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  • Startups Funded by Omidyar Network India

    Usually investment firms only fund a startup when they see potential to grow their money. However philanthropic investment firms fund in startups that help achieve their philanthropic endeavors like solving a country’s problems or empowering the civil society.

    One such philanthropic investment firm and a non-profit organization is Omidyar Network India, which was established in 2004 by the eBay founder Pierre Omidyar and his wife Pamela Kerr. Omidyar Network India is part of the US based Omidyar Group which is a diverse collection of companies, organizations and initiatives that are dedicated in creating opportunity for people to improve their lives.

    Omidyar Network India has its headquarters in Mumbai, Maharashtra with over a 50 employees in the country. Omidyar Network invests in innovative organization and bold entrepreneurs that will eventually catalyze economic, social or political change. As of 2017, the firm had invested in more than 60 companies within a decade, and raised more $350 million by 2020.

    So far the organization has committed over $992 million to profit, nonprofit and public companies that aim in fostering economic advancement and that are trying to solve the problems of India’s hardest and most difficult problems and challenges.

    Omidyar Network India makes equity investments upcoming companies and provide grants to non-profit organizations in the areas of Digital Identity, Education, Emerging Tech, Financial Inclusion, Governance and Citizen Engagement, and Property Rights. The organization invests in 3 levels which are :

    • Supporting new and upcoming market innovators,
    • Help in building institutional & market infrastructure and
    • Working with the Indian Government to promote inclusion, entrepreneurship, competition, and ensure necessary safeguards and protections.

    Quikr
    HealthKart
    Dailyhunt
    1mg
    Scripbox
    Transerve
    Vedantu
    ZestMoney
    Credflow
    WhiteHat Jr
    Newslaundry
    Frequently Asked Questions

    Pierre Omidyar – Net worth, Business idea, Education and more
    Pierre Omidyar is an American Entrepreneur and a software engineer who foundedthe successful online auction platform, eBay in 1995. He was the Chairman of thecompany from 1998 to 2015. He soon became a billionaire as soon as eBay issuedan Initial Public Offering (IPO) in 1998. As of 2021, he has 

    StartupTalkyMegha Rani

    Here are some of the startups funded by Omidyar Network India

    Quikr

    Quikr is the India’s top online classifies platform that helps people of a particular city meet, trade, buy and sell household goods, cars, bikes, local services and even find jobs, among other services. Quikr was founded in 2008 by Pranay Chulet and has its headquarters based in Bengaluru, Karnataka.

    The company is currently has its footprint in 1000 different cities around the world. Quikr aims on empowering people to independently connect with different buyers and sellers. The company has so far raised over $350 million in 7 rounds in order to fulfill its dream of disrupting the ecommerce market in country and empower people.

    In 2009, the company raised over Rs 200 million in their second round of funding which was led by Omidyar Network and Matrix Partners India. Quikr has a long list of investors like Tiger global, Kinnevik, Matrix Partners, Omidyar Network, Norwest Venture, Nokia growth Partners, Warburg Pincus and eBay, etc.

    HealthKart

    HealthKart is known to be India’s largest online nutrition and fitness platform that offers products, services and even expert advice or assistance to fitness enthusiasts. The company also has leading subsidiaries like MuscleBlaze for (sports and fitness) and Healthkart for (health).

    HealthKart sells everything from protein supplements to vitamin smoothies at affordable prices. The company has it’s headquarters in Gurgaon and sells more than 200 brand products and authorized vendors that is listed on their website. It is known for nutrition products that are sold especially to elderly people, personal care, chronic care, eye and skin care.

    The startup raised over Rs 27 crore in their second round of funding from their existing investor Sequoia Capital and Omidyar Network India. With this the company expanded its product portfolio and is also developing an online magazine about health and fitness.

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    StartupTalkyJeenal Jain

    Dailyhunt

    Dailyhunt is one of the top news and local language content app in India. Currently, the company has over 150 plus million app installations with more than 100,000 news articles that are available in 14 different languages.

    The company was founded in 2007 by Virendra Gupta and its parent company is Verse Innovation. Dailyhunt claims to have 150 million monthly users and 27 million daily users. It also has 650 publication partners, while their content is created by machine learning algorithm that delivers real time personalized content.

    The company raised over Rs 24.61 crore in series E2 funding from Omidyar Network India, Sequoia Capital and the Renu Sehgal Trust. Omidyar also funds other news aggregators like Pratilipi and Helofy. The competitors of Dailyhunt are NewsDog which is backed by Tencent and Helo backed by Toutiao.

    1mg

    1mg website
    1mg Website

    1mg is one of the top online pharmacy and integrated health application in India and is known for its wide range of medicines, health products, online consultation, booking lab tests and providing information on doctors, clinics, diagnostic centres, pharmacies, etc.

    The company promotes transparency around medicine information and is the one stop shop for medical search and transaction experience. During the pandemic, the platform has become popular as it delivers medicines and health products at the safety of the homes in more than 1000 cities across India from Licensed pharmacies.

    In 2016, 1mg raised over $15 million in their series B funding round from Maverick Capital Ventures, Sequoia Capital and Omidyar Network India. The company at that time said that it was going to use the funds to expand their online pharmacy and diagnostics and also launch personalized health feeds for their consumers.

    Internshala: Look for Internship Anywhere, Anytime!
    Many of us today criticize the Indian education system for transformingindividuals into people of theory with minimum or no practical experience. Insuch a competitive world, one has to stand out in the crowd to be successful. Asmart student wants to study, learn, and gain experience at the same t

    StartupTalkyRishabh Rathi

    Scripbox

    Scripbox is an online mutual funds platform, which was founded by Sanjiv Singhal in 2012. The company has its headquarters in Bengaluru, Karnataka and uses proprietary algorithms to curate a portfolio out of 8000 other mutual funds in country, they are then divided into equity, debt and tax savings.

    The company aims to educate young working professionals to save and grow their wealth and also encouraging people to explore inflation beating instruments rather than the usual inflation par instruments like fixed deposits and gold. As according to E R Ashok Kumar, the CEO of Scripbox, equities will give people over 15% returns than compared to the traditional forms of investing.

    The company raised an undisclosed amount in their series B round investment from Omidyar Network India and Accel partners. The company joins Omidyars’s other investment made in the sector of personal savings such as Juntos from US and Tandem from UK. Scripbox was planning to expand to 1000 cities by 2020 with its funds.

    Transerve

    Transerve is a platform that offers geospatial tech based SAAS solutions. The platform allows solutions for sustainable growth and urban planning. Transerve is used by both individuals and companies for visualizing and sharing spatial data and map visualization through Map APIs.

    The platform is a data collector, has location intelligence and helps in mapping precisely so the companies can geo locate data and then make smart and accurate decisions. The company also built many apps and platforms like CityOS in order to solve problems which are related to urban setup, Watsan for waters supply and sanitation solutions and deploys Lidar for heritage restoration and highway engineering.

    The company aims in providing solutions to modernize a city’s municipal information system, which is why it went on to raise $1.6 million in Series A funding from IL and FS Investment Managers and Omidyar Network.

    List of Softbank investments in India that got huge Success
    Softbank has invested in many companies in India and helped them reachmilestones. It has already spent $10 billion as investments on Indian start-upsout of which $8 billion were from its vision fund. Masayoshi Son’s interest inIndia has proved to be profitable for him. Below is the List of top S

    StartupTalkyPooja Uniyal

    Vedantu

    Vedantu Website
    Vedantu Website

    Vedantu is a well-known Ed tech company that allows teachers to provide Live tuitions to students online. The online tutoring platform has more than 500 of India’s best curated teachers and over 1 million hours to over 40,000 students across 1000 plus cities from 30 countries.

    Vedantu uses a built in technology known as WAVE to create a marketplace model for teachers, where students can browse, discover and choose to learn from a particular teacher. So far the app offers teaching classes for 6th to 12th grades and also for co-curricular and competitive examinations.

    Vedantu raised $11 million in Series B funding round from Omidyar Network in 2018. It also went on to raise $12.5 million in Series C-1 round of funding from Legend Capital and Omidyar’s Ohana Holding in 2020.

    ZestMoney

    ZestMoney is India’s fastest growing Fintech startup that was founded in 2015 by Lizzie Chapman, Priya Sharma and Ashish Anantharaman. ZestMoney uses mobile technology, AI and digital banking facilities to make life more affordable to millions of Indians by managing their credit for them and helping them pay in affordable EMIs.

    The platform was made with the aim of improving lives of the people who don’t have an access to credit card or other financial option due to insufficient credit history.

    The Bengaluru based digital lending startup raised over $20 million funding in Series B round from Quona Capital, Reinventure, Omidyar Network, Ribbit Capital and PayU. The company is said to use these funds for expanding their platform with EMI-based financing for e-commerce and for other online purchases.

    Top Sequoia Capital Investments that got big
    Sequoia Capital has invested in some of the greatest ideas that this planet hasever seen. Don Valentine founded Sequoia Capital in 1972 and it has beencreating history since then. It seems they have some ‘magic formula’ to predictthe immense success of start-ups that get pitched to them. Of cours

    StartupTalkyPooja Uniyal

    Credflow

    Credflow is a New Delhi based Fintech startup, that offers small and medium enterprises (SMEs) solutions for cash flow management. With the help of the platform SMEs can manage their finances better with timely insights of pending amounts by customers, sending regular payment reminders, validating invoices and negotiating discounts for early payment, among others.  

    So far over 5000 SMEs are said to have used Credflow to process invoices that are worth over Rs 70,000 crore. The main aim of Credflow is to help small businesses grow exponentially by managing their banking, payments, and treasury.

    Credflow raised $2.1 million in their seed round of funding from Stellaris Venture, Omidyar Network and Flourish Ventures. The company said that they would use the funds to develop its platform, strengthen its technology and come up with new products in order to expand their customer base.

    WhiteHat Jr

    WhiteHat Jr Website
    WhiteHat Jr Website

    WhiteHat Jr is a Mumbai based Edtech startup that offers live online 1:1 classes on coding and math. The platform is also built on the foundational skills like literacy and numeracy from an early stage.

    WhiteHat Jr helps in connecting top certified teachers that can teach children topics such as e-learning, coding, early childhood education, computational thinking, logic, algorithmic thinking, etc. After learning the kids are encouraged to come up with creative outcome like animations and apps.

    The startup raised over $1.3 million in a seed funding round from Nexus Venture Partners and Omidyar’s Network India in 2018. It also raised $10 million in their Series A funding round by their existing investors Nexus Venture Partners and Omidyar’s Network India in 2019. The company said that they would use the funds to strengthen their platform and expand their curriculum and marketing to increase consumer awareness.

    Newslaundry

    Newlaundry is a well-known independent news media company that provides its readers with media critique, reportage, satirical commentary, podcasts, documentaries, comics and animation content. The media company was founded by former journalists Abhinandan Sekhri, Madhu Trehan and Prashant Sareen in 2012.

    Newslaundry was also the first subscription based website in India, as unlike other news websites like The Wire, The Quint, Scroll, etc the company relies on public subscriptions for revenue instead of advertisements. In 2016, the media company raised Rs 3.1 crore from Omidyar Network, Omidyar now owns 18.4% stake in the company.

    What are the Top 7 Apps to Invest in Mutual Funds in India
    Mutual Fund investments are considered as one of the best ways to increase yourmoney in the long run and to beat the inflation rates. This can be a way throughwhich you can achieve financial freedom. With the availability of a lot ofmobile applications in the market investing in Mutual Funds has 

    StartupTalkyAlan Joseph

    Conclusion

    Over the years Omidyar Network Indian helped in driving empowerment and social impact at a big scale, by investing in startups and entrepreneurs who aim in providing solutions to solve Indian chronic problems. Even during the Covid 19 pandemic, Omidyar Network funded over Rs. 10.75 crores to 67 projects out of 2000 under the Rapid response funding initiative in 2020. The investment firm will continue to help many upcoming startup grow and bolster a vibrant entrepreneurial ecosystem.

    Frequently Asked Questions

    What is Omidyar Network India?

    Omidyar Network India is part of the US based Omidyar Group which is a diverse collection of companies, organizations and initiatives that are dedicated creating opportunity for people to improve their lives.

    Who is the founder of Omidyar Network India?

    The philanthropic investment firm and a non-profit organization was founded by Pierre Omidyar (also the founder of eBay) and his wife Pamela Kerr.

    What are the areas that Omidyar Network India funds?

    The areas in which Omidyar Network India funds are Digital Identity, Education, Emerging Tech, Financial Inclusion, Governance and Citizen Engagement, and Property Rights.

    What are some of the Top startups funded by Omidyar Network India?

    The startups funded by Omidyar Network India are Newslaundry, WhiteHat Jr, Credflow, ZestMoney, Vedantu, Transerve, Scripbox, Dailyhunt, 1mg, HealthKart and Quikr.

  • How Gautam Adani’s Net Worth Surged by $43 billion in 2021?

    Adani is a first-generation entrepreneur and is considered as one of the Indian Tycoons. He was born on 24 June 1962 and is an industrialist who is the founder and chairman of Adani Group. Adani group is a multinational corporation that is involved in a lot of businesses. The net worth of Gautam Adani jumped to $76.7 billion as he added an amount of $43 billion to it in 2021 according to the Bloomberg Billionaires List.

    Adani Group is mostly involved in port development and operations in India and is located in Ahmedabad, Gujarat, India. The Group operates mines in India, Australia, and Indonesia. It supplies coal to countries in Southeast Asia, China, and Bangladesh.

    Adani Group has made the largest investment in Australia surpassing any other Indian Company. It has also invested in Carmichael Coal Mine in the Galilee Basin, Queensland. In June 2019, Adani got permission to start work on the Australian coal mine after a 9-year wait.

    Adani is the second richest person in India after Mukesh Ambani and in 2019 India Today ranked Adani as the third most powerful person in India.

    Sudden surge in Gautam Adani’s Net worth
    Reasons for a surge in Gautam Adani’s Net worth
    Expansion of Gautam Adani’s Business
    Story of Gautam Adani – The Founder of Adani Group
    FAQ

    Sudden surge in Gautam Adani’s Net worth

    In 2021 Gautam Adani has added billions to his wealth. He added the most amount of money compared to anyone else in the world. The net worth of Adani jumped to $76.7 billion as he added an amount of $43 billion to it in 2021 according to the Bloomberg Billionaires List.

    All the stocks of Adani Group which are publicly traded have increased more than 50% in 2021. This increase in his net worth has made him the world’s richest wealth gainer in 2021. He has gained more wealth than Elon Musk and Jeff Bezos who have been got the world’s richest titles.

    Reliance Industries Chairman Mukesh Ambani has added 8.1 billion wealth during the year which is comparatively lesser than Adani’s. Mukesh Ambani is the richest person in India and Asia. When looking at the wealth addition in 2020 Adani still added more wealth compared to Ambani.

    Gautam Adani – Chairman and founder of Adani Group

    Reasons for a surge in Gautam Adani’s Net worth

    Adani group is a diversified company that has its presence in multiple businesses. Some of their businesses include renewable sources of energy or green energy, gas distribution, airports, ports and terminals, power transmission, and so on.

    Stock Prices

    One of the major reasons for Adani’s surge in his net worth is the rise of his stock prices. The company has around 6 companies that are listed on the stock exchange. As of 2 March 2021, the market capitalization of the Adani group was $80 billion.

    Some of Adani’s publicly traded companies have provided a return of more than 90% this year. Adani Total Gas Ltd had provided a return of over 96% this year. The flagship Adani enterprises have provided a return of 90%. Adani Green Ltd had provided 500% returns in the previous year and this year it is up 12%.

    Adani Transmission has provided a return of 79%, Adani Ports, Adani Power Ltd, and Special Economic Zones Ltd have provided a return of around 52% this year.

    Adani has a 66% stake in Adani Ports and Special Economic Zones Ltd. 75% stake in Adani Enterprises Ltd, 75% stake in Adani enterprises Ltd and 73% stake in Adani Power Ltd. This huge rally in the stocks have increased his net worth.

    Top 10 Richest Indians
    Top 10 Richest Indians

    Expansion of Gautam Adani’s Business

    Adani is continuously expanding his corporation which is mostly made up of a number of diverse and unrelated businesses. It has been rapidly expanding its corporation by adding ports, airports, coal mines, and data centres in India.

    Adani Ltd had plans to develop 1 Gigawatt of data centres in India and has signed a pact for it last year. The company had formed a 50:50 joint venture to provide data centre solutions in India. The joint venture was with global data centre operator Edge Connex which was during February 2021.

    Sunil Chandiramani the founder and CEO of Nyka Advisory Services, said that Adani has been continuously expanding its business in areas from which he can quickly recover from market cycles.

    He also added that now since the company has entered into providing data centres and businesses related to it, the group has shown their appetite in venturing into technology.

    Story of Gautam Adani – The Founder of Adani Group

    Gautam Adani Journey
    Gautam Adani Story

    FAQ

    Who is Richer Adani or Ambani?

    Adani is the second richest person in India after Mukesh Ambani.

    How did Adani become rich?

    1988, Gautam Adani set up his trading company Adani Enterprises Limited. In the 1990s, he started operating Mundra Port, off the coast of the Arabian Sea. From there on, Adani expanded his business into the electricity, gas, real estate sectors.

    What is Gautam Adani’s Net worth?

    As of 2020 Gautam Adani’s Net worth is $25.2 Billion. and as of 2021, his net worth is $50 Billion.

    Conclusion

    Some of the biggest Wealth Gainers other than Adani during the year 2021 are Larry Page who has added $14.3 billion in net worth with a total net worth of $97 billion.

    Sergey Bin who has added $13.8 billion in net worth with a total net worth of $94 Billion. Warren Buffet has also added $12.1 billion in net worth with a total net worth of $100 billion.

    Larry Page is in the second position after Adani followed by Sergey Bin and Warren Buffet. Mukesh Ambani has added $8.1 billion and is in the 13th position with a total net worth of $85 billion.

  • 10 Must-Have Skills to Succed as an Entrepreneur

    There are some sets of skills that every entrepreneur should have like leadership, managing and entrepreneurship skills. It is considered as one of the major factors of production. An entrepreneur’s ability is gauged by how well they make decisions, creativity and how well they are good in the management of risks and resources. If you are an entrepreneur and you are not sure about what it takes to boom your business, here are some must have skills for every entrepreneur.

    Skills For Every Entrepreneur
    FAQ’s
    Conclusion

    Skills For Every Entrepreneur

    Skills For Every Entrepreneur

    These are some of the necessary skills an aspiring or a-would-be entrepreneur should possess in order to succeed as an Entrepreneur.

    1. Ability to Solve Problems

    In this world, there is no entrepreneurship that will succeed perpendicularly. Problems do arise but we should apply different tactics to handle them. Before winning a battle, failures are guaranteed. Have the skills to predict risks and come up with risk management plans to solve the problem.

    2. Ability to Manage Money

    An ultimate goal of doing business is to make a profit (money). How do you expect to manage a business if you don’t have the skills to manage money? Budgeting for the business will also be a big challenge to any business which is not well handled will result in a loss.

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    3. Networking with the Right People

    Before venturing into any business, you must set goals for it. Create the right linkages and fish out resourceful people to acquire business ideas. Out of the entrepreneurs, you spend time with, define your role model and work towards achieving that. Learn more from successful ones and ask them how they manage. Share as many challenges as possible to get solutions to the problems affecting the business.

    4. Building Relation with Customers

    In a real sense, business without customer is like dead wood. In business engagements, we either sell services or products. Make sure the ideas you employ, the decision you make and services offered meet customer needs. Do a lot of research where necessary to get a viable solution. Sell the skills acquired into the business so as to attract more customers.

    5. Being Resourceful

    The moment an entrepreneur knows how to manage money; the next question should be how he can source for more to pump the business to a greater profit. Have the capacity to identify the sources of funding. This also involves a convincing voice to sell out the business and attract more funding.

    6. Managing Stress Efficiently

    Stress can kill entrepreneurs if not well handled and managed. There will always be a time when all options that you try will hit the wall. Frustration occurs in the process of trying to fix this. Don’t let stress put you down, instead, turn them into an opportunity to grow. Apply useful tactics for business growth.

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    StartupTalkyAshwini

    7. Managing People Effectively

    Managing people takes different dimensions. Use different parameters to gauge people’s capabilities. Identify their weakness and work on them. Productivity can only be achieved by having an effective team on board. Motivate and build them every day. Treat employees with equality as it brings respect. Timely feedbacks about the business will be experienced.

    8. Capacity Building

    Limited skills can affect the growth of a business. Enhance the team performance by training them in key areas. Identify the gaps in each and every team member and plan for capacity-building sessions. This will give them the strength to handle complicated issues as commitment levels go high. As an entrepreneur, this will form a basis to handle employee misconduct issues.

    9. Learning Ability

    The market demands changes and affects business every now and then. Don’t assume you know every detail about your business. How to build customer trust in an online business?  A business if strategized well moves very fast. Emerging trends should be monitored and applied with immediate effect to avoid business disruption.

    Get skills and focus more on what level you want to take the business. Whether you want to generate revenue or to make a mark in the business. You might want to make your customers loyal to your business or brand? All these types of questions should be answered while trying to learn about your business.

    10. Identifying Strength And Weakness

    Nobody is perfect in this world. It is crucial to identify what you are good at (strength). Identify weaknesses so they don’t overpower the strengths. This will help in making an informed decision about your business. Acting on weaknesses with courage and sheer strength will help you go long way.

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    FAQ’s

    What are entrepreneurial skills?

    Entrepreneurship is an individual’s ability to turn ideas into action. It includes creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives.

    How do you develop entrepreneurial skills?

    Here are some effective ways to enhance your entrepreneurial knowledge.

    • Attend events
    • Learn from the experts
    • Don’t give up
    • Volunteer to lead
    • Learn from a mentor
    • Keep learning
    • Enhance communication skills

    What is an entrepreneur example?

    An entrepreneur is a person who starts a new business and usually risks his own money to start the venture. Examples of well-known entrepreneurs include Bill Gates, Steve Jobs, Mark Zuckerberg, etc.

    What are the 7 skills of an entrepreneur?

    These are some essential skills required to succeed as an entrepreneur.

    • Ambition
    • Willingness to Learn
    • Ability to Listen
    • Creativity
    • Assertiveness and Confidence
    • Perseverance
    • Courage and Risk Taking

    Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

  • How did EaseMyTrip Manage to Launch its IPO Amid the Pandemic?

    When situations turned worse for most of us due to the Covid-19, and all of us were restricted to our homes with few hopes of breaking the chains and going out, EaseMyTrip managed to sail past the hurdles and made their stock market debut on March 8, 2021.

    The journey wasn’t an easy swim on calm waters though!

    What did EaseMyTrip achieve?
    Why was this feat hard for EaseMyTrip to achieve?
    How did EaseMyTrip manage to achieve this feat?
    The Future Ahead for EaseMyTrip
    FAQ

    What did EaseMyTrip achieve?

    Covid-19 has turned the tables for all of us and on almost all occasions, it has been for the worse. The period of the pandemic has seen everything including layoffs, pay cuts, dissolution, and liquidation but in the midst of all these horrors, EaseMyTrip, led by the brothers, Nishant Pitti, Rikant Pitti, and Prashant Pitti, launched its Rs 510 crores initial public offering (IPO).

    After the co-founders diluted their 25 percent stake, they were set to issue shares worth Rs 510 crore. The company stated they were oversubscribed by 159 times, which put forth a demand of around Rs 44,881 crore. The total valuation of the company stood at Rs 2,040 crore during the IPO, as per the reports.

    Prashant Pitti, one of the co-founders of the company made it clear that EaseMyTrip has never been a company that heavily stressed on marketing. “The company was profitable and growing. It felt like a good fit for the IPO”, added Prashant.

    Each share was sold at Rs 187 during the IPO, which is now trading at Rs 230. The shares of EaseMyTrip have thus generated around 23% profit for investors within just two months.

    EaseMyTrip was successful in making a business of Rs 4,204 crores in the previous financial year. The EBITDA of the company for FY20, as per Prashant, was Rs 49.8 crores, and that for nine months of the financial year 2021 was around Rs 43.4 crores. It was towards the end of 2020, in the month of December that the company’s overall cash or cash equivalent raised to Rs 208 crores from Rs 148 crores in March 2020.

    According to Prashant, the company has listed 17 percent of the share amount above the premium, which is still consistent.

    Why was this feat hard for EaseMyTrip to achieve?

    EaseMyTrip is a company that drives its sales through its wide range of travel booking services including flight booking, booking of hotels, and processing visas. For a company that is based on the travel and tourism industry, the coronavirus pandemic was surely an uphill journey more than ever. However, according to the company, they have been frugal, curtailed a lot of things, went wise with several others, and aimed for the bigger goal to pull off such a feat!

    EaseMyTrip Profit
    EaseMyTrip Profit

    How did EaseMyTrip manage to achieve this feat?

    The growth that EaseMyTrip showed during the pandemic might seem unprecedented to most of us but it is simply a result of a lengthy effort for days, months, and years.

    EaseMyTrip made a breakthrough in the market

    EaseMyTrip, the brainchild of the Pitti brothers was started by the idea of helping people go about their travel bookings seamlessly and bringing parity to the whole booking process.

    Back in those days people exceedingly relied on the booking agents to make their booking possible, and ultimately ended up paying more to them. In one such flight booking made by the father of the co-founders, the Pitti brothers discovered that their father paid more to the agent than the actual prices online. This incident led to the launch of EaseMyTrip in 2008.

    The Delhi-based online travel agency initially aimed to ensure that the travel agents would receive the same prices and commissions as they did from the other similar booking websites.

    Furthermore, they also ensured that the customers would also stay in this loop and would receive the same prices from the booking agents. Moreover, the team also wanted to build a software as a service program that would serve as an easy-to-use webapp that would make travel bookings hassle-free.

    While the travel booking agents initially had to pump in some money with each airline to avail of the bookings, they received only around 3-4% commission. However, EaseMyTrip, on the other hand, came up with the idea of letting the travel agents book for any airlines against an initial deposit of Rs 50,000 and allowed a 5% commission on the same. This helped them effectively reduce their capital expenses and increase their profit margins.

    Bootstrapping their way forward

    As soon as EaseMyTrip was launched, the founders decided to raise money to start with their company, however, the market was found unfavorable soon after that. EaseMyTrip focused on a B2B market, which was something unique in the market that was already full of B2C companies like MakeMyTrip and Cleartrip. This well made EaseMyTrip a competitor to the already established online travel companies and also left bootstrapping as the only option left.

    EaseMyTrip bootstrapped their business success as a B2B company, and soon entered the B2C market offering the facility to avail their services without any convenience fees.

    Countering the Covid-19-induced adversities

    Though EaseMyTrip was a running business well before the pandemic struck the markets, waddling through the pandemic was difficult for any business, and EaseMyTrip was not an exception. However, the company had to win over the situation anyhow, which they managed with the help of some laudable efforts from their end.

    Rising up to the dizzying demands

    As soon as the lockdown was announced, the government decided to resort to extreme restrictions on traveling, including a dead stop of both the railways and domestic and international air travel.

    This resulted in multiplied call volumes. EaseMyTrip also had to abide by the work from home culture and resorted to WhatsApp messages to tackle the overflow of calls, which were then responded to by the executives one by one.

    This not only boosted the goodwill of the company during these testing times but also helped in keeping things on a budget.

    Early refunds policy

    Deeming that the people are scared as well as scattered all across the country, EaseMyTrip decided to refund the money of their customers on a priority basis, even before the airlines refunded them their money.

    This immediate refund policy was something really unique and positive responses came pouring in from all around the world in favor of EaseMyTrip all around the social media platforms, which further increased their reputation and added to their credibility.

    Wise advertisement campaigns

    As soon as EaseMyTrip absorbed the positive vibes, they thought it fit to come up with a unique advertisement campaign on social media, titled “Saath Laakh Crore ka Kharcha”.

    The sole motive of the advertisement was to share the message that the Indians spent around Rs 7 lakh crores annually for their vacation. Therefore, they can easily avail of their bookings via EaseMyTrip, which is a 100% Indian company with huge benefits.

    For this advertisement, EaseMyTrip had to reach out to 5-6 celebrities but the responses that the company received were overwhelming!

    Discounts were curtailed

    After the lockdown was lifted for the air travel, EaseMyTrip soon found out the pulse of the customers and discovered that they weren’t much concerned about the discounts and were only looking to make their trips possible. Therefore, the company reduced their discounts and managed to draw in the one percent commission that they received after negotiating heavily with the airline companies.

    No pay cut policy

    Payment deductions were on a rise with the COVID-19 and are always silent blemishes to a company. Therefore, EaseMyTrip ensured that they would not adopt such practices even if they had to shed some of their total strength. They reduced the total number of employees from 450 to 370 in the first wave of the coronavirus spread but they haven’t opted for any further reductions or pay cuts since then.

    The Future Ahead for EaseMyTrip

    “People travel for work, leisure, and to meet extended family. All this has stopped now, but it will restart”, going by the words of Sreedhar Prasad, Advisor, Analyst, ex-KPMG, and ex-Kalaari Capital.

    Conclusion

    The travel and tourism industry happens to be one of the worst affected industries post-Covid. However, the industry would soon rise and will be among the first set of booming industries.

    FAQ

    Who is the Founder of EaseMyTrip?

    Nishant Pitti is the founder and CEO of EaseMyTrip, the company commenced its operation in 2008.

    Is EaseMyTrip profitable?

    According to a Motilal Oswal, EaseMyTrip is the only OTA in India to have a good net profit margin over the last three years.

    What is the Revenue of EaseMyTrip?

    The annual revenue of EaseMyTrip is $18.8M.

  • The Complete Office Setup Guide for Entrepreneurs

    “Don’t be afraid of the space between your dreams and reality. If you can dream it, you can make it so.” – Belva Davis.

    The words above laconically describe an entrepreneur’s ethos, entrepreneurship is all about turning even the most paradoxical dreams or ideas into practicality. But the space between these two things might appear to be infinite if you don’t step on the right road from the start. And if you do all of it right, voila you have a startup. Congratulations! But the work doesn’t end here, the road ahead has a lot of steps and the first one is to set up the right office.

    Startups usually begin with a small team so you don’t need to have a huge space, just a well-constructed area in an apt location would do. Let’s dig into some must-haves in a new working space. Let us see the complete report on the ultimate office setup guide for entrepreneurs.

    Who Is An Entrepreneur?
    The Structure Matters
    What All You Might Need?
    Let The Office Speak
    FAQ’s

    Who Is An Entrepreneur?

    Before moving on, let’s try to understand what is entrepreneurship? Who is an entrepreneur? How to become an entrepreneur?

    According to the Entrepreneur website, an entrepreneur is-

    Someone that creates something new, either an initiative, a business or a company. He or she is the beginning (and sometimes the end) of a venture, project or activity.

    The entrepreneur might not be the ideator, but he or she is definitely the one that decides to make that idea a reality. An entrepreneur is a driver, a starter is accountable and responsible.

    The video below clearly explains all these questions in brief. Have a look into it to understand entrepreneurs better.

    The Structure Matters

    Cool, open office spaces are now the new trend, the layout isn’t considered of that much importance. But, the fact of the matter is that structure matters a lot. The structure is the first and the foremost point which should be in the checklist of the ultimate office setup guide for entrepreneurs. You need to divide the space diligently. You got to maximize the utility even after realizing the limitations of space, budget or maintenance.

    Open space doesn’t mean interference. Every employee should get a proper working area where they can isolate themselves and think. Remember, the environment influences the quality of the work.

    Office Setup for Entrepreneurs
    Office Setup for Entrepreneurs

    You got to fade away noise. Whether it’s from your own office, or from somewhere around you. Lay carpets to dampen the excess noise. Use curtains, if you have employees who constantly need to be on the phone with the clients or give them a separate space.

    Proper partition of space is super crucial. You need a formal meeting room, you need a brainstorming area, you need an informal briefing area, the paperwork room, you need cabins for the founders, a small kitchen, washrooms and what not. You see, a small office has a million smaller rooms. If you don’t manage the space cautiously chaos is bound to be your first client.

    What All You Might Need?

    1) Reception Area

    The most important thing if you’re setting up an office as an entrepreneur is a welcome space i.e. The Reception Area. This is the first impression of your company, this sets the theme in your client’s mind, in your employees’ mind. You don’t need to overdo it, just add a fascinating backdrop, a classy desk, some pictures, figures on display, and your company’s name in a stylish, unique manner that stays in the client’s mind for long.

    2) Work Desks

    Rows of individual cubicles with desks and chairs, don’t make their hellholes. Choose the ones, which feel more open and connected to the whole space but also give you the room to function. Place ergonomic chairs and tables so that they will be comfortable while working for long hours.

    3) Board Meeting/Client Meeting Room

    This space where you’ll talk to your prospective clients, this is where you lay down the work, where you persuade them to go with your ideas. The room should be professional, of course, but should it be nerve whacking? No. Make the room formal but don’t lose touch. Make it comfortable. Add a plant or two in the corners. Let it have glass partitions. Remember you need a projector, a great conference table and comfortable chairs.

    4) Brainstorming Zone

    This might just be the most important space. Startups are made up of ideas. They feed on ideas, nurtures ideas, if not ideas then why even call it a startup? The brainstorming area is where dreams are born, this is where plans are made, this is where the foundation of the building called success begins. This is the place where your journey of becoming a successful entrepreneur begins in the first place. You need to focus on the energy in the room, it should be motivating, it should spark something. Add up a bookshelf, fill it up with amazing books relevant to inspirational content. Put up posters, which contain a spirit that resonates. Set the room up with whiteboards, beanbags, a small swing maybe.

    Benefits for a Coworking Space
    With the state of the world at the moment, most companies are opting for acoworking space instead of having a building all to themselves. This saves themon the rent and utilities plus it’s fun to work with different companies in thesame space! A coworking space is a space shared by more than one 

    StartupTalkyShubham Kumar

    5) Briefing Area

    This is the zone where communication happens. This might be the space where you design the outline for the day, set the targets, assign jobs or just talk. Talk about progress, loopholes, improvements anything at all. Space should be comforting and informal so that the employee feels free of any barriers to expression. Just add a few chairs arranged in a circle or something with a table in the middle for paperwork and you’re good to go.

    6) Kitchen and Coffee Area

    Startups usually don’t stick to the 9 to 5 regime. They have flexible working hours with some going on even the night. You need to fuel your employees so that they can deliver. Make a small kitchen with an induction stove, coffee maker, snacks, 2 minute noodles, energy bars. Keep a small fridge for some fruits or something. Keep it stocked. Let your employees contribute to the fridge.

    7) Play Area

    As much as it is about work, startups are also funky and friendly. Design a small relaxing area, where there’s music, a small tv, a foosball table, UNO, Jenga. If you have the budget, make the office pet-friendly, dogs are the best stress-busters, maybe all that the mind-blocked employees need is an escape for a while to make the productivity race. This will improve the overall vibe of the office, give it a playful impact.

    Let The Office Speak

    The company vision should echo in the space, the employees should feel the work that does, and the environment gives them that vibe.

    Casual is the key, but remember your office nurtures your work. The office should resonate with the motivation behind your startup. It should be a little version of the big mountain, that’s your inspiration. Put up motivational stickers, posters, add up the flavor with your company name. Anything that adds a personal touch. Keeping it bare would make it dull faster than quicksand.

    Organize team-building events, fun activities, co-curricular activities, surprise them with gifts that will allow your team members to interact with each other and will also keep them off from their work for a while.  

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    StartupTalkyShubham Kumar

    When you have a small space, it’s very easy to make it monotonous, because why take the effort. But, a few months into the work and the monotonicity will start suffocating. So, it’s better if you make every room different. For example, add colours. Choose the brighter ones for the brainstorming area, obviously the decent ones for your cliental meeting zone. Add wall decor, wall art to make it more classy. Green adds life to space, so remember to have indoor plants.

    Your office should be a combination of industrial and cozy. The office environment should allow people to socialize and communicate with each other, interact with their fellow colleagues to be more efficient and comfortable at their work. Falter here, and all you get is a boring space. Startups create magic, so let be unique, let it be flawed, what matters the most is that it should be personalized.

    FAQ’s

    Who is an Entrepreneur?

    The entrepreneur might not be the ideator, but he or she is definitely the one that decides to make that idea a reality. An entrepreneur is a driver, a starter is accountable and responsible.

    Where do entrepreneurs work?

    The workplace of an entrepreneur will be office-based, but it can vary.

    How big is the workplace for entrepreneurs?

    The size of the workplace will depend on the size of the venture and may start at home or in a small office and grow to a large corporation.

    What is the work environment of an entrepreneur?

    An entrepreneurial work environment is one in which people are not afraid to take calculated risks, and in which they can embrace the idea of learning something valuable from a failure.

    How many hours does an entrepreneur work?

    Lots of entrepreneurs work 60 to 80 hours a week.

    Why are coworking facilities attractive to entrepreneurs?

    Coworking can greatly ease the path to starting a new business and also provide flexibility when your business is growing. You can add team members at any time without the costs and commitment of commercial lease space.

    Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

  • Siemens History and Facts | German Company Establishment in India

    Siemens, founded in 1847, is a producer of radiology equipment primarily, with one of the dynamic histories. Siemens AG, (AG short for Aktiengesellschaft, is a German word meaning corporation,) a German engineering brand with its headquarters in Berlin and Munich, is the largest engineering company in Europe.

    Siemens is divided into nine divisions, including Power and Gas, Energy Management, Mobility, and Financial Services, with Healthcare as a distinguished managed business.

    About Siemens
    Siemens- History
    The Bribery Scandal of Siemens
    Establishment of Siemens in India
    FAQs

    About Siemens

    Siemens is one of the top-notch heads in healthcare and medical diagnostics and radiology equipment, with its healthcare products generating about 12% of the company’s total revenue. It has a dramatic history, and here are some fun facts about Siemens and its history trivia curated for you.

    Werner von Siemens and Johann Georg Halske- founders of Siemens

    Siemens- History

    Werner von Siemens, a German inventor, and Johann Georg Halske, a German master mechanic, founded Siemens (Siemens & Halske) on October 12th, 1847. Werner von Siemens, the co-founder of Siemens, founded the company based on his telegraph invention that implemented a needle to point to the right letter rather than the Morse code. Due to this, Siemens was initially referred to as Telegraphen-Bauanstalt von Siemens & Halske.

    Werner von Siemens later discovered the first electric passenger train in 1879, the world’s first elevator in 1880. They helped invent the tubes with which Wilhelm Conrad Rontgen, the discoverer of the X-Ray, first examined them.

    In 1919, S & H and two other companies cooperatively designed the Osram light bulb company.

    During World War I in the ’20s and ’30s, Siemens developed radios, television sets, electron microscopes, and even designed aeroplanes.

    During the final years of World War II, multiple plants and factories in Berlin and other significant cities were demolished by Allied air raids. To put an end to further losses, the manufacturing set-up was therefore pushed to alternative places and regions not directly impacted by the air war.

    The aim was to attain continuous production of important war-related and basic products. As per reports, Siemens was functioning from almost 400 alternatives or relocated manufacturing set-ups, by the beginning of 1945.

    In 1932, Reiniger, Gebbert & Schall (Erlangen), Phönix AG (Rudolstadt) and Siemens-Reiniger-Veifa mbH (Berlin) were integrated to form the Siemens-Reiniger-Werke AG (SRW), which again was combined in 1966 to form the present-day Siemens AG.

    In 1972, Siemens sued German satirist F.C. Delius for his satirical portrayal of the company, through the book, Unsere Siemenswelt, and it was established that much of the book contained false claims. However, the trial itself disclosed significant participation of Siemens in the holocaust and other events in Nazi Germany. It is said that the company delivered electrical parts to Nazi concentration camps and death camps.

    The factories had poor working conditions, where malnutrition and death were the ordeals of the day. Siemens businessman and Nazi Party member John Rabe is, however, received accolades for saving several Chinese lives during the notorious Nanking Massacre. He later visited Germany and talked about the atrocities committed by Japanese forces in Nanking.

    The first cardiac pacemaker was founded and manufactured by Siemens and was inserted in a patient with severe cardiac arrhythmia on October 8th, 1958. Today, nearly a million pacemakers are installed worldwide.

    About Siemens

    The Bribery Scandal of Siemens

    Siemens got embroiled in a worldwide bribery scandal in the early 2000s. One of them being the several deals carried out between the Greek government officials and the company during the 2004 Summer Olympic Games. A total of 64 individuals were found accused, including nationals from Germany and Greece.

    In 2005, Germany disclosed investigations into Siemens business practices worldwide, driven by prosecutors in Italy, Liechtenstein and Switzerland. The US investigators were included in the investigation in 2006, however, they addressed violations only since 2001, when Siemens began to sell shares in a US stock exchange. The investigators discovered that bribing officials to acquire contracts was the standard operating procedure. Over that period, the company bribed around $1.3 billion to many countries and maintained different books to confine them.

    Fines were established to be as high as $5 billion as the investigation further unfolded. Settlement negotiations took place through most of 2008 and when they were disclosed in December they were far less than what was anticipated.

    The company paid about $1.6 billion, around $800 million in each of the countries of US and Germany. This was the biggest bribery fine in the history of that time. The money that was paid to Germany involved a $270 million fine paid the year before (concerning bribes paid in Nigeria).

    The bribery system had further grown up within Siemens after World War II as Siemens attempted to renew its business by establishing itself in the developing countries, where bribery is common. Until 1999, in Germany, bribes were considered a tax-deductible business expense, and there were no laws concerning penalizing companies for bribing foreign officials. However, in 1999, the OECD Anti-Bribery Convention came into effect, to which Germany was a party member, and Siemens began to implement off-shore accounts and other means to hide its bribery methods. As the investigation unfolded, it was found that Siemens paid the highest bribes in Argentina, Israel, Venezuela, China, Nigeria, and Russia. This led to several prosecutions of Siemens employees and recipient countries and settlements with other governments.

    Establishment of Siemens in India

    siemens India

    Siemens founded its India unit in 1922, but it was only after the country acquired its independence from British imperialism that it started expanding its business here. Motivated by the policies fostering industrial revolution by India’s first Prime Minister, Jawaharlal Nehru, Siemens built its first manufacturing plant in Mumbai in 1955. It began with a group of twenty-four workers functioning in a small workshop under the Mahalaxmi bridge.

    A year later, it started its first full-fledged factory at nearby Worli, building switchboards using imported substances and a few basic types of machinery such as drilling machines and a power saw. Over the next few years, it started manufacturing healthcare equipment and railway signalling gear, as well.

    By the mid-1990s, Siemens India had increased its number of divisions to eight as it moved its strategy from importing products to manufacturing them locally.

    However, speedy expansion took its toll. In 1996/97, during its diamond jubilee year in the country, Siemens incurred a loss of Rs 84.5 crore. The company adopted certain tough measures to bring back the original profitability. It cut its employee strength from 8,500 to 4,000.

    Today, Siemens has 20,000 employees working in 23 factories across India. In 2009, it launched the SMART strategy. SMART refers to simple-to-use, easy-to-maintain, affordable, reliable, and timely products. It is now one of India’s largest engineering brands with its annual revenue generated close to Rs. 13,000 crore.

    The India unit is also the fourth-largest contributor to Europe’s largest engineering company, Siemens – after Germany, the United States and China, in terms of global revenue.

    Royal Philips | Dutch multinational company | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Royal Philips is a leading health technology company focused on improvingpeople’s health and well

    StartupTalkySarika Anand

    FAQs

    Who founded Siemens?

    Werner von Siemens and Johann Georg Halske founded Siemens German Company.

    When was Siemens founded?

    Siemens  German company was founded on  1 October 1847.

    What companies are owned by Siemens?

    • Siemens Financial Services.
    • OSRAM GmbH.
    • Roke Manor Research Limited
    • Siemens Airfield Solutions, Inc.
    • Siemens Building Technologies Ltd.

    What is Siemens famous for?

    The company focuses on intelligent infrastructure for buildings and decentralized energy systems, on automation and digitalization in the process and manufacturing industries, and on smart mobility solutions for rail and road transport.

    What are Siemens products?

    • Manufacturing IT
    • Control Systems
    • Industrial Products
    • Telecommunications
    • Transportation
    • Healthcare
    • Energy
    • Infrastructure

  • 7 Reasons Brands Should Change Product Packaging

    Packaging industry is more than just packaging to consumers today. Consumers, distributors, retailers and food producers are looking for fresher, more thoughtful packaging solutions that has minimum negative impact on the environment. The right kind of packaging will catch the eye of consumers, and it will also differentiate the product from the potential business competitors. A strong packaging strategy will also act as a marketing tool, informing the consumer what the brand is about.

    Better packaging creates brand identity in the market. A dedicated consumer can recognize it from anywhere in the environment, that’s a winning situation for the brand. The company must adapt to the needs and demands of the customer and the generation in order to attract more customers. This has been evident in the packaging changes over the years, as companies adapt the packaging to the generation.

    Product Packaging during Covid-19
    Reasons to Change Product Packaging
    Benefits of Changing Product Packaging
    Conclusion
    FAQs

    Product Packaging during Covid-19

    During the pandemic, brands are redefining their packaging and design strategy to cater to safety-concerned consumers. For instance, Swiggy introduced extra protective double-layered packaging to the food keeping it fresh and safe, while Nature’s Basket are switching to single-use paper bags that can be disposed after use.

    Some are delivering sanitizers with the goods, while others are facilitating digital payments through QR codes. India’s packaging industry has seen a boost during the pandemic due to lockdown on physical stores and higher adoption of e-commerce. Brands are trying to make changes in their packaging and design, in an attempt to make it safer during the pandemic. The importance for immunity and safer packaging grows stronger.

    Reasons to Change Product Packaging

    The most important aspects of the marketing is arguably the product packaging. In most cases, businesses with physical products, the packaging design is the deciding factor on whether the item is purchased or not. In today’s design-focused environment, customers give equal importance on the quality of the packaging design of the product. To stand out in the product competition, companies need to invest on the product packaging.

    Evolution of Coca Cola’s Packaging

    When to consider a product packaging redesign is the concern? There are several instances when the change in the Product Packaging needs to be considered.

    1. Budget Problems

    Every Organization experiences financial and budget constraints. There are some expenses that eat the organization’s revenue. Also, some product packaging can be costly. Organizations can be excessively financially invested in their product packaging design without any noticeable return on investment. Moreover, Organizations have to consider changes in the product packaging if they want to cut costs.

    2. Outdated Product Packaging Design

    The Packaging Design trends are always evolving and most of the product packaging designs during this decade feature bright colors and a lot of design elements. Today’s design standards tend to go the minimalist route. Designers emphasize a huge deal on white space, that is the blank space around the text and symbols. Check when the product design was created. Compare the design to the current trends in your industry’s product packaging. The change in the product packaging is definitely needed if it’s too old and the product should be launched with a new face.

    3. Advanced Product Packaging Technology

    New technology has more efficient product packaging methods. Furthermore, there are new ways to design the packaging. The organizations can have greater updates on their branding by using new technologies on product packaging. There are new styles to choose that may be a better fit for the products. Businesses can incorporate the latest ones in their design to create a more powerful packaging redesign. Thus, advancements in packaging technology demand changes in product packaging.

    4. Change in Product Formula

    Product formula change with time and new ingredients become available. Latest technologies changes product’s functionalities and specifications. The product may even need a new size or a new shape. To work on these changes, businesses also need to change the product packaging design. Beside from the obvious need to change ingredients or change the packaging shape and size, it is also a good opportunity to advertise the improvements on the product formula.

    5. Customer Relations Crisis

    Customer relations nightmares can happen even to the best of organizations. Especially when customer interaction happens almost immediately through social media, one bad piece of publicity could be fatal to the brand. It takes time to recover from the effect of the negative publicity. That is why an organization should take the time to consider and change the product packaging. It would show that the organization is actively trying to improve their product and image, starting with the design.

    6. Emotional Connection To The Brand

    If Organizations are asked the reason of picking up the specific product as opposed to the other five on the shelf. More often, they won’t be able to articulate the accurate reason. It is always the emotional connections that keep a target market loyal and coming back to the brand.  These are the relationships the brand should strive to develop. These relationships can help achieve longevity and a sustainable competitive advantage. Therefore, to differentiate their products from the competition, a company needs to change their packaging constantly.

    7. Test New Product Packaging with Research

    Test new packaging with qualitative and quantitative research. Guess the packaging redesign by actually implementing and having people’s reaction to it. Analyzing what is working well to communicate the desired message and what is not. It can cost ample amount of resources and budget to test, but ultimately it can save mega wealth in the long run and increase the chances for sales success. Continuous research will help an organization make changes to the product packaging.

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    StartupTalkyAvantika Bhardwaj

    Benefits of changing Product Packaging

    The most important job in a business is change which is always constant. Transforming how the target audience feel about the brand, it is important to know what makes the customer purchase the product. The customer starts to love the product at first sight which is crucial for a brand.

    Attract New Audience

    The designs influences the audience. The product and its plain packaging attracts consumers with a minimalist. If in organization want to emphasize their commitment to sustainability, consider adding more colors to the packaging. This attracts younger, eco-focused consumer who cares about what goes into the products they buy. Be exact with who you’re trying to attract. Therefore, product packaging needs some regular changes in order to attract new customers.

    Make the Product Recognizable

    To consumers, changes can seem random but they are also looking forward to what new the businesses are capable of. Changed or updated Product Packaging design can even make the audience recognize the brand’s logo, the unique color scheme Product Packaging is way too catchy compared to a product next on the shelf. These techniques will help organizations increase sales and attract more customers.

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    Conclusion

    All the brands in the market almost try to be out of the box in terms of packaging. Brands can’t play safe with their innovation whether it be the product itself or the packaging. If you see sales stagnant, maybe it isn’t your product as much as it is your packaging.

    Ultimately, the brand has to stand out, communicate key messages and foster emotional connections with the brand through packaging.

    FAQs

    Why is a change in product packaging necessary?

    Choosing the right packaging will appeal to consumers and act as a marketing tool by informing them of the brand’s values.

    What are the benefits of changing product packaging?

    Change in product packaging bring in new audiences and make the product recognizable.

    What are the changes in product packaging during Covid-19?

    As consumers become more conscious of their safety, brands are redefining their packaging and design strategy to comply with their needs.

  • List of Brands Endorsed By Aishwarya Rai Bachchan

    Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.

    One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.

    Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.

    Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.

    The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, LakmĂ© Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.

    Longines
    L’Oreal Paris
    Cadbury Dairy Milk
    Nakshatra Diamond Jewellery
    Lux
    TTK Prestige
    Coca-Cola
    Kalyan Jewellers
    Frequently Asked Question

    List of Brands Endorsed By Hrithik Roshan
    One of the most common marketing strategies for big companies these days is toget a celebrity brand ambassador to influence consumers and raise awarenessamong the masses. Celebrity endorsements are popular in the current marketingworld as they provide many advantages for both the company as it ca

    StartupTalkyPV Vyshnavi

    Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.

    Longines

    Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.

    The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.

    In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.

    Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”

    L’Oreal Paris

    L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.

    It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.

    The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’OrĂ©al shampoo to protect their hair the next time.

    List of Brands Endorsed By Priyanka Chopra
    The concept of brand endorsements by celebrities has become a rage in the world,every big company wants to sign top celebrities as their brand ambassador. Thisis because it is a profitable marketing strategy as the brand uses thecelebrity’s glamour and popularity to market their products and serv

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    Cadbury Dairy Milk

    Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.

    As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.  

    Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”

    Nakshatra Diamond Jewellery

    Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.

    Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.

    Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”

    List of Brands Endorsed By Ranveer Singh
    Celebrity endorsements are popular in the current marketing world as they tendto reap huge rewards to the companies. The main advantages of brand endorsementsis that it helps in building brand equity and stand out among the other brands.The brands need to select the right celebrity that will repr

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    Lux

    Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.

    Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”

    TTK Prestige

    TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.

    Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.

    In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”

    List of Brands Endorsed By Alia Bhatt
    It has become common to see many top celebrities endorsing various brands onyour screens. The demand for a right brand ambassadors is so high that manybrand even compete with each other. Choosing the face for the brand withqualities of social relevance, commercial appeal, and brand value is one o

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    Coca-Cola

    Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20th century.

    According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.

    Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.

    Kalyan Jewellers

    Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  

    The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.

    Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”

    List of Brands Endorsed By Akshay Kumar
    In the recent years many companies are willing to pay crores in order to get aright celebrity to endorse the company products and services. One of the topactors in India, that is currently in demand for endorsements is Akshay Kumar. This is because the actor is known for his persona of being dow

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    Frequently Asked Question

    Who is Aishwarya Rai Bachchan?

    Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.

    How much does Aishwarya Rai Bachchan charge for brand endorsement?

    Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.

    What is the net worth of Aishwarya Rai Bachchan?

    The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.

    Conclusion

    Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.

    According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.

  • Motilal Oswal – Its Business Model and How You Can Be a Business Partner Today!

    Motilal Oswal Financial Services Limited is an Indian diversified financial services firm offering a range of financial products and services. The company was founded by Motilal Oswal and Raamdeo Agarwal in 1987 as a small sub-broking unit, with just 2 people running the show. The company is listed on BSE and NSE stock exchanges. The company offers loans for home, construction, composite, improvement, and extension in India

    The company entered into investment banking in 2005, followed by private equity fund in 2006. The company focuses on customer-first attitude, ethical and transparent business practices, respect for professionalism, research based value investing and implementation of cutting edge technology. Which have enabled the company to blossom into an over 6000 member team. On January 2010, Motilal Oswal Financial Services Ltd. set up Mutual fund business named as Motilal Oswal Asset Management Company (MOAMC).

    Today we are a well-diversified financial services firm offering a range of financial products and services such as Private Wealth Management, Retail Broking and Distribution, Institutional Broking, Asset Management, Investment Banking, Private Equity, Commodity Broking, Currency Broking, and Home Finance.

    They have a diversified client base that includes retail customers, mutual funds, foreign institutional investors, financial institutions and corporate clients. They are headquartered in Mumbai and as of September 2020, had a network spread over 550 cities and towns comprising 2500 plus Business Locations operated by their Business Partners.

    Read on to know more about the different Motilal Oswal business models and how you can work with them!

    The Business Model of Motilal Oswal
    Partnership Business Models of Motilal Oswal
    Motilal Oswal – FAQs

    The Business Model of Motilal Oswal

    Motilal Oswal Franchise model is one of the multiple business models this full service stockbroker has to offer to potential business takers. The broker claims to have a presence in around 570 cities and 2200 plus locations across different parts of the country. Furthermore, there are around 2300 business partners associated falling in one business model or the other. It entered into the foray of franchising in the year 1999.

    Motilal Oswal has a partner strength of more than 1400 through its various business models and provides services at both retail and institutional levels such as Motilal Oswal Demat Account opening Motilal Oswal offers sub broker business models through which their approach towards business partners is that of being an extension of their brand and an extension of the family. This full service stockbroker claims to provide the following benefits to its business partners:

    • Back office Support – Helps in Risk management and Business operation Assistance.
    • Stock market research and advice – helps in research reports, Advisory, strategies.
    • Business development opportunities – helps in onboarding assistance, mentorship programs and Technology support through an exclusive mobile app.
    • Technology assistance through trading products – helps in trading platforms and portfolio tools.

    TYPES OF BUSINESS MODELS FRUITFUL FOR HIGH-INCOME
    For any company to survive in this ecosystem of severe competition, they musthave a very strong business [/tag/business/] model backing their idea orinnovation. A business model is often termed as a plan according to which acompany operates, it includes target consumers, target areas, price, offe

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    Partnership Business Models of Motilal Oswal

    You can be a Motilal Oswal business partner in the following ways:

    Franchise

    Individual or businesses that are looking to expand their financial footprint can opt for the Motilal Oswal franchise model. You need to have a requisite office space along with a small team that can handled day to day operations. Entrepreneurs who think they have a dream to grow big and have the passion and the capability to pursue the journey towards their dream. With all the initial expenses taken care of, you get a revenue sharing of 60% of the brokerage generate by them.

    The eligibility for this model are good and consistent reputation in the financial space, a refundable deposit of INR 3 lakh to be made to the full service stockbroker and an experience of 2 to 3 years in the streams of broker or sub broker. They must also have a minimum investment of INR 5 lakh to INR 10 lakh at the onset with reasonable wallet for infrastructure related expenses and an area of 150 to 200 sq. ft. to set up an office in a year.

    Benefits of joining Motilal Oswal are:

    • Comprehensive Business development Initiatives.
    • Strong Mentorship form Senior Management.
    • Robust Back Office and Operations Support.
    • Solid Research and Solid Advice.

    How Motilal Oswal will build your business:

    • Superior Technology Platform for Multiple Products.
    • Dedicated Onboarding and Engagement Services.
    • Time tested and proven New client Acquisition strategies.
    • Full proof client shifting/business migration process.

    Employee to Entrepreneur

    This program is specifically for people who are either an employee at a stockbroking house or have a reasonable experience in the stock market. The eligibility criteria for this business model is that you must either be an employee of any stockbroking company or must be direct stockbroking experience. It’s for those who want to start their own business. Even in this model you get to keep a specific percentage of the overall revenue generated through your addition to the program. This percentage can range from 30% to 40% of the overall revenue.

    The benefits under this model are:

    • No limits to your career growth.
    • Opportunity to create a legacy for your future generations.
    • Extend your working life with your own business.
    • Customize your business according to your area of expertise.

    How Motilal Oswal can help in the employee to entrepreneurs sector:

    • Get insights from our entrepreneurial experience of growing a broking business.
    • Get a product suite to fulfill every need of your client.
    • Get access to our famed Solid Research and Advice.
    • Get readymade Back Office Infrastructure and Risk Management Systems.

    Remisier

    This business model of Motilal Oswal does not require any upfront capital expenditure to set up the business. An individual looking to spend nothing on the office infrastructure cost may try out this business model. The idea is simple, they provide interested business leads to Motilal Oswal and brokerage generated from the converted clients will have a share for the remisier. However the broker claims that it will provide all kinds of tools, research and other related assistance for client/lead acquisition.

    The eligible criteria for setting up a remisier business model with Motilal Oswal are reasonable reputation and hold of potential client base in the financial space, sales experience of at least 2 to 3 years of financial products, an operational expense capacity of INR 1 lakh. Entrepreneurs wanting to set up their business at no capital cost and largely work independently.

    The benefits of this model are:

    • Build your business with minimal costs.
    • Complete infrastructure support available.
    • No initial set up costs. Robust advisory support.
    • Dealing support at branches.

    How Motilal Oswal can help set up their business:

    • Zero Infrastructure and support costs.
    • Superior Technology Platform for multiple products.
    • Support at local branches for dealing.
    • Support for new client acquisition.
    The products and services offered by Motilal Oswal
    Motilal Oswal Products and Services

    Channel Partner

    This business model of Motilal Oswal channel partner is more of a collaboration with the broker rather than working under the broker. In case you are already working with a specific set of clients for stock market trading, then you may choose to opt for this business model. The idea, in this case is to offer the existing client base of yours with other potential investment opportunities apart from the ones they are already into.

    The eligibility criteria in case of a channel partner program is an active set of clients trading or investing in the stock market. Since channel partners are going to bring investor base to the full service broker, they get better revenue sharing on new investment products sold (which is anything from 50% to 60%). Those who would like to collaborate with us to cater to a wider range of clients and partake in the revenue pie of the complete financial intermedia on opportunity.

    Benefits of being Motilal Oswal channel partner:

    • Comprehensive business development initiatives.
    • Strong mentorship from senior management.
    • Robust back-office and operations support.
    • Solid research, advice and advisory products.

    How Motilal Oswal help build your business:

    • Superior technology platform for multiple products.
    • Dedicated customer acquisition and Engagement Services.
    • Staffing & training support.
    • Multiple Assets – one stop shop for your clients.

    Digi Partner

    It is a unique partnership model where you’re end to end business right from acquiring clients, account opening, business operations, product suggestions, advisory product Investments, and moderation is done digitally. As the name suggests, Digi-Partner is a unique partnership model where you’re End to end business right from acquiring clients, account opening, business operations, product suggestions, advisory product Investments and moderation is done digitally.

    Benefits of joining Motilal Oswal Digi Partner:

    • No compulsion of office infrastructure.
    • Online Funds & Securities pay-in and pay-out facility.
    • Call-N-Trade dealing service support.
    • Easy client account opening plus lucrative brokerage.

    How the company can help you build your business:

    • Extended business development support.
    • Dedicated reactivation desk.
    • Technology support with Uppermost.
    • Multiple asset classes to cross sell.

    Motilal Oswal – FAQs

    What is Motilal Oswal Sub Broker Commission?

    Taking into account the entitlements, precisely in terms of the revenue, there is a higher ratio of revenue that you will retain. There is a flexible revenue sharing provided by the stockbroking house, where 60% – 80% is provided to the sub-broker.

    Which is the cheapest brokerage in India?

    5Paisa is a part of IIFL (India Infoline) and offers the cheapest stock brokerage in India. IIFL launched 5Paisa to offer a lower brokerage platform for its clients and to compete with the fast-growing discount broking industry.

    What is the lowest brokerage charges in India?

    The minimum brokerage charge by the full-service brokers is the minimum commission they charge for trading with them. With a brokerage of 0.50%, if the total trade value is less than INR 7000, you will pay the minimum brokerage amount of INR 35.

    Which broker is best in India?

    Zerodha is one of the best brokers in India.

    Who owns Motilal Oswal?

    Passionate Investment Management Private Limited is the parent organisation of Motilal Oswal.