Launched in 2016 Mamaearth has made more than 5 million customers in just a few years. It is Asia’s first company that has been certified by Made Safe.
It is competing against big companies like Himalaya and Johnson & Johnson. But, how did Mamaearth capture a big share of the market in such a short time? To answer this question we need to understand the business model of Mamaearth.
Mamaearth is an Indian brand registered under Honasa Consumer Pvt Ltd that aims to provide toxin-free baby care, skincare, and hair care products.
The founders of Mamaearth are Ghazal Alagh and Varun Alagh. The headquarters of Mamaearth is in Gurugram, Haryana. The tagline of the company is Goodness Inside.
Mamaearth Target Audience
Initially, Mamaearth’s target audience was mothers and their babies, offering baby care, pregnancy care, and skin and hair care products. The company also sold accessories, toys, and apparel.
Then the target audience of Mamaearth expanded by targeting the millennial generation by selling more chemical-free skin care products like serums and creams, face wash, lotions, and hair oils.
The company also targeted men by offering products like aftershave lotions, and beard and hair oils.
Mamaearth Baby Products
Mamaearth Business Model
Unique Aspects of Mamaearth’s Business Model
Formulation and Manufacturing
Mamaearth formulates products for manufacturing by contract producers under their brand.
Sales Channels
Primarily online through D2C platforms like Amazon, Flipkart, supplemented by offline stores, ensuring an omnichannel presence.
Global Reach
Products are sold globally through both offline and online channels.
The business model of Mamaearth is straightforward. The company formulates products that contract manufacturers later produce under the permit of the Mamaearth brand.
Mamaearth mainly sells online through D2C Channels like Amazon, Flipkart, etc., and other offline stores. They have an omnichannel presence. The entire product range is manufactured by contract producers under the Mamaearth brand and is sold globally through both offline and online channels.
What is Unique about the Business Model of Mamaearth?
Connecting with their Target Audience
The most important thing for any brand is to connect with its target audience and gain their trust. This is what Mamaearth did brilliantly. From the start, they targeted mothers and made advertisements that resonated with them.
As the founders themselves got the idea of Mamaearth when they were looking for toxin-free and natural baby products online, they knew what parents wanted for their babies.
We are a ‘mum-powered’ company and work with a large number of mothers who are involved in the process, right from ideation, conceptualization to the actual product launch. We believe this connection with mothers will continue to be the biggest driver of success. We have more than 200 young moms on board who help us in conceptualizing and formulating the products. The moms then test these products, and only those with great feedback are approved for mass production,â says Ghazal Alagh.
The founders of Mamaearth believe in providing quality products to their customers.
As they have a superior quality product, people themselves recommend their products to other people. Word-of-mouth marketing has done miracles for their brand.
In 2019 Mamaearth got the âOne of the Best Brandsâ in India Award at the 2nd edition of the ET Brand Festival.
The company has come up with unique products that have attracted many people.
Some of their unique products include Indiaâs first bamboo-based baby wipes, 100% natural plant-based toothpaste for children, and skin and hair care products with natural ingredients like onion, CoCo, charcoal, and ubtan.
Lean Innovation Cycle
Lean innovation follows a principle where you focus on increasing efficiency by continuously listening to your customerâs feedback. Your main priority is experimentation and continuously improving your product quality.
Lean innovation helped Mamaearth to understand its customer needs and fulfill those needs immediately.
Experimentation helped them to increase the quality of their products and also to generate new product ideas. In a very short time, they satisfied their customers using this method.
How Does Mamaearth Earn Money?
The customer acquisition strategy of Mamaearth is completely focused on digital content.
Almost 70% of the sales of Mamaearth products come from online platforms.
Their main aim is to sell as many products as possible online, with their revenue model focused on earning money through sales on Flipkart, Amazon, and other similar eCommerce websites.
Interestingly, only 20% of Mamaearth’s revenue comes from baby products.
On the other hand, 80% of the revenue comes from skincare and haircare products.
As Mamaearth comes in the personal care category they enjoy a healthy gross margin profile of about 65%. So, they can invest 40-50% of revenue in marketing.
Honasa Consumer Sales Channel Split
Particulars
FY24
FY23
FY22
FY21
Revenue
INR 1,969.6 crore
INR 1,515.3 crore
INR 964.3 crore
INR 472.1 crore
Expenses
INR 1,822.5 crore
INR 1,501.6 crore
INR 941.9 crore
INR 1,796.7 crore
Profit/Loss
INR 110.5 crore
INR -151 crore
INR 14.4 crore
INR -1,332.2 crore
Over the past three fiscal years, online sales revenue of Honasa (parent company of Mamaearth) decreased from 81.37% in FY21 to 59.36% in FY23, while offline sales increased from 18.63% to 36.14%. Revenue from services, starting at 1.22% in FY22, grew to 4.5% by FY23.
Mamaearth Financials FY24
Mamaearth has successfully raised $139.2 million across 10 funding rounds, with the latest funding done in December 2023.
Mamaearth Marketing Strategy
Influencer Marketing
Mamaearth has worked with a lot of influencers on the internet. Influencers have helped the company to reach a wider audience.
Influencers tell the benefits of these products on various social media platforms. Mamaearth also works with five hundred mother bloggers to spread awareness about the brand.
Brand Endorsement
Collaborating with Bollywood actress Shilpa Shetty Kundra as a brand ambassador has to be their best marketing strategy. Shilpa Shetty has a lot of popularity, so her becoming a brand ambassador of baby products and also an investor hugely benefited Mamaearth.
Additionally, the company introduced an integrated marketing campaign for their onion shampoo, showcasing Sharmila Tagore and brand ambassador Sara Ali Khan. Furthermore, Samantha Ruth Prabhu lends her endorsement to Mamaearth’s skincare products.
Mamaearth majorly promotes itself through digital ads. They have smartly utilized digital ads and increased their customer base. Their ads are very catchy and symbolize their brands in an effective manner.
At its core, Mamaearthâs amazing products helped them to reach great heights. Mamaearth’s business strategy focuses on a digital-first approach, focusing on D2C channels, expanding offline retail, and driving product innovation with a strong emphasis on sustainability and brand trust. They have understood their customer’s needs properly and served those needs in an excellent way. Mamaearth is an inspiration for many startups. Their business and revenue model is simple yet effective.
FAQs
What is Mamaearth?
Mamaearth is an Indian brand registered under Honasa Consumer Pvt Ltd that aims to provide toxin-free baby care, skincare, and hair care products.
What are Mamaearth products?
Mamaearth mainly deals with baby-care products including accessories, toys, apparel, pregnancy care products, and skin and hair care products.
Is Mamaearth an Indian company?
Yes, Mamaearth is an Indian company founded by Ghazal Alagh and Varun Alagh. It was launched in 2006 and the headquarters is in Gurugram, Haryana.
How are Mamaearth products sold in the market?
Mamaearth products are sold through eCommerce websites like Flipkart, and Amazon, and also via offline stores.
What is the tagline of Mamaearth?
The tagline of Mamaearth is Goodness Inside.
What is Mamaearth USP?
USP of Mamaearth lies in its commitment to providing natural, toxin-free products specifically designed for mothers and their babies. The brand emphasizes safety, environmental sustainability, and cruelty-free practices, ensuring that all products are made from natural ingredients and are safe for both children and the environment.
Does Mamaearth manufacture its own products?
The entire product range of Mamaearth is manufactured by contract producers under the Mamaearth brand and is sold globally through both offline and online channels.
What is Mamaearth tagline?
The tagline of Mamaearth is Goodness Inside.
What is Mamaearth customer care number?
âYou can reach Mamaearth’s customer care at +91 8901 555 444, available Monday to Saturday from 9:00 AM to 6:00 PM. For email support, contact care@mamaearth.in. Additionally, you can submit queries through their support portal at support.mamaearth.in.
In todayâs overcrowded world of e-commerce, where high competition and customer loyalty are hard-won, FirstCry has emerged as a shining example of creating a brand that connects deeply with its audience. The brand was founded in 2010 by Supam Maheshwari and Amitava Saha and operated as an online platform for baby and kids’ products.
But how did FirstCry get this glorious success? The answer lies in its brilliant marketing strategy, which has the essence of emotional storytelling, data-driven decisions, and a deep understanding of its target audience.
Letâs discuss FirstCry’s marketing strategy and disclose the secrets behind its success.
What Makes FirstCryâs Marketing So Irresistible to Parents?
FirstCryâs journey is a testament to the power of a well-executed marketing strategy. By putting parents and their needs at the center of everything it does, FirstCry has built a successful business & also created a brand that millions of families trust and love.
Understanding the Target Audience – Parents and Their Emotions
At the heart of FirstCryâs marketing strategy is a deep understanding of its target audience: parents. Parenting is one of the most emotional journeys in life, filled with joy, anxiety, love, and a constant desire to provide the best for oneâs child. FirstCry taps into these emotions.
Emotional Storytelling: FirstCryâs advertisements and campaigns often revolve around the emotional bond between parents and children. For example, their campaigns highlight moments like a babyâs first steps, a motherâs sleepless nights, or a fatherâs pride in his child. These relatable scenarios create a strong emotional connection with the audience.
Parenting Content: FirstCry doesnât just sell products; it provides value to parents through its Parenting Blog and YouTube channel. From tips on breastfeeding to advice on toddler tantrums, FirstCry positions itself as a trusted partner in the parenting journey.
Why It Works: Emotional storytelling builds trust and loyalty. Parents donât just see FirstCry as a store; they see it as a partner in their parenting journey.
Omnichannel Presence – Online and Offline Integration
FirstCry Offline Store
FirstCryâs success lies in its potential to run online and offline channels. While it started as an e-commerce platform, it quickly expanded into the offline space to cater to a larger audience.
E-commerce Dominance: FirstCryâs website and app are user-friendly, offering several products, from diapers and baby food to toys and clothing. The platform frequently runs discounts, cashback offers, and loyalty programs to keep customers engaged.
Offline Stores: FirstCry has over 500+ offline stores across India, making it accessible to parents who prefer in-store shopping. These stores are designed to be child-friendly, with play areas and interactive displays, creating a delightful shopping experience for both parents and kids.
Hybrid Model: FirstCryâs omnichannel approach allows customers to shop online and pick up their orders in-store or return online purchases at physical stores. This flexibility enhances customer convenience and builds trust.
Why It Works: By offering multiple shopping options, FirstCry ensures that no parent is left behind, whether they prefer the convenience of online shopping or the reassurance of in-store purchases.
Data-Driven Personalization – Making Every Parent Feel Special
FirstCry leverages data analytics to offer a personalized shopping experience. By analyzing customer behavior, purchase history, and preferences, FirstCry tailors its marketing efforts to individual needs.
Personalized Recommendations: The platform uses AI and machine learning to recommend products based on a childâs age, developmental stage, and previous purchases. For example, if a parent buys diapers for a newborn, FirstCry might suggest baby wipes, feeding bottles, or onesies.
Email and SMS Campaigns: FirstCry sends personalized emails and SMS alerts about discounts, new arrivals, and parenting tips. These messages are timed to align with key milestones in a childâs life, such as birthdays or developmental stages.
Retargeting Ads: FirstCry uses retargeting ads to re-engage customers who have abandoned their carts or browsed specific products. These ads often feature discounts or limited-time offers to encourage purchases.
Why It Works: Personalization makes parents feel valued and understood. Itâs not just restricted to selling products but about solving problems and making parenting easier.
FirstCry is known for its aggressive discounting strategy, which has played a crucial role in attracting and retaining customers.
FirstCry Coupons: The platform frequently offers coupons and promo codes, especially during festive seasons like Diwali or Independence Day. These discounts are heavily promoted through social media, email campaigns, and partnerships with coupon websites.
FirstCry FirstClub: FirstCryâs loyalty program, FirstClub, offers exclusive benefits like free delivery, early access to sales, and additional discounts. This program encourages repeat purchases and builds customer loyalty.
Referral Programs: FirstCry incentivizes customers to refer friends and family by offering discounts or cashback for successful referrals. This word-of-mouth marketing strategy has helped the brand grow its customer base organically.
Why It Works: Discounts and loyalty programs keep parents wanting more. Who doesnât love a good deal?
Strategic Partnerships and Collaborations
FirstCry has formed strategic partnerships to expand its reach and enhance its product offerings.
Mahindra Retail Acquisition: In 2016, FirstCry acquired Mahindra Retail, which operated the BabyOye brand. This acquisition helped FirstCry strengthen its offline presence and expand its product portfolio.
Disney Collaboration: FirstCry partnered with Disney to launch a wide array of co-branded products, including clothing, toys, and accessories featuring popular Disney characters. This collaboration appeals to kids and parents, making it a win-win for the brand.
Celebrity Endorsements: FirstCry has collaborated with celebrities like Amitabh Bachchan and its advertising campaigns. These endorsements add credibility and star power to the brand, making it more appealing to a larger audience.
FirstCry’s Collaboration with Amitabh Bachchan
Why It Works: Social media and influencer marketing help FirstCry build a loyal community of parents who trust and love the brand.
Social Media and Influencer Marketing
FirstCryâs social media strategy is a masterclass in engaging with its audience. The brand actively uses platforms like Facebook, Instagram, and YouTube to connect with parents and showcase its products.
Parenting Influencers: FirstCry collaborates with parenting influencers and mommy bloggers to promote its products. These influencers share their personal experiences with FirstCry, making the brand more relatable and trustworthy.
User-Generated Content: FirstCry encourages customers to share photos and videos of their children using its products. The user-generated content is featured on its social media pages, creating a sense of community and authenticity.
Interactive Campaigns: FirstCry runs several campaigns such as contests, quizzes, and giveaways for more engagement. For example, during Motherâs Day, the brand might conduct a contest asking parents to share their favorite parenting moments to win prizes.
Why It Works: Social media and influencer marketing help FirstCry build a loyal community of parents who trust and love the brand.
In recent years, FirstCry has expanded its offerings to include parenting services under the FirstCry Parenting brand. This includes:
Parenting Workshops: FirstCry organizes workshops and webinars on child nutrition, early education, and parenting tips. These events position FirstCry as a thought leader in the parenting space.
Health and Wellness Products: FirstCry now offers a range of health and wellness products for kids and parents, including vitamins, supplements, and skincare products.
Educational Toys and Books: FirstCry has expanded its product range to include educational toys, books, and learning aids, catering to the growing demand for early childhood development products.
Why It Works: By expanding its offerings, FirstCry ensures that it remains relevant to parents as their children grow.
FirstCryâs Global Ambitions
While FirstCry dominates the Indian market, it has also set its sights on global expansion. The brand launched operations in the United Arab Emirates in 2019 and expanded to Saudi Arabia in 2022, bringing its expertise in baby care and parenting products to enter into new markets.
Localized Offerings: FirstCry tailors its product offerings and marketing strategies that go well with the cultural and regional preferences in every market. For example, in the Middle East, the brand offers a range of modest clothing for kids, while in Southeast Asia, it focuses on lightweight and breathable fabrics.
Partnerships with Local Brands: FirstCry collaborates with local brands and retailers to establish a foothold in new markets. These partnerships help the brand navigate regulatory challenges and build trust with local customers.
Why It Works:
FirstCryâs global expansion strategy is successful because it focuses on localization and strategic partnerships by adapting its product offerings to match cultural preferencesâsuch as modest clothing in the Middle East and breathable fabrics in Southeast Asia as it ensures relevance and appeal in diverse markets.
Key Takeaways from FirstCryâs Marketing Strategy
Emotional Connection: Tap into the emotions of your target audience to build a strong brand connection.
Omnichannel Approach: Integrate online and offline channels to provide a satisfactory customer experience.
Data-Driven Personalization: Use data to offer personalized recommendations and targeted marketing.
Huge Discounts: Offer discounts and loyalty programs to attract and retain customers.
Strategic Partnerships: Collaborate with brands and influencers to expand your reach and credibility.
Community Building: Engage with your audience through social media, user-generated content, and interactive campaigns.
Continuous Evolution: Adapt to the changing needs of your audience and expand your offerings to stay relevant.
Conclusion
FirstCryâs success can be attributed to its customer-centric approach, emotional storytelling, and data-driven strategies. By understanding the needs and emotions of its target audience, FirstCry has built a brand that parents trust and love.
Its omnichannel presence, aggressive discounts, and strategic partnerships have further solidified its position as Indiaâs leading baby care retailer. But what truly sets FirstCry apart is its mind-blown marketing strategies to connect with the audience.
From a baby products retailer to a comprehensive parenting platform, FirstCry has continuously adapted to meet its customer demands. As the brand expands globally, its marketing strategy will continue to engage parents worldwide.
The rising traffic in most of the cities these days has become an unavoidable problem. Getting stuck in traffic in today’s metropolitan cities is one of the inescapable situations.
More often, there comes a time when you have to reach a destination, but there is no way for you to do so. In such times, you are frustrated and worried while thinking of some miracle to happen. But thanks to new-age technological advancements and innovative minds, we have companies like Rapido to rescue us in these kinds of situations.
You will just have to install the app, and you will be able to travel anywhere within the city. Rapido joined the Unicorn Club on 29 July 2024 with a $120 million investment from WestBridge Capital at a valuation of over $1 billion.
Here’s a look at the business model of Rapido and how it makes money.
Rapido is an Indian bike taxi and logistics service provider headquartered in Bangalore, Karnataka. Formerly known as the theKarrier, the company was founded in 2015 by two IIT alumni and PESU alumni – Aravind Sanka, Pavan Guntupalli, and Rishikesh SR.
Hero MotoCorp Chairman Pawan Munjal and former Google India Vice President Rajan Anandan are people who have stakes in Rapido. The company operates in almost 100+ cities and had 20 million+ customers in FY23.
Due to the increasing demand for Rapido, they have expanded their operations almost all over India. Some of the cities where Rapido operates are Coimbatore, Jalandhar, Patiala, Tirupati, Trichy, Kolkata, Udaipur, Amritsar, Bhubaneswar, Rohtak, Vishakapatnam, Sagar, Hyderabad, Gwalior, and many more.
Key Products and Services
Rapido is a bike taxi service provider, but along with that, they also have auto-rickshaw and third-party logistics services.
It was in 2020, after the COVID-19 outbreak, that the company decided to expand its logistics that offer hyperlocal delivery for local businesses and eCommerce companies.
Following that year, Rapido decided to expand its Auto services in 11 additional Indian cities in the states of Rajasthan, Gujarat, Uttar Pradesh, Punjab, and Andhra Pradesh, to name a few.
Rapido Auto
Rapido also offers a service called Rapido Corporate. It is an employee travel management for organizations. In this service, organizations need to partner up with them if they want to offer travel services to their employees.
Target Audience of Rapido
Rapido’s target audience is mainly commuters who travel in their day-to-day lives. Its main goal is to offer services to commuters who prefer open and safe commute options in comparison to over-expensive cab rides.
As per the latest reports in February 2025, Rapido has shifted to a SaaS model, removing daily commissions for drivers, says Co-founder Aravind Sanka. Drivers now pay a subscription fee upfront and keep 100% of their fares. The platform serves two million drivers monthly, focusing on value for both riders and customers.
Before this, the business model of Rapido was mainly B2C (Business-to-customer model). This means that they offer their services directly to their customers as a business entity.
In addition to this, they have also leveraged vehicle storage options to provide carriage services. Moreover, the end receivers of their product and services are customers like us.
Their B2C model allows consumers to book a bike ride through their app. Customers need to download the Rapido app, create a profile, and set pick-up and drop-off locations.
Upon successful booking, a driver known as the ‘Captain’ will be assigned with their details like name, photo, and other details. This gives assurance to customers regarding the driver with whom they are going to commute. Users can make payments either with cash or using a digital payment method.
For Captains, Rapido allows anyone with two-wheelers to register as Captains. They are free to choose whatever vehicle they want, like motorcycles, scooters, or e-bikes, but it cannot be older than 2010. They also need to have a phone with a 3G/4G mobile data connection.
Rapido encourages people between the ages of 18 and 50 to be Captains. Presently, the company is looking for more female captains to join their community.
How Does Rapido Make Money | Rapido Revenue Model
Rapido makes money through its bike and rental services. Rapido’s revenue model is mainly of two categories:
The Commission-based
Commission-basis means the company generates money by acting as an intermediary between the ‘Captains’ and the customer. They charge a fee of 20% of the entire fare.
The B2C commission-based
The other method through which Rapido earns money is through its B2C logistics services, Rapido Store. This is a major source of revenue as the company focuses on delivering the goods of logistics companies to their preferred location.
Advertising and Partnerships
Rapido works with businesses to show ads on their platform. They may promote local shops or display targeted ads for their users. They earn money through ad fees or paid promotions.
Delivery Services
Rapido doesnât just offer rides but also delivers packages. Users can send parcels or documents through the Rapido app within the city. Rapido earns money by charging delivery fees.
Rapido Financials
Rapido Financials
FY23
FY24
Operating Revenue
INR 443 crore
INR 648 crore
Total Expenses
INR 1172 crore
INR 1066 crore
Profit/Loss
INR -675 crore
INR -371 crore
Rapido has grown 4.4 times over the past two years, with revenue rising from INR 145 crore in FY22 to INR 648 crore in FY24. The ride-hailing company also reduced its losses by 45% in FY24, helped by better cost management. In 2024, the operating revenue of Rapido increased by 46.3% to INR 648 crore from INR 443 crore in 2023. The company’s total expenses decreased by 9%, dropping to INR 1,066 crore from INR 1,172 crore. The company reported a loss of INR 371 crore in 2024 compared to INR 675 crore in 2023.
The Unique Selling Proposition (USP) for Rapido precisely gives it an edge over other forms of ride-hailing. It addresses some of the most critical needs of a typical urban commuter in India. In fact, unlike all the other different models, which are focused on levying high commissions, Rapido has gone to the subscription mode, providing rides at comfortable prices, especially for regular commuters and those living in smaller cities. This mode of transportation, which is speed and convenience-oriented, offers an easy and short bike taxi ride, which will save travel time by 50% in congested areas. Economically competing with taxi fares, Rapido is an alternative.
For safety, this platform boasts “Captains” who have undergone a rigorous vetting process, and the rides can also be tracked through GPS. The app ensures smooth riding experiences through real-time tracking, cashless payments, and customer service. Now, Rapido has also gone beyond bike taxis to include auto-rickshaws, cabs, and delivery services in its portfolio, strengthening its outreach and boosting user engagement. All put together, it’s a game changer in the ride-hailing landscape of India for affordability, speed, and reliability.
One of the most important things to look at in Rapido’s services is its affordability. For daily commuters, Rapido seems to be the perfect mode of transport. At any time, either day or night, a traveler’s trip is less expensive than most cab rides.
They provide helmets for safety.
The app has easy accessibility because it is available in five major languages.
There is also a speed-tracking feature that lets the Captains know their speed.
Rapido’s business model offers insurance for both parties – the driver and the rider.
Rapido SWOT Analysis
Rapido SWOT Analysis
Rapido Strengths
Dominance in the Market: Rapido’s former trust is reliant on its consumer consideration over its 65 percent market share in India’s bike-taxi industry.
Economical Services: Easy, affordable rides make an attractive option for budget-off commuters. Its pricing strategy fills a gap between traditional taxi riding and new-age app-based ride-hailing services, catering to a very large customer base.
Simple and Convenient: The company’s app is an apt source for booking rides easily and quickly, bringing the customer satisfaction clause into operation effect for the company.
Rapid Expansion: This company operates in about 100 cities and thus has successfully tapped into new markets and continues expanding.
Driver-focused Model: The platform provides a fixed payment fee structure to a driver rather than payment based on commission per ride, thus cultivating more trust and satisfaction among its driver partners.
Rapido Weaknesses
Perception Problems: Some would-be users may consider bike rides to be unsafe and so deter their usage. Some features for assuring safety have been put in place, but it is still very difficult to alter the perceptions of consumers.
Limited Service Diversification: Rapido has started diversifying into food and courier deliveries and can begin to move away from its emphasis on bike-taxi services; however, it could limit the potential to attract a wider customer segment compared to competitors offering various modes of transport.
Inconsistent Operations: Users experience non-uniformity of service even after developing all the backend technology, which hinders the overall trust in the service.
Rapido Opportunities
Unexploited Potential in the Market: Further market penetration across India opens good potential for Rapido to scale its customer base and market share.
Diversification into New Services: More channels, such as car-hailing or food delivery, can be innovated to attract additional customers and improve their stake in the competition.
EV Adoption: Adaptation to EVs may fall within the spectrometer of developing eco-friendly environment concerns and the government’s pro-poor approaches.
Rapido Threats
Intense Competition: Well-established competitors like Ola and Uber as well as newer emerging regional players, pose a challenge to Rapido’s market share as well as its pricing strategies. These competitors could also create pressure on profitability and growth.
Regulatory Challenges: The ongoing regulatory tussles concerning ride-hailing in India, coupled with possible changes in government policies, could impact Rapido’s operations and compliance costs.
Economic Factors: Any economic downturn or shift in consumer spending behavior could substantially impact demand for ride-hailing services, especially in the price-sensitive segment.
Conclusion
It is quite clear by looking at the business model of Rapido, that customers and drivers both benefit greatly. By always making constant app updates and improving the system, they wish to make their app user-friendly for every walk of life. They are soon going to launch special and simplified features for visually challenged people.
Since its inception in 2015, Rapido has come a long way and joined the unicorn club on 29 July 2024. Day and night they are striving hard to be the solution for India’s intra-city commuting problems. Rapido’s bike services are a boon for anyone who wishes to reach their destination in a jiffy.
FAQs
How does Rapido make money or what is Rapido revenue model?
Rapido earns money by charging a fee of 20% of the entire fare. The company also earns from its logistics services. Visit their website to learn about the Rapido fares chart.
Who are the founders of Rapido?
Aravind Sanka, Pavan Guntupalli, and Rishikesh SR founded Rapido in 2015.
What is Rapido business model?
The business model of Rapido is mainly a B2C, business-to-customer model. This means that they offer their services directly to their customers as a business entity themselves.
How to start Rapido business?
To start a Rapido business:
As a Rider â Register on the Rapido Captain app, upload documents, get approval, and start rides.
Rapido Franchise â Contact Rapido, check requirements, sign an agreement, and earn commissions.
What was Rapido turnover 2024?
The operating revenue of Rapido increased by 46.3% to INR 648 crore from INR 443 crore in 2023.
How does Rapido work?
Rapido connects users with bike and auto riders for quick rides. Customers book via the app, riders accept, pick them up, and drop them at their location. Rapido earns through ride fees.
What is Rapido net worth in rupees?
As of October 2024, Rapido’s net worth was valued at Rs 6,800 crore.
What is Rapido walk feature?
Rapido doesnât have a walk feature, but it offers bike, auto, and cab ride options.
What is Rapido owner name?
Aravind Sanka, Pavan Guntupalli, and Rishikesh SR are the founders of Rapido and the parent organization of Rapido is Roppen Transportation Services.
How to earn money from Rapido?
To earn from Rapido, become a “Rapido Captain” by registering on the app and using your bike for rides. You earn money from fares, plus bonuses and incentives based on your performance.
Remember the last time you watched a sport on TV or experienced one at the stadium – the joy, the roar of the crowd, everyone sharing the same level of excitement? Now, think of using those same energies to sell products, create a new brand, and create new experiences.
Sports marketing is all about connecting sports and business excitingly and powerfully. Whether you’re a sports enthusiast or business owner looking for ways to reach a passionate audience, we have got you covered.
We will have a look at what it is, the different types, real examples, and some smart winning strategies that will hook you throughout the blog.
Sports marketing is considered a tactic for promoting sports events, teams, and athletes to connect with potential audiences. But itâs not just limited to selling tickets to a game or jerseys with a playerâs name on it.
One of the primary focuses is to create a connection between the audience and the brand, following the passion and dedication that sports fans have.
Moreover, sports marketing also demands interesting storytelling. Itâs about crafting narratives that are relevant to fans, whether itâs the underdog team fighting for victory, the superstar athleteâs journey to greatness, or the community coming together to support their local team. This emotional engagement is what makes sports marketing so distinctive.
Types of Sports Marketing
The goal of sports marketing is to reach as many people as possible. It comes in several forms, each with its own format and target audience. Here are the main 4 types:
Marketing of Sports
This involves promoting sports events, leagues, teams, or athletes themselves. The goal is to increase ticket sales, viewership, and fan engagement. Examples include advertising for the Super Bowl, the Olympics, or a local marathon.
Marketing Through Sports
This is where brands use sports as a platform to promote their products or services. Think of Nike sponsoring a football team or Coca-Cola being the official drink of the FIFA World Cup. Itâs about aligning a brand with the values and emotions associated with sports.
Sports Product Marketing
This focuses on selling sports-related products like equipment, apparel, or fitness gear. For example, Adidas marketed its latest running shoes, and Wilson promoted its tennis rackets.
Digital Sports Marketing
With the rise of social media and streaming platforms, digital sports marketing has become a game-changer. It includes everything from live-tweeting during a game to creating viral challenges on TikTok. The goal is to engage fans online and create shareable content.
Why Sports Marketing Works: The Psychology Behind It
Sports marketing taps into the deep emotional connection people have with sports. Hereâs why itâs so effective:
Dedication: Sports fans are some of the most passionate and loyal people. They donât just watch a game; they live and breathe it.
Shared Experiences: Sports bring people together, whether cheering for a team at a stadium or watching a game with friends at home. Brands that align themselves with these shared experiences can create lasting impressions.
Hero Worship: Athletes are often seen as heroes or role models. When a brand associates itself with a popular athlete, it borrows some of that star power.
Real-World Examples of Sports Marketing Done Right
Letâs look at some iconic examples of sports marketing that hit it out of the park:
Nike and Michael Jordan
Nike and Michael Jordan
The partnership between Nike and Michael Jordan is the stuff of legends. The Air Jordan brand didnât just sell shoes; it sold a lifestyle. By associating its product with Jordanâs greatness, Nike created a cultural phenomenon that is still going strong decades later.
Red Bull and Extreme Sports
Red Bull doesnât just promote an energy drink; it also promotes an adrenaline-fueled lifestyle. By sponsoring extreme sports events like the Red Bull Stratos space jump, the brand has positioned itself as the go-to drink for thrill-seekers.
The FIFA World Cup and its Sponsors
The FIFA World Cup is a masterclass in sports marketing. Brands like Adidas, Coca-Cola, and Visa pay millions to be associated with the event, knowing that the global audience and emotional intensity will drive massive brand exposure.
Pepsi and the Super Bowl Halftime Show
The Super Bowl is one of the most-watched events globally, and Pepsi has masterfully leveraged its partnership with the halftime show. By sponsoring the performance, Pepsi ensures its brand is front and center during one of the most anticipated moments of the event.
The halftime show isnât just about music; itâs a cultural phenomenon, and Pepsiâs association with it reinforces its image as a fun, youthful, and energetic brand.
Under Armour and Steph Curry
Under Armourâs partnership with NBA superstar Steph Curry is a textbook example of how to build a brand around an athlete. When Curry rose to fame, Under Armour didnât just sell shoes; they told the story of an underdog who defied the odds.
The âCurry Brandâ became synonymous with hard work, humility, and excellence, resonating with fans worldwide. Under Armourâs clever marketing campaigns, like the âRule Yourselfâ series, showcased Curryâs dedication, inspiring millions.
Gatorade and the âBe Like Mikeâ Campaign
In the 1990s, Gatorade launched one of the most memorable sports marketing campaigns of all time: âBe Like Mike.â Featuring basketball legend Michael Jordan, the campaign tapped into the dreams of every kid (and adult) who wanted to emulate Jordanâs greatness. The catchy jingle and aspirational message made Gatorade the drink of champions, solidifying its place in sports culture.
ESPN and the âThis is SportsCenterâ Campaign
ESPNâs âThis is SportsCenterâ campaign is a brilliant example of humor and relatability in sports marketing. The commercials featured athletes, ESPN anchors, and quirky behind-the-scenes moments at the networkâs headquarters. By blending sports with humor, ESPN created a campaign that was entertaining as well reinforced its position as the ultimate destination for sports fans.
Puma and Usain Bolt
Pumaâs partnership with Usain Bolt, the fastest man in the world, is a masterclass in aligning a brand with an athleteâs persona. Boltâs charisma, speed, and record-breaking performances perfectly complemented Pumaâs image as a bold and innovative brand. The âForever Fasterâ campaign celebrated Boltâs achievements while positioning Puma as a brand that pushes boundaries.
Heineken and the UEFA Champions League
Heinekenâs long-standing partnership with the UEFA Champions League is a prime example of global sports marketing. The brandâs campaigns, like âChampion the Match,â focus on the shared experience of watching football with friends. By associating itself with one of the most prestigious sports tournaments, Heineken has become synonymous with premium football experiences.
State Farm and the âJake from State Farmâ Campaign
State Farmâs clever use of humor and sports partnerships has made it a standout in the insurance industry. The âJake from State Farmâ campaign, featuring NFL stars like Patrick Mahomes and Aaron Rodgers, blends sports with everyday life. By positioning itself as a relatable and trustworthy brand, State Farm has successfully connected with sports fans and non-fans alike.
Beats by Dre and Athlete Endorsements
Beats by Dre and Athlete Endorsements
The use of celebrity endorsements has helped Beats by Dre become a cultural icon. From Serena Williams to LeBron James, Beats has partnered with some of the biggest names in sports to promote its headphones. The brandâs âHear What You Wantâ campaign, featuring Colin Kaepernick, also showcased its commitment to social issues, resonating with a younger, socially conscious audience.
Budweiser and the FIFA World Cup
Budweiserâs âLight Up the FIFA World Cupâ campaign is a stellar example of experiential marketing. The brand created interactive light-up cups that fans could use during matches, turning stadiums into dazzling displays of unity and excitement. By enhancing the fan experience, Budweiser strengthened its connection with football enthusiasts worldwide.
NBA and Social Media Engagement
The NBA has revolutionized sports marketing through its innovative use of social media. From viral highlights on Twitter to behind-the-scenes content on Instagram, the league has mastered the art of engaging fans online. The NBAâs partnership with platforms like YouTube and TikTok has also helped it reach younger audiences, making basketball a global phenomenon.
Adidas and the âImpossible is Nothingâ Campaign
Adidas and the âImpossible is Nothingâ Campaign
Adidasâ âImpossible is Nothingâ campaign is a powerful example of storytelling in sports marketing. Featuring athletes like Muhammad Ali, David Beckham, and Lionel Messi, the campaign celebrates perseverance and determination. By aligning with these inspiring stories, Adidas has positioned itself as a brand that empowers athletes to achieve greatness.
Coca-Cola and the Olympics
Coca-Cola and the Olympics
Coca-Colaâs partnership with the Olympics is one of the longest-running and most successful sports marketing campaigns. The brandâs âShare a Cokeâ campaign featured during the Olympics encouraged fans to connect, reinforcing Coca-Colaâs message of unity and happiness. By associating itself with this global celebration, Coca-Cola has become a symbol of togetherness.
Winning Strategies in Sports Marketing
Ready to get in the game? Here are some proven strategies to make your sports marketing campaign a success:
Leverage Star Power
Partnering with athletes or teams can give your brand instant credibility and visibility. Just make sure the partnership feels authentic and aligns with your brand values.
Create Experiential Marketing Campaigns
Fans donât just want to watch; they want to participate. Create experiences like meet-and-greets with athletes, selfies, or interactive social media campaigns.
People connect with stories, not products. Whether itâs an athleteâs journey or a teamâs comeback, use the storytelling format to create an emotional bond with your audience.
Go Digital
Social media, live streaming, and influencer partnerships are essential in todayâs sports marketing landscape. Engage fans where they spend most of their timeâonline.
Focus on Community
Sports are all about community. Show your support for local teams, sponsor youth sports programs, or create campaigns that bring fans closer.
Use Data to Personalize Campaigns
Leverage data analytics to understand your audience better and tailor your campaigns to their preferences. For example, fantasy sports platforms like DraftKings use data to create personalized experiences for audiences, increasing engagement and retention.
Create Shareable Content
In the age of social media, shareable content is king. Create videos, memes, or challenges that fans can easily share with their networks. The NFLâs âMy Cause, My Cleatsâ campaign, where players wear custom-designed cleats to support charitable causes, generates tons of shareable content and positive buzz.
Tap into Nostalgia
Nostalgia is a powerful emotion. Use it to connect with fans by revisiting iconic moments, retro branding, or classic matchups. For example, the NBAâs âHardwood Classicsâ line of jerseys brings back memories of legendary players and eras, appealing to both older fans and younger audiences who appreciate this.
Collaborate with Influencers
Influencers, whether they are athletes, celebrities, or social media personalities, can amplify your brandâs reach. Partner with influencers who align with your brand values and have a genuine connection with their audience. For instance, Pelotonâs collaborations with fitness influencers have helped it build a strong online community.
Focus on Inclusivity
Sports are for everyone, and your marketing should reflect that. Create campaigns that celebrate diversity and inclusivity. For example, Adidasâs âShe Breaks Barriersâ initiative supports female athletes and promotes gender equality in sports, resonating with a wider audience.
Gamify the Experience
Gamification adds an element of fun and competition to your campaigns. Create contests, quizzes, or challenges that encourage fan participation. For example, Coca-Colaâs âShoot for Happinessâ campaign during the FIFA World Cup allowed fans to play a virtual penalty shootout game, blending sports and entertainment.
Leverage Live Events
Live sports events are a goldmine for marketing opportunities. Engage fans during games by tweeting, watching replays, or engaging with polls during real-time marketing.
Oreoâs famous âYou Can Still Dunk in the Darkâ tweet during the 2013 Super Bowl blackout is a classic example of real-time marketing done right.
Create Limited-Edition Products
Scarcity drives demand. Launch limited-edition products or merchandise tied to sports events or athletes. For example, Nikeâs limited-edition sneakers tied to different sports events often sell out within minutes, creating hype and exclusivity.
Focus on Emotional Triggers
Sports evoke strong emotionsâjoy, excitement, pride, and even heartbreak. Tap into these emotions to create campaigns that resonate deeply with fans. For instance, Budweiserâs âWhassup?â campaign tapped into the camaraderie of watching sports with friends, creating a lasting emotional connection.
Invest in Cause Marketing
Align your brand with a social cause or charity to build goodwill and connect with socially conscious consumers. For example, the NFLâs âCrucial Catchâ campaign raises awareness and funds for cancer research, showing that the league cares about more than just football.
Humor is a universal language. Use it to create memorable and relatable campaigns. The âJake from State Farmâ commercials featuring NFL stars are a great example of how humor can make a brand stand out in a crowded market.
Focus on Visual Storytelling
Try to invest in high-quality photography, videos, and graphics to tell your brandâs story in a world dominated by visuals,. For example, GoProâs partnership with extreme sports athletes showcases the brandâs cameras in action, creating visually stunning content that resonates with adventure enthusiasts.
Engage Fans Year-Round
Donât limit your marketing efforts to the season or event. Engage fans year-round with content, promotions, and activities that keep audiences engaged to your brand. For example, the Premier Leagueâs social media channels consistently share content, even during the off-season, to keep fans engaged.
Collaborate with Other Brands
Partner with complementary brands to create unique campaigns that appeal to a larger audience. For example, the collaboration between Gatorade and Fortnite brought together sports and gaming, two of the most popular forms of entertainment, creating a buzz among fans of both.
Measure and Adapt
Finally, always measure the success of your campaigns and be ready to adapt. Use analytics to track engagement, reach, and ROI, and adjust your strategies based on what works. Continuous improvement is key to staying ahead in the competitive world of sports marketing.
The Future of Sports Marketing: Whatâs Next?
Global Sports Market – Top 6 countries
There has been an explosion in the growth of sports marketing in recent years. The way brands connect with audiences is changing as a result of technological advancements, shifting fan expectations, and digital trends.
So, whatâs next? Letâs have a look at the game-changing trends that will define the future of sports marketing.
Virtual Reality (VR) & Augmented Reality (AR)
Imagine yourself sitting courtside at an NBA game, experiencing every dribble and dunk as if you were thereâall from the comfort of your couch. Thatâs the power of VR and AR in sports marketing.
Brands are investing in immersive fan experiences, from virtual stadium tours to AR-powered player stats displayed in real-time during broadcasts. Expect to see more brands embracing these cutting-edge technologies to bring fans closer to the action.
Live-streaming & Interactive Content
Gone are the days when sports fans relied solely on television to catch their favourite games. The rise of live-streaming platforms like Twitch, YouTube, and social media has transformed how fans consume content. But hereâs the kickerâfans donât just want to watch; they want to interact.
Thatâs why brands are creating behind-the-scenes content, real-time polls, and even letting their brand ambassadors provide alternative game commentary to make sports marketing more engaging than ever before.
NFTs & Digital Collectibles
Remember collecting trading cards as a kid? Now, think of owning a one-of-a-kind digital version of your favourite athleteâs best game moments. NFTs (non-fungible tokens) are taking the sports world by storm.
The NBAâs Top Shot NFT marketplace is a prime example, allowing fans to buy and trade exclusive digital highlights. This trend opens a new revenue stream for teams, athletes, and brands while giving fans a unique way to own a piece of sports history.
Metaverse & Virtual Sports Events
The metaverse isnât just a futuristic conceptâitâs already here. Imagine attending a Super Bowl watch party in a virtual stadium, interacting with fellow fans, and even buying digital merchandise for your avatar.
Sports brands and leagues are actively exploring ways to integrate sports into virtual worlds, creating fruitful opportunities for sponsorships and fan engagement like never before.
AI-Powered Fan Personalization
Personalization is the name of the game. By utilizing artificial intelligence, brands can now analyze fan behaviour and preferences to deliver customized content, promotions, and recommendations.
Whether AI-driven chatbots provide real-time game updates or predictive analytics suggesting personalized merchandise, sports marketing is becoming advanced, faster, and more targeted.
Sustainability in Sports Marketing
Nowadays, fans care about more than just the gameâthey care about the planet. Thatâs why brands are stepping up their sustainability game. From eco-friendly jerseys and carbon-neutral stadiums to promoting green initiatives, sports marketing is shifting toward a more environmentally responsible approach.
Adidasâs fully recyclable running shoes are a perfect example of how brands can make an impact while staying relevant to todayâs conscious consumers.
Womenâs Sports & Inclusive Marketing
The rise of womenâs sports is one of the significant growth opportunities in sports marketing. Events like the FIFA Womenâs World Cup and the WNBA are gaining record-breaking viewership, and brands that invest in womenâs sports are tapping into a loyal and passionate audience. Itâs not just about representationâitâs about recognizing the immense value of female athletes and their fan base.
Esports & Gaming Integration
If you think traditional sports are the only players in the marketing game, think again. Esports is now a billion-dollar industry, attracting massive audiences worldwide. Brands are blindly following this trend through sponsorships, in-game advertising, and partnerships with gaming influencers.
The blend of esports and mainstream sports is creating a new era of cross-industry marketing, bringing together traditional sports fans and digital-native audiences.
Wearable Tech & Smart Data
Imagine if your fitness tracker could sync with your favourite sports teamâs training program, giving you customized workouts based on authentic athlete data. Wearable technology is revolutionizing the way fans engage with sports and their fitness. Smart jerseys, biometric analysis, and interactive apps are helping brands provide fans with unique and personalized experiences.
Final Thought: Why Sports Marketing is a Winning Play?
Sports marketing is more than just a business strategy; itâs a way to connect with people on a deeper level. By tapping into the passion, loyalty, and shared experiences that sports create, brands can build lasting relationships with their audience.
Sports marketing is an evergreen field with countless opportunities for businesses and marketers. A brand seeking to promote its brand or a marketer searching for the next big idea can benefit from sports marketing. Create engaging experiences that connect with your audience and tell a compelling story.
Now, itâs your turn to step onto the field and make your mark. Game on!
FAQs
What is sports marketing?
Sports marketing involves using sports to market products or services or marketing the sports themselves (teams, athletes, events).
Why is sports such a powerful marketing platform?
Sports evoke strong emotions, create passionate fan bases, and offer high visibility, making it effective for brand building and reaching target audiences.
What are some key strategies in successful sports marketing?
Key strategies include sponsorship, athlete endorsements, content marketing, experiential marketing, and leveraging digital platforms.
The Indian Premier League, the most prestigious cricket tournament in the world, will soon begin after the Indian Women’s T20 League came to a close with RCB’s historic first title. The Indian Premier League is getting ready to deliver the excitement and thrills fans have come to expect in its 17th season. There may be other cricket leagues around the world, but none can compare to the Indian version in terms of scale, star power, sponsorship, etc. In a survey, brand valuation consultant Brand Finance stated that in 2024, the cumulative brand value of the Indian Premier League (IPL) surged to $12 billion, marking a 13% increase from the previous year. For the first time, four franchises, Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, and Kolkata Knight Riders surpassed a brand value of $100 million.
This year’s IPL saw a significant increase in its brand value, according to the survey. The reason for this is the large number of spectators in the stadiums, the increased consumption of IPL matches online and through other means, and the mega-media partnerships.
According to the consultant, the Chennai Super Kings are worth $122 million, making them the most valuable franchise brand in the Indian Premier League followed by Mumbai Indians with $119 million worth.
In today’s world, several things influence the monetary worth of an IPL fan’s preferred franchise. As a result, we’ll go over a few important aspects that influence the brand value of IPL clubs, a subject that followers of IPL often think about.
Among Shah Rukh Khan‘s followeres is his iconic open-arms posture, which has made him known globally. As Shah Rukh Khan enthusiastically cheers on his Kolkata Knight Riders squad and as they spot Sourav Ganguly, the prince of Kolkata, the 70k-strong crowd at Eden Gardens in Kolkata bursts into cheers.
A large social media following and endorsement partnerships with different brands are opportunities for celebrity owners. More sponsors are eager to purchase shirt space from the club as a result of the team’s rising popularity. As reported by a renowned media group, KKR emerged as the most lucrative IPL club in 2018, clocking in at 19.87%. The value of a brand doubles as its popularity and profitability rise.
Cricket fans associate CSK with MS Dhoni. MS Dhoni has been showered with an abundance of love and admiration by CSK fans. Since Dhoni became the public face of CSK, he has greatly increased the value of the team’s brand.
Other IPL franchises rely heavily on the big players to boost their brand value. Fans have come to anticipate that their favorites will consistently wear the same uniform from season to season. Keeping star players is crucial for building a strong brand.
Being on the pitch excites fans, which in turn boosts the team’s social media following. Brand recognition and, by extension, value, rise in tandem with increases in audience size, ticket sales, and merchandise sales.
Approaches to Advertising
Teams in the Indian Premier League use strategies including fan clubs, contests, player-fan interactions, team anthems, Twitter polls, and more to promote and expand their franchises. Over the years, marketers have come up with marketing strategies that aim to appeal to a certain demographic. The RCB Insider featuring Mr. Nags is one example of a marketing campaign. An archetypal Bengalurean, Mr. Nags, unexpectedly shows up at the RCB locker room or the filming location and spills the beans on delicious insider rumors.
RCB Insider with Mr. Nags, Ft. Virat Kohli | IPL 2023
Bhajji Blast with CSK is the latest in a series of innovative marketing campaigns that have captured the imagination of cricket fans. The show is a YouTube series created by Harbhajan Singh, a member of CSK. In it, he talks to other members of the band and learns interesting things, hears inspiring stories, and makes fun of themselves. Franchisees can increase their brand value through the use of these broadcasts by providing fans with an intimate peek into the everyday routines of players or teams.
The worth of a team’s brand is proportional to how well it performs. The worth of a team’s brand goes up when they continuously perform well. The great brand value of Real Madrid, Barcelona, and Manchester United is largely due to their continuous performance. Without a doubt, more fans, sponsors, and confidence among supporters may be attracted to cricket matches with regular pyrotechnics.
In addition to the team’s terrible performance in almost every IPL season, several other things bring disrepute to Delhi Capitals. Teams like CSK, MI, and KKR, on the other hand, have been incredibly valuable due to their regularly impressive results in the IPL.
FAQs
Which IPL team was the most valuable franchise in 2024?
Chennai Super Kings was worth $122 million, making them the most valuable franchise brand in the Indian Premier League 2024.
Which IPL team was the least valuable franchise in 2024?
Lucknow Super Giants was worth $60 million, making them the least valuable franchise brand in IPL 2024.
Who is the captain of the Mumbai Indians team?
Hardik Pandya is the captain of Mumbai Indians team in IPL 2025.
Which IPL team has most fans in India?
The Mumbai Indians (MI) are widely considered to have the most fans in India. Their large fan base is attributed to the team’s consistent success in the IPL, with multiple championship wins, as well as their strong presence in major cities across the country.
With the 17th season of the world’s premier cricket league, “The Indian Premiere League,” set to begin on March 22, 2024, cricket fever is in full swing in India. All around the world, cricket fans gather around their screens for almost 60 days to watch matches during this massive event, which is regarded throughout the country as cricket’s biggest festival. India has the world’s largest population and is home to countless cricket fans, so it’s no surprise that the country ranks first in IPL viewing. The figure indicates that 426 million people watched the IPL on television and via over-the-top services last year. Star Sports, the official television broadcaster of the 2023 Indian Premier League, reported an incredible 6230 crore minutes of viewing time over the first ten matches. With a total of 30.7 crore viewers over the first 10 matches, the broadcaster attracted 23% more people than the previous IPL season. According to JioCinema, the service had 5.5 billion unique video views in its first week of existence. The previous record-breaking number of concurrent viewers was achieved on April 12, 2023, during the match between the Chennai Super Kings and the Rajasthan Royals, with an impressive 22 million.
Brands have been able to establish a unique identity and gain unparalleled exposure through the Indian Premier League (IPL) for many years. Online and over-the-top (OTT) advertising during the Indian Premier League has become an absolute must for most consumer firms. IPL gives companies the power to influence how consumers think and feel. A lot of companies, especially those in the consumer goods sector, see a spike in sales around this time of year. During the IPL season, brands reached their sales peak and accomplished 30% to 40% of their yearly sales objective. By identifying with such a widely-viewed platform, brands can influence how consumers see them and give dealers more confidence when pitching their wares.
With a massive and devoted fan base, the Indian Premier League is among the world’s most prestigious sports leagues. In order to connect with these fans, IPL teams have developed creative marketing campaigns.
A new age has begun for sports marketing in the digital age, and an omni-channel strategy is now crucial. In contrast to conventional broadcasting, today’s fan engagement strategies necessitate a unified integration of in-stadium, off-site, and digital elements. This implies that the IPL and WPL need to make sure that fans can interact with their favourite teams and players in a variety of ways, from in-stadium experiences to online forums and social media. In order to increase fan engagement and loyalty, leagues should make sure that all mediums provide a consistent and engaging experience.
Personalised content is the lifeblood of successful fan connection. Fans nowadays are looking for more personalised experiences, ones that take into account and honour their unique emotions and preferences. Leagues such as the IPL and WPL are able to provide fans with better experiences through data analytics and targeted communication, allowing them to access customised material and engage in more meaningful conversations. Personalised engagement, whether it’s providing unique access to behind-the-scenes footage or adapting match-day experiences to fan preferences, fosters a stronger emotional bond between fans and their beloved teams, increasing support and devotion.
Assuming the Perspective of the Viewer
Online and offline viewership of the IPL has skyrocketed after the COVID-19 relaxation. In order to reach the widest possible audience, brands are capitalising on this fact by developing tactics that cater to consumers’ mentalities. The IPL’s massive viewership provides a great opportunity for the business to work with influential people, run effective campaigns (live or online), test the waters with rivals, and reach a wider audience. The majority of viewers are glued to their phones during the IPL, so marketers may take advantage of that to their advantage by marketing themselves in an unsettling way while also generating a lot of buzz on social media.
Brands can make sure that fans can connect with their favourite teams and sports no matter where they areâat the stadium, offline, or onlineâand that this fosters a feeling of community. Sports leagues such as the IPL and WPL have a lot of room to grow their fan bases and reinvent fan interaction with the help of omnichannel engagement in sports marketing. Leagues can achieve more profound resonance with their fans by embracing personalisation, engaging experiences, and a smooth integration of offline and online activities. To ensure that the love for the game goes beyond the pitch and leaves a legacy of fan devotion as we continue to progress in this digital age, it will be crucial to focus on novel engagement tactics and meaningful relationships.
Social Impact: Inspiring Future Generations
Beyond its impact on sports, the IPL has sparked significant social change and inspired millions. Through initiatives like the IPL Foundation, the league has supported causes such as education, healthcare, and environmental sustainability. These efforts have created a lasting impact, promoting social responsibility and community development. The IPL’s influence continues to grow, making a positive difference in various sectors and leaving a legacy well beyond the cricket field.
The Indian Premier League (IPL) was founded in 2008 by the Board of Control for Cricket in India (BCCI) as a professional Twenty20 cricket league. It revolutionized cricket by combining sports and entertainment, attracting global players and significant commercial investments. Over the years, the IPL has grown in stature, becoming one of the most-watched and lucrative cricket leagues in the world.
What are IPL 2025 dates?
âThe 2025 Indian Premier League (IPL) is scheduled from March 22 to May 25, 2025. The tournament will feature 74 matches, with the playoffs commencing on May 20.
Who is the most expensive player of IPL 2025?
âIn the IPL 2025 auction, wicketkeeper-batter Rishabh Pant became the most expensive player, joining Lucknow Super Giants (LSG) for INR 27 crore.
Land ownership is a significant aspect of any country’s economy, and India is no exception. When it comes to land ownership in India, the Indian Government holds the largest share, as reported by Hindustan Times in 2017. However, an intriguing fact is that after the government, it is the Catholic Church of India, not the expected real estate moguls or industrialists, that owns the most land in the country. As a conglomerate of Christian trusts and charitable societies, the Church has a vast network, including bishops, priests, brothers, and sisters devoted to spreading the message of Christianity.
In this article, we will explore the value of the land owned by the Catholic Church and delve into how they have amassed such extensive holdings throughout history. Additionally, we will address the various issues and considerations surrounding their land ownership. Join us as we uncover the fascinating aspects of this topic.
The Catholic Church of India – Biggest Landowner in India after the government
The Catholic Church of India holds the distinction of being the largest non-agricultural landowner after the government. With numerous properties across the country, its total valuation amounts to a significant sum, approximately equivalent to India’s navy budget at that time (approximately 20,000 crore rupees). Additionally, the Catholic Church of India stands as one of the largest non-government employers in the country.
This can be seen by the fact that the Catholic Church of India owns many properties spread across various parts of the country, be it Goa on the western side of India or, say, Kohima in Northeast India. The Catholic Church in India is governed by the Catholic Bishops’ Conference of India (CBCI) and is led globally by Pope Francis, the most influential Christian religious figure. As per a 2012 The Telegraph-Calcutta report, they have around 2457 hospital dispensaries, 240 medical or nursing colleges, 28 general colleges, 5 engineering colleges, 3765 secondary schools, 7319 primary schools, schools and 3187 nursery schools throughout India. It is the second largest owner of land in India after the Indian Government.
They have also made forays into agricultural land. For example, in 2009, they acquired a plantation worth 123 crore rupees in Kerala.
This is mainly through the Indian Churches Act of 1927, established by the British dominion back then. The British dominion leased the lands they had captured due to their various wars at cheap rates to help them spread Christianity to the masses. Through this, they managed to acquire land throughout India and opened various institutions, be it religious institutions, as mentioned above, to spread their message to the masses. The legality of the land is still debated.
One specific tactic that is noticed in the land owned by the Catholic Church of India is while they do have land spread across various cities, they also tend to own religious institutions in small villages, and soon these institutions themselves become an epicentre, a revolving point around which the whole village operates, either directly or indirectly through say the hospitality business, travels or so on.
A good example of this is the Velankanni Church in Tamil Nadu, about 150 km from Tiruchirapalli and 310 km from Chennai. While the small village is just around 5.5 square km, the whole village is dependent on a large church built specifically for Mother Mary, who gave birth to Jesus.
This church has been one of the major reasons for the development of Velankanni as a whole, especially as a tourist destination. This theme can also be found in other parts of India, such as Andhra Pradesh and Chhattisgarh.
Goa is a unique case altogether, considering it was a part of Portugal until 1961. The Portuguese gave them a lot of liberty to the Catholic Church as early as the 1500s, for example. One of the first Jesuit schools in India was established in 1542 at Goa by the name of St. Paulâs College. While it was stopped due to the 1578 plague, its ruins are still considered of paramount archaeological importance.
Issues Faced by the Catholic Church in India Regarding Ownership
Eduardo Faleiro
The ownership of land assets by the Catholic Church in India has been a subject of scrutiny and contention, giving rise to several issues. One major concern is the legality of the Church’s land holdings. While the Government of India issued a circular in 1965 stating that leases granted by the British government would not be considered valid, there has been a lack of consistent enforcement of this directive.
The lack of transparency surrounding the ownership of Church properties has also been a subject of concern within the Catholic community. Prominent Catholic politician Eduardo Faleiro has emphasized the need for a separate law governing Church properties and greater transparency in managing these assets. This highlights the ongoing discussions and efforts to address the transparency and legal aspects of Church property management.
He strongly emphasized that he believes that âThe Church is not a symbol of power but service, and democratic laws must apply to it equallyâ.
The Catholic Church in India has also faced allegations of involvement in land scams. One notable incident occurred in 2018 when authorities from the Syro-Malabar Catholic Church, a specific sect within the Catholic Church in India based in Kerala, were accused of being engaged in transactions involving unaccounted or black money. Such cases have raised concerns about financial impropriety and the need for stricter measures to prevent fraudulent practices.
Additionally, the sheer scale of the Church’s land ownership has raised questions about its social and economic implications. The Catholic Church of India is considered one of the largest non-government landowners, and the total valuation of its land assets is estimated to be equivalent to substantial sums of money. This concentration of land resources has prompted discussions on equitable distribution and the potential impact on local communities and development projects.
The complex issues surrounding land ownership and management within the Catholic Church in India highlight the need for greater transparency, adherence to legal frameworks, and ethical practices. Efforts to address these challenges may involve implementing stronger regulations, promoting accountability, and ensuring fair and equitable utilization of land resources.
Top 10 Landowners in the World
Conclusion
This article provides an overview of the Catholic Church of India’s status as the biggest landowner in India after the government. It explores the historical factors contributing to this ownership and sheds light on the legal and transparency concerns surrounding their land assets.
Who are the prominent landowners in India, apart from the government?
Some prominent landowners in India, apart from the government, include:
Catholic Church of India
Indian Railways
Indian Armed Forces
Waqf board Property
State Governments
Corporate entities and industrialists
Agricultural and farming communities
Non-governmental organizations (NGOs) and trusts
Who owns most land in India after the government?
The Catholic Church of India is the largest landowner in India after the government. It owns roughly around 20,000 crore to 50,000 crore rupees of land.
Who is the largest landowner in the world?
Roman Catholic Church is the largest landowner in the world; it owns around 70 million hectares of land.
How did the Catholic Church of India become one of the largest landowners in the country?
The Catholic Church of India acquired land over many years through various means, including donations, purchases, and historical leases.
How does the Catholic Church of India acquire and manage its land assets?
The Catholic Church of India acquires land through donations, purchases, and historical leases. The management of its land assets is overseen by various trusts, societies, and church authorities.
Are there any legal or regulatory challenges regarding the ownership of land by the Catholic Church?
Yes, there have been legal and regulatory challenges regarding the ownership of land by the Catholic Church, including disputes over ownership, leases, and the validity of historical agreements.
Who is the second largest property owner in India?
Armed Forces are the second largest landowners in India.
Who is the third largest owner of land in India?
Waqf boards are the third largest landowners in India.
How much property is owned by the Waqf Board?
As of December 2022, the total number of Waqf immovable properties entered on the WAMSI portal is 8,65,646. Additionally, 3,53,850 Waqf properties have been mapped using GIS (Geographic Information System) technology.
Whenever we talk about food companies, international brand names like Dominos, McDonald’s, or KFC come into our mind. However, we have an Indian brand that has surpassed all these brands by selling Indian products. Yes, the brand is none other than Haldiram’s. Haldiram’s had started as a small shop in Bikaner. It has now become the largest snack seller, selling its products in over 80 countries around the world.
Haldiram’s is a name that started in the city of Bikaner in Rajasthan with its delicious Bhujia, but its great business strategies and introduction of new products from time to time made it a global brand today. The brand has grown and expanded and made a huge place for itself in our hearts.
Temasek acquired about 10% of Haldiram Snacks Foods (HSFPL) for over INR 8,000 crore (~$1 billion), valuing the company at $9 billion as of 11 March 2025. This major deal follows interest from Blackstone and Bain Capital. HSFPL, formed by merging the FMCG operations of Haldiramâs Delhi and Nagpur branches, holds a 13% share in Indiaâs $6.2 billion savory snacks market. Besides snacks, Haldiramâs runs restaurants in India and abroad.
The success story of Haldiram’s is not only an achievement for itself but also a great source of inspiration for many.
The Success Story and Business Strategies of Haldiram’s
Haldiram’s owes its success to the contributions, dedication, and strategies of mainly three people, Ganga Bishan Agarwal, Shiv Kishan Agarwal, and Manohar Lal Agarwal. These three are responsible for implementing great strategies that make the brand a lovable preference for many.
Haldiram’s Revenue from FY19 to FY23
Chapter 1: Ganga Bishan Agarwal Changed the Fate of Haldiram’s Forever
Ganga Bishan Agarwal – Founder of Haldiram’s
The history of Haldiram’s starts in 1941. Ganga Bishan Agarwal, also known as Haldiram Ji, established the foundation of Haldiram’s in that year. He belonged to a Marwari family in Bikaner, Rajasthan.
Haldiram’s dream of establishing this company dates back to 1919 when he was only 11 years old. He had started working at his father’s bhujia shop in his childhood. Haldiram used to do odd jobs there but he always tried to learn how to make bhujia. At that time, bhujia was in demand. So, most shops in the market used to sell it. Every seller’s bhujia had the same quality and taste. Thus, the only competition was on the money.
Haldiram was the only person who was neither satisfied with the business nor with the taste of the bhujia. He wanted to make a bhujia that would be unique in the market. To achieve this, he started preparing bhujia with different ingredients. After many failed attempts, he succeeded in making a different kind of bhujia, the kind that the people of Bikaner had never tasted.
Here are the three changes that Haldiram brought that eventually changed the destiny of their business:
He started making bhujia with moth beans instead of gram flour. It changed its taste and made it more crispy.
Every seller was selling their bhujia at 2 paise/kg but Haldiram set his rate at 5 paise/kg. This made his bhujia a premium product in the eyes of the buyers.
He set his bhujia’s name to Dongar Sev, the name of Bikaner’s king. There was no relation between the two but that name served as a brand ambassador and people started believing it was a premium product.
Haldiram’s Dongar Sev became popular among the masses and its sales reached the sky. This was how Haldiram established his business, which is now known by his name. However, this was only the start.
Chapter 2: Shiv Kishan Agarwal, The Second Mastermind Behind the Success
Shiv Kishan Agarwal – The Man Behind The Success of Haldiram’s
The second chapter of the company’s growth started at the end of 1960 through Shiv Kishan Agarwal. He was the grandson of Haldiram.
At that time, in the 1960s, the Agarwal family was divided into three parts. Each lived in the cities of Bikaner, Kolkata, and Nagpur respectively. Their business in Kolkata and Bikaner was running well. However, Shri Krishan struggled a lot in Nagpur. In the 1960s, there was no demand for bhujia, not only in Nagpur but in entire Maharashtra.
So, he made it his determination to learn more about the food habits of the Maharashtrians. He organized market research and surveyed the entire Nagpur market. Through the survey, he found two big opportunities in the market.
The people of Maharashtra were not aware of the different types of snacks. Thus, he could introduce new snacks into the market.
There was a gap in the sweets market and only a few sweets were available in the market. Thus, he could introduce other sweets to the people.
He launched his favorite ‘Kaju Katli’ in the market. As it was a new sweet for the people of Maharashtra, he started giving out free samples. Due to this strategy, Kaju Katli became famous in Nagpur within just a few days. People loved the taste and the sales started reaching new heights. He then introduced many other sweets of Bikaner and Kolkata in Nagpur. This was how the sales increased by 400% in three years.
Soon enough, he realized that Nagpur people liked South Indian snacks like Idli and Dosa. This made him start a South Indian restaurant to attract more customers. Then, he started adding new snacks like samosa, kachori, and chole bhature to the menu.
If we examine it from a business perspective, when he entered the Nagpur market, he was a strange shopkeeper who was selling strange products to people. That’s why people didn’t trust him. So first, he won the trust of the Maharashtrians by selling the products they liked to win their trust, and then, he introduced his own products. This was how Shiv Kishan Agarwal contributed to Haldiram’s growth.
Chapter 3: Manohar Lal Agarwal’s Smart Strategies Made the Brand One of a Kind
Manohar Lal Agarwal – Chairman of Haldiram’s
The person who took this business even higher was Manohar Lal Agarwal. He is the current chairman of Haldiram.
When he joined Haldiram in 1973, Haldiram had only three shops in India – in Kolkata, Nagpur, and Bikaner respectively. Manohar Lal Agarwal opened another outlet in Delhi’s Chandni Chowk.
Giving Importance to the Packaging of the Products
During the 1990s, snack companies used to sell their products without any proper packaging. Haldiram was the first Indian company that gave great priority to the packaging and presentation of its snacks. It was Manohar Lal Agarwal who inspired the modern-day packaging methods including zip pouch, standee pouch packaging, and four-layer structure flexible packaging. This not only increased their brand awareness but also made the brand trustworthy and more popular amongst the masses. Haldiram stood out from the crowd and became a one-of-a-kind destination for sweets and snacks.
To expand its presence, Haldiramâs introduced sub-brands like Minute Khanna, Cup Shup, and Cookie Heaven, catering to different snack segments. Minute Khaana, for instance, focuses on the frozen food market. With a strong commitment to quality and market insights, Haldiramâs has grown from a small local shop into a globally recognized brand.
Opening More Stores and Spreading Across Cities
The second strategy was that he opened stores in various cities. He first targeted all the major cities and then moved on to the smaller ones as well. Having stores in pan-India hugely increased its popularity. People came to know more and more about the brand. The strategy increased the sales by a huge margin and made the business spread throughout the whole country.
Haldiramâs didnât stop at domestic success and expanded globally. Today, it operates in over 60 countries, including key markets like the UK, Thailand, Australia, UAE, and Japan, solidifying its position as an international food brand.
Haldiram’s Funding
Temasek has finalized a deal to acquire nearly 10% of Haldiram Snacks Foods (HSFPL) for approximately $1 billion, reinforcing its focus on Indiaâs growing consumer sector as of 11 March 2025. The transaction, one of the largest in Indiaâs FMCG industry, follows months of negotiations. Blackstone also made a bid for a 20% stake but at a lower valuation.
HSFPL represents the combined FMCG businesses of Haldiramâs Delhi and Nagpur branches, making it a dominant player in Indiaâs snacks market. The broader Haldiram brand operates through three separate family-run entities in Delhi, Nagpur, and Kolkata. This deal reflects the increasing interest of global investors in India’s food and beverage sector, particularly in the savory snacks category. The Haldiram story showcases how a family-run business evolved into a dominant player in India’s snacks market, with Haldiram Snacks Foods (HSFPL) now attracting global investors like Temasek.
Thus, this is how Haldiram’s has grown from a small shop in Bikaner to one of the most renowned snacks sellers in the world. The above-mentioned were the three founding pillars of Haldiram. Each held an important position in its foundation.
Today, Haldiram’s valuation has crossed $3 Billion and the business now has spread to 80+ countries. It was due to the efforts of these three generations of Agarwals that converted their small shop into the big business it is today. We surely have a lot to learn from the marketing strategies that each of them implemented along the way.
FAQ
When and where Haldiram’s was founded?
Haldiram’s was founded in Bikaner in the year 1937 by Ganga Bishan Agarwal (Haldiram Ji).
What is Haldiram most famous for?
Haldiram is the most famous for its Bhujias and Soan Papdi.
Who is the present Chairman of Haldiram?
Manohar Lal Agarwal is the present chairman of Haldiram.
Is Haldiram planning to launch its IPO (Initial Public Offering)?
Haldiram is likely to launch its IPO in 2025 according to various media reports.
Since its acquisition by Tata Motors in 2018, Jaguar has been associated with luxury and performance in the automatic industry. This brand is part of a British car manufacturer that has captured the audience worldwide with its exquisite designs and great driving experiences.
Art of Performance is what Jaguar stands for, and thus brings its refinement and thrill to a select audience. It has two major consumer segments (B2C and B2B); the brand has not failed to tie its offerings to the aspirations of the above-average-income groups. Jaguar has also crafted an experience that sets it apart and bears it on the value line, thus helping it create a niche in the competitive luxury car segment.
This article examines Jaguar’s marketing strategy and how the brand has used its history, customer focus, and global reach to retain its position in the luxury car market. Discover the secrets behind Jaguarâs skill to combine performance with prestige, from dividing the market and positioning to distribution and brand value.
Jaguar has meticulously created its target audience for ambitious and successful people who love to live in luxury. What makes the brand so appealing is its ability to appeal to a niche of customers who want something more than just transportation, something that represents them and their ambitions. Hereâs a closer look at the core segments Jaguar targets:
High-Income Professionals and Executives
Who they are: They are high-net-worth people, CEOs, business owners, and anyone in their 30s to 50s who is employed.
What they value: They value style, new technology, and top performance.
Why Jaguar appeals to them: Jaguar combines elegance with thrill, allowing the wearer to show off their status while enjoying a thrilling driving experience.
B2B (Business Owners and Corporates)
Who they are: For enterprises and corporate buyers that want premium fleet solutions.
What they value: Reliability, prestige and exceptional after-sales service.
Why Jaguar appeals to them: Jaguar’s prestige and commitment to excellence add to corporate identity and provide immaculate performance for business needs.
Young Luxury Enthusiasts
Who they are: Millennials and Gen Z consumers who value contemporary design and innovation and are affluent.
What they value: Aesthetics, sustainability and advanced features.
Why Jaguar appeals to them: Jaguar appeals to younger buyers who are searching for a way to make a bold statement with its sleek designs, eco-friendly models like the Jaguar I-PACE, and focus on modernity.
Passionate Global Customers for Exclusivity
Who they are: Developed and developing markets, particularly in Asia, Europe and North America.
What they value: Heritage, exclusivity, tailored experiences.
Why people like Jaguar: Jaguar represents international style and high performance. Its famous British background, along with being known around the world, makes it a great choice.
Jaguar is still a luxury car manufacturer that offers more than cars: a lifestyle of elegance, performance, and unmatched prestige. It targets a diverse yet interconnected audience.
Jaguar – Marketing Mix
Jaguar Marketing Mix
From the marketing mix of Jaguar, one can easily note that it is among the leading luxury car brands. The company is popular because of its good designs, exclusivity, and advanced technology. It has a different approach toward the 4PsâProduct, Place, Price, and Promotion, compared to other car companies.
Product Mix
Jaguar is synonymous with luxury, speed, and new ideas. It produces performance cars for the elite market. Jaguar has much more scalability and versatility than BMW, making cars exclusive, high quality, and affordable.
Jaguar E-PACE: Jaguar E-PACE is a compact SUV with a 2.0L Ingenium turbocharged engine, a luxury interior package with a panoramic roof and a long list of advanced safety features.
Jaguar F-PACE: The F-PACE is a Sport Utility Vehicle with many options.
Jaguar I-PACE: A unique grille, high-quality interiors, and a high-performing, eco-friendly, all-electric SUV.
Jaguar F-TYPE: Exclusive editions in 5.0L V8 high-performance sports car to commemorate the final model year.
Jaguar XF: A luxury sedan with style and practicality, AWD options, and cutting-edge driver assistance systems.
Jaguarâs legacy is building sophisticated, performant cars that appeal to high-ranking officials, celebrities, and those at the other end of the wealth scale.
Place Mix
Jaguar’s distribution strategy is based on exclusivity, which reflects its premium positioning. It is present in strategic urban centres and luxury markets.
Global Distribution System (D42): Advanced logistics technology allows for real-time vehicle tracking and an efficient order-to-delivery process.
In-house Logistics Management: Jaguar internally oversees vehicle logistics in Europe and the UK, ensuring more control and efficiency.
Manufacturing and Assembly: Jaguar has manufacturing hubs in England and assembly plants in India, China, and Brazil to supply local demand.
Selective Showrooms: Jaguar is concentrated on premium dealerships in urban and rich regions because of its target viewership.
Jaguarâs strategy is to grow global reach while still being an aspirational brand.
Pricing Mix
Jaguar uses a super-premium pricing strategy and only targets customers who value luxury and performance more than cost.
Notable elements of the pricing approach:
High Entry Costs: The Jaguar XF models start at INR 48,60,000, and the top-of-the-line XK Convertible costs up to INR 1.88 crore in India.
Value-Oriented Adjustments: Jaguar has moved into competitive pricing in the luxury segment in North America. For example, the XE begins at $34,900, hoping to attract younger consumers.
Enhanced Features at Competitive Prices: Jaguar has lowered prices or added benefits on models like the XF and F-Type to attract smart buyers.
Jaguar Elite Customer-Care Program: It includes a five-year/60,000-mile full warranty, free maintenance, and improved safety features.
Jaguar brand exclusivity means that its cars are still status symbols, often considered investments in luxury and prestige.
Promotion Mix
Jaguar has built a reputation for elegance, power, and high quality; its marketing highlights these traits.
Celebrity Endorsements: The brand is associated with famous people like David Beckham, and its fashionable image is strengthened by its presence in growing markets like China.
Advertising Channels: Jaguar’s affluent audience is grabbed through television commercials, online platforms, magazines and billboards.
Sponsorships and Events: Jaguar sponsors major events and attends international car shows to exhibit its state-of-the-art designs and technology.
Stylish Campaigns: The brandâs prowling agility and luxury are often the focus of its ads, which speak to its target audience.
Jaguarâs promotion strategy shows how it strives to create a brand image of timeless appeal, combining modern and historical prestige.
Jaguar – Marketing StrategiesÂ
The fantastic pricing and promotion strategies and the Jaguar marketing mix basically target niche customers of elite status who demand quality, innovative pieces, and exclusivity. Jaguar has become a classic benchmark luxury car brand through a carefully outlined product mix, effective distribution, competitive pricing, and precise promotion. This can be minimised by its ability to blend tradition and modernity in its acceptance around the global market.
This company became a household name in every corner of the world and has associated itself with luxury and performance. Jaguar has marketed and mingled with its heritage and innovation to create a distinctive, exclusive offering that James wales a niche but highly judgmental audience. Jaguar is still redefining the luxury automotive experience through its diverse product portfolio and cutting-edge digital presence.
Product Diversity
Jaguarâs product range is aimed at a broad spectrum of customer preferences, from performance enthusiasts to families looking for luxury and practicality. If youâre looking for thrilling driving experiences, the Jaguar F Type is for you, but if youâre a professional looking for something elegant, the XE and XF are for you. Jaguar has SUVs for families, such as the F-PACE and E-PACE, with premium features and spaciousness. Jaguarâs award-winning all-electric SUV, the I-PACE, demonstrates the brandâs commitment to sustainability and innovation and its adaptability to change in the market.
Event Sponsorships and Partnerships
Jaguar participates in important events and works with partners to strengthen its brand image. Its participation in the Formula E Championship shows that it is dedicated to electric cars and advanced technology. Jaguar also collaborates with the entertainment industry, where movies and TV shows highlight elegance and power and include its vehicles. Sponsoring cultural and art events further enhances Jaguar’s image as a classy and traditional brand, thus connecting well with its target audience.
Digital Marketing Excellence
Jaguar has created a very personal and deep digital presence using appealing luxury features. With great design and performance visuals, Jaguar shares its interest on Instagram and YouTube. From blogs and e-magazines to behind-the-scenes videos, it’s an in-depth narration-telling about the legacy and innovation of the brand. Jaguar leverages advanced analytics tools to personalise its marketing campaigns to connect with potential buyers personally, increasing customer engagement and conversion rates.
Customer Experience
When it comes to delivering an exceptional customer journey, Jaguar is focused on delivering that to customers who deserve it. Jaguar offers bespoke customisation options to advanced virtual reality experiences in showrooms; every part of the Jaguar experience is tailored to suit individual needs. The brand ensures satisfaction post-purchase through premium service plans, extended warranties and round-the-clock roadside assistance.
Sustainability â Brand Affinity
Itâs a cornerstone of Jaguarâs strategy to build emotional customer connections. Test drives that are designed solely for the owner will be a golden opportunity for the lovers to shake hands with each other and celebrate their passion for the brand through what is known as Jaguar Owners Clubs. More importantly, Jaguar’s focus on sustainability will be appreciated very much among environmentally conscious purchases around its initiatives in electrification and eco-models, such as the I-PACE. Dual focused on exclusivity and sustainability, so Jaguar will survive in such a quickly evolving world of automotive perspectives.
Jaguar combines age-old know-how and cutting-edge techniques in perfect harmony with matchless luxury and performance. The breadth of the Jaguar product offering generates the most impressive new methods of digital campaigns and keeps themselves high above customer experience to perpetuate progress in an evolving world: the luxury-defined automotive world. Strongly electric and sustainable, it puts itself in good stead for tomorrow without losing agelessness.
Jaguar – Marketing CampaignsÂ
Recently, Jaguar has launched several bold marketing campaigns designed to change its image as it moves into the future of luxury and electric mobility. Below are some of the best campaign examples illustrating Jaguarâs changing mark and dedication to innovation.
2024: Copy Nothing Campaign
2024: Copy Nothing Campaign
Jaguarâs âCopy Nothingâ campaign is a new brand take on luxury and electric mobility. This campaign bucks the automotive advertising world’s traditional norms as Jaguar prepares to become an all-electric brand by 2025.
Notably, the campaign is car-free. Jaguar instead went for vibrant, avant-garde visuals of models in bold fashion, an attempt to steer clear of the traditional automotive focus on the vehicles. The tagline “Copy Nothing” sums up Jaguarâs stance to innovate instead of just sticking to the orthodox roads followed by other brands.
The campaign has received mixed reviews. Some critics say that it could alienate reservoir fans who are long-time devotees, while others applaud it as a bold gambit to woo young, more varied audiences. This campaign stands for the ambition Jaguar has in redefining modern luxury.
The Art of Performance
Jaguar’s long functional campaign “The Art of Performance” really is the campaign meant to refer to and market its highly performing luxury vehicles. Dynamic driving experiences and the sophisticated design of the offered range of sports cars and sedans are at the heart of this idea. Equaliser commercials feature individual and thrilling Jaguar vehicles participating on either a racetrack or some road with magnificent sceneries, invented, choosy, and rapid.
This campaign reiterates Jaguarâs reputation for making cars with performance and elegance. Visually and message-wise, these visuals and messaging resonate with consumers who value the finer points of driving and the artistry of engineering.
2018: “I-PACE – An Electric Revolution”
It launched the ad campaign “I-PACE-An Electric Revolution” against the backdrop of the introduction of an electric I-PACE SUV in 2018. The campaign itself was critical to Jaguar’s push into the electric vehicle arena. The I-PACE is an entirely game-changing luxury electric component.
It was rooted in luxury and technology, with electric performance, sleek design, and cutting-edge messaging features. The ASBK series folds three wheels into a cube-shaped monocoque shell in front of the driver, creating a bike that responds immediately to steering input and packs in much more detail than the hand gestures of auto racing.
The campaign featured several high-profile ad spots and collaborations with celebrities and influencers, which helped position this futuristic, aspirational vehicle. This campaign drove Jaguar’s success in becoming a real player in the burgeoning electric vehicle business.
Conclusion
As a luxury automobile, Jaguarâs marketing strategy combines heritage, innovation, and exclusivity in a perfect marriage that sets it apart from the pack. Jaguar has kept its prestigious status and used modern technologies such as electric mobility while maintaining its carefully targeted audience segments and bold, cutting-edge campaigns. Today, the brandâs dedication to performance, elegance and sustainability remains relevant to its global clientele, including high-income professionals to passionate young luxury enthusiasts. Jaguarâs continuing progression in electric vehicles like the I-PACE hints at its ability to keep its iconic appeal while adapting to the needs of a new consumer generation.
Khatabook is a prime fintech platform for small and medium businesses (SMBs) that provides a digital ledger application to facilitate financial management. It operates on the freemium model, providing free features for basic bookkeeping applications while deriving revenue through premium features and various value-added services. The platform allows users to digitally record credit or debit transactions, replacing conventional and time-consuming paper ledger lies. Its customer management features include automated payment reminders sent through SMS or WhatsApp and easy payment collection through UPI and QR codes. Besides, business performance monitoring is made easier with an analytical overview of insights from the platform.
Khatabook became a success in solving real problems by digitizing manual transaction tracking, thereby translating into accuracy and efficiency for SMBs. Khatabook’s freemium model encourages many downloads, out of which many end customers will convert to paid service subscribers over time. It is purposely designed for a user-friendly experience, and among its functionalities, different regional languages enhance this app’s ease of navigability. Khatabook aims to engage customers and earn lifelong loyalty while bundling financial services into an ecosystem.
Khatabook, which emerged in 2018 from Ravish Naresh, and his team directly pertains to the digitization of the traditional bookkeeping processes engaged in by small and medium-sized enterprises (SMEs) within that country. This concept originated from the founders’ former company that was Kyte.ai a digital spend management application based in 2016. While Kyte was initially catching on, it could not scale, as it was targeting metropolitan users, who were primarily using digital methods of payment. So, after observing that most new Internet users in smaller towns worked in cash and old-style kata (ledger books), the complete team pivoted to create Khatabook.
The earliest version of Khatabook was rolled out in January 2019 as a product with features like lists of customers and transactions, SMS integration, and automatic payment reminders. SMEs found the app useful from the first day of its introduction, stating that it removed manual errors, created real-time transaction visibility, and simplified cash-flow management. By November 2019, Khatabook recorded over $5 billion in cash transactions and had raised $25 million through Series A funding.
Khatabook has had an extremely fast growth trajectory ever since its launch, catering to millions of people around the length and expanse of India with services such as inventory management, digital payments, and business analytics because of the strategic merging it did with Biz Analyst in 2021. Today, it is one of the top fintech platforms for SMEs in India.
Khatabook works on a freemium business model catering to small and medium businesses (SMBs) in India. It was developed as a pure-play digital ledger app and allows merchants to go paperless. The app records credits and debits, keeps track of customer balances, plans SMS and WhatsApp transaction reminders, and comes integrated with digital payment mediums like UPI and QR-based payments. The platform generates revenues through transaction fees. The possible use by businesses is that it is data-driven insights and actual performance management analytics that businesses could use to study whether their firm is performing at par or better compared to a previous time.
Khatabook is none other than its easy and free-framed service strategy, a complete ecosystem. Even the translations of the application into several languages made it usable across various regions. While free core functionalities are maintained, premium subscriptions provide advanced features such as analytics and inventory management for a continuous revenue pipeline. Khatabook offers standalone end-to-end integration of multiple financial solutions by integrating its application as a one-stop solution to improve business access efficiency, enhance customer loyalty, and strengthen its stance in India’s fintech space.
How Khatabook Makes Money I Revenue Model of Khatabook
Khatabook requires a freemium business model and therefore the free important financial management tools but earning from numerous other income streams. Premium subscription plans provide advanced features like detailed analytics, multi-device access, and inventory management for businesses requiring these extended capabilities. In addition, it earns transaction fees from digital payments through UPI, QR Codes, and other gateways. Khatabook is also into lending as it offers business loans and working capital financing of small businesses, earning them from the interests and commissions charged by their financial partners.
Beyond these core service offerings, Khatabook monetizes its platform further by diversifying into cross-selling such financial products as insurance and investment, earning commission sales. This will allow it to provide advertising on its platform for brands that want to target consumers within its user base. Premium customer support as a value-added feature, API-added integration, and other benefits result in monetization as well. By availing themselves of free services, Khatabook keeps an effective way of attracting SMBs with very lucrative paysite channels that build their strength in India’s competitive fintech ecosystem.
The company has significantly grown over the years in terms of revenue from operations. For FY24, it reported INR 102.70 crore compared to INR 80.88 crore in FY23. An additional surge above that year was seen in FY22, where revenue totaled INR 71.1 crore, raising it four times from INR 16.9 crore in FY21.
Khatabook Unique Selling Proposition
Khatabook has a unique selling proposition that can simplify financial management for small and medium businesses in India via a highly friendly digital ledger that can replace traditional bookkeeping. Moreover, it is multilingual for different people using it as well as automated in payment reminders, invoice creation, etc., so that SMBs can improve their cash flow management. In addition, apart from cash accounting, the app helps customers manage accounts, analytics, and online stores (‘MyStore’) to transform businesses into the next possible e-commerce location.
It also builds a trust-based platform for them to share experiences, enhancing site-customer engagement and customer loyalty. The most pertinent differentiator from other offerings that Khatabook brings is a proposition tuned in to the peculiar challenges the most common type of user: micro, small, and medium enterprises (MSMEs) that conduct cash transactions and do not have access to banking facilities would face in operationalization to financial management. All this makes Khatabook a beneficial solution that combines intuitive technology and automation with localized support to become the preferred financial management tool for small businesses wishing to transform or grow.
Khatabook SWOT Analysis
Khatabook SWOT Analysis
Strengths
Strong Brand Recognition: Khatabook is very popularly recognized among small business owners with an 89% recall and a trusted name in the Indian fintech.
Usability: The application blocks easy access to even the non-techie world because its rating speaks pretty high- 4.8/5 at the Google Play Store.
Full-Featured Solution: Transaction tracking, payment reminders, analysis, and much more which culminates in value addition for the users.
Most affordable solution: Basic services are free with economic premium packs (1,500/month, starting) which cost less than traditional bookkeeping.
The App Reaches the Mark: More than 10 million downloads and constructing more around the user in India.
Continuous Updates: Enhancements to the same feature based on user feedback make the feature more appropriate and keep the user.
Weaknesses
Limited International Presence: Operations are primarily focused on India while neglecting the global markets.
Smartphone Dependency: This bias toward mobile technology leaves out people who don’t own a smartphone since the smartphone penetration in India is only 54%.
Issues of Data Privacy: Unrestricted access to any sensitive financial data involves the possibility of them being influenced by tighter rules-for instance: India’s Personal Data Protection Bill.
Very High Competition: It is also competing against other larger providers like Paytm, PhonePe, and Google Pay that have greater manpower and market penetration.
Scalability Challenge: High growth rates maintained in the past may well gas out with the very requirement of continuous innovation in keeping with the changing dynamics of user requirements and the market itself.
Opportunities
Geographic Expansion: Underserved areas, particularly rural India and international regions, present forations for significant growth.
AI Integration: AI and machine learning can be utilized for personalized services that improve customer experience and operational efficiency.
Strategic Partnerships: Partnerships with fintech companies or financial institutions may serve to diversify products and services and enter new markets.
Post-Pandemic Digital Adoption: SMBs increased their reliance on digital solutions post-pandemic, which opens further adoption opportunities for Khatabook services.
Service Diversification: Opportunities to branch into loans, invoicing, and other financial tools to become a one-stop solution for SMBs.
Threats
Cybersecurity Risks: Threats of data breaches can disturb user trust and lead to financial penalties averaging $200,000 per breach.
Market Saturation: Increasing competition in the digital ledger space may reduce user engagement with flooding participation of new entrants.
Regulatory Compliance Issues: Increasing data privacy laws could entail increased operational costs and challenges in meeting compliance.
Economic Turn Down: Even small businesses which influence the sale of Khatabook products could reduce their expenditure in times of economic challenges, affecting growth in revenue.
Conclusion
Khatabook, with its fascinating and highly user-friendly digital ledger application, has emerged as a major fintech solution provider for small- and medium-sized enterprises in India. Its value proposition amalgamation of simplicity, multi-language support, and overall financial management tools- is distinctively positioned within an already highly competitive domain. Because of these strengths, such as brand recognition and already very satisfied users, the company has established a foundation on which it continues to grow.
However, some of the challenges Khatabook has to deal with are competitive intensity, data privacy, and the ability to scale up. Khatabook will need to use all its capabilities of geographic expansion-availing resources of new-age technology, such as AI, and diversifying the service portfolio to further strengthen its presence in the market and develop ways for the organization to be sustainable.
FAQs
What is Khatabook?
Khatabook is a mobile app designed to help small businesses digitally manage their ledgers and transactions.
What problem does Khatabook solve?
It simplifies bookkeeping for small businesses, replacing traditional paper ledgers with a digital platform.
Is Khatabook free for users?
The core bookkeeping features of Khatabook are generally free for small business owners.
Rishabh Rathi
