Tag: 🔍Insights

  • Trading Business Ideas That You Need To Know

    Trade business ideas are essential financial ideas. It includes the purchasing and selling of product and services. There are monetary transactions being done in exchange for the product and services. Exchange can occur inside an economy between the producers as well as the consumers.

    Trading business organizations are the companies that deal with this purchasing and selling of products and services. They don’t make products by themselves. Instead, they get it from different producers or distributors and offer it to end client or retailers. Trade organisations work in a way where they can keep up their own stock in a shop or distribution center. Otherwise, they can also request things dependent on client request.

    Must Have Online Marketing Tools For Every Marketer in 2020 [Many Are FREE]
    Marketing is the key to get the popularity a business requires. It is the way ofgetting the business to where it needs to be taken. Hence, the marketing gameneeds to be very strong and every major company has its strategy of marketingwhich they change quite often. According to some reports, 17% o…

    There are these few trade business ideas, that you can think about.

    Garments Trading

    Let’s start with something which is very familiar to all. Setting up a garment trade business ideas is one among them all. You can think of opening up your own store or even make an online website.

    You need to display your products in front of your customers. A wide variety of the products you will be selling needs to be available in your physical as well as an online store. A garment trading business is essentially a very rare one.

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    Trade Business Ideas- Garment Trade

    Another creative option is starting selling from a boutique or any particular brand. In this way, you can get brand loyalty from the customer also. This ensures good quality products. If anything goes wrong, it is the responsibility of the brand to look after it. You might only need to do the basic exchange or return purpose.

    Hardware Trading

    The technology can be found anywhere. Almost every house-hold possess either a laptop or a desktop. At least a smartphone can be found. Selling the parts of the software can be one of the trade business ideas you can opt.

    As the option suggests, it would be better if you provide both the physical and offline store. This will help you reach customers who are far away. However, you would need to market yourself in case you want to have good growth in your venture.

    Best Social Media Business Ideas: Start Engaging People
    With the growing market, you can also start thinking about starting your own. Ifyou are an active social media user, you can utilize this opportunity. You canturn your usage into a business. You can seek for the best social media businessideas. These ideas can turn you into an entrepreneur if you…

    FMCG Trading

    FMCG basically stands for Fast Moving Consumer Goods. This includes all the daily needs that a normal household need. These include packaged foods, toiletries, cosmetics, beverages, prepared meals etc.

    The advantage of choosing FMCG is that it gives you a wide range of products to choose from. Your store will attract regular visitors on a large scale. Since people from your locality might miss something or the other in their daily lives. At least once a week, you would need to visit the store for your basic items. This will increase the volume of your sale as well.

    Book-store Trading

    There might be a controversy going around regarding ‘Internet shall replace books someday’. It is somewhat a true possibility. But the Indian book market is expected to make a steep rise in the sale, making it around 739 billion by the end of 2020. This data has been collected from a relevant survey.

    trade business ideas 2020
    Trade business ideas 2020- Book-Store

    So, you can indeed open up your book store, if you choose this one from all the trade business ideas that are available. The students require books all year-round. So you cant count them as your daily customers. You can attract book lovers as well. This could be a bonus for your trade business ideas on the book store. It is because book lovers will come searching for almost every new book that has been published recently.

    You need to have a good connection with all the publishing house that producing the best sellers. Keep in touch with a few international publishers as well. In this way, you can keep your store versatile and open to your customers.

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    The rise and fall of e-book readers

    Gift-store Trading

    Gifting for an occasion or to say sorry to your friend or girlfriend. Gift Shop can be the one-stop trade business ideas that can solve this issue. A gift-store is supposed to keep unique and creative items that can attract more customers.

    You need to be innovative enough while displaying your products. This makes people think that you can think out of the box. You can certainly opt for the customization option, which will add more to your reputation.

    10 Best Affiliate Marketing Courses & Training Online | 2020
    This is the potential for anyone to create cash on-line. And generate financialgain as an affiliate. Does anyone attempt to generate a web financial gain stream yet not obtaining ways for doing it? Affiliate marketing[/affiliate-marketing-software/] will assist you which is one in all thequickes…

    Automobile Accessories Trading

    If you have interest and knowledge on the usage of automobiles then this is one of the best trade business ideas for you. You need to open up a store where you can keep all the products such as auto spare parts, engine parts and mounts, tyres and tubes, gears and gear parts and so on.

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    Trade Business Ideas – Automobile Accessories Trade Business 

    If you look into the research, it says that the automobile industry has a steep rise in recent years. This is because more people are investing in buying vehicles and their parts. In the near future, there is no negative growth that can be found. So, you can think of a choice to make.

    Stock Market Trading

    A simple and evergreen option of all the trade business ideas is stock market trading. If you are willing, you can do it remotely. It requires a smart mind and a fast software/application. The software/application will enable you to keep a proper track of the recent movement in the market.

    Ideas you can opt for

    However, this invites a lot of risks. You need to be well aware and have to be very cautious about where you will be investing. With the right strategy, your luck also plays an inevitable role, of course, if you do believe in the existence of luck.

    Home Accessories Trading

    The homemaking business is growing at each step. If you want to be a part of it, you can invest your time, labor and money without any hesitation. The rising number of houses and flats is making it one of the best trade business ideas.

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    Trade Business Ideas – Home Appliances 

    People will come flocking for the home accessories to decorate their households. You have options to choose from such as furniture, kitchen appliances, toilet appliances, home decor and the list goes on. These will help you to choose from a number of products you would like to sell to your customers.

    With these trade business ideas, you can start your career now. You have to fulfill the basic requirements and know a few things that are required to initiate your business. So, you can choose from all the above niche. With the right strategy, your business can surely take off with flying colors.

  • IPL 2020 Viewership: Record-breaking

    The franchise Indian Premiere League cricket competition, it is being held with inside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians.
    The IPL viewership worldwide numbers had been initially placed out via Board of Control for Cricket (BBCI) secretary Jay Shah, who cited figures from television monitoring employer Broadcast Audience Research Council. The purpose marketplace has become later confirmed via the IPL because the first-class with inside the competition’s history. The beginning healthy of the 2020 Indian Premier League (IPL) season observed a record ipl total viewership 100 million traffic in on television and digital platforms.

    The Disney-owned media corporation has sold on the rights ineffective territories in which the in shape is popular, which encompass Australia and the UK.
    In the UK, pay-TV broadcaster Sky Sports has a three-year cope with the competition, signed in February this year. The IPL final is due to the reality of being held on the 10th of November.
    269 million ipl average viewership and web page traffic was observed during IPL 2020 with inside the primary week . Moreover, The starting week of the 13th model of the Indian Premier League (IPL) being playing withinside the United Arab Emirates (UAE) turn out to be watched via way of technique of 269 million site visitors, 11 million extra according to in form as in evaluation to the like length of very last year’s model.

    How Indian Startups are Backing IPL this Season
    Cricket is like a Religion in India and is worshiped here. IPL is one of themost most successful franchise cricket league in the world, for which everycricket fan awaits. Even the people who are not a fan of this sport watch IPLbecause of the entertainment it provides. IPL is enjoyed by many Indi…

    Mumbai Indians VS Chennai Super Kings

    According to a BARC-Nielsen report titled ‘Television Viewership and Advertising Consumption of IPL-13 2020’, the entire week of the persevering with IPL model .The establishing week of IPL 2020 witnessed an increase in ipl viewership demographics with common impressions in accordance with shape compared to the 2019 version of the cash-wealthy league, notwithstanding protecting one in shape a great deal less and less channels displaying the league than in 2019. The match, with inside the primary week, registered 60.6 billion ipl viewership 2020 at some point of seven fits and 21 channels.

    IPL Title sponsorship fee per year
    IPL Title sponsorship fee per year

    As in accordance to the report, the match opener among protecting champions Mumbai Indians and Chennai Super Kings on September 19 attracted a viewership of fifty-two million impressions (that is 29 % better than in 2019) and become watched with the resource of using 158 million visitors (21 % better than in 2019).
    BCCI Secretary Jay Shah had on September 22 stated that the CSK-MI in shape performed on the Sheikh Zayed Stadium in Abu Dhabi become watched with the resource of using 20 crore human beings. As in accordance with BARC, a remarkable 20 crore human beings tuned in to appearance at the in shape. Highest ever establishing day ipl viewership for any carrying league in any country- shah also tweeted that no ipl ever has been as large as this

    Dream11 Success Story – India’s Best Fantasy Gaming App
    Fantasy sport is what most young sports lovers today are crazy about. Withfantasy sport, sports lovers need not just enjoy a game by being a spectator,but can also create an imaginary team (of real players) of his own choice andearn rewards when his imaginary team performs well. All thanks to the…

    Indian Premiere League 13

    According to the report, suits 2 to 7 garnered greater than 34 million impressions and have been watched with the resource of using over one hundred million visitors in shape on in shape (the best being the only among CSK and MI, which become watched with the resource of using 158 million visitors). It moreover said that one out of 3 television site visitors watched IPL 13 live with inside the setting up week, with a cumulative achievement of 60.6 billion ipl viewership. The advertising and marketing and its quantity additionally noticed a spike all through the whole week of IPL 13. As in accordance with the data, the overall advertising and marketing and its quantity for the whole was better than the 2019 establishing week.

    The increase in the ipl viewership numbers witnessed in advertising and marketing volumes throughout all of the suits, besides in shape No. 7, which noticed a decline  compared to the remaining year’s 7th IPL in shape.OTT structures all through the whole week of this season witnessed growth in person base over the preceding week, often pushed with the resource of using the large profits visible in Disney+Hotstar.
    Smartphone usage moreover witnessed a sharp increase to some degree withinside the hollow week of IPL 2020 .Massive income have been seen withinside the purpose marketplace base for Hotstar, Sports Apps, and Fantasy Sports, stated the report.

    Advertisement revenues in IPL
    Advertisement revenues in IPL

    COVID-19 impact on IPL 2020

    After months of prolonged lull due to the truth of the COVID-19 pandemic, sports activities sports channels fashion has been given some cheer with IPL fits with inside the UAE as each ipl viewership and advertisers grew, the Broadcast Audience Research Council (BARC) said on Thursday thus adding 269 million site visitors watched IPL 2020’s starting week and there was a growth in ipl viewership as closer to the 2019 model of the cricket fixtures to 60.6 billion viewing minutes.The TV company’s standard weekly viewing minutes had been given right here on September 25 for 1,037 billion minutes. over the 1,266 billion minutes in the pre-COVID-19 period but lower than the quarantine pinnacle of 1,266 billion ipl viewership.

    5 Indian Cricketers in the Startup World
    Startups are a hard cookie to bite in. But for these Indian cricket players, itis just another pitch to show their talent. With the kind of dedication,practice, passion, and talent they have achieved the best in both the fieldsnamely sports and business [/tag/business-2/]. Indian cricket team pla…

    It also can moreover additionally be stated that social distancing issues had precipitated no sporting fixtures being held at some degree withinside the lockdown, forcing broadcasters to air. The company has become eagerly looking beforehand to the IPL for the equal.
    The first IPL wholesome the various Mumbai Indians team and Chennai Super Kings on September 19 have become into watched by 158 million site visitors and garnered a growth in viewing minutes at 11.2 billion minutes and the equal have become sustained withinside the second wholesome as well, BARC said. The business enterprise said a third of the TV site visitors watched IPL live an 44% of the TV households watched the fits.

    Growth in woman site ipl viewrship has become into higher the guys by 30%.Advertising volumes extended 15 % at some degree withinside the number one week of the cutting-edge year’s.It said massive income have been seen in purpose marketplace base for Disney Hotstar, the app broadcasting the IPL viewership fits, and moreover delusion sports activities.

  • Growth Of Shopping Apps Installs During Pandemic

    The State of Growth of  Shopping App Marketing 2020 reports that a mobile marketing analytics and attribution platform, notes that India witnessed about a 250% increase in non-organic growth of shopping apps install during the strict lockdown period running from March. It shows that generally people prefer to go to the shopping stores but the scenario is change where all the Indians prefer to shop on an online platform. According to AppsFlyer, among non-gaming apps, the biggest winners were News apps (+189%), Health & Fitness (+107%), Music (+93%), and Shopping (+30%). There is a +178% ad spend on growth of shopping apps on iOS.

    Touch-Free Shopping

    Before this pandemic, a big part of shopping was in hands-on experience, Eating samples at the grocery store and swiping a credit card on a long-desired purchase.

    Also in this lockdown period, people are more give attention to computerized applications. Also it has been showing that there is a hike in application installations in India during the COVID-19. And the people became more preference for digital. Malls were  in difficult situations as due to strict lockdown people spent more time in online shopping.

    In the holiday season, there is more use growth of shopping apps as compared to other days. Also in 2020 all the work becomes digitalized. And in 2020 all the business saw a shift in business. The app-shopping activity is skyrocketed in this Covid-19 pandemic duration. Also, we can predict that in the upcoming holiday season in 2020 there will be more shopping activity. A study found that users are more excited about shopping from apps, completing registration in shopping apps within 16 minutes of downloading a shopping app.

    How Has Technology Changed Shopping
    With the release of Covid-19 rules and regulations worldwide, many consumers and buyers are concerned about the safety of store visits. These are some examples of technology providers offering great solutions to improve social distance and improve buyer safety during this Covid-19.

    In October there will be running a big sale like Flipkart gives Big Billion sale and Amazon gives Great Indian festival. During these sales, these shopping apps offer a great discount on the products and people will also do in app-shopping activity across India. Also Going forward marketers prepare for the festive season. As the most exciting IPL is also running therefore more shopping activity will be performing. In India majority of B2C e-Commerce retailers draw customers of by providing many advantages like heavy discounts, free delivery, buy one get one free, and exchange offers. Many times online shoppers face difficulty in product delivery timelines and customer service that’s why they give more attention on this part.

    India is a fast becoming mobile-first economy and the most important is the awesome infrastructure and very fast performance in the apps also with great responsibility which increases more users on these apps day by day.

    Myntra – Bringing top-notch fashion with every click
    Today, we can sit in one space and browse through the top and internationalbrands and also get it delivered right to our doorstep. Thanks to onlineshopping. One of the most prominent names in this industry, as we all know isMyntra. Myntra was established by Mukesh Bansal, Ashutosh Lawania and Vin…

    More Shopping

    Experts in this field predict that the need for brands and marketers provides a super strategy and provides smooth functions to engage more customers. The Data shows that in the last holiday season saws more consumers in APAC preferring more traditional shopping apps, buying gifts and goods from familiar e-commerce apps, rather than from going to marketplace exchanges. APAC also showed that there is a 40% growth in app-sessions of all shopping apps, which clearly show an accelerating mobile-first economy.

    Online Shopping
    Online Shopping

    In app-sessions growth in shopping tells that there is more interest in APAC consumers, using them more often to buy products or to window-shop. This B2C spike in India e-Commerce sites is due to existing online shoppers stocking up on essentials given the coronavirus outbreak and the lockdown imposed by the Government.

    Some Key Points of Growth of Shopping Apps

    If we look at the positions of India for the initial half of 2020, India is in the third position after the USA and Brazil for the non-organic application installations, and if we consider organic application installations India is in the second position after the USA.

    • There was a 580% spike in retargeting transformations or repeat clients on shopping applications in India after the nation had started opening up.
    • Also, it is shown that there is an 85% higher number of purchasing clients on shopping applications in India during the period May-June as compared to March-April. This is due to the strict lockdown in India till May.
    • But what is more interesting is the increase in Average Revenue Per User (ARPU), with an increase of 104% seen in fashion apps between March and May 2020.
    • The most amazing part of this lockdown period is there are 2.7 billion gaming applications downloads in India, which is highest in the world.
    • As per reports, there is a recovery of internet shopping was huge by style items. As online shopping picked up in the pandemic period there is a 104% jump in revenue per user for fashion e-commerce applications in India from March to May in 2020.
    • There are 36% e-Commerce app installs when the lockdown was eased in April and July 2020.
    • The region also saw a 55% surge in Android revenue and a 40% increase in revenue for iOS during April 2020.

    As India is gearing up to embrace the much-awaited IPL season, marketers would also need to focus on messaging that delivers a sense of empathy and rekindles the holiday and festival spirit during troubled times,” said Sanjay Trisal, country manager, AppsFlyer India.

    The nice recovery in shopping applications in India indicates that there is a larger trend in industries that are trying to recovering their business as the country opens-up slowly and reconciles with the new normal within the COVID-19 pandemic.

    Best 6 eCommerce Platforms In India (Choose Your Best Suited eCommerce For Your Business)
    India has a very large population. It is one of the inhabited places in theworld and second to China. Still, internet penetration is low, at 41% of thetotal population. That is 500 million people out of the 1.37 billion people inthe country. Besides the fact, the low internet penetration and e-c…

    Average Monthly Hours Spent
    Average Monthly Hours Spent

    As from the above graphs, it is visible that there is a huge increase in spent time on apps. The average user is spending approximately 4 hours and 20 minutes per day on their smartphones.

    There is one interesting news i.e. one food Startup company Zomato claimed that the industry was rebounding after a prolonged lull, with Delhi and Mumbai made a 95% recovery of their pre-COVID levels of business, while other metro cities like Kolkata and Chennai were at 80%.

    Amazon – one of the leading e-commerce players in the country, and the world, has announced on its site that the customers are relying on them like never before in their social distancing and self-quarantine efforts.

  • Best Social Media Business Ideas: Start Engaging People

    With the growing market, you can also start thinking about starting your own. If you are an active social media user, you can utilize this opportunity. You can turn your usage into a business. You can seek for the best social media business ideas. These ideas can turn you into an entrepreneur if you are willing to.’

    Social media is very common among netizens. Almost all people with smartphones are part of social media. Also, people are utilizing the lock-down period up to the brim. They have started doing business through social media. Social media ensure a vast reach and helps you to filter your target audience easily. If you think you have the potential to convince people to buy your product or service, go through the best social media business ideas.

    List of top Business Ideas with zero or minimal capital investment
    There are hundreds and millions of ways and ideas to start any business for anentrepreneur. But the most important factor intervenes is capital investment forthe business. It is never easy collect the required amount for the investment.Many people hesitate because of the risk and that risk is of …

    Online Counselling

    The wellness industry and educational organizations that operate all around the world, provides online assistance too. This includes online counselling on many fields that includes academics, business guidance, fitness, beauty, mental health and so on.

    You can provide sessions online through Whatsapp and Facebook and even YouTube. You can also arrange live streams where you can interact with a mass at a time. However, if you charge for every session you take, from every individual as their registration fees, then it might be one of the best social media business ideas that you can opt for.

    Affiliate Marketing

    An affiliate business permits you to exchange items purchased from makers to clients. The affiliate outsource plan of action is reasonable, making it an incredible choice as one of the best social media business ideas. As an affiliate, what you do is basically act as a broker between the producer and clients.

    best social media business ideas_startuptalky
    Best social media business ideas – Affiliate marketing

    People take their social media handles, mostly Whatsapp, Facebook and Instagram mainly. There they advertise and display the products that are available. They also put influencing captions and discounts to attract people that they are mainly familiar with.

    Social Media Management

    Social media management is a digital way of advertising any product or service. A decent online media administrator can support the perception of an organization. It is done by making powerful social media campaign and publicizing strategies. A social media marketer produces limited time content. It can be any deals done with an organization’s online media presence, by doing survey and research.

    You should have to stay aware of the the recent trends. It is because you may be dealing with more than one social media stages. You also need to recognize which trend may influence your customer. It also depicts the negative effects and positive effects too. This is one of the best social media business ideas that can earn you a lot, considering you work with a good strategy.

    Social Media Business Tips

    Influencer Marketing

    Influencer marketing business is a type of online media advertising. It includes endorsements and product placements from the influencers, individuals and associations. The involvement needs to be done with implied expertise in the field of information or social impact in their field.

    An influencer is an individual possessing the ability to influence the buying choices of others. They have a certain power to convey the information to their crowd. There is a particular niche that they talk about.

    social media marketing_startuptalky
    Social media marketing – Influencer marketing

    Influencer marketing centers around utilizing key pioneers to drive your brand’s image to the bigger market. Instead of advertising legitimately to the mass, you rather hire influencers to speak the words for you.

    The influencers charge money on the basis of promotion they make. They can also get free samples of the product if they don’t want direct money.

    Webinar Business

    A webinar is essentially an online workshop. Rather it can be called a seminar being taken online. A workshop is a simultaneous occasion that includes both preparation and discussion. Also, it need to be equipped with some kind of association and commitment. It’s a route for you to enamor and connect with a large mass.

    List of Top Mutual Funds Startups
    A mutual fund is a kind of investment where you buy securities of a mixed set ofcompanies to lower your risk. Mutual funds investments can be made in differentform such as Government bonds, corporate bonds, or debt funds. Mutual fundadvisors mostly recommend having a diversified portfolio of diff…

    The most immediate approach to make money from online classes is to charge an admission cost for people who are interested to join the webinar you organize. Individuals will pay a to find out about explicit subjects from professionals and experts.

    Social Media Event Promoter

    All around the world, various events are happening online. It is not possible to reach everywhere on earth whenever we will feel like. Especially during the pandemic, we can’t even reach our neighbors.

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    Social media marketing- Social media event organizer

    Through social media, it has become possible to meet various people. To make things more formal and accessible to the mass. So you can be the organizer. You need to keep a track of all the events happening online. Approach to the authorities of the event and show your work interest. With a proper strategy, you can get the responsibility and the money. This is why social media event promotion is one of the best social media business ideas.

    Open A Podcast

    A podcast or conventionally netcast is one of the best social media business ideas. It is more like listening to experts about their life choices. This can be considered as one of the best social media business ideas since it involves generic earning from your production.

    Indian Startups Funding News [Updated 2020]
    This is an effort from StartupTalky to provide you with a list of the fundingactivities occurring in the Indian startup ecosystem. You’ll find the startup’sdetails, the funding it received, as well as the investors’ information. Thelist is updated on a monthly basis. Interested in receiving mont…

    A podcast can be on anything and everything. There are many motivational speakers who generally share their experience of struggle and build up. You can get yourself registered with various social media platforms. In this way, you can get a portion as your income.

    Meme Marketer

    Meme-making is one of the very common names you will get to hear if you are an active social media user. Memes are generally a joke or sarcasm thrown at someone or something randomly. It is humorous and is made for fun. Memes can also be very relatable to life.

    social media marketing services_startuptalky
    Social media marketing ideas – Meme marketing

    If you can successfully make memes out of anything, and make it suitable enough for a large mass, then you can opt meme marketing put of all the best social media business ideas. It is very engaging and profitable if you reach out to your target audience properly.

    The best social media business needs you to have good public relations. Most importantly, you need to have contacts from various field. You have to be very vocal and keep in mind what people want. If you can generate something that engages most of the people, then it is absolutely a thing for you.

  • Why COVID-19 is Game Changer for Online Businesses

    The world is currently facing the largest health crisis since the Spanish Flu epidemic of 1918 and unfortunately, there seems to be no clear end in sight. Countless lives have been disrupted and businesses are likewise suffering as a direct result. While even some of the largest companies have already declared bankruptcy, we need to remember that every cloud has a silver lining. In this case, this lining involves the growing presence of online businesses as a direct result of current circumstances. What are some of the reasons why the virtual community is expected to benefit from the current COVID-19 outbreak and how can traditional enterprises learn to adapt?

    Doing Away with “Business as Usual”

    Of course, it only stands to reason that specific online industries will fare better than others. Some notable categories include:

    • Social media platforms
    • Massive online retailers including Amazon and eBay
    • The mobile application development sector

    The main takeaway point here is that these industries have already developed a strong foothold within the digital community. Furthermore, websites related to gaming and entertainment should perform exceedingly well as countless individuals require distractions from the current social situation.

    We are also seeing a new swathe of small start-up businesses come into the equation, and for good reason. It makes little sense to take a venture into the physical business community when we take into account the rather uncertain future that it is now facing. Starting an online business requires comparatively less capital, nearly any product can be marketed and it is now possible to reach a global audience. As an increasing number of consumers turn to the digital community to purchase everyday goods and services, it stands to reason that online businesses will continue to perform well.

    List of eCommerce Business Ideas which anyone can easily start
    eCommerce is a business trending at present due to its increased conveniencethat it provides to the customer. All the activities of commercial transactionswhich include transfers, Supply Chain Management, electronic marketing, EDI anddistribution of goods and services are integrated by an electro…

    How Will Brick-and-Mortar Establishments Cope?

    However, what do the trends above signify for average businesses which still rely heavily upon traditional sales and marketing techniques? If anything, they clearly signal that new approaches need to be adopted sooner as opposed to later. The good news is that many businesses can easily create a digital footprint within the online community thanks to the presence of user-friendly e-commerce solutions.

    Furthermore, this online presence can be used to address their loyal customers and to keep them up to date during times of hardship such as these. An effective marketing strategy may even be able to create a new client base. These clients can then be tapped into once restrictive measures begin to ease in the future (and they inevitably will).

    The bottom line is that the majority of businesses around the world are facing tough times. However, it is always important to remember that the online community is able to offer a wealth of opportunities for those who are keen to leverage the associated resources. This is why it will indeed be interesting to see how the entire business landscape continues to evolve during the coming weeks and months.

  • Fitness Business Ideas That You Can Start With

    Over the decade, the fitness industry has taken a massive shape in the country. People are flocking into the fitness industry, which is a branch of the entire wellness industry. The concept of mindfulness and wellness is becoming a necessity among people. It would be a great time if one can start thinking of the fitness business ideas.

    As a growing market, it can assure your business to take off in a short while. People are gradually getting very concerned about how they look. So, it is a good opportunity to grab this chance and get the relevant fitness business ideas.

    Top Profitable Consultancy Business Ideas which are to be provided to clients
    Consultancy Business is a kind of business which doesn’t require a lot offinance, to begin with, the expertise in the field is enough to take the lead.According to a study published in the year 2012, the consultancy industrypractically takes in over $300 billion annually. The fee charged to the…

    The fitness business ideas need you to have a little bit of passion towards it. It will be helpful you possess acute knowledge about fitness. The more you are equipped, the more customer you will attract. So, let us see what are the possible ideas you can incorporate in fitness business ideas.

    Building A Brand

    You need to come up with a brand. A brand always creates a sign of authenticity to others. A brand would easily create a reputation for your company. You will get sponsors and investors who are willing to work with you.

    Fitness Business Ideas_startuptalky
    Fitness Business Ideas- Brand creation 

    The process of creating a brand is as follows.

    • Define your brand
    • Make a strategy
    • Determine the driving force of your brand
    • Creating an identity with logo and name
    • Research your target audience
    • Market yourself
    • Keep upgrading your strategies

    Personal Trainer

    If you have your knowledge enough and you can make people understand your words, then you can go for it. A personal trainer earns on every workout session he or she gives out. You can start contacting your local gyms for joining there. You can also do it at home if you have the required equipment. It is recommended to pursue a certificate before you apply. So you can train people more professionally.

    List of Top Edtech Startups in India | Education Startups in India
    Although people are underestimating the value of education [/tag/education/],these days because of the “drop out” tag, we all know how important educationis. People need to upgrade their skills instead of just getting a degree.Schools and colleges are important but equally important are the skill…

    Power-lifting Gyms

    You need to equip your space with weights starting from the lowest to extend up to as heavy as you can keep. You need a few machines as well. For training people with weights, you have to educate your clients with the benefits of lifting proper weight.

    Diet Planner

    For becoming a diet planner you need to have a certificate of nutrition-related course. Your ideas about food intake and all the nutritional details should be very precise.

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    Health and fitness niche business includes proper diet incorporation

    Your right knowledge will bring you more customers. Also, if you can produce effective results, then you can get easy promotions too.

    Yoga Classes

    Yoga is very different fitness business ideas. It is calm and more composed. You need to invest a lot of time in yoga and also have to keep patience to see results. But it is preferable if you have a certificate. Many international companies are providing courses which you can opt from.

    Top 10 Online Fantasy Gaming Companies in India: Dream11, MPL,Cricplay
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    Zumba Studio

    One of the most enjoyable way to stay fit. People actually find it fun to make moves and lose weight on the rhythm of a song. The songs need to be energetic enough to enhance the intensity of your dance. You need not have a certificate. You can learn to dance from others and teach. Or if you are a dancer, then you just need to know a few fitness movies and incorporate them into dance.

    Dance Studio

    Be it Indian Classical or hip-hop or Bollywood or b-boying. Dance is the ultimate answer to fitness. So if you are looking for opening up dance studio as one of your fitness business ideas, then you can give it a try.

    how to start a fitness business_startuptalky
    How to start a fitness business

    You might need a few staff for other dance forms. But make sure you cover almost all the trending dance forms to teach.

    Physical Therapists

    Being a physical therapist in the world of business might sound a very professional one. It actually is. It yields a large sum of remuneration. But to be a physical therapist you need to have immense knowledge and real-life solutions to the problem that your clients are facing. There are professional courses that you can avail for making this a career choice.

    Running Walking and Spinning Club

    In case you want to keep things simple, then this could be one of the best fitness business ideas. These are the part of intense aerobic exercises. People with the motive to lose weight would be most attracted in this.

    Fitness business ideas 2020

    Pilates Fitness Studio

    Besides dance and yoga, fitness business ideas also inculcate Pilates fitness training. It is almost like the other two since it also involves proper moves and full-body workout at the same time.

    Fitness Equipment

    If you don’t necessarily want to open up a fitness studio, then this can be one of the best fitness business ideas. Start selling the machines and weights needed in a gym.

    best fitness businesses
    Best fitness businesses required best equipment

    You need to ensure high-quality products. They should also have enough longevity that your clients need not to come up with bad feedback.

    Selling Supplements

    From powders to tablets to steroids, you can start selling products as a partner to fitness studios. People will never mind spending some extra bucks if it brings a good body. Make sure, you give them a quality which can be effective for them and they intend to reuse the product.

    Fitness Blog

    If you are unable to go out or accumulate enough money to start up a physical fitness club, then try going for fitness blog writing. This is a wonderful way to open up to the world and share your knowledge. You can start with ‘How to’, ‘Myth vs reality’, ‘Do’s and don’t do’s’, ‘What’s new’ and so on. Keep reading more and stay updated.

    wellness business plan_startuptalky
    A steady growth in fitness sector

    Therefore, fitness business ideas are a vast world to step in. The growth is very steady and it also contributes to the economy is a large way. The global estimation value of the wellness industry is 4.3$ trillion. as a part, fitness industry is also a profitable business to start with.

  • Jio’s Journey Towards Dominating The Data Market

    Reliance Jio has fulfilled its dream of taking over the data market and the 4G space in India. From December 2015 up to 2020 the marketing and growth strategies employed by Jio have enabled this company to emerge with giant like proportions and establish itself as a leader in Indian telecom space. Bharti Airtel was next with a share of 24%, while Vodafone Idea was third. State-owned BSNL commanded more than half of the market share in wired internet subscribers.

    Reliance Jio now leads the chart by grabbing 52.3 per cent of the overall data market share, followed by Bharti Airtel at 23.6 per cent share in the quarter ended March 2020. According to the Telecom Regulatory Authority of India (Trai) the number of internet subscribers in India increased to over 743 million at the end of March 2020, with a growth rate of 3.4 per cent on a sequential quarter basis. Around 97% of the subscribers use mobile devices for internet access. Vodafone Idea held the third position as its internet subscriber market share at 18.7 per cent for the period in reference.

    Which is why the number of wireless internet subscribers stood at 720.7 million, while the wired internet subscribers were 22.4 million. Internet access with a minimum capacity of 512 kilobits per second or more is defined as broadband connectivity. The top five service areas in terms of internet subscriptions wired and wireless were Maharashtra (63.01 million), Andhra Pradesh including Telangana (58.65 million), UP (East) (54.60 million), Tamil Nadu (51.64 million).


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    Jio’s journey to success

    Reliance Jio Infocomm Limited was founded in 2007. In 2010, it acquired 95% of Infotel Broadband Services Limited. In 2010, it acquired 95% of Infotel Broadband Services Limited. This lesser known company was attractive because of the service and opportunities it offered in exchange for the price tag. The IBSL is what allows Reliance to develop its 4G network all over the country.

    Reliance Jio first product was the Lyf smartphone which was launched in the India markets in 2015, which did not generate sufficient demand. In 2016, brought Reliance Industries Limited 42 annual general meetings. It was here that Ambani first announced his plans to take over the 4G space in India, with the launch of Reliance Jio.

    number of subscribers increasing from 2017 to 2019
    number of subscribers increasing from 2017 to 2019 

    Jio takes over the market

    The reason for jio’s successful marketing strategy is that it is unilateral and is the same service offered for free. The initial scheme that accompanies the launch off jio was free services till March 2017. With this scheme each individual was given access to free SIM cards with free voice calling and free 4G data to fulfil their browsing skills.

    Reliance Jio reached its goal of 100 million subscribers in February 2017 just within 170 days and by June 2017 it had 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third largest telecom service provider in the world and has a network of close to 400 million subscribers.


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    The rise and rise of Jio

    Before jio, people paid between Rs.200 and Rs. 500 for limited 3G mobile data. In jio case the company had an advantage as the product was free when it was introduced, it disrupted the entire telecom space in India and brought high speed data to the general public. People were now streaming movies watching videos, video calling all from their mobile phones.

    jio's profit in 2019 and 2020
    jio’s profit in 2019 and 2020

    The six month free period served as an opportunity for the company to test put their product and the use the data from that period to optimize its network to the need of the consumers. When dual sim became popular, it became easy for individuals to retain their Jio SIM cards and use them for mobile data while also keeping their original phone numbers for other purposes. The company brought out new products like 4G enabled phones, broadband services, TV services and many others.


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    Increasing Numbers

    Generating a demand and created a customer base is the first step. Then comes the task of long term retention. For Jio the referral stage was particularly important as other telecom service providers had not caught up with a 4G network of that magnitude. With coverage in all 22 telecom circles, Jio became the largest mobile network operator in India by 2019.

    In the financial year 2019 -2020 profits have increased by 88%. Revenue increased by approximately 40% and EBIT rose by 64%. In fact, during the corona virus pandemic, Jio reported that data usage on their network increased by over 50%. Jio has also launched in September 2016, along with the Jio music app, video streaming app and other accompaniments.

    The JioPhone was launched in August 2017, with subsequent models being introduced in 2018 and in 2020. These phones are created to answer the complementary demand for affordable 4G compatible phones, generated by the original demand for 4G data. For the manufacturer of these phones, Jio has partnered with Google. Apart from this the company has also launched Wi-Fi routers and other electronics.

  • OnePlus – A Lesson on How to Break into the Android Market[OnePlus Case Study]

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    As of February 2020, OnePlus is the top selling premium smartphone brand in India holding 33% of the total market share. Apart from smartphones, OnePlus also deals in other devices like earphones, chargers and Smart Television sets in over 340 countries. The story behind the formation and the motivation of the brand is a fascinating.

    Here’s a thoroughly studied OnePlus Case Study that’s going to clear every doubt that you might have in your mind regarding OnePlus.

    OnePlus – History
    Production Model Of OnePlus
    Pricing Strategy Of OnePlus
    OnePlus Business Strategy In India
    Future Of OnePlus

    OnePlus – History

    As mentioned OnePlus was co founded by Pete Lau and Carl Pei. At that time, Lau was the Vice President of OPPO and Pei was OPPO’s Global Marketing and E-Commerce Division Head.

    Oneplus Founders - OnePlus Case Study
    OnePlus Founders 

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

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    Production Model Of OnePlus

    Production Model, OnePlus - OnePlus Case Study
    Production Model Of OnePlus

    Having determined the need of a premium android smartphone line, the company then had to decide what features were to be implemented in their product lines. Their primary focus throughout the manufacturing process was on quality.

    As Lau said “we will never be different just for the sake of being different.”

    So the OnePlus production does not focuses on a ‘brand new concept that has never been seen before’ instead it gives more emphasis on improving the actual user experience in day to day life.

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    The first product of OnePlus was the highly awaited OnePlus One which was unveiled just 4 months after the company started on 22 April 2014. The model received a positive reception from the general audience.

    Despite being about half the price of the other competitors, it performed on the same level and even higher. Although there were some technical faults and lower camera quality due to the low cost, it performed very well despite having a lesser availability than its closest competitor in the Nexus series.

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    It surpassed the expected limits and set a staple for the company upon which the further models were improvised. The later models of the smartphone included improvements on the previous models and received positive reception.

    The company also introduced the T series starting from OnePlus 3 until 7 and the Pro Series starting from OnePlus 7 to 8. These models were limited edition variants to the core series designed for luxury users.

    By 2020, OnePlus became the top selling smartphone brand in India. Some of the features that appealed to the masses were unique and handy build, continuous improvement in camera quality with every new model and an affordable price.

    The company also announced its intention to venture into the Smart Television market in September 2018 starting with OnePlus Tv Q1 and the OnePlus TV U series.

    Wireless chargers were introduced along with OnePlus 8 series and the wireless earphones, OnePlus bullets with the OnePlus 6 series.

    In every product line, OnePlus puts product quality and affordability first all the while appealing to the different sections of the audience.

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    Pricing Strategy Of OnePlus

    Pricing Oneplus - Oneplus Case Study
    Pricing Oneplus 

    The pricing strategy of OnePlus focuses on the customers seeking high quality features in smartphones and other devices without spending too much into it.

    Therefore, the company focuses on high quality manufacturing and a relatively low margin of profit, opting to utilize its savings in order to make the products available and affordable to more people around the world.

    However, different countries have different prices depending upon various factors.

    OnePlus Business Strategy In India

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    Invite Only System

    In order to manage the huge demand in the initial stages of its operation, OnePlus used an Invitation System, where the customers had to sign up for the purchase of OnePlus One at irregular intervals, they ended the Invitation System with the launch of OnePlus 3 which went on sale on an interactive VR (Virtual Reality) platform. OnePlus dubbed the event as world’s first ever VR Shopping Experience.

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    Smash The Past

    OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1. However, this campaign didn’t work as planned because uninvited customers also started to smash their phones in videos that surfaced online and threatened the reputation of the company. As a result of this, OnePlus revised the rules thereby allowing the invited users to donate their old phones instead of smashing them. There were 140000 users and 100 were selected.

    Ladies First Campaign

    On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first. The selection will be based upon the likes on their pictures with the logo of the OnePlus brand, however this received major backlash from the community and was pulled within hours of its launch.

    Brand Ambassadors

    OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India. And in May 2019 they hired Robert Downey Jr. for the said role.

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    Future Of OnePlus

    Slowly but surely, OnePlus is becoming a household name in the smartphone market along with established brands like OPPO and Samsung especially in India.

    However, due to the recent events that have strained the relationship between India and China that resulted in banning of various Chinese apps and products in India, the brand of OnePlus may be unaffected but the employment in its Indian stores may dwindle in the near future.

    Frequently Asked Questions About OnePlus

    How did OnePlus one start?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

    Who invented OnePlus?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is OnePlus’ Startup Story?

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is Oneplus’ business strategy?

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    • Invite Only System
    • Smash The Past – OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1.
    • Ladies First Campaign – On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first.
    • Brand Ambassadors – OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India.
  • Bacardi: Cuba’s legendary Liquor brand and its remarkable growth

    It is near to impossible that someone has not heard about the legendary Bacardi brand. It deals in various other products like Grey Goose vodka, Cazadores tequila, Bombay Sapphire and Martini vermouth and makes the drinker remember the taste when they get to taste the solid potion. Bacardi has got a rich and long history and heritage attached to it since it was founded.

    Bacardi Limited is the largest American, family-owned spirits company in the world. Anciently known for its Bacardi white rum, now has a portfolio of more than 200 brands and labels.

    Here we are discussing about the history of one of the greatest rum distilleries in the world, Bacardi. It’s story begins way back in the early 19th century in Cuba. Initially, it was only limited to the regions of Cuba and its people, now The rum generates volume sales of 17.8 million 9-liter cases worldwide.

    Bacardi, which also makes Bombay Sapphire gin and Grey Goose vodka, is the Third Largest International Company in India. Ranking after Diageo and Pernod Ricard. It reported 22% growth in revenue to Rs 837 crore.

    Bacardi Highlights

    Company Name Bacardi
    Founder Facundo Bacardi
    Founded 4 February, 1862
    Headquarters Hamilton, Bermuda

    History and Establishment of Bacardi

    Back when Cuba was still a Spanish colony, that was exactly when Facundo Bacardi came to Cuba in 1830. He was then just 16 years old tryin to make something for the survival. He was originally from Sitges, a port city in Northeastern Spain.. He landed in Santiago de Cuba, the island’s second largest city, and found work at a local distillery.

    The distillery was owned by John Nunes and it was literally one of the city’s first rum distilleries.

    The Spanish Crown had originally banned the production of rum in its colonies in order to protect its expensive wine industry. The ban had only been reversed in 1796 and John Nunes was one of the first rum producers to get back in on the action. Although, the rum made back then didn’t have the common taste with the rum we drink today. It had been produced the same way since the 16th century and the people of Cuba called it aguardiente, which literally means fiery water in Spanish.

    The history and evolution of Bacardi

    The spirit was made by mixing water with molasses and of refining sugarcane. The resulting mixture would be left to ferment and it would later be boiled off into an alembic and condensed, producing a dark liquid that was 85% alcohol. Aguardiente was so harsh that most Cubans didn’t actually drink it but used it as medicine, soaking it in towels to alleviate headaches and to treat wounds.

    Facundo spent many years producing aguardiente in John’s distillery, but he dreamed of creating a more refined beverage. His first step to fulfill his dream came when he married Amalia Moreau, the daughter of a wealthy plantation owner who had served in Napoleon’s army. Using his wife’s capital, Facundo was able to buy John Nunes’ distillery for $3,500 in 1862. It soon gave birth to the Bacardi distillery.

    The property Facundo bought came along with a colony of bats, which are symbols of good fortune in Cuba and would later come to symbolize the Bacardi brand. To perfect his way of production and make the Rum more favorable, he tried various strains of yeast, different concentrations of molasses and water. The fermentation of molasses produces several different alcohols, each with its own unique chemical composition, taste and boiling point.

    Facundo had no idea about the chemistry behind the thing he was experimenting, after months of trying he finally figured out which liquor he wanted to keep. The end result was rum of exceptionally high quality, the liquid was very light, almost transparent and was free from the foul odors of aguardiente. At first people would come to his distillery to fill up their jugs and barrels, but once Facundo saw just how much demand there was for his drink, he started selling it in bottles instead. The Bacardi rum spread like wildfire, and by 1868 it was sold across all of Cuba. It gave birth to the one of the legendary liquors in the history.


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    The tremendous growth of Bacardi

    Facundo was a humble man and had no plans for international expansion, but after he died in 1886, his son Emilio took over and he had much greater ambitions.

    During his early years, he transformed Bacardi into one of Cuba’s biggest companies, which now owned plantations and distilleries across the island. The Bacardi brand spread internationally in 1910, when Emilio started a bottling facility in Barcelona, near his father’s birthplace. Bacardi’s obvious international target was the US, but in 1919 the States ratified the Prohibition amendment.

    Prohibition wasn’t actually bad for Bacardi. Although the company couldn’t export its drinks to the US, nothing stopped the American drinkers from flying to Cuba to buy them. After the 18th Amendment got repealed, Bacardi sold over 80,000 cases of liquor in the US. They got around America’s expensive import duty by opening a facility in Puerto Rico. The reason behind Bacardi’s biggest hit in the US are- the Daiquiri and the Cuba Libre. These two cocktails were among the first to showcase Bacardi’s excellent use as a mixer, and they are still exceedingly popular to this day.

    In 1959, the Batista regime crumbled under the socialist revolution of Fidel Castro and Che Guevara. Despite losing their assets in Cuban Revolution, Bacardi was recorded to touch heights. In 1964, Bacardi sold 1 million cases of liquor and almost 2 million in 1968. By 1980 it had replaced Smirnoff as the number one liquor brand in the US with annual sales approaching 8 million cases. In 1993, it was wildly successful with Bacardi Breezer too.

    Sales Volume of Bacardi over the years
    Sales Volume of Bacardi over the years

    Currently, Bacardi is the fast growing market for tequila by acquiring Patron Spirits International AG in a deal valuing the company at $5.1 billion.

    Adding Patron to the Bacardi portfolio creates a enormous opportunity for the brand outside of the United States as Bacardi’s international distribution network will help grow Patron around the world, increasing scale in the global world,” by CEO Mahesh Madhavan.

    In 2019, revenue generated by the Bacardi rum brand in the United States amounted to some 180 million USD.


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    Some of the Bacardi Acquisitions:

    • In 1993, Bacardi merged with Martini & Rossi creating the Bacardi-Martini group.
    • Dewar’s scotch, Royal Brackla and Bombay Sapphire gin from Diageo for $2 billion.
    • Cazadores tequila brand in 2002 and in 2004 purchased Grey Goose, a French-made vodka for $2 billion.
    • In 2006, New Zealand vodka brand 42 Below was purchased.
    • Bacardi also merged with Bourbon: Angel’s Envy.

  • A Decade Of UIDAI (2009 – 2019): Challenges And Impact

    The Unique Identification Authority of India (UIDAI) is a statutory authority establish under the provisions of the Aadhaar Act 2016 from 12th July 2016 by the Government of India, under the ministry of Electronic and Information Technology. Prior to its establishment as a statuary authority, UIDAI was functioning as an attached office of the then Planning commission and was established  a decade ago on 28th January 2009.

    The logo of Aadhaar
    The logo of Aadhaar

    UIDAI was created with the objective of issuing a Unique Identification Number (UID), named as Aadhaar to the citizens of India. The UID had to be robust enough so it would eliminate duplicate and fake identities and also verify and authenticate in an easy, cost effective manner. The authority has so far managed to issue more than 124 crore Aadhaar numbers to the residents of India.

    After the Aadhaar Act 2016, UIDAI is responsible for operation and management of all stages of Aadhaar life cycle, developing the policy, procedure. And also to systematically issue Aadhaar numbers to individuals and perform authentication and the security of identity information and authentication records of individuals.


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    The Vision and Mission of UIDAI

    The vision of UIDAI is to empower resident of India with a unique identity and digital platform to authenticate anytime and anywhere.

    The mission of UIDAI are

    • To provide for good governance, efficient, transparent and targeted delivery of subsidies, benefits and services, the expenditure for which is incurred from the Consolidated Fund of India, to residents of India through assigning of unique identity numbers.
    • To develop policy, procedure and system for issuing Aadhaar number to residents of India, who request for same by submitting their demographic information and biometric information by undergoing the process of enrolment.
    • To develop policy, procedure and systems for Aadhaar holders for updating and authenticating their digital identity.
    • Ensure availability, scalability and resilience of the technology infrastructure.
    • Build a long term sustainable organization to carry forward the vision and values of the UIDAI.
    • To ensure security and confidentiality of identity information and authentication records of individuals.
    • To ensure compliance of Aadhaar Act by all individual and agencies in letter and spirit.
    • To make regulations & rules consistent with the Aadhaar Act, for carrying out the provisions of the Aadhaar Act.
    An example of the details that Aadhar card contains
    An example of the details that Aadhar card contains

    Some of the main functions of UIDAI are according to the Aadhar Act of 2016 are:

    • Specifying the regulations, demographic and biometric information required for enrolment and the process of verification.
    • Appointing of one or more entities to operate the Central Identities Data Repository
    • Generating and assigning Aadhaar numbers to individuals and authenticating Aadhar number.
    • Maintaining and updating the information of individuals in the CIDR in such manner as may be specified by the regulations
    • Omitting and deactivating of an Aadhaar number and information as specified by regulations.
    • Specifying the manner of use of Aadhaar numbers for the purpose of providing or availing benefits, services and other purposes for which Aadhar numbers may be used.
    • Calling for records and information conducting inspections, inquiries and audit operations for the purposes of Aadhaar Act of CIDR.
    • Data management, security protocols and other technology safeguards under Aadhaar Act.
    • Levying and collection of the fees or authorizing the registrar, enrolling agencies or other service providers to collect such fees for the services provided by them.
    • Setting up of facilitation centers and grievance mechanism for redressal of grievances of individuals, Registrars, enrolling agencies and other service providers.

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    The challenges of UIDAI are

    Biometric Challenges – No single biometric modality is sufficient for uniqueness guarantee. As it needs facial photo, eight to ten fingerprints and possibly iris. The problems with that is that significant percentage of the population will not have a desired biometric pattern: children below 8 years old. Enrollment “kit” that contains everything for a mobile unit. Simple training of enrollee such as video when they are waiting in line for enrollment.

    Rural Biometric Challenges – Fingerprint is socially acceptable, but it requires physical contact. Manual labor, dirty hands, assistance needed to capture prints result in large number of errors or missing prints. When it comes to iris scan it is better technology because it is touch less, but needs camera redesign for rural environment. Need improved user friendly capture to enroll in the open. Its needs in situation monitoring for enrollment and continuous monitoring.

    Biometric De – Duplication – Assuming 10 fingerprints for each and every person. A duplication search requires every fingerprint to be compared against entire database. Assuming a peak load of 1 million enrollments/day at database size of 800 million.

    Architecture Challenges – The architecture challenges includes distributed computing, cloud computing and virtualization, in memory databases and optimizing for computation and network.

    Network Infrastructure – Since rural internet connectivity is very poor the government must work on getting a better mobile network for the rural areas. Enrollment client must work in offline mode and batch upload when connected.  It should ride on credit card POS networks.

    Security and Fraud Detection – It make it secure for client, the server must be able to detect and prevent intruders. It should detect fraud on audit trails. Make automatic alerts like credit card alerts based on suspicious patterns.

    Managing multiple risks – It manages multiple risks such as Adoption, Enrolment, Political, technology, scale, sustainability, privacy and security.


    Garib Kalyan Rozgar Abhiyan | New Govt. Scheme to Provide Jobs
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    The impact of UIDAI and Aadhaar

    Over 90% of Indian adults are now enrolled in the Aadhaar program making the total about 1.2 million people. It has become one of the pillars which people debate on the role of government in our lives. The value of privacy and how we should safeguard it, how public policy should be shaped and implemented and whether technology is being truly harnessed in the best interests of the citizens.

    The impact of Aadhaar from the past 10 years

    Identity is important

    Aadhaar enrolment has been de- linked from a person’s nationality and is instead available to all residents. In order to be eligible for enrolment an applicant does not have to prove their Indian citizenship, they must only provide proof of residence for at least 182 days. The Aadhaar has identity first approach and the number itself does not establish nationality or confer any rights or benefits and only establishes who the person is.

    Focus on Inclusion

    A central debate in India over Aadhaar has been on its claims towards inclusion. It points out vulnerable section of the population as there are many people that have been excluded from individual legal identity, now have an access to a nationally and widely recognized form of identification e.g. the poor migrants, tribal population in remote areas, transgender individuals and the homeless.

    Make privacy a priority

    The Aadhaar was implemented without a framework of data protection and privacy legislation in place, and it is missing in India even today. As a result, while the central repositories of UIDAI have not been breached, the demographic information collected for issuing Aadhaar cards, and the Aadhaar number itself, have been subject to multiple disclosures by government bodies as well as through fraudulent means.

    There was a lack of clarity on the status of information and the rules on how it was to collected, handled and disclosed. Limited data collection for specific purposes and controls on the retention of data, must be incorporated into the program, in the design of the technical system and also in the rules for every partner and agency related in handling identity related data.


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    Technology choices and their costs

    The Aadhaar program costs US $1.16 per enrolment which is the lowest of any identification program in the world. In other parts of the world the costs are as high as US $6 for enrolment and up to US $5 per identity card, which developing countries cannot afford. This makes the system dependent on connectivity for authentication and enrolment which is difficult to adopt for countries with lower mobile and internet usage.

    Which is why UIDAI introduced offline verification in 2018 through a digitally signed copy of demographic information on a QR code on the Aadhaar card. It enabled local authentication without connecting to the centralized database and also addressed the issue of fraudulent Aadhaar cards.

    Financial Inclusion

    When trying to assess the impact of the Aadhaar system, 2 instances are very significant the PDS, where the benefits are disputable and the financial services where its role is to accelerate KYC process in opening bank accounts. The Reserve Bank of India in 2011 recommended the use of the Aadhaar based e-KYC process for opening small bank accounts.

    This received a boost in 2014 with the launch of the Jan Dhan Yojana, through which over 300 million accounts were opened using eKYC. An uptick in account usage was observed once cash benefits were directly transferred to these accounts, suggesting that the lack of an initial balance might be a deterrent