What’s the first thing that comes to our mind, when we think about Jeans? Yes, your guess is right! It’s Levi’s. The widely famous American clothing brand whose denim jeans are worn by every second person.
Levi’s includes a sub-category of four brands, Levi’s, Denizens, Signature, and Dockers. The brand is known for its remarkable quality and comfort of blue denim jeans, which holds the status of highest sold brands.
The brand has seen a lot of ups and downs but still, it remained one of the most extraordinary clothing brands across the world. Today, the hype of Levi’s is known by everyone. The brand has opted for such an advanced and ultracool marketing and pricing strategy that has been a great success. In 2021 Levi’s appointed Deepika Padukone as its global brand ambassador.
The 167-years-old blue denim jeans company, Levi’s keeps up with the track of every ongoing change that occurs in retail habits. The tagline of the company goes by âLive in Levi’sâ.
You must be wondering how this company has still such a strong foothold in the market! Levi’s follows very extraordinary and advanced marketing strategies that show how people would be shopping in the future.
In order to address such remarkable marketing strategies, we have presented this article, to discuss the marketing strategies of Levi’s. Let’s get started!
When it comes to Levi’s products, they are extremely comfortable and of great quality. Through this, the company owns immense popularity in the market and has a huge customer base with loyalty.
Levi’s offers such incredible products and services that they don’t look elsewhere for purchasing. Its denim jeans are innovative, enough spacious for keeping the necessary stuff and come with double layers for durability.
The most popular Levi’s product is its blue denim jeans, however, over the past few years, other products are also gaining prominence.
Besides its fame for denim jeans, Levi’s provides a great range of products including skirts, jeans, underwear, shirts, dresses, jumpsuits, belts, accessories, and many others.
Its denim jeans are further categorized in many designs such as Taper, Skinny, Boot cut, Slim, Flare, Relaxed, Moms, and Big and tall. The most unique part is, it associates a three-digit number with its jeans.
Suppose, you find great jeans with a number 201 but in the men’s section, then you can find the exact same jeans in the women’s section with the number 200. Sounds incredible, right!
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Levi’s is entirely distinguished into three major geographical areas: Levi’s Strauss Europe, Levi’s Strauss America, and Levi’s Strauss Asia Pacific. Its Asia Pacific region includes the Middle East countries like Qatar, Oman, Kuwait, and United Arab Emirates as well.
The official headquarters of Levi’s is based in San Francisco, United States. Levi’s distribution strategy is remarkable. It manages the entire supply chain smoothly as well as the delivery through distribution channels, franchise models and advanced qualified staff.
Its products are delivered through numerous distribution channels. Alongside its holds, several factors owned retail outlets and showrooms within Levi’s franchise.
Levi’s is a very well-established brand that comes with a great policy of conserving standardly fixed prices across the globe. Its pricing for the pair of denim jeans is measured with tons of factors behind it.
These factors are the demand for products, cost of products, product’s uniqueness as well as convenient features, and product’s affordability based on the target audience.
Likewise in India, the price of denim jeans ranges from Rs 1299 (for Levi’s cost-sensitive customers) to Rs 7000 (customers with luxury).
Its pricing strategy is totally based on the preferences of its customers and that’s why it is quite prominent with its services.
Levi’s opts for mass targeting strategies in order to convince the requirements and needs of its customers. Levi’s Market position is quite upright and competitive but at the same time, the brand prioritizes the value of money for the customers. And that’s why it influences its customers and gained such a huge base.
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Levi’s functions in a very rigorous and competitive marketplace. The market holds a huge counterfeit category of products and services along with various nationwide performers. All these combined are majorly affecting the performance and development of the brand. However, various other components such as climatic circumstances, Labour expense, and developing lifestyles are some of the central factors that are influencing the marketplace across the globe.
In 2021, Levis appointed Deepika Padukone as its global brand ambasaador. The brand is planning to target millennials. The popular actress was also seen in its new campaign focused on the new range of jeans.
On its association Deepika Padukone said,
âAuthenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!
I am absolutely honoured and delighted to be associating with one of the worldâs most iconic brands-Leviâs.â
Besides being one of the most popular clothing brands across the world, Levi’s manages to keep up with its records. The brand follows some of the very significant marketing strategies that have brought incredible results for the company.
From products to marketing analysis, Levi’s is known for its tremendous strategies that have kept the brand on the top for 167 years. The marketing strategies of Levi’s are immensely famous as well as strong.
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The ed startups in India saw an unprecedented rise in their demand and popularity as the country went on a nationwide lockdown on March 25, 2020. When the pandemic was supposed to be a tough year for all the entrepreneurs out there, the edtech industry in India alone raised a whopping $2.2 billion with Byjus singlehandedly raising over $1 million out of it.
2020 for that matter can be considered the year of ed-tech in India with a plethora of startups mushrooming in the market. However, two years after the pandemic, things have started to get back to the new normal where students and aspirants of the various competitive exams have been embracing the offline journey. Â
It is time for the ed-tech startups to come a full circle by tapping into the offline market which a lot of them have left unattended within the comfort of online classes and management.
The startups in the education technology field that reeked $11.7 billion in the first quarter of 2022 in funding only saw $3.4 billion flowing in the month of April without any Unicorns being produced. While in May, although the country saw the entry of its 100th unicorn, the ed-tech industry only saw $1.6 billion coming in with a drop of 53% on a monthly basis.
Venture Capital firms including Sequoia and Y Combinator have already announced alarm bells warning startups to cut costs and increase runaways. The market situation is pushing these startups to go hybrid now more than ever before.
This article will look at some of the ed-tech startups and their plans to soft-land into offline classes again while making sense of the current market scenario of the industry.
List of Edtech Startups Planning to Enter the Offline Market
Byjus
The growth of Byjus over the years in general and during the pandemic, in particular, have been phenomenal. In 2020, it became the highest valued startup in India at over $22 billion.
Byjus has relaunched its offline classes in and around the capital already. With the offline classes and the pre-recorded online tablet classes costing the same, the startup looks forward to establishing more and more offline classes in the country.
Himanshu Bajaj, Head of BYJUâS Tuition Centre has made it clear that the firm is planning to launch 500 more tuition centres in over 200 cities across the country.
Unacademy
From beginning as a humble Youtube channel to revolutionising the very idea of online education, Unacademy has been a significant part of online pedagogy during the pandemic.
Within a span of two months, the startup grew from being valued at $2 billion in November 2020 to reaching $3.4 billion in August 2021. Unacademy has also made announcements of the launch of its various offline classes across the country.
On 8th June 2022, they launched their offline classes for NEET, IIT – JEE and other foundation courses for students from classes 9-12 at their Unacademy centre in Delhi.
During its launch, Co-founder and CEO Gaurav Munjal said, âWe are confident our foray into physical learning centres with the best curriculum at a competitive pricing will help learners in cracking their goals and look forward to scaling them up across Indiaâ. The startup aims to enrol 15000 learners across its various centres in Kota, Bengaluru, Jaipur, Chandigarh, Ahmedabad, Delhi and Patna
Physics Wallah
It is the latest entrant into the unicorn club by receiving $100 million in its maiden funding led by WestBridge Capital and GSV Ventures in May 2022. This ed-tech platform that helps students prepare for various competitive exams was founded by Pandey and Prateek Maheswari in 2016.
Currently, they employ 1900 people including 500 teachers and 100 tech experts. This is apart from a versatile group of associate professors who would be answering the queries of the students online.
Physics Wallah plans to open 20 offline centres in 18 cities. They plan to enrol at least 10,000 students for the 2022-23 academic year.
Imarticus Learning
Imarticus Learning was launched in 2012 with the goal of training individuals to transfer careers in the fields of financial services, analytics and AI, business analysis and core technology.
By closely working with the demands of the industry, this ed-tech startup has been able to attract a lot of students as they collaborate well with relevant players in the market like IBM, KPMG, Genpact, Rise Mumbai by Barclays, Moodyâs Analytics, Motilal Oswal etc.
They use dynamic technologies and learning methods to train their students. However, the post-pandemic wind has laid this startup a little low as well. So as to maintain its hold even in the offline educational situation, the firm is planning to launch more offline centres in tier 2 and tier 3 cities.
The CEO Barshikar opinionated that âThere are numerous advantages of the hybrid model. You can cater to a larger audience and often give learners an option to pick what suits them bestâ.
The Other Side of the Emerging Market Situation
The market scenario does not look great for ed-tech startups as classes worldwide are retreating back to complete offline classes. Switching to offline mode also means that the capital and competition involved are going to skyrocket.
Investors have started to demand proof of profitability over revenue generation possibilities. At a time when investments from VCs and other investors are crunching, the demands of the situation will only make things difficult for the ed-tech industry.
The anxiety inherent in the situation is seen clearly with the rampant layoffs that these startups have embarked on. Indian ed-tech startups have already laid off 6000 employees.
It is expected that the industry might see another 60,000 layoffs this year. Vedantu alone has laid off 1200 employees already. Unacademy had announced that they laid off 600 employees in April as a part of their cost-cutting initiatives.
This is apart from the 325 part-time workers that they had laid off earlier. Another leading ed-tech startup named Lido Learning laid off more than 150 employees in February 2022 as the financial crunch was too much.
Many startups are on the verge of closing down despite funding as their venture in itself loses its meaning in the offline world.
There is no doubt in the fact that ed-tech startups have made a difference in the learning process that Indians were used to. They have played a significant role in reducing the digital divide during the pandemic. As schools and colleges are rolling out their offline classes, it is time for the hitherto online platforms to embark on the hybrid modes of classes. As investments dry up and offline classes reign, the future looks grim for ed-tech startups.
FAQs
Why do ed-tech startups fail
Many ed-tech startups fail to figure out the right business and revenue model which is one of the reasons that most edtech startups fail in India.
Why is the ed-tech industry booing
As all the schools were closed many edtech startups started providing quality education online which was the reason edtech startups started booming in India.
Is ed-tech profitable?
Yes, ed-tech is one of the most lucrative and profitable industries in India.
Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People’s Trust + Quality Product. The combination of all makes Patanjali a dynamic business model in a country like India. Speaking of this, the way Patanjali manifested itself in the Indian market reflects its brilliant marketing strategy and brand positioning. Though Patanjali has a wide range of products, it gets sold easily because of the brainchild behind this, i.e. Baba Ramdev, primarily known for his popularizing Yoga and Ayurveda in India.
Patanjali – Company Highlights
Company Name
Patanjali Ayurved
Headquarters
Haridwar, Uttarakhand, India
Founders
Baba Ramdev & Acharya Balkrishna
Sector
Consumer goods & Healthcare
Founded
2006
Parent Company
Patanjali Ayurved Limited
Website
patanjaliayurved.org
Patanjali Ayurved Limited was established in 2006 with the thought of rural and urban development. The company is not merely an organization but a thought of creating a healthy society through Yoga and Ayurveda.
Patanjali Ayurved, (commonly known as Patanjali), is an Indian fast-moving consumer goods (FMCG) company based in Haridwar, India. It was founded by Baba Ramdev and Acharya Balkrishna in 2006. Its registered office is located in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicine, and food products.
Patanjali fabricates mineral and natural items. It also has manufacturing units in Nepal under the trademark “Nepal Gramudhyog” and imports a greater part of herbs in India from the Himalayas of Nepal.
In 1995, Baba Ramdev was a little-known yoga teacher in Haridwar when his close associate, Acharya Balkrishna, and he set up Divya Pharmacy – under the aegis of Ramdev’s guru, Swami Shankar Dev’s, ashram – to make Ayurvedic and herbal medicines. The medicines proved so popular that Ramdev and Balkrishna sought to diversify. But that proved difficult since Divya Pharmacy was registered under a trust.
Meanwhile, Baba Ramdev started gaining popularity which helped him to receive funds from the likes of NRIs Sarwan and Sunita Poddar, as well as locals such as Govind Agarwal – which in turn helped to get bank loans. This led to the incorporation of Patanjali Ayurved as a private company in 2006, with the purpose to bring the Ayurved in the form of the various product range, particularly in healthcare, hair care, dental care, toiletries, food and more – at breathtaking speed.
The initial days were quite difficult for them. They hardly had money to pay for the registration of Divya Pharmacy. For the first three years, till 1998, they distributed the medicines free. From buying the raw materials to grinding and mixing, everything is done by themselves as they cannot employ staff because of the lack of money.
It is noteworthy for a brand to be not the same as its rivals, and Patanjali quickly developed its own identity. Patanjali’s mantra of low costs goods and ‘swadeshi’ are broadly viewed as the principal purposes for its prosperity.
How did Baba Ramdev do it? The man has astutely related Patanjali with Ayurveda, which pulled in a huge group of spectators. He has brought Ayurveda into the market by matching it with the need of the consumers, particularly, by developing a wide range of products, thus enhancing the brand recall value.
He has picked up the trust of clients not just by demonstrating the products to them but also by using them himself. However, all of the organization’s procedures to verify the quality and amount of the items are strictly followed.
Patanjali Ayurved bids broadly by anticipating a picture of regular and unadulterated items. Baba Ramdev, its image diplomat, is additionally an open figure and well-being advertiser whose mass intrigue has ascended in recent years.
Patanjali – Founders
Baba Ramdev | Founder | Patanjali
In 1995, Balkrishna and Baba Ramdev founded Divya Yoga Mandir Trust in Haridwar, and in 2006, they founded Patanjali Ayurved a fast-moving consumer goods (FMCG) company involved in the manufacturing and trading of FMCG, herbal, cosmetics and ayurvedic products.
Swami Ramdev (born Ram Kisan Yadav in 1965), also known as Baba Ramdev, is an Indian yoga teacher and businessman, primarily known for his popularising Yoga and Ayurveda in India.
While Ramdev does not hold a stake in Patanjali Ayurved, he is the face of the firm and endorses its products to his followers across his yoga camps and television programs. Balkrishna owns 94% of the company and serves as its managing director. He is a close aide of Baba Ramdev.
Archarya Balkrishna | Founder | Patanjali
Balkrishna claims 98.6% of Patanjali Ayurved, and as of March 2018, it has total assets of âč43,932 crores ($6.1 billion). Acharya Balkrishna is India’s Third youngest Billionaire with US$2.3 billion wealth as per the Forbes list of India’s 100 Richest People (May 2021).
Patanjali – Name, Logo & Tagline
Patanjali Ayurved Logo
The word “Patanjali” is a compound name from”patta” (meaning falling, flying) and “añj” (honour, celebrate, beautiful) or “añjali” (reverence, joining palms of the hand). The meaning of Patanjali is ‘Famous Yoga Philosopher‘ or ‘The authorof Yoga sutras‘.
The tagline of Patanjali is “Prakriti ka Aashirwad” which signifies that it uses Ayurveda (something that is perceived as a healthcare approach) and organic and natural ingredients to create a wide range of products, thus beautifully depicting an illusion in the mind of the customer that the product they’re using is really a nature’s blessing.
Patanjali – Vision and Mission
VISION
Keeping Nationalism, Ayurved and yoga as their pillars, Patanjali is committed to creating a healthier society and country by bringing the blessings of nature into the lives of people in the form of Ayurveda, a healthcare approach that is religious and spiritual. Having said that, Patanjali is all set to create a history in the Indian FMCG sector.
MISSION
Ayurveda has its foundation laid in ancient times as a healthcare approach but people have been neglecting it. So, there when Patanjali came into the picture to make India an ideal place for the growth and development of Ayurveda and a prototype for the rest of the world by upbringing awareness among people.
Patanjali – How Did It Achieve Success?
How Patanjali Achieved Success
Patanjali is the biggest Swadeshi FMCG brand. There is a great deal of information one can gain from Patanjali’s plan of action.
Baba Ramdev made an unpredictable plan of action for selling ayurvedic items. He never introduced his products as ayurvedic medications in the market, he propelled them as FMCG products.
Patanjali Ayurved is not entirely different from other FMCG organizations but it has a strategy similar to them as the products are offered to clients at an edge to procure a benefit.
Here are the factors which helped Patanjali to achieve success.
Pricing of Products
Moderate estimating of Patanjali items is one reason for its solid infiltration into the Indian market. As Baba Ramdev stated, the motivation behind Patanjali is Upkar and not Vyapar. Patanjali aims to give great quality items at low costs. How is it able to sell items at lower prices when compared to its rivals?
The organization sources items legitimately from ranchers and removes middlemen from the picture. This allows Patanjali to reduce crude material acquirement costs.
Patanjali appreciates a duty excluded status which is smack on the essence of other FMCG organizations.
Patanjali acquired terrains at a much-limited rate.
Patanjali doesn’t contract MBAs for selling their item, it employs a lesser number of experts. The organization has faith in assembling the items which the customers may purchase without the need for additional push to sell the item. There is nobody in that organization who is paid crores in salary.
The edge of merchants and retailers is less in Patanjali items when contrasted with other FMCG items.
Swadeshi Factor
The advancement system of Patanjali is entrancing with the “Make In India” campaign to gain more attention from the customers. Baba Ramdev’s main motive is to replace MNCs. They promote their products by saying that it doesn’t contain unsafe synthetic compounds and only natural pith. “Also by purchasing our items, you are guaranteeing the cash you spend remains in India.” The Swadeshi factor has proved to be a profitable strategy.
Baba Ramdev Buzzing Personality
Patanjali doesn’t rely on entertainers or sportsmen to promote its catalogue. Baba Ramdev is a steadying force. He has amassed an enormous group of devotees over 20 years through diligent work around yoga and Ayurveda. This saves the Indian FMCG giant a lot of investment when it comes to promotion and publicity.
A large number of individuals, from India as well as abroad, follow this other-worldly master. Baba accepted this as an open door and propelled a different scope of items under the brand name ‘Patanjali’.
Branded House Strategy
In this technique, different items are propelled and advanced under one brand. For instance â Apple has different items like Mac, iPad, iPhone, and more. Even though each one of them is unique and performs various capacities, collectively they are seen as Apple items.
Similarly, Patanjali advances all of its items under one brand. This additionally encourages lower costs in showcasing and publicizing as it doesn’t need to advance every item. Patanjali pushes for the image name “Patanjali.”
Distribution & Supply Strategy
Distribution And Supply Chain Of Patanjali
Patanjali Ayurved Ltd. built its one-of-a-kind retail organization. It began selling products through its own channels of super distributors, distributors, Chikitsalayas (franchise dispensaries), and Arogya Kendras. Â
Chikitsalaya â Pharmacies where specialists analyzed patients for nothing and suggested purchasing drugs from stores nearby. This is a unique system no other organization thought of.
Patanjali Arogya Kendras, a well-being and health focus centre.
Non-drug outlets are called Swadeshi Kendras. Additionally, the organization has numerous restrictive outlets across India. Patanjali items can also be purchased online.
Promotion Strategy
Marketing Mix Model Of Patanjali Ayurved
Patanjali uses a marketing mix model strategy to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place.
Price: Patanjali uses a value-based pricing strategy primarily based on a consumer’s perceived value of a product or service that aligns with its competitors.
Product: It has a wide range of all existing and herbal products for different diseases.
Segmentation: Patanjali divides the market on the basis of age, lifestyle, personality, class, gender, etc. depending upon the people looking for healthy FMCG products.
Targeting: Patanjali offers products for all aged people but it targets mainly middle and upper-middle-class families who prefer ayurvedic products.
Positioning: Patanjali positioned itself as a healthier and safer product in the FMCG category that treats diseases with zero side effects.
Authentic Selling Strategy
Strategies Of Patanjali Ayurved
Patanjali uses an authentic selling strategy/authentic marketing to communicate openly, honestly and genuinely with customers. Baba Ramdev promotes the product in his yog shivir, youtube channels and other media platforms.
Patanjali – SWOT Analysis
The SWOT analysis of Pantajali Ayurved is mentioned below:
SWOT Analysis | Patanjali Ayurved Limited
Strengths
Offers 100% natural products with few side effects.
The brand image of the trust.
Extensive marketing has helped Patanjali to consider socially responsible for the health of the society, thus pulling people into accepting its products as a healthier and safer option.
Baba Ramdev’s buzzing personality helped in the quick sale of the products.
Excellent word-of-mouth marketing has helped the brand grow.
Established a successful distribution network in urban areas.
Weaknesses
Low export levels.
Diversification to other products raised quality issues.
No distribution network in rural areas.
Less expenditure on marketing and promotional activities.
Opportunities
Patanjali can tap the overseas and rural market as people are becoming more health-conscious.
Can enter more segments in personal hygiene, FMCG, etc.
Can diversify in different sectors like clothing, education, restaurants, etc.
Can bring change in the trend of becoming more health-conscious and using more organic products.
Threats
Political Interferences.
Big players can overcome new competition from Patanjali with their existing model.
Patanjali has a wide range of quality products – Natural Food Products, Natural Health Care, Natural Personal Care, Ayurvedic Medicines, Herbal Home Care & Patanjali Publication with 50000000+ consumer reach, 300000+ stores reach, 1000+ products and 5000+ Patanjali stores.
Patanjali Food and Herbal Park at Haridwar is the primary creation office of Patanjali Ayurved. The organization has a creation limit of âč35,000 crores ($5.1 billion) and is growing to a limit of âč60,000 crores through its new generation units at a few spots, including Noida, Nagpur, and Indore.
The organization intends to set up further units in India and Nepal. In 2016, the Patanjali Food and Herbal Park were given a full-time security front of 35 outfitted Central Industrial Security Force (CISF) commandos. The recreation centre will be the eighth private establishment in India to be watched by CISF paramilitary forces. Baba Ramdev is himself a “Z” class protectee of focal paramilitary forces.
Patanjali Ayurved produces items in the class of individual consideration and food. The organization makes more than 2,500 items, including 45 sorts of corrective items and 30 kinds of sustenance items.
As indicated by Patanjali, all the items fabricated by Patanjali are produced using Ayurveda and characteristic components. Patanjali has additionally propelled magnificence and infant products.
Patanjali Ayurvedic producing division has more than 300 drugs for treating a wide scope of sicknesses and body conditions, from normal cold to ceaseless paralysis. Patanjali propelled Atta noodles on 15 November 2015. The organization is accounted for fabricating conventional garments like Kurta, Pyjama and jeans.
On 5th November 2016, Patanjali declared that it will set up another assembling plant Patanjali Herbal and Mega Food Park in Balipara (Assam) by contributing âč1,200 crores ($170 million). It would have an assembling limit of 10 lakh products every year. The new plant will be the biggest office of Patanjali in India and is operational at the moment. Patanjali as of now has around 50 assembling units in India.
Patanjali – Why Did It Saw Downfall?
Patanjali Ayurved, being one of the leading FMCG brands in India, had seen a downfall in its sales in 2017. Â Patanjali has always been the consumerâs favourite due to its affordability, use of natural & organic ingredients and Swadeshi factor.
Following are the reasons that have slowed down the growth of Patanjali in 2018:-
Lack of Innovation: Without innovation, there is not anything new and without anything new, there is no progress especially when everything around you is innovating. Since the introduction of the goods and services tax (GST) hit its operations in 2017, Patanjali has not managed to recover from the low growth cycle. As a result, its top line declined 10% in FY18. The decline was primarily because of its inability to adapt to the GST regime and develop infrastructure and supply chain.
Lack of Advertising: Â The decrease in advertising slowed down the growth of Patanjali. Patanjali didn’t focus more on advertising as a result faced a decline in its sales because people were not aware of its natural and organic products.
Ignoring Competition: One of the major reasons why Patanjali faced decline is ignoring its competitors. It’s very important for a company to keep an eye on its competitors. Patanjali has created many rivalries along with success and started rolling out their own variant of natural and organic products.
Poor Management: After gaining huge popularity among consumers, Patanjali diversified itself among various sectors besides FMCG. It became difficult to manage the business verticals and ensure quality checks of the products. As a result, various quality issues emerged that resulted in the decline of its growth.
Despite single-digit top-line growth in FY20, Baba Ramdev was hopeful that Patanjali will regain its lost glory.
Patanjali Ramdev reported a 9% jump in its revenue in FY21 and the net profit grew 14%. The net profit of Patanjali was Rs 485 crore while its revenue was around Rs 1000 Crores. The fast-moving consumer goods (FMCG) major Patanjali Ayurved has reported a 22% growth in its net profit for 2019-20 (FY20). According to the financial data accessed by business intelligence platform Tofler, the groupâs flagship entity reported Rs 423 crore net profit for the year, compared to Rs 349 crore it had posted in 2018-19 (FY19).
Patanjali Ayurved, earned over 80% of Patanjali Groupâs total revenue, such that its operating revenue grew 6% to Rs 9,023 crore in FY20.
The firmâs top-line growth remained higher than the previous year. In FY19, the Ayurveda major had clocked Rs 8,330 crore turnover – 2.4% higher than Rs 8,136 crore it had posted in 2017-18 (FY18).
Since its sales lost momentum in 2016-17 (FY17), Patanjali is yet to regain the momentum it used to have earlier.
In 2014-15 and 2015-16 (FY16), its revenue had grown 86% and 100%, respectively.
In recent years, its net profit, too, has suffered. Despite double-digit growth, Patanjaliâs net profit fell well short of the Rs 1,190 crore it had reported four years ago.
In FY20, its net profit margin stood at 4.67%, compared to 13.3% in FY17 and 16% in FY16.
Some anticipated incomes of âč5,000 crores ($720 million) for 2015â16. Patanjali proclaimed its yearly turnover for the year 2016-17 to be âč10,216 crores ($1.5 billion). It was recorded thirteenth in the rundown of India’s most confided in brands (The Brand Trust Report) starting in 2018, and positions first in the FMCG classification.
Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. They have more than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and proposed factories in 6 states.
Future Of Patanjali Ayurved
Patanjali is the quickest developing organization in the Indian FMCG segment, a $50 Billion industry once commanded by worldwide behemoths â a semblance of Unilever, P&G, Nestle, Colgate – Palmolive, Johnson and Johnson.
From cleanser and bread rolls to ghee and noodles, and now clothing and footwear â no indigenous organization has fabricated such a well-differentiated item portfolio. It has developed more than multiple times in income in the most recent five years and is an unmatched accomplishment in India’s FMCG industry.
The organization focused on incomes of Rs.10,000 crore for FY 2016-17 and Rs. 20,000 – 25,000 crore in FY 2018. It has a broad deals channel of more than 5000 merchants, 15,000 stores, and 100 uber bazaars.
Also, it has tied up with retail chains like Future Group, Reliance Retail, Hyper City, and Star Bazaar. The ongoing declarations of a Rs. 1,600 crore sustenance park in Noida and a Rs. 1,200 crore creation office in Assam highlight the buzz around Patanjali’s arrangements to showcase the organization’s hearty extension plan.
With a growth rate of 130%, the Patanjali Group is planning to make a foray into major global markets. As the group is already present in markets like the US, Canada, the UK, Russia, Dubai and some European countries, it is willing to spread its wings wider and farther.
Conclusion
Patanjali, being a Swadeshi brand has always been in the limelight because of its Ayurvedic products. Each of their steps has been cleverly strategized to bring the best to the brand. Even after facing a few setbacks, the company is standing tall as ever, being the fastest-growing company in the Indian FMCG sector.
Patanjali is expected to go a long way in the future, only if it manages to keep itself ahead of competitors. It has a major advantage over other competitors as Baba Ramdev, a famous Yoga teacher, is the face of the firm.
FAQs
Who is the founder of Patanjali products?
Baba Ramdev & Acharya Balkrishna are the founders of Patanjali products.
When was Patanjali established?
Patanjali was established in 2006.
Are Patanjali products FSSAI approved?
Many Patanjali products lack approval by the Food Safety and Standards Authority of India (FSSAI) the federal food safety regulator of India.
What strategy made Patanjali so successful?
The Swadeshi factor, and claim to be chemical-free products promoted by Baba Ramdev have proved to be a profitable strategy for Patanjali.
Who are the competitors of Patanjali?
The top competitors of Patanjali are:
Dabur India
Procter and Gamble
Marico
ITC
Nestle Ltd.
HUL (Hindustan Unilever Limited)
Baidyanath
Emami
Himalaya Herbal
What is the revenue of Patanjali?
The revenue of Patanjali was recorded $4.2 Billion in 2021.
As a programmer, this probably sounds familiar. You have a full dayâs work ahead of you, bugs to fix, or worse, a client deadline coming up, but somehow, you just canât get the job done. You walk away from your computer far too many times or sit there staring at it, doing anything and everything apart from the task at hand.
There are many names for it – procrastination, distraction, or burnout, but most businesses worldwide just call it decreased productivity. Productivity is really important regardless of whatever work you are assigned or have to do.
Why is productivity important if you are a programmer?
Productivity is something that most brands and businesses now focus on greatly. It doesn’t matter whether you are a programmer, a writer, a graphic designer or hold other key leadership designations in a company like CEO, CTO, CRO, etc., you need to be productive at the day’s end. So, if you are a programmer, here’s why you need to be productive:
To boost your engagement
Multiply your revenues
Learn more
Fight the increasing competition
Give something to the company/employer
Boost credibility
Improve reputation
Meet deadlines
See more work or more clients Â
Best Hacks to Improve Productivity as a Programmer Â
If youâre spending your day looking and feeling busy but with nothing to show at the end, here are some simple tweaks that may help boost your productivity:
1. Get Enough Rest
Sounds counterproductive, doesnât it? And top of our list too? A programmerâs life entails sitting at your desk for long hours, logical thinking, and a tremendous amount of concentration. Some developers put in 12 plus hours of work regularly, leaving them exhausted, and ultimately, burned out. In fact,losing just two hours of sleep is similar to becoming intoxicated. So, how are you supposed to produce high-quality code under such circumstances?
If you find your productivity and enthusiasm for the job reducing by the day, it may be time to unplug and get a goodnightâs sleep. Proper rest helps boost mental health, and a sharp brain will remember tasks (written or otherwise) and work more efficiently. Thus, helping yourself with enough rest shall certainly mean helping yourself boost productivity. Work time burnouts can be severely painful, and proper rest is one of the main things that professionals need to focus on to avoid burnout at work.
Did you know it takes 10-15 minutes for a software developer to regain focus every time they are interrupted? If you get disrupted every hour or so, guess how much time youâre losing? Close to two hours for a typical workday.
Schedule specific times to check and respond to your email, turn off notifications on your computer and mobile devices, and minimize the number of open tabs in your browser. It will help limit the temptation to take a sneak peek at your social media pages.
You may have difficulties staying uninterrupted in an office setting, and you certainly shouldnât be rude to your colleagues. There are polite ways of letting others know you donât want distractions like:
Setting the âdonât disturbâ status on the company chat
Wearing headphones
Letting your colleague know in advance that you need to concentrate on a task.
And guard them jealously. Plan your work so that you tackle the most intensive tasks when youâre most productive. You can then distribute the easier or smaller tasks for the rest of the day. This is especially important for freelance developers or anyone working from home and having their loved ones around.
Of course, this may prove challenging if your work requires you to match other employeesâ working hours or have a 9 to 5 job, sorry night people. But try to optimize your productivity within the contract-approved hours.
There are several different ways to find your most productive hours, such as by following your ultradian rhythm.
4. Master Your Tools
Developers use different tools depending on their area of focus. Take the time to find out whatâs available within these tools to help you work more efficiently and reduce manual tasks. Command-line is a fine example that many beginners avoid getting deeper into, possibly because of its wordy documentation or obscure syntax. In doing so, they miss out on a host of useful tools that could make their everyday tasks easier. Though no code development platforms are something that is disrupting the digital industry, mastering the coding tools is something you need to do if your work depends on coding. Â
While weâre on the subject, take time to read books and tech stories as these offer a deeper understanding of programming language, the industry practices, and can help improve the quality of your code.
Handling menial tasks in development can frustrate and slow down productivity but you change things by automating repetitive, boring, and time-costly tasks. It will free up time for more important tasks.
Writing automation scripts may feel daunting at first, but if you keep at it, youâll come up with fine solutions that will be worth your while and time. You can also automate tasks for your colleagues to help make their work easier and less dependent on you.
6. Learn a New Skill
Itâs easy to get into the monotony of work. You use the same technologies every day and handle similar tasks. Itâs easy to become complacent and lose your edge, which might affect your career in the future.
Find a side project that you can work on. Even if it means carving out some time in the evenings, early mornings, or on weekends. A new project will re-energize you and flame your passion for coding, and thereâs no telling what new opportunities it can open up.
Our brains are pretty smart, but we canât always rely on them to remember everything, especially when it comes to coding. Transferring ideas from your mind to sticky notes to notepads, Google Sheets, or whiteboards can be useful for current or future projects.
Make a habit of jotting down (in an organized way) possible solutions for projects as they come to mind. You can develop these possibilities directly as codes in your notes and transfer them to the project code the minute youâre sure that they are plausible.
While youâre at it, write down the dates and times for important meetings and deadlines to help keep things in perspective.
8. Plan Things Before Writing Code
Planning is always important and is a much-needed step to proceed with before execution. So, even if you are writing codes, then planning definitely is central to your work and the project that you are handling. A planned work has the distinction of being proceeded with ease and in an efficient manner. Besides, planning also removes any chances of working unnecessarily or doing extra work.
9. Refactor Code and Write Code Documentation
Refactoring code might have been tagged as non-productive work by many programmers, who think that it doesn’t add any new feature or functionality to the project. However, it is important to know that refactoring will help you easily read the methods and make the code maintainable. Therefore, refactoring is a useful method that saves everyone’s time, including the engineer maintaining the code. Code documentation is another key habit that helps programmers improve their productivity. Â
10. Keep Yourself Away from Social Media
Social media is the biggest distraction of today’s generation. According to recent statistics, internet users spend 2 hours 25 minutes on social media on an average per day. This makes a colossal amount of time wasted per week, which is certainly detrimental to work including programming jobs.
11. Switch Off Your Multitasking Self and Focus
Though multitasking is the demand of the age, and that is what the companies are now wanting their employees to be, such a thing definitely takes a toll on the quality and thereby, on the overall productivity. So, if you are a programmer and you are multitasking, then stop there because multitasking can severely affect brain health, and would certainly lead to the loss of your productivity. Multitasking, however, has many benefits too. So, here’s exploring the pros and cons of multitasking.
Most of the tips weâve shared here are easy to do and can be implemented immediately. You may not reap the benefits immediately, but you will see improved productivity over time. These seven simple tweaks can help you become a more productive programmer:
Getting enough rest
Minimizing distractions
Identifying your most productive hours
Mastering your tools
Automating tasks
Learning a new skill
Writing it down
Effective planning
Refactor code and write code documentation
Keeping away from social media
Switching off multitasking
Stay productive, not complacent!
FAQs
What is programming?
Programming is the task of writing codes/programs for the understanding of the computer, so that the machine, in return, works towards the programmers’ goals.
What does a programmer do?
A programmer is a person who writes computer codes/programs that helps the computer software and applications to function properly and aim to achieve certain goals.
Why is productivity essential in programming? Â
Productivity is certainly essential in programming. Productivity is one such thing that is crucial for any other work from any of the existing industries. It helps both the company and the employee grow in return.
How can you become a productive programmer?
Being a productive programmer is what most programmers wish for. However, it is true that programmers can also be productive. Here are some easy hacks that will help the programmers to be productive:
The two-wheeler vehicles market in India is quite competitive. They share 75% of the total vehicles across India. Statistics show that the sale of Two-wheeler vehicles in India decreased in 2021. The previous year’s sales were recorded to be 15.12 million units. TVS Motor sold around 2 lakhs 51 thousand units in December 2021. It is among the largest two-wheeler manufacturing vehicles with its popular models – Raider 125, Apache RTR 160 4V, and Ntorq 125. Through its innovation in products, the company has reached new heights. The company recently entered the two-wheeler electric space and launched its electric scooter. Let us get insights into the marketing mix of TVS Motors that makes it count among the top manufacturers of two-wheeled vehicles in the country.
Mr Thirukkurungudi Vengaram Sundram Iyengar is the founder of India’s third-largest two-wheeler manufacturing unit, a flourishing industrial company. He dared to have the vision of starting the first rural bus services in Madurai back in the 1930s. A man of principles, he was passionate about starting a business and assisting the commoners. Also, a follower of the Gandhian philosophies, he led the foundation of the TV Sundram Iyengar and Sons Group of Companies with his innovative and visionary ideas, hard work, and determination.
Interesting Facts about TVS
TVS has the Third most significant share in India’s two-wheeler market.
The company is the second-largest manufacturer of scooters.
TVS is the manufacturer of many well-known two-wheelers such as Victor, Jupiter, Apache, Star City, and Ntorq.
The TVS group holds over 90 companies under its umbrella.
The company has four manufacturing plants. One is located in Indonesia at Karawang, and the other three are located in India, Hosur in Tamil Nadu, Mysore in Karnataka, and Nalagarh in Himachal Pradesh.
The parent company of TVS is Sundaram Taylor Limited.
TVS Jupiter is the second largest selling scooter in the country in June 2021. It recorded a total sale of 31,848 units in June 2021 and 6,153 units in May 2021.
The new chairperson of the company in 2023 will be Ralf Speth, former CEO of Jaguar Land Rover.
The primary products of TVS Motor include Scooters, Motorcycles, Mopeds, and Three-wheelers with their respective variants.
The brand is over 100 years old and has been serving since 1999. It has a global presence on six continents, with a revenue of over $2.9 billion. It provides vehicles for everyone and boasts about having more than 35 million vehicles on the road.
The company, which is now the second-largest manufacturer of scooters, later extended its services to the motor industry, motor services, and other variations over the following years.
The main product range of TVS two/three wheelers includes:
Motorcycles
Scooters
Mopeds
Autorickshaws
Ultra-light trucks
Marketing in Asia
Aiming toward the Asian markets, TVS is a well-known brand for its innovations and quality. It has an image of being reliable with innovative technology. Being eco-friendly and a step ahead of advancements in technology is their leveraging point in the market.
Thirukkurungudi Vengaram Sundram (TVS) was born in 1911, with its headquarters in Chennai. The company stands for trust, value, and service. The brand is of Indian origin and is listed in NSE and BSE.
Venu Srinivasan announced that he would be stepping down as the company’s head after providing twenty-one years of service. He was a very big name in the whole Asian market.
Under his chairmanship, the company achieved the title of being the third-largest two-wheeler manufacturing unit in India.
Achievements of the Organization
TVS has been awarded with the following:
Most Appealing Premium Motorcycle.
Highest Ranked Economy Motorcycle in Initial Quality.
TVS is India’s Most Trusted Brand in the Two-Wheeler Category.
Highest In Customer Satisfaction.
The NDTV Car and Bike Awards 2015 named TVS Motor Company the Two-Wheeler Manufacturer of the Year.
TVS Scooty Zest 110 won the Most Appealing Executive Scooter by J.D. Power Asia Pacific Awards for 2016.
Indian Motorcycle of The Year – 2017.
J.D. Power Asia Pacific Awards has awarded TVS Motor Highest in Customer Satisfaction for 2018.
Bike Awards – 2019, Two-wheeler manufacturer of the year.
Marketing Strategy
Understanding your customers’ needs can help the company conduct business, thrive, and benefit it while serving the consumers.
The TVS company uses themarketing mix strategy to accomplish its position and compete in the market.
The marketing mix comprises of the following questions:
What do you sell?
Where do you sell it?
And how do you sell it?
Price
They based the price of the products offered by TVS Motor on the category of the product and the consumer segment. Price is such that the people can afford the products; they have economic pricing (assigning a low cost to a product by reducing the production cost of it), which suits the financial status of middle-and upper-middle-class peopleâalso upgrading products to meet the changing needs of the consumers and attracting more. The price represents good value for money.
Place
The company has four power plants, with over 2000 showrooms and service stations attached to it. They also have sub-dealers who can sell their products in the showrooms in agreement with the contracts. They have customers predominantly in Asian markets.
Promotion
Using promotional items in marketing campaigns targets the customers effectively. TVS Motor holds many promotional events; it has a good understanding of the brand’s positioning and segment. They create ad campaigns aiming toward a specific T.G. (Target Group). The company also has good relations with the media.
They smartly cater to both urban and rural lifestyles. They also develop their new products and designs through innovation.
Conclusion
With the use of affordable pricing, promotional events, and making its products available to every corner of the country, TVS is leading the two-wheeler vehicle industry. India’s first two-seater moped, the company has sustained to stay in the market. Their innovation in the industry has not stopped yet as they entered the electric vehicle market with TVS iQube.
Every entrepreneur starts with an innovative idea and a little push of hard work and a proportionate marketing mix can help them achieve a good position in the market.
Insights shared by Mr. Nitin Pamnani, Co-Founder, iTokri
iTokri as a brand believes in taking away the burden of sale from artisans and encouraging them to focus on their craft, ensuring that the artisans get due credit for their art by selling products under the artisanâs name on our platform. We should not forget that the artisans are the real creators and they must always have the freedom to create and grow themselves as an artist. Companies should aim to conserve and upgrade their traditional lifestyles. Artisans are an integral part of our social structure. Today, this is the responsibility of every entrepreneur and other business in India. Nowadays many brands use the technique of using the Stock & Sell Model where the goods/products physically remain with the brand when they are sold to make the best of the opportunity by connecting many artisans with their consumers where every product is quality checked.
iTokri Team
Working with the artisans through conducting consulting sessions where the brandâs purchase team explains the demand type from the international customers and buyers provides better analytical insights to them. Regulating the market performance and sharing them with the artisans give them an idea of various types of product categories, prices, etc. At the same time, putting in a lot of effort to understand the business demand and try to balance the consumer expectations and artisansâ work helps a lot. Focusing on art coming from across the country and not limiting it to only one or two geographical regions of India increases the worth of the collection and maintains the diversity that brands always look for which also remains a huge challenge in todayâs time and age. Developing a propriety tool that helps with data modulation and building a machine learning module works well for many small businesses catering to international markets which in return helps improve purchase forecasting. This approach not only helps in forecasting demand and managing inventories but as a part of the value chain, helps the artisans to produce and understand the market demand better. It optimizes the purchased quantity leading to enhancing the production process.
The ultimate goal is to create artisan-led crafts that support traditional artworks through restructuring and create better job opportunities for the rising generation paving the way to the international markets. An entrepreneurial approach should be taken for sustainable growth where groups, individual initiatives, and decisions do not get limited, making the collectives flexible enough to respond to market realities. To grow internationally, brands should focus on developing their e-commerce strategy to become multichannel brands, and to continue to create and introduce new products which are sustainable, modern yet comfort-driven. Also, women-led businesses are an added incentive to our economy. The increasing demand for Indian handicrafts resulting in an increase in women’s participation in a variety of roles, primarily from underprivileged strata of our society making significant contributions to the industry, has led them to become socially and financially self-independent. They get all the recognition and a fair amount compared to the market rate which helps the sellers sell their products efficaciously that builds their brand in a unique light in the process.
The D2C route has greatly helped current brands get a toehold across the markets where well-established brands have ruled. Long-established players, who have marked their presence over the time in offline retail and have intimidating distribution clout, are now starting to take the expeditiously growing online channels seriously to defend their overall market share. Moreover, the Aatmanirbhar Bharat movement has exhilarated Indian entrepreneurs to put made-in-India products on the global map, and this is where ï»żIndian brands are engraving a niche for themselves in the international market. The mission is to enable artwork communities to sustain their culture with systematic indoctrination and ecosystem building to create modern designs with traditional techniques for sustainable livelihoods through their craft.
Money has always been the prime driving factor of any economy since human settlements started to be sophisticated. From the barter system to the current complicated transactions, the value of services and objects has always been a determining factor. And this value is satisfied today largely through the use of money.
As our economy goes through its highs and lows, it is inevitable that people get confused as to whether they should spend money or save money. This is also because of the fact that there is an unending cycle caused due to the necessity to save money to buy services and to spend money to buy services.
We have always been taught to save money as much as we can. The more we save and the less we spend, the better will be the financial security and stability of our economy. This is something that is constantly fed on to us.
However, Economists across the world have a different opinion in this regard. They say that consumers should strike a balance between spending and saving. It will be harmful either for the individual or the economy if this balance goes off.
Why you should spend money to Support the Economy?
GDP of India
As far as the economy is concerned, consumer spending is a very important thing to keep it stable and better. Had the rich people of the past and present decided to save their money in their closet without spending it, there would have been absolutely no progress in the economy.
The national economy improves only when there is a healthy flow of money through all units of transactions. This is because when you make any kind of large purchase like a house, car or shop; it creates a ripple effect in the economy. It will start to benefit the people associated with the industry and the other local businesses. This is due to the circular flow of money in the economy. Your spending will become another personâs income and vice versa.
Lack of consumer spending can even lead to an economic slowdown. This happens because of the before-mentioned ripple effect. When money doesnât flow, companies will be unable to reach their profit margins, there will be losses, it will in turn affect the incentives and salaries of the employees which will further affect the people who are dependent on them. Like drivers, house helpers, street vendors etc.
When that happens, the purchasing power of people is affected which will adversely impact the supply-demand nuances of an economy. It can even lead to a recession when left unchecked.
Spending also does not mean that you should use up all your money. It should be in ways that will benefit you immediately or in the longer run. It should first satisfy all your needs. When it comes to wants, you need to analyse what all you actually have to spend for and take a decision that best suits your conscience. Â
Things to know before you spend to Support the Economy
Check your surroundings
The fact that you should spend money does not mean that you should do it blindly. There are a lot of things that you need to consider before that. The spending capacity of every person varies, and it is based on this capacity that one should control their spending.
Career and Spending
The first thing that one needs to look for is the general employment condition. Analyse if the job you are in at the moment is stable, is it in demand, are there any chances of layoffs etc. Apart from that, analyse the growth of your company as well. If it is expanding over the years, then it is a positive sign.
You need to have a backup plan if there are any chances for unprecedented repercussions. For example, uncertainty is more if your company depends on something external for their expansion like weather, any particular raw material etc.
Family Planning
Your spending should also depend on the nature of your family. Have a thorough analysis of the future plans of your family, your health conditions and also your parentâs plans. Your spending pattern will vary depending on whether you and your partner are planning to have any children, expecting any large repairs on your assets, potential health issues, or retirement plans of your parents, among other things.
Why you should save and invest money to Support the Economy?
While we talk about the importance of spending to boost the economy. Letâs not forget that all kinds of spending are not the same. It should have a long-term reciprocal benefit as well. A logical analysis of the economy shows that the route to improved productivity of a nation lies in the improvement of capital goods.
This can be done only when you save your money and invest it in productive activities. However, be mindful that saving is totally different from hoarding. This is the reason why it was said earlier that one needs to strike a balance between spending and saving.
Saving does not mean dormancy of your money. It simply means that it is entrusted with productive activities that will subsequently improve the economy, unlike hoarding.
Things to Know about Savings
People tend to inherently have an attitude to save money due to the constant reinforcement we have had about financial management. However, everybody needs to know about certain nuances and advantages of savings and how they will impact the economy.
Safe haven
If you have good savings means you are better protected against debt. You can cover your unexpected expenses without taking a loan. It is indeed a great relief considering the repercussions that a thoughtless loan can have. Along the same line, it will help you control your living expenses and thereby finish your loans as soon as possible. This means that your ability to recover during an economic hardship is higher and that will further improve the chances of recovery of the economy. It also means that you are better protected when you are living on your own means.
Savings are not without any risks. Depending on the condition of your nationâs economy the value of your savings can increase, remain constant or depreciate. People who save and invest will have to pay a huge price if the economy goes through a recession. So brace yourselves for uncertainties and losses while you save as well.
Knowing the Difference
The balance that we need to have between spending and saving is the most important discipline that we need to follow to support the economy. To spend does not mean that you should use your money to buy all the things you want.
Neither does that mean that you should donate everything you get. You should be able to analyse your needs and wants. Have a critical approach to decide on which all of your âwantsâ should you address after satisfying your needs.
This critical approach goes for saving as well. Saving all your money in your drawer does not help you or the economy. For your savings to improve, you need to channelise them in the right direction. Make sure that they are productive activities and will positively influence your savings. It is also important to remember that savings do not equate with hoarding.
Conclusion
As responsible citizens, we need to be mindful of the options we have with regard to supporting our economy. At the end of the day, a healthy and expanding economy will be beneficial to each one of us. When you spend, make sure to do it in a way that is most useful to most people around you. And while saving too, make sure that it improves over time. Let’s all do our part to help our nation prosper.
FAQs
How does spending increase economic growth?
Higher government spending will also have an impact on the supply-side of the economy â depending on which area of government spending is increased.
How do you build a strong economy?
Keeping Manufacturing Units in the Country and reducing the cost of borrowing and increasing consumer spending and investment can help in building a strong economy.
Is saving bad for economy?
A rising personal saving rate can temporarily slow economic activity, assuming no other changes to income.
Most eCommerce brands focus on improving their social media presence. While social media is very important, a brand is missing out on a very big opportunity if it is not incorporating email marketing into its marketing strategies.
So, if you think email marketing will not help you in growing your customer base and revenue then its statistics will be an eye-opener for you. In this article, we will be mentioning various email marketing statistics for eCommerce that will help you to create a powerful marketing strategy for your eCommerce brand.
The following stats show why you should care about email marketing:
The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025. This stat shows that there is a huge opportunity to attract and engage users and ultimately increase the revenue of an eCommerce store.
In 2020, it was recorded that 306 billion emails were sent and received each day. This figure is expected to grow to over 376 billion daily emails in 2025. This shows that almost every other person is using email for communication. So, no matter how big or small your eCommerce business is, it is important that you should use emails to build a connection with your target audience.
82% of marketers worldwide are taking advantage of email marketing to grow their business.
In 2020 the global email marketing market was valued at 7.5 billion USD. Â This figure is expected to increase to 17.9 billion USD by 2027. This shows the true potential of email marketing.
For every 1 dollar spent on email marketing, business owners can expect an ROI of an average of 42 USD. This indicates that if you write a compelling email and segment your audience properly you can surely increase your rate of interest.
About 81% of SMBs use email marketing for customer acquisition.
80% of retailers said that email is the biggest source of customer retention for them.
99% of email users tend to check their email every other day, with some checking 20 times a day. Out of these people, 58% check their email first thing in the morning.
Thus, emails are an integral part of people’s lives and the statistics above clearly show why you should care about email marketing. Now, we will discuss email marketing statistics for eCommerce from the perspective of different segments.
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Email Marketing Statistics for ECommerce in 2022
Number of Emails Sent and Received Per Day Worldwide from 2017 to 2025
Email marketing is an essential component of the success of an eCommerce business. The following are some of the most important statistics for eCommerce in 2022:
Personalization and Segmentation Statistics
Writing generic subject lines and email copy won’t get any eCommerce business more clicks rather you might end up in the spam folder. You need to write emails that are tailored according to your target audience’s needs. So, an important thing to get the most out of email marketing is to focus on personalization and segmentation of the emails as per the audience as it can increase click and open rates. The following stats show the importance of personalization and segmentation in email marketing:
Emails with a personalized subject line have 50% higher open rates. When talking about personalization most people just think about inserting the name of their customers in the subject line. Well, this is a great tactic, you can also narrow it down further by targeting their age group, demographics, hobbies, and desires. This will help you to string a direct connection with your audience.
In tune with this, 88% of email users said that they will reply to an email if they know that the email is specifically written for them. This shows that you need to make your readers feel special.
Emails that target the hobbies of the users, generate an open rate of 27.35%. One can conduct quizzes or surveys to find out the likes and dislikes of the target audience.
Ecommerce brands that used segmentation in their email marketing strategy witnessed a hike of 760% in their revenue.
Once the user has made their first purchase or created an account on your store you should send a welcome email to them. Many of you might think that nobody reads welcome emails but, a recent study found that 82% of consumers open welcome emails.
15.8% of all the emails end up in the spam folder. To avoid this make sure that there are no spam words present in the email copy and subject line. Also, it is important to follow the rules of the CAN-SPAM Act.
According to the email users, they don’t like the following things in personalization:
Recommending products and services that don’t match their needs (34%).
Inappropriate season or location offers (14%).
Expired offers (24%).
Already purchased promotions (13%).
After writing a perfect email your job is not over yet. You need to send emails at the right time and the right day to make sure that your recipients read the email so that your eCommerce business gets the most out of its email marketing strategy.
Sending the emails at the right time and day can increase your open rates. Here, are some interesting statistics that will help your eCommerce brand achieve the maximum open and click rates:
The best time to send emails is 8 AM followed by 1 PM, 4 PM, and 6 PM.
Monday has the highest email open rates (22.0%).
Although, Tuesday gets the highest click-through rates (2.4%).
Wednesday and Tuesday received the highest click-to-open rates (10.8%).
What is the difference between the open rate and click-through rate?
In simple words, the open rate refers to the total number of people that simply opened your email whereas the click-through rate refers to the percentage of people who completed the desired action in your email against the total number of people who opened it.
You donât need to mandatorily stick to these times and days only. You need to understand who is your target audience, what their day looks like, when they are working and when they are free. You need to send emails on different days and times to understand which day and time works the best for your eCommerce business.
Email Open Rate and Click-Through Rate As Per Days of The Week
Visual Content in Email Statistics
Nobody likes a vanilla-style email. Instead of just plain texts, you can pack your email copy with exciting images, videos, and even emojis. The following are some of the important statistics about visual content in email marketing:
68% of millennials love emails that contain emojis, GIFs, and stickers.
Emojis in the subject lines have a 56% higher open rate. So, you can use different emojis that match your brand’s voice for effective marketing.
According to Forrester, adding a video to your email copy can increase your CTR by 200-300%. This shows that users love receiving information in the form of videos.
Even if you just insert the word ‘video’, you can increase your open rates by 19% and CTR by 65%.
Emails that have some kind of image witness an open rate of 27% and CTR of 4.5% than that of plain text-based emails (20% and 3%).
Mobile Optimization Statistics
Most people access their apps via mobiles. This is why it is extremely important that you optimize your emails for mobiles otherwise you can lose your subscribers. Below are a few of the email marketing statistics for eCommerce that show the importance of mobile optimization:
59% of millennials use mobile phones to check their emails.
67% of the Gen Z check their email inbox on mobiles.
42.3% of email recipients will delete your previous email if they are not able to read the email properly on the mobile. This means that you need to format your emails properly and make them mobile-friendly always.
Email automation is another great strategy that can save your time, increase open rates and click-through rates, and thus, ultimately help you grow your revenue. The following are some important email automation statistics:
Brands that use email automation can save 30% of the time.
Event-triggered emails based on customer lifecycle (15%), etc.
Conclusion
In order to boost the email marketing strategy for your eCommerce business, first understand the needs, hobbies, demographics, and pain points of your target audience to write a compelling email. Use personalization and segmentation to boost your open rates and click-through rates. Don’t just send a plain email. Instead of sending plain emails, add videos and pictures in your email copy. You can even add emojis in your subject lines. Optimize your emails for mobile and use email automation to boost your revenue.
At last, use A/B testing to find which version of your email are having the best results as A/B testing can increase your email marketing ROI by 37%. Thus, the above-mentioned statistics are sure to make you understand the value of email marketing and make the best out of it.
FAQs
How many emails are sent a day in 2022?
The data shows that the number of emails sent a day crossed 319.6 billion in 2021 and the figure rose to 333.2 billion in 2022.
What role does email marketing play in a successful eCommerce brand?
Email marketing plays an important role in lead generation in a successful eCommerce brand. A targeted email list helps to attract potential customers and convert them into leads.
How do you calculate ROI in email marketing?
You can simply calculate ROI in email marketing by dividing the net revenue gained (from your emails) by your total email marketing cost.
The article is contributed By Mr. Yash Dubal, Director, A Y & J Solicitors, London, UK.
The UK Government has unveiled a range of measures to entice talented Indian workers but has made life more difficult for some entrepreneurs and investors.
Recently, the British immigration system introduced several significant changes designed to attract âthe brightest and bestâ migrants from around the world. The aim of the policy changes is to boost UK productivity, making the nation more competitive.
One of the most significant updates is the introduction of the highly anticipated Scale-Up visa route on August 22. This is targeted at highly skilled graduates wishing to work for UK companies with an annualized growth of at least 20% over the last three years and at least 10 employees at the beginning of the period.
The Scale-up visa holders will be able to change employers after six months of working for their initial sponsor company, unlike workers on Skilled Worker visas who can only work for their sponsor.
The Scale Up visa application process is anticipated to be easier than the current system for Skilled Workers. Candidates must speak English proficiently and have a job offer that is at the graduate level or above with a ÂŁ33,000 per annum salary, or the going rate for the job, whichever is higher.
The visa lasts for two years and can be extended for a further three if certain criteria are met. After five yearsâ continuous residence, an application for permanent settled status can be made, providing certain conditions are met.
Another option for talented individuals wishing to work in the UK is the High Potential Individual (HPI) visa, which is opening for applications from 30 May. This âeliteâ visa route is aimed at applicants who have gained a bachelors or postgraduate degree from a top-ranking university. The list of qualifying universities will be compiled annually by the UK Home Office â the UK government department in charge of immigration. Generally, post-grads from institutions in the top 50 Times Higher Education World University Rankings, Quacquarelli Symonds World University Rankings and The Academic Ranking of World Universities will qualify. Candidates will also need to speak English proficiently and can sponsor dependents.
The visa will allow high-flyers to work in any full-time job at any skill and pay level but is not a route to settlement.
While the HPI and Scale Up visas are squarely aimed at attracting highly qualified individuals to boost the UKâs tech, digital and fintech sectors, there is also a new route for business people. The Global Mobility visa offers several options for workers going to the UK on temporary business assignments. There are sub-categories for graduate trainees, service suppliers, seconded workers, managers and specialists transferring from overseas branches and senior employees deployed to the UK by Indian businesses to expand their UK presence. These routes open from 11 April 2022.
While these new routes aim to poach talent from other nations, other well-established visa routes have been closed. The controversial Investor or âgoldenâ visa was closed earlier in the year following concerns it had been used as a way of bringing dirty money to the UK to be laundered.
The Sole Representative Visa route has been closed for initial applications from 11 April 2022, and also the Intra-Company Transfer route. These closures create real problems for businesses in India wishing to expand into the UK, for which Global Mobility routes are unsuitable. In these cases, A Y & J Solicitors, an expert immigration legal practice based in London, has pioneered a new, legal process called Self-sponsorship.
This innovative idea allows those with a genuine intention to open a business in the UK a route to realise their ambitions. The process involves establishing a UK company, and then applying for a sponsor licence, which allows that company to sponsor an overseas worker on a Skilled Worker visa. That skilled worker will be the applicant, who, in effect, will be sponsoring themself to work in their own company. Under this scheme, after five years the visa holder may also qualify for residency and after six, for citizenship. They can also take spouses and children under 18.
There are big changes in the UK immigration system over the next months and the advice offered is to seek legal help from a reputable immigration expert when weighing up the possibilities of emigrating.
Selling your products online can be the most-effective way to reach out to a wider audience and increase awareness of your brand. Need not to say this can help you boost your sales severalfold.
As per records, 61% of the customers agreed that they made more purchases online during and after the covid-19 pandemic proving that e-commerce is the future of sales.
Still, most vendors hesitate while starting their online sales. The biggest reason to get confused is “which platform to use for selling their products for the greater benefits”.
One option is to create your own e-commerce website that gives you complete control of the sales. Other options are online marketplaces like Amazon and Flipkart which are already being used by millions of customers and are capable of increasing your product visibility.
If you are also about to start your online business but are confused about which platform to choose, we are here with the answers to all your questions.
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Let us begin with understanding the basic difference between an online marketplace and an e-commerce website.
âE-commerce is a powerful tool to connect the unconnected to global tradeâ – Arancha Gonzalez
Difference Between the E-commerce Website and Online Marketplace
Although both online marketplace and e-commerce websites are built with the purpose of selling products, they are quite different from each other. Let us understand the key differences between the two:
Online Marketplace
Ecommerce Website
These are similar to the real-life shopping mall that offers a variety of products from different sellers. Three parties are involved: customer, seller, and website administrator. Example: Amazon, Flipkart, etc.
Here a single seller displays and sells his products. It is similar to a bakery shop selling self-made cakes and bread.
Existing traffic on the website makes it easier to get instant customers
Need to make efforts to attract the target audience
Can be set up quickly, mostly in a day or two. The vendor can immediately start selling after the registration is complete
It takes time to build and manage a website. Reaching your target audience is rather more time-consuming.
Extra costs like plan fees, referral fees, etc. are involved. Moreover, these websites keep a good share of the profit obtained by selling your products for themselves.
Once you have settled the website there are minimal costs involved in maintaining your e-commerce website.
Now, when we know the basic differences between these two platforms, we can move forward to discuss the details of each of them.
Although there are plenty of online marketplaces available, Amazon and Flipkart have cornered the Indian e-commerce ecosystem for a long time, and each of them is a veritable gold mine for you if you know how to use them to their full potential.
Similarly, building your own e-commerce website can also be extremely productive if used correctly. So, if you want to maximize your profit, youâll have to choose the right platform for selling online.
Each of these online selling platforms has its own set of benefits. Let us understand each of them one by one.
Selling with Amazon
Founded in 1994, Amazon has emerged as the leading e-retailer across the Globe. As per a survey, the net sales of Amazon grew up from US $88.99 billion in 2014 to US $469.81 billion in 2021, which is a growth of more than 400%.
Annual Net Sales of Amazon
The prime membership of Amazon offers rewards like 2-day delivery, video streaming, music, etc. It is preferred by most of its customers who are quite engaged in shopping.
Amazon hosts a maximum number of vendors on its platform and is known to have the highest reach across the globe.
Amazon Seller Registration
Selling on Amazon requires you to go through a registration process, similar to what you would do for creating an online channel.
Amazon seller registration is a three-step process as mentioned below:
The seller on-board process allows you to decide your product category, create listings, and enter your product details.
On Amazon, you can list your products for free, provided you are willing to give up a certain percentage of your sales in exchange for visibility.
You can also opt to pay a small fee to make your product listing a featured item, which will appear at the top of the search results.
Benefits of selling on Amazon:
Reach
Amazon has a massive user base and a presence in several countries, which means that you will have a huge audience to cater to through your products.
Visibility
Amazon puts a lot of emphasis on product listings, owing to the fact that customers usually browse through products before they decide to buy something. In fact, product listing is one of the most important aspects of selling on Amazon.
Data
Amazon offers a lot of insight about your customer base, which you can use to increase your sales and make better marketing decisions.
Delivery & Returns
Amazon provides the seller with FBA (Fulfillment by Amazon) service. This means that Amazon will take care of your product delivery and customer care. Moreover, when a customer returns your product Amazon will bear the logistics.
Branding
You can use Amazonâs platform to build your brand, leveraging the websiteâs popularity among customers to attract more buyers.
Selling with Flipkart
As per a survey, Flipkart Private Limited reported revenue amounting to approximately 433 billion Indian rupees in the financial year 2021. Additionally, the e-commerce player had an increase of 25 percent in its revenue, compared to the previous year.
Unlike Amazon, Flipkart is more of a niche player and hosts fewer sellers, but that doesnât make it any lesser of a great place to sell online.
Flipkart Seller Registration
The seller registration procedure for Flipkart is similar to Amazon, but it can take 1-2 days to get the business up and running with the required paperwork submitted to the company while Amazon takes 24 hours to approve the account. In some cases, the process may get delayed but it gets resolved once you contact seller support.
Benefits of selling on Flipkart
Niche Audience
Flipkart has a niche audience, which means that you get the opportunity to cater to your target customers, making it easier to retain them.
Visibility
Flipkart puts a lot of emphasis on high-quality product listings, which means that you can maximize your visibility on this platform just by providing quality products.
Data
Flipkart offers a lot of data that you can use to make better marketing decisions and improve your sales.
Sales
You can receive payments through Flipkartâs payment gateway, which means that Indian customers and those from neighbouring countries can also shop from your store.
Delivery & Returns
Flipkart handles the cost of delivery or picking returns. They also provide a customer care facility for your product.
Branding
You can use Flipkartâs popularity to build your brand, and get more customers to your store.
Selling With Your Own Website
As per a survey, 52% of the sellers stated that they only sell through their own website, while 42% sell through both their website as well as an e-marketplace, and only 6% stated that they only sell their products through an e-commerce website.
According to another survey, in 2020, the private labels shared more than 50% of repeat purchases under all categories. The largest repeat purchases were recorded in the cosmetics category i.e. around 75%. The other categories such as grocery, wellness, furniture, etc. also showed a hike in repeat purchases.
Creating your website
In comparison to selling on any e-commerce website creating your own website can be a tedious job. You will have to manage a lot of different aspects right from payments, and orders to setting up a full-fledged store.
This might even be cost-intensive and way more difficult than the simple process of registering and selling available on other e-commerce platforms.
Benefits of selling on your website
Store control
You are the owner, you set the rules. So, you do not have to worry about any change in terms, designs, or priorities. You can change your product priority. You can also design your website in accordance with your product to improve customer retention.
No comparative purchase
Online marketplaces offer hundreds of options to buyers in your product category. This might reduce your visibility. On your website, buyers only see your products and are able to appreciate the quality and variety you have on offer.
Amount deduction
Other than sharing a certain percentage of profit with the e-commerce platform you use, there are several charges that you are expected to pay. These may include plan fees, referral fees, etc.
Analytics
Instead of just being dependent on the data provided by the e-commerce platform, you can choose your own analytics. Google Analytics can help you identify your best-selling products, and most visited products, track buyersâ activities, etc.
Brand loyalty
A customer buying your product through an online marketplace platform will recommend that particular website in return for your product quality. However, if the purchase is made directly from your website it becomes a means of oral publicity.
Conclusion
So, which option is better? We say it is completely your call.
In this blog, we have tried to list all the pros and cons of owning an e-commerce website as well as selling through an online marketplace like Amazon or Flipkart.
However, no matter which option you choose for yourself just remember that looking at the current scenario selling products online is not a choice but a necessity. So, if you have decided to sell your products online, you have already made a step towards success.
Looking at which option to choose, with their unparalleled brand recognition Amazon and Flipkart are a great fit for first-timer and casual sellers who do not want to spend much time worrying about customers and related issues.
Also, selling your products here cut down the risk percentage. Amongst these Amazon is arguably the largest e-commerce platform while Flipkart has a loyal customer base, that trusts the site for quality.
At the same time, they may not be suitable for keen sellers owing to a number of hoops like fees and competition. This might also create difficulty for the small businesses to make their presence felt on these platforms.
At such a point, creating your own website can help you make your presence felt, maximize your profit, and increase your brand loyalty.
FAQs
Is it better to sell on your own website?
Yes, selling on your own website is always better than selling on any online marketplace because you don’t have to share the commission with the marketplace but building an audience can be quite a tedious task.
Can I have my own website on Amazon?
No, you cant have your own website on Amazon, you can only sell your products via Amazon.
Do I need an e-commerce platform to sell online?
It is not necessary to have an e-commerce platform to sell online, you can sell through various online marketplaces or through social media.
Roshni Tamta
