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Tag: 🔍Insights

  • An Overview of the Insurance Industry In India

    The insurance industry in India is a pool of insurance companies hedging insurance seekers against risk through the means of insurance contracts. The contract is an agreement between the insurer and the insured in which the payment of the former guarantee for an uncertain event against a premium paid by the insured regularly. The premium is mentioned in the contract.

    Insurance is a method of risk management to protect people and assets from uncertain losses. Life Insurance is precisely planned to protect your legatee financially in case something unfortunate happens to you. For investors, insurance is seen as the slow-growing, safe sector when compared to other financial sectors.

    The Insurance Industry in India
    The Insurance Industry Market Size in India
    The Insurance Industry Challenges
    Government Initiatives
    The Future of Insurance Industry in India

    All About Life Insurance | How to Buy and Choose

    The Insurance Industry in India

    The insurance industry in India has two major players:

    However, there are 58 insurance companies in total among which 24 are life insurance companies. Most of them have international ties.

    Under the life insurer segment, LIC is the sole public sector company while there are six public sector companies in the no-life insurer vertical. GIC is the sole national re-insurer in the industry. The chain has many players such as brokers, surveyors and third party administrators serving health insurance claims.

    PolicyBazaar Success Story – India’s Prominent Online Insurance Aggregator
    It’s always good to be insured against the contingencies and emergencies oflife. The whole idea behind an insurance policy is to financially equip us todeal with losses. Having insurance brings many benefits like managing risk andcash flow uncertainty. It is also regarded as a good investment too…
    StartupTalkyShubham Kumar

    The Insurance Industry Market Size in India

    Market Share of Top Companies in terms of Gross Direct Premium
    Market Share of Top Companies in terms of Gross Direct Premium

    The government has always pushed for insurance penetration in the economy. As per the data from sectoral regulator IRDAI, gross direct premiums of non-life insurers in India grew nearly 7% to Rs 14,809.27 crore in June this year while the 34 non-life insurance companies in the country had reported gross direct premium of Rs 13,842.27 crore in June 2020.

    Of these, the 25 general insurance companies registered a 4.9% rise in gross direct premium during the month at Rs 13,041.51 crore as against Rs 12,435.71 crore in the year-ago period.

    The five standalone private-sector health insurers witnessed a 46.6%  jump in gross direct premium at Rs 1,556.89 crore from Rs 1,061.94 crore in June 2020.

    Two specialised PSU insurers– Agricultural Insurance Company of India and ECGC Ltd — reported a decline of 38.8% in combined gross direct premium during the month at Rs 210.87 crore from Rs 344.62 crore a year ago.

    Cumulatively, the premium written by all the players during April-June 2021-22 was up 13.8% to Rs 44,434.96 crore as against Rs 39,054.82 crore in the same period of 2020-21.

    Digit Insurance Success Story | Funding and Investors | Valuation | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Life is risky and uncertain. We don’t know what is waiting for us. One may facean untimely death …
    StartupTalkyPurbalee Dutta

    The Insurance Industry Challenges

    1.  Using data to improve experiences

    Using data to improve offerings and customer experience is not new for the insurance industry. But doing this well and consistently is a challenge. To use data for better customer experience companies need to leverage digital insurance solutions. The use of an agile cloud system and data analytics can help companies meet customer demands. Chatbots, mobile applications, and AI-generated quotes could be the best solution possible now.

    2.  Commoditization

    Insurers are consistently trying to get new customers while retaining their present ones. Providing lower rates than their competitor is the best way to do that. But along with this modern consumer decides to purchase insurance based on how they are treated by the insurance company working with them.

    Commoditization is the process of treating someone as if they are a mere commodity. The “commoditization” of insurance that has received so much press is a misnomer. Insurance is not a commodity but a complex good.

    This challenge can be overcome with the help of Artificial Intelligence and automated process which can provide a personalized yet fast customer experience. Digital insurance technologies also help to create unique products quickly.

    3. Digitizing small businesses

    Small businesses are the most profitable market in the insurance industry. Even though big insurance companies are aggressively trying to move into this market. But this can cause loss to companies who are already serving small commercials.

    To maintain their customer base and expand the insurance companies serving small commercials should provide digital interactions and digitize underwriting and claims. Investing in employees and new talent can help them expand their existing business and acquire new customers.

    The Impact of Coronavirus On The Insurance Industry
    The coronavirus outbreak [/tag/coronavirus-outbreak/] has affected all aspectsof human life in the last two months. The deadly COVID-19 has affected around 3million people worldwide. Many governments have taken steps such as lockdown tocontain the spread of Covid-19. A large number of people have…
    StartupTalkyVarad Kitey

    Government Initiatives

    The Government of India has taken several initiatives to boost the insurance industry. Some of them are as follows:

    • The government has announced an increase in the Foreign Direct Investment (FDI) limit in insurance from 49% to 74% in the union budget of 2021-22.
    • The government has also taken an initiative to provide for 100 million poor and vulnerable families under the National Health Protection Scheme that was launched in September 2018.
    • To boost the safety of farmers’ crops and ensure the maximum benefit of crop insurance reaches farmers, the government of India has allocated Rs 16000 crores for Pradhan Mantri Fasal Bima Yojana (PMFBY) for the fiscal year 2021-22.
    • The Insurance Regulatory and Development Authority of India (IRDAI) plans to issue re-designed initial public offering (IPO) guidelines for insurance companies in India that are looking to divest equity through the IPO route. IRDAI has allowed insurers to invest up to 10% in additional tier 1 (AT1) bonds that are issued by banks to augment their tier 1 capital; this will help expand the pool of eligible investors for the banks.

    Mutual Fund Industry in India – Market Size, Major Players, Current Condition
    Mutual fund industry in India is growing at a very fast pace. So, Here’s a look at the market size, major players and current condition of mutual fund industry in India.
    StartupTalkyAbinaya Arangarajan

    The Future of Insurance Industry in India

    The future looks promising for the life insurance industry in India. Several changes in the regulatory framework have been proposed which may transform the way the industry conducts its business and engages with customers.

    As per the data from sectoral regulator IRDAI, the gross direct premiums of non-life insurers in India grew nearly 7% to Rs 14,809.27 crore in June this year. The general insurance industry is expected to increase by 7-9% in terms of gross direct premium income in FY22, backed by healthy growth from the health and motor segments.

    Demographic factors such as the growing middle class, young insurable population and retirement planning will support the growth of the Indian life insurance segment.

    FAQs

    What does the insurance industry do?

    The insurance industry sells the financial product as a method of risk management to protect people and assets from uncertain losses. It pools funds from various insured entities to pay for the losses incurred. However, not all kinds of risks are protected through insurance. For a risk to be ensured it should meet certain characteristics.

    What type of industry is insurance?

    Insurance is a financial service industry.

    What are the 4 types of insurance?

    The 4 types of insurance include:

    • Motor insurance
    • Health insurance
    • Travel insurance
    • Home insurance

    How large is the insurance industry?

    As per the data from sectoral regulator IRDAI, the gross direct premiums of non-life insurers in India grew nearly 7% to Rs 14,809.27 crore in June this year. The general insurance industry is expected to increase by 7-9% in terms of gross direct premium income in FY22, backed by healthy growth from the health and motor segments.

    Which is the biggest insurance company in India?

    Life Insurance Corporation of India (LIC) is the biggest and oldest insurance company in India.

    How many insurance companies are there in India?

    There are 58 insurance companies in total among which 24 are life insurance companies and the other 34 are non-life insurance companies.

  • JioSaavn- The Revenue Model And Business Model

    Jio is one of the topmost companies in India and it has a lot of potential customers. It is headquartered in Mumbai, India. In March 2018, JioMusic and Saavn merged in a deal worth $1 billion. After this, Saavn and JioMusic rebranded as JioSaavn.

    The merger was a huge advantage for both Jio and Saavn. The main reason for the merger was to attract an extensive user base. Also, with this, Saavn could strengthen the leadership in India and also get the connectivity and digital ecosystem of Jio. JioSaavn’s business model has been one of the most successful business models since the merger.

    JioSaavn – Customer Value Proposition
    JioSaavn – Key Partners
    JioSaavn – Revenue Model
    JioSaavn – Effect of Covis19
    What New Features Are The Main Reasons For A Wider User Base?
    An Endnote
    Frequently Asked Questions

    JioSaavn – Customer Value Proposition

    Advantage Of JioSaavn
    Advantage Of JioSaavn

    JioSaavn is a platform that has songs from 14 different languages. Also, people who come up with new podcasts and independent music can post their song on JioSaavn. This has helped them establish their talent and has hence been used a lot by them. Users can make a proper playlist and they can also choose from the curated charts and playlists that JioSaavn makes according to the needs of the user. Also, the search filter is a very interesting feature. Using this, one can filter the search with artist, songs, album, radio and so on. This has a lot of songs from various genres and languages.

    The next facility that is available to the users of Jio is JioTunes. Using the JioSaavn app, users can very easily set caller tunes. There are a lot of choices available for this. If the song is not available, the user can request for the song to be added to the list of caller tunes.

    FoodPanda (Ola) – Are you Listening to Your Customers? 🐼
    India is a market where our homegrown companies are competing fiercely withmultinational giants. For Ola [https://startuptalky.com/startup-story-ola/] there is Uber, for Flipkart there is Amazon and Swiggy is competing withubereats. One thing which greatly differentiate Indian companies from MNCs…
    StartupTalkyShubham Kumar

    JioSaavn – Key Partners

    JioSaavn has partnered with many different various companies in different domains to achieve better revenue and reach. Here are a few of JioSaavn’s key partners.

    • Amazon: JioSaavn was the first music service in India that came out on Alexa and other voice assistants that were linked to Amazon.
    • Shazam: As a part of this partnership, Saavn’s music library was incorporated in Shazam. Shazam had a lot of customer engagement tools that gave a better music listening experience to the customers. This helped Saavn get a wider range of audience. With additional tools and better experience, customer rating also got better. This partnership helped them get better.
    • Android and iOS apps: JioSaavn has made apps to run in almost all the platforms. It first came out on Android and then on iOS. Now, it can also be found on the Chrome Web store.

    Other partners of JioSaavn are Sony Music, T-series, Eros, Warner Music and so on. Every key partner has added value to the revenue of JioSaavn and has helped them grow bigger. The partners also include Nokia, Samsung, Lays, general motors and so on.

    The Competitors of JioSaavn
    The Competitors of JioSaavn

    JioSaavn – Revenue Model

    Revenue From Subscription

    JioSaavn is not a fully free app. It allows users to subscribe and hence get ad-free music experience. This is called JioSaavn pro. If the user is new to the application, then they get 3 months free access to JioSaavn pro and then you get back to the normal platform. If the user wishes to extend the pro service, he or she has to pay and renew the subscription. JioSaavn gets some of the revenue from this subscription fees. Though this is entirely not their revenue source, this contributes a good per cent of the revenue.

    Revenue From Advertisement

    Apart from the revenue from the subscription, JioSaavn gets revenue by displaying ads relevant to the user. Advertisements from this digital platform generate higher revenues. A lot of different brands display ads on JioSaavn. This is only for the users who haven’t taken the subscription for JioSaavn Pro.

    List of Major Subsidiaries of Reliance Industries | Reliance Owned Companies
    Reliance Industries Limited is an Indian multinational conglomerate company thatis headquartered in Mumbai, India. Reliance owns businesses across India engagedin energy, petrochemicals, textiles, natural resources, retail, andtelecommunications. Reliance is one of the most profitable and the lar…
    StartupTalkyPV Vyshnavi

    Best Revenue Model for Startups | Business Model in 2020
    Every startup builds a business model that is viable and promises huge returnsafter a specific time frame. But for a business to sustain itself in this highlycompetitive ecosystem, earning revenue along with some investments is important.So, here are some of the revenue model for startups i.e. a …
    StartupTalkyPiyush Mishra

    JioSaavn – Effect of Covid19

    Listeners usually listen to music in the morning. The only free time they get is during work travel. But with the spread of coronavirus, the first half listenership has gone flat. The reason for the reduction in the work from culture. Meanwhile, the listenership hasn’t gone down in the least.

    The second half of the day has seen a huge increase in usage. This is mostly due to people doing their chores enjoying music. There is also a huge change in the type of music people listen to. Before the pandemic, people start their day with music. Thus they listen to energetic songs to get themselves ready for work.

    Now, people have opted to listen to nostalgic and sweet melodies trying to relax their way to sleep. With lazy home working, people also changed the device to TV or speaker against smart phones.

    The Covid-19 Pandemic Proved To Be Lucrative For These Industries
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    StartupTalkyRishita Jain

    What New Features Are The Main Reasons For A Wider User Base?

    The monthly growth rate preceding the pandemic was as high as 10 per cent. While post-pandemic, the growth rate got closer to 6 per cent. This did not mean a decrease in the usage of the app. The growth rate decreased due to the rapid increase in unpaid users.

    The increase is due to the updated features that the app provides for its pro users. It provides combined music with added lifestyle rewards. Many other offers have also been launched in partnership with companies like SkullCandy, SarvaYoga, etc.

    Best Revenue Model for Startups | Business Model in 2020
    Every startup builds a business model that is viable and promises huge returnsafter a specific time frame. But for a business to sustain itself in this highlycompetitive ecosystem, earning revenue along with some investments is important.So, here are some of the revenue model for startups i.e. a …
    StartupTalkyPiyush Mishra

    An Endnote

    With data on the type of music that users listen to, artists are encouraged to create original music. By understanding the users, new artists are discovered and their work is promoted. The same is done for music in a variety of languages to promote region-specific content. This increases the listenership of local artist originals while also increasing user base.

    The marketing of the app has also seen various changes between the pre and post COVID pandemic. The pre-COVID marketing was a stream first approach which leveraged the huge database. While there might not be a complete changeover, there is a significant change since the pandemic began. Marketing has become more offer oriented and based on partnership promotions.

    Frequently Asked Questions

    How does JioSaavn make money?

    jioSaavn makes money through advertisement and subscription model. If you are new to the app you will get three month free trial. Later you would have to pay being able to download songs and advertisement free experience.

    Is JioSaavn only available to Jio users?

    No, JioSaavn is available for all and it is free for all. You can listen to all your music, create playlists, set JioTunes, manage your music library, get music recommendations and much more. A Jio user can launch app on cellular data experience pro features free for 3 a months.

    Does JioSaavn pay Artists?

    Yes. JioSaavn, one of the most popular streaming service in India, pays just $0.00126 per stream. So, if the local instalments of Spotify, Apple Music and YouTube Music have to match the price of JioSaavn’s offer — well, you can expect that the regional per-stream payout will be comparable.

  • How CoWrks Used These 5 Marketing Strategies to Achieve Success

    Our country is becoming one of the largest incubation centers for startups in the world. In fact, it is also the second country with the largest freelancer workforce on this entire globe. The market and potential are huge in India and currently, more than 47% of the millennials are looking out for tech-smart offices.

    Due to the enticing growth of startups and the growth of businesses, many organizations are looking out for flexible office space. After the hit of the Covid-19 pandemic, many companies lost the capacity to pay rents for their workspace. Many business are now looking out for a new and trendy co-working space concept.

    The idea of having a flexible option of the workplace has now evolved over the past few years and co-working platforms have been a great opportunity for businesses to save their assets and earn huge profits.

    Increase in demand for Coworking spaces
    What Exactly is CoWrks
    Top 5 Marketing strategies used by CoWrks
    FAQ

    Increase in demand for Coworking spaces

    Even the large corporate along with startups are now looking out for cost-effective workstations and the demand for these platforms has been rapidly increasing. Many platforms like Awfis, Innov8, and Smartworks are the market movers in this co-workspace sector.

    Now even OYO has started to work on this concept with its name OYO Workspaces. One such compelling platform is CoWrks which has been in the market for a long time. It has been a great competition to others in the field, due to its extraordinary marketing strategies. Read this article to know more about the Marketing Strategies used by CoWrks.

    What Exactly is CoWrks

    CoWrks is India’s one of the largest co-working spaces. They hosts over 7000 member base from all business categories partnered with over 350 companies across 5 cities and in 16 operational centers. It is a working space built for all kinds of entrepreneurs, startups, freelancers, and even businesses like Fortune 500.

    The objective for the company is to provide a space to its clients where they can have their business meetings, partnerships, and networking. Now the company is operated and managed by Brookfield Properties which is one of India’s largest office owners.

    Top 5 Marketing strategies used by CoWrks

    1. Effective Website:

    One of the most important aspects of marketing strategies in such a field is that the business should have a compelling website for the potential market that it has. CoWrks has a well-designed and easy-to-use website. The professional layout and pertinent information help the potential customers to understand what actually the company is offering and to go ahead with the service.

    CoWrks Website
    CoWrks Website

    The website includes all the information that a member would need including locations, amenities, plans, etc. Their social media channels are also linked to the website.

    2. Appealing Services:

    One of the most intriguing factors about CoWrks is that it provides various appealing amenities to its customers which other co-working space providers might not provide.

    The amenities offered by CoWrks along with their space includes mail & package handling, phone booths, luxurious lounges, gourmet coffee, mobile application, business-class printers, uninterrupted Wi-Fi access, video conferencing facilities, parking facilities, and a lot more. By offering these appealing services to its customers, CoWrk has built trust and loyalty.

    3. Using social media to their advantage:

    CoWrks advertises its space very well on social media platforms. Their presence on all social media platforms is very effective. They constantly engage their audience with curated pictures of spaces and events. Along with that, they have a budget where they promote their website, services on social media channels via paid ads and other targeted ads.

    4. Offering flexibility:

    Due to the Covid-19 pandemic, many businesses have suffered huge losses over the past few months and now they want to avoid the massive capital expenditures. Many companies were on a look out for facilities that provide flexibility. CoWrks offers flexibility to its clients for taking the space for short-term durations as well as long-term durations.

    This helps the business to take the advantage of the flexibility that CoWrks is offering. Many businesses can manage their business operations and finances with ease. CoWrks has taken the situation of Covid times as an opportunity to create more business. They offer clients a place that is hygienic and the requirements of keeping the health and safety of clients on priority are considered.

    5. Leveraging Content Marketing:

    Content marketing has a lot of power and benefits as well, especially in the co-working space sector. CoWrks has a compelling blog where they inform the potential co-working members about various topics like tips and tricks, knowledge, trends, and so on.

    They target the specific market and channelize their content in a way where they set themselves apart from others. They use SEO to optimize their content to the fullest.

    FAQ

    Who is the founder of CoWrks?

    Sidharth Menda is the founder of CoWrks.

    What is the Revenue of CoWrks?

    Cowrks estimated annual revenue is around $1 million.

    Who are the competitors of CoWrks?

    91springboard, WeWOrk, BHIVE Workspace are some of the competitors of CoWrks.

    Conclusion

    The co-working space model has certainly given a business a better approach to operate their functions. When in India, the country has become a rearing ground for businesses and startups, there is a developing interest and need for having innovative workspaces and workstations.

    With companies like CoWrks, the requirements of the market can be fulfilled. CoWrks continues to plan and expand its operations in other parts of India as well. Since the company has strong marketing strategies and a well-organized expansion plan, the company will certainly continue to grow with great opportunities.

  • Accelerator Vs. Incubator – Which one is Right for your Startup

    Accelerator and incubator have a lot of differences. Most of the time the entrepreneurs would get confused in choosing the right programme. Understanding the key differences between the two will help you choose the ideal programme for your startup.

    Below are the key differences between Accelerators and Incubators

    Accelerator
    Incubator
    FAQ

    Accelerator

    Accelerator fund companies that have a proper idea to execute

    Accelerators are funded by an existing company. Big companies fund the new startups helping them to grow the business on a large scale. It is normally the top companies funding the smaller startups. Accelerators fund the existing companies that have a business model and a proper idea to execute.

    The main aim of the accelerator would be to scale the company and increase its productivity. They will be focused on accelerating the company. Mostly they would help the startups in increasing their presence in different areas and making their services and products more affordable and available easily to the end consumers.

    Accelerators have a fixed period of time

    There is a fixed period time for accelerators. Usually, an accelerator would give the companies few months to scaleup which would be around three to four months. At the end of the four months, they will provide the company a platform to pitch their business idea to different investors. They work on a time frame which is set by the accelerators.

    Accelerator monitor the companies by purchasing a small stake in the company

    Accelerators monitor the companies. In the majority of the cases, the accelerators would buy a small stake in the company and monitor them. They provide mentorship and feedback to the startups. The startups also get access to a lot of resources which will help them in scaling up.

    Top Startups Funded by the Microsoft Accelerator Program
    Entrepreneurship is one of the growing professions in the recent times, and moreindividuals are gearing up to work on their own startups with unique andactionable ideas. Startups with a practical solution, and a roadmap to build afortune out of it are often funded by venture capital and investmen…
    StartupTalkyAnsh Mehrey

    Structured Approach

    The programme of an accelerator is structured. Their focus will be to create an alignment and understanding with the startups. Since accelerators invest a specific amount in the startups and acquire equity stakes, they will take up more responsibility and the success of the startup would be their need.

    Accelerators use a more traditional approach for applying to their programme. The application process for accelerators is much more formal. Hence, there is a high threshold for being accepted into the accelerator programme.

    Limited Slots

    You will have to apply for slots in the programme and the slots would be limited. The accelerators will later identify the top startups among the applicants. They will select the startups which can be invested in and the scalable ones.

    The startups will have to show that they have the ability to grow in a fast-paced environment within months.

    Startups Funded by the Facebook Accelerator Program
    The Startup Ecosystem has evolved dramatically through the previous couple ofdecades, and entrepreneurs across the globe are striving hard to come up withinnovative and actionable ideas. When individuals or groups bring forth a planwith a roadmap and a vision to change the conventional system, th…
    StartupTalkyAnsh Mehrey

    Indian Tech Startups Funded by International Investors
    Indian Tech Startups Funded by International Investors

    Incubator

    Incubators are Independent

    Incubators are mostly independent. They will have connections with universities or venture capitalist firms for funds. They support the startups who are in their beginning stages. They help the startups in building their company.

    Incubators help the ideas to turn into reality

    Incubators normally fund ideas. They will help the people who have a new idea that will shake the market. Most incubators fund startups who have an idea with no proper business model. They will help in transferring the ideas into a specific set of actions.

    Incubators primarily focus on developing innovations. In a few cases, incubators work as a means to develop the company so that the accelerators can take them up.

    Incubators doesn’t buy a stake in the company

    Incubators provide mentorships and feedbacks to the developing companies. Incubators also monitor the companies but unlike Accelerators, they don’t buy a stake in the company. Incubators mostly provide capital to the companies. They are mostly funded by universities or certain economic developmental organizations.

    Incubators are not bounded by time

    Incubators normally operate in an open-ended time frame. They do not have a specific time period. Commonly they mentor the startups for more than a year. They would want the startups to run for a longer period of time, focusing on longevity.

    Incubators are less concerned about how quickly the startups would grow. They invest their time in developing local startups. The startups will get access to various resources. Incubators focus on creating more jobs. They also help startups in licensing intellectual properties.

    Even a slow-growing and startups that are less scalable can approach incubators since they are not concentrated in fast-growing and scaling up the business. Incubators are concentrated on the sustainability of the business.

    Incubators are concentrated on creating a creative environment for the startups than having a structured programme.

    Which one is right for your startup – Accelerator or Incubator?

    Incubators would be your choice if you just have an idea that should be developed or a solution that is not much scalable.

    Once you have placed your idea into action and want to scale your startup you can apply for the accelerator programme or if you have a startup that you would want to scale then you can do the same.

    If you want to enter into an accelerator programme, you will have to show that your startup has the potential in scaling it up. In simple terms, you have to prove that your startup will be an asset to them.

    FAQ

    What does a Startup Accelerator do?

    A startup accelerator is an organization that helps  early-stage companies develop their product and connect them with investors.

    What does an Incubator do?

    Incubators are an organization, or team of experienced professionals that helps startups bootstrap during its early stages and often provides mentoring, guidance, co-working space and also at times some funding.

    Do incubators take equity?

    Many incubators take little to no equity, as they are funded by grants through universities, allowing them to provide their services without taking a cut of your company.

    Conclusion

    Although no one really knows what is good for them until they try it, choosing right incubator and accelerator is crucial. Many soonicorns and unicorns have their base in incubators and accelerators.

    If you are not sure, you can always consider with someone who has experience or take help of professional business coach.

  • Twitter to Consider a Subscription Service for Exclusive Features

    Twitter is moving beyond the traditional social networking business model and is experimenting with new business model to sustain their platform. The latest test is a subscription service for exclusive features.

    Twitter is considering a subscription model to counteract its falling ad revenues. CEO Jack Dorsey said subscriptions are just one of several ways the company is looking to boost income from users.

    Twitter has had a meteoric growth as a popular microblogging platform with its quirks. Several celebrities like Elon Musk, Donald Trump and Kangana Ranaut use this platform to post controversial thoughts quickly picked up by the audience.

    Why is Twitter Considering a subscription Model
    How will Twitter’s new Subscription Model look like
    Will the Subscription Model impact Twitter’s growth
    FAQ

    Why is Twitter Considering a subscription Model

    A subscription model could offer a new source of revenue for Twitter. By charging some of its 353 million users in the US and others elsewhere to access extra features such as more followers or enhanced analytics. It would also mark Twitter’s most significant departure from its core advertising business model when it is struggling to attract advertisers.

    The company has suffered a sharp decline in its ad revenue in recent quarters as it works to grow beyond its stagnant user base. The majority of the revenue share came from the targeted advertising model that this platform offered. In 2021,  Twitter is looking to move away from revenue dependency on brand-oriented advertising approach.

    How will Twitter’s new Subscription Model look like

    Twitter launched a survey among users last year in July 2020 to analyze the interest levels.


    These are the potential features that are likely to be provided to the premium Twitter users in 2021.

    1. Undo Send

    Post something really embarrassing accidentally on Twitter? No problem. This feature helps you delete your Tweet before anyone even sees it, all within 30 seconds of posting. The premium Undo event on Twitter is a simple way to recall or withdraw a tweet, so it never gets seen by anyone.

    2. Custom Colors

    Change the feel and look of Twitter – adapt it to suit your style. In addition to Night Mode, the premium feature allows you to change your default background color and other critical elements in your interface. The new custom color setting gives you more control over the appearance of Twitter on your phone or computer.

    3. Video Publishing

    Twitter currently limits uploaded video size to 140 seconds or 6 MB for most users. With a premium subscription, you could publish videos 5x longer than the current default settings (i.e. 5 minutes), and use a much higher maximum resolution (8192×8192) for each frame within the video.

    4. Badges

    Twitter Badge helps users learn more about the people they follow on Twitter. The badge shows users the businesses a user writes for or owns. It’s just another way for people to discover others and get to know them better. It also helps maintain a credible brand presence.

    5. Auto Responses

    Auto-response in the premium version of Twitter helps you come up with tweets that can increase your following. This is done through a menu of auto-responses to use in the direct messages to Twitter netizens. When Twitter detects a matching phrase, it will send out an automated reply.

    6. Social Listening

    See how often your brand is mentioned on Twitter and get a deeper understanding of what people are saying with the new social listening tool. This tool lets you see the general conversation around a brand, including total volume seen through the social search function, and which users or businesses are talking most often.

    7. Brand Surveys

    Create surveys and polls to collect feedback about your Twitter Ads campaigns. This insight can help you measure your campaigns effectiveness, understand if your audience is likely to buy the products or services featured in your ad, and optimise future creatives.

    8. Freedom from Ads

    Enjoy premium Twitter with a different kind of streaming experience. Say goodbye to ads; say hello to a whole new look and feel without the distractions of promoted tweets. Have your data protected from advertisers and upgrade the privacy options.

    Disclaimer: “This is not necessarily reflective of Twitter’s future subscription model, and will change at the discretion of Twitter’s management. The survey is the current source of official information.”

    Twitter Revenue
    Twitter Revenue

    Will the Subscription Model impact Twitter’s growth

    There has been a general resistance against paid social media networks in general. A Washington Poll in 2018 revealed that fifty-eight percent of the respondents wouldn’t pay for Facebook if it adopted a paid network model. The same would go true for Twitter. However, Twitter has always emphasized that they would not ask the users to pay for the current features they enjoy.

    The most important thing to remember is that Twitter must be a zero-sum game. For users who are not paying for access, there can’t be any knock-on effect of paid Twitter users keeping content to themselves.

    Twitter is a model that depends on users, not mouse clicks. It’s the connective tissue between friends and strangers, emphasizing broadcast v/s a one-way conversation (social media has been big on one-way communication).

    FAQ

    How does Twitter make money?

    Twitter earns its revenue from Data licensing and Advertisements.

    What is Twitter’s net worth?

    As of Oct, 2020 Twitters revenue was nearly $40 billion.

    Who is the CEO of Twitter?

    Jack Dorsey is currently the CEO of Twitter.

    Conclusion

    An exclusive Twitter subscription model could be just what the company needs to make money and keep customers privacy intact. In this world, where our activity across social media platforms is monitored, Twitter can offer a premium social network to eliminate our privacy concerns.

  • How is Tata Planning to Revolutionize Cloud Technology with Google

    Gone are the days when corporates had file rooms or storage rooms to have their data backed up. With the evolution in technology these rooms were replaced by computers and now most of its applications are being managed by cloud services.

    Cloud services refer to a wide range of services, provided on demand to organizations which are used to data compilation, storage and day to day applications. These services are designed to provide hassle free access to resources and applications without the need of internal infrastructure or any hardware.

    Cloud services can be delivered publicly and privately. Services which are made available to a number of consumers are public cloud services and private cloud services are provided to those who maintain highly sensitive data such as healthcare or banking institutions.

    Latest News
    Types of Cloud Services
    Tata Communications
    IZO – Google Cloud Partnership
    The Cloud market
    The Future of Cloud computing
    FAQ

    Latest News

    February 16,2021 – TCL and Google Cloud have decided to deploy services to organizations through TATA communications’ IZO Managed Cloud, including services like infrastructure planning, workload migration and ongoing operational support.

    Tata Communications

    Tata Communications, the Global Digital Enabler is present in more than 200 countries and serves 7000 plus customers globally that represent 300 companies of the Fortune 500.

    Tata communications’ IZO cloud Management services is a cloud service that provides an orchestration platform to manage and integrate the IT requirements of an organisation. IZO Private Cloud provides scalable resources, hybrid cloud management, and top notch risk and security management. It provides the required expertise, infrastructure and services to act as a catalyst in driving the business growth and enhanced performance.

    IZO Cloud command portal offers a tool that integrates different IT requirements under a single umbrella with a unified cloud experience. With a comprehensive view of IT resource utilization, it grants better control to the customer with cost efficiencies and improved productivity.

    IZO – Google Cloud Partnership

    With Tata communications already spanned across the globe with its cloud services, now has taken a leap further by collaborating with Google cloud. It has thus further gained grounds with its managed public cloud services by adding finer resources by the Google Cloud. Google cloud is expanding its cloud footprint with already marked regions in the Asia-Pacific.

    This partnership will enable organisations to utilize and access google cloud through Tata communications IZO managed cloud, while also providing them with user friendly and end to end services. This also includes cloud infrastructure planning, workload migration and ongoing operational support.

    It will also support organisations with infrastructure and application modernisation, data transformation, analytics and multi-cloud management. Along with infrastructure management. Tata communications will also manage Kubernetes deployments on google cloud to support containerization in hybrid multi-cloud environments.

    Worldwide Market Share of Leading Cloud Infrastructure service providers
    Market Share of Leading Cloud Infrastructure service providers

    The Cloud market

    According to a survey conducted by the International Data Corporation, the cloud market has grown over 26% over the years with revenues totaling $233.4 billion.

    “Cloud is expanding far beyond niche e-commerce and online ad-sponsored searches. It underpins all the digital activities that individuals and enterprises depend upon as we navigate and move beyond the pandemic,” said Rick Villars, group vice president, Worldwide Research at IDC.

    It also points out that the Covid-19 pandemic has been a catalyst in accelerating cloud adoption and estimates that organisations will soon convert to becoming cloud centric IT. As a result of the pandemic, 64% of Indian companies are expected to increase the demand in cloud computing while 56% will opt for cloud software to keep up with the trends.

    “The current demands on enterprises to manage and optimise their cloud solutions has never been more important, especially in the wake of Covid-19 and our increasing reliance on cloud infrastructure,” said Rajesh Awasthi, global head of cloud and managed hosting Services at Tata Communications.

    “As organizations migrate to Google Cloud, they need a partner that will support them across their entire IT ecosystem and deliver a unified cloud management platform that offers greater transparency, control and security of their data and applications,” he added.

    Amitabh Jacob, head of partners and alliances at Google Cloud India, said the true test of 2021 will be how organizations adopt a cloud-first approach. “Through our partnership with Tata Communications, we will be able to provide our customers with a unified, end-to-end experience that will remove the complexity in cloud management and help them transform at speed and scale”, he added.

    The Future of Cloud computing

    Organizations in the future will not require employees to work at physical desks or even devices. Cloud based systems will take over instead unifying the entire process to make it further more efficient and productive. Cloud computing is already being opted by half the organizations around the globe.

    The easy to use and tech-rich environment has made it the need of the hour for organisations that want to simplify their resources and management tools. Hybrid multi-clouds are helping organizations with expert assessment and seamless workload migration hence making cloud computing a cost effective and sustainable choice in the long run.

    FAQ

    What is a Kubernete Engine?

    Google Kubernetes Engine (GKE) provides a managed environment for deploying, managing, and scaling your containerized applications using Google infrastructure.

    What is IZO?

    IZO is a cloud Platform & services provided by Tata. It is a flexible, one-stop cloud enablement platform designed for organisations to navigate complexity for more agile business performance.

    What are the different types of cloud services?

    The different types of cloud service are IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) and SaaS (Software-as-a-Service).

  • America’s Top Billionaires to pay Billions under Ultra-Millionaire Tax

    Ultra-Millionaire Tax is a wealth tax that is introduced for the richest people in the U.S.A. It is a new bill that is introduced by Senator Elizabeth Warren of Massachusetts. She has been proposing to introduce this for a long time.

    Senator Elizabeth Warren introduced the Ultra-Millionaire tax with Representative Brendan Boyle of Pennsylvania And Representative Pramila Jayapal of Washington. The main aim of the new bill is to fight for wealth inequality in the country.

    The wealth tax would force the American households whose income is more than $50 million to pay taxes.

    Lets dive deeper to understand what is this tax all about

    Who is this Tax for
    Evasion Methods
    Reasons for this Tax
    Amount Owed by the Rich
    FAQ

    Who is this Tax for

    The American households whose net worth is in-between $50 million and $1 billion will have to pay a 2% wealth tax. For example, if the household is earning $50 million then they will have to pay $100,000 in the form of wealth tax.

    The American households whose net worth is more than $1 billion will have to pay a 3% wealth tax. For example, if the household is earning $2 billion, then it will have to pay $60 million in the form of wealth tax.

    The households earning below $50 million will not come under the tax bracket. 0.05% of the American households will come under the proposed tax bracket according to a press release.

    Evasion Methods

    The Ultra-millionaire tax has anti-escape measures been taken under consideration. The country will invest an amount of $100 billion to strengthen the IRS (Internal Revenue Service) who is responsible for collecting the taxes. There will be a minimum of 30% audit rate for the taxpayers who are responsible for paying the wealth tax.

    If the U.S citizens who have an income of more than $50 million would want to leave the country or move their assets and citizenship to another country, then they would have to pay an exit tax of 40%. There would be penalties implements for underpayment of the wealth tax.

    Top Richest Americans
    Top Richest Americans

    Reasons for the new Ultra-Millionaire Tax

    The main reason for the implementation of the new bill is to reduce the wealth inequality in-between the American Households in the country.

    Let’s take an example – consider two people A and B. A’s father is a millionaire with an income worth $50 million, pieces of jewelry, collectibles, and yachts. A earns an income of $50,000 and B comes under the American household who earns an income of $100,000. B’s income is also $50,000.

    But even though A has a lot of assets and income generated in his family he will have to pay the same amount of tax that B is paying. Increasing the income tax would affect B more than that of A and that is why the wealth tax is implemented.

    Wealth tax is calculated based on the entire income of the family and not just an individual.

    According to an analysis conducted by economists Emmanuel Saez and Gabriel Zucman from the University of California-Berkley, The American wealth of the richest that is 0.1% of the population has seen their income triple from 7% to 20% in the years 1970-2016 and the rest of the 99.9% has seen a decline in their share of wealth from 35% to 25% in the years 1970-2016.

    The richest families of America are 13,000, they have the same amount of wealth as the rest of the 117 million families in the country. According to their study, they’ve found that the top 0.1% pays around 3.2% of their income as taxes while the bottom 99.9% pays around 7% of their income as taxes.

    Amount Owed by the Richest for Ultra-Millionaire Tax

    According to the Tax rates which is proposed by Elizabeth Warren, Amazon’s Jeff Bezos will have to pay $5.7 billion as a wealth tax for the year 2020. Jeff Bezos would still have $185 billion in net worth after paying the tax.

    Tesla’s Elon Musk will have to pay $ 4.6 Billion as a wealth tax for 2020. Elon Musk would still have $148 billion in net worth after paying the tax.

    Microsoft’s Bill Gates will have to pay $ 3.6 billion as wealth tax for 2020 and Facebook’s Mark Zuckerberg will have to pay $3 billion as wealth tax for 2020.

    According to a survey conducted by CNBC on Millionaires, it was seen that around 60% of the millionaires support the wealth tax proposed by Elizabeth Warren.

    FAQ

    How many billionaires are there in India?

    There are 177 billionaires in India as of 2020.

    Who is the richest billionaire in India?

    Mukesh Ambani is the richest billionaire in India.

    Who is richest woman in India?

    Roshni Nadar Malhotra with a wealth of ₹54,850 crore is the richest woman in India.

    Conclusion

    According to Elizabeth Warren, the implemented wealth tax would raise around $3 Trillion in 10 years. It is said that the tax would raise around 1% of America’s GDP in a year. The revenue would help in paying for child care, developing the educational infrastructure, developing nursing home cares, tuition-free public colleges and schools, and promoting clean energy in the country.

    Elizabeth Warren has said that implementing the wealth tax will help in raising money for President Joe Biden’s agenda ‘#BuildBackBetter’ which includes policies like expanding the caregiving economy.

  • Case Study of Wadia Group

    Wadia Group has been in function since the year 1736 and is one of the oldest Conglomerate in Indian Business market. The Wadia Group business empire has been running for over 280 years in India. Currently, it is broadly diversified in several sectors and industries which includes Textile, Chemicals, Consultancy, Plantations, Foods, Electronics, Light engineering, Health, Laminates, Real estate, and many more.

    The Wadia group companies have popularly emerged as market leaders in the Wadia business field and over the functioning years, the group has developed an excellent record of managing diverse technologies and adapting to it.

    About Wadia Group
    Wadia Group History
    List of Wadia Group Companies
    Growth of Wadia Group
    Interesting Wadia Group Facts
    Final Note

    About Wadia Group

    Wadia Group is all about setting the foot in every possible sector and field. Wadia Group through its child Company called the famous Bombay Dyeing & Manufacturing Company Ltd. is establishing a place in the Realty Sector with rapid expansion plans.

    The Group has access to around 10,000 acres of the historically acquired land at rock bottom prices belonging to Britannia Industries, National Peroxide, Bombay Burmah Trading Corp., Bombay Dyeing & Manufacturing Company and the Wadia Trust.

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    Wadia Group History

    The Wadia Group was first founded by Loeji Nusserwanjee Wadia in 1736. The group’s journey began when the founder set up a marine construction company obtaining a contract from the East India Company. The contract was to build 355 ships including the first Wadia group ships constructed for the British navy outside England.

    Over the next 150 years, the group manufactured over several ships and vessels that ploughed international waters. The year 1879 saw yet another Wadia visionary twist in the Wadia group business. With careful vision and ready to take the risk, Nowrojee Nusserwanjee Wadia moved his stakes into the textile industry.

    By the next half of the 19th Century, as Wadia Group of Bombay (present Mumbai) was gaining its reputation as the 2nd largest cotton trading port in the world as well as India, the cotton capital of the world. This indicated the birth and rise of one of the greatest success stories in Indian entrepreneurship.

    The Wadia Group today has a Rs 10,000 crore ($2 billion) Business operation in the world. The Wadia Group investment portfolio covers a number of industries which includes Aviation, Healthcare, Auto Components, Real Estate, Retail, Plantations, Chemicals and many more.

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    List of Wadia Group Companies

    There are several Wadia group subsidiaries under the giant Wadia group which have been successful in their revenue and Wadia group turnover.

    Britannia Industries

    Britannia Industries is one of India’s leading food companies with a history of around 100 years. Britannia is the most trusted food brands in India and also manufactures brands like NutriChoice, Good Day, Tiger, Marie Gold and many more which are household brands.

    Britannia’s portfolio includes all the bakery products like Biscuits, loaves of bread, Cakes, and Dairy products like Milk, Cheese, Beverages, and Yoghurt. The Britannia products are available across the country and reach around every 3rd Indian home. Britannia’s Dairy business contributes to around 5 % of its revenue and the dairy products directly reach more than 100,000 outlets.

    Bombay Burmah Trading Corporation Ltd

    The BBTCL founded its fortunes in the year 1863, as a public company which makes it almost 150-year-old company. It is the largest Wadia company in the Wadia Group based on its revenue of Rs 11,743 Cr.

    It is the 2nd oldest publicly quoted company. It is also the largest Agriculture Company In India based on company sales. The Sales Growth of 3 Years is almost 9.24 %.

    Bombay Realty

    Bombay Realty is the Wadia Group’s real estate company which concentrates on redefining the Mumbai skyline with its two iconic developments in the heart areas of Mumbai. The prime amazing developments of Bombay Realty are The Island City Centre which is at Dadar and Wadia International Centre located at Worli.

    Bombay Dyeing & Manufacturing Company Ltd

    The most important company of the group established as a small operation of Indian spun cotton yarn dyed by hand. It has also now grown to be one of the respected brands in the business.

    There is a wide variety of product portfolio like linens, towels, furnishings, leisure clothing, kids wear and a whole bunch of other products are now available across more than 2100 multi-brand stores.

    All the concerned products come with the company’s hallmark finishing, great textures, designs to match the latest trends which have been synonymous with Bombay Dyeing for over a century. The Wadia group revenue stood at Rs 4,404 Cr and the Sales Growth of 3 years is 33.95 %.

    Go Airlines

    Go Airlines (India) Ltd is an aviation business of the Wadia Group and functions under the company GoAir. GoAir launched its operations as a low budget and fare carrier to make it easier to air travel and offer airline seats at a marginal premium fare across India in the year 2005.

    It currently operates around 330 flights across 36 destinations and 9 international. The airline uses a state-of-the-art Airbus A320 aircraft as a part of the expansion plan.

    National Peroxide

    National Peroxide, a Wadia group company is India’s largest Hydrogen Peroxide manufacturer based in Kalyan, Maharashtra. It ha been operating for the last 64 years. Hydrogen Peroxide is widely used as antimicrobial chemical against a wide range of microorganisms, including bacteria, yeasts, fungi, viruses, and spores. Keeping in mind the need to do large scale disinfection, NPL has quickly developed a 3% Hydrogen Peroxide solution which can be used for disinfecting public places like airports, road, railway stations etc.

    Wadia Techno-Engineering Services

    The Wadia Group acquired 100% shareholding in Gherzi Eastern Limited “(GEL)”, from the Gherzi Group, as a result of which now The Wadia Group is the sole promoter of GEL. The name of ‘Gherzi Eastern Limited’ has been changed to “Wadia Techno-Engineering Services Limited”  in 2012. Since its inception WTESL has been a market leader and has helped shape some of the landmark constructions in the History of modern India.

    Growth of Wadia Group

    Textiles is set to be the main driver for the group, while he also plans to develop the real estate business in a major way considering its growth in the business. The complete concentration will be on brand building and establishing the textile business. Textiles will remain a dominant activity for Bombay Dyeing and the group is in the process of restructuring the entire business operations, including the manufacturing and production facilities.

    The group is on a revival mode to carve its growth path and has also taken initiatives for re-establishing the products as well as broad basing the market penetration. As a part of the marketing initiative, the company has adopted the task of refreshing the brand in the consumer minds, keeping intact the brand popularity.

    Interesting Wadia Group Facts

    • In the year 1971, then 26-year-old Nusli Wadia saved Bombay Dyeing from a takeover bid from R.P. Goenka.
    • The second oldest ship in the world was built by the Wadia group naming “HMS Trincomalee” is still afloat today in Hartlepool, England.
    • The US national anthem “Star-Spangled Banner” was composed on a ship “The Minden” built by Wadias in 1812.
    • Nowrojee Nusserwanjee Wadia started Bombay Dyeing in a humble red-brick shed.
    • The Wadia Group founder Loeji Nusserwanjee Wadia was India’s one of the first master shipbuilders.

    Final Note

    The Wadia Group is notably the widest diversified industry in India that covers almost all the growing fields of business like textiles, chemicals, plantations, food products, electronics, health, laminates, real estate, consultancy and many more.

    The history and growth of this group are legendary for a common man and it is worth knowing the facts behind the rise of this business.

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    Frequently Asked Questions

    Which is the oldest warship built by Wadia group or which ships built by Wadia group in bombay or which ship is built by Wadia group in bombay?

    HMS Trincomalee was launched in 1817, is the ship built by Wadia Group in Bombay is the oldest British warship still afloat.

    Who is the owner of Wadia group?

    Wadia group owner: Wadia family.

    Who is Ness Wadia wife?

    While Ness Wadia is known for his flamboyance and arrogance his younger brother Jeh Wadia shuns the spotlight and has stayed clear of controversies. He is married to Celina, an Australian and is the Managing Director of the group’s flagship company Bombay Dyeing.

    What is in the list of Wadia Group Companies?

    Wadia group companies list:

    • Britannia Industries.
    • Bombay Burmah Trading Corporation Ltd.
    • Bombay Realty.
    • Go Airlines.

    Is Bombay Dyeing Indian company?

    Bombay Dyeing & Manufacturing Company Limited (Bombay Dyeing) is the flagship company of the Wadia Group, engaged primarily in the business of Textiles. Bombay Dyeing is one of India’s largest producers of textiles. Its current chairman is Nusli Wadia.

  • BBK Electronics-The manufacturer who Rivaled Apple [Case Study]

    BBK electronics is a Chinese multinational conglomerate. It owns over half of the smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOO and OnePlus. It has been branded as the most innovative company for its ingenious strategy. BBK has multiple brands to cater to every market segment from entry-level models to mid-range and premium models. In 2017, BBK electronics emerged as the second-largest producer of smartphones by shipping over 56.7 million smartphones, beating Apple and Huawei.

    History
    The Strategy Behind Each of their Brands
    FAQ

    History

    BBK Electronics was founded in the year 1998 by a Chinese billionaire and entrepreneur Duan Yongping. After he left his gaming company Subor which was a heavy competitor to Nintendo in the 1990s. He started an electronics manufacturing company named Bubugao, which later was renamed BBK electronics. BBK Electronics specialized in consumer electronics such as television sets, CD and DVD players, Blu ray players, digital cameras and smartphones.

    The Strategy Behind Each of their Brands

    OPPO

    In 2004 that Duan founded OPPO Mobile Telecommunications Corp. Ltd. with CEO Tony Chen. The company got into the mobile phones market in the year 2008. In another 5 years it became the second most profitable company in China alongside other players like Huawei, ZTE, Xiaomi and Lenovo.

    Oppo first made its presence in 2014 in the Indian smartphone market with the release of its flagship device Oppo N1. With an overall market share of just 4%, Oppo needed a better marketing strategy to stay in the competition. Since then Oppo used various marketing strategies like celebrity marketing, retail marketing, sponsor marketing etc. to increase brand awareness.

    Oppo is also known for its retail strategy having opened more than 600 stores in shopping malls and plans to add 400 more stores by the end of 2020. Oppo has an international presence across 21 countries globally. Oppo has made its name as selfie expert technology and is ranked 4th for creating the best selfie experiences among the younger generations globally.

    They were also the first to feature an in-display front-facing camera, meaning you won’t be able to see the camera hidden under the display. Oppo’s success does not come from any complex marketing strategy but based on a customer-oriented strategy to provide a better customer experience.

    Oppo owns most of its supply chain and distribution networks. They have manufacturing units that produce all the devices and equipment. While companies like Samsung, Huawei etc. are focused on all segments from entry-level to high-end mobiles, Oppo has its offering on high-end specs with low prices.

    Share of Smartphone Users in India BBK Case study
    Share of Smartphone Users in India

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    VIVO

    Vivo was founded in the year 2009 by CEO Shen Wei. It was in 2011 that Vivo smartphones first appeared with the focus on ultra-slim factor and relying on celebrity endorsements to capitalize on the smartphone boom. Vivo’s core business lies in the mid-range smartphone section, however recently the brand had stepped into concept APEX and NEX ranges.

    Vivo NEX was the first truly bezel-less smartphone with a selfie pop-up camera. Vivo is also known for its Hi-Fi technology, which is short for high fidelity audio experience. They market themselves as a camera and music smartphone model. Vivo entered the Indian market in late 2014 with the world’s officially slimmest smartphone. Vivo was the first to introduce an in-display fingerprint scanner with its Chinese model Vivo X20 Plus UD. It also came up with the fastest charging technology called VOOC and super flash technology.

    Vivo has a very proactive advertising and marketing strategy. It uses medium such as print, television advertising and social media marketing to promote its products.

    For an example, Vivo had already replaced PepsiCo to become the official sponsor for Indian Premier League Season (IPL) in 2016. Vivo promotes its wide range of products by advertising on billboards using an extensive OOH (OutOfHome) campaign.

    Vivo Advertising Billboard
    Vivo Advertising Billboard

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    OnePlus

    OnePlus was founded in the year 2014 by Pete Lau and Carl Lei. OnePlus launched one smartphone every year, unlike any other smartphone brand who have unveiled 4 to 5 products every year. The chose to launch all their products exclusively through online marketplace Amazon and have opened thier stores in selected cities.

    It has made its mark in the premium smartphone category and its tie-ups with OTT platforms like Netflix have further increased the brand reputation. The brand slogan is “Never Settle” which became very popular among young generation. Users started to opt OnePlus phones which provided higher specifications and are cheaper compared to their premium end rivals such as Samsung and Apple.

    Netflix Oneplus tie-up
    Netflix OnePlus tie-up

    OnePlus is known for making viral waves with its invite-only system. OnePlus adopted influencer marketing to reach a variety of audience. It built an online platform for technology enthusiasts to discuss android app development related queries.

    OnePlus also has some amazing brand ambassadors such as Robert Downey Jr. and Amitabh Bachchan. It has made an aggressive campaign online to promote sales, which are usually booked within moments as the sales go live.

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    Realme

    Realme was founded in the year 2018 by former OPPO vice president Sky Li. Realme was introduced in the Indian market as a competition against another Chinese smartphone manufacturer Xiaomi which dominated the lower price segment. Realme adopted Xiaomi’s strategy and sold most of its phones through an online channel. It has also partnered with offline retail chains to expand its reach. Realme has adopted slogans like Dare to Leap, dare to buy, to promote purchase of their smartphone. They target young consumers through social media marketing campaigns and viral media campaigns.

    IQOO

    The latest smartphone from BBK electronics to enter the competitive Indian smartphone market is IQOO (pronounced I-koo). With the launch of premium smartphone IQOO 3, the phone comes with both 4G and its 5G variants. They are focused on providing an advanced smartphone to grow its small user base.

    Virat Kohli Brand ambassador of IQOO
    Virat Kohli Brand ambassador of IQOO

    IQOO partnered with Flipkart on the distribution end and endorsed by Indian cricketer Virat Kohli. Initially released through online stores they are planning on setting up offline stores, so that customers can get a hands-on experience of device functionality.

    FAQ

    Is Xiaomi owned by BBK?

    BBK does not own Xiaomi. BBK owns 5 smartphone brands that are Oppo, Vivo, Oneplus, Realme and iQOO.

    Who is the owner of BBK Electronics?

    Duan Yongping is the founder and owner of BBK Electronics.

    How much is BBK Electronics worth?

    BBK Electronics was estimated at $77 billion as of 2020.

    Is Nokia a Chinese company?

    Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company.

    Conclusion

    Owing to the well-established supply chain and distribution centers set up by Vivo and Oppo, these brands can enter the markets pretty easily. Whereas OnePlus has set its user base primarily in the North American, European and Indian Markets. As OnePlus is starting to cater to the mid-range segments with a device like “Nord”. Vivo and Oppo are entering the premium segment.

    Realme is proving itself as a leading competitor in the entry-level mobile segment challenging the likes of Xiaomi. Vivo’s IQOO brand is targeting premium segment with the introduction of 5G flagship smartphones in Indian markets.

    BBK electronics has reached this level of success by wisely adopting an age-old adage which states to don’t put all your eggs in one basket. Every brand under the parent company BBK electronics has its range of products towards each market segment, So if one fails, they can depend on the other to make a profit.

  • What is Paytm Mafia – Case Study

    Paytm was founded in the year 2010 by Vijay Shekar Sharma headquartered in NCR region in the nation’s capital. It was started as an online wallet and since then had revolutionized the retail industry. Paytm offers a wide variety of services from prepaid mobile recharge, paying utility bills online, booking train tickets, booking movie tickets, pay insurance premiums, shopping bills and get in the fast lane with Paytm FasTag, shopping for clothes and appliances.

    What is Paytm mafia
    Startups Founded by Paytm Mafia
    Startups Funded by Paytm Mafia
    FAQ

    What is Paytm mafia

    The term startup mafia is derived from the term ‘PayPal mafia’ where former employees of PayPal begin their own ventures. The startup mafia helps one another by providing support, investments, and mentoring to help upcoming startups.

    The startup mafia accounts for a sizeable portion of the Indian startup ecosystem, as former employees of unicorns such as Flipkart, Paytm and Ola have gone to begin their ventures.

    Well, Paytm is a huge organization that has hired more than 5,000 employees. Some of these employees quit their jobs to build a new venture after growing experience in building scalable products.

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    Startups Founded by Paytm Mafia

    Junio

    Junio is a fintech startup that build products for children, such as a pocket money app. Founded by ex-Paytm employees Shankar Nath and Ankit Gera, they received funding of $1 million from angel investors. The company targets kids in the range of Class 4 to Class 10 and plans to onboard over 2.5 million users by 2024.

    One of the vital things, the former Paytm executive learned from his tenure in Paytm is the power of collaboration. Where they worked with more than 100 brands on their consumer promotions.

    Another takeaway from their experience in Paytm is to build a product in a simple and usable manner. One needs to understand where the system breaks and move carefully while building a product. The only competitor right now to Junio is sequoia funded Fampay that also exclusively caters to children.

    The idea of letting your kid manage their financials by providing them money is quite a new concept in India. Junio seeks to digitize pocket cash and nurture finance knowledge in children at quite an early age.

    Park+

    Park+ is an app-based platform for B2B businesses and daily commuters that offers smart parking automated solutions. The cloud-based app caters to car owners. The solutions offered in this app include parking reservations to FasTag recharge and a lot of other solutions offered. Park+ was founded by ex-VP of Paytm Amit Lakhotia. He founded this app to solve the parking problem people face in their day to day lives in India.

    Park+ has raised over $11 million in funding from Sequoia, Matrix Partners.

    Indiagold

    Indiagold is the only app in India where you can buy and sell 24 karat gold online with BIS Hallmark certification. It was founded by Deepak Abbott, a former employee of Paytm. You can also buy gold coins and jewels on easy instalments with UPI or debit cards. This app also provides instant gold loans and a secure gold locker facility currently available in Delhi NCR.

    The services will soon be opened all across India. Indiagold is now trusted by over 5 lakh customers.

    10 Best PayPal Alternatives to Switch to in 2021
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    Startups Funded by Paytm Mafia

    GOQii

    GOQii is an Indian startup founded in 2014 by Vishal Gonda. It specializes in building a preventative healthcare ecosystem. It promotes a healthy and balanced lifestyle with a combination of advanced wearable technology, personal coaching. It has received an undisclosed investment sum from Paytm founder.

    GOQii on Harvard business publishing platform
    GOQii on Harvard business publishing platform

    Unacademy

    This Indian startup Unacademy started its journey as a YouTube channel back in 2010. It became an EdTech unicorn after its official launch in 2015. This Bangalore based company provides educational content and online classes for various competitive exams like GATE/NET, NEET, CAT, UPSC, Railways, bank officers. The Paytm founder had invested twice in this EdTech unicorn.

    Flyrobe

    Flyrobe is a startup which is an online fashion rental platform. The platform allows users to rent designer clothes for a fraction of the MRP. It is India’s largest such platform. This startup received funding from the Paytm founder.

    Flyrobe
    Flyrobe

    The Ken

    Ken is a subscription-driven business news website founded in 2016 by a team of experienced journalists based out of Bangalore. Their goal is to promote content every morning by publishing fresh and original business insights to professionals, entrepreneurs and investors. It received an undisclosed amount of funding from Paytm Founder Vijay Shekhar Sharma in 2016.

    FAQ

    Who is the current owner of PayPal?

    Paypal is owned by eBay which acquired it for $1.5 billion in October 2002.

    Who is the CEO of Paytm 2020?

    Varun Sridhar is the current CEO of  Paytm.

    Is Paytm an Indian company?

    PayTM is owned by an Indian company by the name of One97 Communications Ltd.

    Conclusion

    Paytm mafia has nurtured and supported the growth of the Indian startup ecosystem. The Paytm mafia has been through the highs and lows. For them every day even tiny mistakes cost a lot. They bring a lot to the table which they gained in working among top companies. They also understand the mindset of the consumer which helps them build products that can thrive in the current market.