If you have an independent venture that can be effectively imitated, at that point diversifying might be probably the most ideal approach to extend it at a quick movement. Furthermore, if you tackle it the correct way, you can positively siphon up your productivity. Through this article we will tell you how to research a franchise effectively.
ââHere are some tips to help you through the change:
1. ââGet Coordinated
Thoroughly consider the cycle of how your business functions. Franchisees will require accurate subtleties and rules to get their organizations ready for action. This cycle takes some time, however, it’s justified, despite all the trouble â regardless of whether you choose not to dispatch the establishment alternative, this will even now, at last, assist your business run all the more easily. From showcasing to signage to business cards to staff preparing, everything must be executed along these lines. Build up an activity manual to give franchisees a speedy method to reference strategies and best practices and make an endorsement cycle so you approve significant choices.
Get Co-ordinated
2. ââRecruit a Lawyer
Getting master exhortation is truly urgent during the diversifying cycle. First of all, you’ll need to round out a Franchise Disclosure Document. It has an unmistakable organization you need to follow, and it’s essential to have a legal advisor walk you through this cycle. You’ll have to set evaluating, make an establishment understanding, and decide licensed innovation assurance. (Notwithstanding meeting with a lawyer, the International Franchise Association additionally has some superb assets.)
Recruit a Lawyer
ââ3. Be Precise
You should be very specific with regards to picking franchisees. It’s anything but difficult to track down individuals with the capital, however, would they say they are the opportune individuals? Do they have the correct foundation to maintain a business? This is somebody who will speak to you, so it should be a solid match. All things considered, you are in this to ensure and develop your image. Set up a talking cycle and understand what your major issues are.
As a franchisor, your most significant resource is your image; secure it no matter what. Your image speaks to your way of life, your convictions, and your disposition toward your clients. At the point when your establishment, you are enabling new individuals to speak to your image. This is perhaps the greatest danger of diversifying. Clear rules should be set up for the utilization of the entirety of the brand resources.ââ
5. Know what you Want
You need to be certain that you are sending one clear message from one clear source, and that message is reliable all through the association. No detail is excessively little. This can appear to be domineering, however never let anybody utilize your image resources in any capacity, regardless of how little, without your earlier endorsement. Screen everything, give close consideration to recordings and pictures, and screen all online media sources in an ordinary and nitty-gritty style.
ââ6. Pick the Right Location
What areas bode well for your business? Where do you have brand acknowledgment as of now? Consider keeping your initial not many areas near and dear, yet far enough away that it doesn’t hurt deals at your underlying area. That way, you can oversee coordination without any problem. Remember you’ll need to visit these areas in person every once in a while, so pick areas with simple admittance to an air terminal.
ââ7. Find a Mentor
There will consistently be individuals who are happy to offer you guidance â you simply need to search them out.
Consistent is the key of development . Does it bode well to develop a global level? Or then again would it be a good idea for you to adhere to a statewide arrangement?
ââ9. Backing your Franchisees
From the outset, you’ll need some acknowledgment with your franchisees, just as heaps of time on the web and utilizing the telephone.
Back your franchisee
Do everything you can to support them by commending triumphs and achievements. What’s more, to wrap things up, set up a route for franchisees to speak with each other, as well.
A Monopoly is a situation in the market when a specific company or an enterprise is the only supplier of a particular product in the country. India has some companies in which have a monopoly in the market. Letâs look at the companies which have a monopoly in the Indian market.
IRCTC has a 100% monopoly in their respective sector in the Indian market. IRCTC stands for Indian Railway Catering and Tourism Corporation. IRCTC is a subsidiary company of Indian railways which involves in providing services such as ticketing, catering and tourism.
The company was founded in the year 1999 and has its headquarters located in New Delhi, India. The Company in the beginning was fully owned by the Government of India under the control of Indian Railways but during the year 2019, the company was listed on the National Stock exchange (NSE). The majority shareholding is still with the Government of India.
Coal India has an 82% monopoly in their respective sector in the Indian market. Coal India Limited is also a company which is undertaken by the Government of India. The company was founded in the year 1975 and has its headquarters in Kolkata, India.
Coal India is the largest coal-producing company in the world. The company is also a Maharatna public sector undertaking. The company has a contribution of around 82% of the total coal production in India. Coal India is owned by the Union Government of India and its operations are taking place through the Ministry of Coal. It is the 8th most valuable company in India.
ITC has a 77% monopoly in their respective sector that is the manufacturing of Cigarettes in India. ITC Limited is an Indian based multinational conglomerate. The company was founded in the year 1910 and has its headquarters located in Kolkata, India.
ITC has a monopoly over their cigarette brands in the country other than that they have a wide range of products and services such as Hotels, FMCG, Packaging, Paperboards, Agribusiness and Specialty Papers. The company was formerly known as India Tobacco Company limited and later in the year 1974 it was renamed as ITC Limited where ITC doesnât stand for any acronym.
Pidilite
Pidilite has 70% monopoly in their respective sector in the Indian market. Pidilite Industries Limited is an Indian based manufacturing company. It was founded in the year 1959 and has its headquarters located in Mumbai, India.
Pidilite Products
The company is mostly involved in the manufacturing of adhesives and also has its monopoly share in the adhesive manufacturing sector. Other than this the company is involved in consumer products such as art materials, food and fabric care, car products, stationery materials, etc.
They are also involved in the manufacturing of specialty industrial products such as industrial pigments, industrial adhesives, textile resins and leather chemicals. One of the major brands under Pidilite is Fevicol.
Nestle has a 97% monopoly in their respective sector that is Cerelac in India. Nestle is a Switzerland based multinational conglomerate. It was founded in the year 1866 and has its headquarters in Vaud, Switzerland. The company is involved in the manufacturing of food and drinking products. Nestle is the largest food company in the world.
Nestle Products
Cerelac is an instant cereal which is manufactured under Nestle. Other than this Nestle has a wide range of products such as baby food, medical food, bottled water, coffee and tea, dairy products, confectionaries, ice cream, chocolates, frozen food, pet foods, etc.
Marico
Marico has a 73% monopoly in their respective sector that is Premium Edible Oils in India. Marico is an Indian based company. The company was founded in the year 1990 and has its headquarters in Mumbai, India. Marico is one of Indiaâs leading companies in the consumer goods sector.
Other than Premium edible oils the company has a wide range of products and brands such as hair care, skincare, male grooming, health foods, fabric care, etc. Marico has its presence in almost 25 countries across Africa and Asia.
Hindustan Zinc
Hindustan Zinc has a 78% monopoly in their respective sector that is the manufacturing of Zinc in India. Hindustan Zinc Limited is an Indian integrated mining and resource-producing company. The company is undertaken by a Central Public Sector. The company was founded in the year 1966 and has its headquarters located in Rajasthan, India.
The company is involved in the mining and resource production of zinc, lead, cadmium and silver. In the year 2003 Hindustan Zinc was sold to Vedanta Ltd. Currently, the company is a subsidiary company of Vedanta Ltd.
HAL has a 100% monopoly in their respective sector in the Indian market. Hindustan Aeronautics Limited which is commonly known as HAL is an Indian company that is owned by the state. The company was founded in the year 1940 and has its headquarters in Bangalore, India. HAL is an aerospace and defense company.
HAL is involved in the operation of aerospace and is also involved in the design, assembling and fabricating of aircraft, jet, engines, helicopters and their spare parts. The company is governed under the management of the Indian Ministry of defense.
A monopoly is a firm who is the sole seller of its product, and where there are no close substitutes. Examples: Microsoft and Windows.
What are the 4 types of monopolies?
Natural monopoly, Geographic monopoly, Government monopoly, and Technological monopoly are 4 types of monopolies.
Is Coca Cola a monopoly?
Coca-Cola, Pepsi, etc are not a monopoly because they are in one of the most crowded industries – Drinks and Soft Drinks.
Conclusion
These are the top companies that has a monopoly in the Indian market. A monopoly market has its own benefits and disadvantages. It is always good for a country to have a mixture of companies with some monopoly companies.
From the iconic and path-breaking ‘Mother India’ Â to the flashy and entertaining ‘Four More Shots Please’, entertainment industry in India has come a long way and along with that came the entirely new and engaging era of OTT platforms such as Netflix, Prime Video, Disney+ Hotstar and many more.
However, this article is not about the success or the net profit generated by these streaming platforms every year. India’s entertainment industry is one of the most profitable industries with a revenue of over $34 billion, and recently, a fundamental shift has been witnessed in the industry as streaming giants like Netflix and Prime Video are targeting and expanding female audience.
Women represent a key demographic for the Indian entertainment industry and thus the need of the hour is to have diverse cinematographers, storytellers, writers, directors, and actors share their unique perspectives in raising the bar of the entertainment industry by the increased inclusion of women-centric roles.
Streaming Platforms Are Focusing on Women Centric Movies
Four More Shots Please! | Amazon Prime Video
âMore than half of Netflix films released in India this year have a female producer or director, according to Monika Shergill, Netflix Indiaâs vice president of content. Netflix saw unique women visitors jump to 40% last year from 26% in 2018, according to Comscore data. The Los Gatos, California-based company is working with 30 women producers and directors besides a dozen women writers this year, Shergill said.â
The fundamental shift in the industry has been viewed as a consequence that all of Amazon Prime Video’s six originals released in India this year had women in key roles while more than half of Netflix films had a female producer or director.
Also, OTT players were keen enough to target female viewers as soon as the movie theatres were shut to the coronavirus induced nationwide lockdown. We witnessed a surge in women-centric content such as ‘Masaba Masaba’ and ‘Bulbbul’ on Netflix to ‘Pushpavalli’ on Amazon Prime.
Still from Masaba Masaba | Netflix
Bollywood industry which earlier relied on an A-list male superstar in lead to top the charts and become a blockbuster is now focusing on the push for equality by giving females leads the chance and choice related to the content targeted on them. According to data from Statista, as incomes rise in the $2.9 trillion economy, per capita spending on media and entertainment is expected to almost double to $35 in India by 2021 from five years earlier.
Traditionally, watching movies and shows were considered as a group activity, however, with the surge in the use of smartphones and streaming platforms, people can watch what they want, where they want, and by themselves on their personal devices. Thus, content creators and streaming platforms are now able to provide target based stories and cater to niches.
A 2016 study by Google and A.T. Kearney estimated that Indian womenâs share in overall online spending will jump to 42% by 2020 from 20% in 2015 whereas, a 2019 study by the Boston Consulting Group said Indian women are increasingly having a say in household purchase decisions.
Creative Freedom
Scene from Bulbbul | Netflix
One additional benefit of streaming platforms is the prospect of less financial risk compared to contemporary ways. Thus, producers are also ready to take the liberty of creative freedom and experimenting with characters. Prominent examples of this, Netflix film Bulbbul, a supernatural film in which a woman is mistaken for a witch, Gunjan Saxena, a biopic about India’s first woman combat pilot who went to the Kargil war and Amazon Prime’s series Four More Shots Please, which openly addressed taboo issues such as female sexuality and homosexuality. Â Thus, better access to the Internet is motivating creators to pitch stories that resonates with females.
Also, India’s experience throws light on the worldwide trend in which more women are involved in the creation of streaming content directed toward women. Netflix had women helming 20% of its 53 original U.S. films last year, nearly double the rate of representation for women directors across the 100 top-grossing U.S. films of 2019.
Byju’s, an online learning application was originally started by Byju Raveendran. Byjuâs app gained extreme popularity and was evolved into a massive organization through Think and Learn Pvt Ltd in 2011. It is a platform where the lecturers educate students to learn and develop exceptional academic ideas via the app and apprehend them much better when compared to traditional school learning.
The app specializes in mathematics and science thus helping kids all over the country to fall in love with learning and master all the subjects and topics it has to offer. Byju’s Business and Revenue model runs on a subscription based method and helps students at large in acomplishing their academic goals.
The organization is a hit as it has precisely catered to the appropriate audience and has done an amazing job at helping students prepare for their entrance or school-college level examinations. The app provides graphically enriched lectures making the topics quite easy for students of all ages to comprehend thus having a better grip on their academic topics. Due to Byju’s recorded lecture features students can enjoy learning at their own convenience.
Byju Raveendran is an Indian and belongs from Azhikode, a small coastal village in Kerala. Before Byju’s he initially worked as an engineer in a UK-based shipping company. Raveendran was respected among his pals as he helped them crack their entrance exams though his simple and easy to understand tricks, though he accomplished 100 percentile in his own entrance examinations, he rejected the IIM. Challenging the traditional educational system Byju’s is evolving into an educational giant helping students at large to enjoy learning.
Byjuâs is a premium educational model wherein a number of the primary academic content is made available to students for free. However, to gain access to much more easy and amazing content the users have to opt for a paid subscription. According to a Dec 2019 report published by Economic Times, Byjuâs had accumulated more than 40 million registered customers and 2.8 million paid subscribers.
In the monetary year of 2019, Byjuâs Business multiplied to Rs. 1341 crore from Rs. 490 crore in the preceding monetary year, and stated a net profit of Rs. 20 crores. Furthermore, the credit for Byju’s success goes to a deeper understanding of the Indian academic industry and providing its users with the best- satisfactory content possible.
By March 31, 2020, Byjuâs planned to multiply its revenue to Rs. 3000 Crores considering the profitable fiscal year of 2019. Byjuâs planned to launch new products like Byjuâs Online Tutoring in order to attain this mark. Millions have been raised by Byjuâs and it has been successful in acquiring companies like Math Adventures, TutorVista, Edurite, Vidyartha, and U.S.-based Osmo. Byjuâs did not fail to grab Facebook-Whatsapp owner Mark Zukerbergâs attention and his own Chan Zuckerberg Initiative landed up investing $50 million in the company.
In 2019, Byjuâs valuation crossed the $5 billion mark with an investment of $25 million from General Atlantic. Before that, Byjuâs had raised budget from Naspers Ventures and the Canadian pension fund CPPIB, which had raised its valuation to $3.6 billion from the $1 billion valuation withinside the early economic year of 2018.
Impact of Covid19 on Byjuâs Application
Personalized training online was conducted by Byju’s during the lockdown. These online classes are intended for students to continue their academics even during the pandemic and get personalized guidance for the same. History, civics, and geography are a few subjects that Byju’s began teaching and now is planning to record lessons in vernacular languages. Learning material in Hindi and English is already available in the app.
Divya Gokulnath, the Co-founder of Byju’s believes that White Hat Jr, an app that claims to teach kids online coding for $300 million is perfect for the plan. She believes that coding is a necessary future skill which will help our kids accelerate with international expansion. India having the largest school-going population can benefit a lot from this merger wherein a team of experts makes high quality, learning made easy educational content and it reaches every nook and corner of the country benefitting whoever it comes across.
She also believes that technology is a cost-efficient way to solve many of our inefficiencies. It will surely democratize education, and bring high-quality learning to all.School education cannot be replaced simply by online education however, it can help students to learn hard skills and core subjects in a nation that lacks quality school infrastructure and content. There is a chance that a student’s educational perspective might completely change due to the big changes such as online learning which will in turn inculcate the habit of self-learning in students.
Byju’s Expenses For The Fiscal Year 18-19
Byju’s Revenue Model
Learning modules for school and college-going students as well as students preparing for their entrance and competitive exams is a facility that Byju’s app offers. The videos are created by featuring an instructor who makes tough concepts easier using audiovisual tools. To access the desired course students have to pay the necessary course subscription fees which vary from course to course.The lectures are usually pre-recorded thus enabling the students to download and access them offline at their own convenience.
Sometimes, Byju’s offers its course content online through live sessions. Byju operates on a subscription-based revenue model. Byju earns its revenue by charging students the subscription fees for the courses that the company offers. Byju’s employs teachers, coaches, and trainers to develop such quality content and create an Intellectual Property (IPR) base that it owns. Since Byju’s functions online, it allows its content to reach many students in need thus adding to its popularity and revenue.
By making more sales, Byju’s earns tremendous profit. It is one of the largest Indian web organizations that has a capital productive action plan. The organization secured $540 million in grants powered by South Africa’s Naspers in December 2018 with a giant valuation of $3.6 billion. Byju’s disclosed that it had made a considerable profit in the last quarter of 2017.
Recently in march 2021, BYJU’s has raised $1.5 billion in series F funding round. The capital raised will be used for inorganic growth through acquisitions.
The latest fundraising values the company at $15 billion.
Byju’s plans to keep moving forward with its disconnected mentoring and wishes to grow in the US, Australia, the UK, and a few other countries.
BYJU’S has purchased Aakash Educational Services Ltd (AESL) for about $1 billion. It is considered to be one of the most expensive acquisition in the Indian edtech space.
FAQs
What is the revenue of BYJU’s?
BYJU’s revenue is US$460 million in the year 2021.
What is the business model of BYJU’s?
Byjuâs follows a Freemium Business Model. It earns through the subscription amount paid by students. BYJU’s also earns by selling products. BYJU’s also provide a number of premium academic content for free.
Esports is a form of sport competition using video games which is often organized into multiplayer video games, particularly between professional players, individually or as team. Esports has managed to take over the market in India mainly because of the growth and promotion done on online streaming platform such as Youtube and Twitch. The word âesportsâ is getting increasingly popular by the day thanks to the multiplayer online games like PUBG and Fortnite.
The masses still donât know that the esports industry is more than a decade old and has just shot up in India in the past few years with more developers and investors jumping into the sector. The most common video game genre of esports are multiplayer online battle arena (MOBA), first person shooter (FPS), fighting, card games, battle royale and real time strategy (RTS). The popular franchises include League of Legends, Dota and Counter strike.
Although the legitimacy of esports as a true sporting competition remains in question, they have been features alongside traditional sports in events such as Asian games, while even the International Olympic Committee are also discussing their inclusion into the future of Olympic events. In India esports accounted for around 4% of all online gaming users and 9.13% of aggregate revenue out of the overall online gaming market in FY20. The growth in esports prize money pool by 123.3% during 2016-2018 has attracted gaming enthusiasts to become professionals
According to Forbes, India ranks 16th, with a total revenue of $1.17 billion (8,000 crore approx.). Comparatively to, North America is estimated to generate revenues of almost $409 million in the next four years while China known to have largest gaming market in the world, with a total revenue of $37.9 billion (Rs 26.11 lakh crore approx.) in 2018, followed by US, Japan and Korea. This shows there is huge potential in the esports market and India needs to tap into that space.
In 2010, India only had 25 game developers whereas now we have 250 more joining the list every year. Corporate giants like Paytm, Alibaba, Tencent and even Nazara have been investing heavily in the Indian gaming market, which is currently one of the top 5 countries in terms of mobile gaming. Most of the revenue generated in esports is sponsored by companies like Asus, Oppo which have been funding to organize and promote esports competitions in India.
Popular esport events in India
Apart from the local tournaments like PUBG Mobile India Series 2019, for the first time, Mumbai is set to play host to one of the biggest esports gaming event, ESL (Electronic Sports League) which will see Dota 2 players from across the globe compete in the two-day tournament. According to a Forbes report, as of October 31st 2019, 285 players from India had earned $216,761.38 (Rs 1.49 crore) in various esports tournaments and games, ranking India at number 64.
Counter Strike remains the most popular and most played esports in India. Counter Strike was released in 2012. Since 2012 Counter Strike has been India’s most popular esports game. India was not a hub for esports back then. But now Indian esports are being recognized at an international level and getting international investments too. Counter Strike is a multiplayer first-person shooter which pits two teams against each other. Competitors are given the task of eliminating the other while completing separate objectives.
Dota 2
Dota 2 is one of the first esport that comes to mind while talking about India’s most popular esports games. Dota 2 is a multiplayer online battle arena. The two featured teams can have 5 players each. To win Dota 2, each team has to destroy the opposing structure while defending theirs. Players have more than 100 characters to choose from. Each character has unique abilities, playing styles, and attributes.
Esports Market During Covid-19
The paradigm shift in the way Indians consume content and the way people socialize online has acted as a catalyst for man attention economy sectors including online gaming. According to a report by Barc and Nielson the number of smartphone game users per week grew from 60% in pre Covid times to 68% during the lockdown. Similarly the mobile games per user spent went from 151 minutes before covid 19 to 218 minutes after the lockdown.
Esports has a huge potential in the Indian market because of the high youth population. Â The esport segment has online gaming has witnessed significant growth in India in the past few thanks to proliferation of high end smartphone at affordable prices, as well as the rise of mobile games such as PUBG mobile, Free Fire, Clash of Legends, call of duty Mobile among PC and Console games.
Along with deeper penetration for high speed 4G internet and a rise in the number of online gamers the esports market has all the ingredients for growth. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected to grow by CAGR 36% in the next 3 years, as per Inc42 Plus analysis of 36 companies including Jetsynthesys, Nazara technologies, Usports, Gamerji among others.
India’s online gaming revenue growth to hit inflation point
Role of The Stakeholders
From e-commerce platforms like Flipkart to Asus, high end gaming hardware manufacture s like Asus as each platform play a major role in making sure that budding gamers and professional get the required accessory or hardware. According to Leon Yu, Regional Head for India and South Asia, ASUS, âmost gamers these days demand LCDs, mobility of hardware and mostly importantly performance. We have also ensured that affordability and performance is catered to with our new series of ROG gaming laptops, which start at Rs 50,000.â
In terms of affordability and availability, ecommerce platform like flipkart and amazon make sure that customers get the products at a cheaper price. Looking at the market opportunity, even unicorns such as Paytm and Hike have doubled down on games. While Paytm launched Paytm First Games as a multi-game platform, Hike-backed WinZO has also been growing rapidly and has raised plenty of funding in the recent months.
Connectivity is quintessential for the growth of the gaming industry and telecom providers too have been working around the clock to not only provide users with affordable data plans, but also work towards make high-speed data accessible across India. According to Anurag Khurana, Head of Esports, Reliance Jio Infocomm Limited, âIn terms of data availability, Reliance Jio has setup 3,00,000 mobile towers and spread around 3.5 million km of high-speed broadband cables across India in order to improve the connectivity because I feel low latency is key for online gaming.â
Currently there is not much scope for professional gamers in India as the infrastructure and the ecosystem is not ready to support a lucrative livelihood for many. According to Akshat Rathee, âchoosing to be a gamer is a risky proposition in India as there is not much scope. However, there are other avenues one can explore in the gaming industry. People can choose a career in game commentary, choose to be an influencer where they can play games and talk about it, or a coder who can write code to build AI for games.â
Data handlers are also a good option where they can track data issues and then the biggest avenue is voice-over artistes as many developers will look to localize game content for Indian gamers. A career in esports or gaming in India can easily earn you anywhere from Rs 50,000 to Rs 2 lakh in a month. Since esports doesnât require any extreme physical strength, it is a gender neutral space. Sasha Hostyn is one of the most successful women in professional esports and recently won the Intel Extreme Masters 2018 tournament, taking home $50,000 (Rs 34.45 lakh).
Rise in Esport Prize Money Pool
As indicated earlier, esports has seen rising participation from Indian players as the prize money across esports tournaments has been on an upward trajectory since 2016. The entry of PUBG Mobile in India was game changing moment as it provided gamers a career option. As per sensor tower data for July 2020, out of PUBG Mobile 734 Mn downloads globally, India was the ranked top in terms of downloads, with 175 Mn installs or 24% market share.
The growth rate of Esports prize money in India
Of course, much of this growth has been in recent years, whereas esports is already a multi-billion dollar business in the US and China. So relatively speaking, India has a long way to go in terms of revenue and income for players, despite outpacing China and the US in terms of downloads. To put in perspective, in 2019, esports tournaments in the US offered over $40 Mn in prize money, while Indiaâs largest tournaments the PUBG Mobile India Series 2020 offered Rs 50 Lakh as total prize money.
Smartphone Penetration
Aside from the internet penetration and demographic fit, esports market in India has been driven by the proliferation of high performance smartphones and increasing presence of gaming related. The number of smartphone users in India grew at a CAGR of 15% during 2015 to 2020. The growing demand for digital services for information, entertainment and communication through apps such as Facebook, Whatsapp and YouTube have led to matured segment like esports.
Esport cafes are not only a way for people to play games without owning the requisite hardware, but this is where the competitive mentality is built through amateur tournaments. India is home to an estimated 350-plus such esports cafes with PC hardware giant NVIDIA announcing plans to expand its gaming footprint in India by adding 100 more cafes. Nemesis Gaming, League of Extraordinary Gamers (LXG) and Circle Gaming are few major esports cafe startups in India.
Rise in Startup Investments
The demand for competitive gaming rises in India, the esports and gaming segment is attracting adequate investor interests. Between 2014 and H1 2020, the total venture capital funding in Indian gaming startups was $448 Mn, according to Inc42 Plus. Among the gaming startups, the top-funded startups are Dream11 with $100 Mn in total funding, followed by Smaaash Entertainment with $82.6 Mn in funding and Nazara Technologies with $79 Mn.
Frequently Asked Questions
How to get into esports in India?
You need to pick one famous game and practice it well. Get as many wins as possible. The best thing to join esport is to join a league or play in an online tournament. The entry fees are very less. It gives you chance to play against high-level players.
Which are the best esports games in India?
Counter Strike, Dota 2, League of Legends, Overwatch are some of the best esports in India.
How esports organizations make money?
Esport organizations make money through content and tournament performance.
Does esports have a future in India?
Esports as an industry has unlimited scope in India. According to the Indian Federation of Sports Gaming, Esports will see rapid growth in the country and reach a cumulative revenue of up to âš11,900 Crore.
WeTransfer is a platform wherein users can send and receive large files. Rinke Visser, Bas Beerens and Nalden founded the company in 2009. The founders named the platform, âCollect by WeTransferâ. WeTransfer revenue model is successful and let us see how it has worked for them in this article.
The best part about this application is that the user need not sign up. You can send files up to 2GB of data and without any issues. It does not take too much data too. There are a lot of free users and there is also an option to pay and subscribe. You can send a particular file to one user or many users using the e-mail service.
The WeTransfer platform worked with a small service provider from 2009 to 2011. As the user base increased, the scalability and the increased traffic became a problem. For better complying with their needs, they moved to Amazon web services. WeTransfer then started using Amazon Simple Storage Service and Amazon CloudFront.
Not a Tech Company but an Idea Business
WeTransfer not only provides a platform for people to share files online on the go. They have a very important principle they use for the platform to make it stand out of the crowd. They provide 30 per cent of the ad space in the platform to artists and social causes. By doing so, they commit to be a platform that provides a place for new ideas to be born. They commit to this principle to provide their support in changing the world for good.
Top Competitors Of WeTransfer
WeTransfer is a platform that has only been in service for about a decade. This means that there are various competitors that provide the same services. The basic function of all these platforms is similar. The major difference comes in with the storage space, tools, and interface of the platform.
Some major competitors for WeTransfer
The top WeTransfer alternatives are as follows:
Google Drive: Being one out of the range of products from Google, Drive is most used for the Gsuite tools. It is also the easy to use platform for many as Google’s other products work cohesively with it. The permission management of Google Drive is also simple and easy to use. This makes it a big competitor for WeTransfer.
Dropbox: With a simple interface, Dropbox offer 2GB basic storage to its users. This platform is best for coordinating and working online as it is easy to share content. Excellent permission management is also one other strength of Dropbox.
Smash: Smash works by providing an unlimited size on the sharable files in the platform. The platform does not charge its users while limiting the constraints to a few. The only limitation is that the files stay on the platform for 14 days in the free version. It is best suited for businesses which handle huge volumes of data on a daily basis.
Revenue Model Of WeTransfer
The platform has over 25 million active users every month. The client list also includes various big corporations throughout the world. Even with lesser users, WeTransfer competes with its established counterparts. The use of an arty and idea promoting interface brings the platform its Unique Selling Point. The ability to transfer data without registering also user likability towards the interface.
The client list of WeTransfer includes many big names but it is still a small company. But, the revenue generating capability of the company is not at all in question . The company uses 2 main sources of revenue from the platform.
How WeTransfer earns the revenues?****
The first method is from the free version of the application. It generates about 40 per cent of the total revenue of the product. The application makes use of full-screen ads in a creative design. This makes advertisements more visible and less disturbing to users. With the absence of banner ads, users feel more comfortable to work with the platform.
Besides, the platform lends 30 per cent of its ad space to artists and ideas promoting creatives. This adds a colorful approach to the platform while keeping it simple and easy to use.
The other stream of revenue for the WeTransfer platform is the premium version. This subscription costs $11 per month and gives users a range of added features. This increases the limit for transfer to 10GB and provides a 50GB online storage space. The WeTransfer app also allows the user to make use of a custom URL. The premium subscription provides extra security to the sent files through password protection. Some of the top advertisers include Google chrome, Adobe Shutter stock, etc.
WeTransfer uses a creative marketing strategy for their product. To involve more creatives to push the platform up for a global boost, they started a new campaign. The platform has pinned the campaign, âDoubt. Create. Repeatâ. It aims to promote the other products that the company has.
The company has a name in creative community for supporting artists and their ideas. This new campaign emphasizes the power of doubting to bring up new ideas to existence. The company strives to create a platform with all the tools for creatives, to work on the go. With the new updated tools, creatives can do all they want. The new ad campaign also emphasizes the new features of these tools.
With their roots in improving the creative community from the beginning, the mission of the company is to bring out a platform that enables creative professionals to work without boundaries in the current state of working from homes. By placing the people and their ideas first, WeTransfer puts lesser importance on technology and emphasizes the utility the platform provides to the creatives around the world.
Conclusion
With a deeply connected root to the creative community, WeTransfer is drawing its heritage in embracing each step of the creative process. With increased focus towards developing tools for aiding creatives in each part of the process, the applications Paste, Paper and Collect help artists flourish in the current generation of remote working. The latest ad campaign of WeTransfer, âDoubt. Create. Repeat.â enhances their mission on a massive scale to attract creative professionals from around the globe to create world-changing ideas.
Cricket is like a Religion in India and is worshiped here. IPL is one of the most most successful franchise cricket league in the world, for which every cricket fan awaits. Even the people who are not a fan of this sport watch IPL because of the entertainment it provides. IPL is enjoyed by many Indians, where the whole family gathers together and relishes it. In 2019 a whopping 462 million viewers watched the 12th edition of the league on Star network channel between March 23 and May 12th.
Many big corporations have been sponsoring IPL for quite some time. After being on the driver seat of cricket sponsorship’s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. This season of the IPL is sponsored by Indian Startups,Dream 11 and Cred.
Timeline of Title Sponsors in IPL
Title Sponsors in IPL
DLF
Real estate developer DLF won the deal with a bid of $50.3 million in 2008. DLF Ltd ended its five-year long association as the title sponsor with cricket tournament Indian Premier League (IPL) in 2012.
After DLF’s term expired in 2012, Pepsi Co got the title rights from 2013-2015 for Rs 79.2 crore per year. Pepsi Co had a five-year deal that was to end in 2017 but was ended in 2015 due to the 2013 spot-fixing scandal.
Vivo
In 2016, mobile company Vivo replaced Pepsi Co as the title sponsor of the Indian Premier League (IPL). Again In 2018 Vivo raised the title sponsorship revenue of the IPL by 454%. Vivo has pulled out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following backlash on social media. Vivo had paid Rs 2,199 crore for a five-year contract in 2018.
After the recent clashes between India and China alongside the Line of Actual Control (LAC), ‘boycott Chinese products’ slogan became stronger all across the Indian markets. Amid the rising tensions between the two nations, Chinese smartphone maker, Vivo, decided to exit IPL for a year as of now.
BCCI held a bidding process with an expectation of lower bids because of the COVID-19 effect on the markets. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind.
After being on the driver seat of cricket sponsorship‘s for nearly 2 decades the big corporates have now stepped aside and Indian startups have taken over the sponsor tags. Indian startups are sponsoring IPL to improve their brand popularity and market share in the country. IPL title sponsorship is the perfect opportunity to expand global presence of your brand.
Many Indian startups involved in the race to bag the title sponsorship of the Indian Premier League (IPL) but Mumbai based fantasy gaming startup Dream 11 bagged the deal leaving Byjus and unacademy behind.
Dream11
Dream11 is the title sponsor of the 2020 IPL and the sponsorship amount is Rs 222 crore. Dream11 managed to grab the title sponsorship rights for Rs 222 crore, leaving Byju’s and Unacademy behind. The duration of the sponsorship is until December 31.
Mr Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11) said:
â The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill. Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL.â
Fintech startup CRED bagged the deal to be the official partner of IPL 2020. It has a three-season partnership which will see the association run through till the 2022 season. At the end of every game, Cred will reward the Payer of the Match where the 100th or the highest bill-payer during each match will win âš100,000 in prize money, awarded in a special video conference ceremony and showcased on a ‘virtual fan box’ at the stadium.
Kunal Shah, Founder and CEO, CRED, said:
âWe are extremely pleased to be associated with IPL, without a question among the most high-profile events on the worldâs sporting calendar. CRED is aimed at giving millions of people access to the good life through improved credit standing, trusted community, and special experiences.â
Unacademy
Unacademy is a Bengaluru-based ed tech firm that has roped in as the official partner for the Indian Premier League (IPL) for three seasons. The sponsorship for three years will cost Unacademy INR 120-130 crore, reports suggest.
âWe are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.
Marketing is not just about making money, itâs also about making your presence felt in the market and IPL title sponsorship is the perfect opportunity to expand global presence of the brand. It is is one of the most successful franchises cricket league in the world. More than 70 matches over a period of 50 days are played. International and Indian cricketers turn out to play every day thus producing content that keeps the viewers tuning in the day in and day out is just what brands need. IPL has a sheer range of investment opportunities that makes it relevant to brands across various categories.
Dream 11, India’s magnificently famous Fantasy game was started in 2008 by Harsh Jain and Bhavith Seth. Both being football enthusiasts themselves wanted to increase the involvement of sports lovers in their favorite sport. Dream 11 has crossed 60 million users in 2019 and is expecting to reach 100 million users by next year. Adding onto Dream 11’s business and revenue investors like Tencent and Stead view Capital, Think Investments, Multiples Equity, and Kalaari Capital have invested largely to the Dream 11 fantasy game. Being the first Indian company to make it to Unicorn club, Dream 11 now values over $ 1 Billion.
The application Dream 11 is a major hit among Indians since it binds the country together for their love for Cricket. Indiaâs love for cricket is uncanny and unstoppable. When countless things tear the country apart, cricket will always make us stick together and Dream 11 currently, has a major role in doing so.
Harsh Jain and Bhavith Sheth, the founders of Dream 11 were just 22-year-olds when the journey of Dream 11 in India began. Both being huge fans of the fantasy leagues of English football wanted to do something similar for IPL (Indian Premier League)Dream11 started off as a personal project for the duo with the plan to help Indians be move involved in their beloved sport more than ever.
Harsh was an engineering student at the University of Pennsylvania and he was also working as a marketing manager at Jai Crop, an infrastructure and real estate company promoted by his father Anand Jain. Red Digital, a digital and social media agency was also dabbled by the duo in 2010.
The company sold Gozoop for roughly Rs7 crore in 2013. Dream 11 was initially an ad-based model which had a long season format. sadly, it didn’t find many takers. The company eventually decided to stop this model in 2012 and shifted its focus to allow users to invest money in their favorite teams. Allowing users to pick a team before the match begins and also allows the users to choose which players will perform the best. Earning a rank at the end of the game depends upon how the user performs throughout the actual math and how many points has the user accumulated.
The users are charged with a service fee if they choose to play a money game wherein the money is pooled and the user earns ranks. having just 300,000 users in January 2015, the company has now reached 1.3 million users by the end of the year. Witnessing Dream 11’s trajectory, its user count took a leap from 5.7 million users at the end of 2016, then to 17 million users in 2017, and more than 8 crore + users currently.
Dream 11 is a sports startup for sports buffs to showcase their love, passion and especially their knowledge regarding the sport. Enabling the users to create their own team using the available players in a certain match, the users create the best possible team according to their wish.
Dream 11 Investors Valuation (In $ Million)
Once the teams are created, the users can compete with other users online through the Dream 11 app. Points are awarded to each player during the ongoing match depending upon their performance in the real match. In the end, the user with the maximum points wins the biggest chunk of the designated prize money. One has to pay a fixed amount of money to compete with other users on the app. Only a definite number of players are allowed to participate. The entry fee for a certain league is the same for all the users.
The users don’t always win the prize money, however, the person with the highest points is awarded the prize money and the prize money is also decreased depending upon the rank. The total amount put in by all the users is usually higher than than the total prize money which is distributed among the winners, the remaining amount is collected by Dream 11. The entry fees are usually around Rs75 with the total prize pool of Rs3 Lakh with respect to 5333 entries. The number of winners ranges to 2600. The prize money is then distributed among 2400 users from the 5333 entries.
Dream11 – Revenue Model
Dream 11 spends a lot of money on technology up-gradation, Â platform maintenance, human capital and of course advertising. With this, they also offer cash prizes and rewards to the top scorers. Diving deeper into the app one can opt for free as well as cash contests. The free contests consist of users to just enter and play. The top scorers in free contests do not any cash rewards. The cash contests aren’t free to enter.
The users are supposed to pay an entry fee to create their desired fantasy game team thus entering the contest. The winners of the cash contests are eligible to claim the cash rewards. The money is usually transferred into the winner’s bank account. In order to make money, Dream 11 makes sure the sum total collected before the game as ‘entry fees’ is greater than the sum of all the cash rewards paid by them to the top-scoring participants during the match.
Dream 11 Total Expenses
When a user selects his/her team they are supposed to pay Rs.73 to enter the Dream11 cash contest. The total prize money amounts to Rs.3 lakhs and this price amount will be distributed to the winners. the total slots available for a match are 5,333.The total revenue to be collected by Dream11 will be the amount that calculates when you multiply the total slots by the entry fee which is Rs.5333 x 73 = Rs.3,89,309.
Conclusion
Thus Rs.3,00,000 being the total price money payable under the contest the remaining, Rs.89,309 represents Dream11âs revenue. Dream 11 the fantasy cricket app collects its revenue by charging the users an entry fee when they join a contest, Ultimately, its a 20-80% game wherein 20% is deducted as commission and the remaining 80% is distributed among the winners of the contest.
Frequently Asked Questions
Is Dream11 legal and safe?
Yes, millions of people are playing paid leagues on dream11. It is absolutely safe and legal way to earn money. Dream11 is largest fantasy website in India having more that 1.1 crore players. It is not like bidding.
Is Dream11 a Chinese app?
No, Dream11 is a an Indian startup, founded by Harsh Jain. It is an Indian fantasy sports app. Tencent, a Chinese conglomerate has 10% stake in Dream11.
How Much Money Dream 11 Makes?
Dream11 has userbase of 800 million in 2020. In 2019, Dream11 generated a revenue of around âš775cr ($103M), a 250% growth over 2018 revenue of âš224cr ($30M).
This article is part of Behind the Scene series by StartupTalky where we bring you the insights on how a company operates at ground level. Source ~ from the horse’s mouth that is as told by the founders, core management.
Ninjacart is Bengaluru based Indiaâs largest B2B fresh produce supply chain company. It is a pioneer in solving one of the toughest supply chain problems of the world by leveraging innovative technology. Their high-quality and hygienically handled fresh produce ensures healthy food to consumers, with a promise of delivery within 12 hours!
Founded by Ashutosh Vikram, Kartheeswaran KK, Sharath Loaganathan, Sachin Jose, Thirukumaran Nagarajan and Vasudevan Chinnathambi in 2015, Ninjacart has successfully built a tech-enabled supply chain for fresh farm produce, delivering over 1,400 tons of fruits and vegetables daily.Ninjacart has become India’s one of the largest Fresh Produce Supply Chain platform.
StartupTalky interviewed Thirukumaran Nagarajan (Co-founder & CEO of Ninjacart) to get insights on how he is Operating India’s One of the Top Supply Chain Startups Ninjacart. In this post, you’ll get a complete insight on Ninjacart’s Supply chain model, how it functions, Ninjacart’s business model, growth hacks & more.
And here’s what Mr. Thirukumaran Nagarajan has got to say –
How did Ninjacartâs business model and revenue model look like in its very initial days and how it changed gradually?
Ninjacart commenced business in 2015 as a B2C model. Our main aim was to deliver fresh produce to the end consumer within 60 minutes while providing online inventory to retail outlets. We launched our operations in Bengaluru. During those initial 6 months of operations, we realized that the production side of the supply chain is fragmented and retail outlets struggle to source fresh produce on time. It helped us to understand the inefficiencies in the supply chain. These systems relied heavily on expensive and erratic last-mile delivery fulfillment, increasing pressure on the retailers and us as a delivery provider.
This prompted us to pivot our business model from B2C to B2B and we started sourcing fresh produce from farmers directly, simultaneously supplying to retail outlets and small businesses. Addressing challenges like persuading retailers and grocery store owners to take their business online and introducing technology to farmers as a more trustworthy alternative to harvest and sell their produce, Ninjacartâs B2B model began to thrive and we knew we had created something impactful.
ninjacart Logo
There were plenty of hurdles we had to overcome. Evaluating the entire network and identifying the gaps is one matter, but actually being able to implement our solution is quite another.
At the offset, the two major obstacles we set out to tackle were – convincing retailers and grocery store owners to take their business online and persuading farmers to trust us, a tech startup, over the traditional middleman they had known for years.
Then it was devising a mechanism to standardize the pricing of fresh produce. More often than not, farmers would sell their produce for a loss, given the perishable nature of their goods. Therefore, we needed a solution to provide high value for farmers while ensuring the best possible output for the end party.
Limited connectivity, inadequate storage infrastructure, and mismatched supply-demand led to post harvest losses which needed to be controlled with the provision of proper tools and equipment for harvesting. Simultaneously, we also had to train/educate the farmers.
Easing the challenges faced by retailers, from exhausting procurement processes to poor quality management and competitive pricing.
Introducing more sophisticated management and new technologies to improve efficiency in the supply chain, making it low cost, effective, and super fast.
What have been major growth hacks in the early days of Ninjacart?
At Ninjacart, technology has played a major role in making the food supply chain more efficient and independent to handle advanced logistics. Since we started functioning as a B2B model, there is plenty of learning and transformation involved.
As an agritech startup, it was difficult to gain trust in the farmersâ community as they prefer to work with a familiar face rather than a tech company. To understand the framework at the grassroots level, the core team of Ninjacart made overnight trips in mandis. Â It took us almost three months to determine the price of tomatoes at which farmers sell to the middleman. The timespan of fresh produce being sold in the market is very limited. Within a few hours, the fresh produce is segregated, sorted, and sold. The farmer has to harvest and bring the item to mandi and then figure the price and demand, leading to huge losses as they are unaware of the market conditions.
Ninjacart has solved this issue with the innovation of the Farmer Harvest Calendar, which gives farmers a weekâs notice on what is expected of them.
In the traditional supply chain wastage goes up to 25% which Ninjacart succeeds in shrinking up to 4% by leveraging deep machine learning. Furthermore, with the adoption of traceability infrastructure, we ensure food safety until last-mile delivery.
Thirukumaran Nagarajan, Co-founder and CEO of Ninjacart
The access of farmers to warehouse facilities in India is limited. In the absence of adequate cold storage and efficient warehousing facilities, fresh produce gets wasted even before it arrives in the market or to the end consumer. Therefore, the implementation of tech-incentive processes helped Ninjacart to develop more controlled distribution chains. Over the years Ninjacart has expanded its operations, we are currently operating in 11 major cities across India and promise a delivery within 12 hours. The positive response and overall impact has strengthened our vision to change the way India consumes food.
How do you manage such a large supply chain model?
At Ninjacart, we strive to tackle some of the most difficult structural issues while keeping pace and performance at the forefront of everything we do. Being a supply chain company we have a large workforce at the ground level, making labor a significant business cost.
It starts with farmers bringing fresh produce to the Collection Centre, where it is weighed, batched, and dispatched to our Fulfilment Centers (FC) and Distribution Centers (DC) located throughout the city. Our algorithms then establish an optimal route plan for drivers to reach their destinations with clearly defined points, set a dispatch schedule, and fix arrival slots.
To plan each route with full capacity at minimal cost, we also consider the distance between the Collection Centers (CC) as well as the distance between the Fulfilment Centers (FC) and Distribution Centers (DC). With sophisticated software to understand the geography of the city, the maximum capacity of the vehicles used, cost required. All of this adds up to enough information to run and build a distribution route for the day.
It can be summarized as follows:
The first step is to acquire and understand the âFarmer Harvest Calendarâ, which would give the team an overview of fruits and vegetables available in each season. This makes Ninjacart aware of the demand and supply, and gives farmers a weekâs notice.
The notice period allows farmers to understand the market expectations. Our technology helps us to gain a complete understanding of past buying data, such as – order history and its frequency to figure out a pattern. It helps us to know which items to procure.
Once the produce is procured as per the demand analysis, it is then put into crates at the collection centers
After the produce is weighed and tagged, a message goes out to the farmer through an app which details the supplied quantity and the price so that the amount is credited to the farmersâ bank account the subsequent day
Ninjacart then moves the crates to the fulfilment centers. With the use of special trolleys these crates are loaded and unloaded, ensuring a quicker turnaround time as compared to the traditional lift-and-place logistic systems. The entire process is monitored through an app that the company has built with a sophisticated algorithm
As next steps, these crates are loaded onto vehicles at the distribution centers for delivery, which starts at 2.00 am daily. There are no names on the crates as everything is enabled through the app. Every crate has a radio frequency identification (RFID) tag so that the company knows exactly which vegetables and fruits have been delivered
More importantly, the empty crates donât necessarily return to the same collection center and Ninjacartâs technology ensures that the chain remains efficient. This has enabled tighter control so that operations are profitable
Ninjacart also maps the simplest routes for drivers to reach their destinations with clearly identified points
How implementing AI and machines has helped the company to grow?
Technologies like Artificial Intelligence, Machine Learning, and Data Analytics drive decision-making at Ninjacart, and help perform complex human tasks accurately.
The use of generative models and programming helps Ninjacart to accomplish a recommendation engine. The prediction model is used to analyze hundreds and thousands of market factors.
For instance, we analyze past buying data of consumers and the frequency of orders to determine the kind of produce that needs to be procured. Â It enables us to track produce and thus, provide complete transparency within the food value chain. This way, we inform farmers about what is expected of them for that particular month by issuing a âHarvest the farmâ calendar offering weather forecast.
Diagnostic analytics techniques combine growth plans with historic demand data and market conditions to organize the weekly sales and procurement forecast at SKU (Stock Keeping Unit) level. Another analytics tool is predictive analytics, which tells us what is likely to happen. It identifies potential threats in the supply chain spotting optimal patterns while neutralizing errors.
The Ninjacart Supply Chain relies on vehicle route planning to transport tons of fresh produce from farms to retailers in less than 12 hours. The algorithm saves the details of retail customer orders made the day before. It determines the best delivery route based on factors such as customer position, tonnage, crate count, delivery time window, and so on. Similarly, the algorithm uses vehicle information such as vehicle type, start place, maximum crate size, maximum number of points, available time window, and average vehicle speed to allocate the delivery route for the next day’s door-to-door deliveries to stores. After considering both the factors, the algorithm perfectly optimizes the vehicle route towards the customer locations. The route is decided to use the vehicles more efficiently in terms of vehicle usage, occupancy, and positioning the orders to be delivered.
Our algorithms automate the planning and optimization of logistics by mapping 1000+ routes for vehicles crisscrossing 15 states for delivering to customers daily across 7 cities.
We have adopted special trolleys to load and unload the crates, ensuring a quick turnaround compared to the normal lift-and-place logistic systems. The entire process is monitored through an app that helps us place crates in a particular order so that the team can deliver faster. At Ninjacart, RFID (Radio Frequency Identification) plays a crucial role in every step of our supply chain, including internal control. Â Future-ready ERP increases efficiency, lowers operational costs, and acts as one source for information that permits agility and rapid decision transformation.
What major initiatives were taken during Corona to keep the whole operation running and support farmers?
The operations at Ninjacart were at a standstill during the initial days of the lockdown as the government regulations were unclear on which part of the supply chain could keep running. Despite that, we worked around-the-clock to fill the gap between supply and demand by deploying several initiatives. Our problem-solving approach helped the entire supply chain network one way or the other. These initiatives helped farmers to sell their produce directly to the end consumers. At the same time, it benefited consumers as they were able to buy fresh produce at subsidized rates.
There was uncertainty and fear amongst the consumers as supermarkets were closed at the time. After analyzing the situation, we concluded that we have the infrastructure to serve society by bringing food to their doorstep. The execution part was difficult as we had to expand our operations to directly reach the apartments and societies across cities. We created and disseminated a Google Form on social media for people in residential complexes to order fresh produce in bulk. It was a huge success, and we helped thousands of people in 7 cities – Bengaluru, Chennai, Hyderabad, Delhi, Gurugram, Mumbai, and Pune during the lockdown.
Additionally, to ensure that essential commodities reached everyone in need, we started a special program to sell at subsidized rates to old age homes, orphanages, community kitchens and slums. Many NGOs worked with us to feed numerous people, creating a huge impact during a period of crisis.
At Ninjacart, we were flooded with calls from farmers seeking our help in finding end consumers as they were left stranded with their harvested produce. It was time to step up and help our farmers as a way of showing gratitude and support.
We launched âHarvest The Farmâ initiative asking consumers to buy fresh produce from Ninjacart at cheaper prices through Swiggy, Zomato, and Dunzo. With the existing supply chain in place, we identified the farmer with a ready harvest, purchased their produce, and helped them recover their cost.
The lockdown gave us an opportunity to work towards our vision of establishing a traceability infrastructure that will help trace fresh produce to its origin from any given stage of the supply chain.
On the occasion of World Food Safety Day on 7th June, we launched FoodPrint. FoodPrint allows us to know everything about the food we eat. Starting from – identifying the farmer, the date and time of harvest, the truck that carried the produce, the warehouse that processed it, the helper who handled the product at the warehouse, the retailer who bought the product, and finally how it was delivered to your doorstep, this endeavor focuses on driving home transparency.
What are different tools the company uses for smooth flow of the work and the organisation?
We have removed intermediaries and replaced them with Artificial Intelligence and machine learning. We have taken a constraint-oriented modeling approach. Constraints are based on distance, vehicle, cost, capacity and time. After defining these constraints, we use a metaheuristic optimization technique (Guided Local Search), to maximize objective function and reduce supply cost. Every process and action is governed by technology at Ninjacart.
The tools developed and implemented by the core of Ninjacart can be concluded as follows:
Facial Recognition: The software quickly captures the entire face, which is then fragmented into small pieces and converted into data streams. To mark attendance, 90% accuracy is required each time. This data can then be used to track worker productivity of employees from start to finish and at various points in the supply chain, as well as to solve many of the common problems that arise to ensure an order is delivered on time and without hiccups.
Futureready ERP: Mobile-ready ERP ensures removes all paper use of in the supply chain
Demand Forecasting: Leveraged deep machine learning to perfect forecasting to 97% and reduce the overall wastage to 4% [Traditional supply chains have wastage up to 25%].
Farmer apps: Ninjacart also have specific apps for the farmers wherein they help them not only in demand forecasting but also with harvest planning and determining the price indent
Connected Logistics: Speed and price can make or break any supply chain. Ninjacartâs indigenous route optimization and utilization keeps the load factor at 92% and puts fresher vegetables on the plate (they move the produce from farm to store within 12 hours) at a cost almost 1/3rd of the traditional supply chain
Vehicle Route Planning is vital in driving the Ninjacart Supply Chain
Being the top player in the niche, do you plan to acquire small startups to expand?
We aim to learn and grow together as everyone is trying to solve the fragmented food supply chain in India. In recent years, we have witnessed new players entering the market only to help the farmers in their pre- and post-harvesting journey. At Ninjacart, we hope to bring as much innovation and solution as we can so that the end consumers and farmers have a seamless and safe supply of fresh fruits and vegetables. The launch of FoodPrint has enabled us to expand our vision of making farmers aware of residue-free farming methods.
We have partnered with Kilofarms, an agritech startup company. Together we have produced the first batch of residue free tomatoes and we intend to add 18 more residue-free fruits and vegetables by the end of this year. Leveraging each other’s tech capabilities, we have developed tech-enabled methods such as drip irrigation to assist farmers  in achieving the finest grade of fresh produce through residue-free methods. It not only enables the production of food through optimal farm inputs and low Maximum Residue Limit (MRL), it is also scalable, practical and more affordable than pure organic food.
Covid has created a large negative impact on most of the industries in the sector. It has disrupted the economic activities in the country. Most of the sectors are being impacted due to the pandemic. Letâs look at how the various startups can help the government in the Covid-19 vaccination drive.
Since the major sectors of the country have been disrupted due to the ongoing pandemic. There is an opportunity for the various startups to help the government in the Covid-19 vaccination drive. It is said that in every crisis there will be an opportunity.
The healthcare startups have a seminal opportunity in helping the government by aiding and facilitating the vaccination drive in the country. Whereas the other startups like healthcare, IT, logistics, etc. will have plenty of opportunities in various other activities.
IT systems can play a really important role in the vaccination drive. They can help the government by playing a central role in creating and maintaining information related to the vaccination drive. They can do the enlisting and enumerating the people involved in the drive, they can keep the track of the number of dose intake during the vaccination drive of different people.
They can also use the various national IDs such as PAN card, Aadhar card, etc. to keep a number and to identify the individuals and their participation in the drive.
The IT sectors will have to ensure that the vaccination doses are delivered to the vulnerable and the critical sections around the country. They will have to combine their mapping applications and the startups will have to ensure that there is a coordinated vaccination campaign.
They also play an important role in identifying the genuineness of the vaccinations in the country. They will have to quickly detect it. They will have to identify the counterfeits and prevent the use of such counterfeits in the patients.
They will have to help the government in finding the source of such counterfeits and also use social media and other online sources to create awareness among the general public regarding the dangers that are caused by these fraudulent vaccines.
The logistics startups also play a very important role in the vaccination drive. They play a central role in fine tuning the appropriate delivery of the vaccines across the country. The logistics space in India has undergone a lot of developments.
The logistics in India have been innovating and adapting to the new technology to address the challenges faced due to the transportation. The new innovations and technology adaption in the logistic space can help the government in delivering the Covid vaccines to every nook and corner of the country in regular intervals.
Logistics market
The startups can also conduct various activities to share the social information regarding the Covid vaccine drive. They can help in creating trusted communities and categories people of the similar demographics, same geography or people with the same affinities.
These details can be used to discuss various factors which include the vaccination experience, after effects, opinions on the facilities and the actual process, best practices in the vaccination process and documentation on how to deal with the various aftermaths can be documented.
These can be used to share an opinion and be used to socialize for a larger ecosystem.
How Government can utilize this data
All the above details can be used by the government for a timely, granular and actionable plan to utilize it for the entire vaccination drive in an idealized fashion. The government can analyze various other factors such as which vaccinations to order, in administering the vaccines such as the ones that are imported and homegrown, where the vaccines are to be shipped and the logistical details of it.
They can also make decisions on whether to continue the vaccination drive or they will have to continue with a private partnership or public partnership. The government can also analyze the data sets and create vaccination drives in the most needed places and areas.
They can also redirect the resources such as financial and personnel according to the needs of the vulnerable section in the country.
COVID-19 vaccination drive has been initiated to cover healthcare and frontline workers and is to be scaled up to cover citizens above 60 years of age and and/or citizen above 45 years of age suffering from comorbidities.
How many people are vaccinated for Covid in India?
As of April, 8, India had administered 9,01,98,673 total doses of the Covid-19 vaccine.
Is there a shortage of vaccines in India?
Union health minister Harsh Vardhan had stated on that there is no shortage of shots in India. âAll the claims of states are baseless and centre is supplying vaccines to all states equitably irrespective of the ruling party.
Conclusion
The startups can help the government in making the vaccination drives easier and carrying it forward more effectively. These are the various ways through which the Indian startups can help the government in Covid 19 Vaccination across the country.
Souvik Dey
