Tag: 🔍Insights

  • Oil & Gas Industry in India 2022: Market Size, Key Players, Recent Plans

    The Oil and Gas Industry has been playing a vital role in the development of the Indian Economy as well as being a crucial sector among the eight core industries in India. Apart from the agricultural, Automobile, Chemical, and other major industry sectors, the oil & gas industry lobbying an impact on the Indian economy since its commencement.

    Back in time, people considered petroleum, gas, oil, diamonds, gold, and other high-priced metals, as a source of income in trading them. Moreover, India stands as the 3rd Largest consumer of oil in the world and fourth place as the biggest refiner in the world.

    The industry accomplishes every task that they have planned to do before the deadline, and ultimately became an on-demand energy industry globally. Whereas, India was the second top net crude oil products importer as of 2019. Regardless, the industry is also planning to enhance as much as an investment to result in the top oil & gas industry in the world.

    The journey began in 1889, when India discovered the first oil deposits and gas fields in the town of Digboi, Assam. Later, India magnified the natural gas and oil industry in the 1960s and dilated the services to a pinnacle industry, and eventually bolstered the economy as a prominent industry in India.

    The Oil and Gas Industry in India built reserves & Petrol stations etc. Besides, it cast the Indian economy in good terms of Imports, trading, refining, consumption, distribution, and foreign trade.

    Classification of Oil & Gas Industry in India
    Market size of Oil & Gas Industry in India
    Recent plans of the Oil & Gas Industry in 2022
    Key Players to Look Out for in the Oil & Gas Industry in India

    Classification of Oil & Gas Industry in India

    The oil and gas industries are further breakdown into three distinct parts. These parts are named Upstream companies, Midstream companies, and Downstream companies. The basic details about all the three companies are given below.

    Classification of the Oil and Gas industry into three different companies
    Classification of the Oil and Gas industry into three different companies

    Upstream Companies:

    The Oil and Gas Industry in India looks for dormant underground crude oil or natural gas by penetrating exploratory wells and extracting the resource to the surface. Notable Oil and Gas Industry in India Upstream attributes to the exploration and production sector.

    Midstream Companies:

    On the other hand, those extracted resources are meant to process, stored, marketed, and traded as exports. Therefore, Midstream companies function as a connection between the production area and the ultimate consumer location (marketplace).

    Downstream Companies:

    The third category of the Oil & Gas industry operates the part of oil refineries, petroleum products distributors, planters of petrol chemical stations, and retail outlets of natural gas.

    Market size of Oil & Gas Industry in India

    The Indian Oil & Gas industry became the third-largest consumer of oil in 2021 and planning to accomplish the position of the largest contributor to non-OECD petroleum consumption thrive.

    As mentioned above, India attains as one of the topmost crude oil production abreast importers in the world. In recent times, a provisional refinery has been installed on the concurred of Government to burgeon as the Largest Domestic refiner at a worth of crude processing capacity of 1.24 million Barrels Per Stream Day (BPSD).

    Last year the world faced a down economy because of the ongoing pandemic. According to the reports for the Financial year 2021, the industry faced a drawback in the exports of petroleum products which are estimated to fall from 65.7 to 56.8 MMT. However, with the change in the world stability, crude oil imports were recorded to rise sharply with the worth US $94.3 billion in FY 2022.

    Export of Petroleum Products from India (MMT)
    Export of Petroleum Products from India (MMT)

    Nevertheless, still, the oil & gas industry in India showed a spiked percentage of 3.7% in the consumption of petroleum products which is comparable to the financial year 2019. In 2020, the Gas Authority of India Ltd. held the largest share of the country’s natural gas pipeline network.

    For the year 2021, the industry anticipates enticing US corporations to invest around 25 billion dollars in Upstream companies by 2022. Additionally, the Oil & Gas industry in India showed a reduction in crude oil production which stood at 30.5 MMT for FY21, analogous to the 32.2 MMT in FY20.


    List of Fuel delivery Startups around the world
    As Covid-19 restrictions has forced all of us to stay in homes, these fuel delivery startups are providing doorstep delivery of fuel.


    Recent plans of the Oil & Gas Industry in 2022

    The major plans and schemes for the Oil and Gas Industry can be seen in the Union Budget. The government has allocated funds worth INR 12,480 crores for direct benefit transfer of LPG and INR 1078 crores for feedback subsidy to BPCL / AssamGas Cracker Complex in the year 2021.

    Prime minister Narendra Modi in February 2021, declared that INR 7.5 trillion will be invested by the Indian Government in improving Oil and Gas Infrastructure in the upcoming five years.

    An LNG (Liquified Natural Gas) policy draft was published by the petroleum and Natural gas ministry and it aims at increasing the LNG regasification capacity of India.

    In February 2022, Mr. Hardeep Singh (the minister of petroleum and natural gas) was noted to announce that India will increase its oil and gas exploration area to 0.5 million sq. km by the year 2025. He was also noted to further clarify that the exploration area will be increased to 1 million sq. km by the year 2030. These changes will be applied to increase the domestic output from the oil and gas sector.

    Key Players to Look Out for in the Oil & Gas Industry in India

    There are not many players in the Oil and gas sector of India. Yet, amongst them all, the top players in the Oil and Gas Industry in India that have made their mark are:

    Key players for Oil and Gas industry in India
    Key players for Oil and Gas industry in India

    Reliance Industries Limited (RIL):

    Reliance Industries Limited trades in the research and analysis of Oil and Gas and production is also a key part of the business concern. Reliance Petroleum headquartered in Ahmedabad, Gujarat founded in 2008 falls under the petroleum and natural gas industry. It was merged with Reliance Industries Limited in 2009.

    Oil and Natural Gas Corporation (ONGC):

    Oil and Natural Gas Corporation is a government-owned corporation that handles in production and distribution of crude oil and natural gas in India. In India, ONGC is the largest company that produces and explores oil and gas reserves. The company is owned by the petroleum and natural gas ministry of India and was founded in 1956.

    Indian Oil Corporation Limited (IOCL):

    Indian Oil Corporation is a publicly owned conglomerate. It is a property that is in the possession of the petroleum and natural gas ministry, Government of India. It is headquartered in New Delhi and was founded in June 1959.


    What is the new PPP project process announced by FM Nirmala Sitharaman?
    To fasten the PPP Projects in India, FM Nirmala Sitharaman has introduced a new PPP process. Lets find out more details about it.


    Conclusion

    India with its increasing population has increasing needs and this is true in the case of Oil and Gas procurement and usage in India. India is the third-largest consumer of Oil in the world. Petroleum products have the highest share of 14 percent in Indian exports.

    This points out that the Oil and Gas industry is one main source of revenue for the country and the increasing energy demands of the country can only signify the rapid growth of the Oil and Gas Industry in India in the future.

    FAQs

    Where is India’s largest oil field located?

    The largest oil field in India is Bombay high. It is known to be situated 161 km north of the Bombay coast in Mumbai, Maharashtra.

    What is the future of the oil and gas industry in India?

    The industry of oil and gas in India will be seen a decline in the use of biofuels, batteries, and hydrogen rather than consuming more non-renewable resources to fulfill the demand of citizens.

    Who produces gas in India?

    The major of the gas is produced in the Gujarat state of India. About 11% of gas is produced by Gujarat and the remaining is made by a bunch of states such as Andhra Pradesh, Assam, Tripura, Tamil Nadu, and Rajasthan.

    What is the GDP percentage for the oil and gas industry in India?

    The oil and gas industry is counted among the 8 core industries contributing to the Indian GDP. The oil and gas industry stands for 15% of the country’s Gross Domestic Product (GDP).

  • What You Need to Know About TDS on Virtual Digital Assets?

    Initial media announcements declared that the rate of TDS on Virtual Digital Assets (VDA) has decreased to 0.1 percent. However, in a late evening circular, the government debunked prior reports. They illustrated that the rate of TDS on Virtual Digital Assets will remain to be 1 percent. This will be applicable from July 1, 2022.

    What is TDS?
    Government Plans on TDS
    What Does the Law on TDS on VDA, Crypto Say?
    When Will TDS on VDA, and Crypto Be Applicable?
    Who Is a ‘Specified Person’?
    Who Has to Pay TDS?
    Role of Third Party
    What if the Payment Is Made in Kind or by Exchanging Two VDAs?

    What is TDS?

    Tax Deducted at Source or TDS is a method to acquire tax on revenue, asset deals, or dividends. According to the Income Tax Act, an individual making a payment has to pay TDS if the payment exceeds a certain limit. TDS is regulated by the Central Board of Direct Taxes (CDBT). This falls under the Department of Revenue.

    Government Plans on TDS

    CBDT on Wednesday stated that the TDS on virtual digital assets will continue to be 1 percent. This was clarified when some media reports stated that the TDS rate on VDAs has dropped to 0.1 percent.

    “Some media reports have come to the notice of CBDT claiming that the rate of TDS on Virtual Digital Assets(VDA) has been reduced to 0.1%. It is hereby clarified that there is no change in the rate of TDS on VDA, which continues to be 1%,” read the official clarification.


    The government had regulated a 30 percent tax deduction on the gains of crypto assets. With guidance from organizations (the World Bank and IMF) and stakeholders, the centre will shortly conclude a conference paper on cryptocurrencies, Economic Affairs Secretary Ajay Seth said last month.

    What Does the Law on TDS on VDA, Crypto Say?

    On June 22, 2022, it was issued that TDS on Virtual Digital Assets and cryptocurrencies will continue to be 1 percent. As per section 194S of the Income-tax Act, any VDA buyer is obliged to deduct 1 percent of the amount paid to the seller (resident Indian).

    Moreover, the tax rate will be higher in the absence of the PAN. Adhering to the non-availability of the PAN, the tax imposed on VDA (at the time of transfer) will be 20 percent. Besides, if a person has not filed their income tax return, the TDS will be deducted at a 5 percent rate.

    When Will TDS on VDA, and Crypto Be Applicable?

    As per CBDT reports, TDS on Virtual Digital Assets and Cryptocurrencies will be applicable if:

    • The sum paid on a single or aggregate basis by the specified person (buyer) crosses 50,000 INR during the financial year; or
    • The sum paid on a single or aggregate basis by anyone other than the specified person (any other buyer) crosses 10,000 INR during the financial year.

    Who is a ‘Specified Person’?

    • An individual or HUF (Hindu Undivided Family) who does not have any income under the head ‘profit and gains from business and profession’
    • An individual or HUF having income under the head ‘profit and gains from business and profession’ whose total sales/gross receipts/turnover from business does not exceed Rs 1 crore – or in case of the profession does not exceed Rs 50 lakh.

    Wadhwa says, “An individual (not having income from business and profession) will be required to deduct tax at the time of buying VDA, crypto if the payment exceeds Rs 50,000. An individual (having income from the business profession) will be required to deduct TDS if the turnover of business or profession in the previous financial year exceeds Rs 1 crore or Rs 50 lakh respectively.”

    “The tax will be deducted if the payment made at the time of buying VDA exceeds Rs 50,000. Any other person (for example Company) will deduct TDS at the time of buying VDA, crypto if the payment exceeds Rs 10,000.”

    NOTE: The tax has to be paid after deducting GST and other charges. Sunil Badala, Partner and Head, Financial Services, Tax, KPMG in India says, “It has been clarified that where tax is deducted under the VDA provisions no tax shall be required to be deducted considering the provisions regarding the purchase of goods (without getting into the aspect whether VDAs are goods or not). The tax is to be deducted only on the net amount excluding the charges and GST.”

    Who Has to Pay TDS?

    After July 1, any individual who purchases a Virtual Digital Asset, such as a non-fungible token (NFT) – or any other cryptocurrency has to pay 1 percent TDS.

    “The new section mandates a person, who is responsible for paying to any resident any sum by way of consideration for transfer of a virtual digital asset (VDA), to deduct an amount equal to 1% of such sum as income-tax thereon,” read the circular by CBDT.

    The law applies to non-resident Indians (NRIs) as well. If they purchase VDAs from an Indian, they are required to pay 1% TDS. However, if an NRI buys through another NRI, they need not pay the tax.

    Role of Third Party

    The role of a third party would be to deliver a declaration (in Form No. 26 QF) once every three months. They need to provide the declaration for all trades of the quarter on or before the expected date (according to the income-tax regulations).

    The Exchange would also be needed to provide its income tax return. All of these transactions must be incorporated in such returns. If these requirements are catered to, the buyer will not be pressed against any charges under section 201 of the Act for these agreements.

    What if the Payment is Made in Kind or by Exchanging Two VDAs?

    If a person makes the payment in kind (by providing certain services), they still need to pay 1% TDS. Further, if they pay through an exchange of VDA, the tax will still be deducted. For instance, ‘X’ buys Ethereum from ‘Y’ in exchange for Bitcoin. Likewise, the tax will be deducted by both ‘X’ and ‘Y’. Both the parties need to pay their respective taxes.

    Conclusion

    Virtual Digital Assets have achieved enormous popularity in current times. Accordingly, the volumes of trading in cryptos and digital assets have elevated significantly. The Central Board of Direct Taxes (CBDT) handed out comprehensive guidelines on TDS for cryptocurrencies and Virtual Digital Assets. The tax rate continues to be 1 percent, applicable onwards July 1st, 2022.

    FAQs

    How TDS will be deducted on cryptocurrency?

    1% TDS is applicable on payments toward cryptocurrencies beyond Rs 10,000 in a financial year.

    Is TDS applicable to assets?

    Yes, TDS is applicable to any earnings made by your fixed assets.

  • Why Different Companies Use the Word ‘Free’ to Sell their Products?

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    We have all read such advertisements in the newspapers and on social media. But, why are most companies repetitively using the word ‘free’ in their marketing campaigns?

    What psychological impact does this four-letter word ‘free’ create in the minds of the customer? How does the company boost its audience engagement and revenue by giving something for free?

    To find answers to all these questions keep reading this ‘free’ article.

    Is Free Actually Free?
    How Different Companies are Giving Products and Services for Free
    Psychological Impact of the Word Free
    Negative Impact of Overusing the Word Free

    Is Free Actually Free?

    Let’s first define the word free before we dive deep into this topic. When we say something is free we mean to say that we don’t have to pay money in order to buy the product.

    But, when we see this definition from the lens of marketing we get to know that not everything is all black and white. For example, when we buy a premium laptop the company provides us with free earphones.

    Are we getting those earphones for free? The answer is NO. This is because we are actually paying a lot of money for the laptop and the earphones at that point in time, are not absolutely for free.

    A lot of companies provide a free trial for their products. But, is that trial absolutely free? Because in most cases the company takes your email id in exchange. After that, you will receive a lot of marketing emails and maybe even calls to buy the product. Due to online advertising and SEO, the company will show you ads regarding the products on every other website.

    Nowadays, most companies ask you to put your credit card details. So, when your trial period ends if you don’t cancel the subscription on time, the money is automatically deducted from your account.

    In other words, free doesn’t really ensure convenience. Most people won’t consider such products free because the company will irritate them with tons of unnecessary advertising campaigns which ultimately leads to wastage of time of the customers. And we all know the old saying, ‘Time is Money’.

    How Different Companies are Giving Products and Services for Free?

    Before we tell you the psychological impact of the word free let’s understand how different companies use the word ‘free’ in their marketing campaigns and what effect it has on their target audience.

    Fremium

    A lot of the SaaS products provide Fremium services to their users. Here, you can use the basic functions of the products for free. But, in order to gain robust features of the service, you need to pay money.

    A popular example of this kind of service is Grammarly. Both students and business professionals can use Grammarly to make their content grammatically for free. But, to use its premium features we need to pay money.

    Grammarly Premium
    Grammarly Premium

    Now, the reason to give services for free is to make the person understand the qualities of service you are providing and most importantly make him/her habitual to the product. When I am using Grammarly daily I know how to operate the product. It has become very easy for me to use this service.

    So, when I want to buy a paid service I would automatically buy Grammarly because I know what kind of quality the software provides and secondly I have become habitual of using it.

    Buy One Get One Free

    We have also seen this marketing strategy multiple times in our lives. To be very frank this is one of the most overused strategies. But, let me tell you this strategy still works. This is because we humans want to get the most out of the money we spent. So, when we are buying a product and if we get to know that we can get another product without paying any extra money we immediately buy it.

    Papa Johns Buy one Get one Free Example
    Papa Johns Buy one Get one Free Example

    Free Samples

    Many times when we open the newspaper we get a free sachet of shampoo. When we are at malls we see a lot of people giving free samples of their products. But, why are they giving free samples? The reason for this is the principle of reciprocity. Let’s understand this principle and what psychological impact it creates in the minds of the reader.

    Psychological Impact of the Word Free

    The psychological impact of the word free is related to the principle of reciprocity. According to this principle, if someone does something helpful for you, a strong feeling to give the person something back in return arouses in your mind. For example, if your friend helps you in studying or gives you a precious gift you will be obligated to return the favour.

    The same happens when we get free samples or products from any company. After using their product we inherently get a feeling to return the favour by purchasing their product. This is the exact reason why companies give free products and services to their target audience.

    Instead of forcing your prospects to buy the product, you are adding value to your lives by giving the product for free. Due to the principle of reciprocity, the prospects themselves get the idea of buying your product.

    Negative Impact of Overusing the Word Free

    The word free has a huge positive impact on the prospects. But, if you overuse it then it will drastically impact your sales and audience engagement. As so many people use this word repetitively in their marketing campaigns the word ‘free’ has lost its charm. Many email marketing services consider the word free as spam.

    Customers as well have become very smart. When they get to know that the brand is offering products or services for free a lot of questions pop up in their mind. Is the product of high quality? Are there any hidden terms and conditions? What is the intention of the company? Is there something wrong with the product?

    If your brand is new to the market and you give something for free on a regular interval then the audience will feel that the product is of low quality. It will have a negative impact on the goodwill of the company.

    Although the principle of reciprocity works in this scenario the feeling to return the favour might turn into guilt. After a certain point of time customers won’t try your free sample nor buy your products.

    The worst-case scenario would be that you might have habituated your customers to get free products from you. This happens when you give heavy discounts on a daily basis. Your company will then have to provide free samples and discounts in order to sustain in the market. You definitely want to avoid this.

    You need to first understand how the audience perceives your brand. Remember, if you are overusing free in your business strategy you won’t build loyal customers and you will never see a boost in your profits.

    Conclusion

    Free is a very powerful word and if used correctly it will lead to positive emotions in the minds of your prospects. Although if you overuse it will backfire and harm your goodwill and revenue.

    The aim of your brand should always be to help your customers. Instead of providing a mediocre product or service for free try to make your offer exciting and helpful. If you are able to add value to their lives then your sales will definitely increase.

    Always explain why you are giving a product or service for free. Clarify your intentions and the word free will do wonders for your brand.

    FAQs

    Should you use the word free in marketing?

    Yes, Free is a word that will attract an audience and is one of the most effective ways for consumers to try your product.

    Why is free so powerful in advertising?

    Free is a word that stands out and separates your brand from the competition.

  • Dual Class Shares – What is it, Advantages, Disadvantages, Examples and More

    What is one common thing among the founders of famous companies like Google, Ford and Facebook that allows them to have complete control over the decision-making of their companies? The answer to this question is dual-class shares.

    I know you are very confused about what dual-class shares are and what advantages and disadvantages they offer to the founders. Don’t worry I will explain to you about dual-class voting shares in great detail without technical jargon. We will also talk about companies with dual-class stock structures.

    What are Dual-Class Voting Shares?
    Why Dual-Class Voting Shares are Used?
    Famous Examples of Companies That Use Dual Class Structure
    Advantages of Dual Class Shares
    Disadvantages of Dual Class Shares

    What are Dual-Class Voting Shares?

    In dual-class shares, the founders own a small portion of the company’s total stock but they have the maximum voting power. For example, a company may issue class A and class B shares. Both these shares may have different voting power and dividend payments.

    In this scenario, class A shares which have limited or no voting rights are offered to the general public while class B shares which have the maximum voting power are offered to the founders, executives, and family.

    Why Dual-Class Voting Shares are Used?

    Founders who want to enter the public equity markets for financing but want to gain full control over their company opt for dual-class stocks. Using this strategy founders can focus on their long-term vision. They don’t have to worry about their investors who just want profits.

    Famous Examples of Companies That Use Dual Class Structure

    Google

    Alphabet subsidiary Google issued two classes of shares in 2004. Here, class A was offered to the general public which carried one vote per share. Although Class B which was offered to the founders carried 10 votes. Later, the company issued class C shares that had zero voting rights.

    Ford

    The Ford family has also issued two classes of shares: Class A and Class B. The family owns the class B shares which gives them 40% of voting power with just 5.0% of the total equity in the company.

    Facebook

    Facebook also follows a dual-class common stock structure. Mark Zuckerberg and his close executives possess class B shares which carry 10 votes. Zuckerberg owns 75% of class B shares which allows him to control 58% of Facebook’s votes.

    Advantages of Dual Class Shares

    • The biggest advantage of dual-class voting shares is that the founders have complete control over the decision-making and functioning of the company.
    • The company can still get public financing without worrying about giving too much voting power to its investors.
    • Founders can focus on long-term growth. It protects the company from investors who only want to gain profits.

    Disadvantages of Dual Class Shares

    • Dual-class voting shares give unfair voting rights to their investors.
    • Super voting rights in the hands of the founders and executives weaken the structure of the company.
    • The structure of the company cannot be easily transformed into a single class.
    • A study from the National Bureau of Economic Research provided strong evidence that the company which follow a dual-class structure face more debt than single-class shares.
    • Shareholders can make bad decisions with few consequences.

    Conclusion

    As you can see dual-class voting shares allow the founders and insiders of the company to have complete control over the company with limited shares.

    Almost every other founder wants to focus on the company’s long-term goals and doesn’t want to allow investors to control the decision-making of the company. That’s why well-known founders are implementing a dual-class structure in their respective companies.

    Although dual-class voting shares do have their own cons. The founders and investors should understand the benefits and consequences of dual-class voting shares.

    FAQs

    What is a dual-class share?

    In a dual-class stock structure, a company issues two classes of shares: Class A and Class B where one of the shares have more voting rights than the other one. For example, class A shares which are offered to the general public have one vote per share. While class B shares which are offered to the founders and insiders of the company can have 10 voting rights.

    What are the benefits of Dual-class shares?

    Since the founders have higher voting rights with a limited amount of stock they can have complete control over the decision-making of the company. They can focus on long-term goals. This protects the company investors who only aim to make profits.

    Is it unfair or unethical for corporations to create classes of stock with unequal voting rights?

    No, it is not unfair to issue stock with unequal voting right since the company before issuing its shares tells the general public and investors that they will be following the dual-class structure. Investors know all the terms and conditions and are under no obligation to buy the shares.

  • What caused Klarna’s valuation to drop from $45 billion to $15 billion

    Klarna, a European buy-now-pay-later (BNPL) service provider, is raising investments at a valuation of $15 billion. There was a dramatic decline in their mid-2021 $45 billion valuations and the estimated 2022 $30 billion figure. In recent quarters, not just Klarna, many fintech companies have fallen sharply.

    Klarna is the second-largest BNPL service provider. It allows interest-free finance to consumers. These services have gained popularity, especially after the COVID-19 pandemic.

    The latest investments in Klarna were led by SoftBank’s Vision Fund 2. They cement its status as one of the finest fintech startups by valuation. However, this market is deteriorating at a rapid rate and the best-known private fintech company is caught in the mix. Here’s why Klarna’s valuation dropped from $45 billion to $15 billion in 2022.

    What is Klarna?
    Klarna Valuation to Drop From $45 Billion to $15 Billion
    Why Is Klarna’s Valuation Declining?
    The Situation of Klarna in 2022
    Investments & Backers of Klarna in 2022

    What is Klarna?

    Klarna is a Sweden-based fintech company. It was established in 2005 in Stockholm. Niklas Adalberth, Sebastian Siemiatkowskiand Victor Jacobsson are the co-founders. Their sole purpose is to make online shopping effortless for consumers.

    Klarna, also known as Klarna Bank AB, offers numerous online financial services. These include direct payments, online storefronts or BNPL services. Since 2005, Klarna has been on a mission to make payment as simple, safe, and smooth as possible.

    After serving the world for over 17 years, Klarna is now the world’s leading global payments and shopping service. Today, it holds almost 147 million users with more than 400,000 merchants across 45 different countries.

    Klarna Valuation to Drop From $45 Billion to $15 Billion

    The Swedish fintech company is seeking to raise funds at almost three times less valuation. Last time the company closed the round at a valuation of $46 billion with SoftBank, becoming the world’s second valued startup. However, on Friday Wall Street Journal reported that the valuation shrank to $15 billion while raising $500 million from investors. The journal reported that last month Klarna had pitched a proposal of $30 billion to the investors, which now closed at $15 billion.

    Valuation History of Klarna
    Valuation History of Klarna

    Why Is Klarna’s Valuation Declining?

    Last month, the Journal reported that Klarna’s CEO Sebastian Siemiatkowski made public the company’s situation. Citing market constraints, he announced that the company was laying off 10% of its international workforce.

    Through a pre-recorded video message, he said, “We are strongly influenced by the outside world. When we set our goals for 2022 in the autumn, it was a very different world than the one we have today. What we are seeing now in the world is not temporary or short-lived, and hence we need to act.”

    In the same week, Sifted reported that the company’s pre-tax losses have tripled to $250 million in the first three months. BNPL startups, such as Klarna, survive a low-interest-rate environment. Merchant fees and late payment charges bring enough revenue but the margins have been narrowing, as of now.

    The company’s CEO also spoke about how users are gravitating towards debit and rejecting interest-and-fee-laden credit. He said, “Consumers continue to reject interest-and fee-laden revolving credit and are moving toward debit while simultaneously seeking retail experiences that better meet their needs,”

    “More transparent and convenient alternatives align with evolving global consumer preferences and drive worldwide growth,” he added.

    The Situation of Klarna in 2022

    Starting in 2022, when Klarna submitted its first-quarter report, it was noted that 10% of the staff were terminated. However, speaking over the report, the company said that “still seeing strong growth across the business”, it was “time to consolidate and capitalize on strong foundations”.

    Now, looking at the huge financial loss, it seemed that this was the reason why the company decided to cut costs.

    As per the report, Klarna’s last fundraise was way lower than the previously raised value. They planned to raise a total of 1 billion dollars with a valuation of 30 billion dollars. However, the board conference didn’t go well and they had to adjust with a valuation of 15 billion dollars.

    Thereby in an attempt to cover the losses, Klarna’s CEO in early June declared that it would terminate its global employees. As a result, approximately 700 employees would lose their jobs.

    Investments & Backers of Klarna in 2022

    Swedish battery maker Northvolt raised $2.75 billion in a round valuing the company at $11.75 billion. According to Pitchbook, 2021 set a record for European tech startups raising $52B. As of June 22, European startups have already raised $45 billion.

    “The international money is coming into Europe,” Hans Otterling, general partner at Northzone and an early investor in Klarna, told CNBC. “For Silicon Valley, the talent pool has been depleting for some time. We have a huge talent pool in Europe.” Klarna’s other backers include the likes of Chinese fintech giant Ant Group and U.S. rappers Snoop Dogg and ASAP Rocky.

    Last month, Klarna was hit with a data breach. Consumers reported that they were being logged into others’ accounts. This caused the company to officially shut down their app.

    They addressed the issue later through a blog post. They stated the bug was caused by “human error” and that it had “informed appropriate authorities.” However, this affected more than 9500 Klarna consumers.

    Almost 73% of all e-commerce exchange transactions drove through Klarna. Due to the everlasting customer acquisition, the company claims to hold a valuation of a total of $45.6 billion in 2021. It is seconded by investors across the world. Some of them are Silver Lake, Dragoneer, Permira, Atomico, Sequoia Capital, Ant Group, Bestseller Group and Visa.

    FAQs

    What is the valuation of Klarna?

    The valuation of Klarna is $45.6 billion but is predicted to drop down to $15 billion.

    Who founded Klarna?

    Sebastian Siemiatkowski and Niklas Adalberth founded Klarna in 2005.

    What is the revenue of Klarna?

    The revenue of Klarna was $1.42 billion as of 2021.

  • WishCare – A D2C Personal Care Brand Treading on the Path of Success With Innovative Strategies

    The article is contributed by Ms. Stuti Kothari and Mr Ankit Kothari, Co- founders, WishCare.

    In this digital age, one of the most important aspects of growing your business is your eCommerce and D2C strategy. As much as choosing the right business approach is important; crafting the appropriate marketing strategies is equally essential. Successful marketing is a constantly moving, shifting, and changing machine. It should evolve with the changing dynamics of the industry and ecosystem.

    The personal care market occupies a fair share in the booming D2C segment in India. One of the notable names in the sector is WishCare, an environmental-friendly and vegan brand built on the core principle of a sustainable tomorrow. Conceptualized in 2018, the brand has grown exponentially ever since then. Successfully completing and dispatching over 2000 products every day, they have a customer base of over a million now. Behind this successful D2C personal care brand lies the strong and effective marketing strategy based on community building and creating a customer feedback loop.

    Co-Creating with Community

    Co-creating with the community is the first step of launching any new product for WishCare which is based on extensive market research and community feedback, while ensuring that it is a hit amongst its existing consumers.

    Although collecting customer feedback is standard practice, WishCare has stepped it up by innovating its product based on the collected feedback. Based on community suggestions, WishCare identifies the gaps and needs in the market, then their internal research team develops the product. The community also helps with sampling which allows the brand to leverage its feedback loop for research and development purposes. In fact, WishCare developed its Vitamin C+ Pure Glow Serum in complete collaboration with its community.

    3C Sustainable Approach

    The brand’s 3C approach – Clean (using products that are safe and natural and not harmful either to the humans or to the environment), Conscious (the brand undertakes conscious packaging. It uses packaging material that has either been recycled or can be recycled) and Caring (the brand academically adopts and educates underprivileged girl children) is its core philosophy based on the sustainability vision and this model resonates well with its customer base as well. Hence, every strategy that the brand devises, whether business-oriented or marketing focused centers around this 3C practice.

    The brand has banned a list of 100 + ingredients which are chemicals and toxic substances from using it in the production of their products. Furthermore, the brand also identifies itself as a vegan and cruelty-free brand due to its clean approach that promotes using natural ingredients. This is what the brand promises to its customers and it is this ideology that has helped WishCare earn the trust of its customers.


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    Customer First & Loyalty

    WishCare even boasts of a strong customer care team. Contrary to what anyone would believe, this customer service team is not restricted to customer care executives. In fact, skincare and haircare experts are present to connect with the customers and have one-on-one conversations. Every time, the brand launches a new product, these experts are right there to resolve the customers’ queries. This has helped the brand to create a feedback loop wherein they have been able to persuade the customers to continue their loyalty towards the brand by using the products.

    Product development based on community feedback – This team also helps us in identifying gaps in the current market and then the brand transforms it into the next product that could be launched in the market. This approach has helped the brand foster well-knit connections with the customers and also build long-lasting relationships with them.

    Conclusion

    These three strategies of creating the community feedback loop, adopting the 3C approach, and building a customer-first team have been the brand’s main pillar of success over the past 3 years since it has forayed into the personal care market that is highly fragmented and largely unorganized!

  • Carving a Niche in Men’s Grooming Industry Through Singh Styled

    The article is contributed by Mr. Charanjeev Singh, Co-Founder, Singh Styled.

    Millennials have been witnesses to the times when the term men’s grooming was unheard of. It was limited to a haircut, sometimes a head massage at a nearby hajam ki dukan (neighbourhood salon). As far as the grooming goes, if anything at all the men did, was use grooming products meant for women, for eg. the famous fairness cream or the latest cleansing facewash. As we embark into a decade where the talk about equality is rife, a men’s grooming regime is considered equally important as a woman’s. With the rise of a metrosexual man, looking impeccable has become a non-negotiable.

    From being completely unheard of to a multi-billion-dollar market, the male grooming sector has gained worldwide acceptance. The first exclusive product for men was launched in India in 2005 by an FMGC giant, which introduced the first fairness cream for men. This was the cue for other Indian players to wake up to the potential of the men’s grooming needs. What started as a monthly indulgence of a head massage at a neighbourhood barber shop is today a full-grown industry comprising categories of grooming and styling products, national and international upmarket chains of styling salons, innovations, and launches of the latest gadgets and tools that are used by men in their daily grooming regime.

    Focusing on India, the men’s grooming industry is estimated to reach $1.2 billion by 2024. A report also states that there will be growth in e-commerce sales owing to the post-pandemic culture. Currently, the men’s grooming industry in India is led by some of the major FMCG players. However, the past few years have seen a few D2C start-ups slowly making their mark by creating offerings that are niche and address specific pain points as far as the men’s grooming needs go. Let’s put a spotlight on one such start-up that has marked its consumer territory like a lion – Singh Styled, a brand that’s focused on preserving the Sikh identity.

    Birth of Singh Styled

    Charanjeev Singh, a digital evangelist from Mumbai with over 15 years of entrepreneurial experience is the brain behind Singh Styled. As a Sikh himself, he realised that there is a dearth of quality grooming essentials exclusively for the Sikh gentlemen. Also, he noticed a decline in the new generation of Sikh men not very keen on following their tradition of wearing a turban and maintaining a beard. Upon research, Charanjeev found out that the absence of bespoke grooming products was the reason preventing the grooming-conscious Sikh men to embrace their identity.

    In 2015, was born Singh Styled, a men’s grooming company exclusively for the Sikh by a Sikhs. Singh Styled is the first brand across the globe, to cater especially to the needs of Sikh men.

    ‘Singh Styled’ is dedicated to two very basic aspects of grooming for Sikh gentlemen. One being the practical aspect and the other is spiritual. A Dastaar, which is considered to be the crown, and a neatly maintained beard; the first visual of a Sikh gentleman.

    The Niche Offering

    Singh Styled is the house of high-quality turbans, beard and hair care products, and accessories. The grooming products are designed to support keeping the Sikh hair, beard, and moustache in mind.

    To keep their customers’ long hair and beard looking soft and manageable at all times, the Singh Styled team has developed its own formula for hair oil, beard oil, beard fixer, and other personal hygiene products that help Sikh men to be at their individualistic best.

    The brand’s hair care products are the outcome of their in-house research and development wing. Considering the needs of men with long hair and beard, each of the brand’s products takes around 8-12 months in formulation, testing, sampling, and re-sampling, before they are launched. The brand boasts of its rigid testing process, as it believes the amount of time and resources spent in convincing a consumer to buy a product is not worth risking if the product isn’t 100% satisfactory. Hence, they test their products across skin and beard types, cities, countries for weather, and water conditions. Products developed on this data help them bring their products to market with confidence.

    The company has invested in German cotton yarn machines to spin out premium Sikh turban fabrics that preserve colour, while being light and soft at the same time. Its aim is to t spoil its clients with choices. Recently the brand launched unique summer turban shades to bring out the cool quotient of every Singh this sunny season. The fresh new range of soothing shades included an array of pastel colours such as Flamingo, Coral Blue, Supreme Green, La Crème, Citron Green, Summer Yellow, Powdered Coffee, Grass is Greener, and Ice Grey. Additionally, the brand also boasts of launching a one-of-its-kind beard freshener – ‘Attraction’, an aqua-based unique product specifically curated for beardsmen to ensure they smell fresh and fragrant throughout the day.

    Additionally, the brand also offers carefully curated grooming kits with scientifically tested products for each step of the grooming process. These products not only speed up the regime but also ensure that kesh, beard, and skin, are all, well looked after.


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    The Platform

    The founders believed that just having the right products wasn’t enough. To fulfil the brand purpose, building a community that shares the same value that the brand carries was of paramount importance. It sets itself apart from other D2C brands, as it does not worry about launching a new range every week to compete. Today the brand’s D2C platform offers products pre-filtered as per the focused needs of its target market, thus, making the shopping process quick and convenient.

    Simultaneously, Singh Styled products are also available across all major e-commerce stores from Amazon, Nykaa, Flipkart, Bigbasket, Netmeds, and many more. This is in tandem with the founders’ policy of tapping the ever-growing online shopping market.

    Global Presence

    Singh Styled aims at being accessible to all 30 million Sikhs across the globe. It has already spread its wings across the globe and currently, it supplies to 133 worldwide destinations which include Canada, the United States of America, the United Kingdom, Australia, the Far & Middle East, and Africa.

    The latest feather in their cap is their first international store in the ‘Lion City’ of the world- Singapore. Through the Singapore store, the brand caters to the Sikhs of Singapore, Malaysia, Thailand, and Australia.

    Conclusion

    The Sikh Gentlemen have been a part of the elite beardsmen club, thanks to the Guru-gifted identity. For beardsmen, their beards are a mark of honour and an important part of their identity, and not something that is just ‘in’ fashion. With Singh Styled, the mission is to build products and solutions that can help turbaned and bearded men maintain their identity with ease, and build their own style within the purview of the faith.

  • Top 4 Indian Alternatives of Helo App With Their Market Effect

    After the Indian government banned 59 apps of Chinese origin, citing data security and national sovereignty concerns including popular apps such as TikTok, ShareIt, UC Browser, CamScanner, Helo, Weibo, WeChat, and Club Factory, it gave birth to a new wave of Indian apps as alternatives.

    There were millions of downloads of the banned applications in India. Already Installed apps may continue to exist on mobile devices. But now that the latest versions of the apps have been removed from both Google’s Play Store and Apple’s App Store, users will not be able to access updated versions soon.

    If even a slight notice goes out to internet service providers asking that data flow from these apps be halted, that could impact the functioning of existing installed apps. Among the banned apps, the Helo app was a favorite all, and with its ban came several other competitors of Indian origin to take its place. Here we listed a couple of them.

    1. ShareChat
    2. Roposo
    3. Chingari
    4. Mitron
    Impact on Market Share in India After the Ban

    Alternatives of Helo App

    New things keep on replacing the old objects. With the application of ban, there were many alternatives selected by the people to replace popular applications such as TikTok, Helo, ShareIt. Each application was replaced with the number of homegrown indian alternative applications. Below is the list of best alternative applications for Helo App.

    Global Names

    Indian Alternatives

    TikTok

    Roposo

    Zoom

    Say Namaste

    Helo

    ShareChat

    BeuatyPlus

    LightX Photo Editor

    Shareit

    Jio Switch

    1. ShareChat

    Founded: 2015

    Play Store Download: 100M+

    Ratings: 4.2

    The ShareChat Application on Google Play Store
    The ShareChat Application on Google Play Store

    ShareChat is a well-known name as the alternative to Helo App. ShareChat is a made-in-India product considered the best option to replace Helo. Even though ShareChat was introduced to the world earlier than the ban, it was only after the announcement of the government, that ShareChat found its part of acknowledgment.

    With the introduction of the ban, there was a great spike recorded in the number of downloads on an hourly basis for ShareChat. As for current times, the active user count for the ShareChat app is around 160 Million users per month in 2022.

    “We are confident that this sets up the foundation of another success for ShareChat,” ShareChat COO and Co-founder, Farid Ahsan.

    ShareChat enjoys 5 lakh downloads per hour, especially after the introduction of the ban. The shareChat app allows its users to make and share videos, watch funny videos, and share WhatsApp statuses and also enables them with the feature of creating and using a chatroom for communication with others.

    2. Roposo

    Founded: 2014

    Play Store Download: 100M+

    Ratings: 4.3

    The Roposo Application on Google Play Store
    The Roposo Application on Google Play Store

    Another great alternative for the Helo app is Roposo. Roposo is a short video platform developed in India. Roposo also found its ladder to success just after the announcement of banning Chinese applications for security purposes. There was an instant spike noted in the number of downloads recorded over the period of an hour for the Roposo application.

    The Roposo app now claims it has around 65 million users in India with a monthly active user count to be around 25 million in the year 2022. The Roposo App is one of the strong competitors of ShareChat whose growth is comparatively slower than that of other Indian rivals. The InMobi-owned video-sharing platform had said that it gained 10 million new users in as little as 12 hours after the ban.

    3. Chingari

    Founded: 2018

    Play Store Download: 50M+

    Ratings: 4.9

    The Chingari App in Google Play Store
    The Chingari App in Google Play Store

    Chingari is an Indian video-sharing app that has emerged as one of the top alternatives to the Helo app and has crossed over 50 million downloads on the Play Store. After the ban of Chinese apps in India, Chingari was reportingly having 3 lakh users every hour. For the current scenario, Chinagri enjoys an active user base of around 32 Million users per month in 2022.

    Chingari is highly acknowledged for its visual effects introduction in making videos. Chingari allows its users to view, create and share videos by its means. It is also known to enable the service of viewing news and playing games through its application for its customers.

    4. Mitron

    Founded: 2020

    Play Store Download: 10M+

    Ratings: 4.3

     The Mitron App in Google Play Store
    The Mitron App in Google Play Store

    Even though Mitron is considered a clone of Tiktok, it is still a social media platform and can be seen as an alternative to Helo. Just after the apps were banned and Tiktok became unavailable for download, Mitron swept in and got a whooping 5 Million downloads within a month, and currently, it enjoys an 18 Million active user base per month in 2022.

    Mitron is a short video platform that enables the facilities like creating a short video mainly used for status along with the option of recording a live video. It enables easy creation of video with shorter time-length but of different purposes.

    Impact on Market Share in India After the Ban

    The announcement of banning Chinese applications came on 29th June 2020. Even though the ban was imposed for security purpose, the effect of banning the products was indirectly going to affect the market share of similar Indian products.

    With the unavailability of the same service, many users diverted their path to Indian products offering the same services. Given below is the data showing the comparison between the downloads of each individual application before and after the announcement.

    Apps June 19-28(2020) Before the Announcement of Prohibition June 29 to July 8(2020) After the Announcement of Ban Total % Change Incurred in the Number of Downloads
    Roposo 49,00,000 89,00,000 89%
    ShareChat 14,00,000 50,00,000 257%
    Mitron 36,00,000 43,00,000 19%
    Chingari 35,00,000 54,00,000 54%

    The user base of the Helo Application was diverted to more than one Indian-made application. Users went out to use and try different platforms as per their requirements. The top four alternatives giving competition to each other were Mitron, Roposo, Chingari, and ShareChat.

    Monthly Active user base of Helo App alternatives in 2022
    Monthly Active user base of Helo App alternatives in 2022

    Experts say that the ban, coupled with anti-China sentiments in the country, does create an opportunity for Indian brands, but whether these new users will stick to these platforms remains to be seen.

    Naveen Mishra, senior research director at Gartner, said with the ban on Chinese apps, 200 million Indian consumers are evaluating alternates.

    This ban creates immediate opportunities for Indian developers to create a similar platform. There are a bunch of early-stage similar Indian products, which will be religiously tested by Indian consumers now. Accelerated product evolution based on local customer feedback is key to being successful in this new scenario,” he said.

    With the effect seen and noticed by the experts, it is believed that the ban imposed by the government on Chinese products will eventually pave a way for Indian products to create their own existence in the market.

    With the decision of banning a number of Chinese apps, it can also be assumed that the decision ordered by the government will also create a way for the developers to create their own path to success.


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    Conclusion

    The Indian market consists of a large number of audiences looking out for different methods and products to work with. The Chinese applications were suddenly banned by the Indian government leading to the ultimate solution of finding Indian Alternatives for each application.

    One of the most popular applications faced with the same destiny was Helo App. The text above contains the best Indian alternatives for Helo App along with their market share effects.

    FAQs

    Which Chinese apps were banned in India?

    Among the 59 apps that were banned, the most loved ones were TikTok, Shareit, UC Browser, Shein, CamScanner, Helo, Weibo, WeChat, Club Factory, and more.

    Why were the Chinese apps banned in India?

    The apps were banned due to the security risks that they posed. It was alleged that the apps were being used to track and monitor the citizens of India.

    Will the ban on Chinese apps be lifted?

    The ban was temporary with the Indian government wanting proper proof of the security concerns. However, no proper response has been given yet and the bans are likely to become permanent.

  • What Does an Investor Look Out for in a SaaS Product?

    With dramatic tailwinds and accelerated digital transformation, the SaaS market has grown exponentially in the last decade. The industry has managed to amass a revenue of $104 billion in 2020. By 2022, the market is expected to reach $140 billion, according to Gartner.

    Whether you’ve created a SaaS product to solve a problem or make extra income, it is a valuable asset. However, when it comes to scaling the product, you need investment. But what’s the final checkpoint that the investor looks out for in a SaaS product? It’s vital to understand how valuations and metrics work in businesses.

    Investors think a lot about characteristics that are representative of an early-stage startup. Before they invest in your company, they want to see specific metrics. And so, to help you prepare these, we’ve compiled an overview of the most crucial SaaS metrics. If you adhere to these, your valuation is bound to improve.

    1. Clear Ideal Customer Profile (ICP)
    2. AI-powered SaaS Applications
    3. Product-led Growth Strategies
    4. MRR
    5. Customer Acquisition Cost (CAC)
    6. Churn Rate
    7. EBITDA

    1. Clear Ideal Customer Profile (ICP)

    When it comes to product building and efficient selling, it’s fundamental to know your target audience. Companies that have an apparent understanding of their target customers have improved chances of success.

    Investors look for a well-defined ICP before investing in the business. Therefore, entrepreneurs should establish their ICP through apparent insights and extensive “Voice of Customer” Research. It’s also essential to build the customer base from a combination of past experiences.

    Some of the most substantial benefits of a clear ICP are:

    • An efficiently targeted go-to-market (GTM).
    • Highly focused product roadmap.
    • Shorter sales cycles and value propositions.

    2. AI-powered SaaS Applications

    Artificial intelligence plays a significant role in advancing modern software to automate work for consumers. At its core, AI-powered SaaS applications can be trained on increasingly larger datasets and be further augmented with customer-specific data. Thus, allowing users to automate tasks and make better-informed business decisions. Consequently, it will propose a unique standpoint to the investors.

    Some SaaS companies developing AI-powered applications comprise:

    • Yalochat – It is a conversational AI-powered platform that allows businesses to efficiently communicate with customers.
    • Zeni – It is an AI application that provides bookkeeping, financial reporting, and invoicing services.

    3. Product-led Growth Strategies

    The product-led growth (PLG) strategy is crucial when it comes to building SaaS companies. It allows the consumers to test the product for themselves. Without the restraint of features, users can effortlessly explore the product and infer its value.

    This not only helps businesses develop consumer-like products but also furnishes lucrative returns. The PLG strategy has become business-critical across all enterprises functioning. Companies adhering to product-led growth have increased chances of being approved by investors.

    The PLG strategy has capitalised on a few trends, including:

    • Reduced sales cycle and buying decisions.
    • Fast employment (due to the cloud-based feature).
    • Easier purchasing (swipe a card and go).
    • Intuitive onboarding and adoption.

    4. MRR

    Monthly Recurring Revenue or MRR is a leading indicator of revenue growth. Hence, it’s a well-received way to appraise SaaS businesses. Investors are more likely to consider the MRR rather than the ARR (Annual Recurring Revenue). Simply because the ARR doesn’t furnish much proof of churn.

    Big SaaS companies with high MRR can raise a sizable amount of money during seed funding rounds. If small businesses or brands are experiencing rapid growth and meet the criteria of investment, they could be valued using MRR. Below mentioned are the criteria:

    • More than $2M ARR
    • 50% growth year after year
    • Founder involvement isn’t important for the business’s survival.

    5. Customer Acquisition Cost (CAC)

    Customer acquisition cost or CAC is a significant metric to assess marketing and sales cost. It helps measure the effectiveness of your SaaS business’ customer acquisition strategy.

    Furthermore, it analyses the expense incurred (on average) to attain new consumers. CAC also represents the return on investments in sales and marketing. Thus, it is a meaningful metric for potential investors.

    An efficient customer acquisition cost allows the investors to gauge the scalability of your SaaS product or business.

    6. Churn Rate

    The churn rate is the long-term trajectory of any SaaS business. A low churn rate improves the recurring revenue, and growth rate – and curtails the risk of long-term value loss.

    Smaller companies have a higher churn rate because of less sophisticated needs and low demands. Investors would not invest in a SaaS company that experiences a high churn rate. That’s because it signifies you’re losing potential customers – and your company’s retention rate isn’t up to the mark. Hence, the churn rate is a fundamental metric that SaaS business owners need to cater to.

    Ideally, lost customers equal lost revenue. Besides, it’s far more expensive to attain new consumers than it is to retain the old ones. Therefore, businesses should focus on customer retention to improve scalability and performance.

    7. EBITDA

    EBITDA stands for earnings before interests, taxes, depreciation, and amortisation. SaaS businesses that make annual revenue of $5 million will likely use EBITDA.

    It is a substantial measure of core profit trends. This metric furnishes an accurate comparison between companies with different capital investments, tax profiles, and debt.

    Besides, it eliminates extraneous factors, boosting returns. This allows a fleshed-out infrastructure and accelerated growth in your SaaS business. Thus, making it investable.

    Conclusion

    The COVID-19 pandemic has bestowed heavy growth to the SaaS industry. With companies compelled to take their business operations online, the SaaS market has grown fierce – yet competitive.

    Seeking venture capital funding is of paramount importance in any SaaS business. Investors would only plough their money into your business when you can convince them of your company’s commercial viability and growth potential.

    To fight competition, survive, and thrive, you need to stand out from the rest. Thus, there are a few business metrics that you need to take care of. Essential metrics, such as the CAC, MRR, and Churn rate define your company’s scalability and future. Once you cater to these metrics, your SaaS business is ready to successfully attract investment.

    FAQs

    What do investors look for in a SaaS company?

    Low churn rate, Product-led growth, AI-powered SaaS applications, and EBIDTA.

    What is one of the most important metrics in a SaaS model?

    Customer lifetime value is one of the most important metrics in a SaaS model.

    What are SaaS metrics?

    SaaS metrics are different KPIs that companies measure to track their success and customer growth.

  • The Great Resignation [Case Study] – How was it Started and Who is Driving it?

    It was the March of 2020 when the virus spread over the world and brought about a change across the globe. This instant change was not really instant, but it was for sure very sudden. The pandemic forced everyone to get inside, yes, crawl into their houses. Though the flow of the world did not stop completely, the deadly disease surely slowed it down by significant levels.

    Technology was the only refuge that we got to dive into at our leisure, which seemed to be just the only happening part during the Covid-19 onslaught. It helped us to be connected with others, lead us to gain more knowledge, and instilled courage in us to bear the burden of work, which spurred us to stay motivated and look forward to the days ahead.

    Technology literally took all the weight of every other field. Be it education or the work culture!

    Two years into the pandemic and the world is changing drastically. Through technology is still trying to meet both ends for the world, it’s true that we have seen countless lockdowns. Out of all the side effects that the world saw due to the pandemic, there was this one unique ruckus that we all witnessed. This one thing was so uniquely attached to the pandemic and life, that we can’t explain. After the lockdowns and layoffs, what is currently affecting the world is the ever-increasing resignation that it has witnessed and is still witnessing today in all of the major walks of life.

    Often abbreviated as “The great resignation”, this was so unique to the year 2020 and is still counting, amazing many. This article talks about the initiation of the “Great Resignation” and how it went viral all over the world. We will get to the skin of the matter and reveal some super important points in the journey. Hop on, to increase your knowledge about the greatest resignations ever.

    What is ‘The Great Resignation’?
    The Beginning of The Great Resignation
    Was India Affected by The Great Resignation?
    What is Driving The Great Resignation?
    How Employers Can Improve Employee Retention?
    The U Turn after the Great Resignation
    Advice for Companies Shifting to Remote Work

    What is ‘The Great Resignation’?

    As soon as the Covid-19 virus was out of Wuhan, it started traveling across the world on a destructive journey. One of the aftereffects of ruins is what we call the Great Resignation of the epidemic epiphany. The “Great Resignation”, which is also known as the “Great Reshuffle” or the “Big Quit” was coined by a Professor of Management at the Mays Business School at Texas A&M University, in May 2021, who goes by the name Anthony Klotz. It was when he predicted a sustained mass exodus via numberless resignations that he named it thus.

    Yes, the number of people who resigned from their respective jobs last year is tremendous indeed. The trend didn’t just stop there at the initial phase of the virus spread, in the mid of the year 2020, but rather stretched to the whole of next year, and still hasn’t stopped today. This magnitude of people leaving their jobs is not normal at all. This is the reason why the trend has captured the attention of market researchers, analysts, and others.

    Every consecutive month there were more and more tides of resignations and this shook the whole world. Months were more troublesome in the United States and in fact, that was the place from which the resignations started, or the place where it was first noticed, to be precise. If we look at the numbers we will see that there were about 4 million people (Americans) who quit their jobs in the month of July only in 2021.

    Number of People Quitting their Jobs in United States
    Number of People Quitting their Jobs in the United States

    The story does not end here, it is quite the beginning. In April 2021, the resignation peaked. After April of 2021, the word became slang among people. The shift of resignation was huge. The number of open jobs went up to almost 11 million in the months following April. This made employers think about ways to improve employee retention and find ways to make the number improve.

    There was this one common factor of resignations all over the world and that was the age limits of resigners. The resignation rates were the highest among mid-level (or Mid Career) employees. These are the employees that fall in the age group of 30-45 years. It is also reported that the average increase in the number of resignations in this age category has been more than 20%. This percentage of growth is seen from 2020 to 2021.

    It is also seen that the turnover is the highest among the younger employees. In other later studies, it was found that the resignation number has decreased for the workers in the age group of twenty to twenty-five. This likely happened due to a higher level of financial uncertainty or dependency. It could have also happened due to the reduced demand for some jobs that are placed on the entry-level of an organisation.

    Another interesting factor that the world saw was that resignation rates were falling for employees that were in bigger age brackets. For people in the age bracket of 60 and 70, it was a normal time for them in their respective jobs. The tides were only high for people who belong to the age group of 25-30 and those who are around 45. However, the most significant changes or resignations were seen in the age group of the 30s, people who are in their thirties or late twenties.

    The Beginning of The Great Resignation

    Until the beginning of 2021, the world was suffering in tackling the Wuhan virus. Every continent in the world was struggling to figure out a vaccine and then manufacture a vaccine. Efficacy was thought of again and again but soon we figured out “how to make a vaccine?” and eventually get everyone vaccinated.

    In April 2021, the covid 19 vaccination rates increased manifold. Well, that was not the only thing rising. The thing that began rising too was the number of resignations. The first and by far the most noted waves were witnessed in the United States. That month, about 4 million Americans quit their jobs, reports say.

    Then, it was thought that the resignations would come down. However, that hope was proved wrong and in the next month of June 2021, approximately about 3.9 million Americans quit their jobs. It was also noted by specialists that the situation was more prevalent in the southern part of the country. It alone accounted for about 2.9% of the volunteer resignations. It was followed by the midwest, which accounted for 2.8%, and then the west, where it was noted to be around 2.6%. It was reported that the northeast was the most stable region with about 2% of the employees/workers quitting in the month of June.

    Microsoft came up with its own set of data and reports. The “Work Trend Index” strives to be a data-dense information bucket for workforces around the world. According to Microsoft’s Work Trend Index, in 2021, there were resignations that covered more than 40% of the global workforce. It is said that these mentioned people that are about 40% of the total workforce have some time or the other have thought of stepping down from their employment.

    Another report said some more about the resignations in the year 2021. This time the report came from the PricewaterhouseCoopers survey. They conducted a survey in early August 2021 and found out that about 65% of the employees said that they are looking for a new job. It also entails that about 88% of the executives said that their company is witnessing a higher turnover than the regular turnover.

    In October 2021, the United States Bureau of Labour statistics also reported that workers leaving the premises were clocked at a rate of 6.8%. The industry they were talking about was the food service workers industry. The resignation rates were higher than the normal average amount of 4.1%. The average rate has not changed much over the past 20 years and the highest it went in those years was a top 5% and not more than that. The retail industry has also witnessed some abnormal quits. They saw a quitting rate of 4.7%.

    A similar report from Fortune Magazine also showcased some rising and alarming numbers. That was the Deloitte study of October 2021. It said that the top thousand companies fear a great resignation. Out of the top 1000 Fortune companies, about 73% of Chief Executive Officers think that these work shortages will disrupt their businesses in the next 12 months.

    Out of those Fortune companies, there was a solid percentage of 57% who think that attracting talent is going to be the biggest challenge in the future. 35% of the total CEOs believe that they have already expanded the benefits to bolster employee retention. Another report mentioned that beginning from the start of the pandemic to November 2021, approximately 1 in 5 healthcare workers quit their jobs.

    Amidst all the chaos that was generated by the great resignation, the world was hit by one more uncertain event. Popularly known as the Striketober. It was the time when about at least a hundred thousand American workers started a strike.

    Protest in the U.S
    Protest in the U.S

    They all participated in the strike, which was focused on the bad working conditions, ill-treatment of the workers, and low wages. Reporting the matter, The Guardian wrote that some economists described the Great Resignation as workers participating in a general strike against poor working conditions and low wages.


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    Was India Affected by The Great Resignation?

    We just discussed that the event of the great resignation started off in the United States and it crashed against the whole world. The next few countries with vast damage were China, Europe, and India.

    India is the second-most populous country in the world and any damage to the world can really magnify if entered inside the borders. India was in ruins too, due to the pandemic. The GDP was down, the work from home or anywhere was really hard to follow and manuals for remote work seemed blurred for most of the organisations in India. Having said that, let us see how the Great Resignation affected the Indians and the country of India.

    Research reveals that the attrition rate of the companies is the highest in the last 20 years. Though the rate of attrition fell to 12.8% in 2020, it went up to 21%, the highest in 2 decades.

    Reports from the past year can shock any Human Resource manager. This was the effect that was initiated by the great resignation. It prompted people to not only shift careers but to jump to new careers where they had little or no past experience at all. This was probably the most unique and ubiquitous trait of the resignations.

    A study commissioned by Amazon India showed the coinciding results. The report that was conducted in September 2021 showed that about 51% of the potential employees (job-seeking employees) were looking for opportunities in industries where they had no or little experience. And about 68% of the people were looking to switch industries.

    When it came to resignations, there was also a shot of increasing demand for people with skills. As the world went virtual and online became the new normal for everyone, the technology sector saw a boom. This was the time when technology skills were demanded the most and industries of all sorts began their hunt for talent in the sector. It was the first 9 months of 2021 when the demand saw the highest point in the graph. According to a report from Forbes India, the top 5 Information Technology companies hired as many as 1.7 lakh people during that time. The rate is not that high now but it is in the green colour of growth.

    According to the report by the YouGov Mint CPR Millennial Survey, it was found that 24% of the post-millennials (Generation after the millennials) reported a job loss compared in 2021 to 17% of the pre-millennials. Those with poorer education backgrounds faced a higher burn in the face.

    Out of all the people who completed their school level of education, 30% were laid off. About 16% of those with professional degrees faced the same consequence. In late 2021, in the month of December, it was reported that only 8% of those in the job market still remained unemployed at the time of the survey. The survey, which was conducted by the Mint, Delhi-based Centre for Policy Research (CPR), and the Indian arm of the global research firm, YouGov, covered responses of about 12,900 attendants across 206 cities.

    As the difference between white collar and blue collar faded away in the pandemic, everyone landed on the same plane. Everyone was working through an electronic device. Be it working adults or be it, kindergarten kids. With that fading of the designated spaces for work, the difference between life and work faded too. This came with its own unique sets of problems and made a ruckus (like your baby hanging out in between a zoom call). This was a big reason why people of young ages decided to resign and turn their careers west.

    However, when it comes to great resignation in India, the great resignation in IT sector is compelling indeed. Companies like Wipro, Infosys, TCS, and others have all witnessed a significant dip in their attrition rates.

    According to the reports from the surveys, the pandemic situation has now turned near to normal, and hopes for jobs have also brightened. About 15% of the respondents believed that the economy had returned to its normalcy. The data can be compared with only 9% of people believing in the economy in the last year. Thus, the reports for two consecutive years (2020-2021) show that as the resignations turn up, there were also seen new hopes for jobs and economic normal workings.

    The topmost sector to be hit by the pandemic was undoubtedly the labour market of India. It was devastated with long and continuous lockdowns. These lockouts were crucial but they also affected the poor labourers severely. Construction was affected and as a result, labourers were affected too.

    After the first lockdown, as the situation worsened, it was getting better with the economy opening up in between. During that phase when people could see recovery signs, it was estimated that 60% of those who were forced to quit their jobs have found a way back into the organisation. It was also noted that urban Indians were trying to search for jobs in between the ruins of the pandemic. They are now also taking better control of their careers, the survey reported.

    The effects were huge on the employers and the companies but the shift in resignations caused many surges. The rise in resignations came with a rise in the number of startups in India. It is a closely related metric that can be traced to get a clear picture. In 2021 alone, India saw around 33 Unicorns. Around the time of uncertainty and the pandemic, people who left jobs and others started up with their own ventures. They tried their luck and hard work in this unprecedented year. We saw the biggest surge in the Indian startup ecosystem last year.

    What is Driving The Great Resignation?

    The current trend of resignations has worried employers the most. They are not able to get things done and the effectiveness and efficiency of whole organisations keep ongoing. It is normal to minimise the damage by any means possible. This is why here we are discussing the reasons for the surging resignations. Later we will also point out some ways how an employer can save the retention rates and minimise the resignations rate. It is not a hidden fact now that people are quitting for one of the biggest reasons. The reason can be hard to lay out in one descriptive paragraph but let us try to get to the nerve of the issue.

    As the pandemic started things turned challenging indeed. As the government frequented lockdowns, normal activities became hard to be done. Right from the stocking of our groceries and daily essentials to working at offices, nothing was regular as before. The most affected sectors included education and work. Everything became online and we all were staring at screens for most of our time. This was when the problem began. Earlier there was a designated place for education and corporate work, but now this was to be done within the same house boundaries. This created a big, bad mess.

    We were ushered to a more congested work and life balance. Work-life balance became super hard to manage and that was the most probable reason why resignations topped the charts everywhere. This was the time when people got attacked with responsibilities both from the home and the workplace. This was when they felt congested and crowded with responsibilities and it seemed impossible to work their way up the pile of work.

    People became more and more concerned about their life and their family. As the lockdowns and the virus gave them more and more reason to live more fully rather than just postpone things for tomorrow. This made them realise that they are not able to handle both ‘life’ and ‘work’ at the same time. This also made possible the transitions and the resignations feel easy. People shifted to their local lands (or suburbs) to get back their lost lives.

    It was also seen that the pandemic made people more aware of their life. The pandemic confronted people brutally indeed to straighten things out. Rightly so, the stir caused by the Wuhan virus was so great that it made everyone rethink their life and careers again. It gave people a reality check on their lives. It showed them the fact that life is so fragile and anyone can die or be ousted from their workplace and/or normal setting/lifestyle at any point in time. Now, if you are wondering what led to the rise of the great resignation movement in India, the US, and the other parts of the world, then here they are:

    A deluge of work and increasing burnout

    The work considerably increased across departments. For instance, if we only see the resignation of the healthcare workers in the US, we find that 1 out of every 5 medical workers resigned from their jobs since the pandemic outbreak. Nearly 18% of the global medical workforce quit during the pandemic, which is huge indeed. Now, it is simple that with 1 employee resigning, it was the person beside him/her, who needed to shoulder the responsibilities of the other employee who had resigned. This increased the work pressure tremendously and fuelled by the lack of recognition and money, the employees started to be badly demotivated, which ushered the great resignation and the mass resignations at work that are still continuing. According to a recent report of June 2022, 86% of the employees might resign in the next 6 months.

    Spending time with the family was much needed  

    They also were more cautious and concerned about the time they spent with their family. This began to grow and if their employers did not respect that, resignations followed. The great resignation is really close to being called a “Worker’s Revolution”. The reason is the fact that workers or employees from all over the work world, made enormous shifts in work and life.

    Bad working conditions

    Many studies found that transitioning employees reported bad working conditions in their workplaces. As the pandemic made everyone realise that life is more than ‘just work’, employees began realising their ill-treated jobs. They began questioning if they want this life of ill-treatment, or if they deserve a life of more freedom. As a result, most people chose freedom over their respective jobs that were more of ill-treatment.

    Want of flexibility

    It is evident from all the resignations that money is not the only thing that employees may want from their workplace. It is more about flexibility in their work schedules that interests them. Work flexibility is considered as the new-age money, and is eventually given more importance by today’s workers. It is the feature that allows employees to walk their pets anytime they like or drop their kids at school at 8 A.M. These are things that attracted people more now in the wake of the setting of the global pandemic. All of these things can be possible only through a convenient work-from-home or a flexible hybrid model of work. Therefore, people now want employers who respect their time and flexibility.

    Lack of recognition

    Employees work day and night for the offices of both large companies and startups, but they are hardly recognised at the day’s end. Surveys point out that over 65% of the employees did not receive any kind of recognition at all during the past 2-3 years where they have worked their sweat out for the companies. This lack of recognition was unfortunate for the employees and was recognised only recently, which has driven the great resignation wave across the world.

    Poor payouts

    It is evident from the study of the great resignation 2021 and the years preceding and succeeding the same that money is not the only thing when it comes to employees and workplaces. However, the salaries of the employees are still a big thing even in these changing times, where we are witnessing the great resignation of 2022. Poor payouts have also been a prominent reason that led to the quitting of many workers and employees globally. Thanks to the rising expenses and global economic breakdown that Covid-19 spurred, the employees ultimately realised how they are deprived of the payment that they deserve.

    Increasing focus on long-term goals

    The onset of the great resignation can also be viewed as a global shift of the employees’ sight. The employees who worked small gigs, at low payouts, those who worked at jobs they want to change if possible, or all of them who realised that their job markets would soon lose their place, started realising all of them at once. This led the employees to set long-term goals and look for jobs and markets that would be sustainable in the long run. As a result, the employers and the HRs discovered an unusual amount of resignations from the employees.

    The growing fear of the Covid-19 disease

    The Covid-19 disease can be right termed as one of the scariest diseases witnessed in recent times. Such a disease that made people disabled, killed them in numbers, and made them part with the people close to them, the people they love, is bound to be scary indeed. Yes, the great resignation of India and abroad was a result of the growing fear of the disease too.

    Long Covid and its consequences

    The Covid-19 disease was terrible indeed, with long-standing effects. Reports have found that the Covid-19 disease is even having long-term consequences that are persisting long after the convalescence period of the disease. Also known as the post-COVID-19 syndrome, post-COVID-19 condition, post-acute sequelae of COVID-19 (PASC), or chronic COVID syndrome (CCS), the long Covid consequences are huge and common among people. Covid-19 has been found to have damaging impacts on nearly every organ of the human body. The respiratory system disorders, cardiovascular issues, metabolic issues, problems in the nervous system, and other neurocognitive disorders are some of the commonly reported problems of Covid survivors that are deterring their ability to work and live.  

    Due to such a syndrome, many working professionals and others are now reporting fatigue, headache, nausea, shortness of breath, loss of smell, distorted smell, weakness of muscles and bones, low fever, cognitive dysfunction and many other ill-effects, overcoming which is difficult. These have also materialised what we now see as the great resignation period.

    Employees did not just shift from their jobs but they transitioned in their careers. Many chose an opposite stream of work with little or no experience. Many switched to freelancing as their way out of the rat race and accepted it as a full-time job. Many people moved back to suburbs (rural areas) from cities to their families. Most of these decisions allowed people to spend more time with their parents or kids and families. It is easily evident that people now would choose ‘life’ more than ‘work’ any day, in their work-life balance model.


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    How Employers Can Improve Employee Retention?

    The great resignation obviously ruffled the feathers of the employers and made them rethink employment and employee motivation. It was obvious that the old models had to be rethought. Here in this paragraph, we will see some proven tips that have helped employers and will help them in the future to deal with resignation, handle it better and minimize it.

    First and foremost, employers have to identify that the threat is more of a qualitative sort. After realising the effect, they need to focus on the cause that rippled into such an effect. After discovering the cause, they should set up strategies to ease the problem, and would eventually try implementing the new solution. It can be anything that fosters retention.

    The most common goal can include targeting specific problems first and after targeting these specific problems you can see quick results. This feedback loop that you will create will help build more and more feedback loops, which eventually affect the retention of the whole organisation.

    When you go out to search for the root causes, it is important to not fear any depth. Addressing the root cause is in fact the best statistics to solve problems that seem difficult to solve. The path to the root cause often starts with a “why” in the head. There are also a few factors that can help to understand the question of why we are witnessing such numbers of resignations. Let us see what are the prompts that we saw last year, along with the tips that will enhance employee retention in the companies:

    Offer proper compensation

    Proper compensation is what the employees want but they hardly get it apart from some exceptions in a countable number of industries. Therefore, it is proven that employees today need to be more conscious about what they quote to the employees as their salary and would rather stick to it if they want to lift their retention rates.

    Attend the employees always

    Employee engagement is really important today, just as customer engagement is needed in all the major industries. Yes, it is true the employees also need proper engagement. Besides, they also face problems, which the employers need to understand and eventually mitigate.  

    Monitor employees and their performance

    The employees’ works and their overall performance need to be looked at and appropriate feedback should be shared with them in a way that they would work on them. Monitoring the work performance and sharing feedback and reviews is not something that employers should rush in because that would make the situation far worse. Instead, the employers and companies need to deal with it systematically and would require professional trainers and quality managers to let the feedback percolate constructively and encouragingly.

    Offer decent incentives and recognition

    Work incentives are among some of the biggest impetus for the employees. Incentives for the employees can be arranged by the employers/companies, which might be in the form of money or gifts. This will make the employees feel valued and would also help them fight their bad economy or fulfil their requirements, be it at their homes or workplaces.

    Make hiring practices strict

    The hiring of the employees mainly has a huge say in making them retain. Often we see that such a process is done and wrapped fast. Though this makes the employees turn up for their roles rapidly and fill up the vacant places, it often leads them to nowhere, thereby adding to the great resignation movement. Making the hiring process strict helps employers get deserving employees, who are confident, smart, and hard-working, leading to growth.

    Stay transparent

    It is an urgent call for transparency globally. Startups and companies lack transparency at all levels, whether it is the salary package, the job role offered or the working hours and incentives. Such lack of transparency not only demotivates the employees but enrages them practically every time. All of these when repeated on more than one or two occasions, leads the employees to lower their productivity and even leave their jobs.  

    Install a bigger picture

    An employee always loves to look up to his/her founder, manager or CEO, here if they fail to realise their work and don’t understand why they are doing it. Moreover, if the employees fail to see the bigger picture/growth of the company, and how they can occupy a central part in it, then it is obvious that they will resign and bring forth the great job resignation again. Bringing up a bigger picture that the manager/founder/CEO is looking forward to, can thus play a crucial role in retaining the employees.

    Stay flexible

    Flexibility at all points of work is crucial today, in the age post-Covid. In the wake of Covid, attaining flexibility was challenging indeed, but it was during the pandemic phase that we learnt how to be flexible and where we want to be flexible. All of these are certainly life lessons for the employees and others. Therefore, now, if employers and companies refrain from being flexible, then that would certainly cost them their employees.  

    Extend quality training for new employees

    Researchers have suggested that proper training for the newcomers always helps them have a better understanding of their job role and the process overall. This was reduced during the pandemic and the quality of them went dipping all the time. Besides, many organisations have skipped or are skipping training altogether fearing the loss in their revenues after the pandemic. Such things hit their bottom line during the pandemic. It was easy to hire people with less or no experience at all, and then provide them with training in an offline environment but during the pandemic, it was raging difficult. However, with the pandemic almost cornered now, the employees must make a definite training period mandatory for the employees. This will help the new employees understand the work and the flow of it better, and will also help them cope with new environments and people, leading to better productivity and increasing retention rates.

    Help employees with their career

    Covid-19 has certainly exposed the employees to what they were lacking all the time. This includes their self-evaluation and long-term career goals, which they have done and set, and are wanting to pursue. Extending a career-oriented culture is thus, what can help the companies and employers of today to retain their employees. Apart from the usual work that the employees do, the employers can decide on some knowledge-sharing sessions, and arrange for certifications, degrees, and other opportunities for higher studies, which will help the employees in their careers and beyond.  

    We all know the uncertainty that the pandemic caused and the effects afterwards. So, it is said that the rising number of resignations could also be a sort of stifled resignation. These resignations were postponed earlier in the pandemic and it was venting out just somewhere in the middle of the consecutive year of 2020 or 2021. It is also likely that these workers may have simply reached a turning or breaking point after months and months of high workings. It can include hiring freezes and other pressures causing them to rethink their work and life goals.

    The second thing that the world noticed was the resignation rates in some specific industries. It was noted that the technology and healthcare industries saw the biggest jump in the number of resignations. Both these industries and other industries saw turnover rates that were different than on the usual occasions.

    In the manufacturing and finance sectors, resignations actually decreased slightly. In the health sector, the number of people who resigned was 3.6% more than the previous year. In the technology industry, there was an increase of 4.5% from the previous year of the pandemic.

    In general, we got to know that the resignation rates were higher among employees who worked in fields that required some experience and more skillsets than others. It is generally assumed that they left their workplaces due to extreme demands and increased workloads that they faced. Yes, burnout was a huge reason for such great resignations.

    There are more questions that people can ask themselves. Here we are talking about employers. This new dynamic is a sure challenge for all the employees as well as for the employers. Beginning with it, if you are an employer ask yourself-

    • Did the productivity of the employee fall during the quarantine?
    • Do you need employees that work all the time in the office? The nine-to-five culture?
    • Are you willing and can you afford your employees to work from all or any part of the world? This question addresses the flexibility of work offered.

    Employers also have seen one more thing work for the employees. That method is to develop tailored approaches. Personalised approaches can be provided to each and every employee or team can work in that fashion too. It is just a fact about effectiveness.

    If you have a marketing department that can work at the same efficiency as before in a remote fashion, then make it remote. Accordingly, identify those departments and teams, and areas of your organisation that can work independently or remotely. This way you can better handle the efficiency of the whole organisation by categorising teams as remote, workspace, and hybrid setups.

    The lockdown also has caused much of an attack on the mental health of the employees. An employer should note this down very seriously. Employees were stuck at home and working for the organisation did loads to get things done in time. They had to adapt to their surroundings and they did that. If there was one thing that the pandemic organised to the whole world, it was a sense of missing out. We all suffered from FOMO at some point or the other. Theatres went online, work happened over zoom calls. However, now that the employees are balancing their work and life together and simultaneously, they need now to see a smooth shift back to offices with the least resistance and also a pat on the back.

    The U Turn after the Great Resignation

    The u turn now after the great resignation is yet another aftermath of Covid-19, together with great resignation. Yes, the “u-turn” is used here to represent u-turn of the employees. This u-turn not only reflects the employees’ inclination to work more and better and join their respective companies but also indicates the will of the employees to go back to their former employers.

    Also referred to as ‘infant mortality, the great resignation letters that the companies received earlier, are now turning to join and offer letters for the same companies. The big resignation instilled courage in the employees and made them realise the loopholes and pain points of their offices and work culture, thereby driving them to resign. However, it also forced a large number of employees to join alienated industries, and offices/cultures, the disadvantages of which were felt by them eventually as the Covid-19 slowly receded. This has called the new phase of the great resignation u-turn after a period that showed mass resignations at work. Thus u-turn of the employees after the great resignation phase is anticipated in all of the major industries where a significant number of industries and companies working within them are already getting to witness the same. Though the great resignation continues or will likely be continuing for some more years, many employees would also return to their roots by joining the workplaces that they had to leave during the pandemic. NASSCOM studies reveal that around 90% of the executives expect hirings to remain the same or exceed that of 2021, which is significant indeed and is a major step for the companies to toward seeing more employees and expect a period of growth ahead.  

    Advice for Companies Shifting to Remote Work

    ​​GitLab follows a DRI approach to WFH decisions and it is very uniquely identified by the company. DRI stands for Directly Responsible Individuals. This means, that at the software company, everyone can make a suggestion to the point of discussion, but the person who is actually making the decision can choose whatever he/she wants without having to explain themselves. This ensures that responsibility and decisions are not vanishing at any point in time and it is all over the workspace. Otherwise, there would be just too much work and the responsibility and accountability will be separated. ‌‌

    Despite its many advantages, all-remote work isn’t made for everyone. It can prove to be disadvantageous for many employees depending on their lifestyle and work preferences, and also for their companies. If the arena is different, the rules should bend too.

    After all, it is a new dynamic work view. So, the replication of the office experience will lead to turmoil. It is vital to reorganise and recalibrate at this point. It is also important to note that the shift to remote will not happen automatically and rapidly. It is a slow process, where everything needs to be checked twice before relying totally upon it.

    Conclusion

    The world has seen enough of the pandemic and its side effects. The pandemic was devastating for every one of us and it totally and permanently changed our lives. As our lives get affected, work gets affected too. Pandemic has mixed the two aspects of a person’s life, the work aspect, and the life aspect.

    With this mixing, many people are getting a reality check about their lives and how they should be lived. People are reconsidering their life decisions and eventually choosing options that allow them to spend time with their family and with themselves. This has brought the resignations piling and led to huge transitions in the world of companies and startups across the world.

    After the great resignation, not only the employees but every workspace is reconsidering their work schedules. It is amazing to witness that change happen on a large scale. This is true for people and for organisations as well.

    Modern skilled employees now demand fewer work weeks and more flexible working conditions. This is not something that we can call ‘unfair’. It is just that the pandemic accelerated hope in all directions. We have arrived at a point where everyone has to respect others’ time and energy. This is how we measure life fundamentally. So, neither the great resignation nor the great resignation u-turn is a myth. Though they arrived suddenly on the path of normalcy, they changed and are changing things for good!  

    FAQs

    Who coined the phrase the Great Resignation?

    Professor Anthony Klotz coined the term “Great Resignation”. Klotz is a Professor of Management at the Mays Business School at Texas A&M University.

    When was the term the great resignation coined?

    The great resignation was coined by Anthony Klotz in May 2021.

    How many people quit their jobs in 2021?

    Over 38 million people have quit their jobs in 2021.

    What is great resignation?

    The mass resignation that came during and after the Covid19 pandemic is known as the great resignation, where employees from all around the world, across industries, resigned from their offices.

    Why is the great resignation happening?

    The great resignation that has happened and is happening even now, is due to some common factors and realisations that the employees experienced globally. Some of the main causes that propelled the great resignation in India and abroad are::

    • Covid-19 and its fear
    • Lack of proper compensation
    • Increased work pressure
    • Long Covid-19 effects
    • Multiplying burnouts
    • Distasteful workcultures
    • Lack of recognition
    • No incentives or OTs
    • Stringent leave policies
    • Lack of flexibilities

    Is the great resignation continuing?

    Though there is a certain u turn after the great resignation, which many employers are noticing, the great resignation continues, where according to the reports, nearly 86% of the employees may resign in the upcoming 6 months.

    What is the great resignation in IT sector in India?

    The great resignation unfolded in India and beyond, and affected all the major industries including the IT sector. The great resignation in IT sector in India reveals that all the major IT giants – Wipro, Infosys, TCS, and others saw a significant dip in their attrition rates. While Wipro saw a whooping 22.7% attrition, TCS and Infosys followed, with 15.3% and 22.7% respectively.