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  • Tesla Business Model – How Does Tesla Make Money?

    Whether you like Tesla or not, you can’t deny that it’s changing the automobile industry. A few years ago, people would have thought of electric cars as toy cars. However, thanks to Tesla, electric cars are not a dream anymore. The awareness about electric cars has increased around the world. Many car manufacturers are also planning to step into the production of electric cars.

    Through this article, we will come to know about the essential strategies of Tesla and how it makes money. We will also know what differentiates Tesla from other car dealers around the world.

    About Tesla
    Business Model of Tesla
    How Does Tesla Make Money?
    What’s Unique About Tesla?

    Tesla's Revenue in the last five years
    Tesla’s Revenue in the last five years

    About Tesla

    Tesla is an American automobile company that specializes in Electric Vehicles (EVs).  Martin Eberhard and Marc Tarpenning founded Tesla Motors in July of 2003. It was named after the inventor of electricity, Nikola Tesla. Later in 2004, Elon Musk invested $6.5 million in Tesla. He became the largest shareholder and the chairman of the company. Musk has been the CEO of Tesla since 2008.

    The aim of Tesla, according to Elon Musk, is to accelerate the advent of sustainable eco-friendly transport through electric vehicles and solar power.

    Areas of Operations

    Tesla, the American electric and clean vehicle company, is headquartered in Austin, Texas, United States. Currently, Tesla has almost 438 stores all around the world with 100 service centers. As of mid-2021, Tesla has around 160 stores in the USA, 38 in Germany, 31 in China, 29, etc. Soon, Tesla is also expected to launch its cars in India in 2022.

    Main Products and Services:

    Tesla primarily sells Electric vehicles.

    There are four models of Tesla EVs, namely:

    • Model 3
    • Model Y
    • Model X
    • Model S

    Besides cars, Tesla also manufactures and sells various energy solutions like

    • Batteries for energy storage
    • Solar Panels
    • Solar Roof Tiles

    Target Audience:

    Tesla has manufactured vehicles for every type of customer starting from mid-range products with affordable pricing to highly developed luxury and sports cars. The target audience of Tesla includes eco-friendly car enthusiasts and of course, Elon Musk’s followers.

    Business Lessons by Elon Musk

    Business Model of Tesla

    The Tesla business model works as a Direct-To-Consumer (D2C) model as it cuts off middlemen and sells its products directly.

    This allows Tesla to foster customer relationships and improve its product simultaneously. The company has service centers all over the world through which it sends technicians to customers’ houses for the service. It actively seeks to decrease CO2 emissions into the environment and thus, has the support of the government too.

    Tesla provides a sustainable transport option. The cars of Tesla are sleek in design, smarter in functionality, and provide low-cost charging.

    The key activities of Tesla are manufacturing cars, research, and development, design, maintenance, software development, sales, and marketing.

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    How Does Tesla Make Money?

    Tesla - How does it make money?
    Tesla – How does it make money?

    Tesla generates revenue from three main sources: Car sales, Energy Solutions, and Servicing. These are discussed as follows:

    Car Sales

    Tesla is well-known for the electric vehicles they manufacture and sell. It had recorded a revenue of $17.7 billion in Q4 2021, a 65% increase year over year. It delivered 936,222 cars in 2021, which is an 87% increase from 499,647 cars in 2020. Tesla generates the most revenue from Model 3 and Model Y. Model 3 was the best-selling car in Europe in September 2021. Tesla’s revenue also has a tremendous upside potential because of the expected arrival of Cybertruck.

    Services

    Tesla generates around 8.6% of its revenue from the services it provides. Tesla technicians are the only people who are trained and allowed to work on Tesla vehicles. They have access to the important and proprietary parts that are needed even for basic repairs. It uses its proprietary system to control the maintenance and repair of its cars. This allows Tesla to claim most of the revenue generated by repairs.

    Energy Generation and Storage

    Besides cars, Tesla manufactures and sells batteries used for grid power storage. They can be used for both large-scale and small-scale purposes. They are also used for energy generation in Solar Panels or Solar Roof Tiles. This amounts to around 4.8% of Tesla’s total revenue.

    These are the three streams through which Tesla generates revenue. The services and the energy generation aspects are some of the lesser-known revenue streams as compared to car sales. Tesla recorded a profit of $5.5 billion after its deliveries soared in 2021.

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    What’s Unique About Tesla?

    Tesla - Unique Factors
    Tesla – Unique Factors

    There are a lot of factors that make Tesla unique and different from other car manufacturing companies. Some of them are:

    • Advertising: While other car manufacturers spend big bucks on advertising, Tesla spends none. Tesla doesn’t need to spend even a single penny on advertising because of the massive popularity of its CEO, Elon Musk.
    • Car Dealers: Tesla sells its product directly to the customers and thus, cuts off any third person or middlemen in between. People have to visit their website or the company showrooms to buy Tesla’s products.
    • Giga Factories: The Giga factories established by Tesla follow the principle of Economies of Scale. According to the principle, the larger the scale of production of something, the lower the cost of production of it. In the past, it was difficult to produce electric cars as the cost of batteries was very high. So, Tesla has established these giant factories for manufacturing the batteries of their cars and thus, reducing its cost of production.
    • Technology: The most unique factor about Tesla is the type of technology they use in their cars. The self-driving technology or the autopilot mode used in their cars has never been seen in another car before. Moreover, the safety features in their cars are one of the best in the entire world.

    Conclusion

    Tesla is one of the most successful automobile companies and it is certain that Elon Musk and his peers are working hard to provide newer means of transportation. It not only invented electric cars but also made sure to shed light on the fact that they are very much possible. It implemented a unique business model by leveraging direct sales to foster customer relationships. It is bringing innovation to the world and producing sustainable transportation through electric vehicles and solar power.

    FAQ

    Who is the CEO of Tesla?

    Elon Musk is the CEO and co-founder of Tesla.

    What is Elon Musk’s Net Worth?

    Elon Musk’s net worth stands at 26,460 crores USD as of April 2022.

    How much did Elon Musk pay to buy Twitter?

    Elon Musk bought Twitter for an amount of 44 billion USD.

    What is Tesla’s business model?

    Tesla operates as a Direct-to-Consumer business model as it sells directly without any middlemen.

    What are Tesla’s major business segments?

    Tesla’s major business segments involve automotive, energy generation, and storage.

  • What Is Personalized Marketing and How to Do It the Right Way?

    Personalized marketing means customizing your marketing strategy as per the need and convenience of your customer. This is also known as one-to-one marketing. The information about the customers is collected from different sources. This is used to make their user experience better.

    Imagine you went to visit a relative and they exactly remember your likes and dislikes. They serve your favourite food and only talk about the topics of your interest. Wouldn’t you feel close to them? You might even want to visit them more often.

    This is the basic formula for personalized marketing. So, if you were thinking that personalized marketing is just adding the first name of the customer to the subject line of your email, think again. Here is everything you need to know about personalized marketing

    Benefits of Personalized Marketing
    Challenges of Personalized Marketing
    How to Create a Successful Personalized Marketing Strategy?
    Examples of Personalized Marketing

    Benefits of Personalized Marketing

    An online survey was conducted by Epsilon, in 2017, on a group of 1000 people. As per this survey, 90% of customers find personalization appealing. Further, 80% of the customers claim that they are more likely to buy products from companies that offer a personalized experience.

    Today, more and more companies are shifting to personalized marketing. The reason for this is the immense benefits for both customers and businesses. Some of the benefits of personalized marketing are:

    Better Customer Experience

    No customer wants to know the details of all your products. If someone is looking for watches, there is no point in displaying sunglasses. If a customer feels you are only trying to sell your products there is a high probability they will leave for good.

    Personalized marketing helps improve the customer experience by predicting and providing them with the options of their choice. It creates suggestions based on the earlier searches of the customer.

    This makes the customer believe that you understand their needs and not just advertise your products. Hence, it builds a trusted relationship between the brand and the customer.

    Enhanced Customer Loyalty

    According to Customer Retention Statistics, the probability of a company selling its products to existing customers is 60-70%. This makes customer loyalty quite important.

    When a customer provides information, in return they expect the company to treat them with attention. So, if you send them a personalized list of products based on their unique preferences, you might have a customer for life.

    Increased Return on Investment

    Personalized marketing can be a very cost-effective strategy. There are multiple channels available to reach the customer viz. emails, calls, text messages, etc. By using the right kind of automation technique a company can identify the preferred channel of communication for every customer. This way the customers engage better with the brand. The customer can then be followed on other channels using the omnichannel approach.

    Challenges of Personalized Marketing

    According to a survey conducted in 2019, almost two-thirds of the marketing influencers identified personalized marketing as the most difficult strategy to execute.

    Some of the challenges associated with this form of marketing strategy are described below:

    Striking the Right Balance:

    Personalized marketing is an amazing approach until used excessively. The customer should not feel stalked. It is important to provide the right suggestions, at the right time.

    In a global poll conducted by Marketo, nearly 63% of the customers said they were annoyed with excessive, irrelevant, and repeatable advertisements from the companies. Therefore, the balance has to be maintained between providing valuable personalized content to your customer and forced advertisement.

    Gathering Customer Data:

    Providing an experience tailored to the need of particular customers requires knowledge of their interests. This would help you to predict the options of their choice. There are two main channels to gather this information.

    The first is analytics. This relies on tracking the customer’s activities while they are on the site. However, this is seen to make some customers uncomfortable. It might appear creepy for some people to see the advertisement for their recently viewed products.

    The other channel is surveying. Here, the customers can themselves provide the information about what are they seeking. However, whether the customers will actually participate in these surveys usually depends on their length and objectivity.

    The multiple questions surveys requiring long answers are usually skipped by the customers. Hence, the information has to be drawn cautiously without freaking out the customers. Equilibrium between transparency and convenience has to be maintained.

    Finding the Right Resources:

    An effective personalized marketing strategy requires advanced technology and efficient teamwork. Automation and data collection are the key ingredients of personalized marketing. This poses the need for advanced software and technology.

    Similarly, a dedicated team ready to devote time and efforts to make a personalized marketing plan work is equally important. The software collects data while the team decides the use of that data. This cannot be achieved using mere algorithms. A team plans and tracks the use of resources.

    Consistency Across Channels:

    Brands interact with their customers using multiple channels. To match the app experience with the in-store experience, it is important to maintain consistency between these channels.

    The customer’s needs and demands can be well identified by tracing common threads across all these channels. This information can be compiled to form a unique customer profile.

    Although most marketers find it difficult to create a link between data and customer profiles, once done it becomes an extremely important resource. This helps generate the content of interest for the customer and increases the possibility of response. Moreover, it also helps anticipate the future needs of that customer.

    Areas to Use Personalization to Improve Customer Experience
    Areas to Use Personalization to Improve Customer Experience

    How to Create a Successful Personalized Marketing Strategy?

    Creating a successful personalized marketing strategy can be tricky. However, there are simple things that you can do to make your plan work.

    Content Personalization Engine:

    If you are not using this yet, it is better to get one. It can help you in more ways than you can imagine. Also, if you are already using it, try comparing it with other available options to keep your business growing.

    Capturing Data:

    It is important to have information about the browsing history of your customer if you really wish to reach them personally. Adding a few lines of code to your website will solve the purpose. You can track the purchase history, time spent on site, number of clicks, etc. This will help you to correctly predict the response of a customer towards certain products.

    However, it is equally important to respect the privacy of your customers and not appear creepy. To build a strong relationship with your customers, they must see you as a responsible brand that cares for their needs and respects their privacy.

    Do provide a disclaimer about how you are using the customer data. Further, providing the customers with an option to opt-out at any stage makes them trust you more.

    Segment Your Audience:

    Having the data is the first step. Post that, this data has to be analyzed to segment your audience. This can be done based on spending levels, buying patterns, products of interest, etc. Thereafter, you can choose the most relevant segments for your brand. This will help you build an adaptable website beneficial for your brand as well as customers.

    Choose Your Platform:

    After segmenting your customers based on different criteria, you will have to choose the platform best suitable to reach them. There are a number of platforms such as emails, remarketing ads, etc.

    Your data becomes valuable if you can use it to create a personalized solution by providing relevant content to your customers. However, your content is only valuable if the customer actually notices it. Therefore, it is important that you reach your customers through the channel of their choice with the information of their interest.

    Examples of Personalized Marketing

    Some brands have taken personalized marketing to a whole new level. In this section, we will discuss the strategies of five such brands.

    Shutterfly

    It is an app and a website that assists you in creating customized photo books, calendars, etc. You can create items with your photos laminated on them. The company had already been sending personalized emails and notifications to its customers. However, recently they added another feature to their phone app.

    Once you allow the app to access your photo gallery, it automatically identifies your face in the photographs. It then pastes these photos on the items of your choice available on the app. Later, it sends recommendations for you to buy those items.

    Amazon

    The product curation and recommendation algorithm used by Amazon has been appreciated since the beginning. It does not just remember the product of your choice but also your size, colour preferences, etc. This makes shopping with Amazon a great experience for users.

    amazon Personalized Recommendations
    Amazon Personalized Recommendations

    Amazon has mastered a super-innovative technology that is proactive and provides data-driven recommendations. No wonder customers connect to this brand so well.

    Spotify

    Almost all the music apps provide you with automated music recommendations. However, Spotify’s Discover Weekly service has taken this to another level. The quality of the picks is consistently good. The app seems to know its users way too well.

    Spotify Personalized Recommendation's
    Spotify Personalized Recommendations

    The technology behind the app is from Echo Nest which was acquired in 2015. Using the algorithm, the app determines the musical taste of the user based on their listening behaviour. For example, if a user fast-forwards the song in less than 30 seconds, it is a thumbs-down. The app would then avoid notifications for that particular song or artist.

    Iberia Airlines

    The Company launched a campaign in 2016 where it sent emails to the customers asking certain questions. The questions included asking about your dream holiday destination and who would you like to go with. To answer these questions, customers had to fill in the details of the person they wanted to travel with like their name and email address.

    The website would then send a holiday greeting card to that person telling them about your dream vacation. The website used cookies with the permission of users. So, the other person would see similar suggestions across the web.

    Twiddy

    As mentioned in the previous section, just having the data is not enough. You should be able to utilize it to its potential. Twiddy is a vacation rental company. It collected and analyzed the data looking for the week-to-week shift in rental volume and demand.

    Based on this information, it sent recommendations to the homeowners regarding pricing. The information was both helpful and actionable. This helped the customers to set more realistic prices based on the demand. The final result included increased bookings and delighted customers.

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    Conclusion

    Devising a great personalized marketing strategy is easier said than done. Especially today when the market is full of competitors and customer demands are at their peak. However, we sincerely hope that the information and suggestions given in this blog will help you through the process.

    FAQs

    Why is personalized marketing important?

    Personalized marketing has become an important criterion for customer satisfaction. The customers provide their personal details to the brand and in return, expect to be treated uniquely. It has now become the need of the hour for marketers to treat their customers with the attention they desire.

    How to measure your personalized marketing strategies?

    There are a number of ways you can use to gauge the effectiveness of your personalized marketing strategies. Tracking the customer response and creating intuitive reporting dashboards can be of great help. This information will help you identify both the strengths and weaknesses of your strategy.

    How do you use marketing personalization?

    Segment your customers, use targeted messaging, track the behaviour of customers on your website, retarget customers and send personalized emails are some of the ways you can use personalized marketing.

  • Business Model Of Magicbricks: How Does Magicbricks Make Money?

    Are you looking for a more manageable home? A dream home? Or want a place you and your family can call home? Want a rental estate? Don’t know where to get the best area to dwell? Are these questions bothering you a lot? Real estate is usually the best investment choice for you. It can produce endless passive earnings and be an excellent long-term investment if the price rises over time.

    Magicbricks is India’s leading online portal for buying, selling, and renting Properties. The company also solves issues and concerns related to real estate investments. Founded in 2006, the real estate portal is owned and managed by Times Group ( Bennett, Coleman & Co. Ltd.)

    Magicbricks has been validated by consumers and several industries. It has been granted Super-brand status in the most recent survey by the Super-brands organisation. Lets get an insights on business model of Magicbricks and learn about how Magicbricks make money?

    About Magicbricks
    Business Model Of Magicbricks
    What Is So Unique About Magicbricks?
    How Does Magicbricks Make Money?

    How to make money from real estate | Business Models

    About Magicbricks

    Magicbricks is an online forum for both estate buyers as well as sellers. The corporation is a division of Times Internet Limited. It’s a fully-owned assistant of Bennett, Coleman & Co. Ltd. It also gives all kinds of sources and information about all property-related matters.

    Keeping this aside, there is a report column called “Property Pulse” which comprises estate news, household loan concerns, legal and taxation matters, and estimation of the properties.

    Areas of operation

    Magicbricks Provides its services in India and Globally
    Magicbricks Provides its services in India and Globally

    There are more than 200 estates vacant for sale in Mumbai. Located at the main sites of Mumbai with easy connectivity to close hotspots, these estates promote premium facilities and large interiors. With an incredible site, massive connectivity, and luxurious conveniences, these are decent places to discover residential estate, mainly in Mumbai. It provides its services in 60+ cities in India.

    Key Products and Services

    Magicbricks.com is a high-end estate portal that caters to an international market with unique and special services and novel online details. Since its launch in 2006, Magicbricks has quickly climbed to be the No. 1 Estate Portal in India. The Magicbricks design is based on strict exploration, distinct product developments, and creativity which the users have ratified. In a trial to serve the users, captions on the Magicbricks portal are often developed, analyzed, and promoted.

    Apart from buying, selling, and hiring properties in India, users have entry to the services.  The announcement column of Magicbricks “Property Pulse” comprises estate news, home loans interests, legal & taxation matters, authority viewpoint, and proper analysis of estate trends. The Buyer’s Guide is a real estate eBook that covers all the essential steps and stages entailed in property buying and contains answers, quick tips, and expert advice on what to look for and how to manage property buying.

    Target Audiences of Magicbricks

    Magicbricks.com is compatible with internationally praised estate fairs. It’s here that the top-notch estates of major Indian metros are showcased for audiences in India and abroad. Magicbricks.com has successfully hosted 75 households and over 15 multinational property shows around the world.

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    Business Model Of Magicbricks

    Ever wonder how companies work? What exactly goes on behind the scenes? How does it make money? Every business obeys a particular technique of working. And that technique is its business model. First, defining here the business model of Magicbricks. Real estate Firms like Magicbricks, 99acre and others have also got a similar business prototype:

    • Their source of income involves rates for documenting a specific estate. This means it is better than free documenting.
    • Magicbricks implicates the person promoting a quantity for a premium, documenting the publicity for particular products.
    • There are many properties at Magicbricks. So for them, they promote the properties with various shades.
    • The real estate business company gives perfect locality data with real locality pictures.

    Advertisements are a very familiar word. Everyone has come through it once, twice, thrice, or even more. It receives money from the pennants as well. Of course, it’s an online portal so, from those searches too, it collects money. It gives suffering of a lot of facilities to their users. Most importantly, it also delivers a feature. It is a luxury online website. Personalized services such as Vaastu, Astrology are yet included within it. Thus, people don’t have to ruin money on these aspects. And in this way the company makes money.

    What Is So Unique About Magicbricks?

    Magicbricks gives you a culture that is all about creation and winning. It challenges you and brings the absolute best out of you. The dynamism here is such that it draws the next level in you, releasing your actual ability and proficiency vastly better than you have ever thought. This will finally turn you into a high-performer who is full of impressions, outcomes, and unmatchable willingness.

    The business has plucked many buyer’s eyeballs towards it. The Real property online portal, MagicBricks has recorded 74% advancement in the second quarter. And the first quarter saw a 48% advancement. But the second one is massive, as mentioned above.

    The portable app is better. It’s more than 10 million downloads. It has earned itself the only one of its type to attain the landmark. The firm is experiencing massive improvement day by day. This was much expected as in the last three years, and there was a deceleration in the development process.

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    How Does Magicbricks Make Money?

    Magickbricks’ revenue comes from various sources:

    • MagicBricks is a real-estate portal that makes its money primarily from Producers, who spend a lot to expand their new operations. Another income stream is selling leads to dealers. And ads are just a minor portion of it. Magicbricks and other related portals have better than one income source. First, the Subscription-based model, every dealer on the forum spends some amount upfront to list out properties on the portal. Also, If the dealer is prepared to pay a slight premium, his properties are given appreciation over other properties as a result.
    • Secondly, Space selling or Media Deals, Traffic on the site is also leveraged by the firm. Banner space is sold to big players who want to promote their brand to the audience who explore the website. For massive construction programs, they also do earn promotion fees. So, they promote your estate for payment and then receive potential leads from buyers.
    • Property listings website Magicbricks has extended thirty crores from its parent company, Times Internet Ltd. The firm will utilize this budget for brand-building enterprises. Product advancement and seller improvement activities will take place soon. The firm says that it notices itself playing a much more significant role as a consumer. With this capital, more effort will be put into the forum. They are also striving towards having nearly 85% of all the available properties to be documented on their site.

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    Conclusion

    The objective of this business is to give rise to a better and clear place for its laborers with a primary modification. The laborers invade the maximum areas. And the Senior Executives usually receive glass compartments. But these things are gonna shift very shortly.

    Now productivity would no longer be an obligatory matter. The corporation will be promoting art and creativeness a lot. Their work techniques and the workplace’s flexibility will be the fundamentals of advancement. Further specialized items will be set into the app as well as the site.

    FAQs

    Is MagicBricks Indian company?

    Magicbricks is India’s leading real estate portals for property buying, renting, and selling.

    Which is the best real estate portal in India?

    Some of the best real estate portal in India are:

    • MagicBricks
    • 99Acres
    • Housing
    • Common Floor
    • OLX Homes
    • Sulekha Properties
    • Makaan
    • Quickr Homes
    • Homes247.in

    What are the business structure for real estate?

    There are 4 main types of business structures for real estate:

    • Sole proprietorship
    • Partnership
    • Corporation
    • Limited Liability Company, or LLC.

    Who are the top competitors of MagicBricks?

    Some of the top Competitors of MagivBricks are:

    • 99acres
    • Makaan.com
    • Housing.com
    • Commonfloor.com
    • Homes247.in

    Who is the founder of MagicBricks?

    Sudhir Pai is the founder of MagicBricks.

    What is MagicBricks’ revenue?

    Magicbricks Realty Services Limited’s operating revenues range from INR 100 cr to 500 cr in a financial year.

  • 7 Great Industries in The United States To Get a Job

    If you are still looking for a job, here’s some good news for you! The United States is home to over a million different companies – and while many of them are small startups, others are well-known brands – Amazon, Apple, Disney, and Starbucks, for example. Many of these businesses have been around for a long time, some for more than a century. If you’re looking for a job and would like to work in a certain field ranging from tech to healthcare to hospitality and so on, there are many industries you can choose from. Here’s a look at some sectors with the greatest potential for growth through 2022.

    Top Industries to Get Job in The United States

    1. Healthcare
    2. E-commerce
    3. Renewable Energy
    4. Computer Systems Design and Related Services
    5. Education
    6. Tourism
    7. Artificial Intelligence

    Top Industries in the United States

    Healthcare

    Healthcare Industry Expenditure in The US
    Healthcare Industry Expenditure in The US

    There are many reasons to consider a career in the healthcare industry, but chief among them is demand. According to the Bureau of Labor Statistics, approximately 18 million new jobs will be created between now and 2022. Some of these positions will require formal education, such as registered nurses and physicians, but others do not. In addition, Healthcare support occupations — including home health aides — are expected to grow by 28% during this period.

    Many people think of doctors and nurses as the main providers of health care. Still, many other types of professionals can enjoy good salaries and job security. Those interested in medicine but don’t want to spend years in medical school consider becoming a physician’s assistant or nurse practitioner. Also, think about becoming a pediatric nurse practitioner or a pediatrician’s assistant if you like working with kids.

    If you don’t want to practice medicine, consider teaching. There is a growing demand for assistant teachers who help to train nursing students.

    E-commerce

    e-commerce Estimated Revenue In The United States
    e-commerce Estimated Revenue In The United States

    The consumerization of technology, new online payment methods, and the proliferation of mobile devices has accelerated the pace of e-commerce. The trend is clear — more and more people are shopping online every year.

    E-commerce is in the midst of a major transition. Just a few years ago, most e-commerce was conducted through desktop browsers. In 2022, according to Forrester Research, e-commerce will account for 11% of all retail sales, and 80% of that will be conducted via mobile devices.

    This means that brick-and-mortar stores will have to adapt to an increasingly mobile world, and that means investing in mobile apps and other technologies designed to support commerce on the go.

    eMarketer forecasts that U.S. e-commerce sales will surpass $600 billion by the end of 2022 — a 20% increase from the 2018 year — and will account for more than 18% of all retail sales in the country.

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    Renewable Energy

    Renewable energy Production Consumption in The United States
    Renewable energy Production Consumption in The United States

    Among the fastest-growing sectors in the world – renewable energy is an industry like any other. It can make or break a country’s economy.

    Renewable energy sources include solar, wind, hydroelectricity, biomass, and geothermal. These industries have been growing greatly over the past decade and will continue to grow in the coming years.

    The industry is booming, which means that the best people are already working there. However, those who want to make a difference will find it highly rewarding.

    The renewable energy industry is expected to grow at an annual rate of 22% in 2022. That includes solar power, wind power, biofuels, and other sources of green energy. So, even if you’re just starting, you can get into the renewable energy industry.

    Revenue of computer systems related services NewYork
    Revenue of computer systems related services NewYork

    Computer systems design and related services companies help other businesses with computer networking, maintenance, programming, and other associated services. The computer industry has already seen substantial growth in recent years. Still, the future looks even brighter as more businesses rely on computers for their daily work.

    Employment opportunities in this field are expected to be particularly strong for those with a bachelor’s degree or higher because many companies prefer to hire individuals who have completed an accredited program. The industry has grown speedily in the last few years at an impressive rate of 5.3%. This rate is expected to grow even faster in 2022 and beyond.

    According to the BLS, computer systems design is one of the fastest-growing jobs in America. The growth will be driven by businesses that want to make their operations more efficient and lower costs by outsourcing computer-related services.

    Employment in this industry has grown an average of 6.4% annually since 2010. Its projected growth rate for 2022 is more than four times that. The Bureau of Labor Statistics report says the computer systems design industry is set to grow by 22% in 2022, increasing the number of jobs to 1.2 million. In addition, the industry pays an average salary of $95,270.

    Education

    Educational Support Industry in The United States
    Educational Support Industry in The United States

    The education industry is a great industry due to its stability and room for growth. Many jobs in the education industry are necessary and cannot be outsourced, which means that plenty of opportunities exists in this field. Consider taking a course or degree related to teaching, human resources, or school administration to get into this industry.

    Experts predict that education will stay hot next year thanks to shifting demographics and technology.

    With baby boomers retiring and the economy improving, an estimated 3.2 million jobs will be added to the American workforce by 2022. That’s a lot of new workers, but it’s not all good news: According to a report from Georgetown University, 65% of jobs will require post-secondary education.

    According to BLS projections, education services will also grow substantially over the next 10 years. Thus, if you have an idea for a teaching tool, or other education-related product or service, now may be your chance to pursue it.

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    Tourism

    Tourism market in The United States
    Tourism market in The United States

    The tourism industry is one of the most exciting industries that one to get into. As people become more wealthy, they become more willing to spend money on leisure activities and experiences rather than products. People tend to spend money on experiences rather than products.

    To provide these experiences, the tourism industry needs a lot of employees. For example, it needs tour guides and other staff members to run its tours. It also needs marketers, logistics staff, and customer support personnel to ensure that its customers have a good time.

    Tourism and leisure are expected to experience the most growth of any industry in the U.S. over the next decade. Analysts expect it to add more than 1.2 million jobs between 2016 and 2026, with an average annual increase of 2%. It’s already one of the nation’s largest industries, employing roughly 11 million people in 2017, according to the Bureau of Labor Statistics (BLS).

    In addition, as the importance placed on experiences continues to grow, opportunities within the tourism industry are likely to increase as well. This means that you are likely to have good job security in this industry.

    Artificial Intelligence

    The future is here. If you want to be part of the next generation of tech, AI is the industry that is shaping the near future.

    If you’ve ever asked Siri or Alexa a question, used Google Maps to get somewhere, or bought something online based on a product recommendation, you’ve tapped into the power of artificial intelligence. This technology uses software and algorithms to solve problems that once required human intelligence. And it’s only going to get more sophisticated in the future. By the end of 2022, AI will help companies increase their productivity by 40%.

    A few big players lead the way for AI – IBM and Microsoft have large investments in AI research and development. But smaller companies are also making waves in this field: In 2017, Apple became one of the first tech giants to focus on ethics in AI Companies like Facebook are developing their own AI programs for chatbots and product recommendations, while DeepMind is researching how AI can predict diseases before they start.

    Artificial intelligence (AI) is a broad research field applied to many industries. AI is often defined as machine intelligence that mimics human thinking and decision-making to solve complex problems. According to an April 2017 report from McKinsey Global Institute, artificial intelligence could contribute $13 trillion to the global economy by 2030.

    Conclusion

    These are the best industries to get into. Your future career is waiting for you. These were some of the few great industries that will continue to grow strong in the years to come. Are you still on the fence? Consider each of these fields further and reach a decision that best fits your career aspirations. Good luck!

    FAQs

    What are the top industries for employment opportunities in the US?

    Top industries that have huge job opportunities in The United States are:

    • Healthcare
    • E-commerce
    • Renewable Energy
    • Computer Systems Design and Related Services
    • Education
    • Education
    • Tourism
    • Artificial Intelligence

    What jobs are most in-demand in the US?

    The most demanding jobs in the US are:

    • Registered Nurse
    • Software Engineer
    • Information Security Analyst
    • Occupational Therapist
    • Web Developer
    • Data Scientist
    • Solar PV installers
    • Wind Turbine Service Technician

    What is the biggest industry in the US?

    The top three major industries in The United States are:

    • Service Industry
    • Manufacturing Industry
    • Agriculture

  • Business Model of Fast Fashion Brands

    Fashion standards have changed on a daily basis in response to trends, customer preferences, supply and demand. To maintain a favourable result, fashion enterprises should keep an eye on the market every day by manufacturing new designs that could bring good results.

    Have you heard of Paris Fashion Week, where celebrities and models dress up and walk the catwalk to show off the latest fashion collections from designers? In simple terms, well-known celebrities such as Gigi Hadid, Kendall Jenner, Adriana Lima, Cara Delavigne, and others walk the runway by introducing new low-priced stylish clothing that was designed by well-known or up-and-coming designers to influence a new line of clothing/accessories to retail stores that can create trends and boost purchase-power among audiences.

    Fast fashion business developed in the late 1980s, with the market-based model by bridging the gap between creation and consumption by positioning this as a quick, low-cost, and disposable item.

    Where do Fast Fashion Brands Operate?
    Main Products and Services
    Target Audiences
    Fast Fashion Business Model
    What’s Unique About the Business Model of Fast Fashion Brands?

    Where do Fast Fashion Brands Operate?

    Fast fashion retailers such as ZARA, H&M, Gap, UNIQLO, Louis Vuitton, Shein, and many more operate on a seasonal basis, with new outfits and accessories arriving in stores every four to six weeks, often more often than the rest of the fashion industry.

    Furthermore, it varies by company; for example, ZARA receives new clothing supplies twice a week. In Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, The United Kingdom, and The United States, fast fashion is usually sold through physical stores or online auctions. Aside from that, the top nations for sourcing fast fashion clothing and accessories are India, Cambodia, Vietnam, Indonesia, and Turkey.

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    Main Products and Services

    Fast Fashion became so ubiquitous and successful that you could buy runway clothes or upcoming trends apparel from popular brands such as H&M, Zara, GAP, and others in advance at a discounted price before they hit the stores. From creating mass production of new clothing lines, selling them at low prices, standardizing fashion styles in advance, earning tons of money out of it to making a trend in the future- fast fashion businesses benefit a lot.

    Target Audiences

    Fast fashion businesses usually cater to consumers who value fashion above all and can buy the product. Even persons with a middle-class income may afford and buy clothing from fast-fashion labels.

    Fast Fashion Business Model

    Before the 1980s, fast fashion businesses were product-driven, but by the late 1990s, they had evolved into a market-based business strategy. The fast-fashion industry, in particular, embraced two strategies: Management Style and the Quick Reaction Approach. Fast fashion management is used to meet people’s demands for aestheticism by wearing the newest and most fashionable clothing styles promptly. In the textile business, quick reaction methods are used to improve manufacturing techniques to remove time from the production system. Fast fashion is also linked to other market categories, such as premium and luxury, that use a supply chain acceleration and continuous supply approach.

    What’s Unique About the Business Model of Fast Fashion Brands?

    A company’s profit strategy is referred to as its business model. It specifies the items or services that the company intends to sell, as well as the target market it has identified and any expected costs. For both new and existing businesses, business models are crucial. They assist new and growing businesses in attracting capital, hiring top personnel, and motivating management and employees. Established companies should keep their business strategies up to date regularly, or they will miss out on future trends and issues. Investors use business plans to assess companies that they are considering investing in.

    A business model is a high-level strategy for running a profitable business in a particular market. The value proposition is an important part of any business plan. This is a description of a company’s products or services and why customers or clients find them appealing, ideally articulated in a way that sets the product or service apart from its competitors.

    Sales Revenue of Various Top Fast Fashion Brands

    The business model for a new company should also include expected beginning costs and funding sources, the organization’s target client base, marketing strategy, a competitive analysis, and income and expense predictions. The strategy may also include ways for the company to collaborate with other well-established businesses.

    Successful firms have business strategies that enable them to meet customer needs at a reasonable price over time. Many organizations update their business models over time to meet changing market conditions and demands. When considering a company as a potential investment, the investor should learn how it earns money. This entails investigating the company’s business model. The business model, however, may not reveal everything about a company’s prospects. However, an investor who comprehends the company strategy will be able to make more sense of the financial facts.

    There are as many different kinds of business models as there are different kinds of businesses. Traditional business strategies include direct sales, franchising, advertising-based, and brick-and-mortar storefronts, for example. There are also hybrid models, such as companies that combine online retail with brick-and-mortar stores or with sports leagues like the NBA. Within these broad categories, each business plan is unique.

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    Conclusion

    Fast fashion, as the name implies, manufactures and rapidly produces new apparel products for audiences before they emerge in offline stores. Many reputable brands, such as ZARA, Calvin Klein, Louis Vuitton, Gap, Forever 21, and many more, sell their latest designed clothing lines to audiences at a cheap rate in advance during fashion week, which is then sent to shops as a mass-production to fulfil revenues and trends. Furthermore, a fast-fashion business advantages a company in a variety of ways, including purchasing the latest products ahead of time that creates timely trends, designing and varied styles of clothing availability, low-cost production, reasonable costs, and quick profits.

    FAQs

    What is a fast-fashion business?

    Fast Fashion is a term used to describe apparel and accessories that are created to follow current industry trends but produced with less expensive materials to keep the price low. Fast Fashion has been popularized among regular consumers by apparel companies such as H&M, Zara, and Forever 21 over the previous two decades. UNIQLO, GAP, Primark, and TopShop are among today’s biggest fast fashion brands. While these brands were formerly thought to be radical low-cost challengers, Misguided, Forever 21, Zaful, Boohoo, and Fashion Nova are now even cheaper and faster alternatives.

    What are the topmost fast fashion businesses?

    Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look are all major players in the fast-fashion sector. Many businesses are both merchants and manufacturers, while the actual production of garments is frequently outsourced.

    How do they make money out of it?

    Fast fashion can only make money if it sells a large number of items, which it does. They enable retailers to provide their customers with current product offerings regularly. The global fast fashion market was expected to be worth $35.8 billion, according to fashion industry figures. Every sector was shaken in 2020, and we all know why. Fast fashion is expected to be worth $31.4 billion in 2020, showing a –12% compound annual growth rate.

  • Marketing Strategies of Colgate That Made It a Successful Toothpaste Brand

    When it comes to oral care or toothpaste, in particular, there is one brand that immediately pops up in every Indian’s mind and that is Colgate. For over 200 years, Colgate has been carrying out its business internationally. Even today in India, Colgate is a brand that is known for its quality, its affordability, its product range, and most importantly its goodwill.

    It has been a trusted brand for oral care products and has satisfied the needs of millions of customers. Be it the toothpaste, toothbrush, mouthwash, or dental floss, the company has never seen a great downfall in the market.

    One of the major reasons for the success of Colgate in India and internationally has been the marketing strategies and ways of branding. The company applies effective marketing strategies according to its market segmentation, demographic, psychographic, and consumer behavioral patterns. To know more about Colgate, its history, and its marketing strategies, watch this space.

    History of Colgate
    Top 5 Marketing Strategies of Colgate

    1. Collaboration with Influencers
    2. Location-Based Targeting
    3. Creative Packaging with a Strong Message
    4. Building Trust Among Customers
    5. Reflecting the Innovations

    History of Colgate

    Colgate Logo
    Colgate Logo

    Founded in the year 1806, India’s No.1 toothpaste brand, Colgate was a soap, starch, and candles business back then. William Colgate found the company Colgate in New York. After he passed away Samuel Colgate ran his business and in the year 1873, a new product was launched – toothpaste that was then sold in jars. Since the 1920s the company started operating its business in other countries as well. By the end of the 1980s, the company was popular and successful in selling toothpaste that was to prevent cavities, bad breath, whither teeth, resolving gum bleeding problems, etc.

    Success Story of Colgate

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    Top 5 Marketing Strategies of Colgate

    Following are the top marketing strategies that Colgate has used in India to become one of the most promising and prominent oral healthcare brands:

    Collaboration with Influencers

    The Company has always targeted to shoot advertisements with prominent celebrities. Very popularly the Colgate Max fresh has always been promoted by Ranveer Singh which depicts that the toothpaste is equally fresh and energetic as Ranveer is.

    Also, there are many other advertisements where many Bollywood celebrities have been associated like Kareena Kapoor, Shahrukh Khan, and Madhuri Dixit. Colgate has been collaborating with YouTubers as well which has targeted and reached millions of millennials.

    Colgate Brand Endorsement

    Location-Based Targeting

    Colgate has always been a master when it comes to ad campaigns and marketing strategies. They tap different locations with different marketing strategies and get a lot of success in the form of positive response and lead generation. One such example of Colgate’s marketing strategy based on location was the Kumbh Mela, the largest spiritual gathering of Hindu devotees.

    Kumbh Mela Campaign of Colgate
    Kumbh Mela Campaign of Colgate

    Colgate tapped this market very well and understood that most people who were present in this area had low levels of literacy rates. To make them aware of the brand and the product, Colgate had sent voice messages via radio and mobile phones.

    The virtual network that the company created around Kumbh Mela was a perfect location-based approach to the target audience. The message spread to the pilgrims was to visit the Colgate booths and receive free samples of Colgate toothpaste along with that stand a chance to win prizes.

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    Creative Packaging with a Strong Message

    Colgate Packaging | Success Story of Colgate
    Colgate Packaging

    Colgate is very witty when it comes to the packaging of its products. The packaging is very youthful, bright well has very decent which appeals to all kinds of masses as well as spreads the right message across.

    Be it the Cavity protection toothpaste or max fresh toothpaste the company’s advertisement commercials and advertisement campaigns aptly signify what they are offering and by concentrating on the solution to the very specific problem of oral health, they gain the trust of the masses.

    Building Trust Among Customers

    Colgate has always touched upon the sentiments of the masses and has engaged the masses through its heartwarming stories. Not only the company has build trust in the market by providing quality and affordable products but also has participated in numerous social causes, which has increased the trust of Indians.

    Colgate has participated and partnered in various NGO’s and social activities which have indirectly always been a part of one of the most effective branding and marketing strategies.

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    Reflecting the Innovations

    Colgate Innovations
    Colgate Innovations

    Colgate has its operations since 1957 in India. It was a market mover then since it was the only company that provided toothpaste in a tube. It was a revolutionary time it got the attention of the masses, unlike any other brand at that time. Later on, the company identified the nerves of the Indian market.

    Colgate launched a series of natural and ayurvedic toothpaste in India along with more than 90 other international markets. Indians have always been attached to traditions and values and Ayurveda is the essence of India.

    They released Colgate Vedshakti which was made with Ayurvedic Ingredients and was said to be natural. The other great invention of Colgate was when the company released Colgate SlimSoft Charcoal.

    It was the first-ever toothbrush In the Indian market that had super slim bristles combined with charcoal. There was no other company than who made charcoal-infused toothbrushes and toothpaste. In such ways, Colgate has always been reflecting its innovations in the Indian market.

    Conclusion

    Colgate has always been a company that has focused to work on its core products and operations and at the same time lookout for new areas to play. Be it rural India or urban India, Colgate has been one of the prominent leaders in the oral care industry and holds a loyal base across the country.

    The company aims to continue this journey by serving its customers with the same passion and creating more awareness about the brand by using many different and new marketing strategies.

    FAQs

    Is Colgate an Indian company?

    Colgate is an American brand founded by William Colgate.

    What company owns Colgate?

    Colgate-Palmolive Company is the parent company of Colgate.

    Is Colgate a Fortune 500 company?

    Yes, Colgate-Palmolive is a Fortune 500 company.

    How successful is Colgate?

    Colgate is a market leader in the toothpaste and toothbrush segment leaving behind the successful competitors.

    Who are Colgate’s competitors?

    Colgate’s competitors are:

    • Crest
    • Sensodyne
    • Patanjali Dant Kanti
    • Close up
    • Pepsodent
    • Vicco Vajradanti

    Why Colgate is the best toothpaste?

    Colgate is known for its tooth whitening properties and 12-hour protection that helps fight cavities, prevent gingivitis, reduce plaque, control calculus buildup and fight bad breath.

    Which type of advertising is used by Colgate?

    Colgate mainly uses a positioning approach based on its competitors. They have positioned their brand image in such a way that customers are bound to buy the product.

    What is Colgate’s marketing strategy?

    Colgate uses these marketing strategies:

    • Collaboration with Influencers
    • Location-Based Targeting
    • Creative Packaging with a Strong Message
    • Building Trust Among Customers
    • Reflecting the Innovations

  • Vedantu Marketing Strategy | Promotion & Pricing Strategy

    Covid-19 has been witnessed as one of the reasons for the surge of online learning. In other words, it can be said that the Novel Coronavirus and the lockdown have boosted the growth of edtech platforms. This gave an edge to all the online learning platforms to bring their services to a broader audience.

    Likewise, Vedantu came up with a marketing campaign saying India’s Learning Won’t Stop asking users to Study from the safety of their home. The brand has come up with various learning services to cater to all school and college-going students, having a vision that no child is left behind from learning.

    About Vedantu
    Vedantu’s Pricing Strategy
    Vedantu Marketing Strategy
    Vedantu Viral Marketing Campaigns
    Vedantu’s Target Audience

    About Vedantu

    Vedantu Logo
    Vedantu Logo

    Vedantu is an edtech startup that provides a Live Online Tutoring facility to students from their homes. Vedantu provides live interactive classes with unlimited doubt solving for students from pre-school, Class 1-12, JEE, NEET and other entrance examinations.

    Vedantu provides a seamless user experience. One can avail of their services by downloading its app or by signing in to its website.

    Vedantu can handle more students in one session since it is a virtual class. There may be up to 600 students during a paying session while free lessons maybe 2,000, Krishna said, who’s a professor himself. He also runs Lakshya Institute before selling a big stake in Mumbai’s K-12-based tutoring and test-processing company MT Educare, which helps students prepare for undergraduate studies, until early 2014. It has created a proprietary method called WAVE (Whiteboard Audio Video Environment), which tests about 70 criteria, including whether the student is watching the screen, in order to ensure students are aware of and recognize their vulnerabilities.

    Vedantu’s Pricing Strategy

    Vedantu Live Class
    Vedantu Live Class

    A Bangalore-based startup, Vedantu has raised an additional $24 million as a part of the Series C funding round, which runs a learning app for students. This was in addition to the $42 million raised in August 2019.  In July 2020, Vedantu raised $100 million in funding led by a US-based Coatue. With the latest funding, Vedantu’s total fund tally stands at over $200 million.

    Vedantu offers free access to all live classes and content. However, there is a subscription model as well where students are charged based on the tenure of the courses which are categorized as long-term, short-term, micro-courses and crash courses.

    You can also select pocket-friendly plans or opt monthly subscription instead of paying all amounts together. Also, they provide free demo classes that would help you in making a vital decision for enrolling in the course or not. One can browse various courses both on its application or website.

    Vedantu Marketing Strategy

    Vedantu Live Online Classes
    Vedantu Live Online Classes

    Vedantu has appointed two senior executives, Kunal Dubey as Marketing Head and Lucky Saini as Brand Head in its marketing unit. This charismatic pair has been playing an active role in driving business growth. Their aim is to promote Vendantu’s services in such a way that it gets more students day by day. They are making efforts to place the Vedantu brand among students and parents as the most favoured and valued Edtech.

    Vedantu’s culture reflects the organization’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day. – Kunal Dubey, Marketing manager of Vedantu.

    Dubey worked for eBay India, Flipkart and PhonePe over a period of 15 years of his career whereas Ogilvy, Autumn Gray, Flipkart, Manipal Education and Manipal Group have managed to share Saini’s career.

    Here are some interesting features of  this e-learning firm:

    • Personalized LIVE training from home comfort. This means that a pupil receives a committed teacher’s full attention and studies at his own speed. Teacher-student relationships are powerful, bidirectional, and technologically controlled for quality improvement.
    • They have also introduced experiments such as video games which are not only fun but knowledgeable in order to make the class more interactive and student-friendly.
    • They have a feature of the feedback system where teachers frequently inform parents about the success of their child. This provides an edge over the conventional PTM meeting held twice or thrice a year at schools/colleges.

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    Vedantu Viral Marketing Campaigns

    Aamir Khan Promoting Vedantu | Vedantu Marketing Campaign

    Vedantu marketing strategy included marketing campaigns that went viral and gained good publicity to attract students and parents.

    • Vedantu markets its packages on its website, Google advertising and forum digitally.
    • It is a tuneful and captivating commercial telecast on TV & social media channels that catches the interest of children.
    • Aamir Khan being the brand ambassador of Vedantu portrays wonderfully the role of an interested father and gives the character its own charm.
    • The TV ad is very attractive and linked to a fun, jingle-filled learning experience.

    “Samajh aayega toh maza aayega, maza aayega toh samajh aayega”

    • The TV ads add credibility and allow the brand to explain its message to a broader audience. These ads help to drive the social campaign as well. There is more chance that the customer is going to visit your social or digital platform once they see your ads.
    • The Initiative underlines the need to make the children’s learning experience more exciting and successful by using LIVE streaming lessons.

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    Vedantu’s Target Audience

    Vedantu's target audience
    Vedantu’s target audience 

    Vedantu’s target audience is all school-going children and college students. As they provide free access to all live classes and content of pre-school, class 1-12, JEE, NEET, and other entrance examinations. The platform also targets teachers who teach unique subjects and who are able to devote multiple hours teaching online and to seek extra revenue. It also approaches coaching institutes that can teach online to a range of tutors. So far, the brand has covered 500+ cities Worldwide with 39,787,257+ happy students.

    Conclusion

    Here, we understood the marketing strategy of Vedantu i.e, Vedantu’s Pricing Strategy and Vedantu’s Target Audience. The sole aim of the organization is to create an educational world that is readily available to all. Individually flexible in terms of experience better than community classes and options that the online platform offers, for example, the instructor preference, time schedule and, most notably, study standard.

    FAQs

    What are the five marketing strategies?

    The 5 Ps of Marketing are:

    • Product
    • Price
    • Promotion
    • Place
    • People

    What is the business model of Vedantu?

    Vedantu operates on a B2C business model whereby the company provides services like live online tutoring to students from K-12, college students, and also the one who is preparing for various competitive exams.

    How does Vedantu make money?

    Vedantu earns money mainly by providing education support services and charging a fee for the same. They have different fee structures as per the different subscription plans.

    Who are the competitors of Vedantu?

    Some of the top competitors of Vedantu are:

    • BYJU
    • Unacademy
    • Chegg
    • Meritnation
    • Toppr
    • Wonderschool
    • Simplilearn

    Who is owner of Vedantu?

    Vamsi Krishna, Pulkit Jain, Anand Prakash, and Saurabh Saxena are the founders of Vedantu.

  • Bootstrapped Start-ups May Be in Luck With Seed Investors’ Growing Interest

    The article is contributed by Andesh Bhatti –  Angel Investor & Founder of Collectcent.

    Seed investors usually invest for one of three reasons – indulgent, humanitarian, and utilitarian. They invest either because they believe the idea will bring a transformation in the market, uplift the community, or the most evident and widespread – bring in a good ROI. Even though every seed investor has a specific reason for investment, they are all driven by market trends.

    For instance, even though financial, industrial, and technology-related businesses are currently dominating India’s stock market, attracting both local and global investors, the historic highs of the MSCI India index which received twice the global index returns in the last year have been fuelled by demographic trends, government and fiscal policies and geopolitical shifts of the global economy post the pandemic.

    This is the phenomenon that has resulted in a boom in the established networks and syndicates, as well as individual investors who can provide essential seed funding– and bootstrapped start-ups have especially caught their interest.

    Why should bootstrapped start-ups matter for seed investors?

    Bootstrapped businesses attract investors because they have already made it through the ‘valley of death’, found product-market fit, and most probably (although due diligence will reveal the specifics of it) generated enough revenue to keep the firm de-risked. Not to mention, that because they don’t have the buffer of investment capital to fall back on, bootstrapped start-ups are also more creative and confident. There are other advantages to funding a bootstrapped start-up as well.

    Entrepreneurial self-confidence is fostered when people are pushed to think outside the box, come up with original solutions, and make essential trade-offs. This is significant for investors who are looking for innovative ideas to invest in.

    Plus, bootstrapped start-ups usually exclusively look for and work with people who are willing to have a stake in the company’s success, and are dedicated to seeing it succeed. This fosters a sense of belonging and commitment within the team.

    Building a firm without investment capital also forces you to be more resourceful and deliberate. You’re careful with hiring and outsourcing, wanting to accomplish more with fewer resources.

    What happens when bootstrapped start-ups and seed investors align?

    Start-up founders and investors both benefit from an investment. Right from the start, when the investment is made, deficit spending has the potential to significantly enhance growth if done correctly. Investment allows the bootstrapped start-up to expand faster than it would have been able to without. Founders are essentially giving up partial ownership in exchange for greater growth and ultimate value. Overall, it is a great prospect for investors and a great way for start-up founders to spend or share their equity- but first, both parties need to reach the optimum place for action.

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    When does the investor’s interest arise?

    Building a team, testing the concept, establishing an online presence, garnering attention, finding consumers, and filing for intellectual property protection are all examples of major steps in the start-up development process. Once these are achieved, bootstrapped start-ups begin to look to raise capital to meet a new set of milestones.

    In the end, it all essentially comes down to important milestones and pivotal junctures called inflection points. An inflection point occurs when the value of a firm rises suddenly because of factors that include reduced risks, sanctioned standards, and verified predictions. It is when investors see that these key milestones have been met and the company’s valuation gets a boost, that the investors are ready to take a closer look at it.

    Early-stage Funding Activities are getting busier

    Indian investors’ profiles are evolving rapidly, as when more money flows in, more start-ups take-off, and exits get even more attractive and innovative. It is no longer only senior executives and affluent firm owners who are flocking to investment networks and writing checks to get in on the action; it is also mid-level employees, well-paid tech aficionados, and traditional stock market investors. They are the main drivers of the frenzied activity taking place in the early-stage funding market. In the past year, for instance, 455 start-ups received seed and Series A funding.

    The biggest complaint in the investment landscape in India has always been that while there are many ideas and people with potential, access to capital is still not as easy as it is in other developed economies. However, now as things appear to be changing, a large number of previously rejected proposals are likely to be funded, provided of course that they have value to offer.

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    Conclusion

    This implies that an entirely new chapter is about to begin and bootstrapped companies, already well-adjusted to market risks and possessing proven potential for growth (and responsible growth at that) will see great opportunities.

  • Google for Startups – An Accelerator Program By Google to Support Startups

    Google for Startups is an accelerator program by Google for supporting Startups and helping them grow. It provides mentorships, training, and, guides entrepreneurs to find solutions for the challenges they face in building and growing their startups. StartupTalky took an initiative to know the details of the program – Selection Procedure, challenges to be addressed, help for women entrepreneurs, and more.

    Here are insights into Google for Startups by Paul Ravindranath G – Program Manager, Developer Relations & Head of Google Accelerator at Google India, Bangalore.

    How is Google for startups different from the traditional accelerator model?

    The Google for Startups Accelerator helps startups build successful products and businesses by focusing on 360* needs of the company and founders. Our needs analysis for selected startups helps us define a custom support plan for each of the startups that meet them at their point of need. Not only is there focus on solid tech, product strategy and growth but also on people and leadership.

    How is the selection procedure for startups?

    When applications open, startups can apply directly at the accelerator tab of Google for Startups.

    GFS Accelerator looks for startups that are meaningfully and scalably solving for the challenges of the current times. The program is vertical agnostic, but given the need to further innovation in an increasingly digital-first world, we are carefully considering verticals such as Edtech, Healthtech, Fintech, Retail & Logistics, Media & Entertainment, Agritech and Gaming.

    The 3 months mentorship program selection process has some basic eligibility criteria such as:

    • Startups need to be based out of India
    • Should preferably in the seed to Series A, B stages
    • Deep understanding/application of new-age technology

    What areas do most startups at the program struggle with/ What problems do they expect you to address?

    The program’s focus is a founder-first, founder-friendly approach to support startups in solving their business, operational, and technology challenges.

    Startups face a varied set of challenges at different stages of growth and maturity. Since the accelerator is a stage agnostic program, it presents the opportunity to work with startups facing diverse challenges. With a strong mentor base and methodologies to help with various areas, the program can address key challenges faced by founders.

    User Experience/User Interface, Product Strategy, Tech Architecture, Growth and Marketing and People Development tend to be the main areas where the program can add value to startups.

    Additionally, we also provide them with extensive training on leadership along with robust strategies for building company and product capabilities. As part of this program, founders outline the top challenges facing their startups and are then paired with relevant experts from Google and the industry to solve those challenges.

    We can see an inclination among startups towards AI and ML, where they adopt predictive decision-making capabilities, making them vital for scale based solutions.

    Is the support more tech-centric or spread across different domains? Do you plan to expand the horizon?

    Accelerator helps startups scale and be successful with strong product strategy and a robust and scalable technology approach. The 360* approach we take helps address all the key areas of concern for a startup. The goal is to constantly look to add on expertise and methodologies to help startups thrive.

    Every startup is unique and has different needs, how do you address their needs individually?

    With every class batch we attempt to identify some unique and interesting startups. Each of these businesses have different requirements and different business challenges. The accelerator is looking for startups at all stages of development that are not only using cutting-edge technology but are also helping India, and potentially the rest of the world, adapt and move forward especially in a post pandemic world.

    At the very beginning of the program, selected startups go through a complete needs analysis with a panel of experts and mentors. This exercise helps us build distinct goals and objectives for every startup that are addressed through a mentoring bootcamp, access to mentors and Google teams to help in moving their goals.

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    What are few areas which Google for startups provide a unique value? Does it help in connecting partners with govt agencies or a few of the best customers?

    Startups are connected to mentors from all over the world through the accelerator programme. As part of the programme, we have over 20 Google teams and hundreds of industry experts who assist with operational, technology, and business difficulties. Mentors bring expertise across a wide range of areas such as User Experience and User Research, Technology covering Android, Cloud, Web and more. Marketing & Growth, Leadership are other key areas.

    Additionally, the startups also find themselves to be eligible for the following perks, once they are part of the Google for Startups Accelerator Programme.

    • Equity-free support
    • Technical training on design, people, product, and growth marketing
    • Support on high-level company and product strategy
    • Google product credits and early access to new services

    What’s the format/curriculum of the program? Does it change every year?

    Google for Startups Accelerator India is a three-month cohort based program. There are typically 2 cohorts a year. While the accelerator team is based out of Bengaluru, the scope of the programme expands over the country where we handpick the best and the most promising startups to be a part of the batches.

    In light of the constraints posed by the pandemic, the accelerator currently runs as a fully digital program but is hopeful of going hybrid as things improve. During the beginning of the program, we work with the startups selected into the accelerator to determine each startup’s challenges and support required from the program. Then these startups go through an intensive Bootcamp around topics such as Product, Design, Technology, People & Growth, followed by the OKR (Objective Key Results) workshop to define their objective for the next 3 months.

    Have you ever considered a program specifically for women entrepreneurs or tier2 or tier 3 city startups?

    Despite the many strides in diversity and inclusion efforts in different industries in India and the world, we remain at some distance from true and proportionate representation of women in the workforce – be it in leadership, entrepreneurship or otherwise.

    This is a gap that we are committed to closing through various efforts within Google and beyond, across all the communities we support. Our ongoing efforts to support women entrepreneurs are one of these. To showcase our belief in the Indian women entrepreneurs, for our 6th batch we have selected around 35% of women-led startups in the mix and comprising a mix of B2B & B2C startups between Seed and Series A stages.

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    Do the alumni startups contribute in any way to the program?

    With over 100 startups graduating from the program, we have a broad set of alumni, including unicorns like Sharechat. Several Alumni give back to the program with their recommendations of great upcoming startups. They come forward to support the cohorts as mentors, speakers and more.

    Could you please share some insight on the success rates of the startups after the program?

    The Google for Startups Accelerator has mentored over 116 startups, who have collectively raised over $2 billion in funding and contributed significantly to India being one of the world’s largest startup ecosystems.

    Startups solving for key large-scale opportunities that India presents such as Drivezy, Nestaway, Sharechat were part of our early cohorts. Several companies like Niramai that apply cutting edge AI/ML tech in healthcare, specifically early detection of breast cancer have benefited with our technology input.

    These startups, along with all the others in the previous batches of GFSA, continue to make an impact in the country.

    Few things we (the whole startup community) can do to support startups across India?

    The Indian startup community is currently witnessing a maturing cycle and even through the pandemic, growth has been solid. As a startup ecosystem few trends present an opportunity for us all to make a difference.

    Women’s Entrepreneurship is an area that not only requires focus from an access-to-capital perspective, but also building programs that meaningfully provide access to networks, mentors & addressing challenges specific to women founders is key.

    So also is the area of helping founders understand how to build great teams. Employability and access to good talent have been a challenge for seed to series A companies.

    Enabling startups with insights, research and access is going to be key as they innovate and solve for India and the world.

    The biggest support that we can provide each other in this thriving ecosystem, is collaboration across the ecosystem. Collaboration with a founder first, founder-friendly community approach can make a true impact as startups help accelerate our economy.

  • List of Startups Acquired by Indiamart

    IndiaMART is a Noida-based e-commerce platform that is involved in B2B sales of various products and services in the country. It connects buyers with suppliers of all scales (SMEs, Individual suppliers, large enterprises). IndiaMART has the largest online marketplace for B2B businesses in India. The company claims to have a 60% market share with 143 million buyers, 7 million suppliers and 80 million products and services.

    Founded in 1996 by Brijesh Agarwal and Dinesh Agarwal, IndiaMART was started to help customers in the Delhi-NCR region with website directories. Later, the company grew to a great height with various rounds of funding. IndiaMART went public in 2019 and became the first online B2B company to do so.

    IndiaMART has invested around Rs 900 crores in 13 startups since April 2021. This online B2B company has made only a few investments and acquisitions before 2021. Here is the list of all the startups funded and acquired by IndiaMART so far.

    Startups Acquired by IndiaMART

    Following is the list of startups acquired by IndiaMART over the years:

    1. RealBooks
    2. EasyEcom
    3. Aerchain
    4. Busy Infotech
    5. Fleetx Technologies
    6. Livekeeping
    7. M1xchange
    8. Bizom
    9. Industry Buying
    10. Legistify
    11. 10 Times
    12. Vyapar
    13. Shipway Technology
    14. Super Procure
    15. Zimyo
    16. Tradezeal
    17. Tolexo
    18. HelloTrade
    19. Pay With Indiamart

    IndiaMart perrformance shared by Founder of IndiaMart – Dinesh Agarwal

    RealBooks

    RealBooks - Startup acquired by IndiaMart
    RealBooks – Startup acquired by IndiaMart

    RealBooks is an accounting software developed by Adansa Solutions Pvt Ltd. It helps clients to manage their businesses in different locations, create customized invoices, manage inventory, bookkeeping, voucher verification and many more. It serves as a complete package for accounting solutions.

    IndiaMART invested a sum of Rs 13.75 crores in RealBooks for a stake of 26.01%. This investment was made indirectly by IndiaMART through its subsidiary Tradezeal.

    EasyEcom

    EasyEcom - Startup acquired by IndiaMart
    EasyEcom – Startup acquired by IndiaMart

    Edgewise Technologies Private Limited developed a software named EasyEcom to provide inventory and warehouse management solutions to merchants. This SaaS tool helps traders to locate, track and manage inventories across various sales channels. EasyEcom also automates back-end functions like tracking payments from shipping and returns of inventories.

    A sum of Rs 13.35 crores was invested by IndiaMART in return for 26.01% of shares of EasyEcom. This acquisition was made through Tradezeal Online Private Limited.

    Aerchain

    Aerchain - Startup acquired by IndiaMart
    Aerchain – Startup acquired by IndiaMart

    Aerchain is a software that helps its customers with the procurement of goods and services. It was developed by Agillos E-Commerce Private Limited. Aerchain helps businesses in simplifying their Source-to-Pay (S2P) process. Its AI automates procurement and finds the right supplier with great deals and quality.

    IndiaMART acquired 26.23% of the shares in Aerchain for an investment of Rs 26 crores. This investment was made through Tradezeal, the wholly-owned subsidiary of IndiaMART.

    Busy Infotech

    Busy Infotech - Startup acquired by IndiaMart
    Busy Infotech – Startup acquired by IndiaMart

    Busy Infotech is a software platform that provides accounting services and solutions to companies. This software also offers services like GST filing, return filing, TDS, TCS, invoicing, inventory, and customer management. BUSY is a simple, easy-to-use and highly flexible tool that helps in managing the business as a whole.

    IndiaMART made a huge investment of Rs 500 crores to acquire Busy Infotech. 100% of shares of Busy Infotech were purchased by IndiaMART for the said amount thus making it a wholly-owned subsidiary of the company.

    Fleetx Technologies

    Fleetx - Startup acquired by IndiaMart
    Fleetx – Startup acquired by IndiaMart

    Fleetx is a software that helps businesses with the management of freight and fleet. All the logistical operations are digitized by this tool. This helps to ensure the safety, stability and security of both the logistics and the vehicles. Businesses and operators can also keep track of their fleet’s movements as well as the maintenance needs through Fleetx.

    IndiaMART invested Rs 91.42 crores to acquire 16.53% shares from Fleetx Technologies.

    Livekeeping

    Livekeeping - Startup acquired by IndiaMart
    Livekeeping – Startup acquired by IndiaMart

    Livekeeping is an accounting application that helps businesses to access, check, track and share information on sales, payments and other business-related activities. This software was built by Finlite Technologies Private Limited. Livekeeping can also integrate the existing on-use accounting software, like Tally, into its application. This automatically syncs the data on the user’s device and gives a real-time view of business operations.

    IndiaMART is a major shareholder in Finlite Technologies Private Limited. The company procured 51.09% of shares in Livekeeping for a sum of Rs 45.98 crores.

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    M1xchange

    M1xchange - Startup acquired by IndiaMart
    M1xchange – Startup acquired by IndiaMart

    Reserve Bank of India took up an initiative named Trade Receivables Discounting System (TReDS) to facilitate and help MSMEs. M1xchange created a platform using this initiative as a base for its operation. This startup has collaborated with various banks to help MSMEs to obtain finances with Trade Receivables.

    IndiaMART invested Rs 32.43 crores in Mynd Solutions Private Limited (M1xchange) in return for 7.70% of shares in the company.

    Bizom

    Bizom - Startup acquired by IndiaMart
    Bizom – Startup acquired by IndiaMart

    Bizom is a software company that is involved in the designing of mobile apps and websites for businesses. Their area of concentration includes businesses with distributor management and sales force & supply chain automation.

    There were two investments made by IndiaMART in Bizom for an aggregated amount of Rs 21.4 crores for 15.98% shares in the company.

    Industry Buying

    Industry Buying - Startup acquired by IndiaMart
    Industry Buying – Startup acquired by IndiaMart

    Industry Buying is involved in the online trading of industrial supplies like hand tools, abrasives, power tools, robotics, etc., This e-commerce site sells equipment from various categories and diverse sectors of business. Industry Buying is a brand developed by IB Monotaro Private Limited.

    IndiaMART has acquired 26% of Industry Buying’s share by investing Rs 104.2 crores.

    Legistify

    Legistify - Startup acquired by IndiaMart
    Legistify – Startup acquired by IndiaMart

    Legistify is a SaaS platform that helps businesses to manage and keep track of their legal workflows and activities. This online tool serves as a medium to connect people or businesses in need of legal support with lawyers across the nation. One can also track their litigation, manage notices and perform other related activities in Legistify.

    An indirect acquisition was made by IndiaMART through its subsidiary Tradezeal in Legisify. There were two investments made, one of which was made in March 2021 for Rs 1.30 crores and another in January 2022 for Rs 7.5 crores. IndiaMART holds 11.30% of shares in total in Legistify.  

    10 Times

    10 Times - Startup acquired by IndiaMart
    10 Times – Startup acquired by IndiaMart

    10 Times is an event management software that brings together professionals and people at the right place and time. Their FLOOR software program can organize and hold virtual events. They take care of everything like bringing in speakers and sponsors, recording the sessions, boosting the network with AI and many more.

    Earlier, 10 Times was a wholly-owned subsidiary of IndiaMART. But in 2020, IndiaMART sold 70% of its stakes in 10 Times and now holds it as an associate company with 30% of its share capital.

    Vyapar

    Vyapar - Startup acquired by IndiaMart
    Vyapar – Startup acquired by IndiaMart

    Vyapar is another accounting software to receive investments from IndiaMART. It offers simplified accounting solutions to small businesses and helps them with invoicing, vouchers and inventory management. Vyapar makes these processes easy, quick and simple.

    IndiaMART had already made an investment in Vyapar in 2019 that amounts to Rs 31.2 crores. Now, to develop the business further, the company made another funding of Rs 61.55 crores in this accounting startup. An aggregate of 27% of the shares is held by IndiaMART in Vyapar.

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    Shipway Technology

    Shipway - Startup acquired by IndiaMart
    Shipway – Startup acquired by IndiaMart

    Shipway is another logistical SaaS platform that was developed with the goal to automate shipping operations for small businesses. It offers a better customer experience in terms of tracking, return management, fraud detection, etc., Shipway automatically sends a delivery notification and ensures better workflow management.

    IndiaMART, through its subsidiary Tradezeal, invested Rs 18.2 crores in Shipway Technology on 28th April 2021.

    Super Procure

    Super Procure - Startup Acquired by IndiaMart
    Super Procure – Startup Acquired by IndiaMart

    Right from order placement to delivery, Super Procure digitizes every step of the shipping process. It finds the best freight source with optimum rates through transparent auction or bidding. Super Procure offers a real-time view of each and every event throughout the shipping operation. This software was developed and managed by Truckhall Private Limited.

    An indirect investment of Rs 10.4 crores was made by IndiaMART in Super Procure. The company overall holds 25.02% of shares in Truckhall Private Limited.

    Zimyo

    Zimyo - Startup Acquired by IndiaMart
    Zimyo – Startup Acquired by IndiaMart

    Zimyo is a Human Resource Management software developed by Zimyo Consulting Private Limited. This SaaS tool handles everything right from hiring new recruits to handling payroll, performance and attendance management.

    IndiaMART has invested Rs 17.01 crores in return for 10% of share capital in Zimyo.

    Tradezeal

    Tradezeal Online Pvt Ltd. is an enterprise software company that was incorporated in May 2005. It has its registered office in Central Delhi. Tradezeal offers consulting and other software publishing services to its customers. This company is a wholly-owned subsidiary of IndiaMART. A few investments and acquisitions made by IndiaMART were indirectly made through Tradezeal.

    Tolexo

    Tolexo - Startup Acquired by IndiaMart
    Tolexo – Startup Acquired by IndiaMart

    Tolexo is another wholly-owned subsidiary of IndiaMART. It is a platform that helps businesses by providing technology, payment services, customer support and other requirements for a seamless online shopping experience. This company claims to have been developing a futuristic infrastructure by combining both online and offline setups for a perfect e-commerce solution.

    HelloTrade

    Hello Trade - Startup Acquired by IndiaMart
    Hello Trade – Startup Acquired by IndiaMart

    Hello Trade is an online trading company that has been in existence for the past 14 years. IndiaMART is the parent company for Hello Trade. The founders of IndiaMART, Dinesh and Brijesh, serve on the board of this company. Hello Trade Online Pvt Ltd. is a company limited by shares and has its registered office in Delhi.

    Pay With Indiamart

    Pay With Indiamart is an online payment services company. It offers a safe and secure platform for payments along with services like buy-now-pay-later, EMIs and multiple payment options for its customers. The payments for purchases and sales through IndiaMART can be made through this online service. Pay With Indiamart is a private limited company and is a subsidiary of IndiaMART.

    Conclusion

    More than a dozen investments in less than a year clearly explain that IndiaMART was sure about investing in startups after receiving a fund of Rs 1070 crores in 2021. Right from the beginning, their investments were diverse in different sectors of business like accounting, logistics, automation, supply chain, etc., All these acquisitions by IndiaMART are sure to benefit not only the company but also the corresponding startups.

    FAQs

    When was IndiaMart founded?

    IndiaMart was founded in 1996.

    Where is IndiaMart headquarters?

    IndiaMart has its headquarters in Noida.

    What are the subsidiaries of IndiaMart?

    IndiaMart Subsidiaries include:

    • Tolexo
    • Tradezeal
    • Busy Infotech
    • 10times
    • Pay With Indiamart
    • HelloTrade

    What are the top startups acquired by IndiaMart?

    Top Startups acquired by IndiaMart are:

    • Livekeeping
    • Busy Infotech
    • RealBooks
    • EasyEcom
    • Aerchain
    • Fleetx Technologies
    • M1xchange
    • Bizom
    • Industry Buying
    • Legistify

    What is the number of employees in IndiaMart?

    There are 3,049 employees in IndiaMart.