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  • How Are D2C Brands Leveraging Social Media to Boost Digital Presence?

    First things first, the brands and companies that produce their goods on their own premises and distribute them through their own supply chains and distribution centers are called the D2C brands. This is basically an abbreviation for the term ‘Direct to Consumer’.

    These brands are flexible to operate in any given industry and they market their products through various ways such as e-commerce platforms, social media as well as retail stores.

    An example of such a brand is that of California’s Daou Vineyards and Winery which manufacture their own original wine and distribute them both offline as well online. They have their own retail stores where they sell their wines offline for the customers as well as online, through e-commerce platforms.

    Another example can be considered as that of Patanjali, the Indian origin ayurvedic brand founded by Baba Ramdev. They manufacture a wide array of their own original FMCG products which are mostly herbal and ayurvedic in nature and sell them through retail stores of their own brand, through other anonymous retail stores as well as through e-commerce platforms. This is how flexibly these brands work.

    How Do D2C Brands Use Social Media?
    Points to Remember for D2C Brands While Marketing in Social Media

    How Do D2C Brands Use Social Media?

    Given the fact that today social media is where people spend half of their day, not just D2C brands but almost every company is into social media marketing and studies have proven that it is a great place to market products.

    People from different backgrounds can find their desired products with just one click of an advertisement that might have popped up. However, D2C brands mostly comprise new businesses and startups. Thus, social media marketing/selling is the most effective and efficient option for them. Let us have a look at how these D2C brands utilize social media for their marketing.

    To Reach a Large Audience

    It is important for brands to recognize their audience group. For instance, if a brand like boAt, which deals in audio products, mainly targets the young customer group, they will have to strategize accordingly. They will have to make social media posts that attract the young generations.

    The D2C brands like boAt also endorse their brands through social media celebrities, YouTubers, models, actors, cricketers, and influencers to promote their products, who have a large follower base.

    In this case, boAt has hired the Indian cricketer Hardik Pandya and the Bollywood actress Kiara Advani as their brand ambassadors who have a huge number of followers on their Instagram profile. This way they can attract the attention of their targeted audience group.

    boAt Celebrity Endorsers
    boAt Celebrity Endorsers

    To Grow the brand

    While social media marketing, it is important to know what we want to achieve for our brand. Whether it is an increase in sales or an increase in brand recognition. Depending on how the advertisements are made, the posters are designed.

    D2C brands generally do not follow a mix of marketing techniques to uplift their branding or increase their turnover. The social media advertisements help the brands to follow a cost-saving mechanism in promoting their brand.  

    Proving Brand Authenticity

    Social media is a place where you cannot lie regarding your products. Today the consumers are well informed and in a ‘caveat venditor’ business environment, D2C brands always get an upper hand once they resort to social media marketing. People believe them.

    Brands have to be authentic about the information related to their products and this authenticity brings in a lot of customers. This is a form of confidence that the brands show and market.

    For example, the American lingerie brand ThirdLove connects with its customers by creating campaigns where they capture unfiltered and raw footage of women of all shapes from different parts of the world. This is how they break stereotypes and they make people believe what they believe i.e., to sell comfortable lingerie for everyone. This is how brands can connect to their audience through their authenticity.

    Moment Marketing

    One of the trendiest ways of the social media marketing that brands use is moment marketing. Moment marketing is the process of marketing products on the basis of taking advantage of a recent event that has earned a lot of attention. One of the great examples of this is the topical advertisement strategy of Amul. They make their ads on the basis of trending topics that are mostly in limelight.

    Amul Moment Marketing
    Amul Moment Marketing

    Customer Feedbacks

    There are many D2C brands that approach customers to share their experience with their products and put that up on their social media feed so that new customers and buyers can have an idea about the product and its quality. This is a common practice in social media marketing.

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    Points D2C Brands Should Remember While Marketing on Social Media

    The Volatility Factor

    The D2C brands that utilize social media for their marketing are very much aware of the fact that social media is a very volatile place and the trends change every now and then. What is trending today might not be trending tomorrow and the strategies have to be changed accordingly.

    Also, it is important to note that the same strategy would not work for every brand. Different brands with different product backgrounds need to incorporate varying strategies to stand out from the others.

    Social Media Criticism

    Social media is an independent platform where people express their thoughts independently and without any fear. Therefore, any wrong step from any brand would make itself vulnerable to the audience and might receive a lot of criticism.

    For example, the American fashion biggie H&M received a strong backlash in early 2018 when they featured an African American young boy in a green sweatshirt and captioned it as the “coolest monkey in the jungle”.  The brand had to immediately take the post off and had to apologize to the audience since this was extremely offensive and racial.

    Cultural Factor

    The brands should be aware of the social factors before they market something related to cultural values. For example, Mcdonald’s once had created a campaign during the Halloween captioned “Sundae Bloody Sundae” and had received some criticism on Twitter and had to put it down.

    This was originally related to a massacre in 1972 when some British soldiers brutally killed some of the unarmed Irish protestors. The original slogan “Bloody Sunday” relates to this massacre.

    Therefore, the brands should be aware of what they are conveying to the masses.

    Connection Factor

    It is not important that the campaigns have to be polished and beautifully aesthetic always. Sometimes calling out ugly truths and touching the dirt around the world can also form a connection with the young and rebellious generations.

    For example, Ugly is a brand that often calls out stuff that is going wrong around the world through its social media advertisements. This way they make a stand for themselves as well as for what they believe in. This makes the young audience connect to the brand and its ideology.

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    FAQs

    How are d2c brands using social media to increase their digital presence?

    D2C brands are using social media to grow their brand, prove their brand authenticity and leverage moment marketing.

    What are some social commerce strategies for D2C brands?

    Generate buzz around your product, hire content creators, provide social proof, and create more short-form videos.

  • 5 Possible Causes of Inflation & Its Consequences

    “Inflation”, you might have read or heard this word often in the Economic section of a newspaper or a news channel.

    Inflation is one of the metrics to measure a country’s economy. It is a measure of the rate of increase in the pricing of goods and services.

    Let’s say, in 2021, a kg of Apple was ₹100. In 2022, the price went up to ₹120. So, that would mean inflation of 20%.

    In calculating a country’s inflation, many products and services such as housing, food, transportation, clothing, medical, and others are taken into consideration. Next, the prices of these products and services are taken into a group and the rate is calculated in percentage, keeping that year as a base year.

    As the inflation rate increases, the cost of living will also increase. However, the average income remains constant.

    This way, the majority of the country’s citizens may find it hard to balance the cost of living leading to a financial crisis.

    So, what can be the possible causes of inflation? This article lists various causes of inflation and the consequences of worst-hit inflation.

    Inflation can be caused because of various reasons with demand-pull and cost-push inflation being the most common. Besides this, a country’s economy can also be shocked due to various factors as discussed below:

    1. Demand-Pull Effect
    2. Cost-Push Inflation
    3. Devaluation of Currency
    4. Increase in Money Supply
    5. Wage Push Inflation

    1. Demand-Pull Effect

    As the name suggests, this effect is associated with the growing demand for goods and services. demand-pull inflation may occur when the demand is higher than the economy’s ability to meet those demands.

    With increasing demand, the prices may rise and the consumers will have to purchase at those prices causing disbalance in the economy.

    Take an example of a music concert. If the number of seats is less and the demand is high, the ticket prices would eventually be increased and sold to the ones who can pay for them.  

    Demand-pull inflation usually happens in a growing economy and is not always a negative sign. In fact, the Federal Reserve suggests that inflation of 2%-3% is considered healthy for the economy.

    2. Cost-Push Inflation

    This is one of the most common reasons for inflation and increasing prices. When the cost of manufacturing or raw materials increases, the companies will increase the product prices to meet the profits. This increases the burden on the consumers as the prices are controlled by the companies or the industry.

    Cost-push inflation may happen if the government has increased the taxes on certain materials or the new laws have made imports or exports expensive.

    The other possible reason could be the increase in taxes. If the government has hiked certain taxes that may affect the corporations, they are likely going to increase the pricing to meet the production costs.

    Inflation Rate in India
    Inflation Rate in India

    3. Devaluation of Currency

    Devaluation is defined as the lowering of a currency’s value, which then reduces the currency exchange rates. Devaluation affects inflation indirectly.

    When the currency value lowers, the export rate becomes cheaper resulting in increasing exports to the foreign countries. Further, the import rate increases and the devalued country results in increased imported products.  

    As a result, the citizens turn toward domestic products, increasing the demand. When the demand surpasses the production, the cost increases, resulting in the demand-pull effect.

    The recent economic crisis in Sri Lanka with an inflation rate of 17.5% is attributed to the devaluation of its currency.

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    4. Increase in Money Supply

    An increase in the circulation of currency can be one of the major causes of inflation. Printing or circulating excessive money is never a solution to support the falling economy.

    Printing more notes, cash, or coins that country’s economic growth is only going to devalue the currency and bring it down.

    The lower the costs of export, the higher will be the dollars and foreign buyers.

    Again, this results in demand-pull inflation increasing the costs of production. This, in turn, puts financial pressure on the citizens of the country resulting in higher prices and increased inflation.

    One such example is Zimbabwe’s increased money supply in 2008.  The country was already in debt when its government decided to increase the money supply.

    Due to the increased circulation of currency, the demand skyrocketed resulting in a shortage of supplies. As a result, the cost of production increased and the suppliers had to raise the prices.

    The government then tried to control the prices of basic goods, but this cost was much lower than the cost of production. And, the supplier wasn’t left with many production units.

    In 2008, the country’s inflation rate reached a shocking 231,150,888.87% causing hyperinflation.

    5. Wage Push Inflation

    An increase in the average wages of the workers or employees can be a contributing factor to inflation.

    Higher wages and the increased cost of production are tied in a circular loop. If the rise in wages is high, the companies will have to increase the costs of production or adjust to the lower profitability. This is a case of cost-push inflation. Now, if the wages are increased, the companies may cut off the employees and this will only increase unemployment.

    That said, the general rise of wages to keep up with the increasing inflation will have put less pressure on the economy.

    What are the consequences of Inflation?

    As inflation continues to grow, it may affect your cost of living, investments as well as future retirement plans.

    The increasing prices may reduce the consumer’s purchasing power cutting off the costs of living. In worst-hit inflation, the citizens may even fail to meet the basic necessities.

    This would result in lower profits, higher layoffs, and an increased rate of unemployment. To combat this, the countries may seek loans from the World Bank, IMF, and other financial organizations.

    Further, the growing economies may lend loans to the countries facing hyperinflation with higher interest rates. This may lead to higher debts and worsened inflation.

    Conclusion

    Inflation can make or break a country’s economic growth. Optimal inflation of 2%-3% is considered positive whereas the inflation rate of 50% or above in a month can result in hyperinflation.

    The above-mentioned causes of inflation should be regularly checked by the government and the financial institutions in the nation. The balance between demand-pull and cost-push would bring stability to inflation.

    FAQs

    What are the 5 causes of inflation?

    Demand-Pull Effect, Cost-Push Inflation, Devaluation of Currency, Increase in Money Supply, and Wage Push Inflation are the 5 causes of inflation.

    What are the main causes of inflation in developing countries?

    Government spending, money supply growth, world oil prices, and the nominal effective exchange rate are the main causes of inflation in developing countries.

  • How to Start a Cab Business With Uber & Ola in 2022?

    Knowing your potential is not enough unless you act on it. You have always known you could be an entrepreneur but hesitated, doubted your capabilities?. Do not, because India has entered the age of free enterprise, private businesses if you have not already noticed.

    World Bank has predicted 11+% GDP growth rate for India in Year 2021-22 far higher than any major world economy. Is it possible without the start-ups/entrepreneurial spirit? No, it is not. So why not dismiss your fears and be a part of India’s growth story.

    Have you been dreaming to get into transport/cab business. This write-up covers everything you need to know.

    Ola & UBER are two mega multi-national transportation companies of the world that though provide public transport but give the benefits & feel of a private transport to its commuters. That was the main motivation for people to choose their services and they succeeded in meeting their customers basic needs – Quick, cheap, ease & round-the-clock hassle free service that was.

    Business Model of Ola and Uber
    How to Start a Business with Uber?
    How to Start a Business with Ola?
    Things to Consider Before Starting business with Ola or Uber

    Business Model of Ola and Uber

    The fundamental business model of these cab aggregators is simple. That is connecting commuters (customers) seeking on-demand cabs with the company’s driver-partners through a company owned mobile app.

    The company earns its revenue by way of commission or fees levied on each ride hailed. (Both these taxi services can be booked through their respective websites too.). So in how many ways can one do business with UBER and Ola. In addition, what is the process from start to finish. Let us find out.

    How to Start a Business with Uber?

    There are three Ways to Earn With Uber Drive Business:

    Driver cum owner

    You have a car, are willing to attach it with Uber and you also drive your own car.

    Commercial driver under partner

    You do not own the car but wish to drive under the Uber platform. You get to drive a vehicle owned by an Uber non-driving partner.

    Note: You can even choose to drive a commercial auto-rickshaw or motorbike/scooter if that service is available in your city.

    Non-driving partner

    You own the car, attach it with the Uber platform without self-driving any but have to manage at least one driver.

    There you go. Choose any of the three depending upon your resources and earning needs.

    Step-by-Step Process

    Step 1. Sign up on the Uber platform through its website, by entering your basic details like name, phone no, email, city.

    Step 2. If you choose first or third option from above, you’ll land up on this page

    If you choose the second option, you’ll land up on this page

    Step 3. Now set up your account as directed i.e. by submitting all of the above document files online. If you do not have them online, click a picture from your mobile or scan it using a cam-scanner app and upload. You can upload all the docs in the same manner. It is much easier & faster than submitting hard copies by queuing up in the office.

    Step 4. To Activate your account, Bring your car to a local green light hub. These hubs are locations in a city where you must bring your car for inspection and other things. Requirements vary by city, so sign up to know.

    Step 5. Once your account is set up, you can look up all the necessary information you need to know about doing business with Uber. You can even get help by contacting their phone support number.

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    How to Start a Business with Ola?

    Number of Ola Driver-Partners in India
    Number of Ola Driver-Partners in India

    Three ways you can do business with Ola:

    Partner with a Car

    You have a car that you want to attach with Ola platform. You also drive your own car.

    Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours. Additionally, be ready with these basic documents.

    Benefits of this plan are:

    • Choose your own working hours
    • Choose from 100 cities to work in
    • Daily payments 365 days a year
    • Get a booking on your way home
    • 24/7 helpline for support

    Lease a Car

    You know driving and need a car to drive. Ola provides you with a car without you having to worry about maintenance and insurance. Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours.

    Following documents are all you require to begin driving independently with Ola.

    Other benefits you will derive with this plan:

    • Get a car at zero risk
    • Free accidental insurance of 2 lakhs
    • Zero maintenance cost
    • Drive a new car of your choice
    • Two paid holidays each month
    • 24/7 helpline for your support

    Note: If you are an auto driver, you can also attach your auto by submitting the documents, downloading the app and start to drive with Ola.

    Become a fleet operator

    You own a fleet of cars and you want to attach it with Ola. You just need to track & control your fleet through specialised app.

    Register yourself in less than a minute by entering your name, phone no. and your city. Ola team will get in touch with you within 24 hours.

    Following basic documents are required. These are also the exact same documents you will need under option one i.e. to become a ‘partner with a car’.

    Benefits under this scheme:

    • Get detailed reports of total earnings
    • Monitor driver logins and other trip details
    • Live tracking of all your drivers and cars
    • Get alerts like payments, logouts, etc.
    • Check your fleet’s performance anytime
    • Receive 24/7 phone support

    Sure you will have further queries like ‘registration charge, initial payment if any to lease a car or two drivers for a single car’ etc. For this, you just have to visit the Ola Partner Portal.

    Note: You can also attach your Rickshaw or Bike with Ola. To know more, visit the above web page & send your enquiry through a quick action tab.

    Things to Consider Before Starting business with Ola or Uber

    There is no definite answer but there is an answer definitely that can help you decide whether to do business with either/both of them or not. Here are two Factors to consider.

    Profitability

    You will surely get a ‘fare’ share of the rent but will you also get a ‘fair’ share? Is it profitable to attach car with Ola or Uber? To find an answer to this, you need to know the cost structure of both companies. Here’s the cost break-up if you rent a car:

    According to the source site, you have to work 3-4 hours just to break even i.e. to earn enough to not make a loss. Therefore, in order to make any profit, you will need to work more than 3 hours a day.

    And what if you attach your own car. You already have all the cost & pricing details, so just pick up a pen-paper and calculate your likely earnings, deducting all the costs.

    This is a very crude analysis, which you can take as a starting point. However, it can certainly help you build a business/earning plan that suits your specific requirements.

    Ease of operation & technological superiority

    These two factors directly add to your job satisfaction. Consider each carefully. App features-wise & its daily payment feature make Ola look superior to Uber. Even though some may contest that Uber is cheaper in general.

    However, according to user experiences, Ola & Uber fare differently in different cities. Hence, a ground study & research is the best approach before you decide to choose one of the two.

    Conclusion

    Both Ola & Uber have ambitious plans for the future. While Uber has a vision of becoming the top urban mobility platform, Ola is striving toward building mobility for a billion people. Whoa! Why dream small, right!

    FAQs

    Can I do business with Ola & Uber both?

    Yes, you can do Cab business with both Ola and Uber.

    Are there fixed work hours or timings for Cab drivers in Ola and Uber?

    No, there is no fixed time or hours of business with either Ola or Uber. You can choose when & how much you want to work.

    What are future service offerings of Ola & Uber?

    For Uber few of the future business offerings could be electric scooters, bike-sharing & autonomous (driver-less) vehicles. Apart from its wide range of cab booking services, Ola plans to launch its own line of electric scooters via its ‘Ola electric mobility’ subsidiary.

    Is putting the car in Ola profitable?

    You can easily profit over Rs. 15,000 a month by giving car to Ola.

    What percentage does Ola/uber take?

    Both Ola and Uber take 25–40% of the amount as their commission.

    How profitable is Uber business for drivers?

    A driver can earn up to 35/40k a week.

  • Gojek Marketing Strategies – How It Succeeded to Target Market in Indonesia?

    It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food & shopping, Business, Daily needs and Entertainment (Booking Tickets).

    Gojek is an Indonesia-based SuperApp which originated its operation in 2010 by Nadiem Makraim, Kevin Aluwi and Michaelangelo Moran with an idea of transport service, where 20 motorbikers joined the crew of Gojek.

    Within the subsequent 2 years, the company intensified its services to the next level and launched Gojek App in 2015 with nearly 30 million downloads. In 2017, Gojek succeeded to get 17th rank and made the first South-East Asia company appear in the list of ‘Forbes’s 50 companies that changed the world’.

    Apart from that, the company gained national attention in receiving- Best Indonesia Mobile Application 2015 and Best Startup, in 2017 the company received Indonesia’s Most Admired CEO and Most Creative in Solving Economic Challenges 2017. Later In 2019,  It received BrandZ Top 15 Most Valuable Indonesian Brands.

    The company obtained its heyday by starting a call centre for transportation services named- Goride, GoCar, Gobox and more in Indonesia and now became an on-demand multi-service platform in seven Cosmo political countries- Vietnam, India, Singapore, Indonesia, Philippines, Malaysia and Thailand.

    Key Marketing Strategies of Gojek
    Segmenting, Targeting, and Positioning Strategy of Gojek
    Gojek Prominent Marketing Campaign
    Gojek Marketing Strategy in Covid 19

    Key Marketing Strategies of Gojek

    Gojek Logo
    Gojek Logo

    Gojek marketing strategy includes the following strategies:

    Product Strategy

    Vikrama Dhiman, head of Product, Gojek interviewed about the progress of an on-demand company- Gojek with the help of Product strategy. As said, Every business exists for a reason- Profit, which is merited only when the business renders products & services to people.

    Hereby, Gojek implemented a product strategy in the right way- Releasing product at the time of high demand, ameliorate the product’s features in order to compete in the market, track user flow & design the product according to their preferences.

    Besides, Gojek highly underscores on developing technical specifications as the company relies 90 percent on the online platform for its services, especially during this ongoing pandemic.

    Pricing Strategy

    Business should be very chary in pricing the product & services in order to survive in the market. If the company plans to lower its price in the services which will reflect augmenting in customers but challenging to accomplish the purpose of business- Profit.

    On the other hand, pricing the products higher brings fewer customers and ultimately leads to no services and profit. Gojek repudiated the price war in their business, as they have lost a hefty amount of funds to establish stable finances. Since its incorporation, Gojek initiates its services at an affordable price especially in GoRide and sometimes renders service without expecting any returns.

    Distribution Strategy

    Gojek burgeoned its distribution channel in more than 167 cities in Indonesia. The company has become a pioneer of omnichannel applications that connects customers to access various products & services via the online and offline platform. Moreover, the company implemented omnichannel by setting up offline booths, drop-offs sites in the supermarkets, collaboration with other e-commerce and availability to order from Gojek websites.

    Promotion Strategy

    Producing and selling the products is a predicament task for a business, for that they should be cognizant about the upcoming product to the targeted audiences, notably, promoting is the only way to entice customers as well as make them acquire the products.

    Promotion subsumes- advertising, sale promotion, selling, direct marketing and publicity. Therefore, Gojek created brand awareness by customizing & personalising the products and services, Providing bolsters to other brands to build an affiliate relationship, social sharing to attract netizens, and improving products & services by analysing feedback.

    Social media strategy

    Gojek on Instagram
    Gojek on Instagram

    Gojek has indeed been active in all social media by managing and creating content related to daily posts and the proclaiming of larger campaigns. They are involved in various online events by utilizing current trends of the digital world.

    Furthermore, the company constantly observes & tracks new social media tools, engage with other brands ambassadors, gathering insights that will hype the content and brainstorming the targeted audience to persuade them to make a purchase.

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    Segmenting, Targeting, and Positioning Strategy of Gojek

    Monthly Active Users of Gojek
    Monthly Active Users of Gojek

    Gokej always aims to set their geographical segmentation in the most populated urban areas to entice potential customers, for example in islands of Java, Bali etc. Additionally, the company set up various offline shops for multiple needs and varied retailers & service providers engaged at each shop.

    Gojek targets citizens who have the potential to earn Gojek services, mostly they attenuate on urban people as they seek transport, shopping services, payment services and so on.

    Gojek Positioning helped the company to grow even more high heights, by developing essential products for particular segments. For instance, the company currently operates in seven countries, and they attenuate more transport services in Indonesia.

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    Gojek Prominent Marketing Campaign

    There is always space for improvement and Gojek is making sure that they are filled properly. And the only and important way to get to know the issues is by directly getting suggestions from the customers.

    The company’s current campaign took place in Singapore, their first international campaign was a huge success and the people loved their idea of creating frictionless rides. During their campaign, the company has also revealed the logo of their new brand through a visual conceit of a city.

    Gojek Marketing Strategy in Covid 19

    Gojek’s 3 step strategies have come into use in recent times. And has been helpful for the people and partners during the enforcement of PSBB in Jakarta until April 23, 2020.

    Their first step is they have broadened the service for food, staples and other daily urgencies. They are delivering food to an utmost distance of 25Km.

    Secondly, they are providing services to the “COVID-19 prevention points” also, to help the people who have to travel for work or other important things.

    The final one is to help the micro, small, and medium enterprises (MSMEs) to reap during these pandemics.

    FAQs

    Who is the founder of Gojek?

    Nadiem Makraim, Kevin Aluwi, and Michaelangelo Moran founded Gojek in 2010.

    What is the revenue of Gojek?

    The estimated annual revenue of Gojek is $1 billion.

    Which is the parent company of Gojek?

    GoTo is the Gojek’s parent organization.

    Where is Gojek headquarters?

    Gojek is headquartered in Jakarta, Indonesia.

    What services does Gojek offer?

    Gojek offers services like:

    • Transport
    • Payments
    • Food delivery
    • Logistics

    What is the target market of Gojek?

    Gojek target market includes people of the age group –18 to 34 years old.

  • 27 Unknown & Interesting Facts About Luxury Brand Gucci

    Gucci is one of the top brands in the world. It is an Italian brand. Gucci is popular for their designs in the fashion industry. Most of their designs are both timeless and innovative. They created so many social media trends by making revolutionary designs. This brand can turn the fashion industry upside down. There are so many unknown facts about Gucci.

    Gucci brand is currently owned by Kering Group. It is a French luxury group. In 2019, the brand generated annual revenue of €9.63 billion. Gucci has 33rd rank in the list of best global brands in 2019 prepared by Interbrand. They have ranked among in the list of top valuable brands prepared in each and every year since 2000.

    Gucci is the favorite brand of many models, bloggers, and fashion influencers. The trends and their revolutionary designs attract fashion enthusiasts. Also, they are considered one of the most valuable brands in the world. It has a brand value of approximately $17.63 billion in 2020.

    History of Gucci
    Interesting Facts about Gucci
    How is Gucci Performing Today?

    Gucci Pronunciation

    History of Gucci

    Guccio Gucci | Founder, Gucci

    In 1921, Guccio Gucci founded the brand. He was a fashion designer and an Italian-British businessman. Their first products were luxurious handbags and leather goods. Guccio Gucci’s designs were inspired by equestrian sports. After 1953, the brand got popular. They didn’t introduce a clothing line until 1970. After that, they released fragrances.

    The brand faced a setback due to disagreements within the Guccio Gucci’s family in the 1980s. In the 1990s, the creations of a designer named Tom Ford have shaped the character of the brand. Gucci became a coveted luxury brand under his creativity. His dandy style designing and daring cuts conquered the fashion industry. Gucci brand is part of the Kering group since 2004.

    In 2015, Alessandro Michele appointed as creative director of the Gucci brand. The brand’s image changed through him. His designs were shriller and androgynous. Eccentric patterns and intense colors became part of their new collections. In 2015, Alessandro won the International Fashion Designer of the Year award. The current CEO of the brand is Marco Bizzari. Now Gucci has a unique brand identity.

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    Interesting Facts about Gucci

    Some interesting and unknown facts about Gucci are given below.

    1. Gucci started his company in Italy, a country popular for its fashion. But that style was inspired by people living in England.

    2. The first products manufactured by the company were leather luggage items such as briefcases and handbags. They are still some of the most popular items of the brand.

    3. The popular double G logo refers to Guccio Gucci.

    4. Gucci was an elevator operator in the swanky Savoy Hotel situated in London. At that time, he met celebrities such as Marilyn Monroe and Winston Churchill. He inspired by their accessories and decided to start his own brand.

    5. In the 1940s, Benito Mussolini was the prime minister of Italy. At that time, it was difficult to acquire leather. So, Gucci used silk to make products.

    6. Many celebrities are fans of the Gucci brand. Once, the famous American rapper named “2 Chainz” said, ‘When I die, bury me inside the Gucci store.’

    7. The first items manufactured by Gucci include detachable leather bags for saddles. The keen horsemen from Italy bought that item.

    8. The horsebit logo was first seen in the 1950s. It is still a key part of the brand.

    9. The brand name firstly appeared on saddlebags before he started to use it in other products such as briefcases and jewelry.

    10. The brand was managed by Guccio Gucci until his death in the year 1953.

    11. His 3 sons named Aldo Gucci, Vasco Gucci, and Rodolfo Gucci took over the business after the death of Guccio Gucci. They promoted the products of the brand through Hollywood celebrities.

    12. The famous English-American actress named Elizabeth Taylor had used the Gucci hobo bag.

    13. Princess of Monaco named Grace Kelly made a special request to print “Flora” on scarves. That was the print that first appeared on scarves. One of Guccio’s sons named Rudolph Gucci designed that Scarf.

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    14. The GG logo was designed in 1960. It was created to honor Guccio Gucci after his death.

    15. In the 1980s, scandalous stories about the Gucci family appeared in the press. Because of this, Gucci went bankrupt.

    16. In 1994, Tom Ford was appointed as Creative Director of the Gucci brand in an effort to make some qualitative changes.

    17. The sales were increased by 90%  within 5 years after the appointment of Tom Ford. He was the largest shareholder of the company at one point.

    18. The company has launched a new product named “Genius Jeans”. It broke the Guinness World Record for the most expensive pair of jeans in the world. The jeans had a value of $ 3,134 in 1998.

    19. Many top designers work with Gucci, including Stella McCartney and Alexander McQueen.

    20. The company made a partnership with UNICEF in 2005. They decided to donate a percentage of all profits to the organization, for helping children to get clean water and better education in 3rd-world countries.

    21. The bamboo shopper is one of the items of Gucci. Once, the company faced problems with the availability of leather. So designers used other materials such as bamboo to make products.

    22. The company conducted its first runway show in Florence, 60 years after its founding company.

    23. They improved and redesigned so many items. Flora scarf is an example. In 2015, they reinvented the Flora scarf for the Cruise Collection.

    24. In 2004, Tom Ford left the company to start his own brand. Then in 2006, Frida Giannini was appointed as Creative Director of the company.

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    25. Alessandro Michele was appointed as the Creative Director of the company in 2015. After that, the sales increased by 12%. Also, Gucci has gained more prominence at world-class events such as Milan Fashion Week.

    26. The Gucci brand hosted a fashion show at Westminster Abbey, London in 2017. Gucci became the first brand that hosted a fashion show at Westminster Abbey.

    27. Gucci founded a global campaign named Chime for Change. They have successfully funded over 200 projects. The aim of the Chime of Change project is to empower women and young girls.

    How is Gucci Performing Today?

    Brand value of Gucci from 2010 to 2019

    The Covid-19 pandemic heavily impacted the operations of the company in 2020. According to the first-quarter report of Kering, Gucci faced a setback due to widespread store closures and decreased consumer spending across the globe. The company got a good start in January before the Covid-19 started to spread. Kering Group has revenue of $3.476 billion in the 1st three months of 2020. In 2021, the Gucci brand was valued at approximately $15.6 billion.

    It was 16.4% less than compared to the same quarter in the last year. Italian leather is handmade, expensive, and durable. The Gucci brand has upheld this model for decades. They make products of the highest quality. Also, the reputation of their products is solid.

    Gucci is one of the oldest and most popular Italian fashion brands in operation today. Similar to many historic fashion houses, the brand in its early days started out as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper-classes, as well as equestrian equipment. They are most popular for the designs in the fashion industry. They created so many social media trends by making revolutionary designs. Are you a Gucci lover? Do you own a Gucci item? They are indeed stylish and attractive to have in your closet.  

    Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

    FAQs

    Why its Products are so Expensive?

    There are many factors such as manufacturing, designs, and marketing that make GUCCI a Costlier product in the world. Gucci is a top-class designer who obtains high-quality raw materials and uses high production methods. Gucci employs the talent of the top fashion designer in the world.

    Who is the founder of Gucci brand?

    Gucci, the Italian brand was founded by Guccio Gucci.

    What is Gucci’s first name?

    Gucci’s full name is Guccio Giovanbattista Giacinto Dario Maria Gucci. He was an Italian businessman and fashion designer.

    What is Gucci famous for?

    Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer. Popular Gucci products include:

    • Belts
    • Handbags
    • Footwear
    • Makeup
    • Fragrances

    When was Gucci founded?

    Gucci was founded in Italy in 1921.

    What is Gucci’s marketing strategy?

    Their prestigious pricing makes the product act as a status symbol. Even in other products, Gucci follows premium pricing. Gucci’s customers are not affected by this because they get high-quality products. Gucci tries to offer discounts from time to time to enhance sales and keep their loyal customers happy.

  • The Impact of COVID-19 on the Event Industry

    Covid-19 completely changed our lives and our entire pespective in a span of two years. We never thought that we will be confined in our own homes for months, events will be held virtually and mask and sanitizers will be our best friends.

    Most weddings, music launches, concerts, office functions, or themed birthday parties these days are not simple events anymore with the sword of Covid-19 hanging on our heads. However, there needs the intervention of a specific type of services for an event to get successful, they collectively known as event management.

    Duties of event management cover selection and reservation of venues, coordinating with merchants, planning for transportation and parking facilities, responsibility for compliance with health and safety standards, crisis and situation management of the event, creating a security strategy, and controlling the entire event. All this comes under event industry sector.

    Coronavirus pandemic has hit many sectors across the world. Aviation, Hospitality, Event Industry, and others are some of the worst-hit sectors due to lockdowns and travel constraints. As countries around the world start to reopen their economy, the events industry appears to have drawn the least attention.

    It is no secret that corporate events such as conferences and trade shows are very often bundled up with crowd gatherings, which have been proved to expedite Covid-19 viruses.

    Hence, events are usually part of the ultimate phase of reopening. In India, this sector accounts for the employment of 10 million people who have been directly harmed due to the crisis.
    The event industry is looking forward to some relief as the Government has bnow allowed people to hold events just like before. In this article, we will talk about the situation of Indian event industry post-lockdown.

    Impact Across Sectors
    How the Event Industry Is Adapting COVID-19 Period?

    Impact Across Sectors

    Business

    All business meetings, Annual General Meetings, associate meets, product launches, tech, and non-tech colloquia, seminars, and association meets are Business Events. The impact of the cancellation of business events is significantly strong. The events that were scheduled for the end of the year have now postponed to 2021 and 2022.

    Exhibitions and Trade Fairs

    Exhibitions and trade fairs account for up to 60,000 events in leading eleven countries. These events witness a large gathering of customers and marketers across all areas and provide huge business venues and convention centers.

    Sports, Entertainment, And Tourism

    Events organized to support tourism and regional business have called off their current year’s editions, and the most recent example of which is the Expo 2020, Dubai, originally scheduled in October 2020.
    The sector also observed the cancellation of the Tokyo Olympics and other events like IPL nationally, who canceled their 2020 edition and was held in 2021 instead.

    Social Events

    Government norms will now regulate religious gatherings, weddings, parties, festive gatherings, and many more. There is an obligatory requirement of multiple approvals involving paperwork, hence leading to a restricted version of the originally planned event.

    • Approximately 52.91% of companies occurred 90% of their business being canceled between March-July 2020.
    • 107 firms suffered from an income loss of up to INR 1 crore.
    • About 7 companies visualize a 50%-80% reduction in their current workforce and 35 between 25%-50%.
    • The working capital/loan expected to keep floating for the next 6 months is around 2-5 Crore for 39 companies and 1-2 Crore for 118 companies.
    • About 97 companies need to raise capital or debt from organizations or shareholders, banks, AND OTHERS.
    Segmentation of Events

    How the Event Industry Is Adapting COVID-19 Period?

    Advanced technology is playing a crucial role in the event industry sector. Modern hours require unmatched solutions, and here are a few ways in which the event industry is driving home the new normal.

    Virtual Events

    The multiple technological disruptions have facilitated the seamless online conduction of events, seminars, conferences, meetings, and gatherings involving a considerable number of participants. There are several platforms used for hosting such activities, which offer features such as-live as well as pre-recorded content, simultaneous running of varied breakout sessions, space for sponsors to showcase their products and services to others. Moreover, the ability to access the information later, even though the event is over serves to be a great joy for the audience. Additionally, the user interface of these events is so influential that it renders the viewer with a realistic experience.

    Increased Personalisation

    On being asked, many individuals stated that they could not enjoy to the fullest as they felt disconnected by the overpopulation of the venue.
    The events which are being organized in the corona times successfully overcome all these flaws by providing consumers the opportunity to enjoy the show from the comfort of their homes. Also, multiple examples are noted where the artists accepted the requests made by the viewers.

    Global Presence

    Eventually, the most significant change that the new normal brought is the re-establishment of the world as a global village. Virtual events are a sigh of relief as they emerge winners against geographical barriers. As a result of this shift, individuals across the world can experience the performance of their favorite artists.

    Modern Advertising Techniques

    The current times have noted the rise of advertising methods that are greatly consumer-centric, dynamic, and pleasant. With consumers being bound to homes, their usage of social media has increased. In this trend, various organizations are resorting to their online platforms to generate awareness, drive traffic, promote upcoming virtual events with enhancing viewer participation.

    Improved Physical Experiences

    With the event industry knocking at the door of a complete restart and the absence of a vaccine, organizers oblige to pay maximum attention to customer safety. People are forced to see a rise in terms of hygiene, be it at the venue or in terms of the deliveries happening for these events. In the post-pandemic, only those will succeed who can make their audience feel safe. This can be achieved through active communication channels and enabling the customers with a choice of easy cancellation of bookings.

    Conclusion

    The event industry suffered a big blow because of the Coronavirus Pandemic. Although, with the new normal being established and the situation coming back to its previous form, with time it will surely increase its growth in the country like it has been doing all these years.

    FAQs

    How big is the event industry in India?

    The revenue of the Indian event industry is said to be over 100 billion Indian rupees in 2021.

    Is the event industry growing in India?

    The event industry is growing at a rate of 16% CAGR.

    What are the three types of events?

    Three types of events are:

    • Private
    • Corporate
    • Charity

  • The Current Insights and Challenges Faced by OYO Rooms

    Back in 2013, a college dropout spotted the untouched opportunity in organizing India’s budget hotels while travelling through the country. His startup has reached up to 3.5x growth in revenue when it was valued at 10 Billion dollars in October 2019.

    It’s easy to guess that OYO Rooms, a thriving venture by a young entrepreneur Ritesh Agarwal, is being spoken about.

    The funding marks OYO’s presence as India’s most successful unicorn. OYO has successfully raised a whopping $4.1B, as of August 20, 2021. The company has marked its footprints beyond India—in China, Malaysia, Nepal, and the UK. Here’s an insight into Oyo Rooms subsidiaries, growth and the challenges faced by Oyo.

    Oyo Rooms – Latest News
    Oyo Rooms – Growth, Expansion and Valuation
    Oyo Rooms Subsidiaries
    Oyo Rooms – Funding
    Challenges Faced by Oyo Rooms

    Oyo Rooms – Growth, Expansion and Valuation

    Ritesh Agarwal
    Ritesh Agarwal, Founder

    In 2012, Ritesh Agarwal launched Oravel Stays to enable the listing and booking of budget accommodations. After months of research and experiencing various bed and breakfast homes, guest houses, and small hotels across India, he pivoted Oravel to OYO in  May 2013.

    OYO partners with hotels to offer world-class guest experiences across cities. Shortly after launching Oravel Stays, Ritesh Agarwal received a grant worth $100,000 as part of the Thiel Fellowship from Peter Thiel, which greatly contributed to shaping his startup.

    OYO Rooms currently houses 17,000 employees globally, of which approximately 8000 are in India and South Asia. OYO Hotels & Homes is now recognized as a full-fledged hotel chain that leases and franchises assets.

    Over a span of six years, the startup expanded globally with thousands of hotels, vacation homes, and millions of rooms in hundreds of cities in India, Malaysia, UAE, Nepal, Brazil, Mexico, UK, Philippines, Japan, Saudi Arabia, Sri Lanka, Indonesia, Vietnam, the United States and more. It is even valued higher than the renowned  Taj group of hotels and Oberoi hotel chain.

    As per the DRHP filed by the company recently, the total income of OYO, which stood at Rs 13,413.26 crore in the previous FY20 fell by nearly 70% in FY21, standing currently at Rs 4,157.38 crore. All of these can be pointed out as the adverse effects of the pandemic, which restricted the Indians largely to their homes. However, it is important here to note that the company saw a massive 70% contraction in losses though.

    The losses of Oyo became as less as Rs 3,943.8 crore in FY21 when compared to the loss of Rs 13,122.77 crore in FY20. This is due to the reason of the huge fall in the expenses of the company, which was recorded at Rs 22,800.12 crore in FY20 and came down to Rs 6,936.07 crore. The company’s expenses on employee benefits also drastically declined by 63% to Rs 1,742.12 crore in FY21, from Rs 4,765.28 crore in FY20 because of numerous layoffs.

    The business that undoubtedly bore a considerable amount of the brunt of the pandemic is looking to rise again after the lockdown relaxation this year 2021. Oyo took its first step towards growth by raising funding from the American software giant, Microsoft, as part of strategic investment.

    Along with Microsoft, Oyo has a set of other strategic investors, which includes Chinese ride aggregators Didi Chuxing; South-East Asian ride-hailing giant, Grab and Airbnb, American online marketplace for lodging, tourism, and homestays.

    The total valuation of OYO is $9.6 Bn, as of August 20, 2021, after the company raised $5 Mn from Microsoft.

    Oyo Rooms Subsidiaries

    Oyo Rooms have acquired 8 companies to date. Denmark-based data science firm, Danamica was the last company that was acquired by OYO on September 2, 2019, at $10M, after which Oyo acquired Direct Booker on May 9, 2022. The Croatia-based hospitality service provider has more than 3200 homes with it and has serviced 2 mn+ customers so far. The acquisition of the Nikola Grubelic and Nino Dubretic-founded company is expected to strengthen Oyo’s presence in Europe, especially in Croatia.

    Acquired Date Amount
    Direct Booker May 9, 2022 –
    Danamica Sep 2, 2019 $10M
    Leisure Group May 1, 2019 $415M
    Qianyu Islands March 26, 2019 –
    Innov8 Coworking March 15, 2019 $30M
    Weddingz Aug 13, 2018 –
    AblePlus Solutions Pvt. Ltd. July 10, 2018 –
    Novascotia Boutique Homes March 18, 2018 –

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    Oyo Rooms – Funding

    Oyo has raised a funding of $3.1B in total, as of January 13, 2022. The company raised $29.72Mn in funding on January 13, 2022. Oyo previously raised an undisclosed debt financing round on December 16, 2021. The Ritesh Agarwal-led company raised its Series F round worth $5Mn on 20th August 2021, which was led by Microsoft. The company has seen 22 funding rounds to date.

    Softbank Group, Lightspeed Venture partners, Airbnb, Sequoia India, Microsoft, Chinese Didi Chuxing, Garb, and more make up the lead investors’ panel for OYO.

    Date Stage Amount Lead Investors
    January 13, 2022 Secondary Market $29.72M Qatar Insurance Company
    August 20, 2021 Corporate Round $5M Microsoft
    July 29, 2021 Corporate Round – Microsoft
    July 16, 2021 Debt Financing $660M –
    March 11, 2021 Debt Financing $200M Softbank Vision Fund
    Jan 6, 2021 Series F $7M Hindustan Media Venture
    Dec 10, 2019 Series F $1.5B Ritesh Agarwal, Softbank
    Nov 30, 2019 Debt Financing $6.73M MyPreferred Transformation
    April 1, 2019 Series E $75M Airbnb
    Feb 14, 2019 Series E $100M Didi
    Dec 7, 2018 Series E $100M Grab
    Sep 25, 2018 Series E $1B Softbank Vision Fund

    Oyo is currently eyeing an IPO soon for which the company is likely to file its Draft Red Herring Prospectus (DRHP) within the next 10 days, according to the reports dated September 23, 2021. The company is looking forward to raising around $1 Bn through its IPO round, which will consist of an offer for selling shares from the existing shareholders along with some fresh issues of shares.

    Oyo has shortlisted 3 investment banks – JP Morgan, Kotak Mahindra Capital, and Citi eyeing its IPO that is to be worth over $1 billion, as per the last reports on August 9, 2021. The hotel and hospitality industry was among the most affected industries due to the strike of the Covid19 pandemic.

    Now that the world is unwinding, this industry has the potential of witnessing a record recovery. This is also the reason why the software giant, Microsoft is planning to invest in this sector, and Oyo will not lose out on this opportunity of receiving the much-needed funds from Microsoft, which is why it is gearing up towards an IPO.

    Furthermore, OYO has allegedly decided to proceed with a domestic IPO, however, they would also keep other options open.

    Oyo has filed its Draft Red Herring Prospectus (DRHP) along with the details of its upcoming IPO round on October 1, 2021. The hospitality giant is looking to raise around Rs 8430 crores, which will be consisting of an offer for sale (OFS) of Rs 1,430 crores and a fresh issue worth 7,000 crores. SoftBank Vision Fund will offload shares worth Rs 1,328.5 crores and shall be standing as the biggest beneficiary of the OFS whereas, Global Ivy Ventures and China Lodging Holdings will be selling Rs 23.13 crores and Rs 51.62 crores worth of stakes respectively.

    Oyo might raise close to Rs 1,400 crores with the help of a private placement in a pre-IPO round before the listing. This might reduce the size of its IPO to Rs 7,030 crores.

    The upcoming IPO of OYO is on the back foot. This is because the Federation of Hotel & Restaurant Associations of India (FHRAI) the regulatory body of the hotels, has written to SEBI, charging the company over alleged fraudulent and unfair business practices, as reported on October 26, 2021.

    Oyo was earlier charged by FHRAI for the ‘anti-competitive’ measures that the company has embraced, with the Competition Commission of India (CCI). Furthermore, FHRAI also noted that an investigation by the anti-trust body is still pending and in its advanced stages. Besides, the company has also significantly failed to disclose the information.

    According to the hotel’s regulatory body, Oravel did not make a fair disclosure on the nature and consequence of the CCI-directed investigation and in turn, “has tried to confound investors by conflating irrelevant issues relating to the interim reliefs sought by RubTub Solutions Private Limited (Treebo) and Casa2Stays Private Limited (FabHotels)”

    All these are reasons enough that the IPO of Ritesh Agarwal-led Oravel Stays will more likely be rejected because no past incidents where a company was under the CCI probe have been allowed to go ahead with the IPO.

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    Challenges Faced by Oyo Rooms

    Despite the shiny, successful exterior, OYO’s reputation has been dubious soon after its founding. OYO’s work culture raises questions about the proficiency of its business, according to financial filings, court documents and interviews with 20 current and former employees along with the others familiar with the startup’s operations.

    Unethical growth strategies

    OYO offers rooms from unavailable hotels, those that have halted its service, according to the company’s chief executive and nine of the current and former employees. This boosts the number of rooms listed on OYO’s site.

    Thousands of rooms are from unlicensed hotels and guesthouses, its executives have acknowledged.

    To save the trouble from the authorities over the illegal rooms, OYO sometimes provides free stays to the police and other officials, according to nine of the current and former employees and internal WhatsApp messages, as viewed by The New York Times.”

    Having a huge base of unmarried couples, a scheme involved workers at properties run directly by OYO conspiring to keep the guests checked in after they left. The workers then cleaned and resold the rooms for cash to other guests and nabbed the money, says an ex-worker.

    Complaint of unpaid dues

    OYO charges extra on hotels while refusing to pay the amounts to the hotels, which they claimed they were owed, according to the interviews with several hotel owners and employees, legal complaints, and emails viewed by The New York Times. Some hotel operators have filed criminal complaints against OYO, which said it retained payments. Aditya Ghosh, OYO’s head of India operations, dismissed the argument as “noise,” he said, “the disagreement is about the penalties we charge on customer service failure”.

    Protests by hotel owners

    Independent protests by small-scale hotel owners are surfacing up in mid-tier towns like Pune, Kota, Manali, Ahmedabad and Jaipur as well as Delhi and Bengaluru. They claim that OYO has been eluding them of their promised returns and minimum guarantees by imposing a ream of charges, often without informing them. Many of these charges are not specified in the contract between the owner and OYO.

    The protestors state that OYO’s accounting and auditing process, and the penalties associated with petty faults and errors, are so heavy that they sometimes find themselves owing money to OYO at the end of the month.

    Covid-19 Impact

    Almost every business suffered a lot due to Covid-19, OYO was not any different. The hospitality business suffered a lot, and the occupancy rates of the hotels slow down due to all the lockdown curbs imposed by the Government. Even after the lockdown was over, people were being cautious and were avoiding travelling, so naturally, the occupancy rates were not increasing.All the restrictions created a negative impact on the revenues of the business

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    Conclusion

    Despite the hurdles, OYO has broadened its horizons beyond the bounds of India as well as just hotels. “Anyone who’s tried to innovate and attempted creating large organizations has faced bad press; Mark Zuckerberg, Steve Jobs, Elon Musk, Bill Gates—so I think he’s in the regal company,” said Ankur Nigam, a partner at KPMG. “I don’t think it’s fair to judge whether he’s a good leader. What’s visible is that he’s managed to build a $5 billion company and nothing succeeds like success”.

    Oyo happened to be one of India’s most gifted startups. It witnessed its valuation jump to $10 billion in 2019. Additionally, Ritesh Agarwal also had in his hand 30% of the profits. However, belonging to the hotel and hospitality industry, Oyo also happened to bear the brunt of the coronavirus pandemic. This is the sole reason why it saw a drop in its valuation in 2020.

    The unicorn startup was valued at $8B by the Hurun Global Unicorn Report 2020. After the last funding round led by the software giant, Microsoft, Oyo’s valuation jumped $9.6 Bn, as reported on August 20, 2021. Oyo has bigger plans upcoming that the company feels too early to disclose.  

    It’s one thing to think of business tactics, and another to be morally wrong. OYO should realize the fact that integrity is what makes the pillars strong in the long run. If it loses its ethics in the first few successful years, it’s impossible that the company would ever be remembered for any good.

    Diversification of its humble beginnings as a budget hotel chain, Oravel Stays—the entity that owns and operates the OYO brand clearly aims for the sky and has accomplished triumph in the last five years to mark its eminence.

    FAQs

    What is the problem with Oyo?

    Oyo rooms is facing challenges like protests from hotel owners, Complaints of unpaid dues and unethical growth strategies.

    Is Oyo losing money?

    Although Oyo has managed to narrow its losses from ₹12,799 crores in 2020 to ₹3,929 crores in 2021. The revenue of the company has plunged rapidly during the Covid-19 pandemic.

    Who are Oyo’s competitors?

    OYO Rooms’s top competitors are MakeMyTrip, ClearTrip, Yatra, Treebo and Fabhotels.

  • List of Brands Endorsed By Umesh Yadav

    Cricket is considered as a religion in India, while the cricketers are seen as their demigods. Many companies nowadays prefer sportspeople or athletes over actors and actress to endorse their brands. One cricketer that is upcoming in the advertising world is Umesh Yadav. Umesh Yadav is a popular Indian cricketer that plays for teams such as Vidarbha cricket, Indian National team and Indian Premier League (IPL) teams.

    Umesh is the country’s fastest bowler as his estimates top speed is over 152.5 km/h. Umesh Yadav initially entered cricket as a right-arm fast-medium bowler, but later was known to be an all-rounder in the Indian Cricket team. The fast bowler first made his ODI debut against Zimbabwe in 2010. In the 2015 ICC world cup, Yadav became the highest wicket-taker for India and third highest overall.

    One of best performance by him was in the semi-finals of Ranji Trophy in 2019 against Kerala’s team. Umesh Yadav has played under IPL teams such as Delhi Capitals, Kolkata Knight Riders, and even Royal Challengers Bangalore. After his powerful performances in the 2018 IPL, he was named in ESPNcricinfo’s.

    So far, his best performance was against Australia and New Zealand in the 2015 Cricket World Cup. One fun fact about Yadav is that he was offered a job of being an officer in the Reserve Bank of India after becoming popular, this fulfilled his father dream of getting a government job. Because of his many achievements Yadav has earned a top spot in terms of ranking and has become one of the richest cricketers in the world.

    The net worth of Umesh Yadav is estimated to be over $8 million in 2021. The cricketer is known to charge over Rs 20 to Rs 30 lakhs per endorsements deals. The brands endorsed by Umesh Yadav so far are GoodGamer, Manyavar, Nagpur’s Swachhata mission, Reserve Bank of India (RBI).

    GoodGamer
    Nagpur Swachhata Mission
    Manyavar
    Reserve Bank of India
    Frequently Asked Questions

    Here are the brands endorsed by Umesh Yadav

    GoodGamer

    Good Gamer Corp is a fantasy gaming and technology company that has its headquarters in Vancouver, Canada, while it has a subsidiary known as Good Gamer India Private Limited located in Bengaluru, Karnataka. GoodGamer is an upcoming daily sport and esport fantasy and real money gaming app that offer a huge variety of skill-based games.

    The target audience of the company are the cricket fans, hardcore esport gamers, and even casual mobile gamers. With GoodGamers users can build their own team for different sports, play with friends, enter tournaments and win real prize money. GoodGamer is the first Indian fantasy gaming company to offer several unique features like prop fantasy contests, player injury reports, player injury alerts, an AI based lineup optimizer, etc.

    GoodGamer signed the bowlers Umesh Yadav and Kuldeep Yadav as the endorsers for the company. The cricketers have appeared in the ad campaigns of GoodGamers and were chosen by the company in order to gain access to cricket fans amongst India’s 350 million mobile gamers.

    Nagpur Swachhata Mission

    Swachh Bharat Abhiyan is one of the most popular countrywide campaign that was started by the Government of India and launched by the Prime Minister Narendra Modi in 2014. The main mission of Swachh Bharat Abhiyan is to eradicate open defecation, manual scavenging, bringing awareness and improving solid waste management.

    The first phase of Swachh Bharat lasted till 2019 and focused on generating awareness regarding sanitation practices. While the second phase from 2020 to 2025 will focus on sustaining the open defecation free status and improving the management of solid and liquid waste. In the early years of his cricket career, Umesh Yadav became the face of the Nagpur Swachhata Mission.

    The organisation signed Umesh Yadav to be the brand ambassador for the NMC’s cleanliness campaign. According to the deal the cricketers will join in the NMC’s activities under Swachh Bharat Abhiyan. Commenting on the association Umesh Yadav said that it is great to be part of a lovely campaign, as he is proud Nagpurian and so wants to motivate youngsters and other citizens to make our city clean.

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    Manyavar

    Manyavar is one of the most popular and trusted ethnic fashion brands in India. The company was originally started by Ravi Modi in 1999 and was only focused on making men’s ethnic wear. The company is now known for wedding wear, festive wear and fusion wear for men women and children.

    Manyavar currently has over 600 stores across in over 200 cities including more than 120 flagship stores and over 13 international stores in countries UAE and USA. It also has more than 4000 employees around the world. Manyavar has so far, many celebrity brand ambassador such as Virat Kohli, Anushka Sharma, Ranveer Singh, Alia Bhatt, Amitabh Bachchan, etc.

    The company also signed Umesh Yadav as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen having a conversation with a kid on his plan for Diwali while wearing a Manyavar kurta.

    Reserve Bank of India

    Reserve Bank of India is the country central bank and the regulatory body under the Ministry of Finance. This bank is responsible for issuing and supplying the Indian Rupee and also regulating the Indian banking system. RBI promotes economic development and was originally started its operations in 1935 under the Reserve Bank of India Act. It then was nationalized after India got its independence in 1949.

    RBI signed cricketers such as K.L. Rahul, Umesh Yadav, Shabaz Nadeem, Ishan Kishan, Deepak Hooda and Dhruv Shorey to endorse and spread awareness about topics like banking for senior citizen, savings account and also banking ombudsmen in 2019.

    These ad campaigns featuring cricketers aims on educating people on messages such as basic savings bank accounts, steps to avoid falling prey to fictitious emails, ensuring safety in digital financial transactions, etc.

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    Conclusion

    Umesh Yadav is one of the cricketers behind the many big victories that India has achieved in recent times. Because of his outstanding performances till date the bowler is also called as U Yadavi by his fans and friends. Bowlers is not a popular option for brand endorsements but with bowlers like Umesh Yadav have started endorsing big brands according to their preferences. In the coming times, many bowlers will be seen as the brand ambassadors of brands.

    Frequently Asked Questions

    Who is Umesh Yadav?

    Umesh Yadav is a popular Indian cricketer that plays for teams such as Vidarbha cricket, Indian National team and Indian Premier League (IPL) teams.

    What is the net worth of Umesh Yadav?

    The net of Umesh Yadav is estimated to be over $8 million in 2021.

    How much does Umesh Yadav charge for brand endorsements?

    The cricketer is known to charge over Rs 20 to Rs 30 lakhs per endorsements deals.

    What are the brands endorsed by Umesh Yadav?

    The brands endorsed by Umesh Yadav so far are GoodGamer, Manyavar, Nagpur’s Swachhata mission, Reserve Bank of India (RBI).

  • Is Even Really Disrupting The Healthcare Insurance Industry?

    The Indian insurance industry has witnessed significant progress with both life and non-life insurance growing at a CAGR of 17% and 14% respectively in the past five years, according to a BCG report. The total number of lives covered in this period has doubled from 12 crores to 23 crores.

    Although the Indian insurance market is underpenetrated as compared to the global leaders such as the United States. There is a lot of scope for growth and with the outbreak of Covid-19, there has been a major change in the perception of Indian consumers regarding the awareness of their health and the requirement of a health insurance policy.

    The Demand for the Insurtech Industry
    Insights of the Insurtech Industry
    About Even
    Is Even Really Disrupting The Healthcare Insurance Industry?

    The Demand for the Insurtech Industry

    The pandemic paranoia has led to a near 7% increase in the intent to buy insurance globally. Moreover, research by “The World Insurtech Report, 2021” by Capgemini, stated that around 50% of the customers today are willing to consider insurance coverage from a new age player (insurtech startup).

    This clearly states that the demand for the insurtech industry is rising globally and India is also witnessing the same trend. Not only from the consumer perspective, but even the investors’ are also betting more in this industry. The insurtech startups in India raised $822 million in 2021 which was 166% higher than the previous year.

    Driven by the shift in the mindsets of the people for insurance products after the pandemic, simplified processes by the digital insurance players, low premium insurance offerings and increased investors’ interest, the insurtech industry in India is expected to reach $339 Bn by 2025.

    Expected Growth of Insuretch Industry in India
    Expected Growth of Insuretch Industry in India

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    Insights of the Insurtech Industry

    Insurtech industry is in the growing phase post-Covid, with the existence of more than 110 insurtech players in the country. All these players are focused on offering not only the common life insurance offerings but also non-life insurance covering health, education, vehicle and other areas.

    The focus on health insurance has risen post-pandemic with the rise in the health awareness of the people. Thus, it has been the major focus of most insurtech’s as well as healthtech startups.

    About Even

    Startup Name Even
    Founded 2020
    Founders Mayank Banerjee, Matilde Giglio, and Alessandro Davide Lalongo
    Funding Raised $5 million
    Key Investors Khosla Ventures, Founders Fund (led by Peter Thiel), Lachy Groom, Kunal Shah, and Nikesh Arora
    Business Model B2b-B2C
    Primary Competition Kenko
    User Base 40+ Users on the Waitlist

    Even, a Bengaluru-based healthtech startup, founded in April 2020 by Mayank Banerjee, Matilde Giglio, and Alessandro Davide Lalongo, is a healthcare membership company that partners directly with the top hospitals to provide fully-cashless and quality healthcare accessible to its members.

    It is currently operational only in Bengaluru. The company claims that anyone who opts for being its member can avail of unlimited consultations and diagnostics, also a hospitalisation cover of 50 lakhs annually.

    It has tied up with major hospital chains such as Fortis and Narayana Health. The company currently has 40K+ applicants on the waitlist and has plans to reach more than 1 lac users in major cities such as Delhi, Mumbai and Bengaluru.

    Covid-19 not just accelerated IPD (In-patient department) but also accelerated the demand for OPD (Out-patient department) including regular doctor consultations and check-ups not requiring hospitalisation of the patient. The OPD market is expected to reach $37.5 billion by FY2024, according to research by Praxis Global Alliance.

    Most health insurance companies usually don’t cover OPD expenses and the ones which cover it have immense paperwork and tiresome process, that’s where Even wants to position itself. It wants to bridge the gap and make healthcare easily accessible with its partner network.

    Although the company claims to be a subscription-based healthcare service provider, it compares itself with the other health insurance providers. Let us actually compare its offering with other insurance providers and see how better it is than theirs. Let’s look at the table below to understand how Even fairs compared to other insurance providers.

    Even Vs Other Insurance Providers: Which Is Better?

    Parameters Even Other Insurance Companies
    OPD Yes Yes
    Price High Low
    Starts from Day1 Yes No
    Exclusion of Existing Disease Yes Yes
    Cashless Yes Yes
    Hospital Network 21+ 2k-16k
    Initial Waiting Period 0 Days 30 Days
    Co-Pay 0 10-30%
    Age Limit 0-64 years 5-80 years
    Minimum Term 3 months NA
    Cover 50 Lakh a year 5 Lakhs a year

    Is Even Really Disrupting The Healthcare Insurance Industry?

    It is clearly evident from the comparison table that Even is offering sort of similar or even fewer benefits as compared to health insurance at a higher price. Not only this, it excludes a lot of benefits in its membership which are otherwise included in the other health insurance companies such as Maternity care, Home health care, and AYUSH treatment.

    When we reached out to the customer care executive of Even, they themselves were not clear about what is included and excluded in the membership and had to reconfirm with other team members.

    The major issue with Even is that it currently has a very small partner hospital network of only 21 hospitals so the benefits of the membership can only be availed in those hospitals and although it claims that it can make possible the out of network emergency care (emergency care for members if they are outside Bengaluru), how much of it is actually possible still remains a question.

    Although there is immense potential in the insurtech industry and hence, a lot of players are entering the market since public money and health is involved in it, these players will remain under the regulator’s purview. There are chances that a lot of such players may run into conflict with IRDAI (Insurance Regulatory and Development Authority Of India) rules.

    Even has a clinical establishment licence from Karnataka Government, it has partnered with Cholamandalam MS General Insurance to offer a hospitalisation expense coverage ranging from ₹5 Lacs to up to ₹50 Lacs in its premium (Even Plus) plan which comes under the group policy with the insurer.

    Thus, we see that Even and other such health subscription startups buy group health plans from the insurer and onboard retail users and add them later as policy members. Thus, the insurer is underwriting the company and later underwrites the retail customer, but if in case the company faces any issue, the customer may not have anyone to go to for claiming its subscription.

    Conclusion

    Even though the model of health subscription is aimed to ease the process for the customers and seems intriguing, it is yet to be discovered how these subscription-based healthcare startups such as Even will sustain in the long term given the ambiguity in the regulations and highly unorganised nature of OPD market in the country which may lead to the higher risks of frauds for them.

    FAQs

    What is Even?

    Even is a healthcare startup that provides cashless and unlimited OPD insurance health cover.

    Who are the founders of Even?

    Even was founded by Mayank Banerjee, Matilde Giglio, and Alessandro Davide Ialongo.

    Which health insurance has the highest hospital network?

    Care Health Insurance Limited has the highest hospital network. It has more than 16,500 network hospitals across India.

  • Domino’s Case Study | Pizza Chain Dominating in India

    Today, the fast-food industry has become a big part of our daily lives. Some brands are so popular that their names are linked to the food they serve—like McDonald’s for burgers, Coke for soft drinks, and Domino’s for pizza.

    While many fast-food businesses struggle to gain recognition, Domino’s has built a strong brand with its delicious taste and consistent quality. It has earned the trust of loyal customers and continues to grow. Let’s take a look at the story behind Domino’s success.

    This Domino’s case study explores how the brand became a global leader in pizza delivery through innovation, quality, and customer satisfaction.

    Domino’s Startup Story
    Domino’s Entry in India
    Challenges Faced by Domino’s in India
    Domino’s Strategic Business Model
    Domino’s Revenue and Growth
    Reason for the Success of Domino’s Pizza
    Domino’s Future Plans

    Dominos Case Study

    Domino’s – Startup Story

    Tom Monaghan - Domino's Founder
    Tom Monaghan – Domino’s Founder

    It was in 1960, when Tom Monaghan and his sibling, James, assumed control over the activity of DomiNick’s, a current area of a little pizza café network that had been claimed by Dominick DiVarti, at 507 Cross Street (presently 301 West Cross Street) in Ypsilanti, Michigan, close to Eastern Michigan University.

    The arrangement was verified by a $500 initial installment, and the siblings obtained $900 to pay for the store. Within eight months, James exchanged his half of the business to Tom for the Volkswagen Beetle they utilized for pizza deliveries.

    Monaghan needed the stores to have a similar marking, yet the first proprietor disallowed him from utilizing DomiNick’s name. At some point, a worker, Jim Kennedy, came back from a pizza conveyance and proposed the name “Domino’s”. Monaghan quickly cherished the thought and authoritatively renamed the business Domino’s Pizza, Inc. in 1965.

    The organization logo initially had three dabs, speaking to the three stores in 1965. Monaghan intended to include another spot with the expansion of each new store, yet this thought immediately blurred, as Domino’s accomplished fast growth. Domino’s Pizza opened its first establishment area in 1967 and by 1978, the organization extended to 200 stores. Domino’s Pizza had 20,591 restaurants worldwide as of 2023.

    Domino’s Entry in India

    Jubilant Foodworks started its business under the name Domino’s Pizza India Private Limited in 1995 and opened the first outlet of Domino’s Pizza in 1996.

    In the first quarter of 2014, Jubilant Foodworks inaugurated the 700th Domino’s Pizza outlet, and in the next 24 months, they went on to open 300 more outlets, making India only the second country after the United States to reach the 1000 mark for Domino’s Pizza.

    After being in operation for over 20 years now, Jubilant Foodworks has over 1000 Domino’s Pizza outlets in India and 20 outlets in Sri Lanka while holding contracts for both Bangladesh and Nepal. The company aims to double its outlets by 2021.

    In 2011, Jubilant Foodworks signed a franchise agreement with Dunkin’ Donuts, an American coffee, and donuts chain to open its stores in India, the first of which opened in 2011.

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    Challenges Faced by Domino’s in India

    In January 2016, Domino’s opened its 1000th outlet. In 2016, the Center for Science and Environment(CSE) revealed that their pizza bread was bound with poisons and cancer-causing agents, for example, potassium bromate and potassium iodate. Domino’s did not react to the CSE questions Potassium bromate is a Category 2B cancer-causing agent, which means it can cause liver cancer. In 2017, live bugs were found in Domino’s pizza flavoring sachets in Delhi, a video of which went viral. This provoked Domino’s to quit giving flavoring sachets for quite a while. When they restarted, they changed the pressing from straightforward to obscure.

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    Domino’s Strategic Business Model

    The organization’s present direction can be followed back to 2010, when Domino’s patched up its pizza formula and propelled a striking “Goodness Yes We Did” crusade that got itself out for having a dreary item.

    Since then, systemwide deals have bounced from $3.1 billion to $5.9 billion in 2017. The organization’s methodology has aroused financial specialist intrigue, as well. It’s putting it mildly to state that Domino’s has been having some fantastic luck recently. While a significant part of the business has been level to marginally positive, the pizza mammoth has posted income development above 20% for as far back as 75%, and has encountered 30 successive quarters of same-store deals development.

    On account of this reliable advancement, Domino’s outperformed Pizza Hut in 2017 to turn into the nation’s biggest pizza chain by deals, even though it has around 2,000 residential units.

    Domino’s is anticipating $25 billion in yearly deals all around by 2025 – twofold its 2017 offers of $12.25 billion – just as 2,000 new U.S. stores inside that time allotment.

    Domino’s Revenue and Growth

    Domino's Global Revenue
    Domino’s Global Revenue

    Domino’s Pizza generated a revenue of 4.36 billion U.S. dollars worldwide in 2021.

    The principal source of income for Domino’s is its inventory network which records for the most noteworthy piece of its whole income. Aside from that the sovereignty and expenses it gets from its franchisees are the second biggest wellspring of pay for the brand. Domino’s likewise worked a set number of stores in the US advertise. The Inventory network of Domino’s takes into account certain Domino’s franchisees and the organization’s working stores in the US and Canada. In 2018, the supply chain section of Domino’s represented around 57% of its income. It produced about 1.94 Billion US dollars in income. The rest of the sources including eminences and charges from the US and worldwide franchisees just as deals in the organization worked stores created about 1.5 Billion US dollars in income. Domino’s inventory network works 19 local mixture assembling and sustenance store network focuses in the US and 5 batters assembling and nourishment production network focuses in Canada.

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    Reason for the Success of Domino’s Pizza

    Following are the factors of the success of the dominating pizza company, Domino’s:

    Adaptability to Digital and Online Mediums

    While the kitsch of the stove vehicle may not speak to each financial specialist, Domino’s has made a striking showing on the innovation front. It’s forceful in making ways for clients to put in their requests on different stages, including keen TVs, Ford Motor Co. (F) vehicles, and on Twitter through emoticons. A ravenous client doesn’t need to look into the number and call – he can arrange a pie on a smartwatch or over a plain exhausting Internet program. “They have a greater number of approaches to get to the brand than contenders,” says BTIG overseeing chief of cafés Peter Saleh. Be that as it may, smaller organizations have fewer assets to adjust to changing innovations and requests, which gives Domino’s a bit of leeway. Domino’s gains 55 percent of U.S. deals through requests on the web or using versatile stages, says Stephen Andersen, an investigator at New York City speculation firm Maxim Group. Furthermore, it’s getting up to speed with Pizza Hut’s piece of the overall industry. Domino’s expanded its piece of the pie from 9 percent to 12.3 percent in 2014, while Pizza Hut slipped from 14.7 percent to 14.4 percent.

    Pricing

    Some inexpensive food chains are attempting to one-up one another with regards to evaluating fast suppers. Wendy’s Co. (WEN) dismissed things from a year ago with a four-for-$4 bargain. Others went with the same pattern, including Carl’s Jr. Eatery Brands International-possessed Burger King (QSR) and even Pizza Hut. Domino’s has done little to respond to this pattern. “The heft of the cheap food endeavors are at breakfast or lunch,” says Longbow Research expert Alton Stump. “There’s not as much direct presentation” for Domino’s. Genuine, Domino’s offers some menu things for $5.99 (on the off chance that you purchase at least two), yet Pizza Hut offers a comparative, lower-cost alternative. Ease contributions tend to cut into net revenues, however, Dominos has been invulnerable with that impact – truth be told, incomes have bounced 23 percent since the organization presented its ease menu in 2013.

    Untapped Markets

    Just 7 percent of Domino’s business originates from nations outside the U.S., including the U.K., India, and South America. In any case, this is the place where financial specialists see the most potential pushing ahead. “It’s a long haul plan, yet there’s still a great deal of topography out there,” Andersen says. The organization saw an 11.7 percent bounce in the number of stores in 2015 and hopes to include somewhere in the range of 7 and 8 percent every year for a long time to come. One zone it’s just starting to infiltrate is China. Pizza Hut has had the main mover advantage in the nation and Yum is planning to turn off its China-centered business. Be that as it may, while Pizza Hut has built up a to a greater extent a bistro-like methodology in China, Domino’s can concentrate on conveyance. Furthermore, there’s space to develop – Dominos has just a bunch of stores in China, however, Andersen guesses it could have more than 1,800 by 2030.

    Domino’s Future Plans

    Domino’s is the main Pizza brand with solid universal nearness. Its income has likewise risen strongly over the most recent five years. By 2025, the organization expects a systemwide number of cafés to have developed over 25,000 stores. The fundamental focal point of the organization is quality and client accommodation. This has prompted solid brand value in the US and global markets separated from high deals, client dependability, and by large ubiquity. Interest in Pizza around the globe is developing and it introduces an appealing open door for Domino’s.

    With over 1000 outlets in India and every outlet offering the same tasty pizzas that everyone loves, Domino’s has shown everyone that standardization of taste and quality is very well achievable no matter how big the enterprise is. With over 1000 stores in just over 20 years and the goal of 1000 more in another 5, Domino’s India has shown what it looks like to be successful.

    The new and improved pizza has indeed struck the right chords with the customers and hopefully will re-establish Domino’s India as the ultimate pizza brand in the country.

    FAQs

    When did Domino’s open in India?

    Domino’s entered India in 1996.

    Where was the first Domino’s Pizza store in India?

    The first Domino’s Pizza store was opened in New Delhi.

    What is Domino’s annual revenue?

    Domino’s generated a revenue of $4.36 billion in 2021.

    What is Domino’s market share in India?

    Domino’s is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery.