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Tag: 🔍Insights

  • Master the Art of How to Do Amazon’s SEO With Its New A10 Algorithm

    As a customer, whenever you land on the Amazon platform, your motive is to buy a particular product. Ever since Amazon launched its marketplace in the year 2000, it has successfully turned many people into robust e-commerce entrepreneurs.

    The product that is required by the customer must be available to that person. Now the whole question revolves around who he/she will buy the product from. If you want your Amazon store to sell that particular commodity to that customer, then it is vital to anticipate the usefulness of Amazon SEO (Search Engine Optimization). With over 2.5 million sellers, Amazon SEO has proven to be a successful advertising search engine to locate buyers.

    Amazon SEO strategies are needed at this hour as the level of competition is now off the charts. Although Amazon has generated a handsome profit for digital entrepreneurs, the service may be withdrawn if the essential products are not available to potential buyers.

    Search Algorithm- An Overview
    Amazon’s A10 Search Algorithm
    Factors Affecting Amazon’s A10 Algorithm
    Amazon SEO Strategy – Product Listing Optimization

    Leading online sources where consumers search for products worldwide (as of April 2021)
    Leading online sources where consumers search for products worldwide (as of April 2021)

    Search Algorithm- An Overview

    Let us first understand the meaning of the search algorithm to understand better how it works in Amazon. Search algorithm refers to the process of locating a particular data amidst a collection of data. It is a fundamental procedural algorithm that involves the usage of computer science to derive the goal state. Artificial intelligence has tightened its roots and laid an impact on the working of these algorithms.

    Amazon, like Google, assesses search results using an algorithm that takes into account a variety of parameters. Currently, A10 is the name of the underlying search engine. Unlike Google, Amazon is laser-focused on the shopping experience of the shoppers. The sole priority of Amazon is conversion and growing sales metrics. The algorithm searches for relevant data using the keywords, historic data also matters a lot. The A10 algorithm determines the pertinence of millions of products stored in the Amazon database to search queries entered by customers.

    You have to serve a double purpose – maintain your customer loyalty as well as optimize your respective product listing under Amazon’s search algorithm for ranking higher on the search results page.

    Amazon’s A10 Search Algorithm

    The main change that Amazon bought was an update in the Amazon A9 algorithm. The A9 focused on getting a better ranking by using pay-per-click (PPC), keyword consistency, and paid advertisements on Amazon. But A10 algorithm has shifted Amazon’s focus to revenue-per-click from PPC. Now, more focus is laid on consumer behavior in the current phase to fight competition.

    The Amazon SEO process is based on Amazon’s A10 search engine. A10, an Amazon subsidiary situated in Palo Alto, California, developed its search engine technology to help buyers find the most relevant products on the Amazon platform. A10 algorithm lays a strong emphasis on searches of buyers and gives them more accurate results to their findings. Amazon A9 dragged the profitable products to the users, whereas A10 delivers the most relevant data to the shoppers even if it is not profitable.

    A10 does not pay much heed to sponsored links due to which PPC has lost its importance. But it still holds certain great value and is not declared completely irrelevant. You just have to add a more polished and strategic approach while using PPC.

    The Authority of the seller plays a vital role as it involves hustling after positive feedback is received from the customer. It also highlights the fact that A10 supports vendors with a longer tenure on Amazon in comparison with the newer ones along with better returns handling capacity.

    Amazon A10 Algorithm
    Amazon A10 Algorithm

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    Factors Affecting Amazon’s A10 Algorithm

    Search Engine Optimization (SEO) is the prime concern of the sellers as they want their products to rank higher on the Amazon platform. Here are some factors that the A10 Amazon algorithm suggests, will improve the SEO of the products:

    • Seller Authority- Amazon and seller’s activity run simultaneously to each other. Amazon gives great weightage to seller’s activity in the market platform, enclosing performance metrics, inventory levels, feedback on the customer’s rating, and method of fulfillment. All these concerns are related to consumer experience and Amazon’s A10 algorithm works after that thoroughly. The seller has to maintain the quality and quantity of products in its catalog, good enough for the buyers to be attracted to the seller’s products. The refund rate, cancellation of orders, and efficient order tracking must be handled with care. All these endeavors will result in the creation of excellent value for customers. This will enhance your chances of appearing on Amazon organically.
    • Handle Your Keyword Game- Buyer persona is a very crucial aspect of selling on Amazon. The A10 algorithm proposes that the customer intended keywords that engage the customer’s attention are important. The customer should be able to relate to the product they are looking for. Overstuffing the product titles and descriptions with long-tail keywords is not necessary but the customer must find relevance while reading them both.
    • Maintain Your Impression Rate- Your product must be visible on the Amazon website. Sellers must ensure that their products have the highest views on Amazon, affiliate sites, and partner sites. The higher the views on your products, the higher will be the rank.
    • Conversion Rate to be Monitored- There is no point in having views on your products or having a substantial amount of leads if you can’t convert them into potential sales. Conversion rate involves a huge contribution to the ranking of products.
    • Obtain Positive Reviews- The most decisive ranking factor after Amazon’s A10 algorithm is obtaining a good review for your product. Whenever you buy a product, you always land on the reviews section to gather information about the likeliness of the products. You look for other people’s reviews as they have already bought that particular product and are familiar with its exact features and benefits of it. Social proof is a must to convince the buyers about the usability of the product. Positive reviews make the A10 algorithm place your product inventory higher in the search results. For attaining a higher review rate, you have to inculcate a feeling of belongingness among the customers and build a continuous healthy relationship.

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    Amazon SEO Strategy – Product Listing Optimization

    The product listing optimization can be done with the following:

    Conducting A Keyword Research

    You must realize that without keywords your products will be portrayed as meaningless and they won’t be able to reach the desired customers. One most efficient way to conduct keyword research is the amazon search bar. Whenever you type a product name, many related product categories show up. That is where you should initiate your keyword research. The Amazon search bar will automatically complete your search and also provide you with the necessary keywords for your products.

    Many tools will guide you through the process of keyword research, like Semrush, Keyword planner, and Ahrefs. These tools will yield a list of keywords that will help you to understand the search volumes and rating of the particular keywords. With these keywords, you can now optimize your product listings.

    Optimizing The Product Content

    Amazon - Product content optimization
    Amazon – Product content optimization

    In the Amazon marketplace, shoppers understand the language of a well-written sales copy, so, for product optimization, you need to take the following into consideration:

    • Plan an engaging product title- The product title is the first text that customers will see on your product listing. It should be simple and provide the most important information about your item. Amazon SEO is greatly influenced by the product-title ranking factor.
    1. Include a brand name that becomes a household name for people easily.
    2. Specify all the product details and their usability.
    3. Mention the key features of the product.
    4. Give information about the quantity and dimensions of the product.
    5. Mention the product size and color.

    You can rapidly attract your customers’ attention and increase your company’s sales potential by optimizing your product title. But don’t stuff your product title with a lot of keywords, as the Amazon A10 algorithm might not read it naturally which will send it to the spam folder automatically.

    • Write a good product description- A detailed product description is the most useful in pitching to customers for effective sales as Amazon is a pure online marketplace. Make maximum use of this avenue for sales maximization. This section is usually located at the bottom of the page and a shopper who is contemplating buying will search for information in this area. Writing a good product description is very important as it emphasizes conversion rate. It will assist the shopper to understand the benefits and uses of the products. A shopper might get the necessary product feature that he or she is searching for in the product description.
    • Optimize the bullet points- The target audience can be persuaded when your sales copy is written in bullet points. Because bullet points are readable and understandable, so your buyers will pay special attention to this section. Tell your buyers about the benefits of your product (rather than just the characteristics), and provide important details like features and dimensions.

    Concentrate on Creating High-Quality Photos

    If you want your sales volume to be high, then incur the greatest expenditure by buying a high-resolution camera for the best image quality. The best possible light must fall on each product. This is the most important purpose of product photography.

    High-resolution images improve the click-through and conversion rates. This will automatically persuade the buyers as they will be able to see the exact product they are searching for.  It becomes more convenient for the shoppers to search when the main image is engaging. This will contribute to a great click-through rate. Good images will leave a positive impact on the minds of users and will assist them in their buying decision. Sales are highly affected by this.

    Construct a Convenient Pricing Strategy

    Everything you do on Amazon related to the product lays a direct impact on the Amazon conversion rate. Product pricing on Amazon significantly affects the conversion rates if you put up a competitive pricing strategy. The product you sell must be priced at par with your competitors, and if your product price is optimized effectively, then your conversion rate will be positively impacted. But remember, if your pricing is above others on the search page then your product is likely to be overlooked. Make sure there is a proper price comparison done before you launch your products as you don’t want to be overlooked. Sellers Automatic Pricing Rule is a tool that will assist you in matching the prices quickly and will tell you whether your product is priced at a higher-end or a lower-end.

    Psychological tricks applied by Amazon on Its Pricing
    Pricing strategies are used to finalize a cost of a product by considering market conditions, demand, etc. Amazon also has many strategies in use
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Conclusion

    An ideal Amazon SEO plan cannot be built with a magic formula. Instead, it requires constant toil and research, along with constant monitoring. Learning the fundamentals of the SEO process is already a huge step toward your e-commerce success. To stay at the top of the search results, you must keep up with the latest trends, algorithm updates, and ongoing optimization. You must track your performance metrics on Amazon Seller Central using the given parameters.

    FAQs

    What is Amazon Product SEO?

    Amazon Product SEO (Search Engine Optimization) is the process of ranking your products higher in the search results by optimizing your product listing as per the related keywords.

    How is Amazon’s A10 algorithm different from A9?

    Amazon’s A9 algorithm focused on leading the customers towards more profitable products whereas its A10 algorithm focuses more on providing the customers with more accurate results for their searches.

    What is Amazon Best Seller?

    Amazon Best Seller is a badge that appears on certain products listed on Amazon. It means that the product has the highest number of sales in a particular category. Amazon’s algorithm updates this status hourly, however, it may take 24-48 hours to appear.

    How to do SEO for Amazon products?

    SEO for Amazon products can be done with product listing optimization. This includes:

    • Conducting keyword research
    • Optimizing product content
    • Construct a convenient price strategy
    • Concentrate on high-quality pictures
    • Utilize backend search terms

  • Ecommerce vs Retail | What Is the Best Option for Your Business?

    We often come across the question of whether e-commerce or retail is best for a business. E-commerce is a replica of business that enables individuals and companies to sell their services or products via the internet. On the other hand, retail refers to the brick and mortar businesses, in which individuals sell their goods or services from person to person in shops, malls, and localities.

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    According to Statista 2021, total retail sales, both online and offline, amounted to 24.2 trillion USD, out of which 19.1 trillion USD was generated by the brick and mortar retail channel and around 4.9 trillion USD was generated by the eCommerce sales channel. In the same year, global retail sales accounted for a growth of 9.7% as a whole and eCommerce accounted for around 19.6% of total retail sales.

    The digital form of business has seen a great increment specifically in this pandemic. But at the same time, the heavy revenue generated from retail cannot be ignored. In this article, we will discuss different factors that will help you know what is best for your business between eCommerce and retail.

    Ecommerce vs Retail, What’s Better?

    Ecommerce vs Retail, What’s Better?

    Retail Ecommerce Sales Worldwide from 2017 to 2022
    Retail Ecommerce Sales Worldwide from 2017 to 2022

    In the following points, we will discuss a comparison between eCommerce and retail from different perspectives:

    Which Has Lesser Prior Investment?

    Ecommerce
    Starting an eCommerce business may sound like an expensive process but with proper planning and execution, one can start running it on a budget. The investment required to start your eCommerce business in India is nearly 5-10 lakh rupees. It includes building your business website, hosting, domain, sales and management tools, web development, and advertisements.

    Retail
    Investment in setting up a retail store can be an expensive process. A retail store has to invest in various things before selling its product. These include building, buying, or renting a store, paying license fees, hiring staff for multiple positions, paying location tax, investing in filling up the store with sufficient items to attract a customer, and other necessary resources relating to business and government. All such expenses make setting up a retail store far more expensive than starting an eCommerce store.

    So, comparatively, the cost of investment is lower in the case of eCommerce than in retail. The advantage of owning an eCommerce store is that it reduces the cost of setting up a brick-and-mortar store or hiring delivery staff. This is because eCommerce stores send their manufactured products to branches such as Amazon, FedEx, Ship Bob, Flipkart, etc. for order fulfilment. After this, it is the responsibility of these branches to pack, track and send the order to the buyer.

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    Which is Easier to Maintain?

    Ecommerce
    It is easier to maintain eCommerce compared to a retail store. But there are still some complications that need to be checked from time to time so that the store can run smoothly. For example- you need to maintain a warehouse or any proper space to keep the products safe and accessible for dropshipping. Since you are not directly connected with your customers, you will have to keep a check on analytics to track customer experience and discover their new tastes and likings. You will also need to keep a check on the timing of product delivery to avoid negative feedback from customers.

    Retail
    The retail business is considered to be a bit more complicated in terms of maintenance. This is because for various reasons like there is a need to maintain a proper brick-and-mortar store and inventory, and maintenance of an adequate communication balance on both sides in real-time with suppliers and customers. Also, you have to keep a regular check on your staff if they are handling the customers politely. You will have to train them and make them more knowledgeable about the services and products you are offering so that they can deal with the customers pleasantly and accurately.

    It is easier to modernize the stock in an eCommerce store. But this task becomes pretty difficult with retail stores as for updating products, you need to set up meetings with suppliers now and then. So, in case of ease of maintenance, eCommerce is a better option for your business.

    Share of consumers going to brick and mortar stores by country in 2021
    Share of consumers going to brick and mortar stores by country in 2021

    Which Has Better Profitability in Future?

    Ecommerce
    With eCommerce comes a great benefit which is unlimited access to customers. Once you are over the internet, there is no limit to the number of people you can reach. Ecommerce allows you to showcase your products and services to a large number of people, therefore, no limitation to any particular locality. Moreover, you can always expand your business and attract new customers via smart and modern marketing techniques. These include offering free shipping, discounts, gift cards, reward points, etc. All this ultimately ensures better sales and thus, better profits.

    Retail
    Retail stores do not have very wide access to the customers as they have limitations due to their fixed location. However, this does not mean that there are no benefits of a retail store. Even in today’s time, many customers do not feel satisfied until they can touch and feel the products themselves. So, the customers who are still skeptical about online shopping contributes to the sales and profits of retail stores. Moreover, there are fewer chances of online fraud with retail shops, as the customer doesn’t need to provide their personal information including emails, mobile numbers, bank details, etc.

    In this case, eCommerce will be the clear winner because the products and services of eCommerce stores are visible to a huge audience which makes for a large potential customer base and thus, better sales and profits.

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    Conclusion

    We compared e-commerce and retail stores based on investment, performance easiness, and profits obtained. Although there are factors like trusted quality and physical interaction that make retail stores better than eCommerce ones. But after making an overall comparison and looking at the future of the digital world, we concluded that eCommerce stores are the best way to expand your business and earn more profit in the future since it offers a wider reach with less investment.

    However, you can also take another way which is you can opt for omnichannel retail as it allows you to buy products either online or physically through the real stores to keep your customers satisfied in all the possible ways.

    FAQs

    What is the difference between eCommerce and retail?

    Retail is something that can be conducted in a brick-and-mortar store, online, between persons, or through direct mail. However, eCommerce refers to electronic commerce which means commercial transactions that are conducted only through the internet.

    How owning an online store is better than physical stores?

    Owners of the online stores can sell and ship their products and services to a large number of people with fewer investments as buying a website is easier and more economical than buying a physical store.

    What is the biggest challenge faced by eCommerce?

    One of the most significant challenges faced by eCommerce is the security issue. Ecommerce involves a great deal of personal information and even a small technical issue can create huge damage to a business’s operations and image.

    What is a retail store?

    The most common example of a retail store is the conventional brick-and-mortar stores like Walmart, Best Buy, etc. However, retailing as a whole includes goods or services sold through stores, kiosks, or even on the internet.

  • Email Marketing vs Social Media Marketing | What’s Best for Your Business?

    Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around 3.78 billion social media users worldwide as of 2021. This number forms around 48% of the total world’s population.

    Social media is gaining popularity day by day. But, at the same time, we can’t oversee the influence of emails on its users for trade. Now the question is which is better? Which of the two can have a greater impact on the target audience? You will get the answer to all of your queries in this article. So, let’s start this battle of Social Media Marketing vs Email Marketing.

    What is Email Marketing?
    What is Social Media Marketing?
    Social Media Marketing vs Email Marketing
    How Can You Effectively Combine Email and Social Media Marketing?

    What is Email Marketing?

    Email marketing is a kind of digital marketing that uses emails to create brand awareness. It puts forward the latest services, products, offerings, discounts, and everything among the users to make them aware and remember the brand. Some of the benefits of email marketing include:

    • It assists in building and enhancing the customer experience.
    • It makes for a profitable strategy to reach the audience emotionally through personalized emails.
    • One can save a lot of time in this marketing strategy via its automation feature.
    • It is measurable, hence one can measure the growth of a marketing campaign via web analytics in order to get accurate data.
    Number of email users worldwide from 2017 to 2022
    Number of email users worldwide from 2017 to 2022

    Industries Benefited from Email Marketing

    A Snovio labs study reveals that 72% of customers belonging to business communication prefer emails over social media. Here are some of the industries that enjoy the benefits of email marketing:

    Automotive

    This is the foremost industry that boosts its sales via email marketing. With email marketing, it becomes easy to track customers’ choices. One can obtain a huge amount of profit in a single purchase. Email marketing is used by the industry to share about new models, sell insurances, and more. Thus, the automotive industry is one of the most benefitted from email marketing.

    Pharmaceutical

    A survey in which 4000 physicians took part revealed that only one-third of physicians use social media channels. Doctors usually don’t spend their time on social media, and that’s why the pharmaceutical sector performs its marketing via emails.

    The following are some of the examples of top companies that use email marketing for their success:

    • Airbnb
    • Uber
    • Bonobos
    • Cook Smarts
    • Kate Spade
    • Litmus
    • BuzzFeed
    • PayPal
    • Drift

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    What is Social Media Marketing?

    Social media marketing refers to the promotion of services and products by using social media platforms. It is the most exciting and powerful way to reach new targeted customers from all over the globe. Some of the benefits of social media marketing include:

    • One can connect with the audience related to the business worldwide.
    • By creating effective posts and stories, one can drive more sales to one’s website.
    • It helps convert the new audiences into customers, thus increasing conversion rates.
    • It leads to enhanced search engine rankings, which ultimately contributes to a brand’s popularity.
    Number of social network users worldwide from 2017 to 2022
    Number of social network users worldwide from 2017 to 2022

    Industries Benefited from Social Media Marketing

    According to a study published on BarnRaisers, around 92% of total customers trust social media instead of any other form of advertising. Here are the industries that benefited the most from social media marketing:

    Entertainment

    The entertainment industry has the biggest share of social media marketing in comparison to any other industry. As per a report, 63.2℅ of all the posts on Facebook belong to the entertainment sector. These sectors include telecom, retail, financial services, beverage, and food. Instagram is one of the best examples of entertainment sections generating a handsome revenue.

    Retail

    The retail sector comes in the second position after entertainment which has benefited from social media marketing. Live sessions or chatboxes on Instagram or Facebook are famous examples. It also assists in displaying features of products and services which is great for the retail startups in today’s time. Moreover, the positive feedback from the customers on social media works like word of mouth which attracts more customers.

    Real Estate

    A study according to a real estate website states that 44% of customers become successful in obtaining new clients for their properties from social media. Brokers, agents, property managers, and developers all belonging to the real estate industry, utilize social media for their marketing. With social media, it becomes pretty easy to showcase the features of properties in dynamic ways.

    The following are some of the examples of top companies that use social media marketing for their success:

    • GoPro
    • Nike
    • Spotify
    • Wayfair
    • Pop-Tarts
    • National Geographic
    • Starbucks
    • Dove
    • Wendy’s

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    Social Media Marketing vs Email Marketing

    In the following points, we will discuss which is better among email and social media marketing from different perspectives:

    Which is Effective in Reaching The Target Audience?

    According to OptiMonster 2020, around 99% of email users check their mailbox every day. Some people even check their emails around 20 times in a single day.
    On the other hand, the community that opens up social media first thing in the morning is more likely to use it for personal purposes. So, basically during the workdays, people are more likely to check their emails first rather than their social media.

    When it comes to targeting, every business wants to capture its target market to be successful. When you indulge your business in paid social media advertisements, you get to select who sees it to a certain extent. However, in the case of organic advertisements, you do not get control over who sees it and who doesn’t. On contrary, with email marketing, you can segment the entire list of your target audience to gain the best results. As emails will help you reach the target audience better, email marketing seems to be a winner here.

    Which Has The Better Return On Investment (ROI)?

    The return on investment(ROI) refers to the measurement of profit after some investment or comparison of revenue of various investments at a particular time. According to DMA 2019, one can get a return of around £42 for just a pound worth of investment in email marketing.

    On the other hand, as per the study published in Forbes, around 6% of marketers could execute customer relationship management on social media, while 56% of them were still in the planning stage of how to achieve it. The fact is that social media ROI can be fruitful only if you are super-viral among a few channels. So, the chances of obtaining satisfactory returns decrease on social media. Hence, email marketing is the winner in this case.

    Which Can Attract New Audiences Better?

    Although email marketing has a huge user base as compared to social media, when it comes to reaching new audiences, it is hard to acquire them through it. This is because social media has no limits. You must have seen several channels, specifically Instagram and Facebook with a lot of supporters, this makes it a great source for new audience attraction.

    If you provide insightful and useful services and products to the consumers, then they will share them on their social media which will directly lead to increased traffic on your brand channels. You can achieve wonders in your business once your posts can start getting viral. Creating more sponsored advertisements for your products is another way to reach new audiences. Thus, this is the field where social media marketing seems to win the battle.

    How Can You Effectively Combine Email and Social Media Marketing?

    Impact of social media on email marketing in India in 2021
    Impact of social media on email marketing in India in 2021

    Now when both kinds of marketing have their pros and cons, what if we combine both and extract the only pros from these forms of marketing. So, here are how you can effectively combine email and social  media marketing for your business’s success:

    • Reuse the content on both channels. It will save your time and is also cost-effective.
    • Generate a similar content calendar for both the channels and adopt a parallel content strategy for both platforms.
    • Use social media to collect emails from your brand’s audience. Add call to action buttons to the social media posts which further lead the user to enter an email so that the brand can proceed with email marketing.
    • Organize engaging contests or giveaways on social media and collect emails from users. For instance, you can ask the users to provide a tagline for your brand and in return, you can give some prize. This will intact your brand in users’ minds and create audience engagement too while participating in contests.
    • While getting positive responses from social media about the channels, you can send feedback in emails that will lead you to convert your audience into customers.

    Conclusion

    Here the battle between social media marketing and email marketing ends. What we observed is that the preference for email marketing is still alive from various perspectives. But we can’t oversee the gaining popularity of social media day by day where around 3.96 billion users reside.

    So, the best thing for businesses is to combine their social media and emails and market their products and services accordingly to maximize their chances of success.

    FAQs

    What is the difference between email marketing and social media marketing?

    Email marketing focuses on customer relationship strengthening whereas social media is more focused on attracting new potential customers.

    Is email marketing better than social media marketing?

    As per overall performance, email marketing does perform better than social media marketing due to the huge amount of email users and better opening rate.

    What are the advantages of email marketing?

    Advantages of email marketing include:

    • Improving Sales
    • Collecting feedback
    • Reaching the right people at the right time
    • Traffic generation for your website
    • Increasing leads

    Which is the biggest social media platform for business?

    Facebook with over 2.9 billion users is the biggest social media platform for business.

  • Top 6 Public Relations Strategies for Your Business

    Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.

    Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.

    The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.

    You Represent Your Brand
    Be Hilarious
    Do Your Homework
    Be Where Your Customers Are
    Know What Your Customers Want
    Create Memorable Content

    You Represent Your Brand

    If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.

    Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.

    Public Relation Agency Services

    Be Hilarious

    Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.

    Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.

    Do Your Homework

    There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.

    Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.

    Be Where Your Customers Are

    When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.

    Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.

    Know What Your Customers Want

    Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.

    McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.

    Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!

    Create Memorable Content

    How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.

    They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.

    Conclusion

    Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.

    FAQs

    What are the different types of PR?

    There are different types of PR and they are:

    • Media Relations
    • Community Relations
    • Crisis Communication
    • Strategic Communication
    • Public Affairs
    • Online and Social Media Communication

    What is Public Relation?

    Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.

    What are some strategies for Public Relations?

    Some of the strategies for PR are:

    • You Represent Your Brand
    • Be Hilarious
    • Do Your Homework
    • Be Where Your Customers Are
    • Know What Your Customers Want
    • Create Memorable Content

  • What Is the Best Time to Send Newsletters as per Your Audience?

    Everyone must have heard that timing is everything. It’s not everything, but it is critical, specifically when it comes to getting subscribers to notice and open newsletters. Businesses and organizations use newsletters to convey important information to their range of clients, prospects, and subscribers. Newsletters provide direct access to an audience’s inbox that allows sharing of compelling material, promotion of sales, driving traffic to a website, etc.

    Furthermore, newsletters are simple to track and alter, which allows for tracking progress and making meaningful changes for better efficiency. The success of a campaign and its click-through rates are heavily influenced by its timing. To create a huge impact, it’s critical to send newsletters when most individuals check their inboxes. However, because each organization is unique, a fixed timing may not be suitable for all. That’s why it’s crucial to figure out the optimal times to send newsletters for a specific company. This article will provide the optimal timing to send newsletters based on recent market research.

    What is a Newsletter?
    Best Time to Send Newsletters
    Modification of Time As Per Your Audience
    Why is The Time of Sending a Newsletter Influential?
    Essential Tips for Sending Newsletters

    What is a Newsletter?

    A newsletter is an email sent as part of a marketing effort. It includes essential news and updates about a brand and its products and other relevant data. It’s a low-cost method of increasing business. For some, newsletter marketing is a thing of the past. Many companies believe this is due to significant improvements in social media marketing, such as Instagram hashtags, stories, live videos, and voice search. But newsletters are still one of the most effective ways to market and showcase a new product or service to the people.

    What is the one metric that matters for evaluating if a newsletter is successful
    What is the one metric that matters for evaluating if a newsletter is successful

    Best Time to Send Newsletters

    Most people open the newsletters between 10 am and 12 pm (depending on the subscriber’s time zone). Many industry analysts have lauded these times as ideal for sending newsletters because the subscribers have settled into their day and aren’t too preoccupied with their regular duties to ignore their inboxes. According to the statistics, higher open rates are also seen around 5–6 pm. Now, let’s glance at each weekday to see when the most people open their newsletters.

    ● Monday- On a Monday, the peak time for people to check their newsletters is 10 am, with a nice little bump between 5–7 pm, according to the data. Open, and click-through rates decline slightly in the mid-afternoon, maybe when individuals shake off the “Monday blues” and get back to work.

    ● Tuesday- Newsletter openings peak around 10 am, remain relatively stable throughout the afternoon, and decline after 6 pm. This could be because subscribers have developed a weekly ritual of reading their emails and then logging off at the end of the day.

    ● Wednesday- Wednesday’s open and click-through rates follow a trend identical to Tuesday’s, with a sharper drop after 6 pm as individuals turn off their devices, begin their drive home, and spend time with family and friends.

    ● Thursday- Although 10 am remains the best hour for open rates, there is also a slight surge between 1–3 pm on Thursdays. This could be because people spend their lunch hour searching for something to do as the week draws to a close.

    ● Friday- Open rates are typically high from 10–11 am, with another increase around 2 pm. This is a fun day to send a newsletter since it catches the folks right before they leave for the weekend when they’re most likely to buy something new or start something different.

    While open and click-through rates are consistent across all weekdays, research shows that Tuesdays and Thursdays top the pack. Also, 10 am appears to be the best time to send newsletters for optimum open and click-through rates. According to these statistics, the worst time to send a newsletter is on weekends, 9 am or 9 pm when subscribers are hustling to be ready for the new day, shutting off for the evening, or sleeping.

    WIDGET: leadform | CAMPAIGN: undefined

    Modification of Time As Per Your Audience

    Knowing and understanding the audience demographics is one of the most critical steps to achieving newsletter marketing success. Almost every company globally wants the same thing regarding newsletter marketing. It is the ability to send the appropriate message to the appropriate person at the appropriate time.

    Subscribers have a variety of interests, habits, and requirements. Sending out mass communication newsletters simultaneously to everyone can never satisfy those needs. Knowing the demographics of the audience helps to send more relevant campaigns. Open rates and click-throughs will skyrocket if a company’s newsletter marketing efforts become more audience relevant.

    Here are some illustrations of how demographics can overrule typical “best time to send” recommendations:

    ● If a business tries to reach a young, tech-savvy audience, it will undoubtedly disregard the standard rule about avoiding sending emails late at night. Evening emails may be appropriate for younger audiences.

    ● The much-maligned Friday can be a terrific pick for a business in the entertainment industry because people are always looking for entertaining things to do over the weekend.

    ● Weekends don’t have to be off-limits. If a business wants to reach out to tech-savvy audiences, entrepreneurs, or students, weekends can be a good time.

    Understanding the behavior, preferences, and time zones of the target demographics can assist in determining the optimal day and time to send a newsletter. It is also important that a business should tailor newsletter sending times based on the location of the subscribers for best results.

    HubSpot acquired, The Hustle (newsletter producing media company)
    HubSpot acquired, The Hustle (newsletter producing media company)

    Why is The Time of Sending a Newsletter Influential?

    When a company works hard on a campaign, it comes up with valuable content, a compelling headline, and clear calls to action. Looking at all this, even the biggest companies like Amazon indulge in newsletters for their marketing. However, sometimes the newsletters do not get opened or clicked through. This is when the importance of good timing comes into play. An inbox is crowded, and newsletters at the top of the box tend to receive more attention than those at the bottom. So, posting time is crucial when creating major newsletter marketing campaigns. The timing of sending a newsletter is influential because of the following reasons:

    ● Increase the number of people who open the newsletters: The ultimate aim of newsletter marketing is to have increased open rates. A prospect or a subscriber is more likely to open a newsletter if it is at the top of their inbox; therefore, sending it at the right time is crucial.

    ● Increase the number of people who click on the links: Even if all the subscribers read a newsletter, there is no possibility of having a good return on investment (ROI) if no one clicks on it. If it is sent at the wrong time, the subscribers may not have the time to read the email or respond to the CTAs. Thus, another reason why the timing is influential.

    Amazon Prime weekly newsletter
    Amazon Prime weekly newsletter

    Essential Tips for Sending Newsletters

    The newsletter marketing community generally accepts broad newsletter sending time recommendations. They’re lovely for getting started, and they work most of the time. The following are some of the tips to keep in mind while sending newsletters:

    • Monday’s mess: On Mondays, it’s generally agreed that a business shouldn’t send out newsletters. Why? People are already dreading the weekend’s getting over. Usually, they march into the office, where they are overwhelmed with a deluge of emails accumulated over the previous few days. Inevitably, business emails will take precedence over promotional newsletters. This is why Monday is one of the worst days to send a newsletter.
    • Day vs Night: While this may seem self-evident, sending newsletters during the day is usually preferable. When people are awake, there is a much better chance of people opening the newsletter.
    • Weekends: Weekends are traditionally the days when people go for shopping and indulge in fun activities. Due to this, weekend open rates and click-through rates are notoriously low, and newsletter marketers should avoid it.
    • Early post: Some newsletters are opened within 60 minutes after being sent. Certain lingerers may not open the newsletter for another day or two. If the newsletter contains event-related information, it should be sent 3-5 days before.
    • The favorites: Marketers have usually avoided Monday’s anguish and Friday’s itchy feet by sending email campaigns on Tuesday, Wednesday, and Thursday. The most popular days for sending email newsletters are Tuesday and Thursday.
    • Traditional Strategy: The tested traditional strategy of sending out newsletters in the middle of the day works effectively. Subscribers are settled into their routines and regularly check their inboxes in the middle of the week. According to the general perspective, emails should be sent between 10 am and 12 pm.

    Top Creative Ways to Reduce Email Newsletter Unsubscribe Rates
    Are people unsubscribing your newsletters?. Here are top tips to retain customers and avoid customers from unsubscribing your newsletter.
    StartupTalkyMuskaan Kapoor

    Conclusion

    Newsletter marketing can be a complex topic to grasp. So many industries are using it and making a difference in their unique ways. The general takeaway is that a business should segment its audience, possibly by job function or seniority, to accommodate diverse behaviors and working styles. It should also consider alternative times that are more suitable for subscribers. Remember that research varies, customer behavior is constantly changing, and performance differs depending on the benchmark of a business.

    A business should experiment with different approaches to see what works best for a particular audience. It should also make sure that readers are already engaged in what it says. They value what it has to offer as a business, and as long as they send them newsletters about it at the right time, there is a decent chance of getting positive results.

    FAQs

    What is newsletter marketing?

    Newsletter marketing is sending informative and valuable content to a member list of future and established consumers through an email letter.

    Is sending newsletters a successful marketing strategy?

    As a marketing strategy, newsletters have endured the test of time. As per McKinsey analysts, newsletter marketing is 40 times more likely to bring in new clients than social media.

    How many words should a newsletter have?

    A maximum of 20 lines should be included in an email newsletter. For most industries, 20 lines of text or around 200 words results in the highest open and click-through rates.

    Which are the best days to send newsletters?

    In general, the best days to send newsletters are Tuesdays and Thursdays.

    What is the best time to send newsletters?

    The best time to send newsletters differs for different businesses and their audiences. For the early birds who check their email first thing in the morning, 8 AM is perfect. Other best times include 10 AM, 1 PM, and 6 PM.

  • How Much Does It Cost to Build an E-commerce Marketplace Website?

    Online shopping is moving towards a new direction in the world, undergoing constant modifications and growing rapidly. The marketing trends are changing in the blink of an eye.

    The e-commerce marketplace is evolving so quickly that it is hard to imagine how the industry will look in the next decade.

    A study says 80% of shopping is done online globally. In 2021, eBay alone had a market cap of 47.8 billion dollars. Online sale is increasing every year and now it’s the right time to build your e-commerce marketplace.

    Starting an online marketplace is not easy, it requires an investment and a clear-cut scheme.

    Now the question is, how much does an eCommerce marketplace development cost?

    Well, in this article, we will cover the investment needed for developing an e-commerce marketplace website.

    WIDGET: leadform | CAMPAIGN: undefined

    What is an eCommerce Marketplace?
    Types of Marketplaces
    How Much Does an eCommerce Marketplace Development Cost?

    What is an eCommerce Marketplace?

    An eCommerce marketplace is an online platform where buyers can find different brands’ products from different sellers showcased on the same platform. It allows all the vendors to sell their goods on the same eCommerce marketplace, which entirely runs on one software infrastructure.

    These eCommerce marketplace companies take a small percentage of product sales from vendors selling across the platforms. For example Amazon, eBay, Flipkart, etc.

    Types of Marketplaces

    Are you sure about the category of the marketplace? Let’s understand the classification of the marketplaces. Depending upon the type of marketplace, the cost of development is affected. The marketplace is divided into two parts that affect the eCommerce marketplace development cost.

    Based on Participants

    The target audience and the intention of the buyer-seller relationship decide your marketplace, which can be one of the following:

    B2C Marketplaces: It offers an opportunity to vendors to sell products directly to the consumers. B2C marketplaces are generally monetized by listing fees, commissions, subscription fees, etc. For instance, booking.com.

    B2B Marketplaces: It provides an opportunity for manufacturers to sell products or services. A third party usually operates them. Their motive is to promote transparency in deals and buying/selling processes. These are monetized through listing fees, commission, subscription fees, etc. For instance, eWorldTrade, and Alibaba.

    C2C or P2P Marketplaces: These marketplaces connect people to share their products and services in exchange for money, such as a car. The motive behind C2C marketplaces is for maximum utilisation of resources, which are monetized through paid ads and promotions. For instance, Etsy, OLX.

    Ecommerce Marketplace: It allows individuals and multiple businesses to sell their products and services online to consumers. These marketplaces are the most popular imaging eCommerce marketplace development cost. Example: Amazon, eBay.

    mCommerce or Mobile Marketplaces: These are designed to facilitate mobile shopping. These are digital stores monetized through subscription fees, commission fees, freemium plans, lead fees, and listing fees. Example: Upwork, Fiverr, Sephora.

    Crowdfunding Marketplaces: It allows its members to raise funds from the groups for a specific project. Monetization strategies include transaction fees and commission fees. Example: Kickstarter, Indiegogo.

    Auction Platforms: They encourage vendors to fulfil the services by bidding. It exclusively helps to gain the most competitive rates for a specific item or service. Auction platforms monetize through transaction fees. Example: Artsy.

    Based on Business Model

    The structure of your marketplace depends upon the business model. The business model defines the strategies to attract buyers and sellers and generate revenue. It helps determine the essential functionality and even affects the marketplace development cost. Business models are classified into three groups:

    Horizontal marketplaces: They deal in different categories to different consumers. consumers can find all the necessary products. Here the competition is fierce, and a wider audience is covered. Example: OLX, Etsy

    Vertical Marketplace: Instead of selling every product to everyone, these are mainly focused on niche services or products. Here you experience less competition. Additionally, you can focus on delivering better personalization. Example: StockX

    Global Marketplace: It allows the exchange of goods and services worldwide. It has the widest audience and hence more power to generate revenue. You will face some language barriers and legal constraints in the global marketplace. Example: amazon.com, ebay.com

    Marketplace App Development Time
    Marketplace App Development Time

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    StartupTalkyRishabh Rathi

    How Much Does an eCommerce Marketplace Development Cost?

    The eCommerce marketplace development cost depends upon what features you want to add account. However, here’s an estimated cost if you’re building an e-commerce marketplace such as Amazon.

    The eCommerce marketplace is built on two platforms: Website and App.

    Marketplace Website Development Cost

    The table contains the eCommerce marketplace development cost of a website like Amazon. Amazon is a B2C marketplace where one can find any product. Here is the average possible development cost.

    Stage: Development Estimated cost
    Business Analysis $10,000 – $22,000
    Design $5000 – $14,000
    Front-end $25,000 – $75,000
    Back-end $39,000 – $116,000
    Quality Assurance $14,000 – $62,000

    Basic Features

    Feature Estimated Cost
    Authorization $5,000 – $21,000
    Profiles (Host, Admin, Guest) $18,000 – $25,000
    Search with Filters $15,000 – $20,000
    Product Pages $10,000 – $14,000
    Shopping Cart $12,000 – $17,000
    Payment System $15,000 – $20,000
    Customer Review $12,000 – $18,000
    Notifications $10,000 – $20,000

    Advanced features

    Feature Estimated Cost
    Product Comparison $10,000 – $16,000
    WishList $5,000 – $10,000
    Geographical Location $10,000 – $16,000
    Message and Texts $10,000 – $20,000
    CRM Integration $12,000 – $16,000
    Vendor Admin Panel $10,000 – $16,000
    Product Recommendation $10,000 – $40,000

    Marketplace App Development Cost

    A simple marketplace app includes an admin panel, buyers profile, sellers profile, reviews, search system, product page, messaging feature, notifications, payment gateway, shopping cart, and search filters.

    If you’re looking for the exact numbers, the table below shows the estimated range as the cost may differ depending upon the complexity.

    Feature Estimated Cost
    Authorization and Authentication $5,000 – $21,000
    Admin Panel $18,000 – $25,000
    Search with Filters $15,000 – $20,000
    Product Pages $10,000 – $14,000
    Shopping Cart $12,000 – $17,000
    Product Recommendations $10,000 – $40,000
    Payment System $15,000 – $20,000
    Shipping $10,000 – $20,000
    Geolocation $10,000 – $16,000
    Photoshopping $10,000 – $20,000
    Virtual Placement $16,000 – $30,000
    Customer Review $12,000 – $18,000
    Notifications $10,000 – $20,000

    The cost of developing a marketplace website and an app depends upon the industry, marketplace type and target audience.

    Conclusion

    The eCommerce marketplace development cost depends upon the target audience, marketplace type and industry. It can cost you $80,000 to $289,000 depending upon the features you want to add. Preliminary research is needed to build an e-commerce marketplace platform. However, reaching out to an expert might solve this.

    FAQs

    How long does it take to develop an online marketplace?

    If you want to build a basic marketplace website from scratch, it would require more than 1000 hours.

    How much does it cost to build a platform like Amazon?

    It would cost you around 60, 000 to more than 90,000 to build an e-commerce marketplace like Amazon.

  • How to Improve the Cash Flow of Your Business? | 5 Proven Ways to Increase Cash Flow

    Nothing can change the fact that we all enter into a business to earn money. Setting up your own business is not easy. There are many things one has to cover before they can get their business up and running. One of the critical components of every business is the initial investment. Irrespective of the kind of business you intend to start.

    There is more to investments than just the investment. People become so desperate for profits that they overlook that business is solely dependent on the outside market. But before moving on to the gains, one has to ensure a sufficient cash flow required for sustaining the business. Every business entrepreneur knows the importance of not letting their cash flow become stagnant.

    As a result, they are always looking for methods and strategies that will help improve their business cash flow. In this article, we will walk you through the different ways using which you can significantly improve your business cash flow.

    What Is Cash Flow?
    Ways To Improve Your Business Cash Flow

    What Is Cash Flow?

    As a business owner, you understand the importance of staying on top of your cash flow to keep your business sustained. But what exactly does cash flow mean? In simple words, cash flow refers to the net amount of money flowing in and out of a company.

    Every organisation’s success is mainly dependent on how positive its cash flow is. A positive cash flow is when a company brings in more money than it sends out. The cash that goes out of the company generally consists of debts and other expenses.

    Ways To Improve Your Business Cash Flow

    In order to sustain itself in the business industry, the key ingredient is to always keep positive cash flow. Staying on top of your cash flow allows you to see the broader picture, wherein you will be able to scope out areas of improvement and work on the same.

    Opt For Leasing Instead Of Purchasing

    Your business’ daily expenses are going to be divided into different categories. All these categories will be required to be fulfilled whenever they are due. Apart from that, every business needs some money in hand for day-to-day operations. This includes supplies, types of equipment, and your entire workplace. In such cases, opting to lease all these things will leave you with enough money at the end of the day.

    When you lease, you pay for the leased commodity in smaller increments from time to time. This saves you from spending all your money at the same time. Leasing is a proven way to help increase cash flow. Moreover, since lease payments come under business expenses, they can always be written off your taxes.

    Buying, on the contrary, will cause you to spend all your money at once, leaving you with little to nothing when in need. Therefore, unless your business is booming with cash, it is always better to lease instead of buy.

    Create A Cash-Flow Forecast

    In order to sustain, every business must have a positive cash flow. This means the company should bring in more money than it sends out. To determine whether you have a positive or a negative cash flow, you need to first create a cash flow forecast. There are several benefits to a cash-flow forecast.

    For starters, it gives you an estimate of the company’s total money and spending in a year. Next up, you get a clear idea about the surpluses and shortages. With all this information at hand, you are better prepared when it comes to making decisions about new purchases or borrowing new facilities.

    CashFlow Forecast Template Example
    Cashflow Forecast Template Example

    A cash flow forecast is a vital tool for every growing business as a forecast helps predict profitability and determine the company’s future cash flow situation at the same time. Moreover, this allows business owners to have increased flexibility, higher efficiency, and the ability to map out more and more potential growth opportunities.

    Better Terms And Prices With Your Vendors/Suppliers

    Being in a business is more like being in a relationship as both these things depend on the give-and-take policy. But in the case of businesses, you first need to give a whole lot before you can reap its benefits. This includes taking care and keeping your vendors/suppliers happy. Keeping these people happy primarily includes building a long-term relationship with the team.

    Once you have taken care of this, the next part includes maintaining the relationship. Otherwise, you’d just be overspending on things that you know aren’t going to last. To do so, you will need to set up better terms and conditions for both parties.

    In terms of suppliers, you can negotiate favourable prices for both you and them. One of the common practices is asking for bulk inventory rates. If your suppliers allow for bulk inventory rates, you are likely to score more discounts, lower pricings, or other better terms of trade. Establishing better terms and prices with your suppliers can help you drastically cut down on costs and boost your cash flow.

    Encourage Your Customers To Make Early Payments

    One of the primary reasons why your business’ cash flow isn’t improving or has become stagnant is because of pending payments from the customers. The majority of the businesses right now are awaiting huge a chunk of payment from their respective customers.

    Know that the sooner you receive your payables, the better your cash flow becomes. To make this possible, you have to implement different ways that will encourage your customers to make early payments on their purchases.

    Immediate Invoices

    To begin with, start sending out invoices immediately after a particular order is dispatched. Ensure the invoice is easy to read and the terms are clearly stated for the customers to understand. An invoice with a due date and a late penalty charge is bound to get the customer’s attention. Finally, layout clear instructions regarding the different forms of payment accepted.

    Early Bird Discounts/Incentives

    Everyone enjoys getting a little extra for a little less. You can offer incentives or other suitable rewards for customers who make early payments by banking on this principle. If you have customers paying their bills ahead of time, it creates a healthy situation for your company. In return, you can surprise them by adding a suitable incentive or taking a little off the top.

    Set Up A Quick-Payment Option

    While the whole world goes digital, you can’t afford to stay behind. The 21st century demands you to be swift in your actions. A quick order dispatch requires a fast payout.

    Waiting for a cash payment or a bank transfer can be a tedious task. And by tedious, we mean it means more waiting on your end. As an alternative, you can look to set up a quick payment option that will help save valuable time and allow your consumers to transfer money with ease.

    Cost-Cutting

    The outbreak of the pandemic has been tough on all of us, especially in the business sector. As the world slowly rises from its slumber, businesses find it difficult to keep themselves afloat.

    If your company too has suffered or slowed down during COVID, then you may want to look at cutting down on costs. Cost-cutting is a technique that is implemented everywhere globally.

    It generally includes taking stock of your inventory and dumping things you have been paying for but do not need. For example, if you are in the restaurant business, you can look at replacing the majority of your glass utensils, such as glassware and cutlery, with plastic to help save on costs.

    The best way to find out which expenses you can cut out is by taking stock of everything there is. Are there any services you are paying for but aren’t using? Or are there any insurances you no longer need? Is there excess stock of which you have zero need?

    These are some things you cannot track while you’re manning your everyday business. But taking the time out to take stock and complete this admin task will put you better financially.

    Conclusion

    Whether it’s a small retail shop or a full-fledged business in the clothing industry, everything has a parameter based on which you can track your success. A healthy cash flow is one of the vital parameters that indicates you have a healthy and highly efficient business at hand. You can use either of the strategies mentioned above to increase your current cash flow.

    Note that your business does not solely depend on these strategies when it comes to increasing the cash flow. You need to club these techniques by making the right decisions concerning your customer servicing, marketing, product development, and sales acquisitions. All these things in combination will give you a healthy business setting that comprises a cash flow that is only improving by the minute

    FAQs

    Why should a business always have a cash flow forecast?

    Creating a cash flow forecast helps keep you on top of your finances by allowing the following things,

    • It gives you a quick estimate about when and how much collectables you are going to receive or spend.
    • It gives you complete visibility of your company’s finances.
    • Allows you to correct your course at any point in time.
    • It helps improve the accuracy of cash inflow and outflow.
    • It saves you from manually inputting the payment data every time.
    • It helps keep sight of both your short and long-term investments.

    What are the ways of improving cash flow?

    Apart from the ones mentioned above, the following are some of the ways using which you can improve your cash flow.

    • Establishing a healthy relationship with your bank.
    • Follow up with your customers after dispatching the invoice.
    • Payment extensions.
    • Use your credit card strategically.
    • Increased prices.
    • High-interest savings account.

    What is a negative cash flow?

    A negative cash flow is when your company spends more money than it earns. A negative cash flow is an indicator of an inefficient business.

    How often should you update your business plan?

    To update your business plan, you must keep reviewing it from time to time to ensure you anticipate all the trends and challenges in the near future.

  • Brands Endorsed By George Clooney

    In the 21st century, the top brands prefer to get the topmost actor, celebrity, or sportsperson to become their brand ambassador. May it be Hollywood or Bollywood the popular actors are always in high demand as they help the company grow by reaching out to the mass by becoming the face of the brand. George Clooney is one of the most reputable Hollywood actors, film directors, producers, screenwriters, and philanthropists in the advertising world.

    The actor has won prestigious awards like Golden Globe Awards three times, Academy Awards two times, and was even the recipient of the AFI Lifetime Achievement Award in 2018. George Clooney made his acting debut on Television in 1978 and got recognition with ER (1994 – 1999), along with the appreciation of receiving two Emmy Award nominations.

    He is known for his exceptional performances in movies such as Syriana, Argo, Ocean’s Eleven, The Monuments Men, Leatherheads, Up in the Air, Michael Clayton, The Descendants, etc. George Clooney was also tagged under the 100 most influential people in the world by the Times list for the period of three years (2006-2009). According to Forbes, George Clooney is one of the wealthiest Hollywood celebrities and was the highest-paid actor in 2018.

    Besides his remarkable acting career, George Clooney is also a successful businessman as he sold his tequila company named Casamigos to Diageo (a liquor giant) at the cost of $1 billion in 2018. The esteemed actor has also recorded of heavily investing in real estate properties from across the globe. He is also a political, social, and economic activist and made the United Nations Messenger of Peace in 2008.

    The A-list Hollywood actor has an estimated net worth of $550 million(2021). While he was paid over $40 million for a brand endorsement deal with Nespresso in 2017. Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Warburtons, Mercedes Benz, and Toyota.

    Brands endorsed by George Clooney
    Nespresso
    Casamigos
    Omaze
    DnB Bank
    Martini
    Warburtons

    Brands endorsed by George Clooney

    George Clooney is highly known for his endorsements due to multiple reasons. His endorsements are quickly hyped by the media for varied purposes such as criticizing them or for appraising the choice. Another key point is that George Clooney is known to get 90% of his income by means of endorsements. He was also included in the list of the highest-paid actor on Earth in 2018 despite not releasing a single movie for that period. Some of the best-known endorsements of George Clooney are given below.

    Nespresso

    Nespresso is one of the most successful operating units of Nestle Group with its headquarters based in Lausanne, Switzerland. The company is known for its premium machines that brew coffee from coffee capsules. Nespresso machines are designed to help its customers make a premium cup of coffee in an easier and fast manner. Nespresso also sells its premium coffee capsules that are made from the best quality coffee and manufactured in three Switzerland factories.

    As of 2011, the company’s annual sales were over 3 billion Swiss francs. George Clooney was signed as a Nespresso brand ambassador in 2006, since then the actor is known to receive $40 million from Nespresso endorsement deals. The acclaimed actors have been the face of the brand since 2006 and have appeared in many multimedia ad campaigns that have garnered popularity and helped the brand grow in the European and US market.

    George Clooney has paired up with other actors like John Malkovich, Danny DeVito, and Matt Damon to endorse Nespresso in commercials. George Clooney was also noted to serve as a member of the Nespresso Sustainability Advisory Board. His role was to collaborate on ideas and solutions for improving the lives and futures of coffee farmers.

    Casamigos

    Casamigos is a popular tequila company that was co-founded by George Clooney and his friends Rande Gerber and Mike Meldman and launched in 2013. The tequila brand was said to be accidentally founded as the friends only wanted to make a tequila according to their tastes and for their personal use, with no intention of taking the company public.

    The company, however, became incredibly popular and was acquired by Diageo (the world’s largest spirits company) for a whopping $1 billion in 2017. The purchase was equivalent to Diageo paying almost $500 a bottle. George Clooney went on a US road trip to promote the launch of the Casamigos Tequila.

    The actor also appeared in an ad commercial and the supermodel Cindy Crawford, Rande Gerber’s wife. The funny commercial showcases Clooney waking up next to Crawford with a puzzled expression. A bottle of Casamigos Tequila on the nightstand behind him ends with a message saying “Please drink responsibly”.

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    actresses

    Omaze

    Omaze is an upcoming for-profit fundraising company that partners with charities in fundraising events. The company was founded by Ryan Cummins and Matthew Pohlson in 2012, with its headquarters based in Los Angeles, California. The events organized by the company is combined with prizes, such as material goods, property, or celebrity experiences, and come along with one grand prize and several lesser prizes.

    The urge to win prizes actually led them to the path of making donations. Omaze has so far, raised over $130 million for more than 350 charities including UNICEF, Julia’s House, Make A Wish foundation, etc.  The company partnered with George and his wife Amal Clooney to raise funds and awareness for the Clooney Foundation for Justice, which fights for justice and accountability for human rights abuses.

    The winner of the event was said to get a once-in-a-lifetime opportunity to have lunch with George and Amal Clooney at their home in Lake Como. The actor is featured in a funny commercial where he talks about how his wife’s resume is far more impressive than his and how people would rather hang out with her than “just an actor”.

    DnB Bank

    DnB is stated as Norway’s largest financial service group that has its headquarters in Oslo. The DNB Bank Group is the largest unit of the DNB Group, which works to provide financial services to the corporate, retail, securities markets, and the public sector. So far, the company is known to have more than 2.3 million retail customers and over 200,000 corporate clients, with 61 branch offices across the world.

    DnB is considerd as one of the major name in energy sector internationally along with the tag of being worlds foremost shipping bank. In 2012, The company signed George Clooney as its brand endorser. The actor was featured in a two-part multimedia ad campaign. The comedic ad showcases a random woman who has woken up one morning married to George Clooney. DnB NOR commercial tries to illustrate that our dreams can come true irrespective of their base, however planning and being cautious of the finances is in our best interest.

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    Martini

    Martini is one of the top brands of Italian drinks, which was started by Clemente Michel, Carlo Re, Carlo Agnelli, and Eligio Baudino in 1847. The vermouth brand belongs to Martini & Rossi which is an Italian multinational alcoholic beverage company, the company also makes another popular sparkling wine called Asti and French vermouth named Noilly Prat.

    Martini and Rossi are behind the name of the American martini and gin cocktail drink. Since the beginning, the company has marketed its products aggressively, and created some memorable TV advertising and sponsoring events under its Martini logo.

    George Clooney became the endorser of Martini in 2006 and since then has appeared in some of its ad campaigns. The visuals of advertisements showcase the actor swapping his luxury boat and a beautiful woman for the Bacardi cocktail drink. In another martini ad, George can be seen denied entry while his stock of Martini is welcomed without him.

    Warburtons

    Warburtons is one of the leading England-based baking companies that was founded by Thomas Warburton in 1876. As of 2018, the company is known to have over 12 bakeries, 14 depots, and more than 4,500 employees across the UK. Warburtons is one of the most popular bread sellers in the UK, as it holds over 15% of the market share in London.  The company signed George Clooney as its endorser in 2021, the company has also made commercials with actors like Robert De Niro and Sylvester Stallone.

    The multimedia ad campaign showcases George Clooney attempting to field a Zoom call with a disinterested Jonathan Warburton (head of Warburton) who would rather eat a delicious slice of buttered toast than have a conversation with the star. Commenting on the same commercial, Clooney added, “It’s not every day that your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot.”

    Conclusion

    George Clooney is known not only for being the greatest actor in Hollywood but also for his business acumen. George Clooney is also a political, social, and economic activity and has even started the Clooney Foundation for justice which advocates against human rights abuses around the world. This is why the actor is one of the most influential figures in Hollywood and any brand around the world would love to have him as their brand ambassador.

    FAQs

    Who is George Clooney?

    George Clooney is a popular Hollywood actor, film director, producer, screenwriter, and philanthropist.

    What is the net worth of George Clooney?

    George Clooney has an estimated net worth of $550 million in 2021.

    What are the brands endorsed by George Clooney?

    Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Mercedes Benz, Warburtons, and Toyota, among others.

    How much does George Clooney charge for Brand endorsements?

    George Clooney was once paid over $40 million for brand endorsement deals with Nespresso.

  • Seven Psychological Tricks Applied By Amazon In 2022

    ‌‌‌‌Amazon is the most common e-commerce platform providing services across the globe. The start of an Amazon was quite simple with a single product in its basket. Now in the year 2022, Amazon consists of millions of products on its e-commerce platform. Apart from the e-commerce market, Amazon has also topped in its Technology business.

    It is not an easy task to manage and achieve a position as high as Amazon has reached. There are many tactics applied by Amazon in all possible directions. The prime service enabled by Amazon earned it many customers. Especially those who wanted to receive their product delivery within a short period. Apart from these, Amazon is famous for good quality products at a lower rate. To achieve this, Amazon applies many Psychological Tricks in its pricing strategy.

    Amazon’s Pricing Strategy
    Need Of Using Psychological Tricks By Amazon
    Basics of Amazon Data Collection
    Psychological Tricks Applied By Amazon On Its Pricing Strategies:
    1. Concepting The Prices Lower Than Other Platforms
    2. Grouping For Comparison
    3. Preparing A Free Gift For Customers
    4. Additional Clarification
    5. Periodic Sale
    6. Attaching Social Reviews
    7. Summing Up The Cost With Number 9

    Amazon’s Pricing Strategy

    Each platform has its pricing strategies built for better functioning. Pricing strategies are essential to finalize a cost of a particular product or service by considering many related aspects such as market conditions, demand, supply, etc. Amazon also has many strategies to use for its pricing model. The pricing model used by Amazon is to keep the prices as low as possible to achieve a higher buying rate. Based on this model, pricing strategies are planned.

    Need Of Using Psychological Tricks By Amazon

    The graph demonstrates a tremendous increment in the annual net sale of Amazon mainly because of its strategies
    The graph demonstrates a tremendous increment in the annual net sale of Amazon mainly because of its strategies.

    Each seller needs to be ahead of others. For this purpose, they need to use tricks. One of the most useful methods is to apply psychological tricks. Psychological tricks are used to make customers believe that the deal cracked by them is truly a saving one. However, Psychological tricks are just a trick. There are many tricks one can apply for increasing sales.

    Apart from each seller, Amazon as a whole also needs to be ahead of its competitive platforms. For this purpose, multiple psychological tricks are used by Amazon in its pricing strategy.

    Basics of Amazon Data Collection

    It is not a mystery now that all e-commerce platforms collect their users’ data. This data is then used by the platforms to provide better services. The same is done by Amazon too. Amazon collects all inputted data from its users such as searches made on Amazon, filters applied, etc. This data is then combined with a few psychological tricks to make Amazon work as a customer store.

    Psychological Tricks Applied By Amazon On Its Pricing Strategies:

    Amazon is a continuously evolving platform. There are many chances for one trick to be applicable now and get an alternative after some time. This is mainly because the process is always applicable to improvement. Some of the psychological tricks are:

    1. Concepting The Prices Lower Than Other Platforms

    Amazon is known for its high-quality products at cheap rates. But is it factual or just a concept? Amazon sells its products at an average rate and not at low prices. However, the most trending products are sold at Lesser prices than on other platforms. This itself allows the manufacturers to sell a higher number of products at a minimum profit. On the contrary, some products have significantly higher prices on Amazon to indicate a better pricing strategy for customers.

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    2. Grouping For Comparison

    Similar Items are grouped together to provide a better understanding and comparison of products without the need of visiting any other place.
    Similar Items are grouped together to provide a better understanding and comparison of products without the need of visiting any other place.

    Comparison is the key to reaching a decision. Amazon understands this well. Amazon allows its users with three or more similar options of the same product with different packages. This allows the customers to make better choices from a single platform only, rather than going to other places for comparison of prices.

    3. Preparing A Free Gift For Customers

    Giving a free trial always has a better impression on customers. It can give them trust in the provided facility. Way Amazon allows its customers the facility of using Amazon Prime free of cost for 30 days. Once a customer starts using this facility, they will indirectly feel debted to Amazon. One can also try to purchase as much as possible in this period just for the sake of that membership. It can also make others purchase the facility once its free trial is completed.

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    4. Additional Clarification

    The complete clarification about shipping details helps in the proper placement of orders as per need.
    The complete clarification about shipping details helps in the proper placement of orders as per need.

    There are many customers purchasing orders from Amazon as a gift. Giving out clear clarification about shipping details and days required for the order to arrive can ultimately speed up the process of purchasing. This can be because no one likes to receive the product after its needed date. This step gives an ultimatum to customers without the actual use of any warning.

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    5. Periodic Sale

    Periodic sales work as a time bomb, the difference is that they work on the human mind. For any product available in the sale, with a limited time offer. Customers do not have the option of pondering much on the same thing. This forces the customers to make a quick decision. Hence, eventually, they can also lead to good sales once the psychology is well understood.

    6. Attaching Social Reviews

    Customer Reviews Summed Up For Easy Understanding.
    Customer Reviews Summed Up For Easy Understanding.

    Almost everyone goes to the comments section of Amazon before purchasing a product. This gives the impression of the received product. There are thousands of users purchasing products from Amazon. Each customer can’t read all the given comments for a better understanding of the product. Hence, Amazon came up with a great solution of summarising all comments into one simple rating box. This allows quick and easy identification for customers.  Higher the rating, the higher the number of customers willing to buy the product. Keeping the review and rating box on the product detail page is a great innovative step taken by Amazon.

    7. Summing Up The Cost With Number 9

    The Easy Explanation Of "Charm Pricing".
    The Easy Explanation Of “Charm Pricing”.

    Also known as “Charm Pricing“, it is considered one of the most successful strategies used by Amazon. In this method, the left number of cost is exchanged with the number “9”. Price number ending in 99 or 9 number makes the Price looks quite lesser than the whole number of cost. It primarily deals with the thought process of the human mind. It is estimated that Nine ending prices are slightly lower than the one ending a process or whole numbers.

    Conclusion

    Amazon is known for its multiple services. It is one of the best examples to acknowledge e-commerce platforms. Amazon is always in a changing phase. Amazon has its share behind making great Strategies for its products to be on top. This takes the teamwork of both the manufacturers and Amazon together for increasing its rank in the eye of customers. Amazon is always known for its good quality products at less prices. To maintain this, Amazon takes the help of psychological tricks. Some of the psychological tricks have been explained above.

    ‌‌‌‌

    FAQs

    Who is the CEO of Amazon?

    The current CEO of Amazon is Andy Jassy.

    When was Amazon Incorporated?

    Amazon was incorporated in 1995.

    What is the cost of Amazon Prime for one month?

    Amazon Prime costs about Rs 179 per month.

    Do retailers use any tricks to increase their sales?

    Retailers on Amazon use a number of tricks in order to achieve a higher sale compared to their competitors.

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.