Being hit by the Coronavirus has left us all in an awkward position on how to set up a business or how to put your business back on track. Geronimo! COVID-19 came up with an exciting business setup of COVID essentials. Masks: one of the basic essentials to put on while stepping out of your safe zone to protect yourselves. Then learning some tips to sell masks online becomes important and how to sell masks online in India especially.
As we all know, individuals did face the difficulty to buy covid essentials during a time like this. Etiquettes like practicing social distancing,wearing masks in public, and covering your mouth while sneezing or coughing have adapted in our lifestyle. 2020 has been a metamorphic year, where till now we have seen an outbreak of a virus, lack of basic resources, global lockdown, and protests. Protests and manual factory jobs have brought back humans on to the streets againâwhere 6 feet rule is quite impossible to follow.
With this recommendation, everyone is looking on the internet- from where to buy masks online. The tastes have variedfrom face masks as a style icon to breathable face masks. In the interim, you can start your own business out of selling masks online in a trice.
List of 7 Best Face Masks Manufacturers in India:
VENUS Safety & Health Pvt. Ltd.
Thea-Tex Healthcare (India) Pvt. Ltd.
Z Plus Disposable
Salus Products
Smilepad Hygiene India Pvt. Ltd.
Cartel Healthcare Pvt. Ltd.
MBL Impex Private Limited
The demand for these face masks is on a steep rise, as more and more people are stepping out of their homes and thus need an appropriate face mask. There has been a funny caption out there to encourage everyone to wear a mask:
Masks: So, you can perfect the skills of eye contact.
Although cloth masks will not guarantee the contraction of coronavirus or passing it on, this is a sort of public health precautions which should be considered seriously if not for themselves then others. Selling masks online in India can definitely turn out to be the most productive and high pay work, not for yourself but to society.
Since the start of the pandemic, there has been a shortage of face masks on a large level, so in response to it, many have started making homemade cloth masks, which is highly recommended everywhere because whatever the myth may be, it has slowed down the spread of virus yet.
How to sell face masks | Print on Demand
The past few months have seen increasing demands for face masks, so learning new skills and listing them in your online shop could be a great opportunity for a small business. Listed below are some tips:
Tips to Sell Face Masks Online
1.Donât Fake Medical Claims About Your Masks
Try not to make a fuss out of a fabric face mask and not make any medical or health claims for it. Itâs seen that some of the online sellers have to claim their masks as of antibacterial properties or comparing to N95 masks. Never use this language or that type of publicity for a product which is mere homemade fabric. Cut that out on tags, description or listing photos. Because people out there are not fool.
2. No Reselling
Making your own masks are way good deed than reselling of masks that you already bought because either way you can donate to oneâs who really need like donate them to workers in a local hospital. Reselling is highly not recommended at a turbulent time like this.
A product listing with a description of masks and descriptive buyerâs questions with answers. Product photos make it more clear about whatâs for sale and the quality of the fabric. All the descriptions and photos give shoppers all the basic information about the product and give them the assurance of making a good purchase. Try listing the items under a category named Personal Care, this will make it easier for shoppers to find products of their personal interests.
Mask Sizing Guide
4. Highlight Product Info
DO highlight important product info about masks which could be the fabric type of masks, washable, reusable, reversible, and adjustable masks. These specific features are eye-catchers to almost every customer. You can add this under listings with a little description and similar keywords that help highlight your listings with buyersâ searches.
5. Increased Sales and Marketing
Introduce your product on social media or talk to a local marketing agency that could help to get your product out there and boost the sale of your product. Talk to your friends and family who could help increase the sale of face masks in your society. Start promoting out in your circles as the important message is out quickly which could further add up the sales.
Often, there is a complaint of delayed deliveries which could lead up to the lost interest of buyers. Try to make your deliveries quick and swift. Giving them a notification about their products being dispatched could be a sign of relief that their product is on way. A special set of Delivery Profile gives you the same settings to multiple listings at once and for future deliveries. Always show your customers an estimated delivery date, add mail and delivery carrier, so that they can track their orders. If in any chance, an order got delayed then reach out to your customers and let them know about the safety of their product. This could help you to update the date when itâs dispatched and this ensures about the less communication gap between you and the customer which means that both of you are on the same page.
Update your customers about the delivery
7. Be Updated
Try keeping up with processing up to date as this will let customers know about the time their order is going to take to dispatch at their doorsteps. If you think that loads of orders would lead to a shortage of masks, then let them know about it. Maintaining a friendly connection with your customer can also increase the sale of the masks in the coming future. Adjusting your processing time will give them an accurate estimate about when their orders will arrive and when can they order soon.
8.Setting Realistic Expectations for Both the Party
Getting a good lot of orders could be exciting and overwhelming on both hands. In a good way, you can try limiting the quantity to the number of products you currently have or just turn off the renew on the listing of that product so that you donât have many sales for. Be more realistic about your working hours because that way you can complete the demands of your incomplete orders.
feedback from customers.
Step-Wise Guide To Sell Face Masks Online On Amazon
Step 1: Register as an Amazon Seller
You will need some of your following details to create your seller account on Amazon. That’ll be: your GST Number, PAN Information, and an Active Bank Account for Payments.
Step 2: Listing Your Products
This is the important step to display your products on Amazon.in for customers to buy it. so, you need to list them by either Adding a New Offer (scanning the product barcode) or Creating a New Listing (uploading product images and fill in the details).
Now, when your product has recieved an order, then you’ll need to deliver it to the customer. There can be many ways to do this:
Fulfillment by Amazon (FBA) Amazon stores, packs & delivers your products. Products on FBA are Prime eligible.
Easy Ship You store & pack your products, Amazon delivers.
Self-Ship You store, pack & deliver your products.
Step 4: Get paid every 7 days
You will get paid for your delivered orders in 7-day payment cycles after deducting the Amazon fees, with funds deposited directly into your bank account.
How to sell masks and covid essentials online | Start your business
During the pandemic, many crafty people are sewing face masks at home too for family friends and neighbors which is obviously a good thing. Many top brands like Leviâs, United Colours of Benetton, Banana Republic, Zara, and online shops Like Shein, Bewakoof.com have started to manufacture funky masks style. Even Kardashians and Kylie Jenner have come up with their magic wand and launched their own designer lines.
The world has changed and not only changed, but some would say transformed. People are also on the edge and fighting their lives to bring on a new normal. Itâs easy to get scared and isolate yourself, but instead of victimizing yourself we can all take a step towards providing a solution to our community.
The CEOs are the most senior corporate executives or administrative officers in charge of managing a organization (according to Wikipedia). They have a major role in driving an organization forward and taking it to the next level. They are the major force behind the decision of a company and its growth in the market. Hereâs a look at some of the top CEOs of the world (and by no means is this a complete list!). So, let us see the complete insights on the topic- CEOs Who Made It To The Top Of The World.
First on the list is the co-founder of various ventures such as The Pit, Inc. and Jet.com, Marc Lore. He  has been the president and CEO of Walmart  ecommerce U.S since 2016.Graduated from. Bucknell University of class 1993, he is a serious entrepreneur, and this can be substantiated by the fact that Jet.com was acquired by Walmart for $3 billion.
The man has extensive experience, having worked with Credit Suisse, Topps Company and Amazon. The parent company of his initiative Diapers.com, that is Quidsi, was bought by Amazon in 2011 for $545 million. Marc is also a CFA charterholder.
2. David Zaslav
Listed by Vanity Fair among the 100 âSilicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural iconsâ of 2016, David M. Zaslav is the president and CEO of Discovery Inc. The acquisition of Scripps Networks Interactive by Discovery is seen as a mjor achievement under Zaslav, resulting in more than 7 billion monthly video views. Also, Zaslavâs authority has seen Discoveryâs market value increase from nearly $6 billion to $18 billion since 2007.
David Zaslav- Discovery president and CEO
David is also on the board of multiple organizations such as USC Shoah Foundation and Paley Center for Media.  He has  been awarded with the  Steven J. Ross humanitarian  Award from the UJA-federation of New York because  of his contribution in  the energy and sustained achievement in the entertainment, media and communications industries in 2012. Then in 2017, Zaslav became an inductee into the âCable Hall of Fameâ.
3. Sundararajan Pichai
The name needs no introduction. A trending topic in newspapers and media across the globe, Sundar Pichai is the CEO of Google Inc. His position was declared on 2015 and he replaced Larry Page from the CEO position of Google. An alumnus of IIT Kharagpur, Stanford University and Wharton Business School, Sundar started out with being a product manager and gradually rose up the ranks.
He was once seen as a contender for becoming the CEO of Microsoft. Sundar Pichai has a prominent role in making Google Chrome one of the most widely used web browsers worldwide, and was also responsible for overseeing the development of Google Drive. Heâs an avid football fan and supports FC Barcelona!
4. Tim Cook
The man is at the helms of the worldâs first trillion dollar company, Apple Inc. Timonthy Donald Cook, aka Tim Cook, is the current CEO of Apple and joined the company in 1998. Prior to joining Apple, Tim spent 12 years at IBM. Heâs known for his work ethics and heavily emphasizes on people, strategy, and execution. Tim Cook became the first openly gay CEO of a Fortune 500 company, when he came out on October 30, 2014. Cookâs net worth as of present is around $1. 3 billion.He also serves as board member of Nike Inc., The National Football Foundation  and a trustee of Duke University.
5. Elon Musk
Elon Musk is in the news for all reasons right now. Listed by Forbes as the 46th richest person in the world. Holding triple citizenship of South Africa, US and Canada, Musk is the CEO of SpaceX, Tesla Inc and Neuralink all at the same time.
Heâs also a co-founder of PayPal and founder of The Boring Company. He is an UPenn alumnus and was left his PhD at Stanford University after just two days, going on to launch Zip2 Corporation in 1995. Musk has a net worth of $20 billion and is often seen as a real life version of the Marvel superhero, Iron Man.
The CEO of Koch Industries since 1967, Charles Koch is an influential figure with a net worth of $50 billion. An alumnus of Massachusetts Institute of Technology, Charles is still a workaholic by nature, clocking in 12 hour days regularly. He is a prominent philanthropic and has received multiple awards and honors. Charles Koch along with his brother David, was nominated by TIME magazine in the list of most influential people of 2011.
7. Mary T. Barra
First female CEO of a major global auto maker company, Marry T. Barra is the CEO of General Motors Company. A graduate from General Motors University (now Kettering University ), she holds. MBA degree from Stanford Graduate School Of Business. She holds the position since Jan 15, 2014. As of 2018, she has a net worth of US$21. 87 Million dollar.
The richest man on the planet, the first centi-billionaire of modern history and the CEO of Amazon, whatever is told about Jeff shall always seem less. A Princeton University graduate, Jeff Bezos was working as a vice-president with D.E. Shaw & Co., before starting Amazon in 1995. The success of Amazon speaks volumes, having become the largest cloud service provider and the biggest online sales company. If the growth carries on as it is at present, Bezos may soon reach the $200 billion net worth mark!
The Harvard dropout has been leading Facebook from the front as its chairman and CEO. Even as Facebook finds itself stuck in an imbroglio of data leak controversy, Zuckerberg continues to stay strong, rebounding and ensuring that the worldâs largest social networking site strides forward. Though he takes a nominal salary of $1, this list would be incomplete without him! And according to Forbes as of 2018, he is the only person below 50 on the list of top 10 rich people and only person under 40 in top 20 rich people list.
Mark Zuckerberg success story
10. Larry Page
Page is the co-founder of Google alongside Sergey Brin and the current CEO of Alphabet Inc, Googleâs parent company. He is the inventor of the PageRank algorithm, which made Google the most loved search engine, and received the Marconi prize along with Brin for the same in 2004. An introvert, his management style is seen positively, receiving a near 95% approval rating on Glassdoor. Â Pagesâ current net worth is around $55 billion.
Being a entrepreneur is not a cakes-n-cream. It is more of skill and requires a lot of strength and patience. A lot of people tries to become entrepreneur and fails miserably, because they donât know the actual fundamentals of being a entrepreneur. And, on the other hand, there are many people who turns out be great entrepreneur, because they know the fundamentals and work on their business skills. There are a lot of things to keep in mind while turning into an entrepreneur. So, let us see the complete insights on the topic- Things To Keep In Mind To Become A Good Entrepreneur.
One should have good financial at the back to keep going the business. This is the dream that you have worked hard for and you have to care like a child. One mistakes can ruin your all efforts and most of the time, in business the mistake is not having enough funds to keep it going. Hence, keep enough funds at the backdrop to keep the business running and enough investment to tackle out crises and losses.
2. Learn and act fast
Learn fast and act fast. Donât wait for the things to work itself. Just go for it and make that happen. This is how world is working and the business world is quite a speedy track, so an entrepreneur has to be a sports car, in order to compete. Also, Love what you do. Donât try to copy others. As everyone on this planet is unique with unique skills. And being an entrepreneur one should its know your strength and weakness very well. So just work on the  strength and reduce the weaknesses as much as you can.
3. Focus on big picture
For an entrepreneur, it must be kept in mind that things might not be working in your favor but if you still love doing that, then just push it harder to make your dreams comes true. Also, focus at small not bigger picture in the beginning and keep building the thing that you love i.e your business.
Know the people that you are hiring or working with. The team is the key behind the successful business and being an entrepreneur, one has to keep it in mind, while selecting the team as this team will either make or break the business. Donât just bunch yourself in with friends, or family to build a startup but vibe with people within your core team to add value to your venture. Check the work drive of the people towards the company and how they are working. The startup entrepreneurs may face a problem in the beginning but with time, you will eventually come to know who are the right people for the business.
5. Keep your mind calm
A lot of startups have a latent fear of talking about their actual product or service. The thing is, if you donât talk about it, you wonât know if it will work or not. It is important to spread the word about your startup in every way possible. Yes, the chances of people imitating your idea are always hanging around. But the great thing about that is – that at least you know your idea has the X-Factor enough for them to imitate it. And if your team and product is really that good, they will not be able to mimic what you envision.
Socializing isnât bad if done in the right manner for the right purpose. Being an entrepreneur, contacts is the key to success. If you are determined to take the road of entrepreneurships, then make sure you are networking and creating contacts, meaningful ones which can be used at the time of need and is helpful in growing the business. Attend summits, parties, conclaves, conferences for the purpose and donât waste the time there. Use the time to having meaningful conversations and making contacts with companies, with similar approach to yours or angel investors, venture capitalist etc.
7. Be aware of the new trends
Awareness is the key so be aware of your industry trends, news and updates about what your competitors are doing. Try to find out more about the latest advancements, read books related to your industry, try to find the scope and future. The more you are aware about your industry, the more likely you are going to succeed. Read and listen a lot of things related to your business and try to implement them in your new projects. See, whatâs trending in the marketing and promotion department and find out ways to use them in your own promotion campaign for the branding of your company.
How to become a successful entrepreneur
8. Work hard
It’s a obvious point to be focus on. Some entrepreneurs work 80 hours a week and they are the great one, so you have to keep that in mind. Giving 10 minutes to every core will not work, as you need to devote more time in the work . Also, Knowing the market is important ,before start any path. So, you must have some idea a of what and whom you  are you going to face in your path. Know your competitors and act wisely.
Conclusion
Being an entrepreneur can be a  tough job but if you have the drive and the motive, you can successful keeping this tip in mind. Comment below the tip which you want to give to the upcoming or fellow entrepreneurs or the tips you have followed as an entrepreneurs.
A CEO is a brain behind the company and its functioning. It decided on the policy, the structure of the company, managerial decisions and how it will be working in the market. There are tons of CEO in the market, who are working their head to toe, for their company. But only a few of them rise to the top and become the top CEOs in the world. Here are some qualities of CEO, which makes them stand on the top of the leaderboard in the game so, let us see the complete story on the topic- Qualities of An Extraordinary CEO.
Some of the great CEOs of different business companies
1. Expert at hiring and firing
A successful CEO has a knack to hire productive people who he/she can spend on their business or dream. A good CEO will always look for workers who are hard-working, confident and has a knack for learning and executive more in real life.
Also, not only this, they are skilled in firing the workers who are not efficient or working properly in the company. This step may be a rude one to take but to be successful, one has to be tough and should be able to make strong decisions.
2. Focuses on building a culture in the office
The best CEOs tried to build a culture where everyone has their goals and missions to follow and combining them gives the company its desired result. This gives everyone a chance to grow their personal development, adding to the growth of the company.
A culture always stays, so creating a culture helps to bind the employee in a bond of the family where they can work efficiently and for the betterment of the company. Some of the CEOs who have done are Mark Zuckerberg, Tony Hsieh, etc in their companies.
3. Listens and then acts
Listening before speaking is considered the aspect of successful people. The best CEOs listens to what feedback they are getting, on their ventures. They not only listen to the feedback but also, acts on the feedback and work on their loops and flaws. They don’t boast about themselves but focuses on fixing their flaws and looking up for more accomplishments.
People who give up easily are likely to get less success compared to the ones who keep on trying. This “keep on trying” attitude is something the successful CEOs carry it with themselves. The best CEOs fight their bad days and do everything they can do, to keep up the company. This makes them better and more resilient, in their future.
5. Visionary in nature
Having a vision in life is important, especially when you run a business. It needs to go to new heights and new success, to achieve new success. The best CEOs keep a vision in themselves and work hard to fulfill the vision. Once, they finalize the vision, they focus on creating a brand value of themselves by adding more and more value to it.
Focus is the key to success and one can conquer the  world through focused mind. The top CEOs have that in their minds that they need to focus as much as they can, to finish their tasks. Steve Jobs, never allowed his team to take  up a different task until and unless they were finished with the one they were working.
A great CEO is clear with its words. They are crisp, concise in nature and  are very precise with what they want in the work. Its a CEOs job to create the profile of the company and sell it in the public. Hence, the best CEOs are best in the field and they are very good public speakers.
8. Understanding customer choices
A great CEO knows its customer behavior and the choices they are making in the market. Hence, the CEO tries to work according to the choice of the customers and tries to pursue them to buy their products and engage them with the company.
9. Good at convincing people
The quality of convincing people is an important trait that a SEO has to deal. Influencing them to buy the products, support the company. Also, this trait is important to convince the investors. Hence, the best CEO knows their ways out to convince the people to make their work and dreams coming to fruition in real life.
You are a successful CEO but you are not humble or good with people then, you certainly will never make to the list of best CEO. It is one of the qualities which majority of the best CEO has and it doesnât comes with the lesson or teaching, but with the conscience and  nature of the person.
Some traits of top CEOs
1. Fervent
They are not scared by challenges ad work really well when thrown with a challenge. They always finds a way through the problem. Failure is not in the menu, hence they seek to find success.
2. Willy
They have a skill of cunningness to them, in order to achieve success in their field. They are creative with the solutions they come up with.
They are not selfish in nature and usually lack self concern. Most of the successful ceo keep their shareholders and workers, before their own gain. There they can be situation where they have too much of cash flowing, urging them to take extra money, they resist these changes.
4. Optimistically pessimistic
They are assured of the achievability of long-term  goals , but they still are nervous about the achievement of mid-term goals.
Qualities of great CEO
5. Self aware
They are conscious about their traits and works. They know their weakness and strength and consistently they keep on working on themselves .
Amazon is the world’s leading e commerce business with an annual turnover of over $100 billion  and its growth is still exponential.  At the same time, Amazon is one of the world’s leading membership businesses with Amazon Prime.  The service is believed to have more than 80 million members worldwide.
Amazon Prime is considered an important part of Amazon’s great success. Â Amazon Prime members pay an annual amount of $99 or a monthly amount of $10.99 and receive free two-day delivery on over 15 million different items. Â In addition, Amazon provides various content including data storage, movies and music to its core members.
Amazon Prime Logo
Amazon Prime Objective
The primary objective of Amazon Prime is to create loyalty between Amazon and its customers. Â When the customer has paid $99 or $10.99 Â for free delivery, he will wish to get the most from the already paid membership fee. Â In other words, Prime Members get what we call ‘Golden Handcuffs’ within the subscription industry; Â Benefits for customers. Â As a result, Prime Members spend three times as much money as non-members on Amazon.com in addition to the membership fee.
Prime is not only critical of Amazon’s current business, with one-third of Amazon’s business derived from Prime membership. Â Prime is also an important part of Amazon’s strategy for the future that revolves around the complete disintegration of the interaction between e-commerce and retail and the dominance of the same-day distribution market.Amazon has entered the market for groceries in the US, winning a position as a same-day delivery dominator in the market. Amazon Fresh delivers groceries and other goods directly to the customer’s doorstep, the day the goods are ordered. Â Prime also plays an important role here.
A Prime Fresh subscription at an annual amount of $299 gives customers free delivery of groceries as they often like Other retail and grocery businesses have much to learn from the success of Amazon’s membership. Â Businesses have the opportunity to tie customers closer to the business through a membership that builds loyalty and makes the customer spend more on your business and less with competitors. It is very likely that we will see substantial use of the membership model within both the retail market and the grocery market – as we have seen it in other industries over the years
Other Prime Service
Amazon Prime Service
Amazon Prime Music
Prime Music is Amazon’s music streaming service. Â Here users get access to over one million songs, which can be freely downloaded in the “Prime-Library”. Â Prime users have the opportunity to purchase CDs at a lower price than usual, even though these purchases are rare at these times. Â Compared to Spotify and other music services, Prime Music’s selection is not volatile, as contestants have more than 20 million songs available, but simply that the selection doesn’t exist is incredibly important and gives loyal customers their money. Â Gives good value.
Amazon Mom
Prime has further membership. Â As a Prime Subscriber, it is possible to subscribe as a parent or a family member and thus save 15-20 percent on diapers and similar products. Â However, the name has been in the news a bit and has since been changed to the more appropriate “Amazon Family”
Amazon Cloud Drive
Amazon cloud drive is Amazon’s “cloud storage”; Â Amazon’s response to Dropbox. Â Here, users can store files from their computer, so that it is backed up and so that computer memory is not filled.
Amazon Studio
Amazon Studio is an additional step in Amazon’s long-term plan to reach as many users as possible. Â Amazon Studios Amazon has its own film production service and intends to produce both TV series and films.
Amazon Prime Instant Video
The video service competes with some relatively big players, including Netflix, Hulu and HBO. Â However, there are many indications that Prime Instant Video is a major success, especially in terms of getting users to subscribe to Prime or getting users to keep up with Prime
Amazon Prime Two Day Delivery
It was from here that it started. Â For six years, Prime was only a two-day delivery service and was a real success for subscribers. Â It was possible to get free delivery with your purchase if you ordered more than $25 and were not a Prime Customer – but as a Prime Customer you could order anything without paying for transportation. Â Of course, you have indirectly paid for the load – as an annual payment – but in the end most customers have made the most of the savings on free transport or paid in the subscription amount.
Amazon Prime Kindle Service
39 percent of Amazon consumers in the US reportedly own a Kindle reader. Â Kindle users, who are not necessarily prime subscribers, are often referred to as good subscribers as prime subscribers, as they make more purchases than the “standard” customer. Â Kindle is the name of Amazon’s e-book reader, which gives users the possibility to buy, download and read e-books anytime on their tablet. Â Kindle also works with Prime Library, which gives Prime customers the possibility to borrow e-books for free from a website or app
In 26 years, Amazon has managed to grow to be the world’s most successful e commerce company with an annual turnover of over $130 billion and a market value of around  $470 billion.  Nevertheless, the company still finds itself in the “Day One” in the development of e-commerce, as the vast majority of business between companies and individuals is still physical and psychologically driven by customers into a store or supermarket  .  This is what Amazon wants to change.
According to Jeff Bezos and Amazon this change will only happen if e-commerce is cheaper, faster and easier for the customer in the future, as the customer has to go to the local store or supermarket. Â Therefore, the customer, when he is shopping online, must have access to the best and largest selection of items. Â More importantly, the goods have to be delivered quickly and most often on the same day.
One of the most surprising levers in the making of this change is Amazon turning its customers into customers. Â The membership model is otherwise not an everyday look in the retail or grocery industry. Â In fact, it is virtually non-existent, but Amazon has reinforced and revolutionized the concept of membership, and created a very strong formula for customer loyalty with Amazon Prime. Â In fact, to the extent that it is believed that Amazon has more than 60 million customers worldwide – and is still growing
YouTube is basically a website on which people can watch and upload videos. Â But that is an understanding. Â You Tuber offers only this much to its users. Â YouTube has many features in streaming its videos. Â The website has a search bar through which you can access relevant videos among the billions available. Â This makes it so easy for users to find exactly what they are looking for. Â You can optimize your search using keywords. Â Users can enter captions for their videos which allow them to become more relevant to searches. Â Apart from this, users can also live stream. Â Â YouTube also has a community feature that allows a channel to host a community tab. Â On it, it can post videos, pictures and GIF for viewers. Â
YouTube logo
YouTube Red
It is a premium feature that YouTube have. Â It is like a subscription service that gives the user access to many otherwise accessible features. Â These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices. Â You also have access to all services of Google play music
YouTube TV
In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV. Â It is a live TV service with over 40 channels. Â However, this service is only available in selected US cities. Â It comes with a fee of $ 35 per month. Â It provides unlimited cloud DVR storage. Â It can record your favorite shows simultaneously. Â It is available on your phone, TV and computer.
How Does YouTube Earn Revenue ?
YouTube, as we saw in the first paragraph, is a video sharing website. Â Its products are its users. Â This is right. Â What YouTube is essentially selling is its users for various advertisers. Â They also have other sources of revenue.
YouTube revenue model
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Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million. Â The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.
 One method is through sponsored videos.  The advertiser pays YouTube according to the views received after the advertisement is selected.  The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched. Â
The second method through which it makes money through advertising is by embedded video. Â The advertisement that is run at the beginning of the video is embedded video. Â Here too, you get your salary based on watching YouTube.
The third method is advertisements displayed on the homepage of the website. Â On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
These are also advertising schemes that YouTube offers to its customers. Â Here, advertising earns revenue through a mix of clicks and views
YouTube Premium Service
YouTube also earns through its premium services, such as YouTube Red and YouTube TV. Â The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee. Â YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access
YouTube Customer Segment:
People who use YouTube and derive value from it.
People who use the Internet extensively.
People who like to watch videos and actively subscribe to them.
Advertisers who want to connect with people using the Internet.
Developers who want to get their products and design there for people to see.
Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits. Â Users are making money from third parties by promoting products. Â YouTube needs to start dubbing in this area to meet the shortcomings in its profits. Â The CEO of YouTube still says that YouTube is at an investment level in its growth. Â YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits. Â But YouTube is the second most visited site in the world. Â This gives them an edge to begin with. Â They can capitalize on this fact on a large scale and become one of the most profitable businesses. Â Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines. Â That is YouTube for you.
Music is one great healer in this world, it has the essence of divinity, driving magic in people with positive energy, now music is being blended into one’s daily routine, looks like everybody is feeling a day incomplete without music and this is why music applications are blooming out with great tools and having good profits. They are having good playlists and sort out songs according to userâs choice, and one more big thing is that they are allowing people to perform and showcase their talent, which indeed helps out singers to go forward in this industry. Here are few great music startups in India so, let us see the complete story on the topic- Famous Music StreamingPlatforms In India.
It is founded by Paras Chopra in New Delhi, kroomsa is a good platform for independent bands and artists, these artists can upload their music online which can be downloaded and is streamed online, advertisements are embedded in the songs, the platform gives 20% of ad revenue to NGOs, 40 percent to artists and bands, and keeps 20% for itself.
Marvix was founded by Param Arunachalam ,a former Infosys employee, the team consists of Thejesh GN ( technical Architect),Santosh Patil(Content Manager), Gururaj Krishnappa and Fidel Dsouza( Content Analyst). Their main aim is to build India’s greatest music discovery engine, the venture has created MySwar.com, which they claim to be by far the most wide ranged guide to Hindi film music.
They have songs dated back from 1941 till today, their database includes artist biographies,credits and award information,they have music information like genre, instrumentation, tempo, and more which is more useful for singers.
3. From Mug to Mike
It is founded by Sunil Koshy, who is a techie and trained singer, Koshy is a good singer and has recorded with famous musicians, like Alwyn Fernandes, Ustad Faiyaz Khan, and Keith Peters, and top lyricist Jayant Kaikini , he is creating a good  platform for potential singers with his startup, he conducts workshops where participants are given the opportunity to record at high end studios, he is giving good training for the betterment of singers.
It was founded in 2007 and currently based out of US, Saavn was founded by Rishi Malhotra, ,Vinodh Bhat, and Paramdeep Singh. Company has acquired the rights to over 7 million music tracks, Saavnâs signature products are Saavn.com, Saavn Pro, Saavn Music and radio for  Windows phone, and PC and Saavn radio, Saavn offers free music search supported by display advertisements,it generates good revenue by advertisements,  Saavn also offers a subscription service, Saavn Pro, that gives access to ad free and offline streaming.
5. MuSlate
It was founded by Rohit Goyal, in 2013 , Muslate.com provides a platform to all audience where they can listen to music and also can upload , organize, share and promote their music ,all in one place without any subscription charges, a good opportunity is created for singer Muslate.com saves you from the hassle of managing music in different devices and the need of carrying your music along with you, it enables you to access your music by just logging into your account and there is no need of storing your playlists in your device.
Google began as an online search firm, but it now offers more than 50 internet services and products from e-mail and online documentation for mobile phones and tablet computers. In addition, the 2012 acquisition of Motorola Dynamics has put it in a position to sell hardware such as mobile phones. Google’s comprehensive product portfolio and size make it one of the top four impressive companies in the high-tech market with Apple, IBM, and Microsoft. Despite these innumerable products, its original search tool remains the origin of its success. In 2016, Alphabet earned all its revenues from Google advertising on the basis of users’ search requests.
The Google Inc business model can be seen more clearly when it is divided into a few key areas:
Key Partners: Google’s key partners include Suppliers, Distributors, Open Handset Alliance, and Original Equipment Manufacturers.
Key Activities: Key activities include research and development for both the development of new technologies and features and the improvement of existing ones. Â Significant time is spent in the maintenance and management of large-scale IT infrastructure and products and services. Â Apart from this, work is done on marketing, strategy and alliances.
Key Resources: Google’s core resources will include data centers, servers and other IT infrastructure, IP as well as human resources. Â Other resources include patents, licenses and proprietary materials.
Value Proposition: The company aims to create value for its customers for internet search, advertising, operating systems and platforms, and the enterprise. Â The overreaching principle is derived from the mission statement to manage the world’s information and make it universally accessible and useful.
Channels: Channels to reach customers include google.com, Google affiliate website, and Google Ads Words. Â Sales and support teams are involved to reach advertisers and network members.
Customer Relationships: The channel can include sales and support services as well as a dedicated team for large customers to build customer relationships.
Customer Segment: Google has three main customers. Users who are able to organize information in a useful way using Google products and services, advertisers who have an effective way of displaying online and offline advertisements for customers and members of the Google Network and other content providers, Â Those who use the Ads Sense service. Â Other expanded segments may include mobile device users and manufacturers and developers.
Google’s Business Model Change Over The Next Ten Years?
Here are the Major Trends:
Search traffic is moving to mobile and voice. Â This reduces advertising revenue
Advertising is moving from traditional to digital. Â This increases advertising revenue.
Servers and services are moving to the cloud. Â This increases cloud revenue.
Supporting-based tools are ecosystem coalescing.  The effect is⌠complicated.
AR / VR. Â Google’s bet is on phone-based VR.
The magnitude of trend 2 surpasses the magnitude of trend 1, so Google’s advertising revenue will continue to grow indefinitely.
Trend 3 is all the opposite. Â The main question is whether they can hold on to Amazon and Microsoft, and if not, can they build a fairly profitable business from third place. Â Strategically, they are unlikely to make major changes to their cloud strategy until they exit the market entirely, which seems impossible.
Trend 4: The instrument, is an interesting one. This is an important new market for Google which, in the best case, outperforms other tech companies in profits. This is their best chance to build a huge new profit center. The Google device is well-positioned to win the competition. They have better AI than Amazon and Apple, they have a phone that Amazon doesn’t, and they have a successful speaker device, which Apple doesn’t. However, things can change rapidly, such as Amazon launching a successful phone.
It is also unclear how big the market will be. Google’s system, which makes phone calls on your behalf, hints at the size Google sees in this market: Vishal. If Google is able to use AI to transact with humans, then a whole host of tasks will be automated and the value will be very high. This would be so disruptive that they would have to carefully consider the social consequences. But it represents another revenue source with advertisements. On the other hand, if accessories remain merely a technological toys, then Google won’t really lose anything. Â Like trend 3, it is all upside down.
Trend 5 has no upside or downside for Google. If it turns out Google is right, then AR / VR will not be a significant revenue source for anyone. Â If they are wrong, some other company will get rich. This is a big trend in the industry but one Google is staying away from most.
So overall, Google’s big business model shift will be a new AI-based device and services ecosystem. Â This is his big bet for the coming decade
Google’s Other Products
Google Other Product
Some of Google’s other basic products include:
Google News: The service started in 2002 as an automated service, which summarizes news items from multiple websites.
Google Fiber: The Google Fiber Project began in 2010. Â The plan was to build an ultra-high-speed broadband network in some US cities. Â Kansas City was chosen as a pilot project, and the project was completed in 2012.
Google Phone and Android OS: Google launched Android, a mobile phone operating system in 2007. Â Google acquired the OS as open-source software and allows developers to use software development kits to develop applications. Â Google also released a phone called Nexus One.
Google Chrome: Google Chrome was announced in 2008 as an open-source web browser. Â Google Chrome OS was launched in 2009 as a Linux-based operating system. Â The OS only supported a web browser, which is used to log people into their online Google accounts.
Google Goggles: This is a mobile application for Android and Apple iOS. Â It is used for image recognition and image-based searches. Â The application can identify historical sites, scan business cards and even solve riddles.
Google launched the âShoppingâ tab to enable users to flip through the products and direct them to the merchant websites or e-commerce platforms when searching for products to buy in June 2020. Similar to the News and Image tab on Google, the shopping tab allows users to seamlessly control their search by putting necessary filters and browsing the desired product through listing on different websites. Google has collaborated with e-commerce players such as Flipkart,Paytm Mall,Myntra, Koovs, etc., to join the companyâs shopping tab initiative.
âWe are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants,â
The Google spokesperson confirmed the latest initiative in an email response claiming that the feature will facilitate customer online shopping more efficiently from the local merchants as well along with e-commerce players. Reportedly, Google has collaborated with the leading e-commerce platforms including Flipkart, Snapdeal, Myntra and Paytm Mall on board in their latest project.
Besides, the search giant also intends to tap the SME space from local Kirana stores (like JioMart) to expensive art collection stores whose merchants are not necessarily listed on the e-commerce playersâ websites. The ongoing talks between Google and retailers both big and small will help the search giant understand the countryâs shopping trends. These local merchants need not necessarily list on platforms like Amazon or Flipkart.
Another Google spokesperson said, â They (Google) will partner with retailers of all sizes. It can tell the user where the product is available, is it available online, etc. For now, this service is being provided free of cost.â
Through Shopping Tab, Google lists products through its âproduct listing adsâ, the Shopping tab will give users a lot more control. For instance, users can filter the product they are looking for based on price or any other attributes such as price, seller, delivery, department, colour, shape, and so on…, while also getting more details of the product by going to the âdetailsâ page.
Google Shopping Tab allows users to filter Products
The most popular search engine operating company, Google was functioning the Shopping tab in 30+ countries when last reported in June 2020. On the merchant side, anyone with a product feed can plug into Googleâs merchant centre to be listed on the shopping tab. On the user side, the tab has also seen high rates of engagement, largely due to the specificity that product search allows filter by attributes. With 80-85 million online shoppers, India is an important market for Google.
Google Funding And IPO
The company got its first financing from Sun Microsystems co-founder Andy Bectolsham. The company had financed 100,000 US dollars before the incorporation. Page and Brin tried to sell their website for 1 million US dollars in 1999 because they thought it was distracted by the work of their PhD. They went away and went to secure $25 million in funding from major investors. Among them, Cleaner Perkins Kaffield and Biers along with Venture Capital companies like Secucau Capital were included. The company’s IPO was five years later. 19, 605,052 shares were presented at $85 per share on the August 19, 2004 IPO of Google. Morgan Stanley and Credits were underwriters for Suisse Deals and an online auction system was also prepared for the sale of shares. The valuation of Google at IPO was $23.1 bn. Sales were worth $1.67 billion and by 2014, the company’s market capitalization was then worth $23 billion, which increased to $397 billion.
The company has secured around $36.1 mn in funding:
Date
Name of the Funding Round
Funding Raised
June 1, 2000
Funding Round
$10 mn
June 7, 1999
Series A
$25 mn
November 1, 1998
Angel Round
$1 mn
August 1, 1998
Angel Round
$100 K
The company retained control of most shares. There were mistakes that the IPO will impact the company’s culture through the impact of the company, such as a sudden millionaire situation of shareholder pressure and many officers on paper. The founders addressed these concerns and assured potential investors that the company’s culture will remain intact. To ensure that it is continuing, the company has a designated main culture officer. This role is served by the director of human resources and its purpose is to ensure that culture and methods are developed and maintained and be kept right for the original values that form the company’s base. Over the last few years, there were concerns and suggestions that the company has lost a bad way of anti-corporate thinking and has also given some allegations about sexuality and age. However, none of them turned out to be true.
Google Interesting Facts
The name of Google is taken from Googol, which is equal to the number 1 after 100 zero (1 x 10 ^ 100).
The original name for the backrub search engine was until Sergey Brin and Larry Page Google’s URL Google, Inc.
Google registered its domain on September 15, 1997.
Google’s URLs are often misspelled. For example, the user queries of Google, often become www.gooogle.com, www.gogle.com, and www.googler..com, however, all of them are owned by Google, Inc.
According to the 2013 PU Research Center survey, most Internet users (about 56%) have to use Google to find information about themselves
The Google search technology is called PageRank.
Withholding a dominant 91.94% market share, when last reported in 2021, Google is the biggest search engine.
Google has an enviable 24.4 million followers on Twitter.
Google turned out to be unreachable for 5 minutes on August 16th, 2013. It was found that on that specific time interval, global internet usage saw a fall of 40%.
We all know Google has a Twitter account. But do you know Google’s first tweet? You would be surprised that the first tweet that came from the colossal search engine operator was: âIâm feeling luckyâ in binary code.
Google has made its homepage available in 80+ languages.
Google’s revenues mostly come from the advertisements it features. It drew 89% of its revenue from advertisements in 2014.
King of Online Search: Google is the undisputed king of the online search engine division. It processes about 2% of world questions.
Huge Market Share: Currently, Google has a 28% share in the worldwide desktop searches market.
Invincible: So far, no competitor has come close to challenging its position, let alone its market share in the search engines.
Largest Traffic Generator: Every month, this powerful brand generates over 1.2 billion hits. It is the largest traffic generator and has a clear advantage over its competitors such as Bing, Yahoo, Baidu.
High Revenue: The huge revenue of $65 billion (2017) that Google has gained through various partnerships with various sites has ensured its growth.
Adaptability: Google has successfully adapted mobile and Android technologies, giving Apple the ability to compete directly with the iPhone
Google’s Weakness
Reputation is being affected as users and governments feel that they do not up to their social corporate responsibility.
For example not paying enough tax on profits. The social network site Google Plus has failed and will be shut down. The main income is from advertising revenue. This can be a problem if advertisers decide to cut their costs.
Dependence on the Internet
Minimal physical presence
Google’s Opportunity
Wearable market: In November 2019, Google acquired Fitbit for $2.1 billion to compete with Apple and Samsung in the attractive and growing wearable (smartwatch and fitness band) market.
Android OS: The most important opportunity for Google is its noticeable efforts in Android operating system provisioning. This has strengthened their chances of competing directly with Apple iOS.
Google Glasses and Google Play: Google is set to market its newly launched Google Glasses and Google Play. This can boost the progress and development of Google.
Cloud computing: With its storage and cloud solutions, cloud computing can play a significant role in Google’s marketing enterprise. Â In January 2018, Google introduced a new digital store, which provides cloud-based software to all organizations. Â Correspondingly, the company also launched Mobile Iron, Inc., To integrate its Orbitra Commerce platform with Mobile Iron’s app distribution, security, and analytics capabilities.
Non-advertising business model: Google needs to start a diversification process and aim to create a non-advertising business model accordingly. Â There is a need to further enhance adaptability by committing to more commercial transactions. Â This will ensure permanent revenue
Google’s Threat
Market Shares Decline: According to data gathered from Emarketer, Google’s US digital advertising revenue is expected to see a decline in market shares. It was 38.8% (2017), 37.2% (2018). The reason for this is the increasing competition from Facebook, Amazon, Instagram, and Snapchat for advertising market share.
Gender Bias: A Google memo published by its employer James Damore has sparked a strong debate on the issue of gender bias and free speech in the company, highlighting its diversity policy.
Change Of Information: China has drawn a lot of criticism over its alleged cooperation with China on the search engine project (Dragonfly) by the censors. Antitrust controversy: Google has been involved in antitrust disputes for years with US and EU lawmakers. Â Anti-EU antitrust regulators fined EUR 5 billion which Google has sought to challenge.
Censorship Policy: Google has not managed to protect itself from backlash over its censorship policy. Â Many whistle-blowers have started leaking about its political, and ideological leanings.
Competitors: Google is the primary threat from its rivals Facebook and Amazon. Both competitors are slowly joining up with Google. Â Their new features and increasing popularity can take the headlines away from Google.
Google’s SWOT analysis shows the strengths, weaknesses, opportunities, and threats of the largest online search engines. The popularity of Google allows it to enjoy huge profits.
The search engine keeps growing every year and keeps improving its technology. If Google addresses its weaknesses and threats, no other competitor can outperform or match this company.
FAQs
Who created Google?
Google was created by Larry Page and Sergey Brin.
Who is Google CEO?
The CEO of Google is Sundar Pichai.
What is Larry Page’s net worth?
Larry Page’s current net worth as estimated by Forbes in April 2022 is $111 bn.
What is Sergey Brin’s net worth?
The net worth of Sergey Brin is $107 bn.
What is Google known for?
Google is a multinational conglomerate that is known for the creation of the world’s most popular search engine platform.
What year was Google founded?
Google was founded in 1998, on the 4th of September.
The world is degrading with the increasing amount of pollution and environmental concerns. It has become a need of the time to have sustainable energy onboard and use it, replacing the non-renewable resources, which will reduce the environmental crises on the earth. The people are now aware of the fact that how much the earth is in danger and hence, have started working for the cause to save the earth. Some entrepreneurs have started their startups by using sustainability and making an approach to saving the world.
Here are the startups which are using sustainability in their startups to generate awareness and support the earth. So, let us see the complete details on the topic- Top Startups Working On Sustainability And Renewable Resources.
It is a startup offering sustainable vegetarian produce and develops plant-based substitutes for meat-based products. It was founded in 2011 in Redwood city of California in the USA and serves customers who are conscious of climate change and its impacts on the mother earth, across the USA. It runs with a motto that they want to give people a taste and nutritional benefits of meat, without the negative impact on health and the environment associated with the livestock products. It researches the animal products at the molecular level, then selects specific proteins and nutrients from plants to recreate the experience and nutrients from plants and then, recreate the experience and nutrition of specific meat products.
2. Elevate Structure
It is a Hawaii -based company, which believes in developing profitable real estate by building eco-friendly structures. It was started by a group of residential engineers in 2012. The portable spaces are elevated above the ground, making six to twenty times more usable spaces while minimizing the footprint on the ground. It also gives the customers flexibility to expand or to relocate their green homes, which are then constructed, to reduce the time and costs, using a streamlined turn-key process.
It is a quiet,gas-free lawn care startup. Based on Connecticut, USA, it is launched by a local team of advocates for alternative energy and environmental awareness. It is a grassroots green-oriented business.
The company replaces gas mowers with push mowers, with innovative proprietary”Reel2Reel” design. It allows the households to save the environment from 10,000 auto miles or more than that, per year. It offers an array of products ad services for lawn mowing to aeration, clean-up, and soil optimization.
4. Freight Farms
It is a Boston-based, which was launched in 2010 by Brad McNamara and Jon Friedman  The company is known for developing shipping containers that can be turned into self-contained farms.  It enables the customers to grow fresh products using technologies like LEDs and hydroponics in any environment 365 days a year. It is installed by far 200 farms around the world, on behalf of individuals, entrepreneurs, educational and corporate campuses and soil farmers. The Freight Farms are capable of growing lettuces, leafy greens, herbs, brassicas, root vegetables, edible flowers, and more than 300 varieties of crops, regardless of any exterior climate.
5. Ecovative Design
A New-York based Vegan company provides sustainable alternatives to plastics and polystyrene foams for packaging,building materials, and other applications. It was founded in 2007 by Gavin Mclntyre and Eber Bayer as a university project. The materials are created by using mushroom materials, which is a class of renewable biomaterials grown from fungal mycelium and low-value,non-food agriculture materials using a patented process, exclusively designed by Ecovative design. As the packaging from mushroom, it is easy to degradation of the package is quite easy. It also offers a ‘GROW-IT-YOURSELF” kit, which allows people to create mushroom materials themselves.
6. Nootrees
There is not a single doubt that tissue papers are a necessity, and daily thousands of rolls of newspapers are being used. The traditionally used newspapers are made from trees pulp, Â which leads to the cut down of millions of trees across the globe leading to cause deforestation. To reduce the number of trees, cutting down for the production of tissue paper, is NOOTREES. It uses the bamboo, as their raw materials for collecting the pulp, as it grows way faster than the trees, to create their line of toilet tissues and other products. Bamboo also is biodegradable, making these tissues, wipes easier to degrade.
7. Field Factors
It is a clean startup, based on the Netherlands, was launched in 2016 by founder Karina Pena. It is a company that operates with the vision to restore the natural water cycle. It also was the finalist of the competition and received 1OOK EUROS. It deals with rainwater management in urban areas like public space, sports facilities, and real estate. It has developed the first generation modular system, Bluebloq, which purifies rainwater for reuse instead of flushing the same via the sewer. It is considered as one of the best solutions for cities that have high rates of rainfall and needs some extra water during dry seasons.
It was founded in 2014 and the company is known for using traits of diatom(single-celled algae) in the industry. The company cultivates its algae-based on a circular economic mindset whereas nitrogen, carbon dioxide, and phosphorus emissions are transformed into valuable products. Â It received the title of Postcard Lottery Green Challenge 2019 and a grand prize of 500K EUROS . These diatom shells are capable to thrive in low light and the company is using these diatom shells in eco-friendly sunscreen, organic absorbents for skincare, fertilizers and also water treatment, as the algae removed the nitrogen and phosphorus from the wastewater of fish farms.
9. Desolenator
An organic startup, it was founded in 2014 by founders Alexie Levene and William Janssen. It develops technology products that use two resources, which are available in abundant in nature, to produce high-quality freshwater, which has scarcity in the world. Desolenator is the most cost-effective and sustainable solution in areas of complex water types, high solar irradiation and high -the cost of water provisioning and aims the philosophy of providing clean water to all and especially the ones who don’t have the access to clean water.
As you know men, money and material are three important resources of any business. If there is any shortage in any one of them, it could make your business suffer. But handling these shortages is a part of every business life cycle. Now you know that every business goes through this. And by keeping all these things with you, you could also make your business life amazing and beautiful.
So, do you want to start a new business? Or wanted to expand an existing business? Both of these decisions have one concern in common. And that concern is nothing but strategizing a decision on âhow to raise fundsâ. There is nothing to worry about. We are here to provide you 20 alternatives of raising funds from investors. You could choose among them as per your businessâ needs. Let us see the complete story on the topic- 20 Alternatives of Raising Funds from Investors.
Even small contributions from large number of people can solve your funding problem. If you have an âout of the boxâ plan for your business, then you can expect huge funds in the form of crowd funding. This form of funding contains low risk yet you can earn high returns out of it. But you can promise your investors some returns in future.
Venture capitalists look for those businesses that have attained some revenue stability. If you also fall in this ambit, then try to attract a venture capitalist for having investments. These investments generally contains high risk-return ratio. They can also give management support for your business. So, your business would get two things at one go, i.e. adequate funds and a reliable mentor.
3) Advertise it through Initial Public Offer
It is a platform where you can raise funds through public at large. First you have to get underwriter who will decide where to list your shares. Generally IPOs have high credibility and trust factor play a major role here. Investors also know that for issuing IPOs, you must have gone through various compliances. This could also help in building your brand image among investors.
Steps of Fund Raising
4) Win contests for your business plan
Is your business plan unique? Do you expect high growth in future as well? Then it is time to take part in some contests and tell the world about your business plans. With this, your business plan would get enough recognition among peers. Also you could win funds in the form of prizes.
5) Organize events to attract sponsors
Events could become major platform to attract investors for your business. It would be a costly affair initially but you can expect various capitalists out from there. You just need to display your business plan effectively. With the help of this, you would make various connections for your future business endeavours as well.
6) Take help from Business Incubator
Business incubator are specially designed to help start up businesses to sustain and grow. They could provide you all necessary resources which are essential to run any business. There would be an immense support system for your business to prosper. Try to reach a suitable incubator which matches with your business interest.
You have plenty of options in the form of bank loans. For this you need to display your effective business module. They would also enquire about your future growth prospects. Adherences to compliances were major hurdle for getting bank loans. But now governments are also helping to reduce the burden of compliances.
8) NBFCs also have attractive funding options
Non banking finance institutions have attractive funding options for your business. The process is more or less similar to bank loans. But the major difference is they come up with lower interest rates. As interest rates are low, they come up with high risks as well. There is often high liquidity crunch in NBFCs which make it riskier form of fund raising.
9) Attract risk-averse investors by Debt Mutual Funds
There are some investors who are risk averse but want some good returns out of their investments. You can target them by providing debt mutual funds. Debt mutual funds have stable returns and there is no loss of capital as well. Execute your business plan in an effective manner so that you could give your cost of capital on time.
It is always good to make a team instead of going solely in the battle field. Try to find those who also have similar business ideas like yours. You would get more resources in form of men, material and money than earlier. Also the risk factor could be divided among partners as per ratio of investment.
11) Tap for Private Equity firms
These firms could provide you funds in return of ownership. They usually look for high prospering businesses. You could reach out to them by giving your future plan of action. Try to turn your USP work into your favour because these firms could make your business grow. Mark your presence among these powerful business houses and give your business a new outlook.
12) You can also get some peer funding
Peer funding is always being a trusted form of raising funds. You can deliver your attractive future plans to your friends, family, colleagues, etc.
Also there would be low operational cost associated with this form of fund raising. But you can invite your peers to become partners. This is the most suitable form of investment which has high return with low risks.
13) Issue debentures to raise investments
Debentures provide fixed rate of interest to investors. They would give you long term investments. Â For this you have to ensure stable earning to provide fixed rate of return to investors. This is not as high risky as equities. But on the other hand, this is one of the most secure forms of investments for investors.
14) Make them owners by giving secured preference shares
There are some investors who want to become owners but they adhere to risk of becoming owner. For investors, this could be a mixture of having debentures and equity at one basket. It is an attractive form of raising funds which provide stable returns with an ownership status.
15) Take help of some exciting government schemes
Nowadays government is also coming up with amazing plans to support businesses. They know that these businesses help to generate employability in nation. Try to reach to those plans of government which can support your business endeavours. Also the cost of capital is very less in this alternative.
16) Make your suppliers âThe Partnersâ
You usually need huge funds to make payment to your suppliers. But what if you make those suppliers as your partners? This could become a great venture where there is no operational risk for your business. Also you would get reliable and trustworthy supplier who is directly associated with the profits of your business.
17) Give ESOP instead of salaries to your employees
Salary expense is one of the major expenses of any business. You could save this expense by giving employees âEmployee Stock Option Planâ. Transform them as owners and they would also get motivated to work in a more effective manner. This would be a low cost of capital for your business.
18) Business credit cards when there is urgent need of funds
These credit cards are workable when there is urgent need of funds. This form of funding is usually having high cost of capital. But when there is urgency no cost is a high cost. You just have to be little careful while using them because it could make your business debt trap.
19) Make an agreement for âLine of Creditâ
Line of Credit is generally an agreement with banking institutions. It could provide you funds until the maximum limit is reached. You can borrow money at anytime and from anywhere which make this source of funding as flexible one. But there is a condition that you have to adhere as per the agreements.
20) Angels investors could become your healers
Nowadays there are many professionals who look for various investment opportunities. These professionals usually have affluent earnings. What they want is to earn extra profits from those earnings. They merely look for start-ups who have high potential of growth. Try to reach out to them and make sure you deliver your future plans in an effective manner.
Raising funds is an important task for every business. For you also, it could be a major decision for your business. But you have to keep one thing in mind that you should not depend on one alternative only. Take alternatives as eggs and see this. Remember if you move ahead with only one egg in your basket, there is a possibility that one egg may broke down in middle of the road. In this situation, you wonât have any other alternative to go ahead. So, try to have bundles of eggs in your basket. If one egg is broken, then there would be not much concern for your business. And you can move ahead with rest of them.
Ashwini
