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  • Bajaj Group Of Companies – All You Need To Know

    Bajaj Group is an Indian multinational company that is one of the oldest and largest conglomerates of India.

    The group comprises 34 companies with around 36,000 employees across businesses such as two- and three-wheelers, insurance and steel, home appliances, travel and finance, etc. Its flagship company Bajaj Auto ranks as the world’s fourth-largest two- and three-wheeler manufacturer. Some of the notable companies are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd and Bajaj Holding & Investment Ltd.

    In recent news, the Bajaj Group has pledged to donate â‚č200 crores towards Covid-19 response in addition to â‚č100 crores they donated last year to support the government’s fight against the deadly pandemic.

    History And Origin of Bajaj Group
    Flagship Companies of Bajaj Group
    Corporate Social Responsibility(CSR) of Bajaj Group
    Bajaj Group – FAQs

    History And Origin of Bajaj Group

    The Bajaj Group of Companies was founded by Jamnalal Bajaj in 1926.

    Jamnalal Bajaj was a freedom fighter and a philanthropist, a close confidante of Mahatma Gandhi. He took the novel step of using business to serve society. His endeavors were taken forth and developed by his sons Shri Kamalnayan Bajaj, Ramakrishna Bajaj, and further by his grandson Shri Rahul Bajaj; who are responsible for blossoming the Group and nurtured it to the marvelous stature that it occupies today.

    All You Need to Know About Bajaj

    Bajaj started its business by setting up a sugar factory in Lakhimpur Kheri of Uttar Pradesh, which was one among the only 30 sugar mills that established the endowment of the sugar industry in India. Today, Bajaj Hindusthan Sugar Ltd. is Asia’s number one sugar manufacturing company and ranks globally among the top four.

    Jamnalal Bajaj strongly believed that the common good was more important than individual gain.

    Flagship Companies of Bajaj Group

    Bajaj Auto Ltd.

    Bajaj Auto manufactures two-wheelers and three-wheelers and is headquartered in Pune, Maharashtra.

    Bajaj Auto Ltd.
    Bajaj Auto Ltd.

    In 1945, Bachraj Trading Corp. Pvt.Ltd., now known as Bajaj Auto Ltd. was founded. Its activity was focused on the selling of foreign motorcycles and auto-rickshaws on the territory of India. In 1959, it was licensed by the government to manufacture two-wheelers and three-wheelers in India. Rahul Bajaj, the son of Kamalnayan Bajaj, later became the head of the Bajaj group in 1965.

    Since the year 1995, Bajaj has manufactured more than a million vehicles per year. Nowadays, Bajaj sells its motorcycles, bajaj automobiles, and auto-rickshaws in more than 50 countries of the world and it can compete on the market due to the low prices for its vehicles.

    Bajaj Allianz Life Insurance Co. Ltd

    Bajaj Allianz Life Insurance is a private general insurance company by Bajaj Group. It is a joint venture between Bajaj Finserv Limited and Allianz SE, a German financial services company; where Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz SE.

    Bajaj Allianz Life Insurance Co. Ltd
    Bajaj Allianz Life Insurance Co. Ltd

    In 2001, Bajaj Allianz General Insurance received an Insurance Regulatory and Development Authority of India (IRDAI) certificate of registration which allowed it to conduct general insurance business, including health insurance, in India.

    In January 2014, the company announced it would open up all-women branches.

    Bajaj Finserv Ltd.

    Bajaj Finserv Limited is a part of Bajaj Holdings & Investments Limited. It is a financial services company by Bajaj which focuses on lending, asset management, wealth management, and insurance. It is a consumer-focused company that emphasizes profitable growth and operational efficiency to deliver the best results to all its stakeholders.

    Bajaj Finserv Ltd.
    Bajaj Finserv Ltd.

    Bajaj Finserv won the CIO 100 Innovation Award for two innovations – EMI Card and Flexisaver, for exemplifying the highest level of operational and strategic excellence in information technology (IT).

    Bajaj Electricals Ltd.

    Bajaj Electricals is an Indian consumer electrical equipment manufacturing company based in Mumbai, Maharashtra. It has diversified with interests in lighting, luminaries, appliances, fans, LPG-based generators, engineering, and projects. Its main domains are lighting, consumer durable, engineering, and projects.

    Bajaj Electricals Ltd.
    Bajaj Electricals Ltd.

    It was incorporated on 14 July 1938 under the Indian Company Act, 1913 as a public company limited.

    Bajaj Finance Ltd.

    Bajaj Finance is a bajaj group subsidiary of Bajaj Finserv. It is a non-banking financial company that deals with Consumer Finance, SME (Small and Medium-sized Enterprises) and Commercial Lending, and Wealth Management. The company has 294 consumer branches and 497 rural locations with over 33,000+ distribution points, with headquarters situated in Pune, Maharashtra.

    Hercules Hoists Ltd.

    Hercules Hoists is a manufacturer of material-handling equipment. The company sells its products under the brand name Indef.

    Bajaj Hercules Hoists Ltd.
    Bajaj Hercules Hoists Ltd.

    Incorporated in the year 1962 with technical and financial collaboration from Heinrich de Fries GmbH, Germany; it is a Small Cap company (having a market cap of INR 304.80 Crore) operating in the Industrial Consumables sector.

    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd.
    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd. (HMA) is a full-service, IATA-certified travel agency. A part of the Bajaj Group of companies, it is in the business with over 50 years of experience. HMA is also recognized by the Department of Tourism (DOT) India and is a member of “The Travel Agents Association of India” (TAAI) and “Pacific Asia Travel Association” (PATA). HMA has also placed a strong IT backbone with an AMADEUS-enabled system for online Air Bookings.

    Mukand Ltd.

    Mukand Limited is a multi-division company involved in the business of Manufacturing Steel and Industrial Machinery. Incorporated in 1937 in Mumbai, it manufactures stainless steel, alloy steel, stainless steel billets, exporter of hot-rolled bars.

    Mukand Ltd.
    Mukand Ltd.

    Today, Mukand Limited is a leading supplier of alloy steel to the automobile and auto component industry and a leader in the manufacture of high-grade stainless steel in India.

    Bajaj Holdings and Investment Ltd.

    Bajaj Holdings and Investment Ltd. is a non-banking financial company that is primarily an investment company. The Company focuses on generating long-term capital appreciation. It also provides strong financial, managerial, and operational support to its group companies. Bajaj Auto Holdings Ltd. is a subsidiary of the Company. It is headquartered in Pune.

    Bajaj Holdings & Investment Ltd.
    Bajaj Holdings & Investment Ltd.

    Corporate Social Responsibility(CSR) of Bajaj Group

    The CSR Policy of Bajaj Group involves various welfare activities that are guided by the concept of trusteeship in business. It is the group’s philosophy that the true and full measure of growth, success, and progress lies beyond the balance sheets or conventional economic indices.

    The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established spending up to 100 million (US$1.4 million) every year.

    The major CSR areas of Bajaj Group are Health, Women Empowerment, Education, Rural Development, Environment & Natural Resources and, Self- Reliance.

    Conclusion

    For Indian society, Bajaj Group is more than a corporate identity. It is an incentive for social empowerment. It offers an extensive range of products and services, now standing tall in the Corporate World.

    Bajaj Group – FAQs

    Who is the founder of the Bajaj company?

    Jamnalal Bajaj is the founder of the Bajaj company.

    When was the Bajaj company founded?

    The Bajaj company was founded in 1926.

    Is Bajaj an Indian Company?

    Yes, Bajaj is an Indian conglomerate founded by Jamnalal Bajaj an Indian freedom fighter.

    Who is the chairman of Bajaj Group?

    Rahul Bajaj is the chairman of Bajaj Auto. Rahul’s grandfather Jamnalal Bajaj founded the Bajaj Group in 1926 and his father Kamalnayan Bajaj succeeded him in 1942.

    How many companies are there in the Bajaj group?

    There are 34 companies in the Bajaj group including Bajaj Auto Ltd, Bajaj Holdings and Investments Ltd, Mukand Ltd, Bajaj Electricals Ltd, Bajaj International Pvt. Ltd, Bajaj Allianz General Insurance Pvt. Ltd and Bajaj Finserv Ltd.

    Is Bajaj Finance good for long-term investment?

    Bajaj Finance offers an interest rate that is higher than that offered by most FD providers. This makes it ideal for you to invest in Bajaj Finance Fixed Deposits for long-term benefits.

    Is Bajaj FD safe?

    Bajaj Finance FD carries FAAA rating by CRISIL and MAAA rating by ICRA, which indicate the highest safety for your capital. These ratings imply a safe investment environment and ensure that you get your returns in a timely manner, without any default on the part of the issuer.

  • Success Story of Ludo King – A Game from your Childhood!

    Ludo King is a free board game developed by Vikash Jaiswal, who owns an Indian company named ‘Indian studio Gametion Technologies Pvt Ltd.’ Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

    Ludo King has gained popularity in the period of global lockdown due to COVID-19. This can be seen with the fact that the game ranked No 1 in the Top Free Games Section in Play Store and Apps Store with around 100+ million downloads.

    Know all about the Ludo King history, its business model, revenue model, owner of Ludo King, growth & more in the post ahead.

    Vikash Jaiswal – Man Behind Ludo King
    Ludo King – Parent Company
    Gaming Idea of Ludo King
    How to download & play Ludo King
    Competitors of Ludo King
    Growth & Revenue of Ludo King
    Ludo King – Brand Ambassador
    Ludo King – Business Model and Revenue Model

    Vikash Jaiswal – Man Behind Ludo King

    Vikash Jaiswal, Ludo King’s owner, is the founder of the Indian studio Gametion Technologies Pvt Ltd. He was born in Patna, Bihar, India, and did his schooling at one of the well-known schools there. After completing his schooling, he pursued his Bachelor of Engineering in the Computer Science department from MIT, Bulandshahar, India.

    Ludo King founder Vikash was very fond of digital games from his childhood days and so he created a video game called ‘Eggy Boy’ during his bachelor’s degree program as a part of his thesis. The game was able to make its name and even got featured as ‘Game of the Month’ in PCQuest magazine. After completing his graduation from MIT, Vikash moved to Mumbai and started working as a tech lead for Indiagames Ltd.

    After 4 years at his job, he quit in 2008 and started working on his dream project which is game development and so started his own gaming company named Gametion, with an investment of INR 2.5 lakh. They had a team of seven people. This game was first released on the iOS platform dated February 20, 2016, and after looking at its popularity, the game was released on other platforms. In the initial period, Gametion created simple browser games, but later on, they shifted their game platform to Android and iOS.

    After a long period i.e. around October 2015, Ludo King founder Vikash Jaiswal came up with the idea to build a Ludo. The basic idea behind this game was to remember childhood memories while playing. This became their USP, as people felt nostalgic and started playing with their relatives and friends. \

    This game has now become the most successful digital board game in the period of lockdown, as it was the best resource for passing time and chit-chatting with their friends and relatives.

    Ludo King – Parent Company

    Ludo King is an Indian mobile gaming application that can be played free of charge. Ludo King is developed by Gametion Technologies Pvt Ltd, an Indian studio based out of Mumbai, India. The parent company of Ludo King is owned by Vikash Jaiswal, who is the founder and CEO of the company.

    Gaming Idea of Ludo King

    Ludo King has the same concept as the board game Ludo – a game that is popular among children during their childhood. This game is the digital version of Ludo. The main aim of this game is to move all 4 points from the starting place of your colour house, around the board to the center of the board, also known as the home of the game board. The first person, who takes all his/her 4 points at the home center of the game board is declared the winner of the game.

    This digital game has four modes i.e.

    1. vs Computer
    2. Local Mode
    3. Online Multiplayer
    4. Private Multiplayer.

    One of the best features is that here, the players can play with their Facebook friends in the online mode. Because of this feature, the game got popular in many different countries like Indonesia, Sudan, Brazil, and many other South Asian countries. A report also says that this game has overtaken Temple Run 2 in terms of its number of downloads.

    How to download & play Ludo King

    If you are already hooked on Ludo King and cannot resist your urge to plunge into this nostalgic game from your childhood, then don’t worry because here we will put down some easy steps applying which you can download Ludo King right away without any hassles.

    For Android mobile users –

    Ludo King is delightful for all of you who are using android mobile. Here’s how you can download the game on your mobile devices:

    • Visit Google Play.
    • Type in Ludo King in the search bar that you will find there.
    • You will soon get an option that says Ludo Kingℱregistered under Gametion Technologies Pvt Ltd.
    • Select the game and tap on the Install button right below the name of the game.
    • After the game is installed, now you can launch the game and play your heart out!

    For iPhone users

    No need to worry if you are an Apple iPhone user because the game is quite available for your guys too. Here’s how you download Ludo King without any delay:

    • You need to visit App Store.
    • Here, you will get a search blank where you need to type in Ludo King and then press Return.
    • As soon as you search with the term type in the box, you will get some suggestions where you need to choose Ludo King.
    • Here, you need to tap on the Get button.
    • After your game is downloaded perfectly on your mobile, you can now launch it and start playing it immediately.

    For Desktop PC/Laptop users

    If you are using a laptop or PC and you don’t really use your phone that much but you still want to derive all the fun from playing Ludo King, then don’t worry because this is how you can download it on your computer without a second’s delay:

    • First, you need to go to the Microsoft Store, if you are using a Windows computer.
    • Then, you need to search for Ludo King by typing the same and search for the term.
    • Now, you need to click on the Get option.
    • You need to OK all the other prompts that you receive.
    • After the game is downloaded to your system, you can run it and start playing it soon after.

    Now that we are through with the methods of downloading Ludo King for a device, we can now proceed with the game. However, don’t worry if you haven’t played this game at all or you cannot recall how you played it in your distant childhood days because it is easy and you can learn it without wasting much of your time.

    For all of you who are looking forward to playing this interesting game, Ludo King is a really easy game to play for fun in your pastime. The computer game is largely modeled on the physical board game, but unlike the latter Ludo King operates more or less automatically with the only choice that the players can opt for is to roll the dice and then they should select a token to move forward. Once they have the token, the computer will automatically take your pieces forward. Though the main attraction of the game is ludo on which the game is modeled, Ludo King also comes with a Snakes & Ladders game that you have probably played when you were young.

    Different Modes of the Game

    You can play Ludo King offline against your friends, challenge people on Facebook, and also play online against other players from all across the world. The game also supports an offline mode of playing where you can play with the computer and a Play & Pass mode, with which one can play the game locally by passing around the device.

    Ludo King allows up to six players on a regular Ludo King game. In a particular game of Ludo King, the users are free to enable different themes for themselves, exchange emojis and chat with other players while the game is going on. This makes it much more fun and exciting for the users.

    Rules of the Game

    If you are interested in playing the game but it is the rules of the game that you aren’t aware of, then here we list down some of the basic rules to play Ludo King:

    • Ludo King can be played between 2 to 6 players, where every player will have 4 tokens. The player who will manage to get all of the four tokens home first, which happens when the tokens will route their way to the center of the board, will be declared the winner of the game. The game shall continue to go on until every player takes their tokens home.
    • A token can only start moving from the base after six rolls out from the dice by the player.
    • In the game, if a player rolls out a six, then the player gets one more turn to roll the dice again.
    • If a player rolls six three times in a row, then it skips their turn.
    • If a token crosses the finish line, then the player would be able to roll another dice.
    • If a token gets on another token of any other players, then the earlier token gets captured and is dragged back to the base, from where it started.
    • The board has some safe squares, eight in total, which are denoted by coloured boxes and starred boxes where if a token reaches then it cannot be captured by any other token.
    • Each player needs their tokens to get out of their base and move around the board to win.

    Competitors of Ludo King

    Ludo King faces stiff competition from similar games of the other brands like Ludo Club – Fun Dice Game, Ludo Club- Fun Dice Game, Ludo SuperStar, Ludo House, Ludo Talent- Super Online Game, Ludo All-Star- Online Ludo Game, King of Ludo, Yalla Ludo and more.

    Growth & Revenue of Ludo King

    Ludo King was first released on February 20, 2016, on the Apple App Store, and ever since it was released Ludo King received a warm welcome from players and non-players across the globe. The game had recorded 4 million installs in 2016 and by the end of May 2017, the game had already been downloaded 50 million times, which further crossed 118 million downloads in 2018.

    The nationwide lockdown that was declared due to the onslaught of the dreadful COVID-19 disease resulted in boosting the overall downloads of Ludo King. The game witnessed around a 100% surge in gaming and downloads during the lockdown, AppsFlyer reports.

    Due to the increase in the number of downloads and gaming, Gametion Technologies, the parent company of Ludo King has earned around $20 million in revenue in 2020. Ludo King is eyeing around a 5-10x jump in in-app transactions by the end of 2021.

    Ludo King’s parent company has earned $20 million in revenue, as reported at the end of the year 2020.

    Ludo King – Brand Ambassador

    Sonu Sood was signed as the brand ambassador of Ludo King in November 2020.

    Ludo King – Business Model and Revenue Model

    According to the statement of Vikash Jaiswal, the founder of Ludo King, the revenue of Ludo King has depended on its advertising for the last five years. The revenue from In-App Purchases (IAP) has been adopted by the company for the past two and half years.

    Earlier in 2020, the proportion for Advertising and In-App Purchase (IAP) revenue was 80% and 20% respectively. However, Ludo King has already made some changes in its strategy towards the latter half of 2020. For instance, it has introduced small packs in the game with Rs 10 In-App Purchase, which contributed to increasing the IAP revenues of the company and made the proportion 60%-40% for Advertising and IAP revenues, respectively.

    Advertisements, as we have mentioned, are a major source of revenue for the company. Whenever someone clicks these advertisements, the game developer earns a good amount.

    Also, the game often asks its users to play the whole advertisement video, usually in order to get an extra reward. This is also a part of the same revenue model.

    The second model is that of selling Coins and Diamond. Many users often detect that they fall short of the supply of diamonds and coins. In such circumstances, they must have an option to buy more coins and diamonds with a nominal amount of money. This is the second revenue model that brings revenue for Ludo King.

    Ludo King made a revenue of around $20 million at the end of 2020.

    The game has been in the market for almost five years now and therefore, its economy, the coins, and the diamonds have already become quite overused. This is why Ludo King is trying to introduce many new features like new currencies and more, which will bring in more engagement. Furthermore, it is also looking to add in more in-app purchases to add to its overall revenue.

    Ludo King has a huge user base, which is diverse in nature. The players of the game range from schoolgoers to retired persons. The game has 60% of its users from India and the rest is mainly from Indonesia, Bangladesh, and Saudi Arabia. There are some payers from the UK, where it has started to spread recently.

    The Rise & Future of Indian AdTech Industry
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    Ludo King – FAQs

    Who is the owner of Ludo King?

    Vikash Jaiswal is an Indian entrepreneur and the founder of Gametion Technologies Pvt. Ltd – the creator of Ludo King.

    What is the Ludo King engine?

    Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

    Ludo King is from which country?

    Ludo King is an Indian free-to-play mobile game application developed by Indian studio Gametion Technologies Pvt Ltd.

    Who is the CEO of Ludo King?

    Vikash Jaiswal is the Founder and CEO of Ludo King.

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • An Insights Into An Investment Firm: Kae Capital

    The startup ecosystem in India is highly competitive. Now, with many people implementing their ideas and making it big on the greatest stage, many aspiring entrepreneurs fall short when it comes to achieving their dreams. With many venture capitals coming up in the past decade, they can be hopeful for a better future.

    Amongst all the venture capitals that are making a buzz in the news related to startups and venture capitals, Kae capital is the one that is topping the charts. Well, let’s have an insight into Investment Firm, Kae Capital to see how things work and what the company is all about!

    Company Details – Kae Capital

    Company Name Kae Capital
    Headquarters Mumbai, India
    Sector Finance
    Founder Sasha Mirchandani
    Founded 2010

    Kae Capital – About
    Kae Capital – The Team
    Kae Capital – Venture Partners
    Kae Capital – Funding
    Kae Capital – Funding Details
    Kae Capital – Recent Investments
    FAQs

    Kae Capital – About

    Kae Capital is a venture capital company that allows investors to finance startup companies and small businesses that are believed to have long-term growth potential. They are a sector agnostic fund that invests in great teams that bring about innovative solutions for the existing gaps in markets. Their focus – investing in Innovation, Leadership and Growth.

    Sasha Mirchandani, Founder, Kae Capital
    Sasha Mirchandani, Founder, Kae Capital

    Being a venture capital, Kae has risen through the ranks and has backed up the entrepreneurs during the initial stages of the startup. Now, with multiple companies coming up with great ideas, venture capitals like Kae are working tirelessly to ensure that each startup gets a chance to showcase its talents and revolutionize the startup sector. Well, it is safe to say that the Indian startup circuit needs much more venture capital like Kae Capital.

    Know More About Kae Capital From Founder Itself

    Kae Capital – The Team

    When it comes to investing in a company, Kae capital also looks to invest its confidence in its founders. The team looks to engage with the startups on multiple fronts and bring in the team’s broad range of experiences and expertise to help the entrepreneurs to grow their business.

    Kae Capital Logo
    Kae Capital Logo

    But, as per the team, it is the entrepreneurs who developed great companies and the team of Kae capital plays a supportive role in the development of the company. Hence, the success of a company depends upon a great partnership between the interpreters and the venture capitals.

    An Insight into one of the Most Vital Venture Capitals: Chiratae
    Nothing is more predictable like the startup ecosystem. The one residing at thetop of the chart may fall into the loopholes and become less popular on anygiven day. The same is the story about the Indian startups who are struggling atthe present moment. These ventures can become the next big thin

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    Kae Capital – Venture Partners

    Vidushi Kamani

    Well, before getting a note about the team, people should get to know about Vidushi Kamani. Ms. Vidushi is a venture partner with Kae Capital and has pursued her MBA in HR from XLRI. She had started her career at Accenture, where she was a part of the early team that set up the delivery center network across India between 2000-2005.

    Vidushi Kamani | Kae Capital
    Vidushi Kamani | Kae Capital

    With the team, her last assignment was drawing up the leadership development agenda and a roadmap for the Indian business. Later in 2009, she was asked to come onboard Startup! There, as a director, her interest and focus were on working with social enterprises on their scale and growth challenges. In 2011, Vidushi exited Startup! And started working with the team at Varthana.

    Gaurav Chaturvedi

    Gaurav Chaturvedi | Kae Capital
    Gaurav Chaturvedi | Kae Capital

    Gaurav Chaturvedi is a Partner at Kae Capital. After completing his B.Tech in Mechanical engineering from IIT Bombay, Gaurav co-founded Thinklabs in 2006. The company went on to raise venture investment and became India’s leader in ‘STEM Experiential Learning’ serving hundreds of top schools across the country. In his ten years of entrepreneurial journey with Thinklabs, Gaurav directly managed business operations for the company. The company was acquired by strategic buyers in 2016 after which Gaurav continued to manage the business as CEO (of the fully owned subsidiary) for a year before exiting fully in 2017.

    Navin Honagudi | Kae Capital
    Navin Honagudi | Kae Capital

    Navin Honagudi is a Partner at Kae Capital. Prior to joining Kae, Navin was with Reliance Venture Asset Management (RVAM) and served as the Board of Directors of Tessolve Services and Dhama Innovations and as Board Observer on Reverse Logistics, Suvidhaa Infoserve and Wellspring.  Prior to Reliance Venture Asset Management, he was working with Darashaw and Company Private Limited (DCPL) in the Investment banking division. While at DCPL he was involved in the end-to-end execution of mandates for public offers, private placement, loan syndication, etc for private and state-owned entities. Navin has a degree in MBA and Engineering from Mumbai University.

    Kae Capital – Funding

    Recently, Kae Capital had made the news when the team decided to raise a â‚č100 crore fund to invest in portfolio companies of its first fund. The company has fully deployed its first fund of $25 million raised in 2012 and its second fund of $53 million which was raised in 2017 and was backed by Small Industries Bank of India, Deep Karla, and Kris Gopalkrishnan and others have exhausted about 70% of the capital.

    As per the founder and managing director Mr. Sasha Mirchandani, the company had run out of money to back their Fund to the companies and thus they had raised another fund in 2019.

    The company’s second fund has invested in Hiver, a shared inbox management solution, and a hard liquor firm Boutique Spirit Brand. Other investments by Kae include wellness products retailer HealthKart, online medicine delivery startup 1mg, and Loantap, which lends to salaried employees.

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    Kae Capital – Funding Details

    Announced Date Fund Name Money Raised
    Sep 15, 2019 Kae Capital Fund III Rs.100 Crore
    Sep 13, 2017 Kae Capital Fund II $53M
    Apr 26, 2012 Venture Round – Kae Capital $25M

    Before starting the company, Mr. Mirchandani had invested in his personal capacity in companies like Myntra, the fashion portal which was later sold to Flipkart in 2014, ad-tech company InMobi and data analytics firm Fractal Analytics, which had raised $200 million in its last funding round. Mr. Mirchandani is amongst the country’s earliest and prominent venture capital investors and he founded Mumbai Angels, which is a network of investors in early-stage companies.

    Talking about Kae Capital, it is a sector agnostic and makes early-stage bets, usually at the seed stage with follow-on rounds across mobile, e-commerce, consumer internet, and healthcare sectors. While the company’s earlier check sizes used to be around $700,00-$800,000, as the startup ecosystem has matured and the quality of founders has increased, its average cheque size is now around $1 million.

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    Kae Capital – Recent Investments

    Announced Date Organization Name Funding Round Money Raised
    Jul 2, 2020 Zetwerk Series C – Zetwerk $21M
    Dec 11, 2019 Freightwalla Series A – Freightwalla $4M
    Dec 11, 2019 Zetwerk Series B – Zetwerk $32M
    Nov 24, 2019 Loanzen Venture Round – Loanzen N/A
    Sep 30, 2019 LoanTap Series B – LoanTap â‚č395M
    Jun 28, 2019 1mg Series D – 1mg $70M
    Jun 20, 2019 Wysa Seed Round – Wysa â‚č150M
    May 9, 2019 Healthkart Series G – Healthkart $25M
    Mar 27, 2019 Zetwerk Series A – Zetwerk â‚č620M
    Mar 12, 2019 Nua Series A – Nua $4.5M

    FAQs

    How do I get in touch with you?

    The best way to get in touch with us is via common contacts or references. You could go on to the submit a Business plan page or email someone from our team.  

    How do you get involved in a company post-investment?

    We regularly monitor the performance of our portfolio companies and act as a mentor/guide to show the way forward and resolve any issues that they face.

    How much do you invest?

    We, as a fund can invest up to $3M in the entire life cycle of our association with any company. We don’t restrict ourselves to go all out on the companies which are deserving.

    What industries/sectors do you invest in?

    Kae Capital is a sector-agnostic fund and we are open to investing in any business which has the potential to achieve scale along with sound financial performance.

    At what stage of a company’s lifecycle do you invest?

    We get into a company at the pre-series A stage and also do follow-on investments in the Series A and B rounds. Our strategy is to be the first institutional investors in any company that we get into.

    What is the process that you follow?

    We first go through the submitted business plan and then do a preliminary call/meeting with the promoters. Stage 2 is an internal evaluation of the opportunity after which we decide to have detailed discussions with the promoters and go ahead with our diligence. The time taken in the entire process varies in every deal.

    Do you have a location preference for your investments?

    We prefer our portfolio companies to be based out of India.

    What value do you bring to startups?

    Our extensive experience and deep connections within several industries have been instrumental in the way that we have contributed towards the growth of our portfolio companies. Apart from opening doors we also help them directly in issues like team building, strategy, finance, and further fundraise.

  • Why Byju’s Work Culture is all over the News

    Work culture is a basic requirement to sustain and progress in a company. Companies like Google and Tesla are known for their “Chill” work environment, where the employee’s mental health is given a priority. Many office settings are choosing an informal environment for better productivity. The results are assertive.

    While most companies are trying unconventional methods to make office hours to be less intimidating, Byju’s, India’s largest EdTech unicorn is caught up in a row for having the worst work culture. Employees who have quit have allegedly accused Byju’s for having a horrible work environment.

    Byju’s – Latest News
    Byju’s – About The Company
    Byju’s – Work Culture
    Byju’s – WhiteHatJr alleged Scam
    Byju’s – Complaints of being Revenue Oriented
    Conclusion
    FAQs

    Byju’s – Latest News

    July 13, 2021- Byju’s joins hands with Disney and launched a learning App featuring Disney-based character for the U.S. market.

    February 8, 2021- ICC announced Byju’s as a global partner until 2023. The EdTech giant will partner the forthcoming ICC Men’s T20 World Cup in India and the ICC Women’s Cricket World Cup in New Zealand.

    Byju’s – About The Company

    The EdTech market in India has become an eye candy for Venture Capitalists. Many investors abroad since India is showing a substantial growth graph propelling upwards and gaining grounds abroad. India’s largest EdTech company turned unicorn, the brain child of Byju Ravindran, Byju’s is at lightning speed with significant takeovers and increasing on demand education material from parents all over the country.

    Byju’s is said to have plans to acquire the rival EdTech company Toppr for $150 million. The Mumbai-based Toppr provides e-learning materials to grades 5-12.

    The gigantic empire built by Founder & CEO Byju’s Ravindran is almost like a rags to riches titled tale. Passionate about revolutionizing the education system, Byju’s was brought to life in 2015. It all seems roses and rainbows as a bystander, while the company is being called out for being down right shady and unethical as an ongoing concern.

    Byju’s found itself in headlines, when various telephone recordings by their ex employees were leaked in public. Many such instances followed suit and now the company stands accused of having the worst work culture.

    Byju’s – Work Culture

    The entire scenario came to light when a telephonic conversation between a salesperson and their manager was leaked on YouTube. The conversation reveals a lot about the abusive work culture at Byju’s. The manager was furious at the salesperson for not meeting the sales target and held him at the edge for not complying to company protocols.

    Several reviews on various job portals point towards a bad and unsustainable work life at Byju’s. Employees who have quit Byju’s have shed some light over how the EdTech company is entirely focused on generating revenues.

    Byju’s offers a handsome amount of 10 lac per annum package for entry level joiners who enter the organization as Business Development Associates (BDA). However, ex employees have shown utter dismay stating that the figure quoted to them during the interview was a faux figure and the actual remuneration is below expectations. BDAs seem to be the most disappointed across all the departments in the company.

    Other reviews suggest that the company is fast paced and expects prompt delivery from its employees. People have fewer complaints as we climb higher in the organizational structure. If we were to combine all the feedback, the average answer would be that the BDAs are under harsh scrutiny and the work environment is nothing less than toxic.

    BDAs are required to put in 12 to 14 hours and have call timings of minimum 2 hours per client. The leaked conversations hint at a grueling schedule and a tight leash around the BDAs. Ex employees have accused the company of being inhuman in terms of workload and abusive in terms of interactions.

    The company lacks an ethical HR structure to cater to the issues raised by employees. With abusive managers and excess unpaid clocked time, employees have quit in a span of just two to three months of joining. Parents who were conned into buying these courses say that the salespersons were aggressive and called incessantly.

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    Byju's Valuation
    Byju’s Valuation

    Byju’s – WhiteHatJr alleged Scam

    Byju’s subsidiary, WhiteHatJr recently filed a defamation case in the Delhi High Court against Pradeep Poonia. Poonia is a software developer who was alleged to hurt the public image of the company. Let’s find out, what the case is all about.

    Pradeep Poonia has been raging a war against the EdTech giant after WhiteHatJr refused to take constructive criticism and took down Poonia’s several social media accounts. Poonia became increasingly suspicious with an advertisement which claimed that Google hired a six year old, named Wolf Gupta for 1.4 billion after he learnt coding from WhiteHatJr.

    With comprehensive searches across Google, no such person with that name was found. Poonia went on further to find that the reviews on Google Play for WhiteHatJr were forged. The app has a 5 star rating on Google Play store. He has also stated that Byju’s has been mirroring the actions of its subsidiary from several years.

    Poonia has been targeted ever since he has called out WhiteHatJr and Byju’s for their shady business. Two YouTube accounts, three articles published on LinkedIn, Two Reddit accounts and several links on Quora in the name of Poonia have been taken down so far. His other social media handles have also been suspended for calling out the EdTech giants.

    When asked, Poonia stated that these companies are nothing but a scam and have lost its primary focus than its education. He is discontented because the companies are charging a fortune for the material provided which seems pretty basic and is available for free on the internet. Every course on Byju’s and WhiteHatJr costs about $250 dollars on average.

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    Byju’s – Complaints of being Revenue Oriented

    The testimonials by parents who did not approve of the products have also been taken down. Many refund requests are still pending on Byju’s customer care portal. Byju’s recently valued at $11.1 billion after a fundraising round. The company, owned by veteran investors is now rushing to generate revenues and this reflects the behavior on managerial levels who are churning out numbers through the BDAs.

    Conclusion

    The pandemic has hoarded us towards the screen oriented culture, be it for work or education. Kids are already anxious and unsettled because of long term confinement at home. The online education system is proving to be a good option in the dearth. But EdTech is taking away the normal from a kid’s life and pushing it towards a stunted form of learning.

    EdTech companies are pushing their sales aggressively as schools are about to reopen soon. Parents are giving in to frivolous offers by these companies and paying more than what they would pay for a traditional education.

    As we discover the underlying mottos of EdTech companies, revenues seem to be the ultimate motive and passion to educate seems to drift off the horizon. In such scenarios, parents who wish to educate their kids must learn to distinguish between a genuine opportunity for their kids to gain knowledge (which could cost a lot less) and a platform with fancy fee structure providing nothing exclusive.

    FAQs

    What is the valuation of Byju’s?

    The company was valued at US$12 billion as of November 2020.

    Who is the founder of Byju’s?

    Byju Raveendran is the founder of Byju’s.

    What are the Subsidiaries of Byju’s?

    • TutorVista- Edurite from Pearson
    • Osmo
    • Whitehatjr

  • Black Money Scenario in Startup World: A Detailed Analysis

    India is the birthplace of cultural, grassroots, and frugal innovation. The population of over one billion people makes this an exciting geography for startups to build repeatable and scalable business models. The beauty of startups is that they provide their employees freedom, the opportunity to innovate and explore rather than just to engage in unproductive work. There exists black money within this rising economy of startups.

    Introduction to Black Money in Startups
    Current Scenario and Analysis of Black Money in Startup World
    How Whitewashing of Black Money is Done?
    Impact of Whitewashing Black Money on the Economy
    Black Money in Startups – Conclusion
    Black Money in Startups – FAQs

    Introduction to Black Money in Startups

    “The Indian startup ecosystem is said to be the third largest in the world having added over 1,300 tech startups in 2019. Number of Indian unicorns could increase to 95-105 by 2025,” says Nasscom president Debjani Ghosh.

    Home of the largest e-commerce deal between Walmart and Flipkart, 31 unicorns and counting, and plenty of untapped opportunities — it shouldn’t come as a surprise that India has been home to some of the biggest startup success stories. Over the years, Indian startups have found success across sectors, with startups in enterprise tech, e-commerce and travel tech grabbing global attention. There has, however, been a grey cloud spanning the growing startup industry in recent years, something we are all familiar with – black money.

    Canadian-Indian writer Rohinton Mistry says, “It is so much a part of our white economy, a tumour in the centre of the brain — try to remove it and you kill the patient. A 2015 FICCI report estimated black money in India to be as high as 75 per cent of the GDP.”

    In today’s world, it is difficult to explain how a social anomaly could appear in the world of budding talent, making the next generation soar to the highest levels of recognition and profit. This anomaly increases the need for black money in startups or businesses. The purpose of this case study is to analyze the entry of black money into the industry, the factors that influence it, and how it is being whitewashed, as well as the impact this has on our economy.

    Current Scenario and Analysis of Black Money in Startup World

    Let’s look upon the case where a reputed startup lawyer (let’s name him ‘A’) in the capital has worked with startups including two well-known hotel room aggregators, a funded media startup and few e-commerce firms. He is also involved in deals with a well-known real estate group in the country that is trying to dabble into tech startups. He gives a shocking revelation: “Some expatriate businessmen are using startup investing as a way to move black money into India.”

    Here’s the underside, suppose you have $10 million cash parked in Mauritius. You look for tech startups where you can take a majority control or create an entity that can furnish a website, an app and a small team in place. You incorporate the company as a private limited entity and also register an overseas subsidiary. Once a legal structure is in place, you start routing the overseas money into that technology company.

    The routing can happen on the seed stage – A funding round. Now to embezzle the funds, from that startup money you can buy a luxury car and other assets, pay yourself, your kin huge sums as directors. You run that company for a period of two years or more till you’ve routed all the money into India. Once done, you can simply close that startup, declaring the company bankrupt and paying off creditors and share-holders which might be your own companies. Even if they have not routed the money overseas, dabbling in startups by opening up mentorship firms has become easy and a glam route to use that money legally.

    “Am not saying all such firms are using startups as a means to turn black money into white but this glamorous route has started to be misused in India,” says A, a managing partner of the law firm, requesting anonymity.

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    How Whitewashing of Black Money is Done?

    Another lawyer (let’s name him lawyer B) who is brokering deals for a Gurgaon-based fashion app and another small hotel rooms aggregator ratifies it. His firm which specializes in transaction advisory for tech startups says that there are many ways dishonest businessmen launder.

    • An unsavory investor makes his family members the board members of that startup.
    • Other companies of the same group act as vendors to that startup and quote ridiculous prices for that service or product.
    • These investors ask for too much equity and control of the startup (often over 70%). They wish to keep their kin on board.
    • They park the money in a trust-friendly jurisdiction, such as Switzerland, before it is moved to a tax-efficient country such as Cyprus, where the taxation levels are very low or have no taxes. It is then routed to a tax-friendly country like Mauritius, before reaching the final destination in India. India has a Double Taxation Avoidance Treaty (DTAA) with Mauritius.
    • Trade mispricing is a tool used to siphon off money, plays an important role in bringing money back into India. Instead of inflating invoices, a business can under-invoice and export machinery or software. One can open a company to sell bags or a restaurant. The business may not take off, but the owner can still show cash sales of Rs 1 lakh to Rs 2 lakh a day. Slowly, but surely, all money would be legitimate one day!

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    Impact of Whitewashing Black Money on the Economy

    Along with the economic effects, black money also has social consequences. Some of them are mentioned below:-

    • Loss of revenue to the government and running of parallel economy in the country – It is the increase and spread of black money that poses a serious economic threat since it leads to a decrease in government revenues. If only some part of the black money that has been in circulation in the economy could have been paid as taxes to the government, it would have benefitted the Indian economy to a large extent.
    • Vicious circle as a result of black money and corruption – Black money has added to corruption by the illegal transactions made to hide the black money. Bribes are given by the people to bureaucrats, government officials, etc. This forms a vicious circle which is never going to end unless some serious step is taken by the government.
    • Effects on national income and real capita income– Black money is a result of revealing low income to the government while paying tax by people which results in low national income of the country. The national income of the country will take a big leap if the amount of black money in circulation is backed up to the national economy of the country. This will also increase the quality of life for the whole country.
    • Higher taxation and inflation – The main reason behind the taxation is to earn revenues for the expenditures done by the government to make a balanced budget. Therefore, it is obvious that if the amount of black money which the people are hiding from the government is revealed and included in the budget of the government then the tax rate will surely come down as the revenues which the government wants to earn from the people by imposing high taxes will already be with the government. Therefore the amount of goods and services which were there in the market according to the accounted money gets a hike in their prices which results in inflation.
    • Difficulty in the formation of monetary and fiscal policy – This is an obvious impact as the government while making these policies is not able to count the exact national income because of the hidden black money which makes such policies unrealistic.
    • Increased criminal activities in society– Black money usually gives rise to various illegal activities in society and corruption is one of them. The duration of the election is also the time when the illegal use of black money can be seen. Various terrorist activities have backup power of hoarders of black money which is even harmful to the whole country. The illegal weapons with various groups of unsocial elements are usually bought up by the use of black money.

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    Black Money in Startups – Conclusion

    The problem of black money should be solved in a real sense and a very rational manner.

    • First of all the problem is to be dealt with morally. The morals of the people in the society must be raised.
    • The tax system should be realistic in nature.
    • The authority which is responsible for the collection of taxes should be honest, without any corruption.
    • Various incentives should be given so that people voluntarily agree to disclose their real income.
    • The Economic Intelligence unit must be maintained thoroughly and should be looked after.
    • The corruption in administration must be stopped at all levels.
    • Startups should be aware of individuals who ask for higher credit in the company.
    • Limited kin involvement should be allowed.
    • The accounts must be looked after by the team and not the angel investors.

    The government alone cannot curb this issue completely from society. Making different policies, laws, acts and legislation will not work alone. For the implementation of these laws and policies, every citizen has to come forward. People should understand why it is important to pay tax and should stop evading their income and should not lead to the generation of black income. Every citizen should make some contribution to the development of the country in the form of paying taxes. By doing this, the economy will definitely decrease its black money, as well as startups will not need black money to operate.

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    Black Money in Startups – FAQs

    Why do Startups have Black Money?

    The social anomaly could appear in the world of budding talent, making the next generation soar to the highest levels of recognition and profit. This anomaly increases the need for black money in startups or businesses.

    What is Black Money?

    Black Money is the money that is earned through illegal activity and that money is not recorded for tax purposes.

    Are Startups a way to convert black money into white?

    Not always, because even startups fail. So if the startup fails, say in 2 years, then your money is gone. But it can be a way to convert black money into white. As the Startups have to pay taxes on raised money.

    Can a person convert black money into white through the stock exchange?

    No, even the money that is invested in the stock market is invested via banks. So if one breaches their bank limit, it automatically catches the eye of IT officials.

    There is no other way to convert black money into white besides paying taxes. If there would have been a way then no person has to leave their native country and roam like a fugitive.

  • How Does Fuel Pricing Affects all the Industries?

    The price of fuel has always been a concerning issue in the country. When the pricing of Fuel rises, it majorly impacts the lives of the common man and the wholesome economy. And, soon after the latest round of fuel price hike by the OMCs (Oil Marketing Companies), the prices of petrol and diesel increased prominently. And if the prices keep on increasing, the lives of citizens and the economy will be highly affected.

    The price of Petrol has reached up to INR 90 per litre and in some places, it has crossed the limit of Rs 100. And The same case with the Diesel too.

    The increased fuel pricing has become such a problem that people are even smuggling from neighbouring countries. The rise in fuel price brings a devastating impact on the economy majorly, which is already suffering from the Covid crisis.

    The rise in fuel prices affects most transportation industries. Also, businesses depend on logistics and transportation chains.

    In this article, we have discussed the effects of increased fuel prices on the economy including other industries and to the lives of common people. Let’s get started!

    Effects of Increased Fuel Price
    How Increased Fuel Prices Affects Other Industries?
    Relationship between fuel prices and economy
    FAQ

    Effects of Increased Fuel Price

    When the fuel prices rise, we know businesses and households are affected broadly. However, it impacts majorly through two things- Inflation and reduced economic growth. Let’s get started with Inflation first,

    Inflation

    In inflation, the products made up of petroleum are affected directly. Moreover, it indirectly affects the industries of manufacturing, heating and transportation. This can lead to an increase in the price of many other products and services.

    And according to the increase in fuel price, the consumption price also increases based on the production.

    Reduced Economic Growth

    The increased price of oil highly affects the economy as well. It reduces the growth of the economy through the demands and merchandise of goods other than fuel. It reduces the demands of those goods because of the increased price of producing them.

    How Increased Fuel Prices Affects Other Industries?

    Retailers

    As fuel is the basic essential to transportation for every mankind. Therefore, they spend a large fraction of their income on fuel purchasing and due to this, the retailers suffer the most as the discretionary spending’s by customers become very low. And if the fuel prices rise, the supplier would deliver its products very rarely to the malls and shopping centres.

    And this would highly affect the marketing sector and increase every material’s price.

    Public Transportation

    When the fuel prices rise, people often prefer public transportation ridership. Because sharing the transport would cost less compared to driving your own vehicle with so expensive fuel in the tank. This also saves from the wastage of fuel in the traffic and would cost less for people. The usage of public transportation is becoming higher in every place with the increased fuel prices.

    Airlines

    Airlines’ largest operating cost goes to the fuel expenses which is directly related to oil procurement. When the fuel prices rise, the airlines are affected broadly from the core of their surface.

    Therefore, when the fuel prices rise the airlines are compelled to increase the charges on the flight tickets from their customers. This results in fewer airways travelling and a huge burden of expenses for the people.

    So when such a scenario happens, the airlines tend to buy or sell the future estimated fuel prices through the investment perspectives. This is called fuel hedging. Besides, this will protect the airlines against the increased fuel prices.

    Automobile Industry

    The automobile industry is widely dependent on fuel consumption. These industries would fall apart if the fuel prices keep increasing. That’s why the automobile industry put its main focus on the manufacturing of smaller, fuel-efficient vehicles such as electric or hybrid vehicles. These could travel up to 250 miles based on their charging extent.

    People have also highly preferred such modification and the purchasing of these vehicles has been increasing over time.

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    Relationship between Fuel prices and Economy

    In the 1970s, the two aforementioned huge fuel shocks were noted based on high unemployment and low growth. This period is also referred to as Stagflation. So it’s likely to say that the fuel prices are directly linked to the economy and anything if unusual happens, the economy is affected majorly. The fuel prices cause a wide fluctuation in the economy of the country.

    Looking back at history, the 1990s and 2000s were recorded as the most huge economic fluctuation period compared similarly to the fuel shocks of the 70s. The relationship between these two could be very convenient as well as challenging. This widely affected the GDP growth and unemployment rate in the country.

    Conclusion

    Over a long time, many economists and analysts have debated on the extent of the effect caused by the fuel prices on the economy of the country and the lives of common people. However, with the recorded research and data we can not deny the fact that the spending habits, consumers confidence correlates with the increased fuel prices.

    And when the price of fuel increases, the economy including many other industries are affected on a wide scale and results in some absolute alternatives or faces loss. The lives of normal people have affected the most and this benefits some industries as well as cause some major loss to others.

    Many surveys have been made on such situations and all those have proved some relation either direct or indirect between the fuel prices and economy of the country.

    FAQ

    Which industries are affected by the oil prices?

    Airlines, Transportation and Automobiles are some of the most affected sectors by the rising fuel prices.

    Why are fuel prices increasing in India?

    Fuel prices have been rising in India due to a rise in crude oil prices in the international market.

  • How does Pinterest makes money – Business & Revenue Model of Pinterest

    The social media sphere is quite growing with multiple social media platforms and their popularity. Among this sphere, lately, a San Francisco based Pinterest which is a CA tech company famous for its huge collection of photos for all occasions and styles.

    Pinterest is basically a pinboard-style photo-sharing platform. You can create your collection of photos and also, manage theme-based photos of events, hobbies and many others.

    Pinterest was founded in 2008 but went public through an initial public offering held in 2019. Through this, the stock trades on New York City exchange under the PINS symbol.

    Today, there are around 100 million active users of Pinterest with a reported value worth $11 billion. But, with the growing speed, the question arises how does Pinterest make money? This has been a question since the beginning of Pinterest. The Business model of Pinterest has been designed very strategically in order to capitalise on the networking effect.

    Pinterest launched its revenue model titled ‘the promoted pins’ in 2013 which is available in the beta stage. The revenue model of Pinterest is based on advertisement and has been growing more vigorously. In this article, we have discussed the business model and Revenue model of Pinterest. Stay tuned!

    Pinterest Business Model
    How does Pinterest make money?
    Revenue Monetisation Models of Pinterest
    Objectives of Monetisation Models
    How Pinterest is proven a better Social Network for Businesses?
    FAQ

    Pinterest Business Model

    Initially, Pinterest was based on a web social catalogue model. However, later the company recognized the advantages that come with a social media networking site which includes pinboards and pins. This would allow the user to choose their pin according to their interests.

    Therefore, now Pinterest holds all the possible options that come with a social media platform such as catalogue, E-Commerce, social networking features, and content facets.

    Similar to Facebook and Instagram revenue models, Pinterest has also developed its revenue model based on the advertisement, which brings benefits for the user while visiting the website. Pinterest holds all the capability and potential to gain its utmost success. Although it’s still awaiting utilising its total sources. But who knows, Pinterest could become the most successful social media site.

    As we discussed the strategic business model of Pinterest, let’s move towards how the company makes money.

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    How does Pinterest make money?

    When Pinterest was launched, it didn’t have any source of revenue. Later in 2013, it launched its new advanced feature – the promoted pins. This came out to be a huge success and a solid source of revenue.

    The promoted pins are the advertisements shaped in the form of pins on the search results, dashboard and other areas of Pinterest which are endorsed by some specified sponsor and can redirect to the sponsor’s website.

    Promoted Pins
    Promoted Pins

    The promoted pins feature is similar to the promoted content features available on other social media platforms. These are user-targeted. Hence, it benefits the user as well as the advertiser.

    The reach by the users depends on the bids made by the sponsor and the bids depends on the targeted user’s interests and other demographic facts.

    Revenue Monetisation Models of Pinterest

    Pinterest uses the widely preferred digital monetization models for better revenue return. These are:

    • Cost per Click (CPC)
    • Cost per thousand impressions (CPM)
    • Cost per View (CPV)
    • Cost per action (CPA)

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    Objectives of Monetisation Models

    The Monetisation Models are used according to the favourable campaigns. There are various Monetisation Models and each of them is applied to different advertising campaigns based on their objectives. Such as:

    • Video View
    • Conversion
    • Brand Awareness
    • Shopping Catalogue
    • App Install
    • Traffic

    According to the estimated data of 2019, two-third of the total revenue comes from performance advertisements. Each ad holds several prospects, some aimed for conversion of sales, signing up, app installation, trial or other discrete actions. Meanwhile, one-third of revenue is obtained from brand ads.

    How Pinterest is proven a better Social Network for Businesses?

    Pinterest holds a huge collection of theme-based catalogues that can be saved and used by users according to their preferences. This has created an opening for advertisers and marketers to promote their business.

    The other social media networks connect people on a global level but when it comes to Pinterest, it connects people to their interest-based content. That’s why Pinterest has a better click-through rate on various conversions and advertisements.

    Around the globe, tons of people are active users of Pinterest in the last 6 months, among which 96% use it for research and gain knowledge. 93% report that they prefer Pinterest for planning their finances and 87% use it as an engagement that helps them to decide what to purchase.

    Today, Pinterest is proven to be the fastest-growing platform through its complete member expansion. Social media such as Facebook and WhatsApp gathers only a single-digit growth rate, however, Pinterest has received more than 50% of growth rate.

    Conclusion

    Pinterest is a unique way to share photos. Photos sharing through social media has been a meteoric rise for the past decade. Pinterest has been proven a very exciting social media platform that monetizes its website by selling digital advertisements in a distinct targeted manner.

    Unlike Twitter and Facebook, it offers the user the opportunity and platform to plan their future projects. The user can browse abundances of fascinating and unique content based on new information. It is more of a search engine.

    The San Francisco based company allows users to share their photos and videos. Pinterest has obtained a very unique and strategic business model and in upcoming years, it is estimated to grow more heights of success.

    FAQ

    What is the annual revenue of Pinterest?

    The annual revenue of Pinterest was $1.6 billion in 2020.

    Who is the CEO of Pinterest?

    Ben Silbermann is the CEO of Pinterest who has a net worth of $1.5 billion.

    How does Pinterest make money?

    Pinterest’s primary source of revenue is promoted pins. These special pins are effectively advertisements, paid for by identified sponsors.

  • Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook

    The Internet has brought great revolutions in our lives. From being a medium of connection to a workplace, it serves every purpose. Undoubtedly, it is the most widely used social networking site. From kids to old-aged citizens, each one of us is present on Facebook.

    With an enormous number of users, it is even expanding its services and features. Besides connecting people, it has even become a stage for blooming talent. It has even become a far-reaching market for business professionals.

    Facebook becomes a $1 trillion company, as per the latest valuation on June 28, 2021, thereby becoming the newest company scaling such a valuation. This web application was founded back only in 2004, and now it has joined the $1 trillion club, matching shoulders with the other older companies like is a startling fact indeed!

    Today’s Facebook has loads of unknown facts and figures.

    Curious?

    So, let’s dive into some of the never known before facts about our favorite social media platform!

    Facebook – Company Highlights

    Company Name Facebook
    Headquarter California, United States
    Industry Social Media & Advertising
    Founders Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, Chris Hughes
    Founded February 2004
    CEO Mark Zuckerberg

    From Facemash to Facebook
    Facebook’s birthday
    The Blue color scheme of Facebook
    From ‘Awesome’ to ‘Like’
    Can the founder of Facebook be blocked on Facebook?
    The story of Chris Putnam
    Countries with the highest user base
    Countries that have banned Facebook
    Facebook’s data storing capacity
    When Facebook is down
    Facebook in its early years
    Does Facebook reward people?
    When did Facebook reach the trillion-dollar mark?
    Facebook and its ConnectU connection!
    Mark Zuckerberg did never sell out Facebook!
    Facebook added "Social" and became a "Social Network"
    Sheryl Sandberg took Facebook to new heights
    Mark Zuckerberg wore a tie to symbolize seriousness
    "The Social Network" catapulted the popularity of Facebook
    Popular pages on Facebook
    The most popular type of content on Facebook
    Companies owned by Facebook
    How much time is spent by a person on Facebook?
    The growth rate of Facebook users
    Facebook’s engagement time
    Internet.org
    Facebook in rural areas
    FAQ

    From Facemash to Facebook

    The credit for founding Facebook goes to Mark Zuckerberg. He is even the CEO of this most popular networking site. However, Facebook wasn’t born at an instant. It was preceded by Facemash. Facemash was developed in 2003 when Harvard was in its second year at Harvard University. However, Facemash wasn’t a social media site like Facebook.

    However, it grew popular soon. After this, Mark along with some of his friends created “The Facebook” in 2004. With time, even this new website grew popular and developers put more effort into it. The domain from “The Facebook” was changed to “Facebook” in 2005. “The” was removed later on

    Facebook’s birthday

    The date 4th February is widely celebrated as Happy Friends Day. Hence, Facebook was launched to commemorate the day. Facebook was at first used to connect with friends and relatives all across the world. We can also call 4th February the birthday of Facebook. It even serve the purpose of the day perfectly.

    The Blue color scheme of Facebook

    You must have thought sometimes why Facebook is blue? Was blue Mark Zuckerberg’s favorite color? No, that’s not the case. Mark Zuckerberg has been diagnosed with color blindness. He faces difficulty in identifying red and green colors. This is the first reason why Facebook is blue.

    Facebook Logo
    Facebook Logo

    Blue is even the symbol of trust, peace, and security. Some people even consider this reason to be behind the blue color scheme of Facebook.

    From ‘Awesome’ to ‘Like’

    The engineers who had developed Facebook wanted the ‘Like’ button to be an ‘Awesome’ button. However, this was a proposal that wasn’t accepted by Mark Zuckerberg. Hence, finally, the ‘Like’ button was introduced on the site. This information finds its sources: the main engineer from Andrew Bosworth.

    Can the founder of Facebook be blocked on Facebook?

    No developer will like to be blocked on his platform. Just like this, even Mark Zuckerberg wouldn’t even like to be blocked on Facebook. This is why you can never block Mark Zuckerberg on Facebook.

    You Cant Block Mark Zuckerberg on Facebook
    You Cant Block Mark Zuckerberg on Facebook

    The story of Chris Putnam

    Chris Putnam serves as an engineer at Facebook. However, he wasn’t recruited through the normal procedure followed by Facebook? He along with two friends had hacked Facebook in 2006. The situation he created by spreading worms into Facebook profiles couldn’t be solved. At last, Facebook interviewed him and hired him as an engineer. He is popularly known as The First Facebook Hacker.

    Countries with the highest user base

    The India has the highest user base with about 330 million users. Following the India in United States, having about 190 million users. After this, is Indonesia with around 140 million users. Gone are the days when Orkut was the ruling networking site in Brazil and India. However, Facebook replaced Orkut within less time.

    Leading countries based on Facebook audience size
    Leading countries based on Facebook audience size

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    Countries that have banned Facebook

    However, it might be surprising and sad for you to know that there are some countries where Facebook is banned. This ban is not temporary but permanent. These countries where Facebook is banned are China, Iran, Syria, and North Korea.

    Facebook’s data storing capacity

    Facebook has data centers where every minute of data of all the users is stored. From basic profile information to messages, Facebook has to store a really large amount of data. You will be amazed to know that about 300 Petabytes of data is stored by Facebook. (1 million Gigabytes is exactly equal to 1 Petabyte.)

    Even if you go to write the history of humankind from day one and store it, you will need only 50 Petabytes. However, Facebook stores about 6 times this data at its data centers.

    What happens when Facebook goes down?

    Sometimes, like other brand popular sites, even Facebook goes down. It might be irritating for you to see this notification popping for you. However, even Facebook suffers major losses due to this.

    It has been estimated that this popular site suffers a loss of about 30,000 USD for every minute when the site would be down. Such an incident had happened in 2014. Facebook had to bear the loss of 429,000 USD when the site was down for only 19 minutes.

    Facebook in its early years

    This most popular site had to go through lots of criticisms during its early years. From issues regarding its real founder to issues regarding the user’s privacy, Facebook had to stand out of lots of criticisms.

    Does Facebook reward people?

    Yes, Facebook rewards people who could detect security drawbacks in its products. The person should join the ‘Bug Bounty Program’ and report the bug or issue he/she detected.

    When did Facebook reach the trillion-dollar mark?

    Facebook was exactly 17 years and 3 billion users old when its valuation became $1 trillion on June 28, 2021. As soon as Facebook reached $1 trillion, it became the youngest company to achieve such a feat!

    Some other companies that are capped at $1 trillion includes:

    • Amazon was founded in 1994 and reached $1 trillion in 2018.
    • Microsoft was founded in 1975 and achieved the feat in 2019.
    • Saudi Aramco was founded in 1933 and was billed at $1 trillion in 2019.

    Facebook and its ConnectU connection!

    ConnectU was meant to be a website that would help fellow Harvard mates to connect with each other. Now, as Zuckerberg was also a student of the same university and good with programming, Cameron and Tyler Winklevoss, Divya Narendra, and others from HarvardConnection approached Mark to join the team. They pitched Zuckerberg about ConnectU, a social networking website that would “make some waves on campus,” as they mentioned in 2003.

    Little did they know that Mark would be founding thefacebook.com in the next year itself. In fact, it was after 50 emails that they found that Mark Zuckerberg was working on a different project.

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    Mark Zuckerberg did never sell out Facebook!

    As soon as Mark Zuckerberg launched Facebook it started getting recognition far and wide. Mark was insisted by many to sell out Facebook in 2006 when Yahoo offered $1B for the website but Zuckerberg has other plans.

    He was only 22 back then and geared to make $300 million. Furthermore, he raised $15 billion the next year itself despite the pressure. Ultimately, Facebook remained independent to date.

    Facebook added “Social” and became a “Social Network”

    Facebook was a website and in September 2006, it launched the new “News Feed” section. This news feed officially added the badge of “social” of “social network.”

    Sheryl Sandberg took Facebook to new heights

    Mark Zuckerberg once said, “I never hire someone unless I’d work for them in an alternate universe.” He took Sheryl Sandberg onboard in March 2008, as the Chief Operating Officer.

    Pre-hire revenue – $56 million
    Present revenue – $28 billion

    Sheryl certainly contributed a major part to its success!

    Sheryl Sandberg with Mark Zuckerberg
    Sheryl Sandberg with Mark Zuckerberg

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    Mark Zuckerberg wore a tie to symbolize seriousness

    Facebook was in its startup stage when the 2008 recession hit the markets. While in the wake of 2009 Facebook was yet to recover from the financial crash. Mark Zuckerberg has reportedly started the new year with a resolution where he decided to wear a tie to work every single day for 12 months to signify the year as a serious one for Facebook.

    He didn’t miss it for a single day!

    “The Social Network” catapulted the popularity of Facebook

    The Social Network, the movie based on the real-life of Mark Zuckerberg and the birth of Facebook was set to be released in 2010, before which Zuckerberg felt apprehensive of the movie and believed that it would make him look bad.

    However, after the movie was released, it was received well and though it didn’t make Mark look entirely good, he didn’t suggest hiding anything. The movie was a roaring success and further catapulted the popularity of Facebook!

    The most popular page on Facebook is its own official page ‘Facebook‘ itself. It has over 214 million followers. It is followed by the pages of Samsung with over 159 million followers.

    The third most popular page on Facebook is the page of Cristiano Ronaldo. This soccer player has over 122 million followers. Mark Zuckerberg ranks fourth in this list with over 116 million followers.

    The most popular type of content on Facebook

    Millions of photos and videos are posted on Facebook in a minute. However, the most loved type of content is the videos. Each video is shared about 89.5 times more as compared to photos and text posts.

    Companies owned by Facebook

    To expand its business empires, Facebook has taken over the ownership of various companies. In 2012, Facebook owned Instagram for 1 billion USD. In 2014, Facebook owned WhatsApp for 19 billion USD. Today, Facebook owns about 82 companies worldwide.

    How much time is spent by a person on Facebook?

    About 58 minutes is spent by a person on Facebook. However, this does not imply that the person will take about 5 to 10 minutes to go through each post. On average, a person spends only 1.7 seconds going through a post. This time is very crucial for marketers as they have to gain the attention of their audience within this small time.

    The growth rate of Facebook users

    About eight to ten users sign-up to Facebook every second. This is why Facebook is the social networking platform with the highest user base.

    Facebook’s engagement time

    It had been noted that posts uploaded on Facebook within the time frame 10 p.m. and 11 p.m. EST result in 88% more engagement than posts uploaded at other hours. This has been regarded as the time most fruitful for marketers.

    Internet.org

    In August 2013, Facebook collaborated with six companies to avail network services better. In some countries, it was even made free. This service is known as internet.org. With about 50 million users from 24 countries, this has become popular among various people.

    Internet.org website
    Internet.org website

    Facebook in rural areas

    Out of every four people, three people use Facebook in urban areas. However, this does not mean that Facebook isn’t popular in rural areas. About 66% of Facebook users in America are from rural areas.

    Conclusion

    However, this is not the end. The list can go on and on. It will be even more surprising for you to know that this social media site was used in the formulation of Iceland’s Constitution. Yes, it’s true. Iceland considers Facebook because most of its residents use Facebook.

    While countless people are using Facebook, there are even pools of fake accounts. You should always beware and conscious of fake accounts. However, if any suspicious activity is detected, Facebook bans the account. Facebook is concerned about the security of its users. However, it even keeps a watch on the activity of its users for marketing.

    Facebook is one of the most widely used platforms. Being present on a social media platform, one should be conscious about their activities. If used properly, Facebook can prove to be a boon.

    FAQ

    What was Facebook earlier known as?

    Facebook was earlier known as Facemash.

    When was Facebook launched?

    Facebook was launched on 4th February 2004.

    Is Facebook Banned In Some Countries?

    Yes, Facebook is banned in countries like China, Iran, Syria, and North Korea.

    Who was the first person who hacked Facebook?

    Chris Putnam is the first person who hacked Facebook.

  • What Makes A Unicorn Startup & How To Build One

    People know about popular unicorn companies like Uber, Swiggy, Airbnb, Snapchat, and Pinterest and their journey to success, but most people don’t know what a unicorn company exactly means. What are the different criteria for a startup company to become a unicorn? A unicorn in the Business world indicates a privately owned startup company that has a valuation of $1 billion.

    The term was initially coined by a well-known venture capitalist Aileen Lee, who choose the mythical animal to represent the statistical rarity of successful startup companies. The simplest definition of a startup has remained unchanged ever since, while the number of unicorns has gone up. Unicorn has now become a catchphrase within the global startup market. When a startup becomes a unicorn, it shows how the business model of the company and its value proposition is in the eyes of the investors. The unicorn helps grows in both visibility and operational outlay, which often leads directly to greater business opportunities for the organization.

    The article ahead will give you an insight on How to become a Unicorn Startup, the Features & Characteristics of a Unicorn Company, and more.

    The Characteristics of Unicorn Startup
    Investors of the Unicorn Companies
    Can Only Startups be a Unicorn?
    Disruption and Value Seeding
    Market Size of the Unicorn Companies
    Maximizes Growth and Net Profit
    Which Indian Startups turned Unicorn in 2021?
    FAQ’s
    Conclusion

    The Characteristics of Unicorn Startup

    The process to be a unicorn is not easy and each and every unicorn has its own story. All the unicorn companies have a similar set of features that makes them a unicorn startup.

    • Groundbreaking innovations: The unicorn companies have brought a disruption in the field they belong to. Uber, for example, changed the way people commuted. While Airbnb is known to have changed the way people planned their way while traveling. The innovative strategies are what make them a unicorn company.
    • The First innovations: The unicorn companies are mostly the starters in their industry. They change the way people do things and gradually create a necessity for themselves. They are also known to continuously innovate and stay ahead of competitors which might later boom.
    • High Technology: Most unicorn companies have a business model run on a higher level of technology. Almost 87% of the unicorn products are software, 7% of them being hardware, while the other 6% of them being based on products and services.
    • Consumer-focused startups: Their main goal into simplify and make things easy for consumers and be a part of their day-to-day life. Over 62% of the unicorns are particularly B2C companies. Another key ingredient is keeping their products and services affordable.
    • Privately owned: Many known unicorn companies are nowadays privately owned which gets their valuation bigger when an established company invests in it. There are more than 361 private companies around the world valued at over $1 billion. India has 16 of these companies, that are taking up 4% of the overall share.
    Popular unicorn companies outside US
    Popular unicorn companies outside the US

    Key ingredients of a Unicorn

    • To make a simple solution to an existing problem
    • Make a strong and highly marketable value proposition
    • Make a plan in order to have a clear vision for the future of the company and the products and services they offer
    • Unicorn companies have Potential beta testers and customers
    • They usually have an easy-to-use UX that allows users to quickly adapt and get the product.

    Investors of the Unicorn Companies

    Great ideas usually don’t have value until you do something with them, which is what the unicorns companies are good at as they have the right people, skills, tools, and data to make the magic happen. This is taken into consideration by the investors for deciding which startup to fund. It is very important to project revenue and growth.

    Some projections need to be backed by hard data and the forecasting growth for the next 6, 12, or 18 months. If a startup in need of funding without any numbers to back up its claims, the potential investor may not be interested in good. Recent startups wait in order to seek out investors until they have a marketable product with proven demand as well as a number of opportunities coming your way.

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    StartupTalkyAshwini

    Can Only Startups be a Unicorn?

    The answer is yes because the unicorn is a term given only to startups who have a valuation of over a billion. The only startups that have a valuation of 10 billion are grouped under the term called decacon (which is a super unicorn). Dropbox, SpaceX, and WeWork are some examples of decacon.

    For the startups that are based out of Canada, there is an exclusive term for what we call a unicorn. It is the narwhal. This means that any Canadian startup company with a valuation of over 1 billion is called a narwhal. Some of the famous narwhale companies are Hootsuite and Wattpad.

    How to become a unicorn startup in 2020

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    Which Indian Startups turned Unicorn 2021?

    Startup Unicorn 2021
    Indian Unicorn Startups 2021

    Here’s the list of Top Unicorn Startups in India 2021

    Disruption and Value Seeding

    The main reason behind the growth and success of each and every unicorn is the disruptive impact it has on its chosen market. A well-known example of this is the on-demand taxi aggregator Uber. Uber uses smartphones as a medium to connect consumers with their nearby cab drivers at the touch of the button, the only reason that has driven the massive success that the company continues to enjoy.

    Uber not only made booking a cab booking more convenient for the end-user but also headed more operational efficiency for cab drivers and taxi service providers by helping them optimize their revenue streams. As a result, the company is now one of the most successful unicorns with a valuation of 64.5 billion in 2020.

    Market Size of the Unicorn Companies

    It is important for startups aspiring to make the title of a unicorn in order to analyze the market they are operating in. Entrepreneurs must understand and analyze their target markets well in advance in order to aim for the title of a unicorn in order to analyze the markets they are operating in. They must analyze their target market and target audience well in advice before aiming to make their startups into the next big thing in the startup community.

    An example of the is Airbnb. Founded as an alternative lodging/hotel solution for business travelers all over the world, the company then changed its approach to target the much larger global hotel industry, which is currently worth 550 million.

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    Maximizes Growth and Net Profit

    There no fixed rule that requires a company to be profitable in order to become a unicorn. In fact one of the earliest unicorns, Nutanix earned the status in 2013 despite a complete lack of profits. The point is that profits and growth don’t always go hand in hand. In fact, going after profit can sometimes slow your ability to increase revenue.

    The startups must work towards building sustainable growth rather than opting for a quick, short-sighted bump in profits. Instead of only focusing on growing your margins to impress investors with fast ROI, they must also focus on perfecting your product, increasing your total revenue, and growing your user base.

    FAQ’s

    What is a startup unicorn?

    A term that describes a privately-owned startup with a valuation of over $1 billion.

    What is a unicorn in a startup?

    In finance, “unicorn” is a term that describes a privately-owned startup. The term was introduced by venture capital investor, Aileen Lee, in 2013 to describe rare tech startups that were valued at more than $1 billion. The phenomenon of unicorns is quite controversial.

    Which Indian startup became unicorns in 2020?

    In all, 11 Indian startups — Unacademy, Pine Labs, FirstCry, Zenoti, Nykaa, Postman, Zerodha, Razorpay, Cars24, Dailyhunt, and Glance — became unicorns this year.

    Which is India’s fastest Unicorn startup?

    Bengaluru and San Francisco-based SaaS startup ï»żPostmanï»ż became the fastest SaaS startup to reach unicorn status. In June 2020, the six-year-old startup secured a Series C funding of $150 million at a valuation of $2 billion.

    Which country has the most unicorns?

    The number of unicorn companies found in China in early 2020 was bigger than those of 29 other countries, including Germany, India, and the UK, combined.

    Conclusion

    Hope you got an idea on how to build a unicorn startup & what are the unicorn startups’ characteristics. Startups into tech will now embrace machine intelligence mostly in its devices or products. Artificial intelligence is the future and is making innovations in the tech industry for years. But its presence will become more in the coming years. This in turn will give rise to unicorn startups which will dominant the startup industry. The moto is not to make unicorn startups but to create something that takes away the human effort by making the world a little better.