Tag: 🔍Insights

  • How Much do the Presidents of Every Country Make

    The President of a country is considered as the first citizen of that country. However, in some countries there would be a leader above the President. Some major countries are under the rule of a Prime Minister and would not have a President.

    In addition to the salary, The President of India gets a lot of other benefits such as residence and other compensations. He also has special securities, a personal plane (Boeing 777-330 ERs aircraft) with Indian Air Force pilots, special cars for his travel, etc.

    Here are the Salaries of Presidents of different countries.

    India
    U.S.A
    Afghanistan
    Albania
    Algeria
    Argentina
    Austria
    Bangladesh
    Brazil
    Central Africa Republic
    Chile
    China
    Columbia
    Costa Rica
    Croatia
    Cuba
    Czech Republic
    Egypt
    Finland
    France
    Georgia
    Germany
    Greece
    Hungary
    Iceland
    Indonesia
    Iran
    Iraq
    Ireland
    Israel
    Italy
    Maldives
    Mauritius
    Mexico
    Nepal
    Pakistan
    Palestine
    Peru
    Philippines
    Poland
    Portugal
    Russia
    Singapore
    South Africa
    Sri Lanka
    Switzerland
    Syria
    Turkey
    United Arab Emirates
    FAQ

    India

    The President of India receives the highest remuneration compared to any other Indian government officials. The President’s Salary per month is INR 5 Lakhs.

    U.S.A

    The President of the United States of America receives a remuneration of $400,000 (about INR 2 crores) per annum.

    Afghanistan

    The president of Afghanistan receives a remuneration of $13,400 (about INR 10 Lakh) per annum.

    Albania

    The president of Albania receives a remuneration of $ 19,665 (about INR 15 lakhs) per annum.

    Algeria

    The president of Algeria receives a remuneration of $ 168,000 (about INR 1.3 Crores) per annum.

    Argentina

    The president of Argentina receives a remuneration of $ 65,320 (about INR 48 lakhs) per annum.

    Austria

    The president of Austria receives a remuneration of $ 410,000 (about INR3 crores) per annum.

    Bangladesh

    The president of Bangladesh receives a remuneration of $ 17,100 (about INR 13 lakhs) per annum.

    Brazil

    The president of Brazil receives a remuneration of $ 102,524 (about INR 75 lakhs) per annum.

    Central Africa Republic

    The president of Central Africa Republic receives a remuneration of $ 42,524 (about INR 31 lakhs) per annum.

    Chile

    The president of Chile receives a remuneration of $ 196,000 (about INR 1.4 crores) per annum.

    China

    The president of China receives a remuneration of $ 22,000 (about INR 16 lakhs) per annum.

    Columbia

    The president of Colombia receives a remuneration of $ 134,676 (about INR 99 lakhs) per annum.


    Garib Kalyan Rozgar Abhiyan | New Govt. Scheme to Provide Jobs
    With the Economy of India badly affected due to the COVID-19 pandemic add lossof jobs for lakhs of migrant workers during the lockdown, a scheme by the nameof ‘Garib Kalyan Rozgar Abhiyan’ or ‘Rural Job Scheme’ was launched by theHonourable Prime Minister of India, Narendra Modi in the district o…


    Costa Rica

    The president of Costa Rica receives a remuneration of $ 113,520 (about INR 83 lakhs) per annum.

    Croatia

    The president of Croatia receives a remuneration of $ 44,375 (about INR 33 lakhs) per annum.

    Cuba

    The president of Cuba receives a remuneration of $ 360 (about INR 26,000) per annum.

    Czech Republic

    The president of Czech Republic receives a remuneration of $ 149,516 (about INR 1 crore) per annum.

    Egypt

    The president of Egypt receives a remuneration of $ 70,400 (about INR 51.5 lakhs) per annum.

    Finland

    The president of Finland receives a remuneration of $ 141,367 (about INR 1 crore) per annum.

    France

    The president of France receives a remuneration of $ 194,300 (about INR 1.4 crores) per annum.


    How to Register Your Business in India [All Steps Explained]
    The 21st century is the century of startups and new rising companies. If you toowant to start something of your own, something different and promising but don’tknow how to put it up in front of the world in a legal way or you are toointimidated by the modus operandi here’s something for you that …


    Georgia

    The president of Georgia receives a remuneration of $ 90,890 (about INR 66 lakhs) per annum.

    Germany

    The president of Germany receives a remuneration of $ 268,448 (about INR 1.9 crores) per annum.

    Greece

    The president of Greece receives a remuneration of $ 154,739 (about INR 1.3 crores) per annum.

    Hungary

    The president of Hungary receives a remuneration of $ 70,964 (about INR 52 lakhs) per annum.

    Iceland

    The president of Iceland receives a remuneration of $ 317,000 (about INR 2.3 crores) per annum.


    PUBG cuts ties with Tencent to avoid India’s ban on Chinese apps
    PUBG Corporation said in a statement on Tuesday that Tencent Games in India willno longer be authorized to publish the mobile version of its PUBG franchise. TheSouth Korean gaming company said it will take on all publishing responsibilitiesitself within the country, where PUBG was the biggest gro…


    Indonesia

    The president of Indonesia receives a remuneration of $ 51,600 (about INR 37.7 lakhs) per annum.

    Iran

    The president of Iran receives a remuneration of $ 20,400 (about INR 14 lakhs) per annum.

    Iraq

    The president of Iraq receives a remuneration of $ 809,673 (about INR 5.9 crores) per annum.

    Ireland

    The president of Ireland receives a remuneration of $ 401,000 (about INR 2.9 crores) per annum.

    Israel

    The president of Israel receives a remuneration of $ 173,000 (about INR 1.2crores) per annum.

    Italy

    The president of Italy receives a remuneration of $ 275,147 (about INR 2.01 crores) per annum.


    Top 10 Startup Friendly Countries for Budding Entrepreneurs
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    Maldives

    The president of Maldives receives a remuneration of $ 77,768 (about INR 56 lakhs) per annum.

    Mauritius

    The president of Mauritius receives a remuneration of $ 300,000 (about INR 2.1 crores) per annum.

    Mexico

    The president of Mexico receives a remuneration of $ 67,903 (about INR 49 lakhs) per annum.

    Nepal

    The president of Nepal receives a remuneration of $ 17,584 (about INR 12 lakhs) per annum.

    Pakistan

    The president of Pakistan receives a remuneration of $ 65,794 (about INR 48 lakhs) per annum.

    Palestine

    The president of Palestine receives a remuneration of $ 120,000 (about INR 87 lakhs) per annum.

    Peru

    The president of Peru receives a remuneration of $ 56,530 (about INR 41 lakhs) per annum.

    Philippines

    The president of Philippines receives a remuneration of $ 95,554 (about INR 69 lakhs) per annum.

    Poland

    The president of Poland receives a remuneration of $ 70,026 (about INR 51 lakhs) per annum.

    Portugal

    The president of Portugal receives a remuneration of $ 96,469 (about INR 70 lakhs) per annum.

    Russia

    The president of Russia receives a remuneration of $ 136,000 (about INR 99 lakhs) per annum.

    Singapore

    The president of Singapore receives a remuneration of $ 1,442,000 (about INR 10.5 crores) per annum.

    South Africa

    The president of South Africa receives a remuneration of $ 223,500 (about INR 1.6 lakhs) per annum.

    Sri Lanka

    The president of Sri Lanka receives a remuneration of $ 7,380 (about INR 5.4 lakhs) per annum.

    Switzerland

    The president of Switzerland receives a remuneration of $ 507,000 (about INR 3.7 crores) per annum.

    Syria

    The president of Syria receives a remuneration of $ 576,000 (about INR 4.2 crores) per annum.

    Turkey

    The president of Turkey receives a remuneration of $ 197,400 (about INR 1.4 crores) per annum.

    United Arab Emirates

    The president of United Arab Emirates receives a remuneration of $ 4,608, 273,000 (about INR 29,000 crores) per annum.

    FAQ

    Who decides salary of President of India?

    The salary of President of India are fixed by the Parliament of India.

    What is the salary of PM Narendra Modi?

    The salary of PM Narendra Modi is ₹280,000 (US$3,900) per month.

    What is the monthly salary of MLA in India?

    The Average Monthly Salary of MLA in India is approximately 1 lakh.

    Conclusion

    The President of the United Arab Emirates receives the highest remuneration. The presidents of some countries receive a lot of other benefits other than Salaries. The president of The United States of America even receives a pension after the presidential term. The president also receives a budget of $100,000 for travelling and $19,000 for entertainment.

  • WhatsApp Or Telegram: Which is Better and Why?

    Instant messaging is a common thing in the current communication landscape. Also, real-time messaging is one of the simplest ways to connect with our friends or coworkers. WhatsApp and Telegram are considered as the major apps in instant messaging apps. They both are constantly working on updates to improve the user experience.

    Currently, there are so many messaging apps and services are available. But this field becomes a bit narrow if privacy and security are your main concerns. Using SMS and email as a means of communication is not a very secure option. Both are easily disrupted. And it is passing through mediators, so there is a scope for intrusion into privacy.

    WhatsApp and Telegram are major rivals in instant messaging apps industry. Both apps have strengths and weaknesses, but there is one common thing. That is encryption. That means that the messages you send are being scrambled so that they cannot be read even if someone intercepts them. Let us discuss more about these two messaging tools.

    WhatsApp Messenger
    Telegram Messenger
    FAQ’s
    Conclusion

    WhatsApp Messenger

    WhatsApp Messenger is a freeware application for messaging and Voice over IP service.  WhatsApp is founded by Brian Acton and Jan Koum in 2009. Currently, it is owned by Facebook, Inc. It enables users to make voice and video calls, send voice messages and text messages, share documents, images, user locations, and other media. We can access the application from mobile devices and desktop computers.

    Number of WhatsApp users from 2014 to 2020

    The application allows you to communicate with anyone in your contact list, who uses WhatsApp. The users need to provide a standard cellular mobile number for registering and using the service. WhatsApp launched a business app named WhatsApp Business in January 2018. It enables companies to communicate with consumers who utilize the standard WhatsApp client.

    Advantages

    • The interface is very fast, simple, and easy to use. The application can be easily used by people of all ages without any external help.
    • By 2015, it had become the most popular messaging app in the world. WhatsApp has  2 billion users worldwide as of 2020.
    • The application is not only for sending text messages. Users are also able to make video and audio calls through WhatsApp.

    Brian Acton: Co-founder of WhatsApp | Brian Acton Story
    Spare yourself a minute or two and make a note of the mobile applications youconsistently use. There’s a high chance of WhatsApp being one of them. Want totext someone? WhatsApp. Want to do a video call? WhatsApp. Eager to share thelatest joke? WhatsApp. The one stop solution for messaging, voice…

    • It enables us to listen to an audio message without earphones in public areas. If you bring the phone close to your ear when the audio message is being played, the audio volume will decrease and you can listen to it as on a call.
    • All your conversations on WhatsApp are end-to-end encrypted.  So, your messages are safe and cannot be read or accessed by anyone except you and the person with whom you communicate.  Even WhatsApp can’t see your chats.
    • WhatsApp is free of cost. We are able to use WhatsApp without spending a single penny.
    • We can keep important messages by starring them.  It enables us to find those messages under a specific category. Also, it becomes more easily discoverable.
    • WhatsApp supports stories.  So we are able to share what’s happening in the last 24 hours with contacts on WhatsApp.
    • iOS users can use WhatsApp hands-free with the help of Siri.  Siri can read and send messages. Also, it can make calls.
    • It has a delivery status feature.  Users can confirm that their message has been sent to the desired contact and ensure whether they have read it or not.

    The Insider’s Guide to WhatsApp Business | How WhatsApp Business Works
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    Disadvantages

    • We are not able to send documents larger than 100 MB and video files that are more than 16 MB through WhatsApp.
    • The stickers are available on WhatsApp. But, WhatsApp doesn’t have animated stickers that are available on Facebook messenger.
    • If you don’t have a cell phone number of a person, you are not able to connect with that person through WhatsApp. We can’t find people by searching their username.

    BroEat! – India’s first WhatsApp based home-delivery Platform
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    • There is no logout option to sign out from our account in WhatsApp. That isn’t good for our privacy.
    • If we don’t opt out of the settings, WhatsApp will share our messaging meta data with Facebook. Profiles will be easily linked if you use the same phone number for Facebook and WhatsApp.
    • It is not easy to migrate our chat history from Android to iOS.  In some times, this may require a third-party application.
    • There is no cloud sync in WhatsApp. The messages will not be stored on WhatsApp server, because of security and privacy reasons.
    • The number of members who can join in a single group is limited to 256 people.

    Facebook-Jio deal to Turn WhatsApp into Super App like WeChat in China
    On April 21, US social media giant Facebook [/tag/facebook/] announced a $5.7billion(Rs 43,574 crore) investment in Jio which is India’s youngest but biggestmobile operator. The race to become India’s top superapp has kicked into highgear. Facebook and Jio plan to transform India’s most popular a…

    Telegram Messenger

    Telegram is a software for instant messaging, voice over IP, and video telephony service. Telegram client apps are available for GNU/Linux, Windows, Android, iOS, and macOS. It is developed by Telegram FZ LLC in 2013. The application allows users to send messages and exchange videos, audios, photos, stickers, and different types of files. The client-side code of Telegram is a free software. But, the server-side code is a closed-source. Also, it offers APIs to independent developers. Telegram had reached 400 million active users on April 2020.

    Number of Telegram users from 2014 to 2020

    Advantages

    • It allows us to share large files of size up to 2 GB. It includes images, videos, documents, gifs, executable files and geo location.
    • The app has self-destructing timers for chats. It has the ability to permanently delete messages of theirs and yours, from the device.
    • The user interface of Telegram is customizable with so many clean looking options
    • We are able to create groups of up to 200,000 people.
    • The users are able to set an extra password for our account. We can reset it through our email. Also, there is no need to use an email if you aren’t interested.


    Facebook launches Messenger Rooms to Compete Zoom
    During lockdown imposed due to COVID-19 [/tag/covid-19/], video calling softwareis hugely popular at the moment especially Zoom has seen the boom in its usage.Now the world’s largest social network Facebook has released a new videoconferencing tool Messenger Rooms that resembles Zoom. Due to loc…

    • We can save our time with link previews and inline bots. The users are able to look things up without leaving the chat that they are in, with the help of inline bots such as @pic/bing, @gif, @vid/YouTube, etc.
    • There is a built-in setting to scale the UI of the app up to 200% in the desktop app. It enables users with 4k screens to utilize the app without scaling problems.
    • Limitless number of files can be stored permanently in the cloud, when using telegram.
    • Telegram has an open source MTProto encryption protocol.  It gives end-to-end encryption for secret chats.
    • You are able to write messages to yourself. You can add links, and write notes.
    • The users are able to pin messages to the top of groups. All members can see that when opening the group.
    • We can find peoples by searching their username.
    • Telegram allows the users to edit or delete messages at any time.
    • The users are able to upload a video to their profile and select a frame for the profile picture in chats.


    Disadvantages

    • 100% of privacy cannot be assessed, because the backend software is not open-source.
    • We require a phone number to create an account. We are not able to activate and use the telegram by using mail.

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    • We need to use secret chat function to get end-to-end encryption. Secret chat only works on mobile applications, which means there is no way to encrypt messages end to end when using web browser client or desktop client.
    • It is difficult to share code snippets through telegram, because the source code syntax highlighting is not available in it.
    • Spherical 360° photos don’t work in telegram. Because, it doesn’t support that format.
    • Telegram doesn’t have group video call feature.

    Top 10 Most Downloaded Apps 2020
    Covid-19 has been a great deal for all of us since March 2020. Now all that weare left with is our mobile phones and our idleness. The trend of downloadingapps in 2020 has been a little different than before, especially after thelockdown worldwide and many people are connecting online through var…

    In short, WhatsApp has more user base, group video calls, and ubiquitous end-to-end encryption. But it lags behind with features like cloud storage, limited file sharing. On other hand, telegram has various bots, platform compatibility, file sharing and privacy. But, it is far behind in group video call support and their user base is small. So you need to pick depending on your choices.

    FAQ’s

    Who owns Telegram?

    Telegram is owned by the same two people who founded the company in Russia back in 2013, Pavel Durov and his brother Nikolai. Pavel is also the company’s CEO.

    Why do people use Telegram?

    The reason for this is Telegram’s enhanced use of the cloud. Essentially, it stores all of your messages and photos on a secure server. This means you can access them from any connected device, making Telegram much more multi-platform friendly than other chat apps like WhatsApp. Another security feature is usernames.

    Why use telegram over WhatsApp?

    Even though WhatsApp has more than 1.3 billion users worldwide, the features offered by Telegram like secret chat, self-destructing messages, encrypted backup ensure more secured chats. Apart from security features, Telegram is also ahead of WhatsApp in terms of other features like Dark Mode and larger group capacity.

    Is it safe to use WhatsApp?

    Although end-to-end encryption makes WhatsApp more secure than other communication apps, no app is 100 percent safe to use. Like any app or digital device, WhatsApp is often targeted by bad actors.

    What’s the point of using WhatsApp?

    WhatsApp is a free, multiplatform messaging app that lets you make video and voice calls, send text messages, and more — all with just a Wi-Fi connection. With over 2 billion active users, WhatsApp is especially popular among friends and family who live in different countries and want to stay in touch.

    Who uses WhatsApp the most?

    There are over 340 million WhatsApp users in India alone, making it the leading country in terms of WhatsApp audience size. Second-ranked Brazil had 99 million WhatsApp messenger users. Mobile messenger is the most popular messaging service worldwide.

    Can strangers contact you on WhatsApp?

    Whatsapp is integrated with the address book in your phone. So, If a stranger wants to add you to his Whatsapp account, you must first share your cellphone number with that stranger, then he may add it to his address book and in a couple of minutes, your name will be visible in his Whatsapp messenger.

    How do WhatsApp earn?

    WhatsApp doesn’t earn revenue through advertisements. The founders hated advertisements and created this ad-free platform focusing just on great user experience and interface. They wanted to create an instant messaging platform for the users and not for the big companies to place ads.

    How much money does Telegram make?

    The venture founded by the Russian duo of brothers Pavel Durov and Nikolai Durov is valued in the range of $3-5 Billion and according to the founders will never be up for sale. These facts are astonishing since Telegram spent even 0 cents on promotion and the user base is growing organically based on the product.

    How does Telegram make a profit?

    Telegram does not generate revenue as it stands, with a purported commitment to keeping the company free of the influence of money. As of September 2019, funding is 100% privately generated by Pavel Durov.

    Conclusion

    Nowadays, most people who use smartphones are addicted to Messenger Apps. If it is a personal message or professional message, we need a platform to send texts, documents, photos and videos. All messaging platforms provide various services. But the question to be asked is. Are these platforms secure and authentic? Is WhatsApp secure? Is Telegram secure? To find that, we should do research and understand the messaging platforms accordingly. Based on the findings from research you should decide for yourself.

  • Microsoft Vs. Apple: Analysis About Their Business Model

    Microsoft Corporation and Apple, Inc. are leading companies in consumer access and technology. They are competing each other in so many sub-industries, such as operating systems, mobile devices, hardware, advertising, software, Web browsing, applications, etc. Microsoft and Apple have a different business model.

    They are the two largest companies in the world.  The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc. They have a diversified business model. They changed their business model by starting to release their own devices.

    These 2 companies made a revolution in the technology industry. Both companies have chosen a different way for the adoption of enterprise. These tech giants succeeded in the enterprise, using different strategies. Both companies have a different approach from the philosophical and organizational perspective The analysis about the business models of these 2 companies are given below.

    Business model of Apple

    Apple, Inc. was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak on 1976. It is one of the most successful companies in the world. The company offers software services and technology products. The headquarters of the company is situated in California, USA. Currently, Tim Cook is the CEO of the company.

    Steve Jobs

    Apple 1 computer is the first product of the company. After that, Apple provided so many services and products. iPhone is one of the most successful products from Apple. iPhone had a sale was  $142 Billion in 2019. It represents the 54% of Apple’s total revenue. Its total revenue was $260.174 Billion in 2019.

    Strengths

    Apple is one of the most valuable brands. It has a brand value of $140 billion in 2020. Apple is a reliable company in the industry of smart technology devices and advanced computers. The loyal customers, who number in millions is one of their major strengths. And also, they have top technology.


    Evolution of Apple and Its Business Model
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    Apple introduced some innovative products such as iPads and iPhones. They are still determined to manufacture the best technology devices. Apple Company provides a specific business page to its customers. According to customer’s needs, It gives technology solutions of top quality.

    Apple gives more dedication into designing of their products. According to customer needs, they are doing more researches. Apple introduced an iPhone recycling robot named “Liam”. It is used to disassemble of iPhones. The reusable parts are safely stored. Those parts are used for new manufacturing.


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    The company is expanding their services portfolio. The 16% of their total annual revenue (2019) comes from its services. It is the second largest contributor to its total revenue. iPhone (54% in 2019) is the biggest source of company’s total revenue. In 2019, Apple Company introduced so many new services. It includes Apple Arcade, Apple TV+, Apple Card, and Apple news+.

    Annual revenue of Apple from 2016 to 2019

    Weaknesses

    The products from Apple considered as a luxury item due to the high prices. Apple’s products are not affordable for low Income consumers. Most of their customers are middle or high class individuals. Apple has only limited advertising resources. Company’s marketing mainly depends on their flagship and iconic retail stores.

    Apple released their mapping service named “Apple Maps” in September 2012. It was a failure. They are swiftly entering into new services (game streaming, video content streaming, and credit card) and competing with the major players such as Disney, Netflix, City, Paypal, Chase etc. The products of Apple do not support other technologies or softwares. So Apple’s products are incompatible with other devices.


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    Customers have to buy Apple accessories or apps to continue the using of products from Apple. They received payments to make search engine of Google company as the default search engine for their Safari web browser. Because of this, the company is under investigation. They have been accused of using tracking apps in phones to find the location of users. But in their latest version of phones provides the right for users to decline the tracking.

    Business model of Microsoft

    The Microsoft is an American multinational technology company. It was founded by Bill Gates and Paul Allen on 1975. The company offers office software suites, devices, apps, cloud computing, operating systems, hardware and software products. They are one of the leading companies in software market. The headquarters of the company is situated in Washington, USA. Currently, Satya Nadella is the CEO of the company. They are forefront of the technology industry for more than 40 years.

    Bill Gates

    Strengths

    Microsoft is considered as the market leader in the industry of software technology, especially in cloud computing. They are the developers of Windows operating system. Azure is a public cloud made by Microsoft. Company’s total revenue was $126 billion in 2019. Microsoft is one of the top 5 cloud service providers in the world.

    The Microsoft has a brand value of $117 billion in 2020. The company operates their business in more than 190 countries. They launched a promoted version of Windows 10. It got more than 700 million installs. Microsoft added new stock keeping units to its portfolio. It includes Microsoft 365. The company has larger loyal customer base. It is one of their main strength.


    Evolution of Microsoft and its Business Model
    History of MicrosoftRevenue Streams of MicrosoftConclusion It all started with two computer geeks who were fascinated by the world ofcomputers. Microsoft [https://startuptalky.com/tag/microsoft/] Corporation is anAmerican multinational technology [https://startuptalky.com/tag/technology/…


    They have an efficient adverting platform. The company influenced consumers through their effective and stronger marketing strategies. Their advertisement with the title “The future starts now” has touched so many peoples. Microsoft has a 4th rank in world’s most valuable brand list prepared by Interbrand. The company offers user friendly and quality products such as Office software products and Windows OS.

    They are implementing a freemium business model. Microsoft realized that paid software is a more difficult sell in an age of low-cost alternatives. Tablets and phones are replacing PCs. A newer Microsoft business model has been made by CEO Satya Nadella, who emphasizes product integration, a “freemium” software package, and a concentration on its cloud computing business.

    Annual revenue of Microsoft from 2016 to 2019

    Weaknesses

    The cyber-crime cases are increasing. It made Microsoft in a weakened state. Cyber-security of the Windows OS have faced attacks from hackers for several times. Their hardware product sales are failing to grow. It includes phones and surface pro computers. Also, PC shipments of the company have frequent falls, because of currency fluctuations and rising to vendors’ rising prices.


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    They are lagging in advanced technology and innovation. At this time, Google, Apple and Amazon are rapidly growing.  Safari, Google, and Firefox are the leaders in the internet browser market. But Microsoft is lagging in the Internet browser sector. The acquisitions of the company such as LinkExchange, WebTV, Danger, and Massive were failures. Those unprofitable investments are the major weakness of the Microsoft.

    In terms of enterprise value to free cash flow and price to earnings ratio, the market value of Apple is currently higher than Microsoft. Apple has a market capitalization of $1.904 trillion in August 2020. But Microsoft has only $1.607 trillion in this time.


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    The analysts said that there will be a 15% compound annual earnings growth for Microsoft and 11.5% compound annual earnings growth for Apple in the next 5 years. The both companies have crossed the market capitalization value of $1.5 trillion. Now their next target is to reach the market capitalization value of $2 trillion.

  • How Policybazaar Witnessed Huge Growth with these Marketing Strategies

    We all definitely plan to buy insurance at some point in life. Be it life insurance, health insurance, or car insurance, in today’s world, it is very important to have insurance. Insurance acts as a safety net for us who financially protects us and our families. In India, people are very cautious when it comes to life and don’t take a risk when their families are involved. Hence the policy market of India is huge and people are very perceptive towards it.

    There is one such company in India named PolicyBazaar that gives a lot of information about different insurances. Since its inception, PolicyBazaar has served millions of customers and it was all possible because of the marketing that the company focused on. Know more about the marketing strategies of PolicyBazaar in this article.

    About Policybazaar
    Marketing Strategies used by Policybazaar
    FAQ

    About Policybazaar

    The giant insurance aggregator PolicyBazaar is a platform where people can get tools to see which insurance policies and products seem the best fit for them. Found in 2008, the company has marked a staggering growth when it comes to the traffic generated and the number of people using the platform to buy insurance tools and products.

    It has become a one-stop destination website for all the insurance-related queries and problems for Indian Consumers. PolicyBazaar also claims to be 100% reliable and secure when it comes to its business and the services that they provide.

    Marketing Strategies used by Policybazaar

    Huge Level of Television Advertisements:

    The company strongly believes in spending on TV advertisements as they see huge potential in the growth of insurance in India. PolicyBazaar has a mission to educate the masses in our country with the knowledge of insurance; the need for it and its benefits and that is where they believe that televisions can do justice. Mostly the targeted channel genre for advertisements is new channels and film channels as the target audience spends most of their time watching these channels.

    Partnering at IPL:

    In India, cricket and IPL sensation are beyond par. Advertising and partnering with something this huge is itself a great marketing strategy. PolicyBazaar always had confidence in IPL and felt that it could help them in increasing their reach and it actually did.

    In 2020 the online insurance aggregator partnered with IPL and featured Akshay Kumar as their brand ambassador. The company believes that IPL and television have helped build the credibility around the brand which has, in turn, helped them to convert leads into actual buyers.

    Ipl Ad Campaign of Policybazaar
    IPL Ad Campaign of Policybazaar

    Post Covid-19 Pandemic:

    PolicyBazaar was a little fortunate when it came to the Covid-19 pandemic since their business got expanded. After the health crisis have aroused to the peak, people become very cautious about their lives. Hence PolicyBazaar was able to get huge business as many people realized the importance of life insurance and health insurance.

    With just a few days of the lockdowns imposed by the government, people started buying plans from PolicyBazaar and that is when they saw a surge in their business. Looking at these situations, PolicyBazaar started to advertise and market their brand in a way where they talked about the importance of getting yourself insured in such challenging times.

    Innovation:

    Policybazaar has been growing exponentially. They handle millions of customer queries every month over phone calls. To reduce this workload they adopted Amazon Polly which is an efficient text-to-speech solution that helps in voice broadcasting, critical voice alerts, and inbound calls.

    With the help of Amazon Polly, the company was able to shift the lengthy phone calls to pre-defined responses to customer queries. It enabled PolicyBazaar to send focused answers to the customers and enhanced their experience.

    Also, the company developed a chatbot – PBee, with the help of Artificial Intelligence, which helped and supported the customers with their general queries. This helped the company to give instant responses to their customers and increased their operational efficiency. This resulted in greater satisfaction and the ratings increased from 60% to 85% with better output.

    Consumer Engagement:

    When PolicyBazaar was started, it was a lead generation company. Earlier whenever they get people who were interested in the insurance products they used to pass the information to partners. As time passed they realized that they should move towards aggregation and that is where they started picking up business. Their operations solely revolve around how they engage with their customers as the consumers have different needs and choices when it comes to insurance products.

    PolicyBazaar is a marketplace where the customers can compare the different insurance products and evaluate and analyze the worth of each product. And that is how PolicyBazaar markets its business by assisting the consumers in getting information about various insurance products and along with that gives them the freedom to choose wisely.

    FAQ

    Who is the CEO of Policybazaar?

    Yashish Dahiya is the CEO and founder of Policybazaar.

    Is PolicyBazaar and PaisaBazaar same?

    Paisabazaar is a platform  that is focused on loans and non-insurance products.

    What is the Valuation of Policybazaar?

    As of 2020 the valuation of Policybazaar is $1.5bn.

    Conclusion

    In the industry, if at some point you get stuck with something related to insurance policies or have any queries, then PolicyBazaar is the place where you can get all the solutions. The trustworthy company has helped many people to get the best plans and policies that suit them and would benefit them in the future.

  • Things You Should Know About Top 10 Banks In India

    The banking sector is the most leading industry in the Indian economy. India’s banking sector is sufficiently capitalized and well regulated as per the Reserve Bank of India. Over the centuries, banks evolved to become a financial institution where one could deposit and withdraw money from. A bank’s job is to provide customers with financial services that help people manage their lives. As technology advances and competition increases, banks are offering services to stay current and attract customers. Here’s a list of top 10 banks in India 2020. So, let us see the complete insights on the topic- Things You Should Know About Top 10 Banks In India.

    State Bank of India
    HDFC bank
    ICICI Bank
    Punjab National Bank (PNB)
    Axis Bank
    Canara Bank
    Bank of Baroda
    Union Bank of India
    Central Bank of India
    Bank of India ( BOI)

    1. State Bank of India

    Top 10 Banks in India 2020
    Top 10 Banks in India 2020

    The oldest of the Indian Banking sector, SBI is also one of the largest banks in India and now a fortune 500 company. The Corporate Centre is in Mumbai and 14 Local head offices and 57 zonal offices are located at important cities spread throughout the country. It is having more than 26, 340 branches, and over 60,000 ATM facilities. It is headquartered in Mumbai, Maharashtra.

    Its assets are more than 390 billion USD. This bank offers a wide range of services, including corporate banking, consumer banking, investment banking, finance and insurance, credit cards, home loans, car loans, mortgage loans, private banking, savings, securities, private equity, wealth management, and asset management. SBI serves a worldwide audience, with a strong presence both in India and internationally.

    2. HDFC bank

    The Housing Development Finance Corporation ( HDFC) is a well known private bank in India. Established in 1994, it is headquartered in Mumbai. This bank has nearly 4800 branches and more than 1200 ATM’s spread across major parts of the country. HDFC offers personal loans, credit cards, car loans, consumer financial services, and forex cards. Its assets are around 66.7 billion USD.

    3. ICICI Bank

    ICICI Bank is one of the most reputed and top Indian banks in India. Here, it has around 4867 branches and 14367 ATMs across India. It has spread across 17 countries including India. It has a registered office in Vadodara (Gujarat) and has headquarters in Mumbai.

    It has some of the most prominent subsidiaries in the United Kingdom, Canada including branches in the United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman. It provides services regarding withdrawals and deposits, loans, privilege banking, insurance policies, credit cards, and other services. Its total assets are around $13.5 billion US.


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    4. Punjab National Bank (PNB)

    Top Indian Banks
    Top Indian Banks

    Punjab National Bank was established on April 12, 1985, in Lahore under the leadership of Lala Lajpat Rai as a part of the Swadeshi movement. PNB has its headquarters in New Delhi. There are over 10, 681 ATM centers and 7000 branches of this bank, which includes 62% of the branches set up in semi-urban and rural areas.

    It is a state-owned corporation, this bank has a market capitalization of Rs. 37,411.52 crores. It provides all services relating to banking and finance. Its total assets are around Rs. 789,265.79 crore.

    5. Axis Bank

    Axis bank was founded in 1993 in Ahmedabad as a part of the Unit Trust of India (UTI). It is one of the top trusted banks in India and offers consumer banking, corporate banking, credit cards, finance, and insurance, investment banking, private equity, mortgage loans, wealth management, and more.

    The bank has more than 13,000 ATMs and over 3000 branches in India and 9 international offices. Axis Bank has 30.81% of its market shares that are owned by promoters group while the remaining 69.19% shares are owned by mutual funds, Falls, banks, insurance companies, and other forms of individual investors.


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    6. Canara Bank

    Canara Bank is a state owned commercial bank providing  financial services. Established in 1906, it has its headquarters in Bangalore. The bank has about 3200 branches with over 4000 ATM’s. It has a global presence with branches in Hong Kong, Shanghai, London, New York, Manama, Johannesburg, and Dubai. Its total assets are around Rs. 711,782.81 crores.

    7. Bank of Baroda

    Established in 1908, Bank of Baroda has its headquarters in Vadodara in Gujarat and corporate office in Mumbai. Currently, it has 9,500 branches functioning all over the world including 104 overseas branches and more than 13,400 ATM facility centers across India. Its services include debit and credit card facilities, loans, and wealth management.

    On July 19, 1969, the Bank of Baroda was nationalized by the Indian government, after which the bank came under the category of PSU (profit marketing public sector undertaking). Its total assets are around $100 billion US which’s why it’s considered to be in the top 10 government banks in India.

    8. Union Bank of India

    Established on November 11, 1919 in Mumbai, the Union Bank of India was initially started as a limited company. After nationalization in 1969, the bank turned into a commercial bank. It has more than 4500 branches all over India, including four overseas branches- Dubai, Sydney, and Hong Kong.

    It has more than 4500 branches and 7000 ATM facility centers all over India, including four overseas branches – Dubai, Sydney, Antwerp, and Hong Kong. Its total assets are around Rs. 498,580.54 crore.

    9. Central Bank of India

    Central Bank of India is one of the oldest and top banks in India. The Bank has its headquarters in Mumbai. It has spread across 29 states and 6 Union Territories of India. At present, the Bank has 4,886 branches, one extension counter, and ten satellite offices operating at different centers all over the India. This bank has its presence in Hong Kong and Nairobi.

    The Bank of Baroda, Bank of India, and Zambian Government enjoy 20%, 20%, and 40% stake respectively in the Central Bank of India as a result of a joint venture entered between them. Its total assets are around Rs. 331,884.64 crore.

    10. Bank of India (BOI)

    Bank of India was established on September 7, 1906, as a result of a partnership between noted businessmen hailing from Mumbai. Initially, the bank was privately owned and controlled but turned into a public sector bank in 1969 after the nationalization of banks. It has more than 5,500 branches operating in 22 countries abroad. The important overseas of this bank are Singapore, Paris, Tokyo, Hong Kong, New York, New Jersey, and London.

    It is from the list of top 10 Indian banks 2020 and has a market capitalization of about Rs. 28,464.06 crores. It is known to be making a profit of 400 million USD. It is also a founding member of SWIFT that uses and assigns each financial organization a unique code and is a messaging network that financial institutions use to securely transmit information and instructions through a standardized system of codes. Its total assets are around $96 billion US.


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    Frequently Asked Questions

    Which is biggest bank in India?

    SBI is the biggest bank from the list of India’s top 10 banks 2020 in terms of market capitalisation, branches (22,414), ATMs, offices, revenue generation, and employees (264,041).

    Which bank is safe for FD?

    To get the benefit of high rates, both SBI Bank and ICICI bank have a new FD scheme exclusively for senior citizens. The bank fixed deposits are becoming the first choice of depositors to keep their savings safe.

    Which is best RD or FD?

    The attraction for a fixed deposit and a recurring deposit is the fixed returns with the safety of money invested. But when you compare the two, a fixed deposit scores higher than a recurring deposit. Both FD and RD are fixed income products available from banks.

  • The Indian Organic Food Industry: Insights

    The Organic food industry in India commenced to increase in a decade within the past and there was no searching again ever because of the fact then. Rising focus among humans regarding the facet outcomes of synthetic chemical substances in organic meals manufacturing has similarly boosted the future of the organic food industry in India.

    Given the type of innovation coupled with this growing name for, the organic food market in India 2020 is but to witness a full-fledged evolution. But it is simple to accurately remember that the organic food industry in India is proper here to stay. Growth in e-trade has acted as a catalyst for the enterprise to attain out to consumers, and the numbers are best displaying an upward fashion. Here are a few probable motives why the organic food industry in India is anticipated to peer an expanded name for in years to come.

    India’s GDP boom of 6.5% in 2017 became sturdy in spite of annoying situations similar to the implementation of GST. The forecast for GDP boom in FY2019 is expected to be greater than 7%. This will truly enhance the normal performance of various industries like Organic Foods, Pharmaceuticals, and FMCG.

    The global organic food market stood at $110.25 billion in 2016 and is projected to develop at a CAGR of 16.15%, in cost terms, throughout 2017 – 2022, to reach $262.80 five billion with the resource of using 2022.With the Indian Organic Food enterprise developing in double-digit throughout 2013-2017, it might now no longer be incorrect to mention that the enterprise will deliver out nicely in 2019. There are many elements that have contributed to this boom till now.

    The Global Market Share of Organic Food Industry
    The Global Market Share of Organic Food Industry

    The Impact of Covid19 on the Organic Food Industry in India
    The Growth of the Organic Food Industry in India
    Organic Food Industry Statistics India
    Future of Organic Food Industry
    FAQ’s

    The Impact of Covid19 on the Organic Food Industry in India

    The marketplace for Organics worldwide, similarly to in India, has grown steadily. The Indian Organic Industry specialists agree that the resurgence withinside the name for organic meals isn’t always any flash withinside the pan phenomena with the aim to subside as quickly as the virus scare recedes. It is proper here to live even if we develop to be corona-free. In that sense, the purchaser conduct in choice of natural meals seems to have developed to be greater deeply entrenched and ingrained and an element of the purchaser buying for dependency over a long-lasting time horizon.

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    There may also be an opportunity of at least a 20-25 % compounded growth of the organic food industry in India for the 12 months 2020-21. Taking this estimate into consideration, the Indian marketplace can be foreseen at approximately Rs3,000 crore and the International natural marketplace over $100 billion although the worldwide monetary system guidelines proper into a depression.

    With the possibilities of the sector doing away with the Covid pandemic in advance than September this 12 months looking increasingly slimmer, mankind and humanity will want to learn the way to stay with this virus. Under the circumstances, the worries for fitness and the surroundings will stay a priority, and it is going to maintain the name for natural meals in an excessive orbit for the instances to come.

    As in accordance with the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported organic food truly properly worth Rs. 30 billion (over $440 million) in 2017-18, from Rs. 24.77 billion in 2016-17. More recognition and an upward thrust in the name of natural meals have helped in growing sales. Now customers are greater conscious of the dangerous results of chemical compounds and pesticides. People have commenced looking out for organic food for themselves and in particular for his or her kids. Also, due to a growth in disposable earnings and recognition now households are spending a growing wide variety on their child’s health and are equipped to pay a higher/pinnacle class rate in phrases of best of the product.

    The Global Market Share of Organic Packaged Food
    The Global Market Share of Organic Packaged Food

    The Growth of the Organic Food Industry in India

    According to the Agricultural and Processed Food Products Export Development Authority (APEDA), the name for Indian organic industry merchandise is at steady growth internationally as India exported organic food worth $515 million within the economic 12 months 2017-18, from $370 million in 2016-17. This fashion will in addition increase in 2019.

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    India’s organic meals intake has grown in current years due to the fact of its superior demographic dividend, progressed shopping power, and accelerated hobby withinside the perceived fitness and properly-being blessings of positive natural merchandise. In the marketplace 12 months (MY) 2019, the organic food industry in India retail income reached $69 million and is predicted to in addition upward thrust with the resource of using 12 % to $67 million in MY 2020.The organic food industry in India additionally analyzed the aggressive panorama of the marketplace with a number of of the essential thing gamers being Suminter India Organics Private Limited.

    The Indian organic food industry stood at over Rs 1,200 crore ultimate 12 months and this 12 months the marketplace is predicted to move Rs 2,000 crore. With the resource of using a surge of name for withinside the wake of the COVID-19 pandemic, India is still a rising marketplace for growth of the organic food market with sturdy prospects. With anticipated favorable climate patterns, monsoons and a robust cognizance with the resource of using the Indian authorities toward exports to fill the U.S., European Union (EU), and South Asia name for India’s licensed natural cropland will probably grow.

    Organic Food Industry Statistics India

    Demographically, India is domestic to over 100million infants contributing around 11% of the sector population with an excessive beginning fee of 19.3 births in accordance to a 1000 in 12 months. Parents continually want to provide the high-satisfactory to their infants, without compromising on the best and protection elements of the product. We can assume greater manufacturers with natural merchandise to reach withinside the coming years withinside the child care category.

    Online availability of organic food and moving patron desire nearer to organic meals are lots of the foremost elements anticipated to reinforce the name for the organic food industry in India for the length of the forecast period. Expanding advertising and distribution channels coupled with increasingly more fitness-conscious human beings is likewise predicted to light up the intake of organic food in India till 2022. While the organic food market is developing steadily, it is miles nonetheless away from turning into a mass product. Currently, the natural marketplace is likewise no longer patron-pushed and the best oldsters who can afford/inclined to pay the pinnacle class rate are the customers which ends up in a totally small percentage.

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    One of the predominant annoying situations that are available promoting natural culmination & veggies is the mismanagement of the delivery chain. It turns tough to satisfy the name as in step with requirement. There are diverse expenses associated with the procurement of natural FMV from a natural farm of different states in phrases of logistics, damages, and inventory which now no longer get a pinnacle rate charge.

    High charge markups for the organic food industry than traditional merchandise additionally are one in every of the predominant elements affecting the sale of organic merchandise. While the excessive charge is due to the price associated with the product like shopping in bulk, the logistic price concerned withinside the procurement of natural merchandise from licensed natural farms and the distribution withinside the metropolis will increase the price of the product.

    Other elements like perishable gadgets and their low shelf existence additionally pose a problem. In the case of natural culmination and veggies and comparable perishable gadgets having low shelf existence makes it tough to deliver the product withinside the time body in their shelf existence and which finally ends up in damages, returns, and last inventory. Also, the non-availability of wholesale Mandis like Azadpur marketplace inside metropolis limits reasons buyers/buyers you obtain it from the farm only.

    Future of Organic Food Industry

    India’s GDP growth of 6.5per cent in 2017 was strong despite challenges like the implementation of GST. The forecast for GDP growth in FY2019 is predicted to be more than 7per cent. This will certainly improve the performance of different industries like Organic Foods, Pharmaceuticals and FMCG.

    According to TechSci Research report, Global organic food market stood at $ 110.25 billion in 2016 and is projected to grow at a CAGR of 16.15per cent, in value terms, during 2017 – 2022, to reach $ 262.85 billion by 2022. With Indian Organic Food industry growing in double-digit during 2013-2017, it would not be wrong to say that the industry will perform well in 2019. There are many factors that have contributed to this growth until now.

    Firstly, growth in e-commerce sector has acted like a facilitator for the organic food industry to reach out to the potential consumers in Tier II and Tier III cities. Secondly, with free/low-cost access to the Internet, more and more people are getting to learn about the benefits of organic food. Therefore, the demand has gone up during 2018. Lastly, the industry landscape is becoming competitive with more and more players entering the industry.

    FAQ’s

    1. Is the organic food industry growing?

    Ans- Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture.

    2. Why is organic food high in demand?

    Ans- Organic food items are gaining popularity for pretty straightforward reasons i.e. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability.

    3. Why is organic food more expensive?

    Ans- Organic food often costs more than conventional food. … If the demand for organic food continues to grow, the supply could be scaled up, and organic food could subsequently go down in price (your basic supply and demand). Another reason organic food costs more is because the production process is more expensive.

    4. Do you live longer if you eat organic?

    Ans- More than just produce, organic foods can be meat, dairy foods and grains. … The researchers assumed the health benefits that would result and calculated that if you ate the same amount of produce but switched to all organic varieties, your life expectancy would increase by 17 days for women and 25 days for men.

    5. Are organic foods actually healthier?

    Ans- Organic foods are not healthier, per se, in terms of nutrients. You are still getting the same benefits in conventionally grown foods as you are in organic foods.

    6. Can you lose weight by eating organic?

    Ans- Consuming more fresh produce, organic or conventional, such as fruits and vegetables has been a consistent link to weight-loss because they are high in fiber and nutrients, which can help control appetite.

  • These New Features will Boost Twitter’s Revenue Model

    Twitter is a social media company founded 15 years ago. It is famous for its news-breaking tweets by politicians or big entrepreneurs. The platform is free for the individuals to use. Twitter generates its revenue from two categories – Advertising services and data licensing services.

    Advertising services contribute around 86% of twitter’s revenue. Twitter generates revenue selling promoted products, promoted tweets or trend to the users from advertisers.

    Around 14% of twitter’s revenue is through data licensing and other sources. They provide subscriptions to public data such as the time spent on the platforms and essential information. The revenue from other sources includes the service fee charged by twitter which it collects from mobile ad exchange from its users.

    Twitter announced new features and products which will be launched by the company soon which includes:

    Super Follow
    Revue
    Communities
    Twitter Spaces
    FAQ

    Super Follow

    Twitter had announced that it will come up with a new feature called “Super Follow”. This feature will mainly help individuals who have a lot of followers. It is a feature that helps them monetize their Twitter accounts. Super Follow feature will help content creators charge their followers for exclusive content. It can be a subscriber-only newsletter, videos, discounts, and great deals.

    This will let users charge for the extra content which is not shown to the regular followers providing an opportunity for the Twitter users to earn an extra revenue through the platform.

    Advertising is dominated by companies like Google and Facebook. This new feature will let Twitter have a wider range of revenue sources and would not depend just on advertising for its revenue.

    Twitter hasn’t mentioned what percentage of the revenue it would share with the users who monetize their content. The company said in a statement that “Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves”.

    Super Follow feature is not available yet and the company has said that it will have a lot more to say in the coming months.

    Most followed Twitter accounts
    Most followed Twitter accounts

    Revue

    Revue is a Dutch Startup which was acquired by Twitter. The startup allows users to publish email newsletters and monetize them. This platform provides features to write, edit and publish newsletters without leaving the platform. It provides revenue generation to users through paid subscribers.

    Newsletters can be soon seen as an addition on the twitter’s sidebar navigation. It can be seen along with moments, twitter’s ads, bookmarks and other features. The financial details of the acquisition are unknown. This will be a new product which will be part of twitter’s strategy to widen its revenue generation.

    Twitter Revenue by Business segment
    Twitter Revenue by Business segment

    Communities

    Twitter also announced a new feature which it is planning to add to the platform which is communities. It will be a group where people can join or add more people according to their preference.

    People can create and join groups according to their interest like plants, food or animals etc. Twitter suggests that this feature will allow the user to see more tweets based on those topics.

    It will be similar to Facebook groups and groups have been a great success for Facebook. Twitter feels that this could be of great help for them since their platform can make it a little difficult for the new users to start on the platform.


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    Twitter Spaces

    This will be a feature similar to clubhouse, where the users will be allowed to participate in audio conversations. The Podcast culture has been growing in the West and audio contents are growing in the recent years.

    The success of clubhouse and different podcast platforms has let twitter to introduce this new feature. The users can invite their followers and get into audio conversations with them which will help them to increase their personal relationships.

    This feature is still in private beta testing, which means it is not yet available for the users.


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    Conclusion

    There is no specific date mentioned by Twitter on the release of these features and products. The company just listed them as ‘what’s next’ in a presentation with their analysts and investors.

    Twitter also said that creators will be able to customize their communities, where they can set their own rules and social norms beyond twitter’s rules. The company has a goal to more than double its revenue by 2023.

    FAQ

    Who has the Highest followers on Twitter in India?

    Prime Minister Modi has the Highest number of followers on Twitter in India.

    Who is Twitter’s biggest competitor?

    Twitter’s top competitors include Pinterest, TikTok, YouTube, LinkedIn, and Instagram.

    Who is the Founder of  Twitter?

    Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams are the Founders of Twitter.

  • Everything You Need to know about Hyperlocal Business Model

    Smartphones have become the game-changer for the on-demand delivery business models. Buying groceries to ordering food, purchasing medicine to renting furniture, the rise of on-demand apps have made our life easier than before. Consumers now prefer to get all their basic need services at their doorstep so that they can save that amount of time and can get relaxed till their order get delivered.

    These on-demand apps have given acceleration to one such business that is known as hyperlocal business. The hyperlocal delivery business model is a perfect example of how technological advancements can unite with the age-old favourite shopping methods.

    What is Hyperlocal Delivery Business Model?
    Hyperlocal Delivery Business Model
    Benefits of Hyperlocal Delivery Business Models
    Supply chain models of a hyperlocal business
    How to build a Hyperlocal Delivery Network?
    Role of a hyperlocal delivery model in Covid-19
    FAQ’s

    What is Hyperlocal Delivery Business Model?

    The term ‘Hyperlocal’ refers to ‘a small geographical area’. Hyperlocal delivery model is when delivery of products is done within a particular geographical area. The pick up location from where the order is packed and the customer’s address should lie within the same pincode.

    This kind of delivery model works mostly in cases of groceries, medicines, regular household items, food delivery and even services such as plumbers, electricians, carpenters etc. The USP of hyperlocal e-commerce businesses lies in their ability to deliver products and services at unbelievably fast speed.

    Hyperlocal Delivery Business Model

    Hyperlocal  delivery model is defined as a business model in which the service aggregator acquires requested product locally and delivers the same to the customer in the same geographical area.

    Hyperlocal business model
    Hyperlocal Delivery Business Model

    For example, let us consider a hyperlocal on-demand business in food. When The customer places an order for the required food item through the dedicated mobile application, The aggregator receives the order and passes on the order details to a delivery partner. The delivery partner dispatches a delivery boy to procure the requested item from a local store and makes sure that it reaches the customer at a requested location. The aggregator drives the entire system and earns a commission for the role it plays.

    This model is applied to products as well as services like plumber, electrician, beautician, etc. The most popular example of a hyperlocal delivery model would be Zomato and Swiggy.

    Benefits of Hyperlocal Delivery Business Models

    Here are some of the benefits associated with hyperlocal delivery business model

    Supports traditional Stores

    The rise of e-commerce and online retail has been a threat to traditional stores. Hyperlocal delivery models provide them with an opportunity to optimize their sales.

    Minimal Efforts Required from Retailers

    Retailers can enlist their businesses on their respective platforms and grow their business. Everything from pickup to delivery is managed by the app aggregator. Hence retailers can grow their business with minimal effort.

    Helps build a sustainable ecosystem

    The hyperlocal delivery model is environment friendly as carbon footprints as long transportations are reduced.

    Single Device management

    A single mobile app can help you track, control and manage the entire hyperlocal marketplace.

    Supply chain models of a hyperlocal business

    Inventory-led model

    The inventory-led model is where you source your products directly from the brands and sellers and create an inventory of them. In this model, you are playing a direct role in the hyperlocal market. You have to track the demands of your customers and manage your inventory accordingly. You have to direct a team to manage inventory accordingly.

    Aggregator model

    Aggregator model can also be called as zero inventory model. In this delivery model you act as connecting link between the retailers and customers to ensure last-mile connectivity and delivery.

    How to build a Hyperlocal Delivery Network?

    Choose the product you you want to deliver or sell

    Firstly, you need to decide what products or services you would choose to deliver. Hyperlocal delivery models have tremendous utility and scope for success in a wide variety of sectors –restaurants, medicines, grocery, cabs, and hyperlocal logistics. You can target the local geographical locations and analyze the demand for a particular product or service.

    Identify your Target Audience

    Study the response of customers towards previous businesses. Your target audience may be busy professionals who have no time to head down to a restaurant for a meal, or you may target senior citizens who are unable to walk to their nearest grocery store.

    Market your product in your locality

    Your marketing strategy depends heavily on your target audience. You have to make your presence known by trying out different advertising methods that appeal to your audience.

    Build local partnerships with delivery agents

    Building  the network is an essential part of any business. in this you must create partnerships with two different parties – a delivery partner and the local merchants.

    You could receive the customer’s orders through your mobile app and ask the local merchants to send their delivery personnel to deliver the order. You can also opt for partnering with a delivery agency. Often delivery partners charge a fixed price per delivery and impose a minimum delivery cap.

    Decide on an Revenue model

    Your revenue model depends on two sources – commissions from the merchant-partners and delivery charges from the customers. Your local partners pay you an agreed percentage of the order amount as commission on every order placed from their store. Your partners will be happy to pay you more if you bring them more business. You can charge your customers a convivence fee if you wish, as most businesses are providing free delivery services.

    Launch a hyperlocal mobile app

    Now you need to start working on the platform. You need to build separate mobile apps for iOS and Android for each of the three parties – the merchants, the customers, and the delivery drivers. A feature-rich, user-friendly app plays a major role in creating a solid customer base.

    Role of a hyperlocal delivery model in Covid-19

    Due to lockdown restrictions many hotels and restaurants had to shut down, this was the the right time to get online, especially for offline merchants who were facing business ups and downs during this crisis. Many restaurant’s took their business online as they saw it as a fully wise decision to starting with an online business, so that even after the COVID19 crisis, they can get better growth.

    To survive and thrive in the industry, you need a robust admin panel, an efficient and effective customer tracking app, and a powerful delivery driver app. Furthermore, you should always concentrate on a consumer’s satisfaction. Measuring customer satisfaction should become your daily habit – not something you do from time to time. You can expect a massive growth of such businesses in the near future.

    FAQ’s

    1. What is a hyperlocal business?

    Ans- Hyperlocal businesses are referred to as businesses where one wants to build a local ecosystem that enables customers to buy anything from their neighborhood stores. Hyperlocal includes all businesses in your locality, the nearby stores, Restaurants, Market, Malls, Hotels, and other products and service providers.

    2. What is hyper local delivery model?

    Ans- The hyperlocal delivery model is a type of model when the product delivery is done within a particular geographical area. The pick-up location of the order and the customer’s address should be the same. This type of delivery model works mostly in businesses like groceries, medicines, household items, food delivery businesses, and even in jobs such as plumbers, electricians, carpenters, etc.

    3. How do I build a hyper local delivery company?

    Ans- In order to start a successful business with a hyperlocal model, you should choose a strategic approach. Below mentioned is a step-by-step approach that lists the processes which involve a hyperlocal on-demand delivery business.

    • Select the Industry
    • Choose a Niche
    • Identify your Target Audience
    • Seal the Deal (Create Partnerships)

    4. What are hyperlocal startups?

    Ans- A hyperlocal startup is a type of business that supports other businesses in delivering products such as Locus or Shadowfax or in delivery of products through a marketplace-like platform like Dunzo or Swiggy with Swiggy Go, or any other startups operating in this space in the Indian market.

    5. What is hyperlocal shipment?

    Ans- Hyperlocal delivery is the process of delivering goods directly from a seller to the customer. It’s the process that involves the operation of a courier agent picking up products from a seller and then delivering them directly to the customer’s address.

  • Schemes Introduced By Government To Empower Women

    India has mostly been a male-dominated society and women in India have always been fighting for equality. There are a lot of issues persisting in India like female infanticide and child marriage. Women don’t actually feel safe in India. This is not just in India and is common in different countries and on the whole, the world is moving towards building a society that respects and treats women equal to men.

    With these issues, the Government of India is working on empowering women using various schemes. Now, we can find a lot of women trying to come out into the world in spite of having a conservative background. Most girls have access to a good education. Government of India has brought a lot of schemes into existence to make this possible and has been a huge contribution to this. Here are a few schemes introduced by Government for women empowerment.

    A Few Schemes Introduced By The Government Of India

    Bhartiya Mahila Bank Business Loan

    Women are making mark in all the fields. Although a huge number of women have emerged to be successful, there are plenty who needs motivation and support to start or continue their venture. Bhartiya Mahila Bank Business Loan is scheme that supports women by giving them loan upto Rs.20 Crore. This bank has the vision to provide economic empowerment to women. The loan limit via this source is Rs.20 Crores.

    Mudra Yojana Scheme

    It is a Government of India initiative that provides business loans to women who want to open day-care-center, beauty salon or a small venture like these. The loan granted loan amount lies in Rs.50,000 and Rs.50 lakh. Also this scheme does not require any collateral or guarantor if the loan amount is below 10 Lakh. The women are given Mudra cards with which they can withdraw 10% of their loan.

    Annapurna Scheme

    Most of the Indian women have a talent of cooking delicious food. This loan is provided to women in the food catering industry, still establishing their small scale businesses. The loan allows these women entrepreneurs to avail it as capital requirements like buying equipment and utensils, setting up trucks, etc. Under this scheme, women can sell packed food items and snacks which is one of the most common businesses that women entrepreneurs scope out and excel in since it is something that housewives have been managing all their lives and are accustomed to. This boosts their sales since they have a chance at better capital and new products to kickstart their business than they could otherwise afford. The loan limit is Rs. 50,000 under the scheme.

    Dena Shakti Scheme:

    This scheme is limited only to women entrepreneurs in the fields of agriculture, retail, manufacturing, are small enterprises The maximum limit is decided according to the sector they are exploring or planning to open business in. The loan limit is Rs.20 Lakhs

    Pradhanmantri Rojgar Yojana:

    The Pradhanmantri Rojgar Yojana (PMRY) supports women financially and socially. This scheme aims at creating skill-based, self-employment through women entrepreneurs and smart minds at work being utilized for monetary independence. This scheme covers both urban and rural areas and was developed through several amendments in cost, eligibility, and subsidy limits. The loan subsidy amount is up to 15% of the project cost with an upper ceiling of Rs. 12,500 per borrower as a restriction. The scheme applies to all types of ventures in industries, trade and services. The age limit is 35 years and loan limit for business is Rs. 2 Lakh while for service and industry, Rs. 5 Lakh.

    Udyogini Scheme:

    This scheme provides loans with low rate of interest, comparatively less than skyrocketing private sector banks. This is only valid for those who have a family income of less than Rs. 40,000 per annum. They especially encourage loans in the trade and service sector and the cap amount for the same is Rs. 1 Lakh.

    Mahila Udyam Nidhi Scheme:

    This scheme aims to meet the gap in equity. It promotes MSMEs and small sector investments in different industries to grow and excel in their areas. This also encourages the reconstruction of SSI units that are deemed incapable but are actually viable to save. A period of 10 years is given to the debtor to repay the loan and the limit for the loan is Rs.10 Lakhs.

    Beti Bachao Beti Padhao

    This is a social campaign that was launched in 2015 and is run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. The initial funding was about 100 crores.

    The main reason for the government to come up with this scheme was that the child gender ratio kept declining majorly because of female foeticide and selective abortion. The main objective here was to save the girl child and also educate the girl child. This has proved to make girls financially independent and self-sustaining. With this scheme, girl child or birth of a girl child is celebrated and girls are encouraged to study and follow their dreams.

    Ratio of male to female in India
    Ratio of male to female in India

    One-Stop Center

    This is a 24-hour helpline dedicated to women. This was implemented with the help of the Nirbhaya fund. These are established in multiple locations in the country and has various services. This includes a shelter for women, legal or medical help, counselling and so on. The toll-free number is 181. They also provide video call facility to people who need to record a statement for police complain registration. This can be used even in case of domestic violence and sexual assaults. This has hence proved to be useful and is a place where women can open up and come up with their problems and try to get a reasonable solution for the same.

    Working Women’s Hostel

    Not all women in India have a safe place to stay. With crime against women rising in the country, it is a requirement for women to have a safe place to stay and travel to work. Under this scheme, the government provides a safe place for working women with the family. It also provides facility for daycare for kids. This can be availed only if the gross income of the woman is less than Rs. 50,000 per month in metropolitan and less than Rs. 35,000 per month in other cities. This is a very successful scheme as statistics prove that nearly 66,000 women have benefitted from this and more than 890 hostels have been sanctioned. A minimal rent is charged from them depending on whether it is a single bedroom, double bedroom or dormitories.

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    Rajiv Gandhi National Creche Scheme For The Children Of Working Mothers

    Services under Rajiv Gandhi National Creche
    Services under Rajiv Gandhi National Creche

    It is always difficult for working women to manage family and especially kids who are too young to take care of themselves. This scheme is for helping such women to take care of their children. This scheme provides daycare for the kids of working mothers. This is when the kid is 6 months old to 6 years old. The scheme also helps kids get better nutrition and hence improve the health of underprivileged kids. It has also proved to help kids develop emotionally and socially and also get some education.

    Many working women find this very useful and try their best to utilize this as they don’t just take care of kids but also make sure that they are healthy and educated in the meantime.

    SWADHAR Scheme

    This is to help women who are going through difficult times. This is more of psychological support. For example, there are women who are released from jail, survived through disasters, trafficked and rescued, run away due to issues, widows left out of the family and so on. This scheme is to help those women survive and get back to normal. This scheme also supports women who are affected by HIV and mentally challenged. Women in these situations are given proper psychological treatment and support.

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    STEP Scheme

    STEP here is short for Support to Training and Employment Program. This is to help women get themselves a decent paying job to support themselves and their family. They provide specific training to get a job or even become an entrepreneur.

    Mahila E-Haat

    Mahila E-Haat is to support women entrepreneurs. We know that there are a lot of women entrepreneurs in India now. This is an online marketing platform wherein entrepreneurs and Self-help groups can put up their products and let others know about it.

    Mahila Shakthi Kendra

    This is majorly for women in rural areas. This scheme was launched in the year 2017 to develop the lives of rural women. There are a lot of women, especially in rural areas who do not have the access to proper education and skill development. Under this scheme, women get access to digital education, nutrition, health and even skill development. They also get a chance for employment.

    How Do Wonder Women Manage Work and Family Let’s hear-
    “The dawn of globalization has opened up great avenues for business models andthey are no longer perceived as male or female-dominated. Today, the emphasis isgiven to what an individual has to offer and how his/her ideas contribute to thebigger picture without any focus on gender.” This is India …

    There are a lot of other schemes too. Government has been doing a lot towards developing women and ensuring the safety for women. There is not much awareness of most of the schemes yet. Promoting awareness of these can help women a lot in developing themselves and their family. Employment opportunities for women and mental support have now become essential for most of the women in the country and the Government of India is doing a good job with it. Better awareness and proper usage of these schemes can be a huge advantage.

  • What is Pink Tax? – The Unbelievable Economy We Live In [Case Study]

    In a world where we want to believe we are marching towards gender equality, we many times have come across several disparities and unfair impediments that one gender encounters. Uh, no, that gender is certainly not the men. It has been implied that women, being inflicted with slangs of a weaker gender, and to go as far and call it the reproductive machine.

    Not long ago when I was a teenager, I came across the gender bias in my own household. Yes, gender disparity starts at home. Many of these disparities have been engraved upon us as little kids. But the sad reality is that as grown ups, independent adults, women still take this burden and are barely aware of it. Women have come a long way from fighting for an education to getting a degree and having a paid job.

    Women are executives, managing directors and CEOs. But little do we know that women, who are now making their own money are being extorted under the name of Pink Tax,  just because, we’re women? Well it’s not exactly a tax per se. It’s just another disparity women deal with.

    The Pink Tax
    The Period Tax
    Why do Women Pay the Pink Tax
    How can we Stop Falling for the Pink tax
    FAQ

    The Pink Tax

    There are navy, blue and black colored packaging for products traditionally marketed for men. Meanwhile it is hard to miss the pink, lilac, purple packaging for roughly the same products traditionally intended for women. Razors, face wash, Shampoos, deodorants etc. are essentials used by both the genders. So what are freighting about? One subtlety that we seem to ignore is the price tag.

    The products commonly used by men and women are differentiated based on an age-old PINK and Blue basis but its interesting (and disappointing) to see that these products, although being identical, are not priced equally. Women  products are charged higher than men products. This disparity, or the upcharge that women pay on essential products, is called the PINK TAX.

    In a study called Cradle to Crane, published by the Department of Consumer Affairs, New York, after studying 800 products across genders and their variations, it was found that women paid 7% additional costs on essentials compared to costs paid by men on similar products. This price difference grows higher to 13% when it comes to items of personal care.

    When observed, this price gap is evident in all the shopping categories such as 8% more on women’s clothing, 7% more for toys and accessories, 4% more for children’s clothing and other things that are intentionally marketed for women. Retailers have gone as far as pricing medicines differently just by changing the color of the packaging to pink and adding words like soft and gentle.

    Not just products, but salon services too, offer different prices for the same services. When enquired about the same, most salon owners have given ridiculous explanations such as women have longer hair, difference in salon training or simply “this is how it is”.


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    The Period Tax

    We have to talk about the tax levied on sanitary napkins and menstruation products when we talk about the pink tax. Menstruation is a natural phenomenon and products related to it have been categorized as luxury items. In the wake of GST introduction in India, the tax on sanitary pads was 12%, that’s more than any other essential item.

    In a report published by the NGO Dasra called ‘Spot on!’, it was found that nearly 23 million girls drop out of schools every year because of lack of access to hygienic menstruation facilities, including sanitary napkins.

     Only 12% women have access to Sanitary napkins in India
     Only 12% women have access to Sanitary napkins in India

    Even after an uproar by activists to cut down taxes on essentials such as sanitary napkins, things have remained the same. In an interview with the Indian express, Mrs. Funnybones aka Twinkle Khanna stressed on the importance of sanitary pads being tax free. “For some strange reason India has 12 per cent GST on sanitary pads. Which is shocking.

    Apparently, there are no taxes on brooms. I think they feel that women should keep their houses clean but it’s not as important to keep themselves clean.”, the writer said. She also pointed out that the lawmakers are 65 year old men who haven’t experienced menstruation and have absolutely no clue why sanitary pads should be tax free.


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    Why do Women Pay the Pink Tax

    Marketing geniuses believe that men are more rational buyers and women are more gullible and emotional when it comes to shopping. According to them, women don’t mind paying a little extra money for roughly the same products.

    Retailers have found a way to make things look exclusive for women by, well making them Pink. There is actually no difference, more or less, in the products marketed for both the genders.

    Pink tax
    Pink tax

    The vast disparity could also be seen when it comes to weddings. The amount of money that goes into the making of a bride, (wedding apparel, jewelry) is far more than what goes into making a groom.

    The retail market is hyper-segmented and wants to make profits at all costs. It is not entirely their fault since women are ready to pay these extra costs. Most of the active female shoppers are not even aware that they are paying more than their counterparts.

    How can we Stop Falling for the Pink tax

    One might say so what if women pay a little more for the fancy products they use? To those asking, the difference between a man and woman spending on clothes, cosmetics, footwear etc. amounts to $1300 dollars annually. That is a significant amount for any woman who is working hard to earn money.

    If we want to overcome this price gap, here is what we can do

    • Refrain from retailers who levy extra costs
    • Go for an alternative version if the difference is not huge
    • Support companies who are into gender neutral pricing

    FAQ

    Is the Pink Tax Ethical?

    No, Pink tax is not ethical because it is unfair.

    What does the Pink Tax include?

    Pink tax includes the extra amount of money women pay for specific products or services.

    How long has Pink Tax been around?

    Pink tax has been around for decades.

    Conclusion

    The pink tax levied on women makes it worse for them as they are already being paid less than men. Women are still battling the gender pay gap on all fronts. It is a fact that not all women are aware that they are being compelled to pay more. The pink tax hasn’t been a rage amongst working women as they are oblivious to its existence.

    This disparity has to be addressed and resolved because women are working as hard as men but spending way more than them. This imbalance will entail women being the weaker gender all along, which is not just unfair, but unacceptable.