StartupTalky

Tag: 🔍Insights

  • Why Influencers Are An Integral Part Of Instagram: A Case Study

    Before Instagram Influencers became an essential part of Instagram, it was one of the most recent social media platform as it was established in 2010 and is a multi-channel platform that is available on both a mobile application and a desktop site. The website was created by Mike Krieger and Kevin Systrom and launched on the 6th of October 2010, however in April Facebook brought Instagram for $1 Billion.

    The photo sharing app allows its users to have their individual profile which is a user can make public or private based on their preference. The instagram users are able to post their photographers and videos on their profile, follow other users and gain followers in return. When Instagram was first launched it became sensation and garnered a million user within the first two months.

    The Ultimate Guide to Influencer Marketing In India in 2020
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    StartupTalkyDevashish Shrivastava

    Instagram Influencers

    Now the platform has over 800 million active user on the platform from which 30 million brands and advertisers on the platform and around 500,000 active Influencers and 60% moving toward becoming an influencer. Most social media Influencers make a huge sum of money thorough this platform.

    Some of the top Earning from single post by Kim Kardashian who has grown into a millionaire and created an empire through Instagram. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising Instagram influencer have a strong and loyal relationship with their followers as they share many aspects of their lives with them.

    social media apps that people predominantly choose for influencer media campaign
    social media apps that people predominantly choose for influencer media campaign 

    Influencer’s posts have made users decisions much simpler by providing information of new product information, helping them researcher the product and finally buy them as well. Most people on Instagram spend at least 60% or more of their time trying to engage in content created by brands and influencers.

    A survey stats that after seeing these products on Instagram at least 79% of the people searched for these products online, 65% looked up the app or the website and 46% brought the product. These statistics makes the influencers a vital part of instagram revenue. Below here are the different ways the Influencers benefit from instagram

    Followers and Following of Instagram Influencers

    The distribution of the number of followers is incredibly skewed, so it’s very difficult to visualize it in a readable manner. This is because the great majority of profiles have a low number of followers (less than 1000) whereas there are profiles with hundreds of millions of followers. Profiles with a high number of followers are very rare as only 10 profiles have more than 100 million followers and 420 of them that have between the range of 10 and 100 million.

    There are 4.5 million profiles with less than 100 followers as, on average instagram accounts have 296 more followers than following, but for verified profiles this ratio is 17,910. Another important distinction is between micro and macro influencers. Micro influencers have lesser than 100,000 followers, while major influencers have more than 100,000 followers.

    The average followers to following ratio for micro influencers is 37,000 whereas for major influencers it is 18,104. This tells us that if a brand is trying to run a campaign across niche markets they should go for micro influencers while if the campaign needs major influencers you should search for profiles with a ratio greater than 20,000 which accounts to 8% of the total number of major influencers.

    Target Audience

    Finding or identifying the right set of users is an important step for most influencers as even the brands expect the influencers to find a niche audiences to identify the right set of users. It is important to narrow down the user base as much as possible because once you narrow down, find the users that would appreciate product. Once the target audience is found then they try to reach them through multiple modes.

    10 Foundation Tips On How To Become An Influencer
    An influencer is someone who can influence the lives of others or the group ofpeople. An influencer is also capable of changing the world for the better.Influential people have more power to create movement and change than others.According to a survey, 17% of companies spend over half of their ma…
    StartupTalkyParnas Ghosh

    Engagement with target audience

    This is an important metric as it can reasonably summarize an Instagram profile and its engagement rate. For each unit of content published by the profile as the ratio between the sum of the number or likes and replies and the number of followers of the profile. This helps in identifying the quality of a profile.

    A chart must be creates as it is useful to get an idea of which values of the engagement rate are average or better in order to make changes next time. There are considerable differences between micro and major influencers. For the former group, 11% is the average engagement rate, while for major influencers values are of course lower and the average is 3%.

    Problems faced by Influencers and the brands

    While everything will be working out in number there are still seem to be multiple problems that brands and influencers are facing. Some of these issues include is not having a platform for payment and tracking the campaign which is happening through other companies like ifluenz, scrunch, etc.

    The biggest challenges for managing influencer campaign
    The biggest challenges for managing influencer campaign

    This is one of the gaps that can be filled to make things a little simple for Business users. Other problem are on managing contracts as if they are too many accepted by the influences it is difficult to fulfill them all at once. Which is why the Influencers also face problems to time manage their contracts.

    ScoopWhoop Story – Founders | Competitors | Revenue | Business Model
    Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when itcomes to platforms for content creation and sharing. Over the past decade, thecreative content curation and creation mechanisms have transformed the digitalmedia and audiences seem to be enjoying the quick accessibility …
    StartupTalkyVidhi Punamiya

    Images or Videos

    There is a noticeable difference in engagement between image posts and video posts, and the contrast is even more pronounced for major influencers. The post have a higher engagement than video posts. on average for a micro influencer image posts have 1.5 times more engagement than video posts, while for major influencers this multiple increases to more than 2 times.

    On Instagram, the number of likes is much higher than the number of replies. On average the profile of a major influencer will have 237 times more likes than compared to replies, while for micro influencers the multiple is lower at 42 times. Replies are usually considered stronger engagement than simple likes so this should be considered before deciding which influencer the brands should patner up with for sponsored campaigns.

    Some of the influencer marketing facts
    Some of the influencer marketing facts

    Locations and languages

    The geographical location of a profile is estimated by taking into account a variety of factors like the biography of the profile the posts and the location tags on each post. The countries with the highest number of instagram profile are USA, Canada, Australia, UK, and Indonesia. Followed by Russia, India, The principal European countries and South American countries like Argentina, Venezuela and Colombia.

    Location data can also be used to infer the language spoken be Instagram users. Languages like English and Spanish are the most common by a wide margin. French is in third place to Canada and all the African where it is the official language followed by Portuguese, Arabic, Russian and Indonesian and Hindi which are in the top ten.

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    Hashtags

    Hashtags are important part of an instagram post especially for an influencer because it is a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics because hashtags aggregate all social media content with the same hashtag.

    The most frequent ones in our database are also the most frequent ones on Instagram: #love, #instagood, #photography, #summer and #repost are the first five. In this analysis we focus our attention to the tags that signal sponsored or promoted content. With hashtags one can observe which topics are most frequent with the most common promotional hashtags.

    The blue circles represent the most frequent hashtags used in combination with the one that indicate sponsored content, but there is not enough space to label them all, so we just summarized the most common topics. The #ad hashtag is used in pretty much all contexts, and the same is true, to a lesser degree, for the #collaboration hashtag.

    In the beauty and cosmetics sector we see a predominance of the #collab and #collaboration hashtags. The #ambassador hashtag seems to be used almost exclusively for fitness, sports and summertime topics. The #partner hashtag appears for the most part in posts related to photography, nature and fitness again.

    Posting Frequency

    The great majority of the profiles post a few times a week on average. One may wonder if major influencers post more than regular profiles. That is indeed the case the biggest influencers post 4.2 times per week on average, while smaller profiles have an average of 3.2 posts per week.

    As to why a higher posting frequency correlates with a lower engagement rate there could be several factors at play, like more posting corresponds to lower quality overall; too much posting is penalized by Instagram’s feed algorithms.

  • How to use Skype for Business

    Microsoft Skype had a wider adoption and is still the preferred medium in some areas of the world to connect to the. Skype for Business formerly known as Microsoft Lync is a platform for instant messaging developed by Microsoft as part of the Office suite.

    Skype for Business is designed to use with the on-premises Skype for Business Server, and software as a service version offered as part of Office 365. This software also supports video call, text, audio, and integrates with Microsoft Office components such as SharePoint.

    Skype for Business is a strong and robust replacement that lets the users collaborate with 250 people at one time and helps coordinate the employee accounts with enterprise-based security. This user-friendly solution allows us to integrate all the office apps on the go and is available with the Office 365 suite of products costing $2/month/user.

    Skype for Business can be deployed on-premises, in the cloud service. It can be licensed as a stand-alone product or as part of the Office suite. It is known as Skype for Business Server, or a cloud-based service, known as Skype for Business Online.

    Microsoft Teams is an online collaboration software that has similar facilities and capabilities to Skype for Business. While both Microsoft products are part of Office 365 and feature calling, messaging, presence, voice and video communications, and conferencing.

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    StartupTalkyRishabh Rathi

    Skype for Business Features

    Skype for Business is an online communications platform that integrates common channels of business communication and providing the users with multiple features like virtual meetings, including instant messaging, VoIP, voicemail, file transfers, video conferencing, web conferencing, email and much more.

    Features of Skype for Business
    Features of Skype for Business

    Set Meetings from Outlook

    Skype for Business can be easily scheduled with the Outlook plugin. This allows to schedule required online meetings through Outlook with an easy single click. The host can choose a meeting topic and can even determine which and how many participants can join the meeting.

    Data Sharing

    Skype for Business helps to take the business meetings to the next level by allowing the user to share the desktop screens, files, Excel sheets, and presentations.

    Record and Playback

    Skype for Business allows the user to record important meetings. The recording facility is cloud-based and is available on the latest version of Skype. The Skype calls for Mac can be recorded too using various third-party software available in the market. As soon as the recording begins, everyone in the call is notified. The recording can be saved for the next 30 days after the call.

    Portability

    Skype for Business, is based on Cloud technology, lets the user connect with the workplace from anywhere, anytime and via any device. Thus, the hectic office travels are saved and can be dialled in from anywhere and participate in the video, audio and web-based conferencing.

    No Compulsory Authentication

    Authentication is not mandatory for Skype for Business participants. If a particular attendee does not have an account but has received an invitation, they can easily join the meeting by signing in with a guest account.

    Easy Accessibility

    The users have easy accessibility to meetings and calendars using Skype for Business. This helps to stay updated with the latest tasks, schedule and track the meetings.

    Broadcasting

    The Skype Meeting Broadcast facilitates the user to broadcast content to over 10,000 attendees which are a viable solution for conducting webinars. Users can also reduce the number of participants to any number.

    Furthermore, the tool allows the posting of recorded video meetings. Anyone can join the call with a web browser and can either watch it live or afterwards.

    Some of the key features of Skype for Business include HD video conferencing, Instant messaging, Whiteboard collaboration and many more.

    Best Alternatives to Zoom App while Working Remotely
    The COVID-19 pandemic [/tag/coronavirus/] has made governments across the worldto take measures to contain the spread of coronavirus. Many governments haveimplemented lockdown. So almost all the companies are asking their employees tostay home and work remotely as much as possible to slow the spr…
    StartupTalkyVarad Kitey

    Learn how to use Skype for Business

    The global pandemic forced many businesses to go remote and work from home which comes with tons of communication challenges and lack of physicality. Microsoft’s Skype for Business is one of the best options for video conferencing that can help and overcome the issue.

    Microsoft will be replacing Skype for Business with Microsoft Teams, support for Skype for Business will come to an end nearly by 2025. Additionally, new Office users won’t be able to download Skype for Business anymore.

    Number of Skype users in millions
    Number of Skype users in millions

    Step 1- Register/Login to the respective Skype for Business account.

    Step 2– Setting an availability status makes it easier for the other team members and business clients to communicate effectively. Skype for Business allows the user to display the availability status with various statuses like Available, Busy, and Away.

    Step 3- Setting up and syncing the contacts in Skype for Business. Skype for Business lets the user add people from their contact list.

    Step 4- To make a call, find the person in the contact list and click the Audio or the Video icon. When received a call on Skype for Business, a pop up offering various call settings appears.

    Step 5- Video Conferencing with Skype for Business. Skype for Business features video conferencing to combat the lack of face-to-face interaction when working remotely. Skype for Business users can also share their screen with participants during a call easily.

    Step 6- Share the screen during Skype for Business calls. Users can show someone how to perform a specific task and need to discuss the file or data which is screen shared. As a presenter, the screen can be easily shared via Skype for Business. By clicking on the Present icon which is shaped like a monitor in the meeting window. This activity will open a pop-up, giving the presenter several options to share the screen.

    Skype, Microsoft Teams, and Skype for Business

    There are several notable differences between Skype, Microsoft Teams, and Skype for Business.

    Skype

    Skype is used at home and is great for smaller businesses of up to 20 employees. It is free to use unless the user wants to buy credit to make calls to landlines and mobiles.

    Microsoft Teams

    Teams let the user host audio, video, and web conferences with anyone inside or outside your organization. Teams of 10 or 10,000 members can meet in one place. Files can be shared easily, participating in one-to-one and group chats, and more, all with enterprise-grade security.

    Skype for Business

    It lets to add the user up to 250 people in online meetings, providing enterprise-grade security, and also allows to manage employee accounts.

    Wrap Up

    There are several communication tools which facilitate video calling, voice and recording help organizations better organize teamwork and achieve higher results. Skype for Business is amazing with its capabilities and a great tool to meet the modern collaboration which needs a digital workplace.

  • Overview of Telecom Fraud Management System

    In the modern age, phone systems are interconnected with the computer network but often overlooked as a vulnerability. Fraudsters can invade the privacy of phone systems through the customer’s network or the telecommunications service provider. The moment they gain access, they manipulate the phone system to make unauthorized calls leaving the customer with a hefty bill.

    Telecom Fraud is a grave threat to the telecom business market. This fraud is exploitation of telecommunications mainly including cell phones or services with the intention of illegally and deceitfully acquiring money from a communication service provider or the customers.

    Major Categories of Telecom Fraud

    There are several telecom fraud schemes and it can be divided into three broad categories, based on who the fraudsters are targeting. These categories following are:

    To Defraud Telecom Service Providers

    This type of schemes are the most complex and exploit telecom service providers using loopholes, SIP trunking, and many more discrepancies.

    Traffic Pumping

    Traffic-related schemes use holder’s access techniques to try to increase traffic to a high-cost destination, which then shares the revenue with the fraudster.

    Phone Fraud

    Phone Fraud covers all types of general fraud that are perpetrated over the telephone. Phone fraud is a nuisance for millions of customers, companies and service providers.

    The methods include plenty of artificially generated traffic by hacking into corporate switches, missed call campaigns, false answers, which are examples of fraud that causes high costs for the victims.

    Jio – The Company that Revolutionised Telecommunication Industry
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    Telecom Fraud Management

    Not one telecom service provider can escape from fraud. Any type of Fraud reduces Organization’s profits, affects good customers and lowers operational efficiency. The real costs may exceed lost revenue and involve unwarranted network, investment, diversion of resource, and customer displacement. The actual impact is rarely measured, reducing visibility and effectiveness.

    Fraud Management System provides the required technical and business skills to support both strategic and tactical fraud management efforts. It recognizes that resources are limited and try to find profit-enhancing solutions on time.

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    Benefits of a Fraud Management System

    Fraud Management System(FMS) is a special tool designed to effectively detect, analyze and report on fraudulent events which ultimately impacts the revenue and cost streams of the business.

    No FMS can entirely provide an absolute solution to effectively detect and fix the problem, the Fraud has to be detected with Fraud Analysts who have sufficient skills and knowledge to understand the process. They must have the information to direct the Fraud Analyst through the investigative stages, but most importantly there must be a clearly defined strategy for FMS.

    Telecom Fraud Procedure
    Telecom Fraud Procedure

    Quality of Data

    The quality of data used and monitored within an FMS is high since it is retrieved directly from the sources or a middle platform. This produces a high level of clarity on what the origin of the data was and assuring that frauds identified are based on accurate data.

    Flexibility

    Telecom Fraud Management System has to be flexible to handle any type of data and create flexible rules on any type of event, it is also necessary to address the changing dynamics of fraud and future fraud threats in next-generation technologies, products and services.

    The flexibility is an important asset for the Fraud Analysts as it provides the capability to test and verify various thresholds and alarm settings to maximize their capabilities of fraud detection.

    Automation

    The extraction, automation and processing of the events are performed with little or no human intervention. FMS can interface different types of data sources to ensure visibility and usage on a wide range of products and services.

    Dashboard

    Dashboard view and the nature of fraud being detected within the FMS visible is a key tool for a Fraud Manager. This allows the Fraud Analysts to view Key performance indicators, analyze whether fraud detection targets are being met, and review the performance to ensure cases are being managed and resolved properly.

    Therefore, Fraud Manager is enabled to determine whether the FMS performance and resources are both operating with the fraud strategy.

    Case Management

    Case Management tool ensures all fraud incidents are identified, recorded and tracked in a location. This information can be used to identify fraud syndicates and track fraudsters, where links are identified between new and old cases.

    Additionally, it ensures that all the information related to a case can be stored at a later stage. This also enables to track the performance of the Fraud Analyst cases to ensure defined processes are being met and followed.

    Telecom Fraud types
    Telecom Fraud types

    Telecom Fraud Protection

    Globally, Telecom Fraud is increasing at an alarming rate and is one of the biggest sources of revenue loss for every telecom operator or service provider. Businesses today are spending millions protecting themselves from fraudsters. They are mainly on the reactive and defensive mode, with bottom lines under huge pressure.

    Conclusion

    The Telecom fraud management team can significantly detect the frauds in telecommunications. For Fraud management, it requires a dynamic skilled staff, using flexible tools, and a defined process.

    The competition against fraudsters can never be won due to the fast-moving telecoms environment and the drive to launch complex products quickly to attract market share and maintain a competitive advantage, leading to technical weaknesses and risks which fraudsters will rely upon the opportunity to keep the fraudulent business activities operational.

  • Secrets To Chinese Investment in Indian Startups – Even In This Down Economy

    Over the years, it is clearly seen that China is very interested in India. This can be easily seen with the help of the large investment made by the Chinese companies in the Indian Start-up ecosystem. In India, China’s tech giant companies and venture capital funds have made a big Chinese investments in India – largely in tech start-ups. These investment are made on evaluating some of the parameters which are acting as the ultimate success for the Chinese investing forums. They are:-

    1. Value of Equity Invested- according to the business model.
    2. Target Companies- according to the USP and the Similarity with other start-ups.
    3. Location of investment for better acquiring the customers.
    4. Nature of business- depending upon the people interest and other direct and indirect investment techniques.

    Present Scenario of Chinese Investment in Indian Startups

    Present scenario of Chinese Investment
    Present scenario of Chinese Investment 

    Present scenario of Chinese Investment in India: Over the years, it has been seen that the Chinese start-up companies are getting a great success in the Indian market. TikTok, owned by ByteDance, is already one of the most popular and most downloaded app in India and the world, overtaking YouTube.

    Xiaomi handsets are bigger than Samsung and Apple smartphones. The companies are having a large customer base making themselves the market leaders in their sectors respectively. All these Chinese start-ups are working behind the Indian start-up by providing the investment to these Indian start-up companies in the Indian start-up ecosystem. Chinese investment in Indian tech start-ups is making an impact disproportionate to its valuation, by deeply penetration of technology across sectors in India.

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    The statistics of the past years says, Oyo and Ola and many more. Indian Unicorns with Chinese investors are counted as 18 out of the 30 . This means that China has embedded itself deeply in the Indian ecosystem which is helping them in getting the large profits.

    The Chinese companies and venture firms made the investment in about two dozen Chinese tech companies and firms which are having more scope of success according to them. These investing giants consist of the companies and firms like Alibaba, ByteDance and Tencent, which are completely established in the market and earning the great profits. These Chinese Companies have invested their money in about 92 Indian start-ups, including some of the unicorns such as Paytm, Ola, Dream 11, Byju’s and many more.

    Division of the Chinese Investors

    Chinese investment in Indian Startups are categorized in two groups. These Chinese investment in Indian Startups have made these companies a giant in the Indian startup ecosystem. They are:-

    1) Chinese VC funds, such as CDH Investments, Ward Ferry, SAIF Partners and Hillhouse Capital, mostly based in Hong Kong. They are akin to professional global investors, such as Sequoia or Softbank, and look for a bigger financial returns according to the investment.

    2) Tech giant companies, like Alibaba, Tencent and Xiaomi, which want a serious presence in the Indian market, just as Walmart (via Flipkart) and Amazon do but in a virtual manner without any burden.

    Biggest Chinese Investments in Indian Startups

    ALIBABA GROUP SECTORS
    Dailyhunt, Healofy, Paytm Mall, Paytm.com, TicketNew, Vidooly, Xpressbees, Snapdeal, Zomato E-commerce, Search Engine, Media, Social Media & Entertainment, Logistics, Fintech, Aggregator, Others
    TENCENT SECTORS
    Byju’s, Ola, Doubtnut, Dream 11, Flipkart, Niyo,Ganna, Mike, Khatabook, MXplayer, Mygate, Pine labs. Pocket FM, Practo, Swiggy, Udaan Education, Logistics, Gaming, E-commerce, Media, Social Media & Fintech, Aggregator, Others
    XIAOMI SECTORS
    City Mall, Hungarna Digital Media Entertainment Pvt. Ltd, Marsplay Internet, Oye!, Rickshaw, Rapido, Sharechat ,Zesty Money E-commerce, Fintech. Aggregator, Media, Social Media & Entertainment

    Some of the big Chinese firms investment in the Indian startups ecosystem are:-

    Funding by Chinese VCs

    Shunwei Capital Hillhouse capital Fosun Rz Capital GGV Capital
    $ 9.4 Million Pratilipi $ 13.2 Million epiFi $8 Million DotPe $24 Million Vedantu
    $ 7.9 Million Sim Sim $70 Million Car Dekho $1.2 Million Loca $36 Million Rupeek
    $ 5.9 Million Kuku FM $585 Million Udaan $11.2 Million Delhivery $25 Million Khata Book

    This shows that the Chinese investors and VC firms are keenly observing the the Indian startup ecosystem and this can be easily proved by the above statistics which tells that these Chinese VCs are investing almost in all the Indian startups during their initial period of their startup. This Small-Small investment in almost all the startups has now become big amount in total.  

    Reasons behind the Chinese Investments in Indian start-ups

    These Chinese companies are investing in such companies mainly due to 3 reasons. They are:-

    Difference in the Currency Value

    Powerful Chinese currency
    Powerful Chinese currency

    It is clearly seen that the Chinese currency is having the higher value than the Indian currency. The Chinese currency is almost 10 times larger than the Indian currency. This is the main point behind the Chinese investment in Indian start-ups.

    This creates a plus point for the Chinese investors as, they have to invest less while investing in the Indian start-ups as compared to any Chinese investment.

    Secondly, these Chinese companies investment in Indian start-ups having a similar concept eg: Alibaba invested in Paytm. This helps the Chinese investors to make a trade of technologies with the invested start-up. So, the Chinese investors are able to get their invested in one or the other form plus also gets the partnership in the start-up with the help of the shares they purchased, which ultimately acts ROI for these investors.

    Data of the Indian Users

    Data security and data privacy
    Data security and data privacy

    It is the well-known fact that data is the new oil. Chinese companies such as Alibaba and Tencent have their own ecosystems which are ready for use. This includes the online stores, payment gateways, messaging services, and many others.

    These Chinese investors can pull the data of the Indian users. This can be done with the help of the position in the company (due to the investment) which can ultimately leads us to the loss of control over data. This data can be used in many ways and in different situations depending on the need of attraction of the customers having similar taste. This data has its own value in the market and after the loss over the data, there will be no privacy left for the existing customers of the service.

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    Restriction over the Platform Control

    Restriction over Foreign Players
    Restriction over Foreign Players

    China is having a very large amount of restrictions over the companies which do not belongs to the Chinese state. China is having a closed internet service or the Chinese internet service which almost act as an intranet. This restricts outsiders and is closely monitored and controlled by the state. Many companies like Facebook, are banned in China and other companies working in China like Apple, have to undergo many restrictions.

    Due to this many Chinese companies like Alibaba and Tencent are able to get all the benefits of this system. By restricting access to foreign players, China is able to create its own working surfaces. So, these Chinese investing companies and firms are trying to replicate their internet ecosystems in India. Once, they are able to get success in this task then they will be able to dominate over the Indian market which will directly affect the world’s market.

    Chinese Investment in Indian Startups – FAQs

    How many Indian startups are funded by China?

    As per conducted surveys, it has been founded that 18 out of 30 Indian startups are funded by Chinese Investors. This means that China has embedded itself deeply in the Indian ecosystem which is helping them in getting large profits.

    Is BigBasket funded by China?

    Yes, BigBasket is funded by Chinese Investors – Alibaba. Recently, BigBasket has received funding of $50 million from Alibaba.

    Is Flipkart funded by China?

    Flipkart till now has received $7.7 billion from multiple investors and talking about Chinese Investors, Flipkart has received around $300 million from investors like Tecent and Steadview capital.

  • Analysis and Market Growth of Apparel ERP Software

    The Apparel and garment industry has been challenged by the growth of a global market and E-Commerce lately.

    The solution is to meet the updated operations, enhancing supply-chain and distribution to meet customer demand. Nowadays, Apparel ERP is used on a greater scale to get detailed data of orders online, form query responses, effective control and, plan and schedule order accurately and predict data efficiently.

    ERP is used in the apparel industry for a garment manufacturing process, design, material checking, shipping, and distribution. A fashion ERP provides a centralized database of all the business processes and so on.

    Handling and operating Apparel industry without an ERP Software would be a disaster. ERP software for manufacturing in the Apparel industry will let help the organization anticipate user demand patterns, Wishlist, and clients requirements. In the absence of an operating Apparel ERP software, these tasks would turn into challenges.

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    Growth of Apparel ERP software

    The global ERP software market in 2018 was valued at $35.82 billion and is predicted to reach $78.4 billion by 2026, growing at a CAGR of 10.2% from 2019 to 2026.

    Growth factors in Apparel ERP Software
    Growth factors in Apparel ERP Software

    The production industry dominated the ERP Software Market in 2018 and is expected to continue this trend during the forecast period. It is expected to rise in several pharmaceuticals, automotive, garments, and electronic manufacturing market. However, the apparel industry is expected to witness the highest CAGR during the forecast period.

    As per the latest research of the Apparel Business and ERP Software Industry market provides a comprehensive assessment of the key factors driving the industry growth. It also lists out the existing challenges and opportunities crucial to business expansion in the upcoming years. It has an economically wide database to enhance business management and boasts a dedicated section for considering leading players. So, the impact of the pandemic is covered too.

    The Apparel ERP Software Market is forecasted to rise at a significant rate between 2020 and 2025. The forecast report studies the Apparel ERP Software market size which includes value and volume, by players, regions, and product types. The history data 2014-2018 and the forecast data 2019-2025.

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    Reasons to adopt Apparel ERP software

    ERP software in the apparel and textile industry offers businesses unlimited benefits in monitoring operations, helping the organizations to plan effectively and work on a unified, seamless platform for greater operational efficiency.

    Inventory Management

    Apparel manufacturing ERP software lets the business comprehend the basic ideas of cost while maintaining the right mix of merchandise across the organization. Monitoring the state of stock/inventory of the Organization gives a proper picture of whereabouts of the material and makes the management easier.

    Improving Production Planning

    With advanced ERP software and algorithm at play, it will help organizations to draw the best and most cost-effective schedule in planning and control of production.

    Accessibility

    Digital transformation has made it necessary for key personnel to have access to reports and information 24/7, from anywhere, from any authorized device.

    Time Management

    To fulfil the purchase orders quickly while allocating the right person the right work, ERP software makes it possible. It helps in reducing errors, redundant data entry and other problematic activities. With an ERP software, real-time tracking and reporting of resources at the warehouse, shop floor, procurement, shipment is also possible.

    Hub of Multiple Functions

    The dashboard offers a complete view of every department or operation which includes Production, Supply Chain Planning, RCCP, QC, Warehouse Management, Finance, HR, Sales, Marketing, Shop Floor Control.

    Accuracy

    ERP facilitates prompt decision making, productivity and improves the connection between vendors, customers, and coworkers by offering the correct information to the authorized users who work from anywhere in the world.

    Top Apparel ERP Software
    Top Apparel ERP Software

    Top Apparel ERP Software

    There are several different ERP Software which performs and help in Apparel, Clothing industry and Garment industry to make the operations easier.

    Fishbowl

    Fishbowl Management software offers the Apparel Organizations a complete supply chain management and efficient sales tracking process in one convenient system. It is an inventory system, with features for raw materials management, customized reporting, barcoding, and asset management. This management automates the quoting, ordering and purchasing processes.

    Fishbowl Manufacturing allows businesses to track stock/inventory across multiple locations including warehouse and office branches. Professionals can use the app for purchase order management, warehouse management, inventory tracking, and more, and multiple warehouses can be managed from one centralized solution. The inventory management feature allows businesses to carry out barcode scanning as well as serial number identification to trace shipments and orders.

    e-Smartx

    e-Smartx is an efficient, modern, cost-effective, and proven enterprise platform solution that meets the requirements of the apparel manufacturing industry. e-Smartx monitors and manages the total processes in the apparel manufacturing business. Its workflow system provides accurate business management capability for faster response to consumer demands. The internet-enabled, real-time system gives manufactures the capability to monitor the whole process from product development to exports.

    FDM4

    FDM4 is an integrated system that leverages fashion ERP to the next level by allowing enterprise-scale apparel manufacturers to work smarter, faster, and more efficiently across the global market.

    It was designed specifically by fashion users and involves a comprehensive matrix of processes allowing the company to handle purchasing, inventory, customer orders, sales fulfilment, billing and financial reporting, everything based on the particular needs of required operations in the fashion domain.

    INFOR Fashion

    INFOR Fashion ERP provides resource management operations based on fashion requirements. This ERP is configurable that operates the entire fashion process chain ranging from design, materials sourcing, and product distribution, to manufacturing, private brand wholesale and retailing.

    Apparel Connect

    Apparel Connect was developed specially by garment manufacturers, in direct support of the global buying audience.

    The system allows the apparel enterprise to operate seamlessly due to its high performing toolset including product development, marking and processing, order management, demand-based processing, inventory control, purchasing, reporting, production planning, carton packing, outsourcing operations, task management processing, and much more management to these processes.

    A2000

    This ERP provider produces a market-leading fashion solution oriented to the specific needs of apparel businesses. The system is fully-integrated and includes advanced warehouse management capabilities, order processing, PLM processing, financials reporting, and inventory management.

    In addition to these, there are modules for catalogues and telemarketing. The system is mobile, in addition to a unique capability to develop and deliver internally produced social-network communications.

    PolyPM

    PolyPM system offers an integrated ERP and product lifecycle management which is capable to design and manufacture specifically for the apparel industry. This platform is comprehensive and ranges in value from the development of style to product execution, and lastly to global buyer distribution.

    Some of the system’s more unique features include cut planning, fabric inspection, production and a 2D size ranging, in addition to more accepted manufacturing processes and the inclusion of a comprehensive order auditing capability.

    Conclusion

    The journey of fashion, textile, and apparel industry will significantly take a new shape considering that the businesses implement a powerful ERP software for the apparel industry to work productively while increasing the bottom line.

  • Goalwise VS Kuvera: The Top Contenders In The online Investment Market

    With the introduction of large scale adoption of investment applications and online mutual fund platform. These apps helped an average trader avoid the hassle of being physically present with a broking agency or having to invest separately across multiple asset management company websites.

    These apps offer the user all funds and investment opportunities under one roof, revolutionizing the way we invest. Goalwise and Kuvera are two such investments app that have a command over a great share of the Indian online Investment market today. In this article we take a look at Goalwise and Kuvera  and compare their features and rates.

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    A Brief on Goalwise

    Goalwise is an online wealth management platform that allow users to buy and invest in direct mutual funds. Goalwise headquarters is in Bengaluru, Karnataka. Goalwise has been a Subsidiary of Finnew Solutions Private Limited since July 2020. Goalwise has received a total of $1Million in funding. Goalwise main competition are Kuvera, Groww and ETmoney.

    As of august 2019, Goalwise has 1.7 thousand fans on facebook and 184 followers on Twitter. It is a new age mutual fund investing platform which provides goal based investing for investors looking to invest in direct mutual funds. With Goalwise one can easily set up SIPs or invest a large amount in the mutual funds chosen by its algorithms.

    If someone is a first time investors looking to get started quickly as well as experienced investors looking for planning and automation. The Goalwise app has features like automation fund selection and switching, automation asset allocation based on the goal time horizon. The app is also highly customizable to suit the needs of every individual investor.

    Company Name Goalwise
    Headquaters Bengaluru, Karnataka
    Founded On 2015
    CEO Swapnil Bhaskar
    Annual Revenue $1.2M
    Est. Customers 20
    Sector Consumer Finance & Credit Cards

    The logos for Goalwise and Kuvera

    A Brief on Kuvera

    Kuvera is a wealth management platform that offers mutual fund selection, goal planning, tax optimizations and portfolio rebalancing solutions. Kuvera was launched in October 2017 and is headquartered in Bengaluru, Karnataka. The CEO and Co-founder of Kuvera is Gaurav Rastogi and the company has received a total of $4.8 million in funding.

    Kuvera is only available as an app and support 38 out of 44 registered asset management companies. The app has managed to sign on 500 thosand users in the last three years managing assets worth RS 8000 crores. Kuvera has positioned themselves as an AI-led platform, Kuvera says its target market is the affluent and mature investors (above the age of 30), hailing from the top metros in the country.

    The kuvera app is free and does not charge users any free on their direct plans regardless of asset size and only charges the transaction charges as per the cost levied by asset management companies.

    Company Name Kuvera
    Headquaters Bengaluru, Karnataka
    Founded On 2015
    CEO Gaurav Rastogi
    Annual Revenue $3M
    Est. Customers 46
    Sector Internet and Application Software and mutual funds

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    Affordability of Goalwise and Kuvera

    Kuvera offers an affordable loan which is up to 80% of your mutual fund portfolio. With kuvera the mutual funds remain secure with the fund house. There is no fixed loan period and a 1 year loan for auto renews on the 12th month. The Kuvera loans start at ₹25,000 up to ₹10 crore. It provides full disclosure from with no hidden fees.

    Kuvera is also flexible allows you to pay your outstanding loan, in full or in parts, anytime during the loan period. With Goalwise it provides you Zero commissions and unlimited investments. While most advisory platforms provide only commission direct plans for free/no transaction charges, account fees or any other hidden charges.

    Accessibility of Goalwise and Kuvera apps

    The kuvera app has a simple user interface which is easy for new users to understand. Kuvera can kick started with a few easy steps which started with a profile setup by providing details like PAN, Date of birth, mobile number, etc. You can then select investment choose between mutual funds, equity stocks, and gold to start your investment journey.

    Choose you type of investment between SIP and one-time investment and place your order. You can choose to pay through different types of payment modes (net banking, UPI, etc.) Once these steps are done your investments are complete, you can track, change or comprehend your investments through an app.

    The best part about Goalwise apart from being free is, it requires only one-time setup. It is a complete set it and forget it kind of system. You can revisit anytime and make changes if required. However, the best thing to do is to set it up once and keep investing.

    Types of investments that Goalwise and kuvera provide.

    Goal based investing

    Goal based investing in Goalwise is one of the smartest ways to grow wealth and achieve all your life goals. A lot of the first time users are not aware of the goal based investing and they then focus on growing their money that’s is what goalwise is known for as it is a goal based investing. When you tie up your investment with a goal, you are more likely to be happier.

    In kuvera setting a financial goal is the first step to make your dreams a reality. Investing regularly is the next step and they guide you to the next step easily. You can simply choose your goal to get started. The switch or redeem order involves costs taxes on short and long term capital gains and exit load.

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    Mutual Fund services comparison

    Kuvera doesn’t pool investors’ money, instead all financial transactions happen directly between the investor and AMC. So even if kuvera goes out of business, your money is entirely safe and you can redeem it anytime. The same is pointed out in one of the FAQs on their website they say that the money goes directly into mutual funds account so all your investments are safe.

    Goalwise however, goes a step beyond when it comes to mutual funds not only does it offer mutual fund suggestions based on your risk appetite and goal tenure, but it also switches your investments automatically to a better performing fund to maximize your returns. They also have a proprietary Glide Path feature that automatically moves your investments to relatively safer debt funds as you move closer to your goal timeline.

    The features that Goalwise and Kuvera provide.

    Tranfer plans

    The transfer plan in Goalwise allows you to switch from regular fund to direct fund. With Goalwise, you could track all your external investments and see which all regular funds you have invested in.  You can also move all mutual funds investment to goalwise.

    So you decided to start using Goalwise and also move all your funds from other brokers/distributor to Goalwise platform, you could do that with just a few clicks. If you ever feel you are stuck with your existing mutual fund advisor, a feature like this makes it easier for anyone to take control of their funds.

    In kuvera it is available to switch to direct plans with the least tax and exit load impact. Switching to Direct has never been easier or cheaper. You can see the optimal number of fund units to switch or redeem before you transact. It helps make better decisions and also will take care of complexities.

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    Customer service

    On kuvera the complaints are addressed by writing to the Kuvera support team via email, as mentioned above. The customer care team has a turnaround time of 24 hours to revert to any user complaints raised. When it comes to Goalwise a quick look at their Facebook page with 5 on 5 rating will tell you that they have a lot of happy customers. Most of the users are in praise for the customer support of Goalwise which happens over chat, email and whatsapp.

  • Why has the Paytm App Been Taken Down From Google Play Store

    The Paytm app has been removed from the Google Play Store for violating policies related to unregulated gambling apps. According to CNBC – TV18, Google had notified the developers by releasing a statement on September 18th regarding this issue. Google said that, “we don’t allow online unregulated gambling apps that facilitate sports betting.”  Google also mentioned that the app leads to consumers to an external website that’s allows them to participate in the paid tournaments to win real money/cash prizes.

    That being said this might not affect people that have already installed the app on the phones, but will affect the company as google will not be allowing any more new downloads. The app is to stay out of the platform until the developers bring the app into compliance. However if they are any more repeated policy violations, google has decide to take even more serious action which may include  terminating google play developer accounts.

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    The online betting scam

    The Enforcement Directorate has discovered an online betting scam that involved Chinese nationals that have used online wallets such as Paytm, Cashfree and Razorpay.  It has also frozen Rs 46.96 crore in four bank accounts after raiding 15 locations across Delhi, Gurgoan, Mumbai and Pune after companies were found to be running  some illegal online betting apps linked to China. During the course of the search ED in 2019, the accounts of Dokypay Technology Pvt Ltd were mostly found in the HSBC bank.

    These accounts have seen a collection of Rs 1,268 crore out of which Rs 300 crore came via Paytm payment gateway and around Rs 600 crore was transferred out via Paytm payment gateway. It has also been found that the locals were hired in order to open these bank accounts with the HSBC bank and then open trade these accounts with online wallets namely Paytm, Cashfree, Razorpay, etc.


    Further a network of agents were hired to attract new customers /members, referral codes were then sent privately to invite the new members. These online wallets had lax due to diligent mechanisms and their non-reporting of suspicious transaction to the regulatory authorities helped the accused companies to launch pan India activities. And Paytm app being taken out of the google play store was the result of this situation.

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    The affect on Paytm First Games


    This also comes as a huge blow for Paytm as it was also planning to launch Paytm First Games on the 19th September. Paytm First Games is an Indian Digital payments leader’s platform into the fantasy game segment and had also made Sachin Tendulkar as its brand ambassador. The app had aimed to get over 100 million users during the upcoming Indian Premier League and had planned over 200 live events on the platform over the time range of six months.

    Paytm Response To This


    When asked about this decision, the CEO of Paytm Vijay Shekhar said that companies like Facebook and Google have the responsibility to hep the growth of Indian Startups and the ecosystem. He also added that he thought Google was acting like the judge, jury and executioner because it has the power to remove apps from the App store.

    Paytm had earlier put out their official statement, in which they stated that they observed google has been using its policies, rules and regulations selectively allowing a few large companies like Paytm First Games to distribute and list their respective  Real money gaming apps on play store, without any action, hindrance by google  play store and supporting this unfair trade and practices.

    The statement also included that FIFS took this matter up and reached out to google to protest against this unfair trade practice. Paytm also has insisted that is a level playing field is not re-establishes , we may be forced to seek any other advice including legal action. Promotion of MPL in times portfolio companies including Cricket Buzz, Gana, MX player has also been stopped. And ended it by saying that they were confident and will be able to convince them to allow all our member apps on the Play Store.

    The Current Situation

    Later on in the day, Paytm has successfully managed come back on Google play store as CEO of Paytm Vijay Shekhar, Tweeted saying that “Thanks everyone for your support! Paytm App is back, live in Play Store. We launched a UPI CashBack campaign this morning. Our app got suspended by Google for this. India, you decide if giving cash back is gambling.

  • A Crisp Guide to Use Video Marketing for Better Branding and Visibility!

    The idea of video marketing isn’t new. However, the video started to get its special role when it comes to this niche at the beginning of 2016. By 2018, the frequency of video content in the field of marketing has increased so much that it’s becoming number one in the branding and visibility of companies. Businesses that have been affected by the Covid-19 pandemic and have started operations in the post-Covid world should also pay attention to this trend.

    Video content is an important part of marketing campaigns, especially those involving social networks. Although each social media platform differs in the degree of representation and importance of video content, it’s inevitable that the whole of it is gaining an increasingly important function and purpose in the market.

    Marketing experts believe that video should enable consumers to do more things: humanize the brand, educate potential customers, as well as provoke an emotional response.

    Humanization of the Brand

    When it comes to humanizing the brand, it usually means that the video should show not only the product and its application in everyday life but also what role, significance, and function it has in relation to users. Video content should, actually, show the interaction between the product and the consumer.

    Brand humanization also means the process of creating the product or service we want to sell, whether it’s the process of organizing activities or the people we come in contact with. In this regard, it isn’t only important to build a brand, but also to humanize it and adjust it to the values of the consumer group we’re targeting.

    Consumer Education

    The next thing the video should offer is educating potential consumers. It often happens that people aren’t familiar with the product itself or, worse, its use which initially rejects them to participate in the playing of video content. Of course, there are many tactics about how colors, sound, or appropriate shooting angles evoke certain emotions.

    What’s important to remember is that we can’t sell something that’s unknown to customers. And even if it is known, if you sell or offer a service that is, for example, in the field of psychology and everyone assumes what the service is for, it’s very important to see a specific person with specific skills presenting his/her services. In this way, consumer education is combined with the humanization of the brand which, in most cases, provokes a positive emotional response.

    Provoking an Emotional Response

    Another item that was mentioned at the beginning, but also at the end of the previous paragraph, is precisely the provocation of emotions in consumers and the creation of an attachment, more precisely, habits to the brand itself.

    From 2018, the brand got a completely new perspective of being observed because it’s mostly presented from the aspect of video content like Facebook and Instagram stories, Whatsapp stories, and more. The importance of addressing people who follow you on this social network on a daily basis must be stressed.

    However, it should be taken into account that Instagram is unique precisely because the stories are shorter than the video and last only 15 seconds. Not every video is the same and certainly shouldn’t be because its character depends on the purpose and the message we’re transmitting.

    Main Variants of Video Content for Marketing!

    There are several types of video content:

    Demo Recordings

    Demos show how the product works, how it is used, and what its components are. Demo recordings are better used when we have a specific product that we want to sell.

    When it comes to services, it’s a little harder to show them through video content, especially those types of services that require, for example, counseling work and where clients can’t see anything other than two or more people talking.

    Brand-Oriented Videos

    Brand-oriented videos are usually created as part of a larger advertising campaign, showing the vision and mission of the company. The goal of these videos is to build awareness of the brand and its integrity and, thus, attract the target audience.

    Videos in Event Promotion

    Certain videos may be aimed at promoting events organized by the company. These can be conferences, forums, fundraising, or other types of events.

    Video Interviews

    Recording interviews with internal experts or leaders in your field is a great way to build trust and authority.

    “How to” Videos

    Certain videos, i.e. “HOW TO” video tutorials, aim to educate clients. These videos can be used directly at the point of sale because they facilitate the work of the service team with potential customers.

    Troubleshooting Videos

    This is the most practical video content for gaining the trust of the target audience. In addition to explaining how a particular product or service solves a particular problem, it would be even better if it were a snapshot of customers talking about their experience.

    Something similar to this can be seen in the advertisements of companies that produce ointments, furniture, etc. that often interview people who have used their products.

    Live Videos

    This item is especially important on Instagram but live videos are equally important on Facebook and other social networks. This type of video material allows direct interaction with the target group. Live videos should be used for all doubts, questions, and ambiguities regarding a particular product.

    This type of involvement, since it requires interaction with the audience, has a much higher chance of building the integrity of the brand and its reputation than most others.

    360-Degree Virtual Tour

    A 360-degree virtual view allows the target audience to view the product from all sides and all angles, which creates a sense of presence and direct acquaintance with the product.

    What should you stress to make marketing videos better for your business?

    Suppose you opt for some of the above-presented video content types. After publication, you should be monitoring the following factors:

    Number of Content Views

    This factor is great for tracking the increase in brand awareness and visibility of content to more people. However, it’s important to remember that each video hosting platform measures the number of views differently.

    Play Rate

    This factor helps determine how relevant or appealing your video is to your audience. If, say, 1,000 people see your video but only a few people play it to watch it, that means the content isn’t well optimized.

    Social Exchange and Comments

    Integral parts of social media are sharing and commenting. Those actions are good indicators of how relevant your content is to your target audience.

    Social networks just love popular and interesting content, so the more you share specific video content, the more often it appears to people you didn’t necessarily target through the campaign.

    Who Clicked on the Video and Who Actually Watched It?

    If a large number of people click on the video but a small number of them finish watching it, that can also be an indicator of poor optimization.

    Click-Through Rate (CTR)

    This factor represents the number of clicks or reactions of the target group to your content, divided by the number of real views of that content. If the CTR is low, it means you need to pay huge attention to the content.

    Conversion Rate

    The conversion rate is the number of desired actions performed, divided by the number of clicks on the specific action you created. If your goal, for example, is to get as many signs up as possible for a free download of a book, then you should consider creating a special page on the website that will be used exclusively for this action.

    If you decide to create a web page whose purpose will solely be to achieve results for a specific action, make sure to choose a proper web hosting for your website, in general. If you fail in this step, the conversion rate will be low because the visitors/customers will face slow loading of the web page or, even worse, page errors.

    MySQL hosting, whose performance and advantages have been assessed here, can solve your problem of a slow site you got tired of.  Also, if you aren’t satisfied with your current web hosting company and looking for one that will do its job better, look no further than MySQL hosting. In addition, most providers dealing with MySQL hosting will enable the successful migration of your website accounts, emails, and databases.

    Retention Time on the Website

    You need to check the retention rate on social networks or the website before and after adding video content, and see if it makes any difference.

    To Summarize…

    Video marketing is a strategic part of every company’s branding and, over the years, it has become an increasingly powerful tool in the market. However, in order to be effective, it’s necessary to know the tactics of creating video content, as well as many accompanying things such as sound, color, angle, and other factors that also affect the eye of the viewer.

    After creating quality content, you enter the matrix of social network statistics that should help you raise the quality of those topics that video content covers. In that way, by following the statistics and the reaction of the group, you’ll be able to build permanent integrity and trust of the users.

    Why is all this important? Trends in the field of SEO dictate the rules of appearance on the Internet, and one of the most significant trends is video. Video is the most powerful medium that best and fastest conveys certain information, content, or message. Or simply put, website visitors will rather watch the video on the website if, of course, it exists than read the text.

    The very existence and use of videos affect the SEO of websites and help them rank better in search results. Investing in videos doesn’t have to be too expensive. It’s much more important to be creative and think strategically about your website. Of course, don’t forget to successfully perform video optimization for search engines as this can significantly increase traffic and, especially, conversions.

  • How to Engage Your Audience with Presentations Layouts?

    “Every new thing creates two new questions and two new opportunities” – Jeff Bezos.

    The same analogy applies when giving professional presentations.

    Imagine presenting a text-heavy 50 slides to a group of uninterested people. Half of them are yawning while the other half is waiting desperately for you to leave.

    Heart-breaking, isn’t it?

    After burning the midnight oil, your efforts land in a trash can.

    While this is not surprising, retaining your audience’s attention is considered a daunting task. According to a study, humans listen at an efficiency rate of 25% or less. We remember only 10% of what we hear after 72-hours. This makes life complicated for people giving business presentations.

    If your presentations are text-heavy, lack visual, uninteresting, and non-interactive, your audience will lose their interest sooner or later.

    That’s why you need presentation layouts to engage your audience.

    From getting new business to engaging your audience, a professional layout answers all your presentation misery, and will help boost your business plan.

    Easy Ways to Engage Your Audience with Presentations Layouts!

    With attention span reduced to eight seconds from 12 seconds in 2000, engaging your audience is an uphill battle. Using presentation templates and layouts, you can create stellar slides to keep the audience interested.

    Follow the rule of three

    What does 9-1-1, ‘start-middle-end of storytelling, and presentations have in common?

    Presenting ideas and stories in threes creates the most memorable experience, and it’s a concept widely used since the time of Aristotle. People remember only three things from your presentation. Why do you want to throw 25 or 30 odd things at them? The longer your key points’  list, the more complex and confusing it is for your listeners.  

    Even Steve Jobs used the rule of three in his presentation to describe iPad2. He described iPad2 using three adjectives’ thinner, lighter, and faster’. These three words successfully conveyed the meaning.

    When it comes to presentation, divide it into three sections. Use a three-part presentation layout to organize and deliver content.

    Tip: Use the list of three to sell your ideas to investors and engage your audience. In the figure below, notice how a presentation slide sends across a message without making the slide text-heavy.

    Follow the 10-20-30 rule

    If you don’t want to fall into the bucket of presenting terrible pitches, follow the 10-20-30 rule while creating a presentation. When Guy Kawasaki first coined the term, little did he know that it would be impactful after so many years? According to the rule, a presentation should:

    • Have only ten slides
    • Take 20 minutes to present
    • Use thirty points for the font

    Does this sound overwhelming? When you present using this rule, you understand the genius behind the system.

    Why only ten slides?

    According to Kawasaki, listeners cannot understand and retain more than ten concepts at a time. The ten pointers you select depend on the pitch for your business, but ideally, it should identify a problem, give a solution, and describe ways of achieving it.

    What’s it about the 20 minutes marathon?

    Studies have found that adults pay attention for 15-20 minutes at a time during a lecture. Secondly, during a 50-minute lecture, most adults cannot retain or recollect information shared with them recently. As a result, Kawasaki concluded that the ideal length of presentation should be 20 minutes or lesser.

    What’s so special about the 30 point font?

    As a listener, how often do you pay attention to slides using 11 or 12-point text?

    Such slides are often overlooked due to their small font size. It also fails to stir visual stimuli. So, it makes sense to use a 30 point font. Apart from visually attracting your audience, it lets you find the most salient features for your presentation.

    Tip: Never torture your audience with persuasive presentations; instead, give them something they’ll enjoy reading and listening to. The 10/20/30 rule could become a bible for presentations.

    Use images with faces

    We, humans, are trained to be amazingly good at seeing faces. According to a study, a human face instills trust, and customers like brands using faces in their brand visuals. But, why does your audience resonate with images having faces?

    • The pattern recognition machinery in our brain efficiently extracts a face from a clutter.
    • It helps to form a human connection with your audience.
    • People remember a face more than names.

    This is why a presentation layout with faces will get your desired attention.

    Tip: Faces help frame the text, especially if the face is looking in the right direction. Our eyes tend to drift in the direction of where the human figure is looking.

    For example, use the picture below and enter your text on the right side. The human face drifts attention to where the eyes and finger are pointing. Any text or message you enter in that area is likely to garner attention.

    Use a lot of white space

    “The music is not in the notes, but the silence between them” – Claude Debussy.
    This line rings true even for presentations. Like music, a presentation requires a lot of empty (white) space to absorb any content. One of the most significant mistakes while delivering presentations is cramming your slides with too much text.

    This is why top brands use an image with a single line of text in their ad campaigns. If you’re looking to master your next presentation, include a lot of white spaces because:

    • It makes a slide easier to read
    • It helps draw the attention of your audience
    • Funnels critical messages to your target audience
    • Helps prioritize information

    For example, to showcase their finest product range, Tinker uses an image purposely covering an entire page and uses many white spaces with a little text. Due to the white spaces, the message stands out. You can replicate the same web design and layout concept in your presentation.

    A cluttered presentation is similar to a cluttered desk. You can never locate what you want on time. Therefore, it’s imperative to use white spaces in your presentation to simplify the design and send across a message to your audience.

    Tip: White space is the de-facto design standard in presentation, and by overlooking it, you’re missing a plethora of opportunities.

    Conclusion

    From TEDx talks to Steve Jobs, you cannot ignore the power of presentation. It’s one of the leading ways to connect with your audience, change their perception and sell products.

    A winning presentation is neither difficult nor expensive. It’s just clear, concise, and delivers your message.

    So, the next time anyone asks you to create a presentation, pop your soda can, uncork it, and tell them you’re ready with a presentation. A presentation layout is an effective and inexpensive method of creating stellar presentations.

    To engage your audience, create functional yet attractive slides, minimize content usage, pick pictures with many whitespaces, use human faces, and ensure there’s always a contrast between the text and background. A yellow color text doesn’t look appealing on a white background. But, a brown color indeed does.  

    Furthermore, when laying out presentation elements, focus on the rule of third and the 10-20-30 rule.

    Congratulations! You’re ready to create a top-of-the-class presentation!

  • Funds raised by Edtech Startups in India

    Educational institutes, professional training programs, schools and colleges have been going online for a while now, even e-learning companies are rising to this situation. This type of learning is not limited to high school and college students who are availing their services, even professionals/employees are availing their products for vocational courses and re-skilling programs.

    Edtech startups are making it easier to learn on the digital platform and make it an effective alternative to classroom education besides it is a matter of security in a situation like pandemic which caters to a large audience across geographies at a fraction of the cost. Usually, all you need is a trusting internet connection and bandwidth and you are good to proceed with the learning and also India’s internet connection has grown and exploded in recent years is not to be missed.

    Education-technology or Edtech startups have mastered the art of attracting the investors with a hue number of funding. For starters, in the initial months of 2020 in India, edtech ventures have experienced an astounding amount of $686.32 million in 21 funding rounds, a crisp surge from $450 million in 87 rounds in the entire year of 2019.

    India’s biggest online education companies have seen a paradigmatic shift, one of the renowned names is Byju’s. Other well-known names include Board Infinity, Great Learning, Lido Learning, Pedagogy, Toppr, Unacademy, WhiteHat Jr and Vedantu, Handa ka Funda, Upgrad.

    The data also shows that Bengaluru-based companies attracted $944 million of investments in the edtech space, the highest across cities in India.

    Developing Edtech startups in India
    Developing Edtech startups in India

    India’s Edtech startups funding

    According to a survey, Mumbai-based Education-technology startups were raised $109.3 million during the pandemic. Startups based in Gurugram raised a total of $33.19 million, coming the next in line.

    Vedantu – Founders | Funding | Business Model | Revenue | Competitors
    Conventional learning and teaching methodologies endures a lot of inadequaciesin learning outcomes. The major problem of classroom education is that it isnever equipped enough to match every individual student’s learning pace andabilities. Vedantu resolves this problem with its personalized onlin…
    StartupTalkyHimaya Presthitha

    In this year, Bengaluru-headquartered Byju’s have raised around $500 million, at an estimated valuation of close to $8 billion. Much later a developing organization called Unacademy raised $110 million in a funding round led by Facebook and General Atlantic. At the same time, Bengaluru-based developing online tutoring platform Vedantu raised $24 million.

    Some of the developing edtech startups and their funding amounts.

    Startup Funding Amount
    Udacity $161,00,000
    Auxilo $67,00,000
    Pedagogy $400,000
    Knorish $323,000
    Univariety $11,00,000
    Kangaroo kids $20,00,000
    CueLearn $19,00,000
    CollegeKhabri Undisclosed
    Callido Undisclosed

    Since a past few years, edtech companies are all charged up and looking forward to their interactive online tutoring content, targeting school students and candidates preparing for competitive examinations and government jobs across all over the nation with no geographical barrier to learn.

    Other funding programs in this year for edtech startups include Testbook, which raised about $8.3 million in a Series B round. Noida-based edtech organization Classplus raised $2.5 million in a pre-Series A funding round from Blume Ventures, Sequoia Capital and many more. A Mumbai-based online interactive platform provides learning content and test prep for competitive government examinations.

    EdTech startups in India are growing at an average rate around 55%.

    Types of learnings through Edtech companies
    Types of learnings through Edtech companies

    Some developing edtech startups  

    The growth in Internet users have almost reached 730 million in India giving birth to a new wave of development in online education industry. The cost of Online Education is also low as compared to offline education.

    Codevidhya Success Story – Founder | Funding | Business Model | Revenue
    In India, there has been a growing gap between the industry needs and the skillsof the students. A study by employability assessment company ‘Aspiring Minds’,carried out in 2017, shockingly revealed that 95% engineers in India are not fitfor software development jobs. Codevidhya is an Ed-Tech co…
    StartupTalkyRishabh Rathi

    InterviewBit this year raised $20 million in a Series A round from Sequoia Capital India, Tiger Global, and Global Founders Capital.

    WhiteHat Jr has raised around $10 million in Series A funding led by existing investors Nexus Venture Partners and Omidyar Network India.

    Doubtnut raised $15 million in a Series A round from Sequoia Capital India, AET, Omidyar Network India, Tencent, and Curefit’s Ankit Nagori.

    Lido Learning has raised a Series B round in two rounds, $3 million from Alex Samwer’s Picus Capital, Paytm’s Madhur Deora, followed by $7.5 million from BAce Capital, along with the existing investors in the company.

    Toppr raised over $47 million, or near about Rs 350 crore, in a growth funding round as edtech startups continue to benefit from the pandemic-driven lockdown situation.

    Embibe, Reliance-owned, have raised $12.6 million, followed by $66 million, from the parent company.

    Hiring in Edtech Startups  

    Since the surge in the growth of online education has taken place this year, there is huge need of human resources in these edtech companies.

    Edtech is be one of the very few industry that is creating jobs and hiring even during the pandemic. Giants in this sector like Byju’s is looking forward to hire 4,000 people in the next six months in business development, content, and tech roles. Following the company called WhiteHat Jr which is recruiting candidates for teaching coding online.

    Conclusion

    With the availability of funding across the various stages of growth of edtech startups, only situation will show if edtech companies can maintain the momentum in the future.

    Several people have now more hours that they can invest and learn many more interesting things online. Many of them are investing that time in upskilling themselves through online courses.