NVIDIA Corporation is a brand synonymous with artificial intelligence and cutting-edge graphics processing. Founded in 1993 by the visionary trio – Chris Malachowsky, Jensen Huang, and Curtis Priem. Undergoing a remarkable evolution, the brand has evolved from a simple graphics card manufacturer to a multifaceted leader in high-growing sectors.
The start of NVIDIA began with the building of the first GPU, which slowly revolutionized the way graphics are processed. One of the company’s earliest successes was in the gaming industry. Slowly the company expanded into fields such as Artificial Intelligence, professional visualization, and data centers. Today, NVIDIA’s GPUs are assorted into multiple applications, from supercomputers to workstations to gaming rigs.
At the core NVIDIA remains a powerhouse of Graphics Processing Units, and has specialized in creating processors for parallel processing. From providing breathtaking video game visuals to developing complex simulations for media production, scientific research, and engineering, NVIDIA’s GPUs are the backbone of visual computing. But, NVIDIA’s reach goes further than graphics. The company leverages its expertise in GPU technology to advance in AI with platforms such as NVIDIA Clara, and NVIDIA DGX Systems in fields such as medical discovery, drug-creating, self-driving cars, financial forecasting, and more.
Overall, NVIDIA’s dedication to quality, innovation, and partnership has made it a household name in the world of technology. With a strong marketing strategy, the brand has now positioned itself to remain a dominant force in the upcoming years.
The marketing mix of NVIDIA includes the 4P’s of Marketing – Product, Price, Place, and Promotion. The brand is associated with multiple Technology and IT industries.
NVIDIA Product Strategy:
NVIDIA is a tech company with multiple products under its wing. Knowing for its PC graphic chips, the brand brings games and home movies to life. Created for GPU, it has expanded into sectors such as SHIELD Tablet, SHIELD Android, and SHIELD Portable. The product mix of NVIDIA includes:
Consumer Graphics Cards (series): Targeting gamers and general consumers, the GeForce series includes GTX and RTX lines. The RTX models are famous for their AI-driven features and Ray-tracing capacities.
Tesla/Quadro Series (Professional Graphics Cards): These are designed for professional use in 3D rendering, arsign, and scientific computations. The Quadro series focuses on graphics-intensive applications whereas Tesla cards are created for high-performing AI and computing tasks.
NVIDIA Shield (Media and Gaming): This line includes media streaming products and gaming devices. NVIDIA Shield TV is one of their most famous media players with gaming features.
Data Center Products: NVIDIA has made significant changes in data center technology, such as GPUs for big data analytics, data research, and deep learning. The company’s data center solutions are important for the creation of the infrastructure of AI and cloud computing.
AI and Deep Learning: This includes solutions of both hardware and software with DGX systems that are designed for AI research and deep learning. These platforms are used by companies developing AI technology and research institutions.
Virtual Reality and Artificial Intelligence: NVIDIA has also developed technology for AI applications and VR environments that support both software and hardware systems.
Networking Hardware: With the acquisition of Mellanox technologies, NVIDIA has expanded its products to include high-performing networking hardware that includes important supercomputers and data centers.
Software Options: NVIDIA provides software solutions that include GameWorks for gaming developers, CUDA for parallel computing, deep learning platforms, and AI for platforms such as cuDNN and TensorRT.
Automotive Technology: NVIDIA’s DRIVE platform is a major player in the automotive sector that provides AI solutions for self-driven cars that include in-vehicle computing, simulation, and training.
Jetson Embedded Systems: The platform Jetson includes power-efficient modules for embedded AI and other computing applications.
NVIDIA’s Brand Value World Wide From 2021 to 2024
NVIDIA Pricing Strategy:
NVIDIA has a skimming pricing policy for its consumers in the market to gain a maximum competitive advantage by earning a higher revenue. Price skimming helps NVIDIA make a distinctive mark on its brand equity simply to grow financially at reasonable rates.
The brand’s pricing strategy is a blend of market-driven dynamics, value-based positioning, and cost-based pricing, that reflects its status as one of the leaders in the GPU and AI technology sector.
Cutting-edge technology at premium prices: NVIDIA has a premium pricing model for its top-tier products that reflects its superior performance, advanced technology, and unique features. This approach underlines not only the high value of the products but also NVIDIA’s position as a leader in this sector.
Mid-Range and Entry-Level Competitive Pricing: For its mid-range and entry-level markets, NVIDIA has a competitive pricing strategy. The company tends to balance performance with affordability to appeal to general users and casual gamers. This helps the brand stay relevant in the market as a strong contender in this segment.
Market Trends and Competition decide its dynamic price: The pricing of its products is also subject to industry trends and competition. It adjusts its prices based on market demand, technological advancements, and new product launches, making sure that they stay relevant.
Tiered pricing for different market segments: NVIDIA has a tiered pricing strategy for its multiple markets and segments. This allows them to cater to different user needs and budgets so as to penetrate the market over different demographics.
Seasonal promotions and bundles: The brand also leverages seasonal promotions and bundling options to add to customer value. These offers and discounts help attract price-sensitive customers and clear inventory of any new launches.
NVIDIA Place Strategy:
NVIDIA has a global presence with over 40 regional offices across America, Europe, China, Japan, Korea, Singapore, India and UAE. With its widespread distribution network, it sells its products via multiple retailers and distributors. NVIDIA’s place strategy is as follows:
Global distribution network: NVIDIA products are available worldwide through its retailers, distributors, and eCommerce platform for better market reach and access.
Partnering with PC Manufacturers: The brand collaborates with leading PC manufacturers to integrate its GPUs into pre-built computers and systems.
Data Centers and Enterprises: NVIDIA partners with data centers and enterprises to specialize in GPUs and AI solutions for high-performing systems.
Collaborating with Cloud Service Providers: It works closely with major service providers to embed its technology into AI and machine learning.
Direct Sales via the website: Selling products directly through its website with exclusive editions, latest models, and detailed products.
NVIDIA pledges to make a difference in both local and global communities by completing its Corporate Social Responsibility. In 2015, NVIDIA donated more than 3 million dollars to NGOs and has taken other initiatives to help fight cancer.
The company is also focused on empowering women with healthy living conditions and education. The brand offers training in online retail, photography, filmmaking, and learning computers so underprivileged women can improve their skills to earn a living. It has also adopted multiple marketing strategies to increase brand awareness via social media, television ads, magazines, and its website. Some of their promotional strategies are:
Strategic Partnerships and Sponsorships: NVIDIA collaborates with eSports tournaments, game developers, and industry events to highlight its products and engage with core gaming audiences.
Community engagement and support: Maintains a strong presence in online communities that offers support, fosters a loyal customer base, and engages with users across its social media platforms.
Using digital marketing and social media: One key factor of the brand’s advertising strategy is its robust digital marketing approach. By using social media channels like Twitter, YouTube, LinkedIn, and Instagram the brand can highlight its upcoming products and Industry partnerships.
Targeted content marketing: NVIDIA’s content marketing establishes its experts and attracts the brand’s biggest customers across multiple sectors. Thanks to its blog and YouTube channel, the brand explains its products in sectors such as data centers, automotive, and gaming industries. With multiple tutorials, webinars, and case studies, audiences remain engaged with the brand.
Influencer marketing and community engagement: Another powerful tool for the brand, it collaborates with gamers, tech influencers, and YouTubers to reach younger audiences who value authentic reviews and recommendations. These influencers offer in-depth reviews of products that showcase the real-world application of graphic cards.
Display and Video ads:Video ads are a core factor in NVIDIA’s digital strategy. Multiple ads run across platforms such as YouTube, and Google, where GPU visuals are showcased. The brands also use retargeting strategies to interact with potential customers through display ads.
Some Campaigns that worked
The Crop Circle Marketing Campaign: In 2013, the people in Salinas CA, USA found a drawing carved out in a field that they felt was done by aliens. NVIDIA clarified that it was done by them as a marketing campaign to launch their new Tegra K1-192. The idea of the campaign was that the team felt their product was highly advanced for their time, and the brand wanted to market it in a unique way to grab users’ attention.
Salinas crop circle behind the scenes
NVIDIA GeForce – PC Gaming Anywhere: Launched in 2021, PC Gaming Anywhere was a marketing campaign created to promote their GeForce Now cloud gaming service in Australia. The campaign showcased three ads where people played games in funny locations to portray that you can play anywhere.
Speak Visual Marketing Campaign: The Speak Visual Marketing Campaign was launched to create general awareness to bring creativity to their life. The image they set up was that anything thought in their minds could be brought to reality by using NVIDIA’s powerful GPU graphic processing cards.
Conclusion
NVIDIA Corporation revolutionized the tech industry by inventing the world’s first GPU or Graphics Processing Unit in 1999. This resulted in the launch of a whole new industry and even as late as 2022 the brand was still considered a market leader.
The marketing strategy also showcases their efficiency in using different digital marketing and offline tools to establish the brand’s prowess in innovation, and adaptation that helps resonate with its target audience. Whether it be data center professionals, gamers, or other segmented users, the brand’s digital marketing strategy highlights its understanding of each user and the overall market.
FAQs
Who is NVIDIA’s target market?
Audience composition can reveal a site’s current market share across various audiences. NVIDIA’s audience is 71.71% male and 28.29% female. The largest age group of visitors are 18 – 24 year old.
What is NVIDIA’s current business strategy?
NVIDIA’s strategy revolves around leveraging its expertise in GPU technology to drive innovation and create new opportunities.
What is NVIDIA’s main product?
Its GeForce line of GPUs are aimed at the consumer market and are used in applications such as video editing, 3D rendering, and PC gaming.
Is Nvidia a MNC?
Nvidia Corporation (/ɛnˈvɪdiə/, en-VID-ee-ə) is an American multinational corporation. It is based in Santa Clara, California. They make graphical processing technologies for computers and mobile devices like smartphones.
What if you can obtain a single TV spot and turn your struggling business into a household name overnight? That’s the magic of Shark Tank India.
Not just this, the show offers something more substantial. What? you may wonder.
Unprecedented exposure and
Ability to build a solid, trustworthy brand
Shark Tank India is not only where entrepreneurs share their stories, pitch to investors, and establish brands. It’s a space where stories are shared, relationships are forged, and brands are established. The show is rife with ardent pitches and emotionally resonant backstories that grab millions of viewers and provide a platform for startups to make their presence felt and establish belief among audiences all over the country.
This blog examines how Shark Tank India is transforming the way startups brand and market themselves and how companies, both funded and not, reap tremendous returns from being on the show. We shall delve into the reasons why Shark Tank India is more than a reality television series. It is a branding goldmine with real-life examples and case studies.
The Unique Branding Platform Provided by Shark Tank India
Visibility and trust are two of the most important things when it comes to building a brand. Startups get a once-in-a-lifetime opportunity to leverage both in Shark Tank India. The show is not just a pitch competition; it’s a dynamic platform for entrepreneurs to show off their products, share their stories, and connect with millions of viewers across the nation. The branding benefits can’t be denied, whether or not a deal gets done. Here’s how Shark Tank India creates a branding ecosystem that fuels business growth:
Nationwide Visibility
What if you could have your brand shown to millions of viewers across the country in prime time? Shark Tank India has that power. The show has a massive viewership and very high TRPs, and it catapults niche startups into the limelight and provides them with the kind of exposure that traditional marketing is unable to achieve.
Once struggling for attention in crowded markets, startups are now suddenly getting noticed. Television combined with the engaging format of Shark Tank India makes obscure businesses recognizable brands. For example, a startup that sells eco-friendly tableware had its web traffic increase tenfold after its pitch aired, and orders came pouring in from cities they had never targeted before.
Being on national television isn’t just a moment in the spotlight; it’s a leap forward in brand awareness that would take years and a hefty marketing budget to reach otherwise.
Social Media Amplification
Shark Tank India’s impact doesn’t end when the cameras stop rolling. It’s social media that amplifies the buzz to a completely new level. The show produces a digital ripple effect, with trending hashtags and viral memes spreading like wildfire across platforms.
This momentum is used by startups to engage with their newly expanded audience on Instagram stories, reels, and Twitter threads.
The numbers on this social media buzz are nice, but it’s the conversations that start that are important. Every mention becomes an opportunity to grow; influencers, journalists, and even competitors amplify the visibility.
Establishing Credibility and Trust
Being featured on Shark Tank India is a stamp of credibility in the eyes of customers, investors, and partners. It raises startups and presents them as businesses that you should pay attention to. Just the fact that you are associated with the show means that you have a viable idea and the will to scale.
The phrase “As Seen on Shark Tank India” is not just a marketing tagline. It’s a trust builder. It’s used by startups to validate their brand and open up new markets, partnerships, and investor interest. For example, a skincare brand that didn’t get funding on the show saw sales jump 200% in the weeks after. Why? The audience trusted the brand because they saw it vetted by industry-leading Sharks.
This credibility extends beyond customers. Startups that are featured on the show are viewed as worthy of attention by partners, distributors, and even venture capitalists who reach out post-air to explore opportunities. Regardless of what happens in the Tank, the exposure alone can ripple and lead to long-term success.
When startups pitch on Shark Tank India, the focus isn’t only on their product or service but also on their story, vision, and brand identity. It’s not just about securing a funding deal. The show becomes a catalyst for many businesses to grow and reach audiences they couldn’t even dream of before. However, the branding benefits don’t stop at the Tank — it reaches millions of viewers and changes public perception. Let’s dive into how this exposure serves as a game-changer for startups:
Free Advertising Equivalent
Running a prime-time national television ad is like appearing on Shark Tank India, but without the cost. This is marketing gold for startups operating on limited budgets. It allows businesses to show their product, explain why it’s valuable, and reach millions of potential customers in a few minutes.
For example, a 30-second national TV ad can cost lakhs of rupees. On Shark Tank India, startups get extended airtime and the emotional pull of their backstories, founder struggles, and live product demonstrations.
A great example is a vegan snack company whose episode on their website increased traffic by 300% — the equivalent of what they’d spend years of traditional advertising to achieve.
This free advertising equivalent allows startups to save big on marketing and enjoy the fruits of national-level visibility.
Public Perception Shift
The transformation in how the public looks at startups is one of the biggest branding wins from Shark Tank India. The show humanizes entrepreneurs, not just their products, but the work, the dreams, and the sacrifices that go into them. These journeys are emotionally relatable to viewers who connect with them and make founders relatable rather than faceless businesses.
For example, a women-led skincare brand took off when the founders shared their story of how they struggled to balance family responsibilities with growing their business. Audiences resonated with this authenticity, and it spurred a wave of brand loyalty and social media followers. Customers don’t simply see a product anymore. They see a story they want to support.
The emotional connection that startups establish with their audience allows them to build long-lasting relationships with their audience so that their brand stays memorable even after the episode airs.
Expansion Opportunities
Shark Tank India exposure doesn’t just increase sales. It creates new opportunities. The ripple effect of being on the show is huge — it could be attracting investors who didn’t appear on the show, working with influential brands, or exploring new markets.
For instance, let’s say a regional snack brand didn’t get funding but was noticed by a national distributor after their pitch aired. The distributor recognized the brand’s story and product potential and joined hands with the startup to take the brand to new heights across India.
Startups also find new customers and collaborators, creating a network that can help them scale beyond their original vision and beyond investors.
When D2C brand Hammer Lifestyle, which sells modern gadgets, became a talking point on Shark Tank India, it was more than a pitch. It was a national launch. This FMEG (Fast Moving Electronic Goods) brand, which focused on wearables, grooming products, and accessories, quickly became a household name, and even small-town startups could dream big and get bigger.
Hammer was growing steadily, but before appearing on Shark Tank, they were not visible, and their story was never heard by a larger audience. It offered them an unparalleled opportunity to not only display their products but also tell their story to millions.
Let’s break down how Hammer leveraged this opportunity to transform its trajectory:
From Under the Radar to the National Stage
Hammer had the kind of exposure most startups can only dream of, appearing on Shark Tank India. It wasn’t just a pitch to the Sharks; it was a pitch to the whole country. This newfound visibility increased their monthly website traffic from 50,000 visitors to more than three lakhs. Viewers found resonance with the buzz around their story and their product offerings, making Hammer a modern, reliable, and aspirational brand.
Skyrocketing Sales and Retail Partnerships
Shark Tank didn’t just increase website traffic; it had ripple effects. The association with the show helped Hammer open doors to partnerships with the likes of Croma, Reliance Store, and Lulu Group, which helped them reach a wider offline market. However, their sales took a sharp upsurge at the same time, with a surgeon major e-commerce platforms like Amazon, Flipkart, and Nykaa.
Hammer generated 30 lakhs in website revenue post-telecast and began scaling aggressively, reaching two crores in monthly revenue in six months. The fact that they can hang onto the momentum says a lot about how Shark Tank fame can accelerate growth.
Credibility and Consumer Trust
The biggest branding benefit Hammer received was credibility. The founder also noted that people were amazed when they learned that a brand that came from a small town could make it this far in just three years. The Shark Tank India association not only gave a layer of trust to the brand, but also made Hammer a brand that could compete with the international players in the tech as well as lifestyle market.
Hammer carved out a niche by focusing on cream segment products like smartwatches and electric toothbrushes, which fit into the vision of reimagining lifestyles in India. The combination of this focus on quality and the trust we earned from Shark Tank led to a loyal customer base who were willing to support them on their way.
Aiming for New Heights
Shark Tank isn’t the end of Hammer’s story. Now, the brand is setting ambitious targets—30 crores in revenue for FY23 and 50 crores for FY24, which shows that the exposure from the show is not limited to just some momentary fame. This is a foundation for long-term growth with strategic decisions and a clear vision.
Shark Tank India isn’t just a platform to get funded, it’s a launchpad to tell your story, build trust, and go exponential. The show is a one-of-a-kind opportunity for startups with limited marketing budgets to show off on the national stage, and Hammer’s success proves just what’s possible.
Auli Lifestyle, a homegrown Ayurvedic skincare brand, made its way to Shark Tank India and has made an impression. Auli Lifestyle was founded by Aishwarya Biswas who brought in a vision of blending Ayurveda and modern skincare to disrupt the cosmetic industry. The brand’s story is a symbol of the growing demand for chemical-free, swadeshi products in a market that’s flooded with foreign brands.
The Deal That Changed It All
Aishwarya had pitched Auli Lifestyle on Shark Tank India, asking for INR 75 lakhs for 4% equity. However, the Executive Director of Emcure Pharmaceuticals, Namita Thapar, invested INR 75 lakhs for 15% equity after a long negotiation and a heartfelt discussion. Other Sharks were hesitant, but Namita was convinced by Auli’s vision and Aishwarya’s determination, and the deal was sealed with her rock-solid belief in the Ayurvedic segment.
Aishwarya’s pitch not only got funding but also struck a chord with millions of people across the country. It wasn’t just an investment. It was a statement of a brand dedicated to improving the lives of people with natural, green products.
About Auli Lifestyle: The Ayurvedic Promise
Auli Lifestyle is an Ayurvedic cosmetics company that specializes in products that promise not only beauty but also skincare that truly nourishes. The brand’s tagline could very well be ‘Look 20 at 40’ because their products are meant to rejuvenate your skin, making it wrinkle-free, smooth, and youthful. Auli has built over 15,000 loyal customers with a gross profit margin of 80% and an impressive customer retention rate of 57%.
They sell their products to a modern, health-conscious audience, utilizing word of mouth, social media, and e-commerce platforms, which together make up 75% of their sales. Auli is a standout brand in the Ayurvedic skincare market because of its commitment to quality and authenticity.
Shark Tank’s Ripple Effect
Auli Lifestyle made its appearance on Shark Tank India and became an overnight sensation. It resonated emotionally with viewers and exploded on social media. This newfound visibility opened doors for the brand:
Global Recognition: Invitation to participate in international expos and events.
Media Features: Amplification of their credibility in top-tier lifestyle magazines.
Sales Growth: A sharp increase in revenue and customer acquisition post-show.
Auli Lifestyle’s case is a testament to the fact that a well-told story can be a game changer. Aishwarya’s emotional pitch and authentic narrative resonated with the Sharks and the audience because personal conviction and passion are the way to take a brand to new heights.
With Shark Tank’s boost, Auli Lifestyle is on its way to achieving its goal: Ayurvedic brilliance redefining India’s beauty standards and redefining the way we think of skincare. It’s not just a brand. It’s a movement towards chemical-free, swadeshi, and sustainable beauty.
Pitching on Shark Tank India is more than just pitching. It’s a platform that transforms startups into household names. The show presents entrepreneurs with a rare chance to present their vision to millions and get validation from industry veterans. The real magic starts after the pitch, though: startups use the exposure to build unforgettable brands. To help aspiring entrepreneurs learn from the success of Shark Tank startups, here’s how you can sharpen your marketing and branding strategies.
The Power of Storytelling and Relatability in Branding
Stories matter, not just products. Entrepreneurs who tell their story: the good, the bad, the passion, the vision—create a narrative that speaks to potential customers in a way that is personal and real. Authenticity, trust, and long-lasting connections are built on a compelling story.
Using Recognition as a Validation Tool
Recognition from reputable platforms or institutions validates a business’s credibility and potential. Regardless of whether it is an award, media feature, or investor endorsement, these milestones help build trust with customers, collaborators, and stakeholders.
Negotiations Must Be Agile
Negotiation flexibility can lead to valuable opportunities. Adaptable entrepreneurs who find the right balance between short-term compromises and long-term vision often secure partnerships that help them grow and scale faster.
Leveraging Networks for Growth
Capital is not always more important than strong networks. By collaborating with mentors, investors, and industry leaders, there are opportunities like better supply chains, market access, and partnerships. These relationships can be built and nurtured and can have a huge impact on a business’ trajectory.
Building a Scalable Business Model
Sustainable growth is built on scalability. The businesses that are more likely to attract investment and achieve long-term success are businesses that plan for expansion across demographics or geographies while maintaining efficiency.
Authenticity Resonates with Customers
Today’s consumers want brands that are honest and transparent. Staying true to core values and keeping a clear mission can help build strong loyalty and develop a long-lasting emotional connection with the audience.
Adaptability in a Competitive Market
Agility is required in a dynamic market. In the startup world, you have to be responsive to customer needs, industry trends, and competitor strategies. Innovation and a customer-first mindset is a constant and businesses are always relevant and competitive.
Metrics Speak Louder Than Words
To earn trust from investors and customers, you need strong financial metrics and measurable growth. Insights into profitability, revenue trends, and market potential.
Conclusion
In conclusion, Shark Tank India is far more than a TV show—it’s a transformative platform that can turn a fledgling startup into a national brand. The show provides startups with unparalleled exposure, credibility, and the ability to connect emotionally with millions of viewers. Whether or not they secure a deal, the branding opportunities are vast. From skyrocketing website traffic to viral social media campaigns, businesses gain not just customers but also valuable partnerships, retail opportunities, and investors who see the potential beyond the pitch.
The key takeaway for entrepreneurs is the power of storytelling and the emotional connection that can elevate a brand. The brands that resonate with their audience—whether through authenticity, passion, or relatability—are the ones that stand out. Shark Tank India has proven time and again that when entrepreneurs share their vision with conviction, it creates a ripple effect that can propel them to new heights. For startups looking to make their mark, the exposure, trust, and credibility garnered from the show are invaluable assets that set them up for long-term success in a competitive market.
FAQs
How can startups use Shark Tank India for marketing their brand?
Startups can use Shark Tank India to showcase their brand to a wide audience, gain visibility, build credibility, and attract potential customers and investors.
How does appearing on Shark Tank India impact a company’s visibility?
Appearing on Shark Tank India boosts a company’s visibility by showcasing it to millions of viewers, increasing brand awareness and attracting customers, investors, and media attention.
How does Shark Tank India help startups reach their target audience?
Shark Tank India helps startups reach their target audience by providing national TV exposure, showcasing their products to potential customers, and creating buzz through media and social platforms.
Wow! Momo has made many Indians fall in love with Momos. Momo is a very popular dish in Nepal but now it is sold in many metropolitan cities like Mumbai, Delhi, Kolkata, Chennai, Bangalore, and many more.
Delhiites surely love Momos more than anyone else. Wow! Momo has become the largest momo supplier and has come up with various varieties of momos. The company has over 800 stores running in India. The valuation of Wow! Momo is INR 2460 crore as of 2024.
This shows how much this startup has grown over these years. The reason behind their success is the company’s amazing business model. Let’s have a detailed look into the business and revenue model of Wow! Momo.
Wow! Momo is a fast-food restaurant headquartered in Kolkata. The company was launched in 2008. The founders of the company Sagar Daryani and Binod Homagai started the company with just Rs. 30,000. Today, the valuation of the company is in crores.
The goal of the company is to provide different varieties of tasty and hygienic momos to people. Wow! Momo specializes in momos, momo-based desserts, and momo-filled burgers which they call MoBurgs. They provide momos mainly in 3 forms: steamed, fried, and pan-fried momos. By 2024, Wow! Momo expanded to over 800 outlets in multiple cities, operating under three brands: Wow Momo, Wow China, and Wow Chicken.
Wow! Momo – Target Audience
The target audience of Wow! Momo is children and adults. The company does not want to sacrifice the quality of its food and that’s why the prices of their momos are slightly higher.
Wow! Momo targets people who want to eat fusion dishes made with good quality materials irrespective of the cost. This kind of audience mainly includes the young generation that has the enthusiasm to try out a different variety of foods.
They also target people who favor Chinese delicacies when compared with other available options. As for India, the second most favored cuisine after Indian dishes is Chinese cuisine.
The business model of Wow! Momo is designed deeply and perfectly. In the earlier stages, it was noticed that there are many types of momos available in the market.
As for momo makers, a conclusion was drawn that a momo plate of Rs 90 can also be served at Rs 40 but with few changes in the quality of the materials used for making the momos. However, Wow! Momo team was very much clear about their mission and requirements. They do not want to sacrifice the quality of momo in exchange for a low price.
As of now, the company operates in 19 different cities in India with more than 400 outlets.
The company follows the COCO(Company Owned Company Operated) business model. The company manages everything from buying food materials to processing to finally making and delivering the products. The company has made one central cloud kitchen in every city.
To make things properly organized, Wow! Momo works with the model of hub-and-spoke model for better control over each outlet in different cities. There is a precise time for different work such as cutting, chopping, and production that takes place in the central kitchen of each city.
The chopping and cutting along with the production are taken care of before the day of actual shipping by the staff of the central kitchen. Once completed, these things are then transported to different outlets by means of a chilled vehicle.
This transported material is then optimized as per the customer’s requirements at the time of serving.
Unique Things in Wow! Momo Business Model
Wow! Momo consists of an intricately planned business plan with pre-designed steps to evolve the name of Wow! Momo as a brand. Let us look at the unique things about the company’s business model.
Large Variety of Momos
A large variety of tasty momo’s
The company provides a large variety of mouth-watering momos. In total, they offer 12 different flavors of momos. As told before they provide momos in 3 forms: steamed, fried, and pan-fried momos. To give them an Indian touch these momos are fried with different sweet and spicy sauces. Wow! Momo provides both veg and non-veg momos.
Today, you can eat sizzler momos, chat momos, tandoori momos, momo burgers (MoBurgs), and baked momo Au’gratin. One of their popular desserts is chocolate momos. Recently, they have launched 2 varieties of momos – Veggie Darjeeling momo and Chicken Darjeeling momo.
Wow! Momo Essentials
Wow! Momo Essentials
During this pandemic, many brands have come up with new ideas and tried to reinvent themselves to stay in the competition. Wow! Momo has also done the same. The company noticed that due to the lockdown people were facing problems buying grocery products. So, they launched Wow! Momo Essentials to deliver grocery products.
To make this venture successful the company partnered with ITC, Nestle, P&G, and EMAMI. To deliver grocery products the company tied up with the Swiggy Grocery platform. The company claims that in February 2020, they got Rs 5 crore topline because of Wow! Momo Essentials.
Fulfills the Needs of Both Veg and Non-Veg Consumers
You will find both veg and non-veg momos in Wow! Momo. Pan-fried momos are the specialty of this company. A few varieties of momos include chicken and cheese momos, prawn momos, and Schezwan momos. They also have a variety of veg momos which includes corn and cheese momos, corn momos, mushroom momos, etc.
Outlet Formats
Wow! Momo operates in four different outlet formats: food courts, high-street restaurants, kiosks, and high-street shops. 20 people can easily sit in these shops. Restaurants have a space of 1000 sq ft.
Wow! Momo has made its name in the market because of its authentic taste and multiple fusion dishes. The company was quite clear about its agenda and it never sacrificed the quality of the product to decrease the prices.
However, Wow! Momo still succeeded in catching the attention of customers and that is the prime factor behind its revenue. The majority of the revenue is earned by selling momos through its outlets. Another strategy the company uses to earn revenue is by establishing a centralized kitchen and providing franchises for different locations.
Wow! Momo charges a royalty fee on each of their franchises and they also take care of the materials required to be supplied in each outlet. Hence, they earn enough revenue from both these sources.
Wow! Momo Financials
Wow! Momo
2022
2023
Operating Revenue
INR 220 crore
INR 413 crore
Total Expenses
INR 275 crore
INR 471 crore
Profit/Loss
INR -53.5 crore
INR -61 crore
In 2023, Wow! Momo saw an increase in operating revenue, reaching INR 413 crore, compared to INR 220 crore in 2022. However, the company’s expenses also rose to INR 471 crore from INR 275 crore, leading to a higher loss of INR 61 crore, up from INR 53.5 crore in the previous year. The company eyes for INR 650 crore revenue in FY25.
Wow! Momo – Marketing Strategy
In the start, the company used to advertise using social media highlighting its USP. For marketing campaigns, the company used a yellow color for Kiosk. Due to a shortage of finances both the founders used to sell momos in a tray by wearing Wow! Momo t-shirts.
This strategy helped them go from Rs. 2200 to Rs. 53000. They advertise aggressively using famous social media platforms like Facebook, Instagram, Twitter, etc. The company believes that opening as many outlets as possible will help the company in marketing and increase sales.
Marketing Strategy of Wow! Momo
The company comes with innovative ideas. Wow! Momo likes to experiment with its products and promotions. The company started its journey on wheels in Metros stations.
Further, they expanded to open areas in malls and corporate tech parks. They launched a food bus or truck in an amusement park in Kolkata. Due to smoke emission Wow! Momo was not able to sell momos at the airport. So, they used mango pulp as momo stuffing and named the dish mango momo dessert.
Wow! Momo – Future
Another branch of Wow! Momo was opened under the name of Wow! China
Wow! Momo is reportedly planning to launch an initial public offering (IPO) in 2027. It plans to grow by opening 200 new outlets in the next year and expanding into over 100 new cities in the next three years. It will also venture into cloud kitchens to enhance its food delivery service and strengthen its FMCG presence with new product launches ahead of its
Sagar Daryani in an interview said that he wants Wow! Momo to be listed on the stock exchange. He wants to make an international brand like KFC, Pizza hut, and Domino. They will stick with Momos and add more flavors. They are continuously working on their menu.
Conclusion
Both the Entrepreneurs Sagar Daryani and Binod Homagai had a great vision and they converted it into a reality with their amazing business model. The main key here is product innovation. They identified that momos can be converted into a big business.
To stand out in the market they knew that they needed to add more varieties and flavours. At the start, they didn’t have the required finance. Still, they didn’t lose hope and started to sell samples in malls. Due to their constant efforts Wow! Momo has become successful.
FAQs
Is Wow! Momo profitable?
No, Wow! Momo has not been profitable in recent years. In 2023, the company reported a loss of INR 61 crore, following a loss of INR 53.5 crore in 2022.
How to get Wow China franchise?
Wow! China is a part of the Wow! Momo brand and operates as a fast-food chain offering Chinese cuisine. The brand follows a franchise model, allowing entrepreneurs to open Wow! China outlets under the company’s guidance and brand name. It offers a range of Chinese dishes and aims to expand its presence in various cities.
Is Wow Momo franchise profitable?
The profitability of a Wow! Momo franchise can depend on factors like location, management, and local demand. While the brand has shown strong growth in terms of outlet expansion and revenue, it has reported losses in recent years, indicating that some franchises may face challenges.
What is Wow! Momo franchise cost?
Wow! Momo charges a franchise fee of up to INR 25,000 + GST, with the total initial investment ranging from INR 1 lakh to INR 8 lakh.
What is Wow! Momo revenue?
Wow! Momo’s revenue for 2023 was INR 413 crore, a significant increase from INR 220 crore in 2022.
What is Wow Momo origin?
Wow! Momo was founded in 2008 by Sagar Daryani and Binod Kumar. The brand started in Kolkata, India, with the aim of offering quick, tasty, and affordable momo.
How many Wow Momo total outlets in India are present?
By 2024, Wow! Momo expanded to over 800 outlets in multiple cities, operating under three brands: Wow Momo, Wow China, and Wow Chicken.
By providing supply chain financing, raw material procurement, and customized loan facilities, OfBusiness aims to meet the financial needs of companies in a range of industries. By giving them access to operating finance and streamlining procurement procedures, OfBusiness seeks to empower SMEs.
About OfBusiness
Established in 2015 by Asish Mohapatra, Bhuvan Gupta, Ruchi Kalra, Vasant Sridhar, and Nitin Jain OfBusiness is a fintech startup based in India that focuses on offering cutting-edge financing options and procurement services to the nation’s small and medium-sized businesses (SMEs). By meeting their financial and operational demands, its technology-driven SME financing platform helps SMEs grow. The organization has created proprietary algorithms to predict business performance and do financial profiling of SMEs using non-traditional data sources. More than 1000 SMEs from more than ten industries, including manufacturing, healthcare, and construction, make up OfBusiness’ diverse clientele. The company is based in Gurgaon, India, and employs more than 300 individuals.
Lending and procurement services are the foundation of OfBusiness’s business model. In terms of lending, the business provides working capital loans and other financial solutions that are suited to the unique needs of SMEs. In terms of procurement, the platform helps companies find products and raw materials at affordable costs by negotiating with suppliers to guarantee cost-effectiveness. OfBusiness has established itself as a key partner for SMEs looking for comprehensive solutions to improve their operational efficiency and growth through its twin approach of offering financial support and streamlining procurement procedures.
How OfBusiness Make Money | OfBusiness Revenue Model
OfBusiness generates revenue by integrating several business models.
Generating revenue through financial lending: Ofbusiness is a great alternative for SMEs because it offers loans up to $20 million at a rate of 15-18%, compared to 24-48% offered by local lenders and dealers. The corporation makes 43% of its total income from these low-interest loans.
Generating revenue through the sale of raw materials: Sales of raw materials account for about 55% of the company’s total revenue.
Generating revenue through eCommerce: At present, OfBusiness’ eCommerce activities generate a profit margin of 5-10% on sales. However, the company plans to acquire more companies to boost this margin to 20% and obtain a better grip on the supply chain.
OfBusiness Financials FY24
OfBusiness Revenue Breakdown
FY22
FY23
FY24
Operating Revenue
INR 7,140 crore
INR 15,343 crore
INR 19,296 crore
Total Expenses
INR 6,994 crore
Rs 15,037 crore
INR 18,696 crore
Profit/Loss
Profit of INR 201 crore
Profit of INR 463 crore
Profit of INR 603 crore
OfBusiness Financials
OfBusiness has shown significant growth in recent years. In FY22, the company reported an operating revenue of INR 7,140 crore and a profit of INR 201 crore. By FY23, its revenue surged to INR 15,343 crore with a profit of INR 463 crore, and in FY24, revenue further grew to INR 19,296 crore, with a profit of INR 603 crore. Total expenses also increased in line with the revenue growth, reaching INR 18,696 crore in FY24.
USP of OfBusiness
To conduct financial profiling and provide performance predictions, OfBusiness makes use of proprietary algorithms and non-traditional data sources. This method reduces the usual dangers of small and medium enterprise (SME) loans, opening the door to more accessible banking services. A lot of people are interested in this new model. With a diverse customer base of over a thousand SMEs spanning over ten sectors, including construction, healthcare, and manufacturing, OfBusiness is experiencing relentless growth, mirroring the sentiment expressed by Gartner’s report that companies utilizing advanced data analytics are 23% more likely to experience revenue increases.
SWOT Analysis of OfBusiness
OfBusiness SWOT Analysis
OfBusiness Strengths
Strong emphasis on serving a varied clientele within the industrial sector.
Effective management of the supply chain allows for the efficient delivery of services.
Dynamic executive team with extensive expertise in the field.
Opportunity to tap into India’s extensive supplier and manufacturer network.
OfBusiness Weaknesses
The potential for expansion could be stunted if the Indian market is over-emphasized.
Possible obstacles to implementing and enforcing quality control measures over an extensive supply chain.
Prone to changes in the economy that have an impact on manufacturing.
Logistics and inventory management contribute significantly to the high operational costs.
OfBusiness Opportunities
Industrial goods and services are seeing a surge in demand in developing economies.
Opportunity for growth in foreign markets, decreasing dependency on India.
Improved operational efficiency and stronger consumer engagement can be achieved through technological developments.
The quality of services provided might be improved by joint ventures with other companies in the sector.
OfBusiness Threats
There is a lot of rivalry in the industrial sector from both well-established companies and new ones.
Investment in industrial goods and consumer expenditure are both affected by economic downturns.
Constant investment and adaptability are required due to the rapid pace of technological progress.
Both pricing tactics and profit margins are susceptible to fluctuations in the cost of raw materials.
As a company, OfBusiness is well-positioned for growth because of its solid base and history of success. The company’s long-term goal is to provide SMEs with even more advanced solutions by expanding its operations throughout more regions and enhancing its technology infrastructure. An integral part of this growth will be the ongoing improvement of their data analytics capabilities and unique algorithms. Ultimately, OfBusiness stands out in the SME environment as an innovative and inclusive fintech firm. Providing all-encompassing procurement and finance solutions, OfBusiness has made a significant mark on the Indian economy and established itself as a unique player in the market. Looking forward, OfBusiness’s story will be one of unfaltering support for small and medium-sized enterprises (SMEs), the bedrock of every economy, and continuous development and innovation.
FAQs
What is OfBusiness?
OfBusiness is an Indian B2B platform that provides small and medium enterprises (SMEs) with two core services: lending and procurement. It offers working capital loans tailored to SMEs’ unique needs and helps them procure raw materials and products at competitive prices by negotiating with suppliers.
What is OfBusiness business model?
OfBusiness operates a dual business model, offering SMEs tailored working capital loans and affordable procurement services by negotiating with suppliers, boosting efficiency and growth.
How does OfBusiness make money?
OfBusiness earns through loan interest and margins on procurement services.
Who are OfBusiness founders?
The company was founded in 2016 by husband-wife duo Asish Mohapatra and Ruchi Kalra, along with Vasant Sridhar, Bhuvan Gupta, and Nitin Jain.
Shark Tank India has stormed the Indian entrepreneurial world. It has not only inspired budding entrepreneurs but also taken business ideas into the living rooms of millions. In its unique format, Shark Tank India has inspired many towards big dreams of success. However, the show is not without its criticism. Right from controversies related to valuation to complaints about favoritism, Shark Tank India has been targeted on several fronts.
Let’s take a closer look at some of the most notable controversies surrounding the Indian version of this global phenomenon, supported by real examples that stirred debates.
Ashneer Grover, the previous co-founder of BharatPe, was considered one of the most spoken-about personas in season one of Shark Tank India. As much as his blunt criticism won some fans, it outraged many.
The “Doglapan” Incident
Ye Sab Doglapan Hai! | Shark Tank India Controversy
During a presentation by Bummer, a D2C innerwear brand, Grover tore into its branding and financials, rounding off his critique with that now-legendary phrase, “Yeh sab doglapan hai.” If some applaud him for coming out bluntly, many others feel he was rudely dismissive. In a curious twist of fate, the phrase soon went viral, became a meme, drew attention to the show, but also brought into question the Sharks and their treatment of participants.
Grover’s Critique of EventBeep
Shark Tank India Controversy
EventBeep, a platform connecting students with events, faced similar sharp criticism from Grover. He labeled their business model as impractical, leading to a heated exchange. Post-show, the founders revealed that they received funding from other sources and proved their critics wrong, which sparked discussions on whether Grover’s feedback was constructive or discouraging.
Grover’s Post-Show Controversies
Even after he left the show, Grover was involved in financial scandals related to BharatPe that tainted his credibility as an investor. His straightforward attitude on and off the show irked a section of viewers.
Valuation debates have been a consistent theme on Shark Tank India, with many entrepreneurs feeling that their startups were undervalued.
Hammer Lifestyle’s Valuation Dispute
Hammer – Shark Tank India Controversy
The Sharks offered INR 1 crore for a 40% stake in Hammer Lifestyle, a D2C electronics brand. The founder went on to say that his company was already profitable and did not need to dilute such a large stake once the episode aired. This incident sparked debates about whether the Sharks were undervaluing businesses to secure favorable deals for themselves.
JhaJi Store’s Funding Dilemma
Jhaji Store – Shark Tank India Controversy
JhaJi Store, a pickle and chutney brand from Bihar, was another business that faced valuation challenges. While the Sharks admired the product, the founders felt their offered valuation didn’t reflect the business’s growth potential. After the show, the company secured external funding at a much higher valuation, reinforcing concerns about the Sharks’ evaluation methods.
Snitch’s Missed Opportunity
Snitch – Shark Tank India Controversy
Snitch is another fast-fashion men’s wear brand that received a no from the Sharks then, citing scalability issues; it grew by leaps and bounds, ultimately achieving a huge turnover of INR 100 crores inside a year fact that makes this question arise again if the Sharks were too focused on short-term metrics.
Favoritism Claims
Favoritism has been another recurring criticism of the show, with some Sharks accused of backing businesses from their comfort zones or personal networks.
Peyush Bansal’s Investments in Tech Startups
Peyush Bansal, founder of Lenskart, was often seen favoring tech-enabled or SaaS-based startups. For instance, his investment in a smart footwear brand raised eyebrows, as other Sharks felt the product lacked immediate market readiness. This led viewers to speculate whether Bansal’s preferences were overly influenced by his expertise in tech.
Aman Gupta and Lifestyle Brands
Aman Gupta, co-founder of boAt, often showed a bias toward lifestyle and consumer-tech brands. For example, his interest in certain audio or wearable brands, despite limited innovation, led to discussions about whether he was favoring businesses aligned with his own industry.
Several viewers pointed out that businesses from metro cities like Delhi, Mumbai, and Bengaluru received more attention compared to startups from Tier-2 and Tier-3 cities. This pattern sparked debates about whether regional biases were influencing investment decisions.
Shark Tank Sparks Debate Over Branding and Business Priorities
Gaurav Taneja’s LinkedIn Post
YouTuber and fitness influencer Gaurav Taneja, also known as Flying Beast, pitched his supplements brand BeastLife on Shark Tank India Season 4 but faced criticism from the Sharks. He valued his company at INR 100 crore and asked for INR 1 crore for 1% equity. The Sharks questioned if he could focus on the business while still running his YouTube channel, with some advising him to quit YouTube. Taneja refused, calling it a risky move.
In a LinkedIn post, Taneja questioned Shark Tank India’s branding impact, revealing just 22K website visits from the episode—far less than his brand launch and Instagram promotions. He suggested the paywall and absence from TV broadcasts in Season 4 might have hurt its reach. Taneja also compared his brand to Shaadi.com, noting that BeastLife surpassed Shaadi.com’s Instagram followers (127K vs 125K) in just 8 months, highlighting the power of organic reach and cost-effective marketing.
Rejected Pitches That Later Succeeded
Several businesses rejected by the Sharks went on to thrive, challenging the credibility of their judgment.
Moonshine
Shark Tank India – Controversy
Asia and India’s first meadery, was founded by 2016 by Nitin Vishwas and Rohan Rehani. The founders appeared on Shark Tank India with a valuation of INR 160 crores and wanted INR 80 lakhs in exchange for 0.5% of equity. Sadly, the founders did not like any of the counteroffers and rejected the deal.
Urban Monkey
Shark Tank India – Controversy
Urban Monkey is a streetwear fashion brand built by Mumbai-based Yash Gangwal. Aimed to target the younger crowd, the brand appeared on Shark Tank India for INR 1 crore in exchange for 1% equity. But even though the brand was already popular with celebrities like Rannvijay Singha and Raftaar, the Sharks did not accept the deal.
Torch-it
Shark Tank India – Controversy
Founded in 2016 by Hunny Bhagchandani and Mohit Chelani, Torch-It creates disability assistive devices that fosters a sustainable ecosystem. The startup creates devices that uses ultrasonic sensors to highlight the proximity of objects to help visually impaired people navigate their everyday lives. The founders wanted INR 75 lakhs in exchange for 1% equity but sadly none of the Sharks accepted.
The personal lives and professional actions of the Sharks have sometimes overshadowed the show itself.
Ashneer Grover’s Financial Scandals
Grover’s controversial exit from BharatPe, amidst allegations of financial impropriety and verbal abuse, dominated headlines during Shark Tank India’s airing. This raised questions about whether someone with such allegations should be representing ethical business practices on national television.
Namita Thapar’s Social Media Gaffe
Namita Thapar, the executive director of Emcure Pharmaceuticals, faced backlash after a cryptic tweet appeared on her account accusing her of hypocrisy. Thapar later claimed her account was hacked, but the incident led to speculations about internal family or professional conflicts.
Aman Gupta was criticized for his overly casual remarks during certain pitches, with some viewers feeling he didn’t take all entrepreneurs seriously. For instance, his comment about a pitcher’s product being “not cool enough” was seen as dismissive.
Copyright Issues Faced by Entrepreneurs
Several entrepreneurs reported legal challenges after appearing on the show.
Dorje Teas’ Copyright Infringement Claim
Sparsh Agarwal, founder of Dorje Teas, was served a copyright infringement notice for using clips of their Shark Tank pitch for promotional purposes. This led to widespread criticism of the show’s restrictive policies toward entrepreneurs.
Social Media Account Closures
Other businesses, such as Fit & Flex, faced challenges when their social media accounts were temporarily disabled after using show-related content. Such actions led to questions about whether the show prioritized protecting its brand over supporting entrepreneurs.
Critics argue that Shark Tank India often prioritizes emotional backstories over business discussions to attract viewers, leading to accusations of over-dramatization.
Emotional Pitches Taking Center Stage
Many episodes focused heavily on founders’ struggles rather than their business models. For example, a pitch about a family-run food startup turned into a sentimental story about the founder’s hardships. While touching, critics felt it diverted attention from assessing the product’s market potential.
Manipulative Editing
Some contestants claimed that their pitches were edited to emphasize emotional moments, making their businesses seem less viable. Entrepreneurs argued that this focus on theatrics undermined the show’s mission to support serious startups.
Dramatic Music and Narration
The use of dramatic music and exaggerated narration during pitches also drew criticism. Viewers noted that these elements sometimes overshadowed the core business discussions, making the show more about entertainment than entrepreneurship.
The Sharks have faced backlash for rejecting unconventional or niche businesses that later achieved significant success.
Agri-Tech Innovations Rejected
Several agri-tech startups such as ‘Pure-Holidayism’ and ‘Green Protein’ pitching innovative solutions were dismissed for being “too early.” One notable example was a company offering AI-based solutions for farmers, which struggled to secure funding despite its transformative potential.
Eco-Friendly Ventures Overlooked
The few eco-friendly startups rejected included those on sustainable packaging such as PDD Falcon and renewable energy such as Zypp, for instance, because they seemed unscalable. These later became successful, calling into question the Sharks’ willingness to take risks on ideas that were not mainstream.
Gaming and E-Sports Startups Ignored
With India’s growing gaming industry, the rejection of gaming-related startups such as Dacby surprised many. Critics argued that the Sharks were overlooking emerging markets in favor of safer, more traditional sectors.
Judges’ Social Media Issues
The Sharks’ off-screen behavior has also led to controversies, particularly their public spats on social media.
Ashneer Grover vs. Aman Gupta
Ashneer Grover and Aman Gupta kept pulling each other’s legs on social media post-show. While Grover attacked Gupta’s investment strategy, Gupta responded with some cryptic tweets. These only hinted at the friction between the judges on set.
Namita Thapar’s Tweet Controversy
Namita Thapar’s cryptic tweet, which accused someone of “hacking” her account, triggered speculation over internal family disputes. Although she later came forward to clarify the situation, this raised questions over the professionalism of the judges.
Judges Responding to Criticism
Several Sharks, including Anupam Mittal and Peyush Bansal, have publicly responded to viewer criticism on X, sometimes engaging in heated debates. While this showcased their accessibility, it also fueled unnecessary drama.
Shark Tank India has opened a doorway for young and emerging entrepreneurs to get investments for their ideas. Yet, with a lot of controversies surrounding the judges themselves and the show, much is to be improved in terms of eliminating biases and questions of credibility. Though it will continue to inspire future entrepreneurs, it needs to take care of these concerns if it is to retain credibility and present a balanced view of business and entertainment.
Lesson-tucking from such controversies will lead Shark Tank India down the road to creating a fairer and more inclusive platform, fostering innovation but not at the cost of an entrepreneurial spirit.
FAQs
What is Shark Tank India?
Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.
Who are the sharks in Shark Tank India?
Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four features two new sharks, Kunal Bahl and Viraj Bahl.
Which are the top startups rejected in Shark Tank India?
Some of the successful startups rejected in Shark Tank India are:
Chocolates are something that we all love. After chocolates, there is another thing that makes us drool. This is our very own Nutella.
Nutella gives a tough competition to people’s love towards chocolates. Whether you want a spread for your bread or something sweet to eat, Nutella is probably the first name to pop up in the head.
Nutella is a part of chocolate lovers’ favourite company Ferrero. The spread is a specialized mix of hazelnut and chocolate. This simple yet unique combination makes the spread the ultimate love of everyone.
Nutella has been with us for many decades now. Indeed, it is a tried, tested, and lovable brand.
The history of Nutella is quite older than we could think of. Its history can be traced back to the time of World War II. During that time, markets faced a shortage of cocoa.
In Italy, in the year 1946, there was a chef named Pietro Ferrero. He noticed this shortage and decided to do something about it. So, he created a paste mixed with loads of hazelnuts and some chocolate. He then made blocks of this paste and started selling.
These blocks were first cut into slices and then used between slices of bread. The mothers would make sandwiches with these chocolate slices. The children began to love the chocolate flavour. This made these blocks quite popular among the locals.
Pietro then had an idea to make these blocks creamier in texture. A creamier texture would help it to spread easily on the bread. He spent days making certain changes to make it creamier like a spread. The resulting product made was then called ‘Supercrema Gianduja’.
The Birth of Nutella
Michele Ferrero – Founder of Nutella
In the year 1964, Pietro’s son, Michele tried to modify his father’s recipe. He wanted to make certain improvements to ensure the finest quality of the spread.
This was the first time that a jar mixed with rich cocoa and hazelnuts got made. Pietro’s son gave a lot of thought and decided to name it ‘Nutella’.
The names came into existence by combining two words. The first ‘nut’ from ‘hazelnut’ and ‘Ella’, a suffix of positivity. The letter ‘N’ in the logo is in black and the rest of the letters are in the colour red. Ferrero had to keep the letter N in black due to trademark issues. There was another brand that used the name Nutella. So, to keep it different, he changed the colour of the letter ‘N’.
This was the year (1964) when our beloved Nutella came into existence. Since then, this sweet and savoury jar of spread has become a go-to choice for breakfast.
The Global Expansion of Nutella
Global Expansion of Nutella
In the following years, Nutella began its journey on becoming a global brand. In 1965, one year later of its launch, it took over the German market. Then it started its expansion over other markets.
In 1967, Nutella made its Italian television debut. It appeared on a television program, Carosello. This first advertising campaign by Nutella took over the hearts of Italy.
After Italy, Nutella became super popular in France and Germany. The children from various countries began to cherish this delicious spread. This encouraged Nutella to expand itself in more countries.
The brand has used strategic planning for its expansion. It conducts deep research before entering any new market. It considers various factors. These include checking competitors, market space, availability of raw materials, etc.
Nutella was quite sceptical about entering the markets of Britain. The people’s interest there was too invested in another spread named Marmite. But as it’s said, interests can change. Nutella was never a quitter. It created special campaigns, which were specific to the country. At last, it came in Britain’s markets and hereafter outdo Marmite.
The Supply Expansion Problem and Solution of Nutella
As the brand began to become global, the supply of jars increased. Nutella has various plants around the world for its production. There are plants in Canada, Australia, Italy, France, Germany, Russia, and more. The first Nutella plant was established in 1978, in Lithgow, near Sydney. But with increased production, there arose a problem. It was the shortage of supply.
Ferrero uses hazelnuts in large amounts. It was quite predictable that they would not be able to buy anymore as there would not be enough of it. So, the company came up with a patient yet a fruitful idea. It was to plant their trees.
In the 1990’s the process of planting trees began. 6.6 million trees have been planted and more plantations are in their plan. These plantations helped the company get rid of its major future problem. This also created trust among the customers as it ensured the greatest purity.
The Popularity of Nutella
Nutella’s amazing taste and great advertising over time made it popular. It became so popular that there is now a World Nutella Day. It came into existence on 5th February 2007. It’s celebrated every year since then.
The greatest strategy that contributed towards the company’s success is keeping up with the time. Since the earlier times, Nutella has always come up with relatable and trendy advertisements.
Nutella company has always shown happy families enjoying their jar together. This helped it become a family-friendly product. Such ads made people consider Nutella as a jar full of joy.
Keeping up with the Marketing Trends
The company likes to keep up with the new generation’s customers. It was one of the first corporate to plunge into the sea of social media. People liked to share their experiences with Nutella. They were sharing recipes, tweeting, and making videos around it.
In 2014, there were 17 million tweets that contained the term Nutella. People even made YouTube channels about Nutella.
Nutella’s jump into social media proved to be successful for the company. They now create online campaigns to attract more consumers.
In 2014, Nutella company celebrated its 50th anniversary with a global campaign. It was ’50 Years Full of Stories’. In this campaign, Nutella asked its huge fan base to share their experiences or stories with Nutella. By sharing images, texts, or videos, the fans would get a chance to win prizes.
This campaign was a shift from the company’s earlier advertisements. Earlier the company focused on educational and regional specific ads for promotions. However, with the changing times, Nutella’s strategies have also changed and are keeping up with the trends.
In 2024 Nutella launched its new campaign, Always Better Together. The “Always Better Together” Nutella campaign highlights the idea that Nutella enhances every moment, making them even better. The campaign emphasizes that Nutella can make mornings brighter, bring loved ones together, and inspire families to create joyful memories.
Nutella Timeline
1946: Pietro Ferrero creates “Giandujot”, a sweet hazelnut and cocoa paste shaped like a loaf, named after a local carnival character.
1951: The recipe evolves into a creamy spread called “SuperCrema.”
1964: Michele Ferrero, Pietro’s son, refines the recipe and launches it as “Nutella.”
1965: Nutella gains popularity across Europe, starting in Germany.
1966: Nutella was launched in France.
1978: Nutella expands globally with the first production plant outside Europe, in Australia.
1996: 30 years of optimism in France
2005: On May 29, in Gelsenkirchen, Germany, 27,854 people set a Guinness World Record for the “Largest Continental Breakfast Ever” featuring Nutella.
2007: World Nutella Day is established by fans to celebrate the spread.
2011: Nutella’s global Facebook page gained 10 million fans within just one year.
2012: Nutella & GO! with Breadsticks launched in the USA
2014: Nutella marks its 50th anniversary, with events and campaigns worldwide.
2015: Nutella reached 30 million fans on Facebook
2017: On May 31, Nutella opened its first restaurant in Chicago, offering fans a unique experience with a wide menu of delicious Nutella recipes.
2020: The Nutella Muffin were first launched in Italy, it’s now available in Europe and the Gulf.
2023: Since its launch, the Nutella croissant has delighted European consumers with its flaky pastry and delicious Nutella filling.
2024: 60 years of smile!
Conclusion
Nutella, the delicious mix of chocolate and hazelnuts is now a global product. It is not only the good taste but also the company’s great strategies over the years that have made this brand so huge.
Nutella is no more just a jar; it is like an emotion now. It is like a cure for loneliness and sorrows for children and teens. Thus, Nutella has created a huge place in people’s hearts. Now, it is like an absolute leader in the market making every other competitor look inferior to it.
According to the Guinness book of world records, Nutella has also won the title of ‘Largest Continental Breakfast’, where 27,854 people were gathered to celebrate the 40th anniversary of Nutella.
FAQs
Why is Nutella banned?
Nutella has been pulled off from Italian supermarkets over the claims that its ingredients may cause cancer.
Who is the biggest consumer of Nutella?
France is the biggest consumer of Nutella, the factory in Nutella makes 100,000 tons of chocolate spread.
Why is the N in Nutella black?
The letter ‘N’ is in black because there was already a company named Nutella, so Ferrero had to keep the letter N in black due to trademark issues.
What is Nutella logo meaning?
The Nutella logo, with “Nut” in black for trust and “ella” in red for joy, symbolizes reliability, energy, and universal appeal in a simple, modern design.
What is Nutella origin?
Nutella originated in Piedmont, Italy, in 1964. It was created by Michele Ferrero, who refined an earlier hazelnut paste called SuperCrema. The spread was initially made to be more affordable, using local hazelnuts, which were abundant in the Piedmont region, combined with cocoa. Nutella quickly gained popularity and became a global favorite.
When and where was Nutella invented?
Nutella was invented in a town named Alba in Italy in 1964.
Where does Nutella come from?
Nutella is made by first roasting hazelnuts and grinding them into a smooth paste. This paste is then mixed with sugar, cocoa, milk powder, and palm oil to create a creamy texture. The ingredients are blended together until smooth and consistent. Finally, the spread is packaged and sealed for distribution, ensuring the perfect balance of flavor and creaminess that Nutella fans love.
Touted as the premier entrepreneurial platform, “Shark Tank India” premiered on December 20, 2021. It is modeled after the American series in which the judges are the successful entrepreneurs-global or Indian-in the end judging the business idea pitches put forward by people wanting to acquire funds for their business. The first season ended on February 11, 2022. It introduced 198 firms, of which 67 secured deals worth almost INR 42 crores in investment. It also brought financial backing along with mentoring, thus proving critical to India’s nurturing startup ecosystem, and empowering entrepreneurs with the resources and guidance of industry experts.
Over the seasons, it had showcased those from technology, healthcare, or consumer goods that this country could have considered an entrepreneurial space with the ever-living changing dynamic of the spirit. Indeed it has brought in new investors with new ideas in business to spark innovation beyond just growing the dialogue about startups. Its growth therefore would reflect the kind of commitment that sustaining India as an entrepreneurial nation brings-a conference not just for business development, but innovation as well across the entire economic landscape of the nation. Shark Tank benefits both investors (the “sharks”) and entrepreneurs.
Immersed in Diversified Investment Opportunities: Such access to a greater, wider array of business ideas and sectors creates investment opportunities that the investor might not have experienced before. This would therefore result in profitable investments.
Further Brand Visibility: Being an investor on the show will add greatly to one’s public profile and personal brand. Resulting in more visibility, speaking, and networking opportunities. To understand the relevance of a shark on the show, many did not come to know who Anupam Mittal (Shaadi.com), Aman Gupta (Boat), and Ashneer Grover were (BharatPe) before Shark Tank India. But now these successful businessmen are all over the talk shows and podcasts and, through Youtube shorts or Instagram reels, all liberalized in stretching out of the carpets.
Innovative Ideas at Exposure: Innovators producing something new or fresh ideas attract the eye of such investors who often find it interesting to invest in those fresh ideas, rather than procuring it directly into their present industry lines to excel. Many times, one shark offers to invest even when all other sharks call it off.
Expertise and Mentorship: By investing in entrepreneurs, sharks can offer their expertise and guidance, helping these businesses grow and succeed. This mentorship role can be personally fulfilling and financially rewarding.
Benefits for Entrepreneurs
Access to Capital: The enterprising section requires monetary investments from patronizers as startup costs for their ventures. “Shark Tank” extends the option of getting investment capital from the sharks.
Expertise and Mentorship: Besides the investment, it can help entrepreneurs with business acumen and industry knowledge of the sharks. The mentorship can guide these entrepreneurs to make better decisions and navigate challenges, which would be the reason pitch contestants would sometimes settle for a lower valuation of a shark because it is not just dealing with an investment but also through shark expertise.
Validation: Gaining funding from one or several of the sharks becomes proof of a business idea worth developing for the entrepreneur, as it draws other interests from potential future investors or partners.
Negotiation Practice: Negotiating on the program would seem to be an honest learning experience for entrepreneurs who have so much to gain in their future business deals from sharpening the ability of their negotiation skills.
Deal Closed at Shark Tank India
Shark Tank Season 1
During the first season of Shark Tank India (20 December 2021 – 11 February 2022), as many as 198 business pitches were made. Of these, 67 were able to get investors out of 198 different startups; out of which, 28 deals were finalized, showing a closure rate of 41.5%. The amount of equity pooled through finalized deals hovers around INR 42 crores.
The best investor was Namita Thapar, with claims to about INR 7 crores. Ashneer Grover weighed in next to him, with about INR 2.95 crore across 11 completed deals. “Show reality set in,” for several entrepreneurs, he added. The due diligence typically lasts from three to nine months: No wonder, many startups back out to get higher-value valuations, and many dissatisfactions appear to make some deals invalid. According to reports, six startups have secured better funding during the period elsewhere at higher valuations.
Shark Tank India may be a strong catalyst in terms of visibility, initial capital commitment, and mentorship by investors, but it will hinge heavily on the fine print of due diligence and shifting market conditions before any real closing occurs; it will underscore the complexity of fulfilling those commitments into fruitful investments.
The completion ratio is phenomenal at 96% between January 2, 2023, to March 13, 2023, with 103 commitments for deals and 99 deals getting finalized on Shark Tank India, Season 2. After signing on the show, a process is structured to solicit funding followed by a due-diligence phase where the claims by the entrepreneur are verified against such exhaustive business records, financial, legal, and operational. This phase is one of internal scrutiny and usually lasts between three and nine months, but breaks may occur within that time depending upon how the circumstances grow and change. Everything will be included from changes in stock ownership or royalties required to possibly adding it into a purely equity-financed deal.
Thereafter formal contracts are executed which state the rights as well as obligations of both Parties. Generally advises an entrepreneur to consult an expert for scaling his business in place of closing the deal, but this is not general. The closure ratio was extremely high as Season 2 managed to record a closing ratio of 96% as against the measly 41.5% of the first season. Such impact is a global reality, not only to entrepreneurs and sharks but rather to the post-deal progression in making this credible investment-type reality show.
Shark Tank Season 3
The Indian TV hub had a lot of drama from January 22, 2024, to March 31, 2024, spread over 52 episodes, thus making it an incredible third season for Shark Tank India with some amazing sharks – 12 in number. This was primarily reliant on the deal-making and post-deal process hence creating the investment outcomes. Typically, right after the handshake on-air by an entrepreneur and investor, thorough due diligence was done, verifying claims made during the pitch presentation while also ensuring that the business was viable. This period lasts anywhere between a month to well above a year, depending on the readiness of the startup to raise funds for their business, according to Anupam Mittal. For most investors, WhatsApp group chats are made and then paths are smoothed to feel comfortable with entrepreneurs.
Not all deals go ahead, but they are all very hard to make up the commitments. At this point of closing the deal most of the time either one or the other founder pops out of the picture and makes all the up-and-down moves just to source better options,” Investor’s content on the line. “Almost 50 percent of the deals land failing because of these reasons,” explains Anupam Mittal, further development to Investment Structures and other varieties would be showcased during Season 3 of which pure equity accounted for 54.3 percent out of total investments, while the rest included some kind of an equity-debt or royalty component. Many deals are still going strong in negotiation; however, much was clear this season about the factors compounding the complexities of post-show investments because of both parties’ transparency and readiness required for that.
Conclusion
Shark Tank India has continued to complicate and augment the post-deal process for the last three seasons. While the first season prepared viewers for an understanding of investment relationships from start to finish of the season, the next seasons would sophisticate the same bringing in alcohol elimination and clear-cut understanding of investors and entrepreneurs. Closure and post-deal operations may improve, but the post-deal limbo for entrepreneurs still exists as they are deterred from turning to outside offers and busyness baselines. In a nutshell, Shark Tank India will continue to be an important platform for the promotion of entrepreneurship vis-à-vis realities in the race for investments.
FAQs
What is Shark Tank India?
Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.
Who are the sharks in Shark Tank India?
Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four of the show will feature two new sharks, Kunal Bahl and Viraj Bahl.
How Shark Tank India works?
Shark Tank India features entrepreneurs pitching their business ideas to a panel of investors (sharks) who decide whether to invest in exchange for equity.
The Shark Tank franchise began airing on Indian Television in 2021. Even though India has numerous television shows covering many themes, this is the first of its kind. Shark Tank India has provided an excellent platform for people who have always wanted to start their own business but have yet to take risks. In addition to inspiring countless viewers, the program introduced them to a wide range of financial terminologies, including terms typically belonging to business experts, such as capital investment, crowdfunding, angel investors, and series A (B, C, D, and E) funding.
There was a time when people opposed new ventures that pushed outside established industries. Parents typically advise their kids to choose engineering or medicine over other fields. According to Startup India, India has the third-largest startup environment globally and is predicted to expand by 12–15% annually.
Shark Tank India’s investor panel consists of entrepreneurs who have spent years developing their brands and have a comprehensive understanding of the Indian industry. The panel of investors or mentors consists of:
Anupam Mittal – Founder & CEO of People Group and Shaadi.com
The primary goal of any businessman is to raise capital for their business. Still, they can also substantially benefit from paying attention to what investors have to say about their company. They act as mentors for startups.
A startup mentor advises and guides a business owner or employee based on their experience, abilities, and knowledge. Startup mentors frequently use their network to connect startup founders with other experts who can help them. Startup founders will benefit significantly from having a mentor, especially those who are establishing something for the first time. With a mentor, the founder does not have to figure out all the answers independently. Based on their expertise, a mentor can provide guidance and recommendations if you need help with pitching or what to do next to attract an investor.
How Startups Benefit From Shark/Investor Mentoring
Industry Expertise and Connections
Mentors are frequently experienced investors or industry professionals who bring knowledge and skills to the table. They can spot rising trends, new technologies, and shifting customer behaviors that startups may be unaware of. Mentors are an intermediary between business owners and a wealth of knowledge gained from their journeys. This information transfer plays a vital role in helping companies make informed decisions, avoid frequently occurring mistakes, and stay relevant in today’s dynamic business climate. Mentors often have extensive networks, which can be very helpful to a startup. They can put you in touch with potential partners, clients, or investors and support you to establish meaningful professional relationships.
Unbiased Guidance and Feedback
A mentor offers an unbiased perspective, free of the startup’s emotional aspects, which helps make sensible choices. They assist in identifying areas for improvement within the startup and provide feedback concerning product development, marketing strategy, financial management, and team dynamics. A mentorship relationship includes a continuous feedback loop. Through regular updates and check-ins, mentors can monitor the startup’s progress and stay informed on critical developments.
Accountability
The mentorship component of accountability is essential for keeping companies focused and disciplined. Alongside startup founders, mentors create strategic plans that support the company’s overarching goals and objectives. They use their experience to help set realistic expectations for the startup.
Mentors also help entrepreneurs develop a culture of accountability among team members. This means encouraging open communication, shared responsibility, and a commitment to achieving common goals.
Marketing Support
Sharks provide startups with expert marketing insights, enhancing their vast industry experience to refine strategies. They help identify the right target audience and craft messaging that resonates with customers. Sharks often guide startups on branding, ensuring the company’s image stands out in the competitive market.
They also assist in selecting the best marketing channels, such as social media, influencer partnerships, or traditional advertising, depending on the product or service. Additionally, their network and reputation can boost visibility by attracting media attention and creating buzz. This mentorship ensures startups use their marketing budget effectively, achieving maximum impact and long-term growth.
Support for Risky Situations
Mentorship should include support for risky situations, as companies frequently face uncertainty and obstacles. They assist startups in proactively identifying possible dangers and developing mitigation plans. Their vast knowledge enables them to provide valuable insights into the potential risks that emerging businesses may face. By foreseeing such risks, startups can create backup plans and be better equipped to handle unforeseen obstacles. Mentoring centers on helping the startup team cultivate a resilient and adaptive mindset, which can facilitate honest and open communication during challenging times.
Enables Skill Development
Mentors play an essential role in the personal growth of company founders by identifying areas that require personal development. They offer perspectives on successful leadership techniques and approaches, assisting founders in developing their leadership skills. Mentors serve as role models, and founders can learn from their conduct, decision-making processes, and problem-solving approaches. For founders, this kind of observational learning offers an effective way to recognize exemplary leadership in action. This promotes the development of critical thinking skills. Ultimately, this comprehensive approach helps the company succeed and thrive by strengthening the founders’ competencies and encouraging a culture of continuous learning.
Enhanced Problem Solving
A key component of mentoring that helps a startup overcome obstacles and succeed is improved problem-solving skills. Entrepreneurs frequently encounter unforeseen obstacles. Mentors who have faced similar career challenges advise founders on traversing unfamiliar ground and preparing for success. Instead of focusing simply on immediate answers, they encourage entrepreneurs to think about their problem-solving methods’ long-term effects and feasibility. This teaches them how to adjust their solutions to their evolving surroundings. When internal disputes threaten to hamper problem-solving, mentors advise on how to resolve them, creating a successful and cheerful team dynamic within the company.
Product Development
Startup Mentors use their industry knowledge to help entrepreneurs determine market demand for their product or service. During product development, startups are advised to seek consumer feedback actively. This guarantees that the product connects with the intended audience and meets their constantly evolving needs. They provide strategic advice on adequately positioning the product in the market. This involves strengthening competitiveness by considering factors like branding, differentiation, and pricing.
Instances From Shark Tank India That Extended Beyond Financial Backing
Beyond Snack
Shark Tank India – Beyond Snack
Beyond Snack, a healthy Kerala banana chips firm has raised INR 50 lakhs for a 2.5% equity stake from Shark Tank India’s Ashneer Grover and Aman Gupta. The chips are not deep-fried and are free of trans fats, unsaturated fats, and cholesterol. These chips are suitable for consumption by all age groups.
Beyond Snack’s success is mainly due to how the brand has been positioned – as a clean, basic, uncomplicated, and trustworthy choice. Beyond Snack plans to increase its retail presence in ten states and twenty-five cities in the coming year. The brand has also made significant strides in worldwide markets, establishing itself in the United States, the United Arab Emirates, Australia, Sweden, Qatar, Nepal, Singapore, and Mauritius.
Skippi Ice Pops
Shark Tank India – Skippi Ice Pops
Skippi’s mission is to provide Fun Food while prioritizing the health of its consumers. Colors and flavors are entirely natural, with no artificial sweeteners or preservatives. The creators, Anuja and Ravi Kabra were inspired by their shared passion for “Chuski.” Ashneer Grover, Anupam Mittal, Vineeta Singh, Aman Gupta, Namita Thapar, and Ashneer Mittal invested one crore for 15% equity in this business.
Following his success on Shark Tank, Ravi has expanded his business nationally and beyond, introducing it in the United Kingdom, the United States, Australia, Nepal, Kuwait, Hong Kong, Dubai, and Malaysia. With over six hundred locations across India, their total sales increased by forty-one times.
Shark Tank India Season 2 showcased Snitch, a successful startup that won over all five sharks with its compelling business pitch and founder’s ability to grow the company to a 100-crore profit. Snitch was offered INR 1.5 crore for 1.5% equity, with 0.3% equity for each shark. The founder of Snitch, Siddharth Dungarwala, established the business to address issues with men’s fashion.
Following Shark Tank, Siddharth interacts with at least one shark daily, who offers valuable advice to the renowned company. Anupam Mittal also assisted him in overcoming mall rejections for launching offline outlets for the brand.
Snitch in Shark Tank India
Unstop
Unstop, which Ankit Aggarwal founded, provides a platform for gifted individuals to grow, improve their abilities, market themselves, build their resumes, and secure employment while realizing their full academic potential. This allows students to finally be hired by their ideal company and begin their career challenges. The portal links students in India’s multiple fields to many global opportunities.
Unstop obtained INR 2 Crores for 4% equity from Aman Gupta, Namita Thapar, Amit Jain, and Anupam Mittal. There were 5 million active users and 16 crore in sales projected for 2021–2022 during the Shark Tank episode. In just six months, their revenues in 2022–2023 had already surpassed INR 12.5 crore.
Shark Tank India – Unstop
Conclusion
Ultimately, Shark Tank India serves as an investment platform and a beacon for transformative mentorship, where entrepreneurs build relationships that go deeper than money. The experiences of the businesspersons featured on the show show that these mentors provide far more than just financial support. They want the entrepreneurs to thrive, offer continuing support, and share knowledge. Every piece of advice they receive and issues they overcome with their mentors are essential to the startup’s growth. In the long run, Shark Tank India’s mentorship makes a lasting imprint on the startup ecosystem in the country, proving that the journey is not just about reaching the destination but about the significant impact that mentorship has on the way there.
Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.
Who are Shark Tank India mentors and investors?
Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four of the show will feature two new sharks, Kunal Bahl and Viraj Bahl.
When will Shark Tank premiere in India?
Shark Tank Season Four premiered on Sony LIV on January 06, 2025.
With India’s beer market projected to reach $16.8 billion by 2025, it’s no surprise that the country is home to a thriving beer industry. From major international players to local microbreweries, there’s no shortage of options for beer lovers in India.
As Hunter S. Thompson once said,
“There is no bad beer. Some beers just happen to be better than others.”
And with India offering such a vast array of beers, from refreshing pilsners to spicy wheat brews, it’s clear that there are plenty of great options to choose from.
There are various types of beers available in India; these are:
Ale
Fruit beer
Lager, Sahti
Small beer (very low alcohol)
Wheat beer
Over 30% of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.
Facts About the Indian Beer Market
Here are some facts about the Indian beer market:
The Indian beer market is one of the fastest-growing in the world, with a CAGR (Compound Annual Growth Rate) of around 8.38% between 2023 and 2029.
The market is dominated by a few key players, with United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) accounting for over 90% of the market share.
The Indian beer market is largely driven by the increasing middle-class population, changing lifestyles, and the rise of the youth demographic, who are more open to experimenting with different types of beers.
The demand for premium beer has increased in recent years, driven by rising disposable incomes and changing consumer preferences.
The Indian beer market is heavily regulated, with high taxes and strict advertising laws. This has led to a limited marketing presence for beer brands in India, with most relying on word-of-mouth and experiential marketing.
Despite being a large market, per capita beer consumption in India is still relatively low compared to other countries, with an average consumption of just 2 liters per person per year, compared to around 75 liters in the United States and 140 liters in Germany.
The Indian beer market has been impacted by the COVID-19 pandemic, with the closure of bars and restaurants leading to a decline in on-premise sales. However, the market is expected to recover as restrictions ease and consumers return to drinking in public places.
Beer reduces the risk of developing kidney stones.
Beer increases Vitamin B levels.
Beer helps cure insomnia.
Beer has positive effects on the skin and hair.
Beer delays aging and promotes longevity.
Beer flushes out toxins from the body.
Beer helps in the development of denser and healthier bones.
“The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.
Demand for Beer Yearly
Now, let’s jump into the top beer companies in India that are leading the charge and making a name for themselves in this exciting market.
Top Beer Companies in India
There are several beer companies operating in India, each with its own unique flavors and characteristics. Some of the best beer companies in India are:
Kingfisher
Beer Name
Kingfisher
Country of Origin
India
Price ( in Delhi)
Kingfisher Fine Lager Beer 330Ml, Rs 70 ; Kingfisher Fine Lager Beer 500Ml, Rs 105 ; Kingfisher Fine Strong Beer, Rs 130
Variants
Kingfisher Premium, Kingfisher Strong, Kingfisher Magnum Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, etc.
Top 10 Beer Company in India – Kingfisher
Kingfisher, brewed by United Breweries Group, Bangalore, is considered the best beer in India. The brand, launched in 1978, holds a prominent position on the list of India’s top 10 beer brands.
With a market share of over 36% in India. It is a fully matured beer with exceptional clarity and a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets.
The brand gained considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches its first craft beer, Kingfisher Ultra Witbier.
Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.
Key Features:
Kingfisher has more than 36% of the market share in India’s massive beer market.
Launched in 1978, Kingfisher beer now sells in over 52 other countries apart from India.
Heineken is the largest shareholder in UB Group, the holding company of the Kingfisher brand.
Tuborg Strong, Tuborg Green, Tuborg Classic With Scotch Malts (specially brewed for the Indian palate)
Top 10 Beer Company in India – Tuborg
Tuborg is a Danish brewing company founded in 1873 on a Harbour in Hellerup, an area North of Copenhagen, Denmark.
Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt that results in the well-known mild, fresh taste and aroma of flowers and grain, and is one of the top 3 beer brands in India.
Tuborg contains an alcohol percentage of only 4.8%. This medium-rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.
Key Features
Tuborg started in 1880, and its name is derived from Thues Borg, meaning Thues’ castle in Danish.
Its Tuborg Green beer is one of the most recognizable beer brands in the world.
The brand sells its beer in bottles and different sizes of cans across the globe.
Carlsberg
Beer Name
Carlsberg
Country of Origin
Denmark
Price ( in Delhi)
Calsberg Elepht.St. Sup Beer 500Ml: Rs 125
Variants
Carlsberg Elephant (full bodied and full flavoured), Carlsberg Smooth
Top 10 Beer Company in India – Carlsberg
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today, Carlsberg is one of the best beer brands and the world’s leading brewery group.
This beer contains pale yellow lager leaves and a mild, hoppy bitterness. Carlsberg makes the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure.
Carlsberg is serious about sustainability. Carlsberg wants you to drink in the ‘Green Zone.’
Key Features:
Carlsberg’s India flagship Elephant is one of the bestselling strong beers in the country.
The brand also sells a regular Carlsberg variant alongside a Special brew option.
Budweiser is a medium-bodied, flavorful, crisp American-style lager. It’s the strongest beer in India and is brewed with the best barley malt and a blend of premium hop varieties.
India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars – an industrial innovation.
Budweiser still leads not only in the US but also in India and is one of the best-selling beer brands in India.
‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.
Key Features:
Budweiser is known for its crisp and smooth taste, which is achieved through a combination of high-quality barley malt, rice, and hops.
The beer has a refreshing aroma with hints of caramel and malt.
Budweiser has a well-balanced flavor that is neither too sweet nor too bitter.
Budweiser is brewed using a time-honored recipe that has remained consistent over the years, ensuring that every bottle or can has the same great taste.
The alcohol content of Budweiser is around 5% ABV (Alcohol by Volume), which is relatively standard for most beers.
Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer.
In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers.
It is slightly stronger than other mass-produced lager drinks and probably a little better than others.
Key Features:
Heineken has been in the business of producing quality beers for the last 140 years.
Twenty-five million cases of beer are sold each year across 192 nations globally.
The brand’s custom A-Yeast gives it a smooth flavor profile, making it loved by millions across the globe.
Imported Beer Reviews
Corona
Beer Name
Corona
Country of Origin
Mexico
Price ( in Delhi)
Corona Extra Premium Beer 330 Ml Bottle: Rs 155
Variants
Corona Extra (3.6% alcohol), Corona Light
Best Beer Company in India – Corona
Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.
Corona Extra, like many top beer brands in India, contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well-balanced between hops and malt.
Key Features:
Corona is produced by Mexico-based brewery Cervecería Modelo, while AB-InBev owns the brand.
The beer is usually served with a wedge of lime on the neck of the bottle to add flavor.
Corona’s recipe includes adding corn to the usual barley malt to provide a unique flavor profile.
Bira 91 Blonde Summer Large Beer 330 Ml Bottle: Rs 80
Variants
Bira Blonde (5% alcohol), Bira White Ale (5% alcohol), Bira Light (4% alcohol), Bira Pale Al (7% alcohol), Bira Strong Ale (latest addition with a spicy taste (7% alcohol)
Best Beer Company in India – Bira 91
Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor.
Bira 91 recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a “High-Intensity Wheat beer.,” This is the first strong beer based on wheat.
This Indian beer is top-fermented ale, giving the beer a unique and rich taste that is low on bitterness and high on honey and caramel notes. Bira 91, one of the prominent Indian beer brands, where 91 stands for India’s country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.
Key Features:
Bira 91 is known for its distinctively fruity and hoppy flavor.
Bira 91 offers a range of beer varieties to suit different tastes and preferences. Some of the most popular options include Blonde Lager, White Ale, IPA, and Strong Ale.
Bira 91 beers typically have a moderate to high alcohol content, with most varieties ranging between 4.5% to 7%. This makes it a great choice for those looking for a beer with a bit of a kick.
Foster’s Lager is an internationally distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however, different variants of the brand have higher alcohol content.
Key Features:
Foster’s Lager has a crisp and refreshing taste, with a slight bitterness and a subtle sweet finish.
Foster’s Lager typically has an alcohol content of around 5%, making it a moderate-strength beer.
Foster’s Lager is sold in a distinctive blue can that features the brand’s logo, which includes two kangaroos holding a pint of beer.
It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.
Key Features:
Hoegaarden is a cloudy, pale yellow beer that appears opaque due to the presence of suspended yeast and wheat proteins.
Hoegaarden has a citrusy aroma with notes of coriander and orange peel.
Hoegaarden has a complex flavor profile that is both sweet and tart.
Hoegaarden is a light-bodied beer with a smooth, creamy mouthfeel. The suspended yeast and wheat proteins give the beer a slightly chewy texture.
Hoegaarden has an alcohol by volume (ABV) of 4.9%, which makes it a relatively mild beer compared to many other Belgian styles.
The bottle is priced at Rs 150 and the can is priced at Rs 115
Variants
BeeYoung – India’s first crafted strong beer
Best Beer Company in India – Kimaya Himalayan Beverages
BeeYoung starts with a crisp attack, delivering a perfect malty taste followed by ripe fruitiness on the mid-palate. Its invigorating flavors & taste make each sip eventful and perfect for all social settings, most enjoyed in the company of your loved ones. BeeYoung is India’s one-of-a-kind lager that is artfully curated with the choicest of fine ingredients sourced from around the world, bringing rich, smooth, aromatic & silky flavors to life and a perfect festive surprise for your guests!
With an ABV of 7.2%, BeeYoung is all set to dominate the strong beer segments and establish itself as India’s first strong craft beer.
Key Features:
Kimaya Himalayan Beverages’ key objective of launching the said variant, i.e., BeeYoung, is to provide a premium product at an affordable price point for consumption in India. Kimaya Himayalan provides credible quality products – from ingredients to the process and packaging. (BeeYoung comes in 500 ml packaging other than 650 ml bottle size, 500 ml pack size is the right quantity to enjoy a beer at the right temperature and share adequately between two friends!)
Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water from Bhakra Dam.
With an ABV of 7.2%, BeeYoung is all set to premium the strong beer segments and establish itself as India’s first crafted strong beer.s
MillerCoors
Beer Name
MillerCoors
Country of Origin
United States
Price ( in Delhi)
MillerCoors 600Ml: Rs 160
Variants
Miller Lite, Coors Light, Blue Moon, Leinenkugel’s, Miller High Life, Keystone Light
Best Beer Company in India – MillerCoors
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water, as it is one of the cheapest beers available in India.
Key Features:
MillerCoors produces a diverse range of beer styles, including lagers, ales, pilsners, stouts, and wheat beers. Some of their most popular brands include Miller Lite, Coors Light, Blue Moon, and Leinenkugel’s.
MillerCoors uses a combination of traditional and modern brewing techniques to create their beers. They use high-quality ingredients to ensure consistent flavor and quality.
A clean, crisp taste with a mild bitterness generally characterizes MillerCoors beers.
MillerCoors beers typically have a moderate alcohol content, with most brands ranging from 4% to 6% ABV.
MillerCoors beers are available in a variety of packaging formats, including cans, bottles, and kegs.
London Pilsner Premium, London Pilsner Strong, London Pilsner Mild
Best Beer Company in India – London Pilsner
London Pilsner, or “LP,” is a popular beer in Maharashtra, India. Privately owned and introduced in 1994, LP offers a refreshing taste with a smooth and balanced flavor. It comes in mild and strong versions, with striking packaging and competitive pricing. United Breweries back LP and has a loyal following, with cricket ace Ben Stokes as its brand ambassador.
Key Features:
London Pilsner offers a refreshing taste with a perfect blend of malt sweetness and hop bitterness, ensuring a crisp and enjoyable drinking experience.
Crafted with traditional European methods, London Pilsner embodies the classic Pilsner taste.
London Pilsner guarantees a high-quality brew with premium malted barley, Saaz hops, and carefully selected yeast strains, consistently delivering a smooth and satisfying flavor.
London Pilsner is filtered for a crystal-clear appearance, with a golden hue that enhances the drinking experience.
London Pilsner is a versatile beer that can be enjoyed on any occasion with its sessionable approachability.
Haywards 5000 is a special beer in India since 1974. It’s the first national beer and the most popular strong one. It tastes bold and malty but surprisingly smooth with up to 6.5% alcohol. People love its green bottle and gold writing. It’s a drink and a symbol of celebrating and being together in India. The tagline, “The champion beer for champion men,” means it’s linked to strength and doing well. It’s not only about the taste; it’s about sharing good times. So, Haywards 5000 is not just a famous beer; it’s a part of Indian celebrations, bringing people together and making good memories. Cheers to Haywards – the special beer that everyone loves in India!
Key Features:
Haywards 5000 is known for its bold, full-bodied taste that sets it apart in the beer market.
A distinctive feature of Haywards 5000 is its high alcohol content, providing a more potent and intense drinking experience for those who appreciate strong brews.
The beer undergoes an extended maturation process, resulting in a well-rounded and matured flavor profile that sets it apart from other beers in its category.
Haywards 5000 is made using only premium ingredients, carefully selected to create a superior brew that will satisfy beer enthusiasts with discerning tastes.
Godfather Beer, produced by Devans Modern Breweries in India since 1961, is renowned for its bold and flavorful brew. It comes in two varieties: The Legendary Premium Strong (7.5% ABV) and Super 8 (India’s strongest beer at 8% ABV). The Legendary Premium Strong received a gold medal at the Spiritz Selection Awards 2020, demonstrating its superior quality. With over 60 years of brewing history, Godfather Beer is known for its consistent excellence and traditional techniques. The brand has a strong image, giving it a powerful and exclusive look. Godfather Beer is not just a drink; it’s an expression for those who appreciate bold flavors, tradition, and luxury.
Key Features:
Super 8, India’s strongest beer with 8% ABV, boasts an intense flavor profile that delivers a powerful punch and satisfies the craving for boldness with every sip.
Devans Modern Breweries has been brewing for over 60 years. Their experience shows in Godfather’s quality and time-honored methods. Each sip is a tribute to their rich brewing heritage.
A brand that evokes power, sophistication, and exclusivity – the Godfather beer’s bold character and striking packaging commands attention.
Bro Code
Beer Name
Bro Code Beer
Country of Origin
India
Price (in Mumbai)
375Ml: Rs 120, 500Ml: Rs 185, 750Ml: Rs 250
Variants
Bro Code 10, Bro Code 15, Witty Bro, Bro Code Club Soda
Best Beer Company in India – Bro Code
Bro Code, launched in 2018, isn’t just another new beer company in India; it’s a lifestyle for modern men. With craft beers like “Wingman” and “Bro Down,” it emphasizes bold flavors and humor, connecting with guys who appreciate a good laugh and banter. Bro Code fosters a community by engaging on social media through memes and challenges. Beyond beer, it organizes events and supports charitable causes, focusing on men’s mental health and veterans’ well-being. More than a drink, Bro Code celebrates male friendship, humor, and a shared “bro code” for enjoying life with buddies.
Key Features:
Craft Brews with a Bro Personality: Bold Flavors and Unexpected Twists. From hoppy IPAs like “Wingman” to smooth stouts like “Bro Down,” Bro Code’s beers are crafted with unique flavor profiles and witty names.
Beyond drinking, Bro Code offers shared experiences like bar crawls, gaming tournaments, and sports nights, solidifying the brand as a lifestyle for active men.
Online Bro Community: Interactive content, events, and challenges foster belonging. It’s a lifestyle, not just a brand.
Beyond serving beer, Bro Code hosts events like bar crawls, gaming tournaments, and sports viewing parties, positioning itself as a lifestyle brand that creates unforgettable experiences for active men.
Simba Beer
Beer Name
Simba Beer
Country of Origin
India
Price (in Delhi)
Simba Wit Beer: INR 110 per bottle, Simba Stout: INR 150 per bottle, Simba Strong Lager (500ml): INR 230 per can
Variants
Wit Beer, Stout, Strong Lager
Best Beer Company in India – Simba
Simba Beer emerged with the birth of the genius Prabhtej Singh Bhatia and his partner Ishwaraj Singh Bhatia in 2016. The workshop itself is situated in Durg, Chhattisgarh, and is famous for holding up high-quality techniques in brewing. During the initial few years, craft beer makers understanding the need for an era on the rise began to implement their unique flavors and imported high-quality ingredients.
At the moment, Simba Beer is moving consciously under proper study toward the creation of a niche piece in India’s largely booming craft beer market. It has successfully balanced the extremes-i.e., it was commonly found that the notoriety of the craft brewer highly correlates with reasons attributed to characteristics and quality properties on one side, making the company’s credo. Behind this, Simba is celebrated for its innovative techniques of brewing.
Key Features:
Simba Beer has varied stables with a range of beers: Wit Beer: A Wheat beer refreshing to the palate. Stout: Simba Stout Style is also known for being the first Indian bottled stout. Strong Lager: It’s a strong beer with high alcohol content.
Brewing in small batches, Simba prides itself on creating beers, with the primary essence of focusing fully on the fine details and seeing into thorough quality control. The method allows for experimentation on flavors; it also ensures robustness and commonality in different batches created.
They get hold of fresh water around, and premium malts and hops, unlike using underground water. Wit beer from Simba also obtains its real flavor from incorporating actual orange peels among their extra distinct ingredients.
It has indeed achieved strong exposure to India by being even available in Delhi, Assam, Goa, and Karnataka.
Bad Monkey
Beer Name
Bad Monkey
Country of Origin
India
Price (in Delhi)
500 ml: INR 180,
Variants
Bad Monkey Tamed
Best Beer Company in India – Bad Monkey
Bad Monkey Beer, a brand originated in 2018 by Rohan Khare, turned out to be very quick in terms of promotion in India, having achieved a figure of around ₹130 crore of turnovers within real 2 years of inception, selling over 900,000 cases across states like Delhi, Uttar Pradesh, Chhattisgarh, and Uttarakhand. After demonstrating success at the national level, the brand has also expanded to cover exports to Australia and New Zealand.
The brand is titled Bad Monkey, which has a dosa recipe that states that a passerby in Delhi yelled bad monkeys concerning the bad monkeys that usually were mischievous around Khare’s office. In Punjab, the beer would be brewed using quality raw materials and produced with European malted barley, North American hops, and Himalayan water, with fermentation creating a unique flavor. Consistency was ensured through the complete quality of every batch tested in-house for uniformity. As of January 2025, Bad Monkey Super Strong Beer in Delhi costs around INR 180 for a 500ml bottle, making it a premium option in the craft beer market.
Key Features:
Its alcohol percentage is at 8% alcohol content by volume Bad Monkey is a super strong beer, striking a balanced profile as bold flavors meet refreshing or even hoppy ends altogether.
Bad Monkey Super Strong Beer is most anticipated to be marketed to consumers who are looking for a huge drinking experience.
The company follows a branding strategy that incorporates distinctive advertising methods as India bans all direct liquor advertising, having them inquire more about the product by doing them tasting and events directly.
Basmati Rice Lager, India Pale Ale, and Mango Wheat Ale
Best Beer Company in India – Rupee Beer
Established in 2021 by siblings Vanit (Van) and Sumit Sharma, Rupee Beer is the first Indian-American brand of beer, aptly named after the Indian currency. It was crafted to meet the shortage of beers that can be paired with Indian dishes. Its creators the Maine-rooted Sharma brothers describe it as light and smooth, making it perfect for pairing with several international cuisines. Rupee Beer, launched at first, is currently present in ten states, including Maine, Massachusetts, and New Jersey, and is popular in Indian and Thai restaurants. This brand is also eyeing global markets, which would mean further growth. It is an infusion of roots that radiate the brewing industry with a new product opposite finding a collaboration in Rupee Beer.
Key Features:
A bright golden lager with low carbonation, crafted to complement spicy foods.
With an ABV of 4.75%, it’s a light choice for beer lovers.
It is brewed with basmati rice, maize, malted barley, and three distinct types of hops for a unique flavor.
Rupee Beer pairs well with Indian, Thai, Asian, Mexican, Caribbean, BBQ, Middle Eastern, African, and Latin cuisines.
Six Fields
Beer Name
Six Fields
Country of Origin
India
Price (in Delhi)
Six Fields Blanche (330ml): INR 110, Six Fields Cult (500ml): INR 150, Six Fields Brute (500ml): INR 180, Six Fields Pilsner (500ml): INR 140, 5-Litre Keg: INR 3,200
Variants
Six Fields Blanche, Six Fields Cult, Six Fields Brute, and Six Fields Pilsner
Best Beer Company in India – Six Fields
Six Fields is a premium brand of beer that has been produced by modern breweries like DeVans, which has also been known for the production of usual Belgian-style beer. The brand was launched in the year 2019 in the Indian market and since then, it has truly grown to offer various styles that also go well with those people who are selectively looking for good craft beers. Six Fields is a term derived from the six major items that are traditionally going to go into making it, namely, handpicked hops from the Ganga plains, barley malt, water, and also wheat.
Key Features:
Six Fields Range offers: Six Fields Blanche: A smooth Belgian-style wheat beer that offers a refreshing taste of citrus with touches of orange and coriander. Six Fields Cult: A great taste in the premium strong beer it is. Six Fields Brute: A strong lager, with a high ABV of up to 8%. Six Fields Pilsner: A pleasant light lager with an ABV of up to 5%.
The Brewery has become a recipient of several prestigious awards from international agencies because of its excellent beer-making ways.
The Lion Beer was lofty stature arose from Sri Lanka itself, perhaps one of the oldest brands of beer in Asian history until the 1820s when it was first brewed in the Kasauli Brewery in India, before it was shipped to Sri Lanka where it became a flagship product of the Company known as Lion Brewery PLC. Now, it has managed a great reputation around its product quality and has taken hold in the market, ultimately making that brand known within the Sri Lankan market as the No. 1 lager.
In January 2025, Lion Beer set foot into the Indian market facilitated by the partnership of Lion Brewery PLC and Fairmacs Pvt Ltd. It meant that South India was adequately promoting the products of Sri Lanka, and the very first commercial consignment was delivered at Chennai, heralding a great leap by the brand.
Key Features:
Various types of Lion Beer, such as: Lion Lager: A clear and fresh beer with moderate alcohol content Lion Strong: A high-alcohol version.
Lion Beer is made of fine ingredients from both local and international supplies because taste consistency can be ensured once it has been brewed.
There is a rich cultural heritage in Lion Beer; it is often associated with festivities and social gatherings in Sri Lanka.
Hunter Beer
Beer Name
Hunter Beer
Country of Origin
Bangladesh
Price (in Delhi)
500 ml Bottle: INR 150, 650 ml Bottle: INR 180
Variants
IPAs, porters, and stouts
Best Beer Company in India – Hunter Beer
Som Distilleries and Breweries are known for brewing Hunter Beer, a line of real heavyweight brew included in the catalog. It’s trendy simply because it was made for the foreseen demand of more strenuous beers and as revenues have shown, it is truly a hit for those looking for heavy drinking. Its name owes its existence to select malts from Argentina and Chile and German hops-that is, two ingredients that give it its distinct flavor profile.
Key Features:
Generally, Hunter Beer will have 8% alcohol by volume (ABV), making it strong in class.
It is said to be a full-bodied beer with a smooth bite, making the beer an ideal choice to pair with spicy Indian recopy meals.
It caters to beer lovers of young times who seem to be enjoying more taste and higher alcohol.
Fort City Brewing
Beer Name
Fort City Brewing
Country of Origin
India
Price (in Delhi)
Pint of Beer: INR 295, Dhumri (whisky barrel-aged stout): Approximately INR 595 for half pints without tax
Variants
IPAs, Lager, and Stouts
Best Beer Company in India – Fort City
Based in New Delhi, this pub-style brewery is known for innovative craft beers that could not leave the scene unpublished. Started by Gautham Gandhi and Ashish Ranjan, the brewery brews its way to a curious drinking experience by leveraging traditional brewing methods with modern techniques. This Indian beer company has quickly drawn revelers for its extensive and varied fields of beers including negative number brews, besides diverse flavors of high-trend.
Key Features:
The Fort Brew City is remembered to have launched India’s first spiced whisky barrel stout with Dhumri in collaboration with Indri Distilleries. It lets beers appeal to lovers of both whisky and beer, aging the stouts in old whisky barrels to induce flavors in their ingredients.
The brewery is known for its wide range of beers ranging from IPAs and stouts to lagers. Notable offerings include: Rakshas: is a popular flavored beer in the market. Amber Rye Lager: known for its rich taste Brut Jowar Lager: uniquely brewed using jowar (sorghum) and displaying the flavors of local produce.
The Fort City Brew Pub in Hauz Khas offers a buzzing ambiance with live music and trivia nights, making it the perfect spot for craft beer lovers. The pub keeps popular food items alongside its beer menu making an evening more exquisite.
Conclusion
In conclusion, the Indian beer industry has seen tremendous growth in recent years, with an increasing number of domestic and international brands entering the market. While there are many great beer companies in India, it’s difficult to pick just one as the “best.” However, some of the most popular and well-respected beer companies in India include Kingfisher, Bira 91, Tuborg, and Heineken.
Ultimately, the best in India will depend on your personal taste and preferences. Whether you’re a fan of classic lagers, trendy craft beers, or something in between, there are plenty of great options to choose from in India’s vibrant beer market.
FAQs
What are the most popular beer brands in India?
Some of the most popular beer brands in India include Kingfisher, Bira 91, and Budweiser.
Which is the top beer company in India?
The top beer company in India is United Breweries Limited (UBL). It dominates the Indian beer market with its flagship brand, Kingfisher, which is one of the most popular beer brands in the country.
What types of beer are available in India?
There are many types of beer available in India, including lagers, ales, stouts, and wheat beers.
What is the alcohol content of Indian beer?
The alcohol content of Indian beer can vary depending on the brand and style. Most beers have an alcohol content ranging from 4% to 8% ABV.
Which is the highest-selling beer in India?
Kingfisher is the highest-selling beer in India.
Who is the king of beer?
Budweiser beer is known as the “King of Beers.”
Which city is famous for beer in India?
Panjim is the best city in India to drink beer.
Are there any international beer brands available in India?
Yes, many international beer brands are available in India, including Budweiser, Heineken, and Corona.
What food pairs well with Indian beer?
Indian beer pairs well with a variety of foods, including spicy curries, grilled meats, and salty snacks like peanuts and potato chips.
Which are the Beer manufacturing company in India?
Here is a list of beer manufacturers in India:
United Breweries Limited (UBL): Known for its flagship brand, Kingfisher.
AB InBev India: Produces Budweiser, Corona, and Hoegaarden in India.
Carlsberg India: Offers brands like Carlsberg, Tuborg, and Elephant Strong.
Bira 91: A fast-growing craft beer brand with a focus on innovative flavors.
Simba Brewery: Known for craft beers like Simba Stout and Simba Strong.
Mohan Meakin: Makers of the iconic Old Monk beer and other brews.
What is top beer companies market share in India?
In India, the beer market is mainly dominated by two companies: Heineken (UBL), which holds over 54% of the market share, and Anheuser-Busch InBev, with around 19.4%. Other smaller players include Carlsberg and Bira 91, but they have a much smaller share in comparison to the leaders.
BookMyShow is currently India’s largest online entertainment ticketing platform spread across 5 countries and operating in almost 60 cities.
It was earlier running under the brand of Big Tree Entertainment Pvt Ltd. BookMyShow was founded by Ashish, Parikshit, and Rajesh in the year 1999. It initially operated as a software reseller for movie tickets but gradually ventured into cloud-based events, sports, and movies. The company’s founders have seen several ups and downs since the inception of the company.
The proposition of selling entertainment tickets online was initially conceptualized by Ashish Hemrajani who started a small venture in his bedroom at the age of 24. Since its establishment, BookMyShow has been on a roller-coaster ride. The company has seen it all; it survived the Dot Com crash in 2007 and sailed through the global financial crisis of 2008.
It managed to sail through tough times and emerged as the hero in the end. BookMyShow has become a platform offering a plethora of choices for its customers. Customers can now book tickets and surf trailers anytime from anywhere. In this article, we will explore the BookMyShow Business Model, BookMyShow Revenue Model, and how BookMyShow earns money.
In the initial days of 1999, a software reseller for VISTA Group, a private company, was founded. This company was started under the Big Tree Entertainment Private Limited Company, known as a parent organization for BookMyShow. It was started by Ashish Hemrajani, Parikshit Dar, and Rajesh Balpand.
Later, when the dot com raised its peak, the company modified by focusing on sales rather than booking through the Internet. This finally dissolved in 2007, and the website – BookMyShow was started as a ticketing aggregator.
BookMyShow has grabbed it all: cultural events, parties, concerts, shows, plays, fairs, and other international events as well. The company also introduced tickets for activities happening in one’s vicinity. Booking has become easier than ever.
The company has been now following an upward trend in growth and innovations. In 2012, the company launched its Android and IOS app and since then, the company has never looked back. More than 30 million downloads have been made for the app version of BookMyShow.
It has over 16 million customers and 10 million+ tickets are sold per month. The funding of $150 million for BookMyShow comes from Accel, Network 18, Stripes, and Saif Partners. Now by looking at the current analytics and data, BookMyShow is the 34th largest website according to Alexa and India’s biggest website for booking tickets.
The app allows its users to check on any event happening in and around them: timings, reviews, availability, trailers, and much more.
BookMyShow Business Model is one of those rare business model examples based on the internet that actually make money as internet handling fees/convenience fees on consumer services.
Book My Show Business Model is very straightforward. It charges convenience fees on every ticket that is booked through the platform. They initially started out as free (zero convenience fee) for consumers and then when it gained popularity they started levying a 10% internet handling fee plus taxes.
How BookMyShow Works?
The working of the BookMyShow Business Model is brilliant. As we know BookMyShow does not charge any extra money on the hall services. So, how does it make the money? It works through the following sources:
Internet Handling/Convenience Fee
Whenever you book a ticket through the BookMyShow website, it charges you an additional price as the Internet Handling/Convenience Fee. This is basically a service fee that you have to pay to the company to provide you with the convenience of booking tickets easily online for any movie or event. This saves you from physically visiting and standing in line at the Ticket Centre.
Therefore, charging the Internet Handling or Convenience Fee becomes the major source of revenue for BookMyShow.
Ticket Sales Commission
BookMyShow is one of the biggest platforms for selling tickets. That’s why it charges a commission fee from the cinema hall and event organizers based on the gross value of total tickets sold from the website BookMyShow. This mainly depends on the popularity of the movie or event and the price of the ticket.
However, to save the little commission charge, the multiplexes or the event organizers put only a fraction of the total tickets on the BookMyShow website. That’s why sometimes when BookMyShow shows “sold out” on any event or movie tickets, it may be available on the counter of multiplexes.
Banner Advertising and paid promotion
BookMyShow often earns through the banner advertising of the upcoming or the latest movie or event. It promotes the show or movie through its banner in the form of advertisements. Also, it earns great revenue from the paid promotion of certain movies and events on its website to catch the eyes of viewers and regular consumers.
BookMyShow banner Advertising
BookMyShow Revenue Model | How Does BookMyShow Make Money
BookMyShow Revenue Model has almost 90% of the market share under the entertainment ticketing sector. It is called the king of all; despite emerging competitors, BookMyShow has managed to retain the leader’s position.
The company has always focused on discounts, especially on movie tickets, and promotes payments through BookMyShow wallets; its wallet is the major source of revenue that contributes about 60% of the total revenue.
The company charges a convenience fee over and above the price of the tickets. This difference is what BookMyShow keeps. As far as non-movie events are concerned, BookMyShow commission comes from the sale of such tickets.
BookMyShow Financials
BookMyShow Financials
FY22
FY23
FY24
Operating Revenue
INR 277 crore
INR 976 crore
INR 1,397 crore
Total Expenses
INR 395 crore
INR 941 crore
INR 1,320 crore
Profit/Loss
Loss of INR 92 crore
Profit of INR 85 crore
Profit of INR 109 crore
BookMyShow Financials
In FY23, BookMyShow had an operating revenue of INR 976 crore, but its total expenses were INR 941 crore, resulting in it making a profit of INR 85 crore. In FY24, the company’s operating revenue increased to INR 1,397 crore, while total expenses were INR 1320 crore. This change led to their profit rising to INR 109 crore. BookMyShow turnover or operating revenue for FY24 was INR 1397 crore.
BookMyShow follows a strategy of no refund after payment. It also has a source of revenue from non-ticketing means. Due to its large internet audience, it has the first-mover advantage and promotes new artists and their offerings, therefore catching up a significant part of the revenue from promotional methods as well.
BookMyShow has certain sources of revenue for the company. Its sources are:
Revenue through Tickets
On the selling of tickets for any movie or event, BookMyShow gets a commission from the organizer or cinema hall. This is a major source of revenue that comes to around 60% of total revenue. The commission comes around as:
From the additional charges of internet handling and gap on booking tickets.
Convenience fee over the pricing of tickets.
Commission through the ticket booking.
Revenue through Other Events
When a company wants to promote its new artwork, film, or artists, they sign BookMyShow for its promotion through its massive page views.
BookMyShow offers tickets from all categories and shows such as sports, dramas, plays, tours, and many more. You can search through the categories and find your interest-based show. Once the ticket is booked, it cannot be canceled or postponed.
The business thrived despite no investor support from 2002 to 2006. After the Dot Com boom settled, the Indian market was revamped with better internet services, credit, and debit card facilities, and infrastructure setup. The number of multiplexes across India also proliferated. With a favorable scenario in the backdrop coupled with BookMyShows’s promising business plan, investors were willing to put their money in BookMyShow.
BookMyShow has raised a total funding of over $224.5 million in 6 rounds. In the latest round of funding raised in January 2019, Singapore-based Jungle Ventures invested an undisclosed amount in Bigtree Entertainment Singapore Pte Ltd. (owned by BookMyShow SEA).
BookMyShow started operating in South East Asia in 2016 with its headquarters in Indonesia. With funding from Jungle Ventures, the company is now planning to shift its headquarters to Singapore. As confirmed by BookMyShow SEA’s CEO Kenneth Tan, the funds raised will be utilized to enhance the technological operations of BookMyShow SEA and to efficiently cater to the increasing number of users in the Southeast Asian region.
Sources say that before raising $100 million in funding from ‘TPG Growth‘ in July 2018, BookMyShow was valued at about $750 million. With the boost from TPG Growth, BookMyShow now hovers at around $850 million.
BookMyShow recently announced the release of its own video streaming platform. This launch can be a great success and a big revenue stream.
FAQs
What is BookMyShow?
Bigtree Entertainment’s BookMyShow is India’s largest entertainment ticketing website. Headquartered in Mumbai, it is the only destination for movie and non-movie options like events, plays, and sports.
What is the business model of BookMyShow?
BookMyShow operates on a commission-based model. It earns revenue by charging a fee on every ticket sold for movies, events, and shows. Additional income comes from advertising, partnerships, and convenience fees charged to users.
How much does Bookmyshow charge for listing?
BookMyShow charges sellers a listing fee of Rs 20 for the first book listing and Rs 10 for each additional book listing.
How BookMyShow earns money?
BookMyShow makes money through the following sources:
Ticketing revenue
Non-ticketing revenue
Is refund available in BookMyShow?
Yes, Select ‘Purchase History’ and choose the booking you wish to cancel and tap on ‘Cancel Booking’ available on the bottom-right of the screen. Then Refund to BMS cash will be credited within 4 hours and in case of original payment source, funds will reflect within 5-7 working days.
What are BookMyShow event listing charges in India?
BookMyShow charges a convenience fee for booking tickets. It also adds an internet handling fee of ₹5–25 per ticket, depending on the ticket price. Taxes are applied on the convenience fee, along with any government taxes.
How much commission does BookMyShow take?
BookMyShow earns revenue through various channels, including commissions from ticket sales, convenience fees, advertising, and partnerships. The specific commission rates charged to event organizers and venues are not publicly disclosed and can vary based on factors such as the type of event, venue, and location. Additionally, BookMyShow charges customers a convenience fee and an internet handling fee per ticket, which can range from ₹5 to ₹25, depending on the ticket price. These fees contribute to the company’s overall revenue model.
Does BookMyShow take extra money?
Yes, BookMyShow charges extra fees in addition to the ticket price, such as commission fee, internet handling fee, and taxes.
What is BookMyShow profit?
BookMyShow earned a profit of INR 109 crore in 2024.
Sarika Anand
