar power capacity has increased by more than 11 times in the last five years from 2.6 GW in March 2014 to 30 GW in July 2019. Presently, solar tariff in India is very competitive and has achieved grid parity.
The Goals of India to Reaching Carbon Neutrality
A recent news report said that India is planning to go carbon neutral and is very serious in this direction. The government is excited to push acts in this direction and companies are also welcoming this positive change. This might seem unbelievable to many but has a lot of truth.
Environment experts even report that India has been doing really well in this domain. It is doing well so much that it is now even surpassing developed nations. Many countries like China will have to do a lot of extra hard work to rub shoulders with India in this domain. China in recent also pledged to net-zero carbon emission by 2070 in COP26. Many are also calling it the real climate action. India on the other hand enjoys much more freedom in this sense of responsibility.
Prime minister Narendra Modi made some really strong statements in his national address. At the 26th International climate conference held in Glasgow, our PM made a pledge that India has put the ball in the court of developed nations to fulfil the promise of One Trillion dollars of climate finance. This move comes at a time when each of the country members is trying to manage their own carbon emissions.
Sunita Narain, who is a climate change activist and director-general of the centre of science and environment said that India has a laid out roadmap for a sustainable future. The target of non-fossil fuel usage has been set and renewable energy will be used in the most efficient and effective way.
The plan lays out the steps needed to recuse the carbon emissions and the intensity of this harmful element in our atmosphere. She also mentioned that by the year 2030, the carbon emissions intensity will be reduced by one billion tonnes
“RE target of 50 percent, non-fossil fuel 500 GW; carbon intensity of 45 percent are all pathways to get to 1 billion tonnes carbon emission reduction by 2030. India has laid out its roadmap; this is more than OECD and certainly what China has done. India enhanced NDC (Nationally Determined Contribution) is a challenge to the world to step up,” she tweeted.
Mentioning the 2030 goal of reducing carbon emissions, it was reported that India will not only focus on the overall carbon emissions but also on the per capita emissions for the record.
“We will reduce 1 billion tonnes by 2030; per capita will be 2.31 tonnes/as against US 9.4 t/per capita and China 9 t/per capita. No question that this is running the talk,” Ms Narain tweeted.
She, however, said to limit the 1.5-degree temperature rise, the world will have to go net zero by 2050.
“For the world to go net zero by 2050, China should go by 2040 and OECD countries by 2030. This is why net zero is inequitable and makes combating climate change unambitious and ineffective. We deserve better,” Ms Narain tweeted.
The Prime minister has been vocal about the environment and with moves like these, he is adding more strength to his words. His actions and his leadership has led to people calling the effect a âreal climate changeâ as opposed to others who just like words and no actions.
“Now, India demands $1 trillion of climate finance as soon as possible and will monitor not just climate action but deliver climate finance. Most importantly, India has called, once again, for a change in lifestyles. If we cannot fix how we live, we cannot fix the planet on which we live,” Mr Ghosh said, Founder of Council on Energy, Environment, and Water
In a similar and shared response, Director, Climate Trends, Aarti Khosla said, âBy announcing a commitment for achieving net zero targets by 2070, India has responded positively to the global call and it was the best climate action in Glasgow today.â
Aarti Khosla who is responsible for reporting and checking climate trends have been vocal too about the cause and effects of climate conditioning. She showed welcoming support to the PMâs move with affirmative reactions.
“The commitment of 500GW of renewable energy by 2030, which is more than twice the installed capacity of coal currently, should set the stage for a quick transformation of the energy sector, the kind of which hasn’t been witnessed so far. Ensuring that the new energy regime doesn’t bring the pitfalls of the current regime will be fundamental. Solar and wind are poised to emerge as the future in the net zero world,” she said.
These were some welcoming moves by the topmost minister in the worldâs largest democracy. Above we discussed a story, a plot and an ideology, but that is not all. There is a whole laid out a plan by which the country plans to achieve the goal of neutral carbon emissions. We will now try to uncover the plan and look at some data which proves growth. Let us see the plans that the Indian government has for a sustainable future.
The Government Plans on Carbon Emissions
Soon after the Prime minister of India addressed the world at the ongoing COP26, everyone was surprised. As everyone witnessed a bold pledge to achieve net-zero carbon emissions from the second-most populous country in the world. It was also asserted that India was the only country that was holding up on delivering on the commitments on tackling climate under the agreement of Paris.
The plan is to raise the NDC of achieving the 450 GW non-fossil energy cap to a level of 500 GW. This also includes carbon emissions.
Ajay Mathur, director-general, International Solar Alliance, said reducing one billion tonnes of emissions by 2030 and expanding non-fossil capacity to 500 GW are enormous and transformative steps.
“PM Modi cut through the rhetoric and delivered a big promise of climate action from India. Reducing 1 billion tonnes of emissions by 2030 and expanding non-fossils capacity to 500 GW are enormous and transformative steps. Fifty per cent of electricity generation from renewable energy sources speaks to India’s leadership and commitment to climate action. The Prime Minister has made bold announcements and led India from the front at the onset of the Glasgow meeting,” he said.
India now has a short term goal and a long term goal on the basis of carbon emissions. Till 2030, India has the target to net zero for climate changes.
Director general also mentioned that “India’s announcement of an ambitious 2030 target and a net zero target is a big step for climate collaboration. I congratulate the PM for announcing this bold step which will go a long way in greening the Indian economy and solving the climate crisis,â
Vaibhav Chaturvedi, Fellow, CEEW, said that by announcing the net-zero years, the PM has also accorded a red carpet to foreign and domestic investors who want to invest in research and development, manufacturing, and deployment of green technologies in India.
The PM, speaking for the whole nation, has updated its contributions at the COP 26 for, the first time since 2015. In 2015, India had committed to target 40 per cent of all installed electricity generation to come from non-fossil energy sources by 2030. This is a huge step, keeping in mind the needs of India at any point in time.
As per the new and updated NDC plan, 50 percent of electricity creation will be from renewable energy sources by 2030 and the target of achieving 450 GW non-fossil energy capacity has been increased and pushed to a good limit of 500 GW by 2030.
Companies and Corporates on Carbon Emissions
We all know that carbon emissions are not good for the environment. Every business knows it too. If a business really wants to cater to the needs and wants of society then it has to adhere to the norms of sustainability. It holds the need to stand with the vision of a good healthy future. However, it is not as easy as it sounds.
If a company or a corporate entity wants to rub shoulders with climate efficiency, it has to spend a lot. Not just the money, the company would have to change a lot of things in its operations to be carbon neutral, which is not the best way corporate likes.
So, if companies really want to accept the change and get on with it, they can have that done in two ways. The two ways to make companies carbon neutral are – first, they have to drastically reduce the carbon emissions up to a level that is close to zero and up to zero would be most desired. Sometimes, the own work and operations of the company leave the company with no choice other than emitting carbons.
In this case, corporations can choose the second way of sustainability. To reduce emissions, they can get to the desired and bearable level of carbon entrants by balancing their emissions if they cannot completely vanish it. This can be achieved by offsetting the purchase of carbon emitters or just by making some changes here and there. This is the second most obvious way for corporations out there.
Companies Guide to Less Carbon Emissions
This is not a hidden fact anymore that if a company wants to survive for long and would want people to like its CGR ratings, then it has to lessen its carbon emissions. Becoming a lessor carbon emitter or a neutral is the new thing corporations are chasing. It is a race worth running. There can be many plans to achieve it, we will leave it to the experts. But for a basic understanding, let us lay out some basic footprints for lesser carbon emissions.
First, The first plan that accounts for the carbon cycle of your operations. It is to take in accounting every carbon transaction that the business makes. It is advised that you first and foremost count the carbon footprint of your business.
It can surprise you but knowing your outputs can lead to controlling your outputs. Then do the accounting, use any technology and science but try to do it as it is. You can use various carbon management software for accounting for these emissions and then can work towards reducing them.
Once you do that, you will have a better sense of the emissions that your company produces. You can reduce and control and regulate through stopping/managing the most carbon-emitting department.
If it is impossible for a business like you to cut down carbons to zero, then there is also a way. This way is called the offsetting method. If you canât cut it totally, cut it short. This is a viable approach to becoming carbon-neutral.
Even in this world, if you try and cut down the emissions by a little number, you will get praised and helped. It has a great social value. It also sends a subtle message to the community that this company or this corporation is trying to get us a better future. This is good marketing by the way.
Once you manage to cut some carbon emissions, there you will notice that you are saving some bucks. This money can be helpful in doing more positive changes in this direction. You can create carbon sinks that absorb most of the carbon from the atmosphere.
The funds can really ensure that you continue in this direction of work. In this process of work, you can also get some bonus points if you include local communities with the work. This makes the work more transparent and more visible to the outer world. Not for the word, but for the work too.
India is provided with vast solar energy potential. Having the second largest population, it needs a lot of energy. Hence, it also has immense demand for energy. About 5,000 trillion kWh of solar energy flows per year is incident over India’s land area with most parts receiving 4-7 kWh per sq. m each day. Recently, India announced something unbelievable. For the first time, India announced a target of net-zero emission by the year 2070. The government also said that it will reduce carbon emissions by one billion tonnes by 2030. These were not a part of the 2015 NDCs. This was the first time the government announced this level of carbon-cutting.
Companies and corporations all over the world have always been welcoming the change. They all want to rub shoulders in sustainability with the government. This also increases social goodwill and is an overall great activity. Corporates may have to spend some money in order to attain this goal. They can also choose to cut emissions as opposed to totally making the numbers vanish. After all, less good is better than no good.
FAQ
What percent of India’s energy is renewable?
38% of energy capacity comes from renewable sources in India.
Which state produces the most renewable energy in India?
Karnataka is the leading producer of solar energy.
What is the main energy source of India in the power sector?
Fossil fuels – Coals is the main energy source of India in the power sector.