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  • Deeper Analysis of Haldiram’s Marketing Strategy, the $10 Billion Global Company

    Haldiram has established itself in the form of one of the largest food and snack manufacturing companies in India that has plenty of retail outlets as well. There are numerous food products that it offers, including, but not limited to namkeens, drinks, banana chips, halke fluke, papads, sweets,  takatak, frozen frozen rice, frozen thali, curries, frozen paratha, frozen snacks and canned sweets. 

    Also, it has been in the business over the years and has developed a strong online presence, allowing customers to place orders online. The products arrive in the customs boxes and also the specialisised festive boxes. The website is a highly customisable and navigable one that allows customers to place bulk orders and also access quick delivery. 

    A Brief Introduction to Haldiram’s Marketing Strategy
    Haldiram’s Target Audience
    Haldiram’s Marketing Mix
    Key Marketing Strategies that Boost Haldiram’s Sales
    Traffic Details that it Derives from the Different Channels and Sources
    Origin of SUGAR Cosmetics
    Marketing Strategies of Haldiram’s that Make it Stand Out
    Prominent Marketing Campaigns that Contributed to Haldiram’s Success

    A Brief Introduction to Haldiram’s Marketing Strategy

    Haldiram’s Product Strategy

    The product strategy has become a part of the marketing mix for the company as the products are available in various sizes to satisfy the preferences and requirements of the customers. In addition to that, Haldiram pays huge attention to the attractive packaging of the products, utilising attractive colours to encourage buying among customers. 

    Also, the product packaging is done in boxes that have nitrogen for the increased shelf life of the products. That being said, Haldiram has proved itself as one of the top companies in the delivery of quality products, taking into consideration stringent quality checks and in-house support, especially by involving their own family members. Also, the quality and authenticity of the products are what have led to the tremendous success of the brand. 

    Popularity throughout the years 

    Haldiram’s has earned a reputation for its range of food products, including bhujia, sev, and various traditional sweets. Also, products are quality and flavourful, ensuring that they satisfy the needs of the customers. The product line that Haldiram’s has specialised in over the years has earned the loyalty of the consumers. In 2003, the company started the process of developing convenience foods that were marketed to customers. 

    In 2014, Haldiram earned the rank of 55 among India’s most trusted brands in 2017. The company also earned a reputation for being the country’s largest snack company. Today, Haldiram witnesses an annual turnover of INR 4000 crores and has established a good name for itself as one of the biggest snake makers in India.

    Basic highlights

    Haldiram founded its establishment in 1937 in the form of a retail sweets and namkeen shop that was based in Bikaner, Rajasthan. Ganga Bhishen Agarwal, popularly known as Haldiram’s Ji. had founded it. To drive expansion, the company started manufacturing in Kolkata. Haldiram’s focuses mainly on providing high-quality authentic products based in India. 

    Also, they pay much attention to food safety and hygiene regulations, ensuring meeting consumer preferences and requirements. Also in their business objective, they pay priority to customer satisfaction and contributing to the community. Barclays Hurun India Rich List 2024 has named Haldiram as India’s most valuable unlisted company, valued at INR 63,000 crores.

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    Haldiram’s Target Audience 

    35.07 % of the brand’s customers are between the 25 and 34 age group, in 69.99% of the total customers are male. According to similarweb.com, the top traffic source to Haldiram’s.com is Organic Search traffic, with 55.61% of desktop visits last month. Paid Search serves as the second source of traffic, with 22.64% of traffic. 

    According to the report by similarweb.com, for the last 3 months, the global ranking has increased from 128275 to 172943.

    Here, we will break down further details about the target audience and top traffic sources:

    • Direct traffic: 17.7%
    • Referrals traffic: 2.7%
    • Organic search traffic: 55.61%
    • Paid search: 22.64%
    • Social traffic: 1.04%
    • Mail traffic: 0.03% 
    • Display traffic: 0.28%

    Regarding social media traffic to Haldiram’s.com, it’s known that the site witnesses most of the social media traffic from YouTube, followed by Facebook and Linkedin (Desktop). Reddit has been showing new opportunities for the business. 

    Key Elements of the Company’s Marketing Mix

    Product

    Haldiram’s has earned much popularity across India for its plethora of sweets and snacks. The brand has a list of around one hundred authentic food items. An array of products is as follows:

    • Namkeens including Sev, Mathri, Samosa, Gol Kachori, Murukku, Panchratan Mixture, Navratan Mixture, Lite Chiwda, Bhel, Chana Choor, Aloo Lachha, Dry Fruit Mix, and Salted Kaju.
    • Indulgent sweets include Mango Bite, Gulab Jamun, Soan Papdi, Peanut Chikki, Rajbhog,  Kaju Katli, and Badam Barfi.
    • Drinks like Pineapple Squash, Orange Squash, and Rose Sharbat.
    • Dairy products, including Rassagolla, Sandesh, and Chamcham.
    • Kesar sticks kulfi and Ice creams.
    • Assorted biscuits include Kaju Butter, Pista Badam, and Kaju Nankhatai.
    • Pappad.
    • Ready-to-eat products like Punjabi Choley, Pav Bhaji, and Dal Makhni.

    As per the updated items in 2024, Haldiram’s product mix includes:

    • Namkeens (Savory Snacks): Aloo Bhujia, Bhel Puri, Moong Dal, Chana Chur, Navratan Mix, Masala Chana
    • Snack Mixes: Khatta Meetha Mix, Bombay Mix, Diet Chivda, Pudina Sev, Kashmiri Mixture
    • Sweets: Soan Papdi, Kaju Katli, Rasgulla, Gulab Jamun,Rajbhog, Peda, Jalebi
    • Ready-to-Eat Products: Ready-to-Eat Curries, Parathas, Biryani, Paneer Dishes, Samosas, Spring Rolls
    • Beverages: Fruit Juices, Soft Drinks
    • Bakery Items: Biscuits, Cookies, Soan Cake
    • Frozen Foods: Frozen Snacks, Frozen Desserts

    Price

    Regarding the pricing strategy, what is known is that Haldiram pays priority to the value-based pricing. Haldiram’s is focused more on providing the customers with the pricing of the products based on the perceived value that they provide in terms of quality, taste and brand reputation. 

    Place

    Haldiram’s has established itself in the form of a renowned brand known for its quality and flavour and has expanded its presence that include other nations like Thailand, New Zealand, Japan, Australia, Canada, UAE, the UK and Sri Lanka.  

    Also, within India, it has been operating in several locations with plenty of retail outlets, making the products easily accessible. Food stores, confectionery shops, convenience stores, bakeries, local markets, discount stores, hypermarkets, and supermarkets have been selling Haldiram’s products. 

    The initial manufacturing facility was based in Kolkata, but there are now manufacturing facilities based in Bikaner, Nagpur and New Delhi. Also, Haldiram has been boasting some of the best manufacturing facilities and outlets in the cities, including Kolkata, New Delhi, Mumbai, Nagpur, and Bengaluru. In addition to its physical locations, it has also continued with a good online presence through the official website and partnerships with various e-commerce platforms. 

    Promotion

    Haldiram has witnessed plenty of competition and thus has made some of good changes in its promotional policy. It has adopted the profile advertising strategy and has also designed several mailers. The company has been offering brochures and attractive posters for the enhancement of brand visibility. 

    In addition to that, the company has also been relying on the print media and advertisements of the entire product range with the help of magazines and newspapers. Also, it relies on billboards in the high traffic areas, including the railways and bus stations, while also displaying on the vehicles, including buses and trucks. The survey in 2014 found that Haldiram’s has earned the rank of 55 in terms of trust amongst customers. 

    The company has also been very particular about the presentation and packaging for maintenance of the product’s taste, flavour, and freshness for extended periods. Haldiram’s has also been we are involved in making deals for the promotion of the products. In August 2014 it had started catering to the operations for Paschim Express of Indian Railways that was running between Mumbai and Amritsar station. 

    The promotional strategy of Haldiram’s is focused on the following:

    • Festivities and seasonal campaigns: Haldiram’s has been running targeted marketing, especially during special occasions and festivals, so that they can pay priority to cultural relevance for boosting sales. 
    • Product sampling and in-store promotions: Haldiram’s has been focused on sampling events and in-store promotions for the encouragement of trial and purchase while also enhancing customer engagement and loyalty.
    • Digital marketing and social media: These are the two sources that drive company engagement, and so Haldiram’s has been utilising both social media and digital advertising for the creation of brand awareness and showcasing their product offerings.

    Key Marketing Strategies that Boost Haldiram’s Sales

    Similar to many other successful businesses based in India and the world, Haldiram has also been quite focused in terms of marketing strategies. They are as follows:

    • A deeper understanding of consumer preferences: Haldiram’s has always prioritised understanding the diverse Indian requirements, and so it has come up with the region-specific snacks. Some of them include ‘Bhujia’ in North India and ‘Murukku’ in South India. So, in this way, they can especially cater to the needs of the local preferences.  
    • Adaptation to the markets: There has been a growing health consciousness among consumers, and in this regard, Haldiram’s has expanded the product line to include the healthiest snack options, including diet mixes and baked goods, helping them venturing into a new customer segment.
    • Consistency in terms of innovation and quality: Haldiram has faced the challenge of maintaining quality at scale, and so it has invested in automated production lines to ensure consistent quality while also enabling the introduction of a variety of new products.  
    • Marketing and brand positioning: Haldiram has strengthened its online presence with the utilisation of social media platforms for engagement with the younger audience. Also, they pay attention to using storytelling to showcase the rich heritage and commitment to quality. Haldiram’s has also been differentiating itself from both domestic and international competitors. 
    • Brand trust and loyalty: Haldiram’s has paid attention to the commitment to the traditional recipe and also high-quality ingredients usage in the products. And that has served as one of the core points in the marketing campaigns that have built consumer trust and loyalty. 

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    Traffic Details that it Derives from the Different Channels and Sources

    Multi-Channel Marketing

    Haldiram’s is dependent on an omnichannel marketing strategy for engaging its customers and driving sales.

    Online Presence

    The brand has a navigable and user-friendly official website, ensuring a positive online shopping experience. Virtual assistant bot resolves customer queries. The website is SEO-optimised, and as per the past reports in October 2023, the brand attracted 313.3K visitors. The average duration was 03:49 minutes. 

    What promotes the brand is the usage of strategic keywords, leading to organic search traffic of 64.52%.

    The brand is also quite active on social media, especially Facebook and Instagram, ensuring the development of an active and engaging presence by sharing captivating content. Branded hashtags that the brand uses also ensure the generation of buzz and engagement. In addition, the brand posts UGC content as well as influencer collaborations that guarantee increased visibility.

    Offline Presence

    Haldiram’s boasts over 250 outlets and specialises in plenty of physical stores, standalone and within malls. The outlets are around the nation including in locations like Pune, Nagpur, Kolkata, Mumbai, Delhi, and Noida. The brand pays attention to boosting the overall customer experience through well-thought-out displays and layouts. Also, the brand relies on supermarkets, grocery chains, and other retail outlets, ensuring that the products are accessible to a wider audience.

    Marketing Strategies of Haldiram’s that Make it Stand Out

    SEO Strategy 

    Strategic content creation and targeted campaigns have been the reason Haldiram has earned much success in building a strong digital community. With these strategies, it has been able to develop brand messaging and drive brand loyalty. Search engine optimisation and online advertising that Haldiram relies on help with the expansion of its reach and visibility.

    Social Media Strategy 

    Marketing and Brand Positioning are also highly beneficial for Haldiram in the manner that it uses these elements as a way to strengthen its online presence. Also, the brand is dependent on the use of social media platforms for engaging, especially with younger audiences. Storytelling that they rely on also ensures showcasing their rich heritage and commitment to quality. Also, it has served as an approach making them quite distinct from the domestic and international competitors.

    Haldiram’s has launched its new campaign asking not to wait for happy moments for the consumption of mithai. ​​Also, it is highly recommended that consumers indulge in sweets so that they can rather transform the activity into something that creates moments.

    Visual Advertising 

    The ads that Haldiram’s creates to engage the consumers present the business’s role in making every occasion memorable and delightful. Thus, over the years, the business has specialised in a range of sweets and namkeens and has come up with some innovative advertising campaigns, including the “Dhina Dhin Dha”. These advertisements are known for targeting the emotion that people experience when they’re trying out the delights.

    Email Marketing

    Haldiram’s has been quite focused on online delivery, and the option is highly appreciated by consumers. They have delivery facilities online for Haldiram’s sweets. The company makes use of social media platforms and email marketing, in addition to online advertising, for engagement with consumers and the promotion of products. Also, they have been adopting the omnichannel marketing strategy for reaching and engaging with the customers and driving sales.

    TV Advertising

    The TV advertising campaigns of Haldiram’s are impressive and always focus on the point that the consumption of sweets shouldn’t be limited to only celebrations and occasions. Rather, eat those sweets even when you are just choosing to stay happy. They have come up with plenty of campaigns run across the different multiple platforms, including hoardings, print, television and digital media. Also, the Indian snacking brand has come up with a television commercial, “Dhina Dhin Dha,” for the celebration of joy.

    Prominent Marketing Campaigns that Contributed to Haldiram’s Success

    Haldiram’s Pack Kiya Kya

    Haldiram’s Pack Kiya Kya Campaign
    Haldiram’s Pack Kiya Kya Campaign

    Varun Dhawan and Jahanvi Kapoor promoted their film Bawaal and talked about different Haldiram’s products and how the brand has been focused on delivering taste and convenience. Collaborating with Bollywood stars has made it an effortless task for the business to reach customers and prospects. Haldiram’s relies on celebrity endorsements, adding a personal touch to the brand. 

    Haldiram’s Minute Khana

    Haldiram’s took another approach to the promotion of the frozen food range. In this regard, the business created an ad film featuring a girl who misses authentic homemade dal, and that’s when a boy shares Haldiram’s dal. Storytelling, humour, and demonstration of the product also added an emotional touch.

    Pyaar ke Naam, Haldiram’s

    The Diwali campaign ad film focuses on how beautiful a family can be, especially the relationship that is shared between a mother and a son. The campaign displayed a mother-son duo featuring a boy spending Diwali away from the family. Mother and he son send each other Haldiram’s sweets and that’s how they shared their love and wishes for each other. 

    Haldiram’s has expanded its reach over the years. Regardless of the humble beginning with a small shop, over the years, through being strategic, Haldiram’s has established itself as the leading Indian MNC. The fuelling factors that have contributed to the business are inclusive of but not limited to audience targeting, strategic brand positioning, and marketing strategies and campaigns.

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    FAQs

    When and where Haldiram’s was founded?

    Haldiram’s was founded in Bikaner in the year 1937 by Ganga Bishan Agarwal (Haldiram Ji).

    What is the core strength of Haldiram’s marketing?

    A strong focus on traditional Indian flavors and consistent product quality, combined with modern marketing techniques.

    What role does product diversification play in Haldiram’s strategy?

    Offering a wide range of products, from snacks to ready-to-eat meals, allows Haldiram’s to cater to diverse consumer preferences.

  • Mamaearth Marketing Strategy: Making Indian Brand Stand Out From Its Competitors

    Unless you are living under a rock, you might have heard about the company name Mamaearth.

    Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We are certain that people have tried its product at a certain level, so the question to the discussion here is what they did to get the attention of buyers or why they are ruling the market. Well, if that is the question that pops into your head, then you are definitely in the correct place.

    When a brand does something that helps them achieve what they are looking for, then the mind behind this is their marketing team. They work around the clock on ideas that can represent their product in a perfect way. But more than this, the product should be top-notch. When Steve Jobs said, don’t sell products, sell dreams, half of the businessmen and young entrepreneurs relate to it. And this is exactly why, after so many years, Apple stands tall in the market.

    One such company is Mamaearth, whose marketing strategy is something that forces us to compile this guide. So, without any more time, let’s focus on Mamaearth’s marketing strategy.

    The Story Behind Mamaearth
    4P’s of Mamaearth – Marketing Mix
    Marketing Strategy of Mamaearth
    STP of Mamaearth
    Why Mamaearth rules over its competitors
    Conclusion

    The Story Behind Mamaearth

    Varun and Ghazal Alagh - Co-founders of Mamaearth
    Varun and Ghazal Alagh – Co-founders of Mamaearth

    Varun and Ghazal Alagh battled as new parents to find healthy and non-toxic items for their son. With most young parents, it can be a time-consuming and overwhelming experience, and the Alaghs were no exception.

    After their son was born in 2016, they discovered that almost all baby care items in India featured dangerous chemicals, like parabens, sulfates, phthalates, and bleach, that can cause side effects in the skin of a baby. When exposed to delicate parts of the face, these chemicals can cause rashes, inflammation, and skin allergies. The Alaghs started ordering goods from the United States in search of better options, but this proved to be more costly and uncomfortable.

    This is not just it; soon, they came to know many young parents struggle with this, which is exactly how the idea to start Mamaearth occurs. Mamaearth’s tagline is “Goodness Inside.” People may gain a better understanding of the products that the brand manufactures and promotes.

    Varun Alagh and Ghazal Alagh created Honasa Consumer, which runs the Mamaearth company, to provide goods that are clean, non-toxic, and organic by global standards.

    4P’s of Mamaearth – Marketing Mix

    Product – The natural and toxin-free ingredients of Mamaearth’s products set them apart from other personal care products on the market. In its products, the company uses a variety of plant-based components and avoids the use of harsh chemicals and artificial smells. Mamaearth’s products have also been dermatologically tested and found to be hypoallergenic, making them suitable for even the most sensitive skin.

    Price – Mamaearth’s pricing strategy is a premium pricing strategy. This is due to the high quality of its ingredients and the fact that its products are natural and devoid of toxins. Mamaearth, on the other hand, offers a number of discounts and promotions throughout the year, making its products more cheap to customers.

    Place – Mamaearth’s distribution channel is spread across various sources, including its own website, online marketplaces, and retail stores. This makes it easy for consumers to purchase Mamaearth products, regardless of where they live or how they prefer to shop.

    Promotion – Mamaearth uses a variety of promotional channels to reach its target audience and generate awareness and interest in its products. The company is very active on social media, and it uses influencers to promote its products to its followers. Mamaearth also runs television commercials and print ads. The company uses a variety of channels to reach its target audience and make its products easily accessible.

    Overall, the 4Ps of Mamaearth is focused on highlighting the quality of its products and their natural and toxin-free ingredients. The company uses a variety of channels to reach its target audience and make its products easily accessible. The marketing mix of Mamaearth sets a benchmark for its competitors. As a result, Mamaearth has become a popular choice for consumers who are looking for safe and effective personal care products.

    Marketing Strategy of Mamaearth

    Marketing strategy is something that plays an important role in conveying the message. Below, we are going to talk about the marketing strategy of Mamaearth.

    Enhancing Customer Base

    It is critical to learn that by the time you have to enhance your customer base. You can’t be limited, and the world is your oyster. If we follow the pattern, Apple started with the CPU, then personal computers, then iPhones, iPods, and much more. All this time, they tried to grow. The same goes with Mamaearth; initially, it started to be the company of mothers and babies. However, it gradually began to grow its client base. The company has now branched out into skincare. It offers bathing ingredients, skincare serums and ointments, face wash, moisturizers, hair oils, and a variety of other items. The greatest thing is that none of these items contain any chemicals.

    Search Engine Optimization

    Mamaearth’s website is well-optimized for on-page SEO. The company uses relevant keywords throughout its website, including in its product titles, descriptions, and blog posts. Mamaearth also has a strong internal linking structure, which helps search engines crawl and index its website more efficiently. Mamaearth’s website has an authority score of 51, 2 million organic visitors, and 219.2K visitors from paid search. The company also has a strong off-page SEO strategy. The company has built a large number of high-quality backlinks from other websites. Backlinks are among the most important factors in Google’s ranking algorithm, so Mamaearth’s strong backlink profile helps it rank higher in SERPs. Each month, millions of people visit the company’s website, which prioritizes 91.5K terms.

    Concentrate on Digital Platforms

    All brands and companies know the value of digital platforms. We are in the digitalization era, so we can’t overlook this factor; Mamaearth knows it very well. Digital tools are used in Mamaearth’s ad campaigns. The internet is growing, and most people rely on these digital channels for all of their knowledge base. As a result, the brand management approach utilizes these new outlets to raise brand awareness and attract a broader audience. Mamaearth’s official website, Amazon, Flipkart, and other digital outlets sell the product. As a result, the company is establishing a robust digital footprint. Most of its sales come from online channels.

    Brand Message

    The brand message is a very important thing; it presents your brand in a nutshell. So, it should be precise, clear, and engaging. It should commence with the customers and proffer the feeling of home. Mamaearth’s tagline and mission are “Goodness Inside.” It ensures that the brand does not jeopardize the consumers’ well-being. It offers goods that are free from contaminants and dangerous chemicals. The brand’s goods are somewhat more expensive, but they are of the highest quality available.

    Social Media and Influencer Marketing Strategy

    Mamaearth Marketing Strategy - Social Media Presence
    Mamaearth Marketing Strategy – Social Media Presence

    Do you know how many people spend their time on social media? The answer is every second individual. We are actually living in the social media era where things can become memes, and people can become stars overnight. It can make and break people. But more than this, people believe what they see on social media. It is the platform for ordinary people to voice their opinions, and Mamaearth knows that. Because of this, Mamaearth has established robust social media marketing strategies. The crowd they seek is available on social media, so they approach various influencers to spread the word about Mamaearth. The company is engaged on several social media sites, including Twitter, Facebook, and Instagram. Mamaearth’s Influencer Marketing is the most influential approach, which includes hashtags on platforms. Mamaearth’s promotion strategy focuses on digital marketing, social media campaigns, and influencer partnerships to build brand awareness and connect with its target audience.

    Brand Endorsement

    Mamaearth Marketing Strategy - Celebrity Endorsements
    Mamaearth Marketing Strategy – Celebrity Endorsements

    It is one of the strongest pillars of Mamaearth’s advertising strategy. It gradually increases the overall value of the brand. The thing is, when a celebrity talks about the product, people will fall for it no matter what. The same goes for if the brand is endorsing our favorite show; we will definitely pay attention to it. Mamaearth’s growth accelerated after Shilpa Shetty, a well-known star, became a shareholder and product ambassador. She is involved in the creation of new technologies and marketing strategies. The actress used social media to promote the business. Not just this, Big Boss, a popular reality television program, is also sponsored by the company. The company has also roped in celebrities like Sara Ali Khan, Samantha Ruth Prabhu, and Sharmila Tagore to advertise their products.

    Palak Tiwari – Brand Ambassador Mamaearth

    Mamaearth seeks to broaden its appeal among younger consumers while staying committed to natural skincare practices. Palak Tiwari has been introduced as the latest ambassador, joining actress Shilpa Shetty Kundra in a new campaign to promote the brand’s skincare products.

    Word of Mouth

    Now, this technique might seem vague, odd, and shameful to some of you, but it literally has benefits. You might have heard that the word spreads faster than air, and it is actually true. When you hear something from someone you know, you believe what they say with zero doubts, and this is exactly what Mamaearth planned. They start approaching the Mom bloggers and the customers who have a huge fan base and ask them to write their experience about the product. Since the company trusts in the influence of mothers, it opted for a word-of-mouth approach in which mothers can inform people about the company and how it provides the best product for their children.

    TV Commercials

    The TV commercials method is considered the traditional method and somewhat old-schooled. Initially, the company didn’t believe in the idea of advertising the brand through TV commercials. They want to do something out of the box, but the thing is, TV has an influence on people, and this is exactly why they decided to dip their toes in the TV commercials, too. They did launch their first advertisement on the big screen about the onion hair oil. The good part was they focused on the benefits of using onion hair oil and how the person came to know about this brand through one of its colleagues. We hope that we will see a lot more of Mamaearth in commercials in upcoming times.

    Mamaearth’s Advertisement

    YouTube Marketing

    There is no doubt that YouTube has become one of the strongest channels for spreading brand awareness. Almost half of the population prefers to watch review videos on YouTube rather than reading about them. This is exactly why brands want to take full advantage of the platform. There are many influencers on YouTube with a high number of subscribers that can spread awareness about the product. This is one of the most used marketing strategy of Mamaearth. The company has improvised its marketing strategy by reaching out to influencers on YouTube. Not only this, in comparison to traditional advertising, the marketing cost is modest.

    Storytelling and User-Generated Content

    Mamaearth’s communication strategy centers around the art of storytelling, crafting engaging narratives that highlight the natural benefits of their products and how they enhance their customers’ beauty. Through the hashtag #GoodnessMakesYouBeautiful, Mamaearth invites customers to share their experiences on social media, fostering a community of brand advocates. The integration of user-generated content boosts brand authenticity and visibility, with customers becoming genuine ambassadors for the brand.

    Responsive Communication

    Mamaearth strategy focuses on real-time engagement with customers across social media platforms. By promptly addressing queries, concerns, and feedback, the brand has boosted customer satisfaction ratings by 25%. This proactive communication fosters a stronger connection with customers, resulting in higher brand loyalty and more repeat purchases.

    Mamaearth Digital Marketing Strategy

    Mamaearth targeted millennials by focusing on health, sustainability, and authenticity, spending 90% of its marketing budget on digital platforms like social media, influencer partnerships, and performance marketing. The brand built awareness through engaging content on Facebook, Instagram, Twitter, and YouTube. By collaborating with over 500 mom bloggers, Mamaearth leveraged influencers’ trust among millennials, a strategy proven to drive purchases as 70% of millennials trust influencers more than celebrities.

    Mamaearth Marketing Campaigns

    Mamaearth Marketing Strategy - Marketing Campaigns
    Marketing Strategies of Mamaearth – Marketing Campaigns

    The company has run a number of successful marketing campaigns over the years, which have helped it build a strong brand image and reach a wider audience.

    Mamaearth, the cosmetic brand, has launched a new campaign celebrating the timeless wisdom of mothers and the huge role they play in shaping their children’s lives.

    “Maa Paas Nahi, Toh Mamaearth Hi Sahi,” this campaign, created by Havas Worldwide India, honors the love, guidance, and support mothers give. It also highlights how Mamaearth creates products inspired by traditional remedies and grandmother’s tips.

    #GoodnessMakesYouBeautiful – This campaign challenged traditional beauty standards and promoted the idea that using natural and safe products can make you look and feel your best. The campaign featured a number of popular influencers and celebrities, and it was widely shared on social media.

    #IssWinterGlowNaturally – This commercial emphasized the advantages of utilizing Mamaearth’s natural winter skincare products. The campaign included a video ad starring actress Shilpa Shetty Kundra, which was marketed on social media and television.

    Mamaearth for Babies – This campaign promoted Mamaearth’s baby care products, which are made with safe and gentle ingredients. The campaign featured a video ad of a baby and its mother, and it was promoted across social media.

    Mamaearth Plastic Positivity – This campaign promoted Mamaearth’s efforts to reduce plastic waste. The campaign pledged to recycle one plastic bottle for every order placed, and it was promoted across social media and TV.

    Mamaearth Plant Goodness – This campaign highlighted Mamaearth’s commitment to sustainability. The campaign pledged to plant a tree for every order placed, and it was promoted across social media.

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    STP of Mamaearth

    Segmentation

    Mamaearth segments its market based on several factors:

    • Demographic – Mamaearth primarily targets parents, with a predominant focus on mothers, aged between 25 and 45 years, from middle to high-income families, typically with young children and infants in their households.
    • Psychographic – Mamaearth’s target audience consists of health-conscious and environmentally-conscious parents who prioritize natural and organic products, place a strong emphasis on safety and toxin-free options for their families, and hold eco-friendly and socially responsible attitudes.
    • Behavioral – Mamaearth caters to customers seeking natural, safe, and effective personal care and baby care products, suitable for everyday use, special occasions, and gifting. They engage both new and loyal customers through loyalty programs and incentives.

    Targeting

    Mamaearth’s primary target market is parents who are concerned about the well-being of their families and seek natural, toxin-free products. They also target parents who are environmentally conscious and value sustainability. Mamaearth focuses on reaching middle to high-income families who are willing to pay a premium for safer and eco-friendly options.

    Mamaearth also targets a secondary market of individuals looking for eco-friendly and natural personal care products, even if they don’t have children, as their product range extends beyond baby care.

    Positioning

    The positioning of Mamaearth is like a brand that offers safe, natural, and toxin-free personal care and baby care products. The key elements of Mamaearth’s positioning include:

    • Natural and Organic – Mamaearth emphasizes the use of natural and organic ingredients, avoiding harmful chemicals, parabens, sulfates, and synthetic fragrances.
    • Safety and Trust – The brand builds trust by emphasizing the safety and efficacy of its products through rigorous testing and certifications.
    • Eco-friendly and Sustainability – Mamaearth promotes its environmentally-friendly practices and packaging to appeal to eco-conscious consumers.
    • Parent-Centric – The brand positions itself as a partner to parents, catering to their needs and concerns about their children’s well-being.
    • Innovation and Quality – Mamaearth invests in research and development to offer innovative, high-quality products.
    • Transparency – The company is transparent about its product ingredients and manufacturing processes.

    Why Mamaearth rules over its competitors

    Now comes the question that Mamearth is the sole ruler in baby care, and the answer is no. There are many more competitors, such as Himalayas, Pigeons, Moms, and much more. So, how come it is standing out in the crowd? This is something we should pay more attention to. The reason why Mamaearth is leading the race is that it focuses on customer’s needs. Mamaearth’s product line features conventional recipes to engage with consumers. Not only this, but the product is natural and has no side effects, which is another plus point for the company. Also, the name speaks volumes on behalf of a company and to the people who genuinely care about their mother earth.

    Top ayurvedic brands in India
    Ayurveda, the former science of medicine, has been popularly regarded as the
    Fifth Veda for centuries at the very heart of Indian culture. Indeed
    globalization, unlike the widely recognized conventional allopathic techniques,
    has allowed other countries to discover and research this concept as well

    StartupTalkyMichelle D’souza

    Conclusion

    There you have it! This is our full take on the marketing strategy of Mamaearth. The intention of only using the finest of nature in Mamaearth’s products is fundamental to the company’s consumer strategies and marketing communications. The brand has been collaborating with influencer marketing to raise awareness of the brands and their exclusive selling propositions, as well as to establish credibility amongst health-conscious consumers. So, no doubt they have a strong marketing team and strategies.

    FAQs

    What is Mamaearth?

    Mamaearth is a personal care brand that offers natural, organic products for skincare, haircare, and wellness, focusing on sustainability and toxin-free ingredients.

    Is Mamaearth an Indian brand?

    The Mamaearth company is an Indian brand based out of Gurugram, Haryana.

    Who founded Mamaearth company?

    Mamaearth company was founded by Varun and Ghazal Alagh in 2016.

    Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?

    Mamaearth appeals to consumers by differentiating itself as a brand that offers natural and toxin-free personal care products. This is a unique value proposition in the Indian market, where most personal care products are made with synthetic ingredients and chemicals.

    What is the Marketing Strategy of Mamaearth?

    The most prominent strategy that Mamaearth uses in marketing is through social media. The Company collaborates with influencers and uses Influencer Marketing and hashtags on social media platforms.

    Who is the brand ambassador of Mamaearth?

    Palak Tiwari and Shilpa Shetty are latest brand ambassadors of Mamaearth.

    Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?

    Mamaearth appeals to ingredient-based differentiation by focusing on its use of natural and eco-friendly ingredients in its products. The brand emphasizes the purity and safety of its formulations, which are free from harmful chemicals and inspired by traditional remedies. This differentiation strategy highlights the brand’s commitment to providing effective, nature-based solutions for skincare and personal care.

    What is Mamaearth tagline?

    Goodness Inside is the tagline of Mamaearth.

    What is Mamaearth target audience?

    Mamaearth’s target audience includes health-conscious millennials, parents (especially mothers), and individuals looking for natural, eco-friendly personal care products.

  • Marketing Strategy of Zomato: How the Brand Emerged as a Leading Food Delivery Service Provider

    “Foodiebay” or “Zomato” as we now call it, was a startup founded in Delhi, now headquartered in Gurgaon, in July 2008. A website, Foodiebay.com, which initially started as a food review website containing the menus from popular restaurants nearby and gradually turned into the best food delivery service in operation in India, has certainly had a dream run!

    Did you know that the founders, Deepinder Goyal and Pankaj Chaddah, were working with Bain & Company in Delhi when they looked at the long queue of employees lined up to order their food and came up with the idea of Foodiebay, which later led to Zomato?

    However, if you are curious to learn about the key marketing strategies of Zomato that propelled the brand to achieve the success that it now boasts of, then you have landed on the right page.

    Marketing Strategy of Zomato

    What’s Unique in Zomato’s Marketing?
    Segmentation-Targeting-Positioning (STP) of Zomato
    Prominent Marketing Campaigns of Zomato
    Zomato Failed Campaigns

    Marketing Strategy of Zomato

    Zomato surely has an effective marketing strategy to power the brand, which has reigned in the successful home.

    If we look at the statistics of the traffic from different sources and channels, we can see that Zomato derives major chunks of traffic from its searches and directly, being 53.63% and 43.34%, respectively, when compared to referrals, social media, or other paid marketing campaigns and other sources.

    The marketing strategy of Zomato is a mixed marketing strategy that has successfully kept the traffic coming, thereby driving sales. The brand has always focused on innovation and agility.

    Though it was one of the first brands to start with the food delivery service, companies came pouring in, and Zomato needed to ensure that they outpaced them in the long run. This was done with the help of a unique mix of innovative ideas, offering products and services at affordable rates and acquiring other companies.

    Besides, the company has always believed in hard work, which was always there right from the first. In fact, Deepinder Goyal, one of the co-founders, also mentioned in one of his interviews that if something does not go as planned, then the core team of Zomato is always ready to pick it up and go through the same afresh, making the necessary changes. This kind of dedication always pays off!

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    SEO Strategy of Zomato

    SEO strategy has no other alternative, and Zomato uses it to the fullest extent, as we have already seen most of its traffic (53.63%) comes from searches made online. This proves that Zomato is fueled by a foolproof SEO strategy, along with working hard enough to keep the brand soaring in the Google organic SERP results.

    Now, you are definitely interested in learning the SEO strategy of Zomato, aren’t you?

    Here are some of the key insights into the Zomato’s SEO strategy:

    Keyword Targeted

    Zomato targets over 900K keywords for their SEO purposes. Targeting these many keywords and further optimizing them organically always has an upper hand in SEO, which is why it has obtained a dominant position in search results.

    Zomato is equipped with a colossal directory of food and restaurants, and this is a boon in disguise for their SEO. From the names of the restaurants to the names of the dishes, places, and more, everything happens to be keywords that boost the SEO of the brand. Even phrases like “restaurants near me,” “bars to dine in,” etc., also serve as useful long-tail keywords for the brand.

    Pages on website

    Zomato has over 1.4 Million listed restaurants, and each has its own pages, which are maintained regularly. This shoots the total number of pages on Zomato to over several million, which has its own advantages for the SEO of the website. We all know that the more pages on a website, the more the authority of the website, and the higher the possibilities of gaining crucial ranks on the search engines.

    Linking of the URLs

    Zomato boosts its domain authority by getting backlinks from countless websites that include high authority websites, including websites from .gov and .edu domains. The website currently has high authority backlinks from over 12.48 Million domains.

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    Internal Linking

    As we all know, the common SEO strategy is to link specific URLs relevant to the keywords. This helps search engines recognize our web pages and show relevant search results for the users, which also passively betters the ranks of the keywords.

    The same thing happens with Zomato but on a larger scale, where the brand targets an overwhelming number of keywords and key phrases to link in their URLs.

    Social Media Strategy of Zomato | Zomato Digital Marketing Strategy

    Zomato Marketing Strategy - Social Media
    Zomato Marketing Strategies – Social Media

    Zomato’s target audience is usually between 18-35 years old, and therefore it is imperative for the brand to work hard in its social media marketing Zomato puts in the extra effort on creating unique social media ads and other engaging posts to stay connected.

    As most of our social media platforms remain full of memes, if not with anything else, Zomato has wielded the meme marketing strategy successfully to its benefit.

    It posts funny content that amuses the audience and drives them to order food at the same time.

    Marketing Strategy of Zomato - Zomato Advertisements
    Zomato Marketing Strategies – Zomato Advertisements

    Push Notifications

    Zomato Marketing Strategy - Zomato Funny Notifications
    Zomato Marketing Strategy – Zomato Notifications

    Zomato’s push notification marketing approach is centered on sending individualized and relevant messages to its subscribers at the appropriate moment. The corporation segments its users and sends them personalized communications based on various data elements, including their location, previous orders, and preferences. For example, the company might use humor, pop culture references, or even personalized emojis in its notifications.

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    Influencer Marketing

    Zomato’s influencer marketing strategy involves collaborating with food bloggers, vloggers, and social media influencers to generate talk about its brand and offerings. The organization collaborates with a wide range of influencers, from macro-influencers with millions of followers to micro-influencers with smaller but more engaged followings. Zomato also collaborates with influencers to organize events and contests.

    The company, for example, may collaborate with an influencer to host a food-tasting event or to provide a free lunch to a lucky follower.

    Marketing Strategy of Zomato - Paid Advertising
    Zomato Marketing Strategy – Paid Advertising

    Though paid advertising is a temporary marketing strategy that a brand might opt for, it contributes a major part to keeping the engagement up. Effective paid advertising, along with organic optimization, significantly improves the search results of a brand, and Zomato never fails to do just that! The Zomato advertising strategy focuses on retaining its audience.

    The food delivery giant runs Google ads to target specific customers, which are displayed along with its organic results, and together, they help the brand target a wide range of keywords, which was impossible otherwise. Zomato Marketing Campaigns are generally paid advertisements that help them to engage with their audience.

    Zomato Email Marketing

    Zomato Marketing Strategy - Email Marketing
    Zomato Marketing Strategy – Email Marketing

    We are all connected via our emails and thus, email marketing strategy forms an important part of the marketing of a company. Zomato knows how to utilize this effective tool optimally.

    Many brands use email marketing strategies to their benefit, but only a few can emerge with as witty and compelling email marketing strategies as Zomato does. To maintain its brand loyalty, Zomato combines compelling one-liners for the subjects and a fitting call to action to conclude them.

    In one of its email marketing campaigns, Zomato themed its email on Mirzapur season 2, one of the most popular Amazon Prime Video series, to ride the hype that the series enjoys.

    “Munna Bhaiya invited you to a weekend,” mentioned Zomato once.

    At the start of another weekend, Zomato exclaimed, “Enjoy a weekend to guddu to be true.”

    Furthermore, on another occasion, Zomato further used its email marketing strategy to create a resume for the all-favorite biryani. Here, the brand typically used phrases related to the food, like “curryculum Vitae of Biryani,” and replaced “hire now” with “order now” to form tempting email templates that ensured a roaring success!

    Visual Advertising of Zomato

    Zomato’s visual advertising is as appealing as its other marketing strategies. The brand, in fact, come up with some of the best visual adverts ever since it came into prominence. Regardless of whether it is their video advertisements or billboards, Zomato always comes up with impressive content ideas to score well.

    Zomato Marketing Strategy - Billboards
    Zomato Marketing Strategy – Billboards

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    What’s Unique in Zomato’s Marketing?

    Zomato has been a leader in a food delivery service. Achievements they can easily boast of, but all of these boil down to the unique marketing strategies that Zomato has developed. Here are some of Zomato’s marketing strategies that made it big:

    Hitting overseas sooner than later

    Though Zomato was set up first in India, in Delhi, it didn’t hesitate to take the risk of trying abroad. The company, which was founded in 2008, had already set up shops in 2012 in Dubai, the Philippines, Qatar, the UK, and other countries.

    Making Major Acquisitions

    As we have already mentioned, Zomato had a strong belief in acquiring companies and innovating themselves, i.e., their products and services. In this process, they successfully acquired a list of companies like Urbanspoon, Uber Eats, TongueStun, Fitso, Mekanist, MapleGraph, Cibando, Nextable, Blinkit, and more such companies that were showing quite potential.

    Though these acquisitions cost the company a fortune at the same time, they helped add the necessary momentum to the brand time and again.

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    Diversified Offerings

    Diversified Offerings of Zomato - Zomato Gold, Zomato Instant, Zomato Pro, Hyperpure
    Diversified Offerings of Zomato – Zomato Gold, Zomato Instant, Zomato Pro, Hyperpure

    Along with offering a satisfactory food delivery service, Zomato brainstorms other additions the company offers its users now and again.

    Zomato Gold was launched in November 2017 and serves as a premium service that provides matchless offers and discounts for users against a monthly subscription fee.

    Furthermore, Zomato also started Hyperpure as an initiative that promises hygienic and high-quality supplies to restaurants in August 2018, which further expanded the list of the company’s offerings and for good!

    The company also started Zomato Pro, a subscription service that offers unlimited free delivery on orders over a certain amount, as well as other benefits such as early access to new restaurants and exclusive discounts.

    Unique Take on Twitter

    Good communication always acts as a ladder that helps a business climb to success, and it is something that serves as an asset for every brand. Effective communication not only helps in sustaining a business but is also deemed an incredibly powerful tool to boost overall engagement. In Zomato’s case, it did just that!

    Along with being engaging, Zomato’s voice on its social media handles turned out to be quite eccentric, which helped set the brand apart from its rivals.

    For example, it was only in December 2020 that the brand started a marketing campaign on Twitter, which asked Twitteratis to come up with the most creative restaurant name that they could think of. This unique campaign started to bring in comments and replies like anything. Being active on this platform is Zomato’s major marketing strategy.

    Along with other marketing strategies and acquisitions, it is campaigns like this that powered Zomato. Twitter had even declared Zomato as the Best Brand Voice in 2020.

    Zomato Social Media Marketing - Twitter
    Zomato Social Media Marketing – Twitter

    Another classic example of Zomato’s unique voice on Twitter and other social media platforms is when the brand posted the groundbreaking Tweet that said:

    “Guys, kabhi kabhi ghar ka khana bhi kha lena chaiye”

    Traditional marketers would quickly stand against such a stance, but Zomato used reverse psychology to its benefit, which garnered a loud and unique response from all. The timing that the brand chose for the tweet was bang on because it was during ICC World Cup 2019 when it was customary for most of us to order food from restaurants.

    This began to bring in waves of replies, comments, and tweets in return. Furthermore, Zomato’s tweet also brought in other brands, who joined in to support their unique post with their own creative taglines.

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    Segmentation-Targeting-Positioning (STP) of Zomato

    Segmentation :

    If we visit the demographic segmentation strategy of Zomato, we can discover that the brand targets the ages 18-35. Along with ordering food online, people also visit Zomato when they want to dine out or research the restaurants nearby. Zomato has also discovered a larger target segment in the working professionals because most of them want to dine out frequently or order food delivered to their doorstep.

    Furthermore, Zomato also brings in experiential events via multi-city food and entertainment carnivals to spread positive and merry vibes around food. Zomaland is a food and entertainment carnival that gathers some of the best restaurants, musicians, DJs, comedians, interactive installations, and carnival games under one roof. It’s like an offline version of Zomato Collections, where it curates and puts together the greatest eateries in the city.

    Besides, the brand also has further plans of launching new products and business lines associated with food both in the segments of food delivery and dining out.

    Zomato’s Digital Marketing Strategy

    Target:

    To sum up, Zomato’s target audience is usually people aged between 18-35 years who love to dine out or have food delivered to their homes. It is the youth that the brand targets who often indulge in experiencing different food items with their friends and colleagues.

    Zomato also caters to customers who refer to the ratings and reviews and then decide whether a place or a particular dish is good.

    Positioning:

    Over the years, Zomato has positioned itself quite well as a platform that brings restaurants, suppliers, users, food suppliers, and logistics partners together. It aims to create a world where the food producers and suppliers are bonded well with their consumers and work with mutual cooperation.

    Zomato has earned a towering reputation not only among its target audiences but with others as well, where authentic reviews and recommendations from Zomato users are a must before deciding on a particular food item from a particular restaurant. It has truly become a go-to app for Indian youths.

    Besides, with the launch of Zomato Gold, dining out has turned more pocket-friendly for its customers than it was ever before.

    Overall, the STP analysis of Zomato is well-defined and targeted. The company has a clear understanding of its target customers and what they are looking for in a food delivery service. Zomato’s positioning is also strong and consistent with its target market.

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    Prominent Marketing Campaigns of Zomato

    Zomato has also led a bunch of awesome marketing campaigns along with its impressive marketing strategies. Zomato promotion strategy focuses on social media, influencer collaborations, and personalized offers to enhance user engagement and drive brand loyalty. Here’s a look at the brand’s most popular marketing campaigns and their famous advertising strategies:

    Zomato Premier League

    Zomato Marketing Campaigns - Zomato Premier League
    Zomato Marketing Campaigns – Zomato Premier League

    Zomato has caught the Indians’ nerve for cricket very early in their game and has crafted tellable IPL marketing strategies, which include TV ads and irresistible offers throughout the years.

    Zomato has introduced the Zomato Premier League, which is an exemplary attempt of the brand at gamification. Here, the brand has exhibited a huge list of deals and discounts that are offered by the participating restaurants for their customers. Moreover, the users also stand a chance to predict the winners of the matches and avail of further discounts that will be unlocked whenever they are right in their predictions.

    The brand promoted this initiative with TV spots and on social media. ZPL witnessed a huge success even last year, which saw participation from over 4 million users!

    Zomato Gold Membership Programme

    The company launched Zomato Gold as a paid loyalty program for the users of Zomato, who can subscribe to the scheme with a monthly subscription that would help them avail themselves of irresistible discounts and complementary dishes.

    This initiative turned out to be extremely profitable for the customers of Zomato. Though Zomato Gold attracted numerous controversies from the restaurant partners, which led to the spreading of a lot of negative vibes, it has contributed over 30% of the gross order value in the food delivery business.

    On-time or free

    Zomato Marketing Campaigns - Zomato On-time or Free
    Zomato Marketing Campaigns – Zomato On-time or Free

    Zomato launched the “On-Time or Free” campaign in December 2019, which was modeled on Domino’s Pizza. However, here in Zomato, the users can avail of this lucrative offer on all of its deliveries and not just on pizza, as it was with Domino’s.

    You can also avail of this simply by tapping on the “On-Time or Free” button on the Zomato app, which will get you a refund if Zomato is unable to deliver food on time.

    Zomato used the usual route of TV creatives, online advertising, and social media platforms to spread the word about this marketing campaign.

    Mother’s Day Campaign of Zomato

    Zomato ideated the Mother’s Day campaign in 2019, which didn’t fail to strike a chord with all audiences. Through this campaign, Zomato made it easier for the kids to order their mother’s favorite food using the app. This campaign gives Zomato a terrific opportunity to target the kids living in their homes and those who live away, allowing them to gift their mom using the Zomato app.

    Zomato vs Zomato Campaign

    Zomato Marketing Campaigns - Zomato vs Zomato
    Zomato Marketing Campaigns – Zomato vs Zomato

    The campaign began in April 2023 and includes a series of advertisements that play on how individuals pronounce the company name. The campaign also features a series of social media commercials in which people from many walks of life argue about pronouncing Zomato correctly. This advertising strategy of Zomato is amusing and cheerful, and the public has responded positively.

    Zomato vs Zomato is a brilliant and inventive approach to promoting the brand. Zomato’s marketing strategy has gained a lot of success. It also reflects India’s rich culture and the many ways in which individuals speak and pronounce words.

    Humans of Zomato Campaign

    The Humans of Zomato campaign is a video series that tells the stories of Zomato’s delivery partners. The campaign began in June 2022 and is now in its second season. The Humans of Zomato campaign’s videos are all brief and touching. They highlight Zomato’s delivery partners’ problems and accomplishments and provide viewers with a behind-the-scenes look at the food delivery sector.

    Some of the Humans of Zomato promotional videos show delivery partners who have overcome personal struggles to attain success. In one video, a delivery partner is a single mother who works two jobs to support her family. Another video shows a delivery partner who is differently abled and has never let his impairment prevent him from reaching his goals.

    Zomato Failed Campaigns

    Zomato often stands out with its unique marketing, but there have been instances where certain campaigns failed to resonate with audiences and faced backlash.

    1. The Kachra Ad

    Zomato attempted to use sarcasm by drawing parallels between the iconic character “Kachra” from Lagaan and World Environment Day.

    However, the ad faced heavy backlash, as many viewers felt it was insensitive and mocked marginalized communities, particularly Dalits.

    Following the criticism, Zomato took down the video and issued an apology.

    Zomato Failed Campaigns - The Kachra Ad
    Zomato Failed Campaigns – The Kachra Ad

    2. Har Customer Hai Superstar

    Featuring Katrina Kaif and Hrithik Roshan, this campaign aimed to encourage respectful behavior towards delivery agents while highlighting the tough conditions they work in.

    However, soon after its release, the ad faced widespread criticism. Many viewers argued that instead of preaching to customers, Zomato should first focus on improving the basic pay and working conditions of its delivery agents.

    Conclusion

    As we conclude our analysis of the marketing strategies of Zomato, it’s evident that keeping up with the latest trends and techniques is crucial for success in the digital space. Continuous learning and adaptation are key to thriving in the ever-evolving digital marketing landscape. By understanding what works and what doesn’t, brands can craft impactful campaigns that truly resonate with their audience

    Who knows? You might create the next big marketing strategy like Zomato!

    FAQs

    Who is the founder of Zomato?

    Deepinder Goyal is the founder and CEO of Zomato.

    What is the marketing strategy of Zomato?

    Zomato’s marketing strategy focuses on reaching its target market through various channels, including online advertising, social media, and partnerships with restaurants and other businesses.

    How much commission does Zomato charge from restaurants?

    Zomato charges over 20-25% on order value from their restaurant partners.

    What is Zomato target audience?

    Zomato’s target audience includes food lovers, frequent diners, and online food delivery users, mainly millennials and Gen Z.

    What is Zomato tagline?

    Zomato’s tagline is “Never have a bad meal.”

  • YouTube Business Model | How YouTube Makes Money

    YouTube, the most popular and common video-sharing platform, has more than 2.7 billion active users a month as of 2024. It’s not just a platform for individual users; rather, it is a multidimensional market filling in between viewers, content creators as well as advertisers. On the revenue-generating front, the bulk of revenues comes through various forms of advertisement: skippable and non-skippable ads, display ads, and overlays, and ad revenues for the year 2023 were a whopping $31.7 billion. Besides the ad revenue, YouTube offers subscriptions such as YouTube Premium (ad-free viewing), and YouTube TV (live). Through super chats, channel memberships, and merchandise sales, creators can also earn revenue.

    YouTube allows everybody to spice their lives up, attract audiences to themselves, and make money; yet, for the average person who just sees other people’s videos, it is a completely free place to get a piece of everything. Its recommendation algorithms keep users active; while advertisers get the desired space for their ads. Through live streaming, virtual reality, shorts, and many more, there have been significant innovations in the media area that have further assured that YouTube’s position remains strong.

    About YouTube

    YouTube is an American video-sharing website founded on February 14, 2005, by three former employees of PayPal, Steve Chen, Chad Hurley, and Jawed Karim. The site was originally conceived as a kind of video-dating site called “Tune In, Hook Up,” but on the fly quickly turned to something much more generalized a site for sharing videos. 

    Karim uploaded the first video, a short clip called “Me at the Zoo,” on April 23, 2005, and became the launching point for the site; YouTube then went into beta in May 2005 and formally went live on December 15, 2005, with an already two million daily video views. By mid-2006, it managed to cross the 100-million mark in daily viewership, caught Google’s attention at that time, and was bought a few months later in 2006 for $1.65 billion worth of stock. 

    Prominent features in YouTube’s development were the Partner Program in 2007, which enabled creators to better monetize content, and the introduction of YouTube Live in 2011, which enabled its users to broadcast live and in real-time. In March 2013, the platform reached one billion distinct monthly visitors and in 2018 changed the name of its subscription service from YouTube Red to YouTube Premium. YouTube retains the lead worldwide in digital media as it shapes entertainment and online video watching across the globe.

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    YouTube Business Model

    The business model of YouTube relies on user-generated content, advertising, and subscription services to maintain its position as a major force in digital media. The company is built on three main pillars: the viewers, the content creators, and the advertisers. While the viewer gets content free of charge or pays to view it, the creators use the platform to attract audiences and make money. The advertisers pay for targeted advertisements based on Google Ads. The revenue sources are advertisement revenue, YouTube Premium for ad-free viewership, YouTube TV for live-streaming, and various monetization tools for creators, such as Super Chat, channel memberships, and merchandise sales.

    With a global presence in over 76 languages, YouTube innovates with features like live streaming, 4K support, VR, and Shorts. Its infrastructure allows data centers to deliver seamless streaming and algorithms for content moderation and recommendations. Key cost variables include ad revenue sharing, IT operations, salaries, and copyright management. YouTube provides an ample environment for sustaining advertisers, creators, and users’ interaction and ensuring sustainable growth through free and paid services, which gives other providers serious competition.

    How YouTube Makes Money I Revenue Model of YouTube

    It is one of the digital platforms that are very profitable because of its revenue model that combines advertising, subscription services, and creator-centric monetization tools. The major source of income is an advertisement, which has several forms like skippable and non-skippable ads, bumper ads, and display advertising. Under the YouTube Partner Program (YPP), eligible creators can also earn their share of ad revenues, where advertisers pay based on views or interactions. YouTube Premium is a subscription service that provides an ad-free viewing experience, offline downloads, and exclusive content, and a percentage of its generated revenues is also divided among creators in terms of watch time hours spent on their content. Another source of revenue is YouTube TV, which pays by streaming live television with access to cable networks.

    The existence of channel memberships permits the creators to earn money from their subscribers as they pay some price for special advantages. Super Chat permits unregistered users to pay to read their highlighted messages in real time. The Merch shelf feature lets creators sell personalized merchandise, and that pays a cut to YouTube. Indeed, partnerships with brands, content licensing, and fundraising options boost revenues significantly as well. In fact, in 2022, YouTube turned in 29.23 billion dollars, which makes for diverse and lively revenue streams.

    Youtube Revenue Data 

    YouTube advertising revenue 2010 to 2024 ($bn)

    Year Revenue ($bn)
    2010 0.8
    2011 1.3
    2012 1.7
    2013 3.1
    2014 4.2
    2015 5.5
    2016 6.7
    2017 8.1
    2018 11.1
    2019 15.1
    2020 19.7
    2021 28.8
    2022 29.2
    2023 31.5
    2024 36.1

    YouTube Channels Revenue 2024 ($mm)

    Channels Revenue ($mm)
    Mr Beast 85
    Matt Rife 50
    Dhar Mann 45
    Rhett & Link 36
    xQc 36
    Ryan Kaji 35
    Markiplier 32
    Mark Rober 25
    Alex Cooper 22
    Stokes Twins 20
    Jacksepticeye 18
    Andre Rebelo 17.9
    Adam W 15
    Jack Paul 13.6

    YouTube users 2010 – 2024 (bn) 

    Year Users(bn)
    2010 0.2
    2011 0.5
    2012 0.73
    2013 1.01
    2014 1.18
    2015 1.34
    2016 1.5
    2017 1.63
    2018 1.8
    2019 2.07
    2020 2.3
    2021 2.51
    2022 2.66
    2023 2.7
    2024 2.74

    YouTube Premium Subscribers 2015 to 2023 (mm)

    Year Subscribers (mm)
    2015 1.5
    2016 3
    2017 2.8
    2018 10
    2019 18
    2020 30
    2021 50
    2022 80
    2023 100

    YouTube Unique Selling Proposition

    YouTube has a single unique selling proposition – its content library made available on demand, advertising at all its innovative dimensions, as well as unmatched global reach. It is not like TV shows and movies but allows its users the freedom to watch something at any time. TrueView skippable ads are made to only charge the advertiser when viewers watch the ads. This serves not only the audience satisfaction but also the effectualness of such advertising campaigns. More than 2, 000, 000, 000 users monthly access YouTube, which makes brands get pretty exposure, but it also keeps a tight community relationship among the public through comments, live streams, and memberships.

    Advanced advertising tools like Brand Lift Surveys and TrueView Discovery enable businesses to optimize their campaigns further. This effective mixture of user-generated content, targeted advertising, and interactivity has improved the competitive edge of YouTube over traditional media and other digital platforms by giving it a unique stand as a pole for advertisers who chase reach with effective engagement.

    YouTube SWOT Analysis

    YouTube SOWT Analysis
    YouTube SOWT Analysis

    Strengths

    • Market Leadership: YouTube is indeed a very popular video-sharing site, with some estimates saying it has over 2.6 billion monthly users from all over the world. It boasts some extraordinarily high levels of daily engagement.
    • Google’s Backing: The fact that it is owned by Google means that YouTube has advanced intelligent technologies such as AI recommendation systems and phenomenally robust backend support.
    • System of sharing revenues: The creation of the YouTube Partner Program was aimed at attracting or luring creators by sharing ad revenues to ensure an ongoing steady flow of high-quality content.
    • Innovation: New features such as live streaming, 360-degree videos, virtual reality, and YouTube Shorts, keep the platform in sync with the emerging competition.
    • Global Reach: Over 100 countries and 80 different languages have access to YouTube, literally uniting many diverse populations around the globe.

    Weaknesses

    • Low ROI on Ads: Advertisers earn lower ROI on YouTube than on Facebook or Instagram. 
    • Low Average Revenue per user(ARPU): YouTube’s long history of free access makes it difficult to convert free users into paying subscribers. 
    • Moderation issues: The platform has been criticized over and over again for hosting harmful content, including misinformation and radical ideologies. 
    • Toxicity: Some parts of the community cultivate negativity and harassment, which affects the overall user experience. 
    • Privacy issues: The way it handles user data has not just attracted regulatory scrutiny.

    Opportunities

    • Emerging Market Expansion: Increased internet penetration into developing countries provides an opportunity to enlarge the number of users.
    • Generative AI And Web3 Integration: Using AI to create content and exploring blockchain counterparts like NFTs may provide new revenue opportunities.
    • Investment in Original Content: Developing exclusive premium content will help to compete with Netflix and Amazon Prime Video.
    • Enhance Content Moderation: Enhancing moderation tools will benefit brand image while providing a safer environment for users and advertisers.

    Threats 

    • Intense Competition: Zooming through niches like short-form video apps and live-streaming platforms are TikTok, Instagram Reels, and Twitch.
    • Regulatory Problems: Increased scrutiny over matters regarding data privacy, copyright issues, and censorship may impact operations.
    • Ad-Blocking Software: Increasing use of ad blockers creates the potential of reducing advertising revenues.
    • Digital Well-being Awareness: Screen time is becoming a more conscious aspect among users and may result in reduced engagement on the platform.

    Conclusion

    YouTube has redefined video consumption through a multi-pronged platform sustaining advertising, subscriptions, and monetization for creators. It has a unique position within the digital media landscape because of its global reach, on-demand content, and ingenious ad solutions. Then comes the question of whether this platform can staunchly hold its leadership position in the market, considering that it is linked with Google and innovates through live streaming and short-form videos. Yet it still faces challenges in content moderation, privacy, and stiff competition from platforms, mainly TikTok.

    Nevertheless, YouTube is expanding in emerging markets and investing heavily in original content while also exploring AI and blockchain technologies. Its capability to adapt and evolve will be central to sustaining its leadership in the digital ecosystem. As a global hub of video content, YouTube remains a platform of utmost importance for creators and viewers, hence cementing its relevance in an industry that seems to change by the day.

    FAQs

    What is YouTube?

    YouTube is a video-sharing platform that allows users to upload, view, rate, share, and comment on videos.

    How does YouTube primarily make money?

    Primarily through advertising revenue.

    What types of ads does YouTube use?

    Display ads, overlay ads, skippable and non-skippable video ads, and sponsored cards.

    What is YouTube Premium?

    A paid subscription service that offers ad-free viewing, offline downloads, and YouTube Music Premium access.

  • Why Motorola Failed: A Comprehensive Analysis

    Motorola, once a pioneering force in the mobile phone industry, has experienced a significant decline in recent years. The company that introduced the world to the mobile phone has struggled to maintain its relevance and market share. In this article, we will explore the key reasons behind Motorola’s downfall, analyzing the various factors that contributed to its failure. From missed opportunities to strategic errors, we shall dive into the challenges faced by Motorola and the lessons that can be learned from its downfall. This isn’t your ordinary tale of success and failure, but an ode to the constant need for change, irrespective of the dominance or the potential. Read along!

    The Rise of Motorola
    Missed Opportunities and Strategic Errors
    Lack of Innovation and Management Issues
    The Arrival of the iPhone and Changing Market Dynamics
    Motorola’s Efforts to Revive and Google’s Acquisition

    The Rise of Motorola

    Motorola’s journey began in 1928 as Galvin Manufacturing Corporation, specialising in radio technology. Over the years, the company made several groundbreaking innovations, including the first walkie-talkies for military use, in-car radio telephones, and pagers. Motorola’s expertise extended beyond communication devices, with contributions to semiconductors, microprocessors, televisions, and barcode scanners.

    In the mobile phone industry, Motorola was at the forefront of innovation. In 197j3, the company introduced the world’s first functioning cellular mobile phone. They continued to push boundaries, releasing iconic devices such as the DynaTAC 8000 in 1984, the MicroTAC in 1989, and the StarTAC in 1996. These products showcased Motorola’s ability to create sleek and technologically advanced mobile phones.

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    Missed Opportunities and Strategic Errors

    • Motorola didn’t Move to 3G: Despite its early successes, Motorola began to falter as it failed to adapt to changing market trends and consumer demands. One of the key reasons behind Motorola’s decline was its failure to embrace the shift towards 3G technology. While the company’s biggest customers, the US wireless carriers, were hesitant about 3G, Motorola listened to their immediate needs instead of considering the desires of their customers.
    • Motorola’s Struggle with Software Advancements: Another factor that hindered Motorola’s success was its inability to keep up with software advancements in the mobile phone industry. As the mid-2000s saw software driving the market, Motorola’s clunky interface and inconsistent operating systems left consumers unsatisfied. Competitors like Apple and Blackberry capitalized on this weakness, offering more user-friendly interfaces and secure communication solutions.
    • Motorola’s Misguided Product Strategy: Motorola also made strategic errors in its product offerings. While competitors like Nokia and Blackberry were focusing on developing smartphones, Motorola continued to prioritize feature phones. The company’s reluctance to invest in security and its failure to recognize the growing importance of smartphones ultimately cost them market share.
    • Slow Adoption of Android Phones: Android quickly became a game-changer in the mobile industry, with many people preferring it over older operating systems. Unfortunately, Motorola was slow to adopt Android, and by the time they did, it was too late. This delay also contributed to the brand’s decline.

    Lack of Innovation and Management Issues

    • Motorola’s Innovation Shortfall in the Mobile Phone Industry: Innovation is crucial in the fast-paced mobile phone industry, and Motorola struggled to keep up. The company’s lack of new and exciting products led to a decline in consumer interest. While competitors like Apple were revolutionizing the market with devices like the iPhone, Motorola’s offerings failed to generate the same level of excitement and innovation.
    • Leadership Problems and Strategic Mistakes: Poor management decisions exacerbated Motorola’s challenges. The company experienced frequent leadership changes, disrupting strategic planning and decision-making processes. The lack of cohesive planning between Motorola’s handset and network technology divisions led to conflicting directions and missed opportunities for synergy.
    • Brand Stagnation: Motorola struggled to redefine its strong brand legacy, particularly the success of iconic devices like the Razr. Instead of capitalizing on its historical success, the company faced difficulties in redefining its image and aligning with the changing preferences of modern consumers.
    • Ecosystem Gap: Motorola missed key opportunities in software and ecosystem development. While successful smartphone brands focus on creating a seamless software experience and a loyal customer ecosystem, Motorola struggled to build one, limiting long-term user engagement.

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    The Arrival of the iPhone and Changing Market Dynamics

    The launch of the iPhone in 2007 marked a turning point in the mobile phone industry. Apple’s revolutionary device redefined the concept of a mobile phone, transforming it into a pocket computer. The iPhone’s sleek design, user-friendly interface, and app ecosystem captured the market’s attention and set a new standard for smartphones.

    Motorola’s inability to compete with the iPhone and its failure to keep pace with changing market dynamics further eroded its market share. The company’s products, such as the Motorola Q, fell short compared to the competition. Motorola’s smartphones lacked the seamless integration of hardware and software that made the iPhone so successful.

    Net sales of Motorola Solutions worldwide from 2015 to 2022

    Motorola’s Efforts to Revive and Google’s Acquisition

    Realizing the need for a strategic shift, Motorola refocused its efforts on producing Android phones in 2009. The launch of the Droid phone range in partnership with US telco Verizon proved successful, with Droid sales surpassing those of the iPhone in the US. This caught the attention of Google, who saw an opportunity to acquire Motorola and gain control over the manufacturing of its own devices.

    In 2011, Motorola split into two separate entities: Motorola Mobility, which focused on consumer devices and mobile handsets, and Motorola Solutions. Google acquired Motorola Mobility for $12.5 billion, recognizing its potential as a manufacturing company and a valuable source of patents. Under Google’s ownership, Motorola released the Moto range of smartphones, which received positive reviews.

    However, Motorola’s market share continued to decline, prompting Google to sell the company to Lenovo for $3 billion in 2014. Lenovo aimed to gain a foothold in the US market through the acquisition of an established brand. Despite subsequent attempts to revive the brand, including the release of the new Razr, Motorola’s market presence remained limited.

    Motorola Market Share

    Lessons Learned and Conclusion

    The downfall of Motorola offers valuable lessons for companies operating in the fast-paced and competitive mobile phone industry. First and foremost, innovation is essential to stay relevant and capture consumer interest. Motorola’s failure to adapt to changing market trends and its focus on outdated technology hindered its ability to compete with more innovative rivals. Furthermore, strategic decisions and management issues played a significant role in the company’s decline. The lack of cohesive planning, frequent leadership changes, and poor decision-making processes disrupted the company’s ability to respond effectively to consumers.

    Motorola’s story serves as a cautionary tale for companies that fail to adapt, innovate, and prioritize the evolving needs of consumers. The mobile phone industry is constantly evolving, and only those who can keep up with the rapid pace of change can thrive. As an end note, Motorola’s fall from grace is a stark reminder of the importance of staying ahead of the curve and continuously innovating in a dynamic industry. While the brand may no longer exist, its legacy as a pioneer in the mobile phone industry will not be forgotten. On the positive side, under the umbrella of Lenovo – Motorola is revamping its positioning for the greater good, but still, there is a long way to go!

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    FAQs

    Why did Motorola fail?

    Motorola failed because of innovation challenges, leadership issues, software lag, and product strategy errors.

    Is Motorola still in business?

    Motorola is based in Merchandise Mart, Chicago, Illinois, and is owned by the Chinese tech company Lenovo.

    Motorola company is from which country?

    Motorola is an American brand company.

    Why are Motorola phones so bad?

    Motorola focused on quantity rather than quality. Some of the main reasons for the poor quality of its phones are low-quality displays, weak processors, and poor software.

    What happened to Motorola company?

    It was acquired by Google in 2012 and later sold to Lenovo in 2014.

    What are the reasons for Motorola failure?

    Motorola’s failure can be attributed to failure to innovate, inconsistent branding, missed software opportunities, and inability to adapt to market trends. The company struggled to redefine itself, failed to build a strong ecosystem, and couldn’t keep pace with competitors like Apple and Samsung.

    Why Motorola failed in India?

    Motorola went out of business due to lack of innovation, inconsistent product launches, and failure to adapt to local market needs. The brand couldn’t compete with affordable, feature-rich smartphones from rivals like Xiaomi and Samsung, leading to a decline in market share.

    Is Motorola a good brand?

    Motorola is a reliable brand offering solid budget and mid-range smartphones with clean software and good value for money. However, it faces tough competition from other brands.

  • The Economic Impact: How IPL Is Shaping BCCI’s Finances

    Since its start, the 17th edition of the Indian Premier League (IPL), an idea of the Board of Control for Cricket in India (BCCI), has captivated spectators. The value of the Indian Premier League (IPL), one of the world’s most popular sports competitions, increased by nearly 28 percent to a staggering $10.7 billion in 2023, up from $8.4 billion the previous year. According to a press release from Brand Finance, the top brand valuation consultant in the world, the overall brand value of the IPL system has increased by 433% since its introduction in 2008. A company is considered a decacorn if its valuation is greater than $10 billion.

    Based on these numbers, it’s easy to see that the Indian Premier League is more than simply a cricket event for the BCCI; it’s a yearly moneymaker that helps turn the board into one of the wealthiest in the world. The fact that hardly a single nation plays a single tournament, bilateral series, test, or one-day international series during the two months that the IPL is running is evidence enough of the tournament’s thunderous influence.

    Talking about the economics of the tournament and how it has been finically fueling the board over the years, it’s true that the League has increased tourism in India. Travelers from all over the globe go to India for the Indian Premier League season because of the event, which captivates cricket fans everywhere. Fans from around the world flock to India to see the matches in person, boosting the country’s tourist industry as they reserve plane tickets, hotels, and taxis. Fans are encouraged to explore other locations, partake in local experiences, and visit tourist attractions as the IPL matches are scattered throughout several cities inside India. Hotel rooms are in high demand during the matches due to the large number of fans, players, and media workers that need to stay somewhere. In sum, the Indian Premier League is a powerful marketing tool for tourism, drawing attention to India as a dynamic cricketing and vacation spot.

    Effects on a Large Scale
    Promotional and Corporate Events

    Effects on a Large Scale

    In terms of macro factors, the KPMG survey emphasized the importance of IPL’s impact on India’s GDP. The study also notes that these months are very busy for hiring, thus there is a significant increase in job opportunities. The need for club-specific cheerleaders, coaches, stadium staff, security, medical teams, etc., is high. It creates a tonne of job openings in all sorts of industries.

    The study also highlighted the positive impact of media exposure on tier-2 cities. Due to the widespread nature of the Indian Premier League cricket matches, they receive extensive media coverage. Thanks to the increased visibility of the IPL in the media, Tier-2 cities are putting more money into their infrastructure and development projects, and they are also seeing an uptick in tourists, which means more money in their pockets.

    More tax contributions meant more money for the government, and more money for the BCCI thanks to the IPL. Taxes totaling around INR 3,500 crore have been paid by BCCI from the 2007–2008 fiscal year. The BCCI did not have to pay taxes because it was a charity until the IPL. Nevertheless, the Income Tax department classified the IPL as a commercial operation following its launch, and the BCCI has been subject to annual taxes totaling INR 350 crore ever since.

    Fantasy Sports Gamers in India
    Fantasy Sports Gamers in India

    In 2023, IPL matches contributed 35% to 50% of the total revenue for fantasy sports platforms. During IPL 2023, the revenue of Indian fantasy sports platforms grew by 24%, reaching $342 million, up from $275 million in the previous year. According to a 2023 report by the Federation of Indian Fantasy Sports (FIFS), the total enterprise value of the fantasy sports industry stands at USD 11.07 billion. Cricket dominates the sector, accounting for 85% of the registered users among all fantasy sports games. Between 2019 and 2023, fantasy gaming apps have experienced an 18% compound annual growth in the number of cash users each year during the IPL seasons.

    Promotional and Corporate Events

    Advertising and sponsorship opportunities are abundantly available through the Indian Premier League. The Indian Premier League (IPL) is a sought-after venue for advertisers to connect with a large demographic and forge lasting connections with consumers because of its devoted fan base and enormous viewership. Additionally, it provides opportunities for brands to become the tournament’s title sponsor. “The (Brand name) Indian Premier League” is one example of an official name that prominently features the brand name of the title sponsor. Any company can become an official sponsor of an Indian Premier League team. All sorts of team gear, including jerseys and helmets, feature the insignia of these sponsors. Advertising and sponsorship opportunities provided by the IPL help generate a lot of money for the league and give firms a great platform to sell themselves.

    Finally, the Indian Premier League is largely responsible for the uptick in the country’s GDP. The IPL has boosted tourism and contributed to economic prosperity in many areas thanks to its capacity to draw in viewers from all over the world. Local economies have been greatly influenced by the league’s capacity to create job opportunities, back small businesses, and encourage the construction of infrastructure. The importance of the Indian Premier League (IPL) in establishing India as a premier cricketing destination and fostering brand loyalty is immeasurable. With its game-changing impact on cricket, the IPL has won over fans all over the globe and grown into a significant contributor to India’s GDP. With the tournament’s current level of success, its impact on the Indian market is only going to grow in the years to come.

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    FAQs

    What is the impact of IPL on Indian economy?

    The IPL has had a significant impact on the Indian economy, boosting sectors like sports, entertainment, tourism, and retail. It generates substantial revenue through sponsorships, media rights, and advertising, while also creating jobs and driving consumer spending. The tournament’s popularity has further fueled growth in related industries, including fantasy sports, merchandise, and hospitality.

    How much does IPL contribute to Indian economy?

    ​In 2024, the Indian Premier League (IPL) continued to significantly bolster the Indian economy. The tournament’s brand value surged by 13%, reaching $12 billion compared to the previous year.

    What are the negative impact of IPL on Indian economy?

    While the IPL contributes significantly to the Indian economy, it also has some negative impacts. The heavy commercialization of the tournament can overshadow traditional sports and divert attention from grassroots development. Additionally, the focus on gambling and fantasy sports during IPL seasons raises concerns about addiction and financial risks for some individuals.

  • How Is Adidas Different From Its Competitors | Adidas Marketing Strategy

    Adidas, the second-largest sportswear manufacturer in the world, is a German Multinational corporation founded by Adoft Dassler. Adidas is mainly a sportswear manufacturer with the categories of clothing, shoes, and other accessories.

    Looking at the beginning of Adidas was started in a house owned by Adolf’s mother in 1924. Later, Adolf’s elder brother, Rudolf, also joined him, and they named it “GebrĂŒder Dassler Schuhfabrik,” which simply means Dassler Brothers Shoe Factory.

    A few years later, because of some major conflict between the brothers, the company split, and Adolf created Adidas, while his brother created the biggest rival of Adidas- Puma. Sounds interesting, right?

    Adidas is widely known as the largest sportswear manufacturer in Europe, but on a global basis, it is beaten by Nike. Headquartered in Herzogenaurach, Germany, Adidas has its chairman, Thomas Rabe, and its current CEO, BjĂžrn Gulden. The brand manufactures the product category of footwear, sportswear, Apparel, equipment, and toiletries.

    We all have heard a lot of things about Adidas, but the marketing strategies of the brand are known by very few. Adidas is brilliant when it comes to marketing, and no doubt, the company has established one of the strongest positions in the global market. Moving forward, let’s get started with Adidas’ marketing strategies.

    Marketing Strategy of Adidas

    Key takeaways from Adidas Marketing Strategy
    STP (Segmentation, Targeting, and Positioning) of Adidas
    Major Marketing Campaigns of Adidas
    Covid-19 Marketing Strategy

    Marketing Strategy of Adidas

    Adidas’s marketing strategy is what makes it the best of all. Adidas is known to have the strongest establishment in the global sportswear manufacturing market, other than its American rival, Nike.

    We have briefly discussed all the aspects of Adidas’ marketing strategy, which are mentioned below. Adidas has built up great competition for the companies in the market, leaving them with the only choice to stand out of the race. Adidas’ target markets are athletes and the 20 to 30 age group while also fostering connections with the 13 to 18 age range, acknowledging them as the future generation of prominent athletes. This dual approach ensures a comprehensive engagement with current and upcoming sports enthusiasts. Adidas USP is its comfortable and lightweight sportswear, as well as its innovative technology and design.

    4Ps of Marketing of Adidas

    Product

    Adidas, renowned for its athletic footwear, is the second-largest sports shoe brand globally. Notable shoe models include the Adidas Superstar, acclaimed for its basketball performance and casual appeal. The Adidas Stan Smith is a minimalist and functional choice for tennis players. The Adidas Samba, originally for soccer, became a stylish option. The Adidas Ultra Boost series is lauded as an ideal running shoe for exceptional comfort and energy return. Beyond footwear, Adidas offers a comprehensive range of sportswear accessories and has even ventured into perfumes and sports equipment.

    Price

    Adidas employs competitive pricing for regular products, considering rivals like Nike and skimming pricing for cutting-edge items. Targeting high-end consumers, Adidas justifies premium prices with superior quality, reinforcing a perception of exclusivity. However, this pricing strategy makes Adidas products less accessible to the general public, leading to the prevalence of cheap imitations in some markets. While this elitist image enhances the brand’s appeal to its target clientele, it also turns Adidas into a status symbol rather than just a preference for quality.

    Place

    Adidas implements a comprehensive place strategy with 198 stores in the U.S., excluding New Mexico, and over 1990 concept stores globally. California leads with 34 outlets. The brand leverages online platforms like Amazon, Flipkart, Myntra, and its official website, offering personalized merchandise options for global accessibility.

    Promotion

    Adidas achieved its household name through strategic and extensive marketing efforts. The brand invests heavily in traditional billboards, TV, magazines, and social media advertising. Notably, Adidas collaborates with influential celebrities such as Kanye West, Beyonce, Lionel Messi, and Stella McCartney for endorsements, inking million-dollar contracts. Additionally, Adidas has built a notable reputation by sponsoring football teams like Germany, Mexico, Spain, and Argentina.

    Before we get started with Adidas’s key marketing strategies, let us brief you about its brand portfolio, which includes Reebok, Rockport, Adidas, and Taylor. The main reason for such distribution is to target different segments of the audience more efficiently. Adidas advertising strategy focuses on creating unique brand experiences through events, pop-up stores, and interactive campaigns that engage customers directly.

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    SEO Strategy of Adidas

    Adidas follows a very straightforward and encompassing approach towards the implementation of SEO. The head of global SEO and social media manager of Adidas, Mattia Santin, said in an interview that the Adidas SEO team focuses more on flexibility, especially when it comes to analytical, alongside various white-hat SEO principles.

    The team mainly focuses on data and targeting personas that help guarantee the expected results and ensure that the changes are profitable.

    Social Media Strategy

    Adidas Marketing Strategy - Social Media (Instagram)
    Adidas Marketing Strategy – Social Media (Instagram)

    When it comes to social media, Adidas and groups are pretty active, especially on Facebook and YouTube channels. On these platforms, the brand posts promotional videos of its latest products and services.

    Apart from this, the brand has various active accounts on Twitter as well, such as Adidas Football, Adidas Original, and Adidas US. Through these, the brand connects with its fans and followers more efficiently. Adidas works on building strong energy in the audience towards Sports and athletes.

    Email Marketing

    Adidas uses the technology of ECS for the email marketing program, which started in October 2020. They segment their audience, send dynamic product recommendations, and use stunning visuals and inspiring stories to capture attention. Exclusive offers, automated emails, and mobile-optimized design keep customers engaged, while social media integration and performance measurement ensure continuous improvement.

    By focusing on these key elements, Adidas has built a robust email marketing program that drives engagement, sales, and brand loyalty, solidifying its status as a sportswear giant.

    Adidas Strategy of Limited Supply

    Adidas Marketing Strategy - Strategy of Limited Supply
    Adidas Marketing Strategy – Strategy of Limited Supply

    One of Adidas’ most incredible marketing strategies is a limited supply. Basically, the brand limits the availability of its most famous shoes, like Stan Smith and Superstar, in order to increase the demand among the audience. This benefits the brand with great numbers and prices.

    We all know that when there is a limited supply, its price automatically goes up, and Adidas masters this economic rule. This also helps Adidas’ competitive advantage in merchandise margins, which has grown significantly.

    Meme Marketing

    Adidas is not behind in meme marketing as well. In fact, the brand has developed its very own riff on the famous “Thug Life” meme. This has become a social-driven campaign for Adidas.

    Adidas leaves nothing when it comes to charming football fans, and with its incredible campaigns and meme ideas, the brand always proves its superiority.

    Adidas has been known to create one of the most viral memes of the moment for showing off the Ace PureControl football boots, which are absolutely laceless.

    Sponsoring Sports Events and Athletes

    Adidas Marketing Strategy - Sponsoring Sports Events and Athletes
    Adidas Marketing Strategy – Sponsoring Sports Events and Athletes

    Adidas has successfully partnered with renowned sports organizations and athletes globally. Aligning with prestigious entities like the NBA, MLS, FIFA, and the Olympic Games, Adidas secures long-term contracts and exclusive product lines, enhancing brand visibility and broadening its appeal. Noteworthy collaborations include being the official kit supplier for elite soccer teams like Manchester United, Real Madrid, and Bayern Munich. Adidas also sponsors individual athletes, including Lionel Messi, James Harden, and Naomi Osaka, leveraging these alliances to extend its reach by tapping into the vast fan bases associated with these athletes and organizations.

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    Influencer Marketing

    Marketing Strategies of Adidas - Influencer Marketing
    Adidas Marketing Strategy – Influencer Marketing

    Adidas places a strong emphasis on influencer marketing, making substantial investments in collaborations with notable figures. The brand strategically partners with celebrities like Kanye West, Pharrell Williams, and Beyonce, creating exclusive product lines that resonate with their extensive fan base. Adidas collaborates with renowned personalities such as Kendall Jenner, David Beckham, and Karlie Kloss for impactful campaigns targeting their followers. The brand extends its reach further by collaborating with popular Instagram influencers, including @sneakerprophet_ and @yankeekicks, to showcase and generate excitement around the latest Adidas products. This robust influencer strategy is pivotal in promoting Adidas and enhancing its brand visibility.

    Sustainability and Social Responsibility

    As more people want eco-friendly and fair products, Adidas has made sustainability a key focus. The brand works to cut pollution and use ethical practices in making its products.

    Adidas uses green materials, saves water, and reduces waste. Its partnership with Parley for the Oceans turns ocean plastic into high-quality products.

    By sharing these efforts, Adidas attracts eco-conscious customers and shows that it cares about the planet and people.

    Experiential Marketing

    Adidas uses more than just regular ads—it focuses on creating real experiences for customers. The brand sets up events, pop-up stores, and interactive displays to connect with people directly.

    One example is the “Boost Your Run” campaign, where runners tested Adidas shoes on a special track. By letting people try the products and meet brand ambassadors, Adidas builds a stronger bond with its audience, making them more likely to choose its products.

    Customer Loyalty and Engagement

    Adidas places a significant focus on fostering customer engagement and loyalty by utilizing social media as a platform for connection. The brand actively participates in customer relationship-building through its loyalty program, named “Creators Club,” which rewards customers for both their purchases and interaction with the brand. This program provides exclusive benefits such as early access to new products, special discounts, and personalized content. Furthermore, Adidas maintains customer engagement through social media-driven contests, encouraging customers to share content featuring Adidas products for a chance to win prizes.

    Adidas’ marketing strategies aim to establish meaningful connections with customers, enhance brand awareness and loyalty, and ultimately drive sales. Through strategic approaches like partnerships, influencer collaborations, innovative product design, digital marketing, and interactive customer engagement, Adidas has successfully solidified its position as a leading brand in the sportswear industry.

    Strategically Targeting Cities

    Adidas strategically centers its marketing efforts on six key cities—Los Angeles, London, Paris, New York, Tokyo, and Shanghai. By honing in on these urban hubs, Adidas gains valuable insights into diverse trends, enabling the brand to meet the specific needs of consumers in different locations effectively. For instance, in Europe, the emphasis lies on marketing football-related products, whereas in the United States, the focus extends to affiliations with baseball and basketball. Notably, North America commands the largest share, constituting 40 percent of the sporting goods industry, reinforcing Adidas’ significant presence and impact in this market.

    Key Takeaway from Adidas Marketing Strategy

    With its incredible marketing strategies, the company results in great numbers and sales. The most distinctive strategy that Adidas opts for is user & user-user-benefits-based positioning, forming Adidas’ unique selling point. Through this, it builds a strong and distinct image of its products among consumers’ minds.

    Adidas’s unique selling point is developing lightweight and comfortable sports apparel that other competitors cannot manufacture. Based on this, Adidas customers put deep trust and value in its products and services. Hence, the brand is expanding on a wider scale.

    STP (Segmentation, Targeting, and Positioning) of Adidas

    STP stands for Segmentation, Targeting, and Positioning. We have briefly described these right below:

    Segmentation

    Segmentation is basically the process of dividing the mass market of the company into various groups of similar categories. This helps in knowing the customers more effectively and to obtain a competitive advantage in the market.

    Adidas uses various levels of segmentation marketing tactics that help the brand distribute the large market into small customer groups and focus separately.

    Targeting

    Targeting is the next step of Segmentation, where the brand distinguishes the market segment that it wants to focus on and builds its strategy according to that.

    Adidas mainly selects the segment based on size & growth, structural attractiveness, and objectives and resources to drive its marketing strategy, activities, and sales.

    Positioning

    The last step in the process is Positioning, where the company designs the marketing program to reach the target market. In this case, Adidas portrays itself as a creator of sports brands.

    Major Marketing Campaigns of Adidas

    Impossible is Nothing – 2004

    Adidas Marketing Campaigns - Impossible is Nothing
    Adidas Marketing Campaigns – Impossible is Nothing

    Adidas develops some very distinct and amazing campaigns for all sports lovers. The “Impossible Is Nothing” campaign, introduced by Adidas in 2004, stands out as one of the brand’s most iconic and influential global marketing initiatives. This campaign sought to inspire people by featuring authentic narratives of athletes and celebrities who triumphed over challenges, attaining greatness in their domains. The core message emphasized that achieving the seemingly impossible is within reach with determination, persistence, and a positive mindset.

    The slogan “Impossible Is Nothing” became inseparable from Adidas, persisting in subsequent campaigns and embodying the brand’s enduring confidence in individuals’ capacity to surmount challenges. Long after its initial introduction, the campaign serves as a compelling testament to the effectiveness of impactful storytelling and authentic messaging in resonating with and inspiring consumers on a profound level.

    Adidas is All In – 2011

    Adidas Marketing Campaigns – Adidas is All In

    Adidas introduced the global “Adidas is All In” campaign in 2011, intending to underscore its dedication to sports, performance, and the ethos of wholeheartedly committing to success. While the campaign may not be active, the core concept of going all-in and its associated messaging remains deeply ingrained in Adidas’ brand ethos. This enduring commitment mirrors the company’s ongoing support for athletes, championing excellence and motivating individuals to exceed their boundaries, consistently urging them to give their utmost in their pursuits.

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    Boost Your Run – 2013

    Adidas Marketing Campaigns - Boost Your Run
    Adidas Marketing Campaigns – Boost Your Run

    Adidas started the “Boost Your Run” campaign to tell people about its special cushioning in running shoes called Boost. Boost makes runners feel more comfortable and gives them extra energy. Now, Boost is a big part of Adidas running shoes and is used in many other sports. The campaign was like the beginning of talking about Boost, and since then, Adidas has kept making it better and telling people more about it in new campaigns and when they release new products.

    Here to Create – 2016

    Adidas Marketing Campaigns - Here To Create
    Adidas Marketing Campaigns – Here To Create

    In 2016, Adidas started the “Here to Create” campaign all around the world. They wanted to encourage and inspire people, especially women, to be creative and express themselves through sports and art. The campaign showed that everyone, no matter who they are, can be creative and talented. Adidas set a good example by including and celebrating people from different backgrounds. This campaign was part of Adidas’ ongoing work to support and lift up women in sports and creative activities.

    Run For The Oceans – 2018

    Adidas Marketing Campaigns - Run For The Oceans
    Adidas Marketing Campaigns – Run For The Oceans

    The “Run for the Oceans” campaign was a partnership between Adidas and Parley for the Oceans, a group focused on highlighting the issues of marine pollution and plastic waste in our oceans. The campaign’s goal was to fight against plastic pollution and encourage sustainability. It did this by involving people worldwide in a running event and using recycled plastic materials in Adidas products.

    She Breaks Barriers – 2018

    Adidas Marketing Campaigns - She Breaks Barriers
    Adidas Marketing Campaigns – She Breaks Barriers

    In 2018, Adidas introduced the “She Breaks Barriers” campaign, concentrating on empowering and backing female athletes while challenging stereotypes in sports. The campaign sought to inspire women to conquer challenges and reach their goals in both sports and life. Through “She Breaks Barriers,” Adidas aimed not only to advocate for gender equality but also to establish a supportive and inclusive atmosphere for women in the realm of sports.

    Superstar – 2023

    Adidas Originals launched a new worldwide brand idea called “We Gave the World an Original. You Gave Us a Thousand Back” to honor the Trefoil symbol that’s been part of its marketing and products for over 50 years. The campaign, making some changes to Trefoil’s look, focuses on promoting three iconic shoe models—Superstar, Gazelle, and Samba. Through three short films, it tells the story of how these shoes have become culturally important over time.

    Covid-19 Marketing Strategy

    Adidas and Kanye West Collaboration - Marketing Strategies of Adidas
    Adidas Marketing Strategy – Adidas and Kanye West Collaboration

    At the very beginning of Covid-19, brands like Adidas and Nike reduced the hiring of people across landscapes. Adidas reduced it by around 40% by March 2020. But soon after one month, in May, Adidas started hiring again as the brand received great data and analytics numbers.

    Adidas enhanced its direct-to-consumer abilities by repositioning 700 jobs around different segments of E-commerce. This showed how Adidas raced to drive more sales through very successful digital shopping.

    Apart from this, Adidas collaborated with many prominent artists, such as Kanye West and Beyonce, to launch its newest models.

    Adidas opted for a very distinct yet profitable strategy to deal with the COVID-19 situation.

    Conclusion

    Adidas’ competitive strategy is employed with great efficiency to build its company into the best sports brand in the world, regardless of how competitive the environment gets around it. Adidas’ competitive strategy focuses on innovation, brand differentiation, and strong marketing. It invests in advanced technologies like Boost and Primeknit, emphasizes sustainability, and collaborates with athletes, influencers, and designers. By targeting Gen Z and millennials through digital marketing and experiential campaigns, Adidas stays ahead in the competitive sportswear market. The brand is using various strategies and tactics such as vigorous manufacturing, digital platforms, technology, innovation, collaboration, and many others. Through these, Adidas is moving towards greater heights.

    FAQs

    What is the Adidas branding strategy?

    Adidas focuses on three main strategy pillars: speed, urbanization, and creative innovation.

    What makes Adidas unique?

    Adidas’ USP is that it blends cutting-edge tech and design for unique sports apparel and footwear.

    What makes Adidas different from its competitors?

    Adidas stands out with its focus on innovation, sustainability, and athlete-centric design.

    What is Adidas pricing strategy?

    Adidas employs a high-low pricing strategy. They generally keep prices higher than their competitors, but the company uses promotional discounts to offer lower prices and attract consumers.

    Who are Adidas’ main customers?

    Adidas targets customers of upper-middle-class/high-end customers.

    What is Adidas USP?

    The USP of Adidas is its comfortable and lightweight sportswear, as well as its innovative technology and design.

    What is Adidas brand differentiation?

    Adidas brand differentiation comes from its focus on innovation, sustainability, and cultural relevance. The company stands out with cutting-edge technology in footwear and apparel, eco-friendly initiatives like recycled materials, and strong collaborations with athletes, influencers, and designers. This unique approach helps Adidas maintain a strong identity in the competitive sportswear market.

    What is Adidas marketing strategy?

    Adidas’ marketing strategy focuses on innovation, sustainability, and digital engagement. The brand targets Gen Z and millennials through influencer collaborations, experiential marketing, and social media campaigns. It also emphasizes sustainability with eco-friendly products like Parley for the Oceans. By blending performance, lifestyle appeal, and cultural relevance, Adidas strengthens its global brand presence.

    Who are Adidas competitors?

    Adidas competitors include Nike, Puma, Fila, Asics, New Balance, Under Armour, Reebok, and more.

  • Why Yahoo Failed: The Biggest Reasons for Its Failure

    From the time the internet took over – very few companies have experienced the highs and lows quite like Yahoo. Once a global tech giant and pioneer of the internet era, Yahoo’s downfall serves as a cautionary tale for businesses in this massive, competitive tech industry. Well, come on. Not every day, you come across a company that had it all figured out, before getting lost in this sea of Google-owned products, suites, and businesses. As fascinating as it gets, this is the story of the poster boy of search engines in the early 2000s and how quickly it became irrelevant. In this comprehensive analysis, we will dive deep into the factors that led to Yahoo’s failure, exploring mismanagement, strategic errors, technological shifts, intense competition, and what happened to Yahoo!

    The Rise of Yahoo
    The Challenges and Missteps
    Yahoo’s Transformation and Current State
    Lessons to Learn from Yahoo’s Downfall

    Marissa Mayer’s 3 Biggest Decisions As Yahoo CEO

    The Rise of Yahoo

    Founded in January 1994 by Jerry Yang and David Filo, Yahoo started as a humble project called “Jerry and David’s Guide to the World Wide Web.” Little did they know that their venture would grow into a global tech powerhouse that would shape the internet as we know it today.

    Yahoo’s initial mission was to organise and categorize the rapidly expanding World Wide Web. At a time when search engines were scarce, Yahoo’s directory of websites provided users with a structured and intuitive way to navigate the vast depths of the internet. It became the go-to starting point for countless internet users, propelling its popularity.

    As the 1990s progressed, Yahoo evolved beyond a mere directory. It expanded its services to include email (Yahoo Mail), news (Yahoo News), instant messaging (Yahoo Messenger), and more. These services were integrated into the Yahoo portal, creating an all-in-one destination for Internet users. Yahoo had become an integral part of internet culture.

    Acquisitions and Partnerships

    Yahoo was very successful in the late 1990s and early 2000s. The company made a lot of money and became very popular. It went public in 1996, raising $33.8 million in its IPO. By the end of the decade, Yahoo’s value grew to $125 billion, making it one of the world’s most valuable companies.

    During this time, Yahoo bought several companies to grow bigger and offer more services. Some important purchases were GeoCities, a web hosting platform, and Broadcast.com, a streaming media company. These smart moves helped Yahoo become a major internet company.

    Stage Year(s) Key Events Impact
    Rise 1994-2000 Founded by Stanford students Jerry Yang and David Filo-Becomes a popular directory of websites, email service, and news portal-IPO in 1996 Dominated the early web as a one-stop shop for information and services.
    Missed Opportunities 2000-2004 Declined to acquire Google-Passed on buying Facebook Failed to capitalize on emerging technologies like search and social media.
    Stagnation & Decline 2005-2014 Internal leadership struggles and lack of vision-Failure to adapt to changing user behavior and mobile technology Lost relevance in the internet landscape.
    Fall & Acquisition 2015-2017 Data breaches and security issues damaged brand reputation-Declining revenue and profits-Acquired by Verizon Lost independence and became a part of a larger company.
    Present 2018-Present Operates as a subsidiary of Verizon Media, focusing on email and news. Remains a recognizable brand but lacks its former prominence.

    The Challenges and Missteps

    After its meteoric rise, Yahoo faced a series of challenges and strategic missteps that ultimately led to its downfall.

    Missed Opportunities

    One pivotal moment in Yahoo’s decline was its decision to pass on the opportunity to acquire Google in its infancy for a mere $5 billion. This decision allowed Google to dominate the online search and advertising space, leaving Yahoo struggling to keep up.

    Furthermore, the emergence of social media giants like Facebook and Twitter diverted user attention and advertising revenue away from Yahoo’s properties. As user engagement declined and consumers flocked to other platforms, Yahoo failed to take timely action.

    Leadership Crisis

    From the late 1990s to the 2010s, Yahoo experienced a revolving door of CEOs, each bringing their vision and strategy. This lack of continuity in leadership resulted in a lack of clear long-term vision and strategic direction. The constant shifts in corporate strategy confused employees and scared off investors.

    Even when co-founder Jerry Yang returned as CEO in 2007, Yahoo missed crucial opportunities, including the failure to acquire Google. Subsequent CEOs, such as Carol Bartz, Scott Thompson, and Marissa Mayer, were unable to reverse Yahoo’s decline.

    Data Breaches and Controversies

    In the early 2010s, Yahoo faced a series of high-profile data breaches that severely damaged its reputation. The first breach, which occurred in 2013 but was not disclosed until 2016, affected over 3 billion user accounts. The breach exposed sensitive data, shaking the tech community and Yahoo users.

    To make matters worse, in 2014, Yahoo experienced another significant data breach, impacting at least 500 million user accounts. These breaches raised serious concerns about Yahoo’s security practices and further eroded its user trust.

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    Misguided Acquisitions

    Before its decline, Yahoo company made a series of failed acquisitions that drained its resources and distracted the company from its core business. Acquisitions like Broadcast.com in 1999 quickly became irrelevant as technology evolved, representing major financial missteps.

    One of Yahoo’s most infamous acquisitions was Tumblr, a microblogging platform purchased for $1.1 billion. While the acquisition aimed to tap into Tumblr’s youthful user base, Yahoo struggled to monetize the platform effectively and failed to retain its community. Tumblr’s value plummeted, further contributing to Yahoo’s downfall.

    Missed Opportunities with Alibaba

    One of Yahoo’s bright spots was its early investment in Alibaba, the Chinese e-commerce behemoth. In 2005, Yahoo invested $1 billion in Alibaba, fueling its rapid growth. However, as Alibaba expanded and diversified, it became evident that Yahoo could have reaped even greater returns from this investment.

    In a pivotal moment, Yahoo’s then-CEO, Marissa Mayer, sold a significant portion of its Alibaba shares to address tax concerns. This decision left billions of dollars on the table, missing out on the potential windfall from Alibaba’s subsequent success.

    Yahoo’s Transformation and Current State

    After a series of costly mistakes, Yahoo underwent a turbulent transformation. In 2017, Verizon Communications acquired Yahoo’s core internet business for approximately $4.48 billion. This acquisition aimed to bolster Verizon’s digital advertising and media portfolio.

    Yahoo’s remaining assets, primarily its stake in Alibaba Group and other investments, were rebranded as Altaba Inc. The focus shifted to monetizing these holdings. However, Yahoo’s struggles did not end there. The internet business acquired by Verizon was merged with AOL to form Oath Inc., later rebranded as Verizon Media Group. Despite efforts to compete in the digital media and advertising space, Verizon Media Group faced challenges in an industry dominated by tech giants like Google and Facebook. In 2021, Apollo Global Management acquired Verizon Media Group for $5 billion, marking another transition and rebranding effort. The company returned to its iconic Yahoo name.

    Today, Yahoo is transforming its new owner. It has streamlined its workforce and focuses on core businesses like Yahoo Mail, Finance, and Sports. The company is also exploring new growth opportunities, as seen with the recent acquisition of the peer-to-peer sports betting app Wagr.

    How Yahoo Failed?
    Revenue of Yahoo from 2004 to 2016

    Lessons to Learn from Yahoo’s Downfall

    Yahoo’s failure offers valuable lessons for businesses in the tech industry:

    1. Embrace Innovation and Adapt: Stay ahead of technological shifts and evolving user behaviour. Failure to adapt to changing trends can lead to irrelevance.
    2. Maintain a Clear Vision: Establish a clear long-term vision and strategic direction. Continuity in leadership is crucial for aligning efforts and avoiding confusion.
    3. Prioritise User Trust and Security: Protect user data and maintain robust security measures. Data breaches can severely damage a company’s reputation and erode user trust.
    4. Make Strategic Acquisitions: Be cautious when making acquisitions. Ensure they align with the company’s core business and have a clear path to profitability.
    5. Capitalise on Opportunities: Be open to seizing opportunities and taking calculated risks. Missing out on game-changing acquisitions can have long-lasting consequences.
    6. Focus on Core Competencies: Avoid spreading resources too thin. Concentrate on strengthening core businesses and nurturing growth opportunities.
    7. Learn from Mistakes: Reflect on past missteps and use them as learning opportunities. Continuously adapt and improve to stay competitive.
    8. Maintain a Strong Leadership: Strong leadership is essential for a company’s success. Yahoo’s leaders made some poor decisions that weakened investor trust and slowed the company’s growth.

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    Conclusion

    In conclusion, Rise and downfall of Yahoo serve as a reminder of the quick-turn nature of the tech industry. No matter what you are doing & how it is important to remember that you aren’t irreplaceable. It is important to understand that the times demand innovation of an unprecedented level, especially with the advent of AI– the times are changing in the blink of an eye. What was prevalent yesterday isn’t relevant today and what will be relevant tomorrow is known to none. In times like these, we can only work to the best of our abilities and make things work. That’s all we can do! Yahoo’s story reminds us of just that. It is a note to the fact that change is a constant, and if we do not hold on to the opportunities that come our way, we may become irrelevant, sooner or later!

    FAQs

    Why did Yahoo fail?

    Passing on acquiring Google and Facebook, failing to adapt to search and social media trends, internal leadership struggles, data breaches, and misguided acquisitions.

    What are the key takeaways from Yahoo’s story for businesses?

    Embrace innovation, adapt to change, maintain a clear vision, prioritize user trust and security, make strategic acquisitions, capitalize on opportunities, focus on core competencies, and learn from mistakes.

    What is Yahoo’s focus today?

    Yahoo focuses on core businesses like Mail, Finance, and Sports under Apollo Global Management, exploring new growth opportunities like sports betting.

    What are Yahoo failed acquisitions?

    Yahoo’s failed acquisition include Broadcast.com and Tumblr.

  • Procter and Gamble Marketing Strategy: The FMCG Giant

    Procter & Gamble Co. (P&G) is an American multinational consumer goods company headquartered in Cincinnati, Ohio. With a history dating back to 1837, P&G has become the world’s largest consumer packaged goods company, boasting an impressive $84 billion in sales and over $10 billion in net earnings. The company’s portfolio consists of 25 billion-dollar brands, spanning household care, beauty, grooming, and personal health care categories. These brands, including household names like Pampers, Gillette, and Tide, generate between $1 billion to over $10 billion in sales each year.

    P&G’s success is built on its 50 Leadership Brands, which account for more than 90% of the company’s sales and profits. These brands have gained global recognition and cater to approximately 4.8 billion consumers worldwide.

    Procter and Gamble (P&G) Target Audience
    Procter and Gamble (P&G) – Marketing Mix
    Procter and Gamble (P&G) – Marketing Campaigns
    Procter and Gamble (P&G) – Marketing Strategies

    Procter and Gamble (P&G) Target Audience

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers. Geographically, P&G reaches customers worldwide, from bustling cities to peaceful countryside. P&G caters to those with a bold and curious mindset – visionaries, pioneers, and game-changers who seek innovation and embrace change. P&G is not just about products; it represents a revolution that uplifts communities and enhances lives globally. Together with its customers, P&G forges ahead, leaving a trail of inspiration and excellence in its wake.

    Procter & Gamble's Net Sales Worldwide
    Procter & Gamble’s Net Sales Worldwide

    Procter and Gamble (P&G) – Marketing Mix

    Hold on tight as we dive into the captivating world of Procter & Gamble’s (P&G) marketing mix. Prepare to be dazzled by the strategic elements that fuel the success of this industry giant. From innovative product development to persuasive promotions, P&G leaves no stone unturned in its quest for market domination.

    Product

    P&G’s product mix encompasses a wide range of categories. In beauty, brands like Olay, Old Spice, and Safeguard offer skincare and beauty care products. Grooming products are sold under the Gillette brand, including razors and pre/post-shave care. Oral care products are offered through Oral-B, while fabric care includes Ariel and Tide detergents. Home care products, such as air fresheners, fall under the Ambi-Pur brand. Baby care products, including diapers and wipes, are available under the Pampers brand, and feminine care products are offered through Always (known as Whispers in India).

    P&G Products List PDF
    P&G Products

    Price

    P&G implements a diverse pricing strategy across its brand portfolio. It employs competitive pricing to combat rivals and maintains market share. Penetrating pricing is used to attract new customers by offering similar quality products at slightly lower prices. Premium pricing is applied to high-quality products targeting affluent segments. P&G prioritizes advertising over heavy discounts, emphasizing product quality. The company’s pricing mix reflects a strategic approach that aligns with market dynamics, brand value, and the pursuit of long-term profitability.

    Place

    P&G’s distribution strategy encompasses a wide network of provision stores, chemist shops, retail outlets, and supermarkets to reach a diverse consumer base. DHL serves as the courier service provider, ensuring efficient logistics. In addition to catering to individual consumers, P&G also supplies products in bulk to businesses like hotels through authorized dealers. This comprehensive place mix allows P&G to effectively distribute its products, ensuring widespread availability and accessibility to both retail customers and B2B clients.

    Promotion

    P&G’s promotional mix encompasses advertising, direct marketing, public relations, and personal selling. Through TV commercials, print media, and online advertising, P&G effectively promotes its brands. Celebrity endorsements add impact to their advertisements. The company utilizes its website for information and online purchasing. Direct marketing is employed for corporate consumers, while personal selling is used for new product launches. P&G engages in sponsorships of TV shows and events for public relations. This comprehensive promotion mix ensures widespread brand awareness and engagement with consumers.

    Procter & Gamble’s marketing mix is a well-orchestrated symphony of strategic elements. P&G’s bold and relentless pursuit of excellence has solidified its position as a powerhouse in the consumer goods market.

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    Procter and Gamble (P&G) – Marketing Campaigns

    P&G’s impactful marketing campaigns have resonated with global audiences. Initiatives such as the empowering “Like a Girl” campaign, the heartfelt “Thank You, Mom” campaign, and the thought-provoking “Dads #ShareTheLoad” campaign has challenged stereotypes and promoted gender equality.

    Another was, addressing racial bias in “The Talk” and supporting female athletes in “The Secret to Victory” demonstrates P&G’s commitment to social issues.

    Procter & Gamble: The Talk

    Through emotional storytelling, P&G has made a lasting impact on society, fostering inclusivity and creating meaningful connections with its audience.

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    Procter and Gamble (P&G) – Marketing Strategies

    Step into the world of Procter & Gamble (P&G), where marketing prowess and innovation converge to create a powerhouse of strategies. P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. From understanding consumer needs to embracing technology, P&G has honed its marketing arsenal to deliver impactful campaigns. Let’s dive into the top marketing strategies that have propelled P&G to the forefront of the industry.

    Consumer-Centric Approach

    P&G places consumers at the heart of its strategies. By conducting in-depth market research and understanding its target audience’s needs, P&G creates products and campaigns that resonate with consumers, forging meaningful connections.

    Innovation and Product Development

    P&G thrives on innovation, consistently developing new and improved products that cater to evolving consumer demands. This strategy keeps P&G ahead of the curve, allowing them to introduce groundbreaking solutions that capture market share.

    Emotional Storytelling

    P&G’s marketing strategies often revolve around powerful storytelling that evokes emotions and captures hearts. By tapping into human experiences and relatable narratives, P&G creates campaigns that leave a lasting impact on consumers.

    Always ‘Like a Girl’ 

    Influencer Collaborations

    P&G effectively leverages the power of influencer marketing to expand its reach and engage with target audiences. Collaborating with relevant influencers enables P&G to tap into their followers’ trust and credibility, amplifying brand messages.

    Procter & Gamble Super Bowl 2020 TV Commercial When We Come Together Featuring Sofia Vergara

    Purpose-Driven Marketing

    P&G is committed to making a positive impact on society. By aligning its marketing efforts with social causes, P&G not only promotes its brands but also raises awareness and drives meaningful change.

    P&G India Shiksha Campaign
    P&G India Shiksha Campaign

    Digital Transformation

    P&G recognizes the importance of digital channels in reaching and engaging consumers. They harness the potential of social media, online advertising, and e-commerce to connect with a tech-savvy audience and drive online sales.

    Data-Driven Insights

    P&G harnesses the power of data to gain valuable insights into consumer behavior, preferences, and market trends. These insights inform their marketing strategies, enabling P&G to make data-backed decisions that drive results.

    P&G - Integrated Growth Strategy
    P&G – Integrated Growth Strategy

    Global Localization

    P&G understands the importance of adapting marketing strategies to local markets. They tailor their campaigns to resonate with specific cultures, customs, and preferences, ensuring maximum relevance and connection with diverse audiences.

    Brand Differentiation

    P&G makes each of its brands stand out in every product category. Each brand has something special that makes it different from competitors. P&G builds strong brand identity by showing unique features, benefits, and emotional appeal. This helps attract customers and keep them loyal.

    Continuous Advertising and Promoting

    P&G always stays active in advertising and promotions. It spends a lot on ads to keep its brands well-known. P&G sponsors big events, works with sports teams, and uses celebrities to make people remember its brands.

    Commitment to Quality and Sustainability

    P&G’s success comes from its focus on quality and sustainability. It ensures high standards through strict quality checks, building trust with consumers. At the same time, P&G works to protect the environment by reducing packaging waste, saving water, and using renewable materials.

    Conclusion

    P&G’s marketing strategies exemplify excellence and consumer-centricity. P&G has cemented its position as a global leader. Start-ups can learn valuable lessons from P&G’s marketing strategies, including the power of understanding consumer needs, leveraging technology, and creating impactful brand experiences. Aspiring marketers should take inspiration from P&G’s success and strive to emulate their commitment to excellence, innovation, and customer satisfaction. The world of marketing can undoubtedly benefit from studying the strategies employed by this iconic company.

    FAQs

    What is P&G target market?

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers.

    What are the marketing strategies employed by Procter and Gamble (P&G)?

    Below are the marketing strategies employed by P&G –

    • Consumer-Centric Approach
    • Innovation and Product Development
    • Emotional Storytelling
    • Influencer Collaborations
    • Purpose-Driven Marketing
    • Digital Transformation
    • Data-Driven Insights
    • Global Localization
    • Brand Differentiation
    • Continuous Advertising and Promoting
    • Commitment to Quality and Sustainability

    How does P&G distribute their products?

    P&G uses a multi-channel distribution strategy to ensure its products are widely available. This includes selling through retail stores like supermarkets and pharmacies, e-commerce platforms like Amazon, wholesale distributors, and direct-to-consumer channels through its own websites. Additionally, P&G supplies products to institutional clients like hotels and hospitals, ensuring broad market reach and accessibility for consumers across urban and rural areas.

    What did Procter and Gamble do to promote their product?

    Procter & Gamble promotes its products through advertising, celebrity endorsements, sponsorships, and social media campaigns. They also use innovative marketing strategies like targeted ads, influencer partnerships, and promotional events to boost brand visibility and customer engagement.

    What is market segmentation of P&G products?

    P&G segments its market by demographics (age, gender, income), geography (region-based preferences), psychographics (lifestyle, values), and behavior (buying habits, brand loyalty) to target diverse consumer needs globally.

  • Best IPL Advertisements: When Creativity Meets Cricket

    Overflowing with the madness of gully cricket, the Indian Premier League (IPL) has bewitched cricket lovers with power-packed, thrilling matches, bold colours, and catchy theme songs. India’s most affluent and biggest sporting tournament, IPL, is a uniquely engaging event and a splendid marketing opportunity for brands.

    For the past 17 years, IPL has continued to give cricket fans a buzz and is the perfect breeding ground for a heady cocktail of money, glamour, sports, and showbiz. That being said, each year, with enormous marketing budgets of rands, they present exceptionally eye-catching ad campaigns.

    Here is the top pick of the best IPL advertisements made for IPL since 2008:

    1. 2008: DLF— Manoranjan Ka Baap
    2. 2009: Vodafone— ZooZoo
    3. 2009: Sony Max— The Home of IPL
    4. 2010: Sony Max— Saare Jahan Se Acha
    5. 2012: Sony Max- Mauka Stadium Campaign
    6. 2013: Pepsi— Oh Yes Abhi!
    7. 2014: Pepsi— Kanna Keep Calm
    8. 2016: Vivo- Pistah
    9. 2017: Jio- Jio Dhan Dhana Dhan
    10. 2018: Swiggy— No Order Too Small
    11. 2019: Star Sports— Game Banayega Name
    12. 2020: Facebook— More Together
    13. 2021: Disney+Hotstar— #IndiaKiVibeAlagHai
    14. 2022: CRED— Play It Different
    15. 2024: JioCinema- Sab Yahaan, Aur Kahaan!
    16. 2024: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNahi
    17. 2025: Dream11- #AapkiTeamMeinKaun

    2008: DLF— Manoranjan Ka Baap

    Best IPL Ads: DLF – Manoranjan Ka Baap

    It was a usual summer of 2008 for most Indians until the Manoranjan ka baap (father of entertainment) came. Breaking the regular features of cricket, the DLF-sponsored Indian Premier League announced its inaugural edition with an unforgettable advertisement campaign— Manoranjan ka baap.

    The IPL, which started in 2008, marketed itself as a dramatic three-hour extravaganza of cricket, as DLF came up with an advertisement depicting the story that pitched the DLF IPL Championship as the ultimate destination for entertainment on TV. The 75-second commercial narrated a dramatic tale of a mother and her twin sons named Mano and Ranjan, who were constantly victimized and subjected to barbs by the entire village, asking, ‘Kab aayega tumhara baap?’ (When will your father arrive?). The frustrated and sad mother decides to end her life, and just like 90’s classic Bollywood masala film, the twins stop her in time, screaming that their father has arrived— the children dance with joy, and their mother tears with joy as the TV set with the voiceover announces ‘Aa Gaya, Manoranjan ka Baap, DLF IPL’.

    IPL’s first ad campaign is iconic for its creativity and melodrama. DLF’s ‘Manoranjan Ka Baap’ was a complete entertainment package and is still unforgettable.

    2009: Vodafone— ZooZoo

    Best IPL Ads: Vodafone – Zoo Zoo

    Vodafone surely knows how to use the right amount of that cute factor to win one’s heart. The mobile service company initially won hearts with a pug and wanted something unique for the second season of the IPL. Employing Ogilvy & Mather, Vodafone presented a striking commercial that made people go “Awwww”. They came up with ZooZoo— small white egg-headed, toothy-smile, gibberish-speaking creatures.

    A series of 30 ZooZoo advertisements were created with a mini-funny story that aired daily during the IPL Season 2. Every Man of the Match player was escorted by these ZooZoos, with the IPL 2009 jingle playing in the background. These funny characters became an instant hit and gauged a massive fan following on social media. There are over 200 pages on ZooZoos on networking sites such as Facebook, Orkut, and Twitter— over 250000 fans. The ads were even viewed multiple times by thousands of people on YouTube.

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    2009: Sony Max— The Home of IPL

    Best IPL Ads: Sony Max – The Home of IPL

    In 2009, IPL was to be hosted in South Africa— the first time a domestic event took place on a foreign ground. This marquee event called for an ad that would be global but with Indian roots and ethos.

    The commercial had a beautiful concept that showed the probability of what the world would have looked like without any borders— emphasizing the strong influence of the Indian diaspora. With a theme that sports have the power to bring the world together in one place, Sony Max, the then-official broadcaster of IPL, came up with this hypothetical yet beautiful narrative that brought the world closer to the viewer— in the face of live television. The global nature of this ad became an instant hit.

    2010: Sony Max— Saare Jahan Se Acha

    Best IPL Ads: Sony Max – Saare Jahan Se Acha

    The IPL 2010 advertisement titled “Saare Jahan Se Acha” was a significant promotional campaign for the Indian Premier League. This advertisement aimed to capture the essence of the IPL as a cricketing extravaganza intertwined with entertainment, Bollywood, and corporate India. It highlighted the unique blend of cricket and entertainment that resonates with the Indian audience, which is known for its passion for cricket and movies. The ad showcased the vibrant and colourful nature of the IPL, featuring big names from Bollywood and corporate sectors, creating a product that appealed to a wide audience base.

    The IPL 2010 advertisement was special because it effectively leveraged the concept of Mega marketing, incorporating elements of Public Relations and Power to promote the event. It strategically utilized the traditional Marketing Mix of 4Ps (Product, Place, Price, and Promotion) to establish a competitive advantage over similar sports and entertainment programs. 

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    2012: Sony Max- Mauka Stadium Campaign

    Best IPL Ads: Sony Max – Mauka Stadium Campaign

    The IPL 2012 advertisement titled “DLF IPL 2012 MAX Campaign Mauka Stadium HD” was a significant promotional campaign for the Indian Premier League in 2012. This advertisement aimed to capture the excitement and grandeur of the IPL, showcasing the league as a premier cricketing event that combined sportsmanship, entertainment, and a sense of national pride. The ad featured high-quality production, engaging visuals, and a captivating narrative that resonated with cricket fans across India and beyond.

    The IPL 2012 advertisement was special because it effectively encapsulated the essence of the IPL as a platform that not only celebrated cricket but also brought people together, fostering a sense of unity and pride. It highlighted the competitive spirit of the tournament, the thrill of the matches, and the camaraderie among players and fans. The advertisement’s special appeal lies in its ability to evoke emotions, build anticipation, and create a sense of belonging among viewers, making them feel part of something larger than a cricket tournament.

    2013: Pepsi— Oh Yes Abhi!

    Best IPL Ads: Pepsi – Oh Yes Abhi

    Rightly called the mother of all IPL campaigns, Pepsi’s “Oh Yes Abhi!” has successfully captured the pulse of the Indian youth. IPL had become a prominent craze amongst youngsters, and this ad was all about the impatient Indian-youth raring to do things “right here, right now”.

    The IPL ad campaign featured celebrities like Ranbir Kapoor, Mahendra Singh Dhoni, and Priyanka Chopra Jonas, burning with passion and letting their guards down in a moment of joy. The campaign, “Oh Yes, Abhi” states that one should live for the moment as if there’s no tomorrow.

    2014: Pepsi— Kanna Keep Calm

    Best IPL Ads: Pepsi – Kanna Keep calm

    For the 2014 IPL, Pepsi’s ad targeted a specific age group— the late teens to early 30s. Just like its commercial in the previous season of the IPL, Pepsi cast all young Indians for the ad who were stuck in the mundane situations of everyday life and wanted to escape. And the best way to do this is by watching IPL on their mobile devices. With a catchy background score and funny vocals, the ad became quite popular and secured over three lakh views on YouTube.

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    2016: Vivo- Pistah

    Best IPL Ads: Vivo – Pistah

    The IPL 2016 advertisement titled “IPL 2016 Promo Song ‘Pistah’” was a vibrant and colourful promotional campaign for the Indian Premier League in 2016. This advertisement aimed to capture the excitement and energy of the IPL, showcasing the league as a premier cricketing event that brought together cricket, entertainment, and a sense of national pride. The ad featured a catchy promotional song, engaging visuals, and a captivating narrative that resonated with cricket fans across India and beyond.

    The IPL 2016 advertisement was special because it effectively encapsulated the essence of the IPL as a platform that not only celebrated cricket but also brought people together, fostering a sense of unity and pride. It highlighted the competitive spirit of the tournament, the thrill of the matches, and the camaraderie among players and fans. The advertisement’s special appeal lies in its ability to evoke emotions, build anticipation, and create a sense of belonging among viewers, making them feel part of something larger than a cricket tournament.

    2017: Jio- Jio Dhan Dhana Dhan

    Best IPL Ads: Jio – Jio Dhan Dhana Dhan

    The advertisement with the plate number “plate_number_1” titled “Jio Dhan Dhana Dhan – bringing people together through cricket” was a special promotional campaign for the Indian Premier League in 2017. The aim of this advertisement was to capture the excitement and unity that the IPL brings to cricket fans not only in India but also worldwide. The ad featured a lively and energetic promotional song, engaging visuals, and a captivating narrative that resonated with viewers.

    The advertisement featuring IPL 2017 was exceptional in the sense that it managed to capture the essence of the IPL as not just a cricket league, but a cultural phenomenon that brings people together, celebrates talent, and showcases the best of cricket and entertainment on a grand stage. The advertisement’s catchy promotional song, “Jio Dhan Dhana Dhan,” further enhanced its appeal by making it memorable and engaging for viewers.

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    2018: Swiggy— No Order Too Small

    Best IPL Ads: Swiggy – No Order Too Small

    In 2018, the online food-ordering company presented a wholesome ad that said, “No order is too small“. The commercial narrated the story of a man in his forties, ordering a piece of gulab jamun on Swiggy and popping it in his mouth before his wife realises what’s happening.

    The dialogue-less ad, championed by Swiggy, showed that they value the people, not their order value. With their “No order too small” commercial, they let users order even the smallest quantity of food possible, which increased Swiggy’s new user orders by 23%.

    2019: Star Sports— Game Banayega Name

    Best IPL Ads: Star Sports – Game Banayega Name

    The winner of the Campaign of the Year award at the Shark Awards, Star Sports favourite’ message with this ad ties back to the very spirit of IPL. The best ad of 2019, Star Sports’ “Game Banayenge Name”, fueled the cricketing spirit of Indians that rose from the streets. The ad narrated a single story seen through two sides— one gully cricket and IPL—with a clever use of the split screen. The two sides were fighting for space on the screen, and finally, the earthy background score took over with the jingle singing— whatever the ground was, the game would be the same. The small elements that contributed to the ad made it a hit— reflecting the spirit of young India and countless cricketers who rose from the streets to play in the biggest-ever IPL.

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    2020: Facebook— More Together

    Best IPL Ads: Facebook – More Together

    With the dawn of the Corona pandemic, 2020 was a rough year for everyone, and more than ever, we needed to see and hear inspirational stories of our communities working together.

    For IPL 2020, Facebook infused this feeling in the cricket-theme rendition of their More Together campaign. With four ads knitted together, Facebook told inspirational stories of people coming together on the platform to make a difference. The ad film follows IPL fans ordering jerseys from their favourite teams to enjoy IPL from their homes, which brought profit to a small business. During the festive season of the IPL, Facebook wanted to highlight how our collective actions can create beautiful outcomes.

    2021: Disney+Hotstar— #IndiaKiVibeAlagHai

    Best IPL Ads: Disney+Hotstar – #IndiaKiVibeAlagHai

    Disney+Hotstar’s music-themed IPL campaign is rightfully lauded as one of the best ad campaigns with a multilingual anthem. Created by one of India’s hottest musicians, Nucleya, the anthem had cricket fans feeling many emotions. Featuring eight Indian languages and sung by eight rappers across India, the anthem perfectly depicted the inter-city rivalry on the field. The fun and multilingual piece brought together fans from across the country to dance to its tune, heralding unity.

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    2022: CRED— Play It Different

    Best IPL Ads: CRED – Play it Different

    The Indian fintech company, CRED, founded in 2018, showed a unique and memorable ad for the 2022 IPL. Signing up Karishma Kapoor, the innovative ad with the slogan “Play It Different,” recreated a Nirma ad from the 90s. CRED used this ad to introduce its bounty for the 2022 IPL. This IPL ad campaign came with a contest that is open to CRED members and to partner with friends, family, or teammates to win the big prize.

    2023: Dream11— #SabKhelenge

    Best IPL Ads: Dream11 – #SabKhelenge

    The fantasy gaming platform Dream11 won hearts with their 3 Idiots campaign titled #SabKhelenge. The multi-starred ad has infused India’s two biggest obsessions – Bollywood and cricket. Following the release of the initial ad, the fantasy gaming platform released a series of ads where the 3 Idiots actors and cricketers engage in hilarious banter.

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    2024: JioCinema- Sab Yahaan, Aur Kahaan!

    Best IPL Ads: JioCinema – Sab Yahaan, Aur Kahaan!

    The IPL 2024 advertisement titled “TATA IPL 2024 on JioCinema MS Dhoni Sab Yahaan, Aur Kahaan!” is a special promotional campaign for the Indian Premier League in 2024. This advertisement features MS Dhoni, a legendary cricket player and former captain of the Indian national team, and highlights the convenience and accessibility of watching the IPL on JioCinema.

    The IPL 2024 advertisement is special because it features a well-known and beloved cricket star, MS Dhoni, who has a massive fan base in India and beyond. The advertisement’s use of Dhoni as the central figure adds to its appeal, making it more engaging and memorable for viewers. Additionally, the ad emphasizes the ease of watching the IPL on JioCinema, highlighting the platform’s features and benefits, such as high-quality streaming, accessibility, and convenience.

    2024: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNahi

    Best IPL Ads: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNhi

    Dream11 surely knows how to make the most of the IPL advertising strategy. Its 2024 ad for IPL promotions made a big splash by bringing together cricketers like Rohit Sharma and Rishabh Pant, who shared playful banter, teasing each other about the season’s rivalry. Bollywood celebrities, including Daler Mehndi, Samantha Ruth Prabhu, and Preity Zinta, also joined the fun, adding star power to the campaign. The light-hearted and star-studded ad captured the excitement of the IPL while promoting Dream11’s fantasy sports platform in a fun and engaging way, making it one of the most memorable IPL ads of 2024.

    2025: Dream11- #AapkiTeamMeinKaun

    Dream11 #AapkiTeamMeinKaun – IPL Campaigns by Brands

    Dream11 has gone all out for IPL 2025 with its star-studded ad campaign, “Aapki Team Mein Kaun?”. The ad brings together Bollywood and cricket in a fun clash of egos, featuring Aamir Khan, Ranbir Kapoor, Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and more.

    The ad kicks off with Pant asking Khan for a picture with Kapoor. Khan jokes, calling Kapoor “Ranbir Singh,” which sparks a hilarious rivalry. Rohit Sharma jumps in to correct him, but Khan laughs it off.

    As the banter continues, surprise cameos from Arbaaz Khan and Jackie Shroff add to the drama. Kapoor even delivers his famous Animal dialogue, making fans cheer. The ad ends with Khan and Kapoor forming their own teams, leaving the cricketers in a tough spot—whom should they choose?

    With its mega-budget production and witty script, this Dream11 ad has set social media on fire.

    FAQs

    What are the best IPL advertisements made for IPL since 2008?

    Here are the top picks of the best IPL advertisements made for IPL since 2008 –

    • 2008: DLF— Manoranjan Ka Baap
    • 2009: Vodafone— ZooZoo
    • 2009: Sony Max— The Home of IPL
    • 2013: Pepsi— Oh Yes Abhi!
    • 2014: Pepsi— Kanna Keep Calm
    • 2018: Swiggy— No Order Too Small
    • 2019: Star Sports— Game Banayega Name
    • 2020: Facebook— More Together
    • 2021: Disney+Hotstar— #IndiaKiVibeAlagHai
    • 2022: CRED— Play It Different
    • 2023: Dream11— #SabKhelenge

    Which are the best IPL creative ads?

    The best IPL creative ads are the IPL 2010 “Saare Jahan Se Acha” advertisement, the IPL 2012 “DLF IPL 2012 MAX Campaign Mauka Stadium HD” advertisement, the IPL 2016 “IPL 2016 Promo Song ‘Pistah’” advertisement, and the IPL 2017 “Jio Dhan Dhana Dhan – bringing people together through cricket” advertisement.

    Which are the most viewed IPL social media campaigns?

    The most viewed IPL social media campaigns are the IPL 2010 “Saare Jahan Se Acha” advertisement, the IPL 2016 “IPL 2016 Promo Song ‘Pistah’” advertisement, and the IPL 2017 “Jio Dhan Dhana Dhan – bringing people together through cricket” advertisement.