Tag: 🔍Insights

  • Y Combinator’s Most Successful Startups | YC Startups

    Y Combinator is a startup accelerator unlike any other. Since its inception in 2005, Y Combinator has helped fund and grow over 2,000 startups through its YC Growth Program.

    Y Combinator, an American startup accelerator, just released their list of the top companies by valuation. The Y Combinator compiled this list to enable potential workers, partners, and late-stage investors learn more about the YC startups. Three Indian firms, Cleartax, Meesho, and Razorpay, have also made the list.

    Of course, valuation as a ranking criteria has flaws. It’s mostly a perception-based assessment, a forecast of a company’s potential rather than a clear representation of how much a firm is generating at any particular time. YC stated while releasing last year’s list that “valuation is a poor method to assess a company’s value in the short term.”

    However, it does give some fascinating information on which of YC’s 2,000+ investments have grown the most, which have held up the best over time, and which sectors perform the best. According to YC, all of the firms on this year’s list are valued at $150 million or more, with a total worth of $155 billion.

    Let’s take a look at the top 10 most successful businesses that have come out of Y Combinator and benefited from it.

    As of 2021, each of the 10 companies is worth more than $150 million.

    Stripe: Taking First Place
    Airbnb: Popularizing Homestays
    Cruise: It’s Cruising To Success
    DoorDash: A Dash To Triumph
    Coinbase: Using Crypto-currencies As A Means Of Payment
    Instacart: On-Time Delivery
    Dropbox: Cloud Storage As A Bet
    Ginkgo Bioworks: The Business Of Organisms
    Gusto: Providing Assistance To Small Businesses
    Flexport: Deciding To Rely On Paperwork
    Conclusion
    FAQs

    What is Y Combinator | Startup accelerator

    Stripe: Taking First Place

    Stripe is a 2009 startup started by Patrick Collison and John Collison in the United States. Stripe’s software allows companies and individuals to send and receive payments via the Internet.

    Stripe | Y combinator's Startup
    Stripe | Y combinator’s Startup

    Stripe was a member of Y Combinator’s Summer 2009 class and has a product-based business strategy. It is now valued at over $36 billion and employs over 2000 people as of April 2020.

    Airbnb: Popularizing Homestays

    Airbnb | Y combinator's Startup
    Airbnb | Y combinator’s Startup

    This business made headlines lately after opting for a direct listing rather than an IPO. Airbnb is an internet marketplace where people can book accommodation and homestays. The firm does not own any of the real estate listings; instead, it serves as a broker, earning commissions on each booking. They enable individuals all around the globe to become hospitality entrepreneurs by unlocking and monetizing their spaces, interests, and abilities. Airbnb offers 6 million rooms to stay in 100,000 locations, as well as 40,000 unique experiences hosted by locals.

    Cruise: It’s Cruising To Success

    Cruise is an American automaker that specialises on developing sophisticated, self-driving cars, motorcycles, and other electric vehicles. Kyle Vogt (Twitch Founder) and Dan Kan launched Cruise in 2013 and it was bought by General Motors in 2016.

    Cruise | Y combinator's Startup
    Cruise | Y combinator’s Startup

    Cruise was a part of the YC Growth Program’s 2014 Winter batch, raising $4.3 million in initial investment. As of late 2019, Cruise employs around 1400 people.

    DoorDash: A Dash To Triumph

    DoorDash | Y combinator's Startup
    DoorDash | Y combinator’s Startup

    DoorDash is an American meal delivery service that uses delivery workers to link businesses and customers. Tony Xu, Andy Fang, and Stanley Tang started DoorDash in 2013.

    DoorDash was a part of the Y Combinator Summer 2013 class and now employs over 1800 employees. As of mid-2019, DoorDash was valued at $12.6 billion.

    Coinbase: Using Crypto-currencies As A Means Of Payment

    In 2012, Brian Armstrong and Fred Ehrsam established Coinbase, a cryptocurrency exchange company. Coinbase is a digital currency exchange located in San Francisco, California. It is one of the most popular locations to trade, sell, and buy digital currencies such as Bitcoin.

    Coinbase | Y combinator's Startup
    Coinbase | Y combinator’s Startup

    Coinbase operates on a fee-based business strategy, charging customers a fee to utilize its platform. Coinbase was a part of Y Combinator’s 2012 Summer batch and now employs over 1000 employees. Coinbase raised approximately $600 million in investment through Y Combinator during its early phases of development and now has a market valuation of over $8 billion as of late-2018.


    These Are The Best Cryptocurrency Wallets Prevailing in India
    Cryptocurrency wallets are software that can be used to view cryptocurrencybalances and make transactions. Digital wallets expedite the rates ofcryptocurrency transactions by facilitating the sending, receiving, and storingof cryptocurrency. Most wallets these days are loaded with features that e…


    Instacart: On-Time Delivery

    Instacart is a grocery delivery and pickup service that is available in the United States and Canada. Apoorva Mehta launched Instacart in 2012. Instacart’s selling point is that it guarantees 1-hour delivery of goods bought on its website.

    Instacart | Y combinator's Startup
    Instacart | Y combinator’s Startup

    Instacart’s business strategy is built on the sharing economy, in which it functions as a platform that connects merchants and consumers to create a hyper-local on-demand grocery delivery service. Instacart was a part of the Y Combinator Summer 2012 class and now employs over 1100 people. It is now valued at over $7.5 billion and follows a combination of e-commerce and hyperlocal on-demand grocery delivery business strategy.

    Dropbox: Cloud Storage As A Bet

    Dropbox is a software business based in the United States that provides online file hosting services to its users. Dropbox was founded by Drew Houston and Arash Ferdowsi in 2008 and has since grown to become one of the most popular ways for individuals to share files over the internet.

    Dropbox | Y combinator's Startup
    Dropbox | Y combinator’s Startup

    Dropbox operates on a freemium business model, which means that the majority of its services are free, but additional capabilities can only be accessed by signing up for one of their premium plans. Dropbox was a part of the Summer 2007 Y Combinator cohort, and as of late-2018, it employed over 2,300 people and was valued at over $12 billion.

    Ginkgo Bioworks: The Business Of Organisms

    Ginkgo Bioworks is an American biotech firm formed in 2009 by Tom Knight and a group of MIT scientists, including Reshma Shetty, Austin Che, Barry Canton, and Jason Kelly. Ginkgo Bioworks now assists in the creation of bespoke creatures via the use of software and hardware automation.

    Ginkgo Bioworks | Y combinator's Startup
    Ginkgo Bioworks | Y combinator’s Startup

    Ginkgo Bioworks was a part of the Y Combinator Summer 2014 class and now employs about 270 people.

    Gusto: Providing Assistance To Small Businesses

    Gusto is a software business located in the United States that specialises in human resource management and cloud-based payroll. Josh Reeves, Eddie Kim, and Tomer London created Gusto in 2011.

    Gusto  | Y combinator's Startup
    Gusto | Y combinator’s Startup

    Gusto was a member of the Y Combinator Winter 2012 class and now employs over 1,000 people.

    Flexport: Deciding To Rely On Paperwork

    Flexport is a freight forwarding firm that uses its comprehensive management software and solutions to make the logistics underlying the freight forwarding business more transparent and efficient. Ryan Peterson created Flexport in 2013 and it is situated in San Francisco, California.

    Flexport | Y combinator's Startup
    Flexport | Y combinator’s Startup

    Flexport has a SaaS business model, in which it uses software products and services to assist optimise goods transportation, brokerages, trade financing, and insurance. Flexport was a part of the Y Combinator Winter 2014 class and now employs over 1,700 people.

    How to Apply For Y Combinator

    Conclusion

    While the top ten companies have generally remained the same since 2018, a few have moved about a bit, while some have vanished altogether. Last year, Airbnb was No. 1 and Stripe was No. 2; this year, they’ve switched positions. Machine Zone, the developers of the once-popular mobile game– Game of War and the No. 7 business in 2018, is nowhere to be found, as is last year’s No. 9, Zenefits. This list isn’t thorough, according to YC, because they “allowed alumni to opt out of being included for any reason.”

    The majority of the firms on the list are at least four or five years old, which makes sense given that it’s rare for startups to achieve enormous, record-breaking values straight away. Of course, there are exceptions: Grin, a Latin American scooter rental business ranked No. 27 on this year’s list, only just completed YC in the summer of 2018. Atrium, a tech-focused startup law firm formed by Twitch co-founder Justin Kan, is ranked No. 83 in the Winter 2018 class. After starting just months ago, ZeroDown, a firm that seeks to help consumers buy houses without a down payment, squeaked onto the list at No. 101.


    Top Startup Incubators & Accelerators in Silicon Valley
    A new idea is always really important to develop a company or startup. A newproduct or service is just a first step and is not the only resource you requireon the long run for your company or the startup. It wouldn’t be viable for thelong run. That is why Incubators and accelerators play a major…


    Meanwhile, the Summer 2016 class has more entries on the list than any other, accounting for 10% of the total. At number 13, Reddit, which was a part of YC’s Summer 2005 class, is the oldest business on the list.

    FAQs

    What is Y Combinator?

    Y Combinator is American startup accelerator which provides funding for startups to help it grow.

    What does Y Combinator do?

    Y Combinator provides funding for startups in the earliest stage of venture funding referred to as seed funding.

    What is YC Startup?

    The list of startups funded by Y combinators are referred to as YC Startups.

    How to  join Y Combinator?

    Startups can join Y Combinator by application to Y Combinator by just filling out an application form. They invite the most promising groups to meet make funding decisions afterward.

    How many Indian startups does YC have?

    There are 43 startups in the latest batch(W21) of YC startups.

  • Is Monero a Good Cryptocurrency Investment? | Monero Coins Review

    Bitcoin is generally the first cryptocurrency that comes to mind when we think of cryptocurrencies. It was one of the first of its type, allowing users to make payments with their currencies via peer-to-peer technology. However, there is another cryptocurrency that has grown in popularity and acceptability, owing to its privacy-focused characteristics. Monero is the name of this cryptocurrency. Monero’s fundamental principles, characteristics, problems and if it’s a good investment or not are explained in this article.

    What is Monero?
    Monero – Features
    Difference Between Monero and Bitcoin
    Why should you invest in Monero?
    Conclusion
    Monero – FAQs

    What is Monero?

    Monero is the cryptocurrency industry’s response to Bitcoin’s lack of anonymity. For a long time, Bitcoin transactions were thought to be completely anonymous. The majority of people nowadays recognize that this is not the reality. In actuality, there are a slew of tools and services available to help identify the individual behind certain Bitcoin transactions.

    Monero offers a unique approach to the cryptocurrency market. This currency prioritizes privacy. As a result of this technique, Monero is the most popular cryptocurrency for those looking to protect their anonymity in the business.

    Monero – Features

    Security, privacy, and the inability to be tracked are the three key features of Monero’s privacy.

    Security

    No cryptocurrency can exist without trust, and none is more dependent on it than Monero, whose users trust it not just with their money but also with keeping their transactions secret and secure.

    Privacy

    Monero says that they need to be able to safeguard its users’ anonymity even in a court of law, even “in extreme situations, from the death penalty,” as their website indicates.

    Decentralization

    Nobody is in charge of Monero. It differs from other currency. The network, or blockchain website, is managed by a central entity. Not only does this central, controlling agency or business not exist in the case of Monero, but the development choices and developer meeting records are published and available for anybody to examine online.

    Monero, in essence, masks its users and transactions. A user can opt to hide all traces of their transactions, including their identity, the amount of cash traded, and any information about the person with whom they transacted. Monero does this by generating encrypted addresses that cannot be connected to prior transactions using stealth addresses.

    Monero transactions are completely anonymous. They are untraceable transactions since they do not appear on the blockchain. Ring confidential transactions, which disguise the amount of Monero being transmitted, are part of Monero’s technology. It stops anybody from checking the balances of other people’s accounts.

    Ring signatures are also employed, which aid in the creation of several fraudulent signatures. It’s virtually hard to trace transactions to a user when there are several bogus signatures.

    The FBI is taking notice of this sort of deception, as one might anticipate.

    Monero employs variable block sizes. Depending on the network’s traffic, miners might opt to accept larger or smaller transactions. Proof of work is a security feature that validates transactions and protects against malicious attacks.

    Block payouts are never less than 0.3 XMR. The rate of inflation is 0.3 XMR every minute.

    Monero is a cryptocurrency that works like a banknote. It is, in fact, one of the first. Cryptonote is a protocol for the application layer. Monero is able to deliver many of its privacy features because of this.

    Decentralization, secrecy, fungibility, ring signatures, and egalitarian proof of work may all be used in Cryptonote-based currencies. All of these functionalities are used by Monero.

    Monero, as previously said, is open source and uses popular, trusted languages like as C++. It also has a community of 30 developers.

    Monero Cryptocurrency | What is Monero?

    Difference Between Monero and Bitcoin

    monero vs bitcoin
    monero vs bitcoin

    Bitcoin is the most widely used cryptocurrency today. It operates on a protocol that uses pseudo name addresses to attempt to conceal the participant’s identity. These pseudo names are made up of letter and number combinations that are produced at random.

    However, because both Bitcoin addresses and transactions are recorded on the blockchain, they are accessible to the whole public. Even pseudonymous addresses aren’t completely anonymous. A few transactions made by a participant over a period of time can be connected to the same address, allowing others to learn about an address owner’s patterns and identity.

    Fungibility is another benefit of Monero over bitcoin. This indicates that two units of a currency may be replaced for each other with no difference in value. Despite the fact that two $1 notes have the same face value, they are not fungible since each has a unique serial number. Two one-ounce gold bars of the same quality, on the other hand, are fungible since they have the same value and no distinguishing qualities. A bitcoin, in this instance, is a $1 note, but Monero is a chunk of gold. 4

    The blockchain keeps track of each bitcoin’s transaction history. On the blockchain, each bitcoin’s transaction history is kept track of. It enables for the identification of bitcoin units associated to certain actions like as fraud, gambling, or theft, allowing for the barring, suspension, or closure of accounts holding such units. Consider obtaining a few bitcoins now that were previously spent for gambling and learning that they would be outlawed in the future, resulting in a loss.

    Monero, however, features a non-traceable transaction history, making it a much safer network for players who don’t want their owned units to be rejected or banned.

    Why should you invest in Monero?

    The need for a completely private cryptocurrency is strong. Monero is an iconic pioneer in this industry, and here are a few primary reasons why Monero is still a viable investment for the future.

    Monero Cryptocurrency – Simple to Mine

    Monero’s consensus algorithm, like Bitcoin’s, is based on Proof-of-Work (PoW). The algorithm for mining new XMR, on the other hand, was created from an entirely different perspective than Bitcoin’s.

    Bitcoin mining necessitates specialized equipment, such as the well-known ASICs, which must become increasingly powerful while also using increasing amounts of electricity. Furthermore, the cost of mining Bitcoins is continually increasing. As a result, mining Bitcoins with a simple home computer is no longer possible.

    Monero’s mining algorithm, on the other hand, has been expressly engineered to ensure that ASICs do not have a significant advantage over personal computers used for XMR mining.

    Monero intends to invite more users to join its network by making mining on its Blockchain easier and with less power usage. Indeed, anyone with a home computer may become a node, potentially significantly increasing the number of XMR miners.

    Monero Cryptocurrency – Private, Secure, and Untraceable

    On the reference site CoinMarketCap, it is November 13, 2019, and there are 4800 coins listed. A huge number of cryptocurrencies, it appears, will not be able to survive in the long run. Because they are simply forks of existing coins, many cryptocurrencies do not provide any actual added value to their customers.

    Monero is well-positioned to survive when the cryptocurrency market is cleaned of coins with no actual usefulness, since it is the undisputed leader in this industry.

    Monero is designed to be private, but it also has the huge advantage of being fungible. As a result, 1 XMR is actually equivalent to 1 XMR, just like the US dollar or other fiat currencies.

    This is not the case with Bitcoin, which has a comprehensive history of transactions that have led it from address to address, and hence from owner to owner. As a result, the necessity for a cryptocurrency like Monero in the future is quite serious.

    Monero Cryptocurrency – A Reliable Medium of Exchange

    Bitcoin was designed to function as both a means of commerce and a store of value. Bitcoin appears to be becoming more and more entrenched as a store of value as time passes. The total quantity of Bitcoins is restricted to 21 million, and according to recent reports, approximately 4 million have been permanently lost.

    Monero has taken a different strategy in this area, recognizing some of Bitcoin’s present restrictions, such as a maximum number of validatable transactions per second restriction of 7.

    Monero transaction blocks are generated every 2 minutes on average, whereas Bitcoin transaction blocks are generated every 10 minutes.

    Unlike the Bitcoin Blockchain, which has a fixed block size, Monero’s creators have opted to include an automated block size adaptive mechanism.

    This implies that when the number of transactions to be handled grows, the Monero Blockchain adjusts automatically. As a consequence, Monero can execute a lot more transactions per second than Bitcoin while keeping transaction costs low. These characteristics make Monero an ideal medium of exchange, which is exactly what the cryptocurrency aspires to be rather than just a store of wealth.


    Is Ethereum a good investment? – Ethereum Crypto Analysis
    A cryptocurrency is a digital or virtual currency protected by encryption,making counterfeiting and double-spending practically impossible. Manycryptocurrencies are built on blockchain technology, which is a distributedledger enforced by a network of computers. Ethereum is the second most demand…


    Monero Cryptocurrency – A Crypto that Community Supports

    Monero has always had a large following in its community since its inception. The initiative was successful in bringing together a big number of users right away.

    The Monero community is extremely active, which is necessary for a cryptocurrency to have a long-term future.

    Beginner inquiries are always appreciated, since they contribute to Monero’s popularity. Furthermore, there is no entity that is funding Monero’s development.

    In some ways, it’s a risk, but it’s also a fantastic chance for the community to shape Monero’s future. Contributors labour in their spare time or rely on donations collected through Monero Blockchain’s Forum Funding System.

    Monero Cryptocurrency – Developed by a Large Development Team

    Monero is a completely open-source cryptocurrency that, like Bitcoin, is wholly controlled by its users. Since Monero’s debut in 2014, about 350 people have contributed to the project.

    Despite the fact that it is now 2019, around 200 developers are still working on the project. This is just one of the largest development teams for an open-source project in the bitcoin sector.

    Monero has a strong foundation since it has a significant development team working on it. As a result, the cryptocurrency will continue to develop at a steady rate. This is a critical issue in a technology industry like cryptocurrency, where everything moves at a breakneck pace.

    Although Monero does not have a plan with dated milestones, the cryptocurrency’s fundamental goals are clearly expressed in its roadmap, and evolutions are published at a steady rate.

    Conclusion

    Cryptocurrencies are continually growing in popularity. The great majority of cryptocurrencies, on the other hand, will not survive in the long run. However, there are a variety of other virtual currencies that you can buy and trade that may be simpler to invest in, like Monero.

    Monero has grown to become one of the world’s most valuable cryptocurrencies, according to CoinMarketCap, based on its market value as of January 2021. Monero may be purchased on popular cryptocurrency exchanges such as Kraken, Poloniex, and Bitfinex. It’s crucial to realize, though, that what makes Monero so popular, namely – its privacy features can also lead to severe issues, such as scalability and  it’s usage in criminal operations.

    Monero – FAQs

    Is Monero a prohibited cryptocurrency?

    Monero isn’t a prohibited cryptocurrency. It is a privacy-oriented cryptocurrency that gives users with anonymity, unlike others. This implies it can’t be tracked. This feature, on the other hand, makes it particularly popular on the dark-net and for use in particular activities like gambling and drug sales.

    Is it a Good Time to Invest in Monero?

    Monero might be an excellent investment if you’re interested in cryptocurrencies. The currency’s value is increasing by more than 137 percent. It also doesn’t cost much to get started because no specific hardware is required. You may mine Monero using your own computer’s CPU, and it works with all operating systems.

    Where to buy Monero from?

    Monero may be bought through a digital or virtual currency exchange. You may also look for a private vendor or a cryptocurrency-capable ATM.

    How long does it take to mine one Monero?

    Although there is no maximum block size, mining one coin can take up to two minutes.

    Is it possible to track XMR?

    Monero, or XMR, is an untraceable cryptocurrency. Monero, unlike other cryptocurrencies like Bitcoin, has an untraceable transaction history. This feature provides participants with a much safer network in which they are less likely to have their held units rejected or banned by other users.

  • List of Brands Endorsed by Milkha Singh

    Athletes are one of the best options for a brand ambassador, as they have big image and reputation, media profile, are engaging speakers and inspire people of a vast age groups. Milkha Singh also known as the Flying Singh is one such legendary athlete that is an inspiring brand ambassador. Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.

    Milkha Singh is known to have dominated Indian track and field for over a decade, and has created numerous records and winning multiple awards in his career.

    He was not only the first Indian male to reach the final of an Olympic athletic event, but also represented India in the 1956 Olympics in Melbourne, the 1960 Olympics in Rome (where he came 4thplace) and the 1964 Olympics in Tokyo.

    Milkha Singh went on to win gold for 400 metres at the Asian Games and Commonwealth Games. He also won gold at Asian Games in 1958 and 1962 with his speed and spirit. He was awarded the Padma Shri, India’s fourth highest civilian honour, in recognition of multiple sporting achievements. From being orphaned during the partition of India and moving to India in 1947, Singh went on to become a sporting icon in the country.

    Singh founded the Milkha Singh charitable trust in 2003 with the aim of assisting poor and needy sportspeople. Besides being the only Indian to have broken an Olympic track record, Milkha co-wrote his autobiography The race of my life with his daughter Sonia Sanwalka and published it in 2013. This book inspired the creation of the critically acclaimed Bollywood movie known as Bhaag Milkha Bhaag, a biographical film of Milkha Singh life.

    The movie was directed by Rakeysh Omprakash Mehra starring Farhan Akhtar and Sonam Kapoor, the film won many National Film Awards and was a box office hit the same year.  The net worth of Milkha Singh is estimated to be around $5 million. So far, the legendary athlete has only endorsed the FMCG Emami’s Zandu Kesari Jivan.

    Emami Zandu Kesari Jivan
    FAQ

    Here is the brand endorsed by Milkha Singh

    Emami Zandu Kesari Jivan

    Emami’s Zandu range of products are one of the most trusted brands in India, the zandu portfolio of products include Zandu Balm, Zandu Kesari Jivan, Zandu Vitality Booster, Zandu Shilajit Pure Herb, Zandu Asvagandha, Zandu Ayush Kwath, etc.

    Zandu is an international company that manufactures and deals in ayurvedic products with headquarters Mumbai, Maharashtra. Zandu’s ayurvedic care products are aimed at helping people healthy lives. Zandu Kesari Jivan is formulated especially for high blood sugar levels with an ayurvedic formulation made with kesar, pearl, fresh amla, exotic herbs, spices and trace minerals.

    It works as a daily revitalizer, improving calcium levels, build endurance and promotes youthful energy. Emami acquired Zandu Pharmaceuticals for ₹730 crores in 2008. Emami Group is a popular FMCG multinational conglomerate company that has its headquarters in Kolkata, West Bengal.

    Emami has seven manufacturing units across Indian and caters to a number of niche categories in the personal and healthcare sectors. The company sells its products in more than 60 countries and in over 4.5 million retail outlets across India. Emami has well-known brands such as include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome.

    The company made Milkha Singh its brand ambassador for Zandu Kesari Jivan in 2013. The reason behind why the brand choose the Flying Singh is because he was the symbol of youthfulness, energy and vigor at his age, according to Harsh V Agarwal, the Director of Emami Ltd. The iconic athlete was also a part of their multimedia advertising campaign, wherein he explains the uses of Zandu Kesari Jivan.


    List of Brands Endorsed by Cristiano Ronaldo
    Cristiano Ronaldo is one of the greatest players in the history of football. Heis considered to be the best player of the game. He is a Portuguese footballplayer who captains the football team and has won 5 Ballon d’Or awards. Cristiano Ronaldo is one of the most marketable and famous athletes in…


    Conclusion

    Sadly, Milkha Singh passed away due to Covid -19 complication on 18th June 2021 at the age of 91. The Flying Singh’s passing was a shock to the entire nation, but he will be remembered for resilience, determination and contribution to the world of sports.

    FAQ

    Who is Milkha Singh?

    Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.

    What is the net worth of Milkha Singh?

    The net worth of Milkha Singh is estimated to be $5 million.

    What is the brand endorsed by Milkha Singh?

    The brand endorsed by Milkha Singh is Emami Zandu Kesari Jivan.

  • Is Ethereum a good investment? – Everything you should know about Ethereum

    A cryptocurrency is a digital or virtual currency protected by encryption, making counterfeiting and double-spending practically impossible. Many cryptocurrencies are built on blockchain technology, which is a distributed ledger enforced by a network of computers.

    Ethereum is the second most demanded cryptocurrency after Bitcoin. Ethereum is a blockchain-based open-source platform for developing and sharing corporate, financial, and entertainment applications. To utilize dapps, Ethereum users must pay a charge. Its cryptocurrency is now only second to Bitcoin in terms of market capitalization.

    Well, we’ll have to delve a little further to learn more about Ethereum as a cryptocurrency and its algorithms. Let’s hop into this.

    What is Ethereum?
    Ethereum’s Brief History
    What Is the Function of Ethereum?
    What is Ethereum’s purpose?
    What are the benefits of Ethereum smart contracts?
    Is it the right time now to invest in Ethereum?
    Benefits and Drawbacks of Ethereum
    FAQ

    What is Ethereum?

    Ethereum is a decentralized, open source, and distributed computing platform that allows smart contracts and decentralized applications, or dapps, to be created.

    Vitalik Buterin, a programmer, proposed Ethereum in 2013. The network went live with an initial quantity of 72 million coins on July 30, 2015, after development was crowdfunded in 2014. Developers can utilize the platform to create and run decentralized applications that users can engage with.

    Decentralized finance (DeFi) applications allow cryptocurrency users to borrow against their holdings or lend them out for interest without the need for traditional financial intermediaries like brokerages, exchanges, and banks.

    Ethereum’s Brief History

    A review of Ethereum’s historical upgrades and hard splits, with an eye toward the future.

    From the vantage point of a bird’s eye view, blockchain technology is relatively new. Though the fundamental principles (cryptography, decentralization, peer-to-peer networking, and transaction) had been studied for decades, it wasn’t until the release of Bitcoin in 2008 that all of those components could be reliably seen as having come together to create a practical product.

    Only since 2015 has Ethereum been available in a useful, public format. Despite the fact that the dates and specifications of its planned evolution have changed, Ethereum has remained committed to upgrading the protocol on a regular basis to ensure increased usability, security, functionality, and decentralization.


    All about WBTC (Wrapped Bitcoins) and its Benefits
    There was a time when Bitcoin was the hot news in all forms of media. There wereconfusions regarding its credibility and liquidity. Now, flouting all of that inair, comes the wrapped Bitcoins amidst all the discussions about wrapped tokens. What is Wrapped Bitcoin or WBTC? Is Wrapped Bitcoin a go…


    What Is the Function of Ethereum?

    Ethereum is based on a blockchain network, just like all other cryptocurrencies. All transactions are verified and recorded on a blockchain, which is a decentralized, distributed public ledger.

    It’s decentralized in the sense that the network isn’t run or maintained by a single entity, but rather by all of the distributed ledger owners.

    To make the network safe and validate transactions, blockchain transactions require encryption. People use computers to “mine” or solve difficult mathematical equations, which confirm each transaction on the network and add new blocks to the blockchain, which is at its core. Cryptocurrency tokens are given to participants as a prize. These coins are known as Ether in the Ethereum system (ETH).

    Ether is a digital currency that can be used to purchase and trade goods and services. It has also seen dramatic price increases in recent years, thereby making it a speculative investment. However, Ethereum is unique, in that it allows users to create apps that “run” on the blockchain in the same way that software “runs” on a computer. Personal data can be stored and transferred, and sophisticated financial transactions can be handled with these programs.

    What is Ethereum’s purpose?

    Ethereum, the world’s second-largest cryptocurrency by market capitalization, was founded in 2013 with the express purpose of facilitating the creation of smart contracts. It is currently the most widely used platform for doing so.

    Outside of Ethereum, smart contracts aren’t commonly used, and some are doubtful that they’ll ever become ubiquitous as a mechanism to manage transactions. Proponents of Ethereum, on the other hand, hope that it will eventually become the standard for executing and safeguarding online connections.

    Hundreds of smart contract-enabled apps have already been released. Smart contracts are at the heart of popular Ethereum apps MakerDAO and Compound, which allow users to earn interest by lending money.

    A smart contract is exactly what it sounds like: it’s a self-executing, programmed agreement that’s stored on the Ethereum blockchain. It works on the basis of an if-then logic, which states that if x happens, then y happens. The Ethereum Foundation has a helpful definition:

    Smart contracts are apps that execute exactly as they are programmed, with no downtime, censorship, fraud, or third-party interference.

    Let’s take a look about what this means:

    Downtime: There is no downtime because the programs never shut down suddenly and cannot be turned off.

    Censorship: Ethereum nodes (computers that run the protocol) are scattered all over the world, censorship is no longer an issue.

    Fraud: The contract can’t be altered, hacked, or manipulated in any way.

    Third parties: The contract self-executes, there is no need for an intermediary.

    Value of Ethereum
    Value of Ethereum

    Ethereum 2.0 : Launch, Price Predictions, Working, Comparison with Ethereum
    Global Market has been revolutionized through the Blockchain technology. Thetechnology has disrupted the major sectors which include finance, agriculture,banking and health care. Ethereum is one of the largest cryptocurrencies in themarket and a lot of decentralized apps and smart contracts have …


    What are the benefits of Ethereum smart contracts?

    Although they(Bitcoin) are incredibly limited in comparison to Ethereum. Bitcoin, the world’s first cryptocurrency, was the first to implement rudimentary smart contracts key Because the network will only authorize transactions if specific requirements are met, such as the user providing a digital signature showing that they own the bitcoin they claim to own, each transaction is a smart contract. A digital signature can only be created by the owner of a Bitcoin private key.

    Ethereum, on the other hand, substitutes Bitcoin’s more restrictive vocabulary with code that allows developers to use the blockchain to execute transactions other than cryptocurrency. The language is “Turing-complete,” which means it can handle a wider range of computations. Programmers are free to create almost any smart contract they can imagine.

    Is it a good time now to invest in Ethereum?

    Bitcoin is the big name in town when it comes to cryptocurrencies. However, Ethereum has had a fantastic year. Ethereum’s price has increased by 435 percent since the beginning of the year. It has climbed by more than 1,700 percent in the last year. By comparison, the price of Bitcoin has climbed by about 100% this year and 518 percent in the last 12 months.

    To begin, it’s critical to understand the distinction between Ethereum and Ether. Ether is a cryptocurrency that works similarly to Bitcoin. Ether is based on Ethereum, a blockchain technology. Either and Bitcoin have a lot in common. Both are digital currencies that may be used to make purchases. You may invest in Ether directly, just like Bitcoin, by purchasing coins. However, Ether is substantially less expensive than Bitcoin.

    It’s also feasible to put money into the Ethereum platform. Some of your choices should be:

    1. Investing directly in Ether,
    2. Purchasing specific stocks,
    3. Investing in a professionally managed fund.


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    Benefits and Drawbacks of Ethereum

    Ethereum is a widely utilised technology with a wide range of uses. However, before you invest, you should be aware of the benefits and drawbacks.

    Talking into the account benefits:

    1. The Ethereum blockchain’s versatility is one of its most appealing features. While it is best recognised for hosting the cryptocurrency Ether.

    2. To put it another way, it has uses outside of the bitcoin industry. Ethereum might be used in a variety of ways even if cryptocurrency as a whole fails in the long term.

    3. Furthermore, one of the most common criticisms about cryptocurrencies, particularly Bitcoin, is how energy-intensive it is. Ethereum, on the other hand, aspires to be more eco-friendly. This might provide Ethereum an edge over Bitcoin, particularly among eco-conscious investors.

    4. Additionally, as the Ethereum network evolves, some Ether coins may be lost in the process. However, a reduced supply of Ether might make it more valuable and drive up its price, which might be beneficial to investors.

    Recognizing the dangers:

    1. Investing in Ethereum and Ether comes with dangers, despite its flexibility and vast range of applications.

    2. For one thing, if you invest directly in Ether, you’ll almost certainly see tremendous volatility. Furthermore, new rules and regulations could jeopardise Ethereum’s future.

    Conclusion

    Consider your risk tolerance before investing in Ethereum. Would you be able to sleep at night if the value of your investment dropped by 20%? What about a 50% discount? Ethereum is a risky investment, so be sure you’re ready to take it on before you invest.

    Finally, if you decide to invest in Ethereum, make sure your strategy is quite good, and only invest money you can afford to lose. You can reduce your risk if Ethereum takes a turn for the worst by investing the majority of your money in safer investments.

    Ethereum may turn out to be a wise investment, but it isn’t for everyone. Consider the benefits and drawbacks, as well as your own risk tolerance. Whether you decide to invest or not, make sure you’re making an informed decision.

    FAQ

    Who founded Ethereum?

    Vitalik Buterin is the creator of Ethereum, the blockchain platform that acts as a world computer for decentralized applications.

    Who is the richest Cryptocurrency owner?

    Brian Armstrong is the richest Cryptocurrency owner who has a net worth of US $ 6.5 billion. He is the founder and CEO of crypto exchange Coinbase.

    What will Ethereum be worth in 2030?

    As per CoinPrice Ethereum will hit a whopping $5,000 (ÂŁ3,598.75) by the end of 2030.

  • Bitcoin vs Bitcoin cash: Everything you need to know

    Cryptocurrencies are on the rise and as normal individuals, it is high time we acknowledge their potential and worth. Bitcoin hit its highest so far in April 2021 hitting $63,729.5 for 1 BTC. Most people have heard of Bitcoin but are unaware of other types of bitcoin in the digital market. Bitcoin and Bitcoin cash are not the same. We’ll be looking at exactly how different they are, the pros and cons, and what you should invest in.

    Bitcoin vs Bitcoin Cash: What’s the difference?
    Bitcoin vs Bitcoin Cash: How do they perform?
    Bitcoin vs Bitcoin Cash: What should you invest in?
    Bitcoin vs Bitcoin Cash: Conclusion
    Bitcoin vs Bitcoin Cash: FAQs

    Bitcoin vs Bitcoin Cash: What’s the difference?

    Bitcoin was made in 2008 as a decentralized digital currency by an individual or group by the name Satoshi Nakamoto. Since the beginning of its use in 2009 when the project went open source, Bitcoin has been gaining popularity. As more people started using this new currency the amount of time needed for transactions to complete was increasing. It took from hours up to days for larger transactions to complete. This led to groups of developers finding their own solutions to this problem. One group went onto developing a new kind of Bitcoin that had up to 8MB of block size allowing more data to be processed which meant the transaction would be faster.

    This hard fork from the original bitcoin code was called Bitcoin cash, a new currency and was represented by BCH. Bitcoin cash had a much lower transaction fee, was faster, and still based on the original Bitcoin. In 2018, the maximum block size for BCH was increased to 32MB. Although it has its advantages BCH is less known and lacks the capitalization of BTC. Bitcoin still has a higher hash rate compared to Bitcoin cash.


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    Bitcoin vs Bitcoin Cash: How do they perform?

    When Bitcoin cash came into use it offered several advantages over Bitcoin. Although it had technical advantages the people who invest in cryptos mostly invested in what they knew best, what they had experience with. Few people were using Bitcoin cash for transactions and this made it less secure compared to Bitcoin. Looking at the statistics we can easily see the similarities but also the differences.

    Chart comparing BTC and BCH
    Chart comparing Bitcoin and Bitcoin Cash
    Chat comparing BTC and BCH hash rate
    Chat comparing Bitcoin and Bitcoin Cash hash rate

    From these charts it’s clear that BCH has never come close to the value of Bitcoin and transactions were always less. BCH had a rise in transactions during its initial days but it has been low since then. The more value a currency has affects its transactions. Currencies with more transactions are relatively more stable and hence reliable. This means that small changes in the market or event affect BTC way less than BCH.


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    Bitcoin vs Bitcoin Cash: What should you invest in?

    The most important question any investor has is which crypto to invest in. This depends on the investor and how they wish to play the market. Statistically, Bitcoin has been doing a lot better than Bitcoin cash, but it has its own advantages. When it comes to day trading, most people prefer a currency with stability. Bitcoin has been mostly stable if we take a look at the trends and this is what most investors look for. The transaction fees for Bitcoin are still a lot higher compared to Bitcoin cash and it takes a while for transactions to complete. The prices of both are expected to go up in the future. So it is up to the investor to choose their currency taking in both the pros and cons.

    Bitcoin vs Bitcoin Cash: Conclusion

    Bitcoin has always been the currency that everyone knows and everyone talks about. It still maintains its high market capitalization and continues to dominate. Places that accept cryptocurrencies are more likely to accept BTC than BCH. Although Bitcoin cash offers a faster and even better blockchain solution, its value has a long way to go. Technology keeps getting better and new currencies arrive along with it. However, market price and hash rate are key when it comes to investing in cryptocurrencies. For meanwhile, it seems like Bitcoin is the choice to make.


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    Bitcoin vs Bitcoin Cash: FAQs

    What is Bitcoin Cash?

    A new kind of Bitcoin that had up to 8MB of block size allowing more data to be processed which meant the transaction would be faster. This hard fork from the original bitcoin code is called Bitcoin cash, a new currency and is represented by BCH.

    What is the highest value that Bitcoin has ever reached?

    Bitcoin hit its highest so far in April 2021 hitting $63,729.5 for 1 BTC.

    What advantages does Bitcoin cash have over Bitcoin?

    Bitcoin cash has smaller transaction fees, faster speed and the Bitcoin Cash node is easier to setup.

    What indicators should one look for when investing in crypto currencies?

    Market price and hash rate are key indicators when it comes to investing in cryptocurrencies.

  • What changes we might see in Banking after the pandemic?

    The pandemic has changed the face of all systems that existed. The world is now divided into two parts – Pre and Post Covid. It highlighted many aspects of everyday activities that can be changed for the better. This pandemic is going to result in entire societies being transformed in the years ahead.

    The Banking sector is not untouched by the pandemic. Although it was fully functional even when most services closed, it still underwent immense crisis during the pandemic. The banking sector, just like any other industry, has to implement newer methods into its system to stand the test of time.

    Digitization
    New Revenue Drivers
    Newer Models for Risk Management
    More user-friendly Experience
    Incorporating AI in Banking
    FAQ

    What changes will follow the pandemic?

    Digitization

    The Banking sector prides itself on the digital functionality that it has built over the years. But Covid challenge their beliefs and established the fact they need more digitization.

    In India, e-wallets and online money managing software gain pace but they are popular only in urban areas. In most rural areas, people still need to go to banks for basic deposits and withdrawals.

    The world is moving towards voice-based artificial intelligence, personal smart assistants, built into our homes and mobiles. Therefore, the design of banks to fit in this world requires rethinking banking from the ground up.


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    New Revenue Drivers

    Bank much start looking for new product launch opportunities, as well as generate newer offerings toward an advisory and protection focus. Advanced analytics helps them in identifying relevant ideas for growth, but it should be combined with an alteration of digital sales journeys and marketing.

    Newer Models for Risk Management

    Banks obtain their credit risk modelling from traditional credit bureaus that are both historical and static on the other hand new models are already established to assess small businesses in various contexts, for example, the supply chains that they serve along with  the communities that they belong to. So, the risk management model for banks will change over time to be a relevant creditor to small businesses, that are rapidly increasing.

    More user-friendly Experience

    The banks have an image of being unpleasant and excessively difficult. They have to work towards changing in order to serve society. Private banks are providing more options to customers where agents will be on hand to guide them through transactions on their own devices, and the space will be renewed to more casual seating areas for important conversations. Changing the style and interior of branches also supports social distancing.

    Casual Seating Areas in Banks
    Casual Seating Areas in Banks

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    Incorporating AI in Banking

    AI will be a crucial change as banks move forward from using these not only to monitor transactions but also to assist customers via “conversational banking”. Banks will be combining human and digital channels to help the customers which will be quick and cost-effective. As the love for instant messages grows and demand for 24/7 banking services picks pace, conversational banking involving AI chatbots enables banks to engage in a personalized manner.

    Conclusion

    We all are a part of the post-Covid world now and both consumers and creators in every sector understand that changes have to be made. Banking will evolve and become more user-friendly and they realize they depend on the society that they serve and not the other way around. Since users have more options to handle money now, banks have to pick up the pace to implement these changes into their systems.

    FAQ

    How are banks using augmented reality?

    Banks are employing AR apps that help customers to find the nearest banks and ATMs.

    Is Digital banking the future?

    Yes, Covid 19 has also given a rise to Digital banking as it has eliminated the need for consumers to physically visit a bank branch.

    What will bank branches look like in 10 years?

    According to the experts, Bank branches will have fewer staff and will deploy more powerful ATM machines.

  • How was Chrome browser Started? – History of Google Chrome

    Google Chrome is one of the widely used search engine which has the maximum market share in the browser segment. The browser is available on almost all the platforms which include Windows, Linux, macOS, iOS and Android. Google chrome has a 66% market share as of March 2021. Let’s look at the story behind the building of Chrome.

    History of Google Chrome
    Release of Google Chrome Browser
    Features of Google Chrome
    Growth of Google Chrome
    FAQ

    History of Google Chrome

    Google Chrome was initially released during the year 2008, it was when Google was looking to create something better for the modern world. During that time, there were only two major browsers available in the market which had the major market share i.e., Internet Explorer and Firefox.


    There was another browser Safari but it was exclusively available only on the Apple devices. The internet Explorer had a 60% market share in the browser segment and was widely adopted but at the same time, it was highly criticized. Firefox had said to be offered a better service but it had only a 30% market share.


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    Release of Google Chrome Browser

    Before releasing Chrome in 2008, Google had released a blog post which had a title “A fresh take on the browser”. The blog post had an explanation which conveyed that they were going to launch a new browser that would add value to the users and at the same time would bring in more innovation to the web.

    Chrome was first released as a beta version on the Microsoft Windows and a stable version on the Microsoft windows was released after 3 months. macOS and Linux had received a stable version of Google Chrome during 2010.

    Features of Google Chrome

    Google Chrome had offered some great benefits in its browser compared to the competitors. Google had more resources and monetary when compared to its competitors. The aim of Google Chrome was to innovate the web and the browser was built on the existing technologies.

    The Google chrome was developed keeping in mind to build something more than a browser and so it was developed with a lot of web applications in mind. The most important feature added to Google Chrome was it’s sandboxing. This ensured that the browser would not be crashed and the application opened on a tab would be completely different from the one opened on the other tab.

    For Example – If you’re playing a game on chrome on a tab and on another tab, you open your Gmail, then both the tabs would be separate from each other and the speed for loading the page would be the same. The tabs will not be interconnected.


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    Growth of Google Chrome

    Google Chrome Market Share
    Google Chrome Market Share

    Google Chrome had slowly developed something bigger and better over the years. By the year 2010, the chrome had released its stable version on macOS and Linux and it was completely available on the desktop and by the 2012 it was ported to Android and iOS.

    One of the best features of Google Chrome was that it was an open-source initiative. The public had access to the browser’s source code through the open-source counterpart which was the chromium browser. Google also pulled out certain components from Firefox and Apple’s WebKit to develop it.

    This led to the major companies to build browsers using the source code of chrome or the chromium version. Browsers such as Opera, Brave and Vivaldi were built on the chromium version, even the Microsoft edge was built on it.

    With so many browsers using the base technology of the Google Chrome, the web standards had increased more and more keeping the chrome browser in mind. This cycle of dominance and the standards of the web is one of the major reasons for the growth of Google chrome to gain the majority market share over any other browser.

    Google had more engineers and monetary to develop a full-featured browser and Chrome has maintained the web standards over the years. The Google steadily started gaining more market share which helped in developing the browser and making it more efficient.

    Google had eventually developed an entire Operating system around it as it had become so capable. The OS is known as ChromeOS.


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    Conclusion

    From the initial release, chrome has been widely adopted and this was because they were able to release the right browser, at the right time according to the requirement. The main aim of the development team was to keep the feeling of the browser to be minimum and the applications to take the dominancy and this has helped in the long run.

    FAQ

    Google Chrome became popular in 2013, when it surpassed Internet Explorer and Firefox.

    When was Google Chrome released?

    Google Chrome was released on September 2, 2008 for Windows XP.

    Who is the CEO of Google Chrome?

    Sundar Pichai is the current CEO of Google.

  • Why did 2020 give the highest number of Unicorn startups

    In 2020, the normal lives of all the people in the world came to a standstill for more than half of the year. While some countries came out of it in a jiffy and some unfortunate ones like India and US got rattled by a second wave. The world economy was undergoing unprecedented challenges with everything tumbling down and nothing working as per plans. One can say that Covid-19 has affected every walk of our life in one way or the other.

    Even in these uncertain times, certain startups managed to become unicorns. Unicorns are those start ups that gain a value of $1 billion. 2020 is earmarked for Coronavirus and there is no dispute about that. This article explains the various changes that would have caused due  the rise in the number of unicorns.

    The Pandemic
    Education in times of Pandemic
    Changing Income Patterns
    Search for More Income Sources
    Realisation of Technological Gap
    Zeal to Create a Contactless Environment
    Safe Ways of Shopping
    FAQ

    The Pandemic

    This would have come up as a very obvious reason. The pandemic has altered the very foundations of human life. Its impact was universal. It saw a paradigm shift in case of our preferences as well. So, it can be said that not only did the pandemic make a lot of changes, the people also changed a lot at the advent of the pandemic. This resulted in many growing companies to fall and many new ones to reach its zenith.

    Education in times of Pandemic

    Education is one sector that was altered in unrecognisable ways in 2020. This can be witnessed in the increase in the number of unicorns that this sector bore. Across the world, education shrunk into online platforms while opportunities became limitless.

    While we acknowledge the digital gap that it exposed, we must also welcome the avenues it opened for people, especially with regard to distance education, accessibility of premium education etc.

    One example for such a unicorn will be Unacademy. Launched as a YouTube channel in 2010, It was expanding slowly into the domain of online teaching before the pandemic itself. But we saw the demand for online classes skyrocket in 2020 and the firm was also able to rise up to the expectations of its users. In the same year, they announced their achievement of getting Unicorn status after  the $150 million funding by SoftBank.

    Changing Income Patterns

    During the pandemic, the income levels of people dwindled. In India, 75 million people went into poverty. The people who had high paying jobs lost it, new employment was scarce. We had seen the stories of people who were professionals and yet had to go in for daily wage work or other manual work.

    Even the government workers had to tighten their expenses due to heavy salary cuts. As far as the middle class was concerned, they had to take a step down when it came to their demands. Firms that understood and aligned with the financial situations of the people saw a rise in their status during this time.

    One such startup is Cars24. The working middle class who were no longer able to afford cars for transportation had to look for more affordable options. This is when cars24 came as a saviour. They focused on the online transactions on pre-owned cars. This shift from new cars to used cars was a great opportunity for Cars24 and they used it well too. In 2020, with annual transactions going above two lakh units, it got the unicorn status with the $200 million investment made by Yuri Milner.

    Leading Unicorn Startups in India
    Leading Unicorn Startups in India

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    Search for More Income Sources

    As mentioned earlier, incomes dwindled for most people in the world. This led people to look for more than one channel of income. Some started businesses, and many became content creators on various platforms etc. But most of them took to investing money in the stock market.

    This became an intellectual exercise as well since it is a risky game and requires a lot of analysis. Despite all the risks involved, people who were hitherto critical about the stock market decided to try their luck this time.

    An example for a startup that made the best out of this scenario is Zerodha. Launched in 2010 as an online trading startup, it was able to gain the likes of many traders before the pandemic itself. Today, Zerodha is the most valued and the most popular name in the online trading platforms. During the pandemic the monthly addition of users has been increasing by around two lakh users per month. They gained the unicorn status with a self assessed valuation at over $1 billion.

    Realisation of Technological Gap

    Pandemic exposed the sheer unpreparedness of even developed countries in handling the pandemic. Technological advance was not used in an optimal manner until then. Upon this realisation, one can say that 2020 became the era of technology where potentials of Artificial Intelligence, Data analytics etc were brought to the forefront. The situation demanded such a technical change. The startups who worked around these technologies saw themselves booming in 2020.

    Glance is one such startup. It uses Artificial Intelligence to influence and leverage the contents on lock screens of Android phones. It is customised in severe languages as well. Having over 115 million active users, this startup has achieved the unicorn status in two years of its launch. In 2020, Glance got $145 million funding from Google and Mithril Capital which took it to the glory of unicorn status.

    Glance
    Glance

    Zeal to Create a Contactless Environment

    The spreading of Corona virus has completely altered the physicality of our surroundings. People try to reduce contact with people and things as much as possible. Currency became a very dangerous point of contact which can spread viruses like wildfire.

    This led to the change in the case of digital payments. Experts note that, if not for the pandemic such a change would not have been possible in such a short time. Even the older generation who were stereotyped for resorting to traditional ways of payment migrated to online payment methods.

    RazorPay is one of the most prominent online payment platforms that made the best use of the radical shift. Established in 2014, it aimed at simplifying online payments for small and medium enterprises. It continued to expand its domain to newer avenues and finally achieved unicorn status in 2020 with a $100 million funding. It continues to expand its business as their revenue increased 2.5 times than 2019.

    Safe Ways of Shopping

    Literally all forms of commerce where people came for business transactions were closed down during the lockdown. People, without much ado, went looking for better options on online platforms. Due to unlimited options, good offers and easy transactions online shopping became people’s favourite. Studies show that even after the pandemic subsided, it is unlikely that the demand in online shops would go down.

    Nykaa is one such online shopping startup that achieved the unicorn status in 2020. It was launched in 2012 to cater the beauty products requirements. Nykaa’s growth was a surprise to those who thought it was an underdog in the e-commerce industry.

    When the pandemic struck, Nykaa compensated for the customer’s inability to access physical shops. Today they have their own private labels for various products. Apart from the amount raised from the Bollywood film stars Alia Bhatt and Katrina Kaif, the startup achieved its unicorn status with 66.4 crore funding from Steadview Capital.

    Other Startups that got the Unicorn Status in 2020

    • Zenoti
    • Postman
    • Uber Freight
    • Dailyhunt
    • FirstCry
    • Dialpad
    • VerSe Innovation
    • Pine Labs
    • WHOOP
    • Eightfold

    Indian startups that got unicorn status in 2021

    • Digit insurance
    • Groww
    • Innovaccer
    • Zeeta
    • Cred
    • ShareChat
    • Meesho
    • Urban Company
    • Moglix
    • Gupshup

    Conclusion

    Unlike what was expected, we saw a surge in the number of startups that became unicorns in 2020. It must be noted that it was not just the changes made by the pandemic that helped them achieve it. It was only one among other factors. Their hard work, vision and adaptability cannot be forgotten. All these firms have been working for nearly a decade before it achieved the unicorn status. Their results are indeed a lesson for all the future entrepreneurs to learn from.

    FAQ

    What is the meaning of Unicorn startup?

    Unicorn is the term used to describe a startup company with a value of over $1 billion.

    How many Unicorn startups are there in India?

    There are about 100 unicorn startups in India in which 40 are technology startups that are unicorns.

    Which is India’s first unicorn startup?

    InMobi was the first startup that became India’s first unicorn in 2011 which was cofounded by Naveen Tewari in 2007.

  • Audio Editing Software Market: Serving Quality Audio

    Audio editing software refers to software that lets editing and generation of audio data. It can be implemented as a library, computer application, web-application. It can edit music, effects, adjust channels, etc. Additionally, audio editing software also provides a multitrack editing feature that allows us to mix audio from different tracks and modify them using effects and filters in real-time. Many companies are providing customized software as per the requirement of customers for better consumer satisfaction.

    Market Size Of Audio Editing Software Market
    Market Dynamics
    Cloud-Based Delivery Models
    Best Audio Editing Softwares In the Market
    Growth Of The Market

    Market Size Of Audio Editing Software Market

    The market size is directly proportional to the demand for products and services. Growing demand for advanced quality audio products across enterprises in the media and entertainment industry is the key market driver of audio editing software. Likewise, the increasing emphasis of entertainment industries for delivering noise cancellation and strong sounding audio content is increasing the market for audio editing software. Rising adoption of audio editing software across applications such as recording, playback, audio optimization, production, and audio is improving the income possibilities for merchants in the software market. Furthermore, a large number of newcomers and established podcasters actively using audio editing software to improve audio quality is also stimulating the growth of the market.

    Multiple Functions of Audio Editing Software

    Market Dynamics

    Increase in the rate of content creation and grow in over-the-top platforms. The expanding adoption of smartphones and an increase in internet surfing speed has influenced the growth of social media content. The rising number of connected devices has boosted the growth of the Global OTT streaming market. This compelled the necessity for audio editing software among video streaming merchants, thus, driving the growth of the global audio editing software market. There is a lot of free editing software available in the market. The rise in the application of such editing software is expected to restrain the growth of the global audio editing software market.

    Segments Of Audio Editing Software Market

    Cloud-Based Delivery Models

    The cloud-based delivery models are going to influence audio editing software market growth. Cloud-based delivery models are the models that allow users to edit music or audio anywhere in the Globe. These models provide cloud services and solutions, which include advanced uptime, enhance IT services, reliability, improved operational speed, and high data approachability. It can be accessed on both mobile and desktop devices. Cloud-based audio editing software offers various services to the end-users, such as easy import, secure sharing, storage, also editor collaboration. These benefits of the cloud-based audio editing software will increase end-users, thus increasing market growth.

    Growth of The Market

    Best Audio Editing Softwares In the Market

    There are various software for editing and creating audio is available in the market. Some are free, while others are chargeable. Major Players in the Global Audio Editing Software Market are given below:

    Adobe Audition CC(windows, macOS)

    • It is the most widespread audio editing software in the market. It is originally a song editing application.
    • The software has the best editing tools for editing and completing any audio project. When it is used with Windows, it provides users a complete recording studio experience. It allows multiple recordings at a time simultaneously.
    • Price of the software: Its price is $20.99/month. Customers can pay monthly or annually for the subscription.
    • Sound Quality: It produces good quality audio when used with MATLAB.
    • Availability: Windows and macOS.

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    Logic Pro X

    • It has all the basic features, and also advanced features.
    • It also has a flex-time tool that allows users to edit the timing of a single note in a waveform individually. It automatically converts chords into arpeggios.
    • It has the availability to automatically match the timing of different tracks in a project using Smart Tempo.
    • Price: $199
    • Availability: macOS

    AUDACITY

    • It is a free music editing software that supports both Mac and windows. It is considered as the most popular editor for windows.
    • It supports a VST plug-in. It has built-in tools that let customers edit pre-recorded files, record audio through microphones, and stream podcasts.
    • It can be used to create a shot, remove noise, apply effects for professional results.
    • Allows importing and exporting of MP3, WAV, and AIFF.
    • Price: Free

    Avid Pro Tools

    • It provides a solution for professional audio editing work for music, film, games, and broadcast. Over 750 voice audio tracks are available to create mixes; without HDX hardware.
    • Price: $699. The subscription price is $74.99/month.
    • Pro tools comes with UVI Falcon 2 that allows users to create amazing sounds.
    • Availability: Windows & macOS.

    2020/2021 Sound Trends: What to Look Out For
    People simply love to listen; from traditional oral storytelling ways of ourforefathers to modern ways of expressing creativity using the most advanceddigital technologies. Recent years have seen the sound industry growexponentially. People are getting more and more comfortable with a multitude o…


    Reaper

    • It comes with support for multiple tracks.
    • Multichannel support with 64 channels in each track.
    • It allows users to directly record mono, stereo, and multichannel audio with the ability to record multiple disks at the same time.
    • Price: $60
    • Availability: Windows, macOS, and Linux.

    Ocenaudio

    • It is accessible on Windows, Linux, and Mac. It has a wide range of filters, a clear interface, and no stacking effect. It comes with built-in filters and supports VST to add more filters.
    • It is a cloud-based audio editing software.
    • Price: Free.
    • Availability: Windows, Mac, and Linux.

    Wavepad

    • It enables the users to record and edit music as well as voice.
    • Users can cut, copy, and paste parts of the recordings under wavepad software.
    • Supports general audio formats- MP3, WAV, VOX, WMA,  AU,  etc.
    • Price: Free
    • Availability: Windows & macOS.

    Growth Of The Market

    36% Growth From North America

    The audio editing software market is expected to grow by $2.5 billion during 2020-2024, progressing at a CAGR rate of 11%. The rise in content creation will offer enormous growth opportunities. To make the most of the opportunities, market merchants should focus on the growth prospects in the fast-growing segments.

    FAQs

    What is audio editing software?

    Audio editing software is software which allows editing and generating of audio data.

    What is audio editing used for?

    Audio editing software allows users to edit and generate audio files. These tools are used by audio editors and engineers to mix or delete audio sections, edit and rearrange audio regions, and record and generate new audio components.

    What are the types of audio editing techniques?

    • Amplification.
    • Compression.
    • Limiting.
    • Panning.
    • Equalization.
    • Normalization.
    • Stereo Imaging.

    What audio editing software do professionals use?

    Ableton, Adobe Audition, and Logic Pro X are among the most popular tools amongst professionals in the music, radio, podcast, etc. industries.

    What are some free or open-source audio editing tools?

    A popular, free audio editing program that is known for also being very robust and easy-to-use, is Audacity. Other popular free or open-source audio editing tools are Audiotool, Ocenaudio, and GoldWave.

    What does audio editing software do?

    Audio editing software enables users to edit or create audio files. Audio editing software has a variety of uses from the music industry to radio and podcasts.


    Now Create a Podcast without Recording with Listnr
    Podcasts are gaining popularity worldwide. As per Statista, while in 2006, only22 % of the adult population in the USA was aware of podcasting, now in 2020,75% of the adult population of USA knows about podcasting. Back home, in Indiaalso podcasts are slowly gaining grounds. According to a PWC re…


  • List of Brands Endorsed By Varun Dhawan

    Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.

    Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.

    The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.

    The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.

    Reebok
    Parle Agro Frooti
    Maruti Suzuki Arena
    Lux Cozi
    FBB
    Fossil watches
    Philips
    Pond’s Men
    Layer’r Shot
    Oppo
    Adar Poonawalla Clean City Initiative
    Frequently Asked Questions


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    Here is the list of brands endorsed by Varun Dhawan

    Reebok

    Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.

    Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.

    The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.

    According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

    Parle Agro Frooti

    Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.

    Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.

    Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”


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    Maruti Suzuki Arena

    Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.

    Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.

    The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’

    In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”

    Lux Cozi

    Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.

    Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.

    In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”


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    FBB

    FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.

    FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.

    Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”

    Fossil watches

    Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.

    Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.

    Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”


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    Philips

    Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.

    Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company.  In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.

    The company in a statement said that, the actor was roped in for the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”

    Pond’s Men

    Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.

    Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.

    Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.


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    Layer’r Shot

    Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.

    Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.

    Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”

    Oppo

    Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.

    The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.

    The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’.  In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.

    Adar Poonawalla Clean City Initiative

    Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.

    The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.

    The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.


    List of Brands Endorsed By Amitabh Bachchan
    A brand ambassador is one of the most important part of a company, because theyembody the brand that he or she is endorsing, influencing consumers and raisingawareness. In today marketing landscape many brands prefer to have a youngcelebrity, but the one celebrity that is an exception is Amitabh …


    Frequently Asked Questions

    Who is Varun Dhawan?

    Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.

    How much does Varun Dhawan charge for brand endorsement?

    Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.

    What is the net worth of Varun Dhawan?

    The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.

    Conclusion

    After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.

    Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.