StartupTalky

Tag: 🔍Insights

  • Humanoid Robots, Tesla Bot and Beyond

    Humans have long been reigning the Earth as uncrowned rulers. With their sharp mind, crucial thinking ability, power of execution, and sky-high ambitions, human beings have unarguably been the wisest species living on the planet.

    Time and again their existence was threatened but it is the urge to live that has chalked the way ahead for the humans. Starting from the stone age to the invention of fire, metals, followed by the grouping of humans in societies that expanded to cities and countries, humans never really shirked any opportunities of inventing new things.

    Later when the humans started to be distanced from each other, they started to invent tools like the telephone, telegram, mobiles, and computers to keep them connected. Though human inventions were always speculated hugely on the necessity and the disadvantages that they would likely have, most of them went on to be successfully received by the successive generations and resulted in bettering our lives overall.

    Robots and their Brief History
    Elon Musk’s Announcement of the All-New Tesla Bot
    Some of the Popular Humanoid Robots
    FAQ

    Robots and their Brief History

    Robots are machines programmed by humans to be operated as computers that can carry out a complex series of actions without any significant aid from humans. The invention of these machines was being discussed since the emergence of the first generation of computers. However, the invention of robots was not an easy task and required severe hindrances to be overcome before they could be materialized.

    The invention of robots started with that of Artificial Intelligence (AI), the first of which was developed by Christopher Strachey.

    However, if you are curious about robots, then it is George Devol, who had invented the Unimate in 1954, the first commercial, digital and programmable robot.

    The robot was eventually sold to General Motors in 1961, where it served as a human alternative to lift pieces of hot metal from die casting machines at the Inland Fisher Guide Plant in Ewing Township’s West Trenton section in New Jersey.

    The development of robots was not only seen as a useful addition to various industries and companies to boost their overall productivity but also as robust reinforcements to get risky and dangerous tasks done without any bother.

    Elon Musk’s Announcement of the All-New Tesla Bot

    Elon Musk, founder, CEO, and Chief Engineer of SpaceX and CEO and Product Architect of Tesla announced on Thursday, August 19, 2021, that the electric automobile company, Tesla is almost ready with the prototype of a humanoid, which they are set to launch by next year. This is a step towards developing the next generation of AIs that look similar to the structure of humans and can work like them.

    Tesla Bot
    Tesla Bot

    The humanoid bot is code-named “Optimus,” said the billionaire entrepreneur, who would stand 5 feet 8 inches tall and would not be “super-expensive” to afford. The robot will be based on the same chips and sensors that the Tesla autonomous cars use for operating their self-driving features.

    What does Tesla Bot do?

    The humanoid bot launched by Tesla can perform a wide range of chores that are considered to be dangerous, boring, or repetitive. Elon Musk further mentioned that the humanoid will be an excellent addition to the industries in order to address labor shortage issues. The all-new Tesla bot would have “profound implications for the economy,” he added.

    Musk also presented the slides to exhibit the design of the bot prototype where he mentioned that the bot will have autopilot cameras installed in its head. He also declared that Optimus will weigh 125 pounds and will have the ability to run at 5 mph, lift 150 pounds and carry 45 pounds of weight.

    Fetching groceries or other utilities from the store will be among some of the major benefits of using the bots.

    Though the Tesla bot might seem like a unique concept and the working of such robots a breakthrough since the last AI, it is not the first humanoid bot that we have known. Yes, there is a list of humanoid robots that are already in existence and happen to be working in different sectors.

    Future Technologies will Perform 90% of Household Chores
    The future is going to be automated with these future technologies that will prevent you from doing household chores. A scenario where robots replacing humans.
    StartupTalkyVarad Kitey

    Nadine

    Nadine - The Robot with professor Nadia Magnenat Thalmann
    Nadine – The Robot with professor Nadia Magnenat Thalmann

    We all have to interact with a customer service agent or two whenever we find any issues hindering our systematic lifestyle and work process or want to make a new visit or initiate any new processes. The customer service agents duly assist us in such works but you might also bump into Nadine, who would look similar to a woman but is actually not.

    Nadine was developed in 2013 by Kokoro Japan and is modeled on professor Nadia Magnenat Thalmann.

    What does the Nadine the Robot do

    Nadine is a social robot that can greet you on your first visit, talk, make eye contact, remember your previous meetings and chat in the respect of the earlier meets. The social robot can talk in 6 different languages and handle a list of queries smoothly.

    Nadine is currently employed as a customer service agent in AIA Insurance Company in Singapore and is the first humanoid robot in the world working as a customer service agent.

    Ocean One

    Ocean One
    Ocean One

    Marine life has always interested us. Though scuba divers and other manual interventions have resulted in knowing the underwater ecosystem better, however, the invention of the humanoid bot, OceanOne has further bridged the gap between the land and the water. OceanOne was developed by Stanford University in collaboration with KAUST’s Red Sea Research Center and MEKA Robotics.

    What does the Ocean one the Robot do

    OceanOne was developed to explore coral reefs and other submarine subjects and life forms. The robot mermaid can dive into the depths that human beings cannot. OceanOne first divided 100 meters below into the depths of the Mediterranean Sea and discovered the wreckage of La Lune of King Louis XIV of France, which sank off the southern coast of France in 1664.

    Erica

    Erica
    Erica

    News anchors bring us the latest news from our neighborhood and from across the world. However, they have all been humans, aren’t they? If you are in Japan, then think twice because there you might also be watching Erica as the news anchor!

    Hiroshi Ishiguro, the Director of Intelligent Robotics Laboratory developed Erica at Osaka University. Erica is one of the most modern robots that can understand human conversations and change her facial expressions according to the conversations. Though this robot cannot walk, she is shockingly good at speaking.

    What does Erica the the Robot do?

    Erica can be used as a conversation company because she is smart and can talk nicely, which is almost as expressive as humans. She is currently used as a news anchor in Japan.

    Nao

    Nao
    Nao

    We have all been to soccer matches or seen them on our television or computers. What energy the soccer players display! What unity and coordinated gameplay we get to see in one such match!

    However, soccer matches are not only a game solely dedicated to humans. Nowadays, robots have started to enjoy it too. Nao, the 23-inch robot is the first of its kind to engage in a game of soccer.

    Invented by Aldebaran Robotics, a French robotic company, was launched in 2008 and now has an entire event RoboCup Standard Platform League, a part of Robocup, dedicated to it.

    What does Nao the Robot do

    Apart from playing soccer games, Nao has also emerged as an intelligent robot that can be used in multiple industries for more than one purpose. It is one of the leading robots of the world, which is adopted in more than 70 countries in total mainly for academic and research purposes. Furthermore, Nao is also used to educate autistic children. Aldebaran Robotics was acquired by Softbank Robotics in 2015, which now produces the robot.

    How Intel Helped Give The World’s First Cyborg A Voice
    Intel’s invention of microprocessors along with developing advanced technology has attempted to give voice to the world’s first Cyborg known as peter 2.0.
    StartupTalkyPV Vyshnavi

    Conclusion

    The very thought of someone, a machine operating as we do has always fascinated us. The existence of such creatures is fun, interesting, and useful no doubt. Most of the robots that exist today are intended to be friendly. However, they are becoming more advanced with each passing day and as Elon Musk has pointed out earlier, can also turn into the “biggest risk we face as a civilization,” which we should avoid at any cost.

    FAQ

    What was the first humanoid robot?

    The first humanoid robot was Herbert Televox built by Ron Wensley in 1927.

    Tesla Bot, Nao, Erica, and Nadine are some of the popular humanoid robots.

    When will the Tesla bot launch?

    Elon Musk has stated that Tesla will launch the Tesla Bot prototype next year.

  • LinkedIn Business Model: How Does LinkedIn Make Money

    While talking about platforms where one can build a professional relationship with clients and employees, then LinkedIn tops the list. Founded by Reid Hoffman, this platform has been increasing its user base since its birth. It has also successfully placed itself among the list of fastest-growing social media networking platforms.

    However, even today, many people aren’t aware of this platform. LinkedIn is a professional platform where clients and employees can build professional relationships with each other. With about more than 660 million users and 9 million companies, LinkedIn is still expanding its community of professionals. Before moving ahead, let’s have a look at some company highlights about LinkedIn.

    LinkedIn – Company Highlights

    Company Name LinkedIn
    Founding Year 2003
    Headquarters Sunnyvale, California, United States
    Industry Professional Networking, Social Media
    CEO Ryan Roslansky
    Founder Reid Hoffman
    Parent Company Microsoft Corporation

    How does LinkedIn make money? Did this question pop up in your mind? Well, we have discussed the company highlights of LinkedIn. Now, we shall be unveiling the revenue sources of LinkedIn. But, before that, let’s discuss the services offered and provided by LinkedIn? So, what are you waiting for? Just keep scrolling and knowing.

    LinkedIn Services
    LinkedIn Business Model
    LinkedIn Acquisitions & Partnerships
    Conclusion
    FAQs

    LinkedIn Business Model Explained

    LinkedIn Services

    LinkedIn is a free platform for everyone. However, there are some premium services which the company offers and provides its user base. The key services include:

    • Talent Solutions
    • Marketing Solutions

    Talent Solutions

    Talent solutions refer to all those services which are offered to companies, including recruiters. This is a premium feature that helps them to hire the most suitable and appropriate candidate who would meet all their requirements. Apart from this, it even offers businesspeople the perfect partner for expanding their business. The key services offered by LinkedIn under Talent Solutions includes:

    • LinkedIn Recruiter
    • Recruitment Media
    • Work With Us Ads
    • Job Slots
    • Career Pages

    Apart from these advantages which LinkedIn provides to its users registered as recruiters, it’s also a boon for employees. It helps them enhance and hone their skills with millions of courses that are available in premium versions.

    Now, you might be wondering why LinkedIn? While there are other job portals, why is LinkedIn so popular? Then, let me tell you this. On other job portals, the users need to look for jobs themselves. However, on LinkedIn, users need to exhibit their skills and talents which will make them their brand and attract recruiters. Well, this is one of the key services offered by LinkedIn.

    Business Model of Naukri.com | How does Naukri.com makes Money
    Naukri.com is India’s top employment website used by millions of Indians to find jobs but do you know how it makes money?. Lets find out.
    StartupTalkyPratyusha Srivastava

    Marketing Solutions

    LinkedIn Marketing Solutions
    LinkedIn Marketing Solutions

    Along with talent solutions, LinkedIn also provides marketing solutions. Do you want to know how it does so? Then, let’s dive deeper. Besides being a professional platform, LinkedIn also lets companies launch and execute their perfect marketing strategies in their campaigns. The company can have its page on LinkedIn. In addition to this, the company can also improve their efforts in marketing by using tools for the creation of:

    • Sponsored Content
    • Sponsored Email
    • Text Ads

    Both these services provided by LinkedIn also contribute to its methods of generation of revenue.

    LinkedIn Business Model

    We know that Facebook and other social networking sites make their money by advertising. However, LinkedIn has an entirely different model for the generation of its revenue. The business model of LinkedIn may be classified into the following types:

    Let’s discuss these terms in detail.

    Business solutions

    LinkedIn Business Page
    LinkedIn Business Page

    LinkedIn is the most popular professional platform where everyone can join. Every user joins LinkedIn for various purposes. Some users join to find suitable jobs. On the other hand, some others join for generating leads or learning key concepts of business. LinkedIn has solutions for satisfying every user’s needs. The two basic business solutions provided by LinkedIn include talent solutions and marketing solutions.

    Talent solutions contribute about 65% to the business model of LinkedIn. In addition to this, marketing solutions are about 18% of the business model of LinkedIn. This is how LinkedIn provides a vast arena for recruiters and employees. Both of these communities are benefited from this learn and earn platform. This is how LinkedIn makes money by providing business solutions.

    Premium Subscriptions

    Not all users join LinkedIn for the same purpose. This is why LinkedIn offers certain features and plans for its premium users. These premium features and plans are specially designed according to the demands of the user. The basic premium subscriptions available includes:

    • Career
    • Business Plus
    • Sales Navigator
    • Recruiter Lite

    Let’s know more about each of these subscriptions.

    Career Solutions

    The features offered to the users by the Career Solutions subscription of LinkedIn include:

    How to get job at Google? (Guide to start a career with Google)
    Google crossed 100,000 employees in 2019, growing eightfold 10 years. Want to start career with Google? Here is your complete guide to get a job at Google.
    StartupTalkySeema Banerjee

    –

    Business Plus

    The features offered to the users by the Business Plus subscription of LinkedIn include:

    • Search for and look at an unlimited number of profiles.
    • Gain access to the InMail feature of LinkedIn by which one can connect and contact any LinkedIn user.

    Sales Navigator

    In this Sales Navigator subscription, premium users enjoy the privilege to boost up their strategies of social selling. There are various tools such as InMail, enhanced search, saved leads, sale insights, and lead recommendations. All these tools are very beneficial for marketers and businesspersons.

    Recruiter Lite

    This feature can be called the simpler version of the Talent Solutions Feature. Apart from the basic features, the other features offered to the users by this subscription includes:

    • Automatic tracking of candidates.
    • Smart and enhanced suggestions.
    • Designing websites specific to those of ideal recruiters.
    • Integrated hiring of employees.

    These premium subscriptions of LinkedIn help LinkedIn to generate revenue.

    LinkedIn Acquisitions & Partnerships

    LinkedIn Learning logo
    LinkedIn Learning logo

    LinkedIn has acquired and has extended partnerships with other brand platforms which contribute to its business model. The platforms and companies acquired and partnered by LinkedIn include:

    LinkedIn Learning is an acquisition of LinkedIn which was previously known as Lynda. However, the operating model of the platform remains the same where it continues to be an e-learning platform. The users can have a revenue model after buying a subscription. They can even learn various professional skills via videos.

    LinkedIn Acquisition of SlideShare | LinkedIn SlideShare
    LinkedIn Acquisition of SlideShare | LinkedIn SlideShare

    SlideShare is a slide hosting platform acquired by LinkedIn in 2013. This platform allows users to upload and post their PowerPoint, OpenDocument, keynote, and PDF both in public and private mode.

    All these acquisitions and partnerships have even helped LinkedIn generate its revenue.

    Conclusion

    The business model of LinkedIn is quite different and unique from other networking platforms. It’s a very beneficial platform where even surfing and scrolling helps you in your growth and development. This is how it stands away from Facebook, Snapchat, Twitter, Instagram.

    The platform hasn’t gained enough popularity. However, with its amazing features both at free and premium platforms the company is growing. Over the years, it has gained the trust of its users and has been the first preference both for recruiters and employers.

    FAQs

    What is LinkedIn How does it work?

    LinkedIn is an online platform to connect with professionals and grow your professional network worldwide.

    Does LinkedIn cost money?

    LinkedIn provides free Social networking service. There are additional features provided by LinkedIn which are paid services.

    How does LinkedIn make its money?

    LinkedIn’s makes money through its talent solutions, marketing solutions, and premium subscriptions.

    Is LinkedIn for business free?

    Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy

  • Why is Zerodha not Raising Funds for its operation?

    Some people are frightened to invest lakhs of lakhs in IPOs or shares. Because apparently, no one is ready to fund a hefty amount on any such financial startup services other than renowned organisations like Bitcoin or Cryptocurrency. But an Indian tech-finance company launched with the aim of offering retail brokerage, IPOs & Stocks, Government securities, currencies and commodities, bonds and mutual funds at a low-cost rate. If any finance platform offers a discount on the mutual fund or bonds, then people usually entice to such a maxim.

    Besides, it isn’t anticipating any such return from the trader or users sides. This is why Zerodha became the talk of the town in terms of generating discounts without expecting to raise its fund resource.

    Factually, Zerodha is the first discount broker organisation in India with no barriers in trading. Instead of investing a huge amount in uncertain things that make us vex on second thoughts, two brothers- Nitin Kamath and Nikhil Kamath joined together in building a trustworthy relationship among investors by reducing commission on the transactions.

    Both the brothers launched Zerodha in 2010, by enabling customers to buy or sell stocks on their platform. And by 2016, the company crossed over 1 lakh active clients and stands as the largest brokerage firm in India by active client base. As of 2021, Zerodha valued over 1 billion dollars with more than six million active clients.

    What is Zerodha?
    Why Zerodha isn’t raising funds?
    What are the revenue sources of Zerodha?
    FAQ

    How does Zerodha work

    Zerodha is a barrier-free brokerage model, which offers discounts on online trading services, wherein they reduce operational costs. The firm always function with a sole aim to generate low-cost financial services to people and offers other services such as-

    • Retail brokerage, where the clients are asked to pay a flat fare of 20 rupees on the trading commodities and delivery equity is no-cost.
    • Zerodha trades wholly-owned entities or commodities to those registered clients.
    • Zerodha broke the record of generating 25% returns on the investment funds in its first year, which didn’t even happen to NIFTY.
    • Zerodha became a venture capital firm and aided other startup companies in their initial stages of business, for instance, Zerodha funded Smallcase and ERPNext startups.

    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.
    StartupTalkyAbinaya Arangarajan

    Why Zerodha isn’t raising funds?

    In April 2021, the founder of Zerodha Nithin Kamath repudiated offers in raising funds to their firm from notable financial organisations created a buzz in the business world. Currently, the firm is running stable for its clients without any defile. The founder cleared the air by saying “No need to raise funds just because someone is ready to give it to you” and financially the firm is profitable and has zero debt.

    People may wonder, how does Zerodha raise funds? But this firm is really playing astute in the business world by not investing much on marketing and advertising.

    So the reason behind not raising funds is that ‘they’re not ready to accept unwanted money just because someone is offering to’ and moreover, there is no need to raise funds as the corporation is not spending a penny on any selling-cost and ultimately becoming more profitable being a discount brokerage firm in India with a reputed brand name in the country.


    Number of active clients with Zerodha
    Number of active clients with Zerodha

    What are the revenue sources of Zerodha?

    Zerodha doesn’t have a well structured and diverse revenue model but being the top used company for stock trading and with the increasing number of users turning to stock trading and in turn, leading to increased users of the platform has resulted in making the simple revenue model of the company profitable. The company earns its revenue mainly from two sources.

    Transaction Charges:

    Zerodha earns Rs.20 or 0.03 percent whichever is less for each and every F&O and intraday equity transaction. Futures & Options (F&O) are a major type of stock derivative trading in the share market. It is a type of contract where two parties sign to trade a stock asset at a predetermined value on a later date.

    Account maintenance Charges:

    Zerodha also charges its users annually for maintenance of the account of the user. The fee levied by the company on its users is Rs.300 per annum. With the increasing number of users, the company has earned quite an extensive amount that contributes to the major portion of the company’s revenue.

    The company follows the principle of Low Margin and High Volume Model. That is they collect less margin for every transaction but by having a large number of users and increasing transactions, the company earns its revenue.

    With the company doing its business online, the operational cost is minimal and doesn’t lead to unnecessary expenditure that would have been required in the case of a brick and mortar financial services company.

    The Successful Business Model of HDFC Bank
    HDFC Bank is one of India’s largest private sector banks. Let’s look at its successful business model and understand how does HDFC Bank operate.
    StartupTalkyPratyusha Srivastava

    Conclusion

    The people in the current world are very informed about the happenings around them and have found that the stock market can be profitable even with the risk that comes with it, unlike years before only when few people were trading in the stock market. With the increased participation comes the need for a financial services company that offers the best services to the investors and that is safe and secure.

    Zerodha has proved to be that company by charging only a discounted brokerage rate and having not faced any major violation from SEBI and other exchanges since its inception and the trust it has built with its 7 lakh and more users across the globe.

    FAQ

    What is Zerodha?

    Zerodha is a financial services company founded in 2010 that offers services like retail brokerage, currencies and commodity trading, mutual funds and bonds. The Bangalore based company is the largest stock broker company in India in terms of active client base.

    What is the revenue of Zerodha?

    The revenue of Zerodha as of 2020 is INR 1,093.64 crores INR. The company earned a revenue of more than INR 1500 crores for the financial year 2020-21 which is an 80 per cent growth in the revenue from the previous financial year.

    Who founded Zerodha?

    Zerodha was founded by brothers Nithin Kamath and Nikhil Kamath in August 2010. Nithin Kamath was previously working as a sub-broker in Reliance money where he felt that retail investors required more and started Zerodha which is the first discount brokerage in India.

  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions

    Dunzo Company Profile – Business Model | Founders | Revenue | Competitors | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. We yearn to live hassle-free lives. And smartphones have a major role to play inachieving this dr…
    StartupTalkyRishabh Rathi

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.

    7 Innovative Marketing Strategies of OnePlus that Revolutionized Itself and the Industry
    One of the major reason behind the success of OnePlus is its innovating marketing strategies. So, lets look at Top 7 marketing strategies of OnePlus.
    StartupTalkyAnagha S

    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.

    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.
    StartupTalkyAbinaya Arangarajan

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

    Dunzo- Business Model | Founders | Revenue | Tagline | Story
    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.
    StartupTalkyRishabh Rathi

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.

    Top 8 Interesting facts about Dunzo you might not know about
    From acquiring funding from Google to the partnership with PepsiCo. Here are some of the fascinating facts about Dunzo you might not know about.
    StartupTalkyAbinaya Arangarajan

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • OnePlus – Whose Marketing Strategy Revolutionized Itself and the Industry

    One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.

    User Experience
    Collective Sense of Community
    Increasing People Participation
    Maintaining Excitement
    Generating Publicity Through Word of Mouth
    Tag Line and Advertisements
    Keeping the Memory Afresh
    FAQ

    User Experience

    Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.

    Collective Sense of Community

    Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.

    From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.

    Increasing People Participation

    OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.

    Cricbuzz Marketing Strategy | Advertisements | Commentary
    Cricbuzz is a platform to feature news, articles, and live coverage of cricket matches. Read to know about the marketing strategies of cricbuzz.
    StartupTalkyManav Makhija

    Maintaining Excitement

    OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.

    Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.

    Generating Publicity Through Word of Mouth

    Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.

    Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.

    Tag Line and Advertisements

    With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.

    Their campaigns such as ‘Smash the Past’ have become a great hit.

    Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.

    Keeping the Memory Afresh

    While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.

    For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.

    Bisleri Marketing Strategy | Success Story | Net Worth
    Bisleri is the most popular mineral water brand in the world. Read about Bisleri journey, origin and expansion, marketing Strategy & net worth.
    StartupTalkyAbinaya Arangarajan

    Conclusion

    OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.

    Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.

    FAQ

    What is the target market of OnePlus?

    The target market of OnePlus lies within the limit of 14 to 35 years of age.

    What is the market share of OnePlus in India?

    OnePlus has 48 percent market share in the smartphone market in India.

    Who is the founder of OnePlus?

    Pete Lau and Carl Pei are the founders of OnePlus.

  • Dream Implantation and The Future of Advertising – Thoughts and Concerns

    Advertisements over the years have significantly affected the way we think and make choices. The concept of free will and independent choices are mere idealistic believes that we have today. But as for the advertising industry and for the multinational companies the extent of advertisements they do is not enough.

    The expanse of advertisements is going to go beyond television, newspapers and websites; now into your dreams. Various studies have successfully proved that by tweaking certain aspects of the advertisements and effectively using the psychological nature of the human mind, companies can now play advertisements in our dreams.

    What is Dream Incubation?
    Molson Coors Dream Implantation Project
    Future of Advertising
    Concerns about Dream Implantation
    FAQ

    What is Dream Incubation?

    Dream incubation uses various stimuli like sounds, images or sensory cues to monitor and control one’s nighttime visions or in fact dreams. It is not a modern invention. In fact, inducing dreams have been in practice since the beginning of human civilisation.

    In the fourth century BCE, Greeks used to sleep on earthen beds inside the temples of Asclepius, in the hope of entering an induced state of a dream through which the cure for many diseases will be revealed.  

    With modern technologies, newer possibilities were opened that were rooted in scientific evidences. These days researchers have successfully been able to control dream content through external stimuli.

    Through this effective monitoring and conditioning, researchers have even been able to make people answer several questions while they are dreaming. It is mainly because people are more vulnerable when they are asleep. From a business perspective, this is a huge opportunity for advertisements.

    According to an open letter that was published on site named DXE, the scientists have already warned about this and enumerated the intricacies of play of ads in your minds.

    There they have explained how the concept of dream advertising or dream incubation will enable companies to engineer ads right into your subconscious when you are sleeping. The biggest fear here is that this is not in the distant future and dream advertising is already tested in public. Which means it is here!

    Molson Coors Dream Implantation Project

    A company named Molson Coors beverage company openly admitted that they were able to manipulate user’s dreams so that they will see images of alcoholic beverages when they sleep. This is mainly through a variation of Pavlov’s classical conditioning.

    The notion of Targeted Dream Implantation or TDI has its history dated back to over a century. Scientists who have researched into the details of TDI have observed that dream implantation has been very useful in cases of initiatives that try to help smokers quit smoking. They say that these people smoked 30% less when they dreamt about the smell of rotten eggs and cigarettes.

    According to Molson Coors, who collaborated with a professor from Harward University, Department of Psychiatry, Mr Deirdre Barrett said in their press release that “Barrett worked with the Coors team to develop a stimulus film that, when paired with a curated eight-hour soundscape, induces relaxing, refreshing images including waterfalls, mountains, and of course, Coors”.

    The Coors experiment was rather interesting. They asked customers to watch a very short ad before they went to sleep that featured waterfalls, mountains, Coors Beer etc. and then they played a custom soundscape while they were sleeping. Out of the 18 people who participated in the experiment, five of them reported that they dreamt about the Coors Beer.

    Although the results of these experiments are not officially published, one can imagine the scope of such a revolutionary study on the entire direction of advertising in the future.

    How do TV channels make Money?
    Have you ever wondered how do tv channels makes money and how TRP plays a big role in deciding the rate of advertisements. Lets understand.
    StartupTalkyPratyusha Srivastava

    Future of Advertising

    We must also look at smart devices like Alexa which can actually function on their own if they want to or if they are guided by a larger governing body. Devices like these will be able to play anything that they want if the advertisers purchase advertising time on these devices.

    These devices can also be used to detect details like the sleep pattern of people, behaviours, song preferences etc. that could help them influence dreams in the company’s favour.

    Concerns about Dream Implantation

    Various association of scientists and media firms like the Guardian have already expressed their criticism and deep disregard for such an initiative. Sleep and dream researchers themselves have urged for a nuanced regulatory system that controls advertising laws.

    They are of the opinion that such initiatives should be nipped much before it starts to have a very strong hold on people. The extent of privacy breach that would be facilitated through such unfathomable domination of one’s free will cannot be ignored.

    Apart from the problem of privacy breaches, it is also an issue of free will. Humans have the right to make informed choices, However, the popularity of dream incubation will result in the exercise of manufactured choices. Right now, all of us can heave a sigh of relief at the cost ineffectiveness of such an initiative for commercial purposes.

    Future Technologies will Perform 90% of Household Chores
    The future is going to be automated with these future technologies that will prevent you from doing household chores. A scenario where robots replacing humans.
    StartupTalkyVarad Kitey

    FAQ

    What is targeted dream incubation?

    Targeted dream incubation is guiding the dreams towards a specific theme or subject.

    What are the concerns regarding dream implantation?

    Various association of scientists and media firms like the Guardian have expressed their criticism and deep disregard for dream implantation.

  • Top 9 Unknown Facts About The Shein Founder And CEO – Chris Xu

    Chris Xu is a Chinese American, who is the founder and CEO of the most iconic fashion domain Shein. Since his heyday in 2008 began, he has been known as the notorious e-commerce venture.

    He is a Chinese born in the United States, where he did his graduation from Washington University. Before Starting with his idea of making Shein, he was a member of a trading premium enterprise-Nanjing Aodao.

    Moreover, he fit into everything all by himself from self-designing his products to generating customers to make a purchase- Multi-Talented in sales, marketing, revenue, and supervision. His hard work really paid well towards making Shein, which developed as an eminent empire of fashion all over the world.

    Chris is the Chief Executive Officer of the notorious fashion B2C platform and the sole creator of Shein which vends various products such as accessories, clothes, Application software and shoes underscoring on women and kids.

    Chris Xu’s determination on creating the fashion portal is stupendous as he recruited fashion designers from different parts of the world to contribute the best products according to customers’ preferences, And He did it.

    In the meantime, he mastered the marketing field especially in Search engine optimization (SEO) and launched his long-held aspiration ‘Shein’ in 2008. As a means to accomplish the Shein globally, he partnered with designers. And now, he is one of the richest men and renowned entrepreneurs.

    Top 10 Unknown Facts about the founder of fast-fashion platform ‘Shein’ Chris Xu:

    Chris Xu created Shein with the money, he earned by selling wedding dresses
    Chris Xu is known as SEO pro
    Chris Xu created the Chinese fashion Empire
    Chris Xu shaped a designer team
    Chris Xu’s perspective is ingenious
    Chris Xu’x company ‘Shein’ was banned in India
    Chinese don’t know Shein founder
    Shein’s Controversy
    Chris Xu’s Net worth
    FAQ

    Chris Xu created Shein with the money, he earned by selling wedding dresses

    Chris Xu implemented his idea of creating fashion stuff at an affordable rate commenced in 2008 where he espied that wedding dresses are one of the most highly-trending as well as expensive products from international markets.

    So he sold his wedding clothes at a bargain-basement range to customers, there, he began the process of building Shein with the money he has earned by selling his wedding clothes.

    He analysed the demand of people and worked on fashion which gravitates among gen Z.

    Chris Xu is known as SEO pro

    When he moved to Nanjing and worked as an integrated member in the marketing consulting company- Nanjing Aodao Information Technology. Being a part of the marketing department, he became a pro in SEO and leads the technical tools by himself.

    Chris Xu created the Chinese fashion Empire

    He began this most popular fashion platform with an aim to improvise the currency conversion, where he faced the issue which stopped international customers from purchasing products.

    Chris Xu shaped a designer team

    He formed a designer team in order to attain global recognition, so he partnered with many designers by assigning 30 per cent commission for their work.

    10 Surprising Facts about TikTok you Never knew about
    TikTok is a social platform owned by Chinese company ByteDance. Here are 10 Surprising facts about TikTok you never knew about.
    StartupTalkyNiharika Kalyankar

    Chris Xu’s perspective is ingenious

    Shein X
    Shein X

    Chris Xu’s plan for Shein mainly focuses on collaborating with young designers. The program is termed “Shein X”. The program supports rising designers who lack resources to get a breakthrough and their talents to get noticed.

    The inaugural group of designers for this program are seven creatives who offer fun, unique and fresh designs. The partnerships are for three months which can be extended further. And the next batch of seven designers will be selected through an application process.

    Other plans include opening traditional stores, supply chain finance, advertising, etc.

    Chris Xu’s company ‘Shein’ was banned in India

    On June 29, 2020, the Central Government of India banned 59 Chinese applications citing privacy concerns as the reason. Shein was one among the 59 applications and was alleged that the customer data was being stolen and was transmitted to locations outside India in an unauthorised manner.

    Shein issued a statement in this regard on 8 July 2020, saying that the company was working diligently on preparing and submitting significant documents required by the Indian Government that comply with the new policies and that customer privacy was its top priority.

    Chinese don’t know Shein founder

    It is difficult to believe that a company as famous and successful as Shein and its founder isn’t known in the country in which it considers as a product headquarter, is it not? Shein has its headquarters in Guangzhou, China where its production takes place. But the company is engaged only in the exports business making it unknown to Chinese consumers, thus making Chris Xu another human being in the masses to the people of China.

    Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook
    As Facebook has turned $1 trillion lets look at some of the lesser known facts about Facebook that you should know about.
    StartupTalkySushree Sangeeta Behera

    Shein’s Controversy

    Shein Swastika
    Shein Swastika

    Shein has had its share of controversies in the past. In July 2020, the company was caught in the headlines due to selling a swastika pendant which was identified as a Nazi symbol.

    The company apologised via social media post stating that the pendant was meant as the Buddhist symbol that stood for spirituality and good fortune.

    Another controversy that Shein faced was because of a phone case that had a black man cuffed with a white border. After severe backlash, the product was removed.

    In addition, the general controversy that Shein might be a scam site as the products were sold at a price that is less compared to most brands targeting women as their customers.

    Chris Xu’s Net worth

    The net worth of the online fashion platform exceeds $15 billion. The company ships its product to 220 countries and the US is considered Shein’s largest market.

    The company also earns income through YouTube and other platforms. The revenue data of the company isn’t established but the income is estimated at $10 billion annually.

    Conclusion

    Creating a brand that does not have a physical presence but is recognized and has held its top place in the industry for years is no easy feat. Chris Xu is the man behind this massive success. His idea’s fruition has been a lifeline to women around the world who want to celebrate fashion but at an affordable price. And the mystery created due to the lack of information on this dedicated billionaire CEO only adds up to the allure.  

    FAQ

    Who is Chris xu?

    Chris Xu is the founder, entrepreneur and CEO of the renowned fashion platform Shein.

    What is the net worth of Chris Xu?

    According to the reports, it is estimated that Chris Xu’s net worth was around 15 billion, with a ten thousand sales turnover per day.

    When did Chris Xu founded Shein?

    Chris Xu founded Shein in 2008.

  • Business Model of Binance’ A Global Trading Cryptocurrency Exchange | How Does Binance makes money

    Some people find such a predicament in order to trade their cryptocurrency into various cryptocurrencies such as Bitcoin, Litecoin, NEO, Cardona etc. So, here a cryptocurrency exchange company Binance established a smooth and reliable platform that aids in trading a cryptocurrency into various cryptocurrencies.

    Binance was founded by a Chinese-Canadian business executive Changpeng Zhao in 2017. The main purpose of building Binance is to enhance high-frequency trading software. The company holds more than 500 cryptocurrencies trading software and virtual tokens for instance- Ether, Dogecoin, Cardona, Litecoin etc.

    Moreover, Binance tolerates exchanging its own Blockchain-based cryptocurrency Binance Coin BNB. Binance provides various services to its users like helping out in making investment decisions, transfer of electronic funds and eligibility to earn interest.

    Where does Binance operate?
    Main Product and services of Binance
    Target Audience of Binance
    Business Model of Binance
    What is unique about the Business model of Binance
    FAQ

    Where does Binance operate?

    As of now, Binance is currently functioning in more than 180 countries except the United States of America, Italy and the United Kingdom. In the past two years, Binance has been struggling with multiple warnings from various governments regarding its spurious and counterfeit activities in the name of global trading of cryptocurrency.

    Financial Conduct Authority banned the world’s biggest crypto exchange company Binance from conducting illegal ‘regulatory activity’ in U.K. as the company didn’t register with the FCA in order to operate their services in the country.

    Why Most of the Wealthy Investors avoid Investing in Bitcoin
    Bitcoin is a highly volatile and risky investment. Here are some other reasons why most of the wealthy people are not investing in bitcoin.
    StartupTalkyAlan Joseph

    Main Product and services of Binance

    Binance helps in trading, listing, de-listing, fundraising and withdrawal of international cryptocurrencies. Besides, the company also provides services in exchanging its own cryptocurrencies with enormous benefits through initial coin offerings.

    Binance allows the trading process with the support of these seven types of trade orders- Limit Order, Market, Trailing stop order, LLimit TP/SL Order (Strategy Order), Stop market order and Stop-limit orders. People can exchange their cryptocurrencies with these trade orders.

    Other than the exchange of cryptocurrencies, Binance also generates users to earn interest by funding Stablecoins in the market for an exchange. Besides, interest is estimated on the coin’s tenure, value in the market, interest rates available on such coins.

    Binance bestows Visa Card which is a credit card that accesses users to convert their cryptocurrency into fiat current and can spend that liquidity money on products.

    Target Audience of Binance

    Binance highly targets those investors who are ready to fund a hefty amount of cryptocurrency in the market for the exchange of high-frequency cryptocurrency.

    The Curious Case of Africrypt | How Africrypt leveraged Bitcoin popularity to operate a scam
    Africrypt, the South African bitcoin investment, and exchange firm has vanished to nothingness along with $3.6 billion worth of bitcoins. Here’s a deep look into it!
    StartupTalkyAnik Banerjee

    Business Model of Binance

    Binance, being the largest and most famous cryptocurrency exchange in the world with its own two forms of cryptocurrencies, has a business model that makes the company a highly profitable enterprise.

    The company earns its profit by trading fees, fees from its broker program, interest on loans, stock token spreads, mining services, interchange fees, cloud offerings and profits from investment.

    One major source of income for Binance is by charging brokerage fees in Binance Coins (BNB) for every transaction that takes place on the exchanging platform. It also makes capital gains on the coin investments and thus makes the BNB coin price rise.

    What is unique about the Business model of Binance

    Binance generates revenue from different and unique sources and thus making the company stand out among its competitors. The different ways in which the company earns are:

    Trading Fees

    Binance charges a fee for trading cryptocurrency. When a user buys or sells a cryptocurrency, generally Binance charges a 0.1 per cent fee for the trade. But the charge can differ according to the currency and type of exchange.

    Investing

    In 2018, Binance began investing in other cryptocurrencies and it also distributed ledger technology projects. The company can earn when the investments are sold at a profit and the incoming dividends also serve as a source of income.

    Mining Services

    In 2020, Binance introduced two mining pools for mining bitcoin and Ethereum. Bitcoin users are charged 2.5 per cent and Ethereum users are charged 0.5 per cent pool fees by Binance.

    Spreads

    Users of Binance can buy stock tokens from April 2021. Stock tokens are similar to real stock and the value of the underlying shares determine the value of the token. Binance earns through spread from the difference between the buying and selling price even though a fee isn’t charged for buying and selling of tokens.

    Interchange Fees

    In July 2020, Binance in partnership with Visa launched a Visa debit card. Users need to transfer funds from their cryptocurrency wallet to the spot wallet. Binance charges an Interchange fee when the debit card is used for making a purchase. The fee is paid by the merchant and is less than 1 per cent. Binance also charges a fee for ATM withdrawals and payments up to 0.9 per cent.

    Interest On Loans

    Binance allows its users to take cryptocurrency loans for a period of 7-180 days by pledging their crypto holdings as collateral. Binance earns by way of Interest on these loans and the interest is calculated based on the amount taken as loan, the time period and the collateral.

    Cloud Offerings

    Binance Cloud platform allows users to launch digital asset exchanges using their software-as-a-service capabilities. Binance offers other services apart from spot trading like peer-to-peer fiat exchange, etc. Binance charges an annual fee on their cloud products and splits the trading commission with the investors.

    Reasons Why Elon Musk has not launched his own Cryptocurrency?
    Elon musk is an active promoter of cryptocurrency but why is he not launching his own Cryptocurrency? Lets find out
    StartupTalkyAlan Joseph

    Conclusion

    Cryptocurrencies are gaining popularity in the present and have become a popular form of investment among many due to their changing value and the transactions being secure while paying using cryptocurrencies online are some of the many factors for the popularity of cryptocurrencies.

    Changpeng Zhao has utilised his existing knowledge of cryptocurrency and has made Binance a major player in the cryptocurrency exchange platforms with its unique features and effortless trading.

    FAQ

    What is Binance?

    Binance is the largest online cryptocurrency exchange trading platform founded in 2017. The company was initially based in China and is currently headquartered in Malta due to the increasing regulation of cryptocurrency in China.

    Who is the founder and owner of the Binance?

    The cryptocurrency exchange platform Binance was founded by Changpeng Zhao in 2017. Previously, he had founded a company in Shanghai that built a high-frequency trading system for stockbrokers, Fusion Systems in 2005.

    How much profit has Binance made as of 2020?

    Binance is expected earn profit of $800 million to $1 billion in 2020. In 2019, Binance earned a profit of $570 million.

  • What is e-RUPI and How it will benefit Businesses in India?

    We have witnessed many digital payments for paying off our expenses via Google Pay or PhonePe. Additionally, Our Honorable Prime minister Narendra Modi has launched e-RUPI, a seamless cash payment for Covid-19 Vaccination in India on 2nd August 2021.

    e-RUPI is a contactless digital payment solution that is done by a QR Code or SMS based e-Voucher to all mobile users. Over and Above, e-RUPI is an e-voucher one-time digital payment mode with three benefits- Cashless & Contactless digital payment, Ensures leak-proof delivery of various welfare services and connects the beneficiaries servers without any intermediaries involvement.

    e-RUPI is introduced as a hassle-free e-voucher digital payment, where beneficiaries don’t need a card, digital app or even internet banking to redeem the voucher. Because it is done through e-RUPI where vouchers are transferred into QR Scan or SMS for an effortless method to endure the service of the voucher.

    How does e-RUPI work?
    How will Businesses benefit from e-RUPI
    FAQ

    How does e-RUPI work?

    e-RUPI is a cashless and contactless digital payment mode, which is done by decoding the code of the cards which is shared via SMS or the QR code. e-RUPI is the first digital currency in India with an aim to spurn the leakages in Government. It is done via redeeming payments through e-vouchers that are in the form of QR codes or SMS.  

    Many Indian Citizens find it so difficult to pay spontaneously on any such expenses, For instance, if you are in a line and billing for those products and getting a physical form voucher on the product which you have bought.

    Meanwhile, next time on availing the voucher services, you find dilate in processing the payment neither in swiping card nor digital payments app. Therefore, the National Payments Corporation of India along with the department of financial services, National Health Authority developed e-RUPI in order to meet the expenses through e-vouchers in the nature of the prepaid model. So, if you receive a voucher then automatically you can store it in an electronic form- QR code or SMS-based.

    When it comes to who can use e-RUPI, as it is said above, the government makes these e-vouchers in order to create funds for other welfare services. So, ultimately e-RUPI is accessible for healthcare services. Furthermore, businesses or corporations can issue e-RUPI to their employees.

    Reasons Why Indian government wants to ban Cryptocurrency
    There are speculations that Indian government is all set to introduce a bill to ban cryptocurrency. Here are 3 reasons Why Govt will ban Cryptocurrency
    StartupTalkyAlan Joseph

    How will Businesses benefit from e-RUPI?

    e-RUPI doesn’t only benefit the receivers of the token but also the corporates and hospitals. The beneficiaries of this digital payment system include all the major stakeholders relating to this scheme.

    Corporates

    According to the National Payments Corporation Of India (NPCI), the corporates will benefit largely from this scheme. They can look after the welfare of their employees. The corporates would benefit from cost reduction while using this digital payment as this works on end-to-end digital transactions and doesn’t require physical issuance.

    The issuer being corporates can track the voucher redemption. During this global pandemic, everything has made us focus on the safety of our lives. This digital payment mode allows for quick, contactless and safe voucher distribution.

    Hospitals

    It is a difficult task to stand in long queues in hospitals and pay for the service as it takes time to use a card or cash. This can lead to major inconvenience during these times. So the NPCI has made the authorization of these vouchers easy and safe by doing it using a verification code.

    e-RUPI also solves the problem of usage of cards or cash by making the payment collection hassle-free and contactless. The redemption process of the e-RUPI is quick as it can be redeemed in a few steps and the chance of decline rate is less as there is a pre-blocked amount.

    End-Users

    e-RUPI, the electronic voucher digital payment system is mainly made for the welfare and well-being of the people of the country. The official NPCI website lists the various benefits the consumer of the end-user of the e-RUPI will reap.

    This payment is contactless and digital. The beneficiary shouldn’t carry a printout of the voucher. The consumer can redeem his voucher in a two-step process making it easy, quick and time-saving.

    The beneficiary isn’t required to share personal details on the redemption of the vouchers making it a safe and secure form of payment as privacy isn’t compromised.

    For the redemption of the vouchers, the consumer does not need a digital payment app or a bank account making it accessible to many who don’t have a bank account.

    Banks are supported by e-RUPI

    e-RUPI is launched by NPCI in association with the Department of Financial Services (DFS), National Health Authority (NHA), Ministry of Health and Family Welfare (MoHFW) and partner banks.

    Banks support e-RUPI, unlike other digital currencies making this voucher digital payment mode easy and trustworthy. The banks that support e-RUPI are Axis Bank, Bank of Baroda, Canara Bank, HDFC Bank, ICICI Bank, IndusInd Bank, Indian Bank, Kotak Bank, Punjab National Bank, State Bank of India and Union Bank of India.

    Conclusion

    e-RUPI is an initiative by the government in connecting people’s lives through technology. India is progressing to a transparent and digitalized country. e-RUPI as a replacement for cash is seen as a big step that is favorable and necessary in the growth of the country.

    e-RUPI guarantees safety as people do not have to carry cash or be worried about losing their cards while trying to avail themselves of essential services. e-RUPI can also route the subsidies the government gives on education, agriculture and nutrition. e-RUPI if worked effectively can be helpful to the people of the country in their dire times.

    FAQ

    What is e-RUPI?

    e-RUPI is an electronic voucher digital payment mode, where the physical form of a voucher is transferred into electronics like QR Code or SMS-based, where you can access the services without any card or internet banking to redeem it.

    Who launched e-RUPI?

    The National Payments Corporation of India along with the department of financial services, National Health Authority developed e-RUPI which was promulgated by Prime Minister of India Narendra Modi to the citizens on 2nd August 2021.

    What are the benefits of launching e-RUPI?

    The government of India launched e-RUPI because to serve the beneficiary services to welfare services such as Mother & Child health care, Ayushman Bharat Pradhan Mantri Jan Arogya Yojana and other welfare centres, where the e-voucher become a benefit element in extending much more purpose in the society.