Tag: 🔍Insights

  • The Curious Case of Ex-NSE Chief, Chitra Ramkrishna and Himalayan Yogi

    NSE or the National Stock Exchange is one of the most famous institutions in India. As the name suggests, it is the National Stock Exchange of India, which is one of the apex institutes for investors in the Indian land. It is prestigious and holds upright the fundamentals and morals of the investors. The existence of the NSE can be attributed to some people and Chitra Ramkrishna was one of such names that come together with the stock exchange. Ramkrishna was selected to create NSE from scratch and has served as the CEO of NSE between 2013-2016. However, it is the co-location scam case of the NSE that she has now taken the centre stage of.

    There are some people who are always present in every institution who try to manipulate the power and authority given to them in ways that are unethical or corrupted. They can be found in private, as well as public bodies. They can be found in banks, formal institutions, government propagated social institutions, These manipulators are present in almost every organisation you can think of.

    There will always be people like these who try to manipulate the general public with the use of their authority or power. No institution is left without these people, even the NSE. There is a curious case of the National Stock Exchange with a person who used her power to do some fishy things. The case came out in the news and got a really big headline. However, most people still don’t remember the case in its entirety.

    Here, in this article, we will see who was the fraudster behind the National Stock Exchange and what were the allegations that were posed to her. There are many twists and turns in its story that can even make a good story plot. Let us see how the case started and then slowly unfolded before the eyes of the law. Let’s unfold the complete Chitra Ramkrishna and NSE co-location case.

    A Brief about Chitra Ramkrishna NSE Co-location Case
    Who is Chitra Ramkrishna?
    What are the Allegations Against Ex-NSE Chief Ramkrishna?
    CBI Investigations in the NSE Case
    The Penalties and Orders by SEBI
    The Mysterious ‘Himalayan Yogi’

    A Brief about Chitra Ramkrishna NSE Co-location Case

    Before we go deep into the series of events that led to the eventual reveal of the big case, let us see the case at a glance. Here we will be discussing, what according to the news, the story was and how the case unfolded before everyone and how people are reacting to it. Let us see what was the issue that caused the fire to ignite. So this here is the co-location case in brief.

    The National Stock Exchange, which is one of the oldest stock exchanges in the world, took a toll on its MD and CEO. Chitra Ramkrishna, who is the Ex-Managing Director and the Former Chief Executive Officer of the National Stock Exchange was accused of misusing her power.

    It was alleged that she used her power and authority in the NSE to make some inapt appointments, which eventually lead to disruption of secrecy of the exchange. It was also said that there was an information leakage, which was to be concealed but she failed in doing so.

    Another claim was that she was the one who made some incorrect and misleading submissions to the SEBI. The Securities Exchange Board of India was also seen stating that Chitra’s spiritual guru influenced her in doing the actions she was accused of. The ‘Himalayan Yogi’ mentioned was unnamed and unknown to the news and the media. All these were the claims that clouded the sky for Chitra Ramkrishna in the past.

    The consequences of these actions were quite easy to see. The CBI or the Central Bureau of Investigation was the body that questioned her after the acquisitions and found out various fishy arrangements.

    The CBI, during its enquiry, also issued some circulars against the Ex-Chief executive officer, Ravi Narain, who was her predecessor. It was also reported that the Central Bureau of Investigation also ordered circulars against the former GOO (Group Operating Officer), Anand Subramanian.

    Who is Chitra Ramkrishna?

    Chitra Ramkrishna is not a familiar name but in the world of finance, she is really well-known as a person. She is the former Managing Director and the Ex-Chief Executive Officer of the National Stock Exchange. She started her career as a Chartered Accountant. As she started and sailed through her career, she brushed some finance in her life.

    Chitra Ramkrishna
    Chitra Ramkrishna

    In 1985, she IDBI (Industrial Development Bank of India). As her career and life moved forward, she got a short and brief notice period at the SEBI. After that brief work at the Securities Exchange Board of India, she returned to IDBI after two years. This was the time near the beginning of the NSE. She was eventually picked by SS Nadkarni, who was the then IDBI chairman, to establish the National Stock Exchange from zero.

    What are the Allegations Against Ex-NSE Chief Ramkrishna?

    By now you must have got an idea about the person who is at the centre of this case. Now is the time to understand the case and the allegations it posed towards Chitra Ramkrishna.

    Starting from the beginning, Chitra Ramkrishna was appointed as the Managing Director and the chief executive officer on the first of April, 2013. She was worthy of the title and the post and designation that she received.

    After her joining as the MD and CEO of the National Stock Exchange, she thought of appointing a person as the CSO (Chief Strategic Officer) for the exchange. Mr Subramanian was the person who was chosen for the post and this decision shocked everyone.

    The reason why the decision shocked everyone was that the person, or the newly selected CSO, Mr Subramanian had no clue what stock and the capital market was. He had no prior exposure to the world of capital markets. He was Vice President of a leasing and repair service at an enterprise called Transafe Services private limited, before joining as the CSO for the exchange.

    The Securities Exchange Board of India mentioned in a document that the person chosen for the job role had no prior exposure to capital markets. The selection of this candidate is subject to raising all the eyebrows in the room. The consultancy position for which Mr Subramanian was selected did not suit his prior life.

    More than this, Subramanian’s salary at his last workplace was Rupees 15 Lakhs, which was now raised to a whooping 1.68 Crore rupees. This jump in the salary of Mr Subramanian from the last workplace to the National Stock Exchange was unjustified and abnormal.

    Not only this, he was asked to work four days a week with all the benefits multiplied on his behalf. After all the appraisals and all the multiplied performance ratings, his compensation rose to 4.21 crore rupees just within two years. After all the eyebrow-raising and the magical promotions, he was redesigned to work as the GOO (Group Operating Officer) and Adviser to the Managing Director.

    All of this and in the research and investigation, it was found that the exchange had no vacancy for the appointment of a CSO. Yes, The exchange never needed a Chief Strategic Officer, it was never advertised.

    Chitra Ramkrishna not only appointed a person as a CSO but she also compensated him with exaggerated numbers and metrics. Remember, this is happening at the National Stock Exchange. This is a huge blow to the regulations and regulators.

    Another claim or allegation that Chitra faced was this. The SEBI found out that the former chief (Before Chitra) was also guilty of spreading secret information for the exchange out in the open.

    The information which is being regarded as confidential includes, some financial documents, organisations working model, dividend payout ratio and the board meeting consultations. All of this information was leaked in some sense or the other, by the ex NSE Chief who was said to have been following orders of her spiritual guru who remains unknown at the moment.

    Chitra Ramkrishna and the board of directors were found guilty of not informing the regulator about the doings and leaking in the organisation. The regulator, in reply, asked both Subramanian and Ramkrishna to surrender their designations. Subramanian left the office officially in October 2016, followed by the surrender of Chitra Ramkrishna in December 2016.


    List of Biggest Ponzi Schemes in Modern History
    Here are some of the biggest Ponzi schemes in history including Madoff Investment scandal.


    CBI Investigations in the NSE Case

    The former chief of the National Stock Exchange has been examined for the case that was resisted in May 2018. The central bureau of investigation took the matter into its hands and are enforcing whatever it can.

    According to the investigations of the CBI, it was found out that, the former member of the board had got access to the back servers of the exchange. This point of contact with the servers led to the control and manipulation of confidential and important data on the servers. This led to something similar to ‘Insider trading’ in the stock market.

    When information travels asymmetrically, or faster to some people, they can use it to earn some abnormal gains. The brokers held unfair access between December 2012 to May 2014.

    “Stock exchanges as institutional mechanisms have an important role to play in ensuring the stability of the financial and economic system,” the Bombay HC order had said.

    In that light, Ramkrishna as the then-NSE chief is accused of financial misleading, concealing of information, and improper conduct. She was arrested in the co-location scam case on 6 March 2022, Sunday evening.

    The Penalties and Orders by SEBI

    Watching all the fraud play unfold, SEBI or the Securities Exchange Board of India made some orders and punishments to the offenders. According to the orders of the Securities Exchange Board of India, Chitra Ramkrishna has been denied to deal in stocks.

    She will never trade in any of the securities, intermediate or with any clearing corporation for a period of three years. She is also ordered to pay a penalty of 3 Crore Rupees for the damage that has happened due to the bad governance.

    For the denied time of 3 years, Mr Subramanian was also ordered to restrain himself from associating with any sort of market infrastructure institution. He has to stay away from the world of the market for the specified time and he has been ordered to pay a fine/penalty of 2 crore rupees.

    On the market organisation of the NSE, it was ordered that the National Stock Exchange will not launch a new product or service for the next six months. Moreover, the NSE has been directed to leave/forfeit the excess leave encashment (cash in lieu of leaves) in 1.5 crore rupees and the deferred bonus of 2.8 crore rupees that the exchange owed to Ramkrishna. The forfeited amount that the NSE ordered to leave was to be utilised in its investor protection fund trust.

    Other than these two people who were the centre of the storm of the fraud? there were more. The other three people who were also involved in the events were also penalised. They include Mr Narain who was the then president, A Company Secretary named J. Ravichandran, and the former regulatory officer J Ravichandran of violating some sections.

    Those violated sections included the 15HB of the Securities Exchange Board of India Act 1992. Section of 23A and 23H of the securities contract Act 1956. In this case, not just president Narain was penalised but also the whole exchange was penalised. Both Narain and the National Stock Exchange were penalised with a penalty of 1 crore rupees.

    The Mysterious ‘Himalayan Yogi’

    This is probably the most amusing character in the case. He is a yogi who was said to be the person who was influencing the minds of the accused people. Both the people, Ramkrishna and Mr Subramanian, were at the centre of the case of misleading and making some confidential information open to the public.

    Both of these parties, even after the trials and all the investigations, believe that the yogi is real and legitimate. They were seen mentioning that the spiritual guru they were talking about was a ‘Siddha purush’ or a ‘paramhansa’, which means a truly accomplished (Enlightened) being.

    According to the former NSE chief, the spiritual guru has no physical coordinates and it is impossible to trace him. He is a guru that can only be found after you manifest at your own will. She also said that she met him twenty years ago on the banks of river Ganga. The yogi then gave her an email address for contacting him in the future.

    All these claims were baseless and proved to be guilty of both the parties at the National Stock Exchange. SEBI, however, denied believing that the spiritual guru was fake, in fact, it said that it was a real person and the erstwhile Exchange chief went on several vacations with the guru. This proves the fact that the yogi is a real and legitimate individual.

    It is the entity that makes the whole story a crooked one. Especially in a country like India, where gurus and pundits are celebrated and worshipped like demigods, this case does not stand differently. If this yogi analogy is a lie in the case, then it is very cunning on the sides of both Ramkrishna and Subramanian.

    Confrontation with the Yogi

    The Ex-NSE chief Chitra Ramkrishna was accused of several major lapses at NSE, which is the largest of the stock exchanges in India, and accused of making monumental decisions on behalf of the organisation under the influence of a Himalayan Yogi. She was later arrested for the charges pressed against her on March 6, 2022, and was eventually sent to a seven-day CBI custody on March 7, 2022.

    As far as the reports go from the CBI sources, the Himalayan Yogi has been identified to be the former Group Operating Officer (GOO) of NSE, Anand Subramanian, who has been recorded with evidence of over 2,500 email exchanges with Chitra.

    In order to reveal some more details regarding the case, the investigating agency requested the court for some questioning and confrontation with Chitra. This led to the questioning of Chitra Ramkrishna with her former aide, Anand Subramanian by her side, however, this shockingly didn’t dig up more mud, instead, Chitra refused to recognise him.

    As per the reports, the controversial appointment of Anand Subramanian as the Chief Strategic Adviser and his later elevation to the Group Operating Officer and Adviser to the MD were all prompted by the mysterious guru.


    Vijay Mallya: The Complete History and Downfall of Kingfisher Founder
    Vijay Mallya was one of the most successful businessmen until bad times rolled in. Find out his complete story and how he defrauded the banks.


    Conclusion

    This was the NSE co-location case that involved Ex-CEO and MD Chitra Ramkrishna. It was curious to see that people at such a high latitude of responsibility and authority fall prey to some gurus. And who knows if the guru is a legit person or a mere proportion of fake images, or mirages created by the fraud minds.

    Chitra Ramkrishna and Mr Subramanian were found guilty of deep corporate governance frauds, which led to their denial from the exchange and the market for three and two years respectively.

    They were also ordered to pay a hefty penalty of crores. This case, which can also be a script for a movie, was a very interesting case. This shows how people at the top of some institutions can really be cunning, as opposed to their stature and the magnitude of responsibility that they have to bear.

    FAQs

    Who is Chitra Ramkrishna?

    Chitra Ramkrishna is the Former CEO and Managing Director of the National Stock Exchange (NSE), who is currently identified as the center of the co-location case scam of NSE.

    What has Chitra Ramkrishna done in the co-location scam case?

    The former CEO and MD of NSE, Chitra Ramkrishna has been charged with some major governance lapses at the NSE by SEBI. She has been accused of taking some major decisions under the influence of a Himalayan Yogi.

    Who is the Himalayan Yogi?

    The CBI sources have identified this Himalayan yogi to be none other than Ramkrishna’s former aide and Former Group Operating Officer at NSE, Anand Subramanian. According to reports, the decisions of Ramkrishna were influenced by the Yogi.

    Who is Anand Subramanian?

    Anand Subramanian is the Ex-Group Operating Officer of NSE and the Former Chief Strategic Adviser and an Adviser to the MD of NSE. He is the one who is currently discovered to be the Yogi in the co-location scam.

    What is co-location?

    Co-location is a term that designates dedicated spaces in the exchange building, which are positioned next to the exchange servers. Co-location spaces witness high-frequency and algo traders who can place their systems or programs.

    In co-location facilities, a third party can lease a rack/server space along with other computer hardware. These facilities extend a wide range of infrastructures like power supply, bandwidth, and cooling, which greatly helps in setting up servers and storage of data.

    What is the co-location scam of the NSE?

    The NSE Co-location scam is the recent market manipulation at the National Stock Exchange, which involves several top officials of the NSE including Chitra Ramkrishna and Anand Subramanian.

    Who is the first woman MD and CEO of the National Stock Exchange?

    Chitra Ramkrishna was the first woman MD and CEO of the National Stock Exchange.

    Why was Chitra Ramkrishna arrested?

    Chitra Ramkrishna was arrested by CBI on 6 March 2022 in the NSE co-location scam.

    What is the current update regarding the co-location scam of NSE?

    The former NSE Chief Chitra Ramkrishna has been arrested on March 6, 2022, and has been sent to a seven-day CBI custody on March 7, 2022.

  • How are the chances of Women Leading Industries like Healthcare, Science, and Technology?

    This article is contributed by Ms. Pritika Singh, CEO, Prayag Hospital & Research Pvt. Ltd.

    Despite the sword of Covid-19 hanging above our head and living with our ‘new Normal’, 2021 saw some revolutionary change in the startup industry all over the world. Almost every industry experienced a boom in a number of successful startups throughout the year. In this run, India is not far away. In fact, the year 2021 turned out to be a substantial one for Indian start-ups and entrepreneurs. India saw a monumental rise of 46 businesses that achieved unicorn status. Out of the total, 95 unicorns so far in India, 44 achieved that status in 2021 only.

    Women Entrepreneurs in India

    This news deserves a massive celebration, and the fact that India now has 13 female unicorn founders, 8 of which joined the list in 2021, makes the deal even sweeter. The path paved and led by the likes of business stalwarts like Kiran Mazumdar Shaw (Chairperson of Biocon), Indra Nooyi (former Chairperson and Chief Executive Officer of PepsiCo.), and Falguni Nayyar (founder and CEO of Nykaa) is attracting more women business leaders to lead from the front and it is just the start.

    Representation from names like Gazal Kalra (Founder of Rivigo), Ruchi Kalra (Founder of OfBusiness), Saritha Katikaneni (Founder of Zenoti), Ruchi Deepak (Founder of ACKO Insurance), Rashmi Verma (Founder of MapmyIndia), Garima Sawhney (Founder of Pristyn Care), Kavitha Subramaniam (Founder of Upstox), and Upasana Taku (Founder of MobiKwik), has proved that women entrepreneurs are here to stay. Not only that, but they are also shattering glass ceilings and carving a niche for themselves in industries like healthcare, science, and technology, the industries that are mostly populated and usually associated with men. These are still only the names of some female unicorn founders; thousands of stories are still untold of the women who are redefining businesses in these segments in their own way.

    Struggles that Women Entrepreneurs Faces

    The breakthrough of these women entrepreneurs is the much-needed silver lining, but this transformation is far from its completion yet. There is still a long way to go. And now that we are celebrating this breakthrough of sorts, it makes sense to underline the hardships and struggles that woman entrepreneurs face at large.

    Societal Challenges

    The societal design has kept women from stepping out of their homes and taking professional responsibility for the longest time. Despite all being said and done, when a woman eventually steps out of her home to work, her journey is quite distinguished from their male counterparts. Literary legends like Maya Angelou have also raised such issues of motherhood, marriage, and the challenges of being a working woman in society. Men have the liberty of switching off from their work after and before office hours, but sadly, women are devoid of that option. When a lady chooses to work at a job or a business, they meet an exclusive set of challenges. These include taking care of the home as well as their professional responsibilities. Such systematic design ends up burdening women even more instead of liberating them. There is always this added onus of striking a work-life balance and navigating home and office responsibilities onto these women. Despite all challenges, if we are witnessing so many women entrepreneurs and leaders on the rise, it proves that they excel at tackling them.

    Less of Capital

    When it comes to women founders, discrimination still exists in the form of the financial aid that they receive. Though women have proved themselves time and again to be as capable as their male counterparts in all respects in terms of businesses, the investors still find it difficult to believe they can lead an organization and this disbelief often leads to diminishing funds.

    Reduced Support and Mentorship

    Support from advisors and mentors always proves to be effective when it comes to business. However, as far as the women founders are concerned, they were still underprivileged in terms of the support they receives from advisors. According to the last survey, over 48% of the female entrepreneurs stated that the lack of support was prominent during their career and this lack of advisors restrained their growth massively.

    Lack of Networking Opportunities

    Women are always underestimated in every section of society even in this very millennia that we are living. This is why they seem to be forever lacking in networking opportunities and are always kept aside from their male counterparts. A proper network in the field of business or rather the lack of it can certainly set two persons wide apart.    

    Pressure from All Sides

    Time and again, the debate surfaces that a woman has to work twice as much as their male peers to attain even remotely comparable recognition, remuneration, and other perks. They must prove them constantly, which pushes them to work harder. As a result, they have no other option but to give their best every single day. Women also excel at taking criticism and feedback. They are also better at multi-tasking, listening, and observing. Such qualities combine to make these women excel at their work in several aspects.

    Women Leaders in Different Sectors

    It is the result of these qualities, perseverance, and passion that has established these ladies as leaders. Today, women are breaking the barriers of traditional moulds and making their names in medicine, technology, healthcare, and science. The women are now redefining the rules of the game. Better yet, they are even deciding the new rules by themselves.

    The camaraderie amongst the female workforce and a commitment to supporting each other is what’s helping them emerge out as the real champions. A doctor, lawyer, scientist, teacher, entrepreneur, or any role, the ladies are here to stay and lead the game from the front. We should not be surprised if 2022 presents 30 female unicorn founders instead of the current 13, especially since we have witnessed the event once.

    Conclusion

    It doesn’t matter what type of industry it is going to be, women leaders are going to conquer them all and they have already started to spread their wings in almost all of them. It’s just the beginning of something great and we will witness the rise of some of the greatest women entrepreneurs in the coming years. Here, one thing is for sure that the women, as they are and always have been on the receiving end of the brunt, will be coming out as more seasoned and indomitable players in the long run.  

    FAQ

    Who is the Most Successful Woman Entrepreneur in India?

    Vandana Luthra, the founder of VLCC is said to be one of the most successful woman entrepreneurs in India.

    Who is the First Woman Entrepreneur in India?

    Kalpana Saroj is said to be the first woman entrepreneur in India. She is the Chairperson of Kamani Tubes.

    Who is the Youngest Female Entrepreneur in India?

    Aditi Gupta, the founder of Menstrupedia is one of the youngest female entrepreneurs in India.

    How many unicorns in India have Women Entrepreneurs?

    Currently, around 13 unicorns in India have women entrepreneurs leading them.

    Which Indian startup achieved its unicorn status in 2021 and is led by a woman?

    OfBusiness is a startup that joined the unicorn club in 2021 and is led by a woman.  

  • 9 Factors You Must Consider Before Choosing a Business Location

    Before an entrepreneur starts shopping for business space, he needs to have a clear picture of what must he’d like to have or work in, he/she should be clear about what they won’t tolerate and how much they are able to pay. Analyzing the whole scenario feels like it is a time-consuming process that’s both exciting and tedious, but essential to give the attention it deserves.

    One can say that half the success metrics of the business depends on its location. It is more important to select a suitable location for the business than any entrepreneur might consider, while there are many factors to consider when choosing a business location.

    One might have the most exceptional and irreplaceable product/service on earth, but if the location of the company is in the middle of nowhere, it won’t make any money and get lower attention. This is why it is important to conduct a business location strategy and choose a good location for business. Not many people know what should be considered while selecting the place of business. This article will state the major factors to be considered for the location of a new firm.

    Importance of Location While Setting up a Business

    Choosing a suitable or good location for business is all about setting your business up for success. One shouldn’t just choose the trendiest building or the cheapest listing as they should look for the best location for business. Entrepreneurs need to put careful thought into where they want to establish their business. After all, a business location isn’t something that can be easily changed.

    The importance of choosing the right location for a business is that it sets the tone for the business. It also decides what customers think of your business. You should give reasons why you have chosen the specific place for your business, as it determines how well you perform in your business. But in order to find what is the right location for business, you must follow the business location factors.

    There are several crucial factors to consider when it comes to choosing an apt business location for the company. These factors also determine the location having the most companies. So, lets look at the factors that should be considered for a location.

    1. Explore the Community
    2. Affordability
    3. Demographics and Closer to Market
    4. Easy Accessibility and Infrastructure
    5. Distribution Network
    6. Foot Traffic
    7. Competition
    8. The Zoning Rules
    9. Remote Location

    1. Explore the Community

    When choosing a location for a business, most business owners start with exploring the communities. Before planning to set up a business somewhere, study the community by reading some of their local newspapers.

    Also, visit the library and research the history of the place. While choosing a business location you have to communicate with other small business owners in the area and enquire whether their business is succeeding or not.

    2. Affordability

    Create a business budget for the impending expenditure before planning any business idea. Budget is the most important reason for location while choosing a suitable business location. Think of how much can you afford to spend on your business location and find ways for it. You might have many business location ideas but it should be affordable.

    Monthly rent or lease payment is not the only total cost of the location for choosing a location for a business. There are several other costs to the property. Owners need to pay taxes when they buy a commercial building. While most people don’t know how to choose the place where business is located. Sometimes, there are hidden costs to the building, costs like renovation or installation upgrades.

    For example, one might need to add insulation or run communications cables. Expenses like decorating the interior to fit the business style and brand. The affordability also depends on the different types of business locations.

    3. Demographics and Closer to Market

    Demographics are one of the most significant factors to consider when choosing a business location. A good location for business is important to be near the target customer group. One cannot sell gaming consoles in an area populated with older generations. A good location will sales will be higher in an area dense with the target market.

    The benefits of a good location for a business your customers by going near to them, the higher are the chances that they will buy from you regularly. Where are your target consumer group located? Are they other manufacturing companies? or are they an end consumer? How to choose the right location for your business to fit your demographics? Analyze these questions and try to answer them.


    How to Build Best Company Culture – Things to Avoid
    As a Founder or CEO you should define what is your company culture. This is how you can build a great company culture for your Startup.


    4. Easy Accessibility and Infrastructure

    The place where business is located good infrastructure is key to any kind of successful business. Uninterrupted power and water supply, good roads are a few significant factors to consider when choosing a suitable business location.

    Lack of enough parking spaces for the employees, or accessibility for people with disabilities, can be an issue in some locations. Another reason for the location being accessible is that nobody wants their employees to spend hours getting to work which is why you want the best location for business. Hence, select a location that won’t cause any problems with daily travel.

    5. Distribution Network

    If a particular business is manufacturing, it requires a good location and network for a business to produce. Unnecessary commute to work can be avoided because nobody likes to spend more money on transportation than they have to.

    Analyze the location of a company before choosing a business location, good proximity to suppliers is key in minimizing logistics costs.

    6. Foot Traffic

    More than many businesses look for foot traffic and this is one of the top factors to consider when choosing a business location. No business wants to be swayed away in a corner where potential customers will pass them. On the contrary, if some business needs confidentiality, they should opt for a low-traffic area. Try to monitor the foot traffic outside a certain location at different times of the week.

    7. Competition

    The business location factor creates both an advantage and a disadvantage. Consider if a location has a huge number of consumers because of the business competitors, your business might attract them as well. This is why competing is an important factor while selecting a city or town as a business location. However, it might backfire if both sides sell the same product, one team will end up losing.

    8. The Zoning Rules

    Local zoning regulations might limit small business locations. Zoning rules might restrict what plot or buildings can be used for commercial purposes, hours of operation, noise levels, signage types, and chemical usage. The need for selecting a suitable location can be competitive and hard, which is why it has to be made sure the building’s zoning designation matches the business’s requirements.

    9. Remote Location

    Having a business on a B2B platform will give the benefit to access and working worldwide. This is one of the most important business location factors as one will have no location as a barrier and can easily collaborate with companies from every location and all sectors.


    5 Tips for Finding the right Office Space for Rent
    Finding office space for lease & keeping rent costs in budget is one of the most difficult tasks. Here are 5 tips for choosing right office space on rent.


    Conclusion

    A final factor to pay attention to is the closer the products are to the customers, the higher the market value. Planning future expansions, relocating to newer offices, or opening new shops in the right location can mean many things for any business.

    Consider and plan a business location strategy to grow the company when choosing a business location. Hopefully, this article helped you find answers to questions like “what is the right location for business?” and “what is to be considered while selecting the place of business?”

    FAQs

    What should be considered while selecting the place of business?

    Some of the factors you must consider are:

    • Demographics.
    • Style of Operation.
    • Nearness to Market and Foot Traffic.
    • Accessibility and Basic Infrastructure.
    • Competition.
    • Zoning/Permit Issues.
    • Proximity to other Businesses & Services.

    How is location important?

    Choosing the right location is important, for example, if you choose a location that is far away from the city many employees will face difficulty in travelling.

    Why is competition an important factor in selecting a city or town as a business location?

    Competition is an important factor while selecting a location as it will guarantee you are in the right target market but too much competition in a particular area can backfire and your business might face loss.

  • The Idea, Strategy, And Approaches Behind the Success of Verloop.io

    The internet has empowered customer expectations and the boom in the service industry has to bring new tech-based applications to meet them. Conversational AI is a cost-efficient solution for all businesses to enhance customer service. For all businesses, from small-to-medium businesses to large enterprises, it reduces the staffing cost in the customer service department and improves customer satisfaction. AI-based solutions better understand the customers and offer relevant content that’s tailored to their personality. It helps in customized marketing to drive conversion.

    Verloop.io is a Conversational AI platform to automate customer support. Here are the insights into the idea behind starting Verloop.ai and the growth strategy they have adopted for making it successful.

    The insights are shared by Mr. Gaurav Singh, CEO & Founder, Verloop.io.

    Why did you decide to go with the idea of chatbot?

    At Verloop.io, we wanted to answer the fundamental question companies were asking at that time – how they could increase their profitability by providing better customer support. We realized that customer support as a category had been underserved by technology. While there were various tools available for marketing and sales, this segment was not getting the attention it deserved. Additionally, the technology developed for Customer Support till that time was mostly internal-facing/ process optimization – ticketing, QA sampling, etc. None of them enabled brands to build delightful customer experiences. We strongly believed that we could add value to the partner brands and help them offer a superlative experience to their customers.

    Seven Years, How has been the journey so far? One big challenge you faced and how did you overcome it?

    It has been an interesting journey for us so far to become the world’s leading customer support automation platform that enables businesses to deliver delightful support experiences to their customers across channels. During this time, we helped brands to effortlessly, and accurately scale up their customer support in a secure manner. More than 5,000 brands globally, including Abu Dhabi Islamic Bank, Nykaa, Decathlon, Dar Al Arkan, Fetchr, DSP Mutual Fund, Rentomojo, and Scripbox are using our platform. Currently, our messaging layer can handle over 100k concurrent connections and can process over 4.3 million messages per second. We started our journey with just handful of employees and today our team has over 110 members.

    One big challenge that we faced when we were starting out was that at that time, the awareness around Conversational AI enabling customer support teams was very limited. Most brands were unaware of Conversational AI and perceived it as a simple FAQ answering chatbots. Therefore, we had to build awareness and show them the value that we offered so that they understand the difference between Conversational AI and a simple FAQ or IVR bot.


    Startup Learnings from a Serial Entrepreneur, Gaurav Singh
    Gaurav Singh (Founder & CEO, Verloop.io) shares his entrepreneurial journey & highlights some of the startup learnings he picked in this journey.


    How did you go about finding your first customer and product-market fit?

    Like they say, finding our first customer is the most challenging. More than customers these also become your design partners and give critical feedback to shape the product in a way that the market does respond to. On our journey, we were blessed to have some great brands that gave us multiple inputs and validated our product features that helped us achieve PMF.

    What are the different channels you use to generate leads? Please share any one growth hack which gives the most ROI?

    We have a multichannel marketing campaign running that ensures we are able to have multiple touchpoints in our potential user’s journey. We run campaigns right from the top of the funnel (awareness) to the bottom of the funnel and even post-acquisition.

    One growth hacks is to identify who truly is your audience is when it comes to generating leads.

    Approaching enterprise clients, SMEs, and startups, requires a whole different strategy. Could you please share some tips for the same?

    As you have mentioned, these are very different customers, and the buying process also differs. We have different playbooks across Product, Marketing & Sales for these. Our enterprise playbook is heavily relationship and outbound dependent while for the SME and startups is focused more on the inbound side.

    What are a few KPIs you track for the company? How do you measure the performance of your bots?

    Conversational AI Chatbots
    Conversational AI Chatbots

    For different brands, there are different KPIs that we follow. With Verloop.io, brands are able to answer data-driven queries without interfacing with customer support. It also enables human agents to access all information from a single platform. By doing this, businesses are not only able to resolve a larger number of queries but also increase agent efficiency through historical and contextual customer information.

    Brands that have adopted Verloop.io have experienced a 2x jump in their Customer Satisfaction Scores (CSAT) and a 5x increase in the agent effectiveness within 3-6 months. There was also a significant drop in calls as automation deflected a lot of queries. This has resulted in annualized cost savings of more than $1 billion across our clients.

    Could you please share some metrics on growth numbers and revenue metrics?

    In 2020, Verloop.io leapfrogged to become one of the biggest chat automation processors in India. Continuing on the growth journey in 2021, we have increased our customer base by 5X this year.  We have gained from experiences and continue to enable businesses to deliver delightful support experiences to their customers in multiple languages. At the same time, we offer an omnichannel approach so all our partners can offer a unified customer experience to their customers.

    In terms of volumes, Verloop.io is now powering more than a million conversations on a daily basis across various platforms. During the course of this year, we have also set up offices in UAE, Singapore, and South Africa to be closer to our clientele while we make our solution available for customers worldwide.

    How do you make decisions on partnership?

    When we look for partnership, we look at two things. One is how well the partner is respected and trusted by its customers and secondly is there a true value being created when Verloop.io and the partner join hands. This has helped us in screening out the noise and focussing on the partners we believe can unlock tremendous value in terms of growth and reach not only for Verloop.io but for the end customer as well.

    What’s your strategy to hire the right candidate?

    As an organization, we believe that if you hire the right set of folks and treat them right, they will take care of your business/customers. While we are super focused on the skills we need to hire for, we look for the right fitment in terms of our values and our working culture.

    Being a funded company, what would you advise the founders who are looking to raise funds?

    I believe in the initial days itself the founders should have a clear idea of who they will be targeting. Another approach that I recommend to fellow founders is that rather than looking at pleasing all, they should focus on their product and how they can better it. This is essential, especially in the initial days. Instead of obsessing over the competition, or what competitors are doing, they should focus on the value add that they can bring to the table. Rather than spending time chasing VC, founders should invest it in increasing their top lines. If the foundation of the start-up is solid then there will have no dearth of people wanting to invest in it.

    What are a few new areas where conversational AI tools will be used? Do you think, Is it possible to completely replace customer support with conversational AI?

    Conversational AI makes perfect business sense for all B2C companies. At Verloop.io we have been focusing on industries where there are large volumes of pre-sales and post-sales support required. This typically includes retail businesses, e-Commerce, banking, financial, insurance, edTech, food-tech, travel, and logistics amongst many others.

    In the last 10 years, there have been significant improvements in the natural language processing (NLP) and deep learning technologies that has given new amplitude to simulate human conversation and dialogues. To delight the customer, achieve excellent Net Promoter Scores and reduce their customer service cost, businesses too are investing heavily in innovating ideas.

    With the prevalence of chatbots and customers becoming more amenable to talking to bots, voice-based bots are becoming the new mainstream. As advancements in NLP continue, chatbots will only get smarter and have more human-like interactions.

    More than replacing, Conversational AI chatbots are designed to work in conjunction with the existing systems. The chatbots enable the system to get more efficient by handling a greater number of queries in a reduced time and cost. The focus here is to ensure that only escalations are passed on to human executives.

    What’s your opinion about the Indian SaaS market in 2022?

    The SaaS business is booming in India. A report by McKinsey and SaasBoomi has predicted that this industry will be worth $1 trillion by 2030 and India’s share to double by that time.

    In my opinion, the Indian SaaS market is just starting up. With the recent funding(s), acquisitions, and listing, SaaS is now entering the growth phase in India. While typically India SaaS has sold to clientele outside India, this year will see a lot of Indian businesses engaging with Indian SaaS products. These are driven by SaaS organizations investing in better product leadership, great customer experience, and the advantage of being at the cutting edge of technology.

  • How Do Job Portals Make Money? | Job Portals Revenue Model

    More than 26% of the Indian population is using the internet today. Different people spend time surfing the internet for various reasons. Be it ordering food online, shopping from e-commerce platforms, or searching for jobs, our lives today are very much dependent on such platforms.

    Today even online job portals have become a crucial part for both job seekers as well as recruiters. The hiring process has become easy for companies and there are abundant opportunities available for the candidates. However, there is certainly one question that comes to our mind – How do job portals make money?

    Almost all job portals give the option to explore jobs, seek opportunities, and register for job updates just for free. In this article, you will get to know how these job portals make money.

    Advertisements
    Database Selling
    Premium Content
    Affiliate Marketing
    Email Newsletters
    Offering their Products and Services
    Hiring Events

    Advertisements

    There are several ways in which these job portals make money by publishing advertisements. Usually, when a company is in need of employees, they contact job portals in order to outsource some of their work.

    Job portals advertise these job openings on their homepages and websites where they get huge traffic of visitors. The job portals advertise such posts into various categories depending upon the job location, type of job, etc.

    In addition to job posts, there are many other ways in which these job portals can earn a huge amount of money by displaying advertisements. For example – Google AdSense. This is one of the most efficient ways to monetize the website. By creating an account on Google AdSense, these websites can publish advertisements and earn heavy amounts if they have a good volume of traffic on their website. This money is usually earned by pay per click model.

    Another common method of earning through websites is by placing banner ads on websites. These banners feature jobs, services, or products related to the website niche and the clients get good visibility on the job portals. Banners, buttons, tile adverts, and all such related advertisements help the job portals to earn a good amount of money.

    Database Selling

    Whenever anyone wants to look out for jobs online, these job portals ask for free registration by simply making an account on their website. The registration details include the job seeker’s name, email address, phone number, etc.

    This data is recorded with the job portals and whenever companies are in need of prospective employees or are looking out for candidates for the recruitment process, the job portals sell them this data.

    This is one of the most common and simple ways of earning money for job portals. Also, there are many such platforms that also sell data to job seekers. This data is nothing but details about the vacant positions in different companies.

    Premium Content

    Today many job portals have differentiated their services into free services and premium services. This helps them to make their customers buy their premium services.

    By charging a basic amount to the customers i.e. both the recruiters and job seekers, these websites earn handsome money. To the employers, these portals sometimes charge on the basis of every candidate they interview or offer services in a lump sum.

    As far as the job seekers are concerned, these portals charge fees monthly or annually depending upon the need of the candidates.

    Affiliate Marketing

    Many job portals try to use affiliate marketing strategies to earn revenue. Affiliate marketing is nothing but a process of making money by recommending other’s products and services.

    When the buyer is interested in that product or service, the affiliate marketer gets a commission on every sale. Similarly, job portals use this technique. They act as an affiliate and charge commission from recruiters and applicants.

    Email Sales

    The job portals extensively survive on the database that they have. It is one of the most important assets of their business. One such key resource email. When the companies plan to have mass recruitments and enormous openings, they reach out to job portals for purchasing email databases.

    Since it is unlikely for a company to hire candidates by just sending emails to them, it actually helps them to get many options so that they filter the best ones according to their needs.

    Offering their Products and Services

    There are various products and services that are offered by job portals. A few of them are mentioned below:

    Resume Writing

    Many job portals offer resume writing services for job seekers. They partner with professional resume writers and provide these services to their customers on a chargeable basis. These resume writers also help job seekers to modify, change the existing resumes of the customers.

    Resume Featuring

    Another interesting service offered by job portals is that they feature your resume if you take their premium services. Many job seekers are very serious about finding the perfect opportunity and resume featuring can be very helpful for them.

    Resume featuring can help the candidate stand out from the crowd as their resume would be highlighted for a certain period by the job portal on their website or platform.

    Another type of resume featuring is by recording a video resume or cover letters with which the candidates can be highlighted on the job portals.

    There are courses offered by various job portals that are designed to add value to job seekers’ profiles. These job portals sell such courses, provide certificates after course completion, and earn money.

    Coaching Services

    Job portals offer their coaching services for job seekers who want to develop their resume writing skills, cover letter writing skills, and interview skills. They have various professionals from the industry who help job seekers in learning and improving these skills.

    Hiring Events

    There are various job portals like Indeed that allow employers to promote their hiring events in which they virtually interview multiple candidates. Employers post and promote such events on these job portals. This attracts many candidates who are then interviewed before the event is hosted.

    Once these interviews get over, the shortlisted candidates are invited to the hiring events. In order to do conduct all such activities, job portals charge a fee to the employers.


    How do SaaS Startups Make Money? | SaaS Revenue Model
    In this article, we’ll look at the revenue model of SaaS, how do SaaS businesses make money, and three phases of the SaaS Revenue model.


    Conclusion

    These were some of the common ways job portals make money. Many job portals let job seekers create an account for free and then try to sell their products and services or courses to earn revenue. One of the major sources of revenue for every job portal is database sales.

    FAQ

    Is job portal business profitable?

    Yes, a job portal business can be profitable if you choose the right revenue model.

    How much does it cost to develop a job portal?

    Developing a job portal can cost you around $5000 to $40,000.

    How does a job portal work?

    Job portals connect job seekers to recruiters for free. They usually earn money by selling databases of job seekers to companies.

  • Jockey Marketing Strategy | How Did They “Jockeyed” Their Way to Success

    Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism and flexibility.

    In 1934, they introduced their most famous brand in the V-Shaped briefs and this spread all over America like a rage. By the 1950s, they gradually started to make underwear for women by the name of “Jockette”. In 1972, they changed their name from “Cooper & Sons” to Jockey International Inc.

    In the years to come, they would expand their presence worldwide to every nook and corner of the world. They entered the Indian market briefly in the 1970s, but they soon quickly left and returned to post-liberalization India in 1994.

    They came to India through an agreement with Page Industries Ltd, founded by Sunder Genomal and brothers, and Page Industries soon became the single largest licensee for Jockey International in the years to come. Jockey established its first store in India on Commercial Street, Bengaluru.

    Let’s take a look at the different marketing strategies of Jockey International, their pricing strategy, product strategy, advertising strategy, and more in detail:

    Jockey Marketing Strategy
    Jockey Pricing Strategy
    Jockey Product Strategy
    Jockey Advertising Strategy
    Jockey Major Marketing Campaigns
    Jockey Social media Marketing Strategy
    Jockey Covid-19 Marketing Strategy

    Jockey Marketing Strategy

    Jockey’s marketing strategies can be roughly divided into two eras, before the 1980s, and after the 1980s. Before the 1980s, they were promoting how wearing Jockey is a symbol of athleticism, machismo.

    They wanted to show that wearing a Jockey meant you were someone tough as nails. But after that period, they realized that they alienated a huge potential market in the common man who wants to wear innerwear for more of a basic utility purpose, and thus from then onwards, their marketing strategies focused on promoting Jockey as something open to anyone, which is fashionable to wear for everyone.

    Jockey also started focusing more on women’s innerwear when they started their iconic “Jockey for Her” campaign in 1982 in which they showed that they even care about the comfort for women and thus they also want women to say proudly to the world they wear Jockey.

    This can be seen by the fact that how before the 1980s, Jockey aggressively promoted themselves with athletic personalities(especially baseball players) in Babe Ruth, Yogi Berra, Jim Palmer. But after that period, their advertisements have focussed more on the common man, the average school-going kid, the woman who while being a mother to her two kids, is also the executive president to a firm, and so on.

    This strategy is one of their main reasons for the success of the Jockey brand amongst Indian women when they re-entered the market in 1994 as unlike other brands, who kept it to the confines of the store’s basement as something to be shameful, Jockey spoke to retailers all over India to keep them in their store’s forefront. This helped a lot in breaking the stereotype that innerwear is something to be shameful for amongst Indian women in all age groups.

    Jockey Pricing Strategy

    Jockey has always focused on the middle-class sections of the society all over the world as their main market and has hence kept prices at a rate that is affordable once someone climbs up in the social-economic ladder.

    This worked wonders in countries like India where, with the liberalization reforms in 1991, a lot of people reached middle-class status or even beyond that with the new jobs added due to it. Jockey is thus seen as a symbol of the middle-class populace as a whole. The price of their product ranges from Rs 499 to Rs 999.

    Jockey Product Strategy

    Jockey’s most famous product is its V-Shaped brief underwear which they first launched in Chicago in 1935 and it became a huge success there. Since then it has been their trademark product and they have sold variations of that depending on the time they were in worldwide.

    They have also been loyal to their roots in the various shorts and socks they manufacture and have also started making a lot of T-shirts with simple designs for household purposes in multiple colours.

    For women, they have specifically designed and manufactured bras and lingerie so they feel comfortable in wearing them. They have also launched a separate product line for kids in innerwear, shorts, skirts, and so on.


    Apple Marketing Strategy: The Secret Behind its Simple Yet Effective Marketing Strategy
    Are you someone who is fascinated by Apple’s marketing strategy and how they pull it off? So, Here’s a detailed look at Apple’s marketing strategy.


    Jockey Advertising Strategy

    Jockey has always been one of the strongest proponents of extracting the power of advertisements, could be through billboards located on the major roads of a city or through television advertisements.

    Jockey Billboard
    Jockey Billboard

    They realized the power of visual advertisements as early as 1911 when they published an advertisement in the Saturday Evening Post.

    In various television advertisements, they have taken the help of public relations firms like L&K Saatchi & Saatchi, DDB Mudra Group, etc.

    They also have a strong presence in the digital marketing space where they promote their campaigns using catchy hashtags to attract public attention. These hashtags can mainly be seen on social media platforms like Facebook and Instagram.

    Jockey Instagram
    Jockey Instagram

    Jockey Major Marketing Campaigns

    Just Jockeying

    Jockey's Just Jockeying campaign
    Jockey’s Just Jockeying campaign

    In 2009, Jockey made eleven advertisements across various newspapers with the message “Just Jockeying”. Here, they wanted to show that Jockey just isn’t underwear but a way of life. This struck a chord with the younger populace worldwide.

    Jockey Or Nothing

    Launched in 2012, these advertisements were sent out to make people talk about the product without making it the center of attention. In these advertisements, the main protagonist of the advertisement is in which they have to choose between two alternatives with no compromise.

    For this campaign, they launched a series of advertisements. Here, a woman goes on a long-distance trip with her dog and thus demonstrates her “unconditional love”, while she could have never shown her love and thus “nothing” in the first place.

    They have launched various advertisements as part of this campaign throughout the 2010s.

    Redefining Comfort

    Jockey Redefining Comfort Campaign with Rachel Zoe
    Jockey Redefining Comfort Campaign with Rachel Zoe

    In 2013, they launched their marketing campaign by the name “Redefining Comfort” in collaboration with famous stylist and fashion icon Rachel Zoe to show their more glamorous side and thus evoke the spirit of the modern woman who is not afraid of anything in life. They also used headlines such as “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” etc.

    Show Em What’s Underneath

    As part of their new brand campaign in “Show Em” in 2016, Jockey launched a series of TV advertisements by the name of “Show Em What’s Underneath”. In these advertisements, they promoted the idea that they should be proud of wearing Jockey underwear and show that with pride no matter what problems you have in life. This is “a reflection of the values they are associated with and illustrate who they are” according to Mark Fedyk, their Chief Operating Officer.

    In these advertisements, Jockey celebrates the contributions of unsung heroes such as Chris Van Etten, the army veteran who lost his leg in a war, or Lisa Cumiaso, a female firefighter who has to risk her own life to save others, and so on.

    KnowsMe

    This campaign was launched in 2018 to strengthen Jockey’s dominant position in the women’s innerwear category with their new range of lingerie. #KnowsMe aims to show how Jockey can help the self-assured, modern woman to break the various stereotypes associated with a woman.

    They wanted to promote the idea that, in the end, Jockey is just one of their friends who wants to see them succeed in all aspects of life.

    To promote this, they have collaborated with social media influencers. They picked Instagram influencers, Ankita Kumar & Sharanya Iyer, to pack their bags and travel in a caravan through the seven Northeast states based in India.

    Jockey Knows Me Campaign
    Jockey Knows Me Campaign

    Here, Jockey Woman was acting as a friend, checking in and commenting on pictures, just like how their friend would be.

    Feels Like Jockey

    In 2019 they launched a campaign with the name “Feels Like Jockey” in which they launched a series of advertisements where a young woman or a young man dancing in their imagination, to the cult Nina Simone song of Feelin Good and showed how comfortable they were in that innerwear. To promote this on other social media platforms, they used the hashtag #FitsLikeASong.

    Not Just for Pros

    In August 2020, Jockey Move is built on the idea that fitness is not just for persons with a strong athletic build, but also for the everyday fitness enthusiast, who indulges in small routine exercises to improve his fitness and get a break from his monotonous work life.

    Jockey said. “The campaign line ‘Not Just for Pros’ articulates this essence and the films feature everyday fitness enthusiasts going about their routine workout.”


    Decoding the Secret Behind Coca-Cola’s Marketing Strategy
    The success behind one of the most successful beverage brands, Coca Cola is its marketing strategy. Take a deep dive to understand it in detail.


    Jockey Social media Marketing Strategy

    Their recent social media campaign in November 2021 by the hashtag #BraAsVersatileAsIAm helps to associate with the various moods of modern women and they have bras to support all of those.

    Jockey wanted to break the perception that Jockey only offers bras for sportswear and they offer bras for everyday purposes first and foremost.

    For this, they collaborated with creative tech studio AliveNow to launch a game to promote its range of multiple bras for household purposes and where women can test the fit of the bra virtually by giving their entry sizes.

    Jockey Game
    Jockey Game

    Jockey Covid-19 Marketing Strategy

    One of the marketing campaigns Jockey has taken initiative with the onset of the pandemic is by targeting the kids who have been affected by schools being shut and thus staying home in the summer.

    They have launched a campaign named #JockeyJuniorsSummerLabs, where they launched virtual summer camps in the art and craft domain for kids to showcase their talents and thus also promote their products.

    JockeyJuniorsSummerLabs Campaign
    JockeyJuniorsSummerLabs Campaign

    Conclusion

    Here is a brief story of how Jockey has managed to market its brand through various strategies. This has paid rich dividends for Jockey International, as Jockey has one of the biggest worldwide media presence in the innerwear market.

    It has also paid from an Indian Perspective as Page Industries, the sole licensee of Jockey on the Indian subcontinent crossed the 100 crore rupees sales mark in 2005 and had a successful Initial Public Offering (IPO) in 2007.

    FAQs

    What are some of the marketing strategies employed by Jockey?

    Social media marketing, Billboard advertising, and Television commercials are some of the marketing strategies employed by Jockey.

    Who is the founder of Jockey?

    Samuel T. Cooper founded Jockey in 1876.

    Who is manufacturing Jockey in India?

    Page Industries Ltd has the license to manufacture, distribute and market Jockey.

  • How the Sharks Benefited from Shark Tank India?

    Shark Tank is one of the most famous reality shows. Originating in the west, it has become such a sensation that people are adopting the idea. Many are adopting the idea and making their own country versions of the show. Recently the show came to India in a never seen before avatar.

    Last December, SonyLiv launched ‘Shark Tank India’ and what happened next was awe-striking. Viewers all over the country were glued to their screens to finish every episode of the first season ever. The show amassed amazing views and it was so vital that everyone seemed to be talking about Shark Tank India. A great achievement for the show and all the participating parties in the venture.

    The show format is simple and easy. There are judges, who are all entrepreneurs in different fields. Who has disrupted one market or the other? Then there are participants or volunteers who are Indian and aspiring entrepreneurs. They pitch their ideas to sharks with the hope that they will like the idea and invest in the idea.

    The persuasion of equity and capital makes up a whole episode. The show’s contestants made their pitches and many benefitted from the investments from sharks but what did sharks get? In this article, we will find out the possible benefits that were presented to sharks from Shark Tank India. Let us read on.

    What is Shark Tank?
    Everything About Shark Tank India
    Benefits of Shark Tank India
    How the Sharks Benefited from Shark Tank India?
    The Aftereffects of Shark Tank India

    What is Shark Tank?

    Shark Tank is one of the most famous shows among startup enthusiasts. Not just people who are into entrepreneurship, but others too love watching pitchers pitch their ideas to big sharks (Established entrepreneurs).

    The show took the popular path in America and was a very liked show. The show was made into a series of episodes. Each episode had some candidates who pitch their ideas to investors for raising capital. It initially premiered in August 2009 and since then has managed to amass a lot of views and attention.

    The American counterpart was an adaptation of a Japanese show called, the Dragon’s Den. Originally called the Money Tigers in 2001. The show format involved entrepreneurs presenting their ideas to a panel of judges called sharks. Who then decides, communicates and persuades them to invest in those ideas.

    Everything About Shark Tank India

    Starting in December 2021, Shark Tank India was a first of its kind experiment in Indian television. The show format was almost the same as the original shark tank America. Aspiring optimistic entrepreneurs from India pitch their business models and present their workings to established entrepreneurs and investors. The panel of investors then decides after a lot of discussion about business, to invest money or reject their idea.

    Shark Tank India
    Shark Tank India

    Each pitch begins with the participants asking for some amount of capital in return for a percentage of ownership in their business. The task that they make, sets up the valuation of their venture. The sharks try to negotiate the valuation to be in context with real numbers. Those metrics include numbers like revenue, previous deals, consumer rates and all sorts of expenses.

    Valuation is one key concept that sets the belief that the judges or investors need to know whether the business or startup has the ability to stay afloat. The sharks need organisations that can be scaled and have an appeal to a large number of purchasers.

    The judges try to figure out which businesses will be a good investment. They do that from negotiations and questions that they ask the participant entrepreneur. Judges are very particular about capital and numbers. This makes the show even more interesting. People love to watch them negotiate and persuade the participant for a good deal.

    The judges of the first season were as follows,

    1. Aman Gupta, The co-founder and Chief Marketing Officer (CMO) at boAt. BoAt is an earwear, audio products company.
    2. Ashneer Grover, Former Co-founder and Managing director at BharatPe, the unified payments interface company.
    3. Anupam Mittal, Founder, and Chief Executive Officer of Shaadi.com and People group. Shaadi.com is a popular matrimonial website.
    4. Ghazal Alagh, Co-founder and Chief Executive Officer of MamaEarth, a wellness products company.
    5. Namita Thapar, who is Executive director of Emcure Pharmaceuticals. She has expertise in the Pharma industry.
    6. Peyush Bansal, Co-founder, and Chief Executive Officer of Lenskart, which is an eyeglasses company.
    7. Vineeta Singh, Co-founder and Chief Executive Officer at Sugar Cosmetics. This popular company deals in cosmetics.

    All of these companies are startups that were small at one point in time. These founders have acted as great leaders which helped these startups to get to the place where they stand. There are revenues flowing like water and valuations that reach the sky.

    Shark Tank India aimed to collect these established entrepreneurs in one place. These experienced judges then judge the participants in the show for valuations, equities, and capital. This was something that was never seen before in the Indian television industry. Shark Tank India changed that forever, as it was able to garner great reviews. It created a fan following of its own.

    The series, Shark Tank India, was immensely popular among the youth. As we all know that India is a youthful nation and youth is known to be creative. This show showcased the same, we saw amazing, creative business ideas.

    Deserving participants got the paychecks and we all got the kick that we want from a reality TV show. But what did the sharks get? This is the question that we are trying to tackle. Let us see what opportunities the sharks got.


    Shark Tank India: Episode 1 Review – Was it Worth the Hype?
    The most awaited reality show, Shark tank India has released its first episode. Let’s look at the products featured and did the show live upto the hype?


    Benefits of Shark Tank India

    The Shark Tank India has made quite a buzz around the whole country. SonyLiv has managed to make a multi-bagger series out of this show. Everyone was watching it and appreciating the participants and their will to change something in society.

    Visibility

    If I ask you how many of you knew Ashneer Grover even before he became a judge at Shark Tank? Or Aman? Or Vineeta? Chances are that you would not know their name and faces. Only a few people who are deep into startups would know their names.

    After coming to this platform of shark tank, all the sharks got immense visibility or popularity that is hard to get in this short span of time. It’s not that this is good for their character and personality and the work that they do but visibility helps in people recognising them at an instant.

    With a leveraged position that all the sharks stand at. The visibility they gained gave them more power in their respective fields. More people know about them now. With this visibility, these sharks will be able to get recognised by a lot of future prospects and probabilities of profits. These benefits are not quite quick but will offer them a leveraged position in the future.

    Investing Opportunity

    Now, this was probably the best benefit to the sharks, no cap. This was as good a benefit to sharks, as it was a benefit to participants, if not more. All the sharks made investments in multiple startups with great potential.

    All these sharks got more exposure for new startups from all over the country than probably any other investor in the country. This was the biggest benefit to the sharks. Here we will discuss how much each of the sharks invested during the show.

    How the Sharks Benefited from Shark Tank India?

    Viewers from all over the country got to know different startups but what about the sharks? What did they get?

    Let us see what were the benefits to sharks of the Shark Tank.

    Ashneer Grover

    Ashneer Grover
    Ashneer Grover

    Starting off with the most rational and straightforward judge, Ashneer Grover. He was the co-founder of BharatPe, which is a digital payments platform. He has been in the headlines since the inception of the show, Shark Tank India mainly due to all the controversies involving him, the Board of BharatPe and Kotak Bank. All of it finally ended with his resignation, which came in on February 28, 2022.

    Apart from the headlines, he has been the investor for companies like the Whole Truth, IndiaGold, OTO Capital, and the Front Row. In the first season of Shark Tank India, the shark has invested a sum total of 5.3 Crore Rupees. The investment that he made was a result of a total of 21 deals, which is a good number for an experienced investor like Ashneer.

    Anupam Mittal

    Anupam Mittal
    Anupam Mittal

    Anupam is another most loved judge of the show. He is the founder and the chief executive officer of a leading matrimonial website called Shaadi.com. Everyone liked the simple and straightforward attitude towards every pitch. He was not just the person behind Shaadi.com but he has built several successful ventures.

    He has different interests and he has also produced two Bollywood movies. In the first season of the show, Shark Tank India, Anupam Mittal invested a sum total of 5.4 Crores to various startups which he found worthy. The investments that he made was a result of 24 deals that he negotiated on the premises of the show, Shark Tank India. He mentioned that he has always wanted to create opportunities for all the young entrepreneurs, as they will lay the first brick to the new India.

    Namita Thapar

    Namita Thapar
    Namita Thapar

    Another famous name from the show. Namita Thapar is one of the most successful women entrepreneurs in our country. She is the chief executive officer of Emcure Pharmaceuticals and recently became a judge at Shark Tank India. She is passionate about women in entrepreneurship, and she was also associated with different companies in the United States of America in various marketing and finance roles.

    In the first season of Shark Tank India, this shark got an amazing opportunity to invest in various stage startups. She found potential in many startups and invested her capital in 25 deals. The sum total of the amount that she invested in startups was 10 crores. This is a good amount, even better than Ashneer and Anupam. She is an amazing investor with clear thoughts about her investment decisions.

    Peyush Bansal

    Peyush Bansal
    Peyush Bansal

    Peyush was another judge with a huge fan following. He is humble and keeps a simple attitude, but is sharp in intellect. His hard work and determination have led him to realise his dream of Lenskart and create value for society. The stage at which he is now is a remarkable achievement in itself and he is worthy of it too.

    Now he helps other entrepreneurs realise their dreams. In the show, Shark Tank India, he got this chance of investing his money and helping other startups to go ahead in their journey.

    He utilised the opportunity and invested his 8.2 crores in various startup deals that he found potential in. Among all the pitches and negotiations, the amount that he invested was a result of 27 deals which he found to be a good investing opportunity.

    Vineeta Singh

    Vineeta Singh
    Vineeta Singh

    Vineeta Singh, the co-founder and chief executive officer of SUGAR Cosmetics. She was one of the sharks in season 1 of Shark Tank India and had a blast of a season. After graduating from IIT Madras and IIM Ahmedabad, she got a decent offer for herself but declined the offer in order to go in the entrepreneurship direction.

    As per the latest survey, Sugar cosmetics has been successful in creating a community of 5 million people. Her net worth stands at a whopping 300 crores. In the first season of Shark Tank India, this shark got the investment opportunity and she didn’t leave it.

    She invested around 3 crores in various startups that had potential. A total of 15 deals were signed by this entrepreneur during the course of the first season of Shark Tank India. A true commemoration of statistics.

    Aman Gupta

    Aman Gupta
    Aman Gupta

    The meme guy of the Shark Tank India. This person is super chill and is equally sharp in his words. He is fun and does not shy away from saying what he thinks. Aman Gupta, The co-founder and Chief Marketing Officer (CMO) at boAt.

    BoAt is an earwear, audio products company. He is the co-founder of boAt, which is the top earwear brand in India. on Shark Tank India, this shark got the opportunity of investing out his hard-earned money. Which will help the budding entrepreneurs with the fuel that they will be needing in their future.

    This shark invested a total sum of seven and a half crores (7.5 crores). That amount of capital he invested was a result of 25 different deals on the show. He clearly knows the game.

    Ghazal Alagh

    Ghazal Alagh
    Ghazal Alagh

    She is not the most famous entrepreneur but the brand she has built really speaks for itself. Ghazal Alagh, the co-founder and chief executive officer of ‘Mama earth’. She is the mind behind this famous wellness brand. She got immense visibility because of the show and all of that she truly deserves.

    In the first-ever season, she got the chance to be a shark in Shark Tank India and made deals in startups. Her estimated net worth stands at 148 crores in Indian Rupees. During the course of the show’s season One, the entrepreneur invested a sum total of 1.2 crores in various startups.

    She made these investments in a total of 7 deals. She is sharp and simple as an entrepreneur. Her calculations and experience made her invest in good startups during the show.


    Namita Thapar Funded Startups in Shark Tank India
    Namita Thapar encourages budding entrepreneurs by investing in their startups. Here is a list of 25 startups funded by Namita Thapar.


    The Aftereffects of Shark Tank India

    There were obviously immense ripple effects after the show. Every young Indian household consumed the content that SonyLiv created and got to learn something. In an immensely big country like ours, it is imperative that people know how to create wealth in the longer term.

    This show, Shark Tank India, in a sense created hype for the same. This is India wants to create things in real life. This is India which wants to create value for society.

    Words like Margin, Valuation and Equities made their way to a middle-class household with the help of the show. The show garnered enough attention which will definitely help the next wave of new-age entrepreneurs. The show clearly entails all the learnings and a guide of valuations which the judges beautifully explained. The judges made a lot of efforts to pack their knowledge into nuggets of wisdom that can be easily consumed.

    The judges showed the importance of good ideas and the need for innovation. They showed us that the country and the society of every place need some innovative ideas that have some value to them. Ideas that solve some real problems of the world.

    We were entertained and enlightened by the industry expertise of all the judges on the show. Which showed every entrepreneur a correct way of doing things. All of that information in a fun and real sense with that of the world.

    The show format was fun too, sharks have to figure out new ways to find out which company was worth the investment. They have to negotiate the actual valuation and also, choose the investment amount.

    Interestingly, the Sharks have invested a total of over Rs 32.5 crore on Shark Tank India in season one. This money of investors will be the capital for new-age entrepreneurs. This will help them as fuel in their journey to the whole world. India has always innovated its way ahead in the world and will continue to do that if it is provided with opportunities. Platforms like these support the mission and investors like sharks, always fuel the passions which drive the new age of India.

    Conclusion

    The entrance of the shark tank in India was an immense and huge achievement. The business world of the country benefited a lot as much as the middle class of the society. The show made many technical jargons related to the business world easy for normal households. Shark Tank India in a complete sense made the youth knowledgeable in the aptitude of the capital world.

    In this sense, the show proved a lot beneficial to everyone watching it and everyone participating in it. The wisdom that the judges shared on stage, really went on to guide new entrepreneurs in their future crucial decisions. All this help for free? Not entirely!

    The sharks aka the established entrepreneurs and trailblazers made their share of benefit on the show. They got the deserved visibility in the entire country and got some really cool investment opportunities to invest their money in. The capital that they gave out to the budding entrepreneurs, will help them realise their dream of creating value for society.

    The sharks will be rewarded in terms of capital appreciation and the credit of supporting development in the country. Which is a win-win situation for everyone. These sorts of opportunities are rare and are known as Positive sum games, which are positive for either side. These judges stopped many losses and misfortunes just by guiding the pitchers on the platform of Shark Tank India. In the long term, they helped all the startups, even those startups which didn’t get funding.

    FAQs

    Which shark invested the most in Shark Tank India?

    Aman Gupta has invested the most in Shark Tank India, which was estimated at Rs 9.35 crore in over 28 deals.

    How much are the Sharks paid on Shark Tank India?

    Each shark is paid differently, the payment ranged from Rs 5 lakh to Rs 10 lakh.

    What is the concept of Shark Tank India?

    The entrepreneurs pitch their ideas to the sharks and then sharks decide to invest in their startups or not.

    What is equity in Shark Tank India?

    The equity in Shark Tank India is referred to as the equity shares on which depend the percentage of the company owned by the founder or investor.

    What was the Shark Tank India Season 1 Episode 15?

    The Shark Tank India Season 1 Episode 15 was titled as “It’s Time To Change”.

    How many pitches were heard in Shark Tank India Season 1?

    There were 198 pitches heard in total in Shark Tank India Season 1.

    Who are all sharks in Shark Tank India?

    The judges are known as sharks in the business reality show, Shark Tank India. They are all CEOs, founders, and key executives of different businesses in India across domains. Peyush Bansal (Founder and CEO of Lenskart), Namita Thapar (CEO of Emcure Pharmaceuticals), Ashneer Grover (Founder and MD of BharatPe), Vineeta Singh (Co-founder and CEO of Sugar), Aman Gupta (Co-founder and CMO of Boat), Anupam Mittal (Founder of People Group), Ghazal Alagh (Co-founder of MamaEarth).    

  • What Is Cyber Insurance and Why Is It a Must for Your Company?

    With the advent of digitalization, the rise in threats of cyber-attacks comes in. We have reported large figures in cases relating to cyber-attacks both in the corporate sector and among individuals as well.

    Cyber-attacks have played a major role in bringing cyber insurance to the core. Cases of rising cyber fraud are not only limited to companies but also individuals. Therefore, cyber insurance is a considerable option.

    An immense rise in the cyber insurance market has been seen globally. The figures are estimated to reach USD 20 billion by 2025. Indian base for cyber insurance is around Rs. 500-700 crores.

    Several cyber insurance providers cyber insurance to cover individuals and companies as well. A few cybercrimes coverage included in the cyber insurance policy are social media liability, cyberstalking, IT theft loss, cyber extortion, and many others.

    A majority of cases reported globally and in India are related to e-mail based attacks, malware or ransomware, and phishing attacks.

    What is Cyber Insurance?
    Why is Cyber Insurance a Must for Every Company?

    What is Cyber Insurance?

    The term cyber insurance is synonymous with cyber risk insurance and cyber liability insurance coverage. A cyber insurance policy helps an organization to continue to run even in case of a security breach. It acts as a friend in disguise that offers a helping hand in times of crisis.

    Cyber insurance acts as a helping hand to mitigate the exposure of risk by offsetting the costs involved as it consists of various policies of recovery in case of a breach regarding cyber security.

    Why is Cyber Insurance a Must for Every Company?

    The reports of Ponemon Institute’s Cost of a Data Breach says that data breach costs $3.9 million on average. It includes remediation, continuity costs, fees, etc.

    Cyber insurance comes into light as a friend in disguise that assures an organization needs not to bear all these costs alone. Cyber insurance helps to get prepared to respond effectively in case of a data breach.

    The 2019 survey report by Marsh and Microsoft mentions that about 47% of businesses have cyber insurance cover. Apart from this, 89% of businesses are in confidence that their cyber insurance policies cover the costs of any cyber event that might occur. These stats depict an increasing number of organizations buying cyber risk insurance.

    Cyber risk insurance is important for risk mitigation. A single cyber-attack on an unprepared company can put it totally out of business. Therefore, the implementation of a cyber risk management program is a must for all small and big organizations. The program must include at least the following three things:

    • Notices the risks to which an organization might be exposed to
    • Helps a company prevent breaches
    • Helps the company to recover from a possible breach

    Following are a few reasons that make cyber insurance a must-have:

    • Not only the big businesses but also the small companies are targeted by hackers. Small businesses are at a greater risk instead, as they do not have proper financial resources to bounce back after a cyber attack or data breach.
    • Data is a critical business asset that must be protected. The value of data is as important as the device in which it is stored. A cyber policy offers coverage for data restoration in the event of a breach of data.
    • The organization might face harsh penalties in case of loss of credit card data. According to stats, credit card crime is a $7.5 billion industry worldwide and growing. Even the smallest retailers are exposed to this risk.
    • A ransomware attack, a computer virus, or an untrustworthy employee may shut systems down; a cyber insurance policy can cover your losses including the compromise with the data or the device in which it is stored.
    • Cyber insurance also covers costly claims such as defamation, breach of information, copyright infringement, etc.
    • Cyber Insurance policy offered by the companies ensures public trust and a reason to the customers to remain connected and save a large number of future sales resulting from customers that the company might lose to its competitors.
    • To ensure financial safety against any kind of cyber fraud, as any kind of breach ultimately leads to a lot of expense. Insurance companies offer cyber insurance policies that also cover any sort of monetary loss.

    List of Top Cyber Security Companies in India
    Do you know cybersecurity startups in India? There are many cyber security companies in India, to know more read this article. In this article, we have listed top cyber security companies in India.


    Conclusion

    Any business venture that stores data online or in any way use technology is at risk of a cyber-attack. The outcomes can be shattering. Stats mention that the average cost to resolve a data breach issue is about $7 million.

    Cyber insurance helps the company recuperate after a data breach. It is an essential option that includes costs of business interruptions, legal fees, revenue loss, public relations expenses, equipment damages, and legal costs. Cyber insurance plays a vital role in shielding the organization in the long run before a breach occurs.

    With Indian businesses getting online, cyber insurance in India is the need of the hour with the proliferating cases of online breaches. Cyber frauds have taken a higher jump during the Covid-19. It has experienced a rise with the increase in digital payments.

    Cybercrime is the world’s fastest-growing crime, cyber insurance is the solution.

    FAQs

    What is cyber insurance?

    Cyber insurance is insurance that covers your liability and protects your company from Internet-based risks.

    What are the benefits of cyber insurance?

    Cyber insurance provides Data breach coverage, Legal support, and protects you from phishing, email spoofing.

    What do cyber insurance policies cover?

    Most cyber insurance covers any data that has been lost, damaged, stolen or corrupted due to the security breach.

  • Everything You Need to Know About the Digital Rupee – What Is It and How Will It Be Different Than UPI?

    The rate of growth in the world right now is at probably the topmost pace. The fuel for this growth is simply the technology sector behind every organisation. Lines and walls between companies are getting more and more transparent. Every company and entity is becoming a technological entity. All these utilities of technology have induced certain dependence in the world. That utility is worthwhile too, too much of an extent.

    Technology, in a nutshell, has made our surroundings more convenient than ever before. We see transactions are getting easier and easier. We see that the entertainment sector is at an all-time high, in terms of revenue generation and visibility. We see that technology has invaded our homes and hands, the utilities it provides are endless.

    All the utilities that the technology provides, make it a lucrative port for every other activity. Paying someone has become easier, and in fact, the transactions have become easier. Digital cryptocurrency is the new buzzword around the world corridors.

    Most people support this trend of bitcoin and other crypto asset classes. India recently announced the commencement of a digital currency. The digital rupee is a new term for every Indian and this is a move that no one has ever imagined. There is a lot of hype among people about this but most people don’t know what it will be like. In this article, we will discuss what is a digital currency and how will it be different from the UPI method or unified payments method.

    What Are Digital Payments?
    A Small Brief About Digital Currency
    What is Digital Rupee?
    What is UPI?
    How Digital Rupee Will Be Different From UPI Transactions?

    What Are Digital Payments?

    A digital payment mechanism is a tunnel through which payments can travel digitally. For instance, UPI is a digital payments mechanism. A Unified Payment Interface is a method by which people can transfer funds digitally and directly from the bank to another bank account.

    The sole purpose of the digital setup of payments is the ease and convenience which it provides. The craze of digital payments grew so much in a very small time that it shifted to more serious business.

    A Small Brief About Digital Currency

    When digital payments are so easy and convenient, then why not all shift to digital payment methods? Moreover, why not make a digital currency? Nowadays, crypto is a popular buzzword. Let us see what digital currency means and what crypto is.

    The world of cryptocurrency and digital assets. A cryptocurrency or just crypto is a digital currency that is designed and formulated to act as a medium of exchange. The whole system is decentralised, in fact, decentralisation is the core concept on which the world of crypto is being built.

    Transactions happen through computers and computer networks. All the computer networks are not controlled by anyone’s authority, this by definition is known as decentralisation. There is no bank intermediary, a government or anyone else to maintain or uphold it.

    A digital currency, as the name suggests, is a sort of digital money or electronic money is a sort of currency. It is money like an asset class that is primarily stored in a digital source or a computer. It is also stored and transmitted over the internet. It involves a lot of other asset classes. Types of digital currency include a lot more than just some of the asset classes.

    Digital currency includes all sorts of cryptocurrency, virtual currency and all the currency which is accepted by digital currency. Except for the cryptocurrency, other asset classes may be recorded in a database that is centralised. A centralised database here means the database which is upheld by some central authority or a government figure.

    This currency can be used to buy goods and services that exist in the real world. It can also however be used to buy things online, like something in an online game. Apart from being digital, digital currencies exhibit all the traits of a traditional currency. It doesn’t just have a physical form.

    The fact that they are not physical in nature implies that they can be held by anyone with a computer device. This feature of digital money removes the cost of circulating physical money in the market. Transactions can happen seamlessly over the internet without any issues of lower denomination of notes.

    A digital currency is usually not issued by a government body and thus, these are not considered as legal tender in many countries except El Salvador. Digital currency can be owned by anyone, even outside the borders of a country. These features also make the government not accept it as a legal tender.

    Depending on the situation and characteristics of the digital currency, it can be centralised and decentralised. Centralised means some organisation that is operated under the rules of a central body. Decentralised is an organisation that has no central body and no one person or entity can control it wholly. Centralised institutes include banks and the stock market. Cryptocurrency like Bitcoin is decentralised.


    Money Laundering: How Does it Work, Common Methods, Biggest Cases in History
    Money laundering is the process of cleaning illegal money. Here’s a detailed case study on how money laundering works with the biggest cases in history.


    What is Digital Rupee?

    This is the new word that, after its inception, became a buzzword of the month. Nirmala Sitaraman made the announcement mentioning the word digital rupee in her speech. She introduced that the government will soon unveil a digital rupee that will have all the support from the RBI or Reserve Bank of India.

    Among all the crypto hype, this digital rupee will be a welcoming move by the Government of India to the world. It is said to be launched in the next financial year. It will be a central bank currency in the digital format.

    Another word for it can be, CBDC, which is a central bank digital currency. This currency will be valid in India and will be accepted and transacted in the whole of the country. Let us see what more we heard about this new head of currency.


    Indians were surprised at the time when our finance minister made an uncommon statement. This proposal of a digital rupee had many people in surprise.

    Vipin Kumar, CEO TechnoloaderPvt. Ltd said launching a digital rupee using blockchain will not be an arduous task for the government.

    “People in India are already amicable with the concept of digital transactions or payments in the form of UPI ID and barcode. Presently a great many people are doing digital transactions in their way of living. If the government is planning to launch a digital rupee using blockchain; accepting it also will not be an arduous task. Government has to refurbish technical aspects. Only mobile applications desire to update and UPI id entail replacement with Wallet address as blockchain works on wallets addresses,” said Vipin Kumar.

    There were immediate questions about how the digital rupee would operate. What will be its use cases and how we will be able to transact in digital rupee. How different it will be from the UPI payments that we make on a daily basis.

    Digital money, built from blockchain technology will be transferred from one digital wallet to another like other cryptos assets. “One will have to punch in the wallet address of the recipient to transfer the money. It would be as good as today’s UPI transactions where the value of money is transferred from one’s wallet or bank account to another,” Kunal Jagdale, Founder, BitsAir Exchange

    “As the usage of the Digital Rupee increases, it could also benefit things like cross-border remittances, an environment could be created for interoperability whereby faster real-time remittance occurs,” said Kunal Jagdale.

    The Digital rupee which the government will unveil in the next financial year will be seamless and real-time. The transactions will be made through a digital currency tunnel.

    Transactions will be real-time and every Indian can send their money to another person, even overseas and across borders. There will be no need for any central authority. This means that the transactions will happen at an instant and will be needing no intermediary in between transacting bodies.

    Even though digital currency will not be available in the physical form, it will be acceptable. Digital currency will be as acceptable as cash and will be a legal tender in any sort of transaction. Payments made through CBDCs (Central Bank Digital Currency) will also reduce settlement risks and the demand for interbank settlements.

    Finance minister Nirmala Sitaraman has also mentioned that the country will launch a digital version of the rupee as early as this year. It will be usable from the next financial year itself.

    Apart from the announcement of a digital currency, the finance minister in her budget speech also mentioned that any trading gains or transfer gains of cryptos will be taxed. This means every gain from any crypto transaction or NFT (Non-fungible tokens) sales proceeds will be taxed 30 percent. All these gains will fall into the top class tax bracket in India.

    The primary two motives behind launching a digital currency are simple. First, the digital currency will give a jump to the digital economy. Secondly, the digital currency will be cheaper for the government than producing physical currency notes. This way the government is trying to kill two birds with one stone.

    Ms Sitharaman also said the magnitude and frequency of digital asset transactions “have made it imperative to provide for a specific tax regime”, where profits from transactions are taxed. Taxes of this sort will also be levied on any transaction of digital assets, which means that they will also be levied when someone gifts this asset to another. In this case, the receiver will be the liable person.

    In 2016, Prime Minister Narendra Modi withdrew the currency notes of 500 and 1000 rupee from the financial system. Within very short notice, notes of this denomination got terminated as a legal tender and the economy was pushed to a digital world.

    The Indian payments landscape changed forever, after demonetisation. Companies like Paytm, which works in the digital payments sector got an immense boost from this government direction. On the other hand, India’s neighbour China was also involved in some digital currency work. The United Kingdom also saw some potential at the time in digital currency.

    Sumit Gupta, co-founder and chief executive of India-based cryptocurrency exchange CoinDCX, told the BBC that the initiative “has given legitimacy to virtual digital assets”. Sumit thinks that taxing digital assets would be good for the market but believes the rate is too high.

    “A tax rate of 30% is on par with that imposed on gains from speculative activities like the lottery, gambling and other gaming activities. That proposed 30% might act as a dampener for greater adoption,” he said.

    Among all the hype of a new digital currency, the ongoing digital crypto is seen as a new digital asset. The new digital currency will be a new thing by the RBI. However, with all the technological shields that we stand with today, the digital rupee has high hopes from citizens.

    According to the Reserve Bank of India and the finance minister, the currency will be seamlessly transferred and will be easy for the government to take charge and control. This is a win-win for everyone. More details about the platform and transactions will be officially out soon from the RBI. However, with the announcement of a digital currency, cryptocurrency is seen as an accepted currency.

    With all the speculations from the public and the unclearness of the new digital currency, many people are connecting the digital currency with that of UPI. Unified payments interface is a very famous transacting mechanism in India. It is, however, said to differ from the digital currency or the digital rupee which the government is planning to push into Indian markets. Before we get to the differences it is good to know some basic information about the UPI and how the unified payment interface works.


    An In-depth Look at the UPI App War: Who is leading the UPI Market?
    The cashless UPI payments have seen a massive boost during the covid and have started a war between the apps, but who is leading the market?.


    What is UPI (Unified Payments Interface)?

    There is little possibility that you haven’t heard of UPI in today’s world. It is almost everywhere in every marketplace. It is easy, convenient, seamless and real-time. As the name suggests, a unified payment interface is a payment pathway in which a person can transact money via digital means. People can add multiple bank accounts to their UPI apps which are available in the market today and can start transacting. It is a real-time payment system for money transfers and the settlement is done in both the receiver’s and the sender’s bank account.

    The UPI is developed by the National Payments Corporation of India or NPCI. This digital payment mechanism is regulated by the Reserve Bank of India. UPI can be used every day of the week and every month of the year, it is universal in nature.

    All it needs is a bank account and an internet connection. However it is noted that there is no digital currency involved, it is simple to transfer bank funds from one person to the other. A UPI transaction can be initiated and accepted both by a person, any individual and also any business out there in the country.

    The Unified Payments system is secure by all means and uses some of the same pathways as digital currency transactions. The unified payments system has a data log of VPA ids, which is a unique ID that is given to every individual who is getting into the UPI transactions.

    This VPA ID or the Virtual Payment Address is the address where the payment has to be made. It is simply the bank account that is linked with the Virtual Payment ID to which or from which the payment is initiated. It can be made by a bank name or the person can choose one himself or herself as opposed to in digital currency transactions.

    Most of the time, the email address or the mobile number of the person is made their VPA address. VPA is something that directs the payment/transaction path. Transfers can be inter-bank and they can also be intra-bank. A mobile number also works seamlessly in the UPI payment system, if it is attached/linked with the bank account of the sender or receiver.

    Most UPI apps have no holding capacity. They are not wallets, except a few like Paytm. Most UPI apps like Google Pay does not offer wallet services. Companies like Paytm do that. It is however to be noted that UPI does not hold any money in between. Wallet services are the sole services of the payment pathways companies like Paytm.

    UPI works simply by settling payments from one bank and the other. It works on request by the transferee and then works towards settling the money settlement among participating banks of persons involved. A sender can initiate a transfer using a two-step secure process: you have to login to a UPI app – then you have to type the VPA id or scan a QR code – then you can send money by entering your UPI Pin that is personal to you.

    The payment hits instantly and in real-time. This means, by the time you get the notification of money sent, another person will get the notification of money received.

    After a brief discussion, it is time to see how both the payments are different. The digital currency which the government will release next year and the Unified payments interface that we use even today. What are the most noticeable differences and what are the most significant upgrades over the UPI payments mechanism? Let us see the key differences between the digital rupee and the UPI payments.

    How Digital Rupee Will Be Different From UPI Transactions?

    UPI is our day to day useful item. We use it even multiple times a day. It is handy, easy and convenient. It works seamlessly everywhere and has almost negligible issues. But how it is different from the digital rupee that the finance minister just announced in India. This is a valid question. Let us see what will be the key differences between a digital rupee and the UPI apps and payment mechanisms

    The first difference is that the Digital rupee will be a standalone payment mode. As opposed to the UPI which is a payment processing tunnel. If we use UPI methods, they all don’t act like the underlying asset in transactions, instead, they are the ones who will be processing the money in your bank account. In this case, your money in the bank is the underlying asset that will enter the transaction. In the case of a digital rupee, it will itself be the underlying asset that will enter the transaction.

    “The payment rails like UPI, IMPS etc use the underlying currency/cash to transfer the funds. In other cases, it is expected that payment rails will work together with the digital rupee to ensure a seamless payment transaction,” said Mihir Gandhi, Partner & Payments Transformation Leader, PwC India.

    Any payment that is made through the Unified payment interface, will be equivalent to the transfer of currency notes. As there are banks, the government and all the proper authorities at work, who allows the transaction. This means that every amount which is transacted by the UPI method is backed and supported by a physical currency transaction. Which makes the process of transaction impossible to jump through. In the case of the digital rupee, this will be even more efficient and effective.

    “The digital rupee will be legal tender in and of itself and need not necessarily be backed up by physical currency,” said Sumit Gwalani, Co-Founder, Neobank Fi.

    Another difference is the fact that UPI transactions are involved between participating banks and they have their own UPI handlers. In the case of the digital rupee, the digital currency will be equal to the physical currency. It will be operated by the Reserve Bank Of India and no commercial bank will enter the process.

    They will be informed but the central figure of RBI will always recognise the transactions happening in the digital rupee. This will add more accountability to any sort of transaction.

    The digital rupee is no different from your normal rupee; it can be used to do normal transactions like NEFT, UPI. The digital rupee will be operated by RBI and not by bank intermediaries in the case of UPI where each bank has a different UPI handler, said Manoj Dalmia, Founder and Director, Proassets Exchange

    The digital rupee will eliminate settlements in commercial banks. It will be directed directly by the Reserve Bank India and thus, will be instant and seamless. Record keeping will also become easier.

    UPI payments currently rely on the settlement of the transacting banks with the RBI, Digital Ruppe will be transacting directly from RBI, hence it will be settled instantly, said Vinshu Gupta, Founder and Director, Nonceblox Blockchain Studio.

    It is evident from the above discussion that the digital rupee is definitely an upgrade over the Unified payments interface. It will add more accountability to the system of transactions. It will be more seamless and as real-time as possible.

    These transactions will also be introduced in the market without incurring a lot of costs, as the digital rupee will be made at less cost than physical notes. These are the most noticeable benefits and there will be more benefits when it comes to the market. The government is welcoming the digital change of currency as it is more efficient.


    How Credit Scores Plays an Important Role in the Fintech Industry?
    A credit score is one of the most important factors when your applying for a loan. Want to find out how you can improve your credit score?. Read more.


    Conclusion

    UPI payments have been the most convenient money transacting mechanism that we have seen today. As the world becomes more and more tech-savvy, people are rethinking ideas of money and transactions. Which has led to the development of digital transactions and even currency that has no physical nature of existence. We now live in a world of numbers.

    In the seven budget, the Indian Finance minister announced that the government will be launching a digital rupee. Many people are considering this as a welcoming move toward the cryptocurrency hype in the rest of the world. Others are just wondering if it will be a good decision.

    It can be seen from the above discussions that the digital rupee is definitely an upgrade over the Unified payments interface payment tunnel. As transactions will be recorded and regulated by the Reserve Bank of India, It will add more accountability to transacting parties. The digital rupee will be more seamless and as real-time as UPI.

    These transactions will also be introduced in the market without incurring a lot of new costs. The digital rupee will be circulated in public at a lesser cost than is needed to circulate physical notes. It is a move that simply implies that the government wants better governance over the money transactions happening in the country. It is imperative, as we are a really populous country and the digital rupee can be the perfect money.

    FAQ

    Which is the first digital currency?

    Bitcoin is one of the first and most popular digital currencies.

    What is digital or virtual currency?

    A digital currency is a digital representation of currency that is stored in an electronic form that can be mobile or computer. It can be centralized or decentralized.

    There are no regulations on crypto nor the Bitcoin is banned in India.